Dstillery Audiences

CHEVROLET

Audience Size: 4.7 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.08% 1.78x
Tractor Shoppers 3.29% 1.69x
Mowing Equipment Shoppers 2.91% 1.64x
Nascar Fans 3.28% 1.63x
Xtreme Sports Fans 3.22% 1.62x
Diesel Vehicle Shoppers 3.35% 1.61x
Buick Vehicle Shoppers 3.60% 1.60x
Hunters 3.33% 1.59x
Outdoors Enthusiasts 3.21% 1.55x
Muscle Car Shoppers 3.05% 1.53x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.78% 7.27x
Joe's Jeans 0.33% 6.83x
Tommy Bahama 2.46% 4.80x
REI 1.46% 4.71x
Levi Strauss 0.95% 4.65x
Abercrombie & Fitch 1.63% 4.61x
Topshop 0.38% 4.61x
Columbia 1.14% 4.34x
Lane Bryant 4.16% 4.10x
Charlotte Russe 2.83% 4.09x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.04% 3.87x
Tattoos & Costumes 0.05% 2.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.76x
Winnipeg Canada News 0.03% 2.62x
North Dakota Cluster 1.23% 2.59x
Farming & Agriculture 0.16% 2.45x
South Dakota Cluster 0.77% 2.39x
Instagram Management 0.03% 2.37x
General Interest 0.02% 2.27x
Construction Apparel 0.16% 2.24x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female