Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 639.8 thousand unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.43% | 1.88x |
| Telemedicine Content Readers | 0.88% | 1.88x |
| Arizona Trip Planners | 2.88% | 1.87x |
| Men's Shoe Shoppers | 1.75% | 1.87x |
| New York City Events Researchers | 1.34% | 1.84x |
| Gift Card Researchers | 1.75% | 1.83x |
| Ballet Enthusiasts | 1.67% | 1.82x |
| Condom Shoppers | 2.26% | 1.79x |
| Breast Cancer Fund Raisers | 1.34% | 1.79x |
| Yale University Fans | 1.59% | 1.78x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 19.03x |
| Supreme | 0.02% | 13.05x |
| Topshop | 0.06% | 9.86x |
| Lorna Jane | 0.24% | 9.69x |
| Calvin Klein | 0.16% | 9.25x |
| Uniqlo | 0.48% | 8.87x |
| Urban Outfitters | 1.98% | 8.56x |
| Joe's Jeans | 0.06% | 8.52x |
| American Apparel | 1.08% | 8.36x |
| Bonobos | 0.56% | 8.08x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 0.21% | 4.88x |
| NYC Tourist Attractions | 0.25% | 4.84x |
| Foreign Language Education | 0.05% | 4.37x |
| Music Education | 0.13% | 4.20x |
| Online Media Converters | 0.05% | 4.01x |
| Nutrition & Diabetic Living | 0.03% | 3.71x |
| Korea Cluster | 0.08% | 3.71x |
| Reproductive Health | 0.03% | 3.61x |
| Spanish Health & Wellness | 0.13% | 3.59x |
| Canadian Healthcare | 0.03% | 3.52x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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