Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.22x |
| Verizon Wireless Customers | 0.14% | 2.84x |
| Anime Fans | 3.90% | 1.99x |
| Florida County and Local Fair Visitors | 6.31% | 1.95x |
| Cricket Enthusiasts | 2.70% | 1.90x |
| Makeup Researchers | 3.90% | 1.87x |
| Amazon Prime Movie Subscribers | 2.80% | 1.87x |
| iPhone Users | 3.40% | 1.84x |
| Readers of Bengali Content | 2.60% | 1.82x |
| Dairy Industry New Readers | 3.20% | 1.80x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 28.60% | 59.17x |
| Abercrombie & Fitch | 1.86% | 48.87x |
| Hollister | 14.50% | 46.50x |
| Journeys | 34.95% | 43.60x |
| Victoria's Secret | 34.45% | 42.54x |
| Zumiez | 17.74% | 40.92x |
| Buckle | 21.80% | 40.73x |
| Charlotte Russe | 1.83% | 38.77x |
| Express | 20.91% | 37.70x |
| Forever 21 | 10.24% | 32.43x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.76% | 5.16x |
| University Press | 0.30% | 4.93x |
| Pakistan Cluster | 0.40% | 4.92x |
| New York City Education & News Cluster | 0.70% | 4.84x |
| Watches & Jewelry | 0.04% | 4.64x |
| College Sports | 0.31% | 4.56x |
| Nursing | 0.30% | 4.42x |
| Philippines News | 0.90% | 4.20x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.20% | 3.84x |
| Spanish Lifestyle & Health | 0.30% | 3.78x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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