Dstillery Audiences

CHICK-FIL-A

Audience Size: 2.8 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.95x
Atlanta Trip Planners 3.57% 1.74x
Texas AM Aggies Fans 3.74% 1.73x
Georgia Trip Planners 4.16% 1.71x
Clemson Tigers Fans 3.75% 1.71x
SEC Fans 3.53% 1.67x
Tennessee Volunteers Fans 3.52% 1.67x
Atlanta United Fans 3.17% 1.66x
Florida State Seminoles Fans 3.40% 1.63x
North Carolina Football Fans 3.84% 1.63x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 2.55% 8.74x
Buckle 9.11% 7.33x
Hollister 7.85% 7.32x
Abercrombie & Fitch 2.58% 7.30x
Charlotte Russe 4.91% 7.09x
Aeropostale 10.11% 7.07x
Topshop 0.58% 7.07x
Express 10.42% 6.63x
Journeys 11.85% 6.59x
American Eagle Outfitters 9.95% 6.45x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 3.71x
Texas Sporting & Outdoors Cluster 0.03% 3.05x
Texas Off-Roading 0.01% 2.69x
Southeast College Athletics 0.22% 2.58x
Apartment & Community Real Estate Researchers 0.03% 2.42x
Texas News Cluster 1.37% 2.39x
Online Learning 0.02% 2.38x
Professional Audio Visual 0.05% 2.14x
North Carolina Education 1.20% 2.14x
North Carolina 1.83% 2.05x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male