Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 90.2 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 2.66% | 2.32x |
| New York City Events Researchers | 3.01% | 2.26x |
| Home Interior Design Enthusiasts | 2.72% | 2.22x |
| Restaurant Menu Researchers | 2.55% | 2.11x |
| Trendy Shoe Shoppers | 2.14% | 2.10x |
| Apartment Furniture Shoppers | 2.03% | 2.08x |
| Sleepwear Shoppers | 2.72% | 2.07x |
| Caribbean Trip Planners | 2.72% | 2.06x |
| Soap Shoppers | 2.14% | 2.02x |
| Health Conscious Expecting Parents | 2.43% | 1.99x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.32% | 17.46x |
| Zara | 5.42% | 17.26x |
| Armani | 4.41% | 16.83x |
| Club Monaco | 1.96% | 16.61x |
| Hollister | 4.18% | 16.34x |
| Uniqlo | 2.37% | 15.37x |
| Saint Laurent Paris | 1.56% | 14.86x |
| Ralph Lauren | 1.49% | 14.33x |
| Express | 4.80% | 14.11x |
| Eddie Bauer | 2.39% | 13.71x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Art News & Products.
| Content Affinity | Composition | Index |
| Art News & Products | 0.52% | 5.91x |
| Hudson Valley New York Media | 0.98% | 3.58x |
| Bridal Fashion | 0.41% | 3.43x |
| Caribbean Vacation | 0.52% | 3.41x |
| Parenting & Children's Activities | 0.75% | 3.34x |
| New York City Real Estate Research Cluster | 1.22% | 3.21x |
| Home Decoration - Crafts & Kids | 0.29% | 3.21x |
| Music Production | 0.52% | 3.21x |
| Weather Information | 0.29% | 3.18x |
| Men's Dress Shirt Shopping | 0.29% | 3.10x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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