Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Media Buying Professionals.
| Interest | Composition | Index |
| Media Buying Professionals | 1.86% | 2.61x |
| Arizona Wildcats Fans | 2.27% | 2.60x |
| Market Intelligence Researchers | 1.65% | 2.51x |
| Readers of Pakistani Content | 1.45% | 2.45x |
| Business News Readers | 1.65% | 2.44x |
| SEC Fans | 2.69% | 2.38x |
| WWE and Pro Wrestling Fans | 2.07% | 2.33x |
| Aspen Skiers and Snowboarders | 3.10% | 2.31x |
| Venture Capitalists | 1.86% | 2.31x |
| Mature Parents | 2.07% | 2.28x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.23% | 5.24x |
| Forever 21 | 1.83% | 4.94x |
| Aeropostale | 3.11% | 4.91x |
| Victoria's Secret | 4.60% | 4.60x |
| Eddie Bauer | 1.28% | 4.31x |
| Gap | 2.41% | 4.30x |
| Maurices | 4.52% | 4.26x |
| Charlotte Russe | 0.30% | 4.21x |
| Express Outlets | 0.38% | 4.20x |
| Mens Wearhouse | 3.34% | 4.18x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Tiny & Modular Home Researchers.
| Content Affinity | Composition | Index |
| Tiny & Modular Home Researchers | 0.62% | 4.68x |
| Colorado Cluster | 1.45% | 3.90x |
| Hometown Livability | 1.03% | 3.90x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 3.79x |
| Lacrosse College Athletics | 0.03% | 3.79x |
| Italy Cluster | 0.03% | 3.77x |
| Local & Travel England - East Midlands | 0.02% | 3.72x |
| Writing Resources | 0.04% | 3.70x |
| Auto Body Upkeep & Repair Researchers | 0.10% | 3.68x |
| Northern California Cluster | 0.83% | 3.67x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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