Dstillery Audiences

CHIPOTLE

Audience Size: 5.5 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.35% 1.84x
Ballet Enthusiasts 3.45% 1.77x
Los Angeles Mass Transit Commuters 4.01% 1.71x
Real Estate Decision Makers 3.30% 1.69x
Burger Enthusiast 2.17% 1.68x
Online Grocery Shoppers 3.65% 1.68x
Los Angeles Trip Planners 3.62% 1.62x
Las Vegas Nightlife Researchers 3.85% 1.60x
Opera Enthusiasts 2.83% 1.59x
New York Trip Planners 3.13% 1.59x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.26% 10.94x
Supreme 0.22% 9.55x
Topshop 0.81% 9.39x
Calvin Klein 0.72% 8.48x
Uniqlo 2.73% 8.40x
Club Monaco 2.04% 8.33x
Joe's Jeans 0.39% 8.14x
American Apparel 4.58% 7.66x
Zara 3.62% 7.61x
The North Face 2.92% 7.52x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.03% 2.61x
New York City Education & News Cluster 0.89% 2.49x
Franco-African Cluster 0.03% 2.39x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 2.39x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.39x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.34x
NYC Tourist Attractions 1.21% 2.31x
New York City Real Estate Research Cluster 0.92% 2.28x
Institutional Investing 0.14% 2.26x
Italy Cluster 0.03% 2.16x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male