Explore the CVS Audience
Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the CVS audience.
INTERESTS
The CVS audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the CVS audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.67% | 1.29x |
| Boston Trip Planners | 1.23% | 1.29x |
| Modern Art Museum Researchers | 1.16% | 1.29x |
| Austin Trip Planners | 1.67% | 1.28x |
| Readers of Cuban Content | 2.32% | 1.26x |
| Houston Activity Researchers | 0.96% | 1.26x |
| Readers of Puerto Rican Content | 2.90% | 1.25x |
| Trendy Shoe Shoppers | 0.38% | 1.24x |
| Detroit Trip Planners | 1.50% | 1.24x |
| Big Box Store Jewelry Sale Shoppers | 0.05% | 1.23x |
Composition Percentage:
The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
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APPAREL RETAILERS
The CVS audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the CVS audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.22% | 4.24x |
| Mens Wearhouse | 2.39% | 3.94x |
| Jos A. Bank Clothiers | 1.40% | 3.93x |
| Dressbarn | 1.36% | 3.86x |
| Lane Bryant | 1.48% | 3.63x |
| LOFT | 1.57% | 3.59x |
| Banana Republic | 1.39% | 3.56x |
| Forever 21 | 1.07% | 3.55x |
| Armani | 0.33% | 3.53x |
| Old Navy | 2.86% | 3.53x |
Composition Percentage:
The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the CVS audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.99x |
| European Museums, Restaurants & Events | 0.01% | 3.15x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.01% | 2.92x |
| MBA Education | 0.01% | 2.48x |
| Vancouver British Columbia Research Cluster | 0.01% | 2.39x |
| Medical & Pharmaceutical Scholarship | 0.01% | 2.23x |
| Canadian News | 0.02% | 2.21x |
| Mobile Industry Information | 0.02% | 2.20x |
| Canada Tourism Research Cluster | 0.02% | 2.10x |
| New England Universities | 0.04% | 1.93x |
Composition Percentage:
The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
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DEMOGRAPHICS
The CVS audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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