Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 101.5 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Detroit Red Wings Fans.
| Interest | Composition | Index |
| Detroit Red Wings Fans | 2.39% | 2.74x |
| Child Car Seat Researchers | 3.34% | 2.70x |
| Home Goods Shoppers | 3.34% | 2.51x |
| Indianapolis Colts Fans | 2.39% | 2.48x |
| Apartment Furniture Shoppers | 2.74% | 2.44x |
| Baby Products Buyers | 3.22% | 2.42x |
| Crafting Enthusiasts | 2.74% | 2.31x |
| Midwestern Voters | 2.27% | 2.30x |
| New York Jets Fans | 2.27% | 2.28x |
| Minnesota Timberwolves Fans | 2.39% | 2.21x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.41% | 28.23x |
| Levi Strauss | 2.52% | 16.18x |
| Zara | 5.87% | 15.44x |
| Club Monaco | 1.96% | 15.08x |
| Express Outlets | 1.49% | 14.86x |
| Uniqlo | 2.75% | 14.58x |
| Hollister | 6.04% | 14.47x |
| Saint Laurent Paris | 1.82% | 14.12x |
| Eddie Bauer | 3.21% | 13.50x |
| Old Navy | 13.77% | 13.22x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 2.74% | 3.71x |
| Collectibles - Coins & Sports Cards | 0.60% | 3.19x |
| Insurance Cluster | 0.60% | 3.15x |
| African-American Hair | 0.84% | 3.14x |
| Nebraska Cluster | 1.55% | 2.73x |
| Electronic Accessories | 1.19% | 2.72x |
| Design Software | 0.60% | 2.53x |
| New Parents | 1.91% | 2.49x |
| Custom Gifts | 0.48% | 2.48x |
| NYC Tourist Attractions | 1.79% | 2.45x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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