Dstillery Audiences

CHICOS

Audience Size: 209.7 Thousand Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 209.7 thousand unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.79x
Social Distancing Content Readers 2.02% 2.11x
New York City Events Researchers 2.65% 2.08x
Post COVID-19 Restaurant Reopening Researchers 1.65% 1.97x
France Trip Planners 3.77% 1.91x
AT&T Wireless Customers 0.07% 1.87x
Golf Enthusiasts 4.25% 1.75x
Symphony Music Enthusiasts 3.40% 1.73x
Rowing Enthusiasts 3.82% 1.70x
College Aspirants 3.98% 1.68x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 23.30% 36.04x
Jos A. Bank Clothiers 14.48% 30.99x
LOFT 16.81% 30.69x
Talbots 9.92% 26.54x
Madewell 3.66% 25.49x
Anthropologie 6.60% 25.10x
Ann Taylor 2.48% 24.21x
Gymboree 8.67% 17.58x
Free People 2.55% 17.17x
J. Crew 5.90% 15.49x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.17% 5.73x
Arabic News 0.11% 3.82x
Philanthropy - Charities & Fundraising 0.11% 3.63x
China Cluster 0.16% 3.58x
Promo Codes 0.11% 3.32x
Spanish Lifestyle & Health 0.11% 3.19x
Travel, Food, Fashion & Fitness 0.27% 3.12x
Beer, Wine & Alcohol 0.21% 3.10x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 3.04x
Caribbean Vacation 0.16% 3.03x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male