Explore the Chase Audience
Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Chase audience.
INTERESTS
The Chase audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chase audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.57% | 2.72x |
| New York City Events Researchers | 2.37% | 2.56x |
| Ballet Enthusiasts | 2.67% | 2.14x |
| Wireless Headphone Researchers | 0.05% | 2.11x |
| Modern Art Museum Researchers | 1.82% | 2.02x |
| Food Bank Researchers | 0.97% | 1.68x |
| Getaways Researchers | 1.51% | 1.67x |
| Restaurant Researchers | 0.64% | 1.65x |
| Readers of Jewish Content | 1.42% | 1.63x |
| Opera Enthusiasts | 3.61% | 1.63x |
Composition Percentage:
The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
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APPAREL RETAILERS
The Chase audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chase audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.06% | 8.69x |
| Saint Laurent Paris | 0.26% | 7.65x |
| Everlane | 0.02% | 6.88x |
| Armani | 0.57% | 6.20x |
| Joe's Jeans | 0.04% | 6.14x |
| Zara | 0.60% | 6.07x |
| Intermix | 0.14% | 5.88x |
| Club Monaco | 0.21% | 5.67x |
| Lorna Jane | 0.18% | 5.62x |
| Anthropologie | 1.20% | 5.06x |
Composition Percentage:
The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chase audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.54% | 3.98x |
| Home Remodeling | 0.01% | 3.95x |
| New York City Education & News Cluster | 0.25% | 3.78x |
| Police Gear | 0.02% | 3.64x |
| New York City Real Estate Research Cluster | 0.46% | 3.50x |
| Marketing Professionals | 0.01% | 3.46x |
| Aid Groups | 0.06% | 3.37x |
| Vietnam Cluster | 0.03% | 3.31x |
| Greece Cluster | 0.02% | 3.06x |
| New York City Family & Activity Cluster | 2.02% | 2.97x |
Composition Percentage:
The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
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DEMOGRAPHICS
The Chase audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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