Dstillery Audiences

BURBERRY

Audience Size: 70.1 Thousand Devices

Explore the Burberry Audience

Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 70.1 thousand unique devices whose actions qualify for the Burberry audience.

Dstillery Crafted Audiences

INTERESTS

The Burberry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burberry audience is Lunar New Year Researchers.

Interest Composition Index
Lunar New Year Researchers 2.29% 4.86x
Readers of Japanese Content 3.71% 4.43x
Tokyo Trip Planners 4.00% 4.41x
Restaurant Researchers 2.86% 4.39x
Movie and Game Review Readers 3.71% 3.87x
Online Grammar Tool Users 2.29% 3.80x
Thrift Store Shoppers 3.43% 3.53x
Mac Users 2.29% 3.53x
Executive Travelers 2.00% 3.50x
Phoenix Trip Planners 4.00% 3.43x
Composition Percentage: The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burberry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 12.18% 114.82x
Calvin Klein 6.69% 94.88x
Hugo Boss 34.65% 48.65x
Club Monaco 7.49% 40.64x
Intermix 3.45% 36.45x
Armani 13.41% 30.11x
Zara 10.70% 24.29x
Free People 17.69% 23.67x
Kate Spade 22.60% 23.66x
Joe's Jeans 0.91% 20.47x
Composition Percentage: The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burberry audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 1.14% 6.59x
Bathrooms & Plumbing 0.43% 5.09x
Collectibles - Toys & Collectibles 2.29% 4.87x
New York City Real Estate Research Cluster 0.86% 4.62x
PC Gamers 2.86% 4.23x
Arabic News 0.17% 3.99x
Hometown Livability 0.57% 3.67x
Teaching Tools for Kids 0.57% 3.60x
Alternative Movie Streaming 0.10% 3.54x
Minnesota Local News Cluster 4.86% 3.46x
Composition Percentage: The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burberry audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female