Dstillery Audiences

CHAMPS

Audience Size: 932.6 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 932.6 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.01% 3.49x
Countdown to the Beach Travelers 0.02% 1.78x
Readers of Dominican Republic Content 2.73% 1.53x
Readers of Honduran Content 2.72% 1.51x
Readers of Caribbean Content 2.95% 1.48x
Hip Hop Fans 3.32% 1.45x
Readers of El Salvadoran Content 2.61% 1.43x
Readers of Guatemalan Content 2.51% 1.43x
Colombia Trip Planners 2.95% 1.42x
Readers of Belizean Content 2.68% 1.42x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 23.85% 26.79x
Hollister 19.41% 26.45x
Abercrombie & Fitch 15.99% 25.46x
Charlotte Russe 18.87% 25.44x
Topshop 1.69% 23.50x
Express 26.83% 23.48x
Zumiez 27.00% 21.99x
Gymboree 16.80% 21.26x
Michael Kors 15.85% 20.71x
American Eagle Outfitters 28.61% 20.33x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 21.36x
Handyman Tools 0.02% 14.81x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.00x
Canadian Construction & Renovation Research Cluster 0.02% 9.26x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.02x
Decoration & Fabric 0.02% 7.03x
Saskatchewan Media & Retail Cluster 0.02% 5.73x
As Seen On TV Products 0.02% 5.48x
Texas Off-Roading 0.03% 4.90x
Watches & Jewelry 0.04% 4.64x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female