Dstillery Audiences

CITY SPORTS

Audience Size: 135.4 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 135.4 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.30x
Executive Travelers 0.29% 4.18x
Cape Cod News Readers 5.52% 3.82x
New England Patriots Fans 5.18% 3.71x
New York City Events Researchers 6.61% 3.62x
Boston Trip Planners 4.73% 3.61x
Ballet Enthusiasts 6.61% 3.55x
Online Grocery Shoppers 6.61% 3.44x
New York Trip Planners 6.83% 3.16x
Broadway Fans 5.07% 3.13x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 13.65% 79.65x
Intermix 6.81% 51.58x
Everlane 0.93% 51.38x
Uniqlo 9.76% 43.42x
Urban Outfitters 32.09% 41.23x
Free People 12.77% 36.65x
The North Face 12.39% 36.04x
LOFT 31.47% 34.53x
Topshop 1.56% 34.52x
Club Monaco 5.76% 32.77x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 45.16x
Washington D.C. Hotels 0.05% 44.32x
Home Décor, Furniture, & Decorating 0.12% 39.01x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 29.67x
Custom T-Shirts 0.02% 21.59x
Fashion & Cosmetics 0.06% 20.31x
As Seen On TV Products 0.12% 20.12x
Vancouver British Columbia Research Cluster 0.33% 16.59x
Canada Online Shopping Cluster 0.16% 15.53x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 14.44x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male