Dstillery Audiences

CAPTAIN D'S

Audience Size: 156.8 Thousand Devices

Explore the Captain D's Audience

Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 156.8 thousand unique devices whose actions qualify for the Captain D's audience.

Dstillery Crafted Audiences

INTERESTS

The Captain D's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Captain D's audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 7.92% 3.10x
Tennessee Volunteers Fans 6.87% 2.81x
Georgia County and Local Fair Visitors 6.68% 2.57x
Florida Gulf Coast Travel Researchers 7.16% 2.57x
Smoky Mountains Trip Planners 5.63% 2.52x
Atlanta Trip Planners 4.96% 2.44x
Nashville Trip Planners 4.96% 2.43x
Atlanta United Fans 4.20% 2.39x
Georgia Trip Planners 6.39% 2.37x
Smokie Mountain Trip Planner 7.35% 2.33x
Composition Percentage: The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Captain D's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.

Location Composition Index
Belk 2.65% 9.26x
Jos A. Bank Clothiers 2.10% 3.58x
Talbots 1.86% 3.51x
The Childrens Place 4.30% 3.38x
Buckle 2.96% 3.34x
Lane Bryant 2.65% 3.33x
Maurices 4.70% 3.28x
Carhartt 31.20% 3.23x
Old Navy 4.50% 3.12x
Ralph Lauren 0.69% 3.08x
Composition Percentage: The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Captain D's audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.29% 5.23x
Memphis News 0.48% 4.44x
Numerology & Astrology 0.29% 4.07x
Data Centers 0.13% 3.97x
Local & Travel England - East Midlands 0.10% 3.94x
Bathrooms & Plumbing 0.15% 3.94x
Pharmacy 0.29% 3.90x
Tennessee Cluster 4.10% 3.80x
Tennessee News 5.82% 3.69x
Cars, Travel & Food 0.04% 3.48x
Composition Percentage: The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female