Explore the Buy Buy Baby Audience
Below you'll find more information about the Buy Buy Baby audience, broken down in different categories based on their digital and physical behaviors. These are 104 thousand unique devices whose actions qualify for the Buy Buy Baby audience.
INTERESTS
The Buy Buy Baby audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Buy Buy Baby audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 2.56% | 1.95x |
| Global Destinations Reopening Researchers | 1.54% | 1.93x |
| Last Minute Travelers | 2.74% | 1.92x |
| Chicago Blackhawks Fans | 3.25% | 1.90x |
| Wireless Headphone Researchers | 0.34% | 1.89x |
| Holiday Season Department Store Deal Shoppers | 3.25% | 1.87x |
| Big Box Toy Shoppers | 3.59% | 1.87x |
| Vegetarians | 1.88% | 1.87x |
| Bed & Bath Shoppers | 3.08% | 1.86x |
| New York City Events Researchers | 1.71% | 1.85x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Interest attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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APPAREL RETAILERS
The Buy Buy Baby audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Buy Buy Baby audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 9.76x |
| Everlane | 0.06% | 9.23x |
| Intermix | 0.58% | 6.09x |
| Abercrombie & Fitch | 1.04% | 5.01x |
| Uniqlo | 1.19% | 4.77x |
| Lorna Jane | 0.85% | 4.72x |
| REI | 2.68% | 4.71x |
| Joe's Jeans | 0.20% | 4.53x |
| Lululemon | 5.78% | 4.40x |
| Free People | 3.21% | 4.29x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Location attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Buy Buy Baby audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.03% | 5.08x |
| Saskatchewan Media & Retail Cluster | 0.10% | 3.81x |
| Online Arcade Games | 0.68% | 3.80x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.79x |
| Legal Information Research Cluster | 0.34% | 3.69x |
| South Dakota Cluster | 1.20% | 3.63x |
| Math Education | 0.68% | 3.62x |
| Scrapbooking & Home Art Projects | 0.51% | 3.41x |
| Organic Beauty & Skincare Products | 0.25% | 3.38x |
| Electronic Accessories | 0.34% | 3.01x |
Composition Percentage:
The overlap percentage between the Buy Buy Baby audience and the Content Affinity attribute.
Index: A comparison of the Buy Buy Baby audience to the internet population.
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DEMOGRAPHICS
The Buy Buy Baby audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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