Dstillery Audiences

CVS

Audience Size: 11.5 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 1.48% 1.38x
Boston Trip Planners 1.37% 1.36x
New York City Events Researchers 1.92% 1.33x
Miami Trip Planners 1.92% 1.33x
Restaurant Menu Researchers 1.62% 1.30x
Real Estate Decision Makers 2.46% 1.30x
New England Patriots Fans 1.45% 1.30x
Countdown to the Beach Travelers 0.01% 1.28x
Major Airline Customers 1.84% 1.27x
Ballet Enthusiasts 1.80% 1.27x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Everlane.

Location Composition Index
Everlane 0.09% 5.81x
Zara 1.96% 5.16x
Uniqlo 0.97% 5.12x
Hugo Boss 2.09% 5.03x
Gap 5.78% 5.02x
Levi Strauss 0.78% 5.01x
Intermix 0.60% 4.95x
Topshop 0.10% 4.83x
Saint Laurent Paris 0.62% 4.81x
Express 2.01% 4.81x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.36% 2.06x
Franco-African Cluster 0.02% 1.85x
New York City Real Estate Research Cluster 0.75% 1.63x
Italy Cluster 0.02% 1.60x
Online Games 0.16% 1.57x
New England Universities 0.71% 1.56x
France Online Music & Quiz Content Cluster 0.02% 1.56x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.52x
Washington & Northern Virginia 1.36% 1.51x
Florida Naples News Cluster 0.62% 1.51x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male