Dstillery Audiences

CITY SPORTS

Audience Size: 58.5 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.29% 4.18x
New York City Events Researchers 6.51% 3.83x
Online Grocery Shoppers 7.63% 3.71x
Cape Cod News Readers 5.79% 3.69x
Ballet Enthusiasts 6.64% 3.67x
Real Estate Decision Makers 6.84% 3.48x
New York Trip Planners 6.64% 3.44x
Harvard University Fans 5.72% 3.40x
Investment Banking Professionals 5.59% 3.33x
Men's Shoe Shoppers 6.05% 3.18x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 20.84% 70.09x
Everlane 1.29% 56.29x
Intermix 7.35% 45.38x
Supreme 1.11% 44.88x
Uniqlo 11.83% 39.15x
Topshop 3.37% 38.29x
The North Face 13.47% 36.12x
Free People 13.98% 36.05x
Calvin Klein 2.95% 34.95x
Urban Outfitters 30.51% 34.91x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.39% 11.76x
Work Productivity 0.79% 8.25x
New York City Education & News Cluster 2.17% 6.54x
New York City Real Estate Research Cluster 2.43% 6.03x
NYC Tourist Attractions 2.96% 5.88x
New England Universities 1.78% 5.40x
Aid Groups 0.33% 5.15x
Senior Care 0.20% 5.01x
Washington & Northern Virginia 4.54% 4.66x
Rhode Island Cluster 1.05% 4.63x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male