Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 229.8 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 229.8 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 13.95% 4.80x
North Midwest State Fair Visitors 13.03% 4.48x
Kansas City Trip Planners 12.26% 4.21x
St. Louis Trip Planners 10.68% 3.68x
Iowa Hawkeyes Fans 8.89% 3.49x
Kansas City Royals Fans 7.26% 2.94x
Mowing Equipment Shoppers 7.20% 2.82x
Budget Wireless Shoppers 6.69% 2.79x
St. Louis Cardinals Fans 6.75% 2.75x
Engagement Ring Shoppers 6.23% 2.73x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Maurices.

Location Composition Index
Maurices 8.65% 7.86x
Buckle 3.67% 4.73x
Eddie Bauer 1.17% 4.31x
Carhartt 31.52% 4.07x
Lululemon 0.85% 3.87x
Victoria's Secret 3.56% 3.22x
American Eagle Outfitters 2.31% 3.21x
Lane Bryant 1.74% 3.03x
Express Outlets 0.30% 2.95x
LOFT 1.55% 2.85x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 10.07% 7.86x
South Dakota Cluster 2.96% 7.51x
Missouri Travel & Outdoors Cluster 5.06% 7.33x
Nebraska Cluster 5.62% 6.33x
Illinois News 5.26% 5.69x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 5.68x
Shoes & Accessories 0.15% 5.61x
Kansas City News 7.61% 4.11x
North Dakota Cluster 2.35% 3.90x
Book Publishers 0.07% 3.84x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female