Dstillery Audiences

CARQUEST

Audience Size: 747.3 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 747.3 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.92% 2.56x
Tractor Shoppers 4.17% 2.12x
Iowa County and Local Fair Visitors 4.64% 2.07x
Outdoors Enthusiasts 4.19% 2.00x
Cattle Industry New Readers 3.67% 1.96x
Diesel Vehicle Shoppers 4.10% 1.95x
Mowing Equipment Shoppers 3.13% 1.74x
Hunters 3.69% 1.74x
Xtreme Sports Fans 3.49% 1.74x
Rapid City Trip Planners 3.26% 1.72x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 18.70% 5.12x
Belk 1.42% 4.86x
Joe's Jeans 0.20% 4.21x
Lorna Jane 0.43% 3.99x
Buckle 4.91% 3.95x
Eddie Bauer 2.16% 3.82x
Columbia 0.95% 3.62x
Zumiez 5.83% 3.58x
Charlotte Russe 2.46% 3.55x
Johnston and Murphy 5.96% 3.49x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.33% 5.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.96x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.87x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.57% 3.77x
Vancouver British Columbia Research Cluster 0.06% 3.48x
London Tourism & Events 0.04% 3.31x
Home Printing 0.04% 3.26x
Auctions & Repossessions 0.16% 3.21x
South Dakota Cluster 1.03% 3.16x
Greece Cluster 0.04% 2.98x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female