Dstillery Audiences

BURGER KING

Audience Size: 5.5 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 4.01% 1.24x
Michigan County and Local Fair Visitors 3.42% 1.23x
Holiday Season Low-Cost Retail Deal Shoppers 2.38% 1.19x
Holiday Season Sporting Goods Deal Shoppers 2.40% 1.18x
Florida County and Local Fair Visitors 3.47% 1.18x
Florida Gulf Coast Travel Researchers 3.43% 1.17x
Ohio County and Local Fair Visitors 2.98% 1.17x
Southeastern Voters 2.92% 1.16x
Softball Enthusiasts 3.11% 1.16x
Tattoo Fans 2.91% 1.16x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Maurices.

Location Composition Index
Maurices 4.99% 1.89x
Aeropostale 2.86% 1.86x
Belk 0.93% 1.84x
Lane Bryant 2.73% 1.84x
Express Outlets 0.54% 1.83x
Buckle 3.20% 1.82x
Victoria's Secret 4.75% 1.80x
Mens Wearhouse 3.91% 1.78x
Journeys 4.45% 1.77x
Hollister 1.97% 1.77x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.01% 3.91x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.23x
Moving & Storage 0.01% 2.16x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.02% 2.13x
Auto Body Upkeep & Repair Researchers 0.02% 1.97x
Fashion & Retail 0.02% 1.82x
Beach Vacations 0.03% 1.75x
Discount Shopping 0.01% 1.65x
Farming & Agriculture 0.02% 1.56x
Arthritis & Bones 0.01% 1.55x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female