Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 641 thousand unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 1.72x |
| School Closings Updates Readers | 1.48% | 1.68x |
| Cape Cod News Readers | 2.55% | 1.49x |
| Miami Trip Planners | 2.77% | 1.41x |
| Boston Bruins Fans | 2.48% | 1.40x |
| Burger Enthusiast | 2.73% | 1.39x |
| Palm Beach Trip Planners | 2.94% | 1.38x |
| Childrens Museum Visitors | 2.88% | 1.37x |
| Tampa and St Petersburg Trip Planners | 2.79% | 1.37x |
| Ballet Enthusiasts | 2.00% | 1.36x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.12% | 4.22x |
| Levi Strauss | 0.02% | 4.18x |
| Saint Laurent Paris | 0.06% | 4.04x |
| Uniqlo | 0.16% | 4.03x |
| Urban Outfitters | 0.88% | 3.98x |
| Calvin Klein | 0.05% | 3.98x |
| American Apparel | 0.51% | 3.94x |
| Armani | 0.26% | 3.92x |
| Intermix | 0.08% | 3.84x |
| Ann Taylor | 0.35% | 3.81x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 4.07x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.99x |
| Home Printing | 0.01% | 3.50x |
| Electronic Cabling | 0.04% | 3.16x |
| Mining & Natural Resources | 0.02% | 2.72x |
| Alternative Streaming Services | 0.01% | 2.58x |
| Beach & Intimate Wear | 0.03% | 2.24x |
| Online Games | 0.53% | 2.09x |
| Shipping & Logistics | 0.02% | 1.94x |
| Feminism | 0.07% | 1.93x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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