Dstillery Audiences

CHICK-FIL-A

Audience Size: 2.6 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 3.82% 1.80x
Atlanta Trip Planners 3.39% 1.77x
Texas AM Aggies Fans 3.67% 1.77x
Clemson Tigers Fans 3.65% 1.74x
North Carolina Football Fans 3.54% 1.74x
Atlanta United Fans 3.13% 1.72x
SEC Fans 3.60% 1.72x
Georgia Trip Planners 3.95% 1.71x
Texas Longhorn Fans 2.96% 1.71x
Tennessee Volunteers Fans 3.56% 1.70x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 2.45% 8.65x
Hollister 7.44% 7.35x
Buckle 8.69% 7.24x
Abercrombie & Fitch 1.62% 7.22x
Aeropostale 9.54% 7.06x
Charlotte Russe 3.62% 6.83x
Journeys 12.39% 6.71x
Topshop 0.47% 6.69x
Express 9.75% 6.62x
Gymboree 7.02% 6.38x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 3.32x
Southeast College Athletics 0.21% 2.90x
Homeschooling 0.05% 2.73x
Texas Sporting & Outdoors Cluster 0.02% 2.70x
General Interest 0.02% 2.62x
Texas News Cluster 1.44% 2.50x
Home Printing 0.02% 2.48x
North Carolina 2.30% 2.27x
Office Furniture Design 0.03% 2.23x
College Greek Life 0.08% 2.15x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female