Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 463.4 thousand unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.71% | 1.91x |
| Tracfone Customers | 0.02% | 1.76x |
| Kansas City Trip Planners | 4.24% | 1.65x |
| Michigan County and Local Fair Visitors | 4.52% | 1.59x |
| Farmers | 3.15% | 1.52x |
| Truck Shoppers | 3.34% | 1.48x |
| Ohio County and Local Fair Visitors | 4.02% | 1.47x |
| Cowboy Boots Shoppers | 4.21% | 1.47x |
| Rapid City Trip Planners | 2.56% | 1.45x |
| Foreman and Construction Managers | 3.37% | 1.45x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.05% | 4.92x |
| Johnston and Murphy | 0.01% | 3.89x |
| Carhartt | 37.32% | 3.86x |
| Buckle | 3.17% | 3.58x |
| Belk | 0.97% | 3.38x |
| Express Outlets | 0.45% | 3.09x |
| Eddie Bauer | 1.13% | 3.07x |
| American Eagle Outfitters | 2.49% | 2.93x |
| Lane Bryant | 2.28% | 2.86x |
| Ralph Lauren | 0.63% | 2.84x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.
| Content Affinity | Composition | Index |
| Networking Marketing | 0.10% | 5.00x |
| Learning & Development Products | 0.09% | 4.23x |
| Oil & Energy | 0.09% | 3.19x |
| Canada Culture and Tourism | 0.06% | 3.18x |
| Construction Apparel | 0.05% | 3.10x |
| Canadian Auto | 0.09% | 3.01x |
| Custom Printing | 0.12% | 3.01x |
| Healthy Eating Researchers | 0.06% | 2.89x |
| Healthcare Jobs | 0.04% | 2.88x |
| Garden Power Equipment | 0.41% | 2.88x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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