Dstillery Audiences

CHIPOTLE

Audience Size: 6 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.56% 1.37x
Online Grocery Shoppers 3.84% 1.34x
New York City Events Researchers 3.47% 1.33x
Ballet Enthusiasts 3.37% 1.29x
Real Estate Decision Makers 3.57% 1.29x
Las Vegas Nightlife Researchers 3.74% 1.27x
Los Angeles Trip Planners 3.42% 1.27x
Arsenal Fans 2.31% 1.26x
Readers of Chinese Content 2.12% 1.25x
Santa Cruz Trip Planners 2.97% 1.25x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.23% 11.57x
Topshop 0.64% 8.84x
Supreme 0.23% 8.31x
Uniqlo 2.12% 8.04x
Club Monaco 1.60% 7.91x
Calvin Klein 0.68% 7.65x
Urban Outfitters 6.02% 7.55x
Zara 3.13% 7.50x
American Apparel 4.34% 7.35x
The North Face 2.47% 7.15x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.02% 2.19x
Ohio Universities 0.61% 1.92x
Scientology 0.01% 1.76x
LGBTQ Advocacy 1.23% 1.73x
Scuba Diving 0.04% 1.72x
New York City Education & News Cluster 0.81% 1.70x
New York City Real Estate Research Cluster 1.05% 1.68x
NYC Tourist Attractions 1.28% 1.66x
Retail Industry News 0.14% 1.57x
Law School Research Cluster 0.04% 1.54x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male