Dstillery Audiences

BUDGET

Audience Size: 1.1 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 1.74x
Miami Trip Planners 2.31% 1.68x
Getting Off the Grid Travelers 0.03% 1.54x
Readers of South American Content 2.25% 1.52x
Fort Lauderdale Trip Planners 2.28% 1.51x
Major Airline Customers 2.32% 1.48x
New York City Events Researchers 1.97% 1.46x
Readers of Cuban Content 1.63% 1.46x
Last Minute Travelers 1.82% 1.46x
Business Travelers 1.53% 1.45x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Club Monaco.

Location Composition Index
Club Monaco 1.64% 13.85x
Everlane 0.14% 12.60x
Uniqlo 1.82% 11.82x
Zara 3.64% 11.58x
Intermix 1.17% 11.55x
Saint Laurent Paris 1.21% 11.52x
Armani 2.89% 11.03x
Lorna Jane 0.87% 10.71x
Hugo Boss 2.95% 10.64x
Joe's Jeans 0.60% 10.41x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.06% 2.61x
Spanish Lifestyle & Health 0.10% 2.42x
Philanthropy - Nonprofits 0.10% 2.38x
Brazil & Portugal News 0.10% 2.33x
Airsoft & Paintball Equipment 0.08% 2.28x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.26x
Scientology 0.02% 2.22x
Local & Travel England - East Midlands 0.02% 2.20x
Latin American Spanish Language News 0.18% 2.07x
French Education 0.02% 2.04x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male