Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.03% | 3.34x |
| Ohio County and Local Fair Visitors | 3.36% | 1.45x |
| North Midwest State Fair Visitors | 3.18% | 1.43x |
| Midwestern Voters | 2.68% | 1.26x |
| Detroit Tigers Fans | 2.60% | 1.25x |
| Detroit Lions Fans | 2.57% | 1.24x |
| Country Music Festivals Enthusiasts | 3.19% | 1.23x |
| Farming Simulator Video Game Fans | 2.81% | 1.21x |
| Buick Vehicle Shoppers | 2.85% | 1.21x |
| Water Park Visitors | 3.11% | 1.20x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.36% | 5.03x |
| Saint Laurent Paris | 0.74% | 4.96x |
| Express Outlets | 0.92% | 4.93x |
| Dressbarn | 3.89% | 4.53x |
| Belk | 0.98% | 4.51x |
| Buckle | 4.41% | 4.47x |
| Aeropostale | 3.93% | 4.41x |
| Anthropologie | 1.60% | 4.32x |
| Armani | 2.41% | 4.32x |
| Columbia | 1.12% | 4.31x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 11.02x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 5.01x |
| Quinceanera Planning | 0.02% | 4.71x |
| Content Streamers & Downloaders | 0.02% | 3.54x |
| Texas Off-Roading | 0.02% | 2.68x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.62x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.42x |
| Survival Guides | 0.04% | 2.29x |
| Scientology | 0.02% | 2.19x |
| Chemicals | 0.06% | 2.17x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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