Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.27x |
| Iowa Hawkeyes Fans | 3.78% | 1.85x |
| Kansas City Trip Planners | 4.48% | 1.84x |
| Michigan County and Local Fair Visitors | 4.71% | 1.84x |
| Iowa County and Local Fair Visitors | 4.25% | 1.84x |
| North Midwest State Fair Visitors | 4.10% | 1.80x |
| Tractor Shoppers | 3.72% | 1.73x |
| Wisconsin County and Local Fair Visitors | 3.90% | 1.72x |
| Rapid City Trip Planners | 3.00% | 1.71x |
| Nascar Fans | 3.87% | 1.69x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.23% | 7.65x |
| Lorna Jane | 0.52% | 7.55x |
| Abercrombie & Fitch | 0.52% | 5.55x |
| Tommy Bahama | 1.62% | 4.98x |
| Charlotte Russe | 1.40% | 4.82x |
| REI | 1.19% | 4.69x |
| Topshop | 0.24% | 4.68x |
| Lane Bryant | 4.01% | 4.67x |
| Columbia | 0.80% | 4.49x |
| Levi Strauss | 0.02% | 4.42x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Health & Safety Compliance.
| Content Affinity | Composition | Index |
| Health & Safety Compliance | 0.09% | 5.51x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 3.58x |
| Chat Rooms | 0.05% | 3.49x |
| Internet Radio | 0.29% | 3.22x |
| Motorsports | 0.29% | 3.16x |
| South Dakota Cluster | 1.25% | 3.08x |
| Arts & Crafts | 0.06% | 2.83x |
| Cosmetics Business | 0.03% | 2.65x |
| Higher-End Fashion Brands | 0.04% | 2.59x |
| Computer Printers | 0.03% | 2.56x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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