Dstillery Audiences

BUICK

Audience Size: 1.7 Million Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.90% 1.77x
Tractor Shoppers 2.91% 1.58x
Xtreme Sports Fans 2.78% 1.55x
Iowa County and Local Fair Visitors 3.30% 1.54x
Burger Enthusiast 0.05% 1.53x
Mowing Equipment Shoppers 2.58% 1.52x
Wisconsin County and Local Fair Visitors 3.48% 1.50x
Farming Simulator Video Game Fans 3.55% 1.49x
Diesel Vehicle Shoppers 3.05% 1.49x
Hunters 3.14% 1.48x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Carhartt.

Location Composition Index
Carhartt 20.77% 4.66x
Belk 1.26% 4.44x
Buckle 4.86% 4.05x
Saint Laurent Paris 0.63% 3.92x
Dressbarn 3.30% 3.87x
Eddie Bauer 1.95% 3.68x
American Eagle Outfitters 4.82% 3.66x
Lane Bryant 3.51% 3.64x
Mens Wearhouse 5.85% 3.59x
Johnston and Murphy 4.58% 3.59x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.05% 3.87x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.13x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 2.91x
Comedy Content 0.06% 2.72x
Survey Websites 0.01% 2.66x
London Tourism & Events 0.03% 2.55x
Arts & Crafts 0.06% 2.53x
Computer Printers 0.03% 2.41x
North Dakota Cluster 1.24% 2.36x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male