Dstillery Audiences

CARVEL'S

Audience Size: 233.7 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 233.7 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 3.15% 3.07x
New York Trip Planners 3.67% 2.85x
New York Rangers Fans 2.63% 2.74x
Readers of Dominican Republic Content 3.89% 2.71x
Readers of Caribbean Content 3.69% 2.71x
Caribbean Trip Planners 3.13% 2.67x
Stay-at-Home Parents 3.25% 2.52x
Cable TV Shoppers 2.77% 2.46x
Sports Memorabilia Shoppers 2.69% 2.44x
New York Giants Fans 2.38% 2.43x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.40% 34.15x
Express 4.28% 22.99x
Levi Strauss 1.33% 18.44x
Michael Kors 2.45% 17.51x
Zara 2.74% 16.67x
Armani 2.20% 16.60x
Uniqlo 1.25% 15.95x
American Eagle Outfitters 6.17% 15.45x
Hugo Boss 1.38% 15.15x
Club Monaco 1.31% 14.50x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.81% 8.66x
Hudson Valley New York Media 1.36% 5.84x
New York City Education & News Cluster 2.31% 5.76x
New York City Real Estate Research Cluster 1.31% 4.43x
NYC Tourist Attractions 2.05% 3.66x
New Jersey News Cluster 4.00% 3.66x
Caribbean Cluster 0.39% 3.60x
Russia Cluster 0.15% 3.09x
Latin American News 0.31% 3.02x
New Jersey Travel Location Cluster 0.93% 2.87x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male