Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.04% | 1.91x |
| Texas AM Aggies Fans | 2.16% | 1.79x |
| Texas Energy Providers | 2.42% | 1.71x |
| Houston Astros Fans | 1.89% | 1.64x |
| Texas Trip Planners | 2.71% | 1.63x |
| Southern Central Voters | 1.92% | 1.62x |
| Dallas Cowboys Fans | 2.22% | 1.62x |
| Houston Activity Researchers | 1.90% | 1.57x |
| Billiards Enthusiasts | 2.15% | 1.49x |
| Dallas Mavericks Fans | 1.70% | 1.47x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 5.12% | 13.66x |
| Hollister | 6.14% | 13.46x |
| Buckle | 5.81% | 12.40x |
| Eddie Bauer | 3.12% | 12.32x |
| Journeys | 7.54% | 11.87x |
| Abercrombie & Fitch | 5.90% | 11.64x |
| Zumiez | 8.20% | 10.96x |
| Forever 21 | 8.34% | 10.62x |
| Aeropostale | 4.56% | 10.31x |
| Gymboree | 4.30% | 9.95x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 2.99x |
| Texas News Cluster | 1.46% | 2.59x |
| Northern Texas Cluster | 1.17% | 2.27x |
| Austin Cluster | 1.16% | 2.26x |
| East Texas Cluster | 0.40% | 2.19x |
| Texas Media | 2.72% | 2.15x |
| Texas University Athletics | 1.04% | 2.11x |
| K-Pop | 0.30% | 2.06x |
| Texas News | 1.32% | 2.06x |
| Canada Business Cluster | 0.07% | 2.02x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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