Dstillery Audiences

BURGER KING

Audience Size: 8.6 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.45x
Readers of Caribbean Content 2.03% 1.36x
Readers of Dominican Republic Content 1.87% 1.34x
Hip Hop Fans 1.61% 1.31x
Caribbean Trip Planners 1.66% 1.28x
Readers of South American Content 1.83% 1.27x
Readers of African American Content 1.24% 1.26x
Readers of Jamaican Content 1.24% 1.26x
Readers of Honduran Content 3.66% 1.25x
Colombia Trip Planners 1.85% 1.23x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Everlane.

Location Composition Index
Everlane 0.07% 5.99x
Express Outlets 0.31% 5.57x
Hollister 1.34% 5.24x
Zumiez 2.21% 5.21x
Forever 21 2.71% 5.05x
Aeropostale 2.17% 4.99x
Levi Strauss 0.66% 4.98x
Charlotte Russe 1.31% 4.92x
Belk 1.09% 4.88x
Journeys 2.10% 4.82x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 1.92x
Assorted Topics (Viral Media, Paid Traffic) 0.00% 1.89x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.83x
Consumer Rewards 0.06% 1.68x
Handyman Tools 0.00% 1.67x
Niche Dating Websites 0.25% 1.65x
Caribbean Cluster 0.19% 1.64x
Men's Fashion Shopping 0.01% 1.53x
Central & South American News 0.13% 1.50x
Decoration & Fabric 0.00% 1.45x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female