Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 83.7 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is Rome Trip Planners.
| Interest | Composition | Index |
| Rome Trip Planners | 4.17% | 3.60x |
| Tennis Players | 3.03% | 3.54x |
| New York Rangers Fans | 3.41% | 3.52x |
| Real Estate Decision Makers | 3.03% | 3.42x |
| Online Daters | 4.17% | 3.38x |
| Clemson Tigers Fans | 4.55% | 3.19x |
| NBA Fans | 3.03% | 3.09x |
| Cincinnati Bengals Fans | 3.41% | 3.08x |
| Northwestern Wildcats Fans | 3.41% | 3.06x |
| Sports Memorabilia Shoppers | 3.41% | 2.99x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.09% | 15.00x |
| Intermix | 0.36% | 13.66x |
| Uniqlo | 0.74% | 13.62x |
| Saint Laurent Paris | 0.31% | 13.43x |
| Bonobos | 0.93% | 13.39x |
| Patagonia | 0.82% | 12.65x |
| LL Bean | 0.91% | 12.55x |
| Ann Taylor | 1.60% | 12.15x |
| Armani | 1.21% | 11.96x |
| Lululemon | 3.68% | 11.92x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 1.52% | 5.94x |
| School Curriculum | 0.50% | 5.87x |
| Minnesota Community Business Cluster | 0.50% | 4.70x |
| Fishing | 0.83% | 4.44x |
| Fashion Cluster | 0.76% | 3.94x |
| Marketing Professionals | 0.22% | 3.93x |
| Career Cluster A | 0.76% | 3.86x |
| Backpacking | 0.76% | 3.80x |
| Nursing | 0.25% | 3.77x |
| Hometown Livability | 0.76% | 3.47x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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