Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.20% | 2.20x |
| Online Grocery Shoppers | 3.46% | 2.14x |
| Venture Capitalists | 2.43% | 2.01x |
| Real Estate Decision Makers | 3.73% | 1.95x |
| New York Trip Planners | 3.21% | 1.92x |
| Ballet Enthusiasts | 2.76% | 1.92x |
| Executive Travelers | 0.02% | 1.90x |
| Pittsburgh Pirates Fans | 1.92% | 1.89x |
| Investment Banking Professionals | 2.65% | 1.84x |
| New York Mets Fans | 1.89% | 1.80x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.29% | 19.70x |
| Club Monaco | 1.77% | 13.65x |
| Levi Strauss | 1.99% | 12.79x |
| Intermix | 1.48% | 12.18x |
| Armani | 4.88% | 12.03x |
| Uniqlo | 2.25% | 11.91x |
| Zara | 4.50% | 11.85x |
| Banana Republic | 7.76% | 11.75x |
| Calvin Klein | 1.45% | 11.45x |
| Saint Laurent Paris | 1.47% | 11.39x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.37% | 2.85x |
| Philanthropy - Nonprofits | 0.14% | 2.76x |
| Pittsburgh News | 2.20% | 2.65x |
| Law School Research Cluster | 0.09% | 2.64x |
| NYC Tourist Attractions | 1.93% | 2.63x |
| Turkey & Iran Cluster | 0.06% | 2.61x |
| Central California Cluster | 0.71% | 2.51x |
| Human Resources & Employee Management | 0.14% | 2.47x |
| New York City Education & News Cluster | 1.21% | 2.45x |
| Institutional Investing | 0.21% | 2.40x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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