Dstillery Audiences

CVS

Audience Size: 8.1 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.84% 1.41x
Real Estate Decision Makers 2.72% 1.37x
Burger Enthusiast 0.19% 1.35x
Readers of Puerto Rican Content 2.48% 1.34x
Palm Beach Trip Planners 2.55% 1.34x
New York City Events Researchers 2.31% 1.34x
Fort Lauderdale Trip Planners 2.99% 1.32x
Restaurant Menu Researchers 2.05% 1.31x
Cape Cod News Readers 2.09% 1.31x
Ballet Enthusiasts 2.40% 1.31x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Topshop.

Location Composition Index
Topshop 0.41% 4.61x
Supreme 0.11% 4.52x
Uniqlo 1.35% 4.46x
Everlane 0.10% 4.38x
Intermix 0.69% 4.24x
Zara 1.89% 4.22x
American Apparel 2.51% 4.21x
Bonobos 1.24% 4.17x
Calvin Klein 0.35% 4.12x
Urban Outfitters 3.60% 4.12x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.02% 1.68x
LGBTQ Advocacy 1.06% 1.66x
Italy Cluster 0.02% 1.63x
Rhode Island Cluster 0.37% 1.62x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 1.59x
Romanian News 0.02% 1.53x
Meeting Planning & Hotels 0.05% 1.52x
New York City Real Estate Research Cluster 0.59% 1.47x
Online Games 0.25% 1.46x
London Tourism 0.01% 1.45x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male