Explore the Caseys General Store Audience
Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Caseys General Store audience.
INTERESTS
The Caseys General Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 12.68% | 5.58x |
| North Midwest State Fair Visitors | 12.05% | 5.28x |
| Iowa Hawkeyes Fans | 7.95% | 3.67x |
| Wisconsin County and Local Fair Visitors | 7.61% | 3.05x |
| Tractor Shoppers | 6.11% | 2.69x |
| Kansas City Royals Fans | 5.95% | 2.58x |
| Mowing Equipment Shoppers | 4.97% | 2.55x |
| Rapid City Trip Planners | 5.21% | 2.53x |
| Black Friday Deal Shoppers | 5.35% | 2.37x |
| Farmers | 5.27% | 2.34x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
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APPAREL RETAILERS
The Caseys General Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.83% | 4.91x |
| Eddie Bauer | 1.65% | 3.87x |
| Carhartt | 0.40% | 3.75x |
| Express Outlets | 0.55% | 2.95x |
| Dressbarn | 2.45% | 2.85x |
| Columbia | 0.72% | 2.78x |
| Chicos | 2.62% | 2.78x |
| American Eagle Outfitters | 3.81% | 2.71x |
| Lane Bryant | 2.44% | 2.70x |
| Johnston and Murphy | 3.75% | 2.50x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 11.04% | 8.68x |
| Illinois News | 6.49% | 8.08x |
| Nebraska Cluster | 5.86% | 7.37x |
| South Dakota Cluster | 2.52% | 7.37x |
| Missouri Travel & Outdoors Cluster | 3.89% | 7.32x |
| Farming & Agriculture | 0.73% | 6.40x |
| As Seen On TV Products | 0.02% | 5.57x |
| Kansas City News | 6.43% | 4.67x |
| North Dakota Cluster | 2.11% | 4.38x |
| Texas Off-Roading | 0.03% | 4.31x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
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DEMOGRAPHICS
The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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