Dstillery Audiences

CHICK-FIL-A

Audience Size: 311.5 Thousand Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 311.5 thousand unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.72% 2.16x
Texas County and Local Fair Visitors 5.25% 1.89x
Billiards Enthusiasts 4.77% 1.88x
Dallas Cowboys Fans 4.90% 1.87x
Texas AM Aggies Fans 4.36% 1.83x
Houston Activity Researchers 3.07% 1.82x
Texas Longhorn Fans 4.43% 1.80x
Texas State Fairs 5.04% 1.70x
Tennessee Volunteers Fans 4.70% 1.67x
SEC Fans 4.29% 1.66x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.32% 7.46x
Hollister 4.28% 6.88x
Belk 2.10% 6.67x
Buckle 6.39% 6.58x
Aeropostale 5.68% 6.53x
Madewell 1.10% 6.29x
Zumiez 4.57% 6.16x
Express 6.09% 6.13x
Journeys 8.81% 6.13x
LOFT 4.39% 6.12x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.20% 5.75x
Internet Service Provider Sites 0.20% 4.15x
Crossfit & Obstacle Race Enthusiasts 0.11% 3.58x
Data Centers 0.11% 3.24x
Oil & Energy 0.10% 3.21x
Memphis News 0.41% 3.13x
Hobby Drones & Remote-Controlled Cars 0.04% 3.03x
Vaping 0.05% 2.96x
Spanish Health & Wellness 0.17% 2.92x
Canada Consumer Product Cluster 0.20% 2.90x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male