Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.77% | 1.91x |
| New York Trip Planners | 2.58% | 1.91x |
| Miami Heat Fans | 0.03% | 1.82x |
| Real Estate Decision Makers | 4.09% | 1.81x |
| Online Grocery Shoppers | 4.65% | 1.79x |
| Venture Capitalists | 1.54% | 1.79x |
| SEO Specialists | 1.38% | 1.72x |
| Last Minute Travelers | 1.97% | 1.68x |
| Broadway Fans | 1.58% | 1.67x |
| Shared Work Space Researchers | 1.39% | 1.66x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.68% | 6.50x |
| Free People | 0.16% | 4.87x |
| Banana Republic | 2.48% | 4.84x |
| The North Face | 1.24% | 4.81x |
| Patagonia | 0.28% | 4.67x |
| Lululemon | 0.33% | 4.56x |
| Michael Kors | 0.52% | 4.40x |
| J. Crew | 1.73% | 4.05x |
| REI | 1.88% | 4.03x |
| Brooks Brothers | 1.75% | 3.79x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.97% | 3.25x |
| NYC Tourist Attractions | 1.79% | 3.14x |
| New York City Education & News Cluster | 1.39% | 3.11x |
| London Tourism & Events | 0.04% | 2.55x |
| Philanthropy - Nonprofits | 0.09% | 2.43x |
| LGBTQ Advocacy | 1.05% | 2.40x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 2.28x |
| Institutional Investing | 0.10% | 2.25x |
| Marketing Professionals | 0.40% | 2.11x |
| Washington & Northern Virginia | 1.50% | 2.10x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999
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