Dstillery Audiences

CARIBOU COFFEE

Audience Size: 776.8 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 776.8 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 14.71% 7.48x
Animal Humane Society Helpers 9.46% 4.36x
Minnesota Timberwolves Fans 8.32% 3.98x
Minnesota Vikings Fans 7.77% 3.98x
Texas Energy Providers 8.96% 3.88x
North Midwest State Fair Visitors 8.43% 3.65x
Rapid City Trip Planners 6.72% 3.55x
Green Bay Packers Fans 6.65% 3.16x
Iowa County and Local Fair Visitors 6.13% 2.73x
Iowa Hawkeyes Fans 5.73% 2.71x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.04% 11.67x
Eddie Bauer 5.52% 9.74x
Columbia 2.13% 8.13x
Levi Strauss 1.39% 6.86x
Chicos 7.70% 6.64x
Buckle 8.11% 6.53x
The North Face 2.51% 6.34x
Free People 2.92% 6.24x
LL Bean 0.83% 6.17x
Brooks Brothers 3.84% 5.96x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 7.16% 22.60x
Minnesota Local News Cluster 21.40% 14.70x
North Dakota Cluster 5.08% 10.25x
South Dakota Cluster 2.15% 6.41x
Winnipeg Canada News 0.07% 5.23x
Wisconsin Travel & Tourism Cluster 2.77% 3.96x
Iowa Cluster 4.64% 3.84x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.47x
Online Learning 0.03% 3.38x
Serbia & Albania Cluster 0.09% 3.33x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female