Dstillery Audiences

BUICK

Audience Size: 1.9 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.83% 1.72x
Ohio County and Local Fair Visitors 3.85% 1.66x
Iowa County and Local Fair Visitors 3.58% 1.62x
Tractor Shoppers 3.56% 1.61x
Farming Simulator Video Game Fans 3.36% 1.45x
Wisconsin County and Local Fair Visitors 3.46% 1.43x
Black Friday Deal Shoppers 3.03% 1.38x
Mowing Equipment Shoppers 2.60% 1.37x
Midwestern Voters 2.91% 1.37x
Pontoon Boat Researchers 2.98% 1.36x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 0.46% 4.32x
Belk 0.92% 4.22x
Buckle 4.10% 4.16x
Express Outlets 0.73% 3.88x
Eddie Bauer 1.60% 3.75x
Dressbarn 3.17% 3.70x
Journeys 3.58% 3.64x
Lane Bryant 3.26% 3.62x
LL Bean 0.38% 3.61x
American Eagle Outfitters 4.92% 3.50x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.28x
Local & Travel England - North Midlands 0.01% 5.51x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.73x
Online Learning 0.03% 2.63x
Farming & Agriculture 0.26% 2.35x
North Dakota Cluster 1.03% 2.22x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.03x
Bowling 0.17% 2.00x
Central & Northwest Ohio Cluster 1.84% 1.95x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.92x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female