Dstillery Audiences

BUDGET

Audience Size: 1.6 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
Cininnati Reds Fans 3.74% 1.77x
Poker Card Game Hobbyists 3.48% 1.68x
True Crime Podcast Listeners 0.02% 1.66x
Travel Reward Points Enthusiasts 2.61% 1.63x
Rideshare App Users 1.71% 1.56x
Infiniti Vehicle Shoppers 2.79% 1.55x
Mobile Phone Purchase Intenders 3.51% 1.53x
Billiards Enthusiasts 3.57% 1.52x
Florida Gulf Coast Travel Researchers 3.80% 1.52x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.31% 10.43x
Intermix 1.05% 9.98x
Everlane 0.15% 9.11x
Topshop 0.46% 9.02x
Uniqlo 2.20% 8.91x
Calvin Klein 0.58% 8.64x
Club Monaco 1.56% 8.60x
Lorna Jane 0.58% 8.42x
Hugo Boss 4.70% 8.36x
Ann Taylor 2.65% 8.02x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Quebec Vacation Research Cluster.

Content Affinity Composition Index
Quebec Vacation Research Cluster 0.02% 3.91x
College Greek Life 0.12% 3.61x
Office Furniture Design 0.04% 3.49x
Pool Cleaning 0.15% 3.30x
Canada Online Shopping Cluster 0.05% 3.19x
Costumes 0.06% 3.08x
Beach & Intimate Wear 0.06% 3.06x
Pac 12 Sports 0.09% 2.97x
Painting & Renovation 0.27% 2.79x
Canadian Lifestyle 0.12% 2.76x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male