Dstillery Audiences

CAPTAIN D'S

Audience Size: 158.3 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 158.3 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 4.15% 3.34x
South State Fair Visitors 9.98% 2.80x
Nashville Activity Researchers 5.21% 2.74x
Southeastern Voters 10.16% 2.60x
Georgia Activities Researchers 2.56% 2.60x
Auburn Tigers Fans 6.98% 2.37x
Gas Discount Researchers 0.35% 2.28x
Tennessee Volunteers Fans 5.48% 2.24x
Alabama Trip Planners 12.10% 2.23x
Smokie Mountain Trip Planner 7.07% 2.18x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 1.22% 12.28x
Lane Bryant 1.04% 4.78x
Jos A. Bank Clothiers 0.73% 4.72x
Talbots 0.79% 4.10x
Charlotte Russe 0.41% 4.06x
Chicos 1.15% 3.68x
The Childrens Place 0.74% 3.42x
Mens Wearhouse 1.26% 3.22x
Old Navy 1.72% 3.13x
Express Outlets 0.21% 3.07x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 5.39% 7.52x
Memphis News 0.88% 5.39x
Equestrian Cluster 0.25% 4.68x
Tennessee Cluster 2.83% 3.96x
Assorted Topics (Car News, Animals, Viral Media) 0.18% 3.93x
Mississippi News 1.77% 3.86x
Weight Lifting Enthusiasts 0.15% 3.76x
Alabama News 7.07% 3.59x
Assorted Topics (Freebies, Gardens, Jewelry) 0.22% 3.57x
Peru Media 0.27% 3.48x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male