Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.29% | 1.69x |
| North Midwest State Fair Visitors | 3.74% | 1.63x |
| Wisconsin County and Local Fair Visitors | 3.62% | 1.53x |
| Mowing Equipment Shoppers | 2.71% | 1.52x |
| Xtreme Sports Fans | 3.02% | 1.52x |
| Pontoon Boat Researchers | 2.99% | 1.52x |
| Truck Shoppers | 3.11% | 1.47x |
| Ohio County and Local Fair Visitors | 3.41% | 1.46x |
| Diesel Vehicle Shoppers | 3.05% | 1.46x |
| Nascar Fans | 2.91% | 1.45x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 17.20% | 4.71x |
| Belk | 1.30% | 4.45x |
| Buckle | 5.10% | 4.11x |
| Dressbarn | 3.66% | 3.92x |
| Eddie Bauer | 2.17% | 3.83x |
| American Eagle Outfitters | 5.79% | 3.75x |
| Levi Strauss | 0.76% | 3.74x |
| Lane Bryant | 3.79% | 3.74x |
| Saint Laurent Paris | 0.65% | 3.71x |
| Express Outlets | 0.86% | 3.70x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.02x |
| Quebec Real Estate | 0.02% | 2.98x |
| Texas Off-Roading | 0.01% | 2.95x |
| Farming & Agriculture | 0.18% | 2.74x |
| French Education | 0.02% | 2.70x |
| Survey Websites | 0.01% | 2.66x |
| Scotland Travel | 0.03% | 2.64x |
| Canada Shopping - Kitchenware | 0.02% | 2.61x |
| Higher-End Fashion Brands | 0.07% | 2.44x |
| North Dakota Cluster | 1.12% | 2.36x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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