Dstillery Audiences

CHILI'S

Audience Size: 1.7 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 2.14x
Dallas Cowboys Fans 3.60% 1.65x
Texas County and Local Fair Visitors 3.88% 1.65x
Texas State Fairs 3.82% 1.64x
South State Fair Visitors 3.97% 1.52x
Southern Central Voters 3.16% 1.50x
Texas Energy Providers 3.38% 1.47x
Oklahoma Sooners Fans 3.30% 1.47x
Texas Trip Planners 3.76% 1.46x
Dallas Mavericks Fans 3.06% 1.45x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.

Location Composition Index
Topshop 0.55% 6.64x
Brooks Brothers 4.11% 6.40x
Charlotte Russe 4.36% 6.30x
Belk 1.78% 6.10x
Buckle 7.47% 6.01x
Hollister 6.44% 6.00x
Express Outlets 1.37% 5.92x
Abercrombie & Fitch 2.10% 5.92x
Aeropostale 8.46% 5.91x
Lane Bryant 5.99% 5.90x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.56x
Sports - Golf, Hunting, Fishing 0.06% 3.55x
Environmental Conservation 0.01% 3.49x
Texas Off-Roading 0.02% 3.43x
Malaya 0.02% 3.39x
Content Streamers & Downloaders 0.01% 3.27x
Homeschooling 0.05% 2.70x
East Texas Cluster 0.54% 2.61x
Texas News Cluster 1.43% 2.55x
Concert Posters 0.06% 2.52x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male