Dstillery Audiences

BUY BUY BABY

Audience Size: 20.9 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Parents with Toddlers.

Interest Composition Index
Parents with Toddlers 4.76% 3.77x
High End TV Shoppers 3.30% 3.56x
K12 Education Resource Researchers 3.30% 3.55x
Luxury Retail Researchers 1.44% 3.48x
Seasonal Allergy Sufferers 2.56% 3.45x
Online Content Creators 1.83% 3.44x
Mid-Range Grocery Shoppers 5.86% 3.37x
Getaways Researchers 2.56% 3.35x
Healthcare Discount Shoppers 2.56% 3.30x
Online Movie Downloaders 2.93% 3.25x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.43% 12.35x
Old Navy 8.80% 10.95x
Levi Strauss 0.69% 9.73x
Dressbarn 3.31% 9.54x
Gap 3.41% 8.15x
Uniqlo 0.43% 8.13x
Jos A. Bank Clothiers 2.72% 7.74x
Zara 0.75% 7.54x
REI 0.75% 7.54x
Forever 21 2.13% 7.19x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 2.20% 4.60x
Dubai Travel 1.10% 4.36x
Philadelphia Cluster 2.93% 4.33x
Hudson Valley New York Media 1.10% 4.13x
India Bollywood, Weddings & Gossip 1.47% 3.96x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Texas News Cluster 0.73% 3.56x
Upstate New York Travel Cluster 0.73% 3.52x
Finance & Accounting Cluster 0.72% 3.40x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female