Dstillery Audiences

CVS

Audience Size: 8.6 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 1.72x
Burger Enthusiast 0.06% 1.71x
School Closings Updates Readers 0.09% 1.70x
Cape Cod News Readers 2.20% 1.39x
Florida Trip Planners 3.18% 1.36x
South Atlantic Voters 3.39% 1.32x
North East State Fair Visitors 2.56% 1.31x
Fort Lauderdale Trip Planners 2.94% 1.31x
Tampa and St Petersburg Trip Planners 2.53% 1.30x
Palm Beach Trip Planners 2.85% 1.30x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.09% 5.50x
Topshop 0.28% 5.31x
Uniqlo 1.28% 5.11x
Joe's Jeans 0.15% 5.06x
Supreme 0.09% 5.05x
Intermix 0.54% 5.03x
Zara 1.89% 4.81x
American Apparel 2.19% 4.74x
Bonobos 1.03% 4.68x
Lorna Jane 0.33% 4.67x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 3.00x
Germany Cluster 0.03% 1.91x
Texas Sporting & Outdoors Cluster 0.02% 1.87x
General Interest 0.01% 1.84x
Rhode Island Cluster 0.57% 1.78x
Online Games 0.38% 1.76x
Paper & Packaging 0.02% 1.75x
Minnesota Community Business Cluster 0.46% 1.73x
Retail Industry News 0.06% 1.71x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 1.70x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male