Dstillery Audiences

CAPITAL ONE

Audience Size: 130.7 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 130.7 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.16% 4.33x
New York City Events Researchers 5.62% 4.20x
School Closings Updates Readers 3.40% 3.88x
Ballet Enthusiasts 5.15% 3.47x
New York Trip Planners 5.23% 3.13x
Real Estate Decision Makers 5.46% 3.13x
Jazz Festival Enthusiasts 6.02% 3.00x
Getaways Researchers 2.77% 2.82x
Online Grocery Shoppers 4.91% 2.81x
New Orleans Trip Planners 5.86% 2.78x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Topshop.

Location Composition Index
Topshop 0.20% 41.70x
Armani 2.14% 30.13x
Intermix 0.61% 27.02x
Saint Laurent Paris 0.43% 26.55x
Calvin Klein 0.32% 25.82x
Zara 2.25% 25.43x
Joe's Jeans 0.12% 22.36x
Uniqlo 0.87% 22.05x
Club Monaco 0.68% 20.57x
American Apparel 2.11% 18.12x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.82% 13.45x
New York City Education & News Cluster 0.95% 10.36x
New York City Real Estate Research Cluster 2.69% 8.59x
India Cluster 0.55% 6.59x
Pakistan Cluster 0.40% 6.16x
New York City Family & Activity Cluster 4.28% 5.81x
Bags & Luggage 0.32% 5.28x
Watches Retail 0.24% 4.15x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.24% 4.13x
China Cluster 0.16% 3.98x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male