Dstillery Audiences

CARQUEST

Audience Size: 360.7 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 360.7 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.02% 2.25x
Rapid City Trip Planners 1.58% 1.84x
Outdoors Enthusiasts 1.73% 1.71x
Diesel Vehicle Shoppers 3.46% 1.68x
Hunters 1.74% 1.66x
Archery Enthusiasts 1.59% 1.65x
Truck Shoppers 1.62% 1.63x
Rodeo Enthusiasts 1.68% 1.62x
Auto Body Shoppers 1.86% 1.62x
Xtreme Sports Fans 1.53% 1.62x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 10.51% 6.35x
Express Outlets 0.14% 5.11x
Joe's Jeans 0.12% 4.83x
Belk 0.65% 4.48x
Zumiez 1.03% 4.38x
Aeropostale 1.13% 4.06x
Eddie Bauer 0.38% 4.00x
Lorna Jane 0.13% 3.95x
Journeys 0.84% 3.94x
Ralph Lauren 0.25% 3.84x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.34% 4.25x
South Dakota Cluster 0.78% 4.18x
Nebraska Cluster 1.67% 3.90x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.75% 2.95x
Central California Cluster 0.57% 2.47x
Missouri Travel & Outdoors Cluster 0.75% 2.35x
Trucks 0.38% 2.23x
North Dakota Cluster 0.56% 2.22x
Equestrian Cluster 0.44% 2.00x
Marijuana 0.18% 1.97x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female