Explore the Check n Go Audience
Below you'll find more information about the Check n Go audience, broken down in different categories based on their digital and physical behaviors. These are 297.7 thousand unique devices whose actions qualify for the Check n Go audience.
INTERESTS
The Check n Go audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Check n Go audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.18% | 2.77x |
| Michigan County and Local Fair Visitors | 6.07% | 2.13x |
| Midwestern Voters | 5.00% | 2.10x |
| T-Mobile Customers | 0.10% | 1.99x |
| Houston Activity Researchers | 2.74% | 1.86x |
| Texas County and Local Fair Visitors | 4.31% | 1.77x |
| Dallas Cowboys Fans | 4.11% | 1.76x |
| Texas Trip Planners | 5.04% | 1.75x |
| Online Payroll Services Users | 3.43% | 1.74x |
| Texas Longhorn Fans | 3.92% | 1.73x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Interest attribute.
Index: A comparison of the Check n Go audience to the internet population.
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APPAREL RETAILERS
The Check n Go audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Check n Go audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.11% | 6.18x |
| Express Outlets | 0.62% | 4.76x |
| Maurices | 6.43% | 4.60x |
| Lane Bryant | 3.31% | 4.58x |
| Buckle | 3.63% | 4.33x |
| Kate Spade | 1.05% | 4.32x |
| Express | 3.46% | 4.09x |
| Mens Wearhouse | 3.97% | 4.07x |
| Forever 21 | 1.68% | 4.06x |
| Aeropostale | 2.97% | 3.99x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Location attribute.
Index: A comparison of the Check n Go audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Check n Go audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.15% | 3.75x |
| Unique & Personalized Fashion | 0.15% | 3.68x |
| Texas News Cluster | 1.37% | 3.65x |
| Back & Spine | 0.39% | 3.54x |
| Survey Websites | 0.02% | 3.49x |
| Illinois | 0.10% | 3.19x |
| New Mexico News | 1.71% | 3.07x |
| East Texas Cluster | 0.83% | 3.03x |
| Moving & Storage | 0.10% | 2.91x |
| Northern Texas Cluster | 2.35% | 2.77x |
Composition Percentage:
The overlap percentage between the Check n Go audience and the Content Affinity attribute.
Index: A comparison of the Check n Go audience to the internet population.
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DEMOGRAPHICS
The Check n Go audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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