Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.49x |
| Work Hard, Play Hard Travelers | 0.02% | 1.68x |
| Midwestern Voters | 1.93% | 1.58x |
| Detroit Trip Planners | 2.02% | 1.53x |
| Getting Off the Grid Travelers | 0.02% | 1.49x |
| Dallas Cowboys Fans | 1.90% | 1.41x |
| Texas Trip Planners | 2.31% | 1.41x |
| Green Bay Packers Fans | 1.79% | 1.40x |
| Detroit Lions Fans | 1.55% | 1.37x |
| Automotive Auctions Enthusiasts | 1.94% | 1.35x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.43% | 5.44x |
| Express Outlets | 0.74% | 5.35x |
| Carhartt | 7.17% | 5.31x |
| Buckle | 3.46% | 5.26x |
| Hollister | 2.64% | 5.12x |
| Lane Bryant | 4.30% | 4.99x |
| Charlotte Russe | 2.48% | 4.88x |
| Aeropostale | 2.80% | 4.79x |
| Journeys | 3.76% | 4.68x |
| Zumiez | 4.26% | 4.64x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 3.37x |
| New Mexico News | 1.43% | 3.08x |
| Detroit News | 2.59% | 2.80x |
| East Texas Cluster | 0.53% | 2.57x |
| Central California Cluster | 0.71% | 2.17x |
| Canadian Real Estate Researcher Cluster | 0.02% | 2.16x |
| Michigan Cluster | 3.28% | 2.08x |
| Northern California Cluster | 1.29% | 1.96x |
| Wisconsin Travel & Tourism Cluster | 1.10% | 1.93x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.15% | 1.89x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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