Dstillery Audiences

CHICOS

Audience Size: 384.6 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 384.6 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.79x
Global Destinations Reopening Researchers 1.60% 2.31x
Trendy Shoe Shoppers 1.04% 2.16x
Lunar New Year Researchers 1.17% 2.07x
Work Hard, Play Hard Travelers 1.72% 1.95x
Super Bowl Bracket Projection Enthusiasts 3.32% 1.94x
Tutoring Resources Researchers 1.97% 1.91x
Womens Subscription Box Shoppers 2.64% 1.88x
Luxury Hotel Guests 1.72% 1.88x
Trendy Denim Shoppers 2.64% 1.88x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 30.99% 11.05x
Madewell 7.25% 9.89x
LOFT 25.19% 9.75x
Jos A. Bank Clothiers 20.53% 9.44x
Talbots 14.39% 9.25x
Ann Taylor 4.25% 8.54x
Anthropologie 9.42% 8.17x
Free People 5.18% 7.51x
Lululemon 8.64% 7.15x
J. Crew 10.63% 6.56x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 5.73x
Furniture & Home Improvement 0.07% 3.75x
College Planning 0.68% 3.67x
Southeast College Athletics 0.43% 3.60x
Spanish Lifestyle & Health 0.12% 3.41x
Charity Walks 0.25% 3.26x
Vermont Cluster 0.18% 2.94x
Appliances & Reviews 0.37% 2.71x
Assorted Topics (Car News, Animals, Viral Media) 0.11% 2.65x
Legal Information Research Cluster 0.18% 2.59x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male