Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 2.84% | 1.41x |
| Real Estate Decision Makers | 2.72% | 1.37x |
| Burger Enthusiast | 0.19% | 1.35x |
| Readers of Puerto Rican Content | 2.48% | 1.34x |
| Palm Beach Trip Planners | 2.55% | 1.34x |
| New York City Events Researchers | 2.31% | 1.34x |
| Fort Lauderdale Trip Planners | 2.99% | 1.32x |
| Restaurant Menu Researchers | 2.05% | 1.31x |
| Cape Cod News Readers | 2.09% | 1.31x |
| Ballet Enthusiasts | 2.40% | 1.31x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.41% | 4.61x |
| Supreme | 0.11% | 4.52x |
| Uniqlo | 1.35% | 4.46x |
| Everlane | 0.10% | 4.38x |
| Intermix | 0.69% | 4.24x |
| Zara | 1.89% | 4.22x |
| American Apparel | 2.51% | 4.21x |
| Bonobos | 1.24% | 4.17x |
| Calvin Klein | 0.35% | 4.12x |
| Urban Outfitters | 3.60% | 4.12x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.02% | 1.68x |
| LGBTQ Advocacy | 1.06% | 1.66x |
| Italy Cluster | 0.02% | 1.63x |
| Rhode Island Cluster | 0.37% | 1.62x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.04% | 1.59x |
| Romanian News | 0.02% | 1.53x |
| Meeting Planning & Hotels | 0.05% | 1.52x |
| New York City Real Estate Research Cluster | 0.59% | 1.47x |
| Online Games | 0.25% | 1.46x |
| London Tourism | 0.01% | 1.45x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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