Dstillery Audiences

CHICOS

Audience Size: 306.1 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 306.1 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Golf Enthusiasts.

Interest Composition Index
Golf Enthusiasts 1.61% 1.57x
Baltimore Orioles Fans 1.45% 1.53x
Men's Shoe Shoppers 1.48% 1.50x
Lacrosse Enthusiasts 1.97% 1.49x
Chicago Trip Planners 1.87% 1.48x
Chicago Blackhawks Fans 1.38% 1.42x
New Orleans Trip Planners 1.30% 1.42x
Luxury Hotel Guests 3.33% 1.42x
Detroit Trip Planners 1.37% 1.41x
Cininnati Reds Fans 1.49% 1.40x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is LOFT.

Location Composition Index
LOFT 10.35% 41.71x
Eddie Bauer 3.92% 41.54x
Abercrombie & Fitch 4.37% 32.44x
Talbots 8.97% 30.59x
Madewell 2.89% 30.53x
Ann Taylor 3.12% 27.92x
Express 5.16% 27.73x
Michael Kors 3.70% 26.41x
Tommy Bahama 4.80% 26.36x
Charlotte Russe 4.06% 25.70x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.11% 2.44x
College Greek Life 0.16% 2.09x
Community Planning & Transportation 0.09% 2.08x
Illinois Education 0.11% 1.95x
Hipster Clothing 0.08% 1.90x
Illinois 0.59% 1.87x
Lacrosse College Athletics 0.16% 1.85x
Caribbean Vacation 0.23% 1.77x
Men's Dress Shirt Shopping 0.18% 1.70x
Baltimore Cluster 1.69% 1.69x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male