Explore the Calvin Klein Audience
Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 27.7 thousand unique devices whose actions qualify for the Calvin Klein audience.
INTERESTS
The Calvin Klein audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calvin Klein audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 13.89% | 9.11x |
| Italian Mens National Soccer Team Fans | 11.11% | 7.52x |
| Hanukkah Decorations Shoppers | 11.11% | 6.17x |
| Arsenal Fans | 11.11% | 6.08x |
| Toronto Raptors Fans | 8.33% | 5.65x |
| Northeastern Voters | 8.33% | 5.41x |
| Portugal Trip Planners | 8.33% | 5.30x |
| New York Mets Fans | 8.33% | 5.18x |
| Syracuse Orange Fans | 8.33% | 5.02x |
| New York Knicks Fans | 8.33% | 4.76x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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APPAREL RETAILERS
The Calvin Klein audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calvin Klein audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 4.99% | 241.54x |
| Saint Laurent Paris | 9.13% | 95.24x |
| Kate Spade | 29.50% | 77.46x |
| Topshop | 2.30% | 69.70x |
| Lululemon | 38.14% | 68.57x |
| The North Face | 16.98% | 67.88x |
| Intermix | 5.39% | 67.88x |
| Hugo Boss | 28.42% | 66.67x |
| Patagonia | 8.21% | 64.05x |
| LL Bean | 5.78% | 62.47x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calvin Klein audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.40% | 5.02x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.57% | 3.94x |
| Song Lyrics & Sheet Music | 5.56% | 3.89x |
| Consumer Rewards | 0.13% | 3.88x |
| Home Furnishings | 0.93% | 3.76x |
| Broadway Information | 0.93% | 3.66x |
| New Parents | 1.40% | 3.62x |
| Private Aviation | 0.93% | 3.60x |
| Winter Sports & Gear | 0.38% | 3.58x |
| Vegans & Animal Welfare | 0.42% | 3.50x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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DEMOGRAPHICS
The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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