Dstillery Audiences

CARQUEST

Audience Size: 356.8 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 356.8 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.74% 2.13x
North Midwest State Fair Visitors 5.71% 2.12x
Kansas City Trip Planners 5.41% 2.01x
Diesel Vehicle Shoppers 4.10% 2.01x
Camaro Enthusiasts 3.29% 1.97x
Sustainable Lifestyle Enthusiasts 2.28% 1.93x
Healthy Snacks Shoppers 1.77% 1.93x
Recipe Researchers 2.07% 1.92x
Cook at Home Parents 2.17% 1.92x
Snowmobile Enthusiasts 4.60% 1.90x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 10.44% 4.30x
Johnston and Murphy 0.01% 4.05x
Carhartt 39.82% 3.65x
Belk 1.81% 3.50x
Buckle 4.80% 2.83x
Ralph Lauren 0.72% 2.55x
Dressbarn 2.83% 2.54x
Eddie Bauer 1.53% 2.43x
American Eagle Outfitters 3.23% 2.39x
Joe's Jeans 0.04% 2.38x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.35% 4.40x
Trucking 0.25% 3.98x
Alaska Cluster 0.10% 3.92x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.67% 3.84x
New England Universities 0.10% 3.69x
Garden Power Equipment 0.40% 3.62x
Cigars 0.05% 3.48x
Low Budget Shoppers 0.07% 3.11x
Pet Forums 0.20% 3.09x
Historical Information - Museums & Libraries 0.10% 3.07x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male