Dstillery Audiences

CARVEL'S

Audience Size: 502.9 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 502.9 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is New York Rangers Fans.

Interest Composition Index
New York Rangers Fans 3.06% 3.18x
New York Mets Fans 3.00% 3.08x
New York Trip Planners 4.14% 3.04x
New York City Events Researchers 3.92% 2.90x
Stay-at-Home Parents 4.09% 2.87x
Readers of Dominican Republic Content 4.10% 2.85x
Cable TV Shoppers 3.39% 2.85x
Northeastern Voters 3.08% 2.75x
Sports Memorabilia Shoppers 3.08% 2.69x
Caribbean Trip Planners 3.58% 2.68x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Everlane.

Location Composition Index
Everlane 0.41% 37.75x
Calvin Klein 2.39% 20.93x
Supreme 0.51% 17.95x
Levi Strauss 2.31% 17.39x
Club Monaco 1.96% 16.59x
Express 5.39% 15.87x
Armani 4.14% 15.78x
Zara 4.81% 15.32x
Michael Kors 3.75% 14.71x
Intermix 1.43% 14.12x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.82% 9.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.15% 6.82x
New York City Education & News Cluster 2.89% 6.70x
Hudson Valley New York Media 1.70% 6.45x
New York City Real Estate Research Cluster 2.01% 5.53x
Greece Cluster 0.07% 4.58x
Poland Cluster 0.15% 3.99x
NYC Tourist Attractions 2.33% 3.90x
New Jersey News Cluster 4.39% 3.86x
Latin American News 0.43% 3.63x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male