Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 356.8 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.74% | 2.13x |
| North Midwest State Fair Visitors | 5.71% | 2.12x |
| Kansas City Trip Planners | 5.41% | 2.01x |
| Diesel Vehicle Shoppers | 4.10% | 2.01x |
| Camaro Enthusiasts | 3.29% | 1.97x |
| Sustainable Lifestyle Enthusiasts | 2.28% | 1.93x |
| Healthy Snacks Shoppers | 1.77% | 1.93x |
| Recipe Researchers | 2.07% | 1.92x |
| Cook at Home Parents | 2.17% | 1.92x |
| Snowmobile Enthusiasts | 4.60% | 1.90x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.
| Location | Composition | Index |
| Maurices | 10.44% | 4.30x |
| Johnston and Murphy | 0.01% | 4.05x |
| Carhartt | 39.82% | 3.65x |
| Belk | 1.81% | 3.50x |
| Buckle | 4.80% | 2.83x |
| Ralph Lauren | 0.72% | 2.55x |
| Dressbarn | 2.83% | 2.54x |
| Eddie Bauer | 1.53% | 2.43x |
| American Eagle Outfitters | 3.23% | 2.39x |
| Joe's Jeans | 0.04% | 2.38x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.35% | 4.40x |
| Trucking | 0.25% | 3.98x |
| Alaska Cluster | 0.10% | 3.92x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.67% | 3.84x |
| New England Universities | 0.10% | 3.69x |
| Garden Power Equipment | 0.40% | 3.62x |
| Cigars | 0.05% | 3.48x |
| Low Budget Shoppers | 0.07% | 3.11x |
| Pet Forums | 0.20% | 3.09x |
| Historical Information - Museums & Libraries | 0.10% | 3.07x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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