Dstillery Audiences

CITIBANK

Audience Size: 320.4 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 320.4 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.22% 7.14x
Modern Art Museum Researchers 2.58% 4.79x
Ballet Enthusiasts 4.82% 4.60x
School Closings Updates Readers 1.59% 3.98x
Real Estate Decision Makers 4.76% 3.95x
New York Trip Planners 5.15% 3.92x
Caribbean Trip Planners 5.81% 3.59x
Miami Trip Planners 4.69% 3.57x
Readers of Dominican Republic Content 7.73% 3.48x
Readers of Caribbean Content 5.94% 3.43x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.13% 21.82x
Topshop 0.68% 20.28x
Supreme 0.08% 19.22x
Uniqlo 2.99% 13.47x
Intermix 1.14% 13.05x
Armani 4.62% 10.93x
Lorna Jane 1.84% 10.89x
Saint Laurent Paris 1.04% 10.39x
Joe's Jeans 0.36% 9.34x
Zara 3.58% 8.84x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.45% 22.28x
New York City Education & News Cluster 0.79% 17.97x
New York City Real Estate Research Cluster 2.25% 17.04x
New York City Family & Activity Cluster 5.48% 10.42x
Spain News - Madrid & Seville 0.99% 5.23x
Peru Media 0.26% 5.10x
China Cluster 0.20% 4.98x
Korea Cluster 0.20% 4.53x
Central & South American News 0.20% 4.53x
Latin American News 1.59% 4.15x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male