Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 311.5 thousand unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.72% | 2.16x |
| Texas County and Local Fair Visitors | 5.25% | 1.89x |
| Billiards Enthusiasts | 4.77% | 1.88x |
| Dallas Cowboys Fans | 4.90% | 1.87x |
| Texas AM Aggies Fans | 4.36% | 1.83x |
| Houston Activity Researchers | 3.07% | 1.82x |
| Texas Longhorn Fans | 4.43% | 1.80x |
| Texas State Fairs | 5.04% | 1.70x |
| Tennessee Volunteers Fans | 4.70% | 1.67x |
| SEC Fans | 4.29% | 1.66x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.32% | 7.46x |
| Hollister | 4.28% | 6.88x |
| Belk | 2.10% | 6.67x |
| Buckle | 6.39% | 6.58x |
| Aeropostale | 5.68% | 6.53x |
| Madewell | 1.10% | 6.29x |
| Zumiez | 4.57% | 6.16x |
| Express | 6.09% | 6.13x |
| Journeys | 8.81% | 6.13x |
| LOFT | 4.39% | 6.12x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.20% | 5.75x |
| Internet Service Provider Sites | 0.20% | 4.15x |
| Crossfit & Obstacle Race Enthusiasts | 0.11% | 3.58x |
| Data Centers | 0.11% | 3.24x |
| Oil & Energy | 0.10% | 3.21x |
| Memphis News | 0.41% | 3.13x |
| Hobby Drones & Remote-Controlled Cars | 0.04% | 3.03x |
| Vaping | 0.05% | 2.96x |
| Spanish Health & Wellness | 0.17% | 2.92x |
| Canada Consumer Product Cluster | 0.20% | 2.90x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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