Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 526.3 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 526.3 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.54% 3.22x
California Trip Planners 5.16% 2.56x
Santa Monica Trip Planners 5.59% 2.50x
Los Angeles Trip Planners 5.43% 2.43x
California Skiers and Snowboarders 4.82% 2.40x
Opera Enthusiasts 4.25% 2.39x
Symphony Music Enthusiasts 4.72% 2.32x
Men's Suit Shoppers 4.52% 2.23x
Los Angeles Activities Researchers 4.36% 2.20x
Santa Cruz Trip Planners 4.96% 2.19x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.06% 31.21x
Joe's Jeans 1.35% 28.09x
Topshop 2.14% 24.94x
Saint Laurent Paris 3.37% 20.49x
Tommy Bahama 10.68% 19.37x
Uniqlo 5.94% 18.26x
Abercrombie & Fitch 8.69% 18.09x
Armani 8.83% 17.05x
Calvin Klein 1.41% 16.56x
Madewell 7.59% 16.53x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.13% 7.96x
Mexico Travel 0.13% 7.30x
Southern California Cluster 0.23% 6.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.23% 5.24x
Southern California Tourism 0.87% 4.64x
Real Estate Cluster 0.23% 4.30x
Germany Cluster 0.05% 3.87x
Institutional Investing 0.23% 3.74x
Beach & Intimate Wear 0.10% 3.71x
Hawaii News 1.54% 3.54x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male