Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 167.1 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 5.44% | 2.75x |
| New York City Events Researchers | 4.84% | 2.65x |
| Major Airline Customers | 4.74% | 2.49x |
| New York Trip Planners | 4.74% | 2.48x |
| Real Estate Decision Makers | 3.93% | 2.31x |
| Retail Job Seekers | 4.64% | 2.29x |
| Online Grocery Shoppers | 4.84% | 2.28x |
| Work Visa Researchers | 3.83% | 2.26x |
| Child Car Seat Researchers | 4.64% | 2.25x |
| Investment Banking Professionals | 3.63% | 2.24x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Curious about what else the Buy Buy Baby audience is interested in?
Sign Up
APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.68% | 32.41x |
| Everlane | 0.71% | 32.38x |
| Calvin Klein | 1.63% | 19.86x |
| Topshop | 1.38% | 19.54x |
| Intermix | 2.54% | 18.68x |
| Uniqlo | 4.73% | 15.63x |
| Saint Laurent Paris | 2.48% | 15.49x |
| American Apparel | 7.96% | 15.00x |
| Zara | 6.80% | 14.85x |
| Club Monaco | 3.19% | 14.44x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Want to find more of the Buy Buy Baby audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.30% | 5.99x |
| New York City Real Estate Research Cluster | 2.22% | 5.46x |
| New York City Education & News Cluster | 1.51% | 4.63x |
| Grocery & Food Service | 0.30% | 4.18x |
| Disease Cluster | 0.50% | 4.09x |
| Pool Cleaning | 0.20% | 3.99x |
| Beauty & Cosmetics | 0.40% | 3.89x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Feminism | 0.16% | 3.67x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Want to see more of the Content Affinities the Buy Buy Baby audience visits?
Sign Up
DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Buy Buy Baby audience?
Sign Up