Dstillery Audiences

CARIBOU COFFEE

Audience Size: 413 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 413 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 7.27% 7.09x
Minnesota Vikings Fans 4.18% 4.97x
Texas Energy Providers 4.77% 4.77x
Animal Humane Society Helpers 4.09% 4.62x
Minnesota Timberwolves Fans 4.32% 4.04x
Rapid City Trip Planners 3.37% 3.74x
Green Bay Packers Fans 3.71% 2.97x
Coffee Chain Shoppers 2.67% 2.96x
Iowa Hawkeyes Fans 2.61% 2.58x
Chicken Recipe Researchers 2.21% 2.50x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.43% 25.77x
Levi Strauss 1.34% 18.62x
Calvin Klein 1.22% 17.37x
Columbia 1.20% 15.91x
The North Face 2.97% 12.50x
Kate Spade 1.26% 10.62x
Hollister 1.29% 10.31x
Free People 1.10% 9.86x
American Eagle Outfitters 3.85% 9.64x
Journeys 2.05% 9.63x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 6.15% 21.88x
Minnesota Local News Cluster 14.11% 14.87x
North Dakota Cluster 2.36% 8.80x
South Dakota Cluster 1.44% 7.23x
Wisconsin Travel & Tourism Cluster 1.89% 4.70x
Wisconsin Universities 1.50% 3.60x
Iowa Cluster 2.67% 3.49x
Farming & Agriculture 0.27% 3.14x
Colorado Snow 0.69% 2.77x
Fishing 0.74% 2.62x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male