Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Essential Oils Enthusiasts | 0.12% | 2.89x |
| Texas Energy Providers | 3.75% | 1.67x |
| Texas State Fairs | 4.53% | 1.65x |
| Houston Activity Researchers | 1.96% | 1.64x |
| Dallas Cowboys Fans | 3.64% | 1.62x |
| New Orleans Trip Planners | 2.93% | 1.59x |
| Texas Longhorn Fans | 3.32% | 1.59x |
| Sprint Customers | 0.05% | 1.57x |
| Verizon Wireless Customers | 0.08% | 1.55x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.43x |
| Saint Laurent Paris | 0.33% | 3.12x |
| Express Outlets | 1.39% | 2.58x |
| Brooks Brothers | 2.30% | 2.58x |
| Lane Bryant | 7.44% | 2.54x |
| Buckle | 8.78% | 2.54x |
| Aeropostale | 7.52% | 2.50x |
| Hollister | 5.40% | 2.49x |
| Jos A. Bank Clothiers | 5.49% | 2.39x |
| Belk | 2.55% | 2.39x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.06% | 5.59x |
| Women Shoppers | 0.03% | 3.98x |
| Paleo & Keto Diet Enthusiasts | 0.05% | 3.56x |
| Environmental Conservation | 0.01% | 3.49x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.03% | 3.18x |
| Mail Order Food | 0.03% | 3.13x |
| Startup Investment | 0.03% | 3.04x |
| Corporate Employment Pages | 0.03% | 3.00x |
| Music Education | 0.03% | 2.84x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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