Dstillery Audiences

BUCKLE

Audience Size: 866.8 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 866.8 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 2.59x
North Midwest State Fair Visitors 4.67% 2.15x
T-Mobile Customers 0.13% 1.81x
North West State Fair Visitors 4.08% 1.70x
Kansas City Trip Planners 3.77% 1.69x
South West State Fair Visitors 4.22% 1.68x
Mobile Phone Comparison Shoppers 3.59% 1.62x
Teen Content Readers 3.36% 1.57x
Santa Cruz Trip Planners 3.54% 1.57x
Big 12 Fans 3.32% 1.56x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 24.45% 27.68x
Zumiez 36.15% 26.38x
Charlotte Russe 8.12% 26.10x
Aeropostale 29.65% 24.63x
Journeys 43.65% 24.24x
American Eagle Outfitters 27.13% 22.72x
Eddie Bauer 9.45% 20.53x
Express 26.78% 19.98x
Victoria's Secret 44.74% 19.79x
The Childrens Place 34.20% 19.79x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.18% 5.58x
Canadian News 0.13% 4.05x
Pac 12 Sports 0.13% 3.98x
Survival Guides 0.03% 3.68x
Cuba & Mexico Media 0.09% 3.28x
Illinois Education 0.09% 3.27x
Idaho Cluster 1.12% 3.05x
Roleplay & Fantasy Games 0.09% 2.96x
Pool Cleaning 0.13% 2.80x
Active Lifestyle Enthusiasts 0.01% 2.79x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female