Dstillery Audiences

CITIBANK

Audience Size: 5.2 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.19x
T-Mobile Customers 0.11% 2.17x
Men's Shoe Shoppers 1.18% 1.84x
Minnesota County and Local Fair Visitors 4.15% 1.47x
Minnesota Vikings Fans 3.15% 1.45x
Wisconsin County and Local Fair Visitors 3.60% 1.43x
Green Bay Packers Fans 2.32% 1.36x
North Midwest State Fair Visitors 3.30% 1.35x
Rapid City Trip Planners 2.39% 1.27x
Minnesota Twins Fans 3.14% 1.25x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.32% 2.83x
Eddie Bauer 0.24% 2.82x
Carhartt 0.15% 2.69x
Mens Wearhouse 1.04% 2.66x
The North Face 0.16% 2.64x
Calvin Klein 0.08% 2.63x
Hollister 0.48% 2.60x
Charlotte Russe 0.27% 2.59x
Abercrombie & Fitch 0.21% 2.57x
Dressbarn 0.69% 2.55x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.03% 3.21x
Teaching Abroad 0.02% 2.86x
London Tourism & Events 0.02% 2.58x
North Dakota Cluster 0.64% 2.21x
Wisconsin Travel & Tourism Cluster 1.54% 2.20x
Wisconsin Universities 0.98% 2.14x
Lacrosse College Athletics 0.01% 2.13x
Minnesota Local News Cluster 2.13% 1.96x
Nebraska Cluster 1.00% 1.87x
Child Development 0.01% 1.87x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male