Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 590.3 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.21% | 4.06x |
| Social Distancing Content Readers | 0.10% | 2.77x |
| Verizon Wireless Customers | 0.21% | 2.11x |
| E-cycling Enthusiasts | 3.76% | 1.92x |
| Real Estate Decision Makers | 3.19% | 1.72x |
| New York City Events Researchers | 2.94% | 1.70x |
| Online Grocery Shoppers | 3.50% | 1.67x |
| Rideshare App Users | 2.16% | 1.67x |
| Commercial Architects and Designers | 2.78% | 1.66x |
| Denver Trip Planners | 3.45% | 1.66x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.44% | 26.48x |
| Topshop | 1.13% | 21.43x |
| Joe's Jeans | 0.54% | 17.97x |
| Intermix | 1.92% | 17.83x |
| Supreme | 0.30% | 17.19x |
| Calvin Klein | 1.11% | 16.23x |
| Uniqlo | 4.01% | 16.03x |
| Bonobos | 3.48% | 15.78x |
| Zara | 6.05% | 15.40x |
| Armani | 5.72% | 15.09x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Hobby Drones & Remote-Controlled Cars.
| Content Affinity | Composition | Index |
| Hobby Drones & Remote-Controlled Cars | 0.21% | 4.80x |
| Marketing Professionals | 0.41% | 4.45x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 4.39x |
| Low Budget Shoppers | 0.21% | 4.26x |
| Real Estate Cluster | 0.15% | 4.10x |
| Homemade Jewelry & Crafts | 0.26% | 3.89x |
| Telescopes | 0.15% | 3.86x |
| Illinois Education | 0.10% | 3.71x |
| Humor & Entertainment | 0.13% | 3.58x |
| California Universities | 0.21% | 3.48x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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