Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is SEC Fans.
| Interest | Composition | Index |
| SEC Fans | 2.09% | 1.78x |
| Georgia Trip Planners | 3.14% | 1.75x |
| North Carolina Football Fans | 3.02% | 1.72x |
| Tennessee Volunteers Fans | 1.89% | 1.67x |
| South Carolina Gamecocks Fans | 1.81% | 1.67x |
| Atlanta United Fans | 2.07% | 1.63x |
| Clemson Tigers Fans | 2.46% | 1.62x |
| North Carolina Travel Researchers | 2.80% | 1.62x |
| Atlanta Trip Planners | 2.50% | 1.60x |
| Alabama Trip Planners | 2.76% | 1.58x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 2.17% | 9.78x |
| Buckle | 5.20% | 7.88x |
| Charlotte Russe | 3.52% | 6.92x |
| Topshop | 0.31% | 6.92x |
| Johnston and Murphy | 3.02% | 6.88x |
| Aeropostale | 3.95% | 6.77x |
| Gymboree | 3.57% | 6.52x |
| Abercrombie & Fitch | 3.76% | 6.48x |
| Jos A. Bank Clothiers | 5.96% | 6.48x |
| American Eagle Outfitters | 7.24% | 6.45x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 3.41x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.29x |
| Southeast College Athletics | 0.34% | 2.27x |
| North Carolina Education | 1.28% | 2.26x |
| Survey Websites | 0.01% | 2.15x |
| South Carolina Travel | 0.04% | 2.05x |
| North Carolina | 1.61% | 2.02x |
| South Carolina News | 2.04% | 1.93x |
| Christian Music | 0.22% | 1.93x |
| Texas Off-Roading | 0.01% | 1.93x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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