Dstillery Audiences

CARVEL'S

Audience Size: 155.6 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 155.6 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.16% 5.74x
Ballet Enthusiasts 7.18% 5.13x
Retail Job Seekers 8.12% 4.77x
New York Trip Planners 6.97% 4.61x
Stay-at-Home Parents 7.04% 3.95x
School Closings Updates Readers 2.51% 3.94x
New York Rangers Fans 5.96% 3.87x
Getaways Researchers 3.99% 3.57x
Major Airline Customers 5.55% 3.55x
New York Mets Fans 5.01% 3.53x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Intermix.

Location Composition Index
Intermix 0.44% 8.31x
Charlotte Russe 1.09% 8.18x
Club Monaco 0.63% 6.10x
Calvin Klein 0.25% 6.05x
Armani 1.42% 6.01x
Uniqlo 0.81% 5.92x
Topshop 0.09% 4.96x
LL Bean 0.60% 4.77x
Zara 1.14% 4.74x
Johnston and Murphy 0.01% 4.71x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.29% 15.73x
New York City Family & Activity Cluster 9.14% 12.32x
New York City Real Estate Research Cluster 2.51% 10.54x
Hudson Valley New York Media 2.57% 9.90x
NYC Tourist Attractions 0.81% 9.86x
Poland Cluster 0.34% 9.69x
Brazil & Portugal News 0.34% 7.04x
Caribbean Vacation 0.34% 5.90x
Tennis, Golf & Boxing 0.20% 5.76x
Korea Cluster 0.27% 4.77x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male