Dstillery Audiences

BUCKLE

Audience Size: 210.1 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 210.1 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.89% 1.96x
Restaurant Supply Shoppers 0.18% 1.92x
North Midwest State Fair Visitors 6.02% 1.85x
T-Mobile Customers 0.13% 1.81x
Kansas City Trip Planners 5.11% 1.62x
Verizon Wireless Customers 0.08% 1.62x
Iowa County and Local Fair Visitors 5.30% 1.58x
Mother's Day Celebrators 2.15% 1.52x
True Crime Podcast Listeners 1.96% 1.52x
Volleyball Enthusiasts 4.68% 1.51x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 19.46% 44.83x
Zumiez 22.08% 41.28x
Journeys 38.31% 38.20x
Aeropostale 20.53% 34.19x
American Eagle Outfitters 19.89% 32.45x
Victoria's Secret 33.80% 32.32x
Express 21.72% 30.88x
Charlotte Russe 1.50% 28.68x
Saint Laurent Paris 0.55% 27.87x
The Childrens Place 23.70% 25.22x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.19% 5.77x
Home Remodeling 0.19% 4.20x
Children's Health 0.12% 3.98x
Grilling 0.19% 3.88x
Aid Groups 0.14% 3.77x
South Dakota Cluster 1.48% 3.74x
Toys Shopping 0.12% 3.73x
Arabic News 0.10% 3.36x
Child Development 0.19% 3.19x
Canadian Auto 0.10% 3.04x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female