Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 476.9 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 476.9 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 4.97% 5.23x
Tractor Shoppers 3.17% 3.57x
Kansas City Royals Fans 3.46% 3.40x
Farmers 3.09% 3.32x
Rapid City Trip Planners 2.80% 3.31x
St. Louis Cardinals Fans 2.60% 2.91x
Farming Simulator Video Game Fans 3.43% 2.81x
Chicago Cubs Fans 2.50% 2.64x
Budget Wireless Shoppers 2.32% 2.64x
Big 12 Fans 2.68% 2.50x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Carhartt.

Location Composition Index
Carhartt 8.84% 5.72x
Eddie Bauer 0.48% 5.42x
Aeropostale 1.07% 4.07x
Victoria's Secret 1.89% 3.75x
Dressbarn 0.95% 3.42x
Express Outlets 0.09% 3.41x
LOFT 0.79% 3.41x
American Eagle Outfitters 1.17% 3.13x
Hollister 0.36% 3.04x
Journeys 0.60% 2.99x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 9.39% 12.67x
South Dakota Cluster 1.91% 9.88x
Illinois News 3.94% 9.37x
Nebraska Cluster 4.03% 9.08x
Missouri Travel & Outdoors Cluster 2.74% 8.33x
Farming & Agriculture 0.66% 7.91x
Kansas City News 3.98% 5.31x
North Dakota Cluster 1.21% 4.64x
Missouri News Content Cluster 1.89% 4.27x
Minnesota Local News Cluster 3.32% 3.61x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female