Dstillery Audiences

CHIPOTLE

Audience Size: 2.1 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.27x
Telemedicine Content Readers 0.04% 2.13x
Amazon Prime Movie Subscribers 0.08% 1.88x
Ohio County and Local Fair Visitors 5.40% 1.78x
Cleveland Indians Fans 4.00% 1.73x
Cininnati Reds Fans 4.28% 1.68x
Cleveland Cavaliers Fans 2.96% 1.66x
Cincinnati Bengals Fans 3.50% 1.63x
Tokyo Trip Planners 2.17% 1.63x
Denver Trip Planners 3.39% 1.61x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.15% 17.65x
Calvin Klein 0.37% 9.70x
Supreme 0.09% 9.67x
Topshop 0.22% 9.39x
Uniqlo 1.29% 9.37x
Club Monaco 0.94% 9.26x
The North Face 1.79% 9.15x
Zara 2.02% 8.59x
American Apparel 2.41% 8.51x
Joe's Jeans 0.12% 8.36x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Franchising.

Content Affinity Composition Index
Franchising 0.04% 7.63x
Men's Dress Shirt Shopping 0.06% 3.99x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.94x
Turkey & Iran Cluster 0.05% 3.56x
Chemicals 0.02% 3.48x
Greece Cluster 0.03% 3.11x
Cigars 0.03% 3.06x
Cosmetics Business 0.02% 3.03x
France Online Music & Quiz Content Cluster 0.04% 2.96x
Professional Audio Visual 0.03% 2.96x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male