Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 936 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 936 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 5.47% 5.37x
Tractor Shoppers 3.87% 3.54x
Kansas City Royals Fans 4.09% 3.43x
Rapid City Trip Planners 3.46% 3.41x
Mowing Equipment Shoppers 3.02% 3.25x
Farmers 3.58% 3.11x
Farming Simulator Video Game Fans 4.43% 2.94x
Cattle Industry New Readers 2.90% 2.88x
Black Friday Deal Shoppers 3.35% 2.71x
Minnesota Twins Fans 2.70% 2.65x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Carhartt.

Location Composition Index
Carhartt 14.82% 5.20x
Eddie Bauer 0.86% 5.13x
Aeropostale 1.90% 4.28x
American Eagle Outfitters 2.55% 3.41x
Victoria's Secret 3.12% 3.16x
Hollister 0.74% 3.16x
Dressbarn 1.72% 3.14x
Express Outlets 0.16% 3.05x
Ralph Lauren 0.30% 3.05x
Journeys 1.15% 2.87x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 10.93% 12.50x
South Dakota Cluster 2.16% 10.06x
Nebraska Cluster 4.65% 9.09x
Illinois News 4.29% 8.94x
Missouri Travel & Outdoors Cluster 2.89% 8.31x
Farming & Agriculture 0.72% 8.12x
Kansas City News 4.59% 5.21x
North Dakota Cluster 1.52% 5.13x
Illinois College Sports 0.17% 4.78x
Missouri News Content Cluster 2.08% 4.27x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female