Dstillery Audiences

BURBERRY

Audience Size: 60.5 Thousand Devices

Explore the Burberry Audience

Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 60.5 thousand unique devices whose actions qualify for the Burberry audience.

Dstillery Crafted Audiences

INTERESTS

The Burberry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burberry audience is Luxury Womens Brands Shoppers.

Interest Composition Index
Luxury Womens Brands Shoppers 3.05% 2.32x
Miami Trip Planners 2.69% 2.30x
Readers of Portuguese Content 2.30% 2.09x
Luxury Department Store Shoppers 3.05% 2.01x
United Arab Emirates Trip Planners 1.91% 1.89x
Auto Show Enthusiasts 2.02% 1.85x
Real Estate Decision Makers 4.11% 1.82x
Luxury Retail Researchers 1.84% 1.79x
Investment Banking Professionals 1.88% 1.79x
LGBT Activists 1.98% 1.77x
Composition Percentage: The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burberry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burberry audience is Armani.

Location Composition Index
Armani 17.67% 133.46x
Hugo Boss 11.06% 121.61x
Ann Taylor 11.58% 103.54x
Kate Spade 12.24% 103.41x
Free People 10.73% 95.84x
Eddie Bauer 8.80% 93.24x
Tommy Bahama 13.34% 73.22x
Michael Kors 9.23% 65.92x
Madewell 5.97% 62.98x
Zara 9.74% 59.21x
Composition Percentage: The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burberry audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 1.28% 2.95x
Fashion Cluster 1.42% 2.91x
Washington & Northern Virginia 1.84% 2.51x
New York City Real Estate Research Cluster 0.74% 2.34x
New York City Family & Activity Cluster 1.10% 2.32x
Luxury Sneakers 1.10% 2.27x
Minnesota Community Business Cluster 0.60% 2.24x
Colorado Snow 0.53% 2.24x
Medical Supplies and Information 0.39% 2.17x
Boston Cluster 3.65% 2.16x
Composition Percentage: The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burberry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male