Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 763.6 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 6.46% | 3.30x |
| Alabama Trip Planners | 8.41% | 3.28x |
| Smoky Mountains Trip Planners | 5.99% | 2.77x |
| Cabin Rental Researchers | 6.41% | 2.75x |
| South State Fair Visitors | 6.30% | 2.73x |
| Georgia Trip Planners | 6.86% | 2.69x |
| SEC Fans | 5.23% | 2.58x |
| Florida Gulf Coast Travel Researchers | 6.48% | 2.46x |
| Tennessee Volunteers Fans | 4.86% | 2.45x |
| Atlanta Trip Planners | 5.18% | 2.25x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
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APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 2.96% | 13.63x |
| Buckle | 4.86% | 4.94x |
| Jos A. Bank Clothiers | 3.81% | 4.22x |
| Express Outlets | 0.76% | 4.09x |
| Lane Bryant | 3.66% | 4.05x |
| Journeys | 3.94% | 4.01x |
| Talbots | 2.99% | 4.01x |
| Charlotte Russe | 2.72% | 3.66x |
| American Eagle Outfitters | 5.08% | 3.61x |
| Mens Wearhouse | 5.88% | 3.57x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.01% | 11.07x |
| Survey Websites | 0.04% | 9.09x |
| Memphis News | 0.73% | 7.08x |
| Local & Travel England - North Midlands | 0.01% | 6.62x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.53x |
| ISPs & Local Services | 0.02% | 6.17x |
| Quinceanera Planning | 0.01% | 5.16x |
| Environmental Conservation | 0.01% | 5.10x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 5.04x |
| South Carolina Travel | 0.06% | 4.73x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
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DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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