Dstillery Audiences

CIRCLE K

Audience Size: 6.4 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.15% 1.87x
Phoenix Trip Planners 3.37% 1.75x
Arizona Wildcats Fans 3.21% 1.66x
South Atlantic Voters 3.66% 1.65x
Arizona Diamondbacks Fans 3.11% 1.52x
Florida Atlantic Coast Trip Planners 3.77% 1.52x
Florida Gators Fans 3.24% 1.51x
Florida Gulf Coast Travel Researchers 3.52% 1.51x
Hard Rock Hotel & Casino Trip Planners 3.40% 1.51x
Louisiana Trip Planners 3.09% 1.47x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.38% 3.86x
Belk 1.03% 3.77x
Tommy Bahama 2.03% 3.67x
Express Outlets 0.78% 3.60x
Lane Bryant 3.47% 3.59x
Buckle 4.08% 3.54x
Joe's Jeans 0.17% 3.47x
Charlotte Russe 2.97% 3.45x
Hollister 3.26% 3.44x
Jos A. Bank Clothiers 3.29% 3.38x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 3.09x
Phoenix News 4.23% 3.06x
Texas Off-Roading 0.02% 2.39x
Consumer Rewards 0.03% 2.30x
Texas News 2.05% 2.16x
Chat Rooms 0.04% 2.12x
Scuba Diving 0.03% 2.06x
Mining & Natural Resources 0.02% 1.90x
Florida Jacksonville & Orlando Cluster 3.87% 1.90x
Illinois News 1.44% 1.86x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female