Dstillery Audiences

CAPTAIN D'S

Audience Size: 786.5 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 786.5 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 3.83% 3.82x
Georgia Trip Planners 4.73% 3.30x
Smoky Mountains Trip Planners 3.59% 3.21x
Alabama Trip Planners 6.93% 3.13x
Tennessee Volunteers Fans 2.81% 2.94x
Cabin Rental Researchers 3.77% 2.92x
SEC Fans 2.80% 2.85x
Auburn Tigers Fans 2.92% 2.82x
Florida Gulf Coast Travel Researchers 3.40% 2.53x
Atlanta United Fans 2.67% 2.53x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 4.18% 18.01x
Carhartt 12.61% 5.90x
Jos A. Bank Clothiers 3.82% 5.44x
Buckle 1.75% 5.24x
Express Outlets 0.49% 4.89x
Lane Bryant 3.92% 4.86x
Journeys 2.83% 4.79x
Aeropostale 1.99% 4.45x
Mens Wearhouse 5.54% 4.45x
Old Navy 4.57% 4.39x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.49% 7.03x
Tennessee News 3.91% 5.33x
Tennessee Cluster 2.91% 4.93x
Alabama News 5.20% 4.74x
Consumer Rewards 0.10% 4.02x
Mississippi News 1.07% 3.95x
West Virginia News 0.90% 3.80x
Savannah Georgia News 0.71% 3.69x
Kentucky News 3.23% 3.69x
Electronic Document Assembly 0.07% 3.07x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female