Dstillery Audiences

CHARLES SCHWAB

Audience Size: 267.3 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 267.3 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 5.43% 2.44x
Pantry Recipes Researchers 0.22% 2.41x
Indiana Hoosiers Fans 5.43% 2.35x
Kentucky Wildcats Fans 5.10% 2.23x
Verizon Wireless Customers 0.21% 2.11x
Commercial Contractors & Designers 3.47% 2.09x
Midwestern Voters 5.32% 2.07x
Brooklyn Nets Fans 3.37% 2.06x
Milwaukee Bucks Fans 4.13% 2.04x
Notre Dame Fighting Irish Fans 4.34% 2.03x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.22% 26.22x
Topshop 0.50% 21.51x
Intermix 1.00% 16.46x
Supreme 0.15% 16.23x
Uniqlo 2.14% 15.47x
Armani 3.33% 14.78x
Zara 3.45% 14.70x
Joe's Jeans 0.21% 14.46x
Bonobos 1.78% 14.33x
Calvin Klein 0.53% 13.99x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.33% 5.98x
Shopping Catalogs 0.33% 5.60x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 4.39x
Mobile Industry Information 0.33% 4.22x
Natural Diet & Supplement Researchers 0.36% 4.13x
Auto Tires & Parts Repair Researchers 0.33% 4.08x
Online Media Converters 0.22% 3.71x
Auto Body Upkeep & Repair Researchers 0.43% 3.68x
Online Mini Game Players 0.22% 3.68x
Homemade Jewelry & Crafts 0.22% 3.65x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female