Explore the Chevrolet Audience
Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chevrolet audience.
INTERESTS
The Chevrolet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chevrolet audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.87% | 1.75x |
| Burger Enthusiast | 0.06% | 1.69x |
| Tractor Shoppers | 3.06% | 1.65x |
| Hunters | 3.39% | 1.59x |
| Nascar Fans | 2.92% | 1.58x |
| Xtreme Sports Fans | 2.84% | 1.58x |
| Farming Simulator Video Game Fans | 3.73% | 1.56x |
| Truck Shoppers | 3.25% | 1.54x |
| Diesel Vehicle Shoppers | 3.17% | 1.54x |
| Archery Enthusiasts | 3.02% | 1.54x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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APPAREL RETAILERS
The Chevrolet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chevrolet audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.68% | 7.50x |
| Joe's Jeans | 0.29% | 6.99x |
| Abercrombie & Fitch | 1.11% | 4.95x |
| Tommy Bahama | 2.14% | 4.86x |
| Levi Strauss | 0.48% | 4.66x |
| REI | 1.37% | 4.65x |
| Topshop | 0.32% | 4.54x |
| Columbia | 0.99% | 4.38x |
| Charlotte Russe | 2.28% | 4.31x |
| Lane Bryant | 4.08% | 4.23x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chevrolet audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.06% | 3.32x |
| Local & Travel England - Northern England | 0.02% | 2.75x |
| North Dakota Cluster | 1.32% | 2.52x |
| Tattoos & Costumes | 0.04% | 2.44x |
| College Sports | 0.19% | 2.34x |
| Hobby Drones & Remote-Controlled Cars | 0.12% | 2.34x |
| Pool Cleaning | 0.12% | 2.29x |
| Los Angeles Cluster | 0.02% | 2.28x |
| General Interest | 0.02% | 2.27x |
| South Dakota Cluster | 0.78% | 2.25x |
Composition Percentage:
The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
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DEMOGRAPHICS
The Chevrolet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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