Dstillery Audiences

CHRYSLER

Audience Size: 2.6 Million Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.63% 1.58x
Wisconsin County and Local Fair Visitors 3.58% 1.52x
Tractor Shoppers 2.93% 1.50x
Dodge Vehicle Shoppers 3.16% 1.50x
Outdoors Enthusiasts 3.08% 1.49x
Iowa County and Local Fair Visitors 3.29% 1.48x
Xtreme Sports Fans 2.88% 1.45x
Archery Enthusiasts 2.63% 1.44x
Pontoon Boat Researchers 2.83% 1.44x
Hunters 3.01% 1.43x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.

Location Composition Index
Carhartt 17.34% 4.75x
LL Bean 0.57% 4.26x
Dressbarn 3.86% 4.12x
Buckle 5.06% 4.07x
Lane Bryant 4.13% 4.06x
Eddie Bauer 2.29% 4.05x
Levi Strauss 0.82% 4.03x
Belk 1.17% 4.00x
Express Outlets 0.91% 3.92x
Charlotte Russe 2.70% 3.89x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.04% 2.94x
Chat Rooms 0.04% 2.68x
Credit Unions & Consumer Protection 0.02% 2.47x
Texas Off-Roading 0.01% 2.40x
Online Learning 0.02% 2.39x
Homeschooling 0.04% 2.20x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.08x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.05x
Holiday Gifts 0.07% 2.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 1.99x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female