Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Dallas Cowboys Fans.
| Interest | Composition | Index |
| Dallas Cowboys Fans | 4.17% | 1.78x |
| Texas County and Local Fair Visitors | 4.08% | 1.77x |
| Texas State Fairs | 4.32% | 1.76x |
| Texas Trip Planners | 3.97% | 1.62x |
| Texas AM Aggies Fans | 3.53% | 1.60x |
| Dallas Mavericks Fans | 3.34% | 1.60x |
| Houston Trip Planners | 3.83% | 1.57x |
| Billiards Enthusiasts | 3.55% | 1.57x |
| South State Fair Visitors | 4.01% | 1.55x |
| Houston Activity Researchers | 2.79% | 1.53x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.60% | 7.02x |
| Charlotte Russe | 5.25% | 6.11x |
| Buckle | 6.83% | 5.92x |
| Brooks Brothers | 3.72% | 5.92x |
| Hollister | 5.56% | 5.87x |
| Belk | 1.60% | 5.86x |
| Aeropostale | 7.54% | 5.74x |
| Lane Bryant | 5.53% | 5.72x |
| Express Outlets | 1.24% | 5.69x |
| Abercrombie & Fitch | 2.72% | 5.66x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.04% | 5.94x |
| General Interest | 0.04% | 4.57x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 3.85x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| Ontario Canada Cluster | 0.02% | 2.87x |
| Texas News Cluster | 1.76% | 2.79x |
| East Texas Cluster | 0.62% | 2.56x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.27x |
| Texas News | 2.12% | 2.22x |
| Tattoos & Costumes | 0.05% | 2.17x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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