Dstillery Audiences

CARIBOU COFFEE

Audience Size: 189.5 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 189.5 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 30.45% 10.25x
Minnesota Twins Fans 21.04% 8.86x
Animal Humane Society Helpers 12.99% 5.44x
Minnesota Vikings Fans 12.13% 5.43x
Minnesota Timberwolves Fans 11.63% 5.42x
North Midwest State Fair Visitors 11.67% 4.07x
Rapid City Trip Planners 8.60% 4.00x
Texas Energy Providers 9.55% 3.97x
Green Bay Packers Fans 9.50% 3.43x
Coffee Chain Shoppers 6.38% 3.09x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.29% 72.12x
Calvin Klein 0.22% 21.37x
Club Monaco 0.28% 10.31x
Eddie Bauer 2.24% 9.80x
Maurices 9.01% 8.25x
Columbia 0.52% 6.96x
Brooks Brothers 1.15% 6.84x
Buckle 3.50% 6.56x
American Apparel 0.71% 6.45x
The North Face 0.55% 6.29x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 5.66% 21.53x
North Dakota Cluster 8.51% 10.23x
Minnesota Local News Cluster 31.09% 10.12x
South Dakota Cluster 3.98% 6.31x
Farming & Agriculture 0.23% 4.74x
Pac 12 Sports 0.09% 3.83x
Fishing 1.18% 3.75x
Hair & Beauty 0.18% 3.64x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.14% 3.58x
Wisconsin Travel & Tourism Cluster 5.16% 3.50x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female