Dstillery Audiences

BUCKLE

Audience Size: 165.7 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 165.7 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.54% 2.42x
Volleyball Enthusiasts 5.01% 2.23x
Blood Donors 5.70% 2.09x
Flight and Hotel Shoppers 3.34% 1.92x
Las Vegas Trip Planners 5.42% 1.90x
Rapid City Trip Planners 3.62% 1.86x
T-Mobile Customers 0.13% 1.81x
Kansas City Trip Planners 4.87% 1.81x
League of Legends Video Game Fans 4.17% 1.76x
Los Angeles Trip Planners 3.06% 1.75x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 23.29% 41.19x
Zumiez 25.77% 36.88x
Journeys 42.13% 32.11x
Aeropostale 24.72% 30.32x
Charlotte Russe 2.04% 29.88x
Victoria's Secret 39.21% 29.73x
American Eagle Outfitters 23.76% 28.91x
Express 25.40% 27.63x
Gymboree 14.92% 23.28x
Forever 21 10.29% 22.60x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 0.42% 5.76x
Private Aviation 0.42% 4.93x
Nebraska Cluster 4.31% 4.87x
Children's Health 0.12% 3.98x
Personal Finance Researchers 0.28% 3.94x
Teen Hair 0.28% 3.80x
Toys Shopping 0.12% 3.73x
Antiques & Auctions 0.42% 3.39x
Scrapbooking & Home Art Projects 0.42% 3.25x
Gossip & Entertainment 0.42% 3.23x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male