Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 464.2 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.16% | 4.06x |
| Hulu Users | 0.13% | 3.74x |
| Amazon Prime Movie Subscribers | 0.13% | 3.36x |
| Social Distancing Content Readers | 0.12% | 2.20x |
| Pantry Recipes Researchers | 0.40% | 2.11x |
| North Midwest State Fair Visitors | 4.85% | 1.85x |
| Kansas City Royals Fans | 4.04% | 1.73x |
| Kansas City Trip Planners | 4.76% | 1.68x |
| Iowa County and Local Fair Visitors | 4.31% | 1.65x |
| Small Business COVID-19 Relief Researchers | 0.04% | 1.57x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.49% | 6.93x |
| Maurices | 1.79% | 6.57x |
| Armani | 1.14% | 5.07x |
| Topshop | 0.11% | 4.75x |
| Carhartt | 26.17% | 4.35x |
| Belk | 0.78% | 4.14x |
| Calvin Klein | 0.15% | 4.02x |
| Intermix | 0.24% | 3.95x |
| Lane Bryant | 2.42% | 3.93x |
| Chicos | 2.77% | 3.93x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.13% | 5.71x |
| Telescopes | 0.18% | 4.54x |
| Canadian Auto | 0.13% | 3.87x |
| Cosmetics Business | 0.05% | 3.79x |
| Germany Cluster | 0.05% | 3.54x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.09% | 3.51x |
| Healthy Eating Researchers | 0.18% | 3.48x |
| Retail Industry News | 0.09% | 3.41x |
| Art News & Products | 0.09% | 3.32x |
| Franchising | 0.03% | 3.31x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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