Dstillery Audiences

BURGER KING

Audience Size: 1 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 1.86% 2.61x
Arizona Wildcats Fans 2.27% 2.60x
Market Intelligence Researchers 1.65% 2.51x
Readers of Pakistani Content 1.45% 2.45x
Business News Readers 1.65% 2.44x
SEC Fans 2.69% 2.38x
WWE and Pro Wrestling Fans 2.07% 2.33x
Aspen Skiers and Snowboarders 3.10% 2.31x
Venture Capitalists 1.86% 2.31x
Mature Parents 2.07% 2.28x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.23% 5.24x
Forever 21 1.83% 4.94x
Aeropostale 3.11% 4.91x
Victoria's Secret 4.60% 4.60x
Eddie Bauer 1.28% 4.31x
Gap 2.41% 4.30x
Maurices 4.52% 4.26x
Charlotte Russe 0.30% 4.21x
Express Outlets 0.38% 4.20x
Mens Wearhouse 3.34% 4.18x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Tiny & Modular Home Researchers.

Content Affinity Composition Index
Tiny & Modular Home Researchers 0.62% 4.68x
Colorado Cluster 1.45% 3.90x
Hometown Livability 1.03% 3.90x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 3.79x
Lacrosse College Athletics 0.03% 3.79x
Italy Cluster 0.03% 3.77x
Local & Travel England - East Midlands 0.02% 3.72x
Writing Resources 0.04% 3.70x
Auto Body Upkeep & Repair Researchers 0.10% 3.68x
Northern California Cluster 0.83% 3.67x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male