Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 913 thousand unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is COVID Testing Researchers.
| Interest | Composition | Index |
| COVID Testing Researchers | 2.14% | 5.03x |
| Breast Cancer Fund Raisers | 2.14% | 4.97x |
| Social Distancing Content Readers | 2.86% | 4.89x |
| Grandparents | 2.14% | 4.27x |
| Luxury Hotel Guests | 2.86% | 4.26x |
| United Nations Donors | 3.57% | 4.15x |
| Zoo Visitors | 10.00% | 4.08x |
| Canoeing and Kayaking Enthusiasts | 6.43% | 4.03x |
| Orthodontics Researchers | 2.14% | 3.96x |
| Swimming Enthusiasts | 3.57% | 3.81x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Curious about what else the Carhartt audience is interested in?
Sign Up
APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.64% | 5.37x |
| Buckle | 2.90% | 5.33x |
| Eddie Bauer | 0.98% | 5.00x |
| Lane Bryant | 1.94% | 4.90x |
| Victoria's Secret | 3.54% | 4.60x |
| Forever 21 | 1.35% | 4.58x |
| Aeropostale | 2.30% | 4.56x |
| The Childrens Place | 2.57% | 4.56x |
| Old Navy | 3.53% | 4.46x |
| REI | 0.44% | 4.43x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Want to find more of the Carhartt audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 4.29% | 5.43x |
| Detroit News | 4.29% | 5.14x |
| Tennessee News | 5.00% | 4.64x |
| South Dakota Cluster | 1.37% | 4.64x |
| Healthcare Jobs | 0.02% | 3.98x |
| Niche Dating Websites | 0.56% | 3.81x |
| Poetry Fans | 1.43% | 3.74x |
| Latin American News | 2.14% | 3.72x |
| North Dakota Cluster | 1.43% | 3.72x |
| Caribbean Vacation | 0.16% | 3.67x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Want to see more of the Content Affinities the Carhartt audience visits?
Sign Up
DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Carhartt audience?
Sign Up