Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 696.7 thousand unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.94x |
| Texas Longhorn Fans | 4.85% | 2.05x |
| Houston Astros Fans | 4.23% | 1.98x |
| Texas AM Aggies Fans | 4.74% | 1.96x |
| Houston Activity Researchers | 3.82% | 1.92x |
| SEC Fans | 4.41% | 1.81x |
| Houston Trip Planners | 4.66% | 1.78x |
| Texas Energy Providers | 4.19% | 1.76x |
| Billiards Enthusiasts | 4.43% | 1.75x |
| North Carolina Football Fans | 4.07% | 1.75x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 1.28% | 6.48x |
| Hollister | 2.27% | 6.45x |
| Abercrombie & Fitch | 0.25% | 6.36x |
| Aeropostale | 3.36% | 6.14x |
| Buckle | 3.51% | 5.70x |
| Journeys | 5.06% | 5.54x |
| Express | 3.51% | 5.53x |
| Zumiez | 2.78% | 5.48x |
| LOFT | 2.92% | 5.47x |
| Victoria's Secret | 5.06% | 5.44x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Tattoos & Costumes.
| Content Affinity | Composition | Index |
| Tattoos & Costumes | 0.06% | 5.75x |
| Southeast College Athletics | 0.23% | 4.54x |
| Virginia Athletics | 0.06% | 4.50x |
| Meeting Planning & Hotels | 0.06% | 4.50x |
| Airsoft & Paintball Equipment | 0.06% | 4.26x |
| Phone & Computer Game Downloaders | 0.14% | 4.01x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 3.83x |
| Feminism | 0.20% | 3.62x |
| Audio Clips & Sound Effects | 0.04% | 3.44x |
| Germany Cluster | 0.03% | 3.32x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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