Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 593.5 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 593.5 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.01% 2.98x
Executive Travelers 0.03% 2.83x
Los Angeles Mass Transit Commuters 6.71% 2.63x
California Skiers and Snowboarders 4.96% 2.24x
California Trip Planners 5.23% 2.15x
Los Angeles Trip Planners 5.60% 2.11x
Men's Suit Shoppers 4.81% 2.08x
Los Angeles Activities Researchers 4.69% 2.08x
Work Hard, Play Hard Travelers 0.03% 2.08x
Santa Monica Trip Planners 5.90% 2.03x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.35% 31.16x
Topshop 1.94% 26.83x
Saint Laurent Paris 3.54% 23.80x
Joe's Jeans 1.28% 20.59x
Tommy Bahama 9.42% 19.91x
Uniqlo 5.18% 19.68x
Abercrombie & Fitch 10.83% 17.24x
Zara 7.01% 16.81x
Hugo Boss 9.55% 16.07x
Michael Kors 12.00% 15.68x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 13.21x
Golf & Boats 0.01% 12.19x
Canada News 0.01% 11.11x
Watches & Jewelry 0.01% 11.11x
Sports - Skiing, Snowboarding 0.01% 10.12x
Home Décor, Furniture, & Decorating 0.01% 9.89x
Saskatchewan Media & Retail Cluster 0.04% 9.19x
Environmental Conservation 0.03% 8.74x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.83x
Los Angeles Cluster 0.15% 6.30x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male