Dstillery Audiences

CITY SPORTS

Audience Size: 133.4 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 133.4 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.49% 3.70x
New York Trip Planners 7.10% 3.64x
Venture Capitalists 5.74% 3.50x
New York City Events Researchers 6.52% 3.49x
Cape Cod News Readers 5.45% 3.42x
United Arab Emirates Trip Planners 5.93% 3.34x
Preppy Clothing Shoppers 6.52% 3.33x
E-cycling Enthusiasts 7.10% 3.31x
Online Grocery Shoppers 7.10% 3.27x
Restaurant Menu Researchers 5.54% 3.19x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 19.09% 71.30x
Everlane 1.40% 63.47x
Supreme 1.10% 52.14x
Topshop 3.51% 49.56x
Intermix 6.69% 49.26x
Uniqlo 12.73% 42.01x
Urban Outfitters 31.61% 38.13x
Calvin Klein 2.99% 36.42x
Club Monaco 7.97% 36.08x
Ann Taylor 14.51% 35.67x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 0.49% 8.26x
New England Universities 2.43% 7.79x
Institutional Investing 0.39% 7.33x
NYC Tourist Attractions 3.02% 6.07x
New York City Education & News Cluster 2.04% 5.95x
Poland Cluster 0.29% 5.78x
Horse Racing 0.58% 5.56x
Caribbean Cluster 0.97% 5.37x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.39% 5.20x
Spanish Lifestyle & Health 0.29% 5.10x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male