Dstillery Audiences

BUDGET

Audience Size: 1.9 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 1.74x
Getting Off the Grid Travelers 0.03% 1.54x
Family Adventures Travelers 0.03% 1.31x
Business Travelers 1.89% 1.31x
Golf Course Researchers 0.21% 1.29x
Last Minute Travelers 2.03% 1.23x
United Arab Emirates Trip Planners 1.93% 1.22x
Credit Cards Rewards Researchers 1.62% 1.22x
Fantasy Football Enthusiasts 1.69% 1.22x
Jacksonville Jaguars Fans 1.40% 1.21x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Uniqlo.

Location Composition Index
Uniqlo 2.18% 9.68x
Topshop 0.42% 9.29x
Intermix 1.14% 8.61x
Johnston and Murphy 3.59% 8.20x
Club Monaco 1.43% 8.16x
Zara 3.23% 8.16x
Lorna Jane 0.65% 8.13x
Hugo Boss 3.81% 7.91x
Saint Laurent Paris 1.02% 7.57x
Bonobos 1.29% 7.54x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.29x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.02x
Franchising 0.06% 2.64x
As Seen On TV Products 0.01% 2.55x
London Tourism 0.04% 2.21x
Content Streamers & Downloaders 0.01% 2.18x
Active Lifestyle Enthusiasts 0.02% 2.07x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.98x
Italy Cluster 0.03% 1.97x
Franco-African Cluster 0.03% 1.94x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male