Dstillery Audiences

CHICOS

Audience Size: 495.1 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 495.1 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.79x
Home Interior Design Enthusiasts 1.85% 2.04x
Landscape Architects 1.85% 2.04x
Luxury Retail Researchers 1.51% 1.89x
AT&T Wireless Customers 0.07% 1.87x
Costco Deal Blog Readers 1.88% 1.77x
Swimming Enthusiasts 2.25% 1.72x
Post COVID-19 Restaurant Reopening Researchers 0.97% 1.72x
Home Custom Bedroom Decorators 1.11% 1.72x
Custom Home Lighting Shoppers 1.11% 1.72x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 27.87% 13.15x
LOFT 22.34% 11.68x
Jos A. Bank Clothiers 18.67% 11.26x
Talbots 13.42% 10.91x
Madewell 5.66% 10.63x
Ann Taylor 3.63% 10.17x
Anthropologie 8.35% 9.45x
Free People 4.26% 7.95x
Lululemon 7.26% 7.68x
Gymboree 12.29% 7.16x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.20% 6.69x
Men's Dress Shirt Shopping 0.17% 5.73x
Children's Health 0.10% 5.48x
Mortgages & Insurance 0.10% 4.20x
Child Development 0.13% 4.13x
Bags & Luggage 0.13% 3.85x
Corporate Employment Pages 0.08% 3.80x
Data Centers 0.10% 3.70x
Unique & Personalized Fashion 0.10% 3.65x
Startup Investment 0.07% 3.62x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male