
Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Burberry audience.

INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is E-cycling Enthusiasts.
Interest | Composition | Index |
E-cycling Enthusiasts | 9.09% | 6.60x |
Soccer Fans | 9.09% | 6.30x |
College Students | 9.09% | 6.02x |
Readers of Chinese Content | 13.64% | 5.91x |
Online Grocery Shoppers | 13.64% | 5.45x |
United Arab Emirates Trip Planners | 11.36% | 5.30x |
Fall/Winter 2021 Fashion Trend Researchers | 6.82% | 5.19x |
Financial Advisors | 6.82% | 4.85x |
Home Printer Shoppers | 6.82% | 4.82x |
Discount Device Shoppers | 6.82% | 4.73x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Kate Spade.
Location | Composition | Index |
Kate Spade | 12.94% | 247.74x |
Hugo Boss | 21.63% | 184.07x |
Armani | 14.36% | 169.77x |
Ann Taylor | 9.31% | 134.93x |
The North Face | 8.13% | 129.60x |
Tommy Bahama | 15.31% | 127.06x |
Coach | 13.42% | 86.38x |
Eddie Bauer | 7.42% | 81.89x |
Ralph Lauren | 5.52% | 78.03x |
Levi Strauss | 8.45% | 71.23x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is Minnesota Local News Cluster.
Content Affinity | Composition | Index |
Minnesota Local News Cluster | 9.09% | 7.44x |
Bathrooms & Plumbing | 0.43% | 5.09x |
Phone & Business Information Searchers | 4.55% | 3.86x |
Conservative Media Cluster | 9.09% | 3.73x |
Alternative Movie Streaming | 0.10% | 3.54x |
Assorted Topics (Events, Tickets, Fitness) | 0.87% | 3.51x |
Assorted Topics (Business Support ToolsForm Templates) | 0.08% | 3.39x |
K-12 Teacher Resources | 0.61% | 3.36x |
Pet Cluster | 4.55% | 3.20x |
Farming & Agriculture | 0.19% | 3.16x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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