Dstillery Audiences

BUICK

Audience Size: 1.6 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.65% 1.88x
Mowing Equipment Shoppers 2.08% 1.83x
Farming Simulator Video Game Fans 2.41% 1.69x
Water Park Visitors 2.93% 1.68x
Nascar Fans 1.98% 1.67x
Iowa Hawkeyes Fans 2.01% 1.63x
Pontoon Boat Researchers 2.13% 1.62x
Rapid City Trip Planners 1.83% 1.60x
Midwestern Voters 1.97% 1.59x
Hunters 2.17% 1.59x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 8.12% 6.01x
Belk 1.09% 4.92x
Buckle 3.00% 4.55x
Express Outlets 0.58% 4.22x
Dressbarn 3.17% 4.18x
Lane Bryant 3.51% 4.07x
Columbia 0.89% 4.06x
Aeropostale 2.35% 4.02x
Journeys 3.19% 3.97x
Eddie Bauer 1.25% 3.95x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.28x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 5.82x
Local & Travel England - North Midlands 0.01% 5.51x
Rural Living 0.03% 3.93x
Environmental Conservation 0.01% 3.58x
Parenting & Nutrition 0.01% 3.29x
Idaho Cluster 0.85% 3.06x
Farming & Agriculture 0.35% 3.05x
North Dakota Cluster 1.17% 2.77x
Local & Travel England - Northern England 0.02% 2.73x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female