Explore the California Pizza Kitchen Audience
Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 281.7 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.
INTERESTS
The California Pizza Kitchen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the California Pizza Kitchen audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 4.94% | 2.68x |
| Coffee Chain Shoppers | 4.18% | 2.54x |
| Puzzle Enthusiasts | 5.32% | 2.54x |
| Luxury Watch Shoppers | 4.18% | 2.31x |
| Car Collector Enthusiasts | 4.94% | 2.28x |
| Nashville Trip Planners | 4.56% | 2.27x |
| Online Investors | 3.42% | 2.26x |
| St. Louis Trip Planners | 5.32% | 2.26x |
| Sailing Enthusiasts | 3.80% | 2.26x |
| Crafting Enthusiasts | 3.04% | 2.25x |
Composition Percentage:
The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
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APPAREL RETAILERS
The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.08% | 36.56x |
| Lorna Jane | 2.47% | 35.90x |
| Tommy Bahama | 7.24% | 22.18x |
| Topshop | 1.09% | 21.24x |
| Calvin Klein | 1.37% | 20.51x |
| Free People | 7.69% | 18.84x |
| Ann Taylor | 6.12% | 18.50x |
| Abercrombie & Fitch | 1.66% | 17.81x |
| Club Monaco | 3.16% | 17.49x |
| Armani | 6.48% | 17.35x |
Composition Percentage:
The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.07% | 5.07x |
| Caribbean Cluster | 0.76% | 3.99x |
| Female Lifestyle Content Readers | 0.76% | 3.93x |
| Germany Cluster | 0.05% | 3.87x |
| Free Online Game Players | 0.21% | 3.67x |
| Equestrian Cluster | 0.76% | 3.60x |
| Concert Posters | 0.07% | 3.55x |
| Yoga & Meditation | 0.40% | 3.36x |
| Work Productivity | 0.21% | 3.24x |
| Garden Power Equipment | 1.14% | 3.10x |
Composition Percentage:
The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
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DEMOGRAPHICS
The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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