Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 473.4 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 473.4 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.86% 2.82x
Los Angeles Trip Planners 7.09% 2.60x
California Skiers and Snowboarders 6.50% 2.48x
California Trip Planners 6.22% 2.38x
Santa Monica Trip Planners 6.72% 2.38x
Los Angeles Activities Researchers 5.63% 2.35x
San Diego Trip Planners 5.91% 2.27x
Symphony Music Enthusiasts 5.91% 2.17x
Las Vegas Nightlife Researchers 5.91% 2.17x
Los Angeles Dodgers Fans 5.23% 2.13x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.35% 31.66x
Joe's Jeans 1.48% 31.02x
Topshop 1.74% 21.76x
Tommy Bahama 9.69% 19.61x
Calvin Klein 1.64% 18.88x
Abercrombie & Fitch 5.97% 18.62x
Armani 8.21% 17.38x
Saint Laurent Paris 2.98% 17.37x
Uniqlo 5.73% 17.31x
Madewell 7.76% 16.56x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.09% 5.27x
Southern California Cluster 0.15% 5.18x
Vancouver British Columbia Research Cluster 0.07% 5.07x
Southern California Tourism 0.65% 3.91x
Germany Cluster 0.05% 3.87x
Los Angeles Tourism 2.82% 3.73x
Mexico Travel 0.06% 3.63x
Men's Dress Shirt Shopping 0.15% 3.60x
French Canadian Cluster 0.12% 3.44x
Hawaii News 1.52% 3.41x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male