Dstillery Audiences

BUCKLE

Audience Size: 549.9 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 549.9 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Wyoming Cowboys Fans.

Interest Composition Index
Wyoming Cowboys Fans 2.04% 1.83x
Rodeo Enthusiasts 2.28% 1.74x
Rapid City Trip Planners 1.73% 1.71x
Arkansas Razorbacks Fans 1.79% 1.65x
Iowa Hawkeyes Fans 1.69% 1.60x
Texas Trip Planners 2.40% 1.54x
Volleyball Enthusiasts 1.89% 1.53x
Big 12 Fans 1.89% 1.52x
Denver Trip Planners 2.27% 1.52x
Kansas City Royals Fans 1.78% 1.52x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 11.52% 28.79x
Zumiez 22.19% 28.75x
Topshop 0.91% 28.16x
Hollister 12.16% 26.61x
White House Black Market 12.10% 25.51x
American Eagle Outfitters 22.21% 23.83x
Eddie Bauer 6.06% 23.10x
Johnston and Murphy 7.18% 22.03x
Journeys 12.98% 19.32x
Express 9.39% 19.00x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.04% 2.53x
Colorado Cluster 0.79% 2.30x
Nebraska Cluster 1.39% 2.23x
Savannah Georgia News 0.54% 2.20x
Texas Off-Roading 0.01% 2.10x
South Dakota Cluster 0.49% 2.04x
Minnesota Community Business Cluster 0.59% 1.96x
Kansas City News 2.01% 1.91x
Ohio Universities 0.49% 1.91x
Iowa Cluster 1.78% 1.83x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female