Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 274.6 thousand unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 8.58% | 3.58x |
| Green Bay Packers Fans | 6.78% | 3.22x |
| AT&T Wireless Customers | 0.18% | 2.77x |
| Milwaukee Brewers Fans | 4.35% | 2.59x |
| Milwaukee Bucks Fans | 4.38% | 2.41x |
| Restaurant Supply Shoppers | 0.21% | 2.36x |
| Texas Activity Researchers | 0.63% | 2.07x |
| T-Mobile Customers | 0.10% | 1.99x |
| Detroit Trip Planners | 2.31% | 1.95x |
| Women's Health Researchers | 0.60% | 1.83x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 9.25x |
| Maurices | 3.95% | 4.49x |
| Buckle | 2.24% | 4.08x |
| Carhartt | 13.45% | 4.03x |
| Lane Bryant | 1.58% | 3.91x |
| Mens Wearhouse | 2.10% | 3.49x |
| The Childrens Place | 1.99% | 3.45x |
| Hollister | 1.13% | 3.43x |
| Express Outlets | 0.25% | 3.15x |
| Express | 1.82% | 3.14x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 7.17% | 12.26x |
| Wisconsin Universities | 2.46% | 5.26x |
| Teen Hair | 0.15% | 4.87x |
| Wisconsin Travel & Tourism Cluster | 3.54% | 4.80x |
| New Parents | 0.06% | 3.97x |
| Medical Diagnostics | 0.12% | 3.78x |
| Personal Finance Researchers | 0.06% | 3.59x |
| East Texas Cluster | 0.48% | 3.58x |
| Survey Websites | 0.02% | 3.49x |
| Arabic News | 0.09% | 3.49x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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