Dstillery Audiences

CHILI'S

Audience Size: 669.2 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 669.2 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Burger Enthusiast 0.15% 3.69x
Texas County and Local Fair Visitors 5.61% 2.07x
Texas Longhorn Fans 5.01% 2.05x
Texas State Fairs 5.87% 2.04x
Texas Energy Providers 4.53% 1.90x
Dallas Cowboys Fans 5.09% 1.90x
Southern Central Voters 4.90% 1.87x
Dallas Mavericks Fans 4.12% 1.86x
Houston Astros Fans 3.86% 1.86x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.63% 7.11x
Aeropostale 4.91% 5.86x
Hollister 3.39% 5.71x
Express Outlets 0.69% 5.62x
Belk 1.13% 5.61x
Lane Bryant 3.65% 5.61x
Buckle 4.43% 5.60x
Saint Laurent Paris 0.41% 5.38x
Journeys 7.28% 5.33x
Dressbarn 2.82% 5.24x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 0.11% 5.62x
Christian Music 0.11% 3.80x
Pre-Built Home Researchers 0.26% 3.64x
Celebrity Gossip 0.26% 3.49x
Environmental Conservation 0.01% 3.49x
Content Streamers & Downloaders 0.01% 3.27x
Memphis News 0.48% 3.23x
Real Estate Cluster 0.07% 3.20x
Motorcycle Racing Researchers 0.15% 3.19x
Texas News Cluster 2.34% 3.14x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male