Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 3.87% | 1.85x |
| Texas State Fairs | 4.40% | 1.80x |
| Country Music Festivals Enthusiasts | 4.52% | 1.67x |
| Texas County and Local Fair Visitors | 3.83% | 1.66x |
| Texas Trip Planners | 3.98% | 1.63x |
| Detroit Pistons Fans | 3.24% | 1.61x |
| Detroit Trip Planners | 2.83% | 1.58x |
| Dallas Cowboys Fans | 3.70% | 1.58x |
| Southern Central Voters | 3.34% | 1.57x |
| Houston Trip Planners | 3.79% | 1.56x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.24% | 4.92x |
| Buckle | 5.55% | 4.82x |
| Lane Bryant | 4.65% | 4.81x |
| Charlotte Russe | 3.99% | 4.64x |
| Carhartt | 9.71% | 4.62x |
| Lorna Jane | 0.44% | 4.47x |
| Hollister | 4.19% | 4.43x |
| Express Outlets | 0.94% | 4.32x |
| Aeropostale | 5.59% | 4.26x |
| Zumiez | 6.27% | 4.19x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 5.34x |
| Gadgets | 0.07% | 3.62x |
| Survival Guides | 0.03% | 3.55x |
| Survey Websites | 0.02% | 3.49x |
| Southern California Cluster | 0.11% | 3.25x |
| East Texas Cluster | 0.76% | 3.20x |
| Central California Cluster | 1.33% | 3.14x |
| Bulgaria Cluster | 0.02% | 3.13x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.04x |
| Malaya | 0.02% | 2.98x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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