Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 436.1 thousand unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.27x |
| North Midwest State Fair Visitors | 5.56% | 1.92x |
| Michigan County and Local Fair Visitors | 5.99% | 1.83x |
| Iowa County and Local Fair Visitors | 5.29% | 1.79x |
| Minnesota County and Local Fair Visitors | 5.20% | 1.70x |
| Outdoors Enthusiasts | 4.74% | 1.69x |
| Muscle Car Shoppers | 4.83% | 1.68x |
| Kansas City Trip Planners | 4.96% | 1.64x |
| Nascar Fans | 4.13% | 1.62x |
| Black Friday Deal Shoppers | 4.26% | 1.62x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.36% | 4.74x |
| Carhartt | 36.77% | 3.92x |
| Belk | 0.65% | 3.27x |
| Buckle | 1.77% | 3.24x |
| Eddie Bauer | 0.73% | 3.09x |
| Ralph Lauren | 0.46% | 3.08x |
| Lane Bryant | 1.81% | 2.92x |
| Dressbarn | 1.64% | 2.92x |
| Joe's Jeans | 0.01% | 2.79x |
| Mens Wearhouse | 2.71% | 2.77x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.09% | 3.47x |
| Dermatology | 0.12% | 3.43x |
| Canadian News | 0.06% | 3.34x |
| Natural & Healthy Living Researchers | 0.12% | 3.20x |
| Germany Cluster | 0.05% | 3.19x |
| Arts & Crafts | 0.06% | 3.04x |
| Psychology & Social Work | 0.06% | 2.76x |
| New England & Ivy League Sports | 0.15% | 2.63x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 2.55x |
| Maps & Navigation | 0.18% | 2.49x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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