Explore the Casinos Audience
Below you'll find more information about the Casinos audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Casinos audience.
INTERESTS
The Casinos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casinos audience is Las Vegas Hotel Researchers.
| Interest | Composition | Index |
| Las Vegas Hotel Researchers | 3.29% | 2.49x |
| Las Vegas Trip Planners | 6.99% | 2.29x |
| Poker Card Game Hobbyists | 2.74% | 2.14x |
| Sports Gamblers | 2.19% | 1.93x |
| Las Vegas Nightlife Researchers | 3.36% | 1.85x |
| Horse Race Enthusiasts | 1.91% | 1.82x |
| Hard Rock Hotel & Casino Trip Planners | 2.18% | 1.79x |
| Tahoe Skiers and Snowboarders | 2.21% | 1.69x |
| Oakland Raiders Fans | 1.55% | 1.60x |
| Los Angeles Dodgers Fans | 1.81% | 1.54x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Interest attribute.
Index: A comparison of the Casinos audience to the internet population.
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APPAREL RETAILERS
The Casinos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casinos audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.98% | 7.62x |
| Joe's Jeans | 0.50% | 6.71x |
| Topshop | 0.13% | 6.06x |
| Tommy Bahama | 2.11% | 5.96x |
| Lorna Jane | 0.47% | 5.65x |
| Hugo Boss | 2.30% | 5.54x |
| Calvin Klein | 0.68% | 5.39x |
| Armani | 2.14% | 5.27x |
| Express Outlets | 0.51% | 5.12x |
| Michael Kors | 1.56% | 4.78x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Location attribute.
Index: A comparison of the Casinos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casinos audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 4.08% | 5.76x |
| Tahoe & Reno Tourism | 0.95% | 4.97x |
| Flags & Trump | 0.02% | 3.87x |
| Horse Racing | 0.36% | 2.98x |
| Bowling | 0.19% | 2.73x |
| Winnipeg Canada News | 0.03% | 2.59x |
| Toronto Tourism | 0.01% | 2.31x |
| New Jersey Travel Location Cluster | 0.75% | 2.23x |
| Canada Shopping - General Commerce | 0.04% | 2.21x |
| Scientology | 0.02% | 2.18x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Content Affinity attribute.
Index: A comparison of the Casinos audience to the internet population.
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DEMOGRAPHICS
The Casinos audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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