Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 5.26% | 3.69x |
| New York City Events Researchers | 5.31% | 3.69x |
| Online Grocery Shoppers | 5.58% | 3.48x |
| New York Trip Planners | 5.23% | 3.16x |
| Real Estate Decision Makers | 5.52% | 2.90x |
| Restaurant Menu Researchers | 3.54% | 2.84x |
| Broadway Fans | 3.25% | 2.65x |
| Opera Enthusiasts | 3.30% | 2.63x |
| New York Mets Fans | 2.61% | 2.51x |
| Los Angeles Mass Transit Commuters | 4.00% | 2.47x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
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APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.48% | 32.40x |
| Supreme | 0.73% | 20.99x |
| Levi Strauss | 3.06% | 19.67x |
| Topshop | 0.41% | 19.34x |
| Patagonia | 4.24% | 19.15x |
| Intermix | 2.17% | 17.79x |
| Zara | 6.54% | 17.21x |
| Club Monaco | 2.16% | 16.66x |
| Calvin Klein | 2.02% | 15.97x |
| Uniqlo | 3.00% | 15.93x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.05% | 6.57x |
| New York City Education & News Cluster | 3.05% | 6.38x |
| NYC Tourist Attractions | 4.00% | 5.63x |
| New York City Family & Activity Cluster | 2.99% | 4.61x |
| Hudson Valley New York Media | 1.32% | 4.19x |
| Italy Cluster | 0.05% | 4.15x |
| Institutional Investing | 0.35% | 4.13x |
| France Online Music & Quiz Content Cluster | 0.05% | 3.96x |
| Greece Cluster | 0.06% | 3.80x |
| Marketing Professionals | 0.81% | 3.35x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
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DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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