Dstillery Audiences

CARHARTT

Audience Size: 2 Million Devices

Explore the Carhartt Audience

Below you'll find more information about the Carhartt audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Carhartt audience.

Dstillery Crafted Audiences

INTERESTS

The Carhartt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carhartt audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 5.29% 1.66x
North West State Fair Visitors 4.06% 1.57x
Oregon Trip Planners 3.56% 1.56x
Tractor Shoppers 4.34% 1.54x
Outdoors Enthusiasts 4.64% 1.51x
Oregon County and Local Fair Visitors 4.16% 1.50x
Oregon Ducks Fans 2.31% 1.50x
Midwestern Voters 3.99% 1.49x
Backyard Farmers 3.43% 1.49x
Washington County and Local Fair Visitors 3.80% 1.47x
Composition Percentage: The overlap percentage between the Carhartt audience and the Interest attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carhartt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carhartt audience is Maurices.

Location Composition Index
Maurices 4.10% 4.79x
REI 0.46% 4.65x
Eddie Bauer 0.86% 4.21x
Buckle 2.40% 4.18x
LL Bean 0.15% 3.85x
American Apparel 0.31% 3.82x
Lane Bryant 1.68% 3.78x
Journeys 3.01% 3.61x
Zumiez 1.54% 3.51x
Victoria's Secret 2.94% 3.45x
Composition Percentage: The overlap percentage between the Carhartt audience and the Location attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carhartt audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 3.92x
Free Online Game Players 0.05% 3.24x
Canada Online Shopping Cluster 0.02% 3.21x
Cub & Girl Scouts 0.02% 3.21x
Canadian Healthcare 0.03% 3.14x
Discount Books 0.02% 2.72x
Cardiac & Other Health Research 0.02% 2.72x
Foreign Language Education 0.02% 2.61x
National Parks 0.03% 2.61x
Telescopes 0.02% 2.51x
Composition Percentage: The overlap percentage between the Carhartt audience and the Content Affinity attribute.
Index: A comparison of the Carhartt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carhartt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female