Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 3.28% | 2.49x |
| Oregon Trip Planners | 2.66% | 2.14x |
| Los Angeles Mass Transit Commuters | 3.01% | 2.08x |
| California Skiers and Snowboarders | 2.51% | 2.05x |
| Tahoe Skiers and Snowboarders | 2.52% | 2.01x |
| Oregon Ducks Fans | 1.77% | 1.86x |
| California Trip Planners | 2.50% | 1.77x |
| Los Angeles Trip Planners | 2.58% | 1.70x |
| Symphony Music Enthusiasts | 2.36% | 1.69x |
| Men's Suit Shoppers | 2.49% | 1.68x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.51% | 6.41x |
| Topshop | 0.25% | 5.63x |
| Joe's Jeans | 0.36% | 4.93x |
| Gymboree | 2.48% | 4.53x |
| Tommy Bahama | 1.76% | 4.48x |
| Columbia | 0.98% | 4.47x |
| Carhartt | 5.75% | 4.26x |
| Zumiez | 3.89% | 4.23x |
| Abercrombie & Fitch | 2.44% | 4.21x |
| Michael Kors | 2.08% | 4.21x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 2.12% | 3.16x |
| Central California Cluster | 0.97% | 2.88x |
| Tahoe & Reno Tourism | 0.60% | 2.87x |
| Idaho Cluster | 0.74% | 2.75x |
| Southern California Tourism | 0.84% | 2.73x |
| Los Angeles Cluster | 0.07% | 2.61x |
| Southern California Cluster | 0.18% | 2.61x |
| Utah Cluster | 1.13% | 2.58x |
| Texas Off-Roading | 0.02% | 2.36x |
| Los Angeles News | 4.08% | 2.36x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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