Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 158.3 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 4.15% | 3.34x |
| South State Fair Visitors | 9.98% | 2.80x |
| Nashville Activity Researchers | 5.21% | 2.74x |
| Southeastern Voters | 10.16% | 2.60x |
| Georgia Activities Researchers | 2.56% | 2.60x |
| Auburn Tigers Fans | 6.98% | 2.37x |
| Gas Discount Researchers | 0.35% | 2.28x |
| Tennessee Volunteers Fans | 5.48% | 2.24x |
| Alabama Trip Planners | 12.10% | 2.23x |
| Smokie Mountain Trip Planner | 7.07% | 2.18x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
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APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 1.22% | 12.28x |
| Lane Bryant | 1.04% | 4.78x |
| Jos A. Bank Clothiers | 0.73% | 4.72x |
| Talbots | 0.79% | 4.10x |
| Charlotte Russe | 0.41% | 4.06x |
| Chicos | 1.15% | 3.68x |
| The Childrens Place | 0.74% | 3.42x |
| Mens Wearhouse | 1.26% | 3.22x |
| Old Navy | 1.72% | 3.13x |
| Express Outlets | 0.21% | 3.07x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 5.39% | 7.52x |
| Memphis News | 0.88% | 5.39x |
| Equestrian Cluster | 0.25% | 4.68x |
| Tennessee Cluster | 2.83% | 3.96x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 3.93x |
| Mississippi News | 1.77% | 3.86x |
| Weight Lifting Enthusiasts | 0.15% | 3.76x |
| Alabama News | 7.07% | 3.59x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.22% | 3.57x |
| Peru Media | 0.27% | 3.48x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
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DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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