Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 210.1 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.89% | 1.96x |
| Restaurant Supply Shoppers | 0.18% | 1.92x |
| North Midwest State Fair Visitors | 6.02% | 1.85x |
| T-Mobile Customers | 0.13% | 1.81x |
| Kansas City Trip Planners | 5.11% | 1.62x |
| Verizon Wireless Customers | 0.08% | 1.62x |
| Iowa County and Local Fair Visitors | 5.30% | 1.58x |
| Mother's Day Celebrators | 2.15% | 1.52x |
| True Crime Podcast Listeners | 1.96% | 1.52x |
| Volleyball Enthusiasts | 4.68% | 1.51x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 19.46% | 44.83x |
| Zumiez | 22.08% | 41.28x |
| Journeys | 38.31% | 38.20x |
| Aeropostale | 20.53% | 34.19x |
| American Eagle Outfitters | 19.89% | 32.45x |
| Victoria's Secret | 33.80% | 32.32x |
| Express | 21.72% | 30.88x |
| Charlotte Russe | 1.50% | 28.68x |
| Saint Laurent Paris | 0.55% | 27.87x |
| The Childrens Place | 23.70% | 25.22x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 0.19% | 5.77x |
| Home Remodeling | 0.19% | 4.20x |
| Children's Health | 0.12% | 3.98x |
| Grilling | 0.19% | 3.88x |
| Aid Groups | 0.14% | 3.77x |
| South Dakota Cluster | 1.48% | 3.74x |
| Toys Shopping | 0.12% | 3.73x |
| Arabic News | 0.10% | 3.36x |
| Child Development | 0.19% | 3.19x |
| Canadian Auto | 0.10% | 3.04x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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