Dstillery Audiences

CENTRAL MARKET

Audience Size: 17.1 Thousand Devices

Explore the Central Market Audience

Below you'll find more information about the Central Market audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Central Market audience.

Dstillery Crafted Audiences

INTERESTS

The Central Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Market audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 11.92% 7.23x
Texas AM Aggies Fans 8.06% 6.92x
Southern Central Voters 7.72% 6.69x
Texas Energy Providers 9.15% 6.53x
Dallas Mavericks Fans 7.22% 6.42x
Dallas Cowboys Fans 7.81% 6.19x
Billiards Enthusiasts 8.23% 6.00x
Texas Trip Planners 8.40% 5.17x
Scuba Diving Enthusiasts 6.88% 5.15x
Houston Trip Planners 7.81% 4.88x
Composition Percentage: The overlap percentage between the Central Market audience and the Interest attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Market audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 5.14% 17.30x
Bonobos 1.90% 16.30x
LOFT 12.19% 15.81x
REI 5.08% 15.72x
Gap 16.78% 14.71x
Jos A. Bank Clothiers 11.27% 14.70x
Eddie Bauer 3.55% 14.03x
Saint Laurent Paris 1.84% 13.81x
White House Black Market 5.27% 12.67x
Tommy Bahama 4.41% 12.16x
Composition Percentage: The overlap percentage between the Central Market audience and the Location attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Market audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 11.92% 19.51x
Austin Cluster 10.50% 18.91x
Texas University Athletics 5.04% 9.50x
Texas News 5.46% 7.96x
East Texas Cluster 1.01% 5.11x
Northern Texas Cluster 2.77% 5.00x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.92% 4.48x
Oil & Energy 0.50% 3.90x
Furniture & Home Improvement 3.02% 3.68x
Pre-Built Home Researchers 0.84% 3.67x
Composition Percentage: The overlap percentage between the Central Market audience and the Content Affinity attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male