Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.11% | 3.75x |
| New York City Events Researchers | 9.47% | 3.59x |
| Ballet Enthusiasts | 9.30% | 3.37x |
| Online Grocery Shoppers | 8.93% | 3.27x |
| New York Trip Planners | 8.61% | 3.22x |
| Real Estate Decision Makers | 7.99% | 3.07x |
| Restaurant Menu Researchers | 7.04% | 2.82x |
| Broadway Fans | 6.77% | 2.59x |
| United Arab Emirates Trip Planners | 6.09% | 2.56x |
| Sightseeing Travelers | 6.43% | 2.46x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
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APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.72% | 32.98x |
| Everlane | 0.77% | 31.93x |
| Topshop | 1.89% | 23.66x |
| Intermix | 3.35% | 21.36x |
| Calvin Klein | 1.81% | 20.85x |
| Zara | 9.83% | 19.76x |
| Uniqlo | 6.35% | 19.18x |
| Bonobos | 5.41% | 19.01x |
| Armani | 8.66% | 18.33x |
| Saint Laurent Paris | 3.12% | 18.16x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.06% | 8.64x |
| NYC Tourist Attractions | 3.95% | 7.41x |
| New York City Real Estate Research Cluster | 3.09% | 7.36x |
| Franco-African Cluster | 0.06% | 6.81x |
| Institutional Investing | 0.32% | 5.67x |
| New York City Family & Activity Cluster | 3.73% | 5.20x |
| Serbia & Albania Cluster | 0.13% | 4.98x |
| Community Planning & Transportation | 0.14% | 4.12x |
| Art News & Products | 0.28% | 4.07x |
| Russia Cluster | 0.13% | 4.03x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
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DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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