Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 339.1 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 7.50% | 2.84x |
| Iowa Hawkeyes Fans | 5.06% | 2.12x |
| Rapid City Trip Planners | 4.01% | 2.07x |
| Notre Dame Fighting Irish Fans | 4.45% | 2.05x |
| Shelf-Stable Food Content Readers | 0.09% | 2.00x |
| Junk Food Lovers | 3.49% | 1.90x |
| Diner and Ice Cream Lovers | 4.45% | 1.90x |
| Green Bay Packers Fans | 5.15% | 1.89x |
| Weight Loss Researchers | 3.58% | 1.89x |
| Harry Potter Fans | 4.45% | 1.88x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 22.52% | 37.92x |
| Zumiez | 33.21% | 35.39x |
| Journeys | 45.63% | 33.42x |
| Aeropostale | 26.89% | 32.13x |
| American Eagle Outfitters | 24.53% | 29.14x |
| Express | 28.37% | 26.73x |
| Victoria's Secret | 40.62% | 25.62x |
| Charlotte Russe | 1.92% | 25.14x |
| The Childrens Place | 30.42% | 24.78x |
| Eddie Bauer | 7.69% | 24.23x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.26% | 3.87x |
| Networking Marketing | 0.17% | 3.74x |
| Indiana Finance & Business Cluster | 3.84% | 3.73x |
| Parenting Blogs | 0.35% | 3.69x |
| Survival Guides | 0.03% | 3.68x |
| Science Education & Academia | 0.26% | 3.66x |
| Nebraska Cluster | 3.84% | 3.61x |
| South Dakota Cluster | 1.75% | 3.54x |
| Organic Beauty & Skincare Products | 0.17% | 3.51x |
| Beauty & Cosmetics | 0.26% | 3.46x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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