Dstillery Audiences

CARHARTT

Audience Size: 3.4 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 3.80% 1.85x
Tractor Shoppers 3.50% 1.78x
North West State Fair Visitors 4.07% 1.77x
Washington County and Local Fair Visitors 3.76% 1.73x
Hunters 3.64% 1.72x
Archery Enthusiasts 3.17% 1.72x
Outdoors Enthusiasts 3.53% 1.69x
Oregon County and Local Fair Visitors 3.96% 1.68x
Diesel Vehicle Shoppers 3.54% 1.68x
Mowing Equipment Shoppers 2.93% 1.63x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is REI.

Location Composition Index
REI 1.94% 6.26x
Buckle 7.45% 6.00x
Eddie Bauer 3.34% 5.90x
Supreme 0.12% 5.43x
Journeys 9.61% 5.34x
Lane Bryant 5.38% 5.30x
LL Bean 0.69% 5.13x
American Eagle Outfitters 7.92% 5.13x
Zumiez 8.34% 5.12x
Aeropostale 7.23% 5.05x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.18x
Texas Off-Roading 0.01% 2.59x
Survival Guides 0.03% 2.38x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.15x
Homesteading 0.40% 2.12x
Detroit News 2.13% 2.12x
Farming & Agriculture 0.14% 2.10x
Pacific Northwest Sports & News Cluster 0.94% 2.09x
Michigan Cluster 4.61% 2.09x
Hunting 0.92% 1.99x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female