Dstillery Audiences

CVS

Audience Size: 2.4 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.67% 1.29x
Boston Trip Planners 1.23% 1.29x
Modern Art Museum Researchers 1.16% 1.29x
Austin Trip Planners 1.67% 1.28x
Readers of Cuban Content 2.32% 1.26x
Houston Activity Researchers 0.96% 1.26x
Readers of Puerto Rican Content 2.90% 1.25x
Trendy Shoe Shoppers 0.38% 1.24x
Detroit Trip Planners 1.50% 1.24x
Big Box Store Jewelry Sale Shoppers 0.05% 1.23x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Uniqlo.

Location Composition Index
Uniqlo 0.22% 4.24x
Mens Wearhouse 2.39% 3.94x
Jos A. Bank Clothiers 1.40% 3.93x
Dressbarn 1.36% 3.86x
Lane Bryant 1.48% 3.63x
LOFT 1.57% 3.59x
Banana Republic 1.39% 3.56x
Forever 21 1.07% 3.55x
Armani 0.33% 3.53x
Old Navy 2.86% 3.53x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
European Museums, Restaurants & Events 0.01% 3.15x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.01% 2.92x
MBA Education 0.01% 2.48x
Vancouver British Columbia Research Cluster 0.01% 2.39x
Medical & Pharmaceutical Scholarship 0.01% 2.23x
Canadian News 0.02% 2.21x
Mobile Industry Information 0.02% 2.20x
Canada Tourism Research Cluster 0.02% 2.10x
New England Universities 0.04% 1.93x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male