Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 130.3 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.39% | 3.42x |
| Wellness Enthusiasts | 0.30% | 3.10x |
| Ivy League College Researchers | 0.31% | 3.00x |
| Online Grammar Tool Users | 0.44% | 2.94x |
| Beekeeping Enthusiasts | 0.89% | 2.83x |
| Plant Based & Vegan Food Recipe Shoppers | 0.59% | 2.80x |
| North Midwest State Fair Visitors | 6.65% | 2.77x |
| Harvard University Fans | 0.58% | 2.76x |
| Body Detox Enthusiasts | 1.18% | 2.68x |
| Pre-Measured Grocery Shoppers | 0.59% | 2.61x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 14.96% | 80.40x |
| Charlotte Russe | 8.14% | 79.26x |
| Journeys | 37.61% | 68.75x |
| Aeropostale | 19.97% | 56.81x |
| Express | 22.17% | 55.06x |
| Forever 21 | 7.40% | 49.09x |
| Victoria's Secret | 14.04% | 46.10x |
| Abercrombie & Fitch | 3.55% | 43.22x |
| Eddie Bauer | 3.61% | 41.75x |
| American Eagle Outfitters | 15.07% | 38.60x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.03% | 6.69x |
| Online Arcade Games | 0.59% | 4.47x |
| Party Planning & Invitations | 0.18% | 3.64x |
| Car Enthusiasts | 0.74% | 3.28x |
| Private Aviation | 0.30% | 3.01x |
| South Dakota Cluster | 0.74% | 3.01x |
| Pre-Built Home Researchers | 0.17% | 2.99x |
| Space & National Security | 0.39% | 2.92x |
| Active Lifestyle Enthusiasts | 0.01% | 2.79x |
| Nebraska Cluster | 1.48% | 2.75x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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