Dstillery Audiences

CITIBANK

Audience Size: 97.3 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.52% 6.34x
Ballet Enthusiasts 5.12% 5.70x
New York Trip Planners 5.12% 5.24x
Online Grocery Shoppers 4.82% 5.10x
Major Airline Customers 5.12% 4.87x
Real Estate Decision Makers 3.92% 4.80x
Spain Trip Planners 5.12% 4.45x
New York Rangers Fans 3.92% 4.39x
Stay-at-Home Parents 6.02% 4.36x
United Arab Emirates Trip Planners 3.92% 4.35x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Topshop.

Location Composition Index
Topshop 0.49% 78.43x
Uniqlo 2.21% 40.59x
Intermix 1.01% 38.36x
Saint Laurent Paris 0.84% 36.26x
Armani 3.43% 33.96x
Joe's Jeans 0.22% 31.51x
Zara 3.14% 27.69x
Lorna Jane 0.59% 23.75x
American Apparel 3.00% 23.11x
Calvin Klein 0.39% 22.23x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 2.71% 7.48x
Hudson Valley New York Media 1.20% 5.75x
South Africa News Cluster 0.60% 5.74x
New Jersey News Cluster 3.31% 4.13x
Private Aviation 0.48% 3.99x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.24% 3.86x
Smart Travel 0.36% 3.80x
Israel News 2.71% 3.75x
Education Cluster 0.24% 3.71x
US Soccer 0.17% 3.65x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male