Dstillery Audiences

CENTRAL MARKET

Audience Size: 15.5 Thousand Devices

Explore the Central Market Audience

Below you'll find more information about the Central Market audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 thousand unique devices whose actions qualify for the Central Market audience.

Dstillery Crafted Audiences

INTERESTS

The Central Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Market audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 7.00% 9.71x
Dallas Mavericks Fans 14.00% 7.82x
Houston Activity Researchers 9.00% 7.62x
Dallas Cowboys Fans 15.00% 6.62x
Texas County and Local Fair Visitors 17.00% 6.54x
Wedding Registrants 5.00% 6.51x
Grandparents 4.00% 6.27x
Home Remodelers 4.00% 6.25x
Billiards Enthusiasts 12.00% 5.92x
Texas Longhorn Fans 12.00% 5.91x
Composition Percentage: The overlap percentage between the Central Market audience and the Interest attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Market audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.79% 16.72x
Club Monaco 2.38% 12.83x
Columbia 4.04% 12.47x
Bonobos 3.11% 11.23x
Ann Taylor 5.76% 10.75x
Tommy Bahama 4.57% 9.68x
REI 5.49% 9.68x
Madewell 7.21% 9.20x
Anthropologie 11.25% 9.05x
Lululemon 10.72% 8.13x
Composition Percentage: The overlap percentage between the Central Market audience and the Location attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Market audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 8.00% 10.32x
Texas Media 13.00% 6.93x
Northern Texas Cluster 4.00% 4.91x
Texas News 5.00% 4.71x
Home Decoration Content Readers 3.00% 4.45x
Military & Law Enforcement 3.00% 4.27x
Classic Car Enthusiasts 3.00% 4.14x
San Francisco Bay Area Cluster 2.00% 3.89x
Cooking Recipe & Ingredient Researchers 6.00% 3.87x
Beach & Intimate Wear 0.15% 3.80x
Composition Percentage: The overlap percentage between the Central Market audience and the Content Affinity attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Market audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female