Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Dodge Vehicle Shoppers.
| Interest | Composition | Index |
| Dodge Vehicle Shoppers | 3.11% | 1.35x |
| Michigan County and Local Fair Visitors | 3.32% | 1.33x |
| Bird and Parrot Lovers | 2.50% | 1.30x |
| Florida Trip Planners | 2.87% | 1.30x |
| Ohio County and Local Fair Visitors | 3.18% | 1.29x |
| Truck Shoppers | 2.96% | 1.29x |
| Midwestern Voters | 2.56% | 1.28x |
| First Responders | 2.60% | 1.28x |
| Automotive Auctions Enthusiasts | 3.18% | 1.28x |
| Work Boots & Safety Footwear Shoppers | 2.73% | 1.27x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.29% | 4.44x |
| Levi Strauss | 0.02% | 4.23x |
| Hollister | 3.71% | 4.22x |
| Maurices | 0.17% | 4.19x |
| Abercrombie & Fitch | 0.39% | 4.15x |
| The Childrens Place | 7.12% | 4.14x |
| Lane Bryant | 3.54% | 4.12x |
| Joe's Jeans | 0.12% | 4.10x |
| Everlane | 0.07% | 4.10x |
| Aeropostale | 4.89% | 4.08x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.01% | 2.21x |
| Scotland Travel | 0.02% | 2.17x |
| Chemicals | 0.02% | 2.13x |
| Computer Printers | 0.02% | 2.02x |
| Electronic Document Assembly | 0.02% | 1.96x |
| Credit Unions & Consumer Protection | 0.01% | 1.92x |
| Scuba Diving | 0.02% | 1.92x |
| Apartment & Community Real Estate Researchers | 0.02% | 1.89x |
| Chat Rooms | 0.02% | 1.85x |
| Canada Tax and Finance Research Cluster | 0.01% | 1.83x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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