Dstillery Audiences

CHAMPS

Audience Size: 95.1 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Restaurant Supply Shoppers 0.44% 3.36x
Verizon Wireless Customers 0.14% 2.84x
Wisconsin County and Local Fair Visitors 6.18% 2.19x
Green Bay Packers Fans 5.74% 2.15x
Readers of Greek Content 3.31% 2.13x
Football Enthusiasts 4.42% 1.97x
Cosplay Enthusiasts 5.52% 1.97x
China Trip Planners 3.75% 1.94x
Study Abroad Researchers 2.87% 1.90x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.62% 37.01x
Aeropostale 30.57% 35.31x
Hollister 19.53% 31.42x
Charlotte Russe 2.22% 31.08x
Journeys 41.83% 29.17x
Victoria's Secret 39.23% 27.92x
Buckle 26.19% 27.04x
Club Monaco 1.29% 26.79x
Zumiez 19.66% 26.59x
Express 26.29% 26.58x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Nursing.

Content Affinity Composition Index
Nursing 0.19% 5.71x
Studio & Franchise Video Game Players 0.66% 5.30x
Wisconsin Travel & Tourism Cluster 4.86% 4.83x
Watches & Jewelry 0.04% 4.64x
K-Pop 0.43% 3.90x
Online Games 0.66% 3.88x
Assorted Topics (Viral Media, Paid Traffic) 0.44% 3.80x
Costumes 0.07% 3.56x
Assorted Topics (Car News, Animals, Viral Media) 0.19% 3.42x
Writing Resources 0.14% 3.38x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female