Explore the Caribou Coffee Audience
Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 125.5 thousand unique devices whose actions qualify for the Caribou Coffee audience.
INTERESTS
The Caribou Coffee audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 17.99% | 7.54x |
| Minnesota Twins Fans | 10.36% | 5.57x |
| Texas Energy Providers | 7.45% | 5.30x |
| Animal Humane Society Helpers | 7.33% | 4.32x |
| Minnesota Vikings Fans | 5.18% | 4.06x |
| Rapid City Trip Planners | 4.54% | 3.60x |
| North Midwest State Fair Visitors | 7.04% | 3.46x |
| Minnesota Timberwolves Fans | 5.06% | 2.95x |
| Chicken Recipe Researchers | 2.74% | 2.85x |
| NHL Fans | 3.43% | 2.84x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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APPAREL RETAILERS
The Caribou Coffee audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 19.27% | 19.01x |
| Eddie Bauer | 2.17% | 15.20x |
| Calvin Klein | 0.42% | 14.80x |
| Club Monaco | 0.57% | 13.79x |
| The North Face | 0.99% | 12.38x |
| Brooks Brothers | 1.29% | 10.53x |
| LL Bean | 0.42% | 10.42x |
| Madewell | 1.39% | 9.74x |
| Maurices | 6.18% | 9.59x |
| LOFT | 3.06% | 9.31x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 14.78% | 15.13x |
| North Dakota Cluster | 4.13% | 15.12x |
| South Dakota Cluster | 1.34% | 6.12x |
| Ancestry & Memorial Researchers | 0.17% | 4.71x |
| Nebraska Cluster | 2.10% | 4.33x |
| Gun Enthusiast - Rifles & Ammo | 0.12% | 3.91x |
| School Curriculum | 0.12% | 3.67x |
| Los Angeles Tourism | 0.07% | 3.54x |
| Wisconsin Travel & Tourism Cluster | 2.04% | 3.37x |
| Garden Power Equipment | 0.23% | 3.08x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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DEMOGRAPHICS
The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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