Dstillery Audiences

CHEVROLET

Audience Size: 4 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 3.28% 2.49x
Oregon Trip Planners 2.66% 2.14x
Los Angeles Mass Transit Commuters 3.01% 2.08x
California Skiers and Snowboarders 2.51% 2.05x
Tahoe Skiers and Snowboarders 2.52% 2.01x
Oregon Ducks Fans 1.77% 1.86x
California Trip Planners 2.50% 1.77x
Los Angeles Trip Planners 2.58% 1.70x
Symphony Music Enthusiasts 2.36% 1.69x
Men's Suit Shoppers 2.49% 1.68x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.51% 6.41x
Topshop 0.25% 5.63x
Joe's Jeans 0.36% 4.93x
Gymboree 2.48% 4.53x
Tommy Bahama 1.76% 4.48x
Columbia 0.98% 4.47x
Carhartt 5.75% 4.26x
Zumiez 3.89% 4.23x
Abercrombie & Fitch 2.44% 4.21x
Michael Kors 2.08% 4.21x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 2.12% 3.16x
Central California Cluster 0.97% 2.88x
Tahoe & Reno Tourism 0.60% 2.87x
Idaho Cluster 0.74% 2.75x
Southern California Tourism 0.84% 2.73x
Los Angeles Cluster 0.07% 2.61x
Southern California Cluster 0.18% 2.61x
Utah Cluster 1.13% 2.58x
Texas Off-Roading 0.02% 2.36x
Los Angeles News 4.08% 2.36x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male