Dstillery Audiences

CABELAS

Audience Size: 94.9 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 94.9 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 8.14% 3.79x
Gun Rights Advocates 8.60% 3.65x
Hunters 7.91% 3.63x
Archery Enthusiasts 6.74% 3.55x
Getting Off the Grid Travelers 6.74% 3.40x
Xtreme Sports Fans 6.51% 3.15x
Tractor Shoppers 5.93% 2.93x
Diesel Vehicle Shoppers 6.05% 2.79x
Fishing Equipment Shoppers 6.05% 2.65x
Mowing Equipment Shoppers 4.88% 2.64x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 58.16% 15.92x
Eddie Bauer 4.60% 8.13x
Buckle 8.46% 6.81x
Lane Bryant 6.32% 6.22x
Dressbarn 5.38% 5.75x
REI 1.58% 5.11x
Chicos 5.89% 5.08x
The North Face 2.00% 5.04x
Zumiez 8.17% 5.01x
Columbia 1.30% 4.96x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Fishing.

Content Affinity Composition Index
Fishing 1.86% 6.83x
Hunting 3.14% 6.64x
Website Launchers 0.47% 6.14x
Lighting & Power 0.47% 5.69x
Tahoe & Reno Tourism 1.16% 5.40x
Recreational Motor Sport Enthusiasts 0.70% 5.17x
Gun Enthusiast - Hunting & Self Defense 6.16% 5.13x
Construction Apparel 0.35% 4.74x
Gun Enthusiast - Rifles & Ammo 2.91% 4.32x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.74% 4.07x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female