Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 506.3 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 506.3 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 9.53% 4.02x
Kansas City Trip Planners 9.22% 4.00x
Iowa County and Local Fair Visitors 10.34% 3.97x
Iowa Hawkeyes Fans 6.03% 3.52x
St. Louis Trip Planners 7.04% 3.09x
Wisconsin County and Local Fair Visitors 6.10% 2.44x
Kansas City Royals Fans 4.80% 2.38x
Speedway Event Enthusiasts 4.23% 2.28x
St. Louis Cardinals Fans 3.80% 2.25x
Chicago Cubs Fans 3.67% 2.23x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 16.53x
Maurices 5.95% 6.77x
Buckle 2.68% 4.88x
Carhartt 15.38% 4.61x
Eddie Bauer 0.73% 3.64x
Dressbarn 1.11% 3.19x
Mens Wearhouse 1.78% 2.96x
American Eagle Outfitters 1.45% 2.94x
Lane Bryant 1.10% 2.73x
Chicos 1.22% 2.70x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 6.80% 7.65x
Nebraska Cluster 4.03% 7.12x
Missouri Travel & Outdoors Cluster 2.83% 6.04x
South Dakota Cluster 1.59% 5.86x
Illinois News 3.47% 4.90x
Scuba Diving 0.02% 4.85x
Kansas City News 4.92% 4.19x
Canada Tourism Research Cluster 0.03% 3.95x
Medical & Pharmaceutical Scholarship 0.03% 3.78x
Mobile Industry Information 0.03% 3.29x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female