Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 67.7 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Rowing Enthusiasts.
| Interest | Composition | Index |
| Rowing Enthusiasts | 4.95% | 2.78x |
| France Trip Planners | 4.01% | 2.47x |
| Western Canada Skiers and Snowboarders | 3.77% | 2.46x |
| Ski and Snowboard Apparel Shoppers | 3.77% | 2.46x |
| Poetry Readers | 4.25% | 2.35x |
| Skin Disorder Researchers | 4.25% | 2.33x |
| Health Conscious Expecting Parents | 4.01% | 2.33x |
| Web Conferences and Remote Workers | 3.30% | 2.32x |
| Food Allergies Researchers | 2.83% | 2.27x |
| E-cycling Enthusiasts | 4.01% | 2.22x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.06% | 7.28x |
| Topshop | 0.11% | 5.54x |
| REI | 1.99% | 5.36x |
| Uniqlo | 0.84% | 5.24x |
| Calvin Klein | 0.24% | 5.15x |
| Ann Taylor | 1.62% | 5.05x |
| Patagonia | 0.69% | 4.94x |
| Bonobos | 0.86% | 4.83x |
| Intermix | 0.29% | 4.73x |
| Zara | 1.26% | 4.53x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 1.89% | 6.05x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Legal Information Research Cluster | 0.47% | 3.53x |
| South Dakota Cluster | 1.18% | 3.50x |
| Organic Beauty & Skincare Products | 0.25% | 3.38x |
| Weight Loss & Nutrition Assistance Researchers | 1.89% | 3.27x |
| Sports Apparel | 0.94% | 3.18x |
| Niche Dating Websites | 0.42% | 2.99x |
| Dating & Relationships | 0.94% | 2.98x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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