Dstillery Audiences

CAPTAIN D'S

Audience Size: 637.7 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 637.7 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 8.33% 4.02x
Alabama Trip Planners 9.24% 3.48x
Georgia Trip Planners 7.26% 3.16x
Smokie Mountain Trip Planner 7.73% 3.08x
Tennessee Volunteers Fans 6.16% 2.97x
South State Fair Visitors 7.05% 2.92x
SEC Fans 6.08% 2.92x
Cabin Rental Researchers 7.26% 2.91x
Smoky Mountains Trip Planners 5.79% 2.90x
Florida Gulf Coast Travel Researchers 6.29% 2.88x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.85% 13.59x
Buckle 5.75% 4.79x
Carhartt 19.17% 4.30x
Lane Bryant 4.08% 4.23x
Jos A. Bank Clothiers 3.98% 4.15x
Talbots 3.05% 4.10x
The Childrens Place 7.54% 3.87x
Charlotte Russe 2.05% 3.86x
Express Outlets 0.79% 3.74x
Journeys 6.70% 3.63x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.76% 6.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.16% 5.69x
Mississippi News 2.66% 4.43x
Tennessee News 5.46% 4.22x
Tennessee Cluster 4.67% 4.08x
Alabama News 10.62% 3.86x
Holiday Gifts 0.10% 3.72x
Southeast College Athletics 0.26% 3.66x
Savannah Georgia News 1.75% 3.50x
Cars, Travel & Food 0.04% 3.48x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female