Dstillery Audiences

CHIPOTLE

Audience Size: 5.5 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.54% 1.76x
Ballet Enthusiasts 2.40% 1.68x
Online Grocery Shoppers 2.70% 1.68x
Venture Capitalists 1.86% 1.55x
Mens Business Clothes Shoppers 2.04% 1.55x
New York Trip Planners 2.56% 1.55x
Real Estate Decision Makers 2.93% 1.54x
Broadway Fans 1.89% 1.54x
Restaurant Menu Researchers 1.85% 1.49x
Chicago Trip Planners 2.12% 1.48x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.24% 16.35x
Supreme 0.35% 9.93x
Levi Strauss 1.51% 9.70x
Club Monaco 1.17% 9.02x
Hugo Boss 3.73% 8.97x
Uniqlo 1.66% 8.78x
Zara 3.33% 8.75x
Topshop 0.19% 8.74x
Urban Outfitters 6.34% 8.52x
Intermix 1.03% 8.48x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.05% 2.23x
NYC Tourist Attractions 1.56% 2.18x
Italy Cluster 0.03% 2.10x
New York City Education & News Cluster 0.98% 2.02x
Illinois Education 0.13% 2.00x
Ohio Universities 0.46% 1.97x
Drawing & Animation 0.02% 1.91x
Law School Research Cluster 0.07% 1.90x
Institutional Investing 0.16% 1.90x
London Tourism 0.04% 1.88x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male