Dstillery Audiences

CALVIN KLEIN

Audience Size: 27.7 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 27.7 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 13.89% 9.11x
Italian Mens National Soccer Team Fans 11.11% 7.52x
Hanukkah Decorations Shoppers 11.11% 6.17x
Arsenal Fans 11.11% 6.08x
Toronto Raptors Fans 8.33% 5.65x
Northeastern Voters 8.33% 5.41x
Portugal Trip Planners 8.33% 5.30x
New York Mets Fans 8.33% 5.18x
Syracuse Orange Fans 8.33% 5.02x
New York Knicks Fans 8.33% 4.76x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 4.99% 241.54x
Saint Laurent Paris 9.13% 95.24x
Kate Spade 29.50% 77.46x
Topshop 2.30% 69.70x
Lululemon 38.14% 68.57x
The North Face 16.98% 67.88x
Intermix 5.39% 67.88x
Hugo Boss 28.42% 66.67x
Patagonia 8.21% 64.05x
LL Bean 5.78% 62.47x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).

Content Affinity Composition Index
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.40% 5.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.57% 3.94x
Song Lyrics & Sheet Music 5.56% 3.89x
Consumer Rewards 0.13% 3.88x
Home Furnishings 0.93% 3.76x
Broadway Information 0.93% 3.66x
New Parents 1.40% 3.62x
Private Aviation 0.93% 3.60x
Winter Sports & Gear 0.38% 3.58x
Vegans & Animal Welfare 0.42% 3.50x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female