Dstillery Audiences

CIRCLE K

Audience Size: 28.7 Thousand Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 28.7 thousand unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 2.14% 1.85x
Arizona Wildcats Fans 1.56% 1.77x
Phoenix Trip Planners 1.79% 1.76x
Arizona Trip Planners 1.89% 1.71x
South Carolina Gamecocks Fans 1.30% 1.67x
Florida Atlantic Coast Trip Planners 2.13% 1.61x
Florida Gulf Coast Travel Researchers 1.93% 1.59x
Florida State Seminoles Fans 1.51% 1.55x
Tampa and St Petersburg Trip Planners 1.22% 1.52x
Georgia Trip Planners 1.97% 1.48x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Carhartt.

Location Composition Index
Carhartt 1.18% 10.99x
Michael Kors 0.56% 4.71x
Lululemon 0.31% 4.21x
Brooks Brothers 1.19% 2.57x
Gymboree 0.75% 2.49x
J. Crew 0.99% 2.32x
REI 0.92% 1.98x
Banana Republic 0.80% 1.57x
The North Face 0.39% 1.50x
Club Monaco 0.15% 1.40x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 2.50% 3.61x
Memphis News 0.21% 2.74x
Florida Jacksonville & Orlando Cluster 2.63% 2.17x
North Carolina Education 0.87% 2.17x
South Carolina News 1.46% 2.16x
North Carolina 0.95% 1.98x
Florida Local News Cluster 2.26% 1.94x
North Carolina News 1.24% 1.92x
Alabama News 1.84% 1.88x
New Mexico News 0.52% 1.85x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999