Dstillery Audiences

CARHARTT

Audience Size: 1 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.56% 2.05x
Midwestern Voters 4.61% 1.82x
Online Payroll Services Users 3.91% 1.79x
Outdoors Enthusiasts 4.60% 1.68x
Oregon Trip Planners 3.61% 1.66x
Detroit Trip Planners 3.21% 1.63x
Hunters 4.48% 1.62x
North West State Fair Visitors 4.11% 1.59x
Work Boots & Safety Footwear Shoppers 3.64% 1.56x
Tractor Shoppers 3.92% 1.55x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 6.91% 5.10x
Johnston and Murphy 0.01% 4.72x
Eddie Bauer 1.64% 4.68x
Buckle 3.99% 4.51x
Lane Bryant 3.01% 4.03x
REI 0.64% 3.94x
American Eagle Outfitters 3.15% 3.82x
The North Face 0.50% 3.82x
Victoria's Secret 5.03% 3.81x
Journeys 4.98% 3.79x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.04% 5.93x
Youth Educational Resources 0.03% 3.34x
Vaping 0.04% 3.19x
Canadian Healthcare 0.03% 3.14x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 3.11x
Dermatology 0.03% 3.11x
Roleplay & Fantasy Games 0.02% 2.83x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 2.71x
Mobile Phone Networks 0.05% 2.64x
National Parks 0.04% 2.54x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female