Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 7.53% | 5.26x |
| Seattle Seahawks Fans | 7.36% | 5.07x |
| Seattle Trip Planners | 8.70% | 4.87x |
| Summer Festivals and Fairs Visitors | 5.35% | 3.94x |
| Oregon Trip Planners | 5.02% | 3.80x |
| Western Canada Skiers and Snowboarders | 4.85% | 3.70x |
| Ski and Snowboard Apparel Shoppers | 5.02% | 3.65x |
| Canada Trip Planners | 4.35% | 3.59x |
| Ergonomic Office Supplies Shoppers | 4.52% | 3.50x |
| Restaurant Researchers | 4.18% | 3.50x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Belk.
| Location | Composition | Index |
| Belk | 1.66% | 7.14x |
| Levi Strauss | 1.01% | 6.47x |
| Eddie Bauer | 1.41% | 5.93x |
| Columbia | 1.09% | 5.92x |
| Express Outlets | 0.57% | 5.71x |
| American Eagle Outfitters | 4.60% | 5.70x |
| Patagonia | 1.26% | 5.70x |
| Aeropostale | 2.47% | 5.52x |
| Madewell | 1.55% | 5.46x |
| Everlane | 0.08% | 5.40x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 5.69% | 10.51x |
| Pacific Northwest Information Research Cluster | 5.35% | 7.09x |
| Illinois | 1.51% | 4.77x |
| Healthcare - Doctors & Diagnosis | 1.17% | 3.97x |
| High-End Audio | 1.17% | 3.60x |
| Minnesota Community Business Cluster | 1.00% | 3.50x |
| Pittsburgh News | 3.01% | 3.44x |
| Minecraft Video Game Players | 1.00% | 3.25x |
| Medical Journals | 0.84% | 3.21x |
| Oregon News | 3.18% | 2.98x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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