Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.93x |
| Arizona Wildcats Fans | 1.69% | 1.66x |
| Arizona Trip Planners | 2.15% | 1.54x |
| Phoenix Trip Planners | 1.88% | 1.53x |
| Arizona Diamondbacks Fans | 1.66% | 1.38x |
| South Atlantic Voters | 1.82% | 1.31x |
| Automotive Auctions Enthusiasts | 1.88% | 1.31x |
| Tampa and St Petersburg Trip Planners | 1.39% | 1.26x |
| Florida Gulf Coast Travel Researchers | 2.05% | 1.24x |
| Florida Gators Fans | 1.57% | 1.24x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Belk.
| Location | Composition | Index |
| Belk | 1.06% | 4.76x |
| Tommy Bahama | 1.64% | 4.17x |
| Lorna Jane | 0.32% | 3.97x |
| Express Outlets | 0.55% | 3.94x |
| Buckle | 2.45% | 3.72x |
| Gymboree | 2.02% | 3.68x |
| Hollister | 1.90% | 3.68x |
| Jos A. Bank Clothiers | 3.33% | 3.62x |
| Charlotte Russe | 1.81% | 3.56x |
| Lane Bryant | 3.06% | 3.55x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.18% | 2.68x |
| Flags & Trump | 0.01% | 2.55x |
| Content Streamers & Downloaders | 0.01% | 2.12x |
| Hawaii News | 0.96% | 2.01x |
| Texas News | 1.26% | 1.78x |
| Savannah Georgia News | 0.52% | 1.74x |
| Missouri News Content Cluster | 1.19% | 1.68x |
| New Mexico News | 0.78% | 1.63x |
| Illinois News | 1.09% | 1.63x |
| Florida Local News Cluster | 3.49% | 1.53x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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