Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 866.8 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 2.59x |
| North Midwest State Fair Visitors | 4.67% | 2.15x |
| T-Mobile Customers | 0.13% | 1.81x |
| North West State Fair Visitors | 4.08% | 1.70x |
| Kansas City Trip Planners | 3.77% | 1.69x |
| South West State Fair Visitors | 4.22% | 1.68x |
| Mobile Phone Comparison Shoppers | 3.59% | 1.62x |
| Teen Content Readers | 3.36% | 1.57x |
| Santa Cruz Trip Planners | 3.54% | 1.57x |
| Big 12 Fans | 3.32% | 1.56x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 24.45% | 27.68x |
| Zumiez | 36.15% | 26.38x |
| Charlotte Russe | 8.12% | 26.10x |
| Aeropostale | 29.65% | 24.63x |
| Journeys | 43.65% | 24.24x |
| American Eagle Outfitters | 27.13% | 22.72x |
| Eddie Bauer | 9.45% | 20.53x |
| Express | 26.78% | 19.98x |
| Victoria's Secret | 44.74% | 19.79x |
| The Childrens Place | 34.20% | 19.79x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.18% | 5.58x |
| Canadian News | 0.13% | 4.05x |
| Pac 12 Sports | 0.13% | 3.98x |
| Survival Guides | 0.03% | 3.68x |
| Cuba & Mexico Media | 0.09% | 3.28x |
| Illinois Education | 0.09% | 3.27x |
| Idaho Cluster | 1.12% | 3.05x |
| Roleplay & Fantasy Games | 0.09% | 2.96x |
| Pool Cleaning | 0.13% | 2.80x |
| Active Lifestyle Enthusiasts | 0.01% | 2.79x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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