Dstillery Audiences

BURGER KING

Audience Size: 9.9 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 9.9 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.31% 1.25x
Readers of Puerto Rican Content 2.57% 1.25x
Hip Hop Fans 2.62% 1.24x
Readers of Caribbean Content 2.44% 1.23x
Cabin Rental Researchers 2.88% 1.21x
Readers of Dominican Republic Content 2.29% 1.20x
Readers of El Salvadoran Content 2.39% 1.19x
Readers of Cuban Content 1.86% 1.19x
Readers of Panamanian Content 2.35% 1.19x
Fragrance Shoppers 2.70% 1.18x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.88% 4.15x
Levi Strauss 0.84% 4.12x
Hollister 4.27% 3.99x
Topshop 0.32% 3.93x
Lane Bryant 3.95% 3.89x
Abercrombie & Fitch 1.37% 3.88x
The Childrens Place 7.98% 3.87x
Aeropostale 5.52% 3.86x
Forever 21 4.13% 3.84x
Mens Wearhouse 6.60% 3.83x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.80x
Central & South American News 0.21% 1.55x
LGBTQ Advocacy 0.87% 1.51x
Latin American Spanish Language News 0.37% 1.48x
Memphis News 0.14% 1.46x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.06% 1.45x
Survival Guides 0.02% 1.45x
Cuba & Mexico Media 0.04% 1.42x
Writing Resources 0.11% 1.39x
Niche Dating Websites 0.41% 1.37x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female