Dstillery Audiences

CHARLES SCHWAB

Audience Size: 332.3 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 332.3 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.15% 2.36x
Yale University Fans 2.37% 2.18x
Ivy League College Researchers 1.21% 2.15x
Verizon Wireless Customers 0.21% 2.11x
Online Payroll Services Users 3.38% 2.03x
Online Grammar Tool Users 1.36% 1.99x
France Trip Planners 3.33% 1.98x
School Closings Updates Readers 1.11% 1.97x
Investment Services Intenders 2.88% 1.97x
EDM Festival Enthusiasts 3.59% 1.96x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Intermix.

Location Composition Index
Intermix 0.64% 7.53x
Bonobos 1.68% 6.79x
Patagonia 1.14% 6.34x
LL Bean 1.16% 5.91x
Armani 2.26% 5.78x
Anthropologie 6.12% 5.59x
Lululemon 6.29% 5.39x
Saint Laurent Paris 0.48% 5.31x
Ann Taylor 2.40% 5.26x
Free People 3.43% 5.15x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 0.20% 5.15x
Caribbean Vacation 0.30% 4.71x
Pac 12 Sports 0.25% 4.05x
Tennis, Golf & Boxing 0.10% 3.56x
Bowling 0.10% 3.56x
Los Angeles Tourism 0.15% 3.31x
Australia & New Zealand Media 0.15% 3.17x
Beer, Wine & Alcohol 0.10% 3.12x
Vermont Cluster 0.20% 2.95x
Assorted Topics (Television, Origami, Men's Health) 0.12% 2.95x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male