Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 278.3 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.58% | 2.30x |
| Yellowstone Park Trip Planners | 5.13% | 1.99x |
| Rapid City Trip Planners | 2.94% | 1.93x |
| Xtreme Sports Fans | 3.85% | 1.88x |
| Kansas City Trip Planners | 4.52% | 1.86x |
| Denver Broncos Fans | 3.02% | 1.81x |
| Cattle Industry News Readers | 3.39% | 1.80x |
| Antiquing Enthusiasts | 3.32% | 1.77x |
| Mowing Equipment Shoppers | 3.32% | 1.76x |
| Muscle Car Shoppers | 4.15% | 1.76x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.71% | 5.28x |
| Carhartt | 36.97% | 4.04x |
| Patagonia | 0.21% | 3.80x |
| The North Face | 0.33% | 3.71x |
| Buckle | 1.82% | 3.40x |
| Belk | 0.65% | 3.40x |
| Eddie Bauer | 0.77% | 3.39x |
| Ralph Lauren | 0.47% | 3.32x |
| REI | 0.50% | 3.23x |
| Gymboree | 1.14% | 2.76x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.79% | 5.20x |
| South Dakota Cluster | 1.73% | 3.99x |
| Hobby Drones & Remote-Controlled Cars | 0.12% | 3.95x |
| Hair & Beauty | 0.15% | 3.83x |
| Motorsports | 0.23% | 3.67x |
| Internet Radio | 0.15% | 3.59x |
| Unique & Personalized Fashion | 0.23% | 3.51x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 3.48x |
| Cigars | 0.05% | 3.48x |
| South Carolina Beach Travel | 0.15% | 3.45x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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