Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 536.4 thousand unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.87% | 2.01x |
| Xtreme Sports Fans | 1.64% | 1.70x |
| Truck Shoppers | 1.70% | 1.68x |
| Hunters | 1.75% | 1.65x |
| Quads and ATV Enthusiasts | 1.79% | 1.60x |
| Dodge Vehicle Shoppers | 1.65% | 1.59x |
| Gun Rights Advocates | 1.75% | 1.57x |
| Farming Simulator Video Game Fans | 1.93% | 1.56x |
| Auto Body Shoppers | 1.83% | 1.56x |
| Diesel Vehicle Shoppers | 3.29% | 1.56x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Belk.
| Location | Composition | Index |
| Belk | 1.03% | 6.90x |
| Carhartt | 10.82% | 5.76x |
| Hollister | 0.76% | 5.71x |
| Columbia | 0.41% | 5.29x |
| Old Navy | 2.49% | 5.21x |
| Express | 1.06% | 5.20x |
| Express Outlets | 0.15% | 5.04x |
| Journeys | 1.15% | 5.04x |
| Eddie Bauer | 0.50% | 4.99x |
| Dressbarn | 1.62% | 4.98x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.20% | 2.51x |
| South Dakota Cluster | 0.42% | 2.23x |
| North Dakota Cluster | 0.52% | 2.10x |
| Internet Radio | 0.16% | 2.09x |
| Central & Northwest Ohio Cluster | 0.88% | 1.90x |
| Construction Apparel | 0.19% | 1.89x |
| Fire Fighting | 0.08% | 1.89x |
| Trucks | 0.33% | 1.89x |
| Minnesota Local News Cluster | 1.66% | 1.88x |
| Power Tools | 0.36% | 1.85x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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