Dstillery Audiences

CAPITAL ONE

Audience Size: 180 Thousand Devices

Explore the Capital One Audience

Below you'll find more information about the Capital One audience, broken down in different categories based on their digital and physical behaviors. These are 180 thousand unique devices whose actions qualify for the Capital One audience.

Dstillery Crafted Audiences

INTERESTS

The Capital One audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Capital One audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.08% 5.51x
New York Trip Planners 5.14% 5.46x
Modern Art Museum Researchers 4.76% 5.28x
Ballet Enthusiasts 5.72% 4.60x
AT&T Wireless Customers 0.16% 4.33x
Getaways Researchers 2.73% 3.03x
Online Grocery Shoppers 5.30% 3.03x
Opera Enthusiasts 6.59% 2.98x
Restaurant Researchers 1.13% 2.91x
Telemedicine Content Readers 0.84% 2.90x
Composition Percentage: The overlap percentage between the Capital One audience and the Interest attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Capital One audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Capital One audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.11% 32.26x
Topshop 0.20% 28.05x
Zara 1.29% 13.27x
Intermix 0.29% 13.04x
Supreme 0.05% 12.07x
Armani 1.11% 12.05x
Uniqlo 0.59% 11.23x
Lululemon 2.73% 10.07x
Calvin Klein 0.13% 8.41x
Joe's Jeans 0.05% 8.29x
Composition Percentage: The overlap percentage between the Capital One audience and the Location attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Capital One audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.87% 13.14x
NYC Tourist Attractions 1.32% 9.71x
New York City Real Estate Research Cluster 0.87% 6.62x
New York City Family & Activity Cluster 4.31% 6.33x
China Cluster 0.26% 4.81x
Middle East News 0.35% 4.77x
Music Production 0.16% 4.51x
South Africa News Cluster 0.19% 4.46x
Public Policy Media 0.10% 4.07x
Korea Cluster 0.19% 4.06x
Composition Percentage: The overlap percentage between the Capital One audience and the Content Affinity attribute.
Index: A comparison of the Capital One audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Capital One audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male