Dstillery Audiences

CAPITAL ONE

Audience Size: 875.2 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 875.2 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.31% 3.86x
Ballet Enthusiasts 7.11% 3.62x
Online Grocery Shoppers 7.90% 3.46x
New York Trip Planners 6.61% 3.11x
Burger Enthusiast 0.56% 3.09x
Real Estate Decision Makers 6.48% 2.89x
Restaurant Menu Researchers 4.88% 2.80x
United Arab Emirates Trip Planners 4.43% 2.49x
Broadway Fans 4.63% 2.48x
Stay-at-Home Parents 5.70% 2.44x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.85% 35.81x
Supreme 0.82% 32.00x
Intermix 3.66% 22.25x
Calvin Klein 1.87% 21.68x
Topshop 1.92% 21.65x
Zara 9.51% 20.51x
Uniqlo 6.21% 19.87x
Bonobos 5.77% 19.00x
Saint Laurent Paris 2.86% 17.32x
American Apparel 10.48% 17.14x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.75% 7.90x
Greece Cluster 0.11% 7.90x
New York City Real Estate Research Cluster 3.01% 7.17x
NYC Tourist Attractions 3.72% 7.09x
Institutional Investing 0.42% 6.32x
France Online Music & Quiz Content Cluster 0.09% 5.80x
New York City Family & Activity Cluster 4.23% 4.99x
French News & Gossip Cluster 0.13% 4.75x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 4.55x
Hudson Valley New York Media 1.57% 3.94x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male