Dstillery Audiences

CHIPOTLE

Audience Size: 3.2 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.77% 1.91x
New York Trip Planners 2.58% 1.91x
Miami Heat Fans 0.03% 1.82x
Real Estate Decision Makers 4.09% 1.81x
Online Grocery Shoppers 4.65% 1.79x
Venture Capitalists 1.54% 1.79x
SEO Specialists 1.38% 1.72x
Last Minute Travelers 1.97% 1.68x
Broadway Fans 1.58% 1.67x
Shared Work Space Researchers 1.39% 1.66x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Club Monaco.

Location Composition Index
Club Monaco 0.68% 6.50x
Free People 0.16% 4.87x
Banana Republic 2.48% 4.84x
The North Face 1.24% 4.81x
Patagonia 0.28% 4.67x
Lululemon 0.33% 4.56x
Michael Kors 0.52% 4.40x
J. Crew 1.73% 4.05x
REI 1.88% 4.03x
Brooks Brothers 1.75% 3.79x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.97% 3.25x
NYC Tourist Attractions 1.79% 3.14x
New York City Education & News Cluster 1.39% 3.11x
London Tourism & Events 0.04% 2.55x
Philanthropy - Nonprofits 0.09% 2.43x
LGBTQ Advocacy 1.05% 2.40x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 2.28x
Institutional Investing 0.10% 2.25x
Marketing Professionals 0.40% 2.11x
Washington & Northern Virginia 1.50% 2.10x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999