Dstillery Audiences

BUICK

Audience Size: 506 Thousand Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 506 thousand unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 2.77% 1.78x
Tracfone Customers 0.02% 1.76x
Sustainable Food Researchers 2.41% 1.72x
Sunglasses Shoppers 0.79% 1.71x
Seasonal Lifestyle Blog Readers 1.07% 1.69x
Seasonal Recipe Blog Readers 0.91% 1.61x
North Midwest State Fair Visitors 3.96% 1.58x
Organic Food Eaters 1.37% 1.57x
Misc-Deal Seekers or Coupon Shoppers 0.99% 1.57x
Crafting Enthusiasts 2.16% 1.55x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 2.89% 8.27x
Maurices 2.34% 3.77x
Belk 0.34% 3.42x
Buckle 1.28% 3.36x
Mens Wearhouse 1.17% 3.01x
Charlotte Russe 0.29% 2.87x
Dressbarn 0.76% 2.82x
Lane Bryant 0.60% 2.75x
Kate Spade 0.13% 2.65x
Aeropostale 0.93% 2.64x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.10% 5.00x
Toys Shopping 0.03% 3.94x
Comedy Content 0.03% 3.91x
Nutrition & Diabetic Living 0.02% 3.59x
Illinois News 1.73% 2.91x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.05% 2.69x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.18% 2.47x
Central California Cluster 0.13% 2.44x
Gun Enthusiast - Rifles & Ammo 0.05% 2.43x
Minnesota Community Business Cluster 0.03% 2.41x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female