Dstillery Audiences

CITY SPORTS

Audience Size: 105.1 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 105.1 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 9.32% 5.05x
New York City Events Researchers 7.53% 4.32x
E-cycling Enthusiasts 7.53% 3.80x
New York Trip Planners 7.17% 3.71x
Portugal Trip Planners 7.17% 3.66x
North East State Fair Visitors 6.81% 3.43x
SEO Specialists 6.09% 3.43x
Opera Enthusiasts 7.53% 3.32x
Vermont Trip Planners 5.73% 3.27x
Restaurant Menu Researchers 6.09% 3.27x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 17.80% 80.71x
Everlane 1.15% 69.21x
Topshop 3.18% 60.08x
Supreme 1.02% 58.36x
Intermix 5.85% 54.19x
Uniqlo 11.82% 47.28x
Urban Outfitters 30.60% 43.39x
Ann Taylor 13.46% 40.02x
Club Monaco 7.31% 39.72x
Free People 15.63% 38.20x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is New England Universities.

Content Affinity Composition Index
New England Universities 2.15% 8.54x
Startup Investment 1.43% 7.97x
Data, Analytics & Coding 1.43% 7.68x
New York City Real Estate Research Cluster 2.87% 7.11x
NYC Tourist Attractions 2.51% 6.78x
Legal Information Research Cluster 2.15% 6.65x
Rhode Island Cluster 1.79% 5.77x
Personal Finance Researchers 1.08% 5.54x
New York City Education & News Cluster 1.43% 5.47x
New Hampshire News 1.79% 5.34x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male