Dstillery Audiences

CARQUEST

Audience Size: 541.9 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 541.9 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.37% 2.39x
Iowa County and Local Fair Visitors 5.12% 2.24x
Tractor Shoppers 4.35% 2.04x
Yellowstone Park Trip Planners 4.45% 1.96x
RC Helicopters and Drones Hobbyists 3.99% 1.93x
Welding Tools and Supplies Shoppers 4.19% 1.93x
North West State Fair Visitors 4.19% 1.91x
Mowing Equipment Shoppers 3.73% 1.90x
Wyoming Cowboys Fans 3.84% 1.88x
Cattlemen and Pork Producers 3.43% 1.87x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 0.30% 7.25x
Carhartt 28.09% 5.23x
Belk 1.33% 5.09x
Joe's Jeans 0.14% 4.87x
Lorna Jane 0.33% 4.85x
Buckle 4.25% 3.89x
Eddie Bauer 1.67% 3.65x
Zumiez 4.83% 3.54x
Express Outlets 0.64% 3.49x
Dressbarn 2.50% 3.44x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.46% 9.23x
Marijuana 0.20% 5.76x
Auctions & Repossessions 0.20% 4.90x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.05% 3.90x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 3.76x
Community Planning & Transportation 0.10% 3.69x
Cigars 0.05% 3.48x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 3.02x
Holistic Medicine 0.05% 2.99x
Colorado Cluster 2.25% 2.86x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female