Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.93x |
| Arizona Wildcats Fans | 1.69% | 1.70x |
| Phoenix Trip Planners | 2.04% | 1.61x |
| Arizona Trip Planners | 2.08% | 1.53x |
| Arizona Diamondbacks Fans | 1.58% | 1.51x |
| Houston Trip Planners | 2.05% | 1.33x |
| Billiards Enthusiasts | 1.72% | 1.32x |
| Texas Trip Planners | 2.03% | 1.29x |
| Automotive Auctions Enthusiasts | 1.57% | 1.25x |
| Phoenix Suns Fans | 1.28% | 1.23x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Belk.
| Location | Composition | Index |
| Belk | 1.47% | 6.33x |
| Tommy Bahama | 1.69% | 4.76x |
| Express Outlets | 0.46% | 4.63x |
| LL Bean | 0.32% | 4.45x |
| Aeropostale | 1.98% | 4.42x |
| Gymboree | 1.89% | 4.41x |
| Chicos | 2.87% | 4.30x |
| Brooks Brothers | 2.29% | 4.22x |
| Hollister | 1.74% | 4.17x |
| Lorna Jane | 0.35% | 4.13x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 2.91% | 2.93x |
| Memphis News | 0.16% | 2.28x |
| Texas News | 1.23% | 2.16x |
| Maine Cluster | 0.54% | 1.95x |
| New Mexico News | 0.71% | 1.94x |
| Missouri News Content Cluster | 0.93% | 1.91x |
| Content Streamers & Downloaders | 0.01% | 1.87x |
| New Hampshire News | 0.38% | 1.71x |
| Cleveland News | 1.58% | 1.70x |
| Illinois News | 0.80% | 1.68x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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