Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 220.7 thousand unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.46% | 1.79x |
| Houston Trip Planners | 2.33% | 1.78x |
| South Carolina Gamecocks Fans | 1.33% | 1.66x |
| Texas Energy Providers | 1.69% | 1.65x |
| Clemson Tigers Fans | 1.94% | 1.60x |
| Alabama Trip Planners | 5.41% | 1.56x |
| Florida Gulf Coast Travel Researchers | 1.95% | 1.55x |
| North Carolina Football Fans | 1.79% | 1.55x |
| Florida State Seminoles Fans | 1.56% | 1.55x |
| Southeastern Voters | 1.81% | 1.53x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.64% | 5.37x |
| Brooks Brothers | 1.86% | 4.02x |
| Free People | 0.12% | 3.78x |
| Lululemon | 0.27% | 3.70x |
| Gymboree | 1.07% | 3.57x |
| REI | 1.34% | 2.88x |
| Club Monaco | 0.27% | 2.61x |
| J. Crew | 1.05% | 2.47x |
| Banana Republic | 1.23% | 2.40x |
| The North Face | 0.58% | 2.26x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.07% | 2.73x |
| Memphis News | 0.18% | 2.34x |
| Texas News Cluster | 1.04% | 2.32x |
| Southeast College Athletics | 0.25% | 2.28x |
| North Carolina Education | 0.91% | 2.20x |
| South Carolina News | 1.43% | 2.04x |
| Texas Media | 1.52% | 2.02x |
| North Carolina | 1.00% | 2.02x |
| Alabama News | 2.04% | 2.02x |
| Northern Texas Cluster | 0.71% | 1.92x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999
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