Dstillery Audiences

CAPTAIN D'S

Audience Size: 330 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 330 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 8.95% 3.57x
Hulu Users 0.10% 3.42x
SEC Fans 7.99% 3.38x
Georgia Trip Planners 8.59% 3.16x
Tennessee Volunteers Fans 7.69% 3.12x
Atlanta Trip Planners 6.85% 3.08x
Alabama Trip Planners 10.16% 3.03x
Nashville Trip Planners 6.67% 3.00x
Florida Gulf Coast Travel Researchers 8.77% 2.93x
South State Fair Visitors 8.95% 2.91x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 2.50% 13.31x
Levi Strauss 0.02% 5.41x
Maurices 1.25% 4.56x
Carhartt 26.30% 4.37x
Lane Bryant 2.61% 4.24x
Talbots 1.92% 3.99x
Jos A. Bank Clothiers 2.40% 3.96x
Buckle 2.87% 3.92x
The Childrens Place 4.29% 3.77x
Chicos 2.42% 3.43x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.96% 6.66x
Robotics 0.17% 5.98x
Southeast College Athletics 0.24% 4.09x
Website Launchers 0.12% 3.97x
Local & Travel England - East Midlands 0.10% 3.94x
Tennessee News 8.17% 3.85x
Tennessee Cluster 6.91% 3.82x
Cars, Travel & Food 0.04% 3.48x
Psychology & Social Work 0.12% 3.46x
Alabama News 14.06% 3.39x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female