Dstillery Audiences

CARVEL'S

Audience Size: 493.4 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 493.4 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.14% 4.10x
New York City Events Researchers 6.33% 3.47x
New York Mets Fans 6.10% 3.39x
New York Rangers Fans 6.44% 3.37x
New York Trip Planners 5.82% 3.06x
Online Grocery Shoppers 6.33% 2.99x
Caribbean Trip Planners 5.18% 2.93x
Stay-at-Home Parents 6.16% 2.88x
Ballet Enthusiasts 5.65% 2.86x
Real Estate Decision Makers 4.64% 2.73x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Everlane.

Location Composition Index
Everlane 0.60% 27.43x
Supreme 0.44% 20.74x
Uniqlo 5.21% 17.19x
Intermix 2.22% 16.35x
Calvin Klein 1.26% 15.28x
Topshop 1.06% 15.03x
Zara 6.79% 14.83x
Armani 5.76% 12.78x
Saint Laurent Paris 2.04% 12.74x
Hugo Boss 8.64% 12.46x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 5.88% 7.83x
New York City Education & News Cluster 2.45% 7.64x
New York City Real Estate Research Cluster 2.84% 7.12x
Hudson Valley New York Media 2.84% 6.82x
Russia Cluster 0.14% 5.67x
French Canadian Cluster 0.14% 4.88x
NYC Tourist Attractions 2.25% 4.85x
Caribbean Cluster 0.79% 4.65x
France Online Music & Quiz Content Cluster 0.08% 4.54x
Spanish Lifestyle & Health 0.23% 4.21x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male