Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 91.5 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.54% | 2.93x |
| Verizon Wireless Customers | 0.14% | 2.79x |
| Cleveland Indians Fans | 6.68% | 2.69x |
| Buffalo Bills Fans | 6.31% | 2.53x |
| Florida Trip Planners | 6.31% | 2.44x |
| South Atlantic Voters | 7.24% | 2.42x |
| Hard Rock Hotel & Casino Trip Planners | 5.94% | 2.28x |
| Cleveland Cavaliers Fans | 3.90% | 2.28x |
| Readers of Buddhist Content | 2.97% | 2.16x |
| Movie and Game Review Readers | 3.15% | 2.10x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 26.09% | 31.15x |
| Joe's Jeans | 0.18% | 28.24x |
| Jos A. Bank Clothiers | 16.10% | 28.09x |
| LOFT | 19.51% | 27.21x |
| Madewell | 4.63% | 26.51x |
| Anthropologie | 8.07% | 25.63x |
| Talbots | 12.15% | 24.47x |
| Ann Taylor | 3.16% | 22.90x |
| Free People | 3.24% | 19.56x |
| Gymboree | 11.28% | 17.02x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.17% | 5.73x |
| Studio & Franchise Video Game Players | 0.74% | 5.60x |
| Ohio Universities | 1.11% | 4.44x |
| Cruise Vacations | 0.74% | 3.59x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 3.59x |
| China Cluster | 0.16% | 3.58x |
| Rochester New York Cluster | 3.34% | 3.48x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.41% | 3.47x |
| Los Angeles Tourism | 0.37% | 3.47x |
| Golf Travel & Gear | 1.48% | 3.33x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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