Dstillery Audiences

CHIPOTLE

Audience Size: 2.6 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 2.60% 1.54x
Colorado Skiers and Snowboarders 2.92% 1.52x
Phoenix Trip Planners 2.25% 1.51x
E-cycling Enthusiasts 2.52% 1.49x
Ohio County and Local Fair Visitors 4.02% 1.49x
Cleveland Indians Fans 2.96% 1.48x
Ohio State Buckeyes Fans 3.09% 1.47x
College Aspirants 2.69% 1.46x
Arizona Trip Planners 3.26% 1.45x
T-Mobile Customers 0.07% 1.44x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.03% 7.56x
Lorna Jane 0.56% 4.77x
Supreme 0.02% 4.53x
Calvin Klein 0.20% 4.20x
Urban Outfitters 2.65% 3.97x
American Apparel 1.30% 3.75x
Bonobos 0.65% 3.65x
Abercrombie & Fitch 0.47% 3.64x
Joe's Jeans 0.11% 3.61x
Topshop 0.07% 3.61x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.01% 5.22x
Weather Information 0.01% 4.22x
Airsoft & Paintball Equipment 0.01% 3.86x
Clean Energy 0.01% 3.86x
International Development & Health 0.01% 3.76x
Dermatology 0.01% 3.70x
Music Education 0.03% 3.00x
Greece Cluster 0.02% 2.89x
Ohio Universities 0.46% 2.77x
Shoes & Accessories 0.02% 2.63x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male