Dstillery Audiences

CABELAS

Audience Size: 21.6 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Hunters.

Interest Composition Index
Hunters 8.33% 3.24x
Getting Off the Grid Travelers 6.25% 3.04x
Food Delivery Service Users 1.56% 2.87x
Honda Vehicle Shoppers 5.73% 2.81x
Cowboy Boots Shoppers 7.81% 2.80x
Outdoors Enthusiasts 7.29% 2.68x
Archery Enthusiasts 6.25% 2.67x
COVID Vaccine Researchers 3.66% 2.59x
Cape Cod News Readers 3.65% 2.56x
Tiny Home Researchers 4.69% 2.55x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 88.89% 12.69x
Eddie Bauer 1.51% 5.92x
Maurices 6.21% 5.87x
Lane Bryant 2.57% 4.67x
Dressbarn 2.26% 4.54x
Coach 1.32% 4.25x
Journeys 4.14% 4.13x
Express 2.89% 4.11x
Talbots 1.51% 4.03x
Zumiez 2.35% 4.01x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 2.60% 8.56x
Gun Enthusiast - Rifles & Ammo 3.65% 8.51x
Gun Enthusiast - Hunting & Self Defense 3.12% 4.93x
Collectibles - Toys & Collectibles 2.60% 3.99x
LGBTQ Advocacy 1.04% 3.46x
K-12 Teacher Resources 1.04% 3.38x
Wisconsin Universities 2.60% 3.21x
Christian Music 0.21% 3.20x
Colorado Cluster 2.08% 3.19x
Maine Cluster 1.56% 3.19x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male