Dstillery Audiences

CHICOS

Audience Size: 170.1 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 170.1 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.79x
Clemson Tigers Fans 4.59% 2.32x
Luxury Hotel Guests 4.39% 2.28x
Myrtle Beach Trip Planners 4.85% 2.27x
Food Delivery Service Users 0.13% 2.24x
Caribbean Destination Reopening Researchers 2.36% 2.21x
South Carolina Gamecocks Fans 3.67% 2.19x
South Atlantic Voters 4.98% 2.11x
Mid-Prestige Luxury Sedan Auto Intenders 1.90% 2.07x
Palm Beach Trip Planners 3.61% 2.01x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 23.96% 37.37x
LOFT 18.17% 32.37x
Jos A. Bank Clothiers 15.82% 29.91x
Ann Taylor 2.72% 27.73x
Madewell 3.60% 27.68x
Anthropologie 6.93% 27.16x
Talbots 12.94% 26.40x
Free People 2.94% 19.94x
Gymboree 9.52% 18.93x
Calvin Klein 0.24% 18.73x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 5.73x
Assorted Topics (Television, Origami, Men's Health) 0.33% 5.38x
Custom Printing 0.33% 5.14x
Children's Health 0.22% 4.52x
Diamonds & Precious Metals 0.20% 4.43x
Internet Service Provider Sites 0.20% 4.11x
Feminism 0.13% 3.97x
Mail Order Food 0.20% 3.79x
Homemade Jewelry & Crafts 0.13% 3.61x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.13% 3.59x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male