Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 5.57% | 2.12x |
| Santa Cruz Trip Planners | 5.02% | 2.06x |
| California Skiers and Snowboarders | 4.18% | 1.84x |
| Oregon Trip Planners | 4.02% | 1.72x |
| Los Angeles Mass Transit Commuters | 4.48% | 1.71x |
| Tahoe Skiers and Snowboarders | 4.09% | 1.70x |
| North West State Fair Visitors | 4.25% | 1.64x |
| Readers of Honduran Content | 2.92% | 1.60x |
| California Trip Planners | 3.81% | 1.59x |
| Readers of El Salvadoran Content | 3.02% | 1.56x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.58% | 6.87x |
| Joe's Jeans | 0.31% | 5.43x |
| Topshop | 0.38% | 4.49x |
| Tommy Bahama | 2.26% | 4.37x |
| REI | 1.24% | 4.00x |
| Columbia | 1.09% | 3.98x |
| Levi Strauss | 1.24% | 3.89x |
| Gymboree | 3.42% | 3.79x |
| Zumiez | 4.93% | 3.75x |
| Abercrombie & Fitch | 2.12% | 3.71x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 2.35% | 3.15x |
| Central California Cluster | 1.22% | 3.13x |
| Tahoe & Reno Tourism | 0.64% | 3.03x |
| Los Angeles Cluster | 0.05% | 2.80x |
| Southern California Cluster | 0.12% | 2.54x |
| Southern California Tourism | 0.59% | 2.51x |
| Environmentally Friendly Cars | 0.01% | 2.36x |
| Idaho Cluster | 0.70% | 2.33x |
| San Francisco Bay Area Cluster | 2.81% | 2.29x |
| Utah Cluster | 1.09% | 2.29x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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