Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 157.7 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 5.00% | 4.83x |
| Nashville Activity Researchers | 0.93% | 4.51x |
| Smoky Mountains Trip Planners | 5.25% | 3.92x |
| South State Fair Visitors | 10.93% | 3.77x |
| Tennessee Volunteers Fans | 5.74% | 3.24x |
| Southeastern Voters | 7.04% | 3.07x |
| Asheville Trip Planners | 2.90% | 2.82x |
| Smokie Mountain Trip Planner | 8.46% | 2.71x |
| Cabin Rental Researchers | 7.72% | 2.59x |
| SEC Fans | 3.77% | 2.57x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
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APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 1.50% | 9.83x |
| Carhartt | 12.50% | 3.87x |
| Lane Bryant | 1.29% | 3.28x |
| Jos A. Bank Clothiers | 1.12% | 3.26x |
| The Childrens Place | 1.77% | 3.14x |
| Talbots | 0.89% | 3.12x |
| Chicos | 1.37% | 3.09x |
| Buckle | 1.58% | 2.90x |
| Mens Wearhouse | 1.68% | 2.85x |
| Brooks Brothers | 0.39% | 2.80x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 7.59% | 8.13x |
| Tennessee Cluster | 5.06% | 6.67x |
| Music Production | 0.19% | 4.97x |
| Memphis News | 0.62% | 4.64x |
| School Curriculum | 0.15% | 3.99x |
| Back & Spine | 0.25% | 3.95x |
| Central California Cluster | 0.25% | 3.67x |
| Career Cluster A | 0.12% | 3.66x |
| Online Ticket Buyers | 0.19% | 3.63x |
| Exotic Pets | 0.12% | 3.62x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
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DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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