Dstillery Audiences

CHICK-FIL-A

Audience Size: 220.7 Thousand Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 220.7 thousand unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.46% 1.79x
Houston Trip Planners 2.33% 1.78x
South Carolina Gamecocks Fans 1.33% 1.66x
Texas Energy Providers 1.69% 1.65x
Clemson Tigers Fans 1.94% 1.60x
Alabama Trip Planners 5.41% 1.56x
Florida Gulf Coast Travel Researchers 1.95% 1.55x
North Carolina Football Fans 1.79% 1.55x
Florida State Seminoles Fans 1.56% 1.55x
Southeastern Voters 1.81% 1.53x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Michael Kors.

Location Composition Index
Michael Kors 0.64% 5.37x
Brooks Brothers 1.86% 4.02x
Free People 0.12% 3.78x
Lululemon 0.27% 3.70x
Gymboree 1.07% 3.57x
REI 1.34% 2.88x
Club Monaco 0.27% 2.61x
J. Crew 1.05% 2.47x
Banana Republic 1.23% 2.40x
The North Face 0.58% 2.26x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.07% 2.73x
Memphis News 0.18% 2.34x
Texas News Cluster 1.04% 2.32x
Southeast College Athletics 0.25% 2.28x
North Carolina Education 0.91% 2.20x
South Carolina News 1.43% 2.04x
Texas Media 1.52% 2.02x
North Carolina 1.00% 2.02x
Alabama News 2.04% 2.02x
Northern Texas Cluster 0.71% 1.92x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999