Dstillery Audiences

CITY SPORTS

Audience Size: 129.9 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 129.9 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 4.69% 4.20x
Boston Trip Planners 4.09% 3.89x
Boston Bruins Fans 3.87% 3.61x
Philadelphia Trip Planners 3.54% 3.36x
New York City Events Researchers 4.80% 3.34x
New England Patriots Fans 3.60% 3.27x
Last Minute Travelers 4.63% 3.23x
Ballet Enthusiasts 4.63% 3.22x
Venture Capitalists 3.76% 3.21x
Rowing Enthusiasts 4.03% 3.15x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 6.21% 88.43x
Everlane 0.89% 62.11x
Intermix 6.87% 58.43x
Uniqlo 10.29% 56.17x
Urban Outfitters 34.54% 47.60x
Club Monaco 5.89% 46.99x
Free People 12.69% 44.51x
The North Face 12.71% 39.60x
LOFT 26.99% 38.95x
Madewell 10.19% 37.50x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 5.73% 6.13x
New England Universities 2.40% 5.11x
NYC Tourist Attractions 3.38% 4.63x
Philadelphia Cluster 3.00% 4.50x
Boston Cluster 9.54% 4.27x
Legal Information Research Cluster 2.07% 3.76x
New York City Real Estate Research Cluster 1.69% 3.54x
New York City Education & News Cluster 1.74% 3.53x
Baltimore Cluster 4.25% 3.38x
Business News & Information Readers 1.53% 3.26x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male