Dstillery Audiences

CASPER

Audience Size: 22.3 Thousand Devices

Explore the Casper Audience

Below you'll find more information about the Casper audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 thousand unique devices whose actions qualify for the Casper audience.

Dstillery Crafted Audiences

INTERESTS

The Casper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casper audience is New Years Resolution Researchers.

Interest Composition Index
New Years Resolution Researchers 4.55% 4.84x
North East State Fair Visitors 8.52% 4.84x
Quarantine Planners 2.84% 4.83x
Home Design and Living Publication Readers 2.84% 4.54x
Professional Medical Journal Readers 3.41% 4.19x
Healthy Snacks Shoppers 3.98% 3.99x
UConn Huskies Fans 3.41% 3.91x
Ride Share Drivers 5.68% 3.84x
Nutrition Conscious Eaters 2.27% 3.78x
Healthy Eaters 2.27% 3.78x
Composition Percentage: The overlap percentage between the Casper audience and the Interest attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casper audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.26% 5.72x
Topshop 0.27% 4.64x
Express Outlets 2.35% 4.31x
Coach 5.10% 3.41x
Eddie Bauer 3.75% 2.86x
Charlotte Russe 0.65% 2.58x
Aeropostale 7.27% 2.43x
Lululemon 3.18% 2.40x
Lorna Jane 0.44% 2.39x
Calvin Klein 0.17% 2.38x
Composition Percentage: The overlap percentage between the Casper audience and the Location attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casper audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 6.82% 7.08x
Colorado Cluster 3.41% 7.03x
Phoenix News 3.98% 4.17x
Kansas City News 5.68% 3.82x
Arts & Crafts 0.14% 3.73x
Community Planning & Transportation 0.16% 3.72x
Coupons & Family 1.14% 3.55x
Latin American News 1.08% 3.54x
Grocery & Food Service 0.39% 3.29x
Motorcycle Racing Researchers 0.16% 3.15x
Composition Percentage: The overlap percentage between the Casper audience and the Content Affinity attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casper audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female