Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 1.72x |
| Burger Enthusiast | 0.06% | 1.71x |
| School Closings Updates Readers | 0.09% | 1.70x |
| Cape Cod News Readers | 2.20% | 1.39x |
| Florida Trip Planners | 3.18% | 1.36x |
| South Atlantic Voters | 3.39% | 1.32x |
| North East State Fair Visitors | 2.56% | 1.31x |
| Fort Lauderdale Trip Planners | 2.94% | 1.31x |
| Tampa and St Petersburg Trip Planners | 2.53% | 1.30x |
| Palm Beach Trip Planners | 2.85% | 1.30x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 5.50x |
| Topshop | 0.28% | 5.31x |
| Uniqlo | 1.28% | 5.11x |
| Joe's Jeans | 0.15% | 5.06x |
| Supreme | 0.09% | 5.05x |
| Intermix | 0.54% | 5.03x |
| Zara | 1.89% | 4.81x |
| American Apparel | 2.19% | 4.74x |
| Bonobos | 1.03% | 4.68x |
| Lorna Jane | 0.33% | 4.67x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 3.00x |
| Germany Cluster | 0.03% | 1.91x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.87x |
| General Interest | 0.01% | 1.84x |
| Rhode Island Cluster | 0.57% | 1.78x |
| Online Games | 0.38% | 1.76x |
| Paper & Packaging | 0.02% | 1.75x |
| Minnesota Community Business Cluster | 0.46% | 1.73x |
| Retail Industry News | 0.06% | 1.71x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 1.70x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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