Dstillery Audiences

CARQUEST

Audience Size: 143.1 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 143.1 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.34% 2.68x
Wyoming Cowboys Fans 1.55% 2.24x
Horseback Riding Enthusiasts 1.68% 2.22x
Home Remodelers 0.88% 2.14x
Instantpot Enthusiasts 0.88% 2.13x
Iowa County and Local Fair Visitors 5.73% 2.06x
North Midwest State Fair Visitors 5.19% 2.04x
Pressure Cooking Recipe Researchers 1.01% 2.03x
Cooking Show Fans 0.74% 1.99x
Work Comes First Travelers 0.13% 1.97x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 2.81% 4.51x
Columbia 0.27% 4.35x
Belk 0.41% 4.11x
Buckle 1.27% 3.35x
Ralph Lauren 0.23% 3.30x
Eddie Bauer 0.26% 3.00x
Lane Bryant 0.63% 2.87x
Kate Spade 0.14% 2.78x
Mens Wearhouse 1.07% 2.75x
Express Outlets 0.18% 2.72x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.48% 5.68x
Colorado Snow 0.27% 5.24x
Nebraska Cluster 2.22% 4.15x
Hudson Valley New York Media 0.74% 3.92x
Equestrian Cluster 0.20% 3.81x
Music Production 0.13% 3.48x
Cigars 0.05% 3.48x
Aid Groups 0.07% 3.44x
Middle East News 0.20% 3.38x
South Dakota Cluster 0.81% 3.34x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female