Dstillery Audiences

CVS

Audience Size: 2.2 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.10% 1.43x
Cape Cod News Readers 1.96% 1.33x
Boston Bruins Fans 2.09% 1.31x
COVID Thanksgiving Planners 1.44% 1.31x
United Kingdom News Readers 1.67% 1.28x
South Atlantic Voters 3.35% 1.26x
Restaurant Supply Shoppers 0.27% 1.26x
Tampa and St Petersburg Trip Planners 2.00% 1.26x
Palm Beach Trip Planners 2.41% 1.26x
Boston Trip Planners 1.44% 1.25x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 5.37x
Intermix 0.13% 4.82x
Uniqlo 0.26% 4.76x
Armani 0.47% 4.67x
American Apparel 0.61% 4.66x
Madewell 0.78% 4.57x
Lorna Jane 0.11% 4.55x
Urban Outfitters 1.04% 4.50x
Saint Laurent Paris 0.10% 4.43x
Club Monaco 0.21% 4.43x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.01% 4.72x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 2.38x
Greece Cluster 0.01% 2.28x
Local & Travel England - East Midlands 0.01% 2.26x
Canadian Healthcare 0.02% 2.23x
Right Wing Blogs - Political Activism 0.02% 2.23x
Quebec Vacations 0.03% 2.02x
Human Resources & Employee Management 0.02% 1.98x
Vitamin Shoppers 0.04% 1.90x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female