Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 337.5 thousand unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 6.77% | 2.18x |
| Texas Longhorn Fans | 5.12% | 2.15x |
| Texas Energy Providers | 5.71% | 2.14x |
| Houston Activity Researchers | 3.51% | 1.99x |
| Houston Trip Planners | 5.71% | 1.96x |
| Billiards Enthusiasts | 4.85% | 1.91x |
| Houston Astros Fans | 3.99% | 1.90x |
| Texas AM Aggies Fans | 4.30% | 1.86x |
| Dallas Cowboys Fans | 4.57% | 1.82x |
| North Midwest State Fair Visitors | 5.71% | 1.80x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 6.50% | 13.68x |
| Charlotte Russe | 0.62% | 10.79x |
| Zumiez | 5.72% | 9.73x |
| Express | 6.96% | 9.02x |
| Buckle | 6.76% | 8.94x |
| Journeys | 9.37% | 8.60x |
| Abercrombie & Fitch | 0.35% | 8.38x |
| Aeropostale | 5.38% | 8.19x |
| Gymboree | 4.37% | 7.97x |
| Coach | 2.64% | 7.71x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.14% | 5.47x |
| Beauty & Cosmetics | 0.07% | 3.94x |
| Canadian Auto | 0.10% | 3.47x |
| Home Office Products | 0.03% | 3.25x |
| Music Production | 0.28% | 3.23x |
| Credit Unions & Consumer Protection | 0.03% | 3.14x |
| Bowling | 0.07% | 3.03x |
| East Texas Cluster | 1.07% | 2.90x |
| Custom Printing | 0.07% | 2.87x |
| Community Planning & Transportation | 0.07% | 2.79x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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