Dstillery Audiences

CHAMPS

Audience Size: 357.3 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 357.3 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Small Business COVID-19 Relief Researchers 0.23% 3.80x
Green Bay Packers Fans 8.22% 3.21x
Milwaukee Brewers Fans 6.47% 2.93x
Verizon Wireless Customers 0.14% 2.84x
Wisconsin County and Local Fair Visitors 7.61% 2.75x
NBA Fans 4.42% 2.30x
Family Adventures Travelers 4.11% 2.26x
Milwaukee Bucks Fans 4.52% 2.24x
Shoe Shoppers 4.01% 2.23x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Hollister.

Location Composition Index
Hollister 18.73% 34.70x
Aeropostale 26.46% 34.44x
Charlotte Russe 2.40% 34.11x
Journeys 42.08% 33.53x
Zumiez 27.01% 31.48x
Buckle 22.29% 30.47x
Express 28.61% 29.30x
Michael Kors 15.45% 28.16x
Forever 21 14.91% 27.12x
Gymboree 16.17% 27.09x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 4.64x
Wisconsin Travel & Tourism Cluster 6.27% 4.56x
Sports Apparel 0.62% 4.44x
Luxury Sneakers 2.47% 3.98x
Beauty & Cosmetics 0.31% 3.96x
Aid Groups 0.14% 3.84x
Business News & Information Readers 0.51% 3.77x
Maps & Navigation 0.31% 3.75x
African-American Hair 0.51% 3.70x
Medical Journals 0.31% 3.69x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male