Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 45.8 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Italy Trip Planners.
| Interest | Composition | Index |
| Italy Trip Planners | 4.81% | 4.52x |
| New York City Events Researchers | 4.33% | 4.08x |
| Costco Deal Blog Readers | 2.40% | 3.67x |
| Modern Art Museum Researchers | 3.37% | 3.64x |
| Liberal News Readers | 1.92% | 3.51x |
| Men's Clothing Shoppers | 1.92% | 3.36x |
| Travel Guide and Review Readers | 3.37% | 3.34x |
| Home Custom Bedroom Decorators | 0.96% | 3.20x |
| Custom Home Lighting Shoppers | 0.96% | 3.20x |
| Hanukkah Celebration Planners | 3.85% | 3.16x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.12% | 7.86x |
| Lululemon | 4.38% | 7.31x |
| Abercrombie & Fitch | 0.64% | 7.28x |
| Free People | 2.41% | 7.24x |
| Uniqlo | 0.78% | 7.07x |
| REI | 1.93% | 6.90x |
| Ann Taylor | 1.63% | 6.75x |
| Calvin Klein | 0.22% | 6.67x |
| Lorna Jane | 0.50% | 6.58x |
| Old Navy | 15.37% | 6.55x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 1.53% | 4.30x |
| Homesteading | 0.47% | 3.95x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Dating & Relationships | 1.15% | 3.75x |
| Latin American Spanish Language News | 0.77% | 3.57x |
| Organic Beauty & Skincare Products | 0.25% | 3.38x |
| Coupons & Family | 1.15% | 3.32x |
| Health Issues Cluster | 0.96% | 3.29x |
| Movie Reviews | 1.92% | 3.12x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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