Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 189.7 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 5.97% | 2.49x |
| Ballet Enthusiasts | 4.76% | 2.05x |
| New York Trip Planners | 4.47% | 1.96x |
| Readers of Cuban Content | 2.98% | 1.92x |
| Restaurant Menu Researchers | 3.76% | 1.87x |
| New York City Events Researchers | 4.05% | 1.86x |
| Readers of Puerto Rican Content | 3.76% | 1.84x |
| Hair Care Shoppers | 3.27% | 1.83x |
| Child Car Seat Researchers | 3.76% | 1.81x |
| Caribbean Trip Planners | 3.84% | 1.81x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.73% | 32.82x |
| Everlane | 0.73% | 29.75x |
| Topshop | 1.61% | 19.56x |
| Calvin Klein | 1.67% | 18.84x |
| Intermix | 2.90% | 18.06x |
| Uniqlo | 5.46% | 16.15x |
| Saint Laurent Paris | 2.71% | 15.60x |
| Club Monaco | 3.68% | 15.33x |
| Zara | 7.57% | 15.00x |
| American Apparel | 8.69% | 14.98x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.21% | 5.96x |
| Hobby Drones & Remote-Controlled Cars | 0.28% | 4.84x |
| International Development & Health | 0.28% | 4.36x |
| Quebec Vacations | 0.21% | 4.27x |
| Retail Industry News | 0.21% | 4.24x |
| Reproductive Health | 0.36% | 4.14x |
| Russia Cluster | 0.14% | 3.98x |
| Real Estate Cluster | 0.21% | 3.89x |
| Audio Clips & Sound Effects | 0.14% | 3.82x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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