Dstillery Audiences

CAPTAIN D'S

Audience Size: 721.8 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 721.8 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 8.51% 4.07x
Alabama Trip Planners 9.31% 3.41x
Georgia Trip Planners 7.32% 3.09x
Smoky Mountains Trip Planners 6.35% 3.00x
SEC Fans 6.18% 2.90x
South State Fair Visitors 7.32% 2.88x
Atlanta Trip Planners 5.58% 2.87x
Florida Gulf Coast Travel Researchers 6.55% 2.84x
Cabin Rental Researchers 6.95% 2.83x
Atlanta United Fans 5.24% 2.72x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.67% 13.47x
Buckle 5.48% 4.75x
Jos A. Bank Clothiers 4.04% 4.14x
Talbots 3.32% 4.11x
Carhartt 8.59% 4.09x
Charlotte Russe 3.52% 4.09x
Lane Bryant 3.94% 4.07x
The Childrens Place 7.25% 3.78x
Journeys 5.37% 3.73x
Express Outlets 0.81% 3.71x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.89% 7.94x
Cars, Travel & Food 0.07% 5.99x
Apartment & Community Real Estate Researchers 0.07% 4.99x
Mississippi News 2.11% 4.33x
Arts & Crafts 0.12% 4.07x
Tennessee Cluster 4.24% 3.96x
Tennessee News 4.76% 3.85x
Alabama News 9.65% 3.84x
Instagram Management 0.05% 3.68x
Savannah Georgia News 1.64% 3.61x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female