Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 168.1 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.41% | 3.14x |
| Online Grocery Shoppers | 7.71% | 2.79x |
| Broadway Fans | 2.65% | 2.54x |
| Real Estate Decision Makers | 6.25% | 2.50x |
| Caribbean Trip Planners | 3.39% | 2.49x |
| Readers of Dominican Republic Content | 3.83% | 2.35x |
| New York Rangers Fans | 2.42% | 2.29x |
| Stay-at-Home Parents | 3.09% | 2.23x |
| New York Mets Fans | 2.42% | 2.23x |
| New Orleans Trip Planners | 2.18% | 2.22x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
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APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Gap.
| Location | Composition | Index |
| Gap | 3.07% | 31.59x |
| The Childrens Place | 2.29% | 27.22x |
| Club Monaco | 1.42% | 17.61x |
| Lululemon | 1.16% | 14.51x |
| Banana Republic | 4.48% | 11.67x |
| J. Crew | 2.74% | 8.60x |
| Brooks Brothers | 1.94% | 5.42x |
| REI | 2.29% | 5.23x |
| The North Face | 0.95% | 4.79x |
| Carhartt | 1.05% | 4.01x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.35% | 7.86x |
| New York City Real Estate Research Cluster | 2.09% | 7.19x |
| New York City Family & Activity Cluster | 2.77% | 6.11x |
| NYC Tourist Attractions | 3.11% | 5.68x |
| Washington & Northern Virginia | 2.96% | 4.17x |
| Hudson Valley New York Media | 0.93% | 3.93x |
| Caribbean Cluster | 0.44% | 3.53x |
| Poland Cluster | 0.13% | 3.44x |
| Latin American Spanish Language News | 0.31% | 3.28x |
| New Orleans Cluster | 2.93% | 3.19x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
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DEMOGRAPHICS
The Capital One audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999
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