Dstillery Audiences

CHRYSLER

Audience Size: 2.9 Million Devices

Explore the Chrysler Audience

Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chrysler audience.

Dstillery Crafted Audiences

INTERESTS

The Chrysler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chrysler audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.40% 1.72x
Green Bay Packers Fans 2.11% 1.64x
Mowing Equipment Shoppers 1.85% 1.63x
Dodge Vehicle Shoppers 2.17% 1.63x
Xtreme Sports Fans 1.90% 1.59x
Hunters 2.12% 1.56x
Diesel Vehicle Shoppers 2.02% 1.54x
Truck Shoppers 2.07% 1.53x
Black Friday Deal Shoppers 1.93% 1.50x
Quads and ATV Enthusiasts 2.16% 1.50x
Composition Percentage: The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chrysler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chrysler audience is Carhartt.

Location Composition Index
Carhartt 7.47% 5.53x
Belk 1.01% 4.57x
Express Outlets 0.62% 4.44x
Dressbarn 3.29% 4.32x
Buckle 2.69% 4.09x
Eddie Bauer 1.28% 4.07x
Lane Bryant 3.51% 4.07x
Columbia 0.88% 4.02x
Gymboree 2.18% 3.99x
Mens Wearhouse 6.39% 3.95x
Composition Percentage: The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chrysler audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.67x
Parenting & Nutrition 0.01% 3.11x
Fire Fighting 0.15% 2.74x
Farming & Agriculture 0.27% 2.41x
Scuba Diving 0.04% 2.28x
Credit Unions & Consumer Protection 0.04% 2.22x
General Interest 0.03% 2.18x
Quinceanera Planning 0.01% 2.16x
Wisconsin Universities 1.25% 2.14x
Wisconsin Travel & Tourism Cluster 1.20% 2.01x
Composition Percentage: The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chrysler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female