Dstillery Audiences

CAPITAL ONE

Audience Size: 261.2 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 261.2 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.92% 5.26x
New Orleans Activities Researchers 4.20% 4.36x
AT&T Wireless Customers 0.16% 4.33x
New Orleans Trip Planners 7.57% 4.32x
Louisiana Trip Planners 8.95% 4.00x
Ballet Enthusiasts 3.85% 3.62x
Louisiana Activities Researchers 2.96% 3.49x
Restaurant Supply Shoppers 0.28% 3.28x
Modern Art Museum Researchers 1.58% 2.98x
New Orleans Pelicans Fans 5.44% 2.97x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Supreme.

Location Composition Index
Supreme 0.05% 12.29x
Everlane 0.07% 12.14x
Topshop 0.33% 9.83x
Saint Laurent Paris 0.75% 7.49x
Intermix 0.55% 6.35x
Armani 2.64% 6.28x
Zara 2.51% 6.22x
Club Monaco 1.02% 5.99x
Uniqlo 1.13% 5.12x
Bonobos 1.25% 4.94x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.96% 12.77x
New York City Education & News Cluster 0.62% 12.12x
New York City Family & Activity Cluster 4.13% 6.93x
New Orleans Cluster 9.84% 5.90x
New York City Real Estate Research Cluster 0.83% 5.65x
Public Policy Media 0.21% 5.25x
Spanish Health & Wellness 0.21% 5.04x
Korea Cluster 0.21% 4.35x
Brazil & Portugal News 0.13% 3.69x
Ireland Cluster 0.28% 3.67x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male