Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 5.99% | 2.79x |
| Texas County and Local Fair Visitors | 6.62% | 2.75x |
| Texas State Fairs | 6.33% | 2.56x |
| Houston Trip Planners | 5.85% | 2.51x |
| Texas Energy Providers | 5.31% | 2.41x |
| Texas Trip Planners | 5.75% | 2.33x |
| Austin Trip Planners | 4.68% | 2.33x |
| Houston Astros Fans | 4.29% | 2.27x |
| Houston Activity Researchers | 4.04% | 2.25x |
| Dallas Cowboys Fans | 5.02% | 2.15x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 13.00% | 14.79x |
| Charlotte Russe | 4.19% | 14.41x |
| Zumiez | 16.22% | 11.89x |
| Gymboree | 11.12% | 11.74x |
| Aeropostale | 13.65% | 11.39x |
| Buckle | 12.38% | 11.34x |
| Express | 15.15% | 11.18x |
| Michael Kors | 9.71% | 10.71x |
| Forever 21 | 9.03% | 10.38x |
| Abercrombie & Fitch | 0.96% | 10.32x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Oil & Energy.
| Content Affinity | Composition | Index |
| Oil & Energy | 0.49% | 5.70x |
| Roleplay & Fantasy Games | 0.15% | 5.52x |
| Cuba & Mexico Media | 0.10% | 3.90x |
| Austin Cluster | 2.97% | 3.50x |
| Texas University Athletics | 2.14% | 3.48x |
| Vaping | 0.29% | 3.44x |
| Robotics | 0.10% | 3.38x |
| Pac 12 Sports | 0.10% | 3.32x |
| East Texas Cluster | 1.22% | 3.32x |
| Home Office Products | 0.03% | 3.25x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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