Dstillery Audiences

BUICK

Audience Size: 1.4 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.55% 2.07x
Tractor Shoppers 3.91% 2.03x
Wisconsin County and Local Fair Visitors 4.29% 1.95x
Iowa County and Local Fair Visitors 4.07% 1.82x
Kansas City Trip Planners 4.05% 1.79x
Washington County and Local Fair Visitors 3.92% 1.77x
Tracfone Customers 0.02% 1.76x
Quads and ATV Enthusiasts 3.91% 1.72x
Hunters 3.83% 1.71x
Mowing Equipment Shoppers 3.20% 1.70x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Maurices.

Location Composition Index
Maurices 0.21% 7.08x
Carhartt 24.73% 4.76x
Belk 1.21% 4.63x
Saint Laurent Paris 0.56% 4.35x
Buckle 4.54% 4.15x
Dressbarn 2.92% 3.99x
Eddie Bauer 1.77% 3.86x
Lane Bryant 3.30% 3.83x
American Eagle Outfitters 4.36% 3.65x
Armani 1.37% 3.62x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.06% 4.05x
Scuba Diving 0.03% 3.48x
Texas Sporting & Outdoors Cluster 0.03% 3.38x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.17x
Pool Cleaning 0.14% 2.91x
Winnipeg Canada News 0.03% 2.88x
College Sports 0.19% 2.72x
North Dakota Cluster 1.71% 2.70x
Yard Structures 0.27% 2.68x
Survey Websites 0.01% 2.66x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male