Dstillery Audiences

BUCKLE

Audience Size: 130.3 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 130.3 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.39% 3.42x
Wellness Enthusiasts 0.30% 3.10x
Ivy League College Researchers 0.31% 3.00x
Online Grammar Tool Users 0.44% 2.94x
Beekeeping Enthusiasts 0.89% 2.83x
Plant Based & Vegan Food Recipe Shoppers 0.59% 2.80x
North Midwest State Fair Visitors 6.65% 2.77x
Harvard University Fans 0.58% 2.76x
Body Detox Enthusiasts 1.18% 2.68x
Pre-Measured Grocery Shoppers 0.59% 2.61x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 14.96% 80.40x
Charlotte Russe 8.14% 79.26x
Journeys 37.61% 68.75x
Aeropostale 19.97% 56.81x
Express 22.17% 55.06x
Forever 21 7.40% 49.09x
Victoria's Secret 14.04% 46.10x
Abercrombie & Fitch 3.55% 43.22x
Eddie Bauer 3.61% 41.75x
American Eagle Outfitters 15.07% 38.60x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.03% 6.69x
Online Arcade Games 0.59% 4.47x
Party Planning & Invitations 0.18% 3.64x
Car Enthusiasts 0.74% 3.28x
Private Aviation 0.30% 3.01x
South Dakota Cluster 0.74% 3.01x
Pre-Built Home Researchers 0.17% 2.99x
Space & National Security 0.39% 2.92x
Active Lifestyle Enthusiasts 0.01% 2.79x
Nebraska Cluster 1.48% 2.75x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female