Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.24% | 1.66x |
| Readers of Colombian Content | 3.10% | 1.65x |
| Readers of El Salvadoran Content | 3.25% | 1.65x |
| Readers of Honduran Content | 3.01% | 1.65x |
| Readers of South American Content | 3.25% | 1.62x |
| Readers of Cuban Content | 2.49% | 1.61x |
| Colombia Trip Planners | 3.31% | 1.61x |
| Readers of Belizean Content | 3.28% | 1.60x |
| Readers of Guatemalan Content | 3.09% | 1.60x |
| Readers of Mexican Content | 3.30% | 1.60x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Hollister.
| Location | Composition | Index |
| Hollister | 24.45% | 22.80x |
| Charlotte Russe | 15.22% | 21.97x |
| Abercrombie & Fitch | 7.66% | 21.65x |
| Aeropostale | 30.22% | 21.13x |
| Zumiez | 31.82% | 19.53x |
| Buckle | 24.13% | 19.42x |
| Topshop | 1.56% | 18.90x |
| Journeys | 32.81% | 18.23x |
| Express | 28.56% | 18.18x |
| Gymboree | 21.26% | 17.80x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.04% | 4.64x |
| Online Learning | 0.02% | 3.46x |
| General Interest | 0.02% | 3.07x |
| Local & Travel England - Northern England | 0.02% | 3.05x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.01x |
| London Tourism | 0.02% | 2.92x |
| Mining & Natural Resources | 0.02% | 2.86x |
| Cigars | 0.05% | 2.86x |
| Electronic Document Assembly | 0.05% | 2.76x |
| Winnipeg Canada News | 0.03% | 2.70x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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