Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 506 thousand unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 2.77% | 1.78x |
| Tracfone Customers | 0.02% | 1.76x |
| Sustainable Food Researchers | 2.41% | 1.72x |
| Sunglasses Shoppers | 0.79% | 1.71x |
| Seasonal Lifestyle Blog Readers | 1.07% | 1.69x |
| Seasonal Recipe Blog Readers | 0.91% | 1.61x |
| North Midwest State Fair Visitors | 3.96% | 1.58x |
| Organic Food Eaters | 1.37% | 1.57x |
| Misc-Deal Seekers or Coupon Shoppers | 0.99% | 1.57x |
| Crafting Enthusiasts | 2.16% | 1.55x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 2.89% | 8.27x |
| Maurices | 2.34% | 3.77x |
| Belk | 0.34% | 3.42x |
| Buckle | 1.28% | 3.36x |
| Mens Wearhouse | 1.17% | 3.01x |
| Charlotte Russe | 0.29% | 2.87x |
| Dressbarn | 0.76% | 2.82x |
| Lane Bryant | 0.60% | 2.75x |
| Kate Spade | 0.13% | 2.65x |
| Aeropostale | 0.93% | 2.64x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.
| Content Affinity | Composition | Index |
| Networking Marketing | 0.10% | 5.00x |
| Toys Shopping | 0.03% | 3.94x |
| Comedy Content | 0.03% | 3.91x |
| Nutrition & Diabetic Living | 0.02% | 3.59x |
| Illinois News | 1.73% | 2.91x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.05% | 2.69x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.18% | 2.47x |
| Central California Cluster | 0.13% | 2.44x |
| Gun Enthusiast - Rifles & Ammo | 0.05% | 2.43x |
| Minnesota Community Business Cluster | 0.03% | 2.41x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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