
Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the CVS audience.

INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Austin Trip Planners.
Interest | Composition | Index |
Austin Trip Planners | 1.43% | 1.38x |
United Nations Donors | 0.70% | 1.28x |
Latin TV Enthusiasts | 4.91% | 1.21x |
Men's Shoe Shoppers | 0.80% | 1.21x |
Detroit Trip Planners | 2.19% | 1.18x |
Private Loan Researchers | 3.16% | 1.18x |
Key West Florida Trip Planners | 2.98% | 1.17x |
Work Visa Researchers | 1.27% | 1.17x |
Orlando Trip Planners | 1.70% | 1.17x |
Houston Trip Planners | 1.56% | 1.16x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Uniqlo.
Location | Composition | Index |
Uniqlo | 0.26% | 5.55x |
Zara | 0.43% | 4.48x |
Mens Wearhouse | 1.71% | 4.34x |
Tommy Bahama | 0.50% | 4.33x |
Banana Republic | 0.61% | 4.32x |
Calvin Klein | 0.12% | 4.27x |
Intermix | 0.09% | 4.24x |
Abercrombie & Fitch | 0.35% | 4.22x |
Hugo Boss | 0.45% | 4.17x |
Dressbarn | 1.12% | 4.12x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Horse Racing.
Content Affinity | Composition | Index |
Horse Racing | 0.01% | 4.84x |
Yoga & Meditation | 0.03% | 4.69x |
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.99x |
MBA Education | 0.01% | 3.22x |
Data Centers | 0.02% | 3.03x |
Grocery & Food Service | 0.01% | 2.81x |
Nursing | 0.02% | 2.79x |
Lacrosse College Athletics | 0.01% | 2.76x |
Canada Online Shopping Cluster | 0.02% | 2.65x |
Malaya | 0.02% | 2.53x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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