Dstillery Audiences

BUCKLE

Audience Size: 838.8 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 838.8 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.05% 2.14x
Wireless Headphone Researchers 0.15% 2.01x
Sunglasses Shoppers 0.89% 1.96x
North Midwest State Fair Visitors 4.90% 1.83x
T-Mobile Customers 0.13% 1.81x
Volleyball Enthusiasts 4.27% 1.69x
South West State Fair Visitors 4.54% 1.63x
Kansas City Trip Planners 4.22% 1.62x
Verizon Wireless Customers 0.08% 1.62x
International Womens Day Researchers 2.10% 1.52x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 21.35% 9.91x
Journeys 46.69% 9.74x
Zumiez 24.92% 9.50x
American Eagle Outfitters 25.75% 9.21x
Aeropostale 26.00% 8.72x
Victoria's Secret 42.41% 8.31x
Express 27.19% 8.02x
The Childrens Place 31.48% 7.09x
Eddie Bauer 8.95% 6.93x
Gymboree 17.12% 6.82x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.15% 4.62x
Furniture & Home Improvement 0.07% 4.08x
Internet Service Provider Sites 0.05% 3.96x
College Greek Life 0.05% 3.86x
Beauty & Cosmetics 0.09% 3.64x
Canada Business Cluster 0.04% 3.42x
Cakes & Sweets 0.07% 3.04x
Pre-Built Home Researchers 0.17% 2.99x
Farming & Agriculture 0.04% 2.85x
Active Lifestyle Enthusiasts 0.01% 2.79x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female