Dstillery Audiences

BUCKLE

Audience Size: 160 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 160 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.32% 2.09x
Quarantine Planners 1.13% 2.04x
Aspen Trip Planners 1.97% 1.97x
Sunglasses Shoppers 0.89% 1.96x
Denver Trip Planners 2.22% 1.90x
Holiday Season Home Improvement Deal Shoppers 1.77% 1.87x
T-Mobile Customers 0.13% 1.81x
North Midwest State Fair Visitors 4.19% 1.77x
Shoe Shoppers 1.23% 1.74x
International Womens Day Researchers 1.97% 1.74x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 18.68% 57.97x
Charlotte Russe 4.88% 54.65x
Journeys 40.72% 51.50x
Aeropostale 21.97% 44.07x
Express 23.74% 41.78x
American Eagle Outfitters 19.91% 40.72x
Victoria's Secret 30.54% 40.25x
Abercrombie & Fitch 2.41% 34.61x
Zumiez 23.14% 33.84x
Forever 21 9.30% 31.81x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Bowling.

Content Affinity Composition Index
Bowling 0.21% 6.37x
South Africa News Cluster 0.20% 4.32x
Quotes & Inspiration 0.25% 4.04x
Recreational Motor Sport Enthusiasts 0.20% 3.93x
Public Policy Media 0.11% 3.85x
Trucking 0.15% 3.54x
Pre-Built Home Researchers 0.17% 2.99x
Maps & Navigation 0.10% 2.97x
Spanish Lifestyle & Health 0.10% 2.81x
Active Lifestyle Enthusiasts 0.01% 2.79x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male