Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 348.7 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| Entry Level SUV Auto Intenders | 1.82% | 1.93x |
| Liberal Think Tank Readers | 2.79% | 1.73x |
| Business Decision Makers | 2.87% | 1.68x |
| Indiana Pacers Fans | 3.16% | 1.66x |
| Travel Reward Points Enthusiasts | 2.90% | 1.58x |
| Louisville Cardinals Fans | 3.20% | 1.57x |
| Career Focused Individuals | 2.53% | 1.56x |
| Phoenix Suns Fans | 2.87% | 1.56x |
| Indian Food Enthusiasts | 1.71% | 1.56x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 9.40x |
| Hugo Boss | 1.27% | 9.02x |
| Calvin Klein | 0.10% | 7.93x |
| Everlane | 0.01% | 7.78x |
| Lorna Jane | 0.15% | 7.13x |
| Brooks Brothers | 1.39% | 6.54x |
| Bonobos | 0.39% | 6.38x |
| Topshop | 0.03% | 6.27x |
| Armani | 0.46% | 6.20x |
| Uniqlo | 0.25% | 6.19x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Cuba & Mexico Media.
| Content Affinity | Composition | Index |
| Cuba & Mexico Media | 0.11% | 5.75x |
| Clean Energy | 0.11% | 5.12x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| California Universities | 0.07% | 3.88x |
| Vaping | 0.11% | 3.85x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.11% | 3.67x |
| Beer, Wine & Alcohol | 0.41% | 3.36x |
| Film Production | 0.07% | 3.18x |
| Free Online Game Players | 0.07% | 3.13x |
| Learning & Development Products | 0.11% | 3.12x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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