Dstillery Audiences

CHAMPS

Audience Size: 1.2 Million Devices

Explore the Champs Audience

Below you'll find more information about the Champs audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Champs audience.

Dstillery Crafted Audiences

INTERESTS

The Champs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Champs audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.77x
Toronto Blue Jays Fans 2.12% 1.43x
Spain Trip Planners 2.64% 1.41x
New York Trip Planners 2.70% 1.41x
Premier League Fans 3.25% 1.40x
New York City Events Researchers 2.56% 1.39x
New York Rangers Fans 2.68% 1.39x
Brooklyn Nets Fans 2.65% 1.38x
Womens Fashion Brands Shoppers 2.90% 1.37x
Video Gamers 3.24% 1.35x
Composition Percentage: The overlap percentage between the Champs audience and the Interest attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Champs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Champs audience is Hollister.

Location Composition Index
Hollister 23.87% 23.58x
Charlotte Russe 12.29% 23.20x
Abercrombie & Fitch 5.05% 22.49x
Aeropostale 29.68% 21.96x
Zumiez 31.26% 20.32x
Buckle 24.22% 20.19x
Journeys 36.83% 19.94x
Express 27.99% 18.99x
Joe's Jeans 0.76% 18.60x
Gymboree 20.45% 18.58x
Composition Percentage: The overlap percentage between the Champs audience and the Location attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Champs audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.05% 5.48x
Watches & Jewelry 0.04% 4.64x
Home Printing 0.03% 3.21x
Arabic News 0.14% 3.09x
Russia Cluster 0.08% 3.02x
London Tourism 0.02% 2.92x
Pac 12 Sports 0.14% 2.80x
Computer Printers 0.03% 2.60x
Christian Music 0.12% 2.51x
Pakistan Cluster 0.21% 2.47x
Composition Percentage: The overlap percentage between the Champs audience and the Content Affinity attribute.
Index: A comparison of the Champs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Champs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male