Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 123.8 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Denver Trip Planners | 3.54% | 1.97x |
| Texas County and Local Fair Visitors | 4.61% | 1.92x |
| Texas State Fairs | 4.94% | 1.87x |
| Telluride Trip Planners | 3.33% | 1.83x |
| Post COVID-19 Restaurant Reopening Researchers | 1.39% | 1.78x |
| Houston Astros Fans | 3.65% | 1.77x |
| Texas Activity Researchers | 2.25% | 1.71x |
| Houston Activity Researchers | 2.47% | 1.70x |
| Retirement Planning Amid Covid-19 | 1.82% | 1.69x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.11% | 9.44x |
| Belk | 2.03% | 9.09x |
| Brooks Brothers | 1.48% | 7.70x |
| Forever 21 | 2.77% | 7.47x |
| The North Face | 0.74% | 7.08x |
| Urban Outfitters | 1.48% | 7.02x |
| Victoria's Secret | 6.84% | 6.84x |
| Jos A. Bank Clothiers | 2.77% | 6.76x |
| LOFT | 3.14% | 6.11x |
| The Childrens Place | 5.55% | 6.05x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 0.20% | 5.92x |
| International Travel | 0.32% | 5.65x |
| Real Estate Cluster | 0.13% | 5.33x |
| Higher Education | 0.13% | 3.77x |
| Child Development | 0.21% | 3.50x |
| Environmental Conservation | 0.01% | 3.49x |
| Pakistan Cluster | 0.21% | 3.46x |
| French News & Gossip Cluster | 0.10% | 3.46x |
| Car Keys, Locks & Remotes | 0.20% | 3.43x |
| Online Games for Kids | 0.32% | 3.38x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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