Dstillery Audiences

CHICK-FIL-A

Audience Size: 1.1 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.94% 2.04x
Clemson Tigers Fans 4.57% 1.69x
Texas Longhorn Fans 4.02% 1.69x
Houston Activity Researchers 2.95% 1.67x
Tennessee Volunteers Fans 4.50% 1.66x
SEC Fans 3.89% 1.62x
Texas AM Aggies Fans 3.76% 1.62x
Texas County and Local Fair Visitors 5.04% 1.62x
Florida State Seminoles Fans 3.92% 1.58x
Readers of Christian Content 5.40% 1.58x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Hollister.

Location Composition Index
Hollister 2.08% 4.38x
Abercrombie & Fitch 0.18% 4.28x
Aeropostale 2.79% 4.26x
Buckle 3.22% 4.26x
Belk 0.97% 4.12x
Journeys 4.41% 4.04x
Zumiez 2.32% 3.95x
Express 3.00% 3.90x
Victoria's Secret 4.33% 3.76x
Madewell 0.60% 3.71x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.07% 3.95x
Bathrooms & Plumbing 0.02% 3.89x
Crossfit & Obstacle Race Enthusiasts 0.06% 3.77x
Grocery & Food Service 0.05% 3.43x
Higher Education 0.02% 3.35x
Survival Guides 0.02% 3.18x
Vaping 0.05% 2.96x
Humor & Entertainment 0.13% 2.89x
Horse Racing 0.03% 2.74x
Nutrition & Diabetic Living 0.03% 2.74x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male