Dstillery Audiences

CHRYSLER

Audience Size: 2.1 Million Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.61% 1.55x
Hunters 1.85% 1.53x
Mowing Equipment Shoppers 1.31% 1.52x
Xtreme Sports Fans 1.62% 1.49x
Quads and ATV Enthusiasts 1.84% 1.49x
Dodge Vehicle Shoppers 1.76% 1.49x
Black Friday Deal Shoppers 1.73% 1.47x
Truck Shoppers 1.69% 1.44x
Outdoors Enthusiasts 1.71% 1.43x
Budget Wireless Shoppers 1.42% 1.43x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Belk.

Location Composition Index
Belk 1.25% 5.55x
Express Outlets 0.30% 5.47x
Carhartt 14.45% 5.37x
Dressbarn 2.84% 5.13x
Hollister 1.30% 5.09x
Gymboree 2.06% 5.04x
Columbia 0.66% 5.03x
Aeropostale 2.13% 4.90x
Eddie Bauer 0.85% 4.88x
Zumiez 2.08% 4.88x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.21x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 2.25x
Texas Off-Roading 0.01% 2.20x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.17x
West Virginia News 0.48% 1.96x
Farming & Agriculture 0.16% 1.93x
General Interest 0.02% 1.92x
Fire Fighting 0.08% 1.88x
Motorsports 0.12% 1.87x
Arkansas News 0.52% 1.86x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female