Explore the Caseys General Store Audience
Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 476.9 thousand unique devices whose actions qualify for the Caseys General Store audience.
INTERESTS
The Caseys General Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caseys General Store audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 4.97% | 5.23x |
| Tractor Shoppers | 3.17% | 3.57x |
| Kansas City Royals Fans | 3.46% | 3.40x |
| Farmers | 3.09% | 3.32x |
| Rapid City Trip Planners | 2.80% | 3.31x |
| St. Louis Cardinals Fans | 2.60% | 2.91x |
| Farming Simulator Video Game Fans | 3.43% | 2.81x |
| Chicago Cubs Fans | 2.50% | 2.64x |
| Budget Wireless Shoppers | 2.32% | 2.64x |
| Big 12 Fans | 2.68% | 2.50x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Curious about what else the Caseys General Store audience is interested in?
Sign Up
APPAREL RETAILERS
The Caseys General Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caseys General Store audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.84% | 5.72x |
| Eddie Bauer | 0.48% | 5.42x |
| Aeropostale | 1.07% | 4.07x |
| Victoria's Secret | 1.89% | 3.75x |
| Dressbarn | 0.95% | 3.42x |
| Express Outlets | 0.09% | 3.41x |
| LOFT | 0.79% | 3.41x |
| American Eagle Outfitters | 1.17% | 3.13x |
| Hollister | 0.36% | 3.04x |
| Journeys | 0.60% | 2.99x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Want to find more of the Caseys General Store audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 9.39% | 12.67x |
| South Dakota Cluster | 1.91% | 9.88x |
| Illinois News | 3.94% | 9.37x |
| Nebraska Cluster | 4.03% | 9.08x |
| Missouri Travel & Outdoors Cluster | 2.74% | 8.33x |
| Farming & Agriculture | 0.66% | 7.91x |
| Kansas City News | 3.98% | 5.31x |
| North Dakota Cluster | 1.21% | 4.64x |
| Missouri News Content Cluster | 1.89% | 4.27x |
| Minnesota Local News Cluster | 3.32% | 3.61x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Want to see more of the Content Affinities the Caseys General Store audience visits?
Sign Up
DEMOGRAPHICS
The Caseys General Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other demographic characteristics of the Caseys General Store audience?
Sign Up