Dstillery Audiences

CHICOS

Audience Size: 999.5 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 999.5 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.64% 1.27x
Golf Enthusiasts 2.82% 1.24x
Luxury Bedding Shoppers 3.06% 1.23x
Hanukkah Decorations Shoppers 3.08% 1.22x
Indiana Hoosiers Fans 2.71% 1.20x
Gonzaga Bulldogs Fans 2.61% 1.20x
Medieval History Enthusiasts 2.78% 1.19x
Volleyball Enthusiasts 2.48% 1.19x
Minnesota Vikings Fans 2.42% 1.19x
Detroit Tigers Fans 2.49% 1.19x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 29.93% 23.51x
Talbots 15.36% 19.89x
Jos A. Bank Clothiers 18.18% 19.36x
LOFT 22.77% 18.09x
Eddie Bauer 8.11% 17.25x
Madewell 7.23% 16.78x
Gymboree 14.11% 15.63x
Ann Taylor 6.64% 15.17x
LL Bean 1.59% 13.93x
Tommy Bahama 7.16% 13.84x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Scientology.

Content Affinity Composition Index
Scientology 0.04% 6.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.07x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.01x
Rural Living 0.02% 2.75x
Turkey & Iran Cluster 0.05% 2.64x
Canada Travel & Tourism 0.06% 2.58x
Upstate New York State Athletics 0.03% 2.35x
Franchising 0.04% 2.14x
Home Office Products 0.03% 1.99x
Saskatchewan Media & Retail Cluster 0.01% 1.99x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male