Dstillery Audiences

CARIBOU COFFEE

Audience Size: 368.2 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 368.2 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 15.87% 8.47x
Animal Humane Society Helpers 10.92% 5.41x
Minnesota Vikings Fans 9.14% 5.31x
Minnesota Timberwolves Fans 9.21% 5.01x
Texas Energy Providers 9.62% 4.72x
Rapid City Trip Planners 7.52% 4.32x
North Midwest State Fair Visitors 9.23% 4.20x
Green Bay Packers Fans 8.00% 3.83x
Iowa Hawkeyes Fans 6.26% 3.42x
Snow Removal Researchers 5.52% 3.04x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.97% 11.49x
Eddie Bauer 4.86% 9.62x
Columbia 1.96% 7.01x
LL Bean 0.79% 6.55x
Levi Strauss 1.91% 6.39x
Free People 2.48% 6.38x
Anthropologie 1.43% 6.38x
Buckle 7.20% 6.35x
Chicos 6.84% 6.25x
The North Face 2.28% 6.13x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 7.90% 23.98x
Minnesota Local News Cluster 22.63% 15.78x
North Dakota Cluster 5.93% 12.57x
South Dakota Cluster 3.10% 8.92x
Iowa Cluster 5.54% 4.55x
Wisconsin Travel & Tourism Cluster 3.19% 4.54x
Teaching Abroad 0.03% 3.92x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.69x
Online Learning 0.03% 3.66x
Fishing 1.01% 3.58x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male