Dstillery Audiences

CARQUEST

Audience Size: 169.6 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 169.6 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.15% 2.87x
Home Custom Bedroom Decorators 0.31% 2.26x
Custom Home Lighting Shoppers 0.31% 2.26x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 1.95x
North Midwest State Fair Visitors 4.68% 1.92x
DIY Upcycle Home Project Planners 1.73% 1.88x
Horse Owners 2.09% 1.83x
Women's Health Researchers 0.76% 1.82x
Archery Enthusiasts 2.19% 1.82x
San Diego Activities Researchers 0.87% 1.81x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 5.07x
Carhartt 15.65% 4.62x
Maurices 4.05% 4.56x
Belk 0.52% 3.29x
Buckle 1.81% 3.26x
Ralph Lauren 0.24% 2.42x
Mens Wearhouse 1.39% 2.28x
Eddie Bauer 0.46% 2.27x
Journeys 1.84% 2.26x
Lane Bryant 0.92% 2.26x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Calendar & Holidays.

Content Affinity Composition Index
Calendar & Holidays 0.25% 5.15x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.73% 4.69x
Female Lifestyle Content Readers 0.20% 3.89x
Legal Information Research Cluster 0.20% 3.54x
Online Games for Kids 0.10% 3.48x
Cigars 0.05% 3.48x
South Africa News Cluster 0.15% 3.42x
Quotes & Inspiration 0.20% 3.40x
Hudson Valley New York Media 0.92% 3.19x
Mississippi News 1.12% 2.86x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female