Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 605.9 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 605.9 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 13.40% 4.67x
North Midwest State Fair Visitors 13.02% 4.61x
Kansas City Trip Planners 12.63% 4.32x
Iowa Hawkeyes Fans 10.22% 4.25x
St. Louis Trip Planners 9.99% 3.56x
Minnesota County and Local Fair Visitors 9.45% 3.23x
Kansas City Royals Fans 7.88% 3.22x
St. Louis Cardinals Fans 6.71% 2.90x
Chicago Cubs Fans 6.52% 2.87x
Budget Wireless Shoppers 7.54% 2.87x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Maurices.

Location Composition Index
Maurices 8.23% 6.39x
Levi Strauss 0.03% 4.32x
Buckle 2.66% 4.31x
Carhartt 37.48% 3.50x
Eddie Bauer 0.88% 3.32x
American Eagle Outfitters 1.70% 2.88x
Lululemon 0.78% 2.83x
Victoria's Secret 2.33% 2.51x
Express Outlets 0.25% 2.35x
Express 1.48% 2.34x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 12.42% 6.78x
South Dakota Cluster 3.78% 6.27x
Missouri Travel & Outdoors Cluster 5.95% 6.03x
Illinois News 7.96% 5.67x
Nebraska Cluster 6.12% 5.58x
Farming & Agriculture 0.21% 4.69x
Missouri News Content Cluster 5.41% 3.99x
Chat Rooms 0.03% 3.61x
Kansas City News 8.61% 3.48x
North Dakota Cluster 2.75% 3.46x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female