Dstillery Audiences

BUICK

Audience Size: 2.1 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.81% 1.92x
Xtreme Sports Fans 1.49% 1.59x
Archery Enthusiasts 1.46% 1.52x
Hunters 1.57% 1.48x
Diesel Vehicle Shoppers 3.12% 1.47x
Outdoors Enthusiasts 1.53% 1.47x
RV Owners and Upgraders 1.50% 1.46x
Dodge Vehicle Shoppers 1.57% 1.46x
Quads and ATV Enthusiasts 1.65% 1.43x
RV Shoppers 1.36% 1.43x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 0.29% 2.74x
Gymboree 0.70% 2.31x
LL Bean 0.10% 2.12x
Michael Kors 0.25% 2.08x
Brooks Brothers 0.87% 1.89x
Lululemon 0.13% 1.79x
J. Crew 0.75% 1.76x
Free People 0.05% 1.61x
The North Face 0.41% 1.59x
REI 0.72% 1.55x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.16% 2.21x
South Dakota Cluster 0.38% 2.18x
Construction Apparel 0.19% 1.95x
North Dakota Cluster 0.44% 1.93x
West Virginia News 0.44% 1.87x
Auctions & Repossessions 0.11% 1.87x
Central & Northwest Ohio Cluster 0.84% 1.85x
Wisconsin Travel & Tourism Cluster 0.67% 1.84x
Home Decoration - Crafts & Kids 0.15% 1.82x
Nebraska Cluster 0.73% 1.81x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999