Explore the Caribou Coffee Audience
Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 70.7 thousand unique devices whose actions qualify for the Caribou Coffee audience.
INTERESTS
The Caribou Coffee audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 21.15% | 19.72x |
| Minnesota County and Local Fair Visitors | 30.77% | 16.15x |
| Animal Humane Society Helpers | 13.46% | 10.51x |
| Texas Energy Providers | 15.38% | 10.24x |
| Rapid City Trip Planners | 9.62% | 9.41x |
| Minnesota Vikings Fans | 9.62% | 8.86x |
| Long Beach California Trip Planners | 13.46% | 8.40x |
| Minnesota Timberwolves Fans | 7.69% | 7.72x |
| Retail Job Seekers | 7.69% | 7.34x |
| NCAA Football Fans | 7.69% | 7.13x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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APPAREL RETAILERS
The Caribou Coffee audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Maurices.
| Location | Composition | Index |
| Maurices | 12.50% | 11.80x |
| Lululemon | 2.81% | 11.78x |
| Buckle | 5.94% | 8.54x |
| Express | 6.56% | 8.42x |
| American Eagle Outfitters | 5.31% | 8.36x |
| Gap | 4.06% | 7.26x |
| Jos A. Bank Clothiers | 2.81% | 6.86x |
| Victoria's Secret | 6.56% | 6.57x |
| Zumiez | 3.44% | 6.51x |
| Chicos | 4.06% | 6.41x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 25.00% | 19.04x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 7.69% | 5.22x |
| RPG Games | 0.34% | 4.80x |
| Aid Groups | 0.12% | 4.53x |
| Shoes & Accessories | 0.20% | 4.50x |
| Casual & Nintendo Gamers | 7.69% | 4.35x |
| Law School | 0.34% | 4.14x |
| Alaska Cluster | 0.34% | 3.89x |
| Historical Information - Museums & Libraries | 0.20% | 3.75x |
| Canada Business Cluster | 0.13% | 3.66x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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DEMOGRAPHICS
The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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