Dstillery Audiences

CHICK-FIL-A

Audience Size: 2.7 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.79% 1.94x
SEC Fans 1.88% 1.91x
Tennessee Volunteers Fans 1.73% 1.80x
Auburn Tigers Fans 1.87% 1.79x
Atlanta Trip Planners 2.90% 1.79x
Smoky Mountains Trip Planners 1.93% 1.72x
Florida Gators Fans 1.75% 1.72x
Clemson Tigers Fans 2.11% 1.72x
Texas AM Aggies Fans 1.86% 1.70x
Arkansas Razorbacks Fans 1.73% 1.70x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 2.72% 11.70x
Buckle 2.65% 7.92x
Jos A. Bank Clothiers 5.00% 7.12x
Aeropostale 3.18% 7.09x
Hollister 2.88% 6.89x
Gymboree 2.93% 6.84x
Brooks Brothers 3.67% 6.77x
Charlotte Russe 2.20% 6.76x
Abercrombie & Fitch 3.19% 6.71x
Journeys 3.93% 6.65x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.81x
Content Streamers & Downloaders 0.02% 2.68x
Virginia Athletics 0.09% 2.40x
Southeast College Athletics 0.30% 2.33x
Men's Fashion Shopping 0.02% 2.20x
North Carolina Education 0.92% 2.04x
Texas News Cluster 1.08% 2.02x
North Carolina 1.20% 2.00x
Alabama News 2.29% 1.98x
Tennessee Cluster 1.21% 1.95x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female