Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 975.5 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| Remdesivir Information Researchers | 0.99% | 1.59x |
| United Kingdom News Readers | 1.55% | 1.58x |
| Telemedicine Content Readers | 0.73% | 1.56x |
| San Diego Activities Researchers | 1.17% | 1.56x |
| Eco-Conscious Consumers | 0.99% | 1.55x |
| Lawyers | 1.32% | 1.54x |
| Travel Reward Points Enthusiasts | 2.14% | 1.53x |
| Office Reopening Researchers | 1.24% | 1.53x |
| San Francisco Activities Researchers | 1.39% | 1.51x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.58% | 3.97x |
| Joe's Jeans | 0.14% | 3.92x |
| Intermix | 0.31% | 3.88x |
| Johnston and Murphy | 0.02% | 3.88x |
| Topshop | 0.10% | 3.81x |
| Saint Laurent Paris | 0.30% | 3.77x |
| Patagonia | 0.61% | 3.59x |
| Hugo Boss | 2.01% | 3.52x |
| Bonobos | 0.80% | 3.49x |
| Club Monaco | 0.52% | 3.46x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Homemade Jewelry & Crafts.
| Content Affinity | Composition | Index |
| Homemade Jewelry & Crafts | 0.09% | 5.95x |
| Startup Investment | 0.08% | 4.76x |
| Russia Cluster | 0.07% | 4.10x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Farming & Agriculture | 0.05% | 3.67x |
| Internet Service Provider Sites | 0.05% | 3.52x |
| Lawns & Pest Control | 0.04% | 3.20x |
| Higher Education | 0.09% | 3.11x |
| College Greek Life | 0.04% | 2.95x |
| Corporate Employment Pages | 0.04% | 2.64x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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