Dstillery Audiences

CARQUEST

Audience Size: 923.1 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 923.1 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.71% 2.38x
Cattle Industry New Readers 1.74% 1.96x
Mowing Equipment Shoppers 1.63% 1.96x
Welding Tools and Supplies Shoppers 1.72% 1.76x
Diesel Vehicle Shoppers 4.35% 1.71x
Truck Shoppers 2.17% 1.71x
Dodge Vehicle Shoppers 1.90% 1.67x
Farmers 1.87% 1.67x
Truck Drivers 1.75% 1.66x
Outdoors Enthusiasts 1.92% 1.65x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 14.49% 6.73x
Belk 1.26% 5.53x
Express Outlets 0.45% 4.76x
Gymboree 1.79% 4.31x
Aeropostale 1.86% 4.25x
Zumiez 2.73% 4.24x
Eddie Bauer 0.95% 4.19x
Dressbarn 2.59% 4.00x
Lane Bryant 3.03% 3.93x
The Childrens Place 3.12% 3.87x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 2.04% 3.80x
Iowa Cluster 1.95% 2.37x
Kansas City News 1.75% 2.00x
Car Forums 2.31% 1.53x
Virginia News 1.59% 1.39x
Michigan Cluster 1.60% 1.34x
Baltimore Cluster 1.58% 1.32x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.75% 1.19x
Plants & Gardening 1.81% 1.16x
Phone & Business Information Searchers 4.31% 1.15x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male