Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 1.86% | 1.98x |
| South Atlantic Voters | 2.27% | 1.91x |
| Phoenix Trip Planners | 1.99% | 1.87x |
| Arizona Trip Planners | 2.24% | 1.82x |
| Florida Gulf Coast Travel Researchers | 2.21% | 1.71x |
| Florida Atlantic Coast Trip Planners | 2.20% | 1.70x |
| South Carolina Gamecocks Fans | 1.43% | 1.68x |
| Tampa and St Petersburg Trip Planners | 1.26% | 1.59x |
| Georgia Trip Planners | 2.11% | 1.55x |
| Orlando Trip Planners | 2.18% | 1.55x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Belk.
| Location | Composition | Index |
| Belk | 1.15% | 7.65x |
| Hollister | 0.68% | 5.13x |
| Tommy Bahama | 0.95% | 5.00x |
| Charlotte Russe | 0.81% | 4.92x |
| Aeropostale | 1.46% | 4.80x |
| Journeys | 1.03% | 4.54x |
| Chicos | 1.56% | 4.46x |
| Lane Bryant | 1.57% | 4.40x |
| Old Navy | 2.09% | 4.37x |
| Columbia | 0.34% | 4.37x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 2.95% | 3.40x |
| Memphis News | 0.18% | 2.59x |
| South Carolina News | 1.47% | 2.26x |
| Florida Jacksonville & Orlando Cluster | 2.59% | 2.24x |
| North Carolina Education | 0.92% | 2.22x |
| North Carolina | 0.98% | 1.98x |
| Mississippi News | 0.48% | 1.97x |
| Savannah Georgia News | 0.32% | 1.97x |
| Florida Local News Cluster | 2.38% | 1.96x |
| Alabama News | 1.80% | 1.90x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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