Dstillery Audiences

BURGER KING

Audience Size: 4.3 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.78% 1.36x
Readers of Caribbean Content 1.80% 1.31x
Readers of Puerto Rican Content 1.36% 1.26x
Readers of South American Content 1.63% 1.26x
Readers of Dominican Republic Content 1.82% 1.26x
Readers of Honduran Content 3.69% 1.22x
Reggaeton Fans 1.98% 1.21x
Readers of Belizean Content 1.74% 1.20x
Readers of Nicaraguan Content 1.50% 1.20x
Readers of African American Content 1.17% 1.20x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Everlane.

Location Composition Index
Everlane 0.04% 7.09x
Calvin Klein 0.47% 6.64x
Forever 21 1.81% 6.40x
Express Outlets 0.18% 6.38x
Levi Strauss 0.46% 6.35x
Zumiez 1.49% 6.32x
Hollister 0.78% 6.18x
Journeys 1.24% 5.83x
Express 1.06% 5.71x
Uniqlo 0.44% 5.63x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.02% 1.72x
Memphis News 0.10% 1.53x
Consumer Rewards 0.06% 1.51x
Drawing & Animation 0.01% 1.49x
Niche Dating Websites 0.24% 1.47x
Survey Websites 0.01% 1.46x
Spanish Lifestyle & Health 0.07% 1.43x
Central & South American News 0.11% 1.42x
Caribbean Cluster 0.15% 1.36x
Franco-African Cluster 0.02% 1.34x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female