Dstillery Audiences

CARQUEST

Audience Size: 106.8 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 106.8 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 5.00% 2.17x
Camaro Enthusiasts 5.14% 2.10x
North Midwest State Fair Visitors 5.71% 1.96x
Denver Trip Planners 3.71% 1.95x
Tractor Shoppers 5.00% 1.93x
Kansas City Trip Planners 5.57% 1.91x
Horse Owners 3.71% 1.89x
Cattlemen and Pork Producers 4.29% 1.89x
Ford Mustang Enthusiasts 4.43% 1.87x
Archery Enthusiasts 4.43% 1.87x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 5.06% 4.59x
Carhartt 30.88% 3.99x
The North Face 0.36% 3.63x
Eddie Bauer 0.95% 3.51x
Belk 0.87% 3.47x
REI 0.44% 3.44x
Patagonia 0.14% 3.42x
Buckle 2.31% 2.98x
Intermix 0.07% 2.87x
Gymboree 1.37% 2.70x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 0.43% 4.59x
Power Tools 0.43% 4.49x
Cakes & Sweets 0.22% 4.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.29% 3.74x
People Search 0.86% 3.74x
New York City Education & News Cluster 0.29% 3.64x
Cigars 0.05% 3.48x
Shoes & Accessories 0.14% 3.41x
South Dakota Cluster 1.29% 3.40x
Phone & Computer Game Downloaders 0.10% 3.38x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female