Dstillery Audiences

CHEVROLET

Audience Size: 536.4 Thousand Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 536.4 thousand unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.87% 2.01x
Xtreme Sports Fans 1.64% 1.70x
Truck Shoppers 1.70% 1.68x
Hunters 1.75% 1.65x
Quads and ATV Enthusiasts 1.79% 1.60x
Dodge Vehicle Shoppers 1.65% 1.59x
Gun Rights Advocates 1.75% 1.57x
Farming Simulator Video Game Fans 1.93% 1.56x
Auto Body Shoppers 1.83% 1.56x
Diesel Vehicle Shoppers 3.29% 1.56x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Belk.

Location Composition Index
Belk 1.03% 6.90x
Carhartt 10.82% 5.76x
Hollister 0.76% 5.71x
Columbia 0.41% 5.29x
Old Navy 2.49% 5.21x
Express 1.06% 5.20x
Express Outlets 0.15% 5.04x
Journeys 1.15% 5.04x
Eddie Bauer 0.50% 4.99x
Dressbarn 1.62% 4.98x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.20% 2.51x
South Dakota Cluster 0.42% 2.23x
North Dakota Cluster 0.52% 2.10x
Internet Radio 0.16% 2.09x
Central & Northwest Ohio Cluster 0.88% 1.90x
Construction Apparel 0.19% 1.89x
Fire Fighting 0.08% 1.89x
Trucks 0.33% 1.89x
Minnesota Local News Cluster 1.66% 1.88x
Power Tools 0.36% 1.85x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female