Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 766.6 thousand unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.09% | 1.80x |
| Iowa County and Local Fair Visitors | 4.75% | 1.66x |
| Full Size Pickup Auto Intenders | 1.52% | 1.65x |
| Tractor Shoppers | 4.24% | 1.65x |
| Xtreme Sports Fans | 3.94% | 1.54x |
| Kansas City Trip Planners | 4.47% | 1.53x |
| Pontoon Boat Researchers | 4.29% | 1.53x |
| Hunters | 4.31% | 1.51x |
| Classic Car Shoppers | 3.92% | 1.51x |
| Snow Removal Researchers | 3.32% | 1.50x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.09% | 4.46x |
| Johnston and Murphy | 0.01% | 4.45x |
| Carhartt | 36.33% | 3.72x |
| LL Bean | 0.21% | 3.41x |
| Eddie Bauer | 1.08% | 3.28x |
| Buckle | 2.54% | 3.27x |
| Express Outlets | 0.39% | 2.96x |
| Dressbarn | 1.99% | 2.91x |
| Old Navy | 3.87% | 2.85x |
| Belk | 0.72% | 2.83x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 0.05% | 5.95x |
| Networking Marketing | 0.07% | 4.51x |
| Discount Shopping | 0.05% | 4.39x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.70x |
| Hobby Drones & Remote-Controlled Cars | 0.05% | 3.62x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.04% | 3.55x |
| Youth Educational Resources | 0.04% | 3.40x |
| Yard Structures | 0.09% | 3.18x |
| Nepal News | 0.03% | 3.15x |
| Germany Cluster | 0.03% | 3.15x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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