
Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Burger King audience.

INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Essential Oils Enthusiasts.
Interest | Composition | Index |
Essential Oils Enthusiasts | 0.03% | 1.69x |
Restaurant Supply Shoppers | 0.12% | 1.38x |
Readers of Puerto Rican Content | 2.82% | 1.22x |
Holiday Season Electronics and Game Deal Shoppers | 1.61% | 1.19x |
Florida County and Local Fair Visitors | 3.69% | 1.19x |
Holiday Season Low-Cost Retail Deal Shoppers | 1.64% | 1.18x |
Readers of Spanish Content | 1.50% | 1.17x |
Readers of Mexican Content | 1.90% | 1.17x |
True Crime Podcast Listeners | 0.68% | 1.17x |
Holiday Season Home Improvement Deal Shoppers | 1.52% | 1.17x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Belk.
Location | Composition | Index |
Belk | 1.55% | 3.17x |
Lane Bryant | 4.12% | 3.15x |
Express Outlets | 0.67% | 3.15x |
Charlotte Russe | 0.35% | 3.10x |
Buckle | 4.97% | 3.09x |
Aeropostale | 4.19% | 3.07x |
Mens Wearhouse | 6.09% | 3.06x |
Maurices | 7.06% | 3.03x |
Hollister | 2.94% | 3.03x |
Victoria's Secret | 7.18% | 3.00x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Canada Culture and Tourism.
Content Affinity | Composition | Index |
Canada Culture and Tourism | 0.04% | 3.78x |
African-American Hair | 0.02% | 2.78x |
Turkey & Iran Cluster | 0.02% | 2.66x |
Science Education & Academia | 0.01% | 2.58x |
Canada Travel & Tourism | 0.01% | 2.18x |
Lacrosse College Athletics | 0.01% | 2.15x |
Bridal Fashion | 0.01% | 2.12x |
Women Shoppers | 0.01% | 1.94x |
Quebec Vacations | 0.01% | 1.89x |
Home Remodeling | 0.04% | 1.80x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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