Dstillery Audiences

BURBERRY

Audience Size: 125.9 Thousand Devices

Explore the Burberry Audience

Below you'll find more information about the Burberry audience, broken down in different categories based on their digital and physical behaviors. These are 125.9 thousand unique devices whose actions qualify for the Burberry audience.

Dstillery Crafted Audiences

INTERESTS

The Burberry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burberry audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.34% 3.17x
Ballet Enthusiasts 5.41% 3.01x
Online Grocery Shoppers 6.00% 2.94x
Burger Enthusiast 0.38% 2.78x
Restaurant Menu Researchers 4.09% 2.68x
Real Estate Decision Makers 5.14% 2.63x
Opera Enthusiasts 4.37% 2.63x
Investment Banking Professionals 4.20% 2.52x
New York Trip Planners 4.58% 2.39x
Venture Capitalists 4.23% 2.37x
Composition Percentage: The overlap percentage between the Burberry audience and the Interest attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burberry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burberry audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 21.09% 131.31x
Calvin Klein 7.35% 87.14x
Topshop 6.80% 77.17x
Hugo Boss 37.84% 56.15x
Club Monaco 12.97% 55.09x
Armani 29.29% 55.02x
Joe's Jeans 2.77% 52.20x
Kate Spade 23.39% 44.44x
Supreme 1.07% 43.25x
Everlane 0.96% 41.95x
Composition Percentage: The overlap percentage between the Burberry audience and the Location attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burberry audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.56% 8.57x
Cosmetics Business 0.14% 7.80x
New York City Education & News Cluster 1.77% 5.63x
NYC Tourist Attractions 2.32% 4.87x
New York City Real Estate Research Cluster 1.77% 4.63x
Professional Audio Visual 0.10% 4.53x
Meeting Planning & Hotels 0.14% 4.37x
Retail Industry News 0.24% 4.10x
Korea Cluster 0.21% 4.00x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.92x
Composition Percentage: The overlap percentage between the Burberry audience and the Content Affinity attribute.
Index: A comparison of the Burberry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burberry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male