Dstillery Audiences

CALVIN KLEIN

Audience Size: 66.4 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 66.4 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 3.98% 3.17x
Readers of Puerto Rican Content 3.08% 2.95x
Miami Trip Planners 3.08% 2.83x
Readers of Cuban Content 2.84% 2.76x
Readers of Spanish Content 2.60% 2.68x
Readers of Caribbean Content 3.55% 2.66x
Readers of Colombian Content 3.51% 2.62x
Readers of Dominican Republic Content 3.67% 2.61x
Readers of Belizean Content 3.63% 2.58x
Readers of Panamanian Content 3.00% 2.58x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Hugo Boss.

Location Composition Index
Hugo Boss 18.32% 201.38x
Kate Spade 15.58% 131.61x
Michael Kors 16.60% 118.51x
Armani 14.22% 107.38x
Free People 10.27% 91.75x
The North Face 17.23% 72.47x
Eddie Bauer 6.35% 67.25x
Abercrombie & Fitch 7.78% 57.79x
Madewell 4.95% 52.23x
Zara 8.27% 50.26x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.50% 5.12x
NYC Tourist Attractions 2.25% 4.05x
New York City Education & News Cluster 1.26% 3.17x
Fashion Cluster 1.38% 3.08x
San Francisco Bay Area Cluster 2.09% 2.66x
Spanish Health & Wellness 0.55% 2.56x
Minnesota Community Business Cluster 0.63% 2.56x
New York City Family & Activity Cluster 1.06% 2.44x
Minnesota Local News Cluster 1.97% 2.36x
LGBTQ Advocacy 0.91% 2.28x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male