Dstillery Audiences

BUCKLE

Audience Size: 1.1 Million Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.72% 1.64x
Burger Enthusiast 0.04% 1.55x
Iowa County and Local Fair Visitors 3.26% 1.48x
North West State Fair Visitors 3.28% 1.45x
Texas Trip Planners 3.55% 1.39x
Washington County and Local Fair Visitors 2.97% 1.39x
Chain Pizzeria Fans 3.52% 1.38x
Blu-ray & DVD Movie Shoppers 2.82% 1.36x
South State Fair Visitors 3.51% 1.35x
The Sims Video Game Fans 3.43% 1.35x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 24.88% 23.21x
Charlotte Russe 16.01% 23.11x
Zumiez 36.87% 22.62x
Aeropostale 30.32% 21.20x
American Eagle Outfitters 31.76% 20.57x
Journeys 33.82% 18.80x
Eddie Bauer 10.18% 17.99x
Express 27.29% 17.37x
Victoria's Secret 45.83% 17.23x
Abercrombie & Fitch 5.99% 16.92x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.53x
South Carolina Travel 0.02% 3.11x
Drawing & Animation 0.02% 2.88x
Computer Printers 0.04% 2.87x
Malaya 0.02% 2.86x
Active Lifestyle Enthusiasts 0.01% 2.79x
Turkey & Iran Cluster 0.05% 2.56x
General Interest 0.02% 2.56x
Gadgets 0.04% 2.48x
Scotland Travel 0.02% 2.31x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female