Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Parents with Toddlers.
| Interest | Composition | Index |
| Parents with Toddlers | 4.76% | 3.77x |
| High End TV Shoppers | 3.30% | 3.56x |
| K12 Education Resource Researchers | 3.30% | 3.55x |
| Luxury Retail Researchers | 1.44% | 3.48x |
| Seasonal Allergy Sufferers | 2.56% | 3.45x |
| Online Content Creators | 1.83% | 3.44x |
| Mid-Range Grocery Shoppers | 5.86% | 3.37x |
| Getaways Researchers | 2.56% | 3.35x |
| Healthcare Discount Shoppers | 2.56% | 3.30x |
| Online Movie Downloaders | 2.93% | 3.25x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.43% | 12.35x |
| Old Navy | 8.80% | 10.95x |
| Levi Strauss | 0.69% | 9.73x |
| Dressbarn | 3.31% | 9.54x |
| Gap | 3.41% | 8.15x |
| Uniqlo | 0.43% | 8.13x |
| Jos A. Bank Clothiers | 2.72% | 7.74x |
| Zara | 0.75% | 7.54x |
| REI | 0.75% | 7.54x |
| Forever 21 | 2.13% | 7.19x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 2.20% | 4.60x |
| Dubai Travel | 1.10% | 4.36x |
| Philadelphia Cluster | 2.93% | 4.33x |
| Hudson Valley New York Media | 1.10% | 4.13x |
| India Bollywood, Weddings & Gossip | 1.47% | 3.96x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Texas News Cluster | 0.73% | 3.56x |
| Upstate New York Travel Cluster | 0.73% | 3.52x |
| Finance & Accounting Cluster | 0.72% | 3.40x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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