Explore the Carquest Audience
Below you'll find more information about the Carquest audience, broken down in different categories based on their digital and physical behaviors. These are 106.8 thousand unique devices whose actions qualify for the Carquest audience.
INTERESTS
The Carquest audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Carquest audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 5.00% | 2.17x |
| Camaro Enthusiasts | 5.14% | 2.10x |
| North Midwest State Fair Visitors | 5.71% | 1.96x |
| Denver Trip Planners | 3.71% | 1.95x |
| Tractor Shoppers | 5.00% | 1.93x |
| Kansas City Trip Planners | 5.57% | 1.91x |
| Horse Owners | 3.71% | 1.89x |
| Cattlemen and Pork Producers | 4.29% | 1.89x |
| Ford Mustang Enthusiasts | 4.43% | 1.87x |
| Archery Enthusiasts | 4.43% | 1.87x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Interest attribute.
Index: A comparison of the Carquest audience to the internet population.
Curious about what else the Carquest audience is interested in?
Sign Up
APPAREL RETAILERS
The Carquest audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Carquest audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.06% | 4.59x |
| Carhartt | 30.88% | 3.99x |
| The North Face | 0.36% | 3.63x |
| Eddie Bauer | 0.95% | 3.51x |
| Belk | 0.87% | 3.47x |
| REI | 0.44% | 3.44x |
| Patagonia | 0.14% | 3.42x |
| Buckle | 2.31% | 2.98x |
| Intermix | 0.07% | 2.87x |
| Gymboree | 1.37% | 2.70x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Location attribute.
Index: A comparison of the Carquest audience to the internet population.
Want to find more of the Carquest audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Carquest audience is Medical Diagnostics.
| Content Affinity | Composition | Index |
| Medical Diagnostics | 0.43% | 4.59x |
| Power Tools | 0.43% | 4.49x |
| Cakes & Sweets | 0.22% | 4.33x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.29% | 3.74x |
| People Search | 0.86% | 3.74x |
| New York City Education & News Cluster | 0.29% | 3.64x |
| Cigars | 0.05% | 3.48x |
| Shoes & Accessories | 0.14% | 3.41x |
| South Dakota Cluster | 1.29% | 3.40x |
| Phone & Computer Game Downloaders | 0.10% | 3.38x |
Composition Percentage:
The overlap percentage between the Carquest audience and the Content Affinity attribute.
Index: A comparison of the Carquest audience to the internet population.
Want to see more of the Content Affinities the Carquest audience visits?
Sign Up
DEMOGRAPHICS
The Carquest audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Carquest audience?
Sign Up