Dstillery Audiences

CHILI'S

Audience Size: 317.5 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 317.5 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Texas Longhorn Fans 4.36% 1.89x
Dallas Cowboys Fans 4.51% 1.88x
Dallas Mavericks Fans 3.88% 1.84x
Florida County and Local Fair Visitors 5.67% 1.79x
Southern Central Voters 4.51% 1.76x
Miami Trip Planners 3.15% 1.63x
Oklahoma State Cowboys Fans 3.49% 1.60x
Tesla Enthusiasts 3.30% 1.60x
Readers of South American Content 2.91% 1.58x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.22% 7.25x
Saint Laurent Paris 0.09% 7.09x
Hollister 1.75% 5.61x
Mens Wearhouse 5.32% 5.48x
Aeropostale 2.61% 5.40x
Lane Bryant 3.28% 5.39x
Old Navy 5.58% 5.22x
Express Outlets 0.49% 5.21x
Jos A. Bank Clothiers 2.46% 5.15x
Buckle 2.74% 5.13x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.13% 5.33x
English as a Second Language 0.15% 5.17x
Vaping 0.15% 3.93x
Cuba & Mexico Media 0.10% 3.87x
Higher Education 0.13% 3.77x
Memphis News 0.53% 3.71x
Data Centers 0.19% 3.69x
French News & Gossip Cluster 0.10% 3.65x
Hobby Drones & Remote-Controlled Cars 0.10% 3.59x
Quebec Vacations 0.11% 3.51x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male