Dstillery Audiences

CITIBANK

Audience Size: 440.8 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 440.8 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.39% 6.70x
Ballet Enthusiasts 6.31% 4.86x
New York Trip Planners 5.71% 3.95x
School Closings Updates Readers 2.00% 3.67x
Caribbean Trip Planners 5.71% 3.56x
Restaurant Menu Researchers 3.71% 3.46x
Getaways Researchers 2.86% 3.45x
Real Estate Decision Makers 4.48% 3.29x
Online Grocery Shoppers 4.65% 3.11x
Retail Job Seekers 4.73% 3.06x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Supreme.

Location Composition Index
Supreme 0.10% 24.48x
Everlane 0.10% 23.39x
Topshop 0.46% 22.86x
Intermix 0.89% 14.44x
Uniqlo 2.29% 14.22x
Lorna Jane 1.44% 12.16x
Armani 3.24% 11.67x
Saint Laurent Paris 0.64% 10.49x
Joe's Jeans 0.31% 10.28x
Zara 2.69% 9.65x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.19% 17.47x
NYC Tourist Attractions 1.02% 14.36x
Poland Cluster 0.30% 9.41x
New York City Real Estate Research Cluster 1.88% 8.73x
China Cluster 0.38% 8.38x
New York City Family & Activity Cluster 5.75% 8.31x
Hudson Valley New York Media 1.45% 5.77x
Arabic News 0.13% 5.39x
Design Software 0.30% 5.34x
Diet & Weight Loss 0.13% 5.06x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male