Explore the Circle K Audience
Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 28.7 thousand unique devices whose actions qualify for the Circle K audience.
INTERESTS
The Circle K audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Circle K audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 2.14% | 1.85x |
| Arizona Wildcats Fans | 1.56% | 1.77x |
| Phoenix Trip Planners | 1.79% | 1.76x |
| Arizona Trip Planners | 1.89% | 1.71x |
| South Carolina Gamecocks Fans | 1.30% | 1.67x |
| Florida Atlantic Coast Trip Planners | 2.13% | 1.61x |
| Florida Gulf Coast Travel Researchers | 1.93% | 1.59x |
| Florida State Seminoles Fans | 1.51% | 1.55x |
| Tampa and St Petersburg Trip Planners | 1.22% | 1.52x |
| Georgia Trip Planners | 1.97% | 1.48x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
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APPAREL RETAILERS
The Circle K audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Circle K audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.18% | 10.99x |
| Michael Kors | 0.56% | 4.71x |
| Lululemon | 0.31% | 4.21x |
| Brooks Brothers | 1.19% | 2.57x |
| Gymboree | 0.75% | 2.49x |
| J. Crew | 0.99% | 2.32x |
| REI | 0.92% | 1.98x |
| Banana Republic | 0.80% | 1.57x |
| The North Face | 0.39% | 1.50x |
| Club Monaco | 0.15% | 1.40x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 2.50% | 3.61x |
| Memphis News | 0.21% | 2.74x |
| Florida Jacksonville & Orlando Cluster | 2.63% | 2.17x |
| North Carolina Education | 0.87% | 2.17x |
| South Carolina News | 1.46% | 2.16x |
| North Carolina | 0.95% | 1.98x |
| Florida Local News Cluster | 2.26% | 1.94x |
| North Carolina News | 1.24% | 1.92x |
| Alabama News | 1.84% | 1.88x |
| New Mexico News | 0.52% | 1.85x |
Composition Percentage:
The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
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DEMOGRAPHICS
The Circle K audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999
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