Dstillery Audiences

CIRCLE K

Audience Size: 4.5 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.93x
Arizona Wildcats Fans 1.76% 1.89x
Phoenix Trip Planners 2.09% 1.78x
Arizona Trip Planners 2.06% 1.65x
South Atlantic Voters 1.85% 1.58x
Florida Gulf Coast Travel Researchers 1.94% 1.54x
Florida Atlantic Coast Trip Planners 2.09% 1.49x
Arizona Diamondbacks Fans 1.50% 1.49x
South Carolina Gamecocks Fans 1.34% 1.46x
Tampa and St Petersburg Trip Planners 1.23% 1.46x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Belk.

Location Composition Index
Belk 1.60% 7.12x
Tommy Bahama 1.45% 4.78x
Gymboree 1.86% 4.55x
Aeropostale 1.98% 4.54x
Chicos 2.50% 4.50x
Hollister 1.15% 4.49x
Express Outlets 0.24% 4.43x
Charlotte Russe 1.18% 4.43x
Brooks Brothers 2.25% 4.38x
Jos A. Bank Clothiers 2.18% 4.36x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 2.85% 3.08x
Barcode Site & App Users 0.01% 2.57x
Memphis News 0.15% 2.21x
Savannah Georgia News 0.33% 1.98x
Florida Jacksonville & Orlando Cluster 2.30% 1.89x
Assorted Topics (Viral Media, Paid Traffic) 0.00% 1.89x
New Mexico News 0.61% 1.81x
South Carolina News 1.15% 1.80x
Content Streamers & Downloaders 0.01% 1.80x
Florida Local News Cluster 2.40% 1.77x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female