Dstillery Audiences

CALVIN KLEIN

Audience Size: 110.6 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 110.6 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.59% 3.14x
Ballet Enthusiasts 5.31% 2.93x
Luxury Womens Brands Shoppers 4.09% 2.89x
New York Trip Planners 5.99% 2.85x
Real Estate Decision Makers 4.90% 2.81x
Online Grocery Shoppers 5.18% 2.76x
Lottery Enthusiasts 0.27% 2.57x
Pre-Measured Grocery Shoppers 4.50% 2.53x
New York Mets Fans 3.13% 2.51x
United Nations Donors 3.41% 2.49x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 29.59% 405.35x
Saint Laurent Paris 17.67% 131.40x
Kate Spade 28.20% 87.89x
The North Face 28.32% 82.40x
Patagonia 20.58% 81.40x
Everlane 1.46% 81.04x
Levi Strauss 16.50% 80.92x
Supreme 2.07% 60.68x
Zara 21.21% 53.53x
Topshop 2.31% 51.11x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is Canada News.

Content Affinity Composition Index
Canada News 0.05% 72.59x
Handyman Tools 0.07% 68.58x
Canadian Construction & Renovation Research Cluster 0.13% 29.78x
Home Décor, Furniture, & Decorating 0.05% 27.49x
As Seen On TV Products 0.10% 22.91x
Quebec Hunting & Outdoors Cluster 0.04% 22.58x
ISPs & Local Services 0.07% 20.92x
France Online Music & Quiz Content Cluster 0.27% 20.32x
Assorted Topics (Toys, T-Shirts, Volvos) 0.42% 18.54x
Barcode Site & App Users 0.06% 18.48x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male