Dstillery Audiences

BUICK

Audience Size: 1.7 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.27% 2.01x
Mowing Equipment Shoppers 1.66% 1.90x
Cattle Industry New Readers 1.59% 1.75x
Pontoon Boat Researchers 1.89% 1.74x
Xtreme Sports Fans 1.81% 1.72x
Midwestern Voters 1.64% 1.67x
Archery Enthusiasts 1.76% 1.67x
Farming Simulator Video Game Fans 1.98% 1.65x
Diesel Vehicle Shoppers 2.67% 1.64x
Hunters 1.90% 1.61x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 13.62% 6.37x
Belk 1.43% 6.14x
Aeropostale 2.37% 5.29x
Express Outlets 0.50% 5.05x
Gymboree 2.13% 4.97x
Dressbarn 3.24% 4.82x
American Eagle Outfitters 3.88% 4.81x
Journeys 2.81% 4.76x
Columbia 0.87% 4.73x
Old Navy 4.91% 4.71x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.29% 3.33x
College Sports 0.27% 2.63x
Scotland Travel 0.04% 2.62x
Nebraska Cluster 1.41% 2.58x
West Virginia News 0.62% 2.48x
Fire Fighting 0.10% 2.41x
North Dakota Cluster 0.70% 2.33x
Trucks 0.41% 2.29x
Sports Apparel 0.09% 2.26x
Winnipeg Canada News 0.03% 2.22x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female