Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 923.1 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.71% | 2.38x |
| Cattle Industry New Readers | 1.74% | 1.96x |
| Mowing Equipment Shoppers | 1.63% | 1.96x |
| Welding Tools and Supplies Shoppers | 1.72% | 1.76x |
| Diesel Vehicle Shoppers | 4.35% | 1.71x |
| Truck Shoppers | 2.17% | 1.71x |
| Dodge Vehicle Shoppers | 1.90% | 1.67x |
| Farmers | 1.87% | 1.67x |
| Truck Drivers | 1.75% | 1.66x |
| Outdoors Enthusiasts | 1.92% | 1.65x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 14.49% | 6.73x |
| Belk | 1.26% | 5.53x |
| Express Outlets | 0.45% | 4.76x |
| Gymboree | 1.79% | 4.31x |
| Aeropostale | 1.86% | 4.25x |
| Zumiez | 2.73% | 4.24x |
| Eddie Bauer | 0.95% | 4.19x |
| Dressbarn | 2.59% | 4.00x |
| Lane Bryant | 3.03% | 3.93x |
| The Childrens Place | 3.12% | 3.87x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 2.04% | 3.80x |
| Iowa Cluster | 1.95% | 2.37x |
| Kansas City News | 1.75% | 2.00x |
| Car Forums | 2.31% | 1.53x |
| Virginia News | 1.59% | 1.39x |
| Michigan Cluster | 1.60% | 1.34x |
| Baltimore Cluster | 1.58% | 1.32x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.75% | 1.19x |
| Plants & Gardening | 1.81% | 1.16x |
| Phone & Business Information Searchers | 4.31% | 1.15x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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