Dstillery Audiences

CIRCLE K

Audience Size: 6.4 Million Devices

Explore the Circle K Audience

Below you'll find more information about the Circle K audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Circle K audience.

Dstillery Crafted Audiences

INTERESTS

The Circle K audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Circle K audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.93x
South Atlantic Voters 3.34% 1.52x
Arizona Wildcats Fans 2.83% 1.48x
Arizona Trip Planners 3.45% 1.44x
Ohio County and Local Fair Visitors 3.23% 1.38x
Automotive Auctions Enthusiasts 3.10% 1.35x
Florida Gulf Coast Travel Researchers 3.61% 1.35x
Florida Atlantic Coast Trip Planners 3.78% 1.33x
Cabin Rental Researchers 3.15% 1.33x
Florida Gators Fans 2.85% 1.33x
Composition Percentage: The overlap percentage between the Circle K audience and the Interest attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Circle K audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Circle K audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.30% 3.96x
Tommy Bahama 1.74% 3.67x
Belk 0.80% 3.67x
Express Outlets 0.68% 3.66x
Buckle 3.47% 3.53x
Hollister 2.51% 3.42x
Lane Bryant 3.06% 3.39x
Charlotte Russe 2.51% 3.38x
Gymboree 2.65% 3.35x
Jos A. Bank Clothiers 2.95% 3.27x
Composition Percentage: The overlap percentage between the Circle K audience and the Location attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Circle K audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 3.60% 2.70x
Flags & Trump 0.01% 2.19x
Texas News 1.65% 1.92x
New Mexico News 1.03% 1.84x
Florida Naples News Cluster 1.03% 1.77x
Illinois News 1.38% 1.76x
Florida Local News Cluster 4.96% 1.74x
Florida Jacksonville & Orlando Cluster 3.71% 1.70x
North Carolina 1.40% 1.59x
Cleveland News 2.31% 1.57x
Composition Percentage: The overlap percentage between the Circle K audience and the Content Affinity attribute.
Index: A comparison of the Circle K audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Circle K audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female