Dstillery Audiences

CHARLES SCHWAB

Audience Size: 130 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 130 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is SMB Commercial Insurance Researchers.

Interest Composition Index
SMB Commercial Insurance Researchers 4.86% 2.54x
New York City Events Researchers 2.68% 2.19x
School Closings Updates Readers 1.76% 2.18x
Telemedicine Content Readers 1.59% 2.14x
Michigan County and Local Fair Visitors 6.45% 2.12x
Detroit Tigers Fans 4.77% 2.12x
Verizon Wireless Customers 0.21% 2.11x
Online Shoppers 4.27% 2.11x
Michigan Wolverines Fans 4.27% 2.07x
Executive Travelers 2.26% 2.05x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is LL Bean.

Location Composition Index
LL Bean 0.77% 13.92x
Bonobos 0.69% 11.10x
Topshop 0.07% 10.85x
Intermix 0.21% 10.29x
Armani 0.97% 9.62x
Lululemon 2.38% 8.38x
Saint Laurent Paris 0.19% 8.29x
Anthropologie 2.30% 7.90x
Club Monaco 0.31% 7.21x
Brooks Brothers 1.40% 6.76x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.25% 5.33x
Peru Media 0.34% 4.39x
Marketing Professionals 0.22% 3.93x
Dial-Up Internet 0.42% 3.67x
Public Policy Media 0.25% 3.47x
Florida College Athletics 0.25% 3.28x
Photography 1.34% 3.26x
Tennis, Golf & Boxing 0.17% 2.96x
Recreational Motor Sport Enthusiasts 0.34% 2.89x
Auto Body Upkeep & Repair Researchers 0.33% 2.85x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male