Dstillery Audiences

BUICK

Audience Size: 1.9 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.72% 1.84x
Water Park Visitors 2.37% 1.70x
Xtreme Sports Fans 1.58% 1.64x
Dodge Vehicle Shoppers 1.70% 1.63x
Black Friday Deal Shoppers 1.78% 1.57x
Farming Simulator Video Game Fans 1.94% 1.56x
GMC Vehicle Shopper 1.58% 1.54x
Cleveland Cavaliers Fans 1.11% 1.53x
Truck Shoppers 1.57% 1.53x
RV Shoppers 1.46% 1.52x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Belk.

Location Composition Index
Belk 0.72% 4.78x
Express Outlets 0.14% 4.61x
Gymboree 1.47% 4.39x
Old Navy 2.08% 4.35x
Carhartt 8.16% 4.34x
Hollister 0.56% 4.23x
Dressbarn 1.37% 4.20x
Eddie Bauer 0.42% 4.16x
Journeys 0.94% 4.13x
Lane Bryant 1.44% 4.04x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.20% 2.52x
South Dakota Cluster 0.43% 2.29x
Central & Northwest Ohio Cluster 1.01% 2.19x
West Virginia News 0.48% 2.02x
Cleveland News 1.62% 2.01x
Construction Apparel 0.19% 1.93x
East Texas Cluster 0.24% 1.89x
North Dakota Cluster 0.46% 1.88x
College Sports 0.18% 1.83x
Ohio Universities 0.40% 1.81x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female