Explore the Citibank Audience
Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Citibank audience.
INTERESTS
The Citibank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Citibank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.98% | 8.26x |
| Burger Enthusiast | 0.37% | 6.72x |
| Ballet Enthusiasts | 7.75% | 5.91x |
| Online Grocery Shoppers | 8.01% | 5.32x |
| Real Estate Decision Makers | 8.12% | 5.21x |
| New York Trip Planners | 7.38% | 4.97x |
| Restaurant Menu Researchers | 6.58% | 4.61x |
| School Closings Updates Readers | 1.70% | 4.54x |
| Broadway Fans | 5.20% | 3.91x |
| New York Rangers Fans | 6.16% | 3.71x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
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APPAREL RETAILERS
The Citibank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.63% | 38.60x |
| Topshop | 1.80% | 34.89x |
| Supreme | 0.57% | 33.28x |
| Calvin Klein | 1.59% | 23.80x |
| Intermix | 2.46% | 23.33x |
| Uniqlo | 5.72% | 23.16x |
| Saint Laurent Paris | 2.79% | 22.16x |
| Zara | 8.32% | 21.43x |
| Armani | 7.61% | 20.37x |
| Joe's Jeans | 0.59% | 19.91x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.66% | 21.55x |
| NYC Tourist Attractions | 3.82% | 15.98x |
| New York City Real Estate Research Cluster | 4.35% | 14.68x |
| New York City Family & Activity Cluster | 7.75% | 10.50x |
| Hudson Valley New York Media | 4.19% | 10.22x |
| Job Interview Process | 0.27% | 9.26x |
| Art News & Products | 0.27% | 7.69x |
| Marketing Professionals | 0.42% | 6.46x |
| Retail Industry News | 0.16% | 5.94x |
| Work Productivity | 0.21% | 5.15x |
Composition Percentage:
The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
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DEMOGRAPHICS
The Citibank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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