Dstillery Audiences

CAPITAL ONE

Audience Size: 168.1 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 168.1 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.41% 3.14x
Online Grocery Shoppers 7.71% 2.79x
Broadway Fans 2.65% 2.54x
Real Estate Decision Makers 6.25% 2.50x
Caribbean Trip Planners 3.39% 2.49x
Readers of Dominican Republic Content 3.83% 2.35x
New York Rangers Fans 2.42% 2.29x
Stay-at-Home Parents 3.09% 2.23x
New York Mets Fans 2.42% 2.23x
New Orleans Trip Planners 2.18% 2.22x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Gap.

Location Composition Index
Gap 3.07% 31.59x
The Childrens Place 2.29% 27.22x
Club Monaco 1.42% 17.61x
Lululemon 1.16% 14.51x
Banana Republic 4.48% 11.67x
J. Crew 2.74% 8.60x
Brooks Brothers 1.94% 5.42x
REI 2.29% 5.23x
The North Face 0.95% 4.79x
Carhartt 1.05% 4.01x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.35% 7.86x
New York City Real Estate Research Cluster 2.09% 7.19x
New York City Family & Activity Cluster 2.77% 6.11x
NYC Tourist Attractions 3.11% 5.68x
Washington & Northern Virginia 2.96% 4.17x
Hudson Valley New York Media 0.93% 3.93x
Caribbean Cluster 0.44% 3.53x
Poland Cluster 0.13% 3.44x
Latin American Spanish Language News 0.31% 3.28x
New Orleans Cluster 2.93% 3.19x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999