Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 93.1 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 93.1 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 4.01% 3.86x
Online Grammar Tool Users 2.16% 3.86x
Photography Enthusiasts 3.09% 3.68x
San Francisco Activities Researchers 3.40% 3.60x
San Diego Events Researchers 3.40% 3.60x
Eco-Conscious Consumers 1.85% 3.50x
Mood Lifters Researchers 1.23% 3.46x
San Diego Activities Researchers 2.16% 3.27x
IT Decision Makers 3.70% 3.18x
Home DIY Enthusiasts 2.16% 3.10x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.12% 27.72x
Joe's Jeans 0.50% 27.09x
Topshop 0.31% 20.01x
Bonobos 2.36% 18.76x
Free People 6.04% 18.13x
Abercrombie & Fitch 1.51% 17.03x
Ann Taylor 4.11% 17.03x
Calvin Klein 0.56% 17.03x
Tommy Bahama 3.32% 14.98x
Banana Republic 18.17% 14.27x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 1.23% 5.62x
Vancouver British Columbia Research Cluster 0.07% 5.07x
Travel Adventure 0.93% 4.09x
Ohio Universities 0.62% 3.85x
Vancouver British Columbia Locals Cluster 0.62% 3.80x
Hockey 1.54% 3.75x
Free Online Game Players 0.21% 3.67x
Las Vegas Hotels 3.09% 3.60x
Canada General Information Seeker Cluster 1.23% 3.57x
Concert Posters 0.07% 3.55x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male