Dstillery Audiences

CVS

Audience Size: 11.3 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.51x
Readers of Puerto Rican Content 2.76% 1.34x
Miami Trip Planners 3.02% 1.33x
Cape Cod News Readers 2.52% 1.33x
New York City Events Researchers 2.87% 1.31x
Real Estate Decision Makers 3.07% 1.31x
North East State Fair Visitors 3.05% 1.31x
Major Airline Customers 2.92% 1.29x
Ballet Enthusiasts 3.01% 1.29x
Fort Lauderdale Trip Planners 3.10% 1.28x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Supreme.

Location Composition Index
Supreme 0.11% 4.89x
Topshop 0.40% 4.84x
Uniqlo 1.55% 4.60x
Everlane 0.11% 4.53x
Joe's Jeans 0.22% 4.47x
American Apparel 2.59% 4.47x
Intermix 0.70% 4.37x
Zara 2.19% 4.35x
Bonobos 1.25% 4.32x
Urban Outfitters 3.87% 4.29x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.46% 1.86x
LGBTQ Advocacy 1.07% 1.83x
Greece Cluster 0.02% 1.73x
New York City Education & News Cluster 0.58% 1.63x
Online Games 0.28% 1.62x
Home Office Products 0.02% 1.60x
Franco-African Cluster 0.01% 1.59x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.56x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.56x
NYC Tourist Attractions 0.81% 1.53x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male