Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 4.44% | 1.87x |
| Sprint Customers | 0.04% | 1.75x |
| Phoenix Trip Planners | 3.58% | 1.75x |
| Arizona Wildcats Fans | 3.21% | 1.64x |
| Grand Canyon Trip Planners | 3.91% | 1.54x |
| Florida County and Local Fair Visitors | 4.62% | 1.49x |
| Arizona Diamondbacks Fans | 3.17% | 1.47x |
| Phoenix Suns Fans | 3.01% | 1.46x |
| South Atlantic Voters | 3.79% | 1.45x |
| Florida Atlantic Coast Trip Planners | 4.10% | 1.42x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.11% | 5.49x |
| Tommy Bahama | 0.44% | 3.72x |
| Express Outlets | 0.36% | 3.69x |
| Abercrombie & Fitch | 0.13% | 3.51x |
| Lane Bryant | 2.05% | 3.32x |
| Coach | 0.84% | 3.30x |
| Jos A. Bank Clothiers | 1.59% | 3.27x |
| Aeropostale | 1.59% | 3.24x |
| Gymboree | 1.34% | 3.19x |
| Mens Wearhouse | 3.11% | 3.17x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.73x |
| Paper & Packaging | 0.01% | 3.08x |
| Holistic Medicine | 0.03% | 3.04x |
| Local & Travel England - North Midlands | 0.01% | 2.91x |
| Alternative Streaming Services | 0.01% | 2.91x |
| Turkey & Iran Cluster | 0.02% | 2.91x |
| Audio Clips & Sound Effects | 0.03% | 2.84x |
| Beach & Intimate Wear | 0.03% | 2.72x |
| Illinois College Sports | 0.03% | 2.56x |
| Cigars | 0.02% | 2.45x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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