Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 456.6 thousand unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 3.41% | 2.00x |
| Ohio County and Local Fair Visitors | 5.68% | 1.80x |
| Career Focused Individuals | 2.23% | 1.75x |
| Healthy Eaters | 2.05% | 1.69x |
| Acura Vehicle Shoppers | 3.41% | 1.69x |
| Credit Card Researchers | 2.62% | 1.69x |
| Job Seekers | 2.10% | 1.68x |
| Toyota Vehicle Shopper | 3.41% | 1.68x |
| Weight Loss Researchers | 2.36% | 1.67x |
| Foot Pain Sufferers | 2.45% | 1.67x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 22.70x |
| Topshop | 0.07% | 11.18x |
| Joe's Jeans | 0.06% | 10.25x |
| Lorna Jane | 0.23% | 9.77x |
| Supreme | 0.01% | 9.06x |
| Calvin Klein | 0.17% | 8.79x |
| The North Face | 1.15% | 8.55x |
| Uniqlo | 0.47% | 8.49x |
| Urban Outfitters | 1.82% | 8.49x |
| American Apparel | 1.03% | 8.41x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.08% | 5.79x |
| Ohio Universities | 1.09% | 4.23x |
| Online Media Converters | 0.05% | 4.01x |
| Music Education | 0.09% | 3.76x |
| Reproductive Health | 0.03% | 3.61x |
| Auto Tires & Parts Repair Researchers | 0.09% | 3.61x |
| Pet Forums | 0.44% | 3.59x |
| Quebec Vacations | 0.06% | 3.55x |
| Promo Codes | 0.12% | 3.33x |
| Internet Radio | 0.09% | 3.16x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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