Dstillery Audiences

CHICK-FIL-A

Audience Size: 1.3 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.10% 2.11x
Sunglasses Shoppers 0.94% 2.04x
Georgia Activities Researchers 2.04% 2.04x
Texas County and Local Fair Visitors 4.64% 1.83x
Houston Activity Researchers 2.02% 1.79x
Georgia Trip Planners 4.37% 1.79x
Asheville Trip Planners 2.26% 1.74x
Atlanta United Fans 2.48% 1.74x
Smoky Mountains Trip Planners 2.91% 1.72x
Texas AM Aggies Fans 3.18% 1.71x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 6.28x
Belk 2.85% 5.84x
Hollister 4.78% 4.92x
Abercrombie & Fitch 0.43% 4.90x
Buckle 7.86% 4.88x
Jos A. Bank Clothiers 5.14% 4.82x
Aeropostale 6.36% 4.66x
LOFT 5.83% 4.60x
Madewell 1.61% 4.59x
Lane Bryant 5.99% 4.58x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.06% 6.41x
Engineering 0.03% 5.33x
Unique & Personalized Fashion 0.10% 4.97x
Celebrity Gossip 0.10% 4.43x
Canada Travel & Tourism 0.02% 3.67x
Police Gear 0.03% 3.59x
Smart Travel 0.12% 3.43x
Law School 0.10% 3.40x
Film Production 0.02% 3.09x
France Online Music & Quiz Content Cluster 0.05% 3.08x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female