Dstillery Audiences

CITIBANK

Audience Size: 2 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.73% 2.86x
Online Grocery Shoppers 7.19% 2.84x
Ballet Enthusiasts 6.63% 2.72x
New York Trip Planners 6.19% 2.45x
Real Estate Decision Makers 5.89% 2.44x
Opera Enthusiasts 5.09% 2.35x
Los Angeles Mass Transit Commuters 5.91% 2.34x
Burger Enthusiast 1.40% 2.29x
Restaurant Menu Researchers 4.56% 2.27x
Readers of Dominican Republic Content 4.01% 2.24x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.56% 25.93x
Supreme 0.64% 24.66x
Topshop 1.64% 19.55x
Calvin Klein 1.53% 17.76x
Uniqlo 4.85% 17.03x
Intermix 2.58% 16.09x
Saint Laurent Paris 2.50% 16.06x
Zara 6.89% 15.86x
Joe's Jeans 0.81% 14.30x
Patagonia 3.49% 14.27x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.45% 6.03x
New York City Real Estate Research Cluster 2.93% 5.45x
NYC Tourist Attractions 3.18% 4.90x
Franco-African Cluster 0.06% 4.72x
New York City Family & Activity Cluster 3.54% 3.85x
Hudson Valley New York Media 1.55% 3.72x
Russia Cluster 0.14% 3.44x
London Tourism & Events 0.05% 3.36x
Nepal News 0.04% 2.95x
French News & Gossip Cluster 0.11% 2.94x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male