Dstillery Audiences

BUDGET

Audience Size: 348.7 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 348.7 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
Entry Level SUV Auto Intenders 1.82% 1.93x
Liberal Think Tank Readers 2.79% 1.73x
Business Decision Makers 2.87% 1.68x
Indiana Pacers Fans 3.16% 1.66x
Travel Reward Points Enthusiasts 2.90% 1.58x
Louisville Cardinals Fans 3.20% 1.57x
Career Focused Individuals 2.53% 1.56x
Phoenix Suns Fans 2.87% 1.56x
Indian Food Enthusiasts 1.71% 1.56x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 9.40x
Hugo Boss 1.27% 9.02x
Calvin Klein 0.10% 7.93x
Everlane 0.01% 7.78x
Lorna Jane 0.15% 7.13x
Brooks Brothers 1.39% 6.54x
Bonobos 0.39% 6.38x
Topshop 0.03% 6.27x
Armani 0.46% 6.20x
Uniqlo 0.25% 6.19x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.11% 5.75x
Clean Energy 0.11% 5.12x
Quebec Vacation Research Cluster 0.02% 3.91x
California Universities 0.07% 3.88x
Vaping 0.11% 3.85x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 3.67x
Beer, Wine & Alcohol 0.41% 3.36x
Film Production 0.07% 3.18x
Free Online Game Players 0.07% 3.13x
Learning & Development Products 0.11% 3.12x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male