Dstillery Audiences

CHICK-FIL-A

Audience Size: 840.3 Thousand Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 840.3 thousand unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.56% 1.91x
SEC Fans 1.91% 1.74x
Tennessee Volunteers Fans 1.71% 1.73x
Auburn Tigers Fans 1.96% 1.71x
Atlanta United Fans 1.75% 1.70x
North Carolina Football Fans 2.06% 1.69x
South Carolina Gamecocks Fans 1.44% 1.66x
Smoky Mountains Trip Planners 1.79% 1.66x
Florida Gulf Coast Travel Researchers 2.12% 1.64x
Alabama Trip Planners 5.17% 1.62x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 2.43% 16.83x
Aeropostale 2.72% 9.78x
Charlotte Russe 1.51% 9.55x
Hollister 1.17% 9.35x
Eddie Bauer 0.86% 9.14x
Gap 6.44% 9.04x
Express 1.62% 8.72x
Journeys 1.84% 8.63x
Zumiez 2.00% 8.48x
American Eagle Outfitters 3.32% 8.33x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.06% 2.34x
Savannah Georgia News 0.37% 2.19x
South Carolina News 1.43% 2.12x
Alabama News 2.07% 2.12x
North Carolina 1.07% 2.10x
North Carolina Education 0.87% 2.03x
Southeast College Athletics 0.22% 1.97x
Tennessee Cluster 1.05% 1.91x
Texas News Cluster 0.90% 1.90x
Georgia Cluster 2.81% 1.87x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female