Dstillery Audiences

CHILI'S

Audience Size: 583.6 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 583.6 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 1.48% 1.49x
Dallas Cowboys Fans 1.68% 1.45x
Houston Trip Planners 1.80% 1.44x
Texas Trip Planners 1.84% 1.39x
Texas Energy Providers 1.35% 1.39x
Tennessee Volunteers Fans 1.33% 1.37x
Tampa and St Petersburg Trip Planners 1.19% 1.36x
Florida State Seminoles Fans 1.35% 1.34x
Houston Astros Fans 1.39% 1.34x
Oklahoma Sooners Fans 1.57% 1.33x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Aeropostale.

Location Composition Index
Aeropostale 3.23% 11.61x
Charlotte Russe 1.58% 10.02x
Express Outlets 0.24% 8.32x
Dressbarn 2.43% 8.12x
Saint Laurent Paris 0.45% 8.05x
Belk 1.13% 7.79x
Old Navy 3.38% 7.68x
Lane Bryant 2.47% 7.50x
Hollister 0.93% 7.39x
Gymboree 2.44% 7.31x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.29% 2.35x
Telescopes 0.12% 2.02x
Texas News Cluster 0.92% 2.01x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.91x
Electronic Document Assembly 0.04% 1.74x
Northern Texas Cluster 0.66% 1.73x
College Greek Life 0.13% 1.71x
Texas News 0.87% 1.70x
Pre-Built Home Researchers 0.32% 1.68x
Texas University Athletics 0.59% 1.67x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female