Dstillery Audiences

CHEVROLET

Audience Size: 6.3 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 5.57% 2.12x
Santa Cruz Trip Planners 5.02% 2.06x
California Skiers and Snowboarders 4.18% 1.84x
Oregon Trip Planners 4.02% 1.72x
Los Angeles Mass Transit Commuters 4.48% 1.71x
Tahoe Skiers and Snowboarders 4.09% 1.70x
North West State Fair Visitors 4.25% 1.64x
Readers of Honduran Content 2.92% 1.60x
California Trip Planners 3.81% 1.59x
Readers of El Salvadoran Content 3.02% 1.56x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 6.87x
Joe's Jeans 0.31% 5.43x
Topshop 0.38% 4.49x
Tommy Bahama 2.26% 4.37x
REI 1.24% 4.00x
Columbia 1.09% 3.98x
Levi Strauss 1.24% 3.89x
Gymboree 3.42% 3.79x
Zumiez 4.93% 3.75x
Abercrombie & Fitch 2.12% 3.71x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 2.35% 3.15x
Central California Cluster 1.22% 3.13x
Tahoe & Reno Tourism 0.64% 3.03x
Los Angeles Cluster 0.05% 2.80x
Southern California Cluster 0.12% 2.54x
Southern California Tourism 0.59% 2.51x
Environmentally Friendly Cars 0.01% 2.36x
Idaho Cluster 0.70% 2.33x
San Francisco Bay Area Cluster 2.81% 2.29x
Utah Cluster 1.09% 2.29x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male