Dstillery Audiences

CHILI'S

Audience Size: 810 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 810 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Texas County and Local Fair Visitors 5.21% 1.92x
Texas Longhorn Fans 3.56% 1.73x
Houston Trip Planners 4.53% 1.71x
Houston Activity Researchers 2.52% 1.67x
Texas Trip Planners 5.06% 1.64x
Texas State Fairs 4.58% 1.62x
Texas AM Aggies Fans 3.32% 1.61x
Texas Energy Providers 3.62% 1.59x
Dallas Cowboys Fans 3.53% 1.58x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.23% 4.26x
Brooks Brothers 1.46% 3.04x
Supreme 0.01% 3.04x
Hollister 2.83% 2.55x
Buckle 4.49% 2.54x
Aeropostale 3.89% 2.53x
Lane Bryant 3.64% 2.45x
Express Outlets 0.71% 2.40x
Zumiez 3.30% 2.38x
Express 4.12% 2.32x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.06% 5.61x
Environmental Conservation 0.01% 3.49x
Car Keys, Locks & Remotes 0.20% 3.43x
Content Streamers & Downloaders 0.01% 3.27x
Hobby Vehicles 0.03% 3.11x
Canadian Lifestyle 0.05% 2.96x
Canada Business Cluster 0.07% 2.91x
Canada Tourism Research Cluster 0.03% 2.85x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.78x
Pac 12 Sports 0.15% 2.76x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female