Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 160 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.32% | 2.09x |
| Quarantine Planners | 1.13% | 2.04x |
| Aspen Trip Planners | 1.97% | 1.97x |
| Sunglasses Shoppers | 0.89% | 1.96x |
| Denver Trip Planners | 2.22% | 1.90x |
| Holiday Season Home Improvement Deal Shoppers | 1.77% | 1.87x |
| T-Mobile Customers | 0.13% | 1.81x |
| North Midwest State Fair Visitors | 4.19% | 1.77x |
| Shoe Shoppers | 1.23% | 1.74x |
| International Womens Day Researchers | 1.97% | 1.74x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 18.68% | 57.97x |
| Charlotte Russe | 4.88% | 54.65x |
| Journeys | 40.72% | 51.50x |
| Aeropostale | 21.97% | 44.07x |
| Express | 23.74% | 41.78x |
| American Eagle Outfitters | 19.91% | 40.72x |
| Victoria's Secret | 30.54% | 40.25x |
| Abercrombie & Fitch | 2.41% | 34.61x |
| Zumiez | 23.14% | 33.84x |
| Forever 21 | 9.30% | 31.81x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Bowling.
| Content Affinity | Composition | Index |
| Bowling | 0.21% | 6.37x |
| South Africa News Cluster | 0.20% | 4.32x |
| Quotes & Inspiration | 0.25% | 4.04x |
| Recreational Motor Sport Enthusiasts | 0.20% | 3.93x |
| Public Policy Media | 0.11% | 3.85x |
| Trucking | 0.15% | 3.54x |
| Pre-Built Home Researchers | 0.17% | 2.99x |
| Maps & Navigation | 0.10% | 2.97x |
| Spanish Lifestyle & Health | 0.10% | 2.81x |
| Active Lifestyle Enthusiasts | 0.01% | 2.79x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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