Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 369.2 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 6.95% | 2.58x |
| Iowa County and Local Fair Visitors | 6.10% | 2.15x |
| Kansas City Trip Planners | 5.82% | 2.01x |
| Cattlemen and Pork Producers | 4.30% | 1.91x |
| Welding Tools and Supplies Shoppers | 4.59% | 1.91x |
| Yellowstone Park Trip Planners | 5.01% | 1.90x |
| Tractor Shoppers | 4.73% | 1.89x |
| Wisconsin County and Local Fair Visitors | 5.53% | 1.88x |
| Farmers | 3.97% | 1.88x |
| Kansas City Royals Fans | 4.49% | 1.87x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.12% | 8.48x |
| Carhartt | 32.08% | 5.24x |
| Belk | 0.96% | 4.77x |
| Joe's Jeans | 0.06% | 4.02x |
| Buckle | 2.87% | 3.63x |
| Eddie Bauer | 1.09% | 3.43x |
| Lorna Jane | 0.13% | 3.07x |
| Express Outlets | 0.37% | 3.05x |
| Dressbarn | 1.63% | 3.03x |
| Zumiez | 2.83% | 3.01x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.28% | 7.84x |
| Work Productivity | 0.19% | 5.75x |
| Farming & Agriculture | 0.24% | 4.84x |
| South Dakota Cluster | 1.99% | 3.96x |
| Lighting & Power | 0.19% | 3.56x |
| Cigars | 0.05% | 3.48x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.09% | 3.25x |
| Community Planning & Transportation | 0.09% | 3.15x |
| Nebraska Cluster | 3.36% | 3.11x |
| Nutrition & Diabetic Living | 0.09% | 3.10x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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