Dstillery Audiences

CHARTER FITNESS

Audience Size: 40.1 Thousand Devices

Explore the Charter Fitness Audience

Below you'll find more information about the Charter Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 40.1 thousand unique devices whose actions qualify for the Charter Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Charter Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charter Fitness audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 15.55% 10.77x
Chicago Cubs Fans 6.70% 7.06x
Chicago Bears Fans 5.74% 6.38x
Chicago Blackhawks Fans 5.98% 6.11x
Childrens Museum Visitors 6.70% 5.29x
Country Music Festivals Enthusiasts 6.70% 4.66x
Northwestern Wildcats Fans 4.78% 4.36x
Notre Dame Fighting Irish Fans 3.59% 3.78x
St. Louis Cardinals Fans 3.59% 3.69x
Auto Show Enthusiasts 4.55% 3.55x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Interest attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charter Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charter Fitness audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.24% 13.51x
Express 5.42% 13.44x
Eddie Bauer 2.85% 12.62x
Aeropostale 5.36% 12.23x
Ralph Lauren 1.67% 12.20x
Hollister 4.16% 10.51x
Journeys 5.55% 9.79x
Zumiez 6.10% 9.46x
Club Monaco 1.13% 8.98x
Abercrombie & Fitch 3.72% 8.05x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Location attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charter Fitness audience is Illinois News.

Content Affinity Composition Index
Illinois News 8.61% 17.57x
Chicago Cluster 16.03% 12.59x
Weight Lifting Enthusiasts 1.67% 4.25x
Party Planning & Invitations 2.39% 2.89x
Fantasy Sports 2.63% 2.72x
Beach Vacations 1.67% 2.57x
Iowa Cluster 2.15% 2.56x
Indiana News & Business Cluster 2.15% 2.55x
Classic Car Purchase Researchers 1.91% 2.46x
Home Decoration Content Readers 2.15% 2.32x
Composition Percentage: The overlap percentage between the Charter Fitness audience and the Content Affinity attribute.
Index: A comparison of the Charter Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charter Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male