Dstillery Audiences

CARVEL'S

Audience Size: 639 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 639 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is New York Rangers Fans.

Interest Composition Index
New York Rangers Fans 3.97% 3.71x
New York Mets Fans 3.82% 3.70x
New York Trip Planners 5.19% 3.19x
Northeastern Voters 3.43% 2.95x
Readers of Dominican Republic Content 3.55% 2.90x
Stay-at-Home Parents 4.72% 2.90x
New York City Events Researchers 4.10% 2.88x
Cable TV Shoppers 3.43% 2.87x
New York Giants Fans 2.86% 2.87x
New York Jets Fans 2.76% 2.86x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Everlane.

Location Composition Index
Everlane 0.46% 32.11x
Supreme 0.66% 19.60x
Calvin Klein 2.14% 17.28x
Levi Strauss 2.37% 15.72x
Zara 5.52% 14.98x
Club Monaco 1.87% 14.93x
Intermix 1.72% 14.64x
Uniqlo 2.54% 13.83x
Armani 5.20% 13.41x
The Childrens Place 10.78% 13.36x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 5.67% 8.99x
New York City Education & News Cluster 2.91% 6.34x
Hudson Valley New York Media 1.94% 6.33x
New York City Real Estate Research Cluster 2.49% 5.61x
NYC Tourist Attractions 2.64% 3.90x
New Jersey News Cluster 5.07% 3.69x
Connecticut News 4.31% 3.31x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 5.37% 1.73x
South Florida Cluster 2.20% 1.57x
Boston Cluster 3.05% 1.47x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male