Dstillery Audiences

CAPTAIN D'S

Audience Size: 688.5 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 688.5 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 7.15% 3.39x
Alabama Trip Planners 8.10% 2.98x
Georgia Trip Planners 7.15% 2.97x
Smokie Mountain Trip Planner 7.22% 2.91x
Florida Gulf Coast Travel Researchers 6.64% 2.78x
Atlanta Trip Planners 5.53% 2.72x
SEC Fans 5.65% 2.69x
South State Fair Visitors 6.88% 2.65x
Atlanta United Fans 4.77% 2.52x
Cabin Rental Researchers 5.93% 2.50x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.99% 13.68x
Buckle 6.07% 4.88x
Carhartt 15.70% 4.30x
Jos A. Bank Clothiers 4.25% 4.27x
Lane Bryant 4.26% 4.20x
Talbots 3.28% 4.14x
Charlotte Russe 2.86% 4.13x
Express Outlets 0.91% 3.92x
The Childrens Place 8.09% 3.92x
Journeys 6.72% 3.73x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.81% 8.24x
Chat Rooms 0.07% 4.20x
Mississippi News 2.11% 4.09x
Alabama News 9.61% 3.83x
Tennessee Cluster 3.94% 3.79x
Savannah Georgia News 1.57% 3.72x
Tennessee News 4.26% 3.63x
Instagram Management 0.05% 3.50x
Cars, Travel & Food 0.04% 3.48x
Credit Unions & Consumer Protection 0.04% 3.39x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female