Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.03% | 1.69x |
| Restaurant Supply Shoppers | 0.12% | 1.38x |
| Readers of Puerto Rican Content | 2.82% | 1.22x |
| Holiday Season Electronics and Game Deal Shoppers | 1.61% | 1.19x |
| Florida County and Local Fair Visitors | 3.69% | 1.19x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.64% | 1.18x |
| Readers of Spanish Content | 1.50% | 1.17x |
| Readers of Mexican Content | 1.90% | 1.17x |
| True Crime Podcast Listeners | 0.68% | 1.17x |
| Holiday Season Home Improvement Deal Shoppers | 1.52% | 1.17x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Belk.
| Location | Composition | Index |
| Belk | 1.55% | 3.17x |
| Lane Bryant | 4.12% | 3.15x |
| Express Outlets | 0.67% | 3.15x |
| Charlotte Russe | 0.35% | 3.10x |
| Buckle | 4.97% | 3.09x |
| Aeropostale | 4.19% | 3.07x |
| Mens Wearhouse | 6.09% | 3.06x |
| Maurices | 7.06% | 3.03x |
| Hollister | 2.94% | 3.03x |
| Victoria's Secret | 7.18% | 3.00x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Canada Culture and Tourism.
| Content Affinity | Composition | Index |
| Canada Culture and Tourism | 0.04% | 3.78x |
| African-American Hair | 0.02% | 2.78x |
| Turkey & Iran Cluster | 0.02% | 2.66x |
| Science Education & Academia | 0.01% | 2.58x |
| Canada Travel & Tourism | 0.01% | 2.18x |
| Lacrosse College Athletics | 0.01% | 2.15x |
| Bridal Fashion | 0.01% | 2.12x |
| Women Shoppers | 0.01% | 1.94x |
| Quebec Vacations | 0.01% | 1.89x |
| Home Remodeling | 0.04% | 1.80x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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