Dstillery Audiences

CAPITAL ONE

Audience Size: 352.5 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 352.5 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.16% 4.33x
New Orleans Activities Researchers 5.02% 3.97x
Jazz Festival Enthusiasts 6.27% 3.90x
Louisiana Trip Planners 8.50% 3.70x
Louisiana Activities Researchers 4.53% 3.68x
New York City Events Researchers 3.55% 3.67x
New Orleans Trip Planners 6.23% 3.39x
New Orleans Pelicans Fans 5.85% 3.14x
Ballet Enthusiasts 3.85% 2.96x
School Closings Updates Readers 1.62% 2.93x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Everlane.

Location Composition Index
Everlane 0.09% 19.61x
Supreme 0.06% 13.94x
Topshop 0.23% 10.48x
Intermix 0.52% 7.86x
Armani 2.16% 7.08x
Club Monaco 0.89% 6.78x
Zara 2.05% 6.74x
Saint Laurent Paris 0.44% 6.60x
Uniqlo 1.03% 5.91x
Bonobos 1.09% 5.62x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.72% 9.73x
New York City Education & News Cluster 0.68% 9.57x
New York City Real Estate Research Cluster 1.51% 6.76x
China Cluster 0.30% 6.38x
New Orleans Cluster 10.31% 5.73x
New York City Family & Activity Cluster 3.74% 5.16x
Furniture Shopping 0.11% 4.77x
Central & South American News 0.23% 4.75x
Washington & Northern Virginia 1.66% 4.08x
Pakistan Cluster 0.15% 4.07x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male