Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 496.5 thousand unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 1.77% | 1.68x |
| Detroit Trip Planners | 1.48% | 1.57x |
| Southern Central Voters | 1.42% | 1.47x |
| Automotive Auctions Enthusiasts | 1.77% | 1.46x |
| Country Music Festivals Enthusiasts | 2.22% | 1.44x |
| Texas Trip Planners | 1.89% | 1.44x |
| Oklahoma Sooners Fans | 1.62% | 1.38x |
| Detroit Pistons Fans | 1.42% | 1.38x |
| Los Angeles Mass Transit Commuters | 1.83% | 1.37x |
| Fireworks Enthusiasts | 1.88% | 1.36x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 1.99% | 7.16x |
| Hollister | 0.85% | 6.77x |
| Express Outlets | 0.19% | 6.72x |
| Dressbarn | 1.83% | 6.13x |
| Journeys | 1.30% | 6.09x |
| Lane Bryant | 1.99% | 6.05x |
| Zumiez | 1.41% | 5.98x |
| Express | 1.11% | 5.97x |
| Lorna Jane | 0.19% | 5.87x |
| Forever 21 | 1.65% | 5.83x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 0.96% | 3.03x |
| East Texas Cluster | 0.35% | 2.87x |
| Detroit News | 1.73% | 2.86x |
| Idaho Cluster | 0.42% | 2.40x |
| Michigan Cluster | 2.39% | 2.28x |
| Texas News | 1.06% | 2.12x |
| Texas News Cluster | 0.94% | 2.08x |
| Central California Cluster | 0.46% | 2.00x |
| Niche Dating Websites | 0.33% | 1.99x |
| Missouri Travel & Outdoors Cluster | 0.62% | 1.98x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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