Explore the Carhartt Audience
Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 767.9 thousand unique devices whose actions qualify for the Carhartt audience.
INTERESTS
The Carhartt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 6.21% | 2.11x |
| Midwestern Voters | 4.58% | 1.86x |
| Online Payroll Services Users | 3.47% | 1.77x |
| Hunters | 4.44% | 1.68x |
| Outdoors Enthusiasts | 4.16% | 1.66x |
| Bigfoot Folklore Enthusiasts | 3.92% | 1.63x |
| Detroit Trip Planners | 3.08% | 1.62x |
| North West State Fair Visitors | 4.01% | 1.62x |
| Oregon Trip Planners | 3.24% | 1.57x |
| Tractor Shoppers | 3.77% | 1.56x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
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APPAREL RETAILERS
The Carhartt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.21% | 4.82x |
| Eddie Bauer | 1.50% | 4.63x |
| Buckle | 3.83% | 4.27x |
| Johnston and Murphy | 0.01% | 4.14x |
| REI | 0.59% | 4.01x |
| LL Bean | 0.24% | 3.79x |
| Lane Bryant | 2.58% | 3.71x |
| Gymboree | 2.24% | 3.66x |
| Victoria's Secret | 4.76% | 3.65x |
| Journeys | 4.84% | 3.60x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carhartt audience is Insurance Cluster.
| Content Affinity | Composition | Index |
| Insurance Cluster | 0.05% | 5.26x |
| Auto Body Upkeep & Repair Researchers | 0.09% | 4.17x |
| Learning & Development Products | 0.04% | 3.92x |
| Nutrition & Diabetic Living | 0.03% | 3.33x |
| Arthritis & Bones | 0.07% | 3.27x |
| Amateur Radios | 0.05% | 3.23x |
| Canada Online Shopping Cluster | 0.02% | 3.21x |
| Cub & Girl Scouts | 0.02% | 3.21x |
| Canadian Healthcare | 0.03% | 3.14x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.03% | 3.03x |
Composition Percentage:
The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
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DEMOGRAPHICS
The Carhartt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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