Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.78x |
| Readers of Caribbean Content | 3.31% | 1.67x |
| Readers of El Salvadoran Content | 3.11% | 1.66x |
| Readers of South American Content | 3.10% | 1.65x |
| Burger Enthusiast | 0.23% | 1.61x |
| Readers of Dominican Republic Content | 2.91% | 1.61x |
| Readers of Honduran Content | 2.97% | 1.61x |
| Readers of Mexican Content | 3.10% | 1.60x |
| Readers of Puerto Rican Content | 2.92% | 1.58x |
| Readers of Belizean Content | 3.03% | 1.58x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Hollister.
| Location | Composition | Index |
| Hollister | 22.07% | 25.40x |
| Aeropostale | 27.63% | 23.92x |
| Charlotte Russe | 21.30% | 23.16x |
| Topshop | 1.99% | 22.63x |
| Abercrombie & Fitch | 11.95% | 22.52x |
| Zumiez | 29.52% | 21.15x |
| Buckle | 22.18% | 19.56x |
| Express | 22.79% | 19.46x |
| Gymboree | 19.50% | 19.33x |
| Michael Kors | 18.12% | 18.97x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.04% | 4.64x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.74x |
| Credit Unions & Consumer Protection | 0.03% | 3.24x |
| London Tourism | 0.03% | 3.12x |
| Spanish Lifestyle & Health | 0.17% | 3.11x |
| Vietnam Cluster | 0.08% | 2.81x |
| Apartment & Community Real Estate Researchers | 0.05% | 2.68x |
| Assorted Topics (Television, Origami, Men's Health) | 0.08% | 2.67x |
| Turkey & Iran Cluster | 0.04% | 2.59x |
| Professional Audio Visual | 0.06% | 2.56x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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