Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 3.19% | 1.29x |
| Automotive Auctions Enthusiasts | 2.88% | 1.26x |
| Chain Pizzeria Fans | 3.08% | 1.24x |
| Ohio County and Local Fair Visitors | 3.11% | 1.23x |
| Military Servicemembers & Veterans | 2.76% | 1.23x |
| Auto Body Shoppers | 2.79% | 1.22x |
| Readers of Caribbean Content | 2.48% | 1.22x |
| Cabin Rental Researchers | 3.01% | 1.22x |
| Dodge Vehicle Shoppers | 2.73% | 1.21x |
| Readers of Honduran Content | 2.34% | 1.19x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.08% | 3.99x |
| Charlotte Russe | 3.41% | 3.96x |
| Hollister | 3.68% | 3.88x |
| Topshop | 0.33% | 3.86x |
| The Childrens Place | 7.19% | 3.75x |
| Aeropostale | 4.91% | 3.74x |
| Express Outlets | 0.82% | 3.74x |
| Forever 21 | 3.84% | 3.73x |
| Lane Bryant | 3.58% | 3.71x |
| Old Navy | 7.30% | 3.69x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.02% | 1.62x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.56x |
| Franco-African Cluster | 0.02% | 1.53x |
| Scotland Travel | 0.02% | 1.47x |
| Bowling | 0.12% | 1.47x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.06% | 1.46x |
| Central & South American News | 0.20% | 1.44x |
| Instagram Management | 0.02% | 1.40x |
| Auctions & Repossessions | 0.07% | 1.39x |
| Beach & Intimate Wear | 0.04% | 1.38x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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