Dstillery Audiences

CHIPOTLE

Audience Size: 639.8 Thousand Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 639.8 thousand unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.43% 1.88x
Telemedicine Content Readers 0.88% 1.88x
Arizona Trip Planners 2.88% 1.87x
Men's Shoe Shoppers 1.75% 1.87x
New York City Events Researchers 1.34% 1.84x
Gift Card Researchers 1.75% 1.83x
Ballet Enthusiasts 1.67% 1.82x
Condom Shoppers 2.26% 1.79x
Breast Cancer Fund Raisers 1.34% 1.79x
Yale University Fans 1.59% 1.78x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.03% 19.03x
Supreme 0.02% 13.05x
Topshop 0.06% 9.86x
Lorna Jane 0.24% 9.69x
Calvin Klein 0.16% 9.25x
Uniqlo 0.48% 8.87x
Urban Outfitters 1.98% 8.56x
Joe's Jeans 0.06% 8.52x
American Apparel 1.08% 8.36x
Bonobos 0.56% 8.08x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Peru Media.

Content Affinity Composition Index
Peru Media 0.21% 4.88x
NYC Tourist Attractions 0.25% 4.84x
Foreign Language Education 0.05% 4.37x
Music Education 0.13% 4.20x
Online Media Converters 0.05% 4.01x
Nutrition & Diabetic Living 0.03% 3.71x
Korea Cluster 0.08% 3.71x
Reproductive Health 0.03% 3.61x
Spanish Health & Wellness 0.13% 3.59x
Canadian Healthcare 0.03% 3.52x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female