Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 64.2 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 1.29% | 1.82x |
| Readers of Puerto Rican Content | 2.03% | 1.69x |
| Reggaeton Fans | 2.86% | 1.60x |
| Readers of Dominican Republic Content | 2.59% | 1.59x |
| Readers of African American Content | 1.62% | 1.58x |
| Readers of Guatemalan Content | 2.49% | 1.58x |
| Readers of Caribbean Content | 2.36% | 1.57x |
| Readers of Belizean Content | 2.40% | 1.54x |
| Hip Hop Fans | 2.30% | 1.53x |
| Miami Trip Planners | 1.78% | 1.51x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 2.24% | 18.76x |
| Club Monaco | 1.28% | 12.16x |
| Gymboree | 3.07% | 10.22x |
| Banana Republic | 4.99% | 9.74x |
| The North Face | 2.43% | 9.40x |
| J. Crew | 3.21% | 7.52x |
| Brooks Brothers | 2.82% | 6.11x |
| REI | 2.49% | 5.33x |
| Carhartt | 0.51% | 4.81x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.68% | 2.67x |
| LGBTQ Advocacy | 1.06% | 2.49x |
| Spain News - Madrid & Seville | 0.29% | 2.32x |
| Cleveland News | 1.91% | 2.31x |
| Rhode Island Cluster | 0.35% | 2.29x |
| Ohio Universities | 0.54% | 2.24x |
| Cincinnati Cluster | 1.24% | 2.13x |
| Gossip & Entertainment | 0.33% | 2.01x |
| New York City Education & News Cluster | 0.83% | 1.91x |
| NYC Tourist Attractions | 1.06% | 1.91x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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