Dstillery Audiences

CENTRAL MARKET

Audience Size: 10.5 Thousand Devices

Explore the Central Market Audience

Below you'll find more information about the Central Market audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Central Market audience.

Dstillery Crafted Audiences

INTERESTS

The Central Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Market audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 19.39% 8.36x
Canada Trip Planners 6.12% 6.13x
Austin Trip Planners 12.24% 5.91x
Texas County and Local Fair Visitors 14.29% 5.51x
Texas Trip Planners 14.29% 5.32x
Social Distancing Content Readers 2.97% 5.29x
Dallas Cowboys Fans 12.24% 4.99x
Small Business COVID-19 Relief Researchers 2.97% 4.95x
Dallas Mavericks Fans 10.20% 4.92x
E-cycling Enthusiasts 7.14% 4.90x
Composition Percentage: The overlap percentage between the Central Market audience and the Interest attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Market audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 2.30% 23.94x
Madewell 7.53% 23.13x
Club Monaco 3.12% 22.99x
Anthropologie 11.66% 20.85x
Lorna Jane 1.01% 19.35x
Ann Taylor 4.50% 17.91x
Tommy Bahama 3.76% 17.76x
J. Crew 10.28% 14.22x
Intermix 1.10% 13.88x
Urban Outfitters 6.80% 12.70x
Composition Percentage: The overlap percentage between the Central Market audience and the Location attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Market audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 10.20% 13.09x
Austin Cluster 15.31% 13.01x
Texas News 10.20% 6.13x
Texas University Athletics 4.08% 5.38x
Fox News Content Consumers 3.06% 3.82x
Data Centers 0.43% 3.82x
Beach & Intimate Wear 0.15% 3.80x
San Francisco Bay Area Cluster 3.06% 3.68x
Pet Adoption 2.82% 3.64x
Texas Media 10.20% 3.51x
Composition Percentage: The overlap percentage between the Central Market audience and the Content Affinity attribute.
Index: A comparison of the Central Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Market audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male