Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 60.6 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 2.86% | 4.64x |
| Shelf-Stable Food Content Readers | 1.31% | 4.08x |
| Home-Made Face Mask Researchers | 0.75% | 3.96x |
| Telemedicine Content Readers | 1.43% | 3.83x |
| Toronto Raptors Fans | 4.48% | 2.57x |
| Food Bank Researchers | 1.87% | 2.56x |
| St. Louis Cardinals Fans | 5.97% | 2.49x |
| Android Fans | 5.22% | 2.32x |
| High-End Baby Brand Shoppers | 5.97% | 2.30x |
| Denver Nuggets Fans | 4.85% | 2.30x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.29% | 30.43x |
| Topshop | 0.61% | 24.19x |
| Calvin Klein | 0.82% | 19.89x |
| Supreme | 0.19% | 18.69x |
| Intermix | 1.07% | 16.44x |
| Saint Laurent Paris | 1.11% | 14.65x |
| Uniqlo | 2.15% | 14.34x |
| Armani | 3.34% | 13.66x |
| American Apparel | 4.07% | 13.55x |
| Zara | 3.26% | 12.86x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 3.36% | 5.75x |
| Liberal Media - Political Activism | 1.49% | 5.09x |
| Sewing, Embroidery & Fabrics | 1.87% | 4.80x |
| New York City Real Estate Research Cluster | 1.49% | 4.21x |
| Female Lifestyle Content Readers | 1.12% | 3.98x |
| Medical Supplies and Information | 0.36% | 3.91x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Homesteading | 1.12% | 3.77x |
| East Texas Cluster | 1.87% | 3.72x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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