Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 790 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.39% | 4.16x |
| Online Grocery Shoppers | 10.66% | 4.13x |
| Real Estate Decision Makers | 9.14% | 4.10x |
| Readers of Dominican Republic Content | 6.09% | 3.99x |
| Washington DC Trip Planners | 8.63% | 3.76x |
| Sightseeing Travelers | 9.90% | 3.74x |
| Luxury Womens Brands Shoppers | 6.09% | 3.56x |
| New York Trip Planners | 8.88% | 3.39x |
| New Orleans Trip Planners | 6.85% | 3.31x |
| New York Rangers Fans | 5.84% | 3.31x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Curious about what else the Capital One audience is interested in?
Sign Up
APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.82% | 43.49x |
| Supreme | 0.97% | 33.41x |
| Calvin Klein | 1.88% | 19.55x |
| Zara | 7.55% | 18.31x |
| Intermix | 2.75% | 18.23x |
| Uniqlo | 4.04% | 16.59x |
| Topshop | 0.96% | 16.20x |
| Armani | 8.61% | 16.02x |
| Club Monaco | 2.88% | 15.40x |
| Ann Taylor | 5.58% | 14.41x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Want to find more of the Capital One audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.15% | 34.82x |
| Ontario Canada Cluster | 0.51% | 33.76x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.27% | 23.70x |
| Quebec Vacation Research Cluster | 0.25% | 13.14x |
| Malaya | 0.09% | 11.44x |
| London Tourism | 0.25% | 11.12x |
| Korea Cluster | 0.76% | 11.04x |
| Mid-Atlantic Beaches | 0.25% | 10.82x |
| France Online Music & Quiz Content Cluster | 0.15% | 10.45x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.27% | 10.35x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Want to see more of the Content Affinities the Capital One audience visits?
Sign Up
DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Capital One audience?
Sign Up