Dstillery Audiences

CIRCLE K

Audience Size: 2.1 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 5.24% 2.04x
Phoenix Trip Planners 3.39% 1.85x
Sprint Customers 0.04% 1.75x
Arizona Wildcats Fans 3.07% 1.60x
Arizona Diamondbacks Fans 3.55% 1.50x
Florida County and Local Fair Visitors 4.85% 1.45x
South Atlantic Voters 3.82% 1.45x
Grand Canyon Trip Planners 4.26% 1.42x
AT&T Wireless Customers 0.05% 1.42x
Ride Share Drivers 2.88% 1.41x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.10% 2.65x
Lorna Jane 0.08% 2.62x
Express Outlets 0.25% 2.39x
Lane Bryant 1.18% 2.14x
Hollister 0.91% 2.09x
Aeropostale 1.24% 2.07x
Jos A. Bank Clothiers 0.96% 2.05x
Charlotte Russe 0.11% 2.02x
Patagonia 0.10% 2.01x
Talbots 0.75% 2.01x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Dermatology.

Content Affinity Composition Index
Dermatology 0.02% 5.86x
Canada Shopping - Kitchenware 0.01% 4.01x
Construction Apparel 0.03% 3.87x
Phoenix News 4.42% 3.13x
Cub & Girl Scouts 0.01% 3.09x
Human Resources & Employee Management 0.02% 2.74x
Pre-Built Home Researchers 0.02% 2.58x
Mobile Phone Networks 0.01% 2.03x
Cuba & Mexico Media 0.02% 1.97x
Eye Health & Vision 0.02% 1.94x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female