Dstillery Audiences

CAPTAIN D'S

Audience Size: 534.5 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 534.5 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 8.88% 4.10x
Cabin Rental Researchers 8.93% 3.43x
Alabama Trip Planners 10.25% 3.32x
Georgia Trip Planners 7.90% 3.25x
Atlanta Trip Planners 6.53% 3.24x
Smoky Mountains Trip Planners 6.59% 3.19x
Tennessee Volunteers Fans 6.87% 3.17x
South State Fair Visitors 8.19% 3.14x
Auburn Tigers Fans 6.87% 3.12x
Smokie Mountain Trip Planner 8.30% 3.10x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 3.66% 14.02x
Levi Strauss 0.03% 5.63x
Buckle 5.21% 4.78x
Lane Bryant 3.81% 4.44x
Carhartt 23.70% 4.41x
Jos A. Bank Clothiers 3.59% 4.26x
The Childrens Place 7.06% 4.10x
Talbots 2.66% 4.07x
Chicos 3.68% 3.77x
Journeys 6.67% 3.68x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.97% 6.75x
Robotics 0.17% 5.98x
Dermatology 0.29% 4.44x
Auctions & Repossessions 0.17% 4.30x
Southeast College Athletics 0.29% 4.20x
Sports Apparel 0.29% 4.17x
Machines & Industrial Supplies 0.34% 4.13x
Tennessee Cluster 6.19% 3.93x
Tennessee News 7.27% 3.82x
Beach Vacations 0.69% 3.66x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female