Dstillery Audiences

BUDGET

Audience Size: 594.4 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 594.4 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.40% 1.53x
Readers of Panamanian Content 1.97% 1.50x
Last Minute Travelers 1.72% 1.49x
Miami Trip Planners 1.78% 1.49x
Shared Work Space Researchers 1.20% 1.46x
Readers of South American Content 1.95% 1.43x
Men's Shoe Shoppers 1.30% 1.41x
LGBT Activists 1.53% 1.41x
Los Angeles Mass Transit Commuters 2.03% 1.41x
Major Airline Customers 1.94% 1.41x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Free People.

Location Composition Index
Free People 0.26% 8.00x
Club Monaco 0.84% 8.00x
Michael Kors 0.85% 7.10x
Lululemon 0.46% 6.27x
Patagonia 0.32% 5.26x
The North Face 1.31% 5.07x
Banana Republic 2.56% 5.01x
Brooks Brothers 2.24% 4.84x
J. Crew 1.82% 4.28x
REI 1.76% 3.77x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 1.01% 2.36x
Law School Research Cluster 0.09% 2.18x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.26% 2.01x
Brazil & Portugal News 0.08% 2.00x
Southern California Cluster 0.16% 1.77x
Los Angeles Cluster 0.06% 1.75x
Rhode Island Cluster 0.26% 1.71x
Visa & Immigration 0.09% 1.66x
Central & South American News 0.15% 1.65x
NYC Tourist Attractions 0.89% 1.60x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999