Explore the Calvin Klein Audience
Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 66.4 thousand unique devices whose actions qualify for the Calvin Klein audience.
INTERESTS
The Calvin Klein audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calvin Klein audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.98% | 3.17x |
| Readers of Puerto Rican Content | 3.08% | 2.95x |
| Miami Trip Planners | 3.08% | 2.83x |
| Readers of Cuban Content | 2.84% | 2.76x |
| Readers of Spanish Content | 2.60% | 2.68x |
| Readers of Caribbean Content | 3.55% | 2.66x |
| Readers of Colombian Content | 3.51% | 2.62x |
| Readers of Dominican Republic Content | 3.67% | 2.61x |
| Readers of Belizean Content | 3.63% | 2.58x |
| Readers of Panamanian Content | 3.00% | 2.58x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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APPAREL RETAILERS
The Calvin Klein audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calvin Klein audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 18.32% | 201.38x |
| Kate Spade | 15.58% | 131.61x |
| Michael Kors | 16.60% | 118.51x |
| Armani | 14.22% | 107.38x |
| Free People | 10.27% | 91.75x |
| The North Face | 17.23% | 72.47x |
| Eddie Bauer | 6.35% | 67.25x |
| Abercrombie & Fitch | 7.78% | 57.79x |
| Madewell | 4.95% | 52.23x |
| Zara | 8.27% | 50.26x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calvin Klein audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.50% | 5.12x |
| NYC Tourist Attractions | 2.25% | 4.05x |
| New York City Education & News Cluster | 1.26% | 3.17x |
| Fashion Cluster | 1.38% | 3.08x |
| San Francisco Bay Area Cluster | 2.09% | 2.66x |
| Spanish Health & Wellness | 0.55% | 2.56x |
| Minnesota Community Business Cluster | 0.63% | 2.56x |
| New York City Family & Activity Cluster | 1.06% | 2.44x |
| Minnesota Local News Cluster | 1.97% | 2.36x |
| LGBTQ Advocacy | 0.91% | 2.28x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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DEMOGRAPHICS
The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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