Dstillery Audiences

CHILI'S

Audience Size: 632 Thousand Devices

Explore the Chili's Audience

Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 632 thousand unique devices whose actions qualify for the Chili's audience.

Dstillery Crafted Audiences

INTERESTS

The Chili's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chili's audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 4.13x
Essential Oils Enthusiasts 0.12% 2.89x
Big Box Store Jewelry Sale Shoppers 0.38% 2.34x
Texas County and Local Fair Visitors 4.44% 1.75x
Dallas Mavericks Fans 3.59% 1.74x
Texas Longhorn Fans 3.54% 1.71x
Houston Astros Fans 3.25% 1.69x
Texas State Fairs 4.36% 1.68x
Houston Activity Researchers 1.88% 1.67x
Texas Activity Researchers 0.94% 1.65x
Composition Percentage: The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chili's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chili's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 6.81x
Saint Laurent Paris 0.28% 5.07x
Brooks Brothers 1.92% 4.64x
Express Outlets 0.97% 4.30x
Lane Bryant 5.86% 4.26x
Aeropostale 6.04% 4.20x
Hollister 4.22% 4.13x
Buckle 7.01% 4.13x
Belk 2.13% 4.11x
Mens Wearhouse 8.09% 3.89x
Composition Percentage: The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chili's audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.13% 4.78x
Healthcare - Doctors & Diagnosis 0.09% 3.85x
Comedy Content 0.06% 3.77x
Canada Culture and Tourism 0.04% 3.46x
Content Streamers & Downloaders 0.01% 3.27x
K-Pop 0.15% 3.24x
US Soccer 0.06% 2.95x
Homesteading 0.30% 2.93x
Texas News Cluster 0.94% 2.93x
Pakistan Cluster 0.09% 2.89x
Composition Percentage: The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male