Dstillery Audiences

CHIPOTLE

Audience Size: 5.7 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.18% 1.75x
Ballet Enthusiasts 3.08% 1.66x
Online Grocery Shoppers 3.16% 1.65x
New York Trip Planners 3.27% 1.52x
Real Estate Decision Makers 2.68% 1.50x
Brooklyn Nets Fans 1.95% 1.49x
New York Knicks Fans 1.84% 1.46x
Last Minute Travelers 2.36% 1.43x
New York Mets Fans 1.82% 1.43x
Restaurant Menu Researchers 2.16% 1.43x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.25% 13.79x
Topshop 0.43% 9.41x
Supreme 0.30% 8.85x
Club Monaco 1.52% 8.67x
Uniqlo 1.85% 8.24x
Levi Strauss 1.66% 8.13x
Zara 3.22% 8.12x
Hugo Boss 3.88% 8.05x
Urban Outfitters 6.12% 7.86x
Intermix 1.03% 7.83x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.37% 2.21x
NYC Tourist Attractions 1.90% 2.16x
New York City Education & News Cluster 1.18% 2.15x
Serbia & Albania Cluster 0.05% 1.96x
Turkey & Iran Cluster 0.05% 1.93x
Flags & Trump 0.01% 1.88x
Illinois Education 0.14% 1.83x
Greece Cluster 0.03% 1.78x
Institutional Investing 0.20% 1.77x
Alternative Streaming Services 0.04% 1.72x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male