Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 6.19% | 3.84x |
| New York City Events Researchers | 6.12% | 3.81x |
| Ballet Enthusiasts | 5.71% | 3.57x |
| Real Estate Decision Makers | 5.19% | 3.45x |
| New York Trip Planners | 5.88% | 3.23x |
| Broadway Fans | 3.89% | 2.91x |
| Restaurant Menu Researchers | 3.46% | 2.51x |
| United Nations Donors | 3.11% | 2.44x |
| Readers of Dominican Republic Content | 3.05% | 2.42x |
| Investment Services Intenders | 3.17% | 2.40x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Curious about what else the Capital One audience is interested in?
Sign Up
APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.57% | 36.40x |
| Supreme | 0.90% | 24.55x |
| Intermix | 2.11% | 16.60x |
| Zara | 6.19% | 15.95x |
| Levi Strauss | 2.53% | 15.77x |
| Club Monaco | 2.33% | 15.45x |
| Ann Taylor | 10.60% | 14.75x |
| Armani | 6.60% | 14.57x |
| Calvin Klein | 1.75% | 13.91x |
| Uniqlo | 2.52% | 12.91x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Want to find more of the Capital One audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.70% | 7.49x |
| New York City Real Estate Research Cluster | 3.36% | 6.74x |
| NYC Tourist Attractions | 4.34% | 5.75x |
| Franco-African Cluster | 0.07% | 5.19x |
| Washington & Northern Virginia | 5.10% | 5.04x |
| New York City Family & Activity Cluster | 3.09% | 4.23x |
| Institutional Investing | 0.38% | 4.23x |
| Law School Research Cluster | 0.14% | 4.03x |
| Philanthropy - Nonprofits | 0.19% | 3.85x |
| Aid Groups | 0.37% | 3.74x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Want to see more of the Content Affinities the Capital One audience visits?
Sign Up
DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Capital One audience?
Sign Up