Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 52.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 3.76% | 3.83x |
| Smoky Mountains Trip Planners | 3.55% | 3.30x |
| Cabin Rental Researchers | 3.11% | 2.26x |
| Southeastern Voters | 2.46% | 2.24x |
| Nashville Trip Planners | 2.32% | 2.02x |
| Trendy Denim Shoppers | 2.32% | 1.98x |
| Readers of Puerto Rican Content | 2.10% | 1.90x |
| Florida State Seminoles Fans | 1.88% | 1.85x |
| Painting Hobbyist | 2.32% | 1.81x |
| SEC Fans | 1.88% | 1.73x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.98% | 15.81x |
| Zara | 2.21% | 13.42x |
| Dressbarn | 3.54% | 11.85x |
| Old Navy | 5.14% | 11.68x |
| Zumiez | 2.75% | 11.68x |
| American Eagle Outfitters | 4.62% | 11.57x |
| Charlotte Russe | 1.72% | 10.91x |
| H&M | 2.47% | 10.17x |
| Journeys | 2.13% | 9.97x |
| Armani | 1.32% | 9.94x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 5.43% | 10.29x |
| North Carolina Education | 1.30% | 3.15x |
| Fox News Content Consumers | 1.16% | 2.63x |
| Tennessee News | 1.59% | 2.37x |
| Detroit News | 1.37% | 2.27x |
| Cincinnati Cluster | 1.23% | 2.20x |
| New Orleans Cluster | 1.95% | 2.10x |
| Fashion Cluster | 0.94% | 1.99x |
| Promo Codes | 0.80% | 1.97x |
| Child Development | 1.01% | 1.94x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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