Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 3.49% | 3.43x |
| Texas Activity Researchers | 3.03% | 2.32x |
| Verizon Wireless Customers | 0.21% | 2.11x |
| Ivy League College Researchers | 0.23% | 2.11x |
| Orlando Trip Planners | 2.84% | 2.04x |
| Dallas Mavericks Fans | 2.89% | 1.98x |
| Restaurant Supply Shoppers | 0.19% | 1.94x |
| Houston Trip Planners | 2.52% | 1.92x |
| Restaurant Researchers | 0.75% | 1.89x |
| Streaming British TV Users | 0.75% | 1.89x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 6.49x |
| Gymboree | 3.01% | 6.15x |
| Intermix | 0.12% | 6.01x |
| Banana Republic | 0.87% | 5.87x |
| Topshop | 0.04% | 5.48x |
| Armani | 0.45% | 5.32x |
| Hugo Boss | 0.60% | 5.15x |
| Club Monaco | 0.15% | 5.15x |
| Free People | 0.47% | 5.08x |
| The North Face | 0.31% | 5.05x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 5.17% | 10.30x |
| Central & South American News | 0.33% | 7.31x |
| Austin Cluster | 3.17% | 6.77x |
| Spanish Health & Wellness | 0.14% | 4.05x |
| Sewing, Embroidery & Quilting | 0.15% | 4.04x |
| Korea Cluster | 0.19% | 3.91x |
| Travel Adventure | 0.33% | 3.73x |
| Texas News | 2.56% | 3.31x |
| Texas University Athletics | 0.79% | 3.24x |
| Peru Media | 0.23% | 3.17x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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