Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 632 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Essential Oils Enthusiasts | 0.12% | 2.89x |
| Big Box Store Jewelry Sale Shoppers | 0.38% | 2.34x |
| Texas County and Local Fair Visitors | 4.44% | 1.75x |
| Dallas Mavericks Fans | 3.59% | 1.74x |
| Texas Longhorn Fans | 3.54% | 1.71x |
| Houston Astros Fans | 3.25% | 1.69x |
| Texas State Fairs | 4.36% | 1.68x |
| Houston Activity Researchers | 1.88% | 1.67x |
| Texas Activity Researchers | 0.94% | 1.65x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.81x |
| Saint Laurent Paris | 0.28% | 5.07x |
| Brooks Brothers | 1.92% | 4.64x |
| Express Outlets | 0.97% | 4.30x |
| Lane Bryant | 5.86% | 4.26x |
| Aeropostale | 6.04% | 4.20x |
| Hollister | 4.22% | 4.13x |
| Buckle | 7.01% | 4.13x |
| Belk | 2.13% | 4.11x |
| Mens Wearhouse | 8.09% | 3.89x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.13% | 4.78x |
| Healthcare - Doctors & Diagnosis | 0.09% | 3.85x |
| Comedy Content | 0.06% | 3.77x |
| Canada Culture and Tourism | 0.04% | 3.46x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| K-Pop | 0.15% | 3.24x |
| US Soccer | 0.06% | 2.95x |
| Homesteading | 0.30% | 2.93x |
| Texas News Cluster | 0.94% | 2.93x |
| Pakistan Cluster | 0.09% | 2.89x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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