Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.1 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 12.69% 4.54x
North Midwest State Fair Visitors 12.46% 4.36x
Kansas City Trip Planners 10.96% 4.05x
Iowa Hawkeyes Fans 7.64% 3.58x
St. Louis Trip Planners 9.99% 3.40x
Budget Wireless Shoppers 5.87% 2.82x
Engagement Ring Shoppers 6.28% 2.80x
Kansas City Royals Fans 6.02% 2.72x
St. Louis Cardinals Fans 5.04% 2.56x
Wisconsin County and Local Fair Visitors 6.89% 2.54x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 8.23x
Maurices 10.84% 4.20x
Levi Strauss 0.02% 3.39x
Buckle 4.53% 2.63x
Carhartt 29.97% 2.21x
Eddie Bauer 1.48% 2.17x
American Eagle Outfitters 2.75% 1.89x
Dressbarn 2.20% 1.78x
Express Outlets 0.51% 1.76x
Lululemon 1.13% 1.63x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 9.02% 7.80x
South Dakota Cluster 2.36% 6.96x
Missouri Travel & Outdoors Cluster 4.37% 6.56x
Nebraska Cluster 5.36% 6.45x
Illinois News 4.69% 5.38x
Farming & Agriculture 0.05% 4.10x
Kansas City News 6.24% 3.80x
Audio Clips & Sound Effects 0.01% 3.64x
Missouri News Content Cluster 3.05% 3.54x
National Parks 0.03% 3.21x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female