Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 5.00% | 2.23x |
| Phoenix Trip Planners | 3.73% | 2.09x |
| Arizona Wildcats Fans | 3.70% | 1.98x |
| Arizona Diamondbacks Fans | 4.04% | 1.85x |
| Sprint Customers | 0.04% | 1.75x |
| Phoenix Suns Fans | 3.33% | 1.64x |
| Grand Canyon Trip Planners | 4.42% | 1.63x |
| Florida County and Local Fair Visitors | 5.61% | 1.60x |
| South Atlantic Voters | 4.52% | 1.58x |
| Florida Trip Planners | 4.49% | 1.56x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.46% | 4.02x |
| Abercrombie & Fitch | 0.24% | 4.01x |
| Lorna Jane | 0.16% | 3.98x |
| Belk | 0.74% | 3.97x |
| Lane Bryant | 2.41% | 3.91x |
| Maurices | 0.99% | 3.64x |
| Tommy Bahama | 0.62% | 3.62x |
| Carhartt | 21.18% | 3.52x |
| Hollister | 1.86% | 3.45x |
| Dressbarn | 1.76% | 3.44x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.01% | 2.98x |
| Home Improvement Contractor | 0.01% | 2.98x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.70x |
| Phoenix News | 5.86% | 2.67x |
| Marijuana | 0.05% | 2.34x |
| Cheerleading | 0.05% | 2.08x |
| Malaya | 0.01% | 2.04x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 1.95x |
| Health & Safety Compliance | 0.03% | 1.94x |
| Scotland Travel | 0.01% | 1.93x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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