Dstillery Audiences

CABELAS

Audience Size: 52.9 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 52.9 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 7.19% 3.41x
Outdoors Enthusiasts 6.47% 3.24x
Wyoming Cowboys Fans 6.24% 3.14x
Drive-In Theater Enthusiasts 6.00% 3.04x
Rapid City Trip Planners 5.28% 3.00x
Hunters 6.24% 2.89x
Ohio State Buckeyes Fans 5.04% 2.72x
Tractor Shoppers 5.52% 2.70x
Jeep Vehicle Shoppers 5.52% 2.67x
Gun Rights Advocates 5.76% 2.62x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 6.28% 16.57x
Eddie Bauer 3.95% 7.83x
Express Outlets 1.36% 6.54x
Buckle 7.13% 6.29x
Lane Bryant 5.70% 5.99x
REI 1.83% 5.89x
LL Bean 0.68% 5.65x
Dressbarn 5.23% 5.55x
The North Face 1.94% 5.21x
Columbia 1.45% 5.16x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 2.40% 6.87x
Auto Tires & Parts Repair Researchers 0.73% 5.46x
South Dakota Cluster 1.92% 5.22x
Police Gear 1.20% 4.82x
North Dakota Cluster 2.40% 4.80x
Hunting 1.92% 4.46x
Wisconsin Universities 2.64% 4.45x
Tahoe & Reno Tourism 0.96% 4.26x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.72% 4.24x
Minnesota Local News Cluster 6.00% 3.95x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female