Dstillery Audiences

CVS

Audience Size: 4.8 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.60% 1.43x
Essential Oils Enthusiasts 0.06% 1.39x
Wireless Headphone Researchers 0.04% 1.34x
Fall/Winter 2021 Fashion Trend Researchers 0.06% 1.30x
Modern Art Museum Researchers 0.72% 1.26x
Painting Hobbyist 2.81% 1.25x
Diner and Ice Cream Lovers 2.06% 1.25x
South Atlantic Voters 3.01% 1.24x
POS Systems & Software Researchers 1.71% 1.23x
Miami Trip Planners 1.72% 1.23x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Intermix.

Location Composition Index
Intermix 0.20% 2.33x
Armani 0.94% 2.24x
Topshop 0.07% 2.24x
Lorna Jane 0.38% 2.23x
Bonobos 0.56% 2.23x
Madewell 1.61% 2.20x
Saint Laurent Paris 0.22% 2.20x
Abercrombie & Fitch 0.41% 2.18x
Jos A. Bank Clothiers 4.72% 2.17x
Urban Outfitters 2.05% 2.16x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
Foreign Language Education 0.02% 3.67x
Beauty & Cosmetics 0.01% 2.33x
Online Games 0.19% 2.01x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.01% 1.85x
Rhode Island Cluster 0.45% 1.76x
Romanian News 0.01% 1.70x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.01% 1.64x
Poland Cluster 0.05% 1.64x
New Parents 0.03% 1.63x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female