Dstillery Audiences

CVS

Audience Size: 4.9 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.04% 1.89x
True Crime Podcast Listeners 0.02% 1.72x
Palm Beach Trip Planners 3.51% 1.49x
Miami Trip Planners 2.76% 1.44x
Cape Cod News Readers 2.25% 1.43x
Movie Ticket Buyers 2.47% 1.42x
Real Estate Decision Makers 2.39% 1.42x
South Atlantic Voters 4.01% 1.41x
Florida Trip Planners 4.00% 1.40x
Telemedicine Content Readers 0.03% 1.39x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.05% 5.42x
Levi Strauss 0.02% 4.85x
Uniqlo 0.67% 4.82x
Topshop 0.11% 4.79x
Intermix 0.29% 4.75x
Zara 1.07% 4.57x
Joe's Jeans 0.07% 4.57x
Lorna Jane 0.18% 4.53x
Supreme 0.04% 4.45x
American Apparel 1.25% 4.41x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.05% 2.14x
Computer Printers 0.01% 2.12x
Consumer Rewards 0.01% 2.00x
France Online Music & Quiz Content Cluster 0.03% 1.91x
Canada Shopping - Lifestyle and Mommy Blogs 0.03% 1.91x
Rhode Island Cluster 0.70% 1.86x
Chat Rooms 0.02% 1.85x
Online Games 0.47% 1.83x
Human Resources & Employee Management 0.03% 1.80x
Russia Cluster 0.03% 1.79x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male