Dstillery Audiences

CHAMPS

Audience Size: 991.1 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 991.1 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.10% 2.69x
New York City Events Researchers 4.01% 2.36x
Real Estate Decision Makers 3.65% 1.99x
School Closings Updates Readers 0.10% 1.97x
Burger Enthusiast 0.07% 1.91x
Online Grocery Shoppers 3.85% 1.86x
New York Knicks Fans 4.01% 1.84x
Restaurant Menu Researchers 3.25% 1.79x
T-Mobile Customers 0.13% 1.78x
New York Trip Planners 3.29% 1.74x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.20% 26.36x
Hollister 22.62% 25.60x
Aeropostale 29.13% 24.20x
Journeys 41.31% 22.94x
Zumiez 31.27% 22.81x
Buckle 24.45% 22.34x
Joe's Jeans 0.65% 21.60x
Abercrombie & Fitch 2.02% 21.51x
Express 28.73% 21.43x
Michael Kors 18.91% 20.65x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.10% 5.12x
New York City Education & News Cluster 1.35% 5.12x
Watches & Jewelry 0.04% 4.64x
Russia Cluster 0.10% 4.33x
New York City Real Estate Research Cluster 1.68% 4.13x
New York City Family & Activity Cluster 3.32% 3.72x
Caribbean Cluster 0.82% 3.69x
Costumes 0.07% 3.56x
Turkey & Iran Cluster 0.07% 3.48x
NYC Tourist Attractions 1.18% 3.18x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male