Dstillery Audiences

CHAMPS

Audience Size: 25.6 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Verizon Wireless Customers 0.14% 2.84x
Anime Fans 3.90% 1.99x
Florida County and Local Fair Visitors 6.31% 1.95x
Cricket Enthusiasts 2.70% 1.90x
Makeup Researchers 3.90% 1.87x
Amazon Prime Movie Subscribers 2.80% 1.87x
iPhone Users 3.40% 1.84x
Readers of Bengali Content 2.60% 1.82x
Dairy Industry New Readers 3.20% 1.80x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 28.60% 59.17x
Abercrombie & Fitch 1.86% 48.87x
Hollister 14.50% 46.50x
Journeys 34.95% 43.60x
Victoria's Secret 34.45% 42.54x
Zumiez 17.74% 40.92x
Buckle 21.80% 40.73x
Charlotte Russe 1.83% 38.77x
Express 20.91% 37.70x
Forever 21 10.24% 32.43x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.76% 5.16x
University Press 0.30% 4.93x
Pakistan Cluster 0.40% 4.92x
New York City Education & News Cluster 0.70% 4.84x
Watches & Jewelry 0.04% 4.64x
College Sports 0.31% 4.56x
Nursing 0.30% 4.42x
Philippines News 0.90% 4.20x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.20% 3.84x
Spanish Lifestyle & Health 0.30% 3.78x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male