Dstillery Audiences

BUY BUY BABY

Audience Size: 45.8 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 45.8 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Italy Trip Planners.

Interest Composition Index
Italy Trip Planners 4.81% 4.52x
New York City Events Researchers 4.33% 4.08x
Costco Deal Blog Readers 2.40% 3.67x
Modern Art Museum Researchers 3.37% 3.64x
Liberal News Readers 1.92% 3.51x
Men's Clothing Shoppers 1.92% 3.36x
Travel Guide and Review Readers 3.37% 3.34x
Home Custom Bedroom Decorators 0.96% 3.20x
Custom Home Lighting Shoppers 0.96% 3.20x
Hanukkah Celebration Planners 3.85% 3.16x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Topshop.

Location Composition Index
Topshop 0.12% 7.86x
Lululemon 4.38% 7.31x
Abercrombie & Fitch 0.64% 7.28x
Free People 2.41% 7.24x
Uniqlo 0.78% 7.07x
REI 1.93% 6.90x
Ann Taylor 1.63% 6.75x
Calvin Klein 0.22% 6.67x
Lorna Jane 0.50% 6.58x
Old Navy 15.37% 6.55x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 1.53% 4.30x
Homesteading 0.47% 3.95x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Dating & Relationships 1.15% 3.75x
Latin American Spanish Language News 0.77% 3.57x
Organic Beauty & Skincare Products 0.25% 3.38x
Coupons & Family 1.15% 3.32x
Health Issues Cluster 0.96% 3.29x
Movie Reviews 1.92% 3.12x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female