Dstillery Audiences

CARHARTT

Audience Size: 1.3 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 55.01x
Work Comes First Travelers 0.05% 20.01x
Oregon Ducks Fans 4.94% 2.98x
Seattle Trip Planners 8.23% 2.79x
Washington Skiers and Snowboarders 5.35% 2.59x
Gonzaga Bulldogs Fans 4.94% 2.51x
Classical Music Enthusiasts 4.94% 2.50x
Seattle Seahawks Fans 5.35% 2.49x
Chess Enthusiasts 4.94% 2.49x
Fitness Activity Tracker Users 4.94% 2.39x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Belk.

Location Composition Index
Belk 1.50% 6.19x
Levi Strauss 1.28% 5.98x
Eddie Bauer 1.94% 5.56x
Columbia 1.33% 5.53x
Madewell 2.11% 5.30x
Coach 5.49% 5.08x
Patagonia 1.48% 5.06x
Lorna Jane 0.47% 5.03x
Abercrombie & Fitch 3.16% 4.86x
Express Outlets 0.75% 4.81x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.41% 149.71x
Handyman Tools 0.16% 144.13x
Local & Travel England - North Midlands 0.16% 78.86x
Assorted Topics (Animals, Clothing, Events, Education) 0.16% 62.85x
Parenting & Nutrition 0.15% 36.93x
Environmental Conservation 0.10% 32.99x
Content Streamers & Downloaders 0.15% 25.08x
Drawing & Animation 0.17% 19.82x
Flags & Trump 0.10% 18.98x
Scotland Travel 0.41% 17.54x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male