Dstillery Audiences

CHICOS

Audience Size: 909.4 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 909.4 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Golf Enthusiasts.

Interest Composition Index
Golf Enthusiasts 3.28% 1.74x
Telluride Trip Planners 3.11% 1.71x
Health Insurance Researchers 2.52% 1.69x
Luxury Boutique Hotel Researchers 2.91% 1.67x
Golf Course Researchers 2.77% 1.66x
Preppy Clothing Shoppers 3.19% 1.65x
Men's Shoe Shoppers 3.03% 1.64x
Minnesota Twins Fans 3.18% 1.62x
Charitable Organization Researchers 2.79% 1.61x
Rowing Enthusiasts 3.18% 1.61x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 32.83% 24.44x
Talbots 14.86% 19.99x
Jos A. Bank Clothiers 18.29% 19.03x
LOFT 26.66% 18.72x
Madewell 7.58% 17.88x
Joe's Jeans 0.69% 16.77x
Eddie Bauer 8.70% 16.37x
Ann Taylor 6.35% 15.61x
Gymboree 16.54% 15.02x
Free People 6.67% 14.79x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.09% 4.11x
Mid-Atlantic Beaches 0.05% 3.96x
Higher-End Fashion Brands 0.09% 3.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.83x
Romanian News 0.04% 3.83x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.71x
Local & Travel England - Northern England 0.02% 3.33x
London Tourism & Events 0.04% 3.33x
Retail Industry News 0.14% 3.09x
Upstate New York State Athletics 0.04% 3.07x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male