Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.19x |
| T-Mobile Customers | 0.11% | 2.17x |
| Men's Shoe Shoppers | 1.18% | 1.84x |
| Food Bank Researchers | 0.91% | 1.57x |
| Minnesota County and Local Fair Visitors | 4.11% | 1.57x |
| Green Bay Packers Fans | 3.15% | 1.52x |
| Wisconsin County and Local Fair Visitors | 3.51% | 1.49x |
| Minnesota Twins Fans | 2.46% | 1.44x |
| North Midwest State Fair Visitors | 3.24% | 1.43x |
| Rapid City Trip Planners | 1.65% | 1.41x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
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APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.82% | 6.19x |
| Topshop | 0.03% | 4.62x |
| Zumiez | 2.46% | 3.58x |
| Levi Strauss | 0.23% | 3.13x |
| Armani | 0.27% | 2.95x |
| Uniqlo | 0.15% | 2.93x |
| Charlotte Russe | 0.26% | 2.93x |
| Calvin Klein | 0.04% | 2.88x |
| Abercrombie & Fitch | 0.20% | 2.80x |
| Eddie Bauer | 0.54% | 2.76x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.03% | 3.21x |
| Teaching Abroad | 0.02% | 2.86x |
| London Tourism & Events | 0.02% | 2.58x |
| North Dakota Cluster | 0.77% | 2.33x |
| Wisconsin Universities | 1.00% | 2.17x |
| Wisconsin Travel & Tourism Cluster | 1.51% | 2.08x |
| Utah Cluster | 0.71% | 2.05x |
| Minnesota Local News Cluster | 2.44% | 2.01x |
| South Dakota Cluster | 0.49% | 1.85x |
| Nebraska Cluster | 1.00% | 1.82x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
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DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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