Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 541.3 Thousand Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 541.3 thousand unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 12.53% 4.36x
North Midwest State Fair Visitors 12.40% 4.33x
Kansas City Trip Planners 11.36% 3.88x
Iowa Hawkeyes Fans 8.57% 3.42x
St. Louis Trip Planners 9.22% 3.18x
Kansas City Royals Fans 6.72% 2.71x
Minnesota County and Local Fair Visitors 7.88% 2.70x
Engagement Ring Shoppers 6.22% 2.62x
Wisconsin County and Local Fair Visitors 7.99% 2.61x
Budget Wireless Shoppers 6.28% 2.60x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 13.90x
Maurices 9.84% 7.21x
Levi Strauss 0.03% 4.86x
Buckle 3.67% 4.72x
Carhartt 37.62% 3.85x
Eddie Bauer 1.13% 3.45x
American Eagle Outfitters 2.25% 2.99x
Lululemon 0.87% 2.96x
Victoria's Secret 3.28% 2.81x
Express Outlets 0.35% 2.65x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 9.04% 6.97x
South Dakota Cluster 2.89% 6.76x
Missouri Travel & Outdoors Cluster 4.27% 6.37x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 6.18x
Nebraska Cluster 4.89% 5.68x
Illinois News 5.54% 5.35x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 4.19x
Trucks 0.19% 3.77x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.72x
Kansas City News 6.47% 3.65x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female