Dstillery Audiences

BURGER KING

Audience Size: 7.3 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 3.11% 1.35x
Michigan County and Local Fair Visitors 3.32% 1.33x
Bird and Parrot Lovers 2.50% 1.30x
Florida Trip Planners 2.87% 1.30x
Ohio County and Local Fair Visitors 3.18% 1.29x
Truck Shoppers 2.96% 1.29x
Midwestern Voters 2.56% 1.28x
First Responders 2.60% 1.28x
Automotive Auctions Enthusiasts 3.18% 1.28x
Work Boots & Safety Footwear Shoppers 2.73% 1.27x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.29% 4.44x
Levi Strauss 0.02% 4.23x
Hollister 3.71% 4.22x
Maurices 0.17% 4.19x
Abercrombie & Fitch 0.39% 4.15x
The Childrens Place 7.12% 4.14x
Lane Bryant 3.54% 4.12x
Joe's Jeans 0.12% 4.10x
Everlane 0.07% 4.10x
Aeropostale 4.89% 4.08x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.01% 2.21x
Scotland Travel 0.02% 2.17x
Chemicals 0.02% 2.13x
Computer Printers 0.02% 2.02x
Electronic Document Assembly 0.02% 1.96x
Credit Unions & Consumer Protection 0.01% 1.92x
Scuba Diving 0.02% 1.92x
Apartment & Community Real Estate Researchers 0.02% 1.89x
Chat Rooms 0.02% 1.85x
Canada Tax and Finance Research Cluster 0.01% 1.83x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male