Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 360.7 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.02% | 2.25x |
| Rapid City Trip Planners | 1.58% | 1.84x |
| Outdoors Enthusiasts | 1.73% | 1.71x |
| Diesel Vehicle Shoppers | 3.46% | 1.68x |
| Hunters | 1.74% | 1.66x |
| Archery Enthusiasts | 1.59% | 1.65x |
| Truck Shoppers | 1.62% | 1.63x |
| Rodeo Enthusiasts | 1.68% | 1.62x |
| Auto Body Shoppers | 1.86% | 1.62x |
| Xtreme Sports Fans | 1.53% | 1.62x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 10.51% | 6.35x |
| Express Outlets | 0.14% | 5.11x |
| Joe's Jeans | 0.12% | 4.83x |
| Belk | 0.65% | 4.48x |
| Zumiez | 1.03% | 4.38x |
| Aeropostale | 1.13% | 4.06x |
| Eddie Bauer | 0.38% | 4.00x |
| Lorna Jane | 0.13% | 3.95x |
| Journeys | 0.84% | 3.94x |
| Ralph Lauren | 0.25% | 3.84x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.34% | 4.25x |
| South Dakota Cluster | 0.78% | 4.18x |
| Nebraska Cluster | 1.67% | 3.90x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.75% | 2.95x |
| Central California Cluster | 0.57% | 2.47x |
| Missouri Travel & Outdoors Cluster | 0.75% | 2.35x |
| Trucks | 0.38% | 2.23x |
| North Dakota Cluster | 0.56% | 2.22x |
| Equestrian Cluster | 0.44% | 2.00x |
| Marijuana | 0.18% | 1.97x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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