Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 811.5 thousand unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.39% | 2.45x |
| Texas Energy Providers | 2.73% | 2.23x |
| Texas Trip Planners | 3.02% | 2.01x |
| Texas AM Aggies Fans | 1.93% | 1.99x |
| Dallas Cowboys Fans | 2.52% | 1.95x |
| Austin Trip Planners | 2.70% | 1.92x |
| Houston Activity Researchers | 1.76% | 1.86x |
| Billiards Enthusiasts | 2.25% | 1.81x |
| Houston Astros Fans | 1.77% | 1.79x |
| Southern Central Voters | 1.75% | 1.71x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 5.38% | 16.67x |
| Eddie Bauer | 2.97% | 15.38x |
| Charlotte Russe | 3.89% | 13.95x |
| Buckle | 1.20% | 13.77x |
| Journeys | 6.56% | 13.45x |
| Abercrombie & Fitch | 5.43% | 12.99x |
| Forever 21 | 7.40% | 12.22x |
| Zumiez | 6.46% | 12.16x |
| Aeropostale | 4.83% | 11.79x |
| Michael Kors | 3.10% | 11.04x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 2.74% | 2.90x |
| Career Cluster A | 3.50% | 1.17x |
| Healthcare - Dermatology & Aging | 2.25% | 1.12x |
| Latest Sports News | 3.32% | 1.12x |
| Hip-Hop Enthusiast | 2.53% | 1.10x |
| High End Real Estate Researchers | 5.79% | 1.09x |
| Finance & Accounting Cluster | 2.12% | 1.08x |
| Appliances & Reviews | 2.96% | 1.08x |
| Furniture Shopping | 1.84% | 1.07x |
| Discount Travel | 8.38% | 1.07x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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