Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.66% | 1.97x |
| Broadway Fans | 1.79% | 1.81x |
| Real Estate Decision Makers | 3.94% | 1.76x |
| Online Grocery Shoppers | 4.52% | 1.73x |
| Executive Travelers | 1.71% | 1.66x |
| Venture Capitalists | 1.51% | 1.65x |
| Restaurant Menu Researchers | 1.87% | 1.62x |
| SEO Specialists | 1.46% | 1.62x |
| New York Mets Fans | 1.73% | 1.61x |
| New York Rangers Fans | 1.61% | 1.60x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 17.79x |
| Club Monaco | 0.93% | 10.23x |
| Hugo Boss | 0.88% | 9.66x |
| Talbots | 2.70% | 9.21x |
| American Apparel | 1.54% | 9.04x |
| Levi Strauss | 0.65% | 8.97x |
| Supreme | 0.11% | 8.79x |
| Uniqlo | 0.68% | 8.71x |
| Ann Taylor | 0.95% | 8.46x |
| Zara | 1.37% | 8.35x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.08% | 3.37x |
| New York City Education & News Cluster | 1.41% | 3.25x |
| NYC Tourist Attractions | 1.82% | 3.00x |
| Italy Cluster | 0.02% | 2.48x |
| Institutional Investing | 0.13% | 2.45x |
| LGBTQ Advocacy | 0.98% | 2.25x |
| Cosmetics Business | 0.06% | 2.20x |
| Upstate New York State Athletics | 0.02% | 2.18x |
| London Tourism & Events | 0.03% | 2.14x |
| Romanian News | 0.02% | 2.10x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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