Dstillery Audiences

CIRCLE K

Audience Size: 1.6 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.44% 1.87x
Sprint Customers 0.04% 1.75x
Phoenix Trip Planners 3.58% 1.75x
Arizona Wildcats Fans 3.21% 1.64x
Grand Canyon Trip Planners 3.91% 1.54x
Florida County and Local Fair Visitors 4.62% 1.49x
Arizona Diamondbacks Fans 3.17% 1.47x
Phoenix Suns Fans 3.01% 1.46x
South Atlantic Voters 3.79% 1.45x
Florida Atlantic Coast Trip Planners 4.10% 1.42x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.11% 5.49x
Tommy Bahama 0.44% 3.72x
Express Outlets 0.36% 3.69x
Abercrombie & Fitch 0.13% 3.51x
Lane Bryant 2.05% 3.32x
Coach 0.84% 3.30x
Jos A. Bank Clothiers 1.59% 3.27x
Aeropostale 1.59% 3.24x
Gymboree 1.34% 3.19x
Mens Wearhouse 3.11% 3.17x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.73x
Paper & Packaging 0.01% 3.08x
Holistic Medicine 0.03% 3.04x
Local & Travel England - North Midlands 0.01% 2.91x
Alternative Streaming Services 0.01% 2.91x
Turkey & Iran Cluster 0.02% 2.91x
Audio Clips & Sound Effects 0.03% 2.84x
Beach & Intimate Wear 0.03% 2.72x
Illinois College Sports 0.03% 2.56x
Cigars 0.02% 2.45x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male