Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 125.9 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.34% | 3.17x |
| Ballet Enthusiasts | 5.41% | 3.01x |
| Online Grocery Shoppers | 6.00% | 2.94x |
| Burger Enthusiast | 0.38% | 2.78x |
| Restaurant Menu Researchers | 4.09% | 2.68x |
| Real Estate Decision Makers | 5.14% | 2.63x |
| Opera Enthusiasts | 4.37% | 2.63x |
| Investment Banking Professionals | 4.20% | 2.52x |
| New York Trip Planners | 4.58% | 2.39x |
| Venture Capitalists | 4.23% | 2.37x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 21.09% | 131.31x |
| Calvin Klein | 7.35% | 87.14x |
| Topshop | 6.80% | 77.17x |
| Hugo Boss | 37.84% | 56.15x |
| Club Monaco | 12.97% | 55.09x |
| Armani | 29.29% | 55.02x |
| Joe's Jeans | 2.77% | 52.20x |
| Kate Spade | 23.39% | 44.44x |
| Supreme | 1.07% | 43.25x |
| Everlane | 0.96% | 41.95x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.56% | 8.57x |
| Cosmetics Business | 0.14% | 7.80x |
| New York City Education & News Cluster | 1.77% | 5.63x |
| NYC Tourist Attractions | 2.32% | 4.87x |
| New York City Real Estate Research Cluster | 1.77% | 4.63x |
| Professional Audio Visual | 0.10% | 4.53x |
| Meeting Planning & Hotels | 0.14% | 4.37x |
| Retail Industry News | 0.24% | 4.10x |
| Korea Cluster | 0.21% | 4.00x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.92x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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