Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.90% | 1.77x |
| Tractor Shoppers | 2.91% | 1.58x |
| Xtreme Sports Fans | 2.78% | 1.55x |
| Iowa County and Local Fair Visitors | 3.30% | 1.54x |
| Burger Enthusiast | 0.05% | 1.53x |
| Mowing Equipment Shoppers | 2.58% | 1.52x |
| Wisconsin County and Local Fair Visitors | 3.48% | 1.50x |
| Farming Simulator Video Game Fans | 3.55% | 1.49x |
| Diesel Vehicle Shoppers | 3.05% | 1.49x |
| Hunters | 3.14% | 1.48x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 20.77% | 4.66x |
| Belk | 1.26% | 4.44x |
| Buckle | 4.86% | 4.05x |
| Saint Laurent Paris | 0.63% | 3.92x |
| Dressbarn | 3.30% | 3.87x |
| Eddie Bauer | 1.95% | 3.68x |
| American Eagle Outfitters | 4.82% | 3.66x |
| Lane Bryant | 3.51% | 3.64x |
| Mens Wearhouse | 5.85% | 3.59x |
| Johnston and Murphy | 4.58% | 3.59x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.05% | 3.87x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.13x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.09x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 2.91x |
| Comedy Content | 0.06% | 2.72x |
| Survey Websites | 0.01% | 2.66x |
| London Tourism & Events | 0.03% | 2.55x |
| Arts & Crafts | 0.06% | 2.53x |
| Computer Printers | 0.03% | 2.41x |
| North Dakota Cluster | 1.24% | 2.36x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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