Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 6.63% | 2.04x |
| Midwestern Voters | 5.02% | 1.83x |
| Online Payroll Services Users | 3.64% | 1.71x |
| Oregon Trip Planners | 3.75% | 1.67x |
| Tractor Shoppers | 4.38% | 1.67x |
| Washington County and Local Fair Visitors | 4.42% | 1.67x |
| North West State Fair Visitors | 4.28% | 1.63x |
| Getting Off the Grid Travelers | 4.03% | 1.62x |
| Hunters | 4.72% | 1.61x |
| Oregon Ducks Fans | 2.95% | 1.59x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Curious about what else the Carhartt audience is interested in?
Sign Up
APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.74x |
| Maurices | 6.46% | 4.74x |
| Eddie Bauer | 1.39% | 4.25x |
| Buckle | 3.22% | 4.13x |
| REI | 0.68% | 3.78x |
| Lane Bryant | 2.77% | 3.71x |
| Victoria's Secret | 4.12% | 3.52x |
| Gymboree | 2.07% | 3.51x |
| Old Navy | 4.74% | 3.48x |
| Aeropostale | 2.46% | 3.46x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Want to find more of the Carhartt audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 5.15x |
| Homeschooling | 0.02% | 4.10x |
| Survival Guides | 0.03% | 3.82x |
| Right Wing Blogs - Political Activism | 0.03% | 2.95x |
| Airsoft & Paintball Equipment | 0.02% | 2.48x |
| Hair & Beauty | 0.05% | 2.28x |
| Hunting | 0.75% | 2.22x |
| Networking Marketing | 0.04% | 2.20x |
| Hobby Drones & Remote-Controlled Cars | 0.04% | 2.14x |
| Concert Posters | 0.01% | 2.14x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Want to see more of the Content Affinities the Carhartt audience visits?
Sign Up
DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Carhartt audience?
Sign Up