Dstillery Audiences

CARQUEST

Audience Size: 724.2 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 724.2 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.30% 2.36x
Iowa County and Local Fair Visitors 5.64% 2.05x
Kansas City Trip Planners 4.98% 1.89x
Rapid City Trip Planners 2.39% 1.83x
Outdoors Enthusiasts 3.91% 1.78x
Xtreme Sports Fans 3.41% 1.77x
Sustainable Food Researchers 3.41% 1.76x
Cattle Industry News Readers 3.30% 1.74x
Essential Oils Enthusiasts 0.15% 1.73x
Tractor Shoppers 3.55% 1.72x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.

Location Composition Index
Maurices 12.66% 2.67x
Carhartt 46.35% 2.28x
Belk 2.40% 2.24x
Buckle 6.31% 1.82x
Eddie Bauer 2.28% 1.75x
Ralph Lauren 1.14% 1.59x
Columbia 0.51% 1.57x
Zumiez 4.10% 1.55x
Old Navy 8.14% 1.55x
Dressbarn 3.68% 1.53x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Internet Radio.

Content Affinity Composition Index
Internet Radio 0.05% 3.75x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.41% 3.74x
Cigars 0.05% 3.48x
Farming & Agriculture 0.05% 3.42x
Phone & Computer Game Downloaders 0.10% 3.38x
Medical & Pharmaceutical Scholarship 0.05% 3.20x
Nebraska Cluster 2.36% 3.17x
South Dakota Cluster 0.98% 3.07x
Healthcare - Doctors & Diagnosis 0.09% 3.04x
Diet & Weight Loss 0.07% 2.81x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female