Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.76% | 1.61x |
| Cleveland Indians Fans | 3.52% | 1.57x |
| Beard Care Shoppers | 2.91% | 1.47x |
| T-Mobile Customers | 0.07% | 1.44x |
| Cininnati Reds Fans | 3.40% | 1.41x |
| Certified Events Professionals | 3.68% | 1.40x |
| E-cycling Enthusiasts | 2.82% | 1.39x |
| Ohio State Buckeyes Fans | 3.23% | 1.39x |
| French Language Learners | 3.35% | 1.38x |
| Professional Lacrosse Fans | 4.14% | 1.38x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 22.40x |
| Calvin Klein | 0.12% | 7.23x |
| Lorna Jane | 0.23% | 6.05x |
| Urban Outfitters | 1.17% | 5.38x |
| American Apparel | 0.60% | 5.35x |
| The North Face | 0.63% | 5.28x |
| Club Monaco | 0.22% | 5.14x |
| Joe's Jeans | 0.05% | 4.71x |
| Armani | 0.46% | 4.59x |
| Uniqlo | 0.27% | 4.54x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.08% | 4.82x |
| Malaya | 0.05% | 4.21x |
| Germany Cluster | 0.03% | 3.63x |
| Reproductive Health | 0.03% | 3.61x |
| Dermatology | 0.02% | 3.56x |
| Horse Racing | 0.04% | 3.51x |
| Retail Industry News | 0.02% | 3.43x |
| Meeting Planning & Hotels | 0.02% | 3.43x |
| Custom Gifts | 0.02% | 3.31x |
| Mobile Industry Information | 0.08% | 3.01x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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