Explore the Buick Audience
Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 469.2 thousand unique devices whose actions qualify for the Buick audience.
INTERESTS
The Buick audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buick audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 5.93% | 4.51x |
| Arizona Trip Planners | 5.36% | 3.87x |
| Arizona Wildcats Fans | 4.27% | 3.25x |
| Arizona Diamondbacks Fans | 4.29% | 2.41x |
| Ride Share Drivers | 3.18% | 2.22x |
| Grand Canyon Trip Planners | 4.55% | 1.93x |
| Arizona Cardinals Fans | 2.14% | 1.81x |
| Blood Donors | 4.03% | 1.77x |
| Tracfone Customers | 0.02% | 1.76x |
| Phoenix Suns Fans | 3.29% | 1.75x |
Composition Percentage:
The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
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APPAREL RETAILERS
The Buick audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buick audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.31% | 3.88x |
| Carhartt | 11.93% | 3.76x |
| Urban Outfitters | 1.19% | 3.28x |
| Belk | 0.44% | 2.92x |
| Buckle | 1.40% | 2.61x |
| Express Outlets | 0.20% | 2.49x |
| Dressbarn | 0.81% | 2.40x |
| Lane Bryant | 0.90% | 2.31x |
| Journeys | 1.67% | 2.11x |
| Old Navy | 1.64% | 2.10x |
Composition Percentage:
The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buick audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 6.58% | 6.44x |
| Networking Marketing | 0.10% | 5.00x |
| Child Development | 0.04% | 4.47x |
| Toys Shopping | 0.03% | 3.94x |
| Comedy Content | 0.03% | 3.91x |
| Paleo & Keto Diet Enthusiasts | 0.03% | 3.85x |
| Humor & Entertainment | 0.03% | 3.76x |
| Nutrition & Diabetic Living | 0.02% | 3.59x |
| Science Education & Academia | 0.04% | 3.58x |
| Vermont Cluster | 0.30% | 3.44x |
Composition Percentage:
The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
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DEMOGRAPHICS
The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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