Dstillery Audiences

CHILI'S

Audience Size: 301.9 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 301.9 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Texas County and Local Fair Visitors 4.87% 1.82x
Houston Activity Researchers 3.14% 1.76x
Houston Trip Planners 4.46% 1.75x
Billiards Enthusiasts 4.50% 1.73x
Texas Trip Planners 4.87% 1.72x
San Antonio Spurs Fans 3.41% 1.68x
Southern Central Voters 4.60% 1.65x
Texas State Fairs 4.55% 1.60x
Painting Hobbyist 4.32% 1.58x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 11.28x
Saint Laurent Paris 0.16% 7.93x
Brooks Brothers 1.58% 6.67x
Aeropostale 3.73% 5.26x
Mens Wearhouse 5.58% 5.06x
Hollister 2.43% 5.04x
Express Outlets 0.66% 5.01x
Lane Bryant 3.74% 5.01x
Michael Kors 2.08% 4.98x
Jos A. Bank Clothiers 2.82% 4.97x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.23% 5.53x
Real Estate Cluster 0.13% 5.33x
Bowling 0.14% 4.14x
Vaping 0.09% 3.98x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 3.87x
Higher Education 0.13% 3.77x
Science Education & Academia 0.09% 3.52x
Quebec Vacations 0.11% 3.51x
Environmental Conservation 0.01% 3.49x
French News & Gossip Cluster 0.10% 3.46x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male