Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 481.2 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Arsenal Fans.
| Interest | Composition | Index |
| Arsenal Fans | 2.16% | 1.51x |
| Readers of Caribbean Content | 2.05% | 1.47x |
| Readers of Cuban Content | 1.75% | 1.45x |
| Readers of El Salvadoran Content | 1.79% | 1.43x |
| Readers of Dominican Republic Content | 1.75% | 1.43x |
| Caribbean Trip Planners | 2.14% | 1.42x |
| Los Angeles Mass Transit Commuters | 2.31% | 1.42x |
| Executive Travelers | 0.09% | 1.41x |
| Readers of Mexican Content | 1.92% | 1.38x |
| Readers of Nicaraguan Content | 1.55% | 1.37x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Journeys.
| Location | Composition | Index |
| Journeys | 21.85% | 37.01x |
| Express | 13.92% | 33.28x |
| Hollister | 13.23% | 31.69x |
| Charlotte Russe | 9.42% | 28.98x |
| Abercrombie & Fitch | 13.40% | 28.16x |
| Aeropostale | 12.49% | 27.86x |
| Eddie Bauer | 6.50% | 27.32x |
| Forever 21 | 17.83% | 24.14x |
| American Eagle Outfitters | 19.41% | 24.07x |
| The Childrens Place | 19.83% | 24.04x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Discount Books.
| Content Affinity | Composition | Index |
| Discount Books | 0.13% | 3.34x |
| Arabic News | 0.17% | 2.70x |
| Rhode Island Cluster | 0.45% | 2.65x |
| Quebec Vacations | 0.09% | 2.65x |
| New York City Education & News Cluster | 1.10% | 2.35x |
| Minnesota Community Business Cluster | 0.58% | 2.26x |
| Latin American Spanish Language News | 0.24% | 2.12x |
| Philippines News | 0.28% | 2.09x |
| Psychology & Social Work | 0.19% | 2.08x |
| International Travel | 0.11% | 2.07x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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