Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 55.01x |
| Work Comes First Travelers | 0.05% | 20.01x |
| Oregon Ducks Fans | 4.94% | 2.98x |
| Seattle Trip Planners | 8.23% | 2.79x |
| Washington Skiers and Snowboarders | 5.35% | 2.59x |
| Gonzaga Bulldogs Fans | 4.94% | 2.51x |
| Classical Music Enthusiasts | 4.94% | 2.50x |
| Seattle Seahawks Fans | 5.35% | 2.49x |
| Chess Enthusiasts | 4.94% | 2.49x |
| Fitness Activity Tracker Users | 4.94% | 2.39x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Belk.
| Location | Composition | Index |
| Belk | 1.50% | 6.19x |
| Levi Strauss | 1.28% | 5.98x |
| Eddie Bauer | 1.94% | 5.56x |
| Columbia | 1.33% | 5.53x |
| Madewell | 2.11% | 5.30x |
| Coach | 5.49% | 5.08x |
| Patagonia | 1.48% | 5.06x |
| Lorna Jane | 0.47% | 5.03x |
| Abercrombie & Fitch | 3.16% | 4.86x |
| Express Outlets | 0.75% | 4.81x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.41% | 149.71x |
| Handyman Tools | 0.16% | 144.13x |
| Local & Travel England - North Midlands | 0.16% | 78.86x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.16% | 62.85x |
| Parenting & Nutrition | 0.15% | 36.93x |
| Environmental Conservation | 0.10% | 32.99x |
| Content Streamers & Downloaders | 0.15% | 25.08x |
| Drawing & Animation | 0.17% | 19.82x |
| Flags & Trump | 0.10% | 18.98x |
| Scotland Travel | 0.41% | 17.54x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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