Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 588 thousand unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 6.08% | 1.83x |
| North Midwest State Fair Visitors | 5.85% | 1.82x |
| Tracfone Customers | 0.02% | 1.76x |
| Sunglasses Shoppers | 0.79% | 1.71x |
| Wisconsin County and Local Fair Visitors | 5.20% | 1.68x |
| Kansas City Trip Planners | 5.07% | 1.63x |
| Tractor Shoppers | 4.18% | 1.55x |
| Minnesota County and Local Fair Visitors | 4.92% | 1.49x |
| Michigan County and Local Fair Visitors | 4.60% | 1.48x |
| Budget Wireless Shoppers | 3.67% | 1.48x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.61% | 3.41x |
| Carhartt | 19.02% | 2.72x |
| Buckle | 1.51% | 2.18x |
| Belk | 0.43% | 2.01x |
| Express Outlets | 0.20% | 1.88x |
| Eddie Bauer | 0.46% | 1.80x |
| American Eagle Outfitters | 1.07% | 1.75x |
| Patagonia | 0.09% | 1.73x |
| Journeys | 1.71% | 1.71x |
| Lane Bryant | 0.93% | 1.68x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 0.06% | 5.31x |
| Networking Marketing | 0.10% | 5.00x |
| North Dakota Cluster | 1.66% | 3.03x |
| Farming & Agriculture | 0.04% | 3.01x |
| Engineering | 0.04% | 3.01x |
| Healthcare Jobs | 0.04% | 2.88x |
| Nursing | 0.07% | 2.78x |
| South Dakota Cluster | 1.04% | 2.67x |
| Hair & Beauty | 0.05% | 2.53x |
| Auto Tires & Parts Repair Researchers | 0.04% | 2.40x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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