Dstillery Audiences

CHAMPS

Audience Size: 361.4 Thousand Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 361.4 thousand unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.76% 1.81x
Cleveland Cavaliers Fans 1.34% 1.79x
Hip Hop Fans 2.23% 1.77x
Readers of Belizean Content 2.56% 1.71x
Readers of Dominican Republic Content 2.41% 1.69x
Readers of African American Content 1.66% 1.65x
Reggaeton Fans 2.73% 1.59x
Colombia Trip Planners 2.45% 1.58x
Readers of South American Content 2.33% 1.58x
Readers of Colombian Content 2.20% 1.57x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Hollister.

Location Composition Index
Hollister 12.86% 50.21x
Journeys 20.86% 47.94x
Express 11.58% 34.08x
Charlotte Russe 9.02% 33.94x
Eddie Bauer 5.89% 33.77x
Aeropostale 13.65% 31.37x
Abercrombie & Fitch 12.82% 30.74x
Zumiez 12.41% 29.16x
Forever 21 15.52% 28.94x
LOFT 14.88% 28.09x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.41% 3.48x
Turkey & Iran Cluster 0.06% 3.28x
Consumer Rewards 0.10% 3.09x
New York City Education & News Cluster 1.20% 2.73x
Rhode Island Cluster 0.42% 2.67x
Film Production 0.24% 2.58x
Peru Media 0.19% 2.49x
Electronic Document Assembly 0.05% 2.39x
Cleveland News 1.82% 2.29x
Illinois Education 0.13% 2.28x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male