Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.78% | 2.07x |
| Real Estate Decision Makers | 3.60% | 2.01x |
| Online Grocery Shoppers | 3.84% | 2.00x |
| Ballet Enthusiasts | 3.67% | 1.98x |
| Executive Travelers | 0.02% | 1.90x |
| Last Minute Travelers | 3.01% | 1.82x |
| Big East Fans | 2.69% | 1.82x |
| Brooklyn Nets Fans | 2.38% | 1.81x |
| New York Trip Planners | 3.90% | 1.81x |
| Venture Capitalists | 2.84% | 1.80x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 17.30x |
| Topshop | 0.58% | 12.88x |
| Intermix | 1.67% | 12.63x |
| Zara | 4.51% | 11.37x |
| Bonobos | 1.95% | 11.36x |
| Calvin Klein | 1.24% | 11.27x |
| Armani | 5.86% | 11.07x |
| Club Monaco | 1.94% | 11.01x |
| Banana Republic | 9.88% | 11.01x |
| Levi Strauss | 2.21% | 10.83x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 14.19x |
| Home Décor, Furniture, & Decorating | 0.03% | 14.19x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.46x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.53x |
| England Tourism | 0.03% | 4.79x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 4.16x |
| Malaya | 0.03% | 3.26x |
| Barcode Site & App Users | 0.02% | 3.00x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.00x |
| Content Streamers & Downloaders | 0.03% | 2.92x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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