Dstillery Audiences

CAPITAL ONE

Audience Size: 56.8 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 56.8 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.16% 4.33x
New Orleans Activities Researchers 5.64% 3.63x
New York City Events Researchers 3.76% 3.60x
Jazz Festival Enthusiasts 6.02% 3.31x
Louisiana Trip Planners 7.52% 3.24x
Readers of El Salvadoran Content 6.77% 3.23x
Louisiana Activities Researchers 4.89% 3.16x
New Orleans Trip Planners 6.02% 3.07x
Travel Book Readers 3.38% 2.90x
Ballet Enthusiasts 3.38% 2.79x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Intermix.

Location Composition Index
Intermix 0.82% 36.49x
Uniqlo 1.49% 27.15x
Zara 2.76% 24.22x
Saint Laurent Paris 0.49% 22.97x
Calvin Klein 0.42% 22.09x
Bonobos 1.37% 22.04x
Armani 2.30% 22.01x
American Apparel 2.60% 21.22x
Club Monaco 0.91% 19.16x
Urban Outfitters 3.83% 17.87x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.38% 5.09x
Travel Adventure 1.13% 5.04x
New Orleans Cluster 8.65% 4.97x
New York City Real Estate Research Cluster 1.13% 4.62x
Math Reference 1.81% 4.53x
College Planning 1.13% 4.40x
Washington & Northern Virginia 2.26% 3.81x
Mexico Cluster 1.13% 3.77x
International Travel 0.24% 3.73x
Routers, Switches & Networking 0.75% 3.45x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male