Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 690.9 thousand unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.18% | 2.77x |
| Essential Oils Enthusiasts | 0.09% | 2.16x |
| Michigan County and Local Fair Visitors | 5.90% | 2.04x |
| T-Mobile Customers | 0.10% | 1.99x |
| Texas State Fairs | 5.43% | 1.90x |
| Detroit Trip Planners | 2.44% | 1.89x |
| Texas Activity Researchers | 1.01% | 1.85x |
| Houston Activity Researchers | 1.97% | 1.84x |
| Online Payroll Services Users | 2.88% | 1.79x |
| Midwestern Voters | 3.43% | 1.74x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 3.58x |
| Maurices | 11.47% | 2.52x |
| Charlotte Russe | 0.59% | 2.45x |
| Buckle | 7.69% | 2.29x |
| Lane Bryant | 6.25% | 2.28x |
| Express Outlets | 1.00% | 2.14x |
| Journeys | 9.72% | 2.11x |
| Aeropostale | 6.01% | 2.09x |
| Carhartt | 41.12% | 2.09x |
| The Childrens Place | 8.79% | 2.08x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 0.96% | 3.59x |
| Survey Websites | 0.02% | 3.49x |
| Custom Printing | 0.03% | 3.46x |
| Watches Retail | 0.06% | 3.36x |
| Comedy Content | 0.05% | 3.32x |
| French Canadian Cluster | 0.06% | 3.29x |
| Travel, Food, Fashion & Fitness | 0.16% | 3.10x |
| Vegans & Animal Welfare | 0.03% | 2.99x |
| Detroit News | 2.70% | 2.89x |
| Celebrity Gossip | 0.04% | 2.49x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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