Explore the Chase Audience
Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chase audience.
INTERESTS
The Chase audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chase audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.06% | 2.83x |
| Telemedicine Content Readers | 0.05% | 2.32x |
| True Crime Podcast Listeners | 0.03% | 2.32x |
| New York City Events Researchers | 2.59% | 2.23x |
| Burger Enthusiast | 0.73% | 1.85x |
| Real Estate Decision Makers | 3.05% | 1.83x |
| Seattle Trip Planners | 4.03% | 1.77x |
| Oregon Trip Planners | 3.72% | 1.76x |
| Washington Skiers and Snowboarders | 3.56% | 1.73x |
| Miami Trip Planners | 3.26% | 1.72x |
Composition Percentage:
The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
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APPAREL RETAILERS
The Chase audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chase audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 11.20x |
| Topshop | 0.23% | 9.96x |
| Supreme | 0.09% | 9.58x |
| Intermix | 0.52% | 8.53x |
| Saint Laurent Paris | 0.59% | 8.34x |
| Armani | 1.78% | 7.90x |
| Zara | 1.82% | 7.77x |
| Joe's Jeans | 0.11% | 7.60x |
| Lorna Jane | 0.29% | 7.45x |
| Uniqlo | 1.01% | 7.28x |
Composition Percentage:
The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chase audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.03% | 4.72x |
| San Francisco Tourism | 0.03% | 3.81x |
| New York City Education & News Cluster | 0.49% | 3.52x |
| Bulgaria Cluster | 0.02% | 3.13x |
| Apartment & Community Real Estate Researchers | 0.01% | 2.87x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.77x |
| Illinois Education | 0.06% | 2.76x |
| New York City Real Estate Research Cluster | 1.03% | 2.71x |
| Instagram Management | 0.01% | 2.71x |
| Pacific Northwest Sports & News Cluster | 1.37% | 2.64x |
Composition Percentage:
The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
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DEMOGRAPHICS
The Chase audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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