Dstillery Audiences

CHEVROLET

Audience Size: 266.5 Thousand Devices

Explore the Chevrolet Audience

Below you'll find more information about the Chevrolet audience, broken down in different categories based on their digital and physical behaviors. These are 266.5 thousand unique devices whose actions qualify for the Chevrolet audience.

Dstillery Crafted Audiences

INTERESTS

The Chevrolet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chevrolet audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.27x
Snow Removal Researchers 2.59% 1.94x
North Midwest State Fair Visitors 4.28% 1.90x
Truck Drivers 2.81% 1.84x
Archery Enthusiasts 1.91% 1.82x
Chicken Recipe Researchers 1.53% 1.81x
Minnesota County and Local Fair Visitors 4.60% 1.77x
Diesel Vehicle Shoppers 2.89% 1.75x
Tractor Shoppers 2.70% 1.72x
Snowmobile Enthusiasts 4.01% 1.71x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Interest attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chevrolet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chevrolet audience is Carhartt.

Location Composition Index
Carhartt 14.56% 4.29x
Maurices 3.72% 4.19x
Belk 0.52% 3.32x
Joe's Jeans 0.02% 3.24x
Lane Bryant 1.14% 2.81x
Buckle 1.56% 2.80x
Express Outlets 0.21% 2.62x
Dressbarn 0.89% 2.54x
Mens Wearhouse 1.54% 2.53x
The Childrens Place 1.47% 2.52x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Location attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chevrolet audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.08% 5.85x
Grilling 0.08% 5.40x
Foreign Language Education 0.08% 5.26x
Illinois College Sports 0.08% 4.91x
Charity Walks 0.19% 4.39x
North Dakota Cluster 1.42% 4.38x
Virginia Athletics 0.04% 3.90x
Pre-Built Home Researchers 0.07% 3.52x
Corporate Employment Pages 0.04% 3.51x
Assorted Topics (Television, Origami, Men's Health) 0.06% 3.35x
Composition Percentage: The overlap percentage between the Chevrolet audience and the Content Affinity attribute.
Index: A comparison of the Chevrolet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chevrolet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female