Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 435 thousand unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 4.41% | 1.92x |
| Texas County and Local Fair Visitors | 4.67% | 1.90x |
| SEC Fans | 4.19% | 1.86x |
| Texas AM Aggies Fans | 4.16% | 1.86x |
| Houston Activity Researchers | 2.78% | 1.86x |
| Tennessee Volunteers Fans | 4.41% | 1.81x |
| Dallas Mavericks Fans | 3.75% | 1.80x |
| Houston Trip Planners | 4.55% | 1.77x |
| North Carolina Football Fans | 4.21% | 1.76x |
| Dallas Cowboys Fans | 4.09% | 1.73x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.40% | 8.19x |
| Belk | 2.10% | 7.34x |
| Hollister | 4.08% | 7.18x |
| Aeropostale | 5.58% | 6.79x |
| Buckle | 5.85% | 6.59x |
| Madewell | 1.10% | 6.39x |
| Journeys | 8.48% | 6.33x |
| Express | 5.91% | 6.28x |
| LOFT | 4.44% | 6.27x |
| Zumiez | 4.47% | 6.25x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.07% | 4.96x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.95x |
| Free Online Game Players | 0.07% | 3.69x |
| Southeast College Athletics | 0.10% | 3.35x |
| Oil & Energy | 0.10% | 3.21x |
| Texas News Cluster | 1.22% | 3.14x |
| Mobile Phone Networks | 0.07% | 3.14x |
| Hobby Drones & Remote-Controlled Cars | 0.04% | 3.03x |
| Vaping | 0.05% | 2.96x |
| Spanish Health & Wellness | 0.17% | 2.92x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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