Dstillery Audiences

CHIPOTLE

Audience Size: 4.9 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.30% 2.15x
Ballet Enthusiasts 3.21% 2.06x
New York Trip Planners 3.13% 1.99x
Online Grocery Shoppers 5.52% 1.80x
Restaurant Menu Researchers 2.44% 1.77x
Broadway Fans 2.23% 1.77x
Real Estate Decision Makers 4.97% 1.72x
Venture Capitalists 2.28% 1.71x
SEO Specialists 2.34% 1.71x
Last Minute Travelers 2.36% 1.66x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.18% 17.30x
Supreme 0.28% 10.31x
Talbots 6.40% 10.30x
Hugo Boss 2.56% 10.18x
Club Monaco 1.18% 9.78x
Levi Strauss 1.20% 9.14x
Uniqlo 1.27% 8.55x
American Apparel 3.12% 8.45x
Zara 2.57% 8.43x
Intermix 0.81% 8.33x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.34% 3.33x
New York City Education & News Cluster 1.56% 3.21x
NYC Tourist Attractions 1.96% 2.91x
Italy Cluster 0.03% 2.87x
Parenting & Nutrition 0.02% 2.87x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 2.80x
Illinois Education 0.15% 2.38x
LGBTQ Advocacy 1.11% 2.34x
Environmental Conservation 0.00% 2.33x
Fashion & Cosmetics 0.01% 2.23x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male