Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 495.1 thousand unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.79x |
| Home Interior Design Enthusiasts | 1.85% | 2.04x |
| Landscape Architects | 1.85% | 2.04x |
| Luxury Retail Researchers | 1.51% | 1.89x |
| AT&T Wireless Customers | 0.07% | 1.87x |
| Costco Deal Blog Readers | 1.88% | 1.77x |
| Swimming Enthusiasts | 2.25% | 1.72x |
| Post COVID-19 Restaurant Reopening Researchers | 0.97% | 1.72x |
| Home Custom Bedroom Decorators | 1.11% | 1.72x |
| Custom Home Lighting Shoppers | 1.11% | 1.72x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 27.87% | 13.15x |
| LOFT | 22.34% | 11.68x |
| Jos A. Bank Clothiers | 18.67% | 11.26x |
| Talbots | 13.42% | 10.91x |
| Madewell | 5.66% | 10.63x |
| Ann Taylor | 3.63% | 10.17x |
| Anthropologie | 8.35% | 9.45x |
| Free People | 4.26% | 7.95x |
| Lululemon | 7.26% | 7.68x |
| Gymboree | 12.29% | 7.16x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.20% | 6.69x |
| Men's Dress Shirt Shopping | 0.17% | 5.73x |
| Children's Health | 0.10% | 5.48x |
| Mortgages & Insurance | 0.10% | 4.20x |
| Child Development | 0.13% | 4.13x |
| Bags & Luggage | 0.13% | 3.85x |
| Corporate Employment Pages | 0.08% | 3.80x |
| Data Centers | 0.10% | 3.70x |
| Unique & Personalized Fashion | 0.10% | 3.65x |
| Startup Investment | 0.07% | 3.62x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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