Dstillery Audiences

BUY BUY BABY

Audience Size: 101.5 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 101.5 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Detroit Red Wings Fans.

Interest Composition Index
Detroit Red Wings Fans 2.39% 2.74x
Child Car Seat Researchers 3.34% 2.70x
Home Goods Shoppers 3.34% 2.51x
Indianapolis Colts Fans 2.39% 2.48x
Apartment Furniture Shoppers 2.74% 2.44x
Baby Products Buyers 3.22% 2.42x
Crafting Enthusiasts 2.74% 2.31x
Midwestern Voters 2.27% 2.30x
New York Jets Fans 2.27% 2.28x
Minnesota Timberwolves Fans 2.39% 2.21x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.

Location Composition Index
Everlane 0.41% 28.23x
Levi Strauss 2.52% 16.18x
Zara 5.87% 15.44x
Club Monaco 1.96% 15.08x
Express Outlets 1.49% 14.86x
Uniqlo 2.75% 14.58x
Hollister 6.04% 14.47x
Saint Laurent Paris 1.82% 14.12x
Eddie Bauer 3.21% 13.50x
Old Navy 13.77% 13.22x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Detroit News.

Content Affinity Composition Index
Detroit News 2.74% 3.71x
Collectibles - Coins & Sports Cards 0.60% 3.19x
Insurance Cluster 0.60% 3.15x
African-American Hair 0.84% 3.14x
Nebraska Cluster 1.55% 2.73x
Electronic Accessories 1.19% 2.72x
Design Software 0.60% 2.53x
New Parents 1.91% 2.49x
Custom Gifts 0.48% 2.48x
NYC Tourist Attractions 1.79% 2.45x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female