Dstillery Audiences

CHARLES SCHWAB

Audience Size: 1.1 Million Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.78% 2.07x
Real Estate Decision Makers 3.60% 2.01x
Online Grocery Shoppers 3.84% 2.00x
Ballet Enthusiasts 3.67% 1.98x
Executive Travelers 0.02% 1.90x
Last Minute Travelers 3.01% 1.82x
Big East Fans 2.69% 1.82x
Brooklyn Nets Fans 2.38% 1.81x
New York Trip Planners 3.90% 1.81x
Venture Capitalists 2.84% 1.80x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.31% 17.30x
Topshop 0.58% 12.88x
Intermix 1.67% 12.63x
Zara 4.51% 11.37x
Bonobos 1.95% 11.36x
Calvin Klein 1.24% 11.27x
Armani 5.86% 11.07x
Club Monaco 1.94% 11.01x
Banana Republic 9.88% 11.01x
Levi Strauss 2.21% 10.83x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 14.19x
Home Décor, Furniture, & Decorating 0.03% 14.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.46x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.53x
England Tourism 0.03% 4.79x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.16x
Malaya 0.03% 3.26x
Barcode Site & App Users 0.02% 3.00x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.00x
Content Streamers & Downloaders 0.03% 2.92x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male