Dstillery Audiences

CARHARTT

Audience Size: 95.9 Thousand Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 95.9 thousand unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 6.50% 2.48x
Seattle Seahawks Fans 5.86% 2.30x
Washington County and Local Fair Visitors 5.71% 2.27x
Seattle Trip Planners 6.66% 2.25x
Oregon County and Local Fair Visitors 5.07% 2.08x
Gonzaga Bulldogs Fans 4.60% 2.04x
Canada Trip Planners 3.96% 2.03x
Oregon Trip Planners 4.60% 1.94x
Washington Skiers and Snowboarders 4.91% 1.89x
North East State Fair Visitors 4.60% 1.86x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is LL Bean.

Location Composition Index
LL Bean 2.81% 24.62x
Madewell 9.19% 21.34x
Calvin Klein 1.79% 20.89x
Free People 7.63% 20.07x
Columbia 5.43% 19.89x
Urban Outfitters 15.81% 18.97x
Anthropologie 5.09% 18.88x
Levi Strauss 5.83% 18.31x
LOFT 21.38% 16.99x
Club Monaco 3.43% 15.43x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 0.63% 7.33x
Idaho Cluster 1.90% 6.05x
As Seen On TV Products 0.02% 5.79x
Pacific Northwest Sports & News Cluster 3.33% 5.72x
Marijuana 0.46% 5.50x
Reproductive Health 0.63% 4.58x
Home Remodeling 0.63% 4.37x
Upstate New York Travel Cluster 1.43% 4.34x
Mail Order Food 0.32% 3.83x
Pacific Northwest Information Research Cluster 3.65% 3.65x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male