Explore the Caribou Coffee Audience
Below you'll find more information about the Caribou Coffee audience, broken down in different categories based on their digital and physical behaviors. These are 413 thousand unique devices whose actions qualify for the Caribou Coffee audience.
INTERESTS
The Caribou Coffee audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribou Coffee audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 7.27% | 7.09x |
| Minnesota Vikings Fans | 4.18% | 4.97x |
| Texas Energy Providers | 4.77% | 4.77x |
| Animal Humane Society Helpers | 4.09% | 4.62x |
| Minnesota Timberwolves Fans | 4.32% | 4.04x |
| Rapid City Trip Planners | 3.37% | 3.74x |
| Green Bay Packers Fans | 3.71% | 2.97x |
| Coffee Chain Shoppers | 2.67% | 2.96x |
| Iowa Hawkeyes Fans | 2.61% | 2.58x |
| Chicken Recipe Researchers | 2.21% | 2.50x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Interest attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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APPAREL RETAILERS
The Caribou Coffee audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribou Coffee audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.43% | 25.77x |
| Levi Strauss | 1.34% | 18.62x |
| Calvin Klein | 1.22% | 17.37x |
| Columbia | 1.20% | 15.91x |
| The North Face | 2.97% | 12.50x |
| Kate Spade | 1.26% | 10.62x |
| Hollister | 1.29% | 10.31x |
| Free People | 1.10% | 9.86x |
| American Eagle Outfitters | 3.85% | 9.64x |
| Journeys | 2.05% | 9.63x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Location attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribou Coffee audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 6.15% | 21.88x |
| Minnesota Local News Cluster | 14.11% | 14.87x |
| North Dakota Cluster | 2.36% | 8.80x |
| South Dakota Cluster | 1.44% | 7.23x |
| Wisconsin Travel & Tourism Cluster | 1.89% | 4.70x |
| Wisconsin Universities | 1.50% | 3.60x |
| Iowa Cluster | 2.67% | 3.49x |
| Farming & Agriculture | 0.27% | 3.14x |
| Colorado Snow | 0.69% | 2.77x |
| Fishing | 0.74% | 2.62x |
Composition Percentage:
The overlap percentage between the Caribou Coffee audience and the Content Affinity attribute.
Index: A comparison of the Caribou Coffee audience to the internet population.
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DEMOGRAPHICS
The Caribou Coffee audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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