Explore the Chipotle Audience
Below you'll find more information about the Chipotle audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Chipotle audience.
INTERESTS
The Chipotle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chipotle audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.35% | 1.84x |
| Ballet Enthusiasts | 3.45% | 1.77x |
| Los Angeles Mass Transit Commuters | 4.01% | 1.71x |
| Real Estate Decision Makers | 3.30% | 1.69x |
| Burger Enthusiast | 2.17% | 1.68x |
| Online Grocery Shoppers | 3.65% | 1.68x |
| Los Angeles Trip Planners | 3.62% | 1.62x |
| Las Vegas Nightlife Researchers | 3.85% | 1.60x |
| Opera Enthusiasts | 2.83% | 1.59x |
| New York Trip Planners | 3.13% | 1.59x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Interest attribute.
Index: A comparison of the Chipotle audience to the internet population.
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APPAREL RETAILERS
The Chipotle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chipotle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 10.94x |
| Supreme | 0.22% | 9.55x |
| Topshop | 0.81% | 9.39x |
| Calvin Klein | 0.72% | 8.48x |
| Uniqlo | 2.73% | 8.40x |
| Club Monaco | 2.04% | 8.33x |
| Joe's Jeans | 0.39% | 8.14x |
| American Apparel | 4.58% | 7.66x |
| Zara | 3.62% | 7.61x |
| The North Face | 2.92% | 7.52x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Location attribute.
Index: A comparison of the Chipotle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chipotle audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.03% | 2.61x |
| New York City Education & News Cluster | 0.89% | 2.49x |
| Franco-African Cluster | 0.03% | 2.39x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.08% | 2.39x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.39x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.34x |
| NYC Tourist Attractions | 1.21% | 2.31x |
| New York City Real Estate Research Cluster | 0.92% | 2.28x |
| Institutional Investing | 0.14% | 2.26x |
| Italy Cluster | 0.03% | 2.16x |
Composition Percentage:
The overlap percentage between the Chipotle audience and the Content Affinity attribute.
Index: A comparison of the Chipotle audience to the internet population.
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DEMOGRAPHICS
The Chipotle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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