Dstillery Audiences

BUY BUY BABY

Audience Size: 52.9 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 52.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 3.76% 3.83x
Smoky Mountains Trip Planners 3.55% 3.30x
Cabin Rental Researchers 3.11% 2.26x
Southeastern Voters 2.46% 2.24x
Nashville Trip Planners 2.32% 2.02x
Trendy Denim Shoppers 2.32% 1.98x
Readers of Puerto Rican Content 2.10% 1.90x
Florida State Seminoles Fans 1.88% 1.85x
Painting Hobbyist 2.32% 1.81x
SEC Fans 1.88% 1.73x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Hollister.

Location Composition Index
Hollister 1.98% 15.81x
Zara 2.21% 13.42x
Dressbarn 3.54% 11.85x
Old Navy 5.14% 11.68x
Zumiez 2.75% 11.68x
American Eagle Outfitters 4.62% 11.57x
Charlotte Russe 1.72% 10.91x
H&M 2.47% 10.17x
Journeys 2.13% 9.97x
Armani 1.32% 9.94x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 5.43% 10.29x
North Carolina Education 1.30% 3.15x
Fox News Content Consumers 1.16% 2.63x
Tennessee News 1.59% 2.37x
Detroit News 1.37% 2.27x
Cincinnati Cluster 1.23% 2.20x
New Orleans Cluster 1.95% 2.10x
Fashion Cluster 0.94% 1.99x
Promo Codes 0.80% 1.97x
Child Development 1.01% 1.94x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female