Dstillery Audiences

CARIBOU COFFEE

Audience Size: 775.6 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 775.6 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 14.98% 7.20x
Minnesota Vikings Fans 8.95% 4.51x
Animal Humane Society Helpers 10.27% 4.37x
Minnesota Timberwolves Fans 8.83% 3.97x
North Midwest State Fair Visitors 8.58% 3.84x
Texas Energy Providers 9.55% 3.83x
Rapid City Trip Planners 7.19% 3.56x
Green Bay Packers Fans 6.68% 2.91x
Iowa County and Local Fair Visitors 6.05% 2.72x
Iowa Hawkeyes Fans 5.45% 2.58x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.06% 11.89x
Eddie Bauer 4.50% 10.55x
Columbia 2.34% 8.98x
Carhartt 0.92% 8.67x
LL Bean 0.77% 7.30x
Free People 2.66% 7.05x
Chicos 6.44% 6.83x
Madewell 2.91% 6.52x
The North Face 2.25% 6.51x
Buckle 6.40% 6.50x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 8.43% 22.69x
Minnesota Local News Cluster 22.33% 14.76x
North Dakota Cluster 5.41% 11.21x
South Dakota Cluster 2.61% 7.62x
England Tourism 0.02% 6.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.53x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.61x
Winnipeg Canada News 0.07% 4.39x
Wisconsin Travel & Tourism Cluster 2.87% 4.00x
Iowa Cluster 4.84% 3.80x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female