Explore the Charles Schwab Audience
Below you'll find more information about the Charles Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Charles Schwab audience.
INTERESTS
The Charles Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charles Schwab audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.04% | 2.28x |
| Sightseeing Travelers | 4.08% | 2.20x |
| Quarantine Planners | 2.04% | 2.14x |
| Verizon Wireless Customers | 0.21% | 2.11x |
| Elite Cycling Gear Shoppers | 3.60% | 2.07x |
| New York City Events Researchers | 2.64% | 2.03x |
| Food Bank Researchers | 1.56% | 2.03x |
| New Years Eve Party Ticket Purchasers | 4.08% | 1.96x |
| Telemedicine Content Readers | 1.56% | 1.91x |
| Travel Book Readers | 3.12% | 1.91x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Interest attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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APPAREL RETAILERS
The Charles Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charles Schwab audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.36% | 16.91x |
| LL Bean | 0.71% | 16.42x |
| Calvin Klein | 0.26% | 15.02x |
| Armani | 0.99% | 14.88x |
| Saint Laurent Paris | 0.23% | 14.81x |
| Bonobos | 0.85% | 14.12x |
| Lululemon | 3.41% | 12.38x |
| Anthropologie | 2.87% | 12.05x |
| Club Monaco | 0.35% | 11.64x |
| Patagonia | 0.76% | 11.29x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Location attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charles Schwab audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.48% | 6.74x |
| Jokes & Riddles | 0.33% | 5.35x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 4.39x |
| Design Software | 0.48% | 4.14x |
| Bags & Luggage | 0.36% | 4.12x |
| Grilling | 0.58% | 3.99x |
| Marketing Professionals | 0.22% | 3.93x |
| Vegans & Animal Welfare | 0.36% | 3.91x |
| Southeast College Athletics | 0.22% | 3.46x |
| NYC Tourist Attractions | 0.72% | 3.45x |
Composition Percentage:
The overlap percentage between the Charles Schwab audience and the Content Affinity attribute.
Index: A comparison of the Charles Schwab audience to the internet population.
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DEMOGRAPHICS
The Charles Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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