Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 1.26% | 1.39x |
| New York City Events Researchers | 1.84% | 1.35x |
| Major Airline Customers | 2.13% | 1.34x |
| Restaurant Menu Researchers | 1.64% | 1.34x |
| Miami Trip Planners | 1.83% | 1.32x |
| Ballet Enthusiasts | 1.76% | 1.31x |
| New York Trip Planners | 1.78% | 1.30x |
| UConn Huskies Fans | 1.18% | 1.30x |
| Broadway Fans | 1.43% | 1.28x |
| Countdown to the Beach Travelers | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 6.75x |
| Hugo Boss | 1.62% | 5.84x |
| Zara | 1.80% | 5.74x |
| Club Monaco | 0.66% | 5.61x |
| Uniqlo | 0.86% | 5.57x |
| Hollister | 1.42% | 5.53x |
| Saint Laurent Paris | 0.58% | 5.51x |
| Gap | 6.22% | 5.47x |
| Express | 1.86% | 5.47x |
| Express Outlets | 0.30% | 5.41x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.22x |
| Rhode Island Cluster | 0.34% | 2.12x |
| Online Games | 0.19% | 1.86x |
| Consumer Rewards | 0.06% | 1.75x |
| LGBTQ Advocacy | 0.77% | 1.75x |
| New England Universities | 0.68% | 1.70x |
| Italy Cluster | 0.02% | 1.67x |
| Hawaii News | 0.54% | 1.65x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.00% | 1.64x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.00% | 1.60x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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