Dstillery Audiences

BURGER KING

Audience Size: 10.6 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.45x
Dodge Vehicle Shoppers 1.59% 1.20x
Readers of Caribbean Content 1.51% 1.19x
Hip Hop Fans 1.58% 1.18x
Readers of Honduran Content 1.44% 1.17x
Auto Body Shoppers 1.76% 1.16x
WWE and Pro Wrestling Fans 1.25% 1.15x
Water Park Visitors 1.98% 1.15x
Readers of Dominican Republic Content 1.41% 1.15x
Midwestern Voters 1.38% 1.13x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Express Outlets.

Location Composition Index
Express Outlets 0.60% 4.34x
Hollister 2.17% 4.21x
Charlotte Russe 2.10% 4.13x
Zumiez 3.79% 4.13x
Belk 0.92% 4.13x
Forever 21 3.51% 4.13x
The Childrens Place 4.23% 4.07x
Everlane 0.07% 4.04x
Aeropostale 2.35% 4.02x
Levi Strauss 0.81% 3.97x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.03% 1.70x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.69x
Niche Dating Websites 0.35% 1.59x
Men's Fashion Shopping 0.02% 1.49x
Consumer Rewards 0.04% 1.48x
Upstate New York State Athletics 0.02% 1.47x
Fire Fighting 0.08% 1.39x
Memes & Comedy 0.05% 1.38x
Trucks 0.28% 1.37x
Hobby Drones & Remote-Controlled Cars 0.09% 1.31x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female