Dstillery Audiences

CADILLAC

Audience Size: 1.1 Million Devices

Explore the Cadillac Audience

Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Cadillac audience.

Dstillery Crafted Audiences

INTERESTS

The Cadillac audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cadillac audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.03% 3.34x
New York City Events Researchers 3.00% 1.64x
Ballet Enthusiasts 2.87% 1.54x
Golf Course Researchers 0.25% 1.54x
Online Grocery Shoppers 2.74% 1.42x
Nascar Fans 1.64% 1.39x
New York Trip Planners 2.97% 1.37x
Tractor Shoppers 1.89% 1.35x
Xtreme Sports Fans 1.61% 1.35x
Mowing Equipment Shoppers 1.49% 1.32x
Composition Percentage: The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cadillac audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cadillac audience is Express Outlets.

Location Composition Index
Express Outlets 0.77% 5.53x
Aeropostale 3.19% 5.47x
Dressbarn 4.15% 5.45x
Belk 1.15% 5.20x
Topshop 0.23% 5.19x
Carhartt 6.91% 5.12x
Chicos 4.01% 4.98x
Tommy Bahama 1.94% 4.93x
Buckle 3.20% 4.85x
Columbia 1.06% 4.84x
Composition Percentage: The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cadillac audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 4.71x
Environmentally Friendly Cars 0.02% 3.19x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 2.95x
Quebec Vacation Research Cluster 0.04% 2.90x
Drawing & Animation 0.03% 2.59x
Texas Off-Roading 0.02% 2.44x
Paper & Packaging 0.08% 2.30x
Quebec Real Estate 0.02% 2.24x
NYC Tourist Attractions 1.91% 2.17x
New York City Real Estate Research Cluster 1.32% 2.12x
Composition Percentage: The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cadillac audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male