Dstillery Audiences

CIRCLE K

Audience Size: 1.4 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.59% 1.97x
Phoenix Trip Planners 2.89% 1.77x
Sprint Customers 0.04% 1.75x
Arizona Wildcats Fans 2.56% 1.54x
South Atlantic Voters 3.95% 1.48x
Ohio County and Local Fair Visitors 4.06% 1.48x
Florida Atlantic Coast Trip Planners 3.89% 1.47x
Florida County and Local Fair Visitors 5.15% 1.46x
Arizona Diamondbacks Fans 3.04% 1.44x
Florida Gators Fans 3.53% 1.42x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.12% 4.67x
Abercrombie & Fitch 0.22% 4.51x
Express Outlets 0.55% 3.76x
Jos A. Bank Clothiers 2.07% 3.52x
Lane Bryant 2.79% 3.51x
Tommy Bahama 0.50% 3.51x
Talbots 1.77% 3.33x
Hollister 1.89% 3.32x
Mens Wearhouse 3.70% 3.32x
Aeropostale 2.68% 3.27x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.04% 4.20x
Canada Shopping - Kitchenware 0.01% 4.01x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.01% 3.92x
Right Wing Blogs - Political Activism 0.03% 3.79x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.07% 3.31x
Turkey & Iran Cluster 0.01% 2.67x
Phoenix News 3.56% 2.58x
Insurance Cluster 0.03% 2.56x
Pre-Built Home Researchers 0.04% 2.45x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.01% 2.26x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male