Dstillery Audiences

CHAMPS

Audience Size: 119.1 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 119.1 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.22x
Sunglasses Shoppers 1.54% 3.42x
Verizon Wireless Customers 0.14% 2.84x
Restaurant Researchers 1.08% 2.47x
Mac Users 0.67% 2.43x
Online Exercise Class Users 0.87% 2.36x
Sale Seekers 2.17% 2.36x
Social Workers 2.82% 2.34x
Women’s Lifestyle Blogs Researchers 0.45% 2.19x
French Language Learners 2.82% 2.08x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Aeropostale.

Location Composition Index
Aeropostale 27.87% 73.72x
Charlotte Russe 7.65% 69.61x
Forever 21 11.33% 66.34x
Journeys 35.84% 61.15x
Hollister 12.32% 60.99x
Buckle 23.36% 57.86x
Express 24.78% 57.19x
Victoria's Secret 16.67% 51.57x
Michael Kors 11.44% 50.44x
The Childrens Place 10.53% 46.79x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 4.64x
Texas News Cluster 0.67% 4.56x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.10% 3.84x
Niche Dating Websites 0.45% 3.79x
Gossip & Entertainment 0.67% 3.72x
Finance & Accounting Cluster 0.45% 3.68x
University Research 0.65% 3.64x
Medical Journals 0.10% 3.57x
Costumes 0.07% 3.56x
Colorado Cluster 1.52% 3.51x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female