Dstillery Audiences

CASEYS GENERAL STORE

Audience Size: 1.5 Million Devices

Explore the Caseys General Store Audience

Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Caseys General Store audience.

Dstillery Crafted Audiences

INTERESTS

The Caseys General Store audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caseys General Store audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 12.46% 5.34x
Iowa County and Local Fair Visitors 12.07% 5.34x
Iowa Hawkeyes Fans 7.97% 3.73x
Kansas City Royals Fans 6.80% 3.08x
Tractor Shoppers 5.64% 2.84x
Wisconsin County and Local Fair Visitors 6.79% 2.83x
Mowing Equipment Shoppers 4.91% 2.71x
Farmers 5.11% 2.57x
Rapid City Trip Planners 4.71% 2.47x
Budget Wireless Shoppers 5.01% 2.37x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caseys General Store audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caseys General Store audience is Buckle.

Location Composition Index
Buckle 6.26% 5.04x
Carhartt 16.52% 4.52x
Eddie Bauer 2.29% 4.05x
Johnston and Murphy 5.42% 3.18x
Dressbarn 2.96% 3.17x
American Eagle Outfitters 4.65% 3.01x
Lane Bryant 3.04% 2.99x
Chicos 3.38% 2.92x
Journeys 4.72% 2.62x
Express Outlets 0.59% 2.53x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 10.33% 8.73x
Missouri Travel & Outdoors Cluster 4.08% 8.49x
Illinois News 5.79% 7.99x
Nebraska Cluster 5.51% 7.35x
Farming & Agriculture 0.43% 6.55x
South Dakota Cluster 2.12% 6.45x
Texas Off-Roading 0.03% 6.00x
Kansas City News 6.56% 4.78x
Missouri News Content Cluster 3.47% 4.28x
North Dakota Cluster 2.01% 4.13x
Composition Percentage: The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female