Dstillery Audiences

CITY SPORTS

Audience Size: 38.5 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 38.5 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Architecture Enthusiasts.

Interest Composition Index
Architecture Enthusiasts 12.12% 7.75x
Musical Instrument Purchasers 12.12% 6.52x
New England Patriots Fans 12.12% 6.29x
Masters in Management Researchers 12.12% 6.12x
Teen Girl Clothing Shoppers 15.15% 6.08x
Restaurant Menu Researchers 9.09% 5.97x
French Language Learners 9.09% 5.93x
Cape Cod News Readers 9.09% 5.91x
Lawyers 9.09% 5.86x
US Judiciary System Researchers 9.09% 5.85x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 13.95% 112.36x
Topshop 2.06% 89.04x
Urban Outfitters 26.59% 62.89x
Uniqlo 8.27% 59.86x
Intermix 3.44% 56.39x
Ann Taylor 9.00% 47.88x
Saint Laurent Paris 3.35% 47.60x
American Apparel 13.39% 47.22x
Free People 11.86% 44.79x
Club Monaco 4.46% 43.91x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 1.43% 7.97x
Data, Analytics & Coding 1.43% 7.68x
Baltimore Cluster 15.15% 7.05x
Horse Racing 0.54% 5.21x
Humor & Entertainment - Comic Culture 9.09% 5.13x
Song Lyrics & Sheet Music 9.09% 4.69x
Boston Cluster 18.18% 4.64x
Vermont Cluster 0.72% 4.49x
Online Directories 15.15% 4.23x
Appliances & Reviews 6.06% 3.87x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male