Dstillery Audiences

CHIPOTLE

Audience Size: 3.5 Million Devices

Explore the Chipotle Audience

Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Chipotle audience.

Dstillery Crafted Audiences

INTERESTS

The Chipotle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chipotle audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 1.90% 1.62x
Ohio County and Local Fair Visitors 3.67% 1.56x
Cleveland Indians Fans 2.79% 1.52x
Thrift Store Shoppers 1.53% 1.48x
Denver Trip Planners 2.26% 1.48x
France Trip Planners 2.43% 1.48x
Fast Fashion Shoppers 2.18% 1.45x
Chicago Trip Planners 2.72% 1.45x
T-Mobile Customers 0.07% 1.44x
College Aspirants 2.39% 1.43x
Composition Percentage: The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chipotle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.

Location Composition Index
Everlane 0.04% 5.79x
Supreme 0.02% 4.55x
Lorna Jane 0.77% 4.28x
Calvin Klein 0.27% 3.78x
Urban Outfitters 3.69% 3.62x
Topshop 0.13% 3.61x
Joe's Jeans 0.16% 3.59x
Bonobos 0.98% 3.56x
American Apparel 1.85% 3.50x
Johnston and Murphy 0.01% 3.47x
Composition Percentage: The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chipotle audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 0.01% 5.40x
International Development & Health 0.01% 3.76x
Car Keys, Locks & Remotes 0.01% 3.74x
Startup Investment 0.03% 3.24x
Romanian News 0.02% 2.88x
MBA Education 0.02% 2.65x
Home Furnishings 0.02% 2.65x
Custom Printing 0.03% 2.56x
NYC Tourist Attractions 0.17% 2.45x
Ohio Universities 0.39% 2.28x
Composition Percentage: The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male