Dstillery Audiences

BUCKLE

Audience Size: 373.5 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 373.5 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.13% 2.26x
Sunglasses Shoppers 0.89% 1.96x
Ski and Snowboard Trip Planners 3.27% 1.86x
Aspen Trip Planners 2.51% 1.84x
T-Mobile Customers 0.13% 1.81x
Holiday Ham Recipe Researchers 1.69% 1.79x
Colorado Skiers and Snowboarders 3.03% 1.76x
Colorado County and Local Fair Visitors 3.91% 1.76x
Job Seekers 1.05% 1.74x
Denver Trip Planners 2.92% 1.72x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 20.03% 20.35x
Journeys 44.47% 19.91x
American Eagle Outfitters 24.21% 18.47x
Zumiez 23.68% 18.32x
Aeropostale 24.66% 17.78x
Victoria's Secret 39.64% 16.38x
Express 25.26% 16.06x
Charlotte Russe 1.64% 14.26x
Abercrombie & Fitch 1.24% 14.06x
The Childrens Place 28.91% 13.94x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Healthcare - Doctors & Diagnosis.

Content Affinity Composition Index
Healthcare - Doctors & Diagnosis 0.10% 3.98x
Spam Call Number Searchers 0.09% 3.93x
Ancestry & Memorial Researchers 0.12% 3.68x
Beauty & Cosmetics 0.09% 3.64x
Pakistan Cluster 0.09% 3.55x
Arabic News 0.10% 3.16x
Colorado Snow 0.23% 3.00x
Pre-Built Home Researchers 0.17% 2.99x
Canadian Auto 0.06% 2.97x
Nebraska Cluster 2.10% 2.94x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female