Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.16% | 2.08x |
| Getting Off the Grid Travelers | 0.03% | 1.95x |
| Mowing Equipment Shoppers | 1.58% | 1.83x |
| Xtreme Sports Fans | 1.90% | 1.75x |
| RV Shoppers | 1.75% | 1.62x |
| Archery Enthusiasts | 1.67% | 1.62x |
| GMC Vehicle Shopper | 1.86% | 1.62x |
| Hunters | 1.93% | 1.60x |
| Quads and ATV Enthusiasts | 1.96% | 1.60x |
| Truck Shoppers | 1.86% | 1.59x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Belk.
| Location | Composition | Index |
| Belk | 1.38% | 6.15x |
| Carhartt | 15.77% | 5.86x |
| Express Outlets | 0.31% | 5.59x |
| Columbia | 0.68% | 5.22x |
| Aeropostale | 2.25% | 5.17x |
| Hollister | 1.29% | 5.03x |
| Eddie Bauer | 0.88% | 5.01x |
| American Eagle Outfitters | 3.69% | 5.01x |
| Express | 1.70% | 5.00x |
| Dressbarn | 2.76% | 4.98x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.25% | 3.06x |
| Auctions & Repossessions | 0.14% | 2.44x |
| North Dakota Cluster | 0.63% | 2.27x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.10x |
| Trucks | 0.36% | 2.10x |
| Online Learning | 0.03% | 2.04x |
| South Dakota Cluster | 0.40% | 1.97x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.92x |
| Internet Radio | 0.15% | 1.91x |
| Central & Northwest Ohio Cluster | 0.92% | 1.90x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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