Dstillery Audiences

CHASE

Audience Size: 22.7 Thousand Devices

Explore the Chase Audience

Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Chase audience.

Dstillery Crafted Audiences

INTERESTS

The Chase audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chase audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.42% 1.83x
Online Grocery Shoppers 4.66% 1.83x
Real Estate Decision Makers 3.84% 1.73x
Los Angeles Mass Transit Commuters 2.46% 1.71x
Readers of Caribbean Content 2.60% 1.70x
Readers of Dominican Republic Content 2.75% 1.66x
Readers of South American Content 2.19% 1.61x
Colombia Trip Planners 2.55% 1.60x
Los Angeles Trip Planners 2.31% 1.60x
Broadway Fans 1.44% 1.56x
Composition Percentage: The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chase audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chase audience is Lululemon.

Location Composition Index
Lululemon 1.22% 16.66x
Michael Kors 1.08% 9.04x
Patagonia 0.54% 8.88x
Club Monaco 0.89% 8.44x
Banana Republic 2.89% 5.65x
J. Crew 1.97% 4.63x
REI 2.04% 4.38x
The North Face 1.07% 4.15x
Brooks Brothers 1.86% 4.02x
Gymboree 1.01% 3.35x
Composition Percentage: The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chase audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.71% 3.97x
New York City Real Estate Research Cluster 1.02% 3.51x
NYC Tourist Attractions 1.64% 2.95x
New York City Family & Activity Cluster 1.17% 2.71x
Hudson Valley New York Media 0.62% 2.68x
France Online Music & Quiz Content Cluster 0.02% 2.60x
Italy Cluster 0.02% 2.58x
Institutional Investing 0.11% 2.48x
Russia Cluster 0.10% 2.05x
Latin American Spanish Language News 0.19% 2.03x
Composition Percentage: The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chase audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999