Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 130.7 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.16% | 4.33x |
| New York City Events Researchers | 5.62% | 4.20x |
| School Closings Updates Readers | 3.40% | 3.88x |
| Ballet Enthusiasts | 5.15% | 3.47x |
| New York Trip Planners | 5.23% | 3.13x |
| Real Estate Decision Makers | 5.46% | 3.13x |
| Jazz Festival Enthusiasts | 6.02% | 3.00x |
| Getaways Researchers | 2.77% | 2.82x |
| Online Grocery Shoppers | 4.91% | 2.81x |
| New Orleans Trip Planners | 5.86% | 2.78x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Curious about what else the Capital One audience is interested in?
Sign Up
APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.20% | 41.70x |
| Armani | 2.14% | 30.13x |
| Intermix | 0.61% | 27.02x |
| Saint Laurent Paris | 0.43% | 26.55x |
| Calvin Klein | 0.32% | 25.82x |
| Zara | 2.25% | 25.43x |
| Joe's Jeans | 0.12% | 22.36x |
| Uniqlo | 0.87% | 22.05x |
| Club Monaco | 0.68% | 20.57x |
| American Apparel | 2.11% | 18.12x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Want to find more of the Capital One audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.82% | 13.45x |
| New York City Education & News Cluster | 0.95% | 10.36x |
| New York City Real Estate Research Cluster | 2.69% | 8.59x |
| India Cluster | 0.55% | 6.59x |
| Pakistan Cluster | 0.40% | 6.16x |
| New York City Family & Activity Cluster | 4.28% | 5.81x |
| Bags & Luggage | 0.32% | 5.28x |
| Watches Retail | 0.24% | 4.15x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.24% | 4.13x |
| China Cluster | 0.16% | 3.98x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Want to see more of the Content Affinities the Capital One audience visits?
Sign Up
DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Capital One audience?
Sign Up