Dstillery Audiences

CHARLES SCHWAB

Audience Size: 211.8 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 211.8 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Thrift Store Shoppers.

Interest Composition Index
Thrift Store Shoppers 2.66% 2.89x
Western Canada Skiers and Snowboarders 3.43% 2.59x
New York City Events Researchers 2.00% 2.55x
Los Angeles Activities Researchers 1.62% 2.46x
Mac Users 1.24% 2.28x
Food Bank Researchers 1.24% 2.28x
California Trip Planners 2.76% 2.27x
College Aspirants 3.33% 2.23x
Camera Review Readers 1.62% 2.15x
Modern Art Museum Researchers 1.24% 2.14x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.06% 9.56x
Patagonia 1.39% 7.11x
Bonobos 1.75% 6.80x
Intermix 0.55% 6.11x
Topshop 0.20% 5.77x
Armani 2.43% 5.64x
Uniqlo 1.24% 5.49x
Anthropologie 6.39% 5.47x
Lululemon 6.60% 5.41x
Saint Laurent Paris 0.54% 5.32x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 0.48% 6.32x
Korea Cluster 0.29% 5.48x
New York City Real Estate Research Cluster 0.86% 5.46x
Legal Information Research Cluster 0.38% 5.42x
NYC Tourist Attractions 0.38% 4.91x
Online Ticket Buyers 0.24% 4.11x
Bowling 0.19% 3.61x
Cruise Vacations 0.29% 3.60x
Personal Investment & Advisor Researchers 0.19% 3.37x
Low Carb Diets 0.38% 3.27x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female