Dstillery Audiences

BURGER KING

Audience Size: 10.9 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.45x
Hip Hop Fans 2.72% 1.18x
Ohio County and Local Fair Visitors 2.74% 1.18x
Automotive Auctions Enthusiasts 2.64% 1.16x
Cabin Rental Researchers 2.72% 1.16x
Muscle Car Shoppers 2.41% 1.15x
Dodge Vehicle Shoppers 2.56% 1.14x
The Walking Dead Fans 2.41% 1.13x
Auto Body Shoppers 2.67% 1.13x
Readers of Caribbean Content 2.27% 1.13x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Express Outlets.

Location Composition Index
Express Outlets 0.73% 3.92x
Charlotte Russe 2.89% 3.90x
Hollister 2.83% 3.86x
Forever 21 3.57% 3.80x
Levi Strauss 1.32% 3.78x
Topshop 0.27% 3.77x
The Childrens Place 5.32% 3.74x
Zumiez 4.59% 3.74x
Aeropostale 3.32% 3.73x
Belk 0.80% 3.68x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.28x
Niche Dating Websites 0.38% 1.42x
Consumer Rewards 0.03% 1.41x
General Interest 0.02% 1.40x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.31x
Indiana Finance & Business Cluster 0.68% 1.30x
Detroit News 1.38% 1.30x
Michigan Cluster 2.50% 1.28x
Seventh-day Adventist Church 0.02% 1.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.26x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female