Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.4 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 12.73% 5.71x
Iowa County and Local Fair Visitors 11.85% 5.46x
Iowa Hawkeyes Fans 7.95% 3.84x
Kansas City Royals Fans 7.23% 3.39x
Wisconsin County and Local Fair Visitors 6.92% 2.94x
Mowing Equipment Shoppers 4.90% 2.83x
Tractor Shoppers 5.15% 2.75x
Farmers 4.90% 2.73x
St. Louis Cardinals Fans 5.58% 2.65x
Rapid City Trip Planners 4.43% 2.56x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.

Location Composition Index
Buckle 6.06% 5.05x
Carhartt 20.11% 4.51x
Eddie Bauer 2.18% 4.10x
Johnston and Murphy 4.01% 3.14x
American Eagle Outfitters 4.07% 3.09x
Dressbarn 2.59% 3.04x
Lane Bryant 2.83% 2.94x
Chicos 3.20% 2.89x
Journeys 4.86% 2.63x
Old Navy 4.81% 2.46x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Illinois News.

Content Affinity Composition Index
Illinois News 6.51% 8.17x
Iowa Cluster 10.96% 8.12x
Missouri Travel & Outdoors Cluster 4.43% 8.04x
Farming & Agriculture 0.44% 7.42x
Nebraska Cluster 6.22% 7.39x
South Dakota Cluster 2.53% 7.15x
Kansas City News 8.18% 4.83x
Missouri News Content Cluster 3.92% 4.39x
North Dakota Cluster 2.23% 4.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.82x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female