Dstillery Audiences

CHAMPS

Audience Size: 1.3 Million Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 3.24% 1.66x
Readers of Colombian Content 3.10% 1.65x
Readers of El Salvadoran Content 3.25% 1.65x
Readers of Honduran Content 3.01% 1.65x
Readers of South American Content 3.25% 1.62x
Readers of Cuban Content 2.49% 1.61x
Colombia Trip Planners 3.31% 1.61x
Readers of Belizean Content 3.28% 1.60x
Readers of Guatemalan Content 3.09% 1.60x
Readers of Mexican Content 3.30% 1.60x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Hollister.

Location Composition Index
Hollister 24.45% 22.80x
Charlotte Russe 15.22% 21.97x
Abercrombie & Fitch 7.66% 21.65x
Aeropostale 30.22% 21.13x
Zumiez 31.82% 19.53x
Buckle 24.13% 19.42x
Topshop 1.56% 18.90x
Journeys 32.81% 18.23x
Express 28.56% 18.18x
Gymboree 21.26% 17.80x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 4.64x
Online Learning 0.02% 3.46x
General Interest 0.02% 3.07x
Local & Travel England - Northern England 0.02% 3.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.01x
London Tourism 0.02% 2.92x
Mining & Natural Resources 0.02% 2.86x
Cigars 0.05% 2.86x
Electronic Document Assembly 0.05% 2.76x
Winnipeg Canada News 0.03% 2.70x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male