Dstillery Audiences

CITY SPORTS

Audience Size: 92.9 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 92.9 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.35% 4.05x
New York Trip Planners 6.16% 3.84x
Ballet Enthusiasts 6.11% 3.83x
Boston Trip Planners 3.99% 3.72x
Broadway Fans 4.38% 3.39x
Philadelphia Trip Planners 3.42% 3.29x
Venture Capitalists 4.43% 3.26x
Harvard University Fans 4.91% 3.17x
Mens Business Clothes Shoppers 4.52% 3.17x
Online Grocery Shoppers 9.24% 2.94x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Uniqlo.

Location Composition Index
Uniqlo 9.52% 63.94x
Intermix 6.07% 62.01x
Free People 11.77% 58.52x
Urban Outfitters 34.35% 55.63x
Club Monaco 6.25% 51.84x
Madewell 8.67% 44.42x
Zara 12.54% 41.09x
American Apparel 14.10% 38.12x
The North Face 12.29% 37.99x
Levi Strauss 4.92% 37.58x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.20% 6.88x
New England Universities 2.84% 6.64x
NYC Tourist Attractions 4.43% 6.63x
New York City Education & News Cluster 2.79% 5.80x
Online Games 0.63% 5.78x
New York City Real Estate Research Cluster 2.26% 5.67x
Washington & Northern Virginia 4.52% 5.39x
Boston Cluster 9.67% 4.96x
New England & Ivy League Sports 1.11% 4.86x
Lacrosse College Athletics 0.43% 4.70x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male