Dstillery Audiences

CARVEL'S

Audience Size: 25.1 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 25.1 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.48% 6.10x
Real Estate Decision Makers 8.52% 5.35x
New York City Events Researchers 5.83% 5.09x
Ballet Enthusiasts 6.73% 5.00x
New York Mets Fans 8.52% 4.76x
New York Yankees Fans 7.62% 4.45x
Retail Job Seekers 6.73% 4.32x
Major Airline Customers 7.17% 4.07x
Northeastern Voters 6.73% 3.99x
New York Knicks Fans 7.17% 3.95x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Dressbarn.

Location Composition Index
Dressbarn 10.19% 18.52x
Gap 10.19% 18.21x
Calvin Klein 0.28% 16.78x
The Childrens Place 13.89% 15.14x
Saint Laurent Paris 0.32% 14.24x
Tommy Bahama 1.50% 11.53x
Banana Republic 6.82% 10.74x
Old Navy 13.64% 10.16x
Abercrombie & Fitch 0.41% 9.10x
Zumiez 4.63% 8.77x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.59% 14.73x
Hudson Valley New York Media 4.93% 14.19x
New York City Family & Activity Cluster 9.42% 14.18x
Canada Tourism Research Cluster 0.33% 5.84x
Latin American News 1.35% 5.55x
Spain News 2.24% 4.31x
New Jersey News Cluster 6.28% 3.94x
Unique & Personalized Fashion 0.29% 3.93x
K-12 Teacher Resources 0.87% 3.92x
Liberal Media - Political Activism 0.90% 3.91x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male