Explore the Casinos Audience
Below you'll find more information about the Casinos audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Casinos audience.
INTERESTS
The Casinos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casinos audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 8.38% | 2.61x |
| Las Vegas Hotel Researchers | 5.58% | 2.31x |
| Las Vegas Nightlife Researchers | 5.35% | 1.81x |
| South West State Fair Visitors | 4.21% | 1.79x |
| Poker Card Game Hobbyists | 4.19% | 1.78x |
| California Skiers and Snowboarders | 3.76% | 1.66x |
| Tahoe Skiers and Snowboarders | 4.01% | 1.64x |
| Hard Rock Hotel & Casino Trip Planners | 3.87% | 1.59x |
| Horse Race Enthusiasts | 3.28% | 1.52x |
| Harley Davidson Shoppers | 3.64% | 1.50x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Interest attribute.
Index: A comparison of the Casinos audience to the internet population.
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APPAREL RETAILERS
The Casinos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casinos audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.43% | 7.01x |
| Saint Laurent Paris | 0.87% | 5.85x |
| Tommy Bahama | 2.62% | 5.53x |
| Topshop | 0.39% | 5.41x |
| Hugo Boss | 2.94% | 4.95x |
| Kate Spade | 1.97% | 4.47x |
| Lorna Jane | 0.34% | 4.45x |
| Coach | 4.32% | 4.43x |
| Express Outlets | 0.81% | 4.32x |
| Calvin Klein | 0.38% | 4.27x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Location attribute.
Index: A comparison of the Casinos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casinos audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 6.09% | 6.40x |
| Tahoe & Reno Tourism | 1.21% | 5.39x |
| Canadian Real Estate Researcher Cluster | 0.03% | 3.55x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.67x |
| Toronto Tourism | 0.03% | 2.67x |
| New Mexico News | 1.45% | 2.61x |
| Horse Racing | 0.41% | 2.42x |
| Bowling | 0.19% | 2.31x |
| Southern California Cluster | 0.12% | 2.16x |
| New Jersey Travel Location Cluster | 0.97% | 2.10x |
Composition Percentage:
The overlap percentage between the Casinos audience and the Content Affinity attribute.
Index: A comparison of the Casinos audience to the internet population.
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DEMOGRAPHICS
The Casinos audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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