Dstillery Audiences

BUICK

Audience Size: 127.1 Thousand Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 127.1 thousand unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.76% 2.06x
Minnesota County and Local Fair Visitors 5.13% 1.77x
Iowa County and Local Fair Visitors 5.00% 1.76x
Tracfone Customers 0.02% 1.76x
RV Shoppers 4.32% 1.66x
Kansas City Trip Planners 4.75% 1.64x
Michigan County and Local Fair Visitors 4.95% 1.64x
RV Owners and Upgraders 4.02% 1.64x
Tractor Shoppers 4.12% 1.63x
Farmers 3.67% 1.63x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Maurices.

Location Composition Index
Maurices 5.55% 5.09x
Carhartt 35.85% 3.90x
Buckle 1.81% 3.38x
Belk 0.58% 3.02x
Columbia 0.21% 2.78x
Ralph Lauren 0.39% 2.77x
Lane Bryant 1.68% 2.77x
Eddie Bauer 0.63% 2.75x
Victoria's Secret 2.21% 2.73x
The North Face 0.24% 2.69x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.23% 5.08x
Motorsports 0.35% 3.93x
Higher Education 0.08% 3.78x
Christian Music 0.08% 3.58x
Auctions & Repossessions 0.08% 3.54x
Bridal Fashion 0.10% 3.53x
Illinois College Sports 0.05% 3.46x
Arabic News 0.10% 3.07x
Addiction & Recovery Reference 0.13% 2.85x
Hobby Drones & Remote-Controlled Cars 0.08% 2.76x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female