Dstillery Audiences

BURGER KING

Audience Size: 4 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.03% 1.69x
Restaurant Supply Shoppers 0.12% 1.38x
Readers of Puerto Rican Content 2.82% 1.22x
Holiday Season Electronics and Game Deal Shoppers 1.61% 1.19x
Florida County and Local Fair Visitors 3.69% 1.19x
Holiday Season Low-Cost Retail Deal Shoppers 1.64% 1.18x
Readers of Spanish Content 1.50% 1.17x
Readers of Mexican Content 1.90% 1.17x
True Crime Podcast Listeners 0.68% 1.17x
Holiday Season Home Improvement Deal Shoppers 1.52% 1.17x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Belk.

Location Composition Index
Belk 1.55% 3.17x
Lane Bryant 4.12% 3.15x
Express Outlets 0.67% 3.15x
Charlotte Russe 0.35% 3.10x
Buckle 4.97% 3.09x
Aeropostale 4.19% 3.07x
Mens Wearhouse 6.09% 3.06x
Maurices 7.06% 3.03x
Hollister 2.94% 3.03x
Victoria's Secret 7.18% 3.00x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Canada Culture and Tourism.

Content Affinity Composition Index
Canada Culture and Tourism 0.04% 3.78x
African-American Hair 0.02% 2.78x
Turkey & Iran Cluster 0.02% 2.66x
Science Education & Academia 0.01% 2.58x
Canada Travel & Tourism 0.01% 2.18x
Lacrosse College Athletics 0.01% 2.15x
Bridal Fashion 0.01% 2.12x
Women Shoppers 0.01% 1.94x
Quebec Vacations 0.01% 1.89x
Home Remodeling 0.04% 1.80x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male