Dstillery Audiences

BURGER KING

Audience Size: 8.9 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.03% 1.32x
Muscle Car Shoppers 2.66% 1.25x
Dodge Vehicle Shoppers 2.64% 1.25x
Cabin Rental Researchers 3.10% 1.25x
WWE and Pro Wrestling Fans 2.50% 1.25x
Chain Pizzeria Fans 2.93% 1.24x
Disability Insurance Researchers 2.88% 1.24x
Truck Shoppers 2.57% 1.23x
Automotive Auctions Enthusiasts 2.79% 1.23x
Diesel Vehicle Shoppers 2.49% 1.23x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.23% 4.21x
Levi Strauss 0.43% 4.12x
Hollister 4.06% 4.02x
Lane Bryant 3.79% 3.93x
The Childrens Place 7.64% 3.92x
Topshop 0.28% 3.90x
Aeropostale 5.25% 3.89x
Abercrombie & Fitch 0.87% 3.88x
Belk 1.09% 3.84x
Old Navy 7.50% 3.84x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.02% 1.61x
Niche Dating Websites 0.47% 1.53x
Audio Clips & Sound Effects 0.04% 1.48x
Survival Guides 0.01% 1.47x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.46x
Gadgets 0.02% 1.43x
Flower Shopping 0.04% 1.42x
Hobby Drones & Remote-Controlled Cars 0.07% 1.41x
Florida Naples News Cluster 0.73% 1.38x
Chat Rooms 0.02% 1.36x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female