Dstillery Audiences

BUDGET

Audience Size: 975.5 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 975.5 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
Remdesivir Information Researchers 0.99% 1.59x
United Kingdom News Readers 1.55% 1.58x
Telemedicine Content Readers 0.73% 1.56x
San Diego Activities Researchers 1.17% 1.56x
Eco-Conscious Consumers 0.99% 1.55x
Lawyers 1.32% 1.54x
Travel Reward Points Enthusiasts 2.14% 1.53x
Office Reopening Researchers 1.24% 1.53x
San Francisco Activities Researchers 1.39% 1.51x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 3.97x
Joe's Jeans 0.14% 3.92x
Intermix 0.31% 3.88x
Johnston and Murphy 0.02% 3.88x
Topshop 0.10% 3.81x
Saint Laurent Paris 0.30% 3.77x
Patagonia 0.61% 3.59x
Hugo Boss 2.01% 3.52x
Bonobos 0.80% 3.49x
Club Monaco 0.52% 3.46x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.09% 5.95x
Startup Investment 0.08% 4.76x
Russia Cluster 0.07% 4.10x
Quebec Vacation Research Cluster 0.02% 3.91x
Farming & Agriculture 0.05% 3.67x
Internet Service Provider Sites 0.05% 3.52x
Lawns & Pest Control 0.04% 3.20x
Higher Education 0.09% 3.11x
College Greek Life 0.04% 2.95x
Corporate Employment Pages 0.04% 2.64x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male