Dstillery Audiences

CHAMPS

Audience Size: 453.5 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 453.5 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Sunglasses Shoppers 1.54% 3.42x
Verizon Wireless Customers 0.14% 2.84x
Palm Beach Trip Planners 3.04% 1.90x
Korean Food Enthusiasts 1.96% 1.87x
Readers of Honduran Content 3.89% 1.83x
Puzzle Enthusiasts 3.54% 1.76x
Hard Seltzer Aficionados 1.04% 1.73x
Home Custom Bedroom Decorators 1.00% 1.72x
Custom Home Lighting Shoppers 1.00% 1.72x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 26.87% 13.68x
Hollister 18.87% 13.25x
Charlotte Russe 2.16% 12.92x
Journeys 40.13% 12.54x
Buckle 27.46% 12.09x
Joe's Jeans 0.39% 11.71x
Abercrombie & Fitch 1.59% 11.34x
Zumiez 19.84% 11.17x
Express 25.26% 11.15x
Victoria's Secret 35.89% 10.49x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.15% 5.20x
Watches & Jewelry 0.04% 4.64x
Russia Cluster 0.08% 3.90x
Illinois College Sports 0.08% 3.90x
Women Shoppers 0.08% 3.80x
Peru Media 0.23% 3.67x
International Travel 0.15% 3.63x
Costumes 0.07% 3.56x
Writing Resources 0.14% 3.38x
Spain News - Madrid & Seville 0.62% 3.07x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female