Dstillery Audiences

CABELAS

Audience Size: 39.3 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.

Interest Composition Index
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 2.01% 5.19x
Healthy Eaters 2.01% 4.72x
Nutrition Conscious Eaters 2.01% 4.61x
Cholesterol Researchers 1.34% 3.95x
Food Bank Researchers 2.01% 3.85x
Restaurant Researchers 2.01% 3.84x
Vodka Enthusiasts 2.01% 3.65x
Pantry Recipes Researchers 1.34% 3.56x
Ski House Second Home Owners 3.36% 3.54x
Australia Trip Planners 2.68% 3.53x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 92.97% 4.72x
Eddie Bauer 4.81% 4.05x
LL Bean 0.79% 4.04x
Maurices 16.24% 3.57x
Dressbarn 7.19% 3.26x
American Eagle Outfitters 8.02% 3.02x
Columbia 0.83% 2.90x
Buckle 9.67% 2.88x
The North Face 1.41% 2.80x
REI 1.41% 2.57x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.36% 8.04x
Idaho Cluster 2.68% 7.64x
Wisconsin Universities 4.70% 6.92x
Motorcycle Lifestyle Researchers 1.28% 5.34x
North Dakota Cluster 2.01% 4.93x
Teaching Tools for Kids 0.85% 3.95x
Assorted Topics (Conservative News, Politics, Viral Media) 1.34% 3.76x
High-End Audio 0.44% 3.72x
Hockey 1.34% 3.60x
South Dakota Cluster 1.34% 3.57x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male