Dstillery Audiences

BUICK

Audience Size: 1.9 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.29% 1.69x
North Midwest State Fair Visitors 3.74% 1.63x
Wisconsin County and Local Fair Visitors 3.62% 1.53x
Mowing Equipment Shoppers 2.71% 1.52x
Xtreme Sports Fans 3.02% 1.52x
Pontoon Boat Researchers 2.99% 1.52x
Truck Shoppers 3.11% 1.47x
Ohio County and Local Fair Visitors 3.41% 1.46x
Diesel Vehicle Shoppers 3.05% 1.46x
Nascar Fans 2.91% 1.45x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 17.20% 4.71x
Belk 1.30% 4.45x
Buckle 5.10% 4.11x
Dressbarn 3.66% 3.92x
Eddie Bauer 2.17% 3.83x
American Eagle Outfitters 5.79% 3.75x
Levi Strauss 0.76% 3.74x
Lane Bryant 3.79% 3.74x
Saint Laurent Paris 0.65% 3.71x
Express Outlets 0.86% 3.70x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.02x
Quebec Real Estate 0.02% 2.98x
Texas Off-Roading 0.01% 2.95x
Farming & Agriculture 0.18% 2.74x
French Education 0.02% 2.70x
Survey Websites 0.01% 2.66x
Scotland Travel 0.03% 2.64x
Canada Shopping - Kitchenware 0.02% 2.61x
Higher-End Fashion Brands 0.07% 2.44x
North Dakota Cluster 1.12% 2.36x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female