Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.5 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 6.61% 5.37x
Rapid City Trip Planners 3.88% 3.42x
Kansas City Royals Fans 4.34% 3.24x
Farmers 3.97% 3.06x
Tractor Shoppers 4.24% 3.03x
Mowing Equipment Shoppers 3.23% 2.85x
Cattle Industry New Readers 2.96% 2.85x
Farming Simulator Video Game Fans 3.86% 2.72x
Minnesota Twins Fans 3.30% 2.67x
Black Friday Deal Shoppers 3.36% 2.61x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.

Location Composition Index
Buckle 3.47% 5.26x
Carhartt 6.96% 5.15x
Eddie Bauer 1.39% 4.41x
Express Outlets 0.45% 3.26x
Columbia 0.67% 3.06x
American Eagle Outfitters 3.31% 2.95x
Dressbarn 2.18% 2.87x
Chicos 2.28% 2.83x
Aeropostale 1.65% 2.82x
Lane Bryant 2.34% 2.72x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 12.72% 11.11x
South Dakota Cluster 2.64% 9.09x
Illinois News 5.78% 8.40x
Nebraska Cluster 6.16% 8.31x
Missouri Travel & Outdoors Cluster 3.24% 7.29x
Farming & Agriculture 0.80% 7.06x
North Dakota Cluster 2.20% 5.21x
Kansas City News 5.86% 4.93x
Minnesota Local News Cluster 5.91% 4.32x
Canadian Construction & Renovation Research Cluster 0.01% 4.18x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female