Dstillery Audiences

BUDGET

Audience Size: 247.6 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 247.6 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.12% 2.39x
San Diego Activities Researchers 0.97% 2.13x
San Francisco Activities Researchers 1.31% 1.86x
San Diego Events Researchers 1.31% 1.86x
Harvard University Fans 0.72% 1.85x
Travel Guide and Review Readers 1.41% 1.81x
True Crime Podcast Listeners 0.79% 1.80x
Cholesterol Researchers 0.38% 1.80x
Los Angeles Activities Researchers 1.21% 1.78x
College Students 1.17% 1.77x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.06% 8.70x
Brooks Brothers 0.91% 6.62x
Ann Taylor 0.62% 6.56x
LOFT 2.41% 5.77x
Kate Spade 0.70% 5.67x
Banana Republic 2.11% 5.67x
Hugo Boss 0.86% 5.52x
Uniqlo 0.28% 5.43x
White House Black Market 2.44% 5.41x
The North Face 0.44% 5.29x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Quebec Vacation Research Cluster.

Content Affinity Composition Index
Quebec Vacation Research Cluster 0.02% 3.91x
Watches Retail 0.07% 3.86x
Brazil & Portugal News 0.10% 3.72x
Caribbean Vacation 0.16% 3.68x
Nursing 0.05% 3.60x
New England Universities 0.07% 3.30x
Equestrian Cluster 0.24% 3.29x
Law School 0.07% 3.20x
Higher Education 0.09% 3.11x
Scrapbooking & Home Art Projects 0.28% 2.97x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male