Dstillery Audiences

CAPITAL ONE

Audience Size: 868.7 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 868.7 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.19% 5.15x
AT&T Wireless Customers 0.16% 4.33x
Ballet Enthusiasts 5.25% 4.03x
Burger Enthusiast 0.21% 3.78x
United Arab Emirates Trip Planners 4.11% 3.23x
Real Estate Decision Makers 4.89% 3.15x
Restaurant Menu Researchers 4.47% 3.15x
New Orleans Trip Planners 5.41% 3.13x
Online Grocery Shoppers 4.58% 3.05x
New York Trip Planners 4.47% 3.03x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.66% 40.36x
Supreme 0.60% 35.02x
Topshop 1.39% 26.96x
Intermix 2.53% 23.98x
Zara 8.42% 21.70x
Calvin Klein 1.45% 21.60x
Uniqlo 5.19% 20.99x
Saint Laurent Paris 2.45% 19.47x
Armani 7.27% 19.46x
Bonobos 4.10% 18.94x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.61% 10.00x
New York City Real Estate Research Cluster 2.81% 9.98x
NYC Tourist Attractions 1.98% 8.71x
New York City Family & Activity Cluster 4.73% 6.76x
European Museums, Restaurants & Events 0.31% 6.14x
Foreign Language Education 0.26% 6.01x
Hudson Valley New York Media 2.08% 5.35x
Brazil & Portugal News 0.26% 4.59x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.11% 4.48x
Franco-African Cluster 0.04% 4.32x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male