Dstillery Audiences

BURBERRY

Audience Size: 194.7 Thousand Devices

Explore the Burberry Audience

Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 194.7 thousand unique devices whose actions qualify for the Burberry audience.

Dstillery Crafted Audiences

INTERESTS

The Burberry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burberry audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.33% 4.84x
Ballet Enthusiasts 6.99% 3.83x
Boston Trip Planners 5.65% 3.48x
Online Grocery Shoppers 7.26% 3.46x
Los Angeles Mass Transit Commuters 7.26% 3.34x
Real Estate Decision Makers 6.18% 3.33x
New York Mets Fans 6.45% 3.26x
Spain Trip Planners 6.18% 3.23x
Venture Capitalists 5.38% 3.22x
Luxury Womens Brands Shoppers 6.72% 3.09x
Composition Percentage: The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burberry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 23.07% 180.02x
Calvin Klein 6.98% 101.94x
Topshop 4.09% 77.30x
Armani 27.56% 72.70x
Hugo Boss 38.96% 68.37x
Club Monaco 11.85% 64.40x
Joe's Jeans 1.90% 63.06x
Everlane 0.91% 54.57x
Supreme 0.87% 49.98x
Kate Spade 23.21% 48.76x
Composition Percentage: The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burberry audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.49% 8.15x
New York City Education & News Cluster 2.15% 7.73x
NYC Tourist Attractions 2.96% 7.52x
Accounting 0.81% 5.51x
Texas News Cluster 4.03% 5.41x
Travel, Food, Fashion & Fitness 0.81% 5.11x
Bathrooms & Plumbing 0.43% 5.09x
Historical Information - Museums & Libraries 0.81% 4.49x
MBA Education 0.81% 4.44x
Business News & Information Readers 1.08% 4.41x
Composition Percentage: The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burberry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male