Dstillery Audiences

CHEVROLET

Audience Size: 1.5 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.12% 1.89x
Mowing Equipment Shoppers 1.61% 1.86x
Xtreme Sports Fans 1.82% 1.74x
Hunters 2.00% 1.70x
Cattle Industry New Readers 1.51% 1.68x
Farming Simulator Video Game Fans 1.91% 1.60x
Farming Real Estate Researchers 0.36% 1.60x
Gun Rights Advocates 1.87% 1.53x
Black Friday Deal Shoppers 1.80% 1.52x
Quads and ATV Enthusiasts 1.92% 1.52x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Carhartt.

Location Composition Index
Carhartt 13.80% 6.45x
Belk 1.40% 6.04x
Express Outlets 0.52% 5.19x
Aeropostale 2.33% 5.19x
American Eagle Outfitters 3.97% 4.92x
Gymboree 2.09% 4.88x
Dressbarn 3.28% 4.87x
Eddie Bauer 1.14% 4.81x
Ralph Lauren 0.67% 4.72x
Columbia 0.85% 4.65x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.26% 3.04x
North Dakota Cluster 0.78% 2.65x
Franco-African Cluster 0.03% 2.44x
Comedy Content 0.05% 2.41x
South Dakota Cluster 0.48% 2.39x
Chat Rooms 0.03% 2.38x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 2.30x
Winnipeg Canada News 0.03% 2.22x
Franchising 0.04% 2.12x
All-Terrain Vehicles 0.79% 1.94x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female