Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.04% | 3.37x |
| Chloroquine Information Researchers | 0.03% | 1.85x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| Small Business Administration Cares Act Researchers | 0.04% | 1.71x |
| North Midwest State Fair Visitors | 4.45% | 1.66x |
| Iowa County and Local Fair Visitors | 4.60% | 1.63x |
| Hunters | 4.31% | 1.54x |
| Pontoon Boat Researchers | 4.07% | 1.52x |
| Tractor Shoppers | 3.75% | 1.50x |
| Budget Wireless Shoppers | 3.84% | 1.50x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.84% | 7.34x |
| Carhartt | 28.54% | 4.67x |
| Dressbarn | 1.97% | 3.66x |
| Belk | 0.72% | 3.59x |
| Buckle | 2.81% | 3.54x |
| Levi Strauss | 0.01% | 3.53x |
| Eddie Bauer | 1.11% | 3.49x |
| Lane Bryant | 2.26% | 3.47x |
| LL Bean | 0.25% | 3.28x |
| Talbots | 1.64% | 3.26x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.03% | 3.08x |
| Electronic Cabling | 0.05% | 2.94x |
| Franco-African Cluster | 0.03% | 2.85x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 2.82x |
| Social & Demographic Trends | 0.04% | 2.60x |
| Professional Audio Visual | 0.03% | 2.57x |
| Canada Tourism Research Cluster | 0.10% | 2.53x |
| Local & Travel England - Northern England | 0.03% | 2.53x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.41x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 2.36x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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