Explore the Caribou Coffee Audience
Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 189.5 thousand unique devices whose actions qualify for the Caribou Coffee audience.
INTERESTS
The Caribou Coffee audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 30.45% | 10.25x |
| Minnesota Twins Fans | 21.04% | 8.86x |
| Animal Humane Society Helpers | 12.99% | 5.44x |
| Minnesota Vikings Fans | 12.13% | 5.43x |
| Minnesota Timberwolves Fans | 11.63% | 5.42x |
| North Midwest State Fair Visitors | 11.67% | 4.07x |
| Rapid City Trip Planners | 8.60% | 4.00x |
| Texas Energy Providers | 9.55% | 3.97x |
| Green Bay Packers Fans | 9.50% | 3.43x |
| Coffee Chain Shoppers | 6.38% | 3.09x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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APPAREL RETAILERS
The Caribou Coffee audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.29% | 72.12x |
| Calvin Klein | 0.22% | 21.37x |
| Club Monaco | 0.28% | 10.31x |
| Eddie Bauer | 2.24% | 9.80x |
| Maurices | 9.01% | 8.25x |
| Columbia | 0.52% | 6.96x |
| Brooks Brothers | 1.15% | 6.84x |
| Buckle | 3.50% | 6.56x |
| American Apparel | 0.71% | 6.45x |
| The North Face | 0.55% | 6.29x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 5.66% | 21.53x |
| North Dakota Cluster | 8.51% | 10.23x |
| Minnesota Local News Cluster | 31.09% | 10.12x |
| South Dakota Cluster | 3.98% | 6.31x |
| Farming & Agriculture | 0.23% | 4.74x |
| Pac 12 Sports | 0.09% | 3.83x |
| Fishing | 1.18% | 3.75x |
| Hair & Beauty | 0.18% | 3.64x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.14% | 3.58x |
| Wisconsin Travel & Tourism Cluster | 5.16% | 3.50x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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DEMOGRAPHICS
The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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