Explore the Burberry Audience
Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 70.1 thousand unique devices whose actions qualify for the Burberry audience.
INTERESTS
The Burberry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burberry audience is Lunar New Year Researchers.
| Interest | Composition | Index |
| Lunar New Year Researchers | 2.29% | 4.86x |
| Readers of Japanese Content | 3.71% | 4.43x |
| Tokyo Trip Planners | 4.00% | 4.41x |
| Restaurant Researchers | 2.86% | 4.39x |
| Movie and Game Review Readers | 3.71% | 3.87x |
| Online Grammar Tool Users | 2.29% | 3.80x |
| Thrift Store Shoppers | 3.43% | 3.53x |
| Mac Users | 2.29% | 3.53x |
| Executive Travelers | 2.00% | 3.50x |
| Phoenix Trip Planners | 4.00% | 3.43x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
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APPAREL RETAILERS
The Burberry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 12.18% | 114.82x |
| Calvin Klein | 6.69% | 94.88x |
| Hugo Boss | 34.65% | 48.65x |
| Club Monaco | 7.49% | 40.64x |
| Intermix | 3.45% | 36.45x |
| Armani | 13.41% | 30.11x |
| Zara | 10.70% | 24.29x |
| Free People | 17.69% | 23.67x |
| Kate Spade | 22.60% | 23.66x |
| Joe's Jeans | 0.91% | 20.47x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burberry audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 1.14% | 6.59x |
| Bathrooms & Plumbing | 0.43% | 5.09x |
| Collectibles - Toys & Collectibles | 2.29% | 4.87x |
| New York City Real Estate Research Cluster | 0.86% | 4.62x |
| PC Gamers | 2.86% | 4.23x |
| Arabic News | 0.17% | 3.99x |
| Hometown Livability | 0.57% | 3.67x |
| Teaching Tools for Kids | 0.57% | 3.60x |
| Alternative Movie Streaming | 0.10% | 3.54x |
| Minnesota Local News Cluster | 4.86% | 3.46x |
Composition Percentage:
The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
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DEMOGRAPHICS
The Burberry audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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