Dstillery Audiences

CABELAS

Audience Size: 77 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 77 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 10.93% 4.38x
Hunters 9.32% 4.10x
Outdoors Enthusiasts 8.68% 4.00x
Archery Enthusiasts 7.07% 3.48x
North Midwest State Fair Visitors 7.72% 3.46x
Meat Smokers Receipe Researchers 7.07% 3.35x
Car Collector Enthusiasts 7.40% 3.32x
Yellowstone Park Trip Planners 7.72% 3.28x
Getting Off the Grid Travelers 6.75% 3.27x
Xtreme Sports Fans 6.75% 3.24x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 81.96% 15.78x
Maurices 0.45% 14.83x
Eddie Bauer 4.08% 8.86x
Buckle 8.28% 7.57x
Lane Bryant 5.86% 6.79x
Dressbarn 4.40% 6.02x
Express Outlets 1.10% 5.97x
American Eagle Outfitters 7.06% 5.91x
The North Face 1.82% 5.65x
Zumiez 7.66% 5.59x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Fishing.

Content Affinity Composition Index
Fishing 2.57% 10.73x
Hunting 4.18% 9.43x
Gun Enthusiast - Hunting & Self Defense 5.79% 5.27x
Tahoe & Reno Tourism 0.96% 4.91x
Home Remodeling 0.96% 4.84x
Gun Enthusiast - Rifles & Ammo 3.22% 4.83x
North Dakota Cluster 2.89% 4.50x
Utah Cluster 2.57% 4.30x
West Virginia News 2.89% 4.04x
All-Terrain Vehicles 2.57% 3.75x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male