Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 120.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 5.75% | 3.07x |
| Ballet Enthusiasts | 5.12% | 2.83x |
| New York City Events Researchers | 4.67% | 2.62x |
| New York Trip Planners | 5.01% | 2.38x |
| Real Estate Decision Makers | 4.10% | 2.34x |
| Celebrity Gossip Fans | 2.45% | 2.33x |
| Readers of Dominican Republic Content | 2.68% | 2.22x |
| Restaurant Menu Researchers | 3.13% | 2.12x |
| Broadway Fans | 3.07% | 1.95x |
| Readers of South American Content | 2.50% | 1.92x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.60% | 33.23x |
| Supreme | 0.59% | 17.27x |
| Intermix | 2.23% | 16.86x |
| Zara | 6.12% | 15.45x |
| Levi Strauss | 3.15% | 15.43x |
| Calvin Klein | 1.67% | 15.19x |
| Uniqlo | 3.13% | 13.92x |
| Club Monaco | 2.44% | 13.88x |
| Saint Laurent Paris | 1.83% | 13.62x |
| Topshop | 0.60% | 13.26x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.07% | 217.16x |
| Watches & Jewelry | 0.06% | 83.03x |
| Fashion & Cosmetics | 0.12% | 42.60x |
| Sports - Skiing, Snowboarding | 0.07% | 42.58x |
| Quinceanera Planning | 0.12% | 39.32x |
| Home Décor, Furniture, & Decorating | 0.07% | 37.16x |
| England Tourism | 0.07% | 31.68x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 22.32x |
| Environmentally Friendly Cars | 0.11% | 21.57x |
| Handyman Tools | 0.03% | 21.42x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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