Dstillery Audiences

BUDGET

Audience Size: 154.7 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 154.7 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
Craft Beer Enthusiasts 4.58% 2.14x
Small Business Administration Cares Act Researchers 2.56% 2.01x
Vinyl Record Collectors 3.50% 1.95x
Phoenix Trip Planners 3.50% 1.95x
Small Business COVID-19 Relief Researchers 2.16% 1.93x
Global Destinations Reopening Researchers 2.29% 1.91x
Guitar Enthusiasts 3.50% 1.91x
EDM Festival Enthusiasts 3.77% 1.87x
Surfers 3.64% 1.81x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.20% 8.06x
Hugo Boss 1.60% 7.98x
Topshop 0.06% 7.92x
Abercrombie & Fitch 0.34% 7.82x
Ann Taylor 0.95% 6.67x
Brooks Brothers 1.75% 6.58x
Bonobos 0.42% 6.56x
Club Monaco 0.32% 6.49x
Saint Laurent Paris 0.15% 6.36x
Armani 0.67% 6.13x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.30% 4.35x
Memphis News 0.54% 4.34x
Quebec Vacation Research Cluster 0.02% 3.91x
Police Gear 0.20% 3.85x
Beer, Wine & Alcohol 0.27% 3.66x
Assorted Topics (Viral Media, Paid Traffic) 0.38% 3.52x
School Curriculum 0.27% 3.46x
Minnesota Community Business Cluster 0.27% 3.30x
Higher Education 0.09% 3.11x
Wine, Liquor & Mixology 1.62% 2.84x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female