Dstillery Audiences

CHRYSLER

Audience Size: 883.1 Thousand Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 883.1 thousand unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.50% 1.65x
Xtreme Sports Fans 1.53% 1.61x
Dodge Vehicle Shoppers 1.57% 1.50x
Hunters 1.57% 1.48x
Quads and ATV Enthusiasts 1.62% 1.47x
RV Shoppers 1.34% 1.45x
Truck Shoppers 1.45% 1.44x
RV Owners and Upgraders 1.39% 1.39x
Truck Drivers 1.14% 1.38x
Outdoors Enthusiasts 1.41% 1.38x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.

Location Composition Index
Carhartt 9.01% 5.45x
Belk 0.75% 5.21x
Dressbarn 1.53% 5.12x
Hollister 0.64% 5.08x
Eddie Bauer 0.47% 4.99x
Zumiez 1.16% 4.94x
Express 0.91% 4.90x
Journeys 1.04% 4.90x
Saint Laurent Paris 0.27% 4.77x
Aeropostale 1.32% 4.74x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.16% 2.02x
West Virginia News 0.42% 1.84x
Illinois College Sports 0.04% 1.72x
Comedy Content 0.04% 1.70x
Illinois Education 0.09% 1.63x
Fire Fighting 0.07% 1.62x
Wisconsin Universities 0.63% 1.61x
Arkansas News 0.44% 1.59x
Illinois News 0.64% 1.57x
Missouri Travel & Outdoors Cluster 0.50% 1.57x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female