Dstillery Audiences

CHARLES SCHWAB

Audience Size: 977.4 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 977.4 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.74% 2.31x
New York City Events Researchers 3.86% 2.27x
Ballet Enthusiasts 4.06% 2.25x
Venture Capitalists 3.87% 2.16x
Real Estate Decision Makers 4.10% 2.09x
Shared Work Space Researchers 3.75% 2.05x
Burger Enthusiast 0.28% 2.04x
Opera Enthusiasts 3.41% 2.04x
Investment Banking Professionals 3.40% 2.03x
Symphony Music Enthusiasts 3.77% 2.01x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.39% 17.28x
Topshop 1.27% 14.37x
Calvin Klein 1.18% 13.93x
Intermix 2.24% 13.83x
Supreme 0.34% 13.74x
Anthropologie 2.89% 12.91x
Bonobos 3.82% 12.86x
Zara 5.65% 12.58x
Uniqlo 3.76% 12.45x
Joe's Jeans 0.65% 12.24x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is French News & Gossip Cluster.

Content Affinity Composition Index
French News & Gossip Cluster 0.11% 3.91x
London Tourism & Events 0.05% 3.82x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.81x
Turkey & Iran Cluster 0.06% 3.50x
France Online Music & Quiz Content Cluster 0.05% 3.20x
Philanthropy - Nonprofits 0.09% 3.11x
Retail Industry News 0.19% 3.07x
Teaching Abroad 0.02% 3.04x
South Carolina Travel 0.02% 3.02x
Local & Travel England - East Midlands 0.04% 2.91x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male