Dstillery Audiences

CHARLES SCHWAB

Audience Size: 270.3 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 3.49% 3.43x
Texas Activity Researchers 3.03% 2.32x
Verizon Wireless Customers 0.21% 2.11x
Ivy League College Researchers 0.23% 2.11x
Orlando Trip Planners 2.84% 2.04x
Dallas Mavericks Fans 2.89% 1.98x
Restaurant Supply Shoppers 0.19% 1.94x
Houston Trip Planners 2.52% 1.92x
Restaurant Researchers 0.75% 1.89x
Streaming British TV Users 0.75% 1.89x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.02% 6.49x
Gymboree 3.01% 6.15x
Intermix 0.12% 6.01x
Banana Republic 0.87% 5.87x
Topshop 0.04% 5.48x
Armani 0.45% 5.32x
Hugo Boss 0.60% 5.15x
Club Monaco 0.15% 5.15x
Free People 0.47% 5.08x
The North Face 0.31% 5.05x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 5.17% 10.30x
Central & South American News 0.33% 7.31x
Austin Cluster 3.17% 6.77x
Spanish Health & Wellness 0.14% 4.05x
Sewing, Embroidery & Quilting 0.15% 4.04x
Korea Cluster 0.19% 3.91x
Travel Adventure 0.33% 3.73x
Texas News 2.56% 3.31x
Texas University Athletics 0.79% 3.24x
Peru Media 0.23% 3.17x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male