Explore the Chase Audience
Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 655.4 thousand unique devices whose actions qualify for the Chase audience.
INTERESTS
The Chase audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chase audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 2.82% | 2.18x |
| New York City Events Researchers | 2.27% | 2.03x |
| United Nations Donors | 2.60% | 1.98x |
| Oregon Trip Planners | 4.17% | 1.93x |
| United Arab Emirates Trip Planners | 2.68% | 1.82x |
| Real Estate Decision Makers | 3.01% | 1.76x |
| Western Canada Skiers and Snowboarders | 2.79% | 1.76x |
| Burger Enthusiast | 3.45% | 1.75x |
| Work Visa Researchers | 2.24% | 1.75x |
| Los Angeles Trip Planners | 3.18% | 1.73x |
Composition Percentage:
The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
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APPAREL RETAILERS
The Chase audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chase audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.08% | 11.64x |
| Supreme | 0.02% | 9.98x |
| Intermix | 0.22% | 9.54x |
| Everlane | 0.01% | 9.28x |
| Saint Laurent Paris | 0.19% | 9.11x |
| Lorna Jane | 0.20% | 8.49x |
| Armani | 0.84% | 8.07x |
| Uniqlo | 0.43% | 7.85x |
| American Apparel | 0.90% | 7.31x |
| Joe's Jeans | 0.04% | 6.94x |
Composition Percentage:
The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chase audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.05% | 8.08x |
| NYC Tourist Attractions | 0.47% | 6.20x |
| Canadian Lifestyle | 0.11% | 5.99x |
| Poland Cluster | 0.22% | 5.48x |
| Robotics | 0.03% | 5.48x |
| Grocery & Food Service | 0.05% | 3.88x |
| New York City Education & News Cluster | 0.30% | 3.62x |
| Retail Industry News | 0.03% | 3.60x |
| African-American Hair | 0.11% | 3.56x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 3.50x |
Composition Percentage:
The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
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DEMOGRAPHICS
The Chase audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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