Dstillery Audiences

BUCKLE

Audience Size: 1 Million Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.72% 1.58x
Iowa County and Local Fair Visitors 3.64% 1.50x
Texas Trip Planners 3.67% 1.50x
South State Fair Visitors 3.72% 1.44x
Southern Central Voters 3.05% 1.43x
Green Bay Packers Fans 3.38% 1.41x
Oregon County and Local Fair Visitors 3.24% 1.38x
Rapid City Trip Planners 2.69% 1.38x
Iowa Hawkeyes Fans 2.92% 1.38x
North West State Fair Visitors 3.35% 1.37x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 21.03% 24.45x
Hollister 22.92% 24.20x
Zumiez 35.27% 23.55x
Aeropostale 28.69% 21.87x
American Eagle Outfitters 34.83% 21.32x
Eddie Bauer 9.90% 18.32x
Victoria's Secret 43.91% 17.74x
Express 24.73% 17.67x
Abercrombie & Fitch 8.44% 17.57x
Gymboree 18.79% 16.94x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.03% 3.48x
Italy Cluster 0.04% 3.35x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.29x
Texas Sporting & Outdoors Cluster 0.04% 3.13x
Nepal News 0.04% 2.88x
Active Lifestyle Enthusiasts 0.01% 2.79x
Holistic Medicine 0.07% 2.65x
Hipster Clothing 0.07% 2.55x
Illinois College Sports 0.05% 2.48x
Canada Tax and Finance Research Cluster 0.03% 2.43x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female