Dstillery Audiences

CASPER

Audience Size: 22.7 Thousand Devices

Explore the Casper Audience

Below you'll find more information about the Casper audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Casper audience.

Dstillery Crafted Audiences

INTERESTS

The Casper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casper audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 8.51% 5.56x
Quarantine Planners 3.72% 4.71x
North East State Fair Visitors 7.98% 4.11x
Summer Festivals and Fairs Visitors 7.45% 3.14x
Chandelier and Lamp Shoppers 5.32% 2.95x
Vermont Trip Planners 4.26% 2.90x
Fundraising Advocates 4.79% 2.80x
Crafting Enthusiasts 3.72% 2.67x
Credit Cards Rewards Researchers 4.79% 2.63x
Pontoon Boat Researchers 6.91% 2.61x
Composition Percentage: The overlap percentage between the Casper audience and the Interest attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casper audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.16% 7.95x
Eddie Bauer 2.51% 6.57x
Buckle 4.81% 5.09x
REI 1.07% 4.97x
Calvin Klein 0.25% 4.78x
Coach 2.88% 4.73x
Maurices 0.74% 4.54x
LL Bean 0.41% 4.44x
Brooks Brothers 1.97% 4.39x
Express Outlets 0.66% 4.38x
Composition Percentage: The overlap percentage between the Casper audience and the Location attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casper audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 2.13% 5.94x
Colorado Cluster 4.79% 5.40x
Car Enthusiasts 2.66% 5.08x
Medical & Pharmaceutical Scholarship 1.60% 4.98x
Connecticut News 9.04% 4.09x
Philanthropy - Charities & Fundraising 1.10% 3.94x
Arts & Crafts 0.14% 3.73x
Community Planning & Transportation 0.16% 3.72x
Meeting Planning & Hotels 0.16% 3.63x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.10% 3.61x
Composition Percentage: The overlap percentage between the Casper audience and the Content Affinity attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casper audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male