Dstillery Audiences

CITIBANK

Audience Size: 534.7 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 534.7 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.97% 8.06x
Restaurant Menu Researchers 7.71% 5.25x
Real Estate Decision Makers 7.63% 5.07x
New York Trip Planners 6.87% 4.56x
Ballet Enthusiasts 5.70% 4.53x
Online Grocery Shoppers 6.71% 4.48x
Miami Trip Planners 7.38% 3.83x
Major Airline Customers 6.12% 3.61x
Caribbean Trip Planners 6.37% 3.60x
Brooklyn Nets Fans 5.53% 3.50x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Topshop.

Location Composition Index
Topshop 1.26% 50.29x
Everlane 0.43% 44.79x
Supreme 0.36% 35.69x
Intermix 1.73% 26.61x
Uniqlo 3.95% 26.32x
Saint Laurent Paris 1.94% 25.53x
Calvin Klein 1.03% 24.84x
Zara 6.21% 24.45x
Armani 5.71% 23.37x
Joe's Jeans 0.33% 20.75x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.93% 22.15x
New York City Real Estate Research Cluster 4.78% 14.04x
New York City Family & Activity Cluster 10.56% 11.91x
NYC Tourist Attractions 2.26% 11.79x
Hudson Valley New York Media 5.11% 10.85x
Poland Cluster 0.42% 9.25x
Bags & Luggage 0.59% 8.75x
Caribbean Cluster 1.51% 6.67x
Mobile Industry Information 0.42% 6.22x
China Cluster 0.25% 5.94x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male