Dstillery Audiences

BUICK

Audience Size: 469.2 Thousand Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 469.2 thousand unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 5.93% 4.51x
Arizona Trip Planners 5.36% 3.87x
Arizona Wildcats Fans 4.27% 3.25x
Arizona Diamondbacks Fans 4.29% 2.41x
Ride Share Drivers 3.18% 2.22x
Grand Canyon Trip Planners 4.55% 1.93x
Arizona Cardinals Fans 2.14% 1.81x
Blood Donors 4.03% 1.77x
Tracfone Customers 0.02% 1.76x
Phoenix Suns Fans 3.29% 1.75x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Maurices.

Location Composition Index
Maurices 3.31% 3.88x
Carhartt 11.93% 3.76x
Urban Outfitters 1.19% 3.28x
Belk 0.44% 2.92x
Buckle 1.40% 2.61x
Express Outlets 0.20% 2.49x
Dressbarn 0.81% 2.40x
Lane Bryant 0.90% 2.31x
Journeys 1.67% 2.11x
Old Navy 1.64% 2.10x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 6.58% 6.44x
Networking Marketing 0.10% 5.00x
Child Development 0.04% 4.47x
Toys Shopping 0.03% 3.94x
Comedy Content 0.03% 3.91x
Paleo & Keto Diet Enthusiasts 0.03% 3.85x
Humor & Entertainment 0.03% 3.76x
Nutrition & Diabetic Living 0.02% 3.59x
Science Education & Academia 0.04% 3.58x
Vermont Cluster 0.30% 3.44x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female