Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.1 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 14.33% 6.26x
North Midwest State Fair Visitors 13.14% 5.82x
Kansas City Trip Planners 12.59% 5.23x
Iowa Hawkeyes Fans 10.20% 5.04x
Kansas City Royals Fans 8.44% 4.02x
St. Louis Trip Planners 9.20% 3.87x
Minnesota County and Local Fair Visitors 9.12% 3.74x
St. Louis Cardinals Fans 7.32% 3.48x
Chicago Cubs Fans 6.33% 3.22x
Farmers 5.77% 3.14x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Maurices.

Location Composition Index
Maurices 0.49% 11.82x
Buckle 5.70% 5.22x
Carhartt 25.12% 4.68x
Eddie Bauer 1.98% 4.33x
Levi Strauss 0.02% 4.04x
American Eagle Outfitters 3.80% 3.21x
Dressbarn 2.31% 3.18x
Johnston and Murphy 1.85% 3.17x
Lane Bryant 2.64% 3.07x
Chicos 2.92% 3.00x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.46% 9.05x
Iowa Cluster 13.55% 8.82x
Nebraska Cluster 7.47% 7.95x
Missouri Travel & Outdoors Cluster 6.23% 7.90x
South Dakota Cluster 3.15% 7.69x
Illinois News 8.24% 7.62x
Computer Printers 0.05% 5.01x
Kansas City News 9.81% 4.76x
Missouri News Content Cluster 5.18% 4.45x
North Dakota Cluster 2.67% 4.07x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female