Dstillery Audiences

CITIBANK

Audience Size: 144.4 Thousand Devices

Explore the Citibank Audience

Below you'll find more information about the Citibank audience, broken down in different categories based on their digital and physical behaviors. These are 144.4 thousand unique devices whose actions qualify for the Citibank audience.

Dstillery Crafted Audiences

INTERESTS

The Citibank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Citibank audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.52% 7.61x
Ballet Enthusiasts 7.44% 5.30x
Online Grocery Shoppers 8.27% 4.97x
School Closings Updates Readers 3.51% 4.23x
New York Trip Planners 6.77% 4.17x
Restaurant Menu Researchers 6.68% 4.02x
Telemedicine Content Readers 2.92% 3.92x
Real Estate Decision Makers 6.10% 3.85x
Brooklyn Nets Fans 5.68% 3.71x
New York Knicks Fans 6.27% 3.69x
Composition Percentage: The overlap percentage between the Citibank audience and the Interest attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Citibank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Citibank audience is Topshop.

Location Composition Index
Topshop 0.29% 69.23x
Saint Laurent Paris 0.55% 42.61x
Calvin Klein 0.43% 41.16x
Intermix 0.78% 40.40x
Armani 2.19% 37.08x
Uniqlo 1.12% 34.79x
Zara 2.32% 30.59x
Joe's Jeans 0.10% 24.79x
American Apparel 2.48% 22.73x
Club Monaco 0.62% 22.38x
Composition Percentage: The overlap percentage between the Citibank audience and the Location attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Citibank audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.09% 17.73x
NYC Tourist Attractions 2.59% 14.14x
New York City Real Estate Research Cluster 5.26% 13.63x
New York City Family & Activity Cluster 8.19% 9.09x
Hudson Valley New York Media 3.09% 6.07x
Brazil & Portugal News 0.25% 5.35x
Broadway Information 1.17% 5.28x
Motorcycle Racing Researchers 0.25% 4.67x
Caribbean Cluster 0.84% 4.54x
Latin American News 1.00% 4.09x
Composition Percentage: The overlap percentage between the Citibank audience and the Content Affinity attribute.
Index: A comparison of the Citibank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Citibank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male