Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 4.01% | 1.24x |
| Michigan County and Local Fair Visitors | 3.42% | 1.23x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.38% | 1.19x |
| Holiday Season Sporting Goods Deal Shoppers | 2.40% | 1.18x |
| Florida County and Local Fair Visitors | 3.47% | 1.18x |
| Florida Gulf Coast Travel Researchers | 3.43% | 1.17x |
| Ohio County and Local Fair Visitors | 2.98% | 1.17x |
| Southeastern Voters | 2.92% | 1.16x |
| Softball Enthusiasts | 3.11% | 1.16x |
| Tattoo Fans | 2.91% | 1.16x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.99% | 1.89x |
| Aeropostale | 2.86% | 1.86x |
| Belk | 0.93% | 1.84x |
| Lane Bryant | 2.73% | 1.84x |
| Express Outlets | 0.54% | 1.83x |
| Buckle | 3.20% | 1.82x |
| Victoria's Secret | 4.75% | 1.80x |
| Mens Wearhouse | 3.91% | 1.78x |
| Journeys | 4.45% | 1.77x |
| Hollister | 1.97% | 1.77x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.01% | 3.91x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 3.23x |
| Moving & Storage | 0.01% | 2.16x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 2.13x |
| Auto Body Upkeep & Repair Researchers | 0.02% | 1.97x |
| Fashion & Retail | 0.02% | 1.82x |
| Beach Vacations | 0.03% | 1.75x |
| Discount Shopping | 0.01% | 1.65x |
| Farming & Agriculture | 0.02% | 1.56x |
| Arthritis & Bones | 0.01% | 1.55x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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