Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 123.3 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Texas County and Local Fair Visitors | 7.10% | 2.41x |
| Texas AM Aggies Fans | 6.02% | 2.36x |
| Texas Longhorn Fans | 6.33% | 2.35x |
| Texas State Fairs | 6.94% | 2.30x |
| Oklahoma Sooners Fans | 6.17% | 2.15x |
| F1 Racing Enthusiasts | 5.09% | 2.06x |
| Caribbean Destination Reopening Researchers | 2.31% | 2.00x |
| Austin Trip Planners | 5.09% | 1.97x |
| Billiards Enthusiasts | 5.09% | 1.94x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.13% | 8.62x |
| Brooks Brothers | 1.50% | 7.87x |
| Express Outlets | 0.67% | 6.60x |
| Hollister | 3.00% | 6.21x |
| Aeropostale | 4.18% | 5.95x |
| Columbia | 0.37% | 5.73x |
| Express | 4.39% | 5.62x |
| Buckle | 4.34% | 5.58x |
| Lorna Jane | 0.11% | 5.49x |
| Lane Bryant | 3.14% | 5.46x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 0.20% | 5.92x |
| Real Estate Cluster | 0.13% | 5.33x |
| Electronic Accessories | 0.93% | 4.55x |
| Texas University Athletics | 2.78% | 4.03x |
| New Mexico News | 2.31% | 3.90x |
| Middle East News | 0.46% | 3.52x |
| Environmental Conservation | 0.01% | 3.49x |
| French News & Gossip Cluster | 0.10% | 3.46x |
| Car Keys, Locks & Remotes | 0.20% | 3.43x |
| High-End Audio | 0.77% | 3.38x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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