Dstillery Audiences

CHICOS

Audience Size: 911 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.02% 23.65x
Family Adventures Travelers 0.02% 18.43x
Work Hard, Play Hard Travelers 0.01% 15.67x
Work Comes First Travelers 0.01% 3.35x
Cleveland Indians Fans 1.74% 1.54x
Minnesota Twins Fans 1.66% 1.53x
Cininnati Reds Fans 1.61% 1.38x
Retirement Planners 1.44% 1.38x
Beach Supplies Shoppers 1.92% 1.37x
Cleveland Cavaliers Fans 1.28% 1.36x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 21.79% 26.05x
Jos A. Bank Clothiers 18.85% 21.11x
Talbots 14.89% 20.39x
Eddie Bauer 7.18% 20.26x
LOFT 18.98% 19.14x
Madewell 7.31% 18.97x
Gymboree 11.75% 18.19x
Tommy Bahama 6.92% 16.63x
Ann Taylor 5.76% 16.34x
Free People 5.44% 15.37x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 14.47x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.44x
Decoration & Fabric 0.01% 7.09x
Home Décor, Furniture, & Decorating 0.02% 6.86x
Fashion & Cosmetics 0.02% 5.51x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 4.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 4.40x
Quebec Job Seeker Cluster 0.02% 3.81x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.76x
Parenting & Nutrition 0.01% 3.39x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male