Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 4.10% | 1.75x |
| South Atlantic Voters | 3.67% | 1.69x |
| Phoenix Trip Planners | 3.33% | 1.62x |
| Florida Atlantic Coast Trip Planners | 3.76% | 1.56x |
| Arizona Wildcats Fans | 2.74% | 1.54x |
| Florida Gulf Coast Travel Researchers | 3.68% | 1.53x |
| Florida Gators Fans | 3.23% | 1.46x |
| Hard Rock Hotel & Casino Trip Planners | 3.19% | 1.44x |
| Automotive Auctions Enthusiasts | 3.21% | 1.42x |
| Arizona Diamondbacks Fans | 2.85% | 1.40x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.44% | 4.12x |
| Belk | 1.17% | 4.03x |
| Lane Bryant | 3.96% | 3.90x |
| Express Outlets | 0.89% | 3.86x |
| Tommy Bahama | 1.96% | 3.82x |
| Buckle | 4.68% | 3.76x |
| Charlotte Russe | 2.55% | 3.68x |
| Hollister | 3.88% | 3.62x |
| Abercrombie & Fitch | 1.27% | 3.58x |
| Jos A. Bank Clothiers | 3.56% | 3.57x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.67% | 2.89x |
| Texas News | 1.70% | 2.12x |
| Florida Jacksonville & Orlando Cluster | 3.70% | 1.92x |
| Florida Local News Cluster | 4.31% | 1.80x |
| Florida Naples News Cluster | 0.90% | 1.79x |
| Illinois | 0.36% | 1.74x |
| Illinois News | 1.20% | 1.71x |
| New Mexico News | 0.86% | 1.70x |
| Senior Care | 0.05% | 1.68x |
| Maine Cluster | 0.63% | 1.65x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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