Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 211.8 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Thrift Store Shoppers.
| Interest | Composition | Index |
| Thrift Store Shoppers | 2.66% | 2.89x |
| Western Canada Skiers and Snowboarders | 3.43% | 2.59x |
| New York City Events Researchers | 2.00% | 2.55x |
| Los Angeles Activities Researchers | 1.62% | 2.46x |
| Mac Users | 1.24% | 2.28x |
| Food Bank Researchers | 1.24% | 2.28x |
| California Trip Planners | 2.76% | 2.27x |
| College Aspirants | 3.33% | 2.23x |
| Camera Review Readers | 1.62% | 2.15x |
| Modern Art Museum Researchers | 1.24% | 2.14x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.06% | 9.56x |
| Patagonia | 1.39% | 7.11x |
| Bonobos | 1.75% | 6.80x |
| Intermix | 0.55% | 6.11x |
| Topshop | 0.20% | 5.77x |
| Armani | 2.43% | 5.64x |
| Uniqlo | 1.24% | 5.49x |
| Anthropologie | 6.39% | 5.47x |
| Lululemon | 6.60% | 5.41x |
| Saint Laurent Paris | 0.54% | 5.32x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.48% | 6.32x |
| Korea Cluster | 0.29% | 5.48x |
| New York City Real Estate Research Cluster | 0.86% | 5.46x |
| Legal Information Research Cluster | 0.38% | 5.42x |
| NYC Tourist Attractions | 0.38% | 4.91x |
| Online Ticket Buyers | 0.24% | 4.11x |
| Bowling | 0.19% | 3.61x |
| Cruise Vacations | 0.29% | 3.60x |
| Personal Investment & Advisor Researchers | 0.19% | 3.37x |
| Low Carb Diets | 0.38% | 3.27x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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