Dstillery Audiences

CHICK-FIL-A

Audience Size: 2.8 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.94% 2.04x
Essential Oils Enthusiasts 0.07% 1.65x
North Carolina Football Fans 4.11% 1.65x
Houston Trip Planners 4.21% 1.59x
Houston Activity Researchers 1.90% 1.58x
Atlanta United Fans 2.29% 1.58x
Texas Longhorn Fans 3.24% 1.57x
Clemson Tigers Fans 3.46% 1.51x
Texas AM Aggies Fans 2.86% 1.51x
Big Box Store Jewelry Sale Shoppers 0.08% 1.50x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 3.65% 3.38x
Johnston and Murphy 0.01% 3.35x
Jos A. Bank Clothiers 6.48% 2.80x
Buckle 9.56% 2.76x
Madewell 2.12% 2.69x
Hollister 5.81% 2.67x
Lane Bryant 7.82% 2.65x
White House Black Market 8.04% 2.64x
Abercrombie & Fitch 0.55% 2.64x
LOFT 7.28% 2.63x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.03% 5.20x
Beauty & Cosmetics 0.03% 4.29x
Home Remodeling 0.02% 4.29x
Human Resources & Employee Management 0.01% 3.73x
Roleplay & Fantasy Games 0.01% 3.58x
Startup Investment 0.04% 3.43x
Arthritis & Bones 0.01% 3.18x
Car Keys, Locks & Remotes 0.01% 3.07x
National Parks 0.01% 2.96x
Engineering 0.01% 2.96x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male