Dstillery Audiences

CIRCLE K

Audience Size: 2.8 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 2.50% 2.17x
Arizona Trip Planners 4.77% 2.07x
Arizona Wildcats Fans 2.32% 1.91x
Sprint Customers 0.04% 1.75x
Grand Canyon Trip Planners 4.10% 1.50x
Florida County and Local Fair Visitors 4.97% 1.48x
Ride Share Drivers 2.24% 1.46x
Arizona Diamondbacks Fans 2.69% 1.45x
Florida Trip Planners 2.38% 1.43x
South Atlantic Voters 3.47% 1.42x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.45% 2.63x
Abercrombie & Fitch 0.47% 2.44x
Express Outlets 1.00% 2.12x
Jos A. Bank Clothiers 4.52% 2.07x
Hollister 4.21% 2.03x
Tommy Bahama 0.91% 2.02x
Free People 1.40% 2.02x
Lane Bryant 5.51% 2.00x
Joe's Jeans 0.08% 1.97x
Mens Wearhouse 7.90% 1.93x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 3.85% 3.76x
Canada Consumer Product Cluster 0.03% 2.70x
Bridal Fashion 0.02% 2.61x
Electrical Engineering 0.01% 2.22x
Lawns & Pest Control 0.02% 2.21x
Film Production 0.01% 2.10x
Grilling 0.04% 1.82x
Humor & Entertainment 0.01% 1.81x
Corporate Employment Pages 0.02% 1.76x
Illinois News 1.56% 1.73x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male