Dstillery Audiences

CHARLES SCHWAB

Audience Size: 48.1 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.42% 4.28x
Canada Trip Planners 3.86% 3.75x
Portuguese Food Enthusiasts 5.80% 3.70x
College Aspirants 4.83% 3.66x
Chile Trip Planners 6.28% 3.48x
French Language Learners 4.83% 3.45x
Renaissance Faire Visitors 5.80% 3.42x
Classical Music Enthusiasts 4.35% 3.42x
History Buffs 4.35% 3.37x
Romance Movie and TV enthusiasts 4.83% 3.37x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Bonobos.

Location Composition Index
Bonobos 1.26% 18.84x
Armani 1.48% 12.85x
Intermix 0.32% 11.95x
Club Monaco 0.60% 11.39x
Uniqlo 0.69% 11.04x
LL Bean 0.82% 10.93x
Brooks Brothers 2.81% 10.16x
Abercrombie & Fitch 0.47% 10.14x
Ann Taylor 1.48% 10.03x
Anthropologie 3.32% 9.86x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.50% 4.70x
Marketing Professionals 0.22% 3.93x
Writing Tools & Citation 2.42% 3.91x
Nursing 0.25% 3.77x
Vancouver British Columbia Locals Cluster 0.97% 3.51x
Ohio Universities 0.99% 3.51x
University Research 1.45% 3.40x
Poetry Fans 4.35% 3.36x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.45% 3.05x
Fantasy Name Generators 0.97% 3.00x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female