Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 281.7 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 281.7 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 4.94% 2.68x
Coffee Chain Shoppers 4.18% 2.54x
Puzzle Enthusiasts 5.32% 2.54x
Luxury Watch Shoppers 4.18% 2.31x
Car Collector Enthusiasts 4.94% 2.28x
Nashville Trip Planners 4.56% 2.27x
Online Investors 3.42% 2.26x
St. Louis Trip Planners 5.32% 2.26x
Sailing Enthusiasts 3.80% 2.26x
Crafting Enthusiasts 3.04% 2.25x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.08% 36.56x
Lorna Jane 2.47% 35.90x
Tommy Bahama 7.24% 22.18x
Topshop 1.09% 21.24x
Calvin Klein 1.37% 20.51x
Free People 7.69% 18.84x
Ann Taylor 6.12% 18.50x
Abercrombie & Fitch 1.66% 17.81x
Club Monaco 3.16% 17.49x
Armani 6.48% 17.35x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.07% 5.07x
Caribbean Cluster 0.76% 3.99x
Female Lifestyle Content Readers 0.76% 3.93x
Germany Cluster 0.05% 3.87x
Free Online Game Players 0.21% 3.67x
Equestrian Cluster 0.76% 3.60x
Concert Posters 0.07% 3.55x
Yoga & Meditation 0.40% 3.36x
Work Productivity 0.21% 3.24x
Garden Power Equipment 1.14% 3.10x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male