Dstillery Audiences

CARIBOU COFFEE

Audience Size: 228.1 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 228.1 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 26.12% 9.40x
Minnesota Twins Fans 15.40% 7.68x
Animal Humane Society Helpers 12.83% 6.70x
Minnesota Vikings Fans 7.26% 4.46x
Minnesota Timberwolves Fans 7.63% 4.15x
Rapid City Trip Planners 5.48% 3.73x
Texas Energy Providers 8.33% 3.44x
North Midwest State Fair Visitors 8.52% 3.23x
Chicken Recipe Researchers 3.56% 3.17x
Retail Job Seekers 5.38% 3.13x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.20% 37.25x
Calvin Klein 0.70% 21.11x
Club Monaco 0.97% 11.45x
Eddie Bauer 4.85% 7.93x
American Apparel 1.86% 7.36x
Maurices 16.98% 7.22x
LL Bean 0.67% 6.45x
The North Face 1.62% 6.35x
Buckle 9.90% 6.06x
American Eagle Outfitters 7.81% 5.96x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 7.44% 18.87x
Minnesota Local News Cluster 24.11% 14.73x
South Dakota Cluster 2.01% 5.78x
Personal Finance Researchers 0.12% 4.09x
Online Mini Game Players 0.33% 4.00x
Fishing 0.47% 3.93x
K-Pop 0.19% 3.81x
Aid Groups 0.09% 3.80x
Illinois College Sports 0.09% 3.74x
Child Development 0.08% 3.69x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female