Dstillery Audiences

CVS

Audience Size: 1.6 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 1.43% 1.38x
United Nations Donors 0.70% 1.28x
Latin TV Enthusiasts 4.91% 1.21x
Men's Shoe Shoppers 0.80% 1.21x
Detroit Trip Planners 2.19% 1.18x
Private Loan Researchers 3.16% 1.18x
Key West Florida Trip Planners 2.98% 1.17x
Work Visa Researchers 1.27% 1.17x
Orlando Trip Planners 1.70% 1.17x
Houston Trip Planners 1.56% 1.16x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Uniqlo.

Location Composition Index
Uniqlo 0.26% 5.55x
Zara 0.43% 4.48x
Mens Wearhouse 1.71% 4.34x
Tommy Bahama 0.50% 4.33x
Banana Republic 0.61% 4.32x
Calvin Klein 0.12% 4.27x
Intermix 0.09% 4.24x
Abercrombie & Fitch 0.35% 4.22x
Hugo Boss 0.45% 4.17x
Dressbarn 1.12% 4.12x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.01% 4.84x
Yoga & Meditation 0.03% 4.69x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
MBA Education 0.01% 3.22x
Data Centers 0.02% 3.03x
Grocery & Food Service 0.01% 2.81x
Nursing 0.02% 2.79x
Lacrosse College Athletics 0.01% 2.76x
Canada Online Shopping Cluster 0.02% 2.65x
Malaya 0.02% 2.53x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male