Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 285.1 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 4.08% | 3.63x |
| Georgia Trip Planners | 4.80% | 3.47x |
| Alabama Trip Planners | 10.23% | 3.16x |
| Smoky Mountains Trip Planners | 3.25% | 3.11x |
| Cabin Rental Researchers | 4.14% | 2.93x |
| Florida Gulf Coast Travel Researchers | 3.70% | 2.82x |
| Nashville Trip Planners | 3.06% | 2.70x |
| SEC Fans | 2.83% | 2.68x |
| Auburn Tigers Fans | 2.88% | 2.56x |
| Tennessee Volunteers Fans | 2.50% | 2.54x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
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APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 3.11% | 20.72x |
| Journeys | 1.39% | 6.11x |
| Lane Bryant | 2.09% | 5.85x |
| Carhartt | 10.84% | 5.77x |
| Old Navy | 2.57% | 5.39x |
| Express Outlets | 0.15% | 5.13x |
| Charlotte Russe | 0.82% | 4.98x |
| Aeropostale | 1.46% | 4.80x |
| Brooks Brothers | 1.84% | 4.39x |
| Chicos | 1.50% | 4.28x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.76% | 11.11x |
| Alabama News | 5.50% | 5.77x |
| Tennessee News | 3.61% | 5.29x |
| Tennessee Cluster | 2.60% | 4.90x |
| Savannah Georgia News | 0.69% | 4.31x |
| Mississippi News | 1.03% | 4.20x |
| Kentucky News | 3.05% | 4.17x |
| Georgia Cluster | 4.41% | 3.01x |
| West Virginia News | 0.68% | 2.86x |
| South Carolina News | 1.86% | 2.83x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
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DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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