Dstillery Audiences

CIRCLE K

Audience Size: 2.9 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 5.00% 2.23x
Phoenix Trip Planners 3.73% 2.09x
Arizona Wildcats Fans 3.70% 1.98x
Arizona Diamondbacks Fans 4.04% 1.85x
Sprint Customers 0.04% 1.75x
Phoenix Suns Fans 3.33% 1.64x
Grand Canyon Trip Planners 4.42% 1.63x
Florida County and Local Fair Visitors 5.61% 1.60x
South Atlantic Voters 4.52% 1.58x
Florida Trip Planners 4.49% 1.56x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Express Outlets.

Location Composition Index
Express Outlets 0.46% 4.02x
Abercrombie & Fitch 0.24% 4.01x
Lorna Jane 0.16% 3.98x
Belk 0.74% 3.97x
Lane Bryant 2.41% 3.91x
Maurices 0.99% 3.64x
Tommy Bahama 0.62% 3.62x
Carhartt 21.18% 3.52x
Hollister 1.86% 3.45x
Dressbarn 1.76% 3.44x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.01% 2.98x
Home Improvement Contractor 0.01% 2.98x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.70x
Phoenix News 5.86% 2.67x
Marijuana 0.05% 2.34x
Cheerleading 0.05% 2.08x
Malaya 0.01% 2.04x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 1.95x
Health & Safety Compliance 0.03% 1.94x
Scotland Travel 0.01% 1.93x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male