Dstillery Audiences

CARQUEST

Audience Size: 369.2 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 369.2 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.95% 2.58x
Iowa County and Local Fair Visitors 6.10% 2.15x
Kansas City Trip Planners 5.82% 2.01x
Cattlemen and Pork Producers 4.30% 1.91x
Welding Tools and Supplies Shoppers 4.59% 1.91x
Yellowstone Park Trip Planners 5.01% 1.90x
Tractor Shoppers 4.73% 1.89x
Wisconsin County and Local Fair Visitors 5.53% 1.88x
Farmers 3.97% 1.88x
Kansas City Royals Fans 4.49% 1.87x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 2.12% 8.48x
Carhartt 32.08% 5.24x
Belk 0.96% 4.77x
Joe's Jeans 0.06% 4.02x
Buckle 2.87% 3.63x
Eddie Bauer 1.09% 3.43x
Lorna Jane 0.13% 3.07x
Express Outlets 0.37% 3.05x
Dressbarn 1.63% 3.03x
Zumiez 2.83% 3.01x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.28% 7.84x
Work Productivity 0.19% 5.75x
Farming & Agriculture 0.24% 4.84x
South Dakota Cluster 1.99% 3.96x
Lighting & Power 0.19% 3.56x
Cigars 0.05% 3.48x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.09% 3.25x
Community Planning & Transportation 0.09% 3.15x
Nebraska Cluster 3.36% 3.11x
Nutrition & Diabetic Living 0.09% 3.10x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female