Dstillery Audiences

CHARTER FITNESS

Audience Size: 18.1 Thousand Devices

Explore the Charter Fitness Audience

Below you'll find more information about the Charter Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Charter Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Charter Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charter Fitness audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 18.75% 10.07x
Childrens Museum Visitors 14.58% 8.20x
Chicago Cubs Fans 12.50% 6.71x
Chicago Blackhawks Fans 10.42% 5.82x
Zoo Visitors 12.50% 5.73x
Curly Hair Care Shoppers 8.33% 5.54x
Ivy League College Researchers 6.25% 5.48x
Fertility Treatment Researchers 8.33% 5.22x
Health Conscious Expecting Parents 8.33% 5.18x
Healthcare Provider Education Researchers 8.33% 5.15x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Interest attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charter Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charter Fitness audience is Topshop.

Location Composition Index
Topshop 0.41% 8.02x
Charlotte Russe 2.32% 8.01x
Eddie Bauer 2.84% 6.22x
Express 7.85% 5.79x
Talbots 3.67% 5.60x
American Eagle Outfitters 5.99% 5.06x
Hollister 4.44% 5.05x
Aeropostale 5.94% 4.96x
Jos A. Bank Clothiers 4.08% 4.83x
Zumiez 6.46% 4.73x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Location attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charter Fitness audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 22.92% 14.71x
Live Music 3.26% 4.75x
Right Wing Blogs - Pro-gun & Pro-life 1.32% 4.13x
Motorsport Equipment 1.12% 3.99x
Fashion Cluster 2.17% 3.88x
PC Gamers 4.17% 3.81x
People Search 4.17% 3.70x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 6.25% 3.65x
RPG Games 0.72% 3.62x
Charity Walks 1.12% 3.62x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Content Affinity attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charter Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female