Dstillery Audiences

CITY SPORTS

Audience Size: 138.7 Thousand Devices

Explore the City Sports Audience

Below you'll find more information about the City Sports audience, broken down in different categories based on their digital and physical behaviors. These are 138.7 thousand unique devices whose actions qualify for the City Sports audience.

Dstillery Crafted Audiences

INTERESTS

The City Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the City Sports audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.30x
Executive Travelers 0.29% 4.18x
Cape Cod News Readers 6.89% 3.21x
Boston Trip Planners 6.70% 3.15x
Italian Mens National Soccer Team Fans 5.71% 3.12x
Online Grocery Shoppers 8.80% 3.09x
Harvard University Fans 6.89% 2.97x
Venture Capitalists 7.16% 2.97x
Philadelphia Trip Planners 5.98% 2.94x
New York City Events Researchers 7.55% 2.91x
Composition Percentage: The overlap percentage between the City Sports audience and the Interest attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The City Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the City Sports audience is Bonobos.

Location Composition Index
Bonobos 18.71% 74.11x
Everlane 1.15% 56.72x
Intermix 7.08% 45.40x
Uniqlo 10.29% 39.05x
Supreme 1.07% 37.98x
Urban Outfitters 30.01% 37.65x
Topshop 2.62% 36.35x
The North Face 12.45% 35.97x
Free People 13.19% 34.96x
Ann Taylor 13.88% 34.18x
Composition Percentage: The overlap percentage between the City Sports audience and the Location attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the City Sports audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 45.16x
Washington D.C. Hotels 0.05% 44.32x
Home Décor, Furniture, & Decorating 0.12% 39.01x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 29.67x
Custom T-Shirts 0.02% 21.59x
Fashion & Cosmetics 0.05% 20.33x
As Seen On TV Products 0.12% 20.12x
Content Streamers & Downloaders 0.07% 15.64x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 14.44x
Canada Job Seekers Cluster 0.16% 13.70x
Composition Percentage: The overlap percentage between the City Sports audience and the Content Affinity attribute.
Index: A comparison of the City Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The City Sports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male