Explore the Burger King Audience
Below you'll find more information about the Burger King audience, broken down in different categories based on their digital and physical behaviors. These are 9.9 million unique devices whose actions qualify for the Burger King audience.
INTERESTS
The Burger King audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Burger King audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.31% | 1.25x |
| Readers of Puerto Rican Content | 2.57% | 1.25x |
| Hip Hop Fans | 2.62% | 1.24x |
| Readers of Caribbean Content | 2.44% | 1.23x |
| Cabin Rental Researchers | 2.88% | 1.21x |
| Readers of Dominican Republic Content | 2.29% | 1.20x |
| Readers of El Salvadoran Content | 2.39% | 1.19x |
| Readers of Cuban Content | 1.86% | 1.19x |
| Readers of Panamanian Content | 2.35% | 1.19x |
| Fragrance Shoppers | 2.70% | 1.18x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Interest attribute.
Index: A comparison of the Burger King audience to the internet population.
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APPAREL RETAILERS
The Burger King audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Burger King audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.88% | 4.15x |
| Levi Strauss | 0.84% | 4.12x |
| Hollister | 4.27% | 3.99x |
| Topshop | 0.32% | 3.93x |
| Lane Bryant | 3.95% | 3.89x |
| Abercrombie & Fitch | 1.37% | 3.88x |
| The Childrens Place | 7.98% | 3.87x |
| Aeropostale | 5.52% | 3.86x |
| Forever 21 | 4.13% | 3.84x |
| Mens Wearhouse | 6.60% | 3.83x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Location attribute.
Index: A comparison of the Burger King audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Burger King audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.80x |
| Central & South American News | 0.21% | 1.55x |
| LGBTQ Advocacy | 0.87% | 1.51x |
| Latin American Spanish Language News | 0.37% | 1.48x |
| Memphis News | 0.14% | 1.46x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.06% | 1.45x |
| Survival Guides | 0.02% | 1.45x |
| Cuba & Mexico Media | 0.04% | 1.42x |
| Writing Resources | 0.11% | 1.39x |
| Niche Dating Websites | 0.41% | 1.37x |
Composition Percentage:
The overlap percentage between the Burger King audience and the Content Affinity attribute.
Index: A comparison of the Burger King audience to the internet population.
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DEMOGRAPHICS
The Burger King audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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