Dstillery Audiences

CABELAS

Audience Size: 69.2 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 69.2 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.28% 22.81x
Outdoors Enthusiasts 5.66% 4.29x
Hunters 5.54% 4.03x
Gun Rights Advocates 4.92% 3.49x
Archery Enthusiasts 3.81% 3.07x
Model Aircraft and Rocket Hobbyists 3.81% 2.98x
Off the Grid Living Enthusiasts 3.44% 2.89x
Tractor Shoppers 4.06% 2.87x
RV Owners and Upgraders 3.20% 2.71x
Camping Enthusiasts 3.44% 2.68x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 11.47% 8.49x
Eddie Bauer 2.49% 7.90x
Buckle 4.99% 7.57x
LL Bean 0.64% 7.40x
Express Outlets 0.91% 6.57x
Lane Bryant 5.45% 6.31x
Dressbarn 4.72% 6.21x
REI 1.96% 6.18x
Belk 1.30% 5.89x
Chicos 4.58% 5.69x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.48% 101.15x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.71% 85.67x
Online Learning 0.72% 61.56x
South Carolina Travel 0.97% 56.38x
Survey Websites 0.31% 38.38x
As Seen On TV Products 0.31% 38.38x
ISPs & Local Services 0.14% 35.71x
Rural Living 0.31% 34.11x
Environmental Conservation 0.06% 26.09x
Canadian Construction & Renovation Research Cluster 0.03% 22.02x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male