Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 1.87x |
| Miami Trip Planners | 2.69% | 1.35x |
| Real Estate Decision Makers | 2.32% | 1.35x |
| Cape Cod News Readers | 2.11% | 1.35x |
| New York City Events Researchers | 2.46% | 1.34x |
| Fort Lauderdale Trip Planners | 2.66% | 1.31x |
| Major Airline Customers | 2.51% | 1.31x |
| Restaurant Menu Researchers | 2.24% | 1.31x |
| Palm Beach Trip Planners | 2.59% | 1.31x |
| Readers of Puerto Rican Content | 2.64% | 1.30x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 4.96x |
| Topshop | 0.35% | 4.95x |
| Supreme | 0.10% | 4.85x |
| Uniqlo | 1.43% | 4.72x |
| Intermix | 0.63% | 4.64x |
| American Apparel | 2.42% | 4.56x |
| Joe's Jeans | 0.18% | 4.51x |
| Zara | 2.05% | 4.48x |
| Bonobos | 1.17% | 4.37x |
| Urban Outfitters | 3.59% | 4.33x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.30x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.20x |
| Romanian News | 0.01% | 1.64x |
| Rhode Island Cluster | 0.43% | 1.60x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 1.56x |
| General Interest | 0.01% | 1.55x |
| Southern California Tourism | 0.18% | 1.54x |
| Consumer Rewards | 0.01% | 1.53x |
| Hipster Clothing | 0.03% | 1.52x |
| Greece Cluster | 0.02% | 1.52x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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