Dstillery Audiences

CARIBOU COFFEE

Audience Size: 612.6 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 612.6 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 7.46% 7.91x
Minnesota Vikings Fans 4.23% 5.16x
Animal Humane Society Helpers 6.13% 4.95x
Texas Energy Providers 6.27% 4.85x
Minnesota Timberwolves Fans 3.85% 3.92x
Rapid City Trip Planners 3.51% 3.71x
Green Bay Packers Fans 3.42% 3.24x
Coffee Chain Shoppers 3.53% 3.06x
Iowa Hawkeyes Fans 2.43% 2.65x
Snow Removal Researchers 2.61% 2.62x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.72% 21.35x
Columbia 2.00% 15.33x
Calvin Klein 1.70% 14.88x
Levi Strauss 1.97% 14.84x
The North Face 3.47% 10.93x
Kate Spade 2.09% 9.48x
Free People 1.93% 9.08x
Hollister 2.23% 8.70x
American Eagle Outfitters 6.37% 8.64x
Chicos 4.66% 8.37x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 6.98% 25.95x
Minnesota Local News Cluster 15.81% 16.46x
North Dakota Cluster 3.27% 11.27x
South Dakota Cluster 1.50% 7.04x
Wisconsin Travel & Tourism Cluster 1.94% 4.46x
Iowa Cluster 3.25% 3.89x
Wisconsin Universities 1.77% 3.75x
Farming & Agriculture 0.27% 3.10x
Illinois College Sports 0.10% 2.95x
Fishing 0.76% 2.91x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male