Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 175.6 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.16% | 4.33x |
| New Orleans Activities Researchers | 5.08% | 4.29x |
| New Orleans Pelicans Fans | 4.90% | 4.16x |
| Louisiana Activities Researchers | 4.62% | 4.11x |
| New Orleans Trip Planners | 4.62% | 3.94x |
| New Orleans Saints Fans | 5.18% | 3.67x |
| Executive Travelers | 0.37% | 3.46x |
| Wellness Enthusiasts | 0.37% | 3.14x |
| Louisiana State University Tigers Fans | 3.79% | 3.09x |
| Ivy League College Researchers | 0.37% | 3.07x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
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APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.52% | 51.34x |
| Topshop | 0.31% | 39.17x |
| Intermix | 0.54% | 27.67x |
| Everlane | 0.08% | 25.60x |
| Supreme | 0.13% | 23.12x |
| Armani | 1.78% | 21.02x |
| Zara | 1.97% | 19.84x |
| Joe's Jeans | 0.10% | 16.89x |
| Uniqlo | 0.80% | 16.57x |
| Banana Republic | 2.37% | 15.73x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.55% | 8.92x |
| New Orleans Cluster | 7.95% | 7.64x |
| Startup Investment | 0.06% | 5.01x |
| Apple Blogs & Hacks | 0.55% | 4.79x |
| New York City Family & Activity Cluster | 2.13% | 4.41x |
| Peru Media | 0.28% | 4.12x |
| Minnesota Community Business Cluster | 0.04% | 3.89x |
| Hudson Valley New York Media | 0.74% | 3.86x |
| East Texas Cluster | 0.37% | 3.50x |
| NYC Tourist Attractions | 0.28% | 3.47x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
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DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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