Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.45x |
| Hip Hop Fans | 2.72% | 1.18x |
| Ohio County and Local Fair Visitors | 2.74% | 1.18x |
| Automotive Auctions Enthusiasts | 2.64% | 1.16x |
| Cabin Rental Researchers | 2.72% | 1.16x |
| Muscle Car Shoppers | 2.41% | 1.15x |
| Dodge Vehicle Shoppers | 2.56% | 1.14x |
| The Walking Dead Fans | 2.41% | 1.13x |
| Auto Body Shoppers | 2.67% | 1.13x |
| Readers of Caribbean Content | 2.27% | 1.13x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.73% | 3.92x |
| Charlotte Russe | 2.89% | 3.90x |
| Hollister | 2.83% | 3.86x |
| Forever 21 | 3.57% | 3.80x |
| Levi Strauss | 1.32% | 3.78x |
| Topshop | 0.27% | 3.77x |
| The Childrens Place | 5.32% | 3.74x |
| Zumiez | 4.59% | 3.74x |
| Aeropostale | 3.32% | 3.73x |
| Belk | 0.80% | 3.68x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.28x |
| Niche Dating Websites | 0.38% | 1.42x |
| Consumer Rewards | 0.03% | 1.41x |
| General Interest | 0.02% | 1.40x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.31x |
| Indiana Finance & Business Cluster | 0.68% | 1.30x |
| Detroit News | 1.38% | 1.30x |
| Michigan Cluster | 2.50% | 1.28x |
| Seventh-day Adventist Church | 0.02% | 1.28x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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