Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 973.9 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 1.34% | 1.44x |
| Tractor Shoppers | 1.48% | 1.41x |
| Pontoon Boat Researchers | 1.51% | 1.40x |
| Country Music Festivals Enthusiasts | 2.15% | 1.37x |
| Nascar Fans | 1.17% | 1.37x |
| In-Market Car Shoppers | 1.53% | 1.36x |
| GMC Vehicle Shopper | 1.58% | 1.36x |
| Xtreme Sports Fans | 1.49% | 1.36x |
| Mowing Equipment Shoppers | 1.16% | 1.33x |
| Phoenix Trip Planners | 1.57% | 1.33x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.15% | 6.60x |
| Chicos | 3.52% | 6.33x |
| Ralph Lauren | 0.63% | 6.13x |
| Aeropostale | 2.66% | 6.10x |
| Gymboree | 2.49% | 6.08x |
| Express | 2.05% | 6.03x |
| Columbia | 0.77% | 5.93x |
| Express Outlets | 0.33% | 5.92x |
| Hollister | 1.51% | 5.90x |
| Tommy Bahama | 1.78% | 5.88x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.05% | 2.70x |
| General Interest | 0.03% | 2.50x |
| Quebec Vacation Research Cluster | 0.03% | 2.14x |
| Upstate New York State Athletics | 0.03% | 2.12x |
| French News & Gossip Cluster | 0.05% | 1.99x |
| Central & Northwest Ohio Cluster | 0.95% | 1.98x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.93x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 1.90x |
| Phoenix News | 1.78% | 1.89x |
| Bird Watching | 0.09% | 1.79x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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