Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 317.5 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Texas Longhorn Fans | 4.36% | 1.89x |
| Dallas Cowboys Fans | 4.51% | 1.88x |
| Dallas Mavericks Fans | 3.88% | 1.84x |
| Florida County and Local Fair Visitors | 5.67% | 1.79x |
| Southern Central Voters | 4.51% | 1.76x |
| Miami Trip Planners | 3.15% | 1.63x |
| Oklahoma State Cowboys Fans | 3.49% | 1.60x |
| Tesla Enthusiasts | 3.30% | 1.60x |
| Readers of South American Content | 2.91% | 1.58x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.22% | 7.25x |
| Saint Laurent Paris | 0.09% | 7.09x |
| Hollister | 1.75% | 5.61x |
| Mens Wearhouse | 5.32% | 5.48x |
| Aeropostale | 2.61% | 5.40x |
| Lane Bryant | 3.28% | 5.39x |
| Old Navy | 5.58% | 5.22x |
| Express Outlets | 0.49% | 5.21x |
| Jos A. Bank Clothiers | 2.46% | 5.15x |
| Buckle | 2.74% | 5.13x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 0.13% | 5.33x |
| English as a Second Language | 0.15% | 5.17x |
| Vaping | 0.15% | 3.93x |
| Cuba & Mexico Media | 0.10% | 3.87x |
| Higher Education | 0.13% | 3.77x |
| Memphis News | 0.53% | 3.71x |
| Data Centers | 0.19% | 3.69x |
| French News & Gossip Cluster | 0.10% | 3.65x |
| Hobby Drones & Remote-Controlled Cars | 0.10% | 3.59x |
| Quebec Vacations | 0.11% | 3.51x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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