Dstillery Audiences

CARHARTT

Audience Size: 2.7 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.79x
Tractor Shoppers 1.72% 1.69x
Mowing Equipment Shoppers 1.26% 1.48x
Oregon Trip Planners 1.91% 1.46x
RV Owners and Upgraders 1.61% 1.45x
Cattle Industry New Readers 1.30% 1.44x
Xtreme Sports Fans 1.53% 1.43x
Dodge Vehicle Shoppers 1.65% 1.42x
Hunters 1.68% 1.41x
Truck Shoppers 1.62% 1.40x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Patagonia.

Location Composition Index
Patagonia 0.97% 6.67x
Express Outlets 0.35% 6.40x
Belk 1.38% 6.13x
Levi Strauss 0.76% 5.68x
Everlane 0.06% 5.41x
Columbia 0.70% 5.36x
Eddie Bauer 0.93% 5.31x
Zumiez 2.23% 5.25x
Madewell 1.07% 5.24x
American Eagle Outfitters 3.66% 4.97x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 3.20x
South Dakota Cluster 0.42% 2.14x
Farming & Agriculture 0.17% 2.09x
Sports - Golf, Hunting, Fishing 0.03% 2.07x
North Dakota Cluster 0.51% 1.90x
Homesteading 0.23% 1.89x
As Seen On TV Products 0.01% 1.86x
Oregon News 1.58% 1.84x
Consumer Rewards 0.06% 1.83x
Home Printing 0.04% 1.83x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female