Dstillery Audiences

CAPITAL ONE

Audience Size: 1.1 Million Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.11% 3.75x
New York City Events Researchers 9.47% 3.59x
Ballet Enthusiasts 9.30% 3.37x
Online Grocery Shoppers 8.93% 3.27x
New York Trip Planners 8.61% 3.22x
Real Estate Decision Makers 7.99% 3.07x
Restaurant Menu Researchers 7.04% 2.82x
Broadway Fans 6.77% 2.59x
United Arab Emirates Trip Planners 6.09% 2.56x
Sightseeing Travelers 6.43% 2.46x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Supreme.

Location Composition Index
Supreme 0.72% 32.98x
Everlane 0.77% 31.93x
Topshop 1.89% 23.66x
Intermix 3.35% 21.36x
Calvin Klein 1.81% 20.85x
Zara 9.83% 19.76x
Uniqlo 6.35% 19.18x
Bonobos 5.41% 19.01x
Armani 8.66% 18.33x
Saint Laurent Paris 3.12% 18.16x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.06% 8.64x
NYC Tourist Attractions 3.95% 7.41x
New York City Real Estate Research Cluster 3.09% 7.36x
Franco-African Cluster 0.06% 6.81x
Institutional Investing 0.32% 5.67x
New York City Family & Activity Cluster 3.73% 5.20x
Serbia & Albania Cluster 0.13% 4.98x
Community Planning & Transportation 0.14% 4.12x
Art News & Products 0.28% 4.07x
Russia Cluster 0.13% 4.03x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male