Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.6 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 13.32% 5.46x
North Midwest State Fair Visitors 12.93% 5.46x
Iowa Hawkeyes Fans 8.80% 4.11x
Kansas City Royals Fans 6.47% 3.05x
Wisconsin County and Local Fair Visitors 7.10% 2.88x
Rapid City Trip Planners 5.50% 2.80x
Tractor Shoppers 5.70% 2.80x
Mowing Equipment Shoppers 5.03% 2.73x
Farmers 5.30% 2.66x
St. Louis Cardinals Fans 5.55% 2.61x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.

Location Composition Index
Buckle 5.59% 4.85x
Carhartt 9.38% 4.47x
Eddie Bauer 2.06% 3.81x
Dressbarn 2.90% 3.04x
Johnston and Murphy 5.65% 2.94x
Lane Bryant 2.77% 2.86x
American Eagle Outfitters 4.54% 2.78x
Chicos 3.18% 2.78x
Express Outlets 0.58% 2.67x
Journeys 3.65% 2.53x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 11.18% 9.10x
Missouri Travel & Outdoors Cluster 4.17% 8.22x
Illinois News 6.24% 8.01x
Nebraska Cluster 6.03% 7.62x
South Dakota Cluster 2.82% 7.60x
Rural Living 0.03% 6.58x
Farming & Agriculture 0.47% 6.20x
Kansas City News 6.89% 4.98x
North Dakota Cluster 2.41% 4.85x
Missouri News Content Cluster 3.73% 4.38x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female