Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 7.30% | 2.78x |
| Poetry Readers | 3.76% | 2.21x |
| Amazon Prime Movie Subscribers | 2.88% | 2.11x |
| Doctor Who Fans | 4.87% | 2.11x |
| Astrology Enthusiasts | 3.76% | 2.07x |
| Holiday Gift Shoppers | 2.43% | 2.05x |
| Adoption Researchers | 3.76% | 2.03x |
| China Trip Planners | 3.76% | 2.01x |
| Language Learners | 4.42% | 2.00x |
| Streaming Music Enthusiasts | 4.87% | 2.00x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Curious about what else the Buckle audience is interested in?
Sign Up
APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 22.38% | 38.46x |
| Zumiez | 24.57% | 35.14x |
| Journeys | 42.81% | 31.45x |
| Aeropostale | 24.04% | 29.04x |
| Victoria's Secret | 37.72% | 28.08x |
| American Eagle Outfitters | 22.71% | 27.50x |
| Express | 24.36% | 26.01x |
| Abercrombie & Fitch | 1.06% | 25.98x |
| Charlotte Russe | 1.71% | 23.69x |
| The Childrens Place | 27.72% | 22.24x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Want to find more of the Buckle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Quotes & Inspiration.
| Content Affinity | Composition | Index |
| Quotes & Inspiration | 1.11% | 5.53x |
| Nebraska Cluster | 3.98% | 5.13x |
| Smart Travel | 0.44% | 5.11x |
| Alberta Canada Cluster | 0.58% | 4.13x |
| Career Cluster A | 0.66% | 4.11x |
| Charity Walks | 0.66% | 4.03x |
| Children's Health | 0.12% | 3.98x |
| Toys Shopping | 0.12% | 3.73x |
| Indiana Finance & Business Cluster | 2.43% | 3.60x |
| Fantasy Name Generators | 1.11% | 3.20x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Want to see more of the Content Affinities the Buckle audience visits?
Sign Up
DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Buckle audience?
Sign Up