Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 852.9 thousand unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 5.09% | 1.99x |
| Phoenix Trip Planners | 3.21% | 1.79x |
| Sprint Customers | 0.04% | 1.75x |
| Arizona Wildcats Fans | 3.23% | 1.70x |
| Arizona Diamondbacks Fans | 3.76% | 1.64x |
| Hard Rock Hotel & Casino Trip Planners | 4.06% | 1.62x |
| Grand Canyon Trip Planners | 4.45% | 1.61x |
| South Atlantic Voters | 4.77% | 1.60x |
| Florida Atlantic Coast Trip Planners | 4.36% | 1.51x |
| Florida Trip Planners | 3.69% | 1.51x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.13% | 5.38x |
| Abercrombie & Fitch | 0.17% | 3.93x |
| Express Outlets | 0.52% | 3.84x |
| Lane Bryant | 2.51% | 3.29x |
| Jos A. Bank Clothiers | 1.87% | 3.28x |
| Hollister | 1.99% | 3.20x |
| Brooks Brothers | 0.81% | 3.18x |
| Patagonia | 0.18% | 3.16x |
| Kate Spade | 0.86% | 3.09x |
| Tommy Bahama | 0.44% | 3.07x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 0.05% | 4.73x |
| Insurance Cluster | 0.06% | 4.60x |
| Addiction & Recovery Reference | 0.04% | 4.60x |
| Vaping | 0.05% | 4.07x |
| Canada Shopping - Kitchenware | 0.01% | 4.01x |
| Construction Apparel | 0.03% | 3.87x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.19x |
| Homemade Jewelry & Crafts | 0.05% | 3.19x |
| Organic Beauty & Skincare Products | 0.03% | 3.06x |
| Diamonds & Precious Metals | 0.04% | 3.03x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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