Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 7.67% | 3.65x |
| Ivy League College Researchers | 0.02% | 3.32x |
| Oregon County and Local Fair Visitors | 8.13% | 3.27x |
| Oregon Ducks Fans | 5.40% | 2.87x |
| Iowa County and Local Fair Visitors | 5.86% | 2.64x |
| Washington County and Local Fair Visitors | 3.95% | 1.80x |
| Portland Trail Blazers Fans | 4.09% | 1.79x |
| Montana and Idaho Trip Planners | 3.43% | 1.74x |
| Christmas Tree Shoppers | 3.46% | 1.68x |
| North West State Fair Visitors | 3.90% | 1.62x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.22% | 7.17x |
| Carhartt | 24.74% | 4.76x |
| Levi Strauss | 0.03% | 4.57x |
| Belk | 1.09% | 4.18x |
| Dressbarn | 3.04% | 4.16x |
| Eddie Bauer | 1.87% | 4.07x |
| Buckle | 4.44% | 4.05x |
| Lane Bryant | 3.45% | 4.01x |
| LL Bean | 0.45% | 3.97x |
| Charlotte Russe | 1.18% | 3.81x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.05% | 5.09x |
| Oregon News | 9.12% | 4.84x |
| Local & Travel England - Northern England | 0.03% | 3.26x |
| Marijuana | 0.11% | 2.96x |
| Greece Cluster | 0.04% | 2.76x |
| General Interest | 0.02% | 2.67x |
| Online Learning | 0.01% | 2.66x |
| Internet Radio | 0.21% | 2.43x |
| Hobby Drones & Remote-Controlled Cars | 0.11% | 2.43x |
| Missouri Travel & Outdoors Cluster | 1.56% | 2.34x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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