Dstillery Audiences

CARHARTT

Audience Size: 3.8 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Washington County and Local Fair Visitors.

Interest Composition Index
Washington County and Local Fair Visitors 4.07% 1.83x
Midwestern Voters 3.60% 1.82x
Tractor Shoppers 3.29% 1.78x
Hunters 3.79% 1.78x
North West State Fair Visitors 4.18% 1.74x
Outdoors Enthusiasts 3.43% 1.74x
Oregon County and Local Fair Visitors 3.89% 1.71x
Diesel Vehicle Shoppers 3.47% 1.69x
Archery Enthusiasts 3.30% 1.69x
Oregon Trip Planners 3.70% 1.68x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is REI.

Location Composition Index
REI 1.85% 6.28x
Buckle 7.04% 5.87x
Eddie Bauer 3.07% 5.77x
American Eagle Outfitters 6.86% 5.21x
Lane Bryant 4.97% 5.15x
Journeys 9.47% 5.13x
Zumiez 7.74% 5.03x
LL Bean 0.64% 4.99x
Aeropostale 6.67% 4.93x
Belk 1.36% 4.82x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.11% 2.56x
Home Improvement Contractor 0.04% 2.26x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.18x
Detroit News 2.29% 2.09x
Equestrian Cluster 0.45% 2.08x
Michigan Cluster 4.94% 2.05x
Pacific Northwest Information Research Cluster 2.12% 2.02x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 2.01x
Pacific Northwest Sports & News Cluster 0.90% 1.98x
Homesteading 0.36% 1.91x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female