Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 58.8 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is SEO Specialists.
| Interest | Composition | Index |
| SEO Specialists | 11.90% | 7.37x |
| Supply Chain Professionals | 14.29% | 7.07x |
| Business Accounting Software Researchers | 9.52% | 5.37x |
| Work Visa Researchers | 7.14% | 5.25x |
| Luxury Watch Shoppers | 9.52% | 5.11x |
| New York Jets Fans | 9.52% | 5.06x |
| Readers of South American Content | 9.52% | 5.02x |
| Land Rover Shoppers | 9.52% | 4.94x |
| Readers of Colombian Content | 9.52% | 4.82x |
| Tech-Savvy Moms | 7.14% | 4.81x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 22.83% | 324.61x |
| Calvin Klein | 6.57% | 172.89x |
| Armani | 24.40% | 108.28x |
| Hugo Boss | 31.08% | 98.90x |
| Club Monaco | 9.27% | 91.31x |
| Everlane | 0.57% | 67.94x |
| Kate Spade | 19.47% | 67.73x |
| Topshop | 1.52% | 65.46x |
| Tommy Bahama | 10.56% | 61.20x |
| Coach | 27.71% | 60.29x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is Hawaii News.
| Content Affinity | Composition | Index |
| Hawaii News | 2.38% | 5.99x |
| Apple Blogs & Hacks | 7.14% | 5.67x |
| Los Angeles Tourism | 2.38% | 5.27x |
| Technology News | 9.52% | 5.20x |
| Bathrooms & Plumbing | 0.43% | 5.09x |
| MBA Education | 0.81% | 4.44x |
| Philippines News | 0.81% | 4.35x |
| North Carolina | 7.14% | 4.12x |
| New England Universities | 1.08% | 4.02x |
| Florida College Athletics | 0.81% | 4.00x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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