Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Texas Trip Planners | 2.41% | 1.52x |
| Dallas Cowboys Fans | 1.87% | 1.48x |
| Florida Gulf Coast Travel Researchers | 1.94% | 1.44x |
| Houston Trip Planners | 2.21% | 1.42x |
| Florida Atlantic Coast Trip Planners | 2.03% | 1.39x |
| Dallas Trip Planners | 2.10% | 1.37x |
| Florida State Seminoles Fans | 1.38% | 1.36x |
| Orlando Trip Planners | 2.19% | 1.36x |
| Florida Gators Fans | 1.38% | 1.35x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.18% | 8.46x |
| Aeropostale | 3.52% | 7.86x |
| Express Outlets | 0.78% | 7.76x |
| Belk | 1.79% | 7.70x |
| Gymboree | 3.21% | 7.49x |
| Charlotte Russe | 2.37% | 7.28x |
| Dressbarn | 4.57% | 6.80x |
| Lane Bryant | 5.39% | 6.69x |
| Journeys | 3.86% | 6.53x |
| Mens Wearhouse | 8.09% | 6.50x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 0.38% | 2.31x |
| Homeschooling | 0.05% | 2.23x |
| Cigars | 0.04% | 2.03x |
| Mining & Natural Resources | 0.02% | 2.02x |
| Scuba Diving | 0.03% | 2.01x |
| Illinois College Sports | 0.06% | 1.95x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.92x |
| Pool Cleaning | 0.14% | 1.89x |
| Texas News Cluster | 1.00% | 1.87x |
| Computer Printers | 0.04% | 1.82x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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