Explore the Chase Audience
Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Chase audience.
INTERESTS
The Chase audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chase audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.68% | 2.14x |
| Ballet Enthusiasts | 5.67% | 2.04x |
| Online Grocery Shoppers | 5.51% | 2.00x |
| Real Estate Decision Makers | 4.91% | 1.87x |
| New York Trip Planners | 4.96% | 1.84x |
| Opera Enthusiasts | 4.69% | 1.83x |
| Los Angeles Mass Transit Commuters | 5.01% | 1.79x |
| Restaurant Menu Researchers | 4.44% | 1.77x |
| Los Angeles Trip Planners | 4.74% | 1.73x |
| Burger Enthusiast | 0.05% | 1.72x |
Composition Percentage:
The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
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APPAREL RETAILERS
The Chase audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chase audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.21% | 9.58x |
| Everlane | 0.22% | 9.22x |
| Topshop | 0.67% | 8.42x |
| Joe's Jeans | 0.36% | 7.53x |
| Saint Laurent Paris | 1.28% | 7.45x |
| Intermix | 1.15% | 7.32x |
| Zara | 3.61% | 7.25x |
| Armani | 3.42% | 7.24x |
| American Apparel | 4.06% | 7.13x |
| Uniqlo | 2.30% | 6.94x |
Composition Percentage:
The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chase audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.48% | 4.13x |
| New York City Real Estate Research Cluster | 1.54% | 3.62x |
| NYC Tourist Attractions | 1.92% | 3.55x |
| Cosmetics Business | 0.04% | 2.69x |
| Home Office Products | 0.03% | 2.64x |
| New York City Family & Activity Cluster | 1.88% | 2.58x |
| London Tourism & Events | 0.03% | 2.51x |
| Hudson Valley New York Media | 0.97% | 2.39x |
| Russia Cluster | 0.08% | 2.38x |
| Institutional Investing | 0.13% | 2.19x |
Composition Percentage:
The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
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DEMOGRAPHICS
The Chase audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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