Dstillery Audiences

CALIFORNIA PIZZA KITCHEN

Audience Size: 576.7 Thousand Devices

Explore the California Pizza Kitchen Audience

Below you'll find more information about the California Pizza Kitchen audience, broken down in different categories based on their digital and physical behaviors. These are 576.7 thousand unique devices whose actions qualify for the California Pizza Kitchen audience.

Dstillery Crafted Audiences

INTERESTS

The California Pizza Kitchen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Pizza Kitchen audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.83x
Los Angeles Mass Transit Commuters 6.84% 2.67x
California Skiers and Snowboarders 5.43% 2.43x
Los Angeles Trip Planners 5.87% 2.30x
Santa Monica Trip Planners 5.79% 2.21x
Work Hard, Play Hard Travelers 0.03% 2.08x
Men's Suit Shoppers 4.77% 2.00x
California Trip Planners 4.67% 1.99x
Long Beach California Trip Planners 5.08% 1.92x
Santa Cruz Trip Planners 4.55% 1.91x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Interest attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Pizza Kitchen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Pizza Kitchen audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.58% 30.57x
Topshop 2.10% 25.11x
Joe's Jeans 1.30% 22.79x
Saint Laurent Paris 3.50% 22.44x
Tommy Bahama 10.08% 19.47x
Uniqlo 5.51% 19.36x
Abercrombie & Fitch 10.14% 17.76x
Zara 7.10% 16.36x
Hugo Boss 10.22% 16.15x
Armani 8.70% 16.03x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Location attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Pizza Kitchen audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.20% 4.17x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 3.96x
Germany Cluster 0.05% 3.87x
California Universities 0.98% 3.60x
Credit Unions & Consumer Protection 0.05% 3.59x
Pac 12 Sports 0.29% 3.39x
Southern California Tourism 0.76% 3.21x
Illinois Education 0.20% 3.20x
Alternative Streaming Services 0.05% 3.17x
London Tourism & Events 0.05% 3.12x
Composition Percentage: The overlap percentage between the California Pizza Kitchen audience and the Content Affinity attribute.
Index: A comparison of the California Pizza Kitchen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Pizza Kitchen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male