Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 103.6 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Atlanta United Fans.
| Interest | Composition | Index |
| Atlanta United Fans | 6.93% | 3.21x |
| Georgia County and Local Fair Visitors | 8.76% | 3.05x |
| Georgia Activities Researchers | 4.20% | 2.59x |
| Cabin Rental Researchers | 8.76% | 2.59x |
| Southeastern Voters | 7.48% | 2.58x |
| Atlanta Trip Planners | 6.20% | 2.50x |
| Atlanta Braves Fans | 6.20% | 2.45x |
| SEC Fans | 6.02% | 2.39x |
| Georgia Trip Planners | 6.75% | 2.27x |
| Smoky Mountains Trip Planners | 5.84% | 2.25x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
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APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 2.72% | 8.78x |
| Joe's Jeans | 0.03% | 5.23x |
| Jos A. Bank Clothiers | 2.11% | 3.76x |
| Lane Bryant | 2.57% | 3.48x |
| The Childrens Place | 4.20% | 3.28x |
| Talbots | 1.55% | 3.22x |
| Buckle | 2.96% | 3.14x |
| Ralph Lauren | 0.57% | 3.02x |
| Maurices | 4.15% | 3.02x |
| Carhartt | 27.48% | 2.96x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.44% | 5.73x |
| Texas News Cluster | 2.01% | 4.67x |
| Data Centers | 0.13% | 3.97x |
| Local & Travel England - East Midlands | 0.10% | 3.94x |
| Bathrooms & Plumbing | 0.15% | 3.94x |
| Equestrian Cluster | 0.55% | 3.65x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.36% | 3.65x |
| Cars, Travel & Food | 0.04% | 3.48x |
| Private Aviation | 0.36% | 3.37x |
| Home Decoration - Crafts & Kids | 0.12% | 3.34x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
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DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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