Dstillery Audiences

CIRCLE K

Audience Size: 2.3 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 1.86% 1.98x
South Atlantic Voters 2.27% 1.91x
Phoenix Trip Planners 1.99% 1.87x
Arizona Trip Planners 2.24% 1.82x
Florida Gulf Coast Travel Researchers 2.21% 1.71x
Florida Atlantic Coast Trip Planners 2.20% 1.70x
South Carolina Gamecocks Fans 1.43% 1.68x
Tampa and St Petersburg Trip Planners 1.26% 1.59x
Georgia Trip Planners 2.11% 1.55x
Orlando Trip Planners 2.18% 1.55x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Belk.

Location Composition Index
Belk 1.15% 7.65x
Hollister 0.68% 5.13x
Tommy Bahama 0.95% 5.00x
Charlotte Russe 0.81% 4.92x
Aeropostale 1.46% 4.80x
Journeys 1.03% 4.54x
Chicos 1.56% 4.46x
Lane Bryant 1.57% 4.40x
Old Navy 2.09% 4.37x
Columbia 0.34% 4.37x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 2.95% 3.40x
Memphis News 0.18% 2.59x
South Carolina News 1.47% 2.26x
Florida Jacksonville & Orlando Cluster 2.59% 2.24x
North Carolina Education 0.92% 2.22x
North Carolina 0.98% 1.98x
Mississippi News 0.48% 1.97x
Savannah Georgia News 0.32% 1.97x
Florida Local News Cluster 2.38% 1.96x
Alabama News 1.80% 1.90x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female