Dstillery Audiences

CHILI'S

Audience Size: 123.8 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 123.8 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Denver Trip Planners 3.54% 1.97x
Texas County and Local Fair Visitors 4.61% 1.92x
Texas State Fairs 4.94% 1.87x
Telluride Trip Planners 3.33% 1.83x
Post COVID-19 Restaurant Reopening Researchers 1.39% 1.78x
Houston Astros Fans 3.65% 1.77x
Texas Activity Researchers 2.25% 1.71x
Houston Activity Researchers 2.47% 1.70x
Retirement Planning Amid Covid-19 1.82% 1.69x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.11% 9.44x
Belk 2.03% 9.09x
Brooks Brothers 1.48% 7.70x
Forever 21 2.77% 7.47x
The North Face 0.74% 7.08x
Urban Outfitters 1.48% 7.02x
Victoria's Secret 6.84% 6.84x
Jos A. Bank Clothiers 2.77% 6.76x
LOFT 3.14% 6.11x
The Childrens Place 5.55% 6.05x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.20% 5.92x
International Travel 0.32% 5.65x
Real Estate Cluster 0.13% 5.33x
Higher Education 0.13% 3.77x
Child Development 0.21% 3.50x
Environmental Conservation 0.01% 3.49x
Pakistan Cluster 0.21% 3.46x
French News & Gossip Cluster 0.10% 3.46x
Car Keys, Locks & Remotes 0.20% 3.43x
Online Games for Kids 0.32% 3.38x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female