Dstillery Audiences

CAPTAIN D'S

Audience Size: 285.1 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 285.1 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 4.08% 3.63x
Georgia Trip Planners 4.80% 3.47x
Alabama Trip Planners 10.23% 3.16x
Smoky Mountains Trip Planners 3.25% 3.11x
Cabin Rental Researchers 4.14% 2.93x
Florida Gulf Coast Travel Researchers 3.70% 2.82x
Nashville Trip Planners 3.06% 2.70x
SEC Fans 2.83% 2.68x
Auburn Tigers Fans 2.88% 2.56x
Tennessee Volunteers Fans 2.50% 2.54x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.11% 20.72x
Journeys 1.39% 6.11x
Lane Bryant 2.09% 5.85x
Carhartt 10.84% 5.77x
Old Navy 2.57% 5.39x
Express Outlets 0.15% 5.13x
Charlotte Russe 0.82% 4.98x
Aeropostale 1.46% 4.80x
Brooks Brothers 1.84% 4.39x
Chicos 1.50% 4.28x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.76% 11.11x
Alabama News 5.50% 5.77x
Tennessee News 3.61% 5.29x
Tennessee Cluster 2.60% 4.90x
Savannah Georgia News 0.69% 4.31x
Mississippi News 1.03% 4.20x
Kentucky News 3.05% 4.17x
Georgia Cluster 4.41% 3.01x
West Virginia News 0.68% 2.86x
South Carolina News 1.86% 2.83x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female