Dstillery Audiences

CARVEL'S

Audience Size: 250.4 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 250.4 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 5.85% 3.30x
New York City Events Researchers 5.50% 3.25x
New York Trip Planners 6.17% 3.21x
Stay-at-Home Parents 6.55% 3.10x
New York Mets Fans 4.91% 3.05x
Readers of Caribbean Content 5.87% 3.02x
New York Rangers Fans 5.07% 2.94x
Ballet Enthusiasts 5.16% 2.86x
Online Grocery Shoppers 5.78% 2.82x
Readers of Honduran Content 5.09% 2.82x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Everlane.

Location Composition Index
Everlane 0.54% 23.66x
Supreme 0.53% 21.33x
Uniqlo 4.98% 16.46x
Intermix 2.49% 15.36x
Calvin Klein 1.20% 14.18x
Zara 6.34% 14.12x
Anthropologie 2.86% 12.79x
Hugo Boss 8.10% 12.02x
Topshop 1.02% 11.57x
Armani 6.14% 11.53x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 6.28% 8.41x
New York City Education & News Cluster 2.35% 7.49x
New York City Real Estate Research Cluster 2.58% 6.77x
Hudson Valley New York Media 2.29% 6.54x
Spanish Lifestyle & Health 0.29% 5.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 5.07x
NYC Tourist Attractions 2.35% 4.93x
Greece Cluster 0.05% 4.68x
Russia Cluster 0.14% 4.66x
Latin American Spanish Language News 0.85% 4.10x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female