Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 126.5 thousand unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 3.89% | 2.53x |
| Restaurant Supply Shoppers | 0.50% | 2.37x |
| Texas Longhorn Fans | 5.40% | 2.33x |
| Burger Enthusiast | 4.25% | 2.29x |
| Houston Astros Fans | 4.39% | 2.11x |
| Houston Trip Planners | 5.69% | 2.11x |
| Texas AM Aggies Fans | 4.61% | 2.07x |
| Texas County and Local Fair Visitors | 5.12% | 2.04x |
| Houston Texans Fans | 3.82% | 1.99x |
| Texas State Fairs | 5.19% | 1.96x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 15.57x |
| Hollister | 7.36% | 13.04x |
| Charlotte Russe | 0.72% | 10.05x |
| Aeropostale | 7.87% | 9.63x |
| Zumiez | 6.75% | 9.47x |
| Express | 8.66% | 9.24x |
| Ann Taylor | 1.21% | 9.19x |
| Buckle | 8.06% | 9.13x |
| Gymboree | 5.96% | 8.94x |
| Journeys | 11.72% | 8.78x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 0.22% | 5.77x |
| India Cluster | 0.29% | 4.17x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.36% | 4.00x |
| Mail Order Food | 0.13% | 3.96x |
| Auto Tires & Parts Repair Researchers | 0.12% | 3.80x |
| Custom Printing | 0.14% | 3.70x |
| African-American Hair | 0.16% | 3.66x |
| Mobile Industry Information | 0.14% | 3.46x |
| Pakistan Cluster | 0.22% | 3.32x |
| Caribbean Vacation | 0.23% | 3.28x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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