Dstillery Audiences

BUY BUY BABY

Audience Size: 167.1 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 167.1 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 5.44% 2.75x
New York City Events Researchers 4.84% 2.65x
Major Airline Customers 4.74% 2.49x
New York Trip Planners 4.74% 2.48x
Real Estate Decision Makers 3.93% 2.31x
Retail Job Seekers 4.64% 2.29x
Online Grocery Shoppers 4.84% 2.28x
Work Visa Researchers 3.83% 2.26x
Child Car Seat Researchers 4.64% 2.25x
Investment Banking Professionals 3.63% 2.24x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.

Location Composition Index
Supreme 0.68% 32.41x
Everlane 0.71% 32.38x
Calvin Klein 1.63% 19.86x
Topshop 1.38% 19.54x
Intermix 2.54% 18.68x
Uniqlo 4.73% 15.63x
Saint Laurent Paris 2.48% 15.49x
American Apparel 7.96% 15.00x
Zara 6.80% 14.85x
Club Monaco 3.19% 14.44x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.30% 5.99x
New York City Real Estate Research Cluster 2.22% 5.46x
New York City Education & News Cluster 1.51% 4.63x
Grocery & Food Service 0.30% 4.18x
Disease Cluster 0.50% 4.09x
Pool Cleaning 0.20% 3.99x
Beauty & Cosmetics 0.40% 3.89x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Feminism 0.16% 3.67x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female