Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 1.48% | 1.38x |
| Boston Trip Planners | 1.37% | 1.36x |
| New York City Events Researchers | 1.92% | 1.33x |
| Miami Trip Planners | 1.92% | 1.33x |
| Restaurant Menu Researchers | 1.62% | 1.30x |
| Real Estate Decision Makers | 2.46% | 1.30x |
| New England Patriots Fans | 1.45% | 1.30x |
| Countdown to the Beach Travelers | 0.01% | 1.28x |
| Major Airline Customers | 1.84% | 1.27x |
| Ballet Enthusiasts | 1.80% | 1.27x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 5.81x |
| Zara | 1.96% | 5.16x |
| Uniqlo | 0.97% | 5.12x |
| Hugo Boss | 2.09% | 5.03x |
| Gap | 5.78% | 5.02x |
| Levi Strauss | 0.78% | 5.01x |
| Intermix | 0.60% | 4.95x |
| Topshop | 0.10% | 4.83x |
| Saint Laurent Paris | 0.62% | 4.81x |
| Express | 2.01% | 4.81x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.36% | 2.06x |
| Franco-African Cluster | 0.02% | 1.85x |
| New York City Real Estate Research Cluster | 0.75% | 1.63x |
| Italy Cluster | 0.02% | 1.60x |
| Online Games | 0.16% | 1.57x |
| New England Universities | 0.71% | 1.56x |
| France Online Music & Quiz Content Cluster | 0.02% | 1.56x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 1.52x |
| Washington & Northern Virginia | 1.36% | 1.51x |
| Florida Naples News Cluster | 0.62% | 1.51x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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