Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 833 thousand unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 3.00% | 2.41x |
| Texas County and Local Fair Visitors | 6.45% | 2.35x |
| Texas Energy Providers | 4.80% | 2.21x |
| Houston Trip Planners | 5.64% | 2.21x |
| Texas Longhorn Fans | 4.50% | 2.12x |
| Billiards Enthusiasts | 4.03% | 1.97x |
| Texas State Fairs | 5.57% | 1.97x |
| Houston Astros Fans | 3.56% | 1.96x |
| Austin Trip Planners | 4.22% | 1.93x |
| Dallas Cowboys Fans | 4.24% | 1.85x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.37x |
| Hollister | 10.01% | 5.43x |
| Zumiez | 9.29% | 4.11x |
| Buckle | 11.93% | 4.08x |
| Express | 11.53% | 3.94x |
| Aeropostale | 9.85% | 3.88x |
| Coach | 4.95% | 3.85x |
| Charlotte Russe | 0.82% | 3.82x |
| Journeys | 15.68% | 3.81x |
| Abercrombie & Fitch | 0.67% | 3.73x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.04% | 3.83x |
| Lawns & Pest Control | 0.04% | 3.72x |
| Canada Business Cluster | 0.05% | 3.57x |
| Watches Retail | 0.06% | 3.57x |
| Home Office Products | 0.03% | 3.25x |
| Credit Unions & Consumer Protection | 0.03% | 3.14x |
| Women Shoppers | 0.05% | 3.10x |
| Startup Investment | 0.05% | 3.10x |
| Texas News Cluster | 1.01% | 2.95x |
| Furniture Shopping | 0.05% | 2.90x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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