Dstillery Audiences

BURBERRY

Audience Size: 227 Thousand Devices

Explore the Burberry Audience

Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 227 thousand unique devices whose actions qualify for the Burberry audience.

Dstillery Crafted Audiences

INTERESTS

The Burberry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burberry audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.91% 4.03x
Ballet Enthusiasts 5.58% 3.80x
New York Trip Planners 5.62% 3.36x
Venture Capitalists 3.90% 3.26x
Real Estate Decision Makers 9.36% 3.06x
Home Interior Design Enthusiasts 3.86% 2.93x
Online Grocery Shoppers 8.87% 2.87x
Restaurant Menu Researchers 3.57% 2.86x
Luxury Retail Researchers 3.90% 2.73x
Investment Banking Professionals 3.90% 2.69x
Composition Percentage: The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burberry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 17.03% 136.14x
Calvin Klein 11.73% 94.63x
Levi Strauss 11.90% 79.11x
Armani 25.29% 65.24x
Topshop 1.09% 60.54x
Everlane 0.81% 56.50x
Kate Spade 13.18% 52.60x
Joe's Jeans 3.40% 47.67x
Hugo Boss 18.88% 47.43x
Bonobos 3.32% 47.22x
Composition Percentage: The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burberry audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.12% 6.38x
NYC Tourist Attractions 4.19% 5.60x
New York City Education & News Cluster 2.13% 4.21x
New York City Family & Activity Cluster 2.55% 3.66x
Business News & Information Readers 1.64% 3.42x
Furniture & Home Improvement 2.50% 3.28x
Fashion Cluster 1.93% 3.21x
Legal Information Research Cluster 1.56% 2.77x
Washington & Northern Virginia 2.22% 2.32x
Stock Market Investing Researchers 5.91% 2.00x
Composition Percentage: The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burberry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male