Dstillery Audiences

CARHARTT

Audience Size: 2.3 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.15% 2.01x
Midwestern Voters 4.97% 1.85x
Online Payroll Services Users 3.86% 1.73x
Oregon Trip Planners 3.49% 1.70x
Outdoors Enthusiasts 4.53% 1.68x
North West State Fair Visitors 4.37% 1.66x
Oregon Ducks Fans 2.78% 1.66x
Washington County and Local Fair Visitors 4.13% 1.64x
Detroit Trip Planners 3.40% 1.64x
Oregon County and Local Fair Visitors 4.15% 1.62x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 5.33% 4.88x
Eddie Bauer 0.97% 4.24x
Buckle 2.25% 4.21x
REI 0.61% 3.91x
Lane Bryant 2.29% 3.77x
Gymboree 1.51% 3.65x
Victoria's Secret 2.90% 3.59x
Aeropostale 1.73% 3.58x
Zumiez 1.55% 3.58x
Old Navy 3.77% 3.52x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 5.14x
Mining & Natural Resources 0.03% 4.46x
Gadgets 0.02% 4.05x
Credit Unions & Consumer Protection 0.01% 2.97x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 2.72x
Illinois College Sports 0.03% 2.52x
Sports - Golf, Hunting, Fishing 0.03% 2.43x
Local & Travel England - North Midlands 0.01% 2.35x
Roleplay & Fantasy Games 0.04% 2.26x
Higher Education 0.05% 2.25x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female