Dstillery Audiences

CHEVROLET

Audience Size: 2.2 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.27x
Iowa Hawkeyes Fans 3.78% 1.85x
Kansas City Trip Planners 4.48% 1.84x
Michigan County and Local Fair Visitors 4.71% 1.84x
Iowa County and Local Fair Visitors 4.25% 1.84x
North Midwest State Fair Visitors 4.10% 1.80x
Tractor Shoppers 3.72% 1.73x
Wisconsin County and Local Fair Visitors 3.90% 1.72x
Rapid City Trip Planners 3.00% 1.71x
Nascar Fans 3.87% 1.69x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.23% 7.65x
Lorna Jane 0.52% 7.55x
Abercrombie & Fitch 0.52% 5.55x
Tommy Bahama 1.62% 4.98x
Charlotte Russe 1.40% 4.82x
REI 1.19% 4.69x
Topshop 0.24% 4.68x
Lane Bryant 4.01% 4.67x
Columbia 0.80% 4.49x
Levi Strauss 0.02% 4.42x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Health & Safety Compliance.

Content Affinity Composition Index
Health & Safety Compliance 0.09% 5.51x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.09% 3.58x
Chat Rooms 0.05% 3.49x
Internet Radio 0.29% 3.22x
Motorsports 0.29% 3.16x
South Dakota Cluster 1.25% 3.08x
Arts & Crafts 0.06% 2.83x
Cosmetics Business 0.03% 2.65x
Higher-End Fashion Brands 0.04% 2.59x
Computer Printers 0.03% 2.56x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female