Dstillery Audiences

CARIBOU COFFEE

Audience Size: 411.6 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 411.6 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 23.77% 8.56x
Minnesota Twins Fans 12.64% 7.65x
Animal Humane Society Helpers 10.33% 6.13x
Minnesota Vikings Fans 6.47% 4.43x
Minnesota Timberwolves Fans 6.45% 3.97x
Rapid City Trip Planners 5.15% 3.92x
North Midwest State Fair Visitors 9.39% 3.48x
Texas Energy Providers 7.48% 3.33x
Retail Job Seekers 4.78% 2.86x
NHL Fans 3.84% 2.84x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.33% 26.54x
Calvin Klein 0.86% 12.25x
Club Monaco 1.23% 6.67x
Eddie Bauer 6.52% 5.01x
Maurices 21.93% 4.63x
American Apparel 2.22% 4.21x
The North Face 1.92% 3.78x
LL Bean 0.84% 3.73x
Lululemon 4.80% 3.65x
Buckle 12.61% 3.65x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.66% 30.32x
North Dakota Cluster 5.46% 14.66x
Minnesota Local News Cluster 20.78% 14.00x
South Dakota Cluster 2.35% 6.90x
Comedy Content 0.12% 5.53x
Fishing 0.59% 4.98x
Parenting Blogs 0.16% 4.18x
Nebraska Cluster 2.85% 3.75x
New England & Ivy League Sports 0.14% 3.64x
Farming & Agriculture 0.05% 3.63x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female