Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.79% | 1.94x |
| SEC Fans | 1.88% | 1.91x |
| Tennessee Volunteers Fans | 1.73% | 1.80x |
| Auburn Tigers Fans | 1.87% | 1.79x |
| Atlanta Trip Planners | 2.90% | 1.79x |
| Smoky Mountains Trip Planners | 1.93% | 1.72x |
| Florida Gators Fans | 1.75% | 1.72x |
| Clemson Tigers Fans | 2.11% | 1.72x |
| Texas AM Aggies Fans | 1.86% | 1.70x |
| Arkansas Razorbacks Fans | 1.73% | 1.70x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 2.72% | 11.70x |
| Buckle | 2.65% | 7.92x |
| Jos A. Bank Clothiers | 5.00% | 7.12x |
| Aeropostale | 3.18% | 7.09x |
| Hollister | 2.88% | 6.89x |
| Gymboree | 2.93% | 6.84x |
| Brooks Brothers | 3.67% | 6.77x |
| Charlotte Russe | 2.20% | 6.76x |
| Abercrombie & Fitch | 3.19% | 6.71x |
| Journeys | 3.93% | 6.65x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.81x |
| Content Streamers & Downloaders | 0.02% | 2.68x |
| Virginia Athletics | 0.09% | 2.40x |
| Southeast College Athletics | 0.30% | 2.33x |
| Men's Fashion Shopping | 0.02% | 2.20x |
| North Carolina Education | 0.92% | 2.04x |
| Texas News Cluster | 1.08% | 2.02x |
| North Carolina | 1.20% | 2.00x |
| Alabama News | 2.29% | 1.98x |
| Tennessee Cluster | 1.21% | 1.95x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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