Dstillery Audiences

CARIBOU COFFEE

Audience Size: 730.9 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 730.9 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 16.23% 8.16x
Animal Humane Society Helpers 10.90% 4.92x
Minnesota Vikings Fans 9.11% 4.68x
Texas Energy Providers 8.79% 4.47x
Minnesota Timberwolves Fans 9.26% 4.44x
Rapid City Trip Planners 7.00% 4.08x
North Midwest State Fair Visitors 8.71% 3.94x
Green Bay Packers Fans 7.22% 3.04x
Wisconsin County and Local Fair Visitors 6.79% 2.91x
Snow Removal Researchers 5.29% 2.86x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.94% 11.50x
Eddie Bauer 5.29% 9.96x
Columbia 1.93% 8.55x
Levi Strauss 0.79% 7.65x
Chicos 7.39% 6.67x
Buckle 7.85% 6.54x
The North Face 2.40% 6.36x
Brooks Brothers 3.88% 6.33x
Free People 2.77% 6.14x
LL Bean 0.76% 5.99x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 7.09% 23.52x
Minnesota Local News Cluster 23.52% 14.97x
North Dakota Cluster 5.96% 10.90x
South Dakota Cluster 2.76% 7.58x
Farming & Agriculture 0.32% 5.14x
Franchising 0.05% 3.91x
Sports - Golf, Hunting, Fishing 0.06% 3.90x
Local & Travel England - Northern England 0.03% 3.81x
Iowa Cluster 5.18% 3.73x
Wisconsin Travel & Tourism Cluster 3.06% 3.63x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female