Dstillery Audiences

CHIPOTLE

Audience Size: 3.9 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.27x
Burger Enthusiast 0.06% 1.87x
New York City Events Researchers 3.03% 1.78x
Cleveland Indians Fans 3.60% 1.69x
Ballet Enthusiasts 2.94% 1.63x
Online Grocery Shoppers 3.34% 1.61x
Ohio County and Local Fair Visitors 3.73% 1.58x
Real Estate Decision Makers 2.90% 1.58x
New York Trip Planners 2.97% 1.57x
Las Vegas Nightlife Researchers 3.54% 1.54x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.25% 15.04x
Topshop 0.55% 10.45x
Supreme 0.18% 10.25x
Joe's Jeans 0.29% 9.65x
Uniqlo 2.41% 9.62x
Calvin Klein 0.66% 9.59x
Club Monaco 1.74% 9.45x
The North Face 2.83% 8.80x
American Apparel 4.02% 8.71x
Zara 3.42% 8.71x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Law School Research Cluster.

Content Affinity Composition Index
Law School Research Cluster 0.04% 4.26x
Franchising 0.03% 3.10x
Home Improvement Contractor 0.02% 2.85x
New York City Education & News Cluster 0.71% 2.66x
New York City Real Estate Research Cluster 1.02% 2.48x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.41x
Men's Dress Shirt Shopping 0.07% 2.40x
NYC Tourist Attractions 0.89% 2.36x
Ohio Universities 0.71% 2.35x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.34x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male