Dstillery Audiences

CARHARTT

Audience Size: 1.6 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.74% 1.89x
Xtreme Sports Fans 1.54% 1.61x
Hunters 1.67% 1.56x
Outdoors Enthusiasts 1.60% 1.55x
Oregon Trip Planners 1.85% 1.53x
Archery Enthusiasts 1.49% 1.52x
Quads and ATV Enthusiasts 1.68% 1.52x
Diesel Vehicle Shoppers 3.17% 1.51x
Rodeo Enthusiasts 1.56% 1.48x
RV Shoppers 1.38% 1.48x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Patagonia.

Location Composition Index
Patagonia 0.78% 11.04x
Express Outlets 0.18% 6.47x
Belk 0.89% 6.17x
Levi Strauss 0.42% 5.83x
Zumiez 1.31% 5.56x
Hollister 0.68% 5.41x
American Apparel 0.89% 5.23x
Everlane 0.03% 5.02x
Old Navy 2.20% 5.01x
Express 0.92% 4.96x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 0.62% 2.43x
Fire Fighting 0.09% 2.16x
South Dakota Cluster 0.38% 2.00x
Farming & Agriculture 0.16% 1.98x
Equestrian Cluster 0.44% 1.98x
Tiny & Modular Home Researchers 0.33% 1.91x
Hunting 0.68% 1.78x
Comedy Content 0.04% 1.78x
Homesteading 0.20% 1.76x
Oregon News 1.44% 1.72x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female