Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 475.5 thousand unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.94% | 2.04x |
| Wellness Enthusiasts | 0.24% | 1.95x |
| Austin Trip Planners | 1.83% | 1.84x |
| Texas Activity Researchers | 2.34% | 1.75x |
| Georgia Activities Researchers | 1.72% | 1.73x |
| Texas Longhorn Fans | 2.61% | 1.63x |
| Houston Activity Researchers | 2.66% | 1.61x |
| Houston Trip Planners | 2.15% | 1.60x |
| Small Business Opportunity Researchers | 0.56% | 1.56x |
| Texas County and Local Fair Visitors | 3.47% | 1.51x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 1.16% | 11.49x |
| Charlotte Russe | 1.23% | 11.26x |
| Hollister | 2.05% | 10.25x |
| Buckle | 3.98% | 9.94x |
| Express | 4.24% | 9.87x |
| Aeropostale | 3.66% | 9.77x |
| Journeys | 5.61% | 9.64x |
| Lane Bryant | 2.12% | 9.14x |
| Abercrombie & Fitch | 0.79% | 9.12x |
| Ann Taylor | 0.62% | 9.04x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.06% | 6.41x |
| Aid Groups | 0.08% | 5.70x |
| Recreational Motor Sport Enthusiasts | 0.11% | 4.01x |
| Turkey & Iran Cluster | 0.02% | 3.97x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.21% | 3.85x |
| Ireland Cluster | 0.11% | 3.12x |
| Film Production | 0.02% | 3.09x |
| Book Publishers | 0.03% | 3.08x |
| Painting & Renovation | 0.02% | 3.08x |
| South Africa News Cluster | 0.11% | 2.87x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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