Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.45x |
| Readers of Caribbean Content | 2.03% | 1.36x |
| Readers of Dominican Republic Content | 1.87% | 1.34x |
| Hip Hop Fans | 1.61% | 1.31x |
| Caribbean Trip Planners | 1.66% | 1.28x |
| Readers of South American Content | 1.83% | 1.27x |
| Readers of African American Content | 1.24% | 1.26x |
| Readers of Jamaican Content | 1.24% | 1.26x |
| Readers of Honduran Content | 3.66% | 1.25x |
| Colombia Trip Planners | 1.85% | 1.23x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 5.99x |
| Express Outlets | 0.31% | 5.57x |
| Hollister | 1.34% | 5.24x |
| Zumiez | 2.21% | 5.21x |
| Forever 21 | 2.71% | 5.05x |
| Aeropostale | 2.17% | 4.99x |
| Levi Strauss | 0.66% | 4.98x |
| Charlotte Russe | 1.31% | 4.92x |
| Belk | 1.09% | 4.88x |
| Journeys | 2.10% | 4.82x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 1.92x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.00% | 1.89x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.83x |
| Consumer Rewards | 0.06% | 1.68x |
| Handyman Tools | 0.00% | 1.67x |
| Niche Dating Websites | 0.25% | 1.65x |
| Caribbean Cluster | 0.19% | 1.64x |
| Men's Fashion Shopping | 0.01% | 1.53x |
| Central & South American News | 0.13% | 1.50x |
| Decoration & Fabric | 0.00% | 1.45x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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