Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.45x |
| Readers of Caribbean Content | 2.32% | 1.14x |
| Readers of Honduran Content | 2.07% | 1.13x |
| Ohio County and Local Fair Visitors | 2.84% | 1.13x |
| Cabin Rental Researchers | 2.85% | 1.11x |
| Muscle Car Shoppers | 2.58% | 1.11x |
| Automotive Auctions Enthusiasts | 2.66% | 1.09x |
| Readers of Dominican Republic Content | 2.02% | 1.09x |
| Alabama Trip Planners | 2.82% | 1.09x |
| Auto Body Shoppers | 2.70% | 1.08x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.24% | 3.90x |
| Charlotte Russe | 3.26% | 3.85x |
| Express Outlets | 0.75% | 3.80x |
| Hollister | 3.07% | 3.79x |
| Topshop | 0.31% | 3.75x |
| The Childrens Place | 5.94% | 3.73x |
| Forever 21 | 3.58% | 3.73x |
| Aeropostale | 3.84% | 3.71x |
| Express | 4.20% | 3.68x |
| Zumiez | 4.83% | 3.67x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.01% | 1.44x |
| General Interest | 0.01% | 1.42x |
| Credit Unions & Consumer Protection | 0.02% | 1.38x |
| Niche Dating Websites | 0.37% | 1.35x |
| Memphis News | 0.13% | 1.33x |
| Consumer Rewards | 0.02% | 1.30x |
| Chat Rooms | 0.02% | 1.30x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.06% | 1.29x |
| Central & South American News | 0.18% | 1.28x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 1.27x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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