Dstillery Audiences

CHIPOTLE

Audience Size: 4.7 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 1.90x
New York City Events Researchers 3.42% 1.85x
Ballet Enthusiasts 3.42% 1.71x
Online Grocery Shoppers 3.61% 1.68x
Real Estate Decision Makers 2.77% 1.61x
Restaurant Menu Researchers 2.73% 1.58x
New York Trip Planners 3.04% 1.58x
Brooklyn Nets Fans 3.04% 1.57x
Venture Capitalists 2.54% 1.57x
New York Knicks Fans 3.23% 1.57x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.27% 12.40x
Supreme 0.21% 9.73x
Topshop 0.69% 9.69x
Calvin Klein 0.72% 8.82x
Uniqlo 2.67% 8.81x
Club Monaco 1.92% 8.68x
Joe's Jeans 0.35% 8.56x
American Apparel 4.33% 8.16x
Zara 3.69% 8.05x
The North Face 2.98% 7.90x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.02% 2.98x
Drawing & Animation 0.01% 2.76x
Institutional Investing 0.14% 2.66x
Credit Unions & Consumer Protection 0.02% 2.63x
France Online Music & Quiz Content Cluster 0.05% 2.45x
New York City Education & News Cluster 0.82% 2.43x
Romanian News 0.02% 2.32x
Ontario Canada Cluster 0.01% 2.30x
French Education 0.01% 2.21x
New York City Real Estate Research Cluster 0.92% 2.20x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male