Dstillery Audiences

BUICK

Audience Size: 2 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.86% 1.91x
North Midwest State Fair Visitors 4.11% 1.88x
Iowa County and Local Fair Visitors 3.91% 1.75x
Mowing Equipment Shoppers 3.03% 1.74x
Wisconsin County and Local Fair Visitors 3.79% 1.70x
Ohio County and Local Fair Visitors 3.85% 1.68x
Hunters 3.53% 1.66x
Pontoon Boat Researchers 3.18% 1.63x
Outdoors Enthusiasts 3.17% 1.60x
Xtreme Sports Fans 2.99% 1.60x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 1.79% 4.73x
Belk 1.05% 4.19x
Buckle 4.62% 4.07x
Express Outlets 0.80% 3.85x
Eddie Bauer 1.87% 3.71x
Dressbarn 3.46% 3.67x
Journeys 4.09% 3.63x
Lane Bryant 3.42% 3.60x
American Eagle Outfitters 5.58% 3.57x
Levi Strauss 1.03% 3.44x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 3.36x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.03x
Canadian Universities 0.02% 2.87x
Survey Websites 0.01% 2.66x
Flower Shopping 0.06% 2.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.43x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.42x
Farming & Agriculture 0.19% 2.25x
Construction Apparel 0.15% 2.11x
North Dakota Cluster 0.97% 2.10x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female