Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 154.7 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| Craft Beer Enthusiasts | 4.58% | 2.14x |
| Small Business Administration Cares Act Researchers | 2.56% | 2.01x |
| Vinyl Record Collectors | 3.50% | 1.95x |
| Phoenix Trip Planners | 3.50% | 1.95x |
| Small Business COVID-19 Relief Researchers | 2.16% | 1.93x |
| Global Destinations Reopening Researchers | 2.29% | 1.91x |
| Guitar Enthusiasts | 3.50% | 1.91x |
| EDM Festival Enthusiasts | 3.77% | 1.87x |
| Surfers | 3.64% | 1.81x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.20% | 8.06x |
| Hugo Boss | 1.60% | 7.98x |
| Topshop | 0.06% | 7.92x |
| Abercrombie & Fitch | 0.34% | 7.82x |
| Ann Taylor | 0.95% | 6.67x |
| Brooks Brothers | 1.75% | 6.58x |
| Bonobos | 0.42% | 6.56x |
| Club Monaco | 0.32% | 6.49x |
| Saint Laurent Paris | 0.15% | 6.36x |
| Armani | 0.67% | 6.13x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.30% | 4.35x |
| Memphis News | 0.54% | 4.34x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Police Gear | 0.20% | 3.85x |
| Beer, Wine & Alcohol | 0.27% | 3.66x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.38% | 3.52x |
| School Curriculum | 0.27% | 3.46x |
| Minnesota Community Business Cluster | 0.27% | 3.30x |
| Higher Education | 0.09% | 3.11x |
| Wine, Liquor & Mixology | 1.62% | 2.84x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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