Dstillery Audiences

CHICOS

Audience Size: 713.2 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 713.2 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.79x
Luxury Hotel Guests 3.62% 2.13x
Golf Enthusiasts 3.96% 2.12x
Rowing Enthusiasts 3.34% 2.10x
Tennis Players 2.99% 2.03x
Camera Review Readers 3.41% 2.02x
Cleveland Cavaliers Fans 3.20% 2.01x
Environmental Activists 2.85% 1.97x
GIS Users 2.99% 1.95x
Fantasy Football Enthusiasts 3.62% 1.95x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 31.86% 27.25x
Talbots 14.33% 21.90x
Jos A. Bank Clothiers 17.99% 21.31x
LOFT 25.94% 20.69x
Madewell 7.30% 19.95x
Joe's Jeans 0.56% 18.77x
Eddie Bauer 8.19% 17.93x
Gymboree 15.77% 16.64x
Free People 6.74% 16.49x
Ann Taylor 5.38% 16.28x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.28% 6.22x
Men's Dress Shirt Shopping 0.17% 5.73x
Engineering 0.35% 4.81x
Canada Tourism Research Cluster 0.28% 4.66x
Action Sports 0.21% 4.65x
Shopping Catalogs 0.21% 4.16x
Marijuana 0.14% 3.94x
Romanian News 0.04% 3.83x
Art News & Products 0.14% 3.71x
Bags & Luggage 0.28% 3.39x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male