Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 2.50% | 2.17x |
| Arizona Trip Planners | 4.77% | 2.07x |
| Arizona Wildcats Fans | 2.32% | 1.91x |
| Sprint Customers | 0.04% | 1.75x |
| Grand Canyon Trip Planners | 4.10% | 1.50x |
| Florida County and Local Fair Visitors | 4.97% | 1.48x |
| Ride Share Drivers | 2.24% | 1.46x |
| Arizona Diamondbacks Fans | 2.69% | 1.45x |
| Florida Trip Planners | 2.38% | 1.43x |
| South Atlantic Voters | 3.47% | 1.42x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.45% | 2.63x |
| Abercrombie & Fitch | 0.47% | 2.44x |
| Express Outlets | 1.00% | 2.12x |
| Jos A. Bank Clothiers | 4.52% | 2.07x |
| Hollister | 4.21% | 2.03x |
| Tommy Bahama | 0.91% | 2.02x |
| Free People | 1.40% | 2.02x |
| Lane Bryant | 5.51% | 2.00x |
| Joe's Jeans | 0.08% | 1.97x |
| Mens Wearhouse | 7.90% | 1.93x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.85% | 3.76x |
| Canada Consumer Product Cluster | 0.03% | 2.70x |
| Bridal Fashion | 0.02% | 2.61x |
| Electrical Engineering | 0.01% | 2.22x |
| Lawns & Pest Control | 0.02% | 2.21x |
| Film Production | 0.01% | 2.10x |
| Grilling | 0.04% | 1.82x |
| Humor & Entertainment | 0.01% | 1.81x |
| Corporate Employment Pages | 0.02% | 1.76x |
| Illinois News | 1.56% | 1.73x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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