Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 583.6 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Texas AM Aggies Fans.
| Interest | Composition | Index |
| Texas AM Aggies Fans | 1.48% | 1.49x |
| Dallas Cowboys Fans | 1.68% | 1.45x |
| Houston Trip Planners | 1.80% | 1.44x |
| Texas Trip Planners | 1.84% | 1.39x |
| Texas Energy Providers | 1.35% | 1.39x |
| Tennessee Volunteers Fans | 1.33% | 1.37x |
| Tampa and St Petersburg Trip Planners | 1.19% | 1.36x |
| Florida State Seminoles Fans | 1.35% | 1.34x |
| Houston Astros Fans | 1.39% | 1.34x |
| Oklahoma Sooners Fans | 1.57% | 1.33x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 3.23% | 11.61x |
| Charlotte Russe | 1.58% | 10.02x |
| Express Outlets | 0.24% | 8.32x |
| Dressbarn | 2.43% | 8.12x |
| Saint Laurent Paris | 0.45% | 8.05x |
| Belk | 1.13% | 7.79x |
| Old Navy | 3.38% | 7.68x |
| Lane Bryant | 2.47% | 7.50x |
| Hollister | 0.93% | 7.39x |
| Gymboree | 2.44% | 7.31x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 0.29% | 2.35x |
| Telescopes | 0.12% | 2.02x |
| Texas News Cluster | 0.92% | 2.01x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.91x |
| Electronic Document Assembly | 0.04% | 1.74x |
| Northern Texas Cluster | 0.66% | 1.73x |
| College Greek Life | 0.13% | 1.71x |
| Texas News | 0.87% | 1.70x |
| Pre-Built Home Researchers | 0.32% | 1.68x |
| Texas University Athletics | 0.59% | 1.67x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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