Dstillery Audiences

BUY BUY BABY

Audience Size: 90.2 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 90.2 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 2.66% 2.32x
New York City Events Researchers 3.01% 2.26x
Home Interior Design Enthusiasts 2.72% 2.22x
Restaurant Menu Researchers 2.55% 2.11x
Trendy Shoe Shoppers 2.14% 2.10x
Apartment Furniture Shoppers 2.03% 2.08x
Sleepwear Shoppers 2.72% 2.07x
Caribbean Trip Planners 2.72% 2.06x
Soap Shoppers 2.14% 2.02x
Health Conscious Expecting Parents 2.43% 1.99x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Levi Strauss.

Location Composition Index
Levi Strauss 2.32% 17.46x
Zara 5.42% 17.26x
Armani 4.41% 16.83x
Club Monaco 1.96% 16.61x
Hollister 4.18% 16.34x
Uniqlo 2.37% 15.37x
Saint Laurent Paris 1.56% 14.86x
Ralph Lauren 1.49% 14.33x
Express 4.80% 14.11x
Eddie Bauer 2.39% 13.71x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 0.52% 5.91x
Hudson Valley New York Media 0.98% 3.58x
Bridal Fashion 0.41% 3.43x
Caribbean Vacation 0.52% 3.41x
Parenting & Children's Activities 0.75% 3.34x
New York City Real Estate Research Cluster 1.22% 3.21x
Home Decoration - Crafts & Kids 0.29% 3.21x
Music Production 0.52% 3.21x
Weather Information 0.29% 3.18x
Men's Dress Shirt Shopping 0.29% 3.10x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female