Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 1.74x |
| Getting Off the Grid Travelers | 0.03% | 1.54x |
| Venture Capitalists | 1.83% | 1.52x |
| Discount Flight Searchers | 1.83% | 1.52x |
| Men's Shoe Shoppers | 2.26% | 1.49x |
| Miami Trip Planners | 2.17% | 1.49x |
| Major Airline Customers | 2.15% | 1.48x |
| Philadelphia Trip Planners | 1.50% | 1.47x |
| Travel Reward Points Enthusiasts | 1.96% | 1.47x |
| Luxury Hotel Guests | 2.99% | 1.46x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.49% | 11.44x |
| Uniqlo | 2.14% | 11.37x |
| Everlane | 0.15% | 10.49x |
| Intermix | 1.22% | 10.00x |
| Zara | 3.78% | 9.95x |
| Saint Laurent Paris | 1.23% | 9.54x |
| Johnston and Murphy | 2.03% | 9.52x |
| Lorna Jane | 0.79% | 9.49x |
| Topshop | 0.20% | 9.46x |
| Hugo Boss | 3.80% | 9.15x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.04% | 2.74x |
| Upstate New York State Athletics | 0.04% | 2.69x |
| Turkey & Iran Cluster | 0.06% | 2.69x |
| Malaya | 0.02% | 2.55x |
| Scuba Diving | 0.03% | 2.30x |
| Greece Cluster | 0.04% | 2.18x |
| Memphis News | 0.15% | 2.04x |
| Office Furniture Design | 0.05% | 2.02x |
| Philanthropy - Nonprofits | 0.10% | 2.00x |
| Private Aviation | 0.59% | 1.98x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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