Dstillery Audiences

CARIBOU COFFEE

Audience Size: 606.8 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 606.8 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 29.47% 12.13x
Minnesota Twins Fans 21.20% 10.34x
Minnesota Vikings Fans 11.00% 5.55x
Animal Humane Society Helpers 12.26% 5.42x
Minnesota Timberwolves Fans 11.26% 5.13x
North Midwest State Fair Visitors 10.07% 4.56x
Rapid City Trip Planners 8.11% 4.45x
Texas Energy Providers 10.03% 4.39x
Green Bay Packers Fans 8.64% 3.91x
Iowa Hawkeyes Fans 6.94% 3.17x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.27% 50.00x
Calvin Klein 0.94% 13.75x
Eddie Bauer 4.91% 10.66x
Columbia 1.84% 10.19x
Maurices 0.28% 9.27x
Chicos 7.12% 7.27x
Buckle 7.65% 6.99x
Brooks Brothers 3.76% 6.88x
The North Face 2.17% 6.75x
Madewell 2.37% 6.50x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 7.28% 26.44x
Minnesota Local News Cluster 29.97% 16.82x
North Dakota Cluster 7.67% 11.79x
Survival Guides 0.07% 6.87x
South Dakota Cluster 2.82% 6.47x
Wisconsin Travel & Tourism Cluster 4.65% 4.81x
Farming & Agriculture 0.23% 4.74x
Iowa Cluster 6.11% 4.01x
Cub & Girl Scouts 0.20% 3.90x
Fishing 0.86% 3.56x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female