Dstillery Audiences

CVS

Audience Size: 6.6 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.73% 1.33x
South Atlantic Voters 2.93% 1.28x
Painting Hobbyist 3.19% 1.27x
Florida County and Local Fair Visitors 4.07% 1.25x
Asheville Trip Planners 2.24% 1.25x
Miami Trip Planners 1.84% 1.24x
Fort Lauderdale Trip Planners 2.33% 1.24x
Florida Trip Planners 2.08% 1.24x
Clemson Tigers Fans 2.76% 1.24x
Palm Beach Trip Planners 1.91% 1.24x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.30% 2.34x
Armani 0.71% 2.29x
Bonobos 0.45% 2.27x
Topshop 0.05% 2.26x
Intermix 0.15% 2.26x
Madewell 1.19% 2.26x
Urban Outfitters 1.66% 2.24x
Jos A. Bank Clothiers 3.65% 2.22x
Abercrombie & Fitch 0.31% 2.21x
American Apparel 0.85% 2.18x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
College Greek Life 0.03% 2.70x
France Online Music & Quiz Content Cluster 0.01% 2.04x
Online Games 0.23% 1.96x
Rhode Island Cluster 0.46% 1.76x
French Canadian Cluster 0.02% 1.76x
US Soccer 0.05% 1.76x
Nutrition & Diabetic Living 0.01% 1.76x
Furniture Shopping 0.04% 1.75x
Unique & Personalized Fashion 0.05% 1.71x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female