Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 237.4 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 0.43% | 3.58x |
| Winter Sports Destination Seekers | 0.94% | 2.86x |
| Credit Score Researchers | 1.65% | 2.48x |
| Harvard University Fans | 0.50% | 2.48x |
| Professional Medical Journal Readers | 0.79% | 2.44x |
| Parents of Teenagers Going to College | 1.58% | 2.40x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.14% | 2.40x |
| T-Mobile Customers | 0.12% | 2.39x |
| Competitive Sports Participants | 1.37% | 2.26x |
| Lawyers | 1.08% | 2.19x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 9.94x |
| Brooks Brothers | 0.84% | 9.20x |
| Calvin Klein | 0.25% | 8.98x |
| Ann Taylor | 0.61% | 8.97x |
| Uniqlo | 0.42% | 8.85x |
| The North Face | 0.55% | 8.79x |
| Intermix | 0.16% | 8.36x |
| Armani | 0.70% | 8.35x |
| Tommy Bahama | 1.00% | 8.34x |
| Club Monaco | 0.25% | 8.32x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is South Africa News Cluster.
| Content Affinity | Composition | Index |
| South Africa News Cluster | 0.22% | 5.88x |
| Sewing, Embroidery & Quilting | 0.22% | 5.73x |
| Korea Cluster | 0.22% | 4.48x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Caribbean Vacation | 0.16% | 3.68x |
| Cruise Vacations | 0.22% | 3.53x |
| Texas News Cluster | 0.50% | 3.50x |
| Design Software | 0.11% | 3.47x |
| Higher Education | 0.09% | 3.11x |
| Central California Cluster | 0.14% | 3.06x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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