Dstillery Audiences

CHICK-FIL-A

Audience Size: 2.8 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 3.36% 1.76x
Atlanta United Fans 2.97% 1.72x
Clemson Tigers Fans 3.23% 1.70x
North Carolina Football Fans 3.47% 1.68x
Dallas Cowboys Fans 3.35% 1.66x
Texas County and Local Fair Visitors 3.48% 1.66x
Dallas Mavericks Fans 3.13% 1.66x
Florida Gators Fans 3.17% 1.65x
Tennessee Volunteers Fans 2.97% 1.65x
Georgia Activities Researchers 2.82% 1.63x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 2.12% 8.43x
Topshop 0.64% 7.29x
Buckle 8.16% 7.19x
Abercrombie & Fitch 3.75% 7.07x
Aeropostale 8.07% 6.98x
Hollister 6.06% 6.97x
Charlotte Russe 6.40% 6.96x
Anthropologie 1.51% 6.73x
Express 7.71% 6.58x
American Eagle Outfitters 10.07% 6.45x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.04% 3.53x
South Carolina Travel 0.02% 3.02x
Texas Off-Roading 0.02% 2.74x
Apartment & Community Real Estate Researchers 0.06% 2.71x
Memes & Comedy 0.07% 2.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.46x
North Carolina Education 1.34% 2.36x
Southeast College Athletics 0.21% 2.25x
Texas News Cluster 1.35% 2.14x
Instagram Management 0.04% 2.13x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male