Dstillery Audiences

CARQUEST

Audience Size: 738.4 Thousand Devices

Explore the Carquest Audience

Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 738.4 thousand unique devices whose actions qualify for the Carquest audience.

Dstillery Crafted Audiences

INTERESTS

The Carquest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carquest audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.28% 2.24x
Cattle Industry New Readers 1.80% 2.00x
Rapid City Trip Planners 1.59% 1.77x
Mowing Equipment Shoppers 1.49% 1.76x
Getting Off the Grid Travelers 0.03% 1.73x
Rodeo Enthusiasts 2.11% 1.71x
Farming Simulator Video Game Fans 2.37% 1.69x
RV Shoppers 1.77% 1.67x
Welding Tools and Supplies Shoppers 1.66% 1.64x
Quads and ATV Enthusiasts 1.97% 1.63x
Composition Percentage: The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carquest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carquest audience is Carhartt.

Location Composition Index
Carhartt 16.08% 5.98x
Belk 1.17% 5.22x
Express Outlets 0.26% 4.69x
Aeropostale 1.86% 4.28x
Zumiez 1.82% 4.27x
Eddie Bauer 0.73% 4.21x
Gymboree 1.66% 4.04x
Ralph Lauren 0.42% 4.04x
Dressbarn 2.24% 4.04x
American Eagle Outfitters 2.88% 3.91x
Composition Percentage: The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carquest audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.41% 5.13x
South Dakota Cluster 0.80% 4.05x
Nebraska Cluster 1.77% 3.73x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.77% 3.18x
Trucks 0.43% 2.52x
Auto Body Upkeep & Repair Researchers 0.40% 2.24x
Central California Cluster 0.53% 2.23x
Iowa Cluster 1.63% 2.11x
Illinois College Sports 0.07% 2.08x
Auctions & Repossessions 0.12% 2.03x
Composition Percentage: The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carquest audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female