Dstillery Audiences

BUICK

Audience Size: 588 Thousand Devices

Explore the Buick Audience

Below you'll find more information about the Buick audience, broken down in different categories based on their digital and physical behaviors. These are 588 thousand unique devices whose actions qualify for the Buick audience.

Dstillery Crafted Audiences

INTERESTS

The Buick audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buick audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 6.08% 1.83x
North Midwest State Fair Visitors 5.85% 1.82x
Tracfone Customers 0.02% 1.76x
Sunglasses Shoppers 0.79% 1.71x
Wisconsin County and Local Fair Visitors 5.20% 1.68x
Kansas City Trip Planners 5.07% 1.63x
Tractor Shoppers 4.18% 1.55x
Minnesota County and Local Fair Visitors 4.92% 1.49x
Michigan County and Local Fair Visitors 4.60% 1.48x
Budget Wireless Shoppers 3.67% 1.48x
Composition Percentage: The overlap percentage between the Buick audience and the Interest attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buick audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buick audience is Maurices.

Location Composition Index
Maurices 3.61% 3.41x
Carhartt 19.02% 2.72x
Buckle 1.51% 2.18x
Belk 0.43% 2.01x
Express Outlets 0.20% 1.88x
Eddie Bauer 0.46% 1.80x
American Eagle Outfitters 1.07% 1.75x
Patagonia 0.09% 1.73x
Journeys 1.71% 1.71x
Lane Bryant 0.93% 1.68x
Composition Percentage: The overlap percentage between the Buick audience and the Location attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buick audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.06% 5.31x
Networking Marketing 0.10% 5.00x
North Dakota Cluster 1.66% 3.03x
Farming & Agriculture 0.04% 3.01x
Engineering 0.04% 3.01x
Healthcare Jobs 0.04% 2.88x
Nursing 0.07% 2.78x
South Dakota Cluster 1.04% 2.67x
Hair & Beauty 0.05% 2.53x
Auto Tires & Parts Repair Researchers 0.04% 2.40x
Composition Percentage: The overlap percentage between the Buick audience and the Content Affinity attribute.
Index: A comparison of the Buick audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buick audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female