Dstillery Audiences

BUY BUY BABY

Audience Size: 28.1 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 2.47% 2.08x
Bargain Shopping Researchers 1.32% 2.03x
Home Kitchen Chefs 1.76% 2.01x
Parents with Kids 1.76% 1.99x
Sale Seekers 1.41% 1.97x
Nashville Trip Planners 2.38% 1.93x
Luxury Travel Researchers 1.32% 1.92x
Solitaire Players 1.32% 1.86x
Cooking Show Fans 1.76% 1.85x
Recipe Researchers 1.76% 1.83x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.65% 5.74x
J. Crew 2.39% 5.61x
REI 2.52% 5.41x
Banana Republic 2.65% 5.19x
Gymboree 1.47% 4.90x
The North Face 0.92% 3.55x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 5.37% 9.30x
Tennessee News 1.76% 2.38x
Detroit News 1.50% 2.31x
Assorted Topics #11348 (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.23% 2.11x
Cincinnati Cluster 1.23% 2.02x
Chicago Cluster 1.76% 2.00x
North Carolina 0.97% 1.91x
Travel Adventure 1.32% 1.87x
Furniture & Home Improvement 1.23% 1.85x
Spam Call Number Searchers 0.97% 1.83x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.