Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.42% | 4.28x |
| Canada Trip Planners | 3.86% | 3.75x |
| Portuguese Food Enthusiasts | 5.80% | 3.70x |
| College Aspirants | 4.83% | 3.66x |
| Chile Trip Planners | 6.28% | 3.48x |
| French Language Learners | 4.83% | 3.45x |
| Renaissance Faire Visitors | 5.80% | 3.42x |
| Classical Music Enthusiasts | 4.35% | 3.42x |
| History Buffs | 4.35% | 3.37x |
| Romance Movie and TV enthusiasts | 4.83% | 3.37x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.26% | 18.84x |
| Armani | 1.48% | 12.85x |
| Intermix | 0.32% | 11.95x |
| Club Monaco | 0.60% | 11.39x |
| Uniqlo | 0.69% | 11.04x |
| LL Bean | 0.82% | 10.93x |
| Brooks Brothers | 2.81% | 10.16x |
| Abercrombie & Fitch | 0.47% | 10.14x |
| Ann Taylor | 1.48% | 10.03x |
| Anthropologie | 3.32% | 9.86x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.50% | 4.70x |
| Marketing Professionals | 0.22% | 3.93x |
| Writing Tools & Citation | 2.42% | 3.91x |
| Nursing | 0.25% | 3.77x |
| Vancouver British Columbia Locals Cluster | 0.97% | 3.51x |
| Ohio Universities | 0.99% | 3.51x |
| University Research | 1.45% | 3.40x |
| Poetry Fans | 4.35% | 3.36x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.45% | 3.05x |
| Fantasy Name Generators | 0.97% | 3.00x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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