Explore the Casinos Audience
Below you'll find more information about the Casinos audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Casinos audience.
INTERESTS
The Casinos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casinos audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 6.66% | 2.42x |
| Poker Card Game Hobbyists | 2.87% | 2.21x |
| Las Vegas Nightlife Researchers | 3.05% | 2.10x |
| Tahoe Skiers and Snowboarders | 2.40% | 2.03x |
| Hard Rock Hotel & Casino Trip Planners | 2.55% | 2.02x |
| California Skiers and Snowboarders | 2.45% | 1.90x |
| Horse Race Enthusiasts | 1.94% | 1.85x |
| Miami Heat Fans | 0.02% | 1.74x |
| Oakland Raiders Fans | 1.35% | 1.49x |
| Phoenix Trip Planners | 1.50% | 1.47x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Interest attribute.
Index: A comparison of the Casinos audience to the internet population.
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APPAREL RETAILERS
The Casinos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casinos audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.30% | 2.81x |
| Gymboree | 0.63% | 2.10x |
| Michael Kors | 0.25% | 2.10x |
| J. Crew | 0.84% | 1.97x |
| The North Face | 0.49% | 1.89x |
| LL Bean | 0.09% | 1.89x |
| Free People | 0.06% | 1.87x |
| Banana Republic | 0.93% | 1.83x |
| Lululemon | 0.13% | 1.78x |
| Club Monaco | 0.19% | 1.78x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Location attribute.
Index: A comparison of the Casinos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casinos audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 3.64% | 6.21x |
| Tahoe & Reno Tourism | 1.02% | 6.07x |
| Canada Tourism Research Cluster | 0.13% | 3.56x |
| Horse Racing | 0.27% | 2.82x |
| Canadian Lifestyle | 0.09% | 2.54x |
| Canadian Auto | 0.04% | 2.26x |
| Canada General Information Seeker Cluster | 0.18% | 2.23x |
| Canada Culture and Tourism | 0.05% | 2.20x |
| New Jersey Travel Location Cluster | 0.83% | 2.16x |
| Canadian Healthcare | 0.05% | 2.10x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Content Affinity attribute.
Index: A comparison of the Casinos audience to the internet population.
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DEMOGRAPHICS
The Casinos audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999
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