Dstillery Audiences

CABELAS

Audience Size: 82.8 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 82.8 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 6.30% 5.02x
Outdoors Enthusiasts 3.94% 3.30x
Gun Rights Advocates 3.94% 3.11x
Tailgate Enthusiasts 3.15% 2.65x
Order-in Eaters 3.15% 2.63x
Voters 3.15% 2.60x
Hunters 3.15% 2.60x
Restaurant Supply Shoppers 4.72% 2.59x
Fishing Enthusiasts 3.15% 2.59x
History Buffs 2.94% 2.48x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 20.18% 9.27x
Eddie Bauer 2.14% 8.76x
LL Bean 0.61% 8.16x
Belk 1.76% 7.45x
Express Outlets 0.75% 7.34x
Columbia 1.36% 7.28x
Gymboree 3.02% 6.90x
Lane Bryant 5.67% 6.86x
Chicos 4.66% 6.79x
Dressbarn 4.59% 6.66x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 0.56% 2.16x
Winter Sports & Gear 0.32% 2.01x
North Dakota Cluster 0.56% 2.01x
Celebrity Gossip & News 4.72% 1.98x
Muscle Cars 0.56% 1.92x
Cooking Blog Content Enthusiasts 5.51% 1.83x
People Search 2.36% 1.79x
Entertainment & Viral News 7.87% 1.74x
Career Cluster A 4.72% 1.66x
Car Forums 2.36% 1.62x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female