Dstillery Audiences

CHICOS

Audience Size: 1 Million Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Golf Enthusiasts.

Interest Composition Index
Golf Enthusiasts 3.19% 1.45x
Minnesota Twins Fans 2.78% 1.43x
March Madness Enthusiasts 3.11% 1.42x
Lacrosse Enthusiasts 3.21% 1.39x
Golf Course Researchers 2.78% 1.39x
Men's Shoe Shoppers 3.42% 1.38x
Preppy Clothing Shoppers 3.32% 1.37x
Big East Fans 2.96% 1.36x
Hospital Executives 3.03% 1.36x
Elite Cycling Gear Shoppers 2.77% 1.35x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 33.20% 23.34x
Talbots 15.31% 19.33x
Jos A. Bank Clothiers 18.43% 18.50x
LOFT 26.89% 18.00x
Madewell 8.12% 16.97x
Eddie Bauer 9.09% 16.06x
Joe's Jeans 0.77% 15.91x
Ann Taylor 6.89% 14.67x
Gymboree 17.17% 14.38x
Free People 6.68% 14.27x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.83x
Local & Travel England - East Midlands 0.06% 3.61x
Cars, Travel & Food 0.04% 3.40x
Local & Travel England - Northern England 0.02% 3.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.92x
Scuba Diving 0.03% 2.80x
Higher-End Fashion Brands 0.08% 2.72x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.57x
Holistic Medicine 0.06% 2.50x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male