Dstillery Audiences

CHILI'S

Audience Size: 1.7 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 4.17% 1.78x
Texas County and Local Fair Visitors 4.08% 1.77x
Texas State Fairs 4.32% 1.76x
Texas Trip Planners 3.97% 1.62x
Texas AM Aggies Fans 3.53% 1.60x
Dallas Mavericks Fans 3.34% 1.60x
Houston Trip Planners 3.83% 1.57x
Billiards Enthusiasts 3.55% 1.57x
South State Fair Visitors 4.01% 1.55x
Houston Activity Researchers 2.79% 1.53x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.

Location Composition Index
Topshop 0.60% 7.02x
Charlotte Russe 5.25% 6.11x
Buckle 6.83% 5.92x
Brooks Brothers 3.72% 5.92x
Hollister 5.56% 5.87x
Belk 1.60% 5.86x
Aeropostale 7.54% 5.74x
Lane Bryant 5.53% 5.72x
Express Outlets 1.24% 5.69x
Abercrombie & Fitch 2.72% 5.66x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.04% 5.94x
General Interest 0.04% 4.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.85x
Content Streamers & Downloaders 0.01% 3.27x
Ontario Canada Cluster 0.02% 2.87x
Texas News Cluster 1.76% 2.79x
East Texas Cluster 0.62% 2.56x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.27x
Texas News 2.12% 2.22x
Tattoos & Costumes 0.05% 2.17x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female