Dstillery Audiences

CARHARTT

Audience Size: 2.9 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 5.41% 1.90x
Online Payroll Services Users 2.91% 1.80x
Midwestern Voters 3.22% 1.64x
Oregon Trip Planners 2.77% 1.60x
North West State Fair Visitors 4.02% 1.59x
Backyard Farmers 2.09% 1.56x
Detroit Trip Planners 1.98% 1.54x
Fall/Winter 2021 Fashion Trend Researchers 0.07% 1.53x
Washington County and Local Fair Visitors 3.73% 1.53x
Oregon Ducks Fans 1.26% 1.53x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 2.89x
Maurices 11.94% 2.62x
Buckle 7.97% 2.37x
Eddie Bauer 2.81% 2.36x
Belk 2.26% 2.19x
American Eagle Outfitters 5.76% 2.17x
Lane Bryant 5.88% 2.14x
REI 1.16% 2.11x
LL Bean 0.41% 2.10x
Old Navy 9.94% 2.07x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.01% 4.29x
Nutrition & Diabetic Living 0.01% 3.72x
Medical Supplies and Information 0.02% 3.52x
Vegans & Animal Welfare 0.01% 2.82x
Fire Fighting 0.01% 2.60x
Assorted Topics (Power Trains, Drones, Web Design) 0.01% 2.50x
Education Cluster 0.01% 2.41x
Writing & Publishing 0.02% 2.25x
Hobby Vehicles 0.01% 2.18x
Cheerleading 0.02% 2.15x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female