Dstillery Audiences

BURGER KING

Audience Size: 4.5 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.01% 2.13x
Social Distancing Content Readers 0.01% 1.76x
Small Business COVID-19 Relief Researchers 0.01% 1.68x
Home-Made Face Mask Researchers 0.02% 1.47x
Michigan County and Local Fair Visitors 4.66% 1.42x
Retirement Planning Amid Covid-19 0.04% 1.41x
Midwestern Voters 3.55% 1.31x
Online Payroll Services Users 2.69% 1.29x
Ohio County and Local Fair Visitors 3.99% 1.25x
WWE and Pro Wrestling Fans 2.84% 1.24x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Maurices.

Location Composition Index
Maurices 1.15% 4.61x
Charlotte Russe 0.31% 4.05x
Lane Bryant 2.58% 3.96x
Hollister 2.34% 3.95x
Aeropostale 3.30% 3.94x
The Childrens Place 4.84% 3.94x
Levi Strauss 0.01% 3.92x
Carhartt 23.47% 3.84x
Belk 0.77% 3.83x
Old Navy 4.82% 3.83x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.01% 2.43x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.40x
Tattoos & Costumes 0.02% 2.31x
Malaya 0.01% 2.29x
Canada Online Shopping Cluster 0.01% 2.07x
France Online Music & Quiz Content Cluster 0.03% 2.03x
Quebec Vacations 0.06% 1.99x
Right Wing Blogs - Political Activism 0.03% 1.93x
Office Furniture Design 0.01% 1.86x
Job Interview Process 0.04% 1.80x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female