Explore the Chase Audience
Below you'll find more information about the Chase audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Chase audience.
INTERESTS
The Chase audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chase audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.15% | 1.73x |
| Washington Skiers and Snowboarders | 3.59% | 1.69x |
| Oregon Trip Planners | 3.54% | 1.64x |
| Ballet Enthusiasts | 2.74% | 1.64x |
| Arizona Trip Planners | 3.81% | 1.57x |
| Los Angeles Mass Transit Commuters | 2.85% | 1.55x |
| Readers of South American Content | 3.14% | 1.54x |
| Oregon Ducks Fans | 2.15% | 1.53x |
| Western Canada Skiers and Snowboarders | 2.60% | 1.53x |
| Thrift Store Shoppers | 2.28% | 1.52x |
Composition Percentage:
The overlap percentage between the Chase audience and the Interest attribute.
Index: A comparison of the Chase audience to the internet population.
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APPAREL RETAILERS
The Chase audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chase audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 9.03x |
| Topshop | 0.04% | 6.17x |
| Lorna Jane | 0.21% | 5.69x |
| Intermix | 0.11% | 5.25x |
| Armani | 0.51% | 5.06x |
| Saint Laurent Paris | 0.10% | 4.44x |
| Club Monaco | 0.19% | 4.44x |
| Uniqlo | 0.26% | 4.36x |
| American Apparel | 0.49% | 4.35x |
| Bonobos | 0.25% | 4.08x |
Composition Percentage:
The overlap percentage between the Chase audience and the Location attribute.
Index: A comparison of the Chase audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chase audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.03% | 5.48x |
| Winnipeg Canada News | 0.02% | 3.94x |
| Bulgaria Cluster | 0.03% | 3.43x |
| Survival Guides | 0.02% | 3.32x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 3.26x |
| Insurance Cluster | 0.02% | 3.15x |
| NYC Tourist Attractions | 0.27% | 2.78x |
| Shopping Catalogs | 0.05% | 2.75x |
| Russia Cluster | 0.06% | 2.71x |
| Central & South American News | 0.15% | 2.69x |
Composition Percentage:
The overlap percentage between the Chase audience and the Content Affinity attribute.
Index: A comparison of the Chase audience to the internet population.
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DEMOGRAPHICS
The Chase audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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