Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 3.45% | 2.90x |
| Arizona Trip Planners | 3.35% | 2.53x |
| Arizona Wildcats Fans | 2.50% | 2.10x |
| Sprint Customers | 0.04% | 1.75x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.04% | 1.72x |
| Arizona Diamondbacks Fans | 2.78% | 1.67x |
| Grand Canyon Trip Planners | 3.65% | 1.56x |
| Telluride Trip Planners | 1.78% | 1.56x |
| Arizona Cardinals Fans | 1.72% | 1.55x |
| Aquarium Trip Planners | 2.11% | 1.53x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.28% | 3.51x |
| Lorna Jane | 0.11% | 3.35x |
| Lane Bryant | 1.29% | 3.31x |
| Jos A. Bank Clothiers | 1.10% | 3.25x |
| Mens Wearhouse | 1.83% | 3.17x |
| Hollister | 1.00% | 3.09x |
| Dressbarn | 1.03% | 3.06x |
| Chicos | 1.30% | 2.98x |
| Coach | 0.63% | 2.97x |
| Aeropostale | 1.44% | 2.89x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 0.02% | 4.50x |
| Phoenix News | 4.01% | 3.99x |
| Police Gear | 0.02% | 3.81x |
| Feminism | 0.02% | 3.25x |
| African-American Hair | 0.01% | 3.16x |
| Healthcare Jobs | 0.01% | 3.13x |
| Education Cluster | 0.01% | 3.00x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.01% | 2.92x |
| Survival Guides | 0.01% | 2.85x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 2.53x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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