Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 810 thousand unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 4.13x |
| Texas County and Local Fair Visitors | 5.21% | 1.92x |
| Texas Longhorn Fans | 3.56% | 1.73x |
| Houston Trip Planners | 4.53% | 1.71x |
| Houston Activity Researchers | 2.52% | 1.67x |
| Texas Trip Planners | 5.06% | 1.64x |
| Texas State Fairs | 4.58% | 1.62x |
| Texas AM Aggies Fans | 3.32% | 1.61x |
| Texas Energy Providers | 3.62% | 1.59x |
| Dallas Cowboys Fans | 3.53% | 1.58x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.23% | 4.26x |
| Brooks Brothers | 1.46% | 3.04x |
| Supreme | 0.01% | 3.04x |
| Hollister | 2.83% | 2.55x |
| Buckle | 4.49% | 2.54x |
| Aeropostale | 3.89% | 2.53x |
| Lane Bryant | 3.64% | 2.45x |
| Express Outlets | 0.71% | 2.40x |
| Zumiez | 3.30% | 2.38x |
| Express | 4.12% | 2.32x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.06% | 5.61x |
| Environmental Conservation | 0.01% | 3.49x |
| Car Keys, Locks & Remotes | 0.20% | 3.43x |
| Content Streamers & Downloaders | 0.01% | 3.27x |
| Hobby Vehicles | 0.03% | 3.11x |
| Canadian Lifestyle | 0.05% | 2.96x |
| Canada Business Cluster | 0.07% | 2.91x |
| Canada Tourism Research Cluster | 0.03% | 2.85x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.78x |
| Pac 12 Sports | 0.15% | 2.76x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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