Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.94% | 2.04x |
| Essential Oils Enthusiasts | 0.07% | 1.65x |
| North Carolina Football Fans | 4.11% | 1.65x |
| Houston Trip Planners | 4.21% | 1.59x |
| Houston Activity Researchers | 1.90% | 1.58x |
| Atlanta United Fans | 2.29% | 1.58x |
| Texas Longhorn Fans | 3.24% | 1.57x |
| Clemson Tigers Fans | 3.46% | 1.51x |
| Texas AM Aggies Fans | 2.86% | 1.51x |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 1.50x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 3.65% | 3.38x |
| Johnston and Murphy | 0.01% | 3.35x |
| Jos A. Bank Clothiers | 6.48% | 2.80x |
| Buckle | 9.56% | 2.76x |
| Madewell | 2.12% | 2.69x |
| Hollister | 5.81% | 2.67x |
| Lane Bryant | 7.82% | 2.65x |
| White House Black Market | 8.04% | 2.64x |
| Abercrombie & Fitch | 0.55% | 2.64x |
| LOFT | 7.28% | 2.63x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.03% | 5.20x |
| Beauty & Cosmetics | 0.03% | 4.29x |
| Home Remodeling | 0.02% | 4.29x |
| Human Resources & Employee Management | 0.01% | 3.73x |
| Roleplay & Fantasy Games | 0.01% | 3.58x |
| Startup Investment | 0.04% | 3.43x |
| Arthritis & Bones | 0.01% | 3.18x |
| Car Keys, Locks & Remotes | 0.01% | 3.07x |
| National Parks | 0.01% | 2.96x |
| Engineering | 0.01% | 2.96x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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