Dstillery Audiences

CVS

Audience Size: 959.4 Thousand Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 959.4 thousand unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Health and Fitness Book Readers.

Interest Composition Index
Health and Fitness Book Readers 0.01% 1.44x
Miami Trip Planners 1.45% 1.28x
Readers of Puerto Rican Content 1.47% 1.27x
Boston Trip Planners 0.98% 1.26x
New England Patriots Fans 1.42% 1.24x
Major Airline Customers 1.62% 1.24x
Readers of Caribbean Content 1.84% 1.23x
LGBT Activists 1.27% 1.22x
Readers of Panamanian Content 1.51% 1.22x
Real Estate Decision Makers 2.55% 1.21x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Michael Kors.

Location Composition Index
Michael Kors 0.66% 6.57x
Free People 0.11% 4.43x
Lululemon 0.24% 4.12x
Club Monaco 0.43% 4.12x
J. Crew 1.41% 3.43x
Brooks Brothers 1.56% 3.43x
Banana Republic 1.65% 3.40x
Patagonia 0.18% 3.14x
Gymboree 0.92% 3.13x
The North Face 0.72% 2.85x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 0.93% 2.66x
Rhode Island Cluster 0.35% 2.32x
Online Games 0.18% 1.77x
LGBTQ Advocacy 0.71% 1.68x
Franco-African Cluster 0.02% 1.64x
France Online Music & Quiz Content Cluster 0.01% 1.61x
French News & Gossip Cluster 0.03% 1.56x
Central & South American News 0.13% 1.54x
Washington & Northern Virginia 1.06% 1.53x
Texas Off-Roading 0.01% 1.52x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999