Dstillery Audiences

BURGER KING

Audience Size: 2.5 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.01% 1.25x
Mobile Phone Purchase Intenders 3.02% 1.25x
Farming Simulator Video Game Fans 3.48% 1.24x
Mowing Equipment Shoppers 3.11% 1.22x
Cabin Rental Researchers 4.04% 1.21x
Cadillac Vehicle Shoppers 3.17% 1.20x
Truck Shoppers 3.23% 1.20x
Nintendo Enthusiasts 2.74% 1.20x
Chain Pizzeria Fans 3.24% 1.20x
Call of Duty Enthusiasts 3.19% 1.19x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Aeropostale.

Location Composition Index
Aeropostale 2.57% 3.63x
Victoria's Secret 4.16% 3.56x
Express Outlets 0.45% 3.41x
Forever 21 1.42% 3.36x
Mens Wearhouse 3.71% 3.36x
Hollister 1.62% 3.36x
Hugo Boss 0.54% 3.33x
Gymboree 1.97% 3.33x
Buckle 2.58% 3.32x
Lane Bryant 2.48% 3.31x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.01% 4.33x
Holiday Gifts 0.03% 3.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 2.96x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.03% 2.65x
Roleplay & Fantasy Games 0.02% 2.52x
Bird Watching 0.05% 2.38x
Robotics 0.02% 2.26x
Auctions & Repossessions 0.03% 2.20x
Vaping 0.05% 2.17x
Hobby Drones & Remote-Controlled Cars 0.03% 1.97x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male