Dstillery Audiences

CHARLES SCHWAB

Audience Size: 83.7 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 83.7 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is Rome Trip Planners.

Interest Composition Index
Rome Trip Planners 4.17% 3.60x
Tennis Players 3.03% 3.54x
New York Rangers Fans 3.41% 3.52x
Real Estate Decision Makers 3.03% 3.42x
Online Daters 4.17% 3.38x
Clemson Tigers Fans 4.55% 3.19x
NBA Fans 3.03% 3.09x
Cincinnati Bengals Fans 3.41% 3.08x
Northwestern Wildcats Fans 3.41% 3.06x
Sports Memorabilia Shoppers 3.41% 2.99x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Topshop.

Location Composition Index
Topshop 0.09% 15.00x
Intermix 0.36% 13.66x
Uniqlo 0.74% 13.62x
Saint Laurent Paris 0.31% 13.43x
Bonobos 0.93% 13.39x
Patagonia 0.82% 12.65x
LL Bean 0.91% 12.55x
Ann Taylor 1.60% 12.15x
Armani 1.21% 11.96x
Lululemon 3.68% 11.92x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 1.52% 5.94x
School Curriculum 0.50% 5.87x
Minnesota Community Business Cluster 0.50% 4.70x
Fishing 0.83% 4.44x
Fashion Cluster 0.76% 3.94x
Marketing Professionals 0.22% 3.93x
Career Cluster A 0.76% 3.86x
Backpacking 0.76% 3.80x
Nursing 0.25% 3.77x
Hometown Livability 0.76% 3.47x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female