Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 361.4 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.76% | 1.81x |
| Cleveland Cavaliers Fans | 1.34% | 1.79x |
| Hip Hop Fans | 2.23% | 1.77x |
| Readers of Belizean Content | 2.56% | 1.71x |
| Readers of Dominican Republic Content | 2.41% | 1.69x |
| Readers of African American Content | 1.66% | 1.65x |
| Reggaeton Fans | 2.73% | 1.59x |
| Colombia Trip Planners | 2.45% | 1.58x |
| Readers of South American Content | 2.33% | 1.58x |
| Readers of Colombian Content | 2.20% | 1.57x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Hollister.
| Location | Composition | Index |
| Hollister | 12.86% | 50.21x |
| Journeys | 20.86% | 47.94x |
| Express | 11.58% | 34.08x |
| Charlotte Russe | 9.02% | 33.94x |
| Eddie Bauer | 5.89% | 33.77x |
| Aeropostale | 13.65% | 31.37x |
| Abercrombie & Fitch | 12.82% | 30.74x |
| Zumiez | 12.41% | 29.16x |
| Forever 21 | 15.52% | 28.94x |
| LOFT | 14.88% | 28.09x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.41% | 3.48x |
| Turkey & Iran Cluster | 0.06% | 3.28x |
| Consumer Rewards | 0.10% | 3.09x |
| New York City Education & News Cluster | 1.20% | 2.73x |
| Rhode Island Cluster | 0.42% | 2.67x |
| Film Production | 0.24% | 2.58x |
| Peru Media | 0.19% | 2.49x |
| Electronic Document Assembly | 0.05% | 2.39x |
| Cleveland News | 1.82% | 2.29x |
| Illinois Education | 0.13% | 2.28x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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