Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.90x |
| New York City Events Researchers | 4.44% | 1.70x |
| Online Grocery Shoppers | 4.81% | 1.68x |
| Opera Enthusiasts | 3.67% | 1.65x |
| Italian Mens National Soccer Team Fans | 2.97% | 1.62x |
| Ballet Enthusiasts | 4.14% | 1.59x |
| Venture Capitalists | 3.83% | 1.59x |
| Real Estate Decision Makers | 4.39% | 1.58x |
| Symphony Music Enthusiasts | 3.81% | 1.58x |
| Chelsea Fans | 3.39% | 1.55x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.34% | 16.91x |
| Topshop | 0.98% | 13.55x |
| Bonobos | 3.13% | 12.39x |
| Intermix | 1.93% | 12.38x |
| Supreme | 0.35% | 12.33x |
| Calvin Klein | 1.10% | 12.32x |
| Zara | 4.88% | 11.70x |
| Anthropologie | 4.30% | 11.64x |
| Uniqlo | 3.05% | 11.56x |
| Armani | 6.33% | 11.35x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 14.19x |
| Home Décor, Furniture, & Decorating | 0.03% | 14.19x |
| Golf & Boats | 0.01% | 10.64x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.32x |
| Survey Websites | 0.02% | 4.36x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 4.16x |
| Barcode Site & App Users | 0.01% | 3.45x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.94x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.10% | 2.76x |
| As Seen On TV Products | 0.01% | 2.72x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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