Dstillery Audiences

CHICOS

Audience Size: 762.3 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 762.3 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.02% 23.65x
Family Adventures Travelers 0.02% 18.43x
Work Hard, Play Hard Travelers 0.01% 15.67x
Work Comes First Travelers 0.01% 3.35x
Kansas City Royals Fans 3.07% 1.59x
Luxury Boutique Hotel Researchers 3.61% 1.51x
Golf Enthusiasts 3.17% 1.48x
Sports Memorabilia Shoppers 3.34% 1.47x
Luxury Womens Brands Shoppers 2.53% 1.43x
Minnesota Twins Fans 2.65% 1.42x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 16.92% 23.24x
Eddie Bauer 6.96% 19.96x
Jos A. Bank Clothiers 20.23% 19.69x
Gymboree 10.80% 18.25x
LOFT 17.11% 16.96x
Madewell 6.74% 16.95x
Talbots 15.23% 16.75x
Tommy Bahama 7.34% 16.49x
Michael Kors 7.78% 14.57x
Free People 5.67% 14.55x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 32.92x
Washington D.C. Hotels 0.02% 15.92x
Watches & Jewelry 0.01% 14.47x
Handyman Tools 0.01% 9.54x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 9.04x
Decoration & Fabric 0.01% 7.09x
Home Décor, Furniture, & Decorating 0.02% 6.86x
ISPs & Local Services 0.02% 6.07x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 5.73x
Fashion & Cosmetics 0.02% 5.51x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male