Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.73% | 2.86x |
| Online Grocery Shoppers | 7.19% | 2.84x |
| Ballet Enthusiasts | 6.63% | 2.72x |
| New York Trip Planners | 6.19% | 2.45x |
| Real Estate Decision Makers | 5.89% | 2.44x |
| Opera Enthusiasts | 5.09% | 2.35x |
| Los Angeles Mass Transit Commuters | 5.91% | 2.34x |
| Burger Enthusiast | 1.40% | 2.29x |
| Restaurant Menu Researchers | 4.56% | 2.27x |
| Readers of Dominican Republic Content | 4.01% | 2.24x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
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APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.56% | 25.93x |
| Supreme | 0.64% | 24.66x |
| Topshop | 1.64% | 19.55x |
| Calvin Klein | 1.53% | 17.76x |
| Uniqlo | 4.85% | 17.03x |
| Intermix | 2.58% | 16.09x |
| Saint Laurent Paris | 2.50% | 16.06x |
| Zara | 6.89% | 15.86x |
| Joe's Jeans | 0.81% | 14.30x |
| Patagonia | 3.49% | 14.27x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.45% | 6.03x |
| New York City Real Estate Research Cluster | 2.93% | 5.45x |
| NYC Tourist Attractions | 3.18% | 4.90x |
| Franco-African Cluster | 0.06% | 4.72x |
| New York City Family & Activity Cluster | 3.54% | 3.85x |
| Hudson Valley New York Media | 1.55% | 3.72x |
| Russia Cluster | 0.14% | 3.44x |
| London Tourism & Events | 0.05% | 3.36x |
| Nepal News | 0.04% | 2.95x |
| French News & Gossip Cluster | 0.11% | 2.94x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
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DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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