Dstillery Audiences

CHARLES SCHWAB

Audience Size: 590.3 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 590.3 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.21% 4.06x
Social Distancing Content Readers 0.10% 2.77x
Verizon Wireless Customers 0.21% 2.11x
E-cycling Enthusiasts 3.76% 1.92x
Real Estate Decision Makers 3.19% 1.72x
New York City Events Researchers 2.94% 1.70x
Online Grocery Shoppers 3.50% 1.67x
Rideshare App Users 2.16% 1.67x
Commercial Architects and Designers 2.78% 1.66x
Denver Trip Planners 3.45% 1.66x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.44% 26.48x
Topshop 1.13% 21.43x
Joe's Jeans 0.54% 17.97x
Intermix 1.92% 17.83x
Supreme 0.30% 17.19x
Calvin Klein 1.11% 16.23x
Uniqlo 4.01% 16.03x
Bonobos 3.48% 15.78x
Zara 6.05% 15.40x
Armani 5.72% 15.09x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.21% 4.80x
Marketing Professionals 0.41% 4.45x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 4.39x
Low Budget Shoppers 0.21% 4.26x
Real Estate Cluster 0.15% 4.10x
Homemade Jewelry & Crafts 0.26% 3.89x
Telescopes 0.15% 3.86x
Illinois Education 0.10% 3.71x
Humor & Entertainment 0.13% 3.58x
California Universities 0.21% 3.48x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male