Dstillery Audiences

CAPITAL ONE

Audience Size: 397.5 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 397.5 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.27% 4.57x
AT&T Wireless Customers 0.16% 4.33x
Burger Enthusiast 1.43% 3.63x
New Orleans Trip Planners 7.14% 3.54x
Jazz Festival Enthusiasts 6.34% 3.42x
Louisiana Trip Planners 7.77% 3.32x
Real Estate Decision Makers 5.27% 3.17x
Online Grocery Shoppers 4.29% 2.90x
New Orleans Pelicans Fans 6.16% 2.86x
New York Trip Planners 4.55% 2.84x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.38% 45.09x
Supreme 0.35% 36.67x
Topshop 0.78% 33.50x
Intermix 1.52% 25.01x
Zara 5.68% 24.20x
Uniqlo 3.03% 21.96x
Armani 4.91% 21.78x
Calvin Klein 0.83% 21.76x
Saint Laurent Paris 1.48% 21.04x
Ann Taylor 3.86% 20.55x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.16% 8.78x
New York City Family & Activity Cluster 6.88% 7.80x
New York City Real Estate Research Cluster 2.68% 7.40x
NYC Tourist Attractions 1.25% 6.43x
Hudson Valley New York Media 2.77% 5.82x
Grocery & Food Service 0.27% 5.75x
Design Software 0.62% 5.41x
US Soccer 0.31% 5.08x
Work Productivity 0.16% 3.99x
Southern California Tourism 0.10% 3.85x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male