Dstillery Audiences

BURGER KING

Audience Size: 10.6 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.45x
Readers of Dominican Republic Content 1.46% 1.21x
Readers of Caribbean Content 1.64% 1.19x
Dodge Vehicle Shoppers 1.32% 1.14x
Readers of Honduran Content 1.87% 1.14x
Hip Hop Fans 1.52% 1.14x
Readers of Colombian Content 1.36% 1.13x
Tractor Shoppers 1.27% 1.13x
Readers of South American Content 1.57% 1.12x
Readers of Puerto Rican Content 1.37% 1.11x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Everlane.

Location Composition Index
Everlane 0.07% 4.87x
Express Outlets 0.49% 4.87x
Aeropostale 2.11% 4.71x
Belk 1.09% 4.68x
The Childrens Place 3.79% 4.60x
Zumiez 3.13% 4.59x
Hollister 1.91% 4.57x
Charlotte Russe 1.47% 4.53x
Forever 21 3.34% 4.52x
Levi Strauss 0.70% 4.50x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.73x
Consumer Rewards 0.04% 1.63x
Memphis News 0.11% 1.58x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.46x
Chat Rooms 0.02% 1.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.41x
Niche Dating Websites 0.22% 1.38x
Central & South American News 0.13% 1.37x
Nebraska Cluster 0.71% 1.32x
Bowling 0.09% 1.32x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female