Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 511.7 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 511.7 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 9.75% 4.21x
Kansas City Trip Planners 9.16% 4.06x
Iowa County and Local Fair Visitors 9.43% 3.90x
Kansas City Chiefs Fans 5.45% 3.31x
Professional Sound Products Researchers 4.56% 3.23x
St. Louis Trip Planners 6.75% 3.03x
Iowa Hawkeyes Fans 5.47% 2.79x
Little Rock Trip Planners 2.42% 2.14x
Kansas City Royals Fans 6.20% 2.13x
Chicago Trip Planners 2.60% 2.13x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Maurices.

Location Composition Index
Maurices 4.30% 6.88x
Buckle 2.19% 5.47x
Carhartt 0.70% 4.94x
Eddie Bauer 0.38% 4.24x
Lane Bryant 0.81% 3.51x
Dressbarn 0.93% 3.50x
Chicos 1.01% 3.19x
Mens Wearhouse 1.18% 3.06x
Journeys 1.77% 3.04x
White House Black Market 0.90% 2.94x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 6.25% 8.25x
South Dakota Cluster 1.58% 6.57x
Nebraska Cluster 3.32% 6.30x
Missouri Travel & Outdoors Cluster 3.08% 6.00x
Illinois College Sports 0.11% 5.77x
Illinois News 3.02% 5.16x
Kansas City News 5.31% 5.09x
Scuba Diving 0.02% 4.85x
Medical & Pharmaceutical Scholarship 0.03% 3.78x
Hobby Vehicles 0.03% 3.71x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female