Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 779.5 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 779.5 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 12.87% 4.82x
North Midwest State Fair Visitors 11.90% 4.36x
Kansas City Trip Planners 11.37% 4.17x
Iowa Hawkeyes Fans 8.15% 4.00x
St. Louis Trip Planners 8.30% 3.27x
Minnesota County and Local Fair Visitors 7.92% 2.81x
Kansas City Royals Fans 6.32% 2.76x
Rapid City Trip Planners 3.83% 2.54x
St. Louis Cardinals Fans 4.89% 2.49x
Competitive Wrestling Enthusiasts 6.17% 2.43x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.08% 17.28x
Maurices 16.06% 6.53x
Buckle 7.35% 4.26x
Levi Strauss 0.02% 3.70x
Carhartt 38.32% 3.47x
Eddie Bauer 2.16% 3.39x
American Eagle Outfitters 4.32% 3.14x
Calvin Klein 0.11% 3.13x
Dressbarn 3.26% 2.88x
Lululemon 1.76% 2.80x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.13% 11.38x
Iowa Cluster 10.38% 8.83x
Nebraska Cluster 5.52% 7.50x
Missouri Travel & Outdoors Cluster 3.94% 6.57x
South Dakota Cluster 2.13% 6.09x
Illinois News 5.37% 5.75x
Scuba Diving 0.02% 4.85x
Community Planning & Transportation 0.05% 4.08x
North Dakota Cluster 1.56% 3.94x
Grocery & Food Service 0.02% 3.86x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female