Dstillery Audiences

CHILI'S

Audience Size: 1.8 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Texas State Fairs 3.77% 1.51x
South State Fair Visitors 3.41% 1.47x
Texas County and Local Fair Visitors 3.61% 1.45x
Dallas Cowboys Fans 3.28% 1.43x
Texas Trip Planners 3.67% 1.38x
Tampa and St Petersburg Trip Planners 2.62% 1.34x
Southern Central Voters 2.86% 1.33x
Dallas Trip Planners 3.31% 1.33x
Texas Energy Providers 3.26% 1.32x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.

Location Composition Index
Topshop 0.56% 7.71x
Charlotte Russe 4.57% 6.16x
Express Outlets 1.13% 6.06x
Buckle 5.92% 6.02x
Belk 1.29% 5.92x
Aeropostale 5.24% 5.89x
Hollister 4.25% 5.79x
Lane Bryant 5.13% 5.68x
Journeys 5.51% 5.62x
Abercrombie & Fitch 3.47% 5.53x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.02% 4.13x
As Seen On TV Products 0.01% 3.44x
Texas Off-Roading 0.02% 2.85x
Costumes 0.09% 2.53x
Texas Sporting & Outdoors Cluster 0.05% 2.35x
Texas News Cluster 1.60% 2.32x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.23x
Online Learning 0.03% 2.23x
East Texas Cluster 0.53% 2.14x
Local & Travel England - East Midlands 0.03% 2.11x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female