Dstillery Audiences

BUICK

Audience Size: 1.3 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.99% 1.78x
Tracfone Customers 0.02% 1.76x
Sunglasses Shoppers 0.79% 1.71x
Iowa County and Local Fair Visitors 4.85% 1.65x
Minnesota County and Local Fair Visitors 4.87% 1.63x
Kansas City Trip Planners 4.28% 1.60x
Wisconsin County and Local Fair Visitors 4.38% 1.56x
Hunters 3.81% 1.55x
Tractor Shoppers 3.35% 1.51x
Michigan County and Local Fair Visitors 4.33% 1.50x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.44x
Maurices 9.85% 2.90x
Carhartt 37.51% 2.25x
Buckle 4.52% 1.99x
Levi Strauss 0.02% 1.94x
Belk 1.25% 1.86x
Eddie Bauer 1.60% 1.78x
LL Bean 0.28% 1.76x
Dressbarn 2.91% 1.73x
American Eagle Outfitters 3.28% 1.72x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.10% 5.00x
Toys Shopping 0.03% 3.94x
Car Keys, Locks & Remotes 0.02% 2.97x
Natural Diet & Supplement Researchers 0.02% 2.90x
Canada Travel & Tourism 0.03% 2.89x
Beach Vacations 0.04% 2.86x
North Dakota Cluster 1.08% 2.67x
Nutrition & Diabetic Living 0.02% 2.64x
Engineering 0.02% 2.63x
Sewing, Embroidery & Quilting 0.11% 2.57x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female