Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.94x |
| Texas AM Aggies Fans | 4.68% | 2.05x |
| Texas County and Local Fair Visitors | 4.87% | 2.04x |
| Houston Trip Planners | 4.66% | 1.95x |
| Texas Longhorn Fans | 4.38% | 1.92x |
| Houston Activity Researchers | 3.68% | 1.86x |
| Billiards Enthusiasts | 4.28% | 1.78x |
| Dallas Cowboys Fans | 4.26% | 1.75x |
| South Carolina Gamecocks Fans | 3.48% | 1.75x |
| Texas State Fairs | 4.34% | 1.74x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 2.36% | 9.05x |
| Hollister | 7.06% | 7.99x |
| Buckle | 8.49% | 7.76x |
| Aeropostale | 9.21% | 7.66x |
| Abercrombie & Fitch | 0.70% | 7.50x |
| Journeys | 13.07% | 7.26x |
| Express | 9.52% | 7.10x |
| Charlotte Russe | 2.19% | 7.04x |
| Gymboree | 6.63% | 6.97x |
| The Childrens Place | 11.85% | 6.86x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.04% | 4.53x |
| Office Furniture Design | 0.04% | 4.13x |
| Networking Marketing | 0.16% | 3.14x |
| Electronic Cabling | 0.07% | 2.90x |
| Southeast College Athletics | 0.21% | 2.76x |
| Fire Fighting | 0.13% | 2.67x |
| Right Wing Blogs - Political Activism | 0.04% | 2.66x |
| Social & Demographic Trends | 0.08% | 2.63x |
| Local & Travel England - Northern England | 0.02% | 2.55x |
| Paper & Packaging | 0.03% | 2.55x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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