Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.93x |
| South Atlantic Voters | 3.37% | 1.46x |
| Arizona Trip Planners | 3.48% | 1.42x |
| Arizona Wildcats Fans | 2.87% | 1.38x |
| Phoenix Trip Planners | 2.98% | 1.33x |
| Florida Gulf Coast Travel Researchers | 3.49% | 1.32x |
| Florida Atlantic Coast Trip Planners | 3.67% | 1.31x |
| Florida Gators Fans | 2.84% | 1.31x |
| Ohio County and Local Fair Visitors | 3.25% | 1.29x |
| Automotive Auctions Enthusiasts | 3.10% | 1.27x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.33% | 3.87x |
| Belk | 0.86% | 3.66x |
| Tommy Bahama | 1.88% | 3.62x |
| Express Outlets | 0.71% | 3.61x |
| Buckle | 3.86% | 3.45x |
| Lane Bryant | 3.16% | 3.41x |
| Hollister | 2.74% | 3.39x |
| Charlotte Russe | 2.86% | 3.38x |
| Gymboree | 3.02% | 3.35x |
| Aeropostale | 3.39% | 3.28x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.52% | 2.70x |
| Texas Off-Roading | 0.01% | 2.15x |
| Texas News | 1.69% | 1.97x |
| Illinois News | 1.34% | 1.74x |
| Florida Jacksonville & Orlando Cluster | 3.50% | 1.68x |
| Chat Rooms | 0.03% | 1.67x |
| New Mexico News | 0.92% | 1.67x |
| Florida Local News Cluster | 4.57% | 1.65x |
| Florida Naples News Cluster | 0.86% | 1.63x |
| Bulgaria Cluster | 0.01% | 1.54x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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