Dstillery Audiences

CHAMPS

Audience Size: 390.6 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 390.6 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Sunglasses Shoppers 1.54% 3.42x
Verizon Wireless Customers 0.14% 2.84x
Green Bay Packers Fans 4.34% 1.88x
Wireless Headphone Researchers 0.05% 1.82x
Houston Rockets Fans 2.71% 1.69x
Wisconsin County and Local Fair Visitors 4.56% 1.65x
Readers of El Salvadoran Content 4.23% 1.63x
Brooklyn Nets Fans 2.33% 1.61x
Amazon Prime Movie Subscribers 1.68% 1.58x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 29.13% 10.16x
Hollister 20.34% 9.86x
Joe's Jeans 0.37% 9.79x
Charlotte Russe 2.36% 9.75x
Abercrombie & Fitch 1.81% 9.52x
Journeys 43.42% 9.42x
Buckle 30.15% 8.99x
Express 28.29% 8.70x
Zumiez 21.53% 8.67x
Michael Kors 14.00% 8.02x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Pakistan Cluster.

Content Affinity Composition Index
Pakistan Cluster 0.16% 5.74x
Motorsports 0.12% 5.70x
Watches & Jewelry 0.04% 4.64x
Sewing, Embroidery & Quilting 0.16% 4.01x
Online Ticket Buyers 0.22% 3.81x
Online Games for Kids 0.11% 3.65x
Arabic News 0.11% 3.63x
Costumes 0.07% 3.56x
Motorcycle Racing Researchers 0.18% 3.34x
Rhode Island Cluster 0.87% 3.32x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male