Dstillery Audiences

CHILI'S

Audience Size: 1.3 Million Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Texas State Fairs 4.92% 1.96x
Dallas Cowboys Fans 4.50% 1.91x
Dallas Mavericks Fans 3.92% 1.89x
Texas Energy Providers 4.15% 1.86x
Texas AM Aggies Fans 3.73% 1.73x
Texas County and Local Fair Visitors 4.19% 1.72x
Texas Longhorn Fans 3.73% 1.71x
Texas Trip Planners 4.23% 1.69x
Space Travel Enthusiasts 3.42% 1.69x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 3.75% 6.90x
Charlotte Russe 1.83% 6.30x
Hollister 5.51% 6.27x
Buckle 6.73% 6.16x
Express Outlets 1.13% 6.15x
Belk 1.60% 6.11x
Joe's Jeans 0.18% 6.11x
Aeropostale 7.31% 6.10x
Lane Bryant 5.24% 6.10x
Tommy Bahama 1.98% 6.06x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Robotics.

Content Affinity Composition Index
Robotics 0.12% 3.97x
Environmental Conservation 0.01% 3.49x
Organic Beauty & Skincare Products 0.19% 3.37x
Canada Shopping - Lifestyle and Mommy Blogs 0.08% 3.32x
Content Streamers & Downloaders 0.01% 3.27x
East Texas Cluster 1.19% 3.23x
Texas News Cluster 2.31% 3.17x
Sports - Golf, Hunting, Fishing 0.05% 2.93x
Community Planning & Transportation 0.08% 2.87x
Mobile Phone Networks 0.31% 2.87x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female