Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.01% | 1.92x |
| Texas State Fairs | 3.86% | 1.80x |
| Dallas Cowboys Fans | 3.86% | 1.78x |
| Texas Trip Planners | 3.79% | 1.69x |
| South State Fair Visitors | 4.00% | 1.68x |
| Texas Energy Providers | 3.15% | 1.64x |
| Painting Hobbyist | 3.56% | 1.58x |
| Houston Trip Planners | 3.45% | 1.55x |
| Burger Enthusiast | 0.05% | 1.54x |
| Billiards Enthusiasts | 3.28% | 1.51x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 3.89% | 6.35x |
| Charlotte Russe | 3.26% | 6.16x |
| Topshop | 0.43% | 6.02x |
| Hollister | 5.99% | 5.92x |
| Buckle | 7.06% | 5.89x |
| Express Outlets | 1.25% | 5.88x |
| Belk | 1.66% | 5.88x |
| Aeropostale | 7.87% | 5.82x |
| Tommy Bahama | 2.55% | 5.80x |
| Lane Bryant | 5.55% | 5.76x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.05% | 6.32x |
| Malaya | 0.03% | 4.47x |
| Computer Printers | 0.04% | 3.89x |
| Environmental Conservation | 0.01% | 3.49x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| Teaching Abroad | 0.02% | 3.11x |
| Texas News Cluster | 1.63% | 2.89x |
| Beach & Intimate Wear | 0.06% | 2.79x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.72x |
| Consumer Rewards | 0.02% | 2.62x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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