Dstillery Audiences

CAPTAIN D'S

Audience Size: 187.5 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 187.5 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Atlanta United Fans.

Interest Composition Index
Atlanta United Fans 6.01% 3.17x
Southeastern Voters 7.63% 3.08x
Tennessee Volunteers Fans 7.48% 3.06x
Florida Gulf Coast Travel Researchers 9.33% 3.05x
SEC Fans 6.78% 2.93x
South State Fair Visitors 9.02% 2.87x
Alabama Trip Planners 9.56% 2.85x
Smoky Mountains Trip Planners 6.71% 2.76x
Auburn Tigers Fans 6.71% 2.75x
Louisville Cardinals Fans 6.09% 2.72x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 1.61% 8.16x
Talbots 1.74% 3.87x
Jos A. Bank Clothiers 1.84% 3.77x
Express Outlets 0.34% 3.51x
The Childrens Place 2.77% 3.28x
Buckle 1.76% 3.22x
Carhartt 29.91% 3.19x
Maurices 3.53% 3.12x
Lane Bryant 1.92% 3.11x
Ralph Lauren 0.45% 3.02x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.23% 5.11x
Natural Diet & Supplement Researchers 0.23% 4.22x
Beach Vacations 0.39% 4.16x
Tennessee Cluster 6.94% 4.15x
Vaping 0.21% 4.05x
Local & Travel England - East Midlands 0.10% 3.94x
Bathrooms & Plumbing 0.15% 3.94x
Comedy Content 0.16% 3.88x
Tennessee News 7.32% 3.65x
Memphis News 0.54% 3.63x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male