Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Fast Fashion Shoppers.
| Interest | Composition | Index |
| Fast Fashion Shoppers | 4.64% | 2.64x |
| Mens Fashion Brands Shoppers | 4.97% | 2.63x |
| Retail Job Seekers | 4.64% | 2.51x |
| Kitchen Stove Shoppers | 3.64% | 2.47x |
| Resume Writing Researchers | 3.64% | 2.47x |
| Venture Capitalists | 3.97% | 2.45x |
| New York City Events Researchers | 2.98% | 2.43x |
| Luxury Watch Shoppers | 4.30% | 2.40x |
| Mens Shaving Products Shoppers | 3.97% | 2.36x |
| Microsoft Friendly Developers | 4.97% | 2.36x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is REI.
| Location | Composition | Index |
| REI | 1.17% | 8.46x |
| Old Navy | 9.32% | 7.80x |
| Abercrombie & Fitch | 0.30% | 7.23x |
| Bonobos | 0.41% | 6.56x |
| Patagonia | 0.35% | 6.30x |
| American Apparel | 0.71% | 6.27x |
| J. Crew | 2.38% | 5.69x |
| H&M | 2.38% | 5.62x |
| Ann Taylor | 0.61% | 5.40x |
| Charlotte Russe | 0.30% | 5.32x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Fantasy Name Generators.
| Content Affinity | Composition | Index |
| Fantasy Name Generators | 2.32% | 4.79x |
| Northern Texas Cluster | 3.57% | 3.86x |
| Travel Adventure | 1.32% | 3.81x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Motorsport Equipment | 0.66% | 3.71x |
| East Texas Cluster | 1.32% | 3.64x |
| Magic & Games | 1.32% | 3.43x |
| Woodwork | 0.66% | 3.42x |
| Organic Beauty & Skincare Products | 0.25% | 3.38x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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