Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 669.2 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Burger Enthusiast | 0.15% | 3.69x |
| Texas County and Local Fair Visitors | 5.61% | 2.07x |
| Texas Longhorn Fans | 5.01% | 2.05x |
| Texas State Fairs | 5.87% | 2.04x |
| Texas Energy Providers | 4.53% | 1.90x |
| Dallas Cowboys Fans | 5.09% | 1.90x |
| Southern Central Voters | 4.90% | 1.87x |
| Dallas Mavericks Fans | 4.12% | 1.86x |
| Houston Astros Fans | 3.86% | 1.86x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 2.63% | 7.11x |
| Aeropostale | 4.91% | 5.86x |
| Hollister | 3.39% | 5.71x |
| Express Outlets | 0.69% | 5.62x |
| Belk | 1.13% | 5.61x |
| Lane Bryant | 3.65% | 5.61x |
| Buckle | 4.43% | 5.60x |
| Saint Laurent Paris | 0.41% | 5.38x |
| Journeys | 7.28% | 5.33x |
| Dressbarn | 2.82% | 5.24x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Job Interview Process.
| Content Affinity | Composition | Index |
| Job Interview Process | 0.11% | 5.62x |
| Christian Music | 0.11% | 3.80x |
| Pre-Built Home Researchers | 0.26% | 3.64x |
| Celebrity Gossip | 0.26% | 3.49x |
| Environmental Conservation | 0.01% | 3.49x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| Memphis News | 0.48% | 3.23x |
| Real Estate Cluster | 0.07% | 3.20x |
| Motorcycle Racing Researchers | 0.15% | 3.19x |
| Texas News Cluster | 2.34% | 3.14x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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