Dstillery Audiences

CABELAS

Audience Size: 32.9 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 32.9 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Hunters.

Interest Composition Index
Hunters 7.76% 3.05x
Green Bay Packers Fans 6.94% 2.84x
BBQ Enthusiasts 6.94% 2.82x
Ikea Enthusiasts 5.31% 2.68x
Outdoors Enthusiasts 6.53% 2.67x
Travel Insurance and Safety Researchers 6.53% 2.57x
Animated GIF Searchers 5.71% 2.46x
Black Friday Deal Shoppers 5.31% 2.43x
Milwaukee Brewers Fans 5.31% 2.37x
Minnesota Twins Fans 4.90% 2.33x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 90.08% 9.33x
The North Face 1.23% 9.07x
LL Bean 0.60% 8.28x
Patagonia 0.52% 8.03x
Eddie Bauer 2.56% 6.98x
Maurices 9.34% 6.52x
Lululemon 1.91% 6.17x
REI 1.04% 5.73x
Ralph Lauren 1.14% 5.15x
Columbia 0.49% 4.97x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Hunting.

Content Affinity Composition Index
Hunting 2.45% 7.50x
Wisconsin Travel & Tourism Cluster 4.90% 5.11x
Idaho Cluster 1.63% 4.15x
Wisconsin Universities 3.27% 4.04x
Maine Cluster 1.63% 3.52x
Low Carb Diets 0.82% 3.44x
Wisconsin Local Research Cluster 2.86% 3.35x
Christian Music 0.21% 3.20x
Motorcycle Lifestyle Researchers 0.82% 2.89x
Italy Cluster 0.09% 2.85x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female