Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 801.7 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 6.55% | 2.79x |
| Tractor Shoppers | 4.50% | 2.23x |
| Iowa County and Local Fair Visitors | 4.99% | 2.06x |
| Cattle Industry New Readers | 3.70% | 2.03x |
| Diesel Vehicle Shoppers | 4.48% | 2.00x |
| Washington County and Local Fair Visitors | 4.40% | 1.92x |
| Truck Drivers | 3.58% | 1.88x |
| Farmers | 3.72% | 1.88x |
| Outdoors Enthusiasts | 3.72% | 1.87x |
| Welding Tools and Supplies Shoppers | 3.49% | 1.86x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 10.63% | 5.06x |
| Belk | 1.24% | 4.57x |
| Joe's Jeans | 0.19% | 3.90x |
| Buckle | 4.40% | 3.81x |
| Eddie Bauer | 2.00% | 3.70x |
| Lorna Jane | 0.36% | 3.65x |
| Columbia | 0.95% | 3.46x |
| Zumiez | 5.08% | 3.39x |
| REI | 1.03% | 3.37x |
| Charlotte Russe | 2.88% | 3.35x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.10% | 6.92x |
| Farming & Agriculture | 0.37% | 4.85x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.89% | 4.40x |
| Office Furniture Design | 0.08% | 3.84x |
| South Dakota Cluster | 1.38% | 3.66x |
| Consumer Rewards | 0.04% | 3.65x |
| Home Improvement Contractor | 0.12% | 3.53x |
| Auctions & Repossessions | 0.18% | 3.42x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.16x |
| Trucks | 0.53% | 3.10x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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