Dstillery Audiences

CINNABON

Audience Size: 1.5 Million Devices

Explore the Cinnabon Audience

Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cinnabon audience.

Dstillery Crafted Audiences

INTERESTS

The Cinnabon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cinnabon audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.10% 2.11x
Texas County and Local Fair Visitors 4.79% 2.08x
Texas Trip Planners 4.81% 2.00x
Texas State Fairs 4.63% 1.89x
Texas Energy Providers 4.04% 1.86x
Dallas Cowboys Fans 4.36% 1.85x
Texas AM Aggies Fans 3.66% 1.68x
Houston Astros Fans 3.48% 1.67x
Billiards Enthusiasts 3.82% 1.65x
Houston Activity Researchers 3.00% 1.60x
Composition Percentage: The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cinnabon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.

Location Composition Index
Hollister 12.03% 13.31x
Charlotte Russe 11.99% 13.03x
Aeropostale 15.35% 12.63x
Zumiez 17.70% 12.26x
Abercrombie & Fitch 6.09% 11.64x
Buckle 13.33% 11.56x
Michael Kors 11.16% 11.11x
Gymboree 11.68% 11.11x
Express 12.84% 10.28x
Forever 21 10.14% 9.93x
Composition Percentage: The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cinnabon audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 3.76x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.35x
South Carolina Travel 0.02% 3.01x
Chat Rooms 0.05% 2.83x
Austin Cluster 1.69% 2.83x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.78x
Serbia & Albania Cluster 0.06% 2.66x
Beach & Intimate Wear 0.08% 2.65x
Online Learning 0.02% 2.62x
Vietnam Cluster 0.08% 2.61x
Composition Percentage: The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cinnabon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male