Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.10% | 2.11x |
| Sunglasses Shoppers | 0.94% | 2.04x |
| Georgia Activities Researchers | 2.04% | 2.04x |
| Texas County and Local Fair Visitors | 4.64% | 1.83x |
| Houston Activity Researchers | 2.02% | 1.79x |
| Georgia Trip Planners | 4.37% | 1.79x |
| Asheville Trip Planners | 2.26% | 1.74x |
| Atlanta United Fans | 2.48% | 1.74x |
| Smoky Mountains Trip Planners | 2.91% | 1.72x |
| Texas AM Aggies Fans | 3.18% | 1.71x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.28x |
| Belk | 2.85% | 5.84x |
| Hollister | 4.78% | 4.92x |
| Abercrombie & Fitch | 0.43% | 4.90x |
| Buckle | 7.86% | 4.88x |
| Jos A. Bank Clothiers | 5.14% | 4.82x |
| Aeropostale | 6.36% | 4.66x |
| LOFT | 5.83% | 4.60x |
| Madewell | 1.61% | 4.59x |
| Lane Bryant | 5.99% | 4.58x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.06% | 6.41x |
| Engineering | 0.03% | 5.33x |
| Unique & Personalized Fashion | 0.10% | 4.97x |
| Celebrity Gossip | 0.10% | 4.43x |
| Canada Travel & Tourism | 0.02% | 3.67x |
| Police Gear | 0.03% | 3.59x |
| Smart Travel | 0.12% | 3.43x |
| Law School | 0.10% | 3.40x |
| Film Production | 0.02% | 3.09x |
| France Online Music & Quiz Content Cluster | 0.05% | 3.08x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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