Dstillery Audiences

CIRCLE K

Audience Size: 4.6 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.57% 2.16x
Phoenix Trip Planners 3.47% 2.00x
Florida Trip Planners 4.39% 1.98x
Arizona Wildcats Fans 3.43% 1.93x
South Atlantic Voters 4.45% 1.91x
Arizona Diamondbacks Fans 3.52% 1.81x
Florida County and Local Fair Visitors 5.48% 1.78x
Florida Gators Fans 4.07% 1.77x
Sprint Customers 0.04% 1.75x
Tampa and St Petersburg Trip Planners 2.94% 1.74x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.43% 4.64x
Lorna Jane 0.31% 4.50x
Belk 1.12% 4.30x
Lane Bryant 3.51% 4.08x
Express Outlets 0.74% 4.03x
Tommy Bahama 1.28% 3.92x
Joe's Jeans 0.12% 3.91x
Hollister 3.33% 3.79x
Buckle 4.11% 3.76x
Aeropostale 4.37% 3.65x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.02% 4.26x
Men's Fashion Shopping 0.02% 4.23x
Local & Travel England - North Midlands 0.01% 3.93x
Environmental Conservation 0.01% 3.45x
Phoenix News 5.37% 2.98x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.40x
Men's Dress Shirt Shopping 0.05% 2.30x
Texas News 2.95% 2.18x
Feminism 0.07% 2.17x
General Interest 0.01% 2.16x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female