Dstillery Audiences

CHAMPS

Audience Size: 481.2 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 481.2 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 2.16% 1.51x
Readers of Caribbean Content 2.05% 1.47x
Readers of Cuban Content 1.75% 1.45x
Readers of El Salvadoran Content 1.79% 1.43x
Readers of Dominican Republic Content 1.75% 1.43x
Caribbean Trip Planners 2.14% 1.42x
Los Angeles Mass Transit Commuters 2.31% 1.42x
Executive Travelers 0.09% 1.41x
Readers of Mexican Content 1.92% 1.38x
Readers of Nicaraguan Content 1.55% 1.37x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Journeys.

Location Composition Index
Journeys 21.85% 37.01x
Express 13.92% 33.28x
Hollister 13.23% 31.69x
Charlotte Russe 9.42% 28.98x
Abercrombie & Fitch 13.40% 28.16x
Aeropostale 12.49% 27.86x
Eddie Bauer 6.50% 27.32x
Forever 21 17.83% 24.14x
American Eagle Outfitters 19.41% 24.07x
The Childrens Place 19.83% 24.04x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Discount Books.

Content Affinity Composition Index
Discount Books 0.13% 3.34x
Arabic News 0.17% 2.70x
Rhode Island Cluster 0.45% 2.65x
Quebec Vacations 0.09% 2.65x
New York City Education & News Cluster 1.10% 2.35x
Minnesota Community Business Cluster 0.58% 2.26x
Latin American Spanish Language News 0.24% 2.12x
Philippines News 0.28% 2.09x
Psychology & Social Work 0.19% 2.08x
International Travel 0.11% 2.07x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female