Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 37 thousand unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.99% | 1.33x |
| Readers of Caribbean Content | 1.93% | 1.30x |
| Readers of El Salvadoran Content | 1.82% | 1.26x |
| Readers of Dominican Republic Content | 2.03% | 1.25x |
| Readers of South American Content | 1.66% | 1.25x |
| Readers of Puerto Rican Content | 1.49% | 1.24x |
| Reggaeton Fans | 2.21% | 1.24x |
| Readers of African American Content | 1.26% | 1.23x |
| Readers of Panamanian Content | 1.58% | 1.23x |
| Readers of Belizean Content | 1.88% | 1.22x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.50% | 13.99x |
| Lululemon | 0.48% | 6.58x |
| Michael Kors | 0.74% | 6.18x |
| Free People | 0.18% | 5.66x |
| Patagonia | 0.25% | 4.11x |
| Club Monaco | 0.43% | 4.11x |
| Brooks Brothers | 1.83% | 3.95x |
| Banana Republic | 1.81% | 3.54x |
| Gymboree | 0.91% | 3.04x |
| J. Crew | 1.19% | 2.78x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) | 0.01% | 1.89x |
| Men's Fashion Shopping | 0.02% | 1.81x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.68x |
| Survey Websites | 0.01% | 1.60x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.58x |
| Central & South American News | 0.14% | 1.53x |
| Latin American News | 0.17% | 1.51x |
| French Education | 0.01% | 1.46x |
| Niche Dating Websites | 0.26% | 1.46x |
| Memes & Comedy | 0.04% | 1.45x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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