Dstillery Audiences

BUDGET

Audience Size: 237.4 Thousand Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 237.4 thousand unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 0.43% 3.58x
Winter Sports Destination Seekers 0.94% 2.86x
Credit Score Researchers 1.65% 2.48x
Harvard University Fans 0.50% 2.48x
Professional Medical Journal Readers 0.79% 2.44x
Parents of Teenagers Going to College 1.58% 2.40x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.14% 2.40x
T-Mobile Customers 0.12% 2.39x
Competitive Sports Participants 1.37% 2.26x
Lawyers 1.08% 2.19x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.06% 9.94x
Brooks Brothers 0.84% 9.20x
Calvin Klein 0.25% 8.98x
Ann Taylor 0.61% 8.97x
Uniqlo 0.42% 8.85x
The North Face 0.55% 8.79x
Intermix 0.16% 8.36x
Armani 0.70% 8.35x
Tommy Bahama 1.00% 8.34x
Club Monaco 0.25% 8.32x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 0.22% 5.88x
Sewing, Embroidery & Quilting 0.22% 5.73x
Korea Cluster 0.22% 4.48x
Quebec Vacation Research Cluster 0.02% 3.91x
Caribbean Vacation 0.16% 3.68x
Cruise Vacations 0.22% 3.53x
Texas News Cluster 0.50% 3.50x
Design Software 0.11% 3.47x
Higher Education 0.09% 3.11x
Central California Cluster 0.14% 3.06x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male