Dstillery Audiences

CIRCLE K

Audience Size: 852.9 Thousand Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 852.9 thousand unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 5.09% 1.99x
Phoenix Trip Planners 3.21% 1.79x
Sprint Customers 0.04% 1.75x
Arizona Wildcats Fans 3.23% 1.70x
Arizona Diamondbacks Fans 3.76% 1.64x
Hard Rock Hotel & Casino Trip Planners 4.06% 1.62x
Grand Canyon Trip Planners 4.45% 1.61x
South Atlantic Voters 4.77% 1.60x
Florida Atlantic Coast Trip Planners 4.36% 1.51x
Florida Trip Planners 3.69% 1.51x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.13% 5.38x
Abercrombie & Fitch 0.17% 3.93x
Express Outlets 0.52% 3.84x
Lane Bryant 2.51% 3.29x
Jos A. Bank Clothiers 1.87% 3.28x
Hollister 1.99% 3.20x
Brooks Brothers 0.81% 3.18x
Patagonia 0.18% 3.16x
Kate Spade 0.86% 3.09x
Tommy Bahama 0.44% 3.07x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.05% 4.73x
Insurance Cluster 0.06% 4.60x
Addiction & Recovery Reference 0.04% 4.60x
Vaping 0.05% 4.07x
Canada Shopping - Kitchenware 0.01% 4.01x
Construction Apparel 0.03% 3.87x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.19x
Homemade Jewelry & Crafts 0.05% 3.19x
Organic Beauty & Skincare Products 0.03% 3.06x
Diamonds & Precious Metals 0.04% 3.03x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female