Dstillery Audiences

CAPITAL ONE

Audience Size: 790 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 790 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.39% 4.16x
Online Grocery Shoppers 10.66% 4.13x
Real Estate Decision Makers 9.14% 4.10x
Readers of Dominican Republic Content 6.09% 3.99x
Washington DC Trip Planners 8.63% 3.76x
Sightseeing Travelers 9.90% 3.74x
Luxury Womens Brands Shoppers 6.09% 3.56x
New York Trip Planners 8.88% 3.39x
New Orleans Trip Planners 6.85% 3.31x
New York Rangers Fans 5.84% 3.31x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.82% 43.49x
Supreme 0.97% 33.41x
Calvin Klein 1.88% 19.55x
Zara 7.55% 18.31x
Intermix 2.75% 18.23x
Uniqlo 4.04% 16.59x
Topshop 0.96% 16.20x
Armani 8.61% 16.02x
Club Monaco 2.88% 15.40x
Ann Taylor 5.58% 14.41x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.15% 34.82x
Ontario Canada Cluster 0.51% 33.76x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.27% 23.70x
Quebec Vacation Research Cluster 0.25% 13.14x
Malaya 0.09% 11.44x
London Tourism 0.25% 11.12x
Korea Cluster 0.76% 11.04x
Mid-Atlantic Beaches 0.25% 10.82x
France Online Music & Quiz Content Cluster 0.15% 10.45x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.27% 10.35x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male