Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 579.9 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.01% | 3.49x |
| Countdown to the Beach Travelers | 0.02% | 1.78x |
| Hip Hop Fans | 2.06% | 1.50x |
| Cleveland Indians Fans | 1.99% | 1.50x |
| Cleveland Cavaliers Fans | 1.54% | 1.46x |
| Executive Travelers | 0.09% | 1.41x |
| Readers of Caribbean Content | 1.81% | 1.39x |
| Readers of Jamaican Content | 1.67% | 1.37x |
| Work Hard, Play Hard Travelers | 0.14% | 1.34x |
| Readers of Dominican Republic Content | 1.67% | 1.34x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Express.
| Location | Composition | Index |
| Express | 19.27% | 27.28x |
| Aeropostale | 15.78% | 27.04x |
| Journeys | 21.08% | 26.24x |
| Hollister | 13.26% | 25.69x |
| Charlotte Russe | 12.87% | 25.30x |
| Abercrombie & Fitch | 13.90% | 23.96x |
| Forever 21 | 18.77% | 22.05x |
| Zumiez | 20.11% | 21.89x |
| The Childrens Place | 22.26% | 21.39x |
| Michael Kors | 10.30% | 20.83x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 21.36x |
| Handyman Tools | 0.02% | 14.81x |
| Local & Travel England - North Midlands | 0.02% | 12.60x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 10.00x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 9.26x |
| Fashion & Cosmetics | 0.02% | 9.00x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 8.79x |
| Home Décor, Furniture, & Decorating | 0.01% | 8.51x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 7.65x |
| Decoration & Fabric | 0.02% | 7.03x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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