Dstillery Audiences

CHILI'S

Audience Size: 123.3 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 123.3 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Texas County and Local Fair Visitors 7.10% 2.41x
Texas AM Aggies Fans 6.02% 2.36x
Texas Longhorn Fans 6.33% 2.35x
Texas State Fairs 6.94% 2.30x
Oklahoma Sooners Fans 6.17% 2.15x
F1 Racing Enthusiasts 5.09% 2.06x
Caribbean Destination Reopening Researchers 2.31% 2.00x
Austin Trip Planners 5.09% 1.97x
Billiards Enthusiasts 5.09% 1.94x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.13% 8.62x
Brooks Brothers 1.50% 7.87x
Express Outlets 0.67% 6.60x
Hollister 3.00% 6.21x
Aeropostale 4.18% 5.95x
Columbia 0.37% 5.73x
Express 4.39% 5.62x
Buckle 4.34% 5.58x
Lorna Jane 0.11% 5.49x
Lane Bryant 3.14% 5.46x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.20% 5.92x
Real Estate Cluster 0.13% 5.33x
Electronic Accessories 0.93% 4.55x
Texas University Athletics 2.78% 4.03x
New Mexico News 2.31% 3.90x
Middle East News 0.46% 3.52x
Environmental Conservation 0.01% 3.49x
French News & Gossip Cluster 0.10% 3.46x
Car Keys, Locks & Remotes 0.20% 3.43x
High-End Audio 0.77% 3.38x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male