Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.68% | 2.00x |
| Tractor Shoppers | 3.72% | 1.84x |
| Mowing Equipment Shoppers | 3.24% | 1.78x |
| Buick Vehicle Shoppers | 4.24% | 1.75x |
| Iowa County and Local Fair Visitors | 4.24% | 1.75x |
| Ohio County and Local Fair Visitors | 4.44% | 1.75x |
| Xtreme Sports Fans | 3.33% | 1.74x |
| Pontoon Boat Researchers | 3.47% | 1.70x |
| Nascar Fans | 3.19% | 1.65x |
| Wisconsin County and Local Fair Visitors | 3.97% | 1.62x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.70% | 7.11x |
| Joe's Jeans | 0.32% | 6.69x |
| Topshop | 0.39% | 4.50x |
| Tommy Bahama | 2.46% | 4.46x |
| REI | 1.32% | 4.33x |
| Levi Strauss | 1.11% | 4.11x |
| Columbia | 1.12% | 4.09x |
| Abercrombie & Fitch | 1.90% | 3.95x |
| Zumiez | 5.69% | 3.80x |
| Gymboree | 4.15% | 3.74x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.33% | 4.41x |
| Texas Off-Roading | 0.02% | 3.24x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.24x |
| Home Office Products | 0.03% | 2.87x |
| North Dakota Cluster | 1.36% | 2.75x |
| Costumes | 0.08% | 2.69x |
| Teaching Abroad | 0.02% | 2.64x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 2.51x |
| Illinois College Sports | 0.05% | 2.41x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 2.39x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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