Dstillery Audiences

CITIBANK

Audience Size: 926.8 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 926.8 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.90% 2.87x
Online Grocery Shoppers 6.76% 2.58x
Los Angeles Mass Transit Commuters 3.49% 2.53x
Real Estate Decision Makers 5.52% 2.45x
Restaurant Menu Researchers 2.71% 2.35x
Caribbean Trip Planners 2.89% 2.34x
Readers of South American Content 3.06% 2.26x
Readers of Dominican Republic Content 3.41% 2.25x
Readers of Caribbean Content 3.17% 2.21x
Broadway Fans 2.18% 2.20x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Levi Strauss.

Location Composition Index
Levi Strauss 2.08% 28.99x
Armani 3.59% 27.12x
Zara 4.22% 25.67x
Supreme 0.31% 24.61x
Uniqlo 1.88% 24.04x
Ann Taylor 2.54% 22.73x
Club Monaco 2.04% 22.56x
Hugo Boss 1.97% 21.62x
Free People 2.40% 21.42x
Calvin Klein 1.49% 21.18x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.88% 6.83x
New York City Real Estate Research Cluster 1.98% 6.37x
NYC Tourist Attractions 2.84% 4.83x
New York City Family & Activity Cluster 2.06% 4.46x
Russia Cluster 0.20% 3.98x
Hudson Valley New York Media 0.89% 3.64x
Turkey & Iran Cluster 0.06% 3.44x
Central & South American News 0.24% 3.10x
Philanthropy - Nonprofits 0.11% 3.05x
China Cluster 0.33% 3.00x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male