Dstillery Audiences

BUY BUY BABY

Audience Size: 120.9 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 120.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 5.75% 3.07x
Ballet Enthusiasts 5.12% 2.83x
New York City Events Researchers 4.67% 2.62x
New York Trip Planners 5.01% 2.38x
Real Estate Decision Makers 4.10% 2.34x
Celebrity Gossip Fans 2.45% 2.33x
Readers of Dominican Republic Content 2.68% 2.22x
Restaurant Menu Researchers 3.13% 2.12x
Broadway Fans 3.07% 1.95x
Readers of South American Content 2.50% 1.92x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.

Location Composition Index
Everlane 0.60% 33.23x
Supreme 0.59% 17.27x
Intermix 2.23% 16.86x
Zara 6.12% 15.45x
Levi Strauss 3.15% 15.43x
Calvin Klein 1.67% 15.19x
Uniqlo 3.13% 13.92x
Club Monaco 2.44% 13.88x
Saint Laurent Paris 1.83% 13.62x
Topshop 0.60% 13.26x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.07% 217.16x
Watches & Jewelry 0.06% 83.03x
Fashion & Cosmetics 0.12% 42.60x
Sports - Skiing, Snowboarding 0.07% 42.58x
Quinceanera Planning 0.12% 39.32x
Home Décor, Furniture, & Decorating 0.07% 37.16x
England Tourism 0.07% 31.68x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 22.32x
Environmentally Friendly Cars 0.11% 21.57x
Handyman Tools 0.03% 21.42x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female