Dstillery Audiences

CALVIN KLEIN

Audience Size: 10.9 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 3.75% 5.53x
Northwestern Wildcats Fans 7.69% 5.39x
Federal Employees 5.00% 4.92x
Big & Tall Men 2.94% 4.85x
Work Visa Researchers 5.00% 4.57x
College Students 7.50% 4.47x
Animal Rights Researchers 3.75% 4.36x
Investment Banking Professionals 3.75% 4.25x
Insurance Professionals 3.75% 4.13x
Toy Blogs Readers 2.70% 3.98x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Express Outlets.

Location Composition Index
Express Outlets 17.21% 253.72x
Brooks Brothers 19.94% 223.14x
Ralph Lauren 12.04% 171.36x
Hugo Boss 14.27% 132.22x
Levi Strauss 14.68% 127.72x
Coach 18.52% 126.53x
Michael Kors 25.51% 120.94x
Eddie Bauer 10.32% 119.26x
Columbia 6.88% 110.07x
The North Face 5.36% 90.11x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is Los Angeles News.

Content Affinity Composition Index
Los Angeles News 3.75% 4.31x
Alabama News 7.69% 4.09x
Tennessee Cluster 2.27% 3.89x
Consumer Rewards 0.13% 3.88x
Home Furnishings 0.93% 3.76x
Winter Sports & Gear 0.38% 3.58x
Vegans & Animal Welfare 0.42% 3.50x
Running & Marathons 0.87% 3.26x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 3.26x
Baltimore Cluster 2.50% 3.13x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male