Dstillery Audiences

BUY BUY BABY

Audience Size: 187.9 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 187.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.30% 2.22x
Online Grocery Shoppers 4.69% 2.17x
Venture Capitalists 3.67% 2.09x
Burger Enthusiast 2.58% 2.00x
New York City Events Researchers 3.60% 1.99x
Investment Banking Professionals 3.21% 1.93x
Real Estate Decision Makers 3.67% 1.89x
Sports Memorabilia Shoppers 3.75% 1.87x
New York Trip Planners 3.60% 1.84x
Work Visa Researchers 3.21% 1.80x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.

Location Composition Index
Supreme 0.79% 34.57x
Everlane 0.67% 27.71x
Calvin Klein 1.79% 21.12x
Intermix 3.12% 19.05x
Topshop 1.56% 18.12x
Saint Laurent Paris 2.71% 16.46x
Uniqlo 5.35% 16.45x
Zara 7.45% 15.66x
American Apparel 8.99% 15.04x
Bonobos 4.39% 14.95x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Liberal Views on LGBTQ Rights and Pro-Choice.

Content Affinity Composition Index
Liberal Views on LGBTQ Rights and Pro-Choice 0.16% 5.60x
Real Estate Cluster 0.23% 4.32x
Southern California Cluster 0.15% 3.98x
Hobby Drones & Remote-Controlled Cars 0.23% 3.91x
New York City Real Estate Research Cluster 1.56% 3.89x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Mobile Industry Information 0.31% 3.78x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.16% 3.77x
Spanish Lifestyle & Health 0.23% 3.75x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male