Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 490.1 thousand unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.45% | 2.54x |
| Texas Energy Providers | 2.51% | 2.37x |
| Texas Trip Planners | 3.15% | 2.17x |
| Austin Trip Planners | 2.58% | 2.11x |
| Texas AM Aggies Fans | 2.23% | 2.06x |
| Southern Central Voters | 2.18% | 2.06x |
| Houston Activity Researchers | 1.75% | 2.00x |
| Billiards Enthusiasts | 2.40% | 1.94x |
| Houston Astros Fans | 1.86% | 1.80x |
| Dallas Cowboys Fans | 2.11% | 1.76x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 3.97% | 22.54x |
| Eddie Bauer | 2.74% | 20.89x |
| Journeys | 4.87% | 16.50x |
| Forever 21 | 5.87% | 14.75x |
| Abercrombie & Fitch | 4.21% | 13.70x |
| Charlotte Russe | 2.76% | 13.47x |
| Zumiez | 4.24% | 13.40x |
| Michael Kors | 2.39% | 12.11x |
| Old Navy | 6.97% | 11.16x |
| Aeropostale | 4.17% | 11.01x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 2.70% | 3.44x |
| Memphis News | 0.21% | 3.31x |
| Austin Cluster | 1.25% | 3.29x |
| Texas News Cluster | 1.42% | 3.25x |
| Texas University Athletics | 1.10% | 3.24x |
| Oil & Energy | 0.26% | 3.14x |
| Tahoe & Reno Tourism | 0.54% | 2.96x |
| East Texas Cluster | 0.35% | 2.84x |
| New Mexico News | 0.88% | 2.80x |
| Texas News | 1.33% | 2.80x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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