Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 155 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| Caribbean Destination Reopening Researchers | 2.02% | 2.05x |
| United Nations Donors | 2.48% | 2.02x |
| Commercial Architects and Designers | 2.83% | 1.88x |
| Professional Chefs | 3.35% | 1.85x |
| New York City Events Researchers | 2.02% | 1.84x |
| Social Distancing Content Readers | 1.62% | 1.81x |
| Work Visa Researchers | 2.31% | 1.80x |
| Global Destinations Reopening Researchers | 1.73% | 1.78x |
| Italy Trip Planners | 2.37% | 1.76x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Curious about what else the Budget audience is interested in?
Sign Up
APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 11.24x |
| Hugo Boss | 1.68% | 8.75x |
| Ann Taylor | 0.99% | 7.52x |
| Lorna Jane | 0.19% | 7.36x |
| Calvin Klein | 0.13% | 7.34x |
| Abercrombie & Fitch | 0.35% | 7.11x |
| Bonobos | 0.49% | 7.06x |
| Brooks Brothers | 1.82% | 6.91x |
| Joe's Jeans | 0.05% | 6.79x |
| Club Monaco | 0.31% | 6.76x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Want to find more of the Budget audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Historical Information - Museums & Libraries.
| Content Affinity | Composition | Index |
| Historical Information - Museums & Libraries | 0.23% | 4.18x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Illinois | 0.12% | 3.86x |
| Furniture & Home Improvement | 0.23% | 3.71x |
| Arabic News | 0.08% | 3.35x |
| Music Education | 0.12% | 3.34x |
| Chef & Restaurant Resources | 0.08% | 3.28x |
| India Cluster | 0.23% | 3.20x |
| Hobby Vehicles | 0.12% | 3.11x |
| Higher Education | 0.09% | 3.11x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Want to see more of the Content Affinities the Budget audience visits?
Sign Up
DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Budget audience?
Sign Up