Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 5.41% | 1.90x |
| Online Payroll Services Users | 2.91% | 1.80x |
| Midwestern Voters | 3.22% | 1.64x |
| Oregon Trip Planners | 2.77% | 1.60x |
| North West State Fair Visitors | 4.02% | 1.59x |
| Backyard Farmers | 2.09% | 1.56x |
| Detroit Trip Planners | 1.98% | 1.54x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.07% | 1.53x |
| Washington County and Local Fair Visitors | 3.73% | 1.53x |
| Oregon Ducks Fans | 1.26% | 1.53x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 2.89x |
| Maurices | 11.94% | 2.62x |
| Buckle | 7.97% | 2.37x |
| Eddie Bauer | 2.81% | 2.36x |
| Belk | 2.26% | 2.19x |
| American Eagle Outfitters | 5.76% | 2.17x |
| Lane Bryant | 5.88% | 2.14x |
| REI | 1.16% | 2.11x |
| LL Bean | 0.41% | 2.10x |
| Old Navy | 9.94% | 2.07x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 0.01% | 4.29x |
| Nutrition & Diabetic Living | 0.01% | 3.72x |
| Medical Supplies and Information | 0.02% | 3.52x |
| Vegans & Animal Welfare | 0.01% | 2.82x |
| Fire Fighting | 0.01% | 2.60x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.01% | 2.50x |
| Education Cluster | 0.01% | 2.41x |
| Writing & Publishing | 0.02% | 2.25x |
| Hobby Vehicles | 0.01% | 2.18x |
| Cheerleading | 0.02% | 2.15x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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