Dstillery Audiences

CARQUEST

Audience Size: 657.7 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 657.7 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.93% 2.73x
Tractor Shoppers 3.82% 2.09x
Iowa County and Local Fair Visitors 4.42% 2.09x
Mowing Equipment Shoppers 3.28% 1.95x
Cattle Industry New Readers 3.38% 1.93x
Diesel Vehicle Shoppers 3.77% 1.86x
Welding Tools and Supplies Shoppers 3.30% 1.86x
Washington County and Local Fair Visitors 4.05% 1.84x
Rodeo Enthusiasts 4.02% 1.83x
Outdoors Enthusiasts 3.53% 1.80x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 23.12% 5.18x
Belk 1.36% 4.80x
Joe's Jeans 0.18% 4.38x
Lorna Jane 0.40% 4.37x
Buckle 4.74% 3.95x
Eddie Bauer 1.97% 3.71x
Zumiez 5.52% 3.59x
Charlotte Russe 1.87% 3.53x
Express Outlets 0.73% 3.45x
Johnston and Murphy 4.33% 3.40x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.30% 5.13x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.64x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 3.62x
Hipster Clothing 0.07% 3.57x
Canada Travel & Tourism 0.07% 3.50x
Cigars 0.05% 3.48x
South Dakota Cluster 1.07% 3.09x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.37% 3.02x
Nebraska Cluster 2.43% 2.96x
Motorsports 0.22% 2.93x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female