Dstillery Audiences

CARQUEST

Audience Size: 278.3 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 278.3 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.58% 2.30x
Yellowstone Park Trip Planners 5.13% 1.99x
Rapid City Trip Planners 2.94% 1.93x
Xtreme Sports Fans 3.85% 1.88x
Kansas City Trip Planners 4.52% 1.86x
Denver Broncos Fans 3.02% 1.81x
Cattle Industry News Readers 3.39% 1.80x
Antiquing Enthusiasts 3.32% 1.77x
Mowing Equipment Shoppers 3.32% 1.76x
Muscle Car Shoppers 4.15% 1.76x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 5.71% 5.28x
Carhartt 36.97% 4.04x
Patagonia 0.21% 3.80x
The North Face 0.33% 3.71x
Buckle 1.82% 3.40x
Belk 0.65% 3.40x
Eddie Bauer 0.77% 3.39x
Ralph Lauren 0.47% 3.32x
REI 0.50% 3.23x
Gymboree 1.14% 2.76x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.79% 5.20x
South Dakota Cluster 1.73% 3.99x
Hobby Drones & Remote-Controlled Cars 0.12% 3.95x
Hair & Beauty 0.15% 3.83x
Motorsports 0.23% 3.67x
Internet Radio 0.15% 3.59x
Unique & Personalized Fashion 0.23% 3.51x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 3.48x
Cigars 0.05% 3.48x
South Carolina Beach Travel 0.15% 3.45x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female