Dstillery Audiences

CHARLES SCHWAB

Audience Size: 1 Million Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.90x
New York City Events Researchers 4.44% 1.70x
Online Grocery Shoppers 4.81% 1.68x
Opera Enthusiasts 3.67% 1.65x
Italian Mens National Soccer Team Fans 2.97% 1.62x
Ballet Enthusiasts 4.14% 1.59x
Venture Capitalists 3.83% 1.59x
Real Estate Decision Makers 4.39% 1.58x
Symphony Music Enthusiasts 3.81% 1.58x
Chelsea Fans 3.39% 1.55x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.34% 16.91x
Topshop 0.98% 13.55x
Bonobos 3.13% 12.39x
Intermix 1.93% 12.38x
Supreme 0.35% 12.33x
Calvin Klein 1.10% 12.32x
Zara 4.88% 11.70x
Anthropologie 4.30% 11.64x
Uniqlo 3.05% 11.56x
Armani 6.33% 11.35x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 14.19x
Home Décor, Furniture, & Decorating 0.03% 14.19x
Golf & Boats 0.01% 10.64x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.32x
Survey Websites 0.02% 4.36x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.16x
Barcode Site & App Users 0.01% 3.45x
France Online Music & Quiz Content Cluster 0.05% 2.94x
Assorted Topics (Business Support ToolsForm Templates) 0.10% 2.76x
As Seen On TV Products 0.01% 2.72x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male