Dstillery Audiences

CAPITAL ONE

Audience Size: 1.4 Million Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 6.19% 3.84x
New York City Events Researchers 6.12% 3.81x
Ballet Enthusiasts 5.71% 3.57x
Real Estate Decision Makers 5.19% 3.45x
New York Trip Planners 5.88% 3.23x
Broadway Fans 3.89% 2.91x
Restaurant Menu Researchers 3.46% 2.51x
United Nations Donors 3.11% 2.44x
Readers of Dominican Republic Content 3.05% 2.42x
Investment Services Intenders 3.17% 2.40x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.57% 36.40x
Supreme 0.90% 24.55x
Intermix 2.11% 16.60x
Zara 6.19% 15.95x
Levi Strauss 2.53% 15.77x
Club Monaco 2.33% 15.45x
Ann Taylor 10.60% 14.75x
Armani 6.60% 14.57x
Calvin Klein 1.75% 13.91x
Uniqlo 2.52% 12.91x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.70% 7.49x
New York City Real Estate Research Cluster 3.36% 6.74x
NYC Tourist Attractions 4.34% 5.75x
Franco-African Cluster 0.07% 5.19x
Washington & Northern Virginia 5.10% 5.04x
New York City Family & Activity Cluster 3.09% 4.23x
Institutional Investing 0.38% 4.23x
Law School Research Cluster 0.14% 4.03x
Philanthropy - Nonprofits 0.19% 3.85x
Aid Groups 0.37% 3.74x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male