Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.28x |
| Cape Cod News Readers | 1.81% | 1.25x |
| Boston Trip Planners | 1.57% | 1.20x |
| Miami Trip Planners | 1.96% | 1.20x |
| New England Patriots Fans | 1.66% | 1.19x |
| New York City Events Researchers | 2.15% | 1.18x |
| Boston Bruins Fans | 1.43% | 1.18x |
| Real Estate Decision Makers | 2.11% | 1.18x |
| Readers of Puerto Rican Content | 1.59% | 1.18x |
| Boston Red Sox Fans | 1.34% | 1.18x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 5.05x |
| Topshop | 0.22% | 4.95x |
| Zara | 1.87% | 4.71x |
| Intermix | 0.62% | 4.70x |
| Uniqlo | 1.05% | 4.67x |
| Hugo Boss | 2.21% | 4.59x |
| Bonobos | 0.77% | 4.50x |
| Levi Strauss | 0.90% | 4.40x |
| Gap | 5.23% | 4.38x |
| Urban Outfitters | 3.37% | 4.33x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.01% | 2.06x |
| Rhode Island Cluster | 0.35% | 1.55x |
| Franco-African Cluster | 0.02% | 1.53x |
| Local & Travel England - Northern England | 0.01% | 1.50x |
| Online Games | 0.21% | 1.48x |
| Italy Cluster | 0.02% | 1.47x |
| Scotland Travel | 0.03% | 1.43x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.40x |
| LGBTQ Advocacy | 0.95% | 1.39x |
| New York City Real Estate Research Cluster | 0.86% | 1.39x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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