Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.08% | 1.35x |
| Midwestern Voters | 3.36% | 1.26x |
| Travel Insurance and Safety Researchers | 3.47% | 1.25x |
| Hip Hop Fans | 2.46% | 1.25x |
| Credit Union Researchers | 2.91% | 1.23x |
| Automotive Auctions Enthusiasts | 3.43% | 1.23x |
| Grand Theft Auto Video Game Fans | 3.04% | 1.23x |
| Ohio County and Local Fair Visitors | 3.75% | 1.22x |
| Restaurant News Readers | 2.95% | 1.22x |
| Buick Vehicle Shoppers | 3.32% | 1.22x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 1.82% | 3.76x |
| Victoria's Secret | 2.92% | 3.61x |
| Express Outlets | 0.33% | 3.48x |
| Hollister | 1.07% | 3.44x |
| Mens Wearhouse | 3.31% | 3.41x |
| Gymboree | 1.40% | 3.37x |
| Maurices | 3.67% | 3.36x |
| Lane Bryant | 2.04% | 3.35x |
| Old Navy | 3.54% | 3.30x |
| Buckle | 1.75% | 3.28x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.18x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 2.71x |
| Local & Travel England - East Midlands | 0.02% | 2.14x |
| Holistic Medicine | 0.02% | 2.06x |
| Higher-End Fashion Brands | 0.01% | 2.06x |
| Networking Marketing | 0.07% | 1.91x |
| Canadian News | 0.04% | 1.89x |
| Canada Travel & Tourism | 0.03% | 1.87x |
| Hair & Beauty | 0.08% | 1.79x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.77x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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