Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 56.8 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.16% | 4.33x |
| New Orleans Activities Researchers | 5.64% | 3.63x |
| New York City Events Researchers | 3.76% | 3.60x |
| Jazz Festival Enthusiasts | 6.02% | 3.31x |
| Louisiana Trip Planners | 7.52% | 3.24x |
| Readers of El Salvadoran Content | 6.77% | 3.23x |
| Louisiana Activities Researchers | 4.89% | 3.16x |
| New Orleans Trip Planners | 6.02% | 3.07x |
| Travel Book Readers | 3.38% | 2.90x |
| Ballet Enthusiasts | 3.38% | 2.79x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
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APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.82% | 36.49x |
| Uniqlo | 1.49% | 27.15x |
| Zara | 2.76% | 24.22x |
| Saint Laurent Paris | 0.49% | 22.97x |
| Calvin Klein | 0.42% | 22.09x |
| Bonobos | 1.37% | 22.04x |
| Armani | 2.30% | 22.01x |
| American Apparel | 2.60% | 21.22x |
| Club Monaco | 0.91% | 19.16x |
| Urban Outfitters | 3.83% | 17.87x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 3.38% | 5.09x |
| Travel Adventure | 1.13% | 5.04x |
| New Orleans Cluster | 8.65% | 4.97x |
| New York City Real Estate Research Cluster | 1.13% | 4.62x |
| Math Reference | 1.81% | 4.53x |
| College Planning | 1.13% | 4.40x |
| Washington & Northern Virginia | 2.26% | 3.81x |
| Mexico Cluster | 1.13% | 3.77x |
| International Travel | 0.24% | 3.73x |
| Routers, Switches & Networking | 0.75% | 3.45x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
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DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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