Dstillery Audiences

CVS

Audience Size: 8.8 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 1.26% 1.39x
New York City Events Researchers 1.84% 1.35x
Major Airline Customers 2.13% 1.34x
Restaurant Menu Researchers 1.64% 1.34x
Miami Trip Planners 1.83% 1.32x
Ballet Enthusiasts 1.76% 1.31x
New York Trip Planners 1.78% 1.30x
UConn Huskies Fans 1.18% 1.30x
Broadway Fans 1.43% 1.28x
Countdown to the Beach Travelers 0.01% 1.28x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.07% 6.75x
Hugo Boss 1.62% 5.84x
Zara 1.80% 5.74x
Club Monaco 0.66% 5.61x
Uniqlo 0.86% 5.57x
Hollister 1.42% 5.53x
Saint Laurent Paris 0.58% 5.51x
Gap 6.22% 5.47x
Express 1.86% 5.47x
Express Outlets 0.30% 5.41x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.22x
Rhode Island Cluster 0.34% 2.12x
Online Games 0.19% 1.86x
Consumer Rewards 0.06% 1.75x
LGBTQ Advocacy 0.77% 1.75x
New England Universities 0.68% 1.70x
Italy Cluster 0.02% 1.67x
Hawaii News 0.54% 1.65x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.00% 1.64x
Assorted Topics (Elderly, Europe, Viral Media) 0.00% 1.60x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male