Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 307.6 thousand unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.17% | 1.88x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| North Midwest State Fair Visitors | 5.20% | 1.78x |
| Tractor Shoppers | 4.62% | 1.78x |
| Hunters | 4.91% | 1.73x |
| Jeep Vehicle Shoppers | 4.08% | 1.67x |
| Iowa County and Local Fair Visitors | 4.72% | 1.62x |
| Ebay Shoppers | 2.97% | 1.61x |
| Outdoors Enthusiasts | 4.52% | 1.57x |
| Truck Shoppers | 4.33% | 1.57x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 6.34x |
| Levi Strauss | 0.01% | 5.40x |
| Maurices | 5.12% | 4.65x |
| Carhartt | 29.56% | 3.82x |
| LL Bean | 0.20% | 3.73x |
| Buckle | 2.52% | 3.24x |
| Eddie Bauer | 0.82% | 3.04x |
| Belk | 0.75% | 2.99x |
| Express Outlets | 0.30% | 2.97x |
| Lululemon | 0.65% | 2.95x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Hobby Vehicles.
| Content Affinity | Composition | Index |
| Hobby Vehicles | 0.11% | 3.88x |
| Cakes & Sweets | 0.11% | 3.68x |
| Canada Culture and Tourism | 0.07% | 3.67x |
| African-American Hair | 0.10% | 3.43x |
| Motorsports | 0.12% | 3.34x |
| Work Productivity | 0.04% | 3.18x |
| Antiques & Auctions | 0.29% | 3.14x |
| Painting & Renovation | 0.15% | 3.06x |
| Power Tools | 0.29% | 2.94x |
| Calendar & Holidays | 0.24% | 2.76x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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