Dstillery Audiences

CALVIN KLEIN

Audience Size: 12.6 Thousand Devices

Explore the Calvin Klein Audience

Below you'll find more information about the Calvin Klein audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Calvin Klein audience.

Dstillery Crafted Audiences

INTERESTS

The Calvin Klein audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calvin Klein audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 12.24% 7.77x
New York Giants Fans 9.76% 5.92x
2020 Holiday Season Sale News Researchers 6.12% 5.17x
Readers of Chinese Content 10.20% 5.11x
Childrens Museum Visitors 8.16% 5.03x
Denture and Implant Researchers 8.16% 5.00x
Minnesota County and Local Fair Visitors 14.29% 4.66x
Toy Blogs Readers 6.12% 4.64x
Retail Job Seekers 8.16% 4.62x
Surfers 8.16% 4.54x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Interest attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calvin Klein audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calvin Klein audience is LL Bean.

Location Composition Index
LL Bean 9.63% 60.80x
Hugo Boss 29.22% 59.06x
Kate Spade 34.07% 51.45x
Lululemon 45.23% 48.23x
The North Face 14.48% 41.81x
Saint Laurent Paris 2.39% 35.56x
Club Monaco 4.51% 34.27x
Armani 9.97% 32.28x
Michael Kors 36.29% 28.62x
Intermix 1.87% 27.90x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Location attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calvin Klein audience is Poetry Fans.

Content Affinity Composition Index
Poetry Fans 6.12% 4.35x
Consumer Rewards 0.13% 3.88x
Home Furnishings 0.93% 3.76x
New Parents 1.40% 3.62x
Winter Sports & Gear 0.38% 3.58x
Vegans & Animal Welfare 0.42% 3.50x
Canadian Homes 2.44% 3.36x
Minnesota Local News Cluster 6.12% 3.28x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 3.26x
Pac 12 Sports 0.26% 3.09x
Composition Percentage: The overlap percentage between the Calvin Klein audience and the Content Affinity attribute.
Index: A comparison of the Calvin Klein audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calvin Klein audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female