Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 180 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.08% | 5.51x |
| New York Trip Planners | 5.14% | 5.46x |
| Modern Art Museum Researchers | 4.76% | 5.28x |
| Ballet Enthusiasts | 5.72% | 4.60x |
| AT&T Wireless Customers | 0.16% | 4.33x |
| Getaways Researchers | 2.73% | 3.03x |
| Online Grocery Shoppers | 5.30% | 3.03x |
| Opera Enthusiasts | 6.59% | 2.98x |
| Restaurant Researchers | 1.13% | 2.91x |
| Telemedicine Content Readers | 0.84% | 2.90x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
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APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.11% | 32.26x |
| Topshop | 0.20% | 28.05x |
| Zara | 1.29% | 13.27x |
| Intermix | 0.29% | 13.04x |
| Supreme | 0.05% | 12.07x |
| Armani | 1.11% | 12.05x |
| Uniqlo | 0.59% | 11.23x |
| Lululemon | 2.73% | 10.07x |
| Calvin Klein | 0.13% | 8.41x |
| Joe's Jeans | 0.05% | 8.29x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.87% | 13.14x |
| NYC Tourist Attractions | 1.32% | 9.71x |
| New York City Real Estate Research Cluster | 0.87% | 6.62x |
| New York City Family & Activity Cluster | 4.31% | 6.33x |
| China Cluster | 0.26% | 4.81x |
| Middle East News | 0.35% | 4.77x |
| Music Production | 0.16% | 4.51x |
| South Africa News Cluster | 0.19% | 4.46x |
| Public Policy Media | 0.10% | 4.07x |
| Korea Cluster | 0.19% | 4.06x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
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DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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