Dstillery Audiences

CHIPOTLE

Audience Size: 984.5 Thousand Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 984.5 thousand unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.27x
Cleveland Indians Fans 4.22% 1.74x
Ohio County and Local Fair Visitors 5.02% 1.63x
College Students 2.40% 1.60x
Restaurant Menu Researchers 2.72% 1.60x
United Arab Emirates Trip Planners 2.22% 1.59x
Cleveland Cavaliers Fans 2.94% 1.58x
New York City Events Researchers 2.02% 1.57x
Game of Thrones Fans 3.17% 1.56x
Golden State Warriors Fans 3.17% 1.56x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.02% 15.01x
Calvin Klein 0.12% 11.85x
Charlotte Russe 0.55% 11.58x
Lorna Jane 0.18% 9.53x
Topshop 0.04% 8.96x
Urban Outfitters 1.60% 8.79x
American Apparel 0.96% 8.74x
Saint Laurent Paris 0.11% 8.67x
Club Monaco 0.23% 8.56x
Uniqlo 0.26% 8.18x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).

Content Affinity Composition Index
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.09% 4.29x
France Online Music & Quiz Content Cluster 0.06% 3.93x
Flower Shopping 0.05% 3.60x
Senior Care 0.03% 3.46x
Office Furniture Design 0.03% 3.38x
Italy Cluster 0.04% 3.28x
Social & Demographic Trends 0.03% 3.01x
Film Production 0.12% 2.93x
Data Centers 0.15% 2.82x
Canadian Lifestyle 0.05% 2.72x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male