Dstillery Audiences

CAPTAIN D'S

Audience Size: 456.4 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 456.4 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 7.28% 2.86x
Smoky Mountains Trip Planners 4.50% 2.45x
Tennessee Volunteers Fans 5.38% 2.45x
Auburn Tigers Fans 5.38% 2.44x
Alabama Trip Planners 9.76% 2.40x
Smokie Mountain Trip Planner 8.79% 2.39x
Nashville Trip Planners 4.50% 2.29x
Florida Gulf Coast Travel Researchers 6.73% 2.29x
South State Fair Visitors 7.49% 2.10x
SEC Fans 3.95% 2.07x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 5.41% 5.26x
Jos A. Bank Clothiers 4.64% 2.13x
Talbots 3.15% 2.03x
Carhartt 39.87% 2.02x
Lane Bryant 5.16% 1.88x
The Childrens Place 7.86% 1.86x
Buckle 5.91% 1.76x
Old Navy 8.43% 1.75x
Maurices 7.89% 1.73x
Mens Wearhouse 7.07% 1.73x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.13% 4.37x
Watches Retail 0.08% 3.86x
Tennessee Cluster 3.66% 3.68x
Cars, Travel & Food 0.04% 3.48x
Tennessee News 4.33% 3.42x
Home Decoration - Crafts & Kids 0.12% 3.34x
Alabama News 9.84% 3.30x
School Curriculum 0.17% 3.08x
Unique & Personalized Fashion 0.08% 2.97x
Music Production 0.13% 2.88x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female