Dstillery Audiences

BUCKLE

Audience Size: 874.7 Thousand Devices

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Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 874.7 thousand unique devices whose actions qualify for the Buckle audience.

APPAREL RETAILERS
CONTENT AFFINITIES
DEMOGRAPHICS
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 17.96% 28.18x
Zumiez 28.66% 26.35x
Hollister 16.05% 25.42x
American Eagle Outfitters 33.56% 25.23x
Aeropostale 17.95% 23.87x
Express 19.97% 21.10x
Eddie Bauer 7.74% 20.76x
Abercrombie & Fitch 11.25% 18.92x
Victoria's Secret 31.25% 18.83x
Gymboree 12.51% 18.35x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.02% 2.87x
Nebraska Cluster 1.98% 2.32x
Flags & Trump 0.01% 2.22x
Christian Youth 0.14% 2.19x
General Interest 0.03% 2.10x
Texas Off-Roading 0.02% 2.04x
South Dakota Cluster 0.72% 2.02x
Tattoos & Costumes 0.03% 2.02x
Ohio Universities 0.71% 2.01x
Colorado Cluster 0.97% 1.98x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female