Dstillery Audiences

BUY BUY BABY

Audience Size: 20.9 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 5.21% 3.42x
Wine Lovers 3.65% 3.11x
Tech-Savvy Moms 3.65% 3.07x
Broadway Fans 4.17% 3.01x
Readers of Israeli News in English 4.69% 2.96x
Android Fans 4.69% 2.95x
Media Buying Professionals 3.65% 2.93x
COVID Thanksgiving Planners 3.12% 2.85x
Business Decision Makers 3.65% 2.84x
Retirees 3.65% 2.68x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Armani.

Location Composition Index
Armani 1.01% 12.29x
Old Navy 15.47% 11.76x
Lululemon 3.02% 11.03x
REI 1.89% 10.75x
Express 8.93% 10.57x
Madewell 1.51% 10.56x
The North Face 1.26% 10.50x
Zara 1.13% 10.34x
Michael Kors 4.15% 10.13x
Hugo Boss 1.51% 9.55x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Assorted Topics (Events, Tickets, Fitness).

Content Affinity Composition Index
Assorted Topics (Events, Tickets, Fitness) 2.08% 5.74x
Computers & Accessories 3.12% 4.44x
Hockey 2.08% 4.30x
New York City Real Estate Research Cluster 1.04% 3.86x
Minecraft Video Game Players 1.56% 3.85x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
US Cycling 1.64% 3.57x
Motorcycle Lifestyle Researchers 1.04% 3.42x
Organic Beauty & Skincare Products 0.25% 3.38x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male