Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 4.26% | 2.02x |
| Tractor Shoppers | 3.91% | 1.92x |
| Hunters | 4.44% | 1.88x |
| Outdoors Enthusiasts | 3.75% | 1.87x |
| Archery Enthusiasts | 3.65% | 1.77x |
| Mowing Equipment Shoppers | 3.22% | 1.75x |
| Washington County and Local Fair Visitors | 4.00% | 1.74x |
| Cattle Industry New Readers | 3.18% | 1.73x |
| Xtreme Sports Fans | 3.30% | 1.72x |
| Oregon County and Local Fair Visitors | 4.02% | 1.70x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is REI.
| Location | Composition | Index |
| REI | 1.89% | 6.19x |
| Buckle | 6.78% | 5.88x |
| Eddie Bauer | 3.15% | 5.83x |
| Supreme | 0.12% | 5.41x |
| Journeys | 7.44% | 5.17x |
| LL Bean | 0.65% | 5.11x |
| Lane Bryant | 4.90% | 5.07x |
| Zumiez | 7.57% | 5.06x |
| Aeropostale | 6.48% | 4.94x |
| American Eagle Outfitters | 7.87% | 4.82x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.01% | 3.08x |
| Survival Guides | 0.02% | 2.52x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.49x |
| Michigan Cluster | 5.19% | 2.29x |
| Farming & Agriculture | 0.18% | 2.27x |
| Fishing | 0.61% | 2.21x |
| Hunting | 1.01% | 2.19x |
| Bird Watching | 0.11% | 2.17x |
| Detroit News | 2.38% | 2.14x |
| Central & Northwest Ohio Cluster | 2.45% | 2.11x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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