Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.94% | 2.04x |
| Clemson Tigers Fans | 4.57% | 1.69x |
| Texas Longhorn Fans | 4.02% | 1.69x |
| Houston Activity Researchers | 2.95% | 1.67x |
| Tennessee Volunteers Fans | 4.50% | 1.66x |
| SEC Fans | 3.89% | 1.62x |
| Texas AM Aggies Fans | 3.76% | 1.62x |
| Texas County and Local Fair Visitors | 5.04% | 1.62x |
| Florida State Seminoles Fans | 3.92% | 1.58x |
| Readers of Christian Content | 5.40% | 1.58x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Hollister.
| Location | Composition | Index |
| Hollister | 2.08% | 4.38x |
| Abercrombie & Fitch | 0.18% | 4.28x |
| Aeropostale | 2.79% | 4.26x |
| Buckle | 3.22% | 4.26x |
| Belk | 0.97% | 4.12x |
| Journeys | 4.41% | 4.04x |
| Zumiez | 2.32% | 3.95x |
| Express | 3.00% | 3.90x |
| Victoria's Secret | 4.33% | 3.76x |
| Madewell | 0.60% | 3.71x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 0.07% | 3.95x |
| Bathrooms & Plumbing | 0.02% | 3.89x |
| Crossfit & Obstacle Race Enthusiasts | 0.06% | 3.77x |
| Grocery & Food Service | 0.05% | 3.43x |
| Higher Education | 0.02% | 3.35x |
| Survival Guides | 0.02% | 3.18x |
| Vaping | 0.05% | 2.96x |
| Humor & Entertainment | 0.13% | 2.89x |
| Horse Racing | 0.03% | 2.74x |
| Nutrition & Diabetic Living | 0.03% | 2.74x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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