Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 266.9 thousand unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 5.34% | 1.92x |
| Tractor Shoppers | 4.55% | 1.86x |
| Kansas City Trip Planners | 5.08% | 1.81x |
| Tracfone Customers | 0.02% | 1.76x |
| Speedway Event Enthusiasts | 4.49% | 1.67x |
| Budget Wireless Shoppers | 3.89% | 1.67x |
| Hunters | 4.29% | 1.66x |
| Work Boots & Safety Footwear Shoppers | 3.76% | 1.65x |
| Archery Enthusiasts | 3.50% | 1.63x |
| BBQ Enthusiasts | 4.09% | 1.58x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.05x |
| Maurices | 6.40% | 4.54x |
| Buckle | 3.41% | 3.52x |
| Carhartt | 33.17% | 3.51x |
| Eddie Bauer | 1.11% | 3.05x |
| Express Outlets | 0.41% | 3.04x |
| Calvin Klein | 0.05% | 2.85x |
| American Eagle Outfitters | 2.40% | 2.75x |
| LL Bean | 0.20% | 2.73x |
| Lane Bryant | 2.05% | 2.69x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.
| Content Affinity | Composition | Index |
| Networking Marketing | 0.10% | 5.00x |
| Police Gear | 0.13% | 3.58x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.14% | 3.58x |
| Online Games for Kids | 0.26% | 3.11x |
| Construction Apparel | 0.05% | 3.10x |
| Mortgages & Insurance | 0.13% | 3.03x |
| Watches Retail | 0.13% | 3.00x |
| South Dakota Cluster | 1.06% | 2.92x |
| Healthcare Jobs | 0.04% | 2.88x |
| Custom Printing | 0.10% | 2.86x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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