Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is SEC Fans.
| Interest | Composition | Index |
| SEC Fans | 3.28% | 1.60x |
| Tennessee Volunteers Fans | 3.20% | 1.59x |
| Georgia Trip Planners | 4.07% | 1.57x |
| North Carolina Travel Researchers | 3.60% | 1.53x |
| Getting Off the Grid Travelers | 0.02% | 1.49x |
| Texas AM Aggies Fans | 3.28% | 1.49x |
| North Carolina Football Fans | 3.69% | 1.49x |
| Texas County and Local Fair Visitors | 3.66% | 1.47x |
| Florida Gators Fans | 3.12% | 1.46x |
| Auburn Tigers Fans | 3.06% | 1.46x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.
| Location | Composition | Index |
| Belk | 1.89% | 8.71x |
| Buckle | 7.19% | 7.30x |
| Aeropostale | 6.11% | 6.87x |
| Charlotte Russe | 5.09% | 6.86x |
| Hollister | 4.95% | 6.74x |
| Topshop | 0.49% | 6.73x |
| Abercrombie & Fitch | 4.07% | 6.49x |
| Zumiez | 7.74% | 6.30x |
| Gymboree | 4.98% | 6.30x |
| American Eagle Outfitters | 8.84% | 6.28x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Scientology.
| Content Affinity | Composition | Index |
| Scientology | 0.02% | 2.91x |
| Texas Sporting & Outdoors Cluster | 0.06% | 2.84x |
| Environmentally Friendly Cars | 0.01% | 2.48x |
| North Carolina Education | 1.42% | 2.37x |
| Active Lifestyle Enthusiasts | 0.02% | 2.06x |
| South Carolina Travel | 0.03% | 2.00x |
| Local & Travel England - East Midlands | 0.03% | 1.97x |
| North Carolina | 1.73% | 1.97x |
| Southeast College Athletics | 0.24% | 1.93x |
| Scuba Diving | 0.04% | 1.93x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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