Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 257.2 thousand unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.32% | 1.70x |
| North Midwest State Fair Visitors | 4.53% | 1.59x |
| Healthy Snacks Shoppers | 2.48% | 1.49x |
| BBQ Recipe Researchers | 3.94% | 1.48x |
| Kansas City Trip Planners | 4.32% | 1.48x |
| Used Compact Pickup Intenders | 2.43% | 1.47x |
| UNC Tar Heels Fans | 3.18% | 1.47x |
| Detroit Tigers Fans | 3.83% | 1.46x |
| Chicago Blackhawks Fans | 3.35% | 1.46x |
| Comedy Fans | 2.43% | 1.46x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.44x |
| Maurices | 6.30% | 4.62x |
| REI | 0.71% | 3.95x |
| Saint Laurent Paris | 0.07% | 3.85x |
| Buckle | 2.89% | 3.75x |
| Mens Wearhouse | 3.97% | 3.60x |
| Express Outlets | 0.47% | 3.58x |
| Carhartt | 34.71% | 3.55x |
| Eddie Bauer | 1.12% | 3.43x |
| Armani | 0.29% | 3.41x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.16% | 5.63x |
| Diabetes Research | 0.11% | 3.96x |
| Local & Travel England - East Midlands | 0.09% | 3.86x |
| Cosmetics Business | 0.05% | 3.79x |
| Nutrition & Diabetic Living | 0.10% | 3.72x |
| Natural Diet & Supplement Researchers | 0.11% | 3.47x |
| Electrical Engineering | 0.10% | 3.42x |
| Franchising | 0.03% | 3.31x |
| South Carolina Beach Travel | 0.09% | 3.23x |
| Community Planning & Transportation | 0.10% | 3.22x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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