Dstillery Audiences

CHARTER FITNESS

Audience Size: 15.9 Thousand Devices

Explore the Charter Fitness Audience

Below you'll find more information about the Charter Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Charter Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Charter Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charter Fitness audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 10.68% 8.31x
Chicago Cubs Fans 5.83% 5.72x
Chicago Blackhawks Fans 4.85% 4.90x
Childrens Museum Visitors 6.02% 4.86x
Country Music Festivals Enthusiasts 6.21% 3.86x
Zoo Visitors 5.24% 3.16x
Indiana Hoosiers Fans 2.91% 2.64x
Northwestern Wildcats Fans 2.72% 2.52x
Order-in Eaters 2.91% 2.43x
Auto Show Enthusiasts 2.52% 2.31x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Interest attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charter Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charter Fitness audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 5.84% 10.86x
Banana Republic 4.03% 8.76x
Gap 5.76% 8.08x
The Childrens Place 3.78% 7.27x
Old Navy 2.96% 6.72x
Brooks Brothers 1.64% 3.87x
Carhartt 5.18% 3.13x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Location attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charter Fitness audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 12.04% 12.22x
Sports News & Apparel 1.94% 2.00x
Historical Information - Educational Guides 2.14% 1.65x
Combat Sports 1.55% 1.56x
Gossip & Rumors 1.94% 1.46x
Celebrity Gossip & News 1.55% 1.45x
RPG & MMO Video Game Fans 1.94% 1.44x
Song Lyrics & Sheet Music 1.55% 1.44x
Online Directories 4.27% 1.40x
Assorted Topics #11676 (Music Charts, Entertainment, Australian Radio, Job Search) 2.91% 1.32x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Content Affinity attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charter Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male