Dstillery Audiences

CHILI'S

Audience Size: 1.3 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Essential Oils Enthusiasts 0.12% 2.89x
Texas Energy Providers 3.75% 1.67x
Texas State Fairs 4.53% 1.65x
Houston Activity Researchers 1.96% 1.64x
Dallas Cowboys Fans 3.64% 1.62x
New Orleans Trip Planners 2.93% 1.59x
Texas Longhorn Fans 3.32% 1.59x
Sprint Customers 0.05% 1.57x
Verizon Wireless Customers 0.08% 1.55x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.43x
Saint Laurent Paris 0.33% 3.12x
Express Outlets 1.39% 2.58x
Brooks Brothers 2.30% 2.58x
Lane Bryant 7.44% 2.54x
Buckle 8.78% 2.54x
Aeropostale 7.52% 2.50x
Hollister 5.40% 2.49x
Jos A. Bank Clothiers 5.49% 2.39x
Belk 2.55% 2.39x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.06% 5.59x
Women Shoppers 0.03% 3.98x
Paleo & Keto Diet Enthusiasts 0.05% 3.56x
Environmental Conservation 0.01% 3.49x
Content Streamers & Downloaders 0.01% 3.27x
Assorted Topics (Power Trains, Drones, Web Design) 0.03% 3.18x
Mail Order Food 0.03% 3.13x
Startup Investment 0.03% 3.04x
Corporate Employment Pages 0.03% 3.00x
Music Education 0.03% 2.84x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male