Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 103.7 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is F1 Racing Enthusiasts.
| Interest | Composition | Index |
| F1 Racing Enthusiasts | 7.41% | 5.86x |
| RC Helicopters and Drones Hobbyists | 7.41% | 5.72x |
| Luxury Womens Brands Shoppers | 5.56% | 5.28x |
| Digital Antenna Users | 7.41% | 5.26x |
| Florida Trip Planners | 7.41% | 5.19x |
| Atlanta United Fans | 5.56% | 5.13x |
| Off the Grid Living Enthusiasts | 5.56% | 5.04x |
| Discount Big Box Shoppers | 5.56% | 4.69x |
| Mercedes-Benz Vehicle Shoppers | 5.56% | 4.65x |
| Auburn Tigers Fans | 5.56% | 4.62x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.67% | 5.03x |
| Intermix | 0.11% | 4.62x |
| Armani | 0.44% | 4.37x |
| Saint Laurent Paris | 0.10% | 4.36x |
| Buckle | 3.70% | 4.26x |
| Mens Wearhouse | 4.20% | 4.14x |
| Free People | 0.65% | 4.02x |
| LL Bean | 0.27% | 3.93x |
| REI | 0.61% | 3.82x |
| Victoria's Secret | 4.95% | 3.81x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 0.21% | 5.40x |
| Low Budget Shoppers | 0.21% | 3.94x |
| Local & Travel England - East Midlands | 0.09% | 3.86x |
| Cosmetics Business | 0.05% | 3.79x |
| Nutrition & Diabetic Living | 0.10% | 3.72x |
| Custom Printing | 0.14% | 3.67x |
| Alabama News | 5.56% | 3.52x |
| Video Content Sites | 0.34% | 3.46x |
| Entertainment & Viral News | 3.70% | 3.42x |
| Assorted Topics (Humor, Gossip, Viral Media) | 5.56% | 3.41x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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