Dstillery Audiences

BUCKLE

Audience Size: 534.8 Thousand Devices

Explore the Buckle Audience

Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 534.8 thousand unique devices whose actions qualify for the Buckle audience.

Dstillery Crafted Audiences

INTERESTS

The Buckle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buckle audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.89% 1.96x
North Midwest State Fair Visitors 5.57% 1.87x
T-Mobile Customers 0.13% 1.81x
Verizon Wireless Customers 0.08% 1.62x
Minnesota County and Local Fair Visitors 4.83% 1.55x
Hawaii Trip Planners 2.76% 1.54x
Santa Cruz Trip Planners 3.44% 1.54x
Iowa County and Local Fair Visitors 4.56% 1.48x
Kansas City Trip Planners 4.12% 1.46x
Texas Trip Planners 4.47% 1.45x
Composition Percentage: The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buckle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.

Location Composition Index
Hollister 19.91% 15.07x
Journeys 42.58% 14.34x
Zumiez 23.34% 14.11x
American Eagle Outfitters 23.22% 13.15x
Aeropostale 23.12% 12.70x
Victoria's Secret 37.78% 11.95x
Express 24.17% 11.51x
The Childrens Place 27.12% 9.76x
Charlotte Russe 1.50% 9.66x
Gymboree 14.75% 9.36x
Composition Percentage: The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buckle audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.15% 4.62x
Aid Groups 0.09% 4.36x
College Sports 0.08% 4.25x
Music Education 0.05% 3.69x
Canada Culture and Tourism 0.05% 3.69x
Pharmacy 0.05% 3.65x
Beauty & Cosmetics 0.09% 3.64x
Canada Business Cluster 0.06% 3.63x
Startup Investment 0.06% 3.13x
Yoga & Meditation 0.05% 2.99x
Composition Percentage: The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female