Dstillery Audiences

CABELAS

Audience Size: 88.3 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 88.3 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 4.85% 4.18x
Hunters 5.09% 4.15x
Pontoon Boat Researchers 4.14% 3.80x
Outdoors Enthusiasts 4.38% 3.61x
South Carolina Gamecocks Fans 3.26% 3.51x
Archery Enthusiasts 3.58% 3.41x
Fishing Enthusiasts 3.42% 3.05x
Xtreme Sports Fans 3.34% 3.03x
RV Shoppers 3.10% 2.83x
Fishing Equipment Shoppers 3.50% 2.81x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Express Outlets.

Location Composition Index
Express Outlets 0.45% 7.97x
Eddie Bauer 1.33% 7.59x
Carhartt 20.20% 7.56x
Belk 1.57% 6.99x
LL Bean 0.41% 6.82x
Gymboree 2.76% 6.75x
Columbia 0.83% 6.31x
Dressbarn 3.48% 6.27x
Lane Bryant 3.90% 6.27x
REI 2.02% 5.87x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Fishing.

Content Affinity Composition Index
Fishing 1.83% 7.02x
South Carolina News 4.61% 6.81x
Hunting 1.91% 5.60x
Gun Enthusiast - Hunting & Self Defense 5.17% 4.70x
Grilling 0.72% 4.50x
Police Gear 1.03% 4.45x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.11% 4.26x
Gun Enthusiast - Rifles & Ammo 3.10% 4.16x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.88% 4.09x
West Virginia News 1.03% 4.03x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female