Dstillery Audiences

CARVEL'S

Audience Size: 601.4 Thousand Devices

Explore the Carvel's Audience

Below you'll find more information about the Carvel's audience, broken down in different categories based on their digital and physical behaviors. These are 601.4 thousand unique devices whose actions qualify for the Carvel's audience.

Dstillery Crafted Audiences

INTERESTS

The Carvel's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Carvel's audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 5.76% 2.92x
Readers of Dominican Republic Content 4.85% 2.81x
New York Rangers Fans 5.51% 2.70x
Online Grocery Shoppers 7.07% 2.54x
Stay-at-Home Parents 7.00% 2.54x
New York Trip Planners 6.69% 2.49x
New York City Events Researchers 6.29% 2.48x
Ballet Enthusiasts 5.97% 2.36x
Northeastern Voters 5.03% 2.32x
Cable TV Shoppers 5.05% 2.32x
Composition Percentage: The overlap percentage between the Carvel's audience and the Interest attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Carvel's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Carvel's audience is Everlane.

Location Composition Index
Everlane 0.50% 24.61x
Supreme 0.61% 21.55x
Uniqlo 3.98% 15.12x
Zara 5.84% 14.00x
Intermix 2.06% 13.23x
Calvin Klein 1.13% 12.60x
Armani 6.17% 11.06x
Hugo Boss 6.55% 11.03x
Topshop 0.75% 10.46x
Saint Laurent Paris 1.54% 10.35x
Composition Percentage: The overlap percentage between the Carvel's audience and the Location attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Carvel's audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 49.45x
Canada News 0.01% 14.19x
Sports - Skiing, Snowboarding 0.02% 12.18x
Fashion & Cosmetics 0.02% 8.46x
As Seen On TV Products 0.03% 8.32x
New York City Family & Activity Cluster 6.53% 7.12x
ISPs & Local Services 0.02% 6.77x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.93x
New York City Education & News Cluster 2.54% 5.59x
Hudson Valley New York Media 2.05% 4.84x
Composition Percentage: The overlap percentage between the Carvel's audience and the Content Affinity attribute.
Index: A comparison of the Carvel's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Carvel's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female