Dstillery Audiences

CALVIN KLEIN

Audience Size: 54.5 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 10.09% 4.65x
Online Grocery Shoppers 9.17% 4.52x
Car Lease Researchers 9.17% 4.33x
Arsenal Fans 8.26% 4.00x
New York City Events Researchers 6.42% 3.86x
Readers of Panamanian Content 8.26% 3.79x
Readers of South American Content 8.26% 3.74x
Italian Mens National Soccer Team Fans 6.42% 3.67x
Burger Enthusiast 4.65% 3.63x
Readers of Belizean Content 8.26% 3.57x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 6.67% 221.25x
Everlane 1.61% 96.70x
Supreme 1.55% 89.31x
Saint Laurent Paris 10.64% 83.02x
Topshop 3.60% 67.98x
Intermix 6.62% 61.33x
Kate Spade 28.53% 59.93x
Lululemon 40.32% 58.38x
Patagonia 9.03% 56.77x
Club Monaco 10.25% 55.74x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).

Content Affinity Composition Index
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.40% 5.02x
New York City Family & Activity Cluster 3.67% 4.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.57% 3.94x
Consumer Rewards 0.13% 3.88x
Home Furnishings 0.93% 3.76x
Broadway Information 0.93% 3.66x
New Parents 1.40% 3.62x
Private Aviation 0.93% 3.60x
Winter Sports & Gear 0.38% 3.58x
Vegans & Animal Welfare 0.42% 3.50x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male