Dstillery Audiences

CIRCLE K

Audience Size: 6.6 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.93x
South Atlantic Voters 3.37% 1.46x
Arizona Trip Planners 3.48% 1.42x
Arizona Wildcats Fans 2.87% 1.38x
Phoenix Trip Planners 2.98% 1.33x
Florida Gulf Coast Travel Researchers 3.49% 1.32x
Florida Atlantic Coast Trip Planners 3.67% 1.31x
Florida Gators Fans 2.84% 1.31x
Ohio County and Local Fair Visitors 3.25% 1.29x
Automotive Auctions Enthusiasts 3.10% 1.27x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.33% 3.87x
Belk 0.86% 3.66x
Tommy Bahama 1.88% 3.62x
Express Outlets 0.71% 3.61x
Buckle 3.86% 3.45x
Lane Bryant 3.16% 3.41x
Hollister 2.74% 3.39x
Charlotte Russe 2.86% 3.38x
Gymboree 3.02% 3.35x
Aeropostale 3.39% 3.28x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 3.52% 2.70x
Texas Off-Roading 0.01% 2.15x
Texas News 1.69% 1.97x
Illinois News 1.34% 1.74x
Florida Jacksonville & Orlando Cluster 3.50% 1.68x
Chat Rooms 0.03% 1.67x
New Mexico News 0.92% 1.67x
Florida Local News Cluster 4.57% 1.65x
Florida Naples News Cluster 0.86% 1.63x
Bulgaria Cluster 0.01% 1.54x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female