Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 518.4 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Country Music Festivals Enthusiasts.
| Interest | Composition | Index |
| Country Music Festivals Enthusiasts | 2.09% | 1.37x |
| Car Buyers | 1.16% | 1.35x |
| Ford Vehicle Shoppers | 1.47% | 1.34x |
| Ohio State Buckeyes Fans | 1.27% | 1.33x |
| Online Auto Shoppers | 1.20% | 1.31x |
| Myrtle Beach Trip Planners | 1.27% | 1.30x |
| Commercial Truck Researchers | 1.19% | 1.30x |
| Car Enthusiasts | 1.12% | 1.30x |
| Dodge Vehicle Shoppers | 1.40% | 1.30x |
| In-Market Car Shoppers | 1.24% | 1.29x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.41% | 3.42x |
| Gymboree | 0.93% | 3.09x |
| LL Bean | 0.13% | 2.79x |
| Brooks Brothers | 1.27% | 2.75x |
| Club Monaco | 0.29% | 2.72x |
| Carhartt | 0.29% | 2.69x |
| J. Crew | 1.10% | 2.57x |
| The North Face | 0.66% | 2.54x |
| REI | 1.16% | 2.49x |
| Banana Republic | 1.22% | 2.39x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.13% | 3.18x |
| Electronic Cabling | 0.11% | 2.28x |
| Phoenix News | 1.34% | 1.95x |
| Horse Racing | 0.18% | 1.95x |
| North Dakota Cluster | 0.43% | 1.92x |
| Florida Naples News Cluster | 0.67% | 1.90x |
| Assorted Topics #11481 (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.09% | 1.81x |
| Motorsports | 0.11% | 1.80x |
| Instagram Management | 0.08% | 1.70x |
| Construction Apparel | 0.16% | 1.67x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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