Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 253.6 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.88% | 2.71x |
| Online Grocery Shoppers | 5.06% | 2.67x |
| Ballet Enthusiasts | 4.82% | 2.63x |
| Real Estate Decision Makers | 4.31% | 2.43x |
| New York Trip Planners | 4.88% | 2.29x |
| Investment Services Intenders | 3.43% | 2.19x |
| United Arab Emirates Trip Planners | 3.40% | 2.17x |
| New York Rangers Fans | 2.77% | 2.08x |
| Venture Capitalists | 3.19% | 2.05x |
| Home Interior Design Enthusiasts | 3.04% | 1.99x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 17.68% | 131.41x |
| Calvin Klein | 9.92% | 90.17x |
| Topshop | 3.23% | 71.60x |
| Levi Strauss | 12.40% | 60.81x |
| Armani | 28.44% | 53.67x |
| Kate Spade | 16.96% | 52.86x |
| Hugo Boss | 23.48% | 48.75x |
| Everlane | 0.88% | 48.70x |
| Club Monaco | 7.77% | 44.20x |
| Joe's Jeans | 3.13% | 42.83x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.07% | 30.87x |
| Sports - Skiing, Snowboarding | 0.03% | 29.95x |
| Watches & Jewelry | 0.02% | 22.46x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 16.41x |
| Home Décor, Furniture, & Decorating | 0.03% | 16.30x |
| Quinceanera Planning | 0.07% | 16.19x |
| Environmental Conservation | 0.06% | 15.02x |
| Parenting & Nutrition | 0.05% | 14.19x |
| Barcode Site & App Users | 0.04% | 12.43x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 11.06x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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