Dstillery Audiences

CHIPOTLE

Audience Size: 1.4 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.76% 1.61x
Cleveland Indians Fans 3.52% 1.57x
Beard Care Shoppers 2.91% 1.47x
T-Mobile Customers 0.07% 1.44x
Cininnati Reds Fans 3.40% 1.41x
Certified Events Professionals 3.68% 1.40x
E-cycling Enthusiasts 2.82% 1.39x
Ohio State Buckeyes Fans 3.23% 1.39x
French Language Learners 3.35% 1.38x
Professional Lacrosse Fans 4.14% 1.38x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.03% 22.40x
Calvin Klein 0.12% 7.23x
Lorna Jane 0.23% 6.05x
Urban Outfitters 1.17% 5.38x
American Apparel 0.60% 5.35x
The North Face 0.63% 5.28x
Club Monaco 0.22% 5.14x
Joe's Jeans 0.05% 4.71x
Armani 0.46% 4.59x
Uniqlo 0.27% 4.54x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.08% 4.82x
Malaya 0.05% 4.21x
Germany Cluster 0.03% 3.63x
Reproductive Health 0.03% 3.61x
Dermatology 0.02% 3.56x
Horse Racing 0.04% 3.51x
Retail Industry News 0.02% 3.43x
Meeting Planning & Hotels 0.02% 3.43x
Custom Gifts 0.02% 3.31x
Mobile Industry Information 0.08% 3.01x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male