Dstillery Audiences

BUDGET

Audience Size: 1.5 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 1.74x
Getting Off the Grid Travelers 0.03% 1.54x
Venture Capitalists 1.83% 1.52x
Discount Flight Searchers 1.83% 1.52x
Men's Shoe Shoppers 2.26% 1.49x
Miami Trip Planners 2.17% 1.49x
Major Airline Customers 2.15% 1.48x
Philadelphia Trip Planners 1.50% 1.47x
Travel Reward Points Enthusiasts 1.96% 1.47x
Luxury Hotel Guests 2.99% 1.46x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Club Monaco.

Location Composition Index
Club Monaco 1.49% 11.44x
Uniqlo 2.14% 11.37x
Everlane 0.15% 10.49x
Intermix 1.22% 10.00x
Zara 3.78% 9.95x
Saint Laurent Paris 1.23% 9.54x
Johnston and Murphy 2.03% 9.52x
Lorna Jane 0.79% 9.49x
Topshop 0.20% 9.46x
Hugo Boss 3.80% 9.15x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.04% 2.74x
Upstate New York State Athletics 0.04% 2.69x
Turkey & Iran Cluster 0.06% 2.69x
Malaya 0.02% 2.55x
Scuba Diving 0.03% 2.30x
Greece Cluster 0.04% 2.18x
Memphis News 0.15% 2.04x
Office Furniture Design 0.05% 2.02x
Philanthropy - Nonprofits 0.10% 2.00x
Private Aviation 0.59% 1.98x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male