Explore the Calvin Klein Audience
Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Calvin Klein audience.
INTERESTS
The Calvin Klein audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calvin Klein audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 12.24% | 7.77x |
| New York Giants Fans | 9.76% | 5.92x |
| 2020 Holiday Season Sale News Researchers | 6.12% | 5.17x |
| Readers of Chinese Content | 10.20% | 5.11x |
| Childrens Museum Visitors | 8.16% | 5.03x |
| Denture and Implant Researchers | 8.16% | 5.00x |
| Minnesota County and Local Fair Visitors | 14.29% | 4.66x |
| Toy Blogs Readers | 6.12% | 4.64x |
| Retail Job Seekers | 8.16% | 4.62x |
| Surfers | 8.16% | 4.54x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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APPAREL RETAILERS
The Calvin Klein audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calvin Klein audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 9.63% | 60.80x |
| Hugo Boss | 29.22% | 59.06x |
| Kate Spade | 34.07% | 51.45x |
| Lululemon | 45.23% | 48.23x |
| The North Face | 14.48% | 41.81x |
| Saint Laurent Paris | 2.39% | 35.56x |
| Club Monaco | 4.51% | 34.27x |
| Armani | 9.97% | 32.28x |
| Michael Kors | 36.29% | 28.62x |
| Intermix | 1.87% | 27.90x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calvin Klein audience is Poetry Fans.
| Content Affinity | Composition | Index |
| Poetry Fans | 6.12% | 4.35x |
| Consumer Rewards | 0.13% | 3.88x |
| Home Furnishings | 0.93% | 3.76x |
| New Parents | 1.40% | 3.62x |
| Winter Sports & Gear | 0.38% | 3.58x |
| Vegans & Animal Welfare | 0.42% | 3.50x |
| Canadian Homes | 2.44% | 3.36x |
| Minnesota Local News Cluster | 6.12% | 3.28x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.08% | 3.26x |
| Pac 12 Sports | 0.26% | 3.09x |
Composition Percentage:
The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
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DEMOGRAPHICS
The Calvin Klein audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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