Dstillery Audiences

CHARLES SCHWAB

Audience Size: 869.6 Thousand Devices

Explore the Charles Schwab Audience

Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 869.6 thousand unique devices whose actions qualify for the Charles Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Charles Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charles Schwab audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.08% 2.20x
Ballet Enthusiasts 2.85% 2.06x
Venture Capitalists 2.77% 2.05x
Boston Trip Planners 1.86% 1.98x
New York Trip Planners 2.77% 1.96x
Investment Banking Professionals 2.57% 1.94x
Executive Travelers 0.02% 1.90x
Last Minute Travelers 2.38% 1.84x
Home Interior Design Enthusiasts 2.37% 1.84x
SEO Specialists 2.53% 1.80x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charles Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charles Schwab audience is Everlane.

Location Composition Index
Everlane 0.22% 20.38x
Club Monaco 1.73% 14.61x
American Eagle Outfitters 9.95% 13.49x
Armani 3.49% 13.33x
Uniqlo 1.99% 12.92x
Saint Laurent Paris 1.29% 12.27x
Levi Strauss 1.62% 12.20x
Eddie Bauer 2.12% 12.14x
Free People 2.55% 11.98x
Zara 3.75% 11.95x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charles Schwab audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.12% 2.90x
Retail Industry News 0.15% 2.88x
Institutional Investing 0.19% 2.82x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.73x
NYC Tourist Attractions 1.73% 2.71x
Philanthropy - Nonprofits 0.11% 2.63x
Marketing Professionals 0.57% 2.58x
Feminism 0.14% 2.46x
New York City Education & News Cluster 1.10% 2.39x
London Tourism & Events 0.04% 2.32x
Composition Percentage: The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male