Dstillery Audiences

CARIBOU COFFEE

Audience Size: 334.4 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 334.4 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 36.16% 12.95x
Minnesota Twins Fans 24.96% 11.19x
Animal Humane Society Helpers 15.28% 6.38x
Minnesota Vikings Fans 13.13% 6.19x
Minnesota Timberwolves Fans 12.81% 6.05x
Texas Energy Providers 12.14% 4.91x
Rapid City Trip Planners 8.51% 4.23x
North Midwest State Fair Visitors 11.20% 4.14x
Green Bay Packers Fans 9.72% 3.72x
Coffee Chain Shoppers 6.77% 3.57x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.19% 60.21x
Calvin Klein 0.59% 15.59x
Columbia 1.19% 11.73x
Eddie Bauer 3.25% 11.07x
Maurices 2.86% 10.46x
Chicos 5.04% 7.14x
Buckle 5.07% 6.94x
Madewell 1.67% 6.84x
The North Face 1.32% 6.77x
Brooks Brothers 2.33% 6.72x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 6.77% 23.64x
Minnesota Local News Cluster 39.29% 11.78x
North Dakota Cluster 9.01% 10.96x
Survival Guides 0.07% 6.87x
Farming & Agriculture 0.31% 5.95x
South Dakota Cluster 2.87% 5.37x
Art News & Products 0.13% 4.64x
Hair & Beauty 0.31% 4.31x
Wisconsin Travel & Tourism Cluster 5.96% 4.02x
Cardiac & Other Health Research 0.27% 3.79x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female