Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 227 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.91% | 4.03x |
| Ballet Enthusiasts | 5.58% | 3.80x |
| New York Trip Planners | 5.62% | 3.36x |
| Venture Capitalists | 3.90% | 3.26x |
| Real Estate Decision Makers | 9.36% | 3.06x |
| Home Interior Design Enthusiasts | 3.86% | 2.93x |
| Online Grocery Shoppers | 8.87% | 2.87x |
| Restaurant Menu Researchers | 3.57% | 2.86x |
| Luxury Retail Researchers | 3.90% | 2.73x |
| Investment Banking Professionals | 3.90% | 2.69x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 17.03% | 136.14x |
| Calvin Klein | 11.73% | 94.63x |
| Levi Strauss | 11.90% | 79.11x |
| Armani | 25.29% | 65.24x |
| Topshop | 1.09% | 60.54x |
| Everlane | 0.81% | 56.50x |
| Kate Spade | 13.18% | 52.60x |
| Joe's Jeans | 3.40% | 47.67x |
| Hugo Boss | 18.88% | 47.43x |
| Bonobos | 3.32% | 47.22x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.12% | 6.38x |
| NYC Tourist Attractions | 4.19% | 5.60x |
| New York City Education & News Cluster | 2.13% | 4.21x |
| New York City Family & Activity Cluster | 2.55% | 3.66x |
| Business News & Information Readers | 1.64% | 3.42x |
| Furniture & Home Improvement | 2.50% | 3.28x |
| Fashion Cluster | 1.93% | 3.21x |
| Legal Information Research Cluster | 1.56% | 2.77x |
| Washington & Northern Virginia | 2.22% | 2.32x |
| Stock Market Investing Researchers | 5.91% | 2.00x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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