Dstillery Audiences

CABELAS

Audience Size: 46.2 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Hunters.

Interest Composition Index
Hunters 4.34% 4.02x
Archery Enthusiasts 3.83% 3.87x
Gun Rights Advocates 4.23% 3.67x
Outdoors Enthusiasts 3.83% 3.67x
Clemson Tigers Fans 3.83% 3.23x
South Carolina Gamecocks Fans 2.74% 3.20x
Xtreme Sports Fans 2.57% 2.65x
Quads and ATV Enthusiasts 2.86% 2.54x
Truck Shoppers 2.57% 2.50x
Fishing Enthusiasts 2.57% 2.48x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Zumiez.

Location Composition Index
Zumiez 1.76% 7.37x
Carhartt 11.86% 7.07x
Lane Bryant 2.26% 6.77x
Dressbarn 1.98% 6.54x
Belk 0.94% 6.41x
Gymboree 2.05% 6.10x
Old Navy 2.60% 5.84x
Aeropostale 1.64% 5.82x
Chicos 1.87% 5.70x
REI 1.73% 5.59x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 4.28% 6.36x
Hunting 2.40% 6.23x
Gun Enthusiast - Rifles & Ammo 3.48% 4.35x
Gun Enthusiast - Hunting & Self Defense 4.34% 3.93x
Garden Power Equipment 1.66% 3.35x
Wisconsin Local Research Cluster 1.43% 3.24x
All-Terrain Vehicles 1.03% 2.98x
Wisconsin Travel & Tourism Cluster 1.14% 2.95x
Boating & Yachts 1.88% 2.66x
Northern Texas Cluster 0.97% 2.49x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female