Dstillery Audiences

CITIBANK

Audience Size: 188.2 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 188.2 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.08% 6.29x
Ballet Enthusiasts 7.59% 4.28x
United Arab Emirates Trip Planners 5.65% 3.59x
Cricket Enthusiasts 6.14% 3.53x
Los Angeles Mass Transit Commuters 6.62% 3.50x
Telemedicine Content Readers 2.75% 3.46x
New York Trip Planners 6.79% 3.44x
Restaurant Menu Researchers 5.17% 3.41x
Retail Job Seekers 6.79% 3.37x
Online Grocery Shoppers 6.14% 3.37x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Intermix.

Location Composition Index
Intermix 0.45% 32.87x
Uniqlo 1.32% 32.68x
Armani 1.98% 28.35x
Zara 1.70% 22.96x
Calvin Klein 0.26% 21.67x
Saint Laurent Paris 0.30% 19.68x
American Apparel 1.44% 17.84x
Lorna Jane 0.36% 15.55x
Bonobos 0.58% 13.17x
Hugo Boss 1.55% 12.82x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.42% 26.10x
New York City Education & News Cluster 1.29% 12.16x
New York City Real Estate Research Cluster 2.75% 10.23x
New York City Family & Activity Cluster 7.11% 8.99x
Personal Finance Researchers 0.48% 5.88x
DIY Decoration & Furniture 0.65% 5.08x
Middle East News 0.65% 5.05x
Spain News - Madrid & Seville 0.81% 4.12x
Data Analysis & Scripting 0.97% 4.10x
Music Production 0.32% 3.86x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male