Dstillery Audiences

BURGER KING

Audience Size: 10.5 Million Devices

Explore the Burger King Audience

Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Burger King audience.

Dstillery Crafted Audiences

INTERESTS

The Burger King audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Burger King audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.19% 1.29x
Automotive Auctions Enthusiasts 2.88% 1.26x
Chain Pizzeria Fans 3.08% 1.24x
Ohio County and Local Fair Visitors 3.11% 1.23x
Military Servicemembers & Veterans 2.76% 1.23x
Auto Body Shoppers 2.79% 1.22x
Readers of Caribbean Content 2.48% 1.22x
Cabin Rental Researchers 3.01% 1.22x
Dodge Vehicle Shoppers 2.73% 1.21x
Readers of Honduran Content 2.34% 1.19x
Composition Percentage: The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Burger King audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Burger King audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.08% 3.99x
Charlotte Russe 3.41% 3.96x
Hollister 3.68% 3.88x
Topshop 0.33% 3.86x
The Childrens Place 7.19% 3.75x
Aeropostale 4.91% 3.74x
Express Outlets 0.82% 3.74x
Forever 21 3.84% 3.73x
Lane Bryant 3.58% 3.71x
Old Navy 7.30% 3.69x
Composition Percentage: The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Burger King audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.02% 1.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.56x
Franco-African Cluster 0.02% 1.53x
Scotland Travel 0.02% 1.47x
Bowling 0.12% 1.47x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.06% 1.46x
Central & South American News 0.20% 1.44x
Instagram Management 0.02% 1.40x
Auctions & Repossessions 0.07% 1.39x
Beach & Intimate Wear 0.04% 1.38x
Composition Percentage: The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Burger King audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female