Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 169.6 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.15% | 2.87x |
| Home Custom Bedroom Decorators | 0.31% | 2.26x |
| Custom Home Lighting Shoppers | 0.31% | 2.26x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 1.95x |
| North Midwest State Fair Visitors | 4.68% | 1.92x |
| DIY Upcycle Home Project Planners | 1.73% | 1.88x |
| Horse Owners | 2.09% | 1.83x |
| Women's Health Researchers | 0.76% | 1.82x |
| Archery Enthusiasts | 2.19% | 1.82x |
| San Diego Activities Researchers | 0.87% | 1.81x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 5.07x |
| Carhartt | 15.65% | 4.62x |
| Maurices | 4.05% | 4.56x |
| Belk | 0.52% | 3.29x |
| Buckle | 1.81% | 3.26x |
| Ralph Lauren | 0.24% | 2.42x |
| Mens Wearhouse | 1.39% | 2.28x |
| Eddie Bauer | 0.46% | 2.27x |
| Journeys | 1.84% | 2.26x |
| Lane Bryant | 0.92% | 2.26x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Calendar & Holidays.
| Content Affinity | Composition | Index |
| Calendar & Holidays | 0.25% | 5.15x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.73% | 4.69x |
| Female Lifestyle Content Readers | 0.20% | 3.89x |
| Legal Information Research Cluster | 0.20% | 3.54x |
| Online Games for Kids | 0.10% | 3.48x |
| Cigars | 0.05% | 3.48x |
| South Africa News Cluster | 0.15% | 3.42x |
| Quotes & Inspiration | 0.20% | 3.40x |
| Hudson Valley New York Media | 0.92% | 3.19x |
| Mississippi News | 1.12% | 2.86x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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