Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 516.5 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.18% | 1.72x |
| North Midwest State Fair Visitors | 4.68% | 1.62x |
| Michigan County and Local Fair Visitors | 4.23% | 1.50x |
| Ohio County and Local Fair Visitors | 3.91% | 1.49x |
| Water Park Visitors | 3.95% | 1.46x |
| Buick Vehicle Shoppers | 4.36% | 1.44x |
| Kansas City Trip Planners | 3.91% | 1.43x |
| Pontoon Boat Researchers | 3.61% | 1.43x |
| Truck Shoppers | 3.38% | 1.42x |
| Quads and ATV Enthusiasts | 3.45% | 1.42x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.76% | 2.62x |
| Intermix | 0.12% | 2.39x |
| Buckle | 3.50% | 2.04x |
| Carhartt | 26.89% | 1.98x |
| REI | 0.57% | 1.88x |
| Armani | 0.43% | 1.87x |
| Bonobos | 0.27% | 1.87x |
| Mens Wearhouse | 3.98% | 1.86x |
| Chicos | 2.78% | 1.78x |
| Jos A. Bank Clothiers | 2.13% | 1.77x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.09% | 4.45x |
| Local & Travel England - East Midlands | 0.09% | 3.86x |
| Book Publishers | 0.05% | 3.82x |
| Cosmetics Business | 0.05% | 3.79x |
| Nutrition & Diabetic Living | 0.10% | 3.72x |
| Franchising | 0.03% | 3.31x |
| Garden Power Equipment | 0.30% | 3.06x |
| Canada Online Shopping Cluster | 0.03% | 2.96x |
| Canadian Lifestyle | 0.05% | 2.80x |
| Lacrosse College Athletics | 0.05% | 2.71x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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