Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 390.6 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.22x |
| Sunglasses Shoppers | 1.54% | 3.42x |
| Verizon Wireless Customers | 0.14% | 2.84x |
| Green Bay Packers Fans | 4.34% | 1.88x |
| Wireless Headphone Researchers | 0.05% | 1.82x |
| Houston Rockets Fans | 2.71% | 1.69x |
| Wisconsin County and Local Fair Visitors | 4.56% | 1.65x |
| Readers of El Salvadoran Content | 4.23% | 1.63x |
| Brooklyn Nets Fans | 2.33% | 1.61x |
| Amazon Prime Movie Subscribers | 1.68% | 1.58x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 29.13% | 10.16x |
| Hollister | 20.34% | 9.86x |
| Joe's Jeans | 0.37% | 9.79x |
| Charlotte Russe | 2.36% | 9.75x |
| Abercrombie & Fitch | 1.81% | 9.52x |
| Journeys | 43.42% | 9.42x |
| Buckle | 30.15% | 8.99x |
| Express | 28.29% | 8.70x |
| Zumiez | 21.53% | 8.67x |
| Michael Kors | 14.00% | 8.02x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.16% | 5.74x |
| Motorsports | 0.12% | 5.70x |
| Watches & Jewelry | 0.04% | 4.64x |
| Sewing, Embroidery & Quilting | 0.16% | 4.01x |
| Online Ticket Buyers | 0.22% | 3.81x |
| Online Games for Kids | 0.11% | 3.65x |
| Arabic News | 0.11% | 3.63x |
| Costumes | 0.07% | 3.56x |
| Motorcycle Racing Researchers | 0.18% | 3.34x |
| Rhode Island Cluster | 0.87% | 3.32x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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