Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Texas AM Aggies Fans.
| Interest | Composition | Index |
| Texas AM Aggies Fans | 3.36% | 1.76x |
| Atlanta United Fans | 2.97% | 1.72x |
| Clemson Tigers Fans | 3.23% | 1.70x |
| North Carolina Football Fans | 3.47% | 1.68x |
| Dallas Cowboys Fans | 3.35% | 1.66x |
| Texas County and Local Fair Visitors | 3.48% | 1.66x |
| Dallas Mavericks Fans | 3.13% | 1.66x |
| Florida Gators Fans | 3.17% | 1.65x |
| Tennessee Volunteers Fans | 2.97% | 1.65x |
| Georgia Activities Researchers | 2.82% | 1.63x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 2.12% | 8.43x |
| Topshop | 0.64% | 7.29x |
| Buckle | 8.16% | 7.19x |
| Abercrombie & Fitch | 3.75% | 7.07x |
| Aeropostale | 8.07% | 6.98x |
| Hollister | 6.06% | 6.97x |
| Charlotte Russe | 6.40% | 6.96x |
| Anthropologie | 1.51% | 6.73x |
| Express | 7.71% | 6.58x |
| American Eagle Outfitters | 10.07% | 6.45x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.53x |
| South Carolina Travel | 0.02% | 3.02x |
| Texas Off-Roading | 0.02% | 2.74x |
| Apartment & Community Real Estate Researchers | 0.06% | 2.71x |
| Memes & Comedy | 0.07% | 2.69x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 2.46x |
| North Carolina Education | 1.34% | 2.36x |
| Southeast College Athletics | 0.21% | 2.25x |
| Texas News Cluster | 1.35% | 2.14x |
| Instagram Management | 0.04% | 2.13x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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