Dstillery Audiences

CHEVROLET

Audience Size: 1.1 Million Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.16% 2.08x
Getting Off the Grid Travelers 0.03% 1.95x
Mowing Equipment Shoppers 1.58% 1.83x
Xtreme Sports Fans 1.90% 1.75x
RV Shoppers 1.75% 1.62x
Archery Enthusiasts 1.67% 1.62x
GMC Vehicle Shopper 1.86% 1.62x
Hunters 1.93% 1.60x
Quads and ATV Enthusiasts 1.96% 1.60x
Truck Shoppers 1.86% 1.59x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Belk.

Location Composition Index
Belk 1.38% 6.15x
Carhartt 15.77% 5.86x
Express Outlets 0.31% 5.59x
Columbia 0.68% 5.22x
Aeropostale 2.25% 5.17x
Hollister 1.29% 5.03x
Eddie Bauer 0.88% 5.01x
American Eagle Outfitters 3.69% 5.01x
Express 1.70% 5.00x
Dressbarn 2.76% 4.98x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.25% 3.06x
Auctions & Repossessions 0.14% 2.44x
North Dakota Cluster 0.63% 2.27x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.10x
Trucks 0.36% 2.10x
Online Learning 0.03% 2.04x
South Dakota Cluster 0.40% 1.97x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.92x
Internet Radio 0.15% 1.91x
Central & Northwest Ohio Cluster 0.92% 1.90x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female