Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 473.3 thousand unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 7.81% | 3.28x |
| Texas County and Local Fair Visitors | 8.41% | 3.19x |
| Texas State Fairs | 8.05% | 2.90x |
| Houston Trip Planners | 7.09% | 2.84x |
| Houston Astros Fans | 5.65% | 2.76x |
| Texas Trip Planners | 7.81% | 2.74x |
| San Antonio Spurs Fans | 5.35% | 2.65x |
| Texas AM Aggies Fans | 6.13% | 2.60x |
| Texas Energy Providers | 6.25% | 2.59x |
| Dallas Cowboys Fans | 6.55% | 2.54x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 8.68% | 16.07x |
| Johnston and Murphy | 0.02% | 13.73x |
| Zumiez | 10.76% | 12.54x |
| Express | 11.81% | 12.10x |
| Gymboree | 7.19% | 12.04x |
| Buckle | 8.45% | 11.55x |
| Charlotte Russe | 0.78% | 11.08x |
| Aeropostale | 8.51% | 11.08x |
| Journeys | 13.78% | 10.98x |
| Michael Kors | 5.88% | 10.71x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.30% | 6.32x |
| Organic Beauty & Skincare Products | 0.24% | 4.92x |
| Texas News Cluster | 3.36% | 4.59x |
| Quebec Vacations | 0.12% | 3.96x |
| Austin Cluster | 4.68% | 3.93x |
| California Universities | 0.12% | 3.82x |
| East Texas Cluster | 1.80% | 3.67x |
| Medical Supplies and Information | 0.18% | 3.61x |
| Northern Texas Cluster | 4.74% | 3.46x |
| Science Education & Academia | 0.24% | 3.41x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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