Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 3.15% | 2.24x |
| Arizona Trip Planners | 4.61% | 1.87x |
| Arizona Wildcats Fans | 2.58% | 1.66x |
| Modern Art Museum Researchers | 1.44% | 1.58x |
| Arizona Diamondbacks Fans | 3.12% | 1.57x |
| New York City Events Researchers | 1.61% | 1.50x |
| Ballet Enthusiasts | 2.06% | 1.49x |
| California Trip Planners | 2.05% | 1.48x |
| Grand Canyon Trip Planners | 3.31% | 1.47x |
| School Closings Updates Readers | 0.91% | 1.45x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 9.96x |
| Lorna Jane | 0.53% | 7.00x |
| Urban Outfitters | 3.30% | 6.57x |
| Calvin Klein | 0.21% | 6.39x |
| Topshop | 0.09% | 6.02x |
| Club Monaco | 0.49% | 5.90x |
| The North Face | 1.45% | 5.81x |
| American Apparel | 1.44% | 5.78x |
| Joe's Jeans | 0.10% | 5.71x |
| Free People | 1.85% | 5.69x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.03% | 6.96x |
| African-American Hair | 0.03% | 5.96x |
| Philanthropy - Charities & Fundraising | 0.05% | 3.89x |
| Art News & Products | 0.02% | 3.44x |
| Hobby Vehicles | 0.03% | 3.34x |
| Grocery & Food Service | 0.01% | 3.18x |
| Parenting & Children's Activities | 0.02% | 3.09x |
| Phoenix News | 3.56% | 3.08x |
| Canada Business Cluster | 0.04% | 2.97x |
| Visa & Immigration | 0.02% | 2.97x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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