Dstillery Audiences

CITIBANK

Audience Size: 1.7 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.17% 3.75x
Ballet Enthusiasts 5.05% 3.71x
New York Trip Planners 4.60% 3.30x
Online Grocery Shoppers 7.76% 2.83x
Los Angeles Mass Transit Commuters 4.49% 2.80x
Restaurant Menu Researchers 3.42% 2.74x
Opera Enthusiasts 3.05% 2.66x
Real Estate Decision Makers 7.16% 2.59x
Broadway Fans 2.87% 2.53x
Executive Travelers 0.03% 2.51x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.41% 37.32x
Levi Strauss 2.76% 20.70x
Patagonia 2.92% 20.02x
Supreme 0.56% 19.42x
Club Monaco 2.29% 19.40x
Armani 4.96% 18.92x
Zara 5.92% 18.84x
Intermix 1.84% 18.25x
Uniqlo 2.64% 17.11x
Calvin Klein 1.87% 16.43x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.40% 7.67x
New York City Real Estate Research Cluster 2.58% 6.92x
NYC Tourist Attractions 3.53% 5.75x
New York City Family & Activity Cluster 2.59% 4.73x
Hudson Valley New York Media 1.19% 4.40x
Institutional Investing 0.28% 4.38x
Russia Cluster 0.20% 4.32x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 4.02x
Los Angeles Cluster 0.12% 3.94x
Italy Cluster 0.03% 3.47x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male