Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.16% | 1.62x |
| New York City Events Researchers | 3.84% | 1.62x |
| Ballet Enthusiasts | 3.84% | 1.56x |
| Real Estate Decision Makers | 3.77% | 1.54x |
| Burger Enthusiast | 0.90% | 1.46x |
| New York Trip Planners | 3.67% | 1.43x |
| Restaurant Menu Researchers | 2.86% | 1.40x |
| Los Angeles Mass Transit Commuters | 3.50% | 1.37x |
| Los Angeles Trip Planners | 3.43% | 1.34x |
| Venture Capitalists | 2.81% | 1.34x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 11.39x |
| Topshop | 0.77% | 9.14x |
| Supreme | 0.24% | 9.03x |
| Uniqlo | 2.36% | 8.29x |
| Club Monaco | 1.81% | 8.16x |
| Calvin Klein | 0.70% | 8.09x |
| Zara | 3.30% | 7.59x |
| American Apparel | 4.44% | 7.55x |
| Urban Outfitters | 6.26% | 7.51x |
| Bonobos | 2.13% | 7.31x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.06% | 2.54x |
| New York City Real Estate Research Cluster | 1.34% | 2.43x |
| NYC Tourist Attractions | 1.46% | 2.20x |
| Scientology | 0.01% | 2.16x |
| London Tourism & Events | 0.03% | 2.13x |
| LGBTQ Advocacy | 1.37% | 2.06x |
| Law School Research Cluster | 0.05% | 2.03x |
| Franco-African Cluster | 0.03% | 2.02x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 2.00x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 1.99x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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