Dstillery Audiences

CARHARTT

Audience Size: 767.9 Thousand Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 767.9 thousand unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.21% 2.11x
Midwestern Voters 4.58% 1.86x
Online Payroll Services Users 3.47% 1.77x
Hunters 4.44% 1.68x
Outdoors Enthusiasts 4.16% 1.66x
Bigfoot Folklore Enthusiasts 3.92% 1.63x
Detroit Trip Planners 3.08% 1.62x
North West State Fair Visitors 4.01% 1.62x
Oregon Trip Planners 3.24% 1.57x
Tractor Shoppers 3.77% 1.56x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 6.21% 4.82x
Eddie Bauer 1.50% 4.63x
Buckle 3.83% 4.27x
Johnston and Murphy 0.01% 4.14x
REI 0.59% 4.01x
LL Bean 0.24% 3.79x
Lane Bryant 2.58% 3.71x
Gymboree 2.24% 3.66x
Victoria's Secret 4.76% 3.65x
Journeys 4.84% 3.60x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.05% 5.26x
Auto Body Upkeep & Repair Researchers 0.09% 4.17x
Learning & Development Products 0.04% 3.92x
Nutrition & Diabetic Living 0.03% 3.33x
Arthritis & Bones 0.07% 3.27x
Amateur Radios 0.05% 3.23x
Canada Online Shopping Cluster 0.02% 3.21x
Cub & Girl Scouts 0.02% 3.21x
Canadian Healthcare 0.03% 3.14x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.03% 3.03x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female