Dstillery Audiences

CVS

Audience Size: 10.3 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.87x
Miami Trip Planners 2.69% 1.35x
Real Estate Decision Makers 2.32% 1.35x
Cape Cod News Readers 2.11% 1.35x
New York City Events Researchers 2.46% 1.34x
Fort Lauderdale Trip Planners 2.66% 1.31x
Major Airline Customers 2.51% 1.31x
Restaurant Menu Researchers 2.24% 1.31x
Palm Beach Trip Planners 2.59% 1.31x
Readers of Puerto Rican Content 2.64% 1.30x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.11% 4.96x
Topshop 0.35% 4.95x
Supreme 0.10% 4.85x
Uniqlo 1.43% 4.72x
Intermix 0.63% 4.64x
American Apparel 2.42% 4.56x
Joe's Jeans 0.18% 4.51x
Zara 2.05% 4.48x
Bonobos 1.17% 4.37x
Urban Outfitters 3.59% 4.33x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 2.30x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.20x
Romanian News 0.01% 1.64x
Rhode Island Cluster 0.43% 1.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 1.56x
General Interest 0.01% 1.55x
Southern California Tourism 0.18% 1.54x
Consumer Rewards 0.01% 1.53x
Hipster Clothing 0.03% 1.52x
Greece Cluster 0.02% 1.52x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male