Dstillery Audiences

CHILI'S

Audience Size: 1.4 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Houston Trip Planners 2.20% 1.51x
Dallas Cowboys Fans 1.81% 1.49x
Texas Energy Providers 1.83% 1.45x
Texas Trip Planners 2.22% 1.44x
Houston Activity Researchers 1.49% 1.42x
Billiards Enthusiasts 1.92% 1.42x
Texas Activity Researchers 1.15% 1.40x
Tampa and St Petersburg Trip Planners 1.16% 1.38x
Orlando Trip Planners 2.15% 1.37x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Aeropostale.

Location Composition Index
Aeropostale 3.74% 8.59x
Express Outlets 0.46% 8.32x
Charlotte Russe 2.17% 8.16x
Belk 1.77% 7.89x
Gymboree 3.17% 7.74x
Dressbarn 4.01% 7.25x
Hollister 1.81% 7.07x
Lane Bryant 4.36% 7.04x
Abercrombie & Fitch 2.92% 7.01x
Mens Wearhouse 5.75% 6.74x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.06% 2.90x
Sports - Golf, Hunting, Fishing 0.04% 2.75x
Memphis News 0.17% 2.52x
East Texas Cluster 0.32% 2.37x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.02x
Romanian News 0.02% 2.00x
Discount Books 0.09% 1.96x
Texas News Cluster 0.89% 1.92x
Electronic Document Assembly 0.04% 1.88x
Flower Shopping 0.06% 1.82x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female