Dstillery Audiences

CARIBOU COFFEE

Audience Size: 170.4 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 170.4 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 26.50% 9.19x
Minnesota Twins Fans 18.59% 7.78x
Animal Humane Society Helpers 12.17% 5.52x
Minnesota Vikings Fans 9.76% 4.65x
Minnesota Timberwolves Fans 9.40% 4.48x
Texas Energy Providers 9.24% 3.74x
North Midwest State Fair Visitors 10.58% 3.74x
Rapid City Trip Planners 7.60% 3.65x
Retail Job Seekers 5.50% 3.16x
Chicken Recipe Researchers 5.50% 2.97x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.29% 65.90x
Calvin Klein 0.34% 22.36x
Club Monaco 0.42% 10.25x
Eddie Bauer 2.85% 8.69x
Maurices 11.05% 8.10x
Columbia 0.69% 7.12x
American Apparel 0.90% 7.07x
Buckle 4.83% 6.21x
Madewell 0.92% 6.06x
Lululemon 1.69% 5.76x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 3.70% 24.62x
Minnesota Local News Cluster 23.52% 10.69x
North Dakota Cluster 6.68% 10.38x
Jokes & Riddles 0.15% 5.70x
South Dakota Cluster 2.36% 5.18x
Mobile Phone Networks 0.15% 4.88x
Aid Groups 0.12% 4.53x
Fishing 0.92% 4.29x
Assorted Topics (Car News, Animals, Viral Media) 0.26% 4.17x
Crossfit & Obstacle Race Enthusiasts 0.15% 3.77x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female