Dstillery Audiences

CARIBOU COFFEE

Audience Size: 125.5 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 125.5 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 17.99% 7.54x
Minnesota Twins Fans 10.36% 5.57x
Texas Energy Providers 7.45% 5.30x
Animal Humane Society Helpers 7.33% 4.32x
Minnesota Vikings Fans 5.18% 4.06x
Rapid City Trip Planners 4.54% 3.60x
North Midwest State Fair Visitors 7.04% 3.46x
Minnesota Timberwolves Fans 5.06% 2.95x
Chicken Recipe Researchers 2.74% 2.85x
NHL Fans 3.43% 2.84x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Carhartt.

Location Composition Index
Carhartt 19.27% 19.01x
Eddie Bauer 2.17% 15.20x
Calvin Klein 0.42% 14.80x
Club Monaco 0.57% 13.79x
The North Face 0.99% 12.38x
Brooks Brothers 1.29% 10.53x
LL Bean 0.42% 10.42x
Madewell 1.39% 9.74x
Maurices 6.18% 9.59x
LOFT 3.06% 9.31x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 14.78% 15.13x
North Dakota Cluster 4.13% 15.12x
South Dakota Cluster 1.34% 6.12x
Ancestry & Memorial Researchers 0.17% 4.71x
Nebraska Cluster 2.10% 4.33x
Gun Enthusiast - Rifles & Ammo 0.12% 3.91x
School Curriculum 0.12% 3.67x
Los Angeles Tourism 0.07% 3.54x
Wisconsin Travel & Tourism Cluster 2.04% 3.37x
Garden Power Equipment 0.23% 3.08x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female