Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.01% | 3.28x |
| Countdown to the Beach Travelers | 0.02% | 2.49x |
| Work Hard, Play Hard Travelers | 0.02% | 1.68x |
| Midwestern Voters | 3.38% | 1.52x |
| Getting Off the Grid Travelers | 0.02% | 1.49x |
| Texas County and Local Fair Visitors | 3.74% | 1.47x |
| Texas State Fairs | 3.86% | 1.46x |
| Country Music Festivals Enthusiasts | 3.77% | 1.41x |
| Texas Trip Planners | 3.79% | 1.40x |
| Dallas Cowboys Fans | 3.41% | 1.40x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Buckle.
| Location | Composition | Index |
| Buckle | 5.28% | 4.71x |
| Lane Bryant | 4.32% | 4.66x |
| Express Outlets | 0.89% | 4.54x |
| Lorna Jane | 0.37% | 4.43x |
| Charlotte Russe | 3.75% | 4.43x |
| Hollister | 3.47% | 4.28x |
| Aeropostale | 4.38% | 4.24x |
| Journeys | 4.33% | 4.16x |
| Zumiez | 5.43% | 4.12x |
| Mens Wearhouse | 6.87% | 4.08x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.02% | 3.49x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.97x |
| Detroit News | 2.68% | 2.54x |
| Central California Cluster | 0.94% | 2.35x |
| New Mexico News | 1.27% | 2.27x |
| Michigan Cluster | 4.51% | 2.21x |
| East Texas Cluster | 0.56% | 2.21x |
| Northern California Cluster | 1.46% | 1.91x |
| Texas Sporting & Outdoors Cluster | 0.03% | 1.87x |
| Texas News | 1.62% | 1.86x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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