Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.04% | 1.89x |
| True Crime Podcast Listeners | 0.02% | 1.72x |
| Palm Beach Trip Planners | 3.51% | 1.49x |
| Miami Trip Planners | 2.76% | 1.44x |
| Cape Cod News Readers | 2.25% | 1.43x |
| Movie Ticket Buyers | 2.47% | 1.42x |
| Real Estate Decision Makers | 2.39% | 1.42x |
| South Atlantic Voters | 4.01% | 1.41x |
| Florida Trip Planners | 4.00% | 1.40x |
| Telemedicine Content Readers | 0.03% | 1.39x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 5.42x |
| Levi Strauss | 0.02% | 4.85x |
| Uniqlo | 0.67% | 4.82x |
| Topshop | 0.11% | 4.79x |
| Intermix | 0.29% | 4.75x |
| Zara | 1.07% | 4.57x |
| Joe's Jeans | 0.07% | 4.57x |
| Lorna Jane | 0.18% | 4.53x |
| Supreme | 0.04% | 4.45x |
| American Apparel | 1.25% | 4.41x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 0.05% | 2.14x |
| Computer Printers | 0.01% | 2.12x |
| Consumer Rewards | 0.01% | 2.00x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.91x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.03% | 1.91x |
| Rhode Island Cluster | 0.70% | 1.86x |
| Chat Rooms | 0.02% | 1.85x |
| Online Games | 0.47% | 1.83x |
| Human Resources & Employee Management | 0.03% | 1.80x |
| Russia Cluster | 0.03% | 1.79x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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