Dstillery Audiences

CHICOS

Audience Size: 91.5 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 91.5 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.54% 2.93x
Verizon Wireless Customers 0.14% 2.79x
Cleveland Indians Fans 6.68% 2.69x
Buffalo Bills Fans 6.31% 2.53x
Florida Trip Planners 6.31% 2.44x
South Atlantic Voters 7.24% 2.42x
Hard Rock Hotel & Casino Trip Planners 5.94% 2.28x
Cleveland Cavaliers Fans 3.90% 2.28x
Readers of Buddhist Content 2.97% 2.16x
Movie and Game Review Readers 3.15% 2.10x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 26.09% 31.15x
Joe's Jeans 0.18% 28.24x
Jos A. Bank Clothiers 16.10% 28.09x
LOFT 19.51% 27.21x
Madewell 4.63% 26.51x
Anthropologie 8.07% 25.63x
Talbots 12.15% 24.47x
Ann Taylor 3.16% 22.90x
Free People 3.24% 19.56x
Gymboree 11.28% 17.02x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 5.73x
Studio & Franchise Video Game Players 0.74% 5.60x
Ohio Universities 1.11% 4.44x
Cruise Vacations 0.74% 3.59x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 3.59x
China Cluster 0.16% 3.58x
Rochester New York Cluster 3.34% 3.48x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.41% 3.47x
Los Angeles Tourism 0.37% 3.47x
Golf Travel & Gear 1.48% 3.33x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male