Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 224.3 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 9.94% 5.12x
Chicago Cubs Fans 4.42% 4.17x
Travel Insurance and Safety Researchers 5.52% 4.15x
Ikea Enthusiasts 4.42% 4.03x
Iowa Hawkeyes Fans 4.97% 3.98x
North Midwest State Fair Visitors 6.63% 3.83x
Wisconsin County and Local Fair Visitors 7.18% 3.65x
Chicago Trip Planners 3.87% 3.29x
St. Louis Cardinals Fans 3.31% 3.11x
Minnesota County and Local Fair Visitors 5.52% 2.88x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 17.51x
Maurices 8.91% 8.41x
Levi Strauss 0.02% 7.77x
Buckle 4.27% 6.13x
Ralph Lauren 0.66% 5.23x
Lululemon 1.23% 5.16x
Eddie Bauer 1.42% 4.80x
Carhartt 33.84% 4.52x
American Apparel 0.36% 3.37x
Forever 21 1.23% 3.32x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 4.97% 8.68x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 5.68x
Chicago Cluster 3.87% 5.34x
Nebraska Cluster 2.21% 5.32x
Illinois News 2.76% 5.02x
Missouri Travel & Outdoors Cluster 1.66% 4.34x
Minnesota Community Business Cluster 0.40% 4.13x
Muscle Cars 2.21% 4.10x
Book Publishers 0.07% 3.84x
Minecraft Video Game Players 1.10% 3.78x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male