Dstillery Audiences

CHAMPS

Audience Size: 166.9 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 166.9 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 1.50% 2.07x
Cleveland Indians Fans 1.94% 2.06x
Readers of Dominican Republic Content 2.59% 1.80x
Readers of Colombian Content 2.47% 1.77x
Readers of Puerto Rican Content 1.96% 1.70x
Colombia Trip Planners 2.46% 1.68x
Readers of Cuban Content 1.77% 1.63x
Readers of Guatemalan Content 2.18% 1.59x
Readers of Belizean Content 2.30% 1.56x
Readers of Nicaraguan Content 1.98% 1.54x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Hollister.

Location Composition Index
Hollister 11.26% 84.63x
Journeys 17.85% 78.32x
Abercrombie & Fitch 11.20% 63.58x
Eddie Bauer 5.31% 52.87x
Charlotte Russe 7.84% 47.75x
LOFT 13.31% 47.11x
Aeropostale 13.14% 43.35x
Forever 21 13.13% 43.10x
Express 8.61% 42.42x
American Eagle Outfitters 18.51% 39.36x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.51% 3.40x
Cleveland News 2.37% 3.00x
Philippines News 0.29% 2.84x
LGBTQ Advocacy 1.02% 2.49x
Ohio Universities 0.46% 2.15x
Bridal Fashion 0.20% 2.01x
Oil & Energy 0.17% 1.97x
Southern California Tourism 0.56% 1.92x
Minnesota Community Business Cluster 0.48% 1.92x
Latin American Spanish Language News 0.19% 1.91x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male