Dstillery Audiences

CIRCLE K

Audience Size: 5.5 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 3.99% 1.80x
South Atlantic Voters 3.79% 1.73x
Florida Trip Planners 3.49% 1.72x
Phoenix Trip Planners 3.14% 1.68x
Florida Atlantic Coast Trip Planners 3.59% 1.68x
Arizona Wildcats Fans 3.03% 1.65x
Texas Trip Planners 3.54% 1.56x
Hard Rock Hotel & Casino Trip Planners 3.20% 1.54x
Texas County and Local Fair Visitors 3.25% 1.54x
Florida Gators Fans 3.32% 1.52x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.38% 4.16x
Belk 1.16% 4.09x
Express Outlets 0.84% 3.95x
Lane Bryant 3.77% 3.91x
Tommy Bahama 1.70% 3.86x
Abercrombie & Fitch 0.84% 3.75x
Buckle 4.45% 3.71x
Charlotte Russe 1.93% 3.65x
Hollister 3.67% 3.63x
Joe's Jeans 0.15% 3.58x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 2.96x
Phoenix News 3.91% 2.89x
Texas Sporting & Outdoors Cluster 0.02% 2.64x
Chat Rooms 0.03% 2.51x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.49x
Texas News 2.42% 2.47x
Florida Jacksonville & Orlando Cluster 4.10% 2.04x
Florida Naples News Cluster 1.03% 1.94x
Florida Local News Cluster 5.18% 1.90x
Illinois News 1.36% 1.75x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female