Dstillery Audiences

BUY BUY BABY

Audience Size: 67.7 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 67.7 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Rowing Enthusiasts.

Interest Composition Index
Rowing Enthusiasts 4.95% 2.78x
France Trip Planners 4.01% 2.47x
Western Canada Skiers and Snowboarders 3.77% 2.46x
Ski and Snowboard Apparel Shoppers 3.77% 2.46x
Poetry Readers 4.25% 2.35x
Skin Disorder Researchers 4.25% 2.33x
Health Conscious Expecting Parents 4.01% 2.33x
Web Conferences and Remote Workers 3.30% 2.32x
Food Allergies Researchers 2.83% 2.27x
E-cycling Enthusiasts 4.01% 2.22x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 7.28x
Topshop 0.11% 5.54x
REI 1.99% 5.36x
Uniqlo 0.84% 5.24x
Calvin Klein 0.24% 5.15x
Ann Taylor 1.62% 5.05x
Patagonia 0.69% 4.94x
Bonobos 0.86% 4.83x
Intermix 0.29% 4.73x
Zara 1.26% 4.53x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is College Planning.

Content Affinity Composition Index
College Planning 1.89% 6.05x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Legal Information Research Cluster 0.47% 3.53x
South Dakota Cluster 1.18% 3.50x
Organic Beauty & Skincare Products 0.25% 3.38x
Weight Loss & Nutrition Assistance Researchers 1.89% 3.27x
Sports Apparel 0.94% 3.18x
Niche Dating Websites 0.42% 2.99x
Dating & Relationships 0.94% 2.98x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female