Dstillery Audiences

BUCKLE

Audience Size: 166.2 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 166.2 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.14% 2.11x
Kansas City Royals Fans 4.74% 1.96x
Kansas City Trip Planners 5.86% 1.95x
Engagement Ring Shoppers 4.32% 1.87x
T-Mobile Customers 0.13% 1.81x
Mexican Food Shoppers 4.39% 1.80x
Milk and Dairy Shoppers 3.49% 1.73x
Big Box Shoppers 3.42% 1.72x
Dog Lovers 3.28% 1.70x
Texas Activity Researchers 2.86% 1.68x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 21.41% 44.49x
Zumiez 24.59% 39.62x
Journeys 39.30% 33.84x
Aeropostale 22.88% 32.23x
Victoria's Secret 36.93% 31.57x
Express 24.05% 29.52x
American Eagle Outfitters 21.65% 28.80x
Charlotte Russe 1.72% 27.55x
Gymboree 13.62% 23.04x
Forever 21 9.66% 22.95x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.21% 4.19x
Spanish Lifestyle & Health 0.21% 4.11x
Children's Health 0.12% 3.98x
Shopping Catalogs 0.12% 3.95x
Personal Finance Researchers 0.35% 3.94x
Hobby Vehicles 0.14% 3.73x
Accounting 0.21% 3.63x
Music Education 0.14% 3.61x
Motorsports 0.21% 3.40x
Illinois 0.14% 3.34x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male