Dstillery Audiences

BUCKLE

Audience Size: 12.9 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 7.30% 2.78x
Poetry Readers 3.76% 2.21x
Amazon Prime Movie Subscribers 2.88% 2.11x
Doctor Who Fans 4.87% 2.11x
Astrology Enthusiasts 3.76% 2.07x
Holiday Gift Shoppers 2.43% 2.05x
Adoption Researchers 3.76% 2.03x
China Trip Planners 3.76% 2.01x
Language Learners 4.42% 2.00x
Streaming Music Enthusiasts 4.87% 2.00x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 22.38% 38.46x
Zumiez 24.57% 35.14x
Journeys 42.81% 31.45x
Aeropostale 24.04% 29.04x
Victoria's Secret 37.72% 28.08x
American Eagle Outfitters 22.71% 27.50x
Express 24.36% 26.01x
Abercrombie & Fitch 1.06% 25.98x
Charlotte Russe 1.71% 23.69x
The Childrens Place 27.72% 22.24x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Quotes & Inspiration.

Content Affinity Composition Index
Quotes & Inspiration 1.11% 5.53x
Nebraska Cluster 3.98% 5.13x
Smart Travel 0.44% 5.11x
Alberta Canada Cluster 0.58% 4.13x
Career Cluster A 0.66% 4.11x
Charity Walks 0.66% 4.03x
Children's Health 0.12% 3.98x
Toys Shopping 0.12% 3.73x
Indiana Finance & Business Cluster 2.43% 3.60x
Fantasy Name Generators 1.11% 3.20x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male