Dstillery Audiences

BUDGET

Audience Size: 718.7 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 718.7 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 1.67% 1.60x
Miami Trip Planners 1.84% 1.59x
Last Minute Travelers 1.74% 1.57x
Seattle Trip Planners 2.14% 1.50x
Major Airline Customers 2.00% 1.48x
San Francisco Trip Planners 1.76% 1.43x
Shared Work Space Researchers 1.28% 1.43x
Real Estate Decision Makers 3.16% 1.42x
Los Angeles Trip Planners 2.08% 1.41x
Readers of Puerto Rican Content 1.56% 1.41x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Club Monaco.

Location Composition Index
Club Monaco 1.25% 13.81x
Ann Taylor 1.31% 11.73x
Saint Laurent Paris 0.65% 11.50x
Zara 1.86% 11.33x
Uniqlo 0.88% 11.29x
Lorna Jane 0.36% 11.11x
Joe's Jeans 0.27% 10.63x
Free People 1.16% 10.34x
Hugo Boss 0.94% 10.33x
Armani 1.37% 10.31x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.19% 2.44x
Visa & Immigration 0.12% 2.27x
Law School Research Cluster 0.08% 2.19x
Meeting Planning & Hotels 0.07% 2.17x
Institutional Investing 0.11% 2.13x
LGBTQ Advocacy 0.89% 2.08x
Sports Apparel 0.10% 1.97x
Consumer Rewards 0.08% 1.94x
Retail Industry News 0.09% 1.93x
Pakistan Cluster 0.19% 1.87x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male