Dstillery Audiences

BUDGET

Audience Size: 396 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 396 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
Western Canada Skiers and Snowboarders 3.17% 1.86x
Miami Trip Planners 3.20% 1.79x
Web Design Researchers 2.81% 1.75x
Work Visa Researchers 2.41% 1.70x
Study Abroad Researchers 2.55% 1.69x
Thrift Store Shoppers 2.52% 1.68x
France Trip Planners 3.17% 1.67x
Major Airline Customers 2.89% 1.67x
Home Lending Researchers 3.32% 1.65x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.93% 5.45x
Joe's Jeans 0.05% 4.79x
Patagonia 0.27% 4.75x
Uniqlo 0.28% 4.65x
Ann Taylor 0.51% 4.52x
Brooks Brothers 0.91% 4.38x
LOFT 2.67% 4.36x
Topshop 0.03% 4.23x
Armani 0.40% 3.96x
The North Face 0.47% 3.95x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.09% 5.83x
Crossfit & Obstacle Race Enthusiasts 0.09% 5.34x
Music Education 0.11% 4.78x
Book Publishers 0.09% 4.04x
Quebec Vacation Research Cluster 0.02% 3.91x
Natural Diet & Supplement Researchers 0.06% 3.84x
Marketing Professionals 0.06% 3.72x
Mobile Industry Information 0.09% 3.33x
Trucks 0.06% 3.19x
Spanish Lifestyle & Health 0.11% 3.14x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male