Dstillery Audiences

CHEVROLET

Audience Size: 436.1 Thousand Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 436.1 thousand unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.27x
North Midwest State Fair Visitors 5.56% 1.92x
Michigan County and Local Fair Visitors 5.99% 1.83x
Iowa County and Local Fair Visitors 5.29% 1.79x
Minnesota County and Local Fair Visitors 5.20% 1.70x
Outdoors Enthusiasts 4.74% 1.69x
Muscle Car Shoppers 4.83% 1.68x
Kansas City Trip Planners 4.96% 1.64x
Nascar Fans 4.13% 1.62x
Black Friday Deal Shoppers 4.26% 1.62x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Maurices.

Location Composition Index
Maurices 5.36% 4.74x
Carhartt 36.77% 3.92x
Belk 0.65% 3.27x
Buckle 1.77% 3.24x
Eddie Bauer 0.73% 3.09x
Ralph Lauren 0.46% 3.08x
Lane Bryant 1.81% 2.92x
Dressbarn 1.64% 2.92x
Joe's Jeans 0.01% 2.79x
Mens Wearhouse 2.71% 2.77x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.09% 3.47x
Dermatology 0.12% 3.43x
Canadian News 0.06% 3.34x
Natural & Healthy Living Researchers 0.12% 3.20x
Germany Cluster 0.05% 3.19x
Arts & Crafts 0.06% 3.04x
Psychology & Social Work 0.06% 2.76x
New England & Ivy League Sports 0.15% 2.63x
Assorted Topics (Car News, Animals, Viral Media) 0.18% 2.55x
Maps & Navigation 0.18% 2.49x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female