Dstillery Audiences

BUDGET

Audience Size: 595.5 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 595.5 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 2.82x
T-Mobile Customers 0.12% 2.39x
Wireless Headphone Researchers 0.08% 1.82x
Restaurant Researchers 0.89% 1.69x
Restaurant Supply Shoppers 0.13% 1.57x
Voice Over Internet Protocol (VoIP) Users 1.50% 1.54x
Texas Activity Researchers 0.83% 1.54x
Lunar New Year Researchers 0.86% 1.52x
Kitchen Stove Shoppers 1.39% 1.51x
Sprint Customers 0.03% 1.50x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Supreme.

Location Composition Index
Supreme 0.02% 4.36x
Saint Laurent Paris 0.40% 3.97x
Topshop 0.13% 3.94x
Lorna Jane 0.66% 3.89x
Patagonia 0.74% 3.85x
Joe's Jeans 0.14% 3.68x
Johnston and Murphy 0.03% 3.51x
Armani 1.47% 3.49x
Intermix 0.30% 3.43x
Hugo Boss 2.29% 3.42x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 0.17% 6.61x
International Travel 0.13% 5.37x
Quebec Vacation Research Cluster 0.02% 3.91x
Serbia & Albania Cluster 0.07% 3.69x
Quotes & Inspiration 0.33% 3.68x
Nursing 0.05% 3.60x
Design Software 0.13% 3.34x
Data Centers 0.07% 3.17x
Higher Education 0.09% 3.11x
Private Aviation 0.13% 3.04x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female