Dstillery Audiences

CHICK-FIL-A

Audience Size: 1.3 Million Devices

Explore the Chick-Fil-A Audience

Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chick-Fil-A audience.

Dstillery Crafted Audiences

INTERESTS

The Chick-Fil-A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chick-Fil-A audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.94x
Texas Longhorn Fans 4.71% 1.97x
Houston Trip Planners 4.88% 1.95x
Texas County and Local Fair Visitors 5.12% 1.94x
Texas AM Aggies Fans 4.44% 1.87x
Burger Enthusiast 0.74% 1.86x
North Carolina Football Fans 4.39% 1.79x
Austin Trip Planners 4.10% 1.76x
Houston Activity Researchers 3.52% 1.75x
Dallas Cowboys Fans 4.53% 1.75x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Belk.

Location Composition Index
Belk 1.60% 8.51x
Hollister 4.13% 7.66x
Buckle 5.52% 7.54x
Aeropostale 5.75% 7.48x
Journeys 8.90% 7.09x
Abercrombie & Fitch 0.41% 7.08x
Gymboree 4.00% 6.71x
The Childrens Place 7.59% 6.67x
Lane Bryant 4.05% 6.58x
Zumiez 5.61% 6.54x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.05% 4.98x
Chemicals 0.04% 3.95x
Robotics 0.09% 3.75x
Germany Cluster 0.05% 3.64x
South Carolina Travel 0.03% 3.46x
Homeschooling 0.06% 3.35x
Discount Shopping 0.06% 3.35x
Airsoft & Paintball Equipment 0.06% 3.01x
Turkey & Iran Cluster 0.05% 2.94x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 2.88x
Composition Percentage: The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female