Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 5.21% | 3.42x |
| Wine Lovers | 3.65% | 3.11x |
| Tech-Savvy Moms | 3.65% | 3.07x |
| Broadway Fans | 4.17% | 3.01x |
| Readers of Israeli News in English | 4.69% | 2.96x |
| Android Fans | 4.69% | 2.95x |
| Media Buying Professionals | 3.65% | 2.93x |
| COVID Thanksgiving Planners | 3.12% | 2.85x |
| Business Decision Makers | 3.65% | 2.84x |
| Retirees | 3.65% | 2.68x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Armani.
| Location | Composition | Index |
| Armani | 1.01% | 12.29x |
| Old Navy | 15.47% | 11.76x |
| Lululemon | 3.02% | 11.03x |
| REI | 1.89% | 10.75x |
| Express | 8.93% | 10.57x |
| Madewell | 1.51% | 10.56x |
| The North Face | 1.26% | 10.50x |
| Zara | 1.13% | 10.34x |
| Michael Kors | 4.15% | 10.13x |
| Hugo Boss | 1.51% | 9.55x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Assorted Topics (Events, Tickets, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Events, Tickets, Fitness) | 2.08% | 5.74x |
| Computers & Accessories | 3.12% | 4.44x |
| Hockey | 2.08% | 4.30x |
| New York City Real Estate Research Cluster | 1.04% | 3.86x |
| Minecraft Video Game Players | 1.56% | 3.85x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| US Cycling | 1.64% | 3.57x |
| Motorcycle Lifestyle Researchers | 1.04% | 3.42x |
| Organic Beauty & Skincare Products | 0.25% | 3.38x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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