Dstillery Audiences

CAPTAIN D'S

Audience Size: 157.7 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 157.7 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 5.00% 4.83x
Nashville Activity Researchers 0.93% 4.51x
Smoky Mountains Trip Planners 5.25% 3.92x
South State Fair Visitors 10.93% 3.77x
Tennessee Volunteers Fans 5.74% 3.24x
Southeastern Voters 7.04% 3.07x
Asheville Trip Planners 2.90% 2.82x
Smokie Mountain Trip Planner 8.46% 2.71x
Cabin Rental Researchers 7.72% 2.59x
SEC Fans 3.77% 2.57x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 1.50% 9.83x
Carhartt 12.50% 3.87x
Lane Bryant 1.29% 3.28x
Jos A. Bank Clothiers 1.12% 3.26x
The Childrens Place 1.77% 3.14x
Talbots 0.89% 3.12x
Chicos 1.37% 3.09x
Buckle 1.58% 2.90x
Mens Wearhouse 1.68% 2.85x
Brooks Brothers 0.39% 2.80x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 7.59% 8.13x
Tennessee Cluster 5.06% 6.67x
Music Production 0.19% 4.97x
Memphis News 0.62% 4.64x
School Curriculum 0.15% 3.99x
Back & Spine 0.25% 3.95x
Central California Cluster 0.25% 3.67x
Career Cluster A 0.12% 3.66x
Online Ticket Buyers 0.19% 3.63x
Exotic Pets 0.12% 3.62x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female