Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.10% | 2.11x |
| Texas County and Local Fair Visitors | 4.79% | 2.08x |
| Texas Trip Planners | 4.81% | 2.00x |
| Texas State Fairs | 4.63% | 1.89x |
| Texas Energy Providers | 4.04% | 1.86x |
| Dallas Cowboys Fans | 4.36% | 1.85x |
| Texas AM Aggies Fans | 3.66% | 1.68x |
| Houston Astros Fans | 3.48% | 1.67x |
| Billiards Enthusiasts | 3.82% | 1.65x |
| Houston Activity Researchers | 3.00% | 1.60x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 12.03% | 13.31x |
| Charlotte Russe | 11.99% | 13.03x |
| Aeropostale | 15.35% | 12.63x |
| Zumiez | 17.70% | 12.26x |
| Abercrombie & Fitch | 6.09% | 11.64x |
| Buckle | 13.33% | 11.56x |
| Michael Kors | 11.16% | 11.11x |
| Gymboree | 11.68% | 11.11x |
| Express | 12.84% | 10.28x |
| Forever 21 | 10.14% | 9.93x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.05% | 3.76x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.35x |
| South Carolina Travel | 0.02% | 3.01x |
| Chat Rooms | 0.05% | 2.83x |
| Austin Cluster | 1.69% | 2.83x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.78x |
| Serbia & Albania Cluster | 0.06% | 2.66x |
| Beach & Intimate Wear | 0.08% | 2.65x |
| Online Learning | 0.02% | 2.62x |
| Vietnam Cluster | 0.08% | 2.61x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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