Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 1.77x |
| Toronto Blue Jays Fans | 2.12% | 1.43x |
| Spain Trip Planners | 2.64% | 1.41x |
| New York Trip Planners | 2.70% | 1.41x |
| Premier League Fans | 3.25% | 1.40x |
| New York City Events Researchers | 2.56% | 1.39x |
| New York Rangers Fans | 2.68% | 1.39x |
| Brooklyn Nets Fans | 2.65% | 1.38x |
| Womens Fashion Brands Shoppers | 2.90% | 1.37x |
| Video Gamers | 3.24% | 1.35x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Curious about what else the Champs audience is interested in?
Sign Up
APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Hollister.
| Location | Composition | Index |
| Hollister | 23.87% | 23.58x |
| Charlotte Russe | 12.29% | 23.20x |
| Abercrombie & Fitch | 5.05% | 22.49x |
| Aeropostale | 29.68% | 21.96x |
| Zumiez | 31.26% | 20.32x |
| Buckle | 24.22% | 20.19x |
| Journeys | 36.83% | 19.94x |
| Express | 27.99% | 18.99x |
| Joe's Jeans | 0.76% | 18.60x |
| Gymboree | 20.45% | 18.58x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Want to find more of the Champs audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.05% | 5.48x |
| Watches & Jewelry | 0.04% | 4.64x |
| Home Printing | 0.03% | 3.21x |
| Arabic News | 0.14% | 3.09x |
| Russia Cluster | 0.08% | 3.02x |
| London Tourism | 0.02% | 2.92x |
| Pac 12 Sports | 0.14% | 2.80x |
| Computer Printers | 0.03% | 2.60x |
| Christian Music | 0.12% | 2.51x |
| Pakistan Cluster | 0.21% | 2.47x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Want to see more of the Content Affinities the Champs audience visits?
Sign Up
DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Champs audience?
Sign Up