Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 thousand unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Meat Smokers Receipe Researchers.
| Interest | Composition | Index |
| Meat Smokers Receipe Researchers | 3.61% | 5.92x |
| France Trip Planners | 5.36% | 5.91x |
| North Carolina Travel Researchers | 9.38% | 5.79x |
| Vodka Enthusiasts | 5.36% | 5.27x |
| Retired Budget Healthcare Shoppers | 5.36% | 5.17x |
| Elite Cycling Gear Shoppers | 5.36% | 4.95x |
| NHL Fans | 5.36% | 4.57x |
| Online Movie Downloaders | 7.14% | 4.48x |
| Denture and Implant Researchers | 5.36% | 4.45x |
| Family Tree Enthusiasts | 5.36% | 4.38x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Free People.
| Location | Composition | Index |
| Free People | 2.82% | 30.39x |
| Calvin Klein | 0.66% | 23.59x |
| Eddie Bauer | 1.88% | 20.75x |
| Ann Taylor | 1.36% | 19.71x |
| The North Face | 0.94% | 14.99x |
| Victoria's Secret | 4.76% | 14.85x |
| Banana Republic | 2.20% | 14.63x |
| Kate Spade | 0.74% | 14.17x |
| REI | 1.12% | 13.34x |
| Anthropologie | 2.56% | 12.87x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Healthcare Jobs.
| Content Affinity | Composition | Index |
| Healthcare Jobs | 0.02% | 3.98x |
| Oregon News | 3.57% | 3.77x |
| Poetry Fans | 1.43% | 3.74x |
| North Dakota Cluster | 1.43% | 3.72x |
| Caribbean Vacation | 0.16% | 3.67x |
| Pacific Northwest Information Research Cluster | 3.57% | 3.55x |
| Paleo & Keto Diet Enthusiasts | 0.03% | 3.53x |
| Boston Cluster | 7.14% | 3.45x |
| Grocery & Food Service | 0.02% | 3.40x |
| Back & Spine | 0.24% | 3.25x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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