Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 175.6 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 175.6 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.89% 3.37x
Los Angeles Trip Planners 4.28% 2.93x
Santa Monica Trip Planners 4.09% 2.83x
California Skiers and Snowboarders 3.62% 2.73x
California Trip Planners 3.47% 2.67x
Las Vegas Nightlife Researchers 3.44% 2.30x
Surfers 2.00% 2.26x
San Diego Trip Planners 3.19% 2.24x
Long Beach California Trip Planners 3.28% 2.23x
Tahoe Skiers and Snowboarders 2.55% 2.10x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lululemon.

Location Composition Index
Lululemon 1.18% 16.09x
Club Monaco 1.66% 15.79x
Free People 0.51% 15.72x
Banana Republic 7.22% 14.11x
Michael Kors 1.59% 13.31x
Gymboree 3.62% 12.03x
Brooks Brothers 5.43% 11.73x
J. Crew 4.22% 9.90x
The North Face 2.37% 9.17x
Patagonia 0.55% 9.06x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.63% 7.31x
Southern California Tourism 1.30% 4.32x
Los Angeles Tourism 2.06% 3.81x
Hawaii News 1.21% 3.24x
Philippines News 0.31% 3.12x
Los Angeles News 2.29% 2.96x
LGBTQ Advocacy 1.10% 2.51x
California Universities 0.84% 2.49x
Southern California Cluster 0.23% 2.45x
Las Vegas Hotels 1.45% 2.43x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.