Dstillery Audiences

CENTRAL MARKET

Audience Size: 24.1 Thousand Devices

Explore the Central Market Audience

Below you'll find more information about the Central Market audience, broken down in different categories based on their digital and physical behaviors. These are 24.1 thousand unique devices whose actions qualify for the Central Market audience.

Dstillery Crafted Audiences

INTERESTS

The Central Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Market audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 16.93% 6.95x
Dallas Mavericks Fans 11.49% 6.80x
Texas Energy Providers 13.72% 6.78x
Southern Central Voters 11.42% 6.76x
Texas AM Aggies Fans 10.50% 6.16x
Dallas Cowboys Fans 12.34% 6.05x
Billiards Enthusiasts 10.50% 5.43x
Texas Trip Planners 11.57% 5.23x
Scuba Diving Enthusiasts 9.04% 5.09x
Houston Trip Planners 11.49% 4.97x
Composition Percentage: The overlap percentage between the Central Market audience and the Interest attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Market audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.47% 32.73x
Bonobos 3.43% 16.02x
REI 4.27% 14.15x
Tommy Bahama 5.53% 12.79x
Jos A. Bank Clothiers 11.26% 12.61x
Anthropologie 5.57% 12.57x
Ann Taylor 4.77% 12.33x
Saint Laurent Paris 1.72% 12.23x
LOFT 12.47% 11.94x
Gap 14.69% 11.35x
Composition Percentage: The overlap percentage between the Central Market audience and the Location attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Market audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 14.56% 20.82x
Quinceanera Planning 0.07% 20.43x
Mid-Atlantic Beaches 0.23% 20.40x
Texas News Cluster 15.17% 18.27x
As Seen On TV Products 0.08% 13.33x
Assorted Topics (Television, Origami, Men's Health) 0.15% 12.18x
Rural Living 0.08% 11.57x
Texas Sporting & Outdoors Cluster 0.31% 11.47x
London Tourism 0.23% 10.55x
Apartment & Community Real Estate Researchers 0.38% 9.82x
Composition Percentage: The overlap percentage between the Central Market audience and the Content Affinity attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male