Dstillery Audiences

CHICOS

Audience Size: 206.5 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 206.5 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Key West Florida Trip Planners.

Interest Composition Index
Key West Florida Trip Planners 13.33% 4.69x
Critical Care Journal Researchers 10.00% 3.76x
Countdown to the Beach Travelers 6.67% 3.45x
Car Lease Researchers 6.67% 3.39x
Climate Data Researchers 6.67% 3.24x
Dallas Trip Planners 6.67% 3.08x
Verizon Wireless Customers 0.14% 2.79x
High-End Baby Brand Shoppers 6.67% 2.75x
Alabama Trip Planners 6.67% 2.63x
Florida County and Local Fair Visitors 6.67% 2.47x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 25.21% 41.61x
Talbots 11.54% 31.84x
LOFT 17.52% 30.52x
Jos A. Bank Clothiers 15.38% 28.68x
Anthropologie 6.84% 25.63x
Free People 5.98% 23.72x
Kate Spade 6.41% 22.11x
Joe's Jeans 0.26% 20.49x
Coach 8.12% 20.15x
J. Crew 6.84% 19.17x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 5.73x
Shopping Catalogs 0.27% 4.60x
Networking Marketing 0.21% 4.45x
Aid Groups 0.14% 3.97x
Weight Lifting Enthusiasts 0.82% 3.86x
Mobile Industry Information 0.27% 3.79x
Bags & Luggage 0.27% 3.73x
Music Magazines 10.00% 3.69x
Cub & Girl Scouts 0.14% 3.60x
Florida Local News Cluster 10.00% 3.59x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female