Dstillery Audiences

BUDGET

Audience Size: 2.3 Million Devices

Explore the Budget Audience

Below you'll find more information about the Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Budget audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.67x
Las Vegas Nightlife Researchers 3.88% 1.42x
Los Angeles Mass Transit Commuters 3.93% 1.40x
Opera Enthusiasts 3.57% 1.40x
Travel Reward Points Enthusiasts 3.74% 1.38x
Los Angeles Trip Planners 3.76% 1.37x
Major Airline Customers 3.59% 1.37x
Key West Florida Trip Planners 3.99% 1.37x
Aviation Enthusiasts 3.14% 1.37x
Business Travelers 3.40% 1.36x
Composition Percentage: The overlap percentage between the Budget audience and the Interest attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Budget audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.48% 10.03x
Topshop 0.73% 9.13x
Intermix 1.36% 8.68x
Uniqlo 2.81% 8.51x
Supreme 0.18% 8.43x
Calvin Klein 0.73% 8.43x
Club Monaco 1.90% 8.06x
Hugo Boss 5.65% 7.74x
Bonobos 2.15% 7.55x
Lorna Jane 0.80% 7.55x
Composition Percentage: The overlap percentage between the Budget audience and the Location attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Budget audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 0.03% 4.78x
Scotland Travel 0.04% 4.51x
Local & Travel England - North Midlands 0.01% 3.50x
Professional Audio Visual 0.06% 3.13x
Men's Fashion Shopping 0.02% 3.04x
Los Angeles Cluster 0.05% 2.88x
Franchising 0.04% 2.87x
Credit Unions & Consumer Protection 0.03% 2.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.73x
Quebec Vacation Research Cluster 0.02% 2.55x
Composition Percentage: The overlap percentage between the Budget audience and the Content Affinity attribute.
Index: A comparison of the Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male