Explore the California Pizza Kitchen Audience
Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 576.7 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.
INTERESTS
The California Pizza Kitchen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Pizza Kitchen audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.83x |
| Los Angeles Mass Transit Commuters | 6.84% | 2.67x |
| California Skiers and Snowboarders | 5.43% | 2.43x |
| Los Angeles Trip Planners | 5.87% | 2.30x |
| Santa Monica Trip Planners | 5.79% | 2.21x |
| Work Hard, Play Hard Travelers | 0.03% | 2.08x |
| Men's Suit Shoppers | 4.77% | 2.00x |
| California Trip Planners | 4.67% | 1.99x |
| Long Beach California Trip Planners | 5.08% | 1.92x |
| Santa Cruz Trip Planners | 4.55% | 1.91x |
Composition Percentage:
The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
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APPAREL RETAILERS
The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.58% | 30.57x |
| Topshop | 2.10% | 25.11x |
| Joe's Jeans | 1.30% | 22.79x |
| Saint Laurent Paris | 3.50% | 22.44x |
| Tommy Bahama | 10.08% | 19.47x |
| Uniqlo | 5.51% | 19.36x |
| Abercrombie & Fitch | 10.14% | 17.76x |
| Zara | 7.10% | 16.36x |
| Hugo Boss | 10.22% | 16.15x |
| Armani | 8.70% | 16.03x |
Composition Percentage:
The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.20% | 4.17x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 3.96x |
| Germany Cluster | 0.05% | 3.87x |
| California Universities | 0.98% | 3.60x |
| Credit Unions & Consumer Protection | 0.05% | 3.59x |
| Pac 12 Sports | 0.29% | 3.39x |
| Southern California Tourism | 0.76% | 3.21x |
| Illinois Education | 0.20% | 3.20x |
| Alternative Streaming Services | 0.05% | 3.17x |
| London Tourism & Events | 0.05% | 3.12x |
Composition Percentage:
The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
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DEMOGRAPHICS
The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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