Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.81% | 1.92x |
| Xtreme Sports Fans | 1.49% | 1.59x |
| Archery Enthusiasts | 1.46% | 1.52x |
| Hunters | 1.57% | 1.48x |
| Diesel Vehicle Shoppers | 3.12% | 1.47x |
| Outdoors Enthusiasts | 1.53% | 1.47x |
| RV Owners and Upgraders | 1.50% | 1.46x |
| Dodge Vehicle Shoppers | 1.57% | 1.46x |
| Quads and ATV Enthusiasts | 1.65% | 1.43x |
| RV Shoppers | 1.36% | 1.43x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.29% | 2.74x |
| Gymboree | 0.70% | 2.31x |
| LL Bean | 0.10% | 2.12x |
| Michael Kors | 0.25% | 2.08x |
| Brooks Brothers | 0.87% | 1.89x |
| Lululemon | 0.13% | 1.79x |
| J. Crew | 0.75% | 1.76x |
| Free People | 0.05% | 1.61x |
| The North Face | 0.41% | 1.59x |
| REI | 0.72% | 1.55x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.16% | 2.21x |
| South Dakota Cluster | 0.38% | 2.18x |
| Construction Apparel | 0.19% | 1.95x |
| North Dakota Cluster | 0.44% | 1.93x |
| West Virginia News | 0.44% | 1.87x |
| Auctions & Repossessions | 0.11% | 1.87x |
| Central & Northwest Ohio Cluster | 0.84% | 1.85x |
| Wisconsin Travel & Tourism Cluster | 0.67% | 1.84x |
| Home Decoration - Crafts & Kids | 0.15% | 1.82x |
| Nebraska Cluster | 0.73% | 1.81x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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