Dstillery Audiences

CASPER

Audience Size: 14.6 Thousand Devices

Explore the Casper Audience

Below you'll find more information about the Casper audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Casper audience.

Dstillery Crafted Audiences

INTERESTS

The Casper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casper audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 6.09% 8.88x
Realtors & Real Estate Researchers 3.48% 5.36x
Colorado Skiers and Snowboarders 8.70% 5.28x
Masters in Management Researchers 6.09% 5.20x
Unemployment Benefit Researchers 5.22% 5.20x
Colorado County and Local Fair Visitors 10.43% 4.94x
Accounting & CPA Continuing Education Researchers 8.70% 4.93x
NFL Fans 9.57% 4.92x
Pittsburgh Steelers Fans 8.70% 4.76x
Career Focused Individuals 2.61% 4.72x
Composition Percentage: The overlap percentage between the Casper audience and the Interest attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casper audience is Dressbarn.

Location Composition Index
Dressbarn 5.87% 5.46x
Ralph Lauren 1.27% 4.63x
Express Outlets 0.93% 4.32x
Coach 2.74% 4.22x
Kate Spade 1.73% 4.21x
Eddie Bauer 2.54% 4.14x
Jos A. Bank Clothiers 3.94% 3.66x
Madewell 1.27% 3.58x
Chicos 4.80% 3.57x
Aeropostale 4.94% 3.56x
Composition Percentage: The overlap percentage between the Casper audience and the Location attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casper audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 7.83% 12.42x
Kansas City News 7.83% 5.08x
Tennessee Cluster 5.34% 5.00x
Sports News & Apparel 2.61% 4.75x
Connecticut News 4.35% 4.15x
Philadelphia Cluster 3.48% 3.77x
Car Enthusiasts 1.53% 3.74x
Arts & Crafts 0.14% 3.73x
Community Planning & Transportation 0.16% 3.72x
Detroit News 3.48% 3.66x
Composition Percentage: The overlap percentage between the Casper audience and the Content Affinity attribute.
Index: A comparison of the Casper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casper audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male