Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 534.8 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.89% | 1.96x |
| North Midwest State Fair Visitors | 5.57% | 1.87x |
| T-Mobile Customers | 0.13% | 1.81x |
| Verizon Wireless Customers | 0.08% | 1.62x |
| Minnesota County and Local Fair Visitors | 4.83% | 1.55x |
| Hawaii Trip Planners | 2.76% | 1.54x |
| Santa Cruz Trip Planners | 3.44% | 1.54x |
| Iowa County and Local Fair Visitors | 4.56% | 1.48x |
| Kansas City Trip Planners | 4.12% | 1.46x |
| Texas Trip Planners | 4.47% | 1.45x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 19.91% | 15.07x |
| Journeys | 42.58% | 14.34x |
| Zumiez | 23.34% | 14.11x |
| American Eagle Outfitters | 23.22% | 13.15x |
| Aeropostale | 23.12% | 12.70x |
| Victoria's Secret | 37.78% | 11.95x |
| Express | 24.17% | 11.51x |
| The Childrens Place | 27.12% | 9.76x |
| Charlotte Russe | 1.50% | 9.66x |
| Gymboree | 14.75% | 9.36x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 0.15% | 4.62x |
| Aid Groups | 0.09% | 4.36x |
| College Sports | 0.08% | 4.25x |
| Music Education | 0.05% | 3.69x |
| Canada Culture and Tourism | 0.05% | 3.69x |
| Pharmacy | 0.05% | 3.65x |
| Beauty & Cosmetics | 0.09% | 3.64x |
| Canada Business Cluster | 0.06% | 3.63x |
| Startup Investment | 0.06% | 3.13x |
| Yoga & Meditation | 0.05% | 2.99x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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