Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 678 thousand unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 55.01x |
| Work Comes First Travelers | 0.05% | 20.01x |
| Countdown to the Beach Travelers | 0.02% | 1.79x |
| New England Patriots Fans | 2.14% | 1.71x |
| Seattle Seahawks Fans | 2.23% | 1.62x |
| Minnesota Twins Fans | 1.54% | 1.48x |
| Cape Cod News Readers | 1.54% | 1.47x |
| Washington Skiers and Snowboarders | 1.97% | 1.41x |
| Drama Show Watchers | 1.37% | 1.39x |
| Seattle Trip Planners | 2.23% | 1.35x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Curious about what else the Carhartt audience is interested in?
Sign Up
APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.62% | 6.93x |
| Madewell | 2.62% | 6.80x |
| Levi Strauss | 1.72% | 6.68x |
| Eddie Bauer | 2.29% | 6.46x |
| Anthropologie | 2.83% | 6.12x |
| Belk | 1.31% | 6.09x |
| LL Bean | 0.55% | 5.95x |
| Free People | 2.09% | 5.90x |
| Urban Outfitters | 4.47% | 5.88x |
| Patagonia | 1.48% | 5.84x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Want to find more of the Carhartt audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.16% | 144.13x |
| Local & Travel England - North Midlands | 0.16% | 78.86x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.16% | 62.85x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.09% | 43.24x |
| Parenting & Nutrition | 0.15% | 36.93x |
| Environmental Conservation | 0.10% | 32.99x |
| Content Streamers & Downloaders | 0.15% | 25.08x |
| Flags & Trump | 0.10% | 18.98x |
| Scotland Travel | 0.41% | 17.54x |
| Local & Travel England - East Midlands | 0.17% | 13.10x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Want to see more of the Content Affinities the Carhartt audience visits?
Sign Up
DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Carhartt audience?
Sign Up