Dstillery Audiences

BUY BUY BABY

Audience Size: 104 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 104 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 2.56% 1.95x
Global Destinations Reopening Researchers 1.54% 1.93x
Last Minute Travelers 2.74% 1.92x
Chicago Blackhawks Fans 3.25% 1.90x
Wireless Headphone Researchers 0.34% 1.89x
Holiday Season Department Store Deal Shoppers 3.25% 1.87x
Big Box Toy Shoppers 3.59% 1.87x
Vegetarians 1.88% 1.87x
Bed & Bath Shoppers 3.08% 1.86x
New York City Events Researchers 1.71% 1.85x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.

Location Composition Index
Supreme 0.05% 9.76x
Everlane 0.06% 9.23x
Intermix 0.58% 6.09x
Abercrombie & Fitch 1.04% 5.01x
Uniqlo 1.19% 4.77x
Lorna Jane 0.85% 4.72x
REI 2.68% 4.71x
Joe's Jeans 0.20% 4.53x
Lululemon 5.78% 4.40x
Free People 3.21% 4.29x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.03% 5.08x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Online Arcade Games 0.68% 3.80x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Legal Information Research Cluster 0.34% 3.69x
South Dakota Cluster 1.20% 3.63x
Math Education 0.68% 3.62x
Scrapbooking & Home Art Projects 0.51% 3.41x
Organic Beauty & Skincare Products 0.25% 3.38x
Electronic Accessories 0.34% 3.01x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female