Dstillery Audiences

CARQUEST

Audience Size: 801.7 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 801.7 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.55% 2.79x
Tractor Shoppers 4.50% 2.23x
Iowa County and Local Fair Visitors 4.99% 2.06x
Cattle Industry New Readers 3.70% 2.03x
Diesel Vehicle Shoppers 4.48% 2.00x
Washington County and Local Fair Visitors 4.40% 1.92x
Truck Drivers 3.58% 1.88x
Farmers 3.72% 1.88x
Outdoors Enthusiasts 3.72% 1.87x
Welding Tools and Supplies Shoppers 3.49% 1.86x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 10.63% 5.06x
Belk 1.24% 4.57x
Joe's Jeans 0.19% 3.90x
Buckle 4.40% 3.81x
Eddie Bauer 2.00% 3.70x
Lorna Jane 0.36% 3.65x
Columbia 0.95% 3.46x
Zumiez 5.08% 3.39x
REI 1.03% 3.37x
Charlotte Russe 2.88% 3.35x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Franchising.

Content Affinity Composition Index
Franchising 0.10% 6.92x
Farming & Agriculture 0.37% 4.85x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.89% 4.40x
Office Furniture Design 0.08% 3.84x
South Dakota Cluster 1.38% 3.66x
Consumer Rewards 0.04% 3.65x
Home Improvement Contractor 0.12% 3.53x
Auctions & Repossessions 0.18% 3.42x
Texas Sporting & Outdoors Cluster 0.04% 3.16x
Trucks 0.53% 3.10x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female