Explore the Budget Audience
Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Budget audience.
INTERESTS
The Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Budget audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.12% | 2.39x |
| Cininnati Reds Fans | 3.74% | 1.77x |
| Poker Card Game Hobbyists | 3.48% | 1.68x |
| True Crime Podcast Listeners | 0.02% | 1.66x |
| Travel Reward Points Enthusiasts | 2.61% | 1.63x |
| Rideshare App Users | 1.71% | 1.56x |
| Infiniti Vehicle Shoppers | 2.79% | 1.55x |
| Mobile Phone Purchase Intenders | 3.51% | 1.53x |
| Billiards Enthusiasts | 3.57% | 1.52x |
| Florida Gulf Coast Travel Researchers | 3.80% | 1.52x |
Composition Percentage:
The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
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APPAREL RETAILERS
The Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.31% | 10.43x |
| Intermix | 1.05% | 9.98x |
| Everlane | 0.15% | 9.11x |
| Topshop | 0.46% | 9.02x |
| Uniqlo | 2.20% | 8.91x |
| Calvin Klein | 0.58% | 8.64x |
| Club Monaco | 1.56% | 8.60x |
| Lorna Jane | 0.58% | 8.42x |
| Hugo Boss | 4.70% | 8.36x |
| Ann Taylor | 2.65% | 8.02x |
Composition Percentage:
The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Budget audience is Quebec Vacation Research Cluster.
| Content Affinity | Composition | Index |
| Quebec Vacation Research Cluster | 0.02% | 3.91x |
| College Greek Life | 0.12% | 3.61x |
| Office Furniture Design | 0.04% | 3.49x |
| Pool Cleaning | 0.15% | 3.30x |
| Canada Online Shopping Cluster | 0.05% | 3.19x |
| Costumes | 0.06% | 3.08x |
| Beach & Intimate Wear | 0.06% | 3.06x |
| Pac 12 Sports | 0.09% | 2.97x |
| Painting & Renovation | 0.27% | 2.79x |
| Canadian Lifestyle | 0.12% | 2.76x |
Composition Percentage:
The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
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DEMOGRAPHICS
The Budget audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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