Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.18% | 1.75x |
| Ballet Enthusiasts | 3.08% | 1.66x |
| Online Grocery Shoppers | 3.16% | 1.65x |
| New York Trip Planners | 3.27% | 1.52x |
| Real Estate Decision Makers | 2.68% | 1.50x |
| Brooklyn Nets Fans | 1.95% | 1.49x |
| New York Knicks Fans | 1.84% | 1.46x |
| Last Minute Travelers | 2.36% | 1.43x |
| New York Mets Fans | 1.82% | 1.43x |
| Restaurant Menu Researchers | 2.16% | 1.43x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Curious about what else the Chipotle audience is interested in?
Sign Up
APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 13.79x |
| Topshop | 0.43% | 9.41x |
| Supreme | 0.30% | 8.85x |
| Club Monaco | 1.52% | 8.67x |
| Uniqlo | 1.85% | 8.24x |
| Levi Strauss | 1.66% | 8.13x |
| Zara | 3.22% | 8.12x |
| Hugo Boss | 3.88% | 8.05x |
| Urban Outfitters | 6.12% | 7.86x |
| Intermix | 1.03% | 7.83x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Want to find more of the Chipotle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.37% | 2.21x |
| NYC Tourist Attractions | 1.90% | 2.16x |
| New York City Education & News Cluster | 1.18% | 2.15x |
| Serbia & Albania Cluster | 0.05% | 1.96x |
| Turkey & Iran Cluster | 0.05% | 1.93x |
| Flags & Trump | 0.01% | 1.88x |
| Illinois Education | 0.14% | 1.83x |
| Greece Cluster | 0.03% | 1.78x |
| Institutional Investing | 0.20% | 1.77x |
| Alternative Streaming Services | 0.04% | 1.72x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Want to see more of the Content Affinities the Chipotle audience visits?
Sign Up
DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Chipotle audience?
Sign Up