Dstillery Audiences

CITIBANK

Audience Size: 2.1 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.32% 3.50x
Ballet Enthusiasts 6.25% 3.41x
Online Grocery Shoppers 6.16% 3.25x
New York Trip Planners 6.16% 2.89x
Real Estate Decision Makers 4.99% 2.82x
Opera Enthusiasts 3.36% 2.59x
Restaurant Menu Researchers 3.85% 2.57x
New York Mets Fans 3.13% 2.47x
Broadway Fans 3.85% 2.41x
New York Rangers Fans 3.19% 2.40x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.51% 28.03x
Supreme 0.72% 21.13x
Topshop 0.87% 19.22x
Patagonia 4.59% 18.16x
Intermix 2.24% 16.97x
Levi Strauss 3.30% 16.19x
Zara 6.36% 16.05x
Calvin Klein 1.70% 15.49x
Uniqlo 3.42% 15.21x
Saint Laurent Paris 1.90% 14.14x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.24% 6.07x
New York City Real Estate Research Cluster 3.54% 5.84x
NYC Tourist Attractions 4.50% 5.23x
New York City Family & Activity Cluster 3.91% 4.35x
Hudson Valley New York Media 1.72% 4.04x
Russia Cluster 0.18% 3.55x
Alternative Streaming Services 0.07% 3.49x
Franco-African Cluster 0.05% 3.43x
Greece Cluster 0.06% 3.28x
Institutional Investing 0.36% 3.25x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male