Dstillery Audiences

CVS

Audience Size: 1.3 Million Devices

Explore the CVS Audience

Below you'll find more information about the CVS audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the CVS audience.

Dstillery Crafted Audiences

INTERESTS

The CVS audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the CVS audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 2.43% 1.49x
Miami Trip Planners 2.98% 1.44x
Palm Beach Trip Planners 3.13% 1.40x
North East State Fair Visitors 3.01% 1.38x
School Closings Updates Readers 1.02% 1.38x
COVID Thanksgiving Planners 1.97% 1.38x
Florida Trip Planners 3.52% 1.36x
Luxury Department Store Shoppers 2.91% 1.34x
COVID Treatment Researchers 1.97% 1.33x
Florida County and Local Fair Visitors 4.43% 1.31x
Composition Percentage: The overlap percentage between the CVS audience and the Interest attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The CVS audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the CVS audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 5.10x
Uniqlo 0.26% 4.86x
Abercrombie & Fitch 0.20% 4.55x
Club Monaco 0.21% 4.54x
Intermix 0.10% 4.49x
Armani 0.45% 4.46x
American Apparel 0.53% 4.45x
Saint Laurent Paris 0.09% 4.39x
Topshop 0.03% 4.35x
Bonobos 0.27% 4.35x
Composition Percentage: The overlap percentage between the CVS audience and the Location attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the CVS audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.04% 5.16x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.99x
Airsoft & Paintball Equipment 0.02% 3.97x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 3.96x
Greece Cluster 0.03% 3.67x
Turkey & Iran Cluster 0.04% 3.07x
Bridal Fashion 0.04% 2.77x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.02% 2.65x
Pharmacy 0.11% 2.52x
Cakes & Sweets 0.10% 2.49x
Composition Percentage: The overlap percentage between the CVS audience and the Content Affinity attribute.
Index: A comparison of the CVS audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The CVS audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female