Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 95.9 thousand unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 6.50% | 2.48x |
| Seattle Seahawks Fans | 5.86% | 2.30x |
| Washington County and Local Fair Visitors | 5.71% | 2.27x |
| Seattle Trip Planners | 6.66% | 2.25x |
| Oregon County and Local Fair Visitors | 5.07% | 2.08x |
| Gonzaga Bulldogs Fans | 4.60% | 2.04x |
| Canada Trip Planners | 3.96% | 2.03x |
| Oregon Trip Planners | 4.60% | 1.94x |
| Washington Skiers and Snowboarders | 4.91% | 1.89x |
| North East State Fair Visitors | 4.60% | 1.86x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.81% | 24.62x |
| Madewell | 9.19% | 21.34x |
| Calvin Klein | 1.79% | 20.89x |
| Free People | 7.63% | 20.07x |
| Columbia | 5.43% | 19.89x |
| Urban Outfitters | 15.81% | 18.97x |
| Anthropologie | 5.09% | 18.88x |
| Levi Strauss | 5.83% | 18.31x |
| LOFT | 21.38% | 16.99x |
| Club Monaco | 3.43% | 15.43x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is International Development & Health.
| Content Affinity | Composition | Index |
| International Development & Health | 0.63% | 7.33x |
| Idaho Cluster | 1.90% | 6.05x |
| As Seen On TV Products | 0.02% | 5.79x |
| Pacific Northwest Sports & News Cluster | 3.33% | 5.72x |
| Marijuana | 0.46% | 5.50x |
| Reproductive Health | 0.63% | 4.58x |
| Home Remodeling | 0.63% | 4.37x |
| Upstate New York Travel Cluster | 1.43% | 4.34x |
| Mail Order Food | 0.32% | 3.83x |
| Pacific Northwest Information Research Cluster | 3.65% | 3.65x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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