Dstillery Audiences

CHILI'S

Audience Size: 236.4 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 236.4 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Executive Travelers 0.35% 2.05x
Home Heating and Cooling Researchers 1.01% 1.90x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.18% 1.68x
Home Custom Bedroom Decorators 0.18% 1.62x
Custom Home Lighting Shoppers 0.18% 1.62x
Resume Writing Researchers 1.05% 1.62x
Big Box Store Jewelry Sale Shoppers 0.22% 1.61x
Wireless Headphone Researchers 0.13% 1.60x
Mac Users 0.57% 1.60x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Club Monaco.

Location Composition Index
Club Monaco 0.41% 10.48x
Brooks Brothers 1.05% 8.97x
Ann Taylor 0.70% 8.16x
Abercrombie & Fitch 0.74% 8.14x
Hollister 1.98% 7.61x
Aeropostale 3.22% 7.31x
Express Outlets 0.51% 7.24x
Lane Bryant 1.84% 7.02x
Express 3.55% 6.97x
Buckle 3.10% 6.96x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.07% 5.36x
Florida College Athletics 0.09% 3.79x
Comedy Content 0.06% 3.77x
Low Budget Shoppers 0.09% 3.68x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.09% 3.65x
Content Streamers & Downloaders 0.01% 3.27x
French Canadian Cluster 0.08% 3.04x
US Soccer 0.06% 2.95x
Design Software 0.09% 2.90x
Math Education 0.26% 2.89x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male