Dstillery Audiences

CARHARTT

Audience Size: 2 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.63% 2.04x
Midwestern Voters 5.02% 1.83x
Online Payroll Services Users 3.64% 1.71x
Oregon Trip Planners 3.75% 1.67x
Tractor Shoppers 4.38% 1.67x
Washington County and Local Fair Visitors 4.42% 1.67x
North West State Fair Visitors 4.28% 1.63x
Getting Off the Grid Travelers 4.03% 1.62x
Hunters 4.72% 1.61x
Oregon Ducks Fans 2.95% 1.59x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.74x
Maurices 6.46% 4.74x
Eddie Bauer 1.39% 4.25x
Buckle 3.22% 4.13x
REI 0.68% 3.78x
Lane Bryant 2.77% 3.71x
Victoria's Secret 4.12% 3.52x
Gymboree 2.07% 3.51x
Old Navy 4.74% 3.48x
Aeropostale 2.46% 3.46x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 5.15x
Homeschooling 0.02% 4.10x
Survival Guides 0.03% 3.82x
Right Wing Blogs - Political Activism 0.03% 2.95x
Airsoft & Paintball Equipment 0.02% 2.48x
Hair & Beauty 0.05% 2.28x
Hunting 0.75% 2.22x
Networking Marketing 0.04% 2.20x
Hobby Drones & Remote-Controlled Cars 0.04% 2.14x
Concert Posters 0.01% 2.14x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female