Dstillery Audiences

CARQUEST

Audience Size: 871.9 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 871.9 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.02% 2.53x
Tractor Shoppers 4.62% 2.03x
Iowa County and Local Fair Visitors 4.90% 1.99x
Cattle Industry New Readers 4.10% 1.98x
Rapid City Trip Planners 3.94% 1.84x
Diesel Vehicle Shoppers 4.23% 1.78x
Countdown to the Beach Travelers 0.01% 1.77x
Getting Off the Grid Travelers 0.03% 1.73x
Hunters 4.20% 1.67x
Wisconsin County and Local Fair Visitors 4.20% 1.65x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Belk.

Location Composition Index
Belk 1.01% 4.30x
Carhartt 0.37% 3.73x
Buckle 4.18% 3.73x
Lorna Jane 0.30% 3.56x
Eddie Bauer 1.65% 3.51x
Zumiez 4.49% 3.42x
REI 1.00% 3.24x
Joe's Jeans 0.18% 3.24x
Gymboree 2.92% 3.24x
Columbia 0.88% 3.21x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.51% 5.06x
Mysticism 0.07% 4.21x
South Dakota Cluster 1.44% 4.05x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.54% 3.49x
Seventh-day Adventist Church 0.04% 3.46x
Nebraska Cluster 2.47% 3.09x
Pool Cleaning 0.22% 2.69x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.69x
Fire Fighting 0.15% 2.68x
North Dakota Cluster 1.22% 2.58x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female