Dstillery Audiences

BUDGET

Audience Size: 723.2 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 723.2 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.08% 3.97x
T-Mobile Customers 0.12% 2.39x
Chloroquine Information Researchers 0.12% 2.18x
Social Distancing Content Readers 0.12% 2.10x
Telemedicine Content Readers 0.04% 1.95x
Home-Made Face Mask Researchers 0.04% 1.74x
Caribbean Destination Reopening Researchers 1.76% 1.73x
True Crime Podcast Listeners 0.02% 1.66x
Office Reopening Researchers 1.64% 1.64x
Dallas Mavericks Fans 3.56% 1.63x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Intermix.

Location Composition Index
Intermix 0.57% 9.38x
Joe's Jeans 0.13% 9.08x
Hugo Boss 2.55% 8.10x
Calvin Klein 0.30% 8.00x
Uniqlo 1.08% 7.82x
Topshop 0.18% 7.74x
Lorna Jane 0.29% 7.38x
Patagonia 0.75% 7.37x
Brooks Brothers 2.52% 7.29x
Ann Taylor 1.35% 7.18x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.16% 7.21x
Grocery & Food Service 0.20% 4.02x
Quebec Vacation Research Cluster 0.02% 3.91x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.08% 3.90x
Canada Travel & Tourism 0.08% 3.85x
Bathrooms & Plumbing 0.20% 3.80x
Marijuana 0.08% 3.52x
Bowling 0.20% 3.23x
Canada Online Shopping Cluster 0.05% 3.19x
Marketing Professionals 0.16% 2.90x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male