Dstillery Audiences

CITIBANK

Audience Size: 65 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.70% 7.74x
New York Trip Planners 8.70% 5.39x
Ballet Enthusiasts 6.16% 4.72x
Telemedicine Content Readers 2.90% 4.15x
United Nations Donors 5.07% 3.84x
Online Grocery Shoppers 6.52% 3.83x
SEO Specialists 5.07% 3.75x
United Arab Emirates Trip Planners 5.43% 3.66x
Real Estate Decision Makers 6.16% 3.57x
Cricket Enthusiasts 5.43% 3.56x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Intermix.

Location Composition Index
Intermix 0.97% 43.01x
Uniqlo 2.10% 38.47x
Saint Laurent Paris 0.67% 31.48x
Armani 3.28% 31.24x
Zara 3.04% 26.92x
Calvin Klein 0.49% 25.25x
Lorna Jane 0.59% 25.25x
American Apparel 2.92% 23.96x
Club Monaco 1.00% 20.90x
Bonobos 1.16% 18.55x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.26% 12.66x
New York City Family & Activity Cluster 6.16% 8.79x
Hudson Valley New York Media 2.17% 6.47x
Los Angeles Tourism 0.63% 5.04x
New Jersey News Cluster 7.61% 4.13x
Chicago Cluster 5.80% 4.00x
Private Aviation 0.48% 3.99x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.24% 3.86x
Education Cluster 0.24% 3.71x
US Soccer 0.17% 3.65x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male