Dstillery Audiences

CHICOS

Audience Size: 748 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 748 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Golf Enthusiasts.

Interest Composition Index
Golf Enthusiasts 2.28% 1.86x
Luxury Boutique Hotel Researchers 3.71% 1.65x
Luxury Retail Researchers 2.17% 1.60x
Home Interior Design Enthusiasts 2.11% 1.59x
Horse Race Enthusiasts 1.66% 1.58x
New Orleans Trip Planners 1.94% 1.55x
Minnesota Twins Fans 1.51% 1.54x
Home Lending Researchers 1.65% 1.54x
Aspen Skiers and Snowboarders 1.99% 1.53x
Architects 1.78% 1.53x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 6.36% 26.72x
White House Black Market 5.83% 24.54x
Jos A. Bank Clothiers 16.31% 23.20x
Gymboree 9.73% 22.73x
LOFT 15.23% 21.10x
Tommy Bahama 7.43% 20.96x
Madewell 5.86% 20.66x
Talbots 13.64% 19.46x
Express 7.73% 18.48x
Michael Kors 5.92% 18.16x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 0.91% 3.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 3.16x
Serbia & Albania Cluster 0.06% 2.74x
Lacrosse College Athletics 0.23% 2.54x
Shipping & Logistics 0.06% 2.31x
Minnesota Community Business Cluster 0.58% 2.19x
US Soccer 0.28% 2.15x
Pac 12 Sports 0.26% 2.13x
Mexico Travel 0.07% 2.10x
Law School Research Cluster 0.07% 2.08x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male