Explore the Casinos Audience
Below you'll find more information about the Casinos audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Casinos audience.
INTERESTS
The Casinos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casinos audience is Las Vegas Hotel Researchers.
| Interest | Composition | Index |
| Las Vegas Hotel Researchers | 3.18% | 2.70x |
| Las Vegas Trip Planners | 6.60% | 2.30x |
| Poker Card Game Hobbyists | 2.59% | 2.12x |
| Las Vegas Nightlife Researchers | 3.11% | 1.93x |
| Hard Rock Hotel & Casino Trip Planners | 2.60% | 1.88x |
| Tahoe Skiers and Snowboarders | 2.48% | 1.87x |
| Rodeo Enthusiasts | 2.27% | 1.80x |
| Getting Off the Grid Travelers | 0.03% | 1.77x |
| Sports Gamblers | 1.73% | 1.74x |
| Work Hard, Play Hard Travelers | 0.02% | 1.71x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Interest attribute.
Index: A comparison of the Casinos audience to the internet population.
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APPAREL RETAILERS
The Casinos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casinos audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.74% | 7.05x |
| Joe's Jeans | 0.37% | 6.41x |
| Lorna Jane | 0.43% | 5.30x |
| Tommy Bahama | 1.60% | 5.29x |
| Calvin Klein | 0.60% | 5.28x |
| Express Outlets | 0.29% | 5.24x |
| Armani | 1.35% | 5.17x |
| Hugo Boss | 1.37% | 4.92x |
| Kate Spade | 1.07% | 4.88x |
| Columbia | 0.60% | 4.63x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Location attribute.
Index: A comparison of the Casinos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casinos audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 1.14% | 5.87x |
| Las Vegas Hotels | 3.54% | 5.57x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.92x |
| Horse Racing | 0.24% | 2.78x |
| Environmentally Friendly Cars | 0.01% | 2.71x |
| Saskatchewan Media & Retail Cluster | 0.01% | 2.71x |
| New Jersey Travel Location Cluster | 0.81% | 2.39x |
| Bowling | 0.15% | 2.28x |
| New Mexico News | 0.71% | 2.10x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.07x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Content Affinity attribute.
Index: A comparison of the Casinos audience to the internet population.
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DEMOGRAPHICS
The Casinos audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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