Explore the Chrysler Audience
Below you'll find more information about the Chrysler audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chrysler audience.
INTERESTS
The Chrysler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chrysler audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.09% | 1.80x |
| Iowa County and Local Fair Visitors | 4.78% | 1.64x |
| North Midwest State Fair Visitors | 4.37% | 1.61x |
| Wisconsin County and Local Fair Visitors | 4.16% | 1.58x |
| Restaurant Supply Shoppers | 0.18% | 1.55x |
| Tractor Shoppers | 3.07% | 1.50x |
| T-Mobile Customers | 0.07% | 1.49x |
| Outdoors Enthusiasts | 3.26% | 1.48x |
| Kansas City Trip Planners | 3.97% | 1.44x |
| Meat Smokers Receipe Researchers | 1.83% | 1.42x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Interest attribute.
Index: A comparison of the Chrysler audience to the internet population.
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APPAREL RETAILERS
The Chrysler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chrysler audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.13x |
| Maurices | 12.26% | 2.62x |
| Carhartt | 44.37% | 2.20x |
| Belk | 2.07% | 1.98x |
| Buckle | 6.55% | 1.93x |
| LL Bean | 0.42% | 1.92x |
| Eddie Bauer | 2.37% | 1.87x |
| Dressbarn | 4.35% | 1.85x |
| American Eagle Outfitters | 4.95% | 1.80x |
| Express Outlets | 0.91% | 1.77x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Location attribute.
Index: A comparison of the Chrysler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chrysler audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.04% | 4.47x |
| Car Keys, Locks & Remotes | 0.02% | 3.58x |
| Germany Cluster | 0.02% | 3.23x |
| France Online Music & Quiz Content Cluster | 0.02% | 3.20x |
| Auto Body Upkeep & Repair Researchers | 0.02% | 2.88x |
| Paleo & Keto Diet Enthusiasts | 0.04% | 2.88x |
| Survival Guides | 0.02% | 2.71x |
| Custom Printing | 0.03% | 2.57x |
| Science Education & Academia | 0.02% | 2.55x |
| College Greek Life | 0.03% | 2.37x |
Composition Percentage:
The overlap percentage between the Chrysler audience and the Content Affinity attribute.
Index: A comparison of the Chrysler audience to the internet population.
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DEMOGRAPHICS
The Chrysler audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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