Dstillery Audiences

CITIBANK

Audience Size: 2.9 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.19x
T-Mobile Customers 0.11% 2.17x
Men's Shoe Shoppers 1.18% 1.84x
Food Bank Researchers 0.91% 1.57x
Minnesota County and Local Fair Visitors 4.11% 1.57x
Green Bay Packers Fans 3.15% 1.52x
Wisconsin County and Local Fair Visitors 3.51% 1.49x
Minnesota Twins Fans 2.46% 1.44x
North Midwest State Fair Visitors 3.24% 1.43x
Rapid City Trip Planners 1.65% 1.41x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Patagonia.

Location Composition Index
Patagonia 0.82% 6.19x
Topshop 0.03% 4.62x
Zumiez 2.46% 3.58x
Levi Strauss 0.23% 3.13x
Armani 0.27% 2.95x
Uniqlo 0.15% 2.93x
Charlotte Russe 0.26% 2.93x
Calvin Klein 0.04% 2.88x
Abercrombie & Fitch 0.20% 2.80x
Eddie Bauer 0.54% 2.76x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.03% 3.21x
Teaching Abroad 0.02% 2.86x
London Tourism & Events 0.02% 2.58x
North Dakota Cluster 0.77% 2.33x
Wisconsin Universities 1.00% 2.17x
Wisconsin Travel & Tourism Cluster 1.51% 2.08x
Utah Cluster 0.71% 2.05x
Minnesota Local News Cluster 2.44% 2.01x
South Dakota Cluster 0.49% 1.85x
Nebraska Cluster 1.00% 1.82x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female