Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.28x |
| South Atlantic Voters | 2.59% | 1.20x |
| Readers of Caribbean Content | 2.36% | 1.18x |
| Palm Beach Trip Planners | 2.66% | 1.16x |
| Readers of Nicaraguan Content | 2.05% | 1.14x |
| Miami Trip Planners | 2.97% | 1.14x |
| South Atlantic State Fair Visitors | 2.74% | 1.14x |
| Readers of Puerto Rican Content | 2.39% | 1.14x |
| Readers of Belizean Content | 2.13% | 1.13x |
| Readers of Dominican Republic Content | 2.01% | 1.13x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Curious about what else the CVS audience is interested in?
Sign Up
APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.34% | 4.66x |
| Everlane | 0.09% | 4.63x |
| Uniqlo | 1.18% | 4.47x |
| Zara | 1.79% | 4.29x |
| Bonobos | 1.08% | 4.27x |
| Supreme | 0.12% | 4.23x |
| Intermix | 0.65% | 4.19x |
| Urban Outfitters | 3.34% | 4.19x |
| Hugo Boss | 2.48% | 4.17x |
| American Apparel | 2.44% | 4.14x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Want to find more of the CVS audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.51x |
| Rhode Island Cluster | 0.35% | 1.44x |
| LGBTQ Advocacy | 1.02% | 1.42x |
| General Interest | 0.02% | 1.40x |
| Consumer Rewards | 0.03% | 1.38x |
| Franco-African Cluster | 0.02% | 1.34x |
| South Florida Cluster | 3.15% | 1.30x |
| Online Games | 0.20% | 1.26x |
| Florida Naples News Cluster | 0.73% | 1.25x |
| Florida Local News Cluster | 3.53% | 1.24x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Want to see more of the Content Affinities the CVS audience visits?
Sign Up
DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the CVS audience?
Sign Up