Dstillery Audiences

BUY BUY BABY

Audience Size: 189.7 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 189.7 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 5.97% 2.49x
Ballet Enthusiasts 4.76% 2.05x
New York Trip Planners 4.47% 1.96x
Readers of Cuban Content 2.98% 1.92x
Restaurant Menu Researchers 3.76% 1.87x
New York City Events Researchers 4.05% 1.86x
Readers of Puerto Rican Content 3.76% 1.84x
Hair Care Shoppers 3.27% 1.83x
Child Car Seat Researchers 3.76% 1.81x
Caribbean Trip Planners 3.84% 1.81x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.

Location Composition Index
Supreme 0.73% 32.82x
Everlane 0.73% 29.75x
Topshop 1.61% 19.56x
Calvin Klein 1.67% 18.84x
Intermix 2.90% 18.06x
Uniqlo 5.46% 16.15x
Saint Laurent Paris 2.71% 15.60x
Club Monaco 3.68% 15.33x
Zara 7.57% 15.00x
American Apparel 8.69% 14.98x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.21% 5.96x
Hobby Drones & Remote-Controlled Cars 0.28% 4.84x
International Development & Health 0.28% 4.36x
Quebec Vacations 0.21% 4.27x
Retail Industry News 0.21% 4.24x
Reproductive Health 0.36% 4.14x
Russia Cluster 0.14% 3.98x
Real Estate Cluster 0.21% 3.89x
Audio Clips & Sound Effects 0.14% 3.82x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female