Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 164.8 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.22x |
| Sunglasses Shoppers | 1.54% | 3.42x |
| Verizon Wireless Customers | 0.14% | 2.84x |
| Quarantine Planners | 1.23% | 2.21x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 2.02x |
| Gin Enthusiasts | 0.77% | 1.77x |
| LED Lighting Shoppers | 1.53% | 1.74x |
| United Nations Donors | 1.48% | 1.72x |
| Orlando Activities Researchers | 0.20% | 1.68x |
| Cholesterol Researchers | 0.36% | 1.66x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 27.36% | 54.31x |
| Charlotte Russe | 4.25% | 47.32x |
| Hollister | 14.91% | 45.75x |
| Journeys | 35.17% | 44.03x |
| Buckle | 23.24% | 42.72x |
| Abercrombie & Fitch | 2.81% | 40.17x |
| Express | 22.97% | 40.04x |
| Forever 21 | 11.71% | 39.64x |
| Victoria's Secret | 30.41% | 39.50x |
| Michael Kors | 11.16% | 36.90x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.04% | 4.64x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.10% | 3.84x |
| Medical Journals | 0.10% | 3.57x |
| Costumes | 0.07% | 3.56x |
| Music Production | 0.15% | 3.47x |
| Exotic Pets | 0.10% | 3.06x |
| Career Cluster A | 0.10% | 2.98x |
| Colorado Cluster | 1.53% | 2.97x |
| Spanish Lifestyle & Health | 0.10% | 2.94x |
| London Tourism | 0.02% | 2.92x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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