Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.94x |
| Texas Longhorn Fans | 4.71% | 1.97x |
| Houston Trip Planners | 4.88% | 1.95x |
| Texas County and Local Fair Visitors | 5.12% | 1.94x |
| Texas AM Aggies Fans | 4.44% | 1.87x |
| Burger Enthusiast | 0.74% | 1.86x |
| North Carolina Football Fans | 4.39% | 1.79x |
| Austin Trip Planners | 4.10% | 1.76x |
| Houston Activity Researchers | 3.52% | 1.75x |
| Dallas Cowboys Fans | 4.53% | 1.75x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 1.60% | 8.51x |
| Hollister | 4.13% | 7.66x |
| Buckle | 5.52% | 7.54x |
| Aeropostale | 5.75% | 7.48x |
| Journeys | 8.90% | 7.09x |
| Abercrombie & Fitch | 0.41% | 7.08x |
| Gymboree | 4.00% | 6.71x |
| The Childrens Place | 7.59% | 6.67x |
| Lane Bryant | 4.05% | 6.58x |
| Zumiez | 5.61% | 6.54x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.05% | 4.98x |
| Chemicals | 0.04% | 3.95x |
| Robotics | 0.09% | 3.75x |
| Germany Cluster | 0.05% | 3.64x |
| South Carolina Travel | 0.03% | 3.46x |
| Homeschooling | 0.06% | 3.35x |
| Discount Shopping | 0.06% | 3.35x |
| Airsoft & Paintball Equipment | 0.06% | 3.01x |
| Turkey & Iran Cluster | 0.05% | 2.94x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 2.88x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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