Dstillery Audiences

CARIBOU COFFEE

Audience Size: 233.8 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 233.8 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.08% 6.63x
Minnesota Vikings Fans 4.06% 5.13x
Texas Energy Providers 4.97% 4.77x
Rapid City Trip Planners 3.73% 4.02x
Minnesota Timberwolves Fans 3.75% 3.62x
Coffee Chain Shoppers 2.65% 3.42x
Green Bay Packers Fans 3.81% 3.04x
Phoenix Trip Planners 2.67% 2.72x
Iowa Hawkeyes Fans 2.57% 2.69x
Denver Trip Planners 2.75% 2.34x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is The North Face.

Location Composition Index
The North Face 2.44% 9.63x
Free People 0.19% 7.39x
Brooks Brothers 2.18% 4.78x
LL Bean 0.20% 4.37x
Gymboree 1.08% 3.67x
Patagonia 0.19% 3.26x
J. Crew 1.31% 3.19x
Banana Republic 1.22% 2.50x
Club Monaco 0.25% 2.36x
Lululemon 0.14% 2.33x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 6.46% 24.04x
Minnesota Local News Cluster 13.57% 14.21x
North Dakota Cluster 2.45% 10.12x
South Dakota Cluster 1.39% 7.50x
Wisconsin Travel & Tourism Cluster 1.80% 4.70x
Iowa Cluster 2.71% 3.94x
Wisconsin Universities 1.35% 3.80x
Phoenix News 2.78% 3.69x
Farming & Agriculture 0.28% 3.49x
Colorado Snow 0.62% 2.81x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999