Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 1.74x |
| Getting Off the Grid Travelers | 0.03% | 1.54x |
| Family Adventures Travelers | 0.03% | 1.31x |
| Last Minute Travelers | 3.28% | 1.22x |
| Miami Trip Planners | 3.12% | 1.19x |
| Executive Travelers | 0.01% | 1.18x |
| Countdown to the Beach Travelers | 0.01% | 1.17x |
| Miami Marlins Fans | 2.53% | 1.17x |
| Los Angeles Chargers Fans | 2.66% | 1.17x |
| Jamband Fans | 2.65% | 1.17x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Curious about what else the Budget audience is interested in?
Sign Up
APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.63% | 8.79x |
| Uniqlo | 2.20% | 8.35x |
| Intermix | 1.18% | 7.54x |
| Bonobos | 1.86% | 7.35x |
| Joe's Jeans | 0.45% | 7.19x |
| Club Monaco | 1.45% | 7.17x |
| Hugo Boss | 4.24% | 7.14x |
| Zara | 2.97% | 7.12x |
| Lorna Jane | 0.54% | 7.11x |
| Calvin Klein | 0.63% | 7.03x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Want to find more of the Budget audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 3.71x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.96x |
| Franco-African Cluster | 0.04% | 2.62x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.56x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.38x |
| Seventh-day Adventist Church | 0.03% | 2.12x |
| Chat Rooms | 0.04% | 2.07x |
| Italy Cluster | 0.02% | 1.84x |
| Canadian Real Estate Researcher Cluster | 0.02% | 1.81x |
| London Tourism | 0.03% | 1.79x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Want to see more of the Content Affinities the Budget audience visits?
Sign Up
DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Budget audience?
Sign Up