Dstillery Audiences

CHIPOTLE

Audience Size: 5.7 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.16% 1.62x
New York City Events Researchers 3.84% 1.62x
Ballet Enthusiasts 3.84% 1.56x
Real Estate Decision Makers 3.77% 1.54x
Burger Enthusiast 0.90% 1.46x
New York Trip Planners 3.67% 1.43x
Restaurant Menu Researchers 2.86% 1.40x
Los Angeles Mass Transit Commuters 3.50% 1.37x
Los Angeles Trip Planners 3.43% 1.34x
Venture Capitalists 2.81% 1.34x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.25% 11.39x
Topshop 0.77% 9.14x
Supreme 0.24% 9.03x
Uniqlo 2.36% 8.29x
Club Monaco 1.81% 8.16x
Calvin Klein 0.70% 8.09x
Zara 3.30% 7.59x
American Apparel 4.44% 7.55x
Urban Outfitters 6.26% 7.51x
Bonobos 2.13% 7.31x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.06% 2.54x
New York City Real Estate Research Cluster 1.34% 2.43x
NYC Tourist Attractions 1.46% 2.20x
Scientology 0.01% 2.16x
London Tourism & Events 0.03% 2.13x
LGBTQ Advocacy 1.37% 2.06x
Law School Research Cluster 0.05% 2.03x
Franco-African Cluster 0.03% 2.02x
Assorted Topics (Television, Origami, Men's Health) 0.04% 2.00x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.99x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male