Dstillery Audiences

CAPITAL ONE

Audience Size: 1.2 Million Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.50% 3.63x
New York Trip Planners 4.48% 3.42x
Ballet Enthusiasts 4.49% 3.39x
Online Grocery Shoppers 7.46% 2.81x
Caribbean Trip Planners 3.56% 2.78x
Broadway Fans 2.80% 2.76x
Real Estate Decision Makers 6.44% 2.55x
Readers of Dominican Republic Content 3.95% 2.54x
New York Rangers Fans 2.58% 2.53x
New Orleans Trip Planners 2.39% 2.47x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.35% 40.27x
Supreme 0.53% 23.45x
Club Monaco 2.21% 19.79x
Armani 3.75% 19.09x
Levi Strauss 1.86% 17.61x
Zara 4.33% 17.32x
Hugo Boss 3.30% 16.10x
Intermix 1.20% 15.13x
Ann Taylor 11.81% 13.69x
Uniqlo 1.55% 13.05x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.44% 8.56x
New York City Real Estate Research Cluster 2.41% 7.77x
New York City Family & Activity Cluster 3.01% 6.56x
NYC Tourist Attractions 3.35% 6.07x
Greece Cluster 0.07% 4.43x
Caribbean Cluster 0.48% 4.37x
Hudson Valley New York Media 1.02% 4.30x
Washington & Northern Virginia 2.68% 3.92x
Nepal News 0.05% 3.69x
Franco-African Cluster 0.05% 3.57x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male