Dstillery Audiences

CAPTAIN D'S

Audience Size: 609.3 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 609.3 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 4.24% 4.06x
Georgia Trip Planners 4.73% 3.25x
Alabama Trip Planners 9.78% 3.03x
Auburn Tigers Fans 3.14% 3.02x
SEC Fans 3.01% 3.00x
Smoky Mountains Trip Planners 3.58% 2.97x
Cabin Rental Researchers 3.66% 2.92x
Tennessee Volunteers Fans 2.66% 2.78x
Atlanta United Fans 3.08% 2.74x
Florida Gulf Coast Travel Researchers 3.36% 2.71x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 4.33% 19.28x
Jos A. Bank Clothiers 3.11% 6.22x
Carhartt 15.18% 5.64x
Lane Bryant 3.25% 5.24x
Journeys 2.23% 5.12x
American Eagle Outfitters 3.58% 4.86x
Aeropostale 2.10% 4.83x
Express Outlets 0.26% 4.80x
Old Navy 3.87% 4.75x
Mens Wearhouse 4.01% 4.70x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.59% 8.64x
Alabama News 5.63% 5.64x
Tennessee News 3.57% 5.04x
Tennessee Cluster 2.62% 4.76x
Mississippi News 1.18% 4.68x
Kentucky News 3.31% 4.31x
Savannah Georgia News 0.72% 4.29x
West Virginia News 0.90% 3.77x
South Carolina News 1.90% 3.00x
Georgia Cluster 4.52% 2.92x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female