Dstillery Audiences

BUDGET

Audience Size: 155 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 155 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
Caribbean Destination Reopening Researchers 2.02% 2.05x
United Nations Donors 2.48% 2.02x
Commercial Architects and Designers 2.83% 1.88x
Professional Chefs 3.35% 1.85x
New York City Events Researchers 2.02% 1.84x
Social Distancing Content Readers 1.62% 1.81x
Work Visa Researchers 2.31% 1.80x
Global Destinations Reopening Researchers 1.73% 1.78x
Italy Trip Planners 2.37% 1.76x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 11.24x
Hugo Boss 1.68% 8.75x
Ann Taylor 0.99% 7.52x
Lorna Jane 0.19% 7.36x
Calvin Klein 0.13% 7.34x
Abercrombie & Fitch 0.35% 7.11x
Bonobos 0.49% 7.06x
Brooks Brothers 1.82% 6.91x
Joe's Jeans 0.05% 6.79x
Club Monaco 0.31% 6.76x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 0.23% 4.18x
Quebec Vacation Research Cluster 0.02% 3.91x
Illinois 0.12% 3.86x
Furniture & Home Improvement 0.23% 3.71x
Arabic News 0.08% 3.35x
Music Education 0.12% 3.34x
Chef & Restaurant Resources 0.08% 3.28x
India Cluster 0.23% 3.20x
Hobby Vehicles 0.12% 3.11x
Higher Education 0.09% 3.11x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female