Dstillery Audiences

CHIPOTLE

Audience Size: 1.7 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 3.15% 2.24x
Arizona Trip Planners 4.61% 1.87x
Arizona Wildcats Fans 2.58% 1.66x
Modern Art Museum Researchers 1.44% 1.58x
Arizona Diamondbacks Fans 3.12% 1.57x
New York City Events Researchers 1.61% 1.50x
Ballet Enthusiasts 2.06% 1.49x
California Trip Planners 2.05% 1.48x
Grand Canyon Trip Planners 3.31% 1.47x
School Closings Updates Readers 0.91% 1.45x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.03% 9.96x
Lorna Jane 0.53% 7.00x
Urban Outfitters 3.30% 6.57x
Calvin Klein 0.21% 6.39x
Topshop 0.09% 6.02x
Club Monaco 0.49% 5.90x
The North Face 1.45% 5.81x
American Apparel 1.44% 5.78x
Joe's Jeans 0.10% 5.71x
Free People 1.85% 5.69x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.03% 6.96x
African-American Hair 0.03% 5.96x
Philanthropy - Charities & Fundraising 0.05% 3.89x
Art News & Products 0.02% 3.44x
Hobby Vehicles 0.03% 3.34x
Grocery & Food Service 0.01% 3.18x
Parenting & Children's Activities 0.02% 3.09x
Phoenix News 3.56% 3.08x
Canada Business Cluster 0.04% 2.97x
Visa & Immigration 0.02% 2.97x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male