Dstillery Audiences

CARIBOU COFFEE

Audience Size: 771.5 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 771.5 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 10.68% 8.52x
Minnesota Vikings Fans 6.06% 5.63x
Animal Humane Society Helpers 7.99% 5.39x
Texas Energy Providers 7.53% 5.08x
Rapid City Trip Planners 4.97% 4.31x
Minnesota Timberwolves Fans 4.95% 3.91x
Green Bay Packers Fans 4.32% 3.30x
Coffee Chain Shoppers 4.07% 2.97x
Iowa Hawkeyes Fans 3.66% 2.94x
Chicken Recipe Researchers 3.64% 2.84x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 4.13% 13.10x
Calvin Klein 1.29% 11.71x
Columbia 2.46% 11.22x
Levi Strauss 1.75% 8.58x
The North Face 2.68% 7.80x
LL Bean 0.65% 7.50x
Free People 2.60% 7.47x
Chicos 5.88% 7.30x
Buckle 4.51% 6.84x
Madewell 2.42% 6.74x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 8.88% 24.22x
Minnesota Local News Cluster 22.74% 15.94x
North Dakota Cluster 5.57% 12.65x
South Dakota Cluster 2.19% 7.24x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.55x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.53x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.61x
Wisconsin Travel & Tourism Cluster 2.79% 4.45x
Iowa Cluster 5.02% 4.21x
Quinceanera Planning 0.01% 3.57x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female