Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 256.3 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.92% | 2.09x |
| Farming Real Estate Researchers | 3.78% | 1.79x |
| RC Helicopters and Drones Hobbyists | 4.29% | 1.77x |
| Cattle Industry News Readers | 3.88% | 1.76x |
| Tractor Shoppers | 4.44% | 1.73x |
| Mowing Equipment Shoppers | 4.09% | 1.68x |
| Iowa County and Local Fair Visitors | 4.65% | 1.63x |
| Xtreme Sports Fans | 4.14% | 1.63x |
| Getting Off the Grid Travelers | 3.68% | 1.60x |
| Outdoors Enthusiasts | 4.34% | 1.60x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
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APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 6.05x |
| Maurices | 7.08% | 5.20x |
| Carhartt | 38.86% | 3.97x |
| Patagonia | 0.24% | 3.83x |
| Eddie Bauer | 1.11% | 3.42x |
| Belk | 0.85% | 3.39x |
| Buckle | 2.59% | 3.37x |
| The North Face | 0.39% | 3.23x |
| Ralph Lauren | 0.65% | 3.23x |
| REI | 0.57% | 3.20x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Internet Radio.
| Content Affinity | Composition | Index |
| Internet Radio | 0.15% | 5.70x |
| Trucks | 0.20% | 4.44x |
| South Dakota Cluster | 1.63% | 4.09x |
| Vegans & Animal Welfare | 0.15% | 3.76x |
| Action Sports | 0.10% | 3.52x |
| Cigars | 0.05% | 3.48x |
| Pet Supplies | 0.20% | 3.47x |
| Phone & Computer Game Downloaders | 0.10% | 3.38x |
| Winter Sports & Gear | 0.10% | 3.27x |
| Telescopes | 0.08% | 3.21x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
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DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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