Dstillery Audiences

BUICK

Audience Size: 266.9 Thousand Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 266.9 thousand unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 5.34% 1.92x
Tractor Shoppers 4.55% 1.86x
Kansas City Trip Planners 5.08% 1.81x
Tracfone Customers 0.02% 1.76x
Speedway Event Enthusiasts 4.49% 1.67x
Budget Wireless Shoppers 3.89% 1.67x
Hunters 4.29% 1.66x
Work Boots & Safety Footwear Shoppers 3.76% 1.65x
Archery Enthusiasts 3.50% 1.63x
BBQ Enthusiasts 4.09% 1.58x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.05x
Maurices 6.40% 4.54x
Buckle 3.41% 3.52x
Carhartt 33.17% 3.51x
Eddie Bauer 1.11% 3.05x
Express Outlets 0.41% 3.04x
Calvin Klein 0.05% 2.85x
American Eagle Outfitters 2.40% 2.75x
LL Bean 0.20% 2.73x
Lane Bryant 2.05% 2.69x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.10% 5.00x
Police Gear 0.13% 3.58x
Assorted Topics (Power Trains, Drones, Web Design) 0.14% 3.58x
Online Games for Kids 0.26% 3.11x
Construction Apparel 0.05% 3.10x
Mortgages & Insurance 0.13% 3.03x
Watches Retail 0.13% 3.00x
South Dakota Cluster 1.06% 2.92x
Healthcare Jobs 0.04% 2.88x
Custom Printing 0.10% 2.86x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male