Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 261.7 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 6.34% | 3.18x |
| Online Grocery Shoppers | 6.26% | 2.93x |
| Real Estate Decision Makers | 4.78% | 2.78x |
| New York City Events Researchers | 4.93% | 2.68x |
| Luxury Womens Brands Shoppers | 5.32% | 2.56x |
| E-cycling Enthusiasts | 5.40% | 2.56x |
| New York Trip Planners | 4.86% | 2.53x |
| Italian Mens National Soccer Team Fans | 4.15% | 2.34x |
| Restaurant Menu Researchers | 3.84% | 2.24x |
| Retail Job Seekers | 4.54% | 2.23x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 23.24% | 145.24x |
| Calvin Klein | 7.03% | 85.57x |
| Topshop | 5.26% | 74.32x |
| Armani | 28.98% | 64.28x |
| Hugo Boss | 41.24% | 59.48x |
| Club Monaco | 12.75% | 57.68x |
| Joe's Jeans | 2.28% | 55.53x |
| Supreme | 0.94% | 44.83x |
| Everlane | 0.94% | 42.95x |
| Kate Spade | 23.67% | 42.62x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.74% | 5.67x |
| Retail Industry News | 0.23% | 5.22x |
| New York City Real Estate Research Cluster | 2.11% | 5.08x |
| New York City Education & News Cluster | 1.64% | 4.92x |
| Writing Resources | 0.31% | 4.72x |
| Assorted Topics (Television, Origami, Men's Health) | 0.31% | 4.35x |
| Watches Retail | 0.47% | 3.82x |
| Brazil & Portugal News | 0.23% | 3.74x |
| Alternative Movie Streaming | 0.10% | 3.54x |
| Fashion Cluster | 1.72% | 3.49x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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