Dstillery Audiences

CARHARTT

Audience Size: 678 Thousand Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 678 thousand unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 55.01x
Work Comes First Travelers 0.05% 20.01x
Countdown to the Beach Travelers 0.02% 1.79x
New England Patriots Fans 2.14% 1.71x
Seattle Seahawks Fans 2.23% 1.62x
Minnesota Twins Fans 1.54% 1.48x
Cape Cod News Readers 1.54% 1.47x
Washington Skiers and Snowboarders 1.97% 1.41x
Drama Show Watchers 1.37% 1.39x
Seattle Trip Planners 2.23% 1.35x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Columbia.

Location Composition Index
Columbia 1.62% 6.93x
Madewell 2.62% 6.80x
Levi Strauss 1.72% 6.68x
Eddie Bauer 2.29% 6.46x
Anthropologie 2.83% 6.12x
Belk 1.31% 6.09x
LL Bean 0.55% 5.95x
Free People 2.09% 5.90x
Urban Outfitters 4.47% 5.88x
Patagonia 1.48% 5.84x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.16% 144.13x
Local & Travel England - North Midlands 0.16% 78.86x
Assorted Topics (Animals, Clothing, Events, Education) 0.16% 62.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.09% 43.24x
Parenting & Nutrition 0.15% 36.93x
Environmental Conservation 0.10% 32.99x
Content Streamers & Downloaders 0.15% 25.08x
Flags & Trump 0.10% 18.98x
Scotland Travel 0.41% 17.54x
Local & Travel England - East Midlands 0.17% 13.10x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male