Dstillery Audiences

BUY BUY BABY

Audience Size: 13.8 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 7.69% 6.33x
Executive and C-Suite 5.77% 5.69x
Eco-Conscious Consumers 5.77% 5.24x
Restaurant Researchers 5.77% 5.03x
Advertising Professionals 5.77% 4.86x
Indian Food Enthusiasts 5.77% 4.86x
Readers of Bengali Content 5.77% 4.84x
Boston Trip Planners 5.77% 4.79x
Breast Cancer Fund Raisers 5.77% 4.71x
Luxury Second Home Owners 5.77% 4.68x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Club Monaco.

Location Composition Index
Club Monaco 0.69% 13.96x
REI 1.93% 11.53x
Express Outlets 1.54% 10.93x
Patagonia 0.62% 10.60x
Hugo Boss 2.00% 9.96x
Armani 1.08% 9.81x
Gymboree 6.24% 9.14x
Free People 1.54% 8.89x
Dressbarn 6.32% 8.88x
Old Navy 12.79% 8.87x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 5.77% 5.62x
North Carolina News 7.69% 4.65x
Chicago Cluster 5.77% 4.62x
Israel News 5.77% 4.52x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
US Cycling 1.64% 3.57x
Poetry Fans 3.85% 3.57x
Parenting & Healthy Eating 11.54% 3.56x
Washington & Northern Virginia 2.47% 3.56x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male