Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 999.5 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.64% | 1.27x |
| Golf Enthusiasts | 2.82% | 1.24x |
| Luxury Bedding Shoppers | 3.06% | 1.23x |
| Hanukkah Decorations Shoppers | 3.08% | 1.22x |
| Indiana Hoosiers Fans | 2.71% | 1.20x |
| Gonzaga Bulldogs Fans | 2.61% | 1.20x |
| Medieval History Enthusiasts | 2.78% | 1.19x |
| Volleyball Enthusiasts | 2.48% | 1.19x |
| Minnesota Vikings Fans | 2.42% | 1.19x |
| Detroit Tigers Fans | 2.49% | 1.19x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 29.93% | 23.51x |
| Talbots | 15.36% | 19.89x |
| Jos A. Bank Clothiers | 18.18% | 19.36x |
| LOFT | 22.77% | 18.09x |
| Eddie Bauer | 8.11% | 17.25x |
| Madewell | 7.23% | 16.78x |
| Gymboree | 14.11% | 15.63x |
| Ann Taylor | 6.64% | 15.17x |
| LL Bean | 1.59% | 13.93x |
| Tommy Bahama | 7.16% | 13.84x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is Scientology.
| Content Affinity | Composition | Index |
| Scientology | 0.04% | 6.10x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 3.07x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.01x |
| Rural Living | 0.02% | 2.75x |
| Turkey & Iran Cluster | 0.05% | 2.64x |
| Canada Travel & Tourism | 0.06% | 2.58x |
| Upstate New York State Athletics | 0.03% | 2.35x |
| Franchising | 0.04% | 2.14x |
| Home Office Products | 0.03% | 1.99x |
| Saskatchewan Media & Retail Cluster | 0.01% | 1.99x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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