Dstillery Audiences

BURBERRY

Audience Size: 261.7 Thousand Devices

Explore the Burberry Audience

Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 261.7 thousand unique devices whose actions qualify for the Burberry audience.

Dstillery Crafted Audiences

INTERESTS

The Burberry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burberry audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.34% 3.18x
Online Grocery Shoppers 6.26% 2.93x
Real Estate Decision Makers 4.78% 2.78x
New York City Events Researchers 4.93% 2.68x
Luxury Womens Brands Shoppers 5.32% 2.56x
E-cycling Enthusiasts 5.40% 2.56x
New York Trip Planners 4.86% 2.53x
Italian Mens National Soccer Team Fans 4.15% 2.34x
Restaurant Menu Researchers 3.84% 2.24x
Retail Job Seekers 4.54% 2.23x
Composition Percentage: The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burberry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 23.24% 145.24x
Calvin Klein 7.03% 85.57x
Topshop 5.26% 74.32x
Armani 28.98% 64.28x
Hugo Boss 41.24% 59.48x
Club Monaco 12.75% 57.68x
Joe's Jeans 2.28% 55.53x
Supreme 0.94% 44.83x
Everlane 0.94% 42.95x
Kate Spade 23.67% 42.62x
Composition Percentage: The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burberry audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.74% 5.67x
Retail Industry News 0.23% 5.22x
New York City Real Estate Research Cluster 2.11% 5.08x
New York City Education & News Cluster 1.64% 4.92x
Writing Resources 0.31% 4.72x
Assorted Topics (Television, Origami, Men's Health) 0.31% 4.35x
Watches Retail 0.47% 3.82x
Brazil & Portugal News 0.23% 3.74x
Alternative Movie Streaming 0.10% 3.54x
Fashion Cluster 1.72% 3.49x
Composition Percentage: The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burberry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male