Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.27x |
| Burger Enthusiast | 0.06% | 1.87x |
| New York City Events Researchers | 3.03% | 1.78x |
| Cleveland Indians Fans | 3.60% | 1.69x |
| Ballet Enthusiasts | 2.94% | 1.63x |
| Online Grocery Shoppers | 3.34% | 1.61x |
| Ohio County and Local Fair Visitors | 3.73% | 1.58x |
| Real Estate Decision Makers | 2.90% | 1.58x |
| New York Trip Planners | 2.97% | 1.57x |
| Las Vegas Nightlife Researchers | 3.54% | 1.54x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 15.04x |
| Topshop | 0.55% | 10.45x |
| Supreme | 0.18% | 10.25x |
| Joe's Jeans | 0.29% | 9.65x |
| Uniqlo | 2.41% | 9.62x |
| Calvin Klein | 0.66% | 9.59x |
| Club Monaco | 1.74% | 9.45x |
| The North Face | 2.83% | 8.80x |
| American Apparel | 4.02% | 8.71x |
| Zara | 3.42% | 8.71x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Law School Research Cluster.
| Content Affinity | Composition | Index |
| Law School Research Cluster | 0.04% | 4.26x |
| Franchising | 0.03% | 3.10x |
| Home Improvement Contractor | 0.02% | 2.85x |
| New York City Education & News Cluster | 0.71% | 2.66x |
| New York City Real Estate Research Cluster | 1.02% | 2.48x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.41x |
| Men's Dress Shirt Shopping | 0.07% | 2.40x |
| NYC Tourist Attractions | 0.89% | 2.36x |
| Ohio Universities | 0.71% | 2.35x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.34x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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