Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 723.2 thousand unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.08% | 3.97x |
| T-Mobile Customers | 0.12% | 2.39x |
| Chloroquine Information Researchers | 0.12% | 2.18x |
| Social Distancing Content Readers | 0.12% | 2.10x |
| Telemedicine Content Readers | 0.04% | 1.95x |
| Home-Made Face Mask Researchers | 0.04% | 1.74x |
| Caribbean Destination Reopening Researchers | 1.76% | 1.73x |
| True Crime Podcast Listeners | 0.02% | 1.66x |
| Office Reopening Researchers | 1.64% | 1.64x |
| Dallas Mavericks Fans | 3.56% | 1.63x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.57% | 9.38x |
| Joe's Jeans | 0.13% | 9.08x |
| Hugo Boss | 2.55% | 8.10x |
| Calvin Klein | 0.30% | 8.00x |
| Uniqlo | 1.08% | 7.82x |
| Topshop | 0.18% | 7.74x |
| Lorna Jane | 0.29% | 7.38x |
| Patagonia | 0.75% | 7.37x |
| Brooks Brothers | 2.52% | 7.29x |
| Ann Taylor | 1.35% | 7.18x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 0.16% | 7.21x |
| Grocery & Food Service | 0.20% | 4.02x |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.08% | 3.90x |
| Canada Travel & Tourism | 0.08% | 3.85x |
| Bathrooms & Plumbing | 0.20% | 3.80x |
| Marijuana | 0.08% | 3.52x |
| Bowling | 0.20% | 3.23x |
| Canada Online Shopping Cluster | 0.05% | 3.19x |
| Marketing Professionals | 0.16% | 2.90x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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