Explore the Champs Audience
Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Champs audience.
INTERESTS
The Champs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Champs audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.22x |
| Restaurant Supply Shoppers | 0.44% | 3.36x |
| Verizon Wireless Customers | 0.14% | 2.84x |
| Wisconsin County and Local Fair Visitors | 6.18% | 2.19x |
| Green Bay Packers Fans | 5.74% | 2.15x |
| Readers of Greek Content | 3.31% | 2.13x |
| Football Enthusiasts | 4.42% | 1.97x |
| Cosplay Enthusiasts | 5.52% | 1.97x |
| China Trip Planners | 3.75% | 1.94x |
| Study Abroad Researchers | 2.87% | 1.90x |
Composition Percentage:
The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
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APPAREL RETAILERS
The Champs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Champs audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.62% | 37.01x |
| Aeropostale | 30.57% | 35.31x |
| Hollister | 19.53% | 31.42x |
| Charlotte Russe | 2.22% | 31.08x |
| Journeys | 41.83% | 29.17x |
| Victoria's Secret | 39.23% | 27.92x |
| Buckle | 26.19% | 27.04x |
| Club Monaco | 1.29% | 26.79x |
| Zumiez | 19.66% | 26.59x |
| Express | 26.29% | 26.58x |
Composition Percentage:
The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Champs audience is Nursing.
| Content Affinity | Composition | Index |
| Nursing | 0.19% | 5.71x |
| Studio & Franchise Video Game Players | 0.66% | 5.30x |
| Wisconsin Travel & Tourism Cluster | 4.86% | 4.83x |
| Watches & Jewelry | 0.04% | 4.64x |
| K-Pop | 0.43% | 3.90x |
| Online Games | 0.66% | 3.88x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.44% | 3.80x |
| Costumes | 0.07% | 3.56x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.19% | 3.42x |
| Writing Resources | 0.14% | 3.38x |
Composition Percentage:
The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
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DEMOGRAPHICS
The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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