Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 267.3 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 5.43% | 2.44x |
| Pantry Recipes Researchers | 0.22% | 2.41x |
| Indiana Hoosiers Fans | 5.43% | 2.35x |
| Kentucky Wildcats Fans | 5.10% | 2.23x |
| Verizon Wireless Customers | 0.21% | 2.11x |
| Commercial Contractors & Designers | 3.47% | 2.09x |
| Midwestern Voters | 5.32% | 2.07x |
| Brooklyn Nets Fans | 3.37% | 2.06x |
| Milwaukee Bucks Fans | 4.13% | 2.04x |
| Notre Dame Fighting Irish Fans | 4.34% | 2.03x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.22% | 26.22x |
| Topshop | 0.50% | 21.51x |
| Intermix | 1.00% | 16.46x |
| Supreme | 0.15% | 16.23x |
| Uniqlo | 2.14% | 15.47x |
| Armani | 3.33% | 14.78x |
| Zara | 3.45% | 14.70x |
| Joe's Jeans | 0.21% | 14.46x |
| Bonobos | 1.78% | 14.33x |
| Calvin Klein | 0.53% | 13.99x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.33% | 5.98x |
| Shopping Catalogs | 0.33% | 5.60x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 4.39x |
| Mobile Industry Information | 0.33% | 4.22x |
| Natural Diet & Supplement Researchers | 0.36% | 4.13x |
| Auto Tires & Parts Repair Researchers | 0.33% | 4.08x |
| Online Media Converters | 0.22% | 3.71x |
| Auto Body Upkeep & Repair Researchers | 0.43% | 3.68x |
| Online Mini Game Players | 0.22% | 3.68x |
| Homemade Jewelry & Crafts | 0.22% | 3.65x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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