Dstillery Audiences

BURGER KING

Audience Size: 2 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 4.03% 1.39x
Florida Trip Planners 1.53% 1.28x
Coupon Researchers 0.72% 1.27x
Godiva Chocolate Fans 0.78% 1.23x
Halloween Decorations Shoppers 1.74% 1.20x
Misc-Deal Seekers or Coupon Shoppers 0.90% 1.20x
Sweet Tooths 1.44% 1.20x
Black Friday Big Box Deal Shoppers 1.45% 1.20x
Halloween Enthusiasts 1.29% 1.20x
Florida Atlantic Coast Trip Planners 1.70% 1.19x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Express Outlets.

Location Composition Index
Express Outlets 0.31% 4.35x
Aeropostale 1.91% 4.27x
Mens Wearhouse 1.76% 4.18x
Lane Bryant 1.11% 4.17x
Charlotte Russe 0.48% 4.16x
Levi Strauss 0.52% 4.11x
Hollister 1.08% 4.09x
The Childrens Place 1.36% 4.07x
Forever 21 0.91% 3.98x
Calvin Klein 0.11% 3.96x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.01% 4.61x
Canadian News 0.03% 4.13x
Engineering 0.01% 2.79x
Painting & Renovation 0.02% 2.48x
College Sports 0.01% 2.36x
Internet Radio 0.01% 2.12x
Women Shoppers 0.01% 1.94x
Poland Cluster 0.05% 1.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 1.80x
Personal Finance Researchers 0.02% 1.80x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female