Dstillery Audiences

CIRCLE K

Audience Size: 4 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.43% 2.02x
Phoenix Trip Planners 2.51% 1.94x
Sprint Customers 0.04% 1.75x
Arizona Wildcats Fans 2.54% 1.75x
Arizona Diamondbacks Fans 2.58% 1.43x
Florida County and Local Fair Visitors 4.65% 1.43x
AT&T Wireless Customers 0.05% 1.42x
Florida Trip Planners 2.37% 1.40x
Louisiana Trip Planners 3.13% 1.40x
South Atlantic Voters 3.19% 1.39x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.35% 2.72x
Abercrombie & Fitch 0.33% 2.36x
Express Outlets 0.76% 2.04x
Jos A. Bank Clothiers 3.29% 2.01x
Lane Bryant 3.97% 1.99x
Hollister 2.82% 1.98x
Free People 1.04% 1.95x
Tommy Bahama 0.68% 1.93x
Talbots 2.31% 1.90x
Mens Wearhouse 5.64% 1.89x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.01% 3.70x
South Carolina Travel 0.02% 3.32x
Local & Travel England - East Midlands 0.01% 3.11x
Phoenix News 3.47% 3.07x
Humor & Entertainment 0.02% 1.94x
Fashion & Retail 0.01% 1.86x
Engineering 0.01% 1.85x
New Mexico News 0.84% 1.84x
Feminism 0.02% 1.82x
Illinois College Sports 0.03% 1.75x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male