Dstillery Audiences

CABELAS

Audience Size: 68 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 68 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.28% 22.81x
Outdoors Enthusiasts 7.81% 3.42x
Hunters 7.55% 3.23x
Tractor Shoppers 6.49% 2.85x
Gun Rights Advocates 6.62% 2.72x
North Midwest State Fair Visitors 5.96% 2.60x
Xtreme Sports Fans 5.30% 2.47x
Essential Oils Enthusiasts 0.26% 2.36x
RV Owners and Upgraders 4.90% 2.33x
Pontoon Boat Researchers 5.17% 2.28x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 0.89% 8.46x
Eddie Bauer 3.23% 7.58x
Express Outlets 1.29% 6.90x
Buckle 6.69% 6.79x
LL Bean 0.68% 6.48x
Dressbarn 4.88% 5.69x
Chicos 5.26% 5.58x
Lane Bryant 5.01% 5.55x
REI 1.68% 5.50x
Columbia 1.40% 5.36x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.71% 85.67x
Online Learning 0.72% 61.56x
South Carolina Travel 0.97% 56.38x
Survey Websites 0.31% 38.38x
As Seen On TV Products 0.31% 38.38x
ISPs & Local Services 0.14% 35.71x
Rural Living 0.31% 34.11x
Saskatchewan Media & Retail Cluster 0.13% 30.95x
Environmental Conservation 0.06% 26.09x
Environmentally Friendly Cars 0.12% 22.54x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female