Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 396 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| Western Canada Skiers and Snowboarders | 3.17% | 1.86x |
| Miami Trip Planners | 3.20% | 1.79x |
| Web Design Researchers | 2.81% | 1.75x |
| Work Visa Researchers | 2.41% | 1.70x |
| Study Abroad Researchers | 2.55% | 1.69x |
| Thrift Store Shoppers | 2.52% | 1.68x |
| France Trip Planners | 3.17% | 1.67x |
| Major Airline Customers | 2.89% | 1.67x |
| Home Lending Researchers | 3.32% | 1.65x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.93% | 5.45x |
| Joe's Jeans | 0.05% | 4.79x |
| Patagonia | 0.27% | 4.75x |
| Uniqlo | 0.28% | 4.65x |
| Ann Taylor | 0.51% | 4.52x |
| Brooks Brothers | 0.91% | 4.38x |
| LOFT | 2.67% | 4.36x |
| Topshop | 0.03% | 4.23x |
| Armani | 0.40% | 3.96x |
| The North Face | 0.47% | 3.95x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 0.09% | 5.83x |
| Crossfit & Obstacle Race Enthusiasts | 0.09% | 5.34x |
| Music Education | 0.11% | 4.78x |
| Book Publishers | 0.09% | 4.04x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Natural Diet & Supplement Researchers | 0.06% | 3.84x |
| Marketing Professionals | 0.06% | 3.72x |
| Mobile Industry Information | 0.09% | 3.33x |
| Trucks | 0.06% | 3.19x |
| Spanish Lifestyle & Health | 0.11% | 3.14x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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