Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Readers of Puerto Rican Content.
| Interest | Composition | Index |
| Readers of Puerto Rican Content | 1.41% | 1.28x |
| New England Patriots Fans | 1.44% | 1.24x |
| Miami Trip Planners | 1.41% | 1.23x |
| Major Airline Customers | 1.63% | 1.22x |
| Readers of Caribbean Content | 1.70% | 1.22x |
| Caribbean Trip Planners | 1.47% | 1.22x |
| Fort Lauderdale Trip Planners | 1.62% | 1.21x |
| Boston Trip Planners | 0.97% | 1.21x |
| Colombia Trip Planners | 1.79% | 1.20x |
| Palm Beach Trip Planners | 1.43% | 1.19x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 8.23x |
| Hugo Boss | 0.71% | 7.86x |
| Zara | 1.17% | 7.10x |
| Saint Laurent Paris | 0.40% | 7.01x |
| Ann Taylor | 0.77% | 6.87x |
| Uniqlo | 0.53% | 6.72x |
| Hollister | 0.84% | 6.69x |
| Express | 1.24% | 6.64x |
| Urban Outfitters | 1.70% | 6.58x |
| Express Outlets | 0.18% | 6.46x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.32% | 2.27x |
| Hawaii News | 0.65% | 1.93x |
| Online Games | 0.16% | 1.71x |
| Central & South American News | 0.13% | 1.66x |
| As Seen On TV Products | 0.01% | 1.66x |
| LGBTQ Advocacy | 0.70% | 1.65x |
| Consumer Rewards | 0.07% | 1.61x |
| Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) | 0.01% | 1.58x |
| Survey Websites | 0.01% | 1.51x |
| Peru Media | 0.11% | 1.50x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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