Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 146.8 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Headphone Shoppers.
| Interest | Composition | Index |
| Headphone Shoppers | 1.98% | 1.91x |
| Online Exercise Class Users | 0.80% | 1.81x |
| Airbnb Researchers | 0.87% | 1.76x |
| Cord Cutters | 1.30% | 1.76x |
| Retirees | 1.05% | 1.71x |
| Boston Trip Planners | 1.61% | 1.71x |
| Sale Seekers | 1.73% | 1.69x |
| COVID Testing Researchers | 0.62% | 1.67x |
| Spanish Language Learners | 1.11% | 1.64x |
| Tech-Savvy Moms | 1.11% | 1.64x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Armani.
| Location | Composition | Index |
| Armani | 0.64% | 6.38x |
| Topshop | 0.04% | 5.71x |
| Tommy Bahama | 0.74% | 5.29x |
| Intermix | 0.13% | 5.22x |
| Charlotte Russe | 0.60% | 5.17x |
| Levi Strauss | 0.64% | 5.10x |
| Club Monaco | 0.19% | 4.92x |
| Dressbarn | 1.30% | 4.88x |
| Saint Laurent Paris | 0.18% | 4.81x |
| Mens Wearhouse | 1.99% | 4.74x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.37% | 5.64x |
| Party Planning & Invitations | 0.25% | 4.33x |
| Sewing, Embroidery & Quilting | 0.12% | 3.85x |
| Cosmetics Business | 0.05% | 3.79x |
| Recreational Motor Sport Enthusiasts | 0.12% | 3.62x |
| French News & Gossip Cluster | 0.11% | 3.55x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.12% | 3.47x |
| Diet & Weight Loss | 0.07% | 3.41x |
| Franchising | 0.03% | 3.31x |
| Korea Cluster | 0.12% | 3.21x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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