Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 4.57% | 2.16x |
| Phoenix Trip Planners | 3.47% | 2.00x |
| Florida Trip Planners | 4.39% | 1.98x |
| Arizona Wildcats Fans | 3.43% | 1.93x |
| South Atlantic Voters | 4.45% | 1.91x |
| Arizona Diamondbacks Fans | 3.52% | 1.81x |
| Florida County and Local Fair Visitors | 5.48% | 1.78x |
| Florida Gators Fans | 4.07% | 1.77x |
| Sprint Customers | 0.04% | 1.75x |
| Tampa and St Petersburg Trip Planners | 2.94% | 1.74x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.43% | 4.64x |
| Lorna Jane | 0.31% | 4.50x |
| Belk | 1.12% | 4.30x |
| Lane Bryant | 3.51% | 4.08x |
| Express Outlets | 0.74% | 4.03x |
| Tommy Bahama | 1.28% | 3.92x |
| Joe's Jeans | 0.12% | 3.91x |
| Hollister | 3.33% | 3.79x |
| Buckle | 4.11% | 3.76x |
| Aeropostale | 4.37% | 3.65x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.02% | 4.26x |
| Men's Fashion Shopping | 0.02% | 4.23x |
| Local & Travel England - North Midlands | 0.01% | 3.93x |
| Environmental Conservation | 0.01% | 3.45x |
| Phoenix News | 5.37% | 2.98x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.40x |
| Men's Dress Shirt Shopping | 0.05% | 2.30x |
| Texas News | 2.95% | 2.18x |
| Feminism | 0.07% | 2.17x |
| General Interest | 0.01% | 2.16x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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