Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 595.5 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 2.82x |
| T-Mobile Customers | 0.12% | 2.39x |
| Wireless Headphone Researchers | 0.08% | 1.82x |
| Restaurant Researchers | 0.89% | 1.69x |
| Restaurant Supply Shoppers | 0.13% | 1.57x |
| Voice Over Internet Protocol (VoIP) Users | 1.50% | 1.54x |
| Texas Activity Researchers | 0.83% | 1.54x |
| Lunar New Year Researchers | 0.86% | 1.52x |
| Kitchen Stove Shoppers | 1.39% | 1.51x |
| Sprint Customers | 0.03% | 1.50x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 4.36x |
| Saint Laurent Paris | 0.40% | 3.97x |
| Topshop | 0.13% | 3.94x |
| Lorna Jane | 0.66% | 3.89x |
| Patagonia | 0.74% | 3.85x |
| Joe's Jeans | 0.14% | 3.68x |
| Johnston and Murphy | 0.03% | 3.51x |
| Armani | 1.47% | 3.49x |
| Intermix | 0.30% | 3.43x |
| Hugo Boss | 2.29% | 3.42x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 0.17% | 6.61x |
| International Travel | 0.13% | 5.37x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Serbia & Albania Cluster | 0.07% | 3.69x |
| Quotes & Inspiration | 0.33% | 3.68x |
| Nursing | 0.05% | 3.60x |
| Design Software | 0.13% | 3.34x |
| Data Centers | 0.07% | 3.17x |
| Higher Education | 0.09% | 3.11x |
| Private Aviation | 0.13% | 3.04x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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