Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 812.3 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.96% | 1.82x |
| Burger Enthusiast | 0.06% | 1.77x |
| Professional Medical Journal Readers | 0.18% | 1.71x |
| Kansas City Trip Planners | 3.75% | 1.68x |
| Chicago Cubs Fans | 3.47% | 1.64x |
| Rapid City Trip Planners | 2.89% | 1.61x |
| Chicago Trip Planners | 3.38% | 1.61x |
| Netflix Users | 0.43% | 1.60x |
| Northwestern Wildcats Fans | 3.26% | 1.58x |
| Iowa Hawkeyes Fans | 3.35% | 1.55x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.92% | 7.16x |
| Maurices | 0.20% | 6.58x |
| Armani | 2.23% | 5.89x |
| Topshop | 0.28% | 5.25x |
| Intermix | 0.56% | 5.15x |
| Calvin Klein | 0.33% | 4.87x |
| Joe's Jeans | 0.15% | 4.87x |
| Supreme | 0.08% | 4.72x |
| REI | 1.19% | 4.65x |
| Belk | 1.21% | 4.64x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.12% | 4.36x |
| Professional Audio Visual | 0.06% | 3.90x |
| Cosmetics Business | 0.05% | 3.79x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.66x |
| Right Wing Blogs - Political Activism | 0.06% | 3.62x |
| Germany Cluster | 0.05% | 3.54x |
| Marijuana | 0.12% | 3.45x |
| Franchising | 0.03% | 3.31x |
| Canada Online Shopping Cluster | 0.03% | 2.96x |
| Homeschooling | 0.06% | 2.96x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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