Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.7 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 12.68% 5.58x
North Midwest State Fair Visitors 12.05% 5.28x
Iowa Hawkeyes Fans 7.95% 3.67x
Wisconsin County and Local Fair Visitors 7.61% 3.05x
Tractor Shoppers 6.11% 2.69x
Kansas City Royals Fans 5.95% 2.58x
Mowing Equipment Shoppers 4.97% 2.55x
Rapid City Trip Planners 5.21% 2.53x
Black Friday Deal Shoppers 5.35% 2.37x
Farmers 5.27% 2.34x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.

Location Composition Index
Buckle 4.83% 4.91x
Eddie Bauer 1.65% 3.87x
Carhartt 0.40% 3.75x
Express Outlets 0.55% 2.95x
Dressbarn 2.45% 2.85x
Columbia 0.72% 2.78x
Chicos 2.62% 2.78x
American Eagle Outfitters 3.81% 2.71x
Lane Bryant 2.44% 2.70x
Johnston and Murphy 3.75% 2.50x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 11.04% 8.68x
Illinois News 6.49% 8.08x
Nebraska Cluster 5.86% 7.37x
South Dakota Cluster 2.52% 7.37x
Missouri Travel & Outdoors Cluster 3.89% 7.32x
Farming & Agriculture 0.73% 6.40x
As Seen On TV Products 0.02% 5.57x
Kansas City News 6.43% 4.67x
North Dakota Cluster 2.11% 4.38x
Texas Off-Roading 0.03% 4.31x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female