Dstillery Audiences

CVS

Audience Size: 641 Thousand Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 641 thousand unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 1.72x
School Closings Updates Readers 1.48% 1.68x
Cape Cod News Readers 2.55% 1.49x
Miami Trip Planners 2.77% 1.41x
Boston Bruins Fans 2.48% 1.40x
Burger Enthusiast 2.73% 1.39x
Palm Beach Trip Planners 2.94% 1.38x
Childrens Museum Visitors 2.88% 1.37x
Tampa and St Petersburg Trip Planners 2.79% 1.37x
Ballet Enthusiasts 2.00% 1.36x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.12% 4.22x
Levi Strauss 0.02% 4.18x
Saint Laurent Paris 0.06% 4.04x
Uniqlo 0.16% 4.03x
Urban Outfitters 0.88% 3.98x
Calvin Klein 0.05% 3.98x
American Apparel 0.51% 3.94x
Armani 0.26% 3.92x
Intermix 0.08% 3.84x
Ann Taylor 0.35% 3.81x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 4.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
Home Printing 0.01% 3.50x
Electronic Cabling 0.04% 3.16x
Mining & Natural Resources 0.02% 2.72x
Alternative Streaming Services 0.01% 2.58x
Beach & Intimate Wear 0.03% 2.24x
Online Games 0.53% 2.09x
Shipping & Logistics 0.02% 1.94x
Feminism 0.07% 1.93x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female