Dstillery Audiences

CHAMPS

Audience Size: 192.5 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 192.5 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Sunglasses Shoppers 1.54% 3.42x
Verizon Wireless Customers 0.14% 2.84x
Social Workers 0.12% 2.58x
Readers of South American Content 3.88% 1.87x
Readers of Honduran Content 3.50% 1.80x
Readers of Argentinian Content 3.38% 1.78x
Readers of Korean Content 5.00% 1.74x
Readers of Dominican Republic Content 3.50% 1.73x
Readers of Guatemalan Content 3.62% 1.67x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 25.82% 43.00x
Hollister 16.19% 37.30x
Journeys 35.81% 35.70x
Buckle 23.64% 34.17x
Joe's Jeans 0.27% 33.89x
Charlotte Russe 1.77% 33.84x
Abercrombie & Fitch 1.25% 33.14x
Victoria's Secret 33.63% 32.16x
Zumiez 16.64% 31.11x
Express 21.71% 30.86x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Nursing.

Content Affinity Composition Index
Nursing 0.19% 5.71x
Watches & Jewelry 0.04% 4.64x
Central & South American News 0.25% 4.59x
Gossip & Entertainment 0.56% 4.23x
Watches Retail 0.12% 3.96x
International Travel 0.25% 3.90x
Costumes 0.07% 3.56x
Writing Resources 0.14% 3.38x
Peru Media 0.25% 3.36x
Trucks 0.13% 3.29x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female