Dstillery Audiences

CARHARTT

Audience Size: 3.9 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 5.50% 1.90x
Midwestern Voters 3.58% 1.75x
Oregon Trip Planners 3.24% 1.73x
North West State Fair Visitors 4.00% 1.62x
Online Payroll Services Users 2.83% 1.62x
Washington County and Local Fair Visitors 3.92% 1.60x
Oregon County and Local Fair Visitors 4.02% 1.57x
Montana and Idaho Trip Planners 2.73% 1.55x
Tractor Shoppers 3.36% 1.53x
Archery Enthusiasts 2.67% 1.52x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 9.03% 2.64x
Eddie Bauer 2.15% 2.37x
Buckle 5.41% 2.36x
REI 0.91% 2.23x
American Eagle Outfitters 4.13% 2.15x
Lane Bryant 4.26% 2.12x
LL Bean 0.33% 2.09x
Belk 1.39% 2.05x
Journeys 6.60% 2.05x
Old Navy 7.55% 2.04x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.02% 3.08x
Local & Travel England - East Midlands 0.01% 2.55x
Police Gear 0.04% 2.53x
Unique & Personalized Fashion 0.06% 2.01x
Winter Sports & Gear 0.02% 1.99x
Vegans & Animal Welfare 0.02% 1.96x
Homesteading 0.32% 1.95x
Fire Fighting 0.02% 1.88x
Detroit News 1.95% 1.88x
Sewing, Embroidery & Quilting 0.08% 1.83x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female