Explore the Chicos Audience
Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Chicos audience.
INTERESTS
The Chicos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicos audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 3.25% | 1.64x |
| Luxury Boutique Hotel Researchers | 2.72% | 1.56x |
| Furniture Shoppers | 3.72% | 1.54x |
| Luxury Retail Researchers | 2.78% | 1.50x |
| Luxury Hotel Guests | 2.73% | 1.50x |
| Online Shoppers | 2.24% | 1.45x |
| Land Rover Shoppers | 2.78% | 1.45x |
| Fort Lauderdale Trip Planners | 3.33% | 1.44x |
| Austin Trip Planners | 3.27% | 1.44x |
| Home Goods Shoppers | 2.72% | 1.43x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
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APPAREL RETAILERS
The Chicos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 31.90% | 23.26x |
| Talbots | 15.41% | 19.08x |
| Jos A. Bank Clothiers | 18.10% | 18.56x |
| LOFT | 25.23% | 17.75x |
| Joe's Jeans | 0.80% | 16.62x |
| Eddie Bauer | 8.68% | 16.05x |
| Madewell | 7.27% | 15.82x |
| Ann Taylor | 7.04% | 14.71x |
| Gymboree | 16.14% | 14.54x |
| Free People | 5.72% | 13.31x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicos audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.04% | 3.08x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.92x |
| Office Furniture Design | 0.06% | 2.74x |
| Action Sports | 0.16% | 2.49x |
| Cars, Travel & Food | 0.03% | 2.29x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.27x |
| Pre-Built Home Researchers | 0.33% | 2.09x |
| Nepal News | 0.03% | 2.07x |
| Lacrosse College Athletics | 0.13% | 2.06x |
| Scuba Diving | 0.03% | 2.05x |
Composition Percentage:
The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
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DEMOGRAPHICS
The Chicos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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