Dstillery Audiences

CHILI'S

Audience Size: 1.8 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Texas Trip Planners 2.41% 1.52x
Dallas Cowboys Fans 1.87% 1.48x
Florida Gulf Coast Travel Researchers 1.94% 1.44x
Houston Trip Planners 2.21% 1.42x
Florida Atlantic Coast Trip Planners 2.03% 1.39x
Dallas Trip Planners 2.10% 1.37x
Florida State Seminoles Fans 1.38% 1.36x
Orlando Trip Planners 2.19% 1.36x
Florida Gators Fans 1.38% 1.35x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.

Location Composition Index
Topshop 0.18% 8.46x
Aeropostale 3.52% 7.86x
Express Outlets 0.78% 7.76x
Belk 1.79% 7.70x
Gymboree 3.21% 7.49x
Charlotte Russe 2.37% 7.28x
Dressbarn 4.57% 6.80x
Lane Bryant 5.39% 6.69x
Journeys 3.86% 6.53x
Mens Wearhouse 8.09% 6.50x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.38% 2.31x
Homeschooling 0.05% 2.23x
Cigars 0.04% 2.03x
Mining & Natural Resources 0.02% 2.02x
Scuba Diving 0.03% 2.01x
Illinois College Sports 0.06% 1.95x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.92x
Pool Cleaning 0.14% 1.89x
Texas News Cluster 1.00% 1.87x
Computer Printers 0.04% 1.82x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female