Dstillery Audiences

CIRCLE K

Audience Size: 6.1 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.93x
Arizona Wildcats Fans 1.69% 1.66x
Arizona Trip Planners 2.15% 1.54x
Phoenix Trip Planners 1.88% 1.53x
Arizona Diamondbacks Fans 1.66% 1.38x
South Atlantic Voters 1.82% 1.31x
Automotive Auctions Enthusiasts 1.88% 1.31x
Tampa and St Petersburg Trip Planners 1.39% 1.26x
Florida Gulf Coast Travel Researchers 2.05% 1.24x
Florida Gators Fans 1.57% 1.24x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Belk.

Location Composition Index
Belk 1.06% 4.76x
Tommy Bahama 1.64% 4.17x
Lorna Jane 0.32% 3.97x
Express Outlets 0.55% 3.94x
Buckle 2.45% 3.72x
Gymboree 2.02% 3.68x
Hollister 1.90% 3.68x
Jos A. Bank Clothiers 3.33% 3.62x
Charlotte Russe 1.81% 3.56x
Lane Bryant 3.06% 3.55x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 3.18% 2.68x
Flags & Trump 0.01% 2.55x
Content Streamers & Downloaders 0.01% 2.12x
Hawaii News 0.96% 2.01x
Texas News 1.26% 1.78x
Savannah Georgia News 0.52% 1.74x
Missouri News Content Cluster 1.19% 1.68x
New Mexico News 0.78% 1.63x
Illinois News 1.09% 1.63x
Florida Local News Cluster 3.49% 1.53x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female