Dstillery Audiences

CABELAS

Audience Size: 86.2 Thousand Devices

Explore the Cabelas Audience

Below you'll find more information about the Cabelas audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the Cabelas audience.

Dstillery Crafted Audiences

INTERESTS

The Cabelas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cabelas audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 8.47% 4.30x
Getting Off the Grid Travelers 7.94% 4.20x
Hunters 8.73% 4.12x
Meat Smokers Receipe Researchers 7.67% 3.65x
Bigfoot Folklore Enthusiasts 6.61% 3.59x
Archery Enthusiasts 6.88% 3.53x
Gun Rights Advocates 7.67% 3.52x
Rapid City Trip Planners 5.56% 3.28x
Quads and ATV Enthusiasts 6.61% 3.18x
Truck Shoppers 6.61% 3.16x
Composition Percentage: The overlap percentage between the Cabelas audience and the Interest attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cabelas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cabelas audience is Carhartt.

Location Composition Index
Carhartt 69.36% 15.54x
Eddie Bauer 4.39% 8.25x
Buckle 8.58% 7.15x
Lane Bryant 5.82% 6.04x
Dressbarn 4.83% 5.67x
American Eagle Outfitters 7.28% 5.53x
Levi Strauss 0.55% 5.32x
Zumiez 7.89% 5.13x
Express Outlets 1.06% 4.99x
Chicos 5.42% 4.89x
Composition Percentage: The overlap percentage between the Cabelas audience and the Location attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cabelas audience is Fishing.

Content Affinity Composition Index
Fishing 2.65% 10.68x
Hunting 3.17% 7.11x
Police Gear 1.32% 6.64x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.79% 5.62x
Gun Enthusiast - Rifles & Ammo 3.44% 5.60x
Amateur Radios 0.79% 5.22x
Gun Enthusiast - Hunting & Self Defense 5.03% 4.65x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.12% 4.56x
Minnesota Community Business Cluster 1.32% 4.51x
Tahoe & Reno Tourism 0.79% 4.23x
Composition Percentage: The overlap percentage between the Cabelas audience and the Content Affinity attribute.
Index: A comparison of the Cabelas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cabelas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female