Dstillery Audiences

CIRCLE K

Audience Size: 1.4 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 3.45% 2.90x
Arizona Trip Planners 3.35% 2.53x
Arizona Wildcats Fans 2.50% 2.10x
Sprint Customers 0.04% 1.75x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.04% 1.72x
Arizona Diamondbacks Fans 2.78% 1.67x
Grand Canyon Trip Planners 3.65% 1.56x
Telluride Trip Planners 1.78% 1.56x
Arizona Cardinals Fans 1.72% 1.55x
Aquarium Trip Planners 2.11% 1.53x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Express Outlets.

Location Composition Index
Express Outlets 0.28% 3.51x
Lorna Jane 0.11% 3.35x
Lane Bryant 1.29% 3.31x
Jos A. Bank Clothiers 1.10% 3.25x
Mens Wearhouse 1.83% 3.17x
Hollister 1.00% 3.09x
Dressbarn 1.03% 3.06x
Chicos 1.30% 2.98x
Coach 0.63% 2.97x
Aeropostale 1.44% 2.89x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.02% 4.50x
Phoenix News 4.01% 3.99x
Police Gear 0.02% 3.81x
Feminism 0.02% 3.25x
African-American Hair 0.01% 3.16x
Healthcare Jobs 0.01% 3.13x
Education Cluster 0.01% 3.00x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.01% 2.92x
Survival Guides 0.01% 2.85x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 2.53x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male