Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 104 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 6.12% | 2.45x |
| Restaurant Supply Shoppers | 0.35% | 2.06x |
| Yellowstone Park Trip Planners | 4.97% | 1.95x |
| Kansas City Trip Planners | 4.73% | 1.87x |
| Diesel Vehicle Shoppers | 4.39% | 1.83x |
| Tractor Shoppers | 3.93% | 1.73x |
| California County and Local Fair Visitors | 4.39% | 1.67x |
| Competitive Wrestling Enthusiasts | 4.50% | 1.65x |
| Disability Insurance Researchers | 4.39% | 1.62x |
| Texas State Fairs | 4.16% | 1.58x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.80% | 5.13x |
| Joe's Jeans | 0.03% | 4.55x |
| Carhartt | 37.42% | 4.22x |
| Patagonia | 0.22% | 3.88x |
| Belk | 1.00% | 3.59x |
| The North Face | 0.44% | 3.45x |
| Buckle | 2.94% | 3.40x |
| Ralph Lauren | 0.63% | 3.19x |
| Eddie Bauer | 1.08% | 3.16x |
| Columbia | 0.26% | 2.97x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 0.69% | 5.09x |
| Philippines News | 0.58% | 4.47x |
| Cakes & Sweets | 0.22% | 4.33x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.23% | 3.76x |
| Online Games for Kids | 0.35% | 3.67x |
| Mobile Industry Information | 0.14% | 3.66x |
| Peru Media | 0.23% | 3.66x |
| Cigars | 0.05% | 3.48x |
| Mommy Bloggers | 1.15% | 3.41x |
| Shoes & Accessories | 0.14% | 3.41x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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