Dstillery Audiences

CARIBOU COFFEE

Audience Size: 70.7 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 70.7 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 21.15% 19.72x
Minnesota County and Local Fair Visitors 30.77% 16.15x
Animal Humane Society Helpers 13.46% 10.51x
Texas Energy Providers 15.38% 10.24x
Rapid City Trip Planners 9.62% 9.41x
Minnesota Vikings Fans 9.62% 8.86x
Long Beach California Trip Planners 13.46% 8.40x
Minnesota Timberwolves Fans 7.69% 7.72x
Retail Job Seekers 7.69% 7.34x
NCAA Football Fans 7.69% 7.13x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Maurices.

Location Composition Index
Maurices 12.50% 11.80x
Lululemon 2.81% 11.78x
Buckle 5.94% 8.54x
Express 6.56% 8.42x
American Eagle Outfitters 5.31% 8.36x
Gap 4.06% 7.26x
Jos A. Bank Clothiers 2.81% 6.86x
Victoria's Secret 6.56% 6.57x
Zumiez 3.44% 6.51x
Chicos 4.06% 6.41x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 25.00% 19.04x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.69% 5.22x
RPG Games 0.34% 4.80x
Aid Groups 0.12% 4.53x
Shoes & Accessories 0.20% 4.50x
Casual & Nintendo Gamers 7.69% 4.35x
Law School 0.34% 4.14x
Alaska Cluster 0.34% 3.89x
Historical Information - Museums & Libraries 0.20% 3.75x
Canada Business Cluster 0.13% 3.66x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female