Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.93x |
| South Atlantic Voters | 3.34% | 1.52x |
| Arizona Wildcats Fans | 2.83% | 1.48x |
| Arizona Trip Planners | 3.45% | 1.44x |
| Ohio County and Local Fair Visitors | 3.23% | 1.38x |
| Automotive Auctions Enthusiasts | 3.10% | 1.35x |
| Florida Gulf Coast Travel Researchers | 3.61% | 1.35x |
| Florida Atlantic Coast Trip Planners | 3.78% | 1.33x |
| Cabin Rental Researchers | 3.15% | 1.33x |
| Florida Gators Fans | 2.85% | 1.33x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.30% | 3.96x |
| Tommy Bahama | 1.74% | 3.67x |
| Belk | 0.80% | 3.67x |
| Express Outlets | 0.68% | 3.66x |
| Buckle | 3.47% | 3.53x |
| Hollister | 2.51% | 3.42x |
| Lane Bryant | 3.06% | 3.39x |
| Charlotte Russe | 2.51% | 3.38x |
| Gymboree | 2.65% | 3.35x |
| Jos A. Bank Clothiers | 2.95% | 3.27x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.60% | 2.70x |
| Flags & Trump | 0.01% | 2.19x |
| Texas News | 1.65% | 1.92x |
| New Mexico News | 1.03% | 1.84x |
| Florida Naples News Cluster | 1.03% | 1.77x |
| Illinois News | 1.38% | 1.76x |
| Florida Local News Cluster | 4.96% | 1.74x |
| Florida Jacksonville & Orlando Cluster | 3.71% | 1.70x |
| North Carolina | 1.40% | 1.59x |
| Cleveland News | 2.31% | 1.57x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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