Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 991.1 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.10% | 2.69x |
| New York City Events Researchers | 4.01% | 2.36x |
| Real Estate Decision Makers | 3.65% | 1.99x |
| School Closings Updates Readers | 0.10% | 1.97x |
| Burger Enthusiast | 0.07% | 1.91x |
| Online Grocery Shoppers | 3.85% | 1.86x |
| New York Knicks Fans | 4.01% | 1.84x |
| Restaurant Menu Researchers | 3.25% | 1.79x |
| T-Mobile Customers | 0.13% | 1.78x |
| New York Trip Planners | 3.29% | 1.74x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 8.20% | 26.36x |
| Hollister | 22.62% | 25.60x |
| Aeropostale | 29.13% | 24.20x |
| Journeys | 41.31% | 22.94x |
| Zumiez | 31.27% | 22.81x |
| Buckle | 24.45% | 22.34x |
| Joe's Jeans | 0.65% | 21.60x |
| Abercrombie & Fitch | 2.02% | 21.51x |
| Express | 28.73% | 21.43x |
| Michael Kors | 18.91% | 20.65x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 0.10% | 5.12x |
| New York City Education & News Cluster | 1.35% | 5.12x |
| Watches & Jewelry | 0.04% | 4.64x |
| Russia Cluster | 0.10% | 4.33x |
| New York City Real Estate Research Cluster | 1.68% | 4.13x |
| New York City Family & Activity Cluster | 3.32% | 3.72x |
| Caribbean Cluster | 0.82% | 3.69x |
| Costumes | 0.07% | 3.56x |
| Turkey & Iran Cluster | 0.07% | 3.48x |
| NYC Tourist Attractions | 1.18% | 3.18x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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