Dstillery Audiences

CALVIN KLEIN

Audience Size: 76.9 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 76.9 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 10.29% 3.76x
New York City Events Researchers 8.95% 3.42x
Real Estate Decision Makers 8.00% 3.09x
Online Grocery Shoppers 8.38% 3.09x
Italian Mens National Soccer Team Fans 5.52% 2.93x
United Arab Emirates Trip Planners 6.29% 2.66x
Colombia Trip Planners 5.33% 2.53x
New York Trip Planners 6.67% 2.51x
E-cycling Enthusiasts 6.86% 2.49x
Los Angeles Mass Transit Commuters 6.86% 2.49x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 8.43% 176.36x
Supreme 1.91% 87.23x
Everlane 1.85% 76.28x
Saint Laurent Paris 11.77% 68.65x
Topshop 4.89% 60.99x
Lululemon 42.12% 49.84x
The North Face 19.46% 49.60x
Intermix 7.78% 49.58x
Club Monaco 11.58% 49.22x
Kate Spade 28.85% 47.71x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.67% 7.51x
NYC Tourist Attractions 3.81% 7.12x
Broadway Information 2.29% 6.96x
Philippines News 1.14% 6.74x
New York City Real Estate Research Cluster 2.48% 5.87x
Beauty & Cosmetics 0.57% 5.21x
Online Media Converters 0.76% 4.97x
Data, Analytics & Coding 1.14% 4.39x
Fashion Cluster 1.90% 3.97x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.57% 3.94x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male