Dstillery Audiences

BUY BUY BABY

Audience Size: 27.2 Thousand Devices

Explore the Buy Buy Baby Audience

Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 27.2 thousand unique devices whose actions qualify for the Buy Buy Baby audience.

Dstillery Crafted Audiences

INTERESTS

The Buy Buy Baby audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Buy Buy Baby audience is Luxury Coupe Auto Intenders.

Interest Composition Index
Luxury Coupe Auto Intenders 5.48% 3.73x
Food Bank Researchers 3.20% 3.62x
Primary Care Doctor Researchers 7.76% 3.44x
Phoenix Trip Planners 7.76% 3.43x
Trendy Shoe Shoppers 5.94% 3.39x
New & Expecting Parents 6.85% 3.38x
Celebrity Gossip Fans 6.85% 3.23x
Oncologists 7.76% 3.21x
Commercial Healthcare Hospitality & Retail Designers 6.85% 3.20x
Gastroenterology Journal Researchers 7.76% 3.20x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.

Location Composition Index
Supreme 0.17% 19.68x
Abercrombie & Fitch 0.62% 16.05x
Armani 0.79% 13.37x
REI 2.13% 13.29x
Intermix 0.24% 12.36x
Patagonia 0.65% 11.92x
Old Navy 11.90% 10.85x
Lorna Jane 0.21% 10.69x
Express 5.86% 10.32x
Hugo Boss 1.13% 10.07x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Broadway Information.

Content Affinity Composition Index
Broadway Information 2.28% 8.27x
Personal Investment & Advisor Researchers 1.37% 4.82x
Medical & Pharmaceutical Scholarship 1.37% 4.78x
Baby Names 4.11% 4.69x
Back & Spine 1.37% 4.60x
Video Content Sites 1.37% 4.35x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 2.28% 3.97x
Medical Supplies and Information 0.36% 3.91x
Saskatchewan Media & Retail Cluster 0.10% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.79x
Composition Percentage: The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female