Explore the Captain D's Audience
Below you'll find more information about the Captain D's audience, broken down in different categories based on their digital and physical behaviors. These are 614.8 thousand unique devices whose actions qualify for the Captain D's audience.
INTERESTS
The Captain D's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Captain D's audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 8.69% | 3.38x |
| Auburn Tigers Fans | 6.17% | 2.72x |
| Smoky Mountains Trip Planners | 5.62% | 2.69x |
| SEC Fans | 5.59% | 2.69x |
| Florida Gulf Coast Travel Researchers | 7.84% | 2.59x |
| Alabama Trip Planners | 10.74% | 2.58x |
| Tennessee Volunteers Fans | 6.02% | 2.58x |
| Cabin Rental Researchers | 7.82% | 2.48x |
| Nashville Trip Planners | 4.69% | 2.40x |
| Georgia Trip Planners | 6.62% | 2.37x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Interest attribute.
Index: A comparison of the Captain D's audience to the internet population.
Curious about what else the Captain D's audience is interested in?
Sign Up
APPAREL RETAILERS
The Captain D's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Captain D's audience is Belk.
| Location | Composition | Index |
| Belk | 3.49% | 5.20x |
| Jos A. Bank Clothiers | 3.17% | 1.92x |
| Carhartt | 31.92% | 1.92x |
| Lane Bryant | 3.77% | 1.89x |
| Talbots | 2.27% | 1.86x |
| The Childrens Place | 5.24% | 1.75x |
| Old Navy | 6.13% | 1.67x |
| Maurices | 5.54% | 1.63x |
| Buckle | 3.70% | 1.62x |
| Mens Wearhouse | 4.70% | 1.57x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Location attribute.
Index: A comparison of the Captain D's audience to the internet population.
Want to find more of the Captain D's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Captain D's audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.92% | 7.57x |
| Unique & Personalized Fashion | 0.17% | 6.41x |
| Children's Health | 0.07% | 4.11x |
| Local & Travel England - East Midlands | 0.10% | 3.94x |
| Custom Printing | 0.05% | 3.93x |
| Southeast College Athletics | 0.22% | 3.80x |
| Tennessee Cluster | 3.90% | 3.63x |
| Tennessee News | 5.04% | 3.49x |
| Bowling | 0.07% | 3.48x |
| Cars, Travel & Food | 0.04% | 3.48x |
Composition Percentage:
The overlap percentage between the Captain D's audience and the Content Affinity attribute.
Index: A comparison of the Captain D's audience to the internet population.
Want to see more of the Content Affinities the Captain D's audience visits?
Sign Up
DEMOGRAPHICS
The Captain D's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Captain D's audience?
Sign Up