Dstillery Audiences

BUICK

Audience Size: 939.9 Thousand Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 939.9 thousand unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.10% 1.81x
Iowa County and Local Fair Visitors 5.43% 1.80x
Tracfone Customers 0.02% 1.76x
Sunglasses Shoppers 0.79% 1.71x
Hunters 4.17% 1.70x
Kansas City Trip Planners 4.65% 1.66x
Tractor Shoppers 3.38% 1.63x
Wisconsin County and Local Fair Visitors 4.47% 1.60x
Rapid City Trip Planners 1.91% 1.58x
Outdoors Enthusiasts 2.39% 1.58x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Maurices.

Location Composition Index
Maurices 13.06% 2.87x
Johnston and Murphy 0.02% 2.64x
Carhartt 44.25% 2.25x
Buckle 6.68% 1.99x
Belk 2.04% 1.99x
Dressbarn 3.97% 1.80x
American Eagle Outfitters 4.77% 1.80x
Columbia 0.50% 1.76x
Eddie Bauer 2.08% 1.75x
Express Outlets 0.80% 1.71x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.10% 5.00x
Visa & Immigration 0.03% 4.79x
Science Education & Academia 0.05% 4.75x
Toys Shopping 0.03% 3.94x
Hobby Vehicles 0.02% 3.74x
Nutrition & Diabetic Living 0.02% 3.59x
Minnesota Community Business Cluster 0.05% 3.29x
Mortgages & Insurance 0.05% 2.79x
North Dakota Cluster 1.08% 2.77x
Comedy Content 0.05% 2.76x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female