Dstillery Audiences

CAPTAIN D'S

Audience Size: 763.6 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 763.6 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 6.46% 3.30x
Alabama Trip Planners 8.41% 3.28x
Smoky Mountains Trip Planners 5.99% 2.77x
Cabin Rental Researchers 6.41% 2.75x
South State Fair Visitors 6.30% 2.73x
Georgia Trip Planners 6.86% 2.69x
SEC Fans 5.23% 2.58x
Florida Gulf Coast Travel Researchers 6.48% 2.46x
Tennessee Volunteers Fans 4.86% 2.45x
Atlanta Trip Planners 5.18% 2.25x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 2.96% 13.63x
Buckle 4.86% 4.94x
Jos A. Bank Clothiers 3.81% 4.22x
Express Outlets 0.76% 4.09x
Lane Bryant 3.66% 4.05x
Journeys 3.94% 4.01x
Talbots 2.99% 4.01x
Charlotte Russe 2.72% 3.66x
American Eagle Outfitters 5.08% 3.61x
Mens Wearhouse 5.88% 3.57x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.01% 11.07x
Survey Websites 0.04% 9.09x
Memphis News 0.73% 7.08x
Local & Travel England - North Midlands 0.01% 6.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.53x
ISPs & Local Services 0.02% 6.17x
Quinceanera Planning 0.01% 5.16x
Environmental Conservation 0.01% 5.10x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.04x
South Carolina Travel 0.06% 4.73x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female