Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.49x |
| Detroit Trip Planners | 1.64% | 1.47x |
| Midwestern Voters | 1.75% | 1.46x |
| Texas Trip Planners | 2.34% | 1.44x |
| Hip Hop Fans | 1.98% | 1.43x |
| Automotive Auctions Enthusiasts | 1.96% | 1.42x |
| Los Angeles Mass Transit Commuters | 2.22% | 1.38x |
| Dallas Cowboys Fans | 1.84% | 1.38x |
| Readers of Mexican Content | 2.10% | 1.37x |
| Texas Energy Providers | 1.81% | 1.37x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.41% | 8.05x |
| Aeropostale | 2.80% | 6.30x |
| Hollister | 1.43% | 6.22x |
| Dressbarn | 3.21% | 5.88x |
| Journeys | 2.28% | 5.84x |
| Charlotte Russe | 1.49% | 5.79x |
| Zumiez | 2.22% | 5.74x |
| Lane Bryant | 3.32% | 5.59x |
| Express | 1.83% | 5.54x |
| Forever 21 | 2.77% | 5.51x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 1.39% | 3.86x |
| General Interest | 0.03% | 2.95x |
| Detroit News | 1.91% | 2.60x |
| East Texas Cluster | 0.36% | 2.46x |
| Central California Cluster | 0.62% | 2.39x |
| Wisconsin Local Research Cluster | 1.28% | 2.38x |
| Michigan Cluster | 2.54% | 2.07x |
| Texas Sporting & Outdoors Cluster | 0.04% | 1.97x |
| Mysticism | 0.03% | 1.97x |
| Southern California Tourism | 0.61% | 1.95x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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