Dstillery Audiences

CIRCLE K

Audience Size: 5.5 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.93x
Arizona Wildcats Fans 1.69% 1.70x
Phoenix Trip Planners 2.04% 1.61x
Arizona Trip Planners 2.08% 1.53x
Arizona Diamondbacks Fans 1.58% 1.51x
Houston Trip Planners 2.05% 1.33x
Billiards Enthusiasts 1.72% 1.32x
Texas Trip Planners 2.03% 1.29x
Automotive Auctions Enthusiasts 1.57% 1.25x
Phoenix Suns Fans 1.28% 1.23x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Belk.

Location Composition Index
Belk 1.47% 6.33x
Tommy Bahama 1.69% 4.76x
Express Outlets 0.46% 4.63x
LL Bean 0.32% 4.45x
Aeropostale 1.98% 4.42x
Gymboree 1.89% 4.41x
Chicos 2.87% 4.30x
Brooks Brothers 2.29% 4.22x
Hollister 1.74% 4.17x
Lorna Jane 0.35% 4.13x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 2.91% 2.93x
Memphis News 0.16% 2.28x
Texas News 1.23% 2.16x
Maine Cluster 0.54% 1.95x
New Mexico News 0.71% 1.94x
Missouri News Content Cluster 0.93% 1.91x
Content Streamers & Downloaders 0.01% 1.87x
New Hampshire News 0.38% 1.71x
Cleveland News 1.58% 1.70x
Illinois News 0.80% 1.68x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male