Explore the Chase Audience
Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Chase audience.
INTERESTS
The Chase audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chase audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.91% | 2.09x |
| Ballet Enthusiasts | 2.64% | 1.73x |
| Oregon Trip Planners | 2.98% | 1.72x |
| Online Grocery Shoppers | 3.11% | 1.70x |
| Los Angeles Trip Planners | 3.13% | 1.69x |
| Real Estate Decision Makers | 2.89% | 1.67x |
| Work Visa Researchers | 2.54% | 1.63x |
| Western Canada Skiers and Snowboarders | 1.88% | 1.62x |
| Washington Skiers and Snowboarders | 2.70% | 1.62x |
| Getaways Researchers | 1.52% | 1.59x |
Composition Percentage:
The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
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APPAREL RETAILERS
The Chase audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chase audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 12.38x |
| Supreme | 0.02% | 11.71x |
| Lorna Jane | 0.21% | 9.86x |
| Topshop | 0.05% | 9.42x |
| Saint Laurent Paris | 0.15% | 8.92x |
| Intermix | 0.19% | 8.45x |
| Joe's Jeans | 0.05% | 8.16x |
| Armani | 0.58% | 8.04x |
| American Apparel | 0.90% | 7.59x |
| Uniqlo | 0.27% | 6.89x |
Composition Percentage:
The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chase audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.03% | 6.22x |
| Canada Online Shopping Cluster | 0.03% | 5.30x |
| Institutional Investing | 0.06% | 4.94x |
| Italy Cluster | 0.03% | 4.47x |
| New York City Education & News Cluster | 0.40% | 4.04x |
| NYC Tourist Attractions | 0.55% | 3.84x |
| International Development & Health | 0.03% | 3.44x |
| New York City Real Estate Research Cluster | 1.16% | 3.43x |
| Mysticism | 0.03% | 3.19x |
| Cosmetics Business | 0.02% | 3.16x |
Composition Percentage:
The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
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DEMOGRAPHICS
The Chase audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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