Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.01% | 2.13x |
| Social Distancing Content Readers | 0.01% | 1.76x |
| Small Business COVID-19 Relief Researchers | 0.01% | 1.68x |
| Home-Made Face Mask Researchers | 0.02% | 1.47x |
| Michigan County and Local Fair Visitors | 4.66% | 1.42x |
| Retirement Planning Amid Covid-19 | 0.04% | 1.41x |
| Midwestern Voters | 3.55% | 1.31x |
| Online Payroll Services Users | 2.69% | 1.29x |
| Ohio County and Local Fair Visitors | 3.99% | 1.25x |
| WWE and Pro Wrestling Fans | 2.84% | 1.24x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.15% | 4.61x |
| Charlotte Russe | 0.31% | 4.05x |
| Lane Bryant | 2.58% | 3.96x |
| Hollister | 2.34% | 3.95x |
| Aeropostale | 3.30% | 3.94x |
| The Childrens Place | 4.84% | 3.94x |
| Levi Strauss | 0.01% | 3.92x |
| Carhartt | 23.47% | 3.84x |
| Belk | 0.77% | 3.83x |
| Old Navy | 4.82% | 3.83x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.01% | 2.43x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.40x |
| Tattoos & Costumes | 0.02% | 2.31x |
| Malaya | 0.01% | 2.29x |
| Canada Online Shopping Cluster | 0.01% | 2.07x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.03x |
| Quebec Vacations | 0.06% | 1.99x |
| Right Wing Blogs - Political Activism | 0.03% | 1.93x |
| Office Furniture Design | 0.01% | 1.86x |
| Job Interview Process | 0.04% | 1.80x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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