Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 456.3 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 456.3 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.94% 3.01x
Executive Travelers 0.19% 2.80x
Santa Monica Trip Planners 4.76% 2.61x
Los Angeles Trip Planners 4.47% 2.55x
California Skiers and Snowboarders 4.31% 2.54x
Miami Trip Planners 3.79% 2.52x
California Trip Planners 3.99% 2.47x
Opera Enthusiasts 2.86% 2.29x
Men's Suit Shoppers 3.44% 2.26x
Readers of Cuban Content 2.74% 2.25x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 3.76% 36.33x
Lorna Jane 2.25% 27.61x
Tommy Bahama 7.43% 24.73x
Express 7.57% 22.93x
Hugo Boss 5.05% 20.13x
Club Monaco 2.41% 19.96x
Abercrombie & Fitch 7.92% 19.05x
Michael Kors 4.16% 17.34x
Joe's Jeans 0.97% 17.13x
Zara 5.13% 16.80x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.53% 5.85x
Central & South American News 0.42% 4.48x
Southern California Tourism 1.18% 3.78x
Latin American News 0.47% 3.67x
Los Angeles Cluster 0.12% 3.62x
Southern California Cluster 0.27% 3.39x
Los Angeles Tourism 2.20% 3.36x
Spain News - Madrid & Seville 0.46% 3.23x
Hawaii News 1.09% 3.12x
California Universities 1.13% 3.09x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male