Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.09% | 1.80x |
| Restaurant Supply Shoppers | 0.15% | 1.73x |
| Kansas City Trip Planners | 4.39% | 1.66x |
| North Midwest State Fair Visitors | 4.38% | 1.65x |
| Iowa County and Local Fair Visitors | 4.19% | 1.62x |
| Snowmobile Enthusiasts | 3.80% | 1.59x |
| Big 12 Fans | 2.82% | 1.50x |
| Tractor Shoppers | 2.58% | 1.49x |
| T-Mobile Customers | 0.07% | 1.49x |
| Seasonal Recipe Blog Readers | 1.62% | 1.48x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.87x |
| Maurices | 9.72% | 4.13x |
| Carhartt | 36.89% | 3.47x |
| Buckle | 5.02% | 3.07x |
| Belk | 1.51% | 3.03x |
| Dressbarn | 3.02% | 2.81x |
| Lane Bryant | 3.65% | 2.75x |
| Mens Wearhouse | 5.43% | 2.70x |
| Columbia | 0.37% | 2.69x |
| American Eagle Outfitters | 3.50% | 2.67x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.03% | 3.99x |
| Turkey & Iran Cluster | 0.02% | 3.72x |
| National Parks | 0.02% | 3.47x |
| Lacrosse College Athletics | 0.03% | 3.40x |
| Promo Codes | 0.06% | 3.24x |
| Startup Investment | 0.04% | 3.20x |
| Canada Culture and Tourism | 0.03% | 3.11x |
| Medical & Pharmaceutical Scholarship | 0.03% | 3.08x |
| Sewing, Embroidery & Quilting | 0.14% | 3.03x |
| Beach Vacations | 0.02% | 3.00x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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