Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 609.3 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 4.24% | 4.06x |
| Georgia Trip Planners | 4.73% | 3.25x |
| Alabama Trip Planners | 9.78% | 3.03x |
| Auburn Tigers Fans | 3.14% | 3.02x |
| SEC Fans | 3.01% | 3.00x |
| Smoky Mountains Trip Planners | 3.58% | 2.97x |
| Cabin Rental Researchers | 3.66% | 2.92x |
| Tennessee Volunteers Fans | 2.66% | 2.78x |
| Atlanta United Fans | 3.08% | 2.74x |
| Florida Gulf Coast Travel Researchers | 3.36% | 2.71x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
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APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 4.33% | 19.28x |
| Jos A. Bank Clothiers | 3.11% | 6.22x |
| Carhartt | 15.18% | 5.64x |
| Lane Bryant | 3.25% | 5.24x |
| Journeys | 2.23% | 5.12x |
| American Eagle Outfitters | 3.58% | 4.86x |
| Aeropostale | 2.10% | 4.83x |
| Express Outlets | 0.26% | 4.80x |
| Old Navy | 3.87% | 4.75x |
| Mens Wearhouse | 4.01% | 4.70x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.59% | 8.64x |
| Alabama News | 5.63% | 5.64x |
| Tennessee News | 3.57% | 5.04x |
| Tennessee Cluster | 2.62% | 4.76x |
| Mississippi News | 1.18% | 4.68x |
| Kentucky News | 3.31% | 4.31x |
| Savannah Georgia News | 0.72% | 4.29x |
| West Virginia News | 0.90% | 3.77x |
| South Carolina News | 1.90% | 3.00x |
| Georgia Cluster | 4.52% | 2.92x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
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DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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