Dstillery Audiences

BUY BUY BABY

Audience Size: 60.6 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 60.6 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 2.86% 4.64x
Shelf-Stable Food Content Readers 1.31% 4.08x
Home-Made Face Mask Researchers 0.75% 3.96x
Telemedicine Content Readers 1.43% 3.83x
Toronto Raptors Fans 4.48% 2.57x
Food Bank Researchers 1.87% 2.56x
St. Louis Cardinals Fans 5.97% 2.49x
Android Fans 5.22% 2.32x
High-End Baby Brand Shoppers 5.97% 2.30x
Denver Nuggets Fans 4.85% 2.30x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.

Location Composition Index
Everlane 0.29% 30.43x
Topshop 0.61% 24.19x
Calvin Klein 0.82% 19.89x
Supreme 0.19% 18.69x
Intermix 1.07% 16.44x
Saint Laurent Paris 1.11% 14.65x
Uniqlo 2.15% 14.34x
Armani 3.34% 13.66x
American Apparel 4.07% 13.55x
Zara 3.26% 12.86x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.36% 5.75x
Liberal Media - Political Activism 1.49% 5.09x
Sewing, Embroidery & Fabrics 1.87% 4.80x
New York City Real Estate Research Cluster 1.49% 4.21x
Female Lifestyle Content Readers 1.12% 3.98x
Medical Supplies and Information 0.36% 3.91x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Homesteading 1.12% 3.77x
East Texas Cluster 1.87% 3.72x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female