Dstillery Audiences

CHIPOTLE

Audience Size: 456.6 Thousand Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 456.6 thousand unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 3.41% 2.00x
Ohio County and Local Fair Visitors 5.68% 1.80x
Career Focused Individuals 2.23% 1.75x
Healthy Eaters 2.05% 1.69x
Acura Vehicle Shoppers 3.41% 1.69x
Credit Card Researchers 2.62% 1.69x
Job Seekers 2.10% 1.68x
Toyota Vehicle Shopper 3.41% 1.68x
Weight Loss Researchers 2.36% 1.67x
Foot Pain Sufferers 2.45% 1.67x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.03% 22.70x
Topshop 0.07% 11.18x
Joe's Jeans 0.06% 10.25x
Lorna Jane 0.23% 9.77x
Supreme 0.01% 9.06x
Calvin Klein 0.17% 8.79x
The North Face 1.15% 8.55x
Uniqlo 0.47% 8.49x
Urban Outfitters 1.82% 8.49x
American Apparel 1.03% 8.41x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.08% 5.79x
Ohio Universities 1.09% 4.23x
Online Media Converters 0.05% 4.01x
Music Education 0.09% 3.76x
Reproductive Health 0.03% 3.61x
Auto Tires & Parts Repair Researchers 0.09% 3.61x
Pet Forums 0.44% 3.59x
Quebec Vacations 0.06% 3.55x
Promo Codes 0.12% 3.33x
Internet Radio 0.09% 3.16x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female