Dstillery Audiences

CHARLES SCHWAB

Audience Size: 243.4 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 243.4 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 3.51% 2.65x
Wisconsin County and Local Fair Visitors 6.36% 2.54x
Green Bay Packers Fans 5.47% 2.42x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 2.14x
Verizon Wireless Customers 0.21% 2.11x
Milwaukee Brewers Fans 3.60% 2.10x
Milwaukee Bucks Fans 3.79% 2.01x
T-Mobile Customers 0.09% 1.82x
Orlando Activities Researchers 0.20% 1.79x
POS Systems & Software Researchers 2.62% 1.69x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Topshop.

Location Composition Index
Topshop 0.07% 10.07x
Calvin Klein 0.08% 5.50x
Bonobos 0.27% 4.95x
Club Monaco 0.17% 4.68x
REI 0.43% 4.39x
Free People 0.52% 4.32x
Anthropologie 1.00% 4.21x
Banana Republic 1.55% 4.10x
Jos A. Bank Clothiers 1.41% 4.10x
Gymboree 2.12% 4.04x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 5.80% 9.92x
New Parents 0.08% 5.63x
Startup Investment 0.06% 4.69x
Maps & Navigation 0.14% 4.39x
Austin Cluster 2.54% 4.01x
Unique & Personalized Fashion 0.07% 3.88x
Wisconsin Universities 1.73% 3.72x
Medical Diagnostics 0.11% 3.59x
Free Online Game Players 0.04% 3.42x
Wisconsin Travel & Tourism Cluster 2.45% 3.33x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female