Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 150.2 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 7.04% | 2.44x |
| New York City Events Researchers | 5.91% | 2.25x |
| Ballet Enthusiasts | 5.69% | 2.17x |
| New York Rangers Fans | 4.39% | 2.08x |
| New York Mets Fans | 4.11% | 2.01x |
| Real Estate Decision Makers | 5.29% | 1.89x |
| New York Trip Planners | 5.24% | 1.88x |
| Executive Travelers | 2.70% | 1.84x |
| Restaurant Menu Researchers | 4.05% | 1.78x |
| Brooklyn Nets Fans | 3.94% | 1.76x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.63% | 30.94x |
| Supreme | 0.67% | 23.70x |
| Topshop | 1.30% | 18.00x |
| Intermix | 2.64% | 16.96x |
| Calvin Klein | 1.49% | 16.65x |
| Uniqlo | 4.20% | 15.95x |
| Zara | 6.17% | 14.79x |
| Saint Laurent Paris | 2.18% | 14.69x |
| Levi Strauss | 5.10% | 14.61x |
| Bonobos | 3.68% | 14.59x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.07% | 217.16x |
| Watches & Jewelry | 0.06% | 83.03x |
| Fashion & Cosmetics | 0.12% | 42.60x |
| Sports - Skiing, Snowboarding | 0.07% | 42.58x |
| Quinceanera Planning | 0.12% | 39.32x |
| Home Décor, Furniture, & Decorating | 0.07% | 37.16x |
| England Tourism | 0.07% | 31.68x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 22.32x |
| Handyman Tools | 0.03% | 21.42x |
| Barcode Site & App Users | 0.06% | 21.37x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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