Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.40% | 1.72x |
| Green Bay Packers Fans | 2.11% | 1.64x |
| Mowing Equipment Shoppers | 1.85% | 1.63x |
| Dodge Vehicle Shoppers | 2.17% | 1.63x |
| Xtreme Sports Fans | 1.90% | 1.59x |
| Hunters | 2.12% | 1.56x |
| Diesel Vehicle Shoppers | 2.02% | 1.54x |
| Truck Shoppers | 2.07% | 1.53x |
| Black Friday Deal Shoppers | 1.93% | 1.50x |
| Quads and ATV Enthusiasts | 2.16% | 1.50x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 7.47% | 5.53x |
| Belk | 1.01% | 4.57x |
| Express Outlets | 0.62% | 4.44x |
| Dressbarn | 3.29% | 4.32x |
| Buckle | 2.69% | 4.09x |
| Eddie Bauer | 1.28% | 4.07x |
| Lane Bryant | 3.51% | 4.07x |
| Columbia | 0.88% | 4.02x |
| Gymboree | 2.18% | 3.99x |
| Mens Wearhouse | 6.39% | 3.95x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.67x |
| Parenting & Nutrition | 0.01% | 3.11x |
| Fire Fighting | 0.15% | 2.74x |
| Farming & Agriculture | 0.27% | 2.41x |
| Scuba Diving | 0.04% | 2.28x |
| Credit Unions & Consumer Protection | 0.04% | 2.22x |
| General Interest | 0.03% | 2.18x |
| Quinceanera Planning | 0.01% | 2.16x |
| Wisconsin Universities | 1.25% | 2.14x |
| Wisconsin Travel & Tourism Cluster | 1.20% | 2.01x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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