Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Texas State Fairs | 3.81% | 1.46x |
| South State Fair Visitors | 3.63% | 1.42x |
| Dallas Cowboys Fans | 3.27% | 1.36x |
| Texas Trip Planners | 3.55% | 1.34x |
| Texas County and Local Fair Visitors | 3.33% | 1.33x |
| Texas AM Aggies Fans | 2.93% | 1.30x |
| Dallas Trip Planners | 3.09% | 1.27x |
| Southern Central Voters | 2.82% | 1.26x |
| Arkansas Razorbacks Fans | 2.79% | 1.25x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.62% | 7.45x |
| Charlotte Russe | 5.08% | 6.00x |
| Express Outlets | 1.16% | 5.92x |
| Buckle | 6.60% | 5.89x |
| Aeropostale | 6.01% | 5.81x |
| Belk | 1.36% | 5.79x |
| Hollister | 4.66% | 5.75x |
| Lane Bryant | 5.21% | 5.63x |
| Abercrombie & Fitch | 3.19% | 5.58x |
| Brooks Brothers | 3.29% | 5.58x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.07% | 3.60x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| Men's Fashion Shopping | 0.03% | 2.91x |
| Bulgaria Cluster | 0.02% | 2.59x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.51x |
| East Texas Cluster | 0.59% | 2.36x |
| Local & Travel England - East Midlands | 0.03% | 2.21x |
| Texas News Cluster | 1.43% | 2.17x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.14x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.05% | 2.02x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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