Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is United Nations Donors.
| Interest | Composition | Index |
| United Nations Donors | 3.75% | 3.13x |
| Readers of Portuguese Content | 5.42% | 3.12x |
| Surfers | 5.42% | 3.02x |
| Automotive Racing Enthusiasts | 5.00% | 3.01x |
| Soccer Fans | 5.42% | 2.99x |
| Rideshare App Users | 3.33% | 2.97x |
| Smart Home Product Researchers | 5.83% | 2.97x |
| US Judiciary System Researchers | 4.58% | 2.93x |
| Physicians | 4.17% | 2.90x |
| Liberal Think Tank Readers | 4.17% | 2.88x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.64% | 39.23x |
| Supreme | 0.55% | 31.81x |
| Topshop | 1.07% | 20.85x |
| Calvin Klein | 1.31% | 19.56x |
| Intermix | 1.99% | 18.86x |
| Saint Laurent Paris | 2.04% | 16.19x |
| Uniqlo | 3.83% | 15.49x |
| American Apparel | 6.86% | 15.05x |
| Zara | 5.76% | 14.84x |
| Club Monaco | 2.54% | 14.04x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 2.08% | 4.97x |
| East Texas Cluster | 1.67% | 4.26x |
| High-End Audio | 1.25% | 3.97x |
| Medical Supplies and Information | 0.36% | 3.91x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Spain News - Madrid & Seville | 1.25% | 3.77x |
| Low Carb Diets | 1.25% | 3.71x |
| Pharmacy | 1.25% | 3.63x |
| Mexico Cluster | 1.67% | 3.59x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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