Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 4.59% | 1.97x |
| Phoenix Trip Planners | 2.89% | 1.77x |
| Sprint Customers | 0.04% | 1.75x |
| Arizona Wildcats Fans | 2.56% | 1.54x |
| South Atlantic Voters | 3.95% | 1.48x |
| Ohio County and Local Fair Visitors | 4.06% | 1.48x |
| Florida Atlantic Coast Trip Planners | 3.89% | 1.47x |
| Florida County and Local Fair Visitors | 5.15% | 1.46x |
| Arizona Diamondbacks Fans | 3.04% | 1.44x |
| Florida Gators Fans | 3.53% | 1.42x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.12% | 4.67x |
| Abercrombie & Fitch | 0.22% | 4.51x |
| Express Outlets | 0.55% | 3.76x |
| Jos A. Bank Clothiers | 2.07% | 3.52x |
| Lane Bryant | 2.79% | 3.51x |
| Tommy Bahama | 0.50% | 3.51x |
| Talbots | 1.77% | 3.33x |
| Hollister | 1.89% | 3.32x |
| Mens Wearhouse | 3.70% | 3.32x |
| Aeropostale | 2.68% | 3.27x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.04% | 4.20x |
| Canada Shopping - Kitchenware | 0.01% | 4.01x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.01% | 3.92x |
| Right Wing Blogs - Political Activism | 0.03% | 3.79x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.07% | 3.31x |
| Turkey & Iran Cluster | 0.01% | 2.67x |
| Phoenix News | 3.56% | 2.58x |
| Insurance Cluster | 0.03% | 2.56x |
| Pre-Built Home Researchers | 0.04% | 2.45x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 2.26x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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