Dstillery Audiences

CHAMPS

Audience Size: 164.8 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 164.8 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Sunglasses Shoppers 1.54% 3.42x
Verizon Wireless Customers 0.14% 2.84x
Quarantine Planners 1.23% 2.21x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 2.02x
Gin Enthusiasts 0.77% 1.77x
LED Lighting Shoppers 1.53% 1.74x
United Nations Donors 1.48% 1.72x
Orlando Activities Researchers 0.20% 1.68x
Cholesterol Researchers 0.36% 1.66x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 27.36% 54.31x
Charlotte Russe 4.25% 47.32x
Hollister 14.91% 45.75x
Journeys 35.17% 44.03x
Buckle 23.24% 42.72x
Abercrombie & Fitch 2.81% 40.17x
Express 22.97% 40.04x
Forever 21 11.71% 39.64x
Victoria's Secret 30.41% 39.50x
Michael Kors 11.16% 36.90x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 4.64x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.10% 3.84x
Medical Journals 0.10% 3.57x
Costumes 0.07% 3.56x
Music Production 0.15% 3.47x
Exotic Pets 0.10% 3.06x
Career Cluster A 0.10% 2.98x
Colorado Cluster 1.53% 2.97x
Spanish Lifestyle & Health 0.10% 2.94x
London Tourism 0.02% 2.92x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male