Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.56% | 1.37x |
| Online Grocery Shoppers | 3.84% | 1.34x |
| New York City Events Researchers | 3.47% | 1.33x |
| Ballet Enthusiasts | 3.37% | 1.29x |
| Real Estate Decision Makers | 3.57% | 1.29x |
| Las Vegas Nightlife Researchers | 3.74% | 1.27x |
| Los Angeles Trip Planners | 3.42% | 1.27x |
| Arsenal Fans | 2.31% | 1.26x |
| Readers of Chinese Content | 2.12% | 1.25x |
| Santa Cruz Trip Planners | 2.97% | 1.25x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 11.57x |
| Topshop | 0.64% | 8.84x |
| Supreme | 0.23% | 8.31x |
| Uniqlo | 2.12% | 8.04x |
| Club Monaco | 1.60% | 7.91x |
| Calvin Klein | 0.68% | 7.65x |
| Urban Outfitters | 6.02% | 7.55x |
| Zara | 3.13% | 7.50x |
| American Apparel | 4.34% | 7.35x |
| The North Face | 2.47% | 7.15x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.02% | 2.19x |
| Ohio Universities | 0.61% | 1.92x |
| Scientology | 0.01% | 1.76x |
| LGBTQ Advocacy | 1.23% | 1.73x |
| Scuba Diving | 0.04% | 1.72x |
| New York City Education & News Cluster | 0.81% | 1.70x |
| New York City Real Estate Research Cluster | 1.05% | 1.68x |
| NYC Tourist Attractions | 1.28% | 1.66x |
| Retail Industry News | 0.14% | 1.57x |
| Law School Research Cluster | 0.04% | 1.54x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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