Dstillery Audiences

BUCKLE

Audience Size: 1.1 Million Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.45% 2.29x
Iowa County and Local Fair Visitors 4.38% 1.78x
Texas Trip Planners 4.78% 1.78x
South State Fair Visitors 4.53% 1.76x
Texas State Fairs 4.55% 1.73x
Engagement Ring Shoppers 4.22% 1.71x
Rodeo Enthusiasts 4.06% 1.70x
Rapid City Trip Planners 3.64% 1.70x
Wyoming Cowboys Fans 3.92% 1.70x
Texas County and Local Fair Visitors 4.27% 1.69x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 20.77% 24.54x
Zumiez 31.07% 23.62x
Hollister 19.02% 23.46x
American Eagle Outfitters 32.19% 21.65x
Aeropostale 21.98% 21.28x
Eddie Bauer 8.64% 18.40x
Abercrombie & Fitch 10.15% 17.77x
Express 20.25% 17.71x
Victoria's Secret 36.26% 17.47x
Gymboree 14.98% 16.59x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 3.75x
Survey Websites 0.01% 2.38x
Nebraska Cluster 2.05% 2.32x
South Dakota Cluster 0.81% 2.06x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.05x
Utah Cluster 1.08% 2.01x
Ohio Universities 0.68% 2.00x
Minnesota Community Business Cluster 0.76% 1.96x
Colorado Cluster 0.97% 1.89x
Christian Youth 0.10% 1.88x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female