Dstillery Audiences

CALVIN KLEIN

Audience Size: 139.6 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 139.6 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 8.73% 5.29x
New York City Events Researchers 7.13% 4.81x
Ballet Enthusiasts 7.05% 4.81x
Real Estate Decision Makers 9.13% 4.67x
Venture Capitalists 5.44% 4.42x
New York Trip Planners 7.13% 4.19x
Pre-Measured Grocery Shoppers 6.16% 3.65x
Italian Mens National Soccer Team Fans 4.32% 3.65x
Brooklyn Nets Fans 4.08% 3.56x
Portugal Trip Planners 6.49% 3.52x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 28.81% 387.22x
Saint Laurent Paris 17.03% 131.85x
Kate Spade 25.61% 101.12x
Levi Strauss 14.33% 92.05x
Everlane 1.30% 88.31x
Patagonia 18.10% 81.81x
The North Face 26.26% 79.49x
Michael Kors 17.46% 53.51x
Topshop 1.13% 52.77x
Hugo Boss 21.90% 52.75x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.88% 9.56x
NYC Tourist Attractions 5.92% 7.58x
New York City Education & News Cluster 3.60% 6.83x
Marketing Professionals 1.44% 5.39x
China Cluster 0.64% 5.06x
Startup Investment 2.24% 4.99x
Fashion Cluster 2.72% 4.37x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.72% 4.31x
Hudson Valley New York Media 1.36% 3.91x
Social & Demographic Trends 0.56% 3.81x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male