Dstillery Audiences

CHIPOTLE

Audience Size: 3.7 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.66% 1.97x
Broadway Fans 1.79% 1.81x
Real Estate Decision Makers 3.94% 1.76x
Online Grocery Shoppers 4.52% 1.73x
Executive Travelers 1.71% 1.66x
Venture Capitalists 1.51% 1.65x
Restaurant Menu Researchers 1.87% 1.62x
SEO Specialists 1.46% 1.62x
New York Mets Fans 1.73% 1.61x
New York Rangers Fans 1.61% 1.60x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.10% 17.79x
Club Monaco 0.93% 10.23x
Hugo Boss 0.88% 9.66x
Talbots 2.70% 9.21x
American Apparel 1.54% 9.04x
Levi Strauss 0.65% 8.97x
Supreme 0.11% 8.79x
Uniqlo 0.68% 8.71x
Ann Taylor 0.95% 8.46x
Zara 1.37% 8.35x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.08% 3.37x
New York City Education & News Cluster 1.41% 3.25x
NYC Tourist Attractions 1.82% 3.00x
Italy Cluster 0.02% 2.48x
Institutional Investing 0.13% 2.45x
LGBTQ Advocacy 0.98% 2.25x
Cosmetics Business 0.06% 2.20x
Upstate New York State Athletics 0.02% 2.18x
London Tourism & Events 0.03% 2.14x
Romanian News 0.02% 2.10x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male