Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Xtreme Sports Fans.
| Interest | Composition | Index |
| Xtreme Sports Fans | 1.59% | 1.52x |
| Tractor Shoppers | 1.66% | 1.46x |
| RV Shoppers | 1.68% | 1.44x |
| Hunters | 1.58% | 1.38x |
| GMC Vehicle Shopper | 1.66% | 1.37x |
| Outdoors Enthusiasts | 1.59% | 1.37x |
| Gun Rights Advocates | 1.61% | 1.36x |
| Truck Shoppers | 1.70% | 1.34x |
| Country Music Festivals Enthusiasts | 1.88% | 1.30x |
| Quads and ATV Enthusiasts | 1.61% | 1.29x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 3.17% | 7.23x |
| Chicos | 4.13% | 6.38x |
| Dressbarn | 4.08% | 6.29x |
| Eddie Bauer | 1.42% | 6.28x |
| Gymboree | 2.58% | 6.20x |
| Express Outlets | 0.58% | 6.18x |
| Belk | 1.40% | 6.16x |
| Tommy Bahama | 2.09% | 6.10x |
| Columbia | 1.02% | 5.83x |
| Express | 2.33% | 5.79x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 1.59% | 1.57x |
| Gun Enthusiast - Hunting & Self Defense | 1.52% | 1.43x |
| Car Forums | 2.07% | 1.37x |
| Michigan Cluster | 1.63% | 1.36x |
| Appliances & Reviews | 3.47% | 1.21x |
| Do It Yourself | 3.66% | 1.18x |
| Car Information | 2.59% | 1.11x |
| Phone & Business Information Searchers | 4.16% | 1.11x |
| Chain Restaurants | 1.81% | 1.11x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.60% | 1.08x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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