Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.3 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 5.27% 5.30x
Tractor Shoppers 4.02% 3.54x
Mowing Equipment Shoppers 2.93% 3.34x
Kansas City Royals Fans 3.61% 3.31x
Farmers 3.65% 3.22x
Rapid City Trip Planners 3.20% 3.21x
Farming Simulator Video Game Fans 3.37% 2.77x
Cattle Industry New Readers 2.53% 2.76x
Farming Real Estate Researchers 0.62% 2.71x
Budget Wireless Shoppers 2.90% 2.68x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Carhartt.

Location Composition Index
Carhartt 11.60% 5.33x
Buckle 1.84% 5.27x
Eddie Bauer 1.25% 5.11x
Aeropostale 1.87% 4.08x
American Eagle Outfitters 2.87% 3.48x
Express Outlets 0.35% 3.35x
Columbia 0.63% 3.35x
Kate Spade 0.81% 3.13x
Madewell 0.88% 3.04x
Victoria's Secret 3.52% 3.01x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 10.11% 11.91x
South Dakota Cluster 2.13% 10.25x
Missouri Travel & Outdoors Cluster 2.84% 8.66x
Nebraska Cluster 4.82% 8.65x
Illinois News 4.15% 8.36x
Farming & Agriculture 0.66% 7.59x
Kansas City News 4.60% 5.08x
North Dakota Cluster 1.47% 4.85x
Minnesota Local News Cluster 3.99% 4.00x
Arkansas News 1.21% 3.76x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female