Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 780.6 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 780.6 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 15.27% 5.42x
North Midwest State Fair Visitors 13.25% 4.94x
Kansas City Trip Planners 13.04% 4.54x
Iowa Hawkeyes Fans 10.81% 4.45x
St. Louis Trip Planners 10.75% 3.77x
Kansas City Royals Fans 8.66% 3.62x
Minnesota County and Local Fair Visitors 9.62% 3.37x
St. Louis Cardinals Fans 7.51% 3.12x
Chicago Cubs Fans 6.96% 3.04x
Budget Wireless Shoppers 7.51% 2.94x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 16.69x
Maurices 3.15% 12.60x
Buckle 3.93% 4.96x
Carhartt 30.06% 4.91x
Eddie Bauer 1.29% 4.08x
American Eagle Outfitters 2.60% 3.09x
Lane Bryant 1.91% 2.93x
Dressbarn 1.58% 2.93x
Chicos 2.05% 2.76x
Journeys 3.59% 2.63x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.39% 8.17x
Iowa Cluster 13.99% 7.58x
South Dakota Cluster 3.74% 7.54x
Nebraska Cluster 7.05% 6.60x
Illinois News 9.13% 6.38x
Missouri Travel & Outdoors Cluster 6.18% 6.24x
Missouri News Content Cluster 5.58% 4.16x
Illinois College Sports 0.05% 4.16x
Kansas City News 9.75% 4.02x
North Dakota Cluster 2.89% 3.72x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female