Dstillery Audiences

CIRCLE K

Audience Size: 6 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.10% 1.75x
South Atlantic Voters 3.67% 1.69x
Phoenix Trip Planners 3.33% 1.62x
Florida Atlantic Coast Trip Planners 3.76% 1.56x
Arizona Wildcats Fans 2.74% 1.54x
Florida Gulf Coast Travel Researchers 3.68% 1.53x
Florida Gators Fans 3.23% 1.46x
Hard Rock Hotel & Casino Trip Planners 3.19% 1.44x
Automotive Auctions Enthusiasts 3.21% 1.42x
Arizona Diamondbacks Fans 2.85% 1.40x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.44% 4.12x
Belk 1.17% 4.03x
Lane Bryant 3.96% 3.90x
Express Outlets 0.89% 3.86x
Tommy Bahama 1.96% 3.82x
Buckle 4.68% 3.76x
Charlotte Russe 2.55% 3.68x
Hollister 3.88% 3.62x
Abercrombie & Fitch 1.27% 3.58x
Jos A. Bank Clothiers 3.56% 3.57x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 3.67% 2.89x
Texas News 1.70% 2.12x
Florida Jacksonville & Orlando Cluster 3.70% 1.92x
Florida Local News Cluster 4.31% 1.80x
Florida Naples News Cluster 0.90% 1.79x
Illinois 0.36% 1.74x
Illinois News 1.20% 1.71x
New Mexico News 0.86% 1.70x
Senior Care 0.05% 1.68x
Maine Cluster 0.63% 1.65x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male