Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 909.4 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Golf Enthusiasts.
| Interest | Composition | Index |
| Golf Enthusiasts | 3.28% | 1.74x |
| Telluride Trip Planners | 3.11% | 1.71x |
| Health Insurance Researchers | 2.52% | 1.69x |
| Luxury Boutique Hotel Researchers | 2.91% | 1.67x |
| Golf Course Researchers | 2.77% | 1.66x |
| Preppy Clothing Shoppers | 3.19% | 1.65x |
| Men's Shoe Shoppers | 3.03% | 1.64x |
| Minnesota Twins Fans | 3.18% | 1.62x |
| Charitable Organization Researchers | 2.79% | 1.61x |
| Rowing Enthusiasts | 3.18% | 1.61x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 32.83% | 24.44x |
| Talbots | 14.86% | 19.99x |
| Jos A. Bank Clothiers | 18.29% | 19.03x |
| LOFT | 26.66% | 18.72x |
| Madewell | 7.58% | 17.88x |
| Joe's Jeans | 0.69% | 16.77x |
| Eddie Bauer | 8.70% | 16.37x |
| Ann Taylor | 6.35% | 15.61x |
| Gymboree | 16.54% | 15.02x |
| Free People | 6.67% | 14.79x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.09% | 4.11x |
| Mid-Atlantic Beaches | 0.05% | 3.96x |
| Higher-End Fashion Brands | 0.09% | 3.87x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.83x |
| Romanian News | 0.04% | 3.83x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.71x |
| Local & Travel England - Northern England | 0.02% | 3.33x |
| London Tourism & Events | 0.04% | 3.33x |
| Retail Industry News | 0.14% | 3.09x |
| Upstate New York State Athletics | 0.04% | 3.07x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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