Explore the Capital One Audience
Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 261.2 thousand unique devices whose actions qualify for the Capital One audience.
INTERESTS
The Capital One audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Capital One audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.92% | 5.26x |
| New Orleans Activities Researchers | 4.20% | 4.36x |
| AT&T Wireless Customers | 0.16% | 4.33x |
| New Orleans Trip Planners | 7.57% | 4.32x |
| Louisiana Trip Planners | 8.95% | 4.00x |
| Ballet Enthusiasts | 3.85% | 3.62x |
| Louisiana Activities Researchers | 2.96% | 3.49x |
| Restaurant Supply Shoppers | 0.28% | 3.28x |
| Modern Art Museum Researchers | 1.58% | 2.98x |
| New Orleans Pelicans Fans | 5.44% | 2.97x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
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APPAREL RETAILERS
The Capital One audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Capital One audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 12.29x |
| Everlane | 0.07% | 12.14x |
| Topshop | 0.33% | 9.83x |
| Saint Laurent Paris | 0.75% | 7.49x |
| Intermix | 0.55% | 6.35x |
| Armani | 2.64% | 6.28x |
| Zara | 2.51% | 6.22x |
| Club Monaco | 1.02% | 5.99x |
| Uniqlo | 1.13% | 5.12x |
| Bonobos | 1.25% | 4.94x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Capital One audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.96% | 12.77x |
| New York City Education & News Cluster | 0.62% | 12.12x |
| New York City Family & Activity Cluster | 4.13% | 6.93x |
| New Orleans Cluster | 9.84% | 5.90x |
| New York City Real Estate Research Cluster | 0.83% | 5.65x |
| Public Policy Media | 0.21% | 5.25x |
| Spanish Health & Wellness | 0.21% | 5.04x |
| Korea Cluster | 0.21% | 4.35x |
| Brazil & Portugal News | 0.13% | 3.69x |
| Ireland Cluster | 0.28% | 3.67x |
Composition Percentage:
The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
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DEMOGRAPHICS
The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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