Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.72% | 1.58x |
| Iowa County and Local Fair Visitors | 3.64% | 1.50x |
| Texas Trip Planners | 3.67% | 1.50x |
| South State Fair Visitors | 3.72% | 1.44x |
| Southern Central Voters | 3.05% | 1.43x |
| Green Bay Packers Fans | 3.38% | 1.41x |
| Oregon County and Local Fair Visitors | 3.24% | 1.38x |
| Rapid City Trip Planners | 2.69% | 1.38x |
| Iowa Hawkeyes Fans | 2.92% | 1.38x |
| North West State Fair Visitors | 3.35% | 1.37x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 21.03% | 24.45x |
| Hollister | 22.92% | 24.20x |
| Zumiez | 35.27% | 23.55x |
| Aeropostale | 28.69% | 21.87x |
| American Eagle Outfitters | 34.83% | 21.32x |
| Eddie Bauer | 9.90% | 18.32x |
| Victoria's Secret | 43.91% | 17.74x |
| Express | 24.73% | 17.67x |
| Abercrombie & Fitch | 8.44% | 17.57x |
| Gymboree | 18.79% | 16.94x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Drawing & Animation.
| Content Affinity | Composition | Index |
| Drawing & Animation | 0.03% | 3.48x |
| Italy Cluster | 0.04% | 3.35x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 3.29x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.13x |
| Nepal News | 0.04% | 2.88x |
| Active Lifestyle Enthusiasts | 0.01% | 2.79x |
| Holistic Medicine | 0.07% | 2.65x |
| Hipster Clothing | 0.07% | 2.55x |
| Illinois College Sports | 0.05% | 2.48x |
| Canada Tax and Finance Research Cluster | 0.03% | 2.43x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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