Dstillery Audiences

CHAMPS

Audience Size: 149.9 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 149.9 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Verizon Wireless Customers 0.14% 2.84x
Green Bay Packers Fans 4.35% 1.80x
Readers of Costa Rican Content 3.58% 1.79x
Readers of Belizean Content 3.64% 1.77x
Holiday Season Low-Cost Retail Deal Shoppers 3.19% 1.73x
Readers of South American Content 3.13% 1.73x
Holiday Season Department Store Deal Shoppers 3.07% 1.69x
Wisconsin County and Local Fair Visitors 4.54% 1.69x
Medical Technology News Readers 3.96% 1.69x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 29.81% 36.28x
Abercrombie & Fitch 1.78% 36.07x
Charlotte Russe 2.54% 35.36x
Hollister 18.82% 33.10x
Journeys 40.97% 30.61x
Buckle 25.19% 28.40x
Victoria's Secret 38.14% 28.27x
Zumiez 19.46% 27.25x
Express 25.15% 26.76x
Joe's Jeans 0.18% 26.11x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Nursing.

Content Affinity Composition Index
Nursing 0.19% 5.71x
Watches & Jewelry 0.04% 4.64x
Bowling 0.15% 3.99x
Costumes 0.07% 3.56x
Auto Tires & Parts Repair Researchers 0.20% 3.51x
Assorted Topics (Car News, Animals, Viral Media) 0.19% 3.42x
Writing Resources 0.14% 3.38x
Custom Printing 0.13% 3.35x
Spanish Health & Wellness 0.19% 3.35x
Wisconsin Travel & Tourism Cluster 3.19% 3.30x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male