Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Texas State Fairs | 4.92% | 1.96x |
| Dallas Cowboys Fans | 4.50% | 1.91x |
| Dallas Mavericks Fans | 3.92% | 1.89x |
| Texas Energy Providers | 4.15% | 1.86x |
| Texas AM Aggies Fans | 3.73% | 1.73x |
| Texas County and Local Fair Visitors | 4.19% | 1.72x |
| Texas Longhorn Fans | 3.73% | 1.71x |
| Texas Trip Planners | 4.23% | 1.69x |
| Space Travel Enthusiasts | 3.42% | 1.69x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 3.75% | 6.90x |
| Charlotte Russe | 1.83% | 6.30x |
| Hollister | 5.51% | 6.27x |
| Buckle | 6.73% | 6.16x |
| Express Outlets | 1.13% | 6.15x |
| Belk | 1.60% | 6.11x |
| Joe's Jeans | 0.18% | 6.11x |
| Aeropostale | 7.31% | 6.10x |
| Lane Bryant | 5.24% | 6.10x |
| Tommy Bahama | 1.98% | 6.06x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.12% | 3.97x |
| Environmental Conservation | 0.01% | 3.49x |
| Organic Beauty & Skincare Products | 0.19% | 3.37x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.08% | 3.32x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| East Texas Cluster | 1.19% | 3.23x |
| Texas News Cluster | 2.31% | 3.17x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.93x |
| Community Planning & Transportation | 0.08% | 2.87x |
| Mobile Phone Networks | 0.31% | 2.87x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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