Dstillery Audiences

CARHARTT

Audience Size: 2.4 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 7.53% 5.26x
Seattle Seahawks Fans 7.36% 5.07x
Seattle Trip Planners 8.70% 4.87x
Summer Festivals and Fairs Visitors 5.35% 3.94x
Oregon Trip Planners 5.02% 3.80x
Western Canada Skiers and Snowboarders 4.85% 3.70x
Ski and Snowboard Apparel Shoppers 5.02% 3.65x
Canada Trip Planners 4.35% 3.59x
Ergonomic Office Supplies Shoppers 4.52% 3.50x
Restaurant Researchers 4.18% 3.50x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Belk.

Location Composition Index
Belk 1.66% 7.14x
Levi Strauss 1.01% 6.47x
Eddie Bauer 1.41% 5.93x
Columbia 1.09% 5.92x
Express Outlets 0.57% 5.71x
American Eagle Outfitters 4.60% 5.70x
Patagonia 1.26% 5.70x
Aeropostale 2.47% 5.52x
Madewell 1.55% 5.46x
Everlane 0.08% 5.40x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.69% 10.51x
Pacific Northwest Information Research Cluster 5.35% 7.09x
Illinois 1.51% 4.77x
Healthcare - Doctors & Diagnosis 1.17% 3.97x
High-End Audio 1.17% 3.60x
Minnesota Community Business Cluster 1.00% 3.50x
Pittsburgh News 3.01% 3.44x
Minecraft Video Game Players 1.00% 3.25x
Medical Journals 0.84% 3.21x
Oregon News 3.18% 2.98x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male