Dstillery Audiences

CAPITAL ONE

Audience Size: 105.7 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 105.7 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.16% 4.33x
Jazz Festival Enthusiasts 6.59% 3.44x
New Orleans Trip Planners 6.35% 3.13x
New York City Events Researchers 3.06% 2.81x
New Orleans Activities Researchers 4.12% 2.80x
New York Trip Planners 4.12% 2.72x
Ballet Enthusiasts 3.53% 2.67x
New Orleans Saints Fans 5.29% 2.61x
Online Grocery Shoppers 4.12% 2.59x
New Orleans Pelicans Fans 4.94% 2.46x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Topshop.

Location Composition Index
Topshop 0.34% 54.60x
Intermix 0.79% 29.95x
Armani 2.64% 26.18x
Uniqlo 1.37% 25.12x
Zara 2.70% 23.89x
Saint Laurent Paris 0.53% 23.16x
Calvin Klein 0.36% 21.03x
Bonobos 1.38% 19.89x
Club Monaco 0.90% 19.29x
Joe's Jeans 0.13% 18.99x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.71% 10.36x
New York City Real Estate Research Cluster 1.53% 6.38x
New York City Family & Activity Cluster 3.76% 6.11x
Central & South American News 0.37% 5.94x
Peru Media 0.37% 4.95x
Caribbean Cluster 0.59% 4.29x
New Orleans Cluster 7.06% 3.99x
India Cluster 0.27% 3.96x
Smart Travel 0.35% 3.80x
International Travel 0.24% 3.73x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male