Dstillery Audiences

CHEVROLET

Audience Size: 5.7 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.68% 2.00x
Tractor Shoppers 3.72% 1.84x
Mowing Equipment Shoppers 3.24% 1.78x
Buick Vehicle Shoppers 4.24% 1.75x
Iowa County and Local Fair Visitors 4.24% 1.75x
Ohio County and Local Fair Visitors 4.44% 1.75x
Xtreme Sports Fans 3.33% 1.74x
Pontoon Boat Researchers 3.47% 1.70x
Nascar Fans 3.19% 1.65x
Wisconsin County and Local Fair Visitors 3.97% 1.62x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.70% 7.11x
Joe's Jeans 0.32% 6.69x
Topshop 0.39% 4.50x
Tommy Bahama 2.46% 4.46x
REI 1.32% 4.33x
Levi Strauss 1.11% 4.11x
Columbia 1.12% 4.09x
Abercrombie & Fitch 1.90% 3.95x
Zumiez 5.69% 3.80x
Gymboree 4.15% 3.74x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.33% 4.41x
Texas Off-Roading 0.02% 3.24x
Texas Sporting & Outdoors Cluster 0.04% 3.24x
Home Office Products 0.03% 2.87x
North Dakota Cluster 1.36% 2.75x
Costumes 0.08% 2.69x
Teaching Abroad 0.02% 2.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 2.51x
Illinois College Sports 0.05% 2.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.39x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female