Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 357.3 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.22x |
| Small Business COVID-19 Relief Researchers | 0.23% | 3.80x |
| Green Bay Packers Fans | 8.22% | 3.21x |
| Milwaukee Brewers Fans | 6.47% | 2.93x |
| Verizon Wireless Customers | 0.14% | 2.84x |
| Wisconsin County and Local Fair Visitors | 7.61% | 2.75x |
| NBA Fans | 4.42% | 2.30x |
| Family Adventures Travelers | 4.11% | 2.26x |
| Milwaukee Bucks Fans | 4.52% | 2.24x |
| Shoe Shoppers | 4.01% | 2.23x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Hollister.
| Location | Composition | Index |
| Hollister | 18.73% | 34.70x |
| Aeropostale | 26.46% | 34.44x |
| Charlotte Russe | 2.40% | 34.11x |
| Journeys | 42.08% | 33.53x |
| Zumiez | 27.01% | 31.48x |
| Buckle | 22.29% | 30.47x |
| Express | 28.61% | 29.30x |
| Michael Kors | 15.45% | 28.16x |
| Forever 21 | 14.91% | 27.12x |
| Gymboree | 16.17% | 27.09x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.04% | 4.64x |
| Wisconsin Travel & Tourism Cluster | 6.27% | 4.56x |
| Sports Apparel | 0.62% | 4.44x |
| Luxury Sneakers | 2.47% | 3.98x |
| Beauty & Cosmetics | 0.31% | 3.96x |
| Aid Groups | 0.14% | 3.84x |
| Business News & Information Readers | 0.51% | 3.77x |
| Maps & Navigation | 0.31% | 3.75x |
| African-American Hair | 0.51% | 3.70x |
| Medical Journals | 0.31% | 3.69x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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