Dstillery Audiences

CVS

Audience Size: 3.3 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.09% 1.32x
Cape Cod News Readers 1.97% 1.29x
Florida County and Local Fair Visitors 4.25% 1.28x
Social Workers 0.06% 1.28x
South Atlantic Voters 3.34% 1.27x
Fort Lauderdale Trip Planners 3.03% 1.26x
Luxury Boutique Hotel Researchers 2.49% 1.24x
Palm Beach Trip Planners 2.49% 1.23x
College Athletic Scholarships Researchers 3.22% 1.22x
Online Test Prep Resource Readers 2.97% 1.21x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Intermix.

Location Composition Index
Intermix 0.05% 2.95x
Club Monaco 0.11% 2.92x
Uniqlo 0.15% 2.89x
Urban Outfitters 0.56% 2.88x
American Apparel 0.29% 2.84x
Calvin Klein 0.04% 2.78x
Armani 0.25% 2.77x
Charlotte Russe 0.14% 2.77x
Ann Taylor 0.28% 2.73x
Bonobos 0.15% 2.66x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
Meeting Planning & Hotels 0.01% 3.04x
Mysticism 0.01% 2.79x
Greece Cluster 0.02% 2.72x
Malaya 0.03% 2.32x
Italy Cluster 0.02% 2.09x
Pre-Built Home Researchers 0.02% 2.09x
French Canadian Cluster 0.03% 2.06x
Discount Shopping 0.02% 2.05x
French News & Gossip Cluster 0.05% 1.98x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female