Dstillery Audiences

BURGER KING

Audience Size: 37 Thousand Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 37 thousand unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.99% 1.33x
Readers of Caribbean Content 1.93% 1.30x
Readers of El Salvadoran Content 1.82% 1.26x
Readers of Dominican Republic Content 2.03% 1.25x
Readers of South American Content 1.66% 1.25x
Readers of Puerto Rican Content 1.49% 1.24x
Reggaeton Fans 2.21% 1.24x
Readers of African American Content 1.26% 1.23x
Readers of Panamanian Content 1.58% 1.23x
Readers of Belizean Content 1.88% 1.22x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Carhartt.

Location Composition Index
Carhartt 1.50% 13.99x
Lululemon 0.48% 6.58x
Michael Kors 0.74% 6.18x
Free People 0.18% 5.66x
Patagonia 0.25% 4.11x
Club Monaco 0.43% 4.11x
Brooks Brothers 1.83% 3.95x
Banana Republic 1.81% 3.54x
Gymboree 0.91% 3.04x
J. Crew 1.19% 2.78x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) 0.01% 1.89x
Men's Fashion Shopping 0.02% 1.81x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.68x
Survey Websites 0.01% 1.60x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.58x
Central & South American News 0.14% 1.53x
Latin American News 0.17% 1.51x
French Education 0.01% 1.46x
Niche Dating Websites 0.26% 1.46x
Memes & Comedy 0.04% 1.45x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999