Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.4 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 12.33% 4.23x
North Midwest State Fair Visitors 11.20% 4.12x
Kansas City Trip Planners 11.09% 4.02x
Iowa Hawkeyes Fans 6.84% 3.33x
St. Louis Trip Planners 8.79% 3.19x
Budget Wireless Shoppers 5.37% 2.69x
Engagement Ring Shoppers 5.72% 2.64x
Kansas City Royals Fans 5.37% 2.50x
St. Louis Cardinals Fans 4.53% 2.40x
Minnesota County and Local Fair Visitors 6.73% 2.35x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 10.62x
Maurices 20.11% 4.25x
Levi Strauss 0.04% 2.78x
Buckle 9.35% 2.71x
Eddie Bauer 2.92% 2.25x
Carhartt 45.57% 2.24x
American Eagle Outfitters 5.72% 2.04x
Dressbarn 4.59% 1.92x
Lululemon 2.34% 1.78x
Chicos 4.95% 1.71x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 8.76% 7.72x
Nebraska Cluster 4.79% 6.48x
South Dakota Cluster 2.06% 6.12x
Missouri Travel & Outdoors Cluster 3.97% 6.03x
Illinois News 4.29% 4.98x
Farming & Agriculture 0.05% 4.02x
Telescopes 0.02% 3.88x
Kansas City News 5.80% 3.79x
Parenting & Children's Activities 0.03% 3.75x
Minnesota Community Business Cluster 0.07% 3.56x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male