Dstillery Audiences

CADILLAC

Audience Size: 516.5 Thousand Devices

Explore the Cadillac Audience

Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 516.5 thousand unique devices whose actions qualify for the Cadillac audience.

Dstillery Crafted Audiences

INTERESTS

The Cadillac audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cadillac audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.18% 1.72x
North Midwest State Fair Visitors 4.68% 1.62x
Michigan County and Local Fair Visitors 4.23% 1.50x
Ohio County and Local Fair Visitors 3.91% 1.49x
Water Park Visitors 3.95% 1.46x
Buick Vehicle Shoppers 4.36% 1.44x
Kansas City Trip Planners 3.91% 1.43x
Pontoon Boat Researchers 3.61% 1.43x
Truck Shoppers 3.38% 1.42x
Quads and ATV Enthusiasts 3.45% 1.42x
Composition Percentage: The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cadillac audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cadillac audience is Maurices.

Location Composition Index
Maurices 6.76% 2.62x
Intermix 0.12% 2.39x
Buckle 3.50% 2.04x
Carhartt 26.89% 1.98x
REI 0.57% 1.88x
Armani 0.43% 1.87x
Bonobos 0.27% 1.87x
Mens Wearhouse 3.98% 1.86x
Chicos 2.78% 1.78x
Jos A. Bank Clothiers 2.13% 1.77x
Composition Percentage: The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cadillac audience is College Sports.

Content Affinity Composition Index
College Sports 0.09% 4.45x
Local & Travel England - East Midlands 0.09% 3.86x
Book Publishers 0.05% 3.82x
Cosmetics Business 0.05% 3.79x
Nutrition & Diabetic Living 0.10% 3.72x
Franchising 0.03% 3.31x
Garden Power Equipment 0.30% 3.06x
Canada Online Shopping Cluster 0.03% 2.96x
Canadian Lifestyle 0.05% 2.80x
Lacrosse College Athletics 0.05% 2.71x
Composition Percentage: The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cadillac audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female