Dstillery Audiences

CVS

Audience Size: 12.5 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.28x
South Atlantic Voters 2.59% 1.20x
Readers of Caribbean Content 2.36% 1.18x
Palm Beach Trip Planners 2.66% 1.16x
Readers of Nicaraguan Content 2.05% 1.14x
Miami Trip Planners 2.97% 1.14x
South Atlantic State Fair Visitors 2.74% 1.14x
Readers of Puerto Rican Content 2.39% 1.14x
Readers of Belizean Content 2.13% 1.13x
Readers of Dominican Republic Content 2.01% 1.13x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Topshop.

Location Composition Index
Topshop 0.34% 4.66x
Everlane 0.09% 4.63x
Uniqlo 1.18% 4.47x
Zara 1.79% 4.29x
Bonobos 1.08% 4.27x
Supreme 0.12% 4.23x
Intermix 0.65% 4.19x
Urban Outfitters 3.34% 4.19x
Hugo Boss 2.48% 4.17x
American Apparel 2.44% 4.14x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.51x
Rhode Island Cluster 0.35% 1.44x
LGBTQ Advocacy 1.02% 1.42x
General Interest 0.02% 1.40x
Consumer Rewards 0.03% 1.38x
Franco-African Cluster 0.02% 1.34x
South Florida Cluster 3.15% 1.30x
Online Games 0.20% 1.26x
Florida Naples News Cluster 0.73% 1.25x
Florida Local News Cluster 3.53% 1.24x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female