Dstillery Audiences

CABELAS

Audience Size: 45 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 45 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 6.91% 3.14x
Minnesota County and Local Fair Visitors 8.22% 2.99x
Rapid City Trip Planners 5.59% 2.82x
Outdoors Enthusiasts 7.24% 2.81x
Yellowstone Park Trip Planners 7.24% 2.72x
South West State Fair Visitors 7.24% 2.66x
North Midwest State Fair Visitors 6.91% 2.60x
Archery Enthusiasts 5.92% 2.52x
Denver Trip Planners 5.26% 2.47x
Pontoon Boat Researchers 6.58% 2.41x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 90.20% 15.00x
Maurices 3.50% 12.81x
Eddie Bauer 2.52% 8.59x
Buckle 5.65% 7.72x
Columbia 0.67% 6.64x
American Eagle Outfitters 4.77% 6.10x
Dressbarn 3.01% 5.86x
The North Face 1.12% 5.75x
Express Outlets 0.63% 5.58x
White House Black Market 4.27% 5.52x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.97% 7.72x
DIY Decoration & Furniture 1.32% 7.13x
Hunting 2.96% 6.59x
South Dakota Cluster 2.96% 5.65x
Fishing 1.64% 5.43x
Trucking 1.97% 4.93x
Nebraska Cluster 4.93% 4.33x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.63% 4.10x
Gun Enthusiast - Hunting & Self Defense 4.93% 4.09x
Idaho Cluster 1.97% 3.72x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male