Dstillery Audiences

CHARTER FITNESS

Audience Size: 30.4 Thousand Devices

Explore the Charter Fitness Audience

Below you'll find more information about the Charter Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Charter Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Charter Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charter Fitness audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 12.24% 9.17x
Chicago Blackhawks Fans 7.00% 7.70x
Chicago Cubs Fans 6.20% 7.21x
Chicago Bears Fans 5.09% 6.11x
Childrens Museum Visitors 7.63% 5.87x
Auto Show Enthusiasts 5.09% 4.44x
Country Music Festivals Enthusiasts 5.88% 3.80x
Zoo Visitors 5.25% 3.22x
St. Louis Cardinals Fans 2.70% 3.05x
Train Travelers 3.02% 2.97x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Interest attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charter Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charter Fitness audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.08% 15.36x
Hollister 3.78% 14.76x
Express 4.93% 14.50x
Eddie Bauer 2.40% 13.73x
Zumiez 5.70% 13.40x
Aeropostale 5.67% 13.03x
Ralph Lauren 1.25% 12.05x
Journeys 4.93% 11.33x
Club Monaco 1.25% 10.57x
Dressbarn 5.10% 9.21x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Location attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charter Fitness audience is Illinois.

Content Affinity Composition Index
Illinois 7.00% 24.36x
Illinois News 6.36% 14.79x
Chicago Cluster 14.47% 13.00x
Indiana Finance & Business Cluster 3.02% 11.68x
Florida College Athletics 0.79% 2.97x
Nature & Wildlife 1.11% 2.91x
Indiana News & Business Cluster 2.07% 2.91x
Startup Investment 0.95% 2.89x
Wisconsin Local Research Cluster 1.43% 2.88x
Wisconsin Universities 1.27% 2.87x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Content Affinity attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charter Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female