Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 393.9 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Holiday Gift Shoppers.
| Interest | Composition | Index |
| Holiday Gift Shoppers | 0.92% | 1.66x |
| North Midwest State Fair Visitors | 4.35% | 1.63x |
| Big Box Store Jewelry Sale Shoppers | 0.84% | 1.59x |
| Georgia County and Local Fair Visitors | 3.67% | 1.55x |
| Hiking Enthusiasts | 2.75% | 1.50x |
| Georgia Trip Planners | 3.67% | 1.49x |
| Kansas City Trip Planners | 3.91% | 1.47x |
| Essential Oils Enthusiasts | 0.16% | 1.45x |
| Sporting Goods Shoppers | 1.28% | 1.43x |
| Elite Cycling Gear Shoppers | 1.96% | 1.43x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 9.44x |
| Maurices | 10.06% | 4.28x |
| Buckle | 5.75% | 3.52x |
| Carhartt | 35.19% | 3.32x |
| The North Face | 0.83% | 3.23x |
| Jos A. Bank Clothiers | 3.46% | 3.22x |
| Mens Wearhouse | 6.44% | 3.20x |
| Chicos | 4.22% | 3.14x |
| Express Outlets | 0.67% | 3.11x |
| Dressbarn | 3.33% | 3.09x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Online Games for Kids.
| Content Affinity | Composition | Index |
| Online Games for Kids | 0.16% | 5.84x |
| Savannah Georgia News | 1.92% | 5.41x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.12% | 3.86x |
| Cosmetics Business | 0.05% | 3.79x |
| Diet & Weight Loss | 0.07% | 3.41x |
| Franchising | 0.03% | 3.31x |
| New Parents | 0.08% | 3.26x |
| Medical Diagnostics | 0.12% | 3.10x |
| Beer, Wine & Alcohol | 0.06% | 2.92x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.12% | 2.86x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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