Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.52% | 6.34x |
| Ballet Enthusiasts | 5.12% | 5.70x |
| New York Trip Planners | 5.12% | 5.24x |
| Online Grocery Shoppers | 4.82% | 5.10x |
| Major Airline Customers | 5.12% | 4.87x |
| Real Estate Decision Makers | 3.92% | 4.80x |
| Spain Trip Planners | 5.12% | 4.45x |
| New York Rangers Fans | 3.92% | 4.39x |
| Stay-at-Home Parents | 6.02% | 4.36x |
| United Arab Emirates Trip Planners | 3.92% | 4.35x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
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APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.49% | 78.43x |
| Uniqlo | 2.21% | 40.59x |
| Intermix | 1.01% | 38.36x |
| Saint Laurent Paris | 0.84% | 36.26x |
| Armani | 3.43% | 33.96x |
| Joe's Jeans | 0.22% | 31.51x |
| Zara | 3.14% | 27.69x |
| Lorna Jane | 0.59% | 23.75x |
| American Apparel | 3.00% | 23.11x |
| Calvin Klein | 0.39% | 22.23x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.71% | 7.48x |
| Hudson Valley New York Media | 1.20% | 5.75x |
| South Africa News Cluster | 0.60% | 5.74x |
| New Jersey News Cluster | 3.31% | 4.13x |
| Private Aviation | 0.48% | 3.99x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.24% | 3.86x |
| Smart Travel | 0.36% | 3.80x |
| Israel News | 2.71% | 3.75x |
| Education Cluster | 0.24% | 3.71x |
| US Soccer | 0.17% | 3.65x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
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DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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