Dstillery Audiences

CABELAS

Audience Size: 41.4 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 41.4 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 6.49% 2.79x
Milwaukee Brewers Fans 4.55% 2.58x
Food Bank Researchers 1.62% 2.58x
Oregon Trip Planners 4.55% 2.38x
Montana and Idaho Trip Planners 4.22% 2.38x
Oregon County and Local Fair Visitors 5.84% 2.35x
Green Bay Packers Fans 5.19% 2.31x
Getting Off the Grid Travelers 3.90% 2.23x
Ikea Enthusiasts 4.22% 2.22x
Aspen Skiers and Snowboarders 4.55% 2.22x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 90.86% 5.46x
Maurices 11.91% 3.51x
Eddie Bauer 3.07% 3.41x
Calvin Klein 0.23% 3.39x
Dressbarn 5.55% 3.29x
Buckle 6.91% 3.03x
REI 1.21% 2.99x
American Eagle Outfitters 5.47% 2.87x
The North Face 0.89% 2.57x
LL Bean 0.40% 2.50x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.60% 6.60x
North Dakota Cluster 1.95% 4.77x
Hawaii News 1.30% 4.74x
Idaho Cluster 1.62% 4.73x
South Dakota Cluster 1.30% 4.00x
Gun Enthusiast - Hunting & Self Defense 1.62% 3.92x
Hunting 0.97% 3.86x
Wisconsin Universities 2.60% 3.84x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.71% 3.82x
Utah Cluster 1.95% 3.77x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male