Dstillery Audiences

BUDGET

Audience Size: 2.3 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 1.74x
Western Canada Skiers and Snowboarders 2.35% 1.59x
Business Travelers 2.89% 1.58x
Getting Off the Grid Travelers 0.03% 1.54x
Los Angeles Mass Transit Commuters 3.80% 1.54x
Luxury Boutique Hotel Researchers 2.85% 1.51x
San Diego Activities Researchers 2.90% 1.49x
Travel Reward Points Enthusiasts 3.15% 1.48x
Opera Enthusiasts 2.76% 1.48x
Las Vegas Nightlife Researchers 3.79% 1.48x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Topshop.

Location Composition Index
Topshop 0.77% 8.73x
Joe's Jeans 0.46% 8.62x
Uniqlo 2.56% 8.20x
Intermix 1.30% 7.89x
Calvin Klein 0.66% 7.61x
Club Monaco 1.76% 7.19x
Hugo Boss 4.99% 7.14x
Lorna Jane 0.66% 7.06x
Zara 3.27% 7.04x
Saint Laurent Paris 1.16% 7.03x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 5.34x
Environmentally Friendly Cars 0.02% 5.20x
Canada Shopping - Kitchenware 0.03% 3.85x
Environmental Conservation 0.02% 3.85x
As Seen On TV Products 0.01% 3.59x
London Tourism & Events 0.04% 3.07x
Romanian News 0.03% 3.02x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.71x
Ontario Canada Cluster 0.02% 2.65x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male