Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 869.6 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.08% | 2.20x |
| Ballet Enthusiasts | 2.85% | 2.06x |
| Venture Capitalists | 2.77% | 2.05x |
| Boston Trip Planners | 1.86% | 1.98x |
| New York Trip Planners | 2.77% | 1.96x |
| Investment Banking Professionals | 2.57% | 1.94x |
| Executive Travelers | 0.02% | 1.90x |
| Last Minute Travelers | 2.38% | 1.84x |
| Home Interior Design Enthusiasts | 2.37% | 1.84x |
| SEO Specialists | 2.53% | 1.80x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Curious about what else the Charles Schwab audience is interested in?
Sign Up
APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.22% | 20.38x |
| Club Monaco | 1.73% | 14.61x |
| American Eagle Outfitters | 9.95% | 13.49x |
| Armani | 3.49% | 13.33x |
| Uniqlo | 1.99% | 12.92x |
| Saint Laurent Paris | 1.29% | 12.27x |
| Levi Strauss | 1.62% | 12.20x |
| Eddie Bauer | 2.12% | 12.14x |
| Free People | 2.55% | 11.98x |
| Zara | 3.75% | 11.95x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Want to find more of the Charles Schwab audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.12% | 2.90x |
| Retail Industry News | 0.15% | 2.88x |
| Institutional Investing | 0.19% | 2.82x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.73x |
| NYC Tourist Attractions | 1.73% | 2.71x |
| Philanthropy - Nonprofits | 0.11% | 2.63x |
| Marketing Professionals | 0.57% | 2.58x |
| Feminism | 0.14% | 2.46x |
| New York City Education & News Cluster | 1.10% | 2.39x |
| London Tourism & Events | 0.04% | 2.32x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Want to see more of the Content Affinities the Charles Schwab audience visits?
Sign Up
DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Charles Schwab audience?
Sign Up