Dstillery Audiences

CHARLES SCHWAB

Audience Size: 23.4 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.04% 2.28x
Sightseeing Travelers 4.08% 2.20x
Quarantine Planners 2.04% 2.14x
Verizon Wireless Customers 0.21% 2.11x
Elite Cycling Gear Shoppers 3.60% 2.07x
New York City Events Researchers 2.64% 2.03x
Food Bank Researchers 1.56% 2.03x
New Years Eve Party Ticket Purchasers 4.08% 1.96x
Telemedicine Content Readers 1.56% 1.91x
Travel Book Readers 3.12% 1.91x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Intermix.

Location Composition Index
Intermix 0.36% 16.91x
LL Bean 0.71% 16.42x
Calvin Klein 0.26% 15.02x
Armani 0.99% 14.88x
Saint Laurent Paris 0.23% 14.81x
Bonobos 0.85% 14.12x
Lululemon 3.41% 12.38x
Anthropologie 2.87% 12.05x
Club Monaco 0.35% 11.64x
Patagonia 0.76% 11.29x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.48% 6.74x
Jokes & Riddles 0.33% 5.35x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 4.39x
Design Software 0.48% 4.14x
Bags & Luggage 0.36% 4.12x
Grilling 0.58% 3.99x
Marketing Professionals 0.22% 3.93x
Vegans & Animal Welfare 0.36% 3.91x
Southeast College Athletics 0.22% 3.46x
NYC Tourist Attractions 0.72% 3.45x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male