Dstillery Audiences

CITIBANK

Audience Size: 1.1 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.98% 8.26x
Burger Enthusiast 0.37% 6.72x
Ballet Enthusiasts 7.75% 5.91x
Online Grocery Shoppers 8.01% 5.32x
Real Estate Decision Makers 8.12% 5.21x
New York Trip Planners 7.38% 4.97x
Restaurant Menu Researchers 6.58% 4.61x
School Closings Updates Readers 1.70% 4.54x
Broadway Fans 5.20% 3.91x
New York Rangers Fans 6.16% 3.71x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.63% 38.60x
Topshop 1.80% 34.89x
Supreme 0.57% 33.28x
Calvin Klein 1.59% 23.80x
Intermix 2.46% 23.33x
Uniqlo 5.72% 23.16x
Saint Laurent Paris 2.79% 22.16x
Zara 8.32% 21.43x
Armani 7.61% 20.37x
Joe's Jeans 0.59% 19.91x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.66% 21.55x
NYC Tourist Attractions 3.82% 15.98x
New York City Real Estate Research Cluster 4.35% 14.68x
New York City Family & Activity Cluster 7.75% 10.50x
Hudson Valley New York Media 4.19% 10.22x
Job Interview Process 0.27% 9.26x
Art News & Products 0.27% 7.69x
Marketing Professionals 0.42% 6.46x
Retail Industry News 0.16% 5.94x
Work Productivity 0.21% 5.15x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male