Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 588.7 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 2.36% | 1.76x |
| Luxury Retail Researchers | 2.19% | 1.76x |
| Apartment Furniture Shoppers | 1.72% | 1.71x |
| Kitchen Appliance Shoppers | 1.86% | 1.67x |
| Home Goods Shoppers | 2.21% | 1.66x |
| Lacrosse Enthusiasts | 2.37% | 1.65x |
| Chandelier and Lamp Shoppers | 1.75% | 1.64x |
| Home Decor Shoppers | 1.60% | 1.64x |
| Land Rover Shoppers | 2.17% | 1.64x |
| Retired Government Employees | 1.42% | 1.63x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 5.60% | 32.09x |
| Jos A. Bank Clothiers | 13.31% | 26.58x |
| LOFT | 13.33% | 25.15x |
| Gymboree | 9.47% | 23.13x |
| Tommy Bahama | 6.77% | 22.35x |
| Madewell | 4.24% | 20.78x |
| Express | 6.81% | 20.05x |
| Charlotte Russe | 5.15% | 19.36x |
| Talbots | 11.71% | 18.91x |
| Michael Kors | 4.81% | 18.84x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.05% | 3.12x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 2.47x |
| Meeting Planning & Hotels | 0.09% | 2.42x |
| Turkey & Iran Cluster | 0.05% | 2.40x |
| Higher-End Fashion Brands | 0.24% | 2.39x |
| South Carolina Travel | 0.04% | 2.34x |
| Hipster Clothing | 0.10% | 2.24x |
| Washington & Northern Virginia | 1.70% | 2.09x |
| Furniture & Home Improvement | 1.52% | 2.06x |
| San Francisco Tourism | 0.22% | 2.03x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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