Dstillery Audiences

CARHARTT

Audience Size: 4.1 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.82% 2.71x
Midwestern Voters 4.79% 2.38x
North West State Fair Visitors 4.43% 2.02x
Detroit Trip Planners 3.34% 1.99x
Online Payroll Services Users 3.79% 1.99x
Washington County and Local Fair Visitors 4.22% 1.96x
Country Music Festivals Enthusiasts 4.94% 1.95x
Oregon Trip Planners 3.67% 1.92x
Hunters 4.28% 1.90x
Archery Enthusiasts 3.67% 1.89x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 0.34% 8.03x
REI 1.66% 6.57x
Buckle 6.43% 5.89x
Eddie Bauer 2.68% 5.87x
Lane Bryant 4.47% 5.20x
American Eagle Outfitters 6.03% 5.09x
Zumiez 6.89% 5.05x
Journeys 9.08% 5.02x
Aeropostale 5.98% 5.00x
Belk 1.28% 4.89x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 2.85x
Homeschooling 0.05% 2.53x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.50x
Detroit News 3.85% 2.46x
Home Office Products 0.01% 2.43x
Recreational Motor Sport Enthusiasts 0.32% 2.42x
Scotland Travel 0.02% 2.40x
Pacific Northwest Sports & News Cluster 1.18% 2.39x
Michigan Cluster 7.64% 2.35x
Farming & Agriculture 0.12% 2.32x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female