Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.51x |
| Readers of Puerto Rican Content | 2.76% | 1.34x |
| Miami Trip Planners | 3.02% | 1.33x |
| Cape Cod News Readers | 2.52% | 1.33x |
| New York City Events Researchers | 2.87% | 1.31x |
| Real Estate Decision Makers | 3.07% | 1.31x |
| North East State Fair Visitors | 3.05% | 1.31x |
| Major Airline Customers | 2.92% | 1.29x |
| Ballet Enthusiasts | 3.01% | 1.29x |
| Fort Lauderdale Trip Planners | 3.10% | 1.28x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.11% | 4.89x |
| Topshop | 0.40% | 4.84x |
| Uniqlo | 1.55% | 4.60x |
| Everlane | 0.11% | 4.53x |
| Joe's Jeans | 0.22% | 4.47x |
| American Apparel | 2.59% | 4.47x |
| Intermix | 0.70% | 4.37x |
| Zara | 2.19% | 4.35x |
| Bonobos | 1.25% | 4.32x |
| Urban Outfitters | 3.87% | 4.29x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.46% | 1.86x |
| LGBTQ Advocacy | 1.07% | 1.83x |
| Greece Cluster | 0.02% | 1.73x |
| New York City Education & News Cluster | 0.58% | 1.63x |
| Online Games | 0.28% | 1.62x |
| Home Office Products | 0.02% | 1.60x |
| Franco-African Cluster | 0.01% | 1.59x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.56x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 1.56x |
| NYC Tourist Attractions | 0.81% | 1.53x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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