Dstillery Audiences

BUICK

Audience Size: 1.9 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.95% 1.90x
Mowing Equipment Shoppers 1.53% 1.78x
Xtreme Sports Fans 1.76% 1.63x
Getting Off the Grid Travelers 0.03% 1.61x
Cattle Industry New Readers 1.44% 1.59x
Pontoon Boat Researchers 1.66% 1.56x
Black Friday Deal Shoppers 1.81% 1.55x
Archery Enthusiasts 1.55% 1.51x
Fishing Enthusiasts 1.65% 1.51x
Cleveland Indians Fans 1.39% 1.50x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Belk.

Location Composition Index
Belk 1.27% 5.66x
Express Outlets 0.29% 5.30x
Carhartt 14.14% 5.25x
Aeropostale 2.14% 4.92x
Gymboree 1.97% 4.80x
Old Navy 3.87% 4.76x
Dressbarn 2.63% 4.75x
Columbia 0.61% 4.67x
Hollister 1.19% 4.64x
Journeys 1.99% 4.57x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.24% 2.95x
North Dakota Cluster 0.68% 2.48x
West Virginia News 0.60% 2.46x
Central & Northwest Ohio Cluster 1.03% 2.14x
General Interest 0.02% 2.04x
Cleveland News 1.62% 2.03x
Nebraska Cluster 0.97% 2.01x
Active Lifestyle Enthusiasts 0.01% 2.00x
Mining & Natural Resources 0.02% 1.94x
East Texas Cluster 0.26% 1.90x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female