Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 1.74x |
| Western Canada Skiers and Snowboarders | 2.35% | 1.59x |
| Business Travelers | 2.89% | 1.58x |
| Getting Off the Grid Travelers | 0.03% | 1.54x |
| Los Angeles Mass Transit Commuters | 3.80% | 1.54x |
| Luxury Boutique Hotel Researchers | 2.85% | 1.51x |
| San Diego Activities Researchers | 2.90% | 1.49x |
| Travel Reward Points Enthusiasts | 3.15% | 1.48x |
| Opera Enthusiasts | 2.76% | 1.48x |
| Las Vegas Nightlife Researchers | 3.79% | 1.48x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.77% | 8.73x |
| Joe's Jeans | 0.46% | 8.62x |
| Uniqlo | 2.56% | 8.20x |
| Intermix | 1.30% | 7.89x |
| Calvin Klein | 0.66% | 7.61x |
| Club Monaco | 1.76% | 7.19x |
| Hugo Boss | 4.99% | 7.14x |
| Lorna Jane | 0.66% | 7.06x |
| Zara | 3.27% | 7.04x |
| Saint Laurent Paris | 1.16% | 7.03x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 5.34x |
| Environmentally Friendly Cars | 0.02% | 5.20x |
| Canada Shopping - Kitchenware | 0.03% | 3.85x |
| Environmental Conservation | 0.02% | 3.85x |
| As Seen On TV Products | 0.01% | 3.59x |
| London Tourism & Events | 0.04% | 3.07x |
| Romanian News | 0.03% | 3.02x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.79x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.71x |
| Ontario Canada Cluster | 0.02% | 2.65x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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