Dstillery Audiences

BUY BUY BABY

Audience Size: 32.5 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Fast Fashion Shoppers.

Interest Composition Index
Fast Fashion Shoppers 4.64% 2.64x
Mens Fashion Brands Shoppers 4.97% 2.63x
Retail Job Seekers 4.64% 2.51x
Kitchen Stove Shoppers 3.64% 2.47x
Resume Writing Researchers 3.64% 2.47x
Venture Capitalists 3.97% 2.45x
New York City Events Researchers 2.98% 2.43x
Luxury Watch Shoppers 4.30% 2.40x
Mens Shaving Products Shoppers 3.97% 2.36x
Microsoft Friendly Developers 4.97% 2.36x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is REI.

Location Composition Index
REI 1.17% 8.46x
Old Navy 9.32% 7.80x
Abercrombie & Fitch 0.30% 7.23x
Bonobos 0.41% 6.56x
Patagonia 0.35% 6.30x
American Apparel 0.71% 6.27x
J. Crew 2.38% 5.69x
H&M 2.38% 5.62x
Ann Taylor 0.61% 5.40x
Charlotte Russe 0.30% 5.32x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Fantasy Name Generators.

Content Affinity Composition Index
Fantasy Name Generators 2.32% 4.79x
Northern Texas Cluster 3.57% 3.86x
Travel Adventure 1.32% 3.81x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Motorsport Equipment 0.66% 3.71x
East Texas Cluster 1.32% 3.64x
Magic & Games 1.32% 3.43x
Woodwork 0.66% 3.42x
Organic Beauty & Skincare Products 0.25% 3.38x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female