Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 1.90% | 1.62x |
| Ohio County and Local Fair Visitors | 3.67% | 1.56x |
| Cleveland Indians Fans | 2.79% | 1.52x |
| Thrift Store Shoppers | 1.53% | 1.48x |
| Denver Trip Planners | 2.26% | 1.48x |
| France Trip Planners | 2.43% | 1.48x |
| Fast Fashion Shoppers | 2.18% | 1.45x |
| Chicago Trip Planners | 2.72% | 1.45x |
| T-Mobile Customers | 0.07% | 1.44x |
| College Aspirants | 2.39% | 1.43x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.04% | 5.79x |
| Supreme | 0.02% | 4.55x |
| Lorna Jane | 0.77% | 4.28x |
| Calvin Klein | 0.27% | 3.78x |
| Urban Outfitters | 3.69% | 3.62x |
| Topshop | 0.13% | 3.61x |
| Joe's Jeans | 0.16% | 3.59x |
| Bonobos | 0.98% | 3.56x |
| American Apparel | 1.85% | 3.50x |
| Johnston and Murphy | 0.01% | 3.47x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.01% | 5.40x |
| International Development & Health | 0.01% | 3.76x |
| Car Keys, Locks & Remotes | 0.01% | 3.74x |
| Startup Investment | 0.03% | 3.24x |
| Romanian News | 0.02% | 2.88x |
| MBA Education | 0.02% | 2.65x |
| Home Furnishings | 0.02% | 2.65x |
| Custom Printing | 0.03% | 2.56x |
| NYC Tourist Attractions | 0.17% | 2.45x |
| Ohio Universities | 0.39% | 2.28x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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