Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Dallas Cowboys Fans | 2.19% | 1.64x |
| Texas AM Aggies Fans | 1.81% | 1.56x |
| Southern Central Voters | 1.72% | 1.45x |
| Texas Trip Planners | 2.35% | 1.44x |
| Alabama Trip Planners | 2.32% | 1.35x |
| Houston Trip Planners | 2.24% | 1.33x |
| Billiards Enthusiasts | 1.89% | 1.32x |
| Dallas Trip Planners | 2.16% | 1.31x |
| Dallas Mavericks Fans | 1.57% | 1.31x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.36% | 7.97x |
| Express Outlets | 0.97% | 7.00x |
| Belk | 1.49% | 6.71x |
| Charlotte Russe | 3.31% | 6.51x |
| Buckle | 4.22% | 6.41x |
| Gymboree | 3.39% | 6.19x |
| Aeropostale | 3.58% | 6.13x |
| Lane Bryant | 5.24% | 6.08x |
| Johnston and Murphy | 2.64% | 6.03x |
| Hollister | 3.08% | 5.96x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 6.48x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.93x |
| As Seen On TV Products | 0.02% | 4.18x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.18x |
| East Texas Cluster | 0.55% | 2.61x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.52x |
| Computer Printers | 0.06% | 2.40x |
| Franchising | 0.05% | 2.16x |
| Texas News Cluster | 1.33% | 2.07x |
| Memphis News | 0.19% | 1.97x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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