Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.78% | 1.36x |
| Readers of Caribbean Content | 1.80% | 1.31x |
| Readers of Puerto Rican Content | 1.36% | 1.26x |
| Readers of South American Content | 1.63% | 1.26x |
| Readers of Dominican Republic Content | 1.82% | 1.26x |
| Readers of Honduran Content | 3.69% | 1.22x |
| Reggaeton Fans | 1.98% | 1.21x |
| Readers of Belizean Content | 1.74% | 1.20x |
| Readers of Nicaraguan Content | 1.50% | 1.20x |
| Readers of African American Content | 1.17% | 1.20x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.04% | 7.09x |
| Calvin Klein | 0.47% | 6.64x |
| Forever 21 | 1.81% | 6.40x |
| Express Outlets | 0.18% | 6.38x |
| Levi Strauss | 0.46% | 6.35x |
| Zumiez | 1.49% | 6.32x |
| Hollister | 0.78% | 6.18x |
| Journeys | 1.24% | 5.83x |
| Express | 1.06% | 5.71x |
| Uniqlo | 0.44% | 5.63x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.02% | 1.72x |
| Memphis News | 0.10% | 1.53x |
| Consumer Rewards | 0.06% | 1.51x |
| Drawing & Animation | 0.01% | 1.49x |
| Niche Dating Websites | 0.24% | 1.47x |
| Survey Websites | 0.01% | 1.46x |
| Spanish Lifestyle & Health | 0.07% | 1.43x |
| Central & South American News | 0.11% | 1.42x |
| Caribbean Cluster | 0.15% | 1.36x |
| Franco-African Cluster | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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