Dstillery Audiences

CITY SPORTS

Audience Size: 44 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 3.01% 3.73x
New York Trip Planners 4.15% 3.12x
Vermont Trip Planners 3.43% 3.02x
Philadelphia Trip Planners 2.44% 2.94x
Boston Bruins Fans 2.86% 2.91x
Restaurant Menu Researchers 3.27% 2.89x
Northeastern Voters 3.17% 2.87x
Major Airline Customers 3.79% 2.83x
United Arab Emirates Trip Planners 2.75% 2.78x
New England Patriots Fans 3.22% 2.75x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 28.68% 111.28x
American Apparel 11.61% 68.26x
Zara 8.82% 53.63x
H&M 11.38% 46.87x
The North Face 10.91% 45.89x
Armani 5.57% 42.04x
Lululemon 12.52% 40.27x
Michael Kors 5.24% 37.43x
Gap 24.75% 34.75x
LOFT 8.40% 33.85x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 5.19% 7.20x
New York City Education & News Cluster 2.39% 5.63x
LGBTQ Advocacy 1.97% 4.66x
NYC Tourist Attractions 2.75% 4.65x
Boston Cluster 7.53% 4.54x
New England Universities 1.56% 4.28x
New York City Real Estate Research Cluster 1.25% 3.99x
Baltimore Cluster 3.58% 3.69x
Fashion Cluster 1.66% 3.48x
Legal Information Research Cluster 1.35% 2.93x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male