Dstillery Audiences

CARIBOU COFFEE

Audience Size: 308.8 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 308.8 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 23.81% 8.13x
Minnesota Twins Fans 12.89% 7.14x
Animal Humane Society Helpers 10.38% 5.72x
Minnesota Vikings Fans 7.02% 4.44x
Minnesota Timberwolves Fans 6.32% 3.55x
North Midwest State Fair Visitors 10.02% 3.53x
Rapid City Trip Planners 5.15% 3.45x
Texas Energy Providers 6.93% 3.05x
Retail Job Seekers 4.72% 2.69x
NHL Fans 3.93% 2.61x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.25% 30.50x
Calvin Klein 0.55% 12.17x
Club Monaco 0.73% 6.43x
Eddie Bauer 3.85% 4.94x
Maurices 14.03% 4.77x
American Apparel 1.48% 4.57x
LL Bean 0.57% 4.11x
The North Face 1.17% 3.85x
Buckle 7.07% 3.59x
American Eagle Outfitters 5.88% 3.56x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.81% 17.83x
North Dakota Cluster 5.80% 13.34x
Minnesota Local News Cluster 21.91% 12.94x
South Dakota Cluster 2.17% 6.35x
Fishing 0.63% 4.07x
Mortgages & Insurance 0.11% 3.98x
Farming & Agriculture 0.05% 3.75x
Nebraska Cluster 2.89% 3.44x
Music Education 0.05% 3.38x
Parenting & Children's Activities 0.07% 3.35x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female