Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.45% | 2.29x |
| Iowa County and Local Fair Visitors | 4.38% | 1.78x |
| Texas Trip Planners | 4.78% | 1.78x |
| South State Fair Visitors | 4.53% | 1.76x |
| Texas State Fairs | 4.55% | 1.73x |
| Engagement Ring Shoppers | 4.22% | 1.71x |
| Rodeo Enthusiasts | 4.06% | 1.70x |
| Rapid City Trip Planners | 3.64% | 1.70x |
| Wyoming Cowboys Fans | 3.92% | 1.70x |
| Texas County and Local Fair Visitors | 4.27% | 1.69x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 20.77% | 24.54x |
| Zumiez | 31.07% | 23.62x |
| Hollister | 19.02% | 23.46x |
| American Eagle Outfitters | 32.19% | 21.65x |
| Aeropostale | 21.98% | 21.28x |
| Eddie Bauer | 8.64% | 18.40x |
| Abercrombie & Fitch | 10.15% | 17.77x |
| Express | 20.25% | 17.71x |
| Victoria's Secret | 36.26% | 17.47x |
| Gymboree | 14.98% | 16.59x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 3.75x |
| Survey Websites | 0.01% | 2.38x |
| Nebraska Cluster | 2.05% | 2.32x |
| South Dakota Cluster | 0.81% | 2.06x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.05x |
| Utah Cluster | 1.08% | 2.01x |
| Ohio Universities | 0.68% | 2.00x |
| Minnesota Community Business Cluster | 0.76% | 1.96x |
| Colorado Cluster | 0.97% | 1.89x |
| Christian Youth | 0.10% | 1.88x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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