Dstillery Audiences

CHILI'S

Audience Size: 1.8 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Texas State Fairs 3.81% 1.46x
South State Fair Visitors 3.63% 1.42x
Dallas Cowboys Fans 3.27% 1.36x
Texas Trip Planners 3.55% 1.34x
Texas County and Local Fair Visitors 3.33% 1.33x
Texas AM Aggies Fans 2.93% 1.30x
Dallas Trip Planners 3.09% 1.27x
Southern Central Voters 2.82% 1.26x
Arkansas Razorbacks Fans 2.79% 1.25x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.

Location Composition Index
Topshop 0.62% 7.45x
Charlotte Russe 5.08% 6.00x
Express Outlets 1.16% 5.92x
Buckle 6.60% 5.89x
Aeropostale 6.01% 5.81x
Belk 1.36% 5.79x
Hollister 4.66% 5.75x
Lane Bryant 5.21% 5.63x
Abercrombie & Fitch 3.19% 5.58x
Brooks Brothers 3.29% 5.58x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.07% 3.60x
Content Streamers & Downloaders 0.01% 3.27x
Men's Fashion Shopping 0.03% 2.91x
Bulgaria Cluster 0.02% 2.59x
Sports - Golf, Hunting, Fishing 0.05% 2.51x
East Texas Cluster 0.59% 2.36x
Local & Travel England - East Midlands 0.03% 2.21x
Texas News Cluster 1.43% 2.17x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.14x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 2.02x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female