Dstillery Audiences

CHIPOTLE

Audience Size: 1.2 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 2.70% 1.93x
Executive Travelers 0.21% 1.71x
Arizona Trip Planners 2.91% 1.68x
Modern Art Museum Researchers 1.15% 1.64x
Real Estate Decision Makers 1.35% 1.53x
Chicago Trip Planners 1.78% 1.52x
School Closings Updates Readers 1.67% 1.48x
Investment Management Professionals 0.75% 1.46x
Lawyers 0.79% 1.45x
Mens Business Clothes Shoppers 0.45% 1.45x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.07% 19.08x
Urban Outfitters 6.70% 18.13x
Topshop 0.11% 12.82x
The North Face 0.75% 10.21x
Eddie Bauer 1.26% 9.36x
Club Monaco 0.33% 9.01x
Uniqlo 0.51% 8.93x
American Apparel 1.46% 8.56x
Joe's Jeans 0.06% 8.53x
Zumiez 6.14% 8.46x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.03% 4.41x
Bulgaria Cluster 0.01% 3.89x
Virginia Athletics 0.01% 3.78x
Malaya 0.01% 3.39x
Vancouver British Columbia Research Cluster 0.01% 3.31x
Vermont Cluster 0.20% 3.23x
Startup Investment 0.04% 3.00x
English as a Second Language 0.01% 3.00x
Legal Information Research Cluster 0.11% 2.88x
Mail Order Food 0.01% 2.87x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male