Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 2.43% | 1.49x |
| Miami Trip Planners | 2.98% | 1.44x |
| Palm Beach Trip Planners | 3.13% | 1.40x |
| North East State Fair Visitors | 3.01% | 1.38x |
| School Closings Updates Readers | 1.02% | 1.38x |
| COVID Thanksgiving Planners | 1.97% | 1.38x |
| Florida Trip Planners | 3.52% | 1.36x |
| Luxury Department Store Shoppers | 2.91% | 1.34x |
| COVID Treatment Researchers | 1.97% | 1.33x |
| Florida County and Local Fair Visitors | 4.43% | 1.31x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 5.10x |
| Uniqlo | 0.26% | 4.86x |
| Abercrombie & Fitch | 0.20% | 4.55x |
| Club Monaco | 0.21% | 4.54x |
| Intermix | 0.10% | 4.49x |
| Armani | 0.45% | 4.46x |
| American Apparel | 0.53% | 4.45x |
| Saint Laurent Paris | 0.09% | 4.39x |
| Topshop | 0.03% | 4.35x |
| Bonobos | 0.27% | 4.35x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.04% | 5.16x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.99x |
| Airsoft & Paintball Equipment | 0.02% | 3.97x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.02% | 3.96x |
| Greece Cluster | 0.03% | 3.67x |
| Turkey & Iran Cluster | 0.04% | 3.07x |
| Bridal Fashion | 0.04% | 2.77x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.02% | 2.65x |
| Pharmacy | 0.11% | 2.52x |
| Cakes & Sweets | 0.10% | 2.49x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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