Dstillery Audiences

BUCKLE

Audience Size: 131.2 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.94% 2.10x
Iowa County and Local Fair Visitors 6.03% 2.10x
Rapid City Trip Planners 4.35% 2.05x
Volleyball Enthusiasts 4.26% 1.94x
Engagement Ring Shoppers 4.53% 1.88x
Kansas City Royals Fans 4.53% 1.85x
Minnesota County and Local Fair Visitors 5.41% 1.85x
Women's Fashion Magazine Readers 3.11% 1.82x
T-Mobile Customers 0.13% 1.81x
Kansas City Trip Planners 5.24% 1.79x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 19.74% 63.28x
Zumiez 23.90% 55.13x
Journeys 36.58% 45.63x
Aeropostale 21.18% 43.80x
Victoria's Secret 34.15% 42.17x
Express 22.12% 39.89x
American Eagle Outfitters 20.02% 37.21x
Gymboree 12.19% 29.47x
Forever 21 8.75% 27.73x
The Childrens Place 22.67% 27.29x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.53% 5.23x
Diamonds & Precious Metals 0.27% 4.28x
South Dakota Cluster 2.31% 3.76x
Survival Guides 0.03% 3.68x
Grocery & Food Service 0.16% 3.53x
K-Pop 0.62% 3.40x
Illinois Education 0.09% 3.27x
China Cluster 0.18% 3.13x
US Soccer 0.17% 3.11x
Nebraska Cluster 3.37% 3.02x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female