Dstillery Audiences

CHAMPS

Audience Size: 64.2 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 64.2 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 1.29% 1.82x
Readers of Puerto Rican Content 2.03% 1.69x
Reggaeton Fans 2.86% 1.60x
Readers of Dominican Republic Content 2.59% 1.59x
Readers of African American Content 1.62% 1.58x
Readers of Guatemalan Content 2.49% 1.58x
Readers of Caribbean Content 2.36% 1.57x
Readers of Belizean Content 2.40% 1.54x
Hip Hop Fans 2.30% 1.53x
Miami Trip Planners 1.78% 1.51x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Michael Kors.

Location Composition Index
Michael Kors 2.24% 18.76x
Club Monaco 1.28% 12.16x
Gymboree 3.07% 10.22x
Banana Republic 4.99% 9.74x
The North Face 2.43% 9.40x
J. Crew 3.21% 7.52x
Brooks Brothers 2.82% 6.11x
REI 2.49% 5.33x
Carhartt 0.51% 4.81x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.68% 2.67x
LGBTQ Advocacy 1.06% 2.49x
Spain News - Madrid & Seville 0.29% 2.32x
Cleveland News 1.91% 2.31x
Rhode Island Cluster 0.35% 2.29x
Ohio Universities 0.54% 2.24x
Cincinnati Cluster 1.24% 2.13x
Gossip & Entertainment 0.33% 2.01x
New York City Education & News Cluster 0.83% 1.91x
NYC Tourist Attractions 1.06% 1.91x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.