Dstillery Audiences

CITIBANK

Audience Size: 2 Million Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.22% 2.82x
Online Grocery Shoppers 7.69% 2.74x
Ballet Enthusiasts 6.82% 2.67x
Real Estate Decision Makers 6.75% 2.48x
Los Angeles Mass Transit Commuters 6.29% 2.48x
Opera Enthusiasts 5.30% 2.42x
New York Trip Planners 6.46% 2.38x
Readers of Dominican Republic Content 4.06% 2.33x
Restaurant Menu Researchers 4.98% 2.24x
Readers of Caribbean Content 4.17% 2.14x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Everlane.

Location Composition Index
Everlane 0.54% 26.86x
Supreme 0.66% 23.54x
Topshop 1.39% 19.24x
Calvin Klein 1.46% 16.32x
Uniqlo 4.30% 16.31x
Intermix 2.47% 15.82x
Patagonia 4.12% 15.63x
Zara 6.49% 15.55x
Saint Laurent Paris 2.27% 15.28x
Joe's Jeans 0.87% 13.99x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.79% 5.99x
New York City Real Estate Research Cluster 3.06% 5.06x
NYC Tourist Attractions 3.39% 4.53x
New York City Family & Activity Cluster 3.59% 3.82x
Environmental Conservation 0.01% 3.47x
Hudson Valley New York Media 1.49% 3.44x
Institutional Investing 0.35% 3.27x
Franco-African Cluster 0.04% 3.14x
San Francisco Bay Area Cluster 3.56% 2.91x
France Online Music & Quiz Content Cluster 0.05% 2.91x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male