Dstillery Audiences

CHRYSLER

Audience Size: 2.3 Million Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.25% 1.78x
Wisconsin County and Local Fair Visitors 3.77% 1.64x
Iowa County and Local Fair Visitors 3.49% 1.64x
Xtreme Sports Fans 2.83% 1.59x
Mowing Equipment Shoppers 2.65% 1.57x
North Midwest State Fair Visitors 3.42% 1.57x
Hunters 3.26% 1.55x
Muscle Car Shoppers 3.30% 1.55x
Diesel Vehicle Shoppers 3.14% 1.54x
Quads and ATV Enthusiasts 3.16% 1.52x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.

Location Composition Index
Carhartt 21.03% 4.71x
LL Bean 0.52% 4.09x
Dressbarn 3.48% 4.08x
Eddie Bauer 2.15% 4.04x
Belk 1.13% 4.00x
Buckle 4.79% 4.00x
Lane Bryant 3.83% 3.97x
Express Outlets 0.82% 3.86x
Charlotte Russe 2.03% 3.84x
Levi Strauss 0.39% 3.79x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 3.12x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 3.04x
Romanian News 0.03% 2.96x
Credit Unions & Consumer Protection 0.02% 2.51x
Online Learning 0.01% 2.45x
Higher-End Fashion Brands 0.05% 2.39x
Franco-African Cluster 0.02% 2.39x
Survival Guides 0.02% 2.37x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 2.34x
Franchising 0.03% 2.33x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female