Dstillery Audiences

CARHARTT

Audience Size: 3.1 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.02% 3.77x
Michigan County and Local Fair Visitors 7.01% 2.13x
Midwestern Voters 5.17% 1.91x
Online Payroll Services Users 3.72% 1.78x
Hunters 4.94% 1.76x
Tractor Shoppers 4.36% 1.74x
Oregon County and Local Fair Visitors 4.58% 1.72x
Backyard Farmers 3.60% 1.70x
North West State Fair Visitors 4.29% 1.69x
Outdoors Enthusiasts 4.35% 1.68x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 1.95% 7.79x
REI 1.13% 6.02x
Buckle 4.19% 5.29x
Eddie Bauer 1.65% 5.21x
Lane Bryant 3.10% 4.75x
Zumiez 4.21% 4.49x
Belk 0.90% 4.49x
Aeropostale 3.73% 4.45x
American Eagle Outfitters 3.72% 4.43x
Journeys 5.95% 4.36x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.12% 2.56x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.48x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.28x
Art News & Products 0.07% 2.26x
Holiday Gifts 0.03% 2.13x
Survival Guides 0.03% 2.10x
Hunting 0.91% 2.06x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 2.02x
General Interest 0.01% 1.99x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female