Dstillery Audiences

CHRYSLER

Audience Size: 2.8 Million Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.90% 1.66x
Quads and ATV Enthusiasts 1.96% 1.56x
Xtreme Sports Fans 1.62% 1.55x
Truck Shoppers 1.92% 1.50x
RV Owners and Upgraders 1.66% 1.48x
RV Shoppers 1.73% 1.48x
Dodge Vehicle Shoppers 1.68% 1.48x
Hunters 1.66% 1.45x
Green Bay Packers Fans 1.51% 1.44x
Farming Simulator Video Game Fans 1.65% 1.43x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.

Location Composition Index
Carhartt 12.41% 5.76x
Belk 1.27% 5.58x
Express Outlets 0.49% 5.24x
Dressbarn 3.23% 4.98x
Gymboree 2.07% 4.98x
Aeropostale 2.18% 4.97x
Eddie Bauer 1.08% 4.76x
Columbia 0.83% 4.73x
American Eagle Outfitters 3.66% 4.66x
Lane Bryant 3.56% 4.62x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Car Forums.

Content Affinity Composition Index
Car Forums 2.08% 1.35x
Michigan Cluster 1.59% 1.31x
Car Information 2.92% 1.23x
Phone & Business Information Searchers 4.22% 1.10x
Big Box Retail 4.96% 1.08x
Plants & Gardening 1.72% 1.08x
Food Blogs 4.95% 1.06x
Appliances & Reviews 3.08% 1.06x
High End Real Estate Researchers 6.04% 1.05x
Assorted Topics (Humor, Gossip, Viral Media) 1.57% 1.05x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female