Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.7 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 13.39% 5.34x
North Midwest State Fair Visitors 12.55% 5.17x
Iowa Hawkeyes Fans 8.57% 3.79x
Kansas City Royals Fans 6.51% 2.76x
Wisconsin County and Local Fair Visitors 7.07% 2.72x
Tractor Shoppers 5.88% 2.54x
Rapid City Trip Planners 5.38% 2.46x
Mowing Equipment Shoppers 5.02% 2.42x
Farming Simulator Video Game Fans 6.02% 2.30x
St. Louis Cardinals Fans 5.04% 2.26x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.

Location Composition Index
Buckle 5.34% 4.77x
Eddie Bauer 1.76% 3.75x
Carhartt 0.37% 3.67x
Dressbarn 2.59% 2.86x
Express Outlets 0.54% 2.76x
Chicos 2.80% 2.71x
American Eagle Outfitters 4.02% 2.71x
Lane Bryant 2.51% 2.71x
Johnston and Murphy 5.06% 2.63x
Columbia 0.70% 2.57x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 11.33% 8.49x
Missouri Travel & Outdoors Cluster 4.01% 7.71x
Illinois News 5.84% 7.32x
South Dakota Cluster 2.63% 7.22x
Nebraska Cluster 5.62% 6.87x
Farming & Agriculture 0.68% 6.66x
Texas Off-Roading 0.04% 5.16x
Kansas City News 6.80% 4.89x
As Seen On TV Products 0.01% 4.35x
North Dakota Cluster 2.03% 4.18x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female