Dstillery Audiences

CARIBOU COFFEE

Audience Size: 724.5 Thousand Devices

Explore the Caribou Coffee Audience

Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 724.5 thousand unique devices whose actions qualify for the Caribou Coffee audience.

Dstillery Crafted Audiences

INTERESTS

The Caribou Coffee audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 9.42% 9.17x
Minnesota Vikings Fans 5.84% 6.28x
Animal Humane Society Helpers 6.68% 5.35x
Texas Energy Providers 6.95% 5.22x
Minnesota Timberwolves Fans 4.98% 4.45x
Rapid City Trip Planners 3.95% 4.01x
Green Bay Packers Fans 4.10% 3.85x
Coffee Chain Shoppers 3.63% 3.14x
Iowa Hawkeyes Fans 2.79% 2.90x
Softball Enthusiasts 3.33% 2.83x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribou Coffee audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 4.18% 18.51x
Columbia 2.65% 15.16x
Calvin Klein 1.73% 13.98x
Levi Strauss 2.01% 13.38x
The North Face 3.36% 10.46x
Free People 2.68% 9.39x
Kate Spade 2.27% 9.04x
American Eagle Outfitters 6.88% 8.75x
Chicos 5.63% 8.69x
Express 3.33% 8.28x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 8.13% 29.77x
Minnesota Local News Cluster 20.02% 19.32x
North Dakota Cluster 4.36% 13.88x
South Dakota Cluster 1.80% 8.32x
Wisconsin Travel & Tourism Cluster 2.43% 5.42x
Iowa Cluster 3.84% 4.37x
Wisconsin Universities 1.84% 3.87x
Wisconsin Local Research Cluster 1.72% 2.87x
Fantasy Sports 1.54% 1.52x
Colorado News 2.33% 1.41x
Composition Percentage: The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male