Dstillery Audiences

CITIBANK

Audience Size: 2.1 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 5.26% 3.69x
New York City Events Researchers 5.31% 3.69x
Online Grocery Shoppers 5.58% 3.48x
New York Trip Planners 5.23% 3.16x
Real Estate Decision Makers 5.52% 2.90x
Restaurant Menu Researchers 3.54% 2.84x
Broadway Fans 3.25% 2.65x
Opera Enthusiasts 3.30% 2.63x
New York Mets Fans 2.61% 2.51x
Los Angeles Mass Transit Commuters 4.00% 2.47x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.48% 32.40x
Supreme 0.73% 20.99x
Levi Strauss 3.06% 19.67x
Topshop 0.41% 19.34x
Patagonia 4.24% 19.15x
Intermix 2.17% 17.79x
Zara 6.54% 17.21x
Club Monaco 2.16% 16.66x
Calvin Klein 2.02% 15.97x
Uniqlo 3.00% 15.93x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.05% 6.57x
New York City Education & News Cluster 3.05% 6.38x
NYC Tourist Attractions 4.00% 5.63x
New York City Family & Activity Cluster 2.99% 4.61x
Hudson Valley New York Media 1.32% 4.19x
Italy Cluster 0.05% 4.15x
Institutional Investing 0.35% 4.13x
France Online Music & Quiz Content Cluster 0.05% 3.96x
Greece Cluster 0.06% 3.80x
Marketing Professionals 0.81% 3.35x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male