Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 718.7 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 1.67% | 1.60x |
| Miami Trip Planners | 1.84% | 1.59x |
| Last Minute Travelers | 1.74% | 1.57x |
| Seattle Trip Planners | 2.14% | 1.50x |
| Major Airline Customers | 2.00% | 1.48x |
| San Francisco Trip Planners | 1.76% | 1.43x |
| Shared Work Space Researchers | 1.28% | 1.43x |
| Real Estate Decision Makers | 3.16% | 1.42x |
| Los Angeles Trip Planners | 2.08% | 1.41x |
| Readers of Puerto Rican Content | 1.56% | 1.41x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.25% | 13.81x |
| Ann Taylor | 1.31% | 11.73x |
| Saint Laurent Paris | 0.65% | 11.50x |
| Zara | 1.86% | 11.33x |
| Uniqlo | 0.88% | 11.29x |
| Lorna Jane | 0.36% | 11.11x |
| Joe's Jeans | 0.27% | 10.63x |
| Free People | 1.16% | 10.34x |
| Hugo Boss | 0.94% | 10.33x |
| Armani | 1.37% | 10.31x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.19% | 2.44x |
| Visa & Immigration | 0.12% | 2.27x |
| Law School Research Cluster | 0.08% | 2.19x |
| Meeting Planning & Hotels | 0.07% | 2.17x |
| Institutional Investing | 0.11% | 2.13x |
| LGBTQ Advocacy | 0.89% | 2.08x |
| Sports Apparel | 0.10% | 1.97x |
| Consumer Rewards | 0.08% | 1.94x |
| Retail Industry News | 0.09% | 1.93x |
| Pakistan Cluster | 0.19% | 1.87x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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