Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.60% | 1.43x |
| Essential Oils Enthusiasts | 0.06% | 1.39x |
| Wireless Headphone Researchers | 0.04% | 1.34x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.06% | 1.30x |
| Modern Art Museum Researchers | 0.72% | 1.26x |
| Painting Hobbyist | 2.81% | 1.25x |
| Diner and Ice Cream Lovers | 2.06% | 1.25x |
| South Atlantic Voters | 3.01% | 1.24x |
| POS Systems & Software Researchers | 1.71% | 1.23x |
| Miami Trip Planners | 1.72% | 1.23x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.20% | 2.33x |
| Armani | 0.94% | 2.24x |
| Topshop | 0.07% | 2.24x |
| Lorna Jane | 0.38% | 2.23x |
| Bonobos | 0.56% | 2.23x |
| Madewell | 1.61% | 2.20x |
| Saint Laurent Paris | 0.22% | 2.20x |
| Abercrombie & Fitch | 0.41% | 2.18x |
| Jos A. Bank Clothiers | 4.72% | 2.17x |
| Urban Outfitters | 2.05% | 2.16x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.99x |
| Foreign Language Education | 0.02% | 3.67x |
| Beauty & Cosmetics | 0.01% | 2.33x |
| Online Games | 0.19% | 2.01x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.01% | 1.85x |
| Rhode Island Cluster | 0.45% | 1.76x |
| Romanian News | 0.01% | 1.70x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.01% | 1.64x |
| Poland Cluster | 0.05% | 1.64x |
| New Parents | 0.03% | 1.63x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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