Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.01% | 1.25x |
| Mobile Phone Purchase Intenders | 3.02% | 1.25x |
| Farming Simulator Video Game Fans | 3.48% | 1.24x |
| Mowing Equipment Shoppers | 3.11% | 1.22x |
| Cabin Rental Researchers | 4.04% | 1.21x |
| Cadillac Vehicle Shoppers | 3.17% | 1.20x |
| Truck Shoppers | 3.23% | 1.20x |
| Nintendo Enthusiasts | 2.74% | 1.20x |
| Chain Pizzeria Fans | 3.24% | 1.20x |
| Call of Duty Enthusiasts | 3.19% | 1.19x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 2.57% | 3.63x |
| Victoria's Secret | 4.16% | 3.56x |
| Express Outlets | 0.45% | 3.41x |
| Forever 21 | 1.42% | 3.36x |
| Mens Wearhouse | 3.71% | 3.36x |
| Hollister | 1.62% | 3.36x |
| Hugo Boss | 0.54% | 3.33x |
| Gymboree | 1.97% | 3.33x |
| Buckle | 2.58% | 3.32x |
| Lane Bryant | 2.48% | 3.31x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.01% | 4.33x |
| Holiday Gifts | 0.03% | 3.82x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.01% | 2.96x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.03% | 2.65x |
| Roleplay & Fantasy Games | 0.02% | 2.52x |
| Bird Watching | 0.05% | 2.38x |
| Robotics | 0.02% | 2.26x |
| Auctions & Repossessions | 0.03% | 2.20x |
| Vaping | 0.05% | 2.17x |
| Hobby Drones & Remote-Controlled Cars | 0.03% | 1.97x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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