Dstillery Audiences

BUY BUY BABY

Audience Size: 171.1 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 171.1 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 5.58% 2.15x
Ballet Enthusiasts 5.07% 2.03x
New York City Events Researchers 4.84% 2.01x
Burger Enthusiast 1.25% 2.00x
New York Trip Planners 5.01% 1.93x
Executive Travelers 2.70% 1.84x
New York Rangers Fans 3.87% 1.83x
Broadway Fans 3.98% 1.77x
Shared Work Space Researchers 3.59% 1.68x
E-cycling Enthusiasts 4.15% 1.64x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.

Location Composition Index
Everlane 0.64% 29.46x
Supreme 0.73% 28.02x
Calvin Klein 1.66% 19.27x
Intermix 3.06% 19.09x
Topshop 1.52% 18.12x
Uniqlo 4.77% 16.75x
Zara 6.85% 15.78x
Saint Laurent Paris 2.44% 15.67x
Bonobos 4.37% 14.99x
American Apparel 8.82% 14.99x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Liberal Views on LGBTQ Rights and Pro-Choice.

Content Affinity Composition Index
Liberal Views on LGBTQ Rights and Pro-Choice 0.16% 5.60x
Visa & Immigration 0.28% 4.79x
Cosmetics Business 0.15% 4.66x
Free Online Game Players 0.28% 3.91x
Professional Audio Visual 0.11% 3.88x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.17% 3.55x
New York City Real Estate Research Cluster 1.99% 3.52x
NYC Tourist Attractions 2.39% 3.52x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male