Dstillery Audiences

BUY BUY BABY

Audience Size: 127.7 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is United Nations Donors.

Interest Composition Index
United Nations Donors 3.75% 3.13x
Readers of Portuguese Content 5.42% 3.12x
Surfers 5.42% 3.02x
Automotive Racing Enthusiasts 5.00% 3.01x
Soccer Fans 5.42% 2.99x
Rideshare App Users 3.33% 2.97x
Smart Home Product Researchers 5.83% 2.97x
US Judiciary System Researchers 4.58% 2.93x
Physicians 4.17% 2.90x
Liberal Think Tank Readers 4.17% 2.88x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.

Location Composition Index
Everlane 0.64% 39.23x
Supreme 0.55% 31.81x
Topshop 1.07% 20.85x
Calvin Klein 1.31% 19.56x
Intermix 1.99% 18.86x
Saint Laurent Paris 2.04% 16.19x
Uniqlo 3.83% 15.49x
American Apparel 6.86% 15.05x
Zara 5.76% 14.84x
Club Monaco 2.54% 14.04x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 2.08% 4.97x
East Texas Cluster 1.67% 4.26x
High-End Audio 1.25% 3.97x
Medical Supplies and Information 0.36% 3.91x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Spain News - Madrid & Seville 1.25% 3.77x
Low Carb Diets 1.25% 3.71x
Pharmacy 1.25% 3.63x
Mexico Cluster 1.67% 3.59x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male