Dstillery Audiences

CARIBOU COFFEE

Audience Size: 68.4 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 68.4 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 30.73% 9.92x
Minnesota Twins Fans 19.27% 7.82x
Animal Humane Society Helpers 14.65% 6.37x
Minnesota Vikings Fans 10.67% 4.85x
Minnesota Timberwolves Fans 10.19% 4.63x
North Midwest State Fair Visitors 12.42% 4.12x
Rapid City Trip Planners 8.28% 3.93x
Texas Energy Providers 8.92% 3.42x
Retail Job Seekers 5.41% 3.04x
Farm Finance Researchers 4.78% 2.74x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.31% 20.63x
Club Monaco 0.52% 15.18x
Eddie Bauer 3.13% 11.58x
American Apparel 0.90% 9.95x
Maurices 10.31% 9.37x
LL Bean 0.43% 7.88x
Lululemon 1.62% 7.39x
Buckle 5.23% 6.73x
Express 4.85% 6.21x
Bonobos 0.31% 6.16x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 10.35% 16.59x
Minnesota Local News Cluster 27.23% 11.92x
South Dakota Cluster 3.03% 7.41x
Travel, Food, Fashion & Fitness 0.48% 4.79x
Beer, Wine & Alcohol 0.32% 3.89x
Nebraska Cluster 3.50% 3.82x
Historical Information - Museums & Libraries 0.20% 3.75x
Los Angeles Tourism 0.32% 3.56x
Data, Analytics & Coding 0.32% 3.35x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.33% 3.33x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female