Dstillery Audiences

CAPTAIN D'S

Audience Size: 783.2 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 783.2 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 6.66% 3.87x
Southeastern Voters 4.40% 3.74x
SEC Fans 3.77% 3.25x
Tennessee Volunteers Fans 3.55% 3.18x
Georgia Trip Planners 5.07% 2.87x
Atlanta United Fans 3.53% 2.83x
Cabin Rental Researchers 3.98% 2.82x
Smoky Mountains Trip Planners 3.82% 2.73x
Auburn Tigers Fans 3.35% 2.72x
Atlanta Trip Planners 4.13% 2.69x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.41% 15.36x
Carhartt 7.55% 5.59x
Buckle 3.51% 5.32x
Jos A. Bank Clothiers 4.59% 4.98x
Express Outlets 0.63% 4.54x
Lane Bryant 3.82% 4.43x
Journeys 3.38% 4.21x
Mens Wearhouse 6.66% 4.11x
American Eagle Outfitters 4.37% 3.90x
Old Navy 4.77% 3.77x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.01% 11.07x
Survey Websites 0.04% 9.09x
Memphis News 0.76% 7.76x
Local & Travel England - North Midlands 0.01% 6.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.53x
Quinceanera Planning 0.02% 5.97x
ISPs & Local Services 0.02% 5.41x
Environmental Conservation 0.01% 5.10x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.04x
Tennessee News 4.62% 4.70x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female