Explore the Cinnabon Audience
Below you'll find more information about the Cinnabon audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cinnabon audience.
INTERESTS
The Cinnabon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cinnabon audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.68% | 1.90x |
| Dallas Cowboys Fans | 4.19% | 1.80x |
| Houston Trip Planners | 4.60% | 1.70x |
| Houston Astros Fans | 3.70% | 1.65x |
| Texas State Fairs | 3.93% | 1.63x |
| Texas Trip Planners | 4.28% | 1.61x |
| Texas Energy Providers | 3.87% | 1.58x |
| Austin Trip Planners | 4.44% | 1.57x |
| Billiards Enthusiasts | 3.69% | 1.53x |
| Texas AM Aggies Fans | 3.50% | 1.51x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Interest attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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APPAREL RETAILERS
The Cinnabon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cinnabon audience is Hollister.
| Location | Composition | Index |
| Hollister | 14.51% | 13.61x |
| Charlotte Russe | 8.64% | 13.32x |
| Abercrombie & Fitch | 3.81% | 11.87x |
| Aeropostale | 16.33% | 11.53x |
| Zumiez | 18.47% | 11.44x |
| Buckle | 13.64% | 11.07x |
| Gymboree | 12.80% | 10.90x |
| Express | 15.83% | 10.22x |
| Michael Kors | 11.48% | 10.12x |
| The Childrens Place | 19.88% | 9.76x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Location attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cinnabon audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.03% | 4.91x |
| Local & Travel England - Northern England | 0.03% | 4.69x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.69x |
| Upstate New York State Athletics | 0.05% | 3.66x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.40x |
| Canada Shopping - General Commerce | 0.03% | 3.36x |
| Holistic Medicine | 0.07% | 3.28x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.98x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.89x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.87x |
Composition Percentage:
The overlap percentage between the Cinnabon audience and the Content Affinity attribute.
Index: A comparison of the Cinnabon audience to the internet population.
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DEMOGRAPHICS
The Cinnabon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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