Explore the Chili's Audience
Below you'll find more information about the Chili's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chili's audience.
INTERESTS
The Chili's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chili's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Texas State Fairs | 3.77% | 1.51x |
| South State Fair Visitors | 3.41% | 1.47x |
| Texas County and Local Fair Visitors | 3.61% | 1.45x |
| Dallas Cowboys Fans | 3.28% | 1.43x |
| Texas Trip Planners | 3.67% | 1.38x |
| Tampa and St Petersburg Trip Planners | 2.62% | 1.34x |
| Southern Central Voters | 2.86% | 1.33x |
| Dallas Trip Planners | 3.31% | 1.33x |
| Texas Energy Providers | 3.26% | 1.32x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Interest attribute.
Index: A comparison of the Chili's audience to the internet population.
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APPAREL RETAILERS
The Chili's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chili's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.56% | 7.71x |
| Charlotte Russe | 4.57% | 6.16x |
| Express Outlets | 1.13% | 6.06x |
| Buckle | 5.92% | 6.02x |
| Belk | 1.29% | 5.92x |
| Aeropostale | 5.24% | 5.89x |
| Hollister | 4.25% | 5.79x |
| Lane Bryant | 5.13% | 5.68x |
| Journeys | 5.51% | 5.62x |
| Abercrombie & Fitch | 3.47% | 5.53x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Location attribute.
Index: A comparison of the Chili's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chili's audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.02% | 4.13x |
| As Seen On TV Products | 0.01% | 3.44x |
| Texas Off-Roading | 0.02% | 2.85x |
| Costumes | 0.09% | 2.53x |
| Texas Sporting & Outdoors Cluster | 0.05% | 2.35x |
| Texas News Cluster | 1.60% | 2.32x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.23x |
| Online Learning | 0.03% | 2.23x |
| East Texas Cluster | 0.53% | 2.14x |
| Local & Travel England - East Midlands | 0.03% | 2.11x |
Composition Percentage:
The overlap percentage between the Chili's audience and the Content Affinity attribute.
Index: A comparison of the Chili's audience to the internet population.
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DEMOGRAPHICS
The Chili's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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