Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 411.7 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.11% | 2.02x |
| Venture Capitalists | 1.82% | 1.95x |
| Investment Banking Professionals | 1.94% | 1.84x |
| United Arab Emirates Trip Planners | 1.84% | 1.80x |
| Luxury Retail Researchers | 1.86% | 1.80x |
| Shared Work Space Researchers | 1.60% | 1.75x |
| Men's Shoe Shoppers | 1.77% | 1.74x |
| SEO Specialists | 1.58% | 1.73x |
| Preppy Clothing Shoppers | 2.16% | 1.73x |
| Restaurant Researchers | 1.41% | 1.71x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 9.72% | 24.35x |
| Armani | 2.88% | 21.78x |
| Anthropologie | 4.71% | 20.41x |
| Eddie Bauer | 1.92% | 20.38x |
| Saint Laurent Paris | 1.15% | 20.27x |
| Uniqlo | 1.55% | 19.87x |
| Free People | 2.17% | 19.35x |
| Club Monaco | 1.74% | 19.18x |
| Zara | 3.11% | 18.93x |
| Ann Taylor | 2.11% | 18.86x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.85% | 2.63x |
| Institutional Investing | 0.13% | 2.41x |
| LGBTQ Advocacy | 1.00% | 2.30x |
| Perfume, Makeup & Cosmetics | 0.17% | 2.16x |
| Pacific Northwest Sports & News Cluster | 0.80% | 2.12x |
| Vietnam Cluster | 0.09% | 2.07x |
| Russia Cluster | 0.11% | 2.06x |
| Alberta Canada Cluster | 0.14% | 2.02x |
| NYC Tourist Attractions | 1.22% | 2.01x |
| Legal Information Research Cluster | 0.95% | 1.99x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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