Dstillery Audiences

CARQUEST

Audience Size: 256.3 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 256.3 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.92% 2.09x
Farming Real Estate Researchers 3.78% 1.79x
RC Helicopters and Drones Hobbyists 4.29% 1.77x
Cattle Industry News Readers 3.88% 1.76x
Tractor Shoppers 4.44% 1.73x
Mowing Equipment Shoppers 4.09% 1.68x
Iowa County and Local Fair Visitors 4.65% 1.63x
Xtreme Sports Fans 4.14% 1.63x
Getting Off the Grid Travelers 3.68% 1.60x
Outdoors Enthusiasts 4.34% 1.60x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 6.05x
Maurices 7.08% 5.20x
Carhartt 38.86% 3.97x
Patagonia 0.24% 3.83x
Eddie Bauer 1.11% 3.42x
Belk 0.85% 3.39x
Buckle 2.59% 3.37x
The North Face 0.39% 3.23x
Ralph Lauren 0.65% 3.23x
REI 0.57% 3.20x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Internet Radio.

Content Affinity Composition Index
Internet Radio 0.15% 5.70x
Trucks 0.20% 4.44x
South Dakota Cluster 1.63% 4.09x
Vegans & Animal Welfare 0.15% 3.76x
Action Sports 0.10% 3.52x
Cigars 0.05% 3.48x
Pet Supplies 0.20% 3.47x
Phone & Computer Game Downloaders 0.10% 3.38x
Winter Sports & Gear 0.10% 3.27x
Telescopes 0.08% 3.21x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female