Dstillery Audiences

CITY SPORTS

Audience Size: 145.8 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 145.8 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 7.02% 3.74x
New York City Events Researchers 7.97% 3.68x
Real Estate Decision Makers 7.65% 3.30x
Ballet Enthusiasts 7.49% 3.25x
Online Grocery Shoppers 7.57% 3.19x
New York Trip Planners 6.78% 2.99x
North East State Fair Visitors 6.78% 2.95x
Broadway Fans 5.99% 2.92x
Northeastern Voters 5.84% 2.90x
United Arab Emirates Trip Planners 5.91% 2.88x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 20.02% 69.15x
Everlane 1.50% 61.14x
Supreme 1.25% 56.05x
Intermix 7.50% 46.68x
Topshop 3.84% 46.53x
Uniqlo 13.25% 39.22x
Calvin Klein 3.29% 37.02x
Urban Outfitters 32.90% 36.53x
Club Monaco 8.35% 34.83x
The North Face 13.71% 34.61x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.39% 9.17x
Real Estate Cluster 0.39% 7.11x
Institutional Investing 0.39% 6.82x
New England Universities 2.29% 6.76x
Washington & Northern Virginia 6.94% 6.74x
Lacrosse College Athletics 0.39% 6.05x
Aid Groups 0.39% 6.02x
International Development & Health 0.39% 5.98x
New York City Education & News Cluster 2.05% 5.64x
NYC Tourist Attractions 2.92% 5.35x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male