Dstillery Audiences

CHICOS

Audience Size: 588.7 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 588.7 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 2.36% 1.76x
Luxury Retail Researchers 2.19% 1.76x
Apartment Furniture Shoppers 1.72% 1.71x
Kitchen Appliance Shoppers 1.86% 1.67x
Home Goods Shoppers 2.21% 1.66x
Lacrosse Enthusiasts 2.37% 1.65x
Chandelier and Lamp Shoppers 1.75% 1.64x
Home Decor Shoppers 1.60% 1.64x
Land Rover Shoppers 2.17% 1.64x
Retired Government Employees 1.42% 1.63x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 5.60% 32.09x
Jos A. Bank Clothiers 13.31% 26.58x
LOFT 13.33% 25.15x
Gymboree 9.47% 23.13x
Tommy Bahama 6.77% 22.35x
Madewell 4.24% 20.78x
Express 6.81% 20.05x
Charlotte Russe 5.15% 19.36x
Talbots 11.71% 18.91x
Michael Kors 4.81% 18.84x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.05% 3.12x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 2.47x
Meeting Planning & Hotels 0.09% 2.42x
Turkey & Iran Cluster 0.05% 2.40x
Higher-End Fashion Brands 0.24% 2.39x
South Carolina Travel 0.04% 2.34x
Hipster Clothing 0.10% 2.24x
Washington & Northern Virginia 1.70% 2.09x
Furniture & Home Improvement 1.52% 2.06x
San Francisco Tourism 0.22% 2.03x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male