Dstillery Audiences

CAPITAL ONE

Audience Size: 1.5 Million Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.99% 3.99x
Ballet Enthusiasts 4.85% 3.76x
New York Trip Planners 5.43% 3.61x
Online Grocery Shoppers 8.34% 3.06x
Broadway Fans 3.23% 2.87x
Real Estate Decision Makers 6.90% 2.78x
Readers of Dominican Republic Content 3.27% 2.65x
New York Rangers Fans 2.49% 2.64x
Restaurant Menu Researchers 2.79% 2.50x
Caribbean Trip Planners 3.40% 2.48x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.46% 38.69x
Supreme 0.75% 25.50x
Armani 5.43% 16.91x
Levi Strauss 2.26% 16.84x
Intermix 1.74% 16.80x
Zara 5.54% 16.77x
Ann Taylor 10.70% 15.11x
Club Monaco 2.09% 14.90x
Hugo Boss 4.87% 14.48x
Calvin Klein 1.54% 13.47x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.60% 8.32x
New York City Real Estate Research Cluster 2.89% 7.27x
NYC Tourist Attractions 3.96% 6.44x
New York City Family & Activity Cluster 3.07% 5.40x
Washington & Northern Virginia 3.09% 3.97x
Fashion Cluster 1.60% 3.17x
New Jersey News Cluster 3.34% 2.69x
Baltimore Cluster 2.35% 2.28x
New Orleans Cluster 2.18% 2.13x
Connecticut News 1.88% 1.65x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male