Dstillery Audiences

CARQUEST

Audience Size: 913 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 913 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 4.06% 2.23x
Cattle Industry New Readers 3.00% 2.09x
Diesel Vehicle Shoppers 3.42% 1.84x
Mowing Equipment Shoppers 2.57% 1.80x
Countdown to the Beach Travelers 0.01% 1.77x
Xtreme Sports Fans 2.77% 1.75x
Getting Off the Grid Travelers 0.03% 1.73x
Welding Tools and Supplies Shoppers 2.69% 1.73x
Rapid City Trip Planners 2.97% 1.70x
RV Shoppers 3.22% 1.67x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 4.32% 6.67x
Belk 0.99% 4.58x
Buckle 3.21% 3.86x
Eddie Bauer 1.39% 3.73x
Zumiez 3.79% 3.49x
Express Outlets 0.56% 3.46x
Columbia 0.81% 3.35x
Gymboree 2.27% 3.33x
Lane Bryant 2.88% 3.29x
Dressbarn 2.64% 3.27x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 11.50x
Sports - Skiing, Snowboarding 0.02% 11.08x
Handyman Tools 0.02% 9.07x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.55x
Farming & Agriculture 0.55% 4.59x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 4.41x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.10x
South Dakota Cluster 1.22% 3.64x
Parenting & Nutrition 0.01% 3.47x
ISPs & Local Services 0.01% 3.39x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female