Dstillery Audiences

CHARLES SCHWAB

Audience Size: 1.1 Million Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.20% 2.20x
Online Grocery Shoppers 3.46% 2.14x
Venture Capitalists 2.43% 2.01x
Real Estate Decision Makers 3.73% 1.95x
New York Trip Planners 3.21% 1.92x
Ballet Enthusiasts 2.76% 1.92x
Executive Travelers 0.02% 1.90x
Pittsburgh Pirates Fans 1.92% 1.89x
Investment Banking Professionals 2.65% 1.84x
New York Mets Fans 1.89% 1.80x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.29% 19.70x
Club Monaco 1.77% 13.65x
Levi Strauss 1.99% 12.79x
Intermix 1.48% 12.18x
Armani 4.88% 12.03x
Uniqlo 2.25% 11.91x
Zara 4.50% 11.85x
Banana Republic 7.76% 11.75x
Calvin Klein 1.45% 11.45x
Saint Laurent Paris 1.47% 11.39x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.37% 2.85x
Philanthropy - Nonprofits 0.14% 2.76x
Pittsburgh News 2.20% 2.65x
Law School Research Cluster 0.09% 2.64x
NYC Tourist Attractions 1.93% 2.63x
Turkey & Iran Cluster 0.06% 2.61x
Central California Cluster 0.71% 2.51x
Human Resources & Employee Management 0.14% 2.47x
New York City Education & News Cluster 1.21% 2.45x
Institutional Investing 0.21% 2.40x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male