Dstillery Audiences

CHARTER FITNESS

Audience Size: 25.3 Thousand Devices

Explore the Charter Fitness Audience

Below you'll find more information about the Charter Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Charter Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Charter Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charter Fitness audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 19.58% 6.55x
Chicago Cubs Fans 14.58% 5.99x
Chicago Blackhawks Fans 12.50% 5.14x
Childrens Museum Visitors 12.50% 4.66x
Wisconsin County and Local Fair Visitors 11.67% 4.50x
Chicago Bears Fans 9.17% 3.81x
Country Music Festivals Enthusiasts 10.42% 3.80x
Auto Show Enthusiasts 9.17% 3.44x
Zoo Visitors 7.92% 2.90x
Baseball Enthusiasts 6.67% 2.62x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Interest attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charter Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charter Fitness audience is Topshop.

Location Composition Index
Topshop 0.69% 8.67x
Eddie Bauer 3.01% 5.43x
Charlotte Russe 3.39% 5.23x
Express 8.06% 5.20x
Talbots 3.90% 5.01x
Jos A. Bank Clothiers 4.94% 5.01x
Hollister 5.09% 4.78x
Anthropologie 2.16% 4.41x
Forever 21 4.63% 4.37x
American Eagle Outfitters 6.44% 4.35x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Location attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charter Fitness audience is Illinois.

Content Affinity Composition Index
Illinois 7.50% 35.97x
Chicago Cluster 21.25% 15.44x
Illinois News 7.92% 10.50x
Indiana Finance & Business Cluster 3.75% 7.44x
Right Wing Blogs - Pro-gun & Pro-life 1.67% 5.31x
Ireland Cluster 2.08% 4.57x
Consumer Packaged Goods 2.50% 4.20x
Liberal Media - Political Activism 0.83% 3.95x
Caribbean Vacation 0.83% 3.92x
RPG Games 0.72% 3.62x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Content Affinity attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charter Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female