Dstillery Audiences

BURGER KING

Audience Size: 7.6 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.03% 1.69x
Restaurant Supply Shoppers 0.15% 1.30x
Michigan County and Local Fair Visitors 3.23% 1.19x
Holiday Season Low-Cost Retail Deal Shoppers 2.07% 1.18x
Cabin Rental Researchers 3.91% 1.16x
Winter Holiday Celebrators 2.05% 1.16x
Louisiana Trip Planners 2.47% 1.16x
Buick Vehicle Shoppers 3.10% 1.15x
Holiday Season Sporting Goods Deal Shoppers 2.05% 1.15x
Holiday Season Electronics and Game Deal Shoppers 1.78% 1.14x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Belk.

Location Composition Index
Belk 2.04% 1.93x
Maurices 9.04% 1.92x
Lane Bryant 5.55% 1.91x
Express Outlets 0.99% 1.90x
Buckle 6.48% 1.90x
Mens Wearhouse 7.90% 1.88x
Aeropostale 5.57% 1.88x
Charlotte Russe 0.47% 1.88x
Hollister 3.99% 1.86x
Victoria's Secret 9.40% 1.85x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.02% 2.01x
Bulgaria Cluster 0.02% 1.98x
Beach Vacations 0.01% 1.86x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.69x
Corporate Employment Pages 0.02% 1.67x
Power Tools 0.08% 1.67x
Farming & Agriculture 0.02% 1.63x
Bridal Fashion 0.01% 1.61x
Fire Fighting 0.01% 1.51x
Low Budget Shoppers 0.03% 1.45x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female