Dstillery Audiences

CHAMPS

Audience Size: 1.1 Million Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.78x
Readers of Caribbean Content 3.31% 1.67x
Readers of El Salvadoran Content 3.11% 1.66x
Readers of South American Content 3.10% 1.65x
Burger Enthusiast 0.23% 1.61x
Readers of Dominican Republic Content 2.91% 1.61x
Readers of Honduran Content 2.97% 1.61x
Readers of Mexican Content 3.10% 1.60x
Readers of Puerto Rican Content 2.92% 1.58x
Readers of Belizean Content 3.03% 1.58x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Hollister.

Location Composition Index
Hollister 22.07% 25.40x
Aeropostale 27.63% 23.92x
Charlotte Russe 21.30% 23.16x
Topshop 1.99% 22.63x
Abercrombie & Fitch 11.95% 22.52x
Zumiez 29.52% 21.15x
Buckle 22.18% 19.56x
Express 22.79% 19.46x
Gymboree 19.50% 19.33x
Michael Kors 18.12% 18.97x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 4.64x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.74x
Credit Unions & Consumer Protection 0.03% 3.24x
London Tourism 0.03% 3.12x
Spanish Lifestyle & Health 0.17% 3.11x
Vietnam Cluster 0.08% 2.81x
Apartment & Community Real Estate Researchers 0.05% 2.68x
Assorted Topics (Television, Origami, Men's Health) 0.08% 2.67x
Turkey & Iran Cluster 0.04% 2.59x
Professional Audio Visual 0.06% 2.56x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male