Dstillery Audiences

CAPTAIN D'S

Audience Size: 760.7 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 760.7 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 7.79% 3.01x
Southeastern Voters 6.05% 2.91x
Georgia Trip Planners 6.90% 2.65x
SEC Fans 5.21% 2.47x
South State Fair Visitors 6.30% 2.46x
Cabin Rental Researchers 6.30% 2.46x
Florida Gulf Coast Travel Researchers 6.25% 2.37x
Tennessee Volunteers Fans 4.61% 2.35x
Smoky Mountains Trip Planners 5.05% 2.19x
Auburn Tigers Fans 4.66% 2.18x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.19% 13.62x
Buckle 5.37% 4.79x
Talbots 3.19% 4.13x
Jos A. Bank Clothiers 3.87% 4.12x
Lane Bryant 3.68% 3.98x
Journeys 4.05% 3.89x
Charlotte Russe 3.27% 3.86x
Express Outlets 0.75% 3.82x
American Eagle Outfitters 5.39% 3.63x
The Childrens Place 5.76% 3.62x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.61% 6.16x
Tennessee Cluster 4.08% 4.05x
Tennessee News 4.37% 4.03x
Alabama News 7.86% 3.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.14% 3.65x
Mississippi News 1.49% 3.26x
Electronic Document Assembly 0.09% 3.13x
Southeast College Athletics 0.34% 3.11x
Savannah Georgia News 1.28% 3.10x
South Carolina Travel 0.03% 2.87x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female