Explore the Chick-Fil-A Audience
Below you'll find more information about the Chick-Fil-A audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Chick-Fil-A audience.
INTERESTS
The Chick-Fil-A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chick-Fil-A audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.94% | 2.04x |
| Texas Longhorn Fans | 3.91% | 1.75x |
| Texas AM Aggies Fans | 3.80% | 1.72x |
| Clemson Tigers Fans | 4.02% | 1.65x |
| Houston Activity Researchers | 2.68% | 1.65x |
| College Athletic Scholarships Researchers | 3.38% | 1.64x |
| Auburn Tigers Fans | 4.07% | 1.64x |
| North Carolina Football Fans | 4.29% | 1.63x |
| Houston Trip Planners | 4.26% | 1.63x |
| Tennessee Volunteers Fans | 4.05% | 1.59x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Interest attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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APPAREL RETAILERS
The Chick-Fil-A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chick-Fil-A audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.52x |
| Belk | 2.11% | 3.51x |
| Buckle | 6.02% | 2.92x |
| Hollister | 3.73% | 2.87x |
| Jos A. Bank Clothiers | 4.21% | 2.86x |
| Aeropostale | 4.98% | 2.79x |
| LOFT | 4.72% | 2.77x |
| Madewell | 1.31% | 2.76x |
| Lane Bryant | 4.90% | 2.74x |
| Abercrombie & Fitch | 0.34% | 2.73x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Location attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chick-Fil-A audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.02% | 4.47x |
| Reproductive Health | 0.01% | 3.56x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.51x |
| Canadian Lifestyle | 0.01% | 3.40x |
| Human Resources & Employee Management | 0.02% | 3.40x |
| Airsoft & Paintball Equipment | 0.01% | 3.25x |
| Eye Health & Vision | 0.01% | 3.12x |
| Mobile Phone Networks | 0.01% | 2.99x |
| Cheerleading | 0.01% | 2.77x |
| Hobby Drones & Remote-Controlled Cars | 0.01% | 2.67x |
Composition Percentage:
The overlap percentage between the Chick-Fil-A audience and the Content Affinity attribute.
Index: A comparison of the Chick-Fil-A audience to the internet population.
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DEMOGRAPHICS
The Chick-Fil-A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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