Dstillery Audiences

CHEVROLET

Audience Size: 5.7 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 5.18% 2.18x
Santa Cruz Trip Planners 5.16% 2.14x
California Skiers and Snowboarders 4.42% 1.93x
Los Angeles Mass Transit Commuters 4.76% 1.81x
Oregon Trip Planners 4.10% 1.78x
Tahoe Skiers and Snowboarders 4.23% 1.72x
North West State Fair Visitors 3.98% 1.68x
California Trip Planners 4.10% 1.63x
Readers of Honduran Content 2.95% 1.62x
Readers of El Salvadoran Content 2.96% 1.60x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.52% 6.94x
Joe's Jeans 0.31% 5.05x
Topshop 0.34% 4.73x
Tommy Bahama 2.09% 4.42x
Columbia 1.06% 4.06x
Levi Strauss 1.37% 3.93x
Gymboree 3.08% 3.90x
REI 1.19% 3.89x
Zumiez 4.72% 3.85x
Hollister 2.77% 3.77x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 2.27% 3.05x
Central California Cluster 1.14% 2.98x
Tahoe & Reno Tourism 0.64% 2.88x
Los Angeles Cluster 0.07% 2.85x
Southern California Tourism 0.73% 2.66x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 2.40x
Utah Cluster 1.13% 2.39x
Idaho Cluster 0.71% 2.31x
Southern California Cluster 0.13% 2.30x
San Francisco Bay Area Cluster 2.85% 2.28x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male