Dstillery Audiences

CHILI'S

Audience Size: 1.6 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 4.01% 1.92x
Texas State Fairs 3.86% 1.80x
Dallas Cowboys Fans 3.86% 1.78x
Texas Trip Planners 3.79% 1.69x
South State Fair Visitors 4.00% 1.68x
Texas Energy Providers 3.15% 1.64x
Painting Hobbyist 3.56% 1.58x
Houston Trip Planners 3.45% 1.55x
Burger Enthusiast 0.05% 1.54x
Billiards Enthusiasts 3.28% 1.51x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 3.89% 6.35x
Charlotte Russe 3.26% 6.16x
Topshop 0.43% 6.02x
Hollister 5.99% 5.92x
Buckle 7.06% 5.89x
Express Outlets 1.25% 5.88x
Belk 1.66% 5.88x
Aeropostale 7.87% 5.82x
Tommy Bahama 2.55% 5.80x
Lane Bryant 5.55% 5.76x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.05% 6.32x
Malaya 0.03% 4.47x
Computer Printers 0.04% 3.89x
Environmental Conservation 0.01% 3.49x
Content Streamers & Downloaders 0.01% 3.27x
Teaching Abroad 0.02% 3.11x
Texas News Cluster 1.63% 2.89x
Beach & Intimate Wear 0.06% 2.79x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.72x
Consumer Rewards 0.02% 2.62x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male