Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.73% | 1.35x |
| Readers of Mexican Content | 2.87% | 1.34x |
| Readers of Honduran Content | 2.59% | 1.34x |
| Readers of Colombian Content | 2.86% | 1.34x |
| Readers of Panamanian Content | 3.14% | 1.33x |
| Military Benefits Researchers | 3.01% | 1.33x |
| North Midwest State Fair Visitors | 3.94% | 1.33x |
| Readers of Argentinian Content | 2.49% | 1.31x |
| Diesel Vehicle Shoppers | 3.60% | 1.31x |
| RV Shoppers | 3.71% | 1.29x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 3.11% | 4.42x |
| Express Outlets | 0.43% | 4.24x |
| Victoria's Secret | 4.63% | 4.19x |
| Charlotte Russe | 0.23% | 3.93x |
| Abercrombie & Fitch | 0.14% | 3.90x |
| Brooks Brothers | 0.73% | 3.81x |
| Lane Bryant | 2.18% | 3.80x |
| White House Black Market | 2.55% | 3.76x |
| Gymboree | 1.90% | 3.74x |
| Hollister | 1.80% | 3.73x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Toys Shopping.
| Content Affinity | Composition | Index |
| Toys Shopping | 0.06% | 4.11x |
| Canada Online Shopping Cluster | 0.01% | 3.58x |
| Grocery & Food Service | 0.04% | 3.43x |
| Mobile Phone Networks | 0.03% | 2.86x |
| Farming & Agriculture | 0.05% | 2.68x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.06% | 2.63x |
| Lighting & Power | 0.03% | 2.58x |
| Central & South American News | 0.13% | 2.56x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.33x |
| Corporate Employment Pages | 0.05% | 2.33x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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