Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 3.34% | 1.75x |
| Houston Trip Planners | 3.71% | 1.64x |
| Texas Trip Planners | 3.39% | 1.57x |
| Dallas Cowboys Fans | 3.09% | 1.55x |
| Texas Energy Providers | 3.03% | 1.53x |
| Texas State Fairs | 2.95% | 1.50x |
| Dallas Trip Planners | 2.81% | 1.42x |
| Texas AM Aggies Fans | 2.35% | 1.41x |
| Southern Central Voters | 2.31% | 1.40x |
| Billiards Enthusiasts | 2.50% | 1.33x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 9.59% | 15.05x |
| Aeropostale | 10.85% | 14.43x |
| Hollister | 8.63% | 13.67x |
| Zumiez | 14.35% | 13.19x |
| Buckle | 10.84% | 13.02x |
| Michael Kors | 8.15% | 12.53x |
| Gymboree | 8.49% | 12.45x |
| Abercrombie & Fitch | 7.33% | 12.32x |
| Express | 11.28% | 11.92x |
| Forever 21 | 9.63% | 10.70x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.54x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.85x |
| Environmental Conservation | 0.01% | 3.93x |
| Rural Living | 0.02% | 3.61x |
| Canada Online Shopping Cluster | 0.03% | 3.45x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.90x |
| As Seen On TV Products | 0.01% | 2.80x |
| Texas Sporting & Outdoors Cluster | 0.06% | 2.68x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.61x |
| Credit Unions & Consumer Protection | 0.04% | 2.50x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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