Explore the Caseys General Store Audience
Below you'll find more information about the Caseys General Store audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Caseys General Store audience.
INTERESTS
The Caseys General Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caseys General Store audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 9.94% | 5.12x |
| Chicago Cubs Fans | 4.42% | 4.17x |
| Travel Insurance and Safety Researchers | 5.52% | 4.15x |
| Ikea Enthusiasts | 4.42% | 4.03x |
| Iowa Hawkeyes Fans | 4.97% | 3.98x |
| North Midwest State Fair Visitors | 6.63% | 3.83x |
| Wisconsin County and Local Fair Visitors | 7.18% | 3.65x |
| Chicago Trip Planners | 3.87% | 3.29x |
| St. Louis Cardinals Fans | 3.31% | 3.11x |
| Minnesota County and Local Fair Visitors | 5.52% | 2.88x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Interest attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
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APPAREL RETAILERS
The Caseys General Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caseys General Store audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 17.51x |
| Maurices | 8.91% | 8.41x |
| Levi Strauss | 0.02% | 7.77x |
| Buckle | 4.27% | 6.13x |
| Ralph Lauren | 0.66% | 5.23x |
| Lululemon | 1.23% | 5.16x |
| Eddie Bauer | 1.42% | 4.80x |
| Carhartt | 33.84% | 4.52x |
| American Apparel | 0.36% | 3.37x |
| Forever 21 | 1.23% | 3.32x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Location attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caseys General Store audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 4.97% | 8.68x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.05% | 5.68x |
| Chicago Cluster | 3.87% | 5.34x |
| Nebraska Cluster | 2.21% | 5.32x |
| Illinois News | 2.76% | 5.02x |
| Missouri Travel & Outdoors Cluster | 1.66% | 4.34x |
| Minnesota Community Business Cluster | 0.40% | 4.13x |
| Muscle Cars | 2.21% | 4.10x |
| Book Publishers | 0.07% | 3.84x |
| Minecraft Video Game Players | 1.10% | 3.78x |
Composition Percentage:
The overlap percentage between the Caseys General Store audience and the Content Affinity attribute.
Index: A comparison of the Caseys General Store audience to the internet population.
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DEMOGRAPHICS
The Caseys General Store audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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