Dstillery Audiences

CVS

Audience Size: 12 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.28x
Cape Cod News Readers 1.81% 1.25x
Boston Trip Planners 1.57% 1.20x
Miami Trip Planners 1.96% 1.20x
New England Patriots Fans 1.66% 1.19x
New York City Events Researchers 2.15% 1.18x
Boston Bruins Fans 1.43% 1.18x
Real Estate Decision Makers 2.11% 1.18x
Readers of Puerto Rican Content 1.59% 1.18x
Boston Red Sox Fans 1.34% 1.18x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.09% 5.05x
Topshop 0.22% 4.95x
Zara 1.87% 4.71x
Intermix 0.62% 4.70x
Uniqlo 1.05% 4.67x
Hugo Boss 2.21% 4.59x
Bonobos 0.77% 4.50x
Levi Strauss 0.90% 4.40x
Gap 5.23% 4.38x
Urban Outfitters 3.37% 4.33x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.01% 2.06x
Rhode Island Cluster 0.35% 1.55x
Franco-African Cluster 0.02% 1.53x
Local & Travel England - Northern England 0.01% 1.50x
Online Games 0.21% 1.48x
Italy Cluster 0.02% 1.47x
Scotland Travel 0.03% 1.43x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.40x
LGBTQ Advocacy 0.95% 1.39x
New York City Real Estate Research Cluster 0.86% 1.39x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male