Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.03% | 1.69x |
| Restaurant Supply Shoppers | 0.15% | 1.30x |
| Michigan County and Local Fair Visitors | 3.23% | 1.19x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.07% | 1.18x |
| Cabin Rental Researchers | 3.91% | 1.16x |
| Winter Holiday Celebrators | 2.05% | 1.16x |
| Louisiana Trip Planners | 2.47% | 1.16x |
| Buick Vehicle Shoppers | 3.10% | 1.15x |
| Holiday Season Sporting Goods Deal Shoppers | 2.05% | 1.15x |
| Holiday Season Electronics and Game Deal Shoppers | 1.78% | 1.14x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Belk.
| Location | Composition | Index |
| Belk | 2.04% | 1.93x |
| Maurices | 9.04% | 1.92x |
| Lane Bryant | 5.55% | 1.91x |
| Express Outlets | 0.99% | 1.90x |
| Buckle | 6.48% | 1.90x |
| Mens Wearhouse | 7.90% | 1.88x |
| Aeropostale | 5.57% | 1.88x |
| Charlotte Russe | 0.47% | 1.88x |
| Hollister | 3.99% | 1.86x |
| Victoria's Secret | 9.40% | 1.85x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.02% | 2.01x |
| Bulgaria Cluster | 0.02% | 1.98x |
| Beach Vacations | 0.01% | 1.86x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.69x |
| Corporate Employment Pages | 0.02% | 1.67x |
| Power Tools | 0.08% | 1.67x |
| Farming & Agriculture | 0.02% | 1.63x |
| Bridal Fashion | 0.01% | 1.61x |
| Fire Fighting | 0.01% | 1.51x |
| Low Budget Shoppers | 0.03% | 1.45x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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