Dstillery Audiences

CITY SPORTS

Audience Size: 11.5 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 7.07% 5.76x
School Closings Updates Readers 3.03% 5.50x
Retail Job Seekers 8.08% 5.28x
Philadelphia Trip Planners 5.05% 5.27x
Investment Services Intenders 7.07% 5.27x
College Students 5.05% 5.15x
Venture Capitalists 6.06% 5.14x
Retirement Planners 7.07% 4.96x
Home Custom Bedroom Decorators 3.03% 4.87x
Custom Home Lighting Shoppers 3.03% 4.87x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 13.52% 69.57x
Intermix 2.33% 34.90x
Calvin Klein 1.72% 33.80x
Urban Outfitters 19.72% 26.96x
Uniqlo 4.22% 24.21x
Club Monaco 2.84% 21.73x
Free People 11.02% 20.94x
Ann Taylor 7.15% 20.47x
Lululemon 17.66% 19.03x
Madewell 9.13% 17.44x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Computers & Accessories.

Content Affinity Composition Index
Computers & Accessories 4.04% 7.59x
Online Quiz & List Readers 4.04% 7.28x
Philadelphia Cluster 5.05% 5.63x
Assorted Topics (Viral Media, Paid Traffic) 5.45% 5.59x
Dubai Travel 3.30% 5.58x
Horse Racing 0.54% 5.21x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.04% 4.33x
New York City Family & Activity Cluster 3.03% 3.90x
Florida College Athletics 0.72% 3.78x
San Francisco Bay Area Cluster 2.08% 3.67x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female