Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.87% | 1.90x |
| Atlanta United Fans | 2.14% | 1.83x |
| SEC Fans | 1.88% | 1.80x |
| Auburn Tigers Fans | 1.90% | 1.76x |
| Tennessee Volunteers Fans | 1.70% | 1.70x |
| Smoky Mountains Trip Planners | 2.12% | 1.69x |
| Southeastern Voters | 1.84% | 1.69x |
| Clemson Tigers Fans | 2.03% | 1.67x |
| South Carolina Gamecocks Fans | 1.58% | 1.67x |
| North Carolina Football Fans | 2.08% | 1.66x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 2.95% | 13.16x |
| Jos A. Bank Clothiers | 4.05% | 8.08x |
| Aeropostale | 3.42% | 7.85x |
| Hollister | 2.01% | 7.83x |
| Charlotte Russe | 2.02% | 7.59x |
| American Eagle Outfitters | 5.42% | 7.35x |
| Abercrombie & Fitch | 3.04% | 7.30x |
| Journeys | 3.17% | 7.28x |
| Eddie Bauer | 1.26% | 7.25x |
| Brooks Brothers | 3.70% | 7.18x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.19% | 2.73x |
| Southeast College Athletics | 0.31% | 2.50x |
| Chat Rooms | 0.03% | 2.45x |
| North Carolina Education | 0.94% | 2.20x |
| ISPs & Local Services | 0.01% | 2.15x |
| Virginia Athletics | 0.08% | 2.15x |
| North Carolina | 1.15% | 2.13x |
| Alabama News | 2.20% | 2.12x |
| South Carolina News | 1.36% | 2.08x |
| Savannah Georgia News | 0.36% | 2.06x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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