Dstillery Audiences

CVS

Audience Size: 4.4 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Readers of Puerto Rican Content.

Interest Composition Index
Readers of Puerto Rican Content 1.41% 1.28x
New England Patriots Fans 1.44% 1.24x
Miami Trip Planners 1.41% 1.23x
Major Airline Customers 1.63% 1.22x
Readers of Caribbean Content 1.70% 1.22x
Caribbean Trip Planners 1.47% 1.22x
Fort Lauderdale Trip Planners 1.62% 1.21x
Boston Trip Planners 0.97% 1.21x
Colombia Trip Planners 1.79% 1.20x
Palm Beach Trip Planners 1.43% 1.19x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.05% 8.23x
Hugo Boss 0.71% 7.86x
Zara 1.17% 7.10x
Saint Laurent Paris 0.40% 7.01x
Ann Taylor 0.77% 6.87x
Uniqlo 0.53% 6.72x
Hollister 0.84% 6.69x
Express 1.24% 6.64x
Urban Outfitters 1.70% 6.58x
Express Outlets 0.18% 6.46x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.32% 2.27x
Hawaii News 0.65% 1.93x
Online Games 0.16% 1.71x
Central & South American News 0.13% 1.66x
As Seen On TV Products 0.01% 1.66x
LGBTQ Advocacy 0.70% 1.65x
Consumer Rewards 0.07% 1.61x
Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) 0.01% 1.58x
Survey Websites 0.01% 1.51x
Peru Media 0.11% 1.50x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female