Dstillery Audiences

CHARLES SCHWAB

Audience Size: 749.6 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 749.6 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.39% 2.36x
Italian Mens National Soccer Team Fans 3.90% 2.18x
Ballet Enthusiasts 4.37% 2.17x
Online Grocery Shoppers 4.56% 2.12x
Real Estate Decision Makers 3.55% 2.05x
Shared Work Space Researchers 3.22% 2.03x
Venture Capitalists 3.24% 1.99x
Opera Enthusiasts 3.06% 1.96x
New York Trip Planners 3.68% 1.90x
E-cycling Enthusiasts 4.00% 1.88x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.49% 22.33x
Topshop 1.35% 19.03x
Supreme 0.35% 16.78x
Intermix 2.24% 16.48x
Joe's Jeans 0.65% 15.76x
Calvin Klein 1.26% 15.35x
Bonobos 3.99% 14.89x
Uniqlo 4.42% 14.59x
Zara 6.52% 14.23x
Armani 6.19% 13.72x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.19% 4.17x
Institutional Investing 0.21% 4.06x
NYC Tourist Attractions 1.81% 3.67x
Home Improvement Contractor 0.06% 3.60x
Poland Cluster 0.18% 3.49x
Greece Cluster 0.05% 3.40x
New York City Education & News Cluster 1.13% 3.31x
Philanthropy - Nonprofits 0.08% 3.27x
San Francisco Tourism 0.12% 3.14x
French News & Gossip Cluster 0.10% 3.10x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male