Dstillery Audiences

CADILLAC

Audience Size: 1 Million Devices

Explore the Cadillac Audience

Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Cadillac audience.

Dstillery Crafted Audiences

INTERESTS

The Cadillac audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cadillac audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 1.59% 1.52x
Tractor Shoppers 1.66% 1.46x
RV Shoppers 1.68% 1.44x
Hunters 1.58% 1.38x
GMC Vehicle Shopper 1.66% 1.37x
Outdoors Enthusiasts 1.59% 1.37x
Gun Rights Advocates 1.61% 1.36x
Truck Shoppers 1.70% 1.34x
Country Music Festivals Enthusiasts 1.88% 1.30x
Quads and ATV Enthusiasts 1.61% 1.29x
Composition Percentage: The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cadillac audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cadillac audience is Aeropostale.

Location Composition Index
Aeropostale 3.17% 7.23x
Chicos 4.13% 6.38x
Dressbarn 4.08% 6.29x
Eddie Bauer 1.42% 6.28x
Gymboree 2.58% 6.20x
Express Outlets 0.58% 6.18x
Belk 1.40% 6.16x
Tommy Bahama 2.09% 6.10x
Columbia 1.02% 5.83x
Express 2.33% 5.79x
Composition Percentage: The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cadillac audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 1.59% 1.57x
Gun Enthusiast - Hunting & Self Defense 1.52% 1.43x
Car Forums 2.07% 1.37x
Michigan Cluster 1.63% 1.36x
Appliances & Reviews 3.47% 1.21x
Do It Yourself 3.66% 1.18x
Car Information 2.59% 1.11x
Phone & Business Information Searchers 4.16% 1.11x
Chain Restaurants 1.81% 1.11x
Assorted Topics (Humor, Gossip, Viral Media) 1.60% 1.08x
Composition Percentage: The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cadillac audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female