Dstillery Audiences

CHICK-FIL-A

Audience Size: 435 Thousand Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 435 thousand unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 4.41% 1.92x
Texas County and Local Fair Visitors 4.67% 1.90x
SEC Fans 4.19% 1.86x
Texas AM Aggies Fans 4.16% 1.86x
Houston Activity Researchers 2.78% 1.86x
Tennessee Volunteers Fans 4.41% 1.81x
Dallas Mavericks Fans 3.75% 1.80x
Houston Trip Planners 4.55% 1.77x
North Carolina Football Fans 4.21% 1.76x
Dallas Cowboys Fans 4.09% 1.73x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.40% 8.19x
Belk 2.10% 7.34x
Hollister 4.08% 7.18x
Aeropostale 5.58% 6.79x
Buckle 5.85% 6.59x
Madewell 1.10% 6.39x
Journeys 8.48% 6.33x
Express 5.91% 6.28x
LOFT 4.44% 6.27x
Zumiez 4.47% 6.25x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.07% 4.96x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.95x
Free Online Game Players 0.07% 3.69x
Southeast College Athletics 0.10% 3.35x
Oil & Energy 0.10% 3.21x
Texas News Cluster 1.22% 3.14x
Mobile Phone Networks 0.07% 3.14x
Hobby Drones & Remote-Controlled Cars 0.04% 3.03x
Vaping 0.05% 2.96x
Spanish Health & Wellness 0.17% 2.92x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male