Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 6.56% | 2.05x |
| Midwestern Voters | 4.61% | 1.82x |
| Online Payroll Services Users | 3.91% | 1.79x |
| Outdoors Enthusiasts | 4.60% | 1.68x |
| Oregon Trip Planners | 3.61% | 1.66x |
| Detroit Trip Planners | 3.21% | 1.63x |
| Hunters | 4.48% | 1.62x |
| North West State Fair Visitors | 4.11% | 1.59x |
| Work Boots & Safety Footwear Shoppers | 3.64% | 1.56x |
| Tractor Shoppers | 3.92% | 1.55x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.91% | 5.10x |
| Johnston and Murphy | 0.01% | 4.72x |
| Eddie Bauer | 1.64% | 4.68x |
| Buckle | 3.99% | 4.51x |
| Lane Bryant | 3.01% | 4.03x |
| REI | 0.64% | 3.94x |
| American Eagle Outfitters | 3.15% | 3.82x |
| The North Face | 0.50% | 3.82x |
| Victoria's Secret | 5.03% | 3.81x |
| Journeys | 4.98% | 3.79x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.04% | 5.93x |
| Youth Educational Resources | 0.03% | 3.34x |
| Vaping | 0.04% | 3.19x |
| Canadian Healthcare | 0.03% | 3.14x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 3.11x |
| Dermatology | 0.03% | 3.11x |
| Roleplay & Fantasy Games | 0.02% | 2.83x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.02% | 2.71x |
| Mobile Phone Networks | 0.05% | 2.64x |
| National Parks | 0.04% | 2.54x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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