Dstillery Audiences

CHARLES SCHWAB

Audience Size: 411.7 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 411.7 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.11% 2.02x
Venture Capitalists 1.82% 1.95x
Investment Banking Professionals 1.94% 1.84x
United Arab Emirates Trip Planners 1.84% 1.80x
Luxury Retail Researchers 1.86% 1.80x
Shared Work Space Researchers 1.60% 1.75x
Men's Shoe Shoppers 1.77% 1.74x
SEO Specialists 1.58% 1.73x
Preppy Clothing Shoppers 2.16% 1.73x
Restaurant Researchers 1.41% 1.71x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 9.72% 24.35x
Armani 2.88% 21.78x
Anthropologie 4.71% 20.41x
Eddie Bauer 1.92% 20.38x
Saint Laurent Paris 1.15% 20.27x
Uniqlo 1.55% 19.87x
Free People 2.17% 19.35x
Club Monaco 1.74% 19.18x
Zara 3.11% 18.93x
Ann Taylor 2.11% 18.86x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.85% 2.63x
Institutional Investing 0.13% 2.41x
LGBTQ Advocacy 1.00% 2.30x
Perfume, Makeup & Cosmetics 0.17% 2.16x
Pacific Northwest Sports & News Cluster 0.80% 2.12x
Vietnam Cluster 0.09% 2.07x
Russia Cluster 0.11% 2.06x
Alberta Canada Cluster 0.14% 2.02x
NYC Tourist Attractions 1.22% 2.01x
Legal Information Research Cluster 0.95% 1.99x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male