Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 166.9 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 1.50% | 2.07x |
| Cleveland Indians Fans | 1.94% | 2.06x |
| Readers of Dominican Republic Content | 2.59% | 1.80x |
| Readers of Colombian Content | 2.47% | 1.77x |
| Readers of Puerto Rican Content | 1.96% | 1.70x |
| Colombia Trip Planners | 2.46% | 1.68x |
| Readers of Cuban Content | 1.77% | 1.63x |
| Readers of Guatemalan Content | 2.18% | 1.59x |
| Readers of Belizean Content | 2.30% | 1.56x |
| Readers of Nicaraguan Content | 1.98% | 1.54x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Hollister.
| Location | Composition | Index |
| Hollister | 11.26% | 84.63x |
| Journeys | 17.85% | 78.32x |
| Abercrombie & Fitch | 11.20% | 63.58x |
| Eddie Bauer | 5.31% | 52.87x |
| Charlotte Russe | 7.84% | 47.75x |
| LOFT | 13.31% | 47.11x |
| Aeropostale | 13.14% | 43.35x |
| Forever 21 | 13.13% | 43.10x |
| Express | 8.61% | 42.42x |
| American Eagle Outfitters | 18.51% | 39.36x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.51% | 3.40x |
| Cleveland News | 2.37% | 3.00x |
| Philippines News | 0.29% | 2.84x |
| LGBTQ Advocacy | 1.02% | 2.49x |
| Ohio Universities | 0.46% | 2.15x |
| Bridal Fashion | 0.20% | 2.01x |
| Oil & Energy | 0.17% | 1.97x |
| Southern California Tourism | 0.56% | 1.92x |
| Minnesota Community Business Cluster | 0.48% | 1.92x |
| Latin American Spanish Language News | 0.19% | 1.91x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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