Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 4.15% | 1.87x |
| Phoenix Trip Planners | 3.37% | 1.75x |
| Arizona Wildcats Fans | 3.21% | 1.66x |
| South Atlantic Voters | 3.66% | 1.65x |
| Arizona Diamondbacks Fans | 3.11% | 1.52x |
| Florida Atlantic Coast Trip Planners | 3.77% | 1.52x |
| Florida Gators Fans | 3.24% | 1.51x |
| Florida Gulf Coast Travel Researchers | 3.52% | 1.51x |
| Hard Rock Hotel & Casino Trip Planners | 3.40% | 1.51x |
| Louisiana Trip Planners | 3.09% | 1.47x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.38% | 3.86x |
| Belk | 1.03% | 3.77x |
| Tommy Bahama | 2.03% | 3.67x |
| Express Outlets | 0.78% | 3.60x |
| Lane Bryant | 3.47% | 3.59x |
| Buckle | 4.08% | 3.54x |
| Joe's Jeans | 0.17% | 3.47x |
| Charlotte Russe | 2.97% | 3.45x |
| Hollister | 3.26% | 3.44x |
| Jos A. Bank Clothiers | 3.29% | 3.38x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 3.09x |
| Phoenix News | 4.23% | 3.06x |
| Texas Off-Roading | 0.02% | 2.39x |
| Consumer Rewards | 0.03% | 2.30x |
| Texas News | 2.05% | 2.16x |
| Chat Rooms | 0.04% | 2.12x |
| Scuba Diving | 0.03% | 2.06x |
| Mining & Natural Resources | 0.02% | 1.90x |
| Florida Jacksonville & Orlando Cluster | 3.87% | 1.90x |
| Illinois News | 1.44% | 1.86x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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