Dstillery Audiences

CITIBANK

Audience Size: 1.7 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.48% 3.60x
Ballet Enthusiasts 9.44% 3.42x
Online Grocery Shoppers 8.82% 3.23x
Burger Enthusiast 0.09% 3.04x
New York Trip Planners 7.98% 2.99x
Real Estate Decision Makers 7.45% 2.86x
Opera Enthusiasts 7.03% 2.77x
Los Angeles Mass Transit Commuters 7.53% 2.71x
Restaurant Menu Researchers 6.73% 2.70x
Los Angeles Trip Planners 6.52% 2.40x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Supreme.

Location Composition Index
Supreme 0.61% 27.99x
Everlane 0.64% 26.51x
Topshop 1.96% 24.46x
Calvin Klein 1.71% 19.67x
Uniqlo 6.22% 18.80x
Saint Laurent Paris 3.08% 17.96x
Intermix 2.73% 17.41x
Joe's Jeans 0.83% 17.27x
Zara 8.47% 17.03x
Armani 7.88% 16.68x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.91% 8.15x
NYC Tourist Attractions 3.68% 6.85x
New York City Real Estate Research Cluster 2.83% 6.68x
Bulgaria Cluster 0.04% 5.42x
Institutional Investing 0.30% 5.14x
New York City Family & Activity Cluster 3.57% 4.93x
Greece Cluster 0.07% 4.91x
Hudson Valley New York Media 1.82% 4.50x
Russia Cluster 0.14% 4.07x
Home Office Products 0.04% 3.83x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male