Dstillery Audiences

CASPER

Audience Size: 15.4 Thousand Devices

Explore the Casper Audience

Below you'll find more information about the Casper audience, broken down in different categories based on their digital and physical behaviors. These are 15.4 thousand unique devices whose actions qualify for the Casper audience.

Dstillery Crafted Audiences

INTERESTS

The Casper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casper audience is Malaysian Food Enthusiasts.

Interest Composition Index
Malaysian Food Enthusiasts 6.49% 5.68x
Denver Trip Planners 6.49% 4.23x
Colorado County and Local Fair Visitors 8.11% 4.22x
Home Kitchen Chefs 3.78% 4.20x
Healthy Snacks Shoppers 4.32% 4.04x
Quarantine Planners 2.70% 3.82x
Cooking Show Fans 3.78% 3.82x
Plant Based & Vegan Food Recipe Shoppers 3.24% 3.80x
Supermarket Shoppers 3.78% 3.73x
Travel Researchers 4.86% 3.71x
Composition Percentage: The overlap percentage between the Casper audience and the Interest attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casper audience is Express Outlets.

Location Composition Index
Express Outlets 1.03% 3.62x
Eddie Bauer 1.93% 2.87x
REI 0.83% 2.80x
Kate Spade 1.31% 2.59x
American Apparel 0.69% 2.53x
Abercrombie & Fitch 0.31% 2.31x
Patagonia 0.28% 2.29x
Banana Republic 3.24% 2.23x
Anthropologie 1.45% 2.23x
Lorna Jane 0.31% 2.22x
Composition Percentage: The overlap percentage between the Casper audience and the Location attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casper audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 4.32% 8.44x
Magic & Games 1.62% 4.88x
US Cycling 2.10% 4.34x
Arts & Crafts 0.14% 3.73x
Community Planning & Transportation 0.16% 3.72x
Gun Enthusiast - Hunting & Self Defense 1.62% 3.68x
Latin American News 1.08% 3.54x
Recreational Vehicles 3.24% 3.54x
Baby Names 1.62% 3.53x
Connecticut News 4.32% 3.48x
Composition Percentage: The overlap percentage between the Casper audience and the Content Affinity attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casper audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female