Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 236.4 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Executive Travelers | 0.35% | 2.05x |
| Home Heating and Cooling Researchers | 1.01% | 1.90x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.18% | 1.68x |
| Home Custom Bedroom Decorators | 0.18% | 1.62x |
| Custom Home Lighting Shoppers | 0.18% | 1.62x |
| Resume Writing Researchers | 1.05% | 1.62x |
| Big Box Store Jewelry Sale Shoppers | 0.22% | 1.61x |
| Wireless Headphone Researchers | 0.13% | 1.60x |
| Mac Users | 0.57% | 1.60x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.41% | 10.48x |
| Brooks Brothers | 1.05% | 8.97x |
| Ann Taylor | 0.70% | 8.16x |
| Abercrombie & Fitch | 0.74% | 8.14x |
| Hollister | 1.98% | 7.61x |
| Aeropostale | 3.22% | 7.31x |
| Express Outlets | 0.51% | 7.24x |
| Lane Bryant | 1.84% | 7.02x |
| Express | 3.55% | 6.97x |
| Buckle | 3.10% | 6.96x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 5.36x |
| Florida College Athletics | 0.09% | 3.79x |
| Comedy Content | 0.06% | 3.77x |
| Low Budget Shoppers | 0.09% | 3.68x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.09% | 3.65x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| French Canadian Cluster | 0.08% | 3.04x |
| US Soccer | 0.06% | 2.95x |
| Design Software | 0.09% | 2.90x |
| Math Education | 0.26% | 2.89x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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