Dstillery Audiences

CHARLES SCHWAB

Audience Size: 840.5 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 840.5 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 3.52x
New York City Events Researchers 4.42% 2.02x
Venture Capitalists 4.09% 1.95x
Online Grocery Shoppers 4.65% 1.93x
Real Estate Decision Makers 4.39% 1.87x
Ballet Enthusiasts 4.30% 1.84x
Opera Enthusiasts 3.84% 1.84x
New York Trip Planners 4.19% 1.83x
Italian Mens National Soccer Team Fans 3.25% 1.79x
Shared Work Space Researchers 4.22% 1.79x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.50% 20.49x
Topshop 1.45% 17.56x
Supreme 0.37% 16.49x
Intermix 2.49% 15.46x
Calvin Klein 1.35% 15.26x
Joe's Jeans 0.73% 15.13x
Bonobos 4.29% 14.81x
Uniqlo 4.78% 14.13x
Zara 6.92% 13.71x
Armani 6.62% 13.66x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.08% 5.27x
London Tourism & Events 0.06% 4.85x
Institutional Investing 0.26% 4.52x
Romanian News 0.05% 4.28x
Local & Travel England - East Midlands 0.06% 3.91x
Philanthropy - Nonprofits 0.11% 3.73x
Mining & Natural Resources 0.03% 3.50x
Scotland Travel 0.03% 3.40x
Greece Cluster 0.05% 3.27x
Apartment & Community Real Estate Researchers 0.05% 3.22x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male