Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 60.5 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is Luxury Womens Brands Shoppers.
| Interest | Composition | Index |
| Luxury Womens Brands Shoppers | 3.05% | 2.32x |
| Miami Trip Planners | 2.69% | 2.30x |
| Readers of Portuguese Content | 2.30% | 2.09x |
| Luxury Department Store Shoppers | 3.05% | 2.01x |
| United Arab Emirates Trip Planners | 1.91% | 1.89x |
| Auto Show Enthusiasts | 2.02% | 1.85x |
| Real Estate Decision Makers | 4.11% | 1.82x |
| Luxury Retail Researchers | 1.84% | 1.79x |
| Investment Banking Professionals | 1.88% | 1.79x |
| LGBT Activists | 1.98% | 1.77x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Armani.
| Location | Composition | Index |
| Armani | 17.67% | 133.46x |
| Hugo Boss | 11.06% | 121.61x |
| Ann Taylor | 11.58% | 103.54x |
| Kate Spade | 12.24% | 103.41x |
| Free People | 10.73% | 95.84x |
| Eddie Bauer | 8.80% | 93.24x |
| Tommy Bahama | 13.34% | 73.22x |
| Michael Kors | 9.23% | 65.92x |
| Madewell | 5.97% | 62.98x |
| Zara | 9.74% | 59.21x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.28% | 2.95x |
| Fashion Cluster | 1.42% | 2.91x |
| Washington & Northern Virginia | 1.84% | 2.51x |
| New York City Real Estate Research Cluster | 0.74% | 2.34x |
| New York City Family & Activity Cluster | 1.10% | 2.32x |
| Luxury Sneakers | 1.10% | 2.27x |
| Minnesota Community Business Cluster | 0.60% | 2.24x |
| Colorado Snow | 0.53% | 2.24x |
| Medical Supplies and Information | 0.39% | 2.17x |
| Boston Cluster | 3.65% | 2.16x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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