Dstillery Audiences

CHAMPS

Audience Size: 579.9 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 579.9 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.01% 3.49x
Countdown to the Beach Travelers 0.02% 1.78x
Hip Hop Fans 2.06% 1.50x
Cleveland Indians Fans 1.99% 1.50x
Cleveland Cavaliers Fans 1.54% 1.46x
Executive Travelers 0.09% 1.41x
Readers of Caribbean Content 1.81% 1.39x
Readers of Jamaican Content 1.67% 1.37x
Work Hard, Play Hard Travelers 0.14% 1.34x
Readers of Dominican Republic Content 1.67% 1.34x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Express.

Location Composition Index
Express 19.27% 27.28x
Aeropostale 15.78% 27.04x
Journeys 21.08% 26.24x
Hollister 13.26% 25.69x
Charlotte Russe 12.87% 25.30x
Abercrombie & Fitch 13.90% 23.96x
Forever 21 18.77% 22.05x
Zumiez 20.11% 21.89x
The Childrens Place 22.26% 21.39x
Michael Kors 10.30% 20.83x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 21.36x
Handyman Tools 0.02% 14.81x
Local & Travel England - North Midlands 0.02% 12.60x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.00x
Canadian Construction & Renovation Research Cluster 0.02% 9.26x
Fashion & Cosmetics 0.02% 9.00x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.79x
Home Décor, Furniture, & Decorating 0.01% 8.51x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.65x
Decoration & Fabric 0.02% 7.03x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male