Dstillery Audiences

BURGER KING

Audience Size: 1 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.73% 1.35x
Readers of Mexican Content 2.87% 1.34x
Readers of Honduran Content 2.59% 1.34x
Readers of Colombian Content 2.86% 1.34x
Readers of Panamanian Content 3.14% 1.33x
Military Benefits Researchers 3.01% 1.33x
North Midwest State Fair Visitors 3.94% 1.33x
Readers of Argentinian Content 2.49% 1.31x
Diesel Vehicle Shoppers 3.60% 1.31x
RV Shoppers 3.71% 1.29x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Aeropostale.

Location Composition Index
Aeropostale 3.11% 4.42x
Express Outlets 0.43% 4.24x
Victoria's Secret 4.63% 4.19x
Charlotte Russe 0.23% 3.93x
Abercrombie & Fitch 0.14% 3.90x
Brooks Brothers 0.73% 3.81x
Lane Bryant 2.18% 3.80x
White House Black Market 2.55% 3.76x
Gymboree 1.90% 3.74x
Hollister 1.80% 3.73x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.06% 4.11x
Canada Online Shopping Cluster 0.01% 3.58x
Grocery & Food Service 0.04% 3.43x
Mobile Phone Networks 0.03% 2.86x
Farming & Agriculture 0.05% 2.68x
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 2.63x
Lighting & Power 0.03% 2.58x
Central & South American News 0.13% 2.56x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.33x
Corporate Employment Pages 0.05% 2.33x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female