Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.02% | 23.65x |
| Family Adventures Travelers | 0.02% | 18.43x |
| Work Hard, Play Hard Travelers | 0.01% | 15.67x |
| Work Comes First Travelers | 0.01% | 3.35x |
| Cleveland Indians Fans | 1.74% | 1.54x |
| Minnesota Twins Fans | 1.66% | 1.53x |
| Cininnati Reds Fans | 1.61% | 1.38x |
| Retirement Planners | 1.44% | 1.38x |
| Beach Supplies Shoppers | 1.92% | 1.37x |
| Cleveland Cavaliers Fans | 1.28% | 1.36x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 21.79% | 26.05x |
| Jos A. Bank Clothiers | 18.85% | 21.11x |
| Talbots | 14.89% | 20.39x |
| Eddie Bauer | 7.18% | 20.26x |
| LOFT | 18.98% | 19.14x |
| Madewell | 7.31% | 18.97x |
| Gymboree | 11.75% | 18.19x |
| Tommy Bahama | 6.92% | 16.63x |
| Ann Taylor | 5.76% | 16.34x |
| Free People | 5.44% | 15.37x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 14.47x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.44x |
| Decoration & Fabric | 0.01% | 7.09x |
| Home Décor, Furniture, & Decorating | 0.02% | 6.86x |
| Fashion & Cosmetics | 0.02% | 5.51x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 4.41x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 4.40x |
| Quebec Job Seeker Cluster | 0.02% | 3.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 3.76x |
| Parenting & Nutrition | 0.01% | 3.39x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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