Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 4.36% | 1.70x |
| Midwestern Voters | 3.45% | 1.69x |
| Dallas Cowboys Fans | 3.68% | 1.69x |
| Detroit Trip Planners | 3.44% | 1.66x |
| Texas County and Local Fair Visitors | 3.89% | 1.65x |
| Texas State Fairs | 3.84% | 1.65x |
| Country Music Festivals Enthusiasts | 4.16% | 1.63x |
| Detroit Pistons Fans | 3.13% | 1.58x |
| Detroit Tigers Fans | 3.14% | 1.54x |
| Readers of Mexican Content | 3.02% | 1.44x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.25% | 5.23x |
| Lane Bryant | 5.12% | 5.05x |
| Charlotte Russe | 3.47% | 5.01x |
| Buckle | 6.20% | 4.99x |
| Carhartt | 17.40% | 4.76x |
| Lorna Jane | 0.50% | 4.70x |
| Express Outlets | 1.06% | 4.56x |
| Hollister | 4.87% | 4.54x |
| Aeropostale | 6.33% | 4.43x |
| Journeys | 7.84% | 4.36x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.02% | 3.49x |
| Men's Fashion Shopping | 0.02% | 3.05x |
| East Texas Cluster | 0.61% | 2.94x |
| Survival Guides | 0.03% | 2.88x |
| Detroit News | 2.66% | 2.74x |
| Cuba & Mexico Media | 0.08% | 2.70x |
| Bulgaria Cluster | 0.02% | 2.67x |
| General Interest | 0.02% | 2.63x |
| New Mexico News | 1.28% | 2.54x |
| Vietnam Cluster | 0.07% | 2.49x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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