Dstillery Audiences

BUY BUY BABY

Audience Size: 150.2 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 150.2 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 7.04% 2.44x
New York City Events Researchers 5.91% 2.25x
Ballet Enthusiasts 5.69% 2.17x
New York Rangers Fans 4.39% 2.08x
New York Mets Fans 4.11% 2.01x
Real Estate Decision Makers 5.29% 1.89x
New York Trip Planners 5.24% 1.88x
Executive Travelers 2.70% 1.84x
Restaurant Menu Researchers 4.05% 1.78x
Brooklyn Nets Fans 3.94% 1.76x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.

Location Composition Index
Everlane 0.63% 30.94x
Supreme 0.67% 23.70x
Topshop 1.30% 18.00x
Intermix 2.64% 16.96x
Calvin Klein 1.49% 16.65x
Uniqlo 4.20% 15.95x
Zara 6.17% 14.79x
Saint Laurent Paris 2.18% 14.69x
Levi Strauss 5.10% 14.61x
Bonobos 3.68% 14.59x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.07% 217.16x
Watches & Jewelry 0.06% 83.03x
Fashion & Cosmetics 0.12% 42.60x
Sports - Skiing, Snowboarding 0.07% 42.58x
Quinceanera Planning 0.12% 39.32x
Home Décor, Furniture, & Decorating 0.07% 37.16x
England Tourism 0.07% 31.68x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 22.32x
Handyman Tools 0.03% 21.42x
Barcode Site & App Users 0.06% 21.37x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female