Dstillery Audiences

BUCKLE

Audience Size: 339.1 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 339.1 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 7.50% 2.84x
Iowa Hawkeyes Fans 5.06% 2.12x
Rapid City Trip Planners 4.01% 2.07x
Notre Dame Fighting Irish Fans 4.45% 2.05x
Shelf-Stable Food Content Readers 0.09% 2.00x
Junk Food Lovers 3.49% 1.90x
Diner and Ice Cream Lovers 4.45% 1.90x
Green Bay Packers Fans 5.15% 1.89x
Weight Loss Researchers 3.58% 1.89x
Harry Potter Fans 4.45% 1.88x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 22.52% 37.92x
Zumiez 33.21% 35.39x
Journeys 45.63% 33.42x
Aeropostale 26.89% 32.13x
American Eagle Outfitters 24.53% 29.14x
Express 28.37% 26.73x
Victoria's Secret 40.62% 25.62x
Charlotte Russe 1.92% 25.14x
The Childrens Place 30.42% 24.78x
Eddie Bauer 7.69% 24.23x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is College Sports.

Content Affinity Composition Index
College Sports 0.26% 3.87x
Networking Marketing 0.17% 3.74x
Indiana Finance & Business Cluster 3.84% 3.73x
Parenting Blogs 0.35% 3.69x
Survival Guides 0.03% 3.68x
Science Education & Academia 0.26% 3.66x
Nebraska Cluster 3.84% 3.61x
South Dakota Cluster 1.75% 3.54x
Organic Beauty & Skincare Products 0.17% 3.51x
Beauty & Cosmetics 0.26% 3.46x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female