Dstillery Audiences

CAPITAL ONE

Audience Size: 175.6 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 175.6 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.16% 4.33x
New Orleans Activities Researchers 5.08% 4.29x
New Orleans Pelicans Fans 4.90% 4.16x
Louisiana Activities Researchers 4.62% 4.11x
New Orleans Trip Planners 4.62% 3.94x
New Orleans Saints Fans 5.18% 3.67x
Executive Travelers 0.37% 3.46x
Wellness Enthusiasts 0.37% 3.14x
Louisiana State University Tigers Fans 3.79% 3.09x
Ivy League College Researchers 0.37% 3.07x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.52% 51.34x
Topshop 0.31% 39.17x
Intermix 0.54% 27.67x
Everlane 0.08% 25.60x
Supreme 0.13% 23.12x
Armani 1.78% 21.02x
Zara 1.97% 19.84x
Joe's Jeans 0.10% 16.89x
Uniqlo 0.80% 16.57x
Banana Republic 2.37% 15.73x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.55% 8.92x
New Orleans Cluster 7.95% 7.64x
Startup Investment 0.06% 5.01x
Apple Blogs & Hacks 0.55% 4.79x
New York City Family & Activity Cluster 2.13% 4.41x
Peru Media 0.28% 4.12x
Minnesota Community Business Cluster 0.04% 3.89x
Hudson Valley New York Media 0.74% 3.86x
East Texas Cluster 0.37% 3.50x
NYC Tourist Attractions 0.28% 3.47x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male