Dstillery Audiences

CABELAS

Audience Size: 18.9 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 4.17% 5.68x
Women's Fitness Enthusiasts 6.25% 5.21x
Lawn & Garden Enthusiasts 7.50% 4.86x
Outdoors Enthusiasts 12.50% 4.85x
Volvo Vehicle Shoppers 8.33% 4.83x
Car Collector Enthusiasts 11.11% 4.73x
Getting Off the Grid Travelers 9.72% 4.58x
Yellowstone Park Trip Planners 12.50% 4.48x
Welding Tools and Supplies Shoppers 9.72% 4.31x
Fishing Equipment Shoppers 11.11% 4.15x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 89.95% 9.52x
Eddie Bauer 2.67% 7.32x
Maurices 9.49% 6.73x
LL Bean 0.56% 6.63x
REI 1.03% 6.44x
Patagonia 0.39% 5.79x
The North Face 0.77% 5.73x
Jos A. Bank Clothiers 3.08% 5.40x
Buckle 5.03% 5.19x
Dressbarn 3.54% 5.18x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Gun Enthusiast - Hunting & Self Defense.

Content Affinity Composition Index
Gun Enthusiast - Hunting & Self Defense 5.56% 7.22x
Indiana News & Business Cluster 6.94% 4.55x
Wisconsin Universities 4.17% 4.41x
Military & Law Enforcement 5.56% 4.34x
Iowa Cluster 5.56% 3.93x
Minecraft Video Game Players 2.30% 3.86x
Stay at Home Mom 3.75% 3.80x
Classic Car Purchase Researchers 5.56% 3.66x
Missouri Travel & Outdoors Cluster 2.78% 3.65x
Indiana Finance & Business Cluster 2.78% 3.59x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male