Dstillery Audiences

CHIPOTLE

Audience Size: 5.3 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.77% 1.73x
Ballet Enthusiasts 3.84% 1.65x
Online Grocery Shoppers 3.88% 1.62x
Los Angeles Mass Transit Commuters 4.25% 1.62x
Burger Enthusiast 0.04% 1.61x
Real Estate Decision Makers 3.71% 1.59x
Los Angeles Trip Planners 3.86% 1.57x
Opera Enthusiasts 3.23% 1.55x
New York Trip Planners 3.50% 1.53x
Las Vegas Nightlife Researchers 3.80% 1.52x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.27% 11.01x
Supreme 0.22% 9.75x
Topshop 0.78% 9.48x
Uniqlo 2.88% 8.53x
Calvin Klein 0.76% 8.52x
Joe's Jeans 0.41% 8.40x
Club Monaco 2.01% 8.37x
American Apparel 4.58% 7.90x
The North Face 3.06% 7.72x
Zara 3.88% 7.68x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.04% 2.44x
Apartment & Community Real Estate Researchers 0.03% 2.42x
New York City Education & News Cluster 0.85% 2.41x
NYC Tourist Attractions 1.23% 2.31x
LGBTQ Advocacy 1.30% 2.22x
Franco-African Cluster 0.02% 2.19x
New York City Real Estate Research Cluster 0.88% 2.17x
Meeting Planning & Hotels 0.07% 2.03x
Canada Shopping - Kitchenware 0.02% 2.01x
Institutional Investing 0.11% 1.97x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male