Dstillery Audiences

CHARTER FITNESS

Audience Size: 21.1 Thousand Devices

Explore the Charter Fitness Audience

Below you'll find more information about the Charter Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the Charter Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Charter Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charter Fitness audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.17% 7.82x
Chicago Cubs Fans 12.03% 6.60x
Chicago Blackhawks Fans 10.15% 5.51x
Chicago Bears Fans 9.02% 5.04x
Wisconsin County and Local Fair Visitors 10.53% 4.82x
Country Music Festivals Enthusiasts 10.53% 4.42x
Childrens Museum Visitors 7.89% 4.00x
Zoo Visitors 7.52% 3.29x
Indiana Hoosiers Fans 6.02% 3.24x
Auto Show Enthusiasts 6.39% 3.10x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Interest attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charter Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charter Fitness audience is Topshop.

Location Composition Index
Topshop 0.70% 7.94x
Express 7.06% 6.02x
Eddie Bauer 2.86% 5.67x
Hollister 4.29% 4.94x
Levi Strauss 1.46% 4.90x
Forever 21 4.74% 4.78x
American Apparel 2.83% 4.75x
Old Navy 8.17% 4.44x
Aeropostale 5.05% 4.37x
Mens Wearhouse 7.09% 4.16x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Location attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charter Fitness audience is Illinois.

Content Affinity Composition Index
Illinois 6.02% 26.75x
Chicago Cluster 16.54% 11.61x
Illinois News 5.26% 7.36x
Indiana Finance & Business Cluster 3.38% 6.74x
Moving & Storage 1.13% 4.39x
Weight Lifting Enthusiasts 1.13% 4.06x
Child Development 1.88% 4.03x
African-American Hair 0.75% 3.92x
Apartment Hunting 1.13% 3.47x
Tahoe & Reno Tourism 0.71% 3.32x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Content Affinity attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charter Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female