Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 4.03% | 1.39x |
| Florida Trip Planners | 1.53% | 1.28x |
| Coupon Researchers | 0.72% | 1.27x |
| Godiva Chocolate Fans | 0.78% | 1.23x |
| Halloween Decorations Shoppers | 1.74% | 1.20x |
| Misc-Deal Seekers or Coupon Shoppers | 0.90% | 1.20x |
| Sweet Tooths | 1.44% | 1.20x |
| Black Friday Big Box Deal Shoppers | 1.45% | 1.20x |
| Halloween Enthusiasts | 1.29% | 1.20x |
| Florida Atlantic Coast Trip Planners | 1.70% | 1.19x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.31% | 4.35x |
| Aeropostale | 1.91% | 4.27x |
| Mens Wearhouse | 1.76% | 4.18x |
| Lane Bryant | 1.11% | 4.17x |
| Charlotte Russe | 0.48% | 4.16x |
| Levi Strauss | 0.52% | 4.11x |
| Hollister | 1.08% | 4.09x |
| The Childrens Place | 1.36% | 4.07x |
| Forever 21 | 0.91% | 3.98x |
| Calvin Klein | 0.11% | 3.96x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.01% | 4.61x |
| Canadian News | 0.03% | 4.13x |
| Engineering | 0.01% | 2.79x |
| Painting & Renovation | 0.02% | 2.48x |
| College Sports | 0.01% | 2.36x |
| Internet Radio | 0.01% | 2.12x |
| Women Shoppers | 0.01% | 1.94x |
| Poland Cluster | 0.05% | 1.92x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 1.80x |
| Personal Finance Researchers | 0.02% | 1.80x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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