Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 130 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is SMB Commercial Insurance Researchers.
| Interest | Composition | Index |
| SMB Commercial Insurance Researchers | 4.86% | 2.54x |
| New York City Events Researchers | 2.68% | 2.19x |
| School Closings Updates Readers | 1.76% | 2.18x |
| Telemedicine Content Readers | 1.59% | 2.14x |
| Michigan County and Local Fair Visitors | 6.45% | 2.12x |
| Detroit Tigers Fans | 4.77% | 2.12x |
| Verizon Wireless Customers | 0.21% | 2.11x |
| Online Shoppers | 4.27% | 2.11x |
| Michigan Wolverines Fans | 4.27% | 2.07x |
| Executive Travelers | 2.26% | 2.05x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.77% | 13.92x |
| Bonobos | 0.69% | 11.10x |
| Topshop | 0.07% | 10.85x |
| Intermix | 0.21% | 10.29x |
| Armani | 0.97% | 9.62x |
| Lululemon | 2.38% | 8.38x |
| Saint Laurent Paris | 0.19% | 8.29x |
| Anthropologie | 2.30% | 7.90x |
| Club Monaco | 0.31% | 7.21x |
| Brooks Brothers | 1.40% | 6.76x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.25% | 5.33x |
| Peru Media | 0.34% | 4.39x |
| Marketing Professionals | 0.22% | 3.93x |
| Dial-Up Internet | 0.42% | 3.67x |
| Public Policy Media | 0.25% | 3.47x |
| Florida College Athletics | 0.25% | 3.28x |
| Photography | 1.34% | 3.26x |
| Tennis, Golf & Boxing | 0.17% | 2.96x |
| Recreational Motor Sport Enthusiasts | 0.34% | 2.89x |
| Auto Body Upkeep & Repair Researchers | 0.33% | 2.85x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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