Dstillery Audiences

CARQUEST

Audience Size: 507.9 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 507.9 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.32% 2.23x
Iowa County and Local Fair Visitors 5.20% 1.87x
Yellowstone Park Trip Planners 4.99% 1.85x
Kansas City Trip Planners 4.90% 1.82x
Tractor Shoppers 4.07% 1.82x
Outdoors Enthusiasts 4.17% 1.79x
Budget Wireless Shoppers 3.62% 1.75x
Farming Real Estate Researchers 3.09% 1.70x
Truck Shoppers 3.98% 1.69x
Diesel Vehicle Shoppers 4.07% 1.69x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 2.76x
Maurices 7.00% 2.62x
Carhartt 31.71% 2.27x
Belk 1.04% 2.04x
Buckle 3.21% 1.79x
Patagonia 0.22% 1.78x
Eddie Bauer 1.22% 1.71x
Columbia 0.31% 1.55x
Old Navy 4.19% 1.47x
Zumiez 2.03% 1.44x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.58% 4.00x
Cigars 0.05% 3.48x
Auto Body Upkeep & Repair Researchers 0.06% 3.42x
Phone & Computer Game Downloaders 0.10% 3.38x
Low Budget Shoppers 0.09% 3.25x
Recreational Motor Sport Enthusiasts 0.30% 3.20x
Mobile Industry Information 0.05% 3.09x
Nebraska Cluster 2.45% 3.06x
Comedy Content 0.07% 3.05x
Humor & Entertainment 0.05% 2.88x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male