Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 206.5 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Key West Florida Trip Planners.
| Interest | Composition | Index |
| Key West Florida Trip Planners | 13.33% | 4.69x |
| Critical Care Journal Researchers | 10.00% | 3.76x |
| Countdown to the Beach Travelers | 6.67% | 3.45x |
| Car Lease Researchers | 6.67% | 3.39x |
| Climate Data Researchers | 6.67% | 3.24x |
| Dallas Trip Planners | 6.67% | 3.08x |
| Verizon Wireless Customers | 0.14% | 2.79x |
| High-End Baby Brand Shoppers | 6.67% | 2.75x |
| Alabama Trip Planners | 6.67% | 2.63x |
| Florida County and Local Fair Visitors | 6.67% | 2.47x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 25.21% | 41.61x |
| Talbots | 11.54% | 31.84x |
| LOFT | 17.52% | 30.52x |
| Jos A. Bank Clothiers | 15.38% | 28.68x |
| Anthropologie | 6.84% | 25.63x |
| Free People | 5.98% | 23.72x |
| Kate Spade | 6.41% | 22.11x |
| Joe's Jeans | 0.26% | 20.49x |
| Coach | 8.12% | 20.15x |
| J. Crew | 6.84% | 19.17x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.17% | 5.73x |
| Shopping Catalogs | 0.27% | 4.60x |
| Networking Marketing | 0.21% | 4.45x |
| Aid Groups | 0.14% | 3.97x |
| Weight Lifting Enthusiasts | 0.82% | 3.86x |
| Mobile Industry Information | 0.27% | 3.79x |
| Bags & Luggage | 0.27% | 3.73x |
| Music Magazines | 10.00% | 3.69x |
| Cub & Girl Scouts | 0.14% | 3.60x |
| Florida Local News Cluster | 10.00% | 3.59x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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