Explore the Cadillac Audience
Below you'll find more information about the Cadillac audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Cadillac audience.
INTERESTS
The Cadillac audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cadillac audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.03% | 3.34x |
| New York City Events Researchers | 3.00% | 1.64x |
| Ballet Enthusiasts | 2.87% | 1.54x |
| Golf Course Researchers | 0.25% | 1.54x |
| Online Grocery Shoppers | 2.74% | 1.42x |
| Nascar Fans | 1.64% | 1.39x |
| New York Trip Planners | 2.97% | 1.37x |
| Tractor Shoppers | 1.89% | 1.35x |
| Xtreme Sports Fans | 1.61% | 1.35x |
| Mowing Equipment Shoppers | 1.49% | 1.32x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Interest attribute.
Index: A comparison of the Cadillac audience to the internet population.
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APPAREL RETAILERS
The Cadillac audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cadillac audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.77% | 5.53x |
| Aeropostale | 3.19% | 5.47x |
| Dressbarn | 4.15% | 5.45x |
| Belk | 1.15% | 5.20x |
| Topshop | 0.23% | 5.19x |
| Carhartt | 6.91% | 5.12x |
| Chicos | 4.01% | 4.98x |
| Tommy Bahama | 1.94% | 4.93x |
| Buckle | 3.20% | 4.85x |
| Columbia | 1.06% | 4.84x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Location attribute.
Index: A comparison of the Cadillac audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cadillac audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 4.71x |
| Environmentally Friendly Cars | 0.02% | 3.19x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 2.95x |
| Quebec Vacation Research Cluster | 0.04% | 2.90x |
| Drawing & Animation | 0.03% | 2.59x |
| Texas Off-Roading | 0.02% | 2.44x |
| Paper & Packaging | 0.08% | 2.30x |
| Quebec Real Estate | 0.02% | 2.24x |
| NYC Tourist Attractions | 1.91% | 2.17x |
| New York City Real Estate Research Cluster | 1.32% | 2.12x |
Composition Percentage:
The overlap percentage between the Cadillac audience and the Content Affinity attribute.
Index: A comparison of the Cadillac audience to the internet population.
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DEMOGRAPHICS
The Cadillac audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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