Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.94% | 2.10x |
| Iowa County and Local Fair Visitors | 6.03% | 2.10x |
| Rapid City Trip Planners | 4.35% | 2.05x |
| Volleyball Enthusiasts | 4.26% | 1.94x |
| Engagement Ring Shoppers | 4.53% | 1.88x |
| Kansas City Royals Fans | 4.53% | 1.85x |
| Minnesota County and Local Fair Visitors | 5.41% | 1.85x |
| Women's Fashion Magazine Readers | 3.11% | 1.82x |
| T-Mobile Customers | 0.13% | 1.81x |
| Kansas City Trip Planners | 5.24% | 1.79x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Curious about what else the Buckle audience is interested in?
Sign Up
APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 19.74% | 63.28x |
| Zumiez | 23.90% | 55.13x |
| Journeys | 36.58% | 45.63x |
| Aeropostale | 21.18% | 43.80x |
| Victoria's Secret | 34.15% | 42.17x |
| Express | 22.12% | 39.89x |
| American Eagle Outfitters | 20.02% | 37.21x |
| Gymboree | 12.19% | 29.47x |
| Forever 21 | 8.75% | 27.73x |
| The Childrens Place | 22.67% | 27.29x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Want to find more of the Buckle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.53% | 5.23x |
| Diamonds & Precious Metals | 0.27% | 4.28x |
| South Dakota Cluster | 2.31% | 3.76x |
| Survival Guides | 0.03% | 3.68x |
| Grocery & Food Service | 0.16% | 3.53x |
| K-Pop | 0.62% | 3.40x |
| Illinois Education | 0.09% | 3.27x |
| China Cluster | 0.18% | 3.13x |
| US Soccer | 0.17% | 3.11x |
| Nebraska Cluster | 3.37% | 3.02x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Want to see more of the Content Affinities the Buckle audience visits?
Sign Up
DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Buckle audience?
Sign Up