Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 284.2 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Country Music Festivals Enthusiasts.
| Interest | Composition | Index |
| Country Music Festivals Enthusiasts | 4.84% | 1.68x |
| Online Auto Shoppers | 3.94% | 1.60x |
| GMC Vehicle Shopper | 3.89% | 1.55x |
| North Midwest State Fair Visitors | 4.31% | 1.55x |
| Ohio County and Local Fair Visitors | 4.68% | 1.53x |
| Compact Car Auto Intenders | 2.00% | 1.50x |
| Online Shoppers | 2.94% | 1.49x |
| Online Movie Downloaders | 2.63% | 1.47x |
| Full Size Pickup Auto Intenders | 1.89% | 1.47x |
| Speedway Event Enthusiasts | 4.00% | 1.46x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.02% | 4.88x |
| Maurices | 5.08% | 4.69x |
| REI | 0.59% | 3.81x |
| Buckle | 1.98% | 3.70x |
| Eddie Bauer | 0.83% | 3.64x |
| Saint Laurent Paris | 0.05% | 3.64x |
| Carhartt | 33.16% | 3.63x |
| Ralph Lauren | 0.51% | 3.62x |
| Mens Wearhouse | 3.44% | 3.55x |
| Armani | 0.20% | 3.51x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.16% | 4.43x |
| Home Remodeling | 0.16% | 4.37x |
| Clean Energy | 0.16% | 3.97x |
| Local & Travel England - East Midlands | 0.09% | 3.86x |
| Cosmetics Business | 0.05% | 3.79x |
| Nutrition & Diabetic Living | 0.10% | 3.72x |
| Cub & Girl Scouts | 0.11% | 3.69x |
| Germany Cluster | 0.05% | 3.54x |
| Canada Tourism Research Cluster | 0.15% | 3.51x |
| Franchising | 0.03% | 3.31x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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