Dstillery Audiences

BUDGET

Audience Size: 2.2 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 1.74x
Getting Off the Grid Travelers 0.03% 1.54x
Family Adventures Travelers 0.03% 1.31x
Last Minute Travelers 3.28% 1.22x
Miami Trip Planners 3.12% 1.19x
Executive Travelers 0.01% 1.18x
Countdown to the Beach Travelers 0.01% 1.17x
Miami Marlins Fans 2.53% 1.17x
Los Angeles Chargers Fans 2.66% 1.17x
Jamband Fans 2.65% 1.17x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Topshop.

Location Composition Index
Topshop 0.63% 8.79x
Uniqlo 2.20% 8.35x
Intermix 1.18% 7.54x
Bonobos 1.86% 7.35x
Joe's Jeans 0.45% 7.19x
Club Monaco 1.45% 7.17x
Hugo Boss 4.24% 7.14x
Zara 2.97% 7.12x
Lorna Jane 0.54% 7.11x
Calvin Klein 0.63% 7.03x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 3.71x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.96x
Franco-African Cluster 0.04% 2.62x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.56x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.38x
Seventh-day Adventist Church 0.03% 2.12x
Chat Rooms 0.04% 2.07x
Italy Cluster 0.02% 1.84x
Canadian Real Estate Researcher Cluster 0.02% 1.81x
London Tourism 0.03% 1.79x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male