Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 615.4 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 615.4 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.01% 2.98x
Los Angeles Mass Transit Commuters 4.25% 2.91x
Executive Travelers 0.03% 2.83x
Los Angeles Trip Planners 3.85% 2.52x
California Skiers and Snowboarders 2.96% 2.40x
California Trip Planners 3.32% 2.34x
Santa Monica Trip Planners 4.09% 2.20x
Work Hard, Play Hard Travelers 0.03% 2.08x
Men's Suit Shoppers 3.05% 2.05x
Santa Cruz Trip Planners 2.66% 2.00x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.32% 29.10x
Topshop 1.17% 25.98x
Saint Laurent Paris 3.39% 25.24x
Tommy Bahama 8.21% 20.88x
Hugo Boss 8.54% 17.74x
Uniqlo 3.93% 17.49x
Abercrombie & Fitch 10.00% 17.24x
Zara 6.82% 17.20x
Joe's Jeans 1.24% 17.01x
Levi Strauss 3.30% 16.18x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 13.21x
Golf & Boats 0.01% 11.69x
Canada News 0.01% 11.11x
Watches & Jewelry 0.01% 11.11x
Sports - Skiing, Snowboarding 0.01% 10.12x
Home Décor, Furniture, & Decorating 0.01% 9.89x
Saskatchewan Media & Retail Cluster 0.04% 9.19x
Environmental Conservation 0.03% 8.74x
Local & Travel England - North Midlands 0.02% 8.50x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 7.42x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male