Dstillery Audiences

CARHARTT

Audience Size: 913 Thousand Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 913 thousand unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is COVID Testing Researchers.

Interest Composition Index
COVID Testing Researchers 2.14% 5.03x
Breast Cancer Fund Raisers 2.14% 4.97x
Social Distancing Content Readers 2.86% 4.89x
Grandparents 2.14% 4.27x
Luxury Hotel Guests 2.86% 4.26x
United Nations Donors 3.57% 4.15x
Zoo Visitors 10.00% 4.08x
Canoeing and Kayaking Enthusiasts 6.43% 4.03x
Orthodontics Researchers 2.14% 3.96x
Swimming Enthusiasts 3.57% 3.81x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 4.64% 5.37x
Buckle 2.90% 5.33x
Eddie Bauer 0.98% 5.00x
Lane Bryant 1.94% 4.90x
Victoria's Secret 3.54% 4.60x
Forever 21 1.35% 4.58x
Aeropostale 2.30% 4.56x
The Childrens Place 2.57% 4.56x
Old Navy 3.53% 4.46x
REI 0.44% 4.43x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 4.29% 5.43x
Detroit News 4.29% 5.14x
Tennessee News 5.00% 4.64x
South Dakota Cluster 1.37% 4.64x
Healthcare Jobs 0.02% 3.98x
Niche Dating Websites 0.56% 3.81x
Poetry Fans 1.43% 3.74x
Latin American News 2.14% 3.72x
North Dakota Cluster 1.43% 3.72x
Caribbean Vacation 0.16% 3.67x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female