Explore the Buckle Audience
Below you'll find more information about the Buckle audience, broken down in different categories based on their digital and physical behaviors. These are 165.7 thousand unique devices whose actions qualify for the Buckle audience.
INTERESTS
The Buckle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buckle audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 6.54% | 2.42x |
| Volleyball Enthusiasts | 5.01% | 2.23x |
| Blood Donors | 5.70% | 2.09x |
| Flight and Hotel Shoppers | 3.34% | 1.92x |
| Las Vegas Trip Planners | 5.42% | 1.90x |
| Rapid City Trip Planners | 3.62% | 1.86x |
| T-Mobile Customers | 0.13% | 1.81x |
| Kansas City Trip Planners | 4.87% | 1.81x |
| League of Legends Video Game Fans | 4.17% | 1.76x |
| Los Angeles Trip Planners | 3.06% | 1.75x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Interest attribute.
Index: A comparison of the Buckle audience to the internet population.
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APPAREL RETAILERS
The Buckle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buckle audience is Hollister.
| Location | Composition | Index |
| Hollister | 23.29% | 41.19x |
| Zumiez | 25.77% | 36.88x |
| Journeys | 42.13% | 32.11x |
| Aeropostale | 24.72% | 30.32x |
| Charlotte Russe | 2.04% | 29.88x |
| Victoria's Secret | 39.21% | 29.73x |
| American Eagle Outfitters | 23.76% | 28.91x |
| Express | 25.40% | 27.63x |
| Gymboree | 14.92% | 23.28x |
| Forever 21 | 10.29% | 22.60x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Location attribute.
Index: A comparison of the Buckle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buckle audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 0.42% | 5.76x |
| Private Aviation | 0.42% | 4.93x |
| Nebraska Cluster | 4.31% | 4.87x |
| Children's Health | 0.12% | 3.98x |
| Personal Finance Researchers | 0.28% | 3.94x |
| Teen Hair | 0.28% | 3.80x |
| Toys Shopping | 0.12% | 3.73x |
| Antiques & Auctions | 0.42% | 3.39x |
| Scrapbooking & Home Art Projects | 0.42% | 3.25x |
| Gossip & Entertainment | 0.42% | 3.23x |
Composition Percentage:
The overlap percentage between the Buckle audience and the Content Affinity attribute.
Index: A comparison of the Buckle audience to the internet population.
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DEMOGRAPHICS
The Buckle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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