Dstillery Audiences

CHRYSLER

Audience Size: 2.9 Million Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.51% 1.59x
Wisconsin County and Local Fair Visitors 3.78% 1.56x
Iowa County and Local Fair Visitors 3.40% 1.54x
Ohio County and Local Fair Visitors 3.54% 1.53x
Mowing Equipment Shoppers 2.72% 1.44x
North Midwest State Fair Visitors 3.19% 1.44x
Xtreme Sports Fans 2.97% 1.43x
Dodge Vehicle Shoppers 3.17% 1.42x
Farming Simulator Video Game Fans 3.24% 1.40x
Diesel Vehicle Shoppers 3.06% 1.39x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.

Location Composition Index
Carhartt 0.45% 4.24x
Express Outlets 0.74% 3.95x
Buckle 3.87% 3.94x
Eddie Bauer 1.66% 3.89x
Belk 0.84% 3.87x
Dressbarn 3.28% 3.82x
Lane Bryant 3.39% 3.75x
LL Bean 0.39% 3.70x
Columbia 0.96% 3.69x
Charlotte Russe 2.69% 3.63x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 3.89x
Environmentally Friendly Cars 0.02% 3.79x
Flags & Trump 0.01% 2.38x
Local & Travel England - Northern England 0.02% 2.17x
Wisconsin Travel & Tourism Cluster 1.23% 1.77x
Farming & Agriculture 0.19% 1.74x
Fire Fighting 0.10% 1.71x
Bowling 0.14% 1.68x
Wisconsin Universities 1.03% 1.67x
South Dakota Cluster 0.55% 1.67x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female