Dstillery Audiences

CAPITAL ONE

Audience Size: 842.7 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 842.7 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.40% 2.71x
Online Grocery Shoppers 6.84% 2.69x
Ballet Enthusiasts 6.33% 2.59x
Burger Enthusiast 1.56% 2.54x
New York Trip Planners 6.16% 2.43x
Readers of Dominican Republic Content 4.07% 2.26x
Real Estate Decision Makers 5.42% 2.24x
Readers of Caribbean Content 4.33% 2.19x
Restaurant Menu Researchers 4.21% 2.09x
Broadway Fans 4.45% 2.02x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.84% 38.69x
Supreme 0.86% 32.83x
Intermix 3.59% 22.38x
Calvin Klein 1.87% 21.81x
Topshop 1.79% 21.41x
Zara 9.05% 20.85x
Uniqlo 5.71% 20.06x
Bonobos 5.45% 18.70x
Armani 9.45% 17.40x
American Apparel 10.05% 17.08x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.38% 5.86x
New York City Real Estate Research Cluster 2.87% 5.33x
Greece Cluster 0.06% 4.75x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 4.65x
NYC Tourist Attractions 2.99% 4.63x
New York City Family & Activity Cluster 3.93% 4.28x
London Tourism & Events 0.05% 3.54x
Caribbean Cluster 0.57% 3.28x
Apartment & Community Real Estate Researchers 0.08% 3.21x
France Online Music & Quiz Content Cluster 0.07% 3.20x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male