Dstillery Audiences

CHICK-FIL-A

Audience Size: 2.9 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is SEC Fans.

Interest Composition Index
SEC Fans 2.09% 1.78x
Georgia Trip Planners 3.14% 1.75x
North Carolina Football Fans 3.02% 1.72x
Tennessee Volunteers Fans 1.89% 1.67x
South Carolina Gamecocks Fans 1.81% 1.67x
Atlanta United Fans 2.07% 1.63x
Clemson Tigers Fans 2.46% 1.62x
North Carolina Travel Researchers 2.80% 1.62x
Atlanta Trip Planners 2.50% 1.60x
Alabama Trip Planners 2.76% 1.58x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 2.17% 9.78x
Buckle 5.20% 7.88x
Charlotte Russe 3.52% 6.92x
Topshop 0.31% 6.92x
Johnston and Murphy 3.02% 6.88x
Aeropostale 3.95% 6.77x
Gymboree 3.57% 6.52x
Abercrombie & Fitch 3.76% 6.48x
Jos A. Bank Clothiers 5.96% 6.48x
American Eagle Outfitters 7.24% 6.45x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 3.41x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.29x
Southeast College Athletics 0.34% 2.27x
North Carolina Education 1.28% 2.26x
Survey Websites 0.01% 2.15x
South Carolina Travel 0.04% 2.05x
North Carolina 1.61% 2.02x
South Carolina News 2.04% 1.93x
Christian Music 0.22% 1.93x
Texas Off-Roading 0.01% 1.93x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male