Dstillery Audiences

CARHARTT

Audience Size: 2.2 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 4.26% 2.02x
Tractor Shoppers 3.91% 1.92x
Hunters 4.44% 1.88x
Outdoors Enthusiasts 3.75% 1.87x
Archery Enthusiasts 3.65% 1.77x
Mowing Equipment Shoppers 3.22% 1.75x
Washington County and Local Fair Visitors 4.00% 1.74x
Cattle Industry New Readers 3.18% 1.73x
Xtreme Sports Fans 3.30% 1.72x
Oregon County and Local Fair Visitors 4.02% 1.70x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is REI.

Location Composition Index
REI 1.89% 6.19x
Buckle 6.78% 5.88x
Eddie Bauer 3.15% 5.83x
Supreme 0.12% 5.41x
Journeys 7.44% 5.17x
LL Bean 0.65% 5.11x
Lane Bryant 4.90% 5.07x
Zumiez 7.57% 5.06x
Aeropostale 6.48% 4.94x
American Eagle Outfitters 7.87% 4.82x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 3.08x
Survival Guides 0.02% 2.52x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.49x
Michigan Cluster 5.19% 2.29x
Farming & Agriculture 0.18% 2.27x
Fishing 0.61% 2.21x
Hunting 1.01% 2.19x
Bird Watching 0.11% 2.17x
Detroit News 2.38% 2.14x
Central & Northwest Ohio Cluster 2.45% 2.11x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female