Dstillery Audiences

CHICK-FIL-A

Audience Size: 3 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is SEC Fans.

Interest Composition Index
SEC Fans 3.28% 1.60x
Tennessee Volunteers Fans 3.20% 1.59x
Georgia Trip Planners 4.07% 1.57x
North Carolina Travel Researchers 3.60% 1.53x
Getting Off the Grid Travelers 0.02% 1.49x
Texas AM Aggies Fans 3.28% 1.49x
North Carolina Football Fans 3.69% 1.49x
Texas County and Local Fair Visitors 3.66% 1.47x
Florida Gators Fans 3.12% 1.46x
Auburn Tigers Fans 3.06% 1.46x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 1.89% 8.71x
Buckle 7.19% 7.30x
Aeropostale 6.11% 6.87x
Charlotte Russe 5.09% 6.86x
Hollister 4.95% 6.74x
Topshop 0.49% 6.73x
Abercrombie & Fitch 4.07% 6.49x
Zumiez 7.74% 6.30x
Gymboree 4.98% 6.30x
American Eagle Outfitters 8.84% 6.28x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Scientology.

Content Affinity Composition Index
Scientology 0.02% 2.91x
Texas Sporting & Outdoors Cluster 0.06% 2.84x
Environmentally Friendly Cars 0.01% 2.48x
North Carolina Education 1.42% 2.37x
Active Lifestyle Enthusiasts 0.02% 2.06x
South Carolina Travel 0.03% 2.00x
Local & Travel England - East Midlands 0.03% 1.97x
North Carolina 1.73% 1.97x
Southeast College Athletics 0.24% 1.93x
Scuba Diving 0.04% 1.93x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female