Dstillery Audiences

CHILI'S

Audience Size: 1.8 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Dallas Cowboys Fans 2.19% 1.64x
Texas AM Aggies Fans 1.81% 1.56x
Southern Central Voters 1.72% 1.45x
Texas Trip Planners 2.35% 1.44x
Alabama Trip Planners 2.32% 1.35x
Houston Trip Planners 2.24% 1.33x
Billiards Enthusiasts 1.89% 1.32x
Dallas Trip Planners 2.16% 1.31x
Dallas Mavericks Fans 1.57% 1.31x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.

Location Composition Index
Topshop 0.36% 7.97x
Express Outlets 0.97% 7.00x
Belk 1.49% 6.71x
Charlotte Russe 3.31% 6.51x
Buckle 4.22% 6.41x
Gymboree 3.39% 6.19x
Aeropostale 3.58% 6.13x
Lane Bryant 5.24% 6.08x
Johnston and Murphy 2.64% 6.03x
Hollister 3.08% 5.96x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 6.48x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.93x
As Seen On TV Products 0.02% 4.18x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.18x
East Texas Cluster 0.55% 2.61x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.52x
Computer Printers 0.06% 2.40x
Franchising 0.05% 2.16x
Texas News Cluster 1.33% 2.07x
Memphis News 0.19% 1.97x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female