Dstillery Audiences

BURGER KING

Audience Size: 2.8 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.08% 1.35x
Midwestern Voters 3.36% 1.26x
Travel Insurance and Safety Researchers 3.47% 1.25x
Hip Hop Fans 2.46% 1.25x
Credit Union Researchers 2.91% 1.23x
Automotive Auctions Enthusiasts 3.43% 1.23x
Grand Theft Auto Video Game Fans 3.04% 1.23x
Ohio County and Local Fair Visitors 3.75% 1.22x
Restaurant News Readers 2.95% 1.22x
Buick Vehicle Shoppers 3.32% 1.22x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Aeropostale.

Location Composition Index
Aeropostale 1.82% 3.76x
Victoria's Secret 2.92% 3.61x
Express Outlets 0.33% 3.48x
Hollister 1.07% 3.44x
Mens Wearhouse 3.31% 3.41x
Gymboree 1.40% 3.37x
Maurices 3.67% 3.36x
Lane Bryant 2.04% 3.35x
Old Navy 3.54% 3.30x
Buckle 1.75% 3.28x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 2.71x
Local & Travel England - East Midlands 0.02% 2.14x
Holistic Medicine 0.02% 2.06x
Higher-End Fashion Brands 0.01% 2.06x
Networking Marketing 0.07% 1.91x
Canadian News 0.04% 1.89x
Canada Travel & Tourism 0.03% 1.87x
Hair & Beauty 0.08% 1.79x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.77x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female