Dstillery Audiences

CHICOS

Audience Size: 133.1 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 133.1 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.79x
Harvard University Fans 0.87% 2.14x
Western Canada Skiers and Snowboarders 2.56% 1.98x
Whiskey Lovers 2.33% 1.98x
Seattle Trip Planners 2.39% 1.97x
Sports Medicine Health Care Professionals 1.98% 1.93x
Moviegoers 1.69% 1.93x
Whiskey Enthusiasts 1.46% 1.92x
Mac Users 0.87% 1.91x
AT&T Wireless Customers 0.07% 1.87x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 25.70% 55.29x
LOFT 18.88% 43.66x
Jos A. Bank Clothiers 14.00% 39.84x
Ann Taylor 3.44% 36.24x
Talbots 10.14% 34.67x
Madewell 4.56% 33.62x
Anthropologie 6.71% 28.26x
Free People 3.25% 26.68x
J. Crew 6.78% 22.41x
Eddie Bauer 4.41% 21.95x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 5.73x
Colorado Snow 0.29% 4.45x
Medical Diagnostics 0.12% 3.84x
Pacific Northwest Sports & News Cluster 0.52% 3.83x
Florida College Athletics 0.13% 3.67x
Exotic Pets 0.12% 3.61x
Private Aviation 0.12% 3.54x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.23% 3.43x
Spanish Lifestyle & Health 0.12% 3.41x
Caribbean Vacation 0.12% 3.39x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female