Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 247.6 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| San Diego Activities Researchers | 0.97% | 2.13x |
| San Francisco Activities Researchers | 1.31% | 1.86x |
| San Diego Events Researchers | 1.31% | 1.86x |
| Harvard University Fans | 0.72% | 1.85x |
| Travel Guide and Review Readers | 1.41% | 1.81x |
| True Crime Podcast Listeners | 0.79% | 1.80x |
| Cholesterol Researchers | 0.38% | 1.80x |
| Los Angeles Activities Researchers | 1.21% | 1.78x |
| College Students | 1.17% | 1.77x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 8.70x |
| Brooks Brothers | 0.91% | 6.62x |
| Ann Taylor | 0.62% | 6.56x |
| LOFT | 2.41% | 5.77x |
| Kate Spade | 0.70% | 5.67x |
| Banana Republic | 2.11% | 5.67x |
| Hugo Boss | 0.86% | 5.52x |
| Uniqlo | 0.28% | 5.43x |
| White House Black Market | 2.44% | 5.41x |
| The North Face | 0.44% | 5.29x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Quebec Vacation Research Cluster.
| Content Affinity | Composition | Index |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Watches Retail | 0.07% | 3.86x |
| Brazil & Portugal News | 0.10% | 3.72x |
| Caribbean Vacation | 0.16% | 3.68x |
| Nursing | 0.05% | 3.60x |
| New England Universities | 0.07% | 3.30x |
| Equestrian Cluster | 0.24% | 3.29x |
| Law School | 0.07% | 3.20x |
| Higher Education | 0.09% | 3.11x |
| Scrapbooking & Home Art Projects | 0.28% | 2.97x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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