Dstillery Audiences

CHICOS

Audience Size: 1 Million Devices

Explore the Chicos Audience

Below you'll find more information about the Chicos audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Chicos audience.

Dstillery Crafted Audiences

INTERESTS

The Chicos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicos audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 3.25% 1.64x
Luxury Boutique Hotel Researchers 2.72% 1.56x
Furniture Shoppers 3.72% 1.54x
Luxury Retail Researchers 2.78% 1.50x
Luxury Hotel Guests 2.73% 1.50x
Online Shoppers 2.24% 1.45x
Land Rover Shoppers 2.78% 1.45x
Fort Lauderdale Trip Planners 3.33% 1.44x
Austin Trip Planners 3.27% 1.44x
Home Goods Shoppers 2.72% 1.43x
Composition Percentage: The overlap percentage between the Chicos audience and the Interest attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicos audience is White House Black Market.

Location Composition Index
White House Black Market 31.90% 23.26x
Talbots 15.41% 19.08x
Jos A. Bank Clothiers 18.10% 18.56x
LOFT 25.23% 17.75x
Joe's Jeans 0.80% 16.62x
Eddie Bauer 8.68% 16.05x
Madewell 7.27% 15.82x
Ann Taylor 7.04% 14.71x
Gymboree 16.14% 14.54x
Free People 5.72% 13.31x
Composition Percentage: The overlap percentage between the Chicos audience and the Location attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicos audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.04% 3.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.92x
Office Furniture Design 0.06% 2.74x
Action Sports 0.16% 2.49x
Cars, Travel & Food 0.03% 2.29x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.27x
Pre-Built Home Researchers 0.33% 2.09x
Nepal News 0.03% 2.07x
Lacrosse College Athletics 0.13% 2.06x
Scuba Diving 0.03% 2.05x
Composition Percentage: The overlap percentage between the Chicos audience and the Content Affinity attribute.
Index: A comparison of the Chicos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male