Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.22% | 2.82x |
| Online Grocery Shoppers | 7.69% | 2.74x |
| Ballet Enthusiasts | 6.82% | 2.67x |
| Real Estate Decision Makers | 6.75% | 2.48x |
| Los Angeles Mass Transit Commuters | 6.29% | 2.48x |
| Opera Enthusiasts | 5.30% | 2.42x |
| New York Trip Planners | 6.46% | 2.38x |
| Readers of Dominican Republic Content | 4.06% | 2.33x |
| Restaurant Menu Researchers | 4.98% | 2.24x |
| Readers of Caribbean Content | 4.17% | 2.14x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Curious about what else the Citibank audience is interested in?
Sign Up
APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.54% | 26.86x |
| Supreme | 0.66% | 23.54x |
| Topshop | 1.39% | 19.24x |
| Calvin Klein | 1.46% | 16.32x |
| Uniqlo | 4.30% | 16.31x |
| Intermix | 2.47% | 15.82x |
| Patagonia | 4.12% | 15.63x |
| Zara | 6.49% | 15.55x |
| Saint Laurent Paris | 2.27% | 15.28x |
| Joe's Jeans | 0.87% | 13.99x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Want to find more of the Citibank audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.79% | 5.99x |
| New York City Real Estate Research Cluster | 3.06% | 5.06x |
| NYC Tourist Attractions | 3.39% | 4.53x |
| New York City Family & Activity Cluster | 3.59% | 3.82x |
| Environmental Conservation | 0.01% | 3.47x |
| Hudson Valley New York Media | 1.49% | 3.44x |
| Institutional Investing | 0.35% | 3.27x |
| Franco-African Cluster | 0.04% | 3.14x |
| San Francisco Bay Area Cluster | 3.56% | 2.91x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.91x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Want to see more of the Content Affinities the Citibank audience visits?
Sign Up
DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Citibank audience?
Sign Up