Dstillery Audiences

CARQUEST

Audience Size: 833.2 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 833.2 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 4.46% 2.54x
Mowing Equipment Shoppers 3.36% 2.12x
Cattle Industry New Readers 3.32% 2.10x
Diesel Vehicle Shoppers 3.69% 2.03x
Dirt Bike Enthusiasts 3.54% 1.88x
Xtreme Sports Fans 3.02% 1.87x
Welding Tools and Supplies Shoppers 3.25% 1.87x
Farming Real Estate Researchers 2.99% 1.85x
Outdoors Enthusiasts 3.43% 1.81x
Countdown to the Beach Travelers 0.01% 1.77x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 10.57% 6.37x
Belk 1.07% 4.42x
Eddie Bauer 1.32% 3.78x
Buckle 2.65% 3.75x
Gymboree 2.20% 3.72x
Zumiez 3.59% 3.62x
Lorna Jane 0.33% 3.55x
Express Outlets 0.55% 3.52x
Lane Bryant 3.30% 3.41x
Dressbarn 2.90% 3.41x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 11.50x
Sports - Skiing, Snowboarding 0.02% 11.08x
Handyman Tools 0.02% 9.07x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 6.67x
Rural Living 0.03% 5.14x
Survey Websites 0.04% 5.00x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 4.95x
As Seen On TV Products 0.02% 4.63x
South Dakota Cluster 1.59% 3.91x
Farming & Agriculture 0.59% 3.88x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male