Dstillery Audiences

CAPTAIN D'S

Audience Size: 614.8 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 614.8 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 8.69% 3.38x
Auburn Tigers Fans 6.17% 2.72x
Smoky Mountains Trip Planners 5.62% 2.69x
SEC Fans 5.59% 2.69x
Florida Gulf Coast Travel Researchers 7.84% 2.59x
Alabama Trip Planners 10.74% 2.58x
Tennessee Volunteers Fans 6.02% 2.58x
Cabin Rental Researchers 7.82% 2.48x
Nashville Trip Planners 4.69% 2.40x
Georgia Trip Planners 6.62% 2.37x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.49% 5.20x
Jos A. Bank Clothiers 3.17% 1.92x
Carhartt 31.92% 1.92x
Lane Bryant 3.77% 1.89x
Talbots 2.27% 1.86x
The Childrens Place 5.24% 1.75x
Old Navy 6.13% 1.67x
Maurices 5.54% 1.63x
Buckle 3.70% 1.62x
Mens Wearhouse 4.70% 1.57x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.92% 7.57x
Unique & Personalized Fashion 0.17% 6.41x
Children's Health 0.07% 4.11x
Local & Travel England - East Midlands 0.10% 3.94x
Custom Printing 0.05% 3.93x
Southeast College Athletics 0.22% 3.80x
Tennessee Cluster 3.90% 3.63x
Tennessee News 5.04% 3.49x
Bowling 0.07% 3.48x
Cars, Travel & Food 0.04% 3.48x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female