Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.17% | 3.75x |
| Ballet Enthusiasts | 5.05% | 3.71x |
| New York Trip Planners | 4.60% | 3.30x |
| Online Grocery Shoppers | 7.76% | 2.83x |
| Los Angeles Mass Transit Commuters | 4.49% | 2.80x |
| Restaurant Menu Researchers | 3.42% | 2.74x |
| Opera Enthusiasts | 3.05% | 2.66x |
| Real Estate Decision Makers | 7.16% | 2.59x |
| Broadway Fans | 2.87% | 2.53x |
| Executive Travelers | 0.03% | 2.51x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
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APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.41% | 37.32x |
| Levi Strauss | 2.76% | 20.70x |
| Patagonia | 2.92% | 20.02x |
| Supreme | 0.56% | 19.42x |
| Club Monaco | 2.29% | 19.40x |
| Armani | 4.96% | 18.92x |
| Zara | 5.92% | 18.84x |
| Intermix | 1.84% | 18.25x |
| Uniqlo | 2.64% | 17.11x |
| Calvin Klein | 1.87% | 16.43x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.40% | 7.67x |
| New York City Real Estate Research Cluster | 2.58% | 6.92x |
| NYC Tourist Attractions | 3.53% | 5.75x |
| New York City Family & Activity Cluster | 2.59% | 4.73x |
| Hudson Valley New York Media | 1.19% | 4.40x |
| Institutional Investing | 0.28% | 4.38x |
| Russia Cluster | 0.20% | 4.32x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 4.02x |
| Los Angeles Cluster | 0.12% | 3.94x |
| Italy Cluster | 0.03% | 3.47x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
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DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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