Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 3.99% | 1.80x |
| South Atlantic Voters | 3.79% | 1.73x |
| Florida Trip Planners | 3.49% | 1.72x |
| Phoenix Trip Planners | 3.14% | 1.68x |
| Florida Atlantic Coast Trip Planners | 3.59% | 1.68x |
| Arizona Wildcats Fans | 3.03% | 1.65x |
| Texas Trip Planners | 3.54% | 1.56x |
| Hard Rock Hotel & Casino Trip Planners | 3.20% | 1.54x |
| Texas County and Local Fair Visitors | 3.25% | 1.54x |
| Florida Gators Fans | 3.32% | 1.52x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.38% | 4.16x |
| Belk | 1.16% | 4.09x |
| Express Outlets | 0.84% | 3.95x |
| Lane Bryant | 3.77% | 3.91x |
| Tommy Bahama | 1.70% | 3.86x |
| Abercrombie & Fitch | 0.84% | 3.75x |
| Buckle | 4.45% | 3.71x |
| Charlotte Russe | 1.93% | 3.65x |
| Hollister | 3.67% | 3.63x |
| Joe's Jeans | 0.15% | 3.58x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 2.96x |
| Phoenix News | 3.91% | 2.89x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.64x |
| Chat Rooms | 0.03% | 2.51x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.49x |
| Texas News | 2.42% | 2.47x |
| Florida Jacksonville & Orlando Cluster | 4.10% | 2.04x |
| Florida Naples News Cluster | 1.03% | 1.94x |
| Florida Local News Cluster | 5.18% | 1.90x |
| Illinois News | 1.36% | 1.75x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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