Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 66 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.41% | 4.99x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.28% | 2.89x |
| Home Design Enthusiasts | 0.83% | 2.36x |
| Hulu Users | 1.51% | 2.33x |
| Volkswagen Vehicle Shopper | 2.34% | 2.33x |
| Stress Researchers | 1.93% | 2.32x |
| Automotive Racing Enthusiasts | 2.75% | 2.32x |
| T-Mobile Customers | 0.17% | 2.30x |
| Social Distancing Content Readers | 1.38% | 2.29x |
| Pet Boarding and Sitter Researchers | 1.51% | 2.27x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 25.25% | 84.47x |
| Abercrombie & Fitch | 5.72% | 82.07x |
| Kate Spade | 9.56% | 78.01x |
| Brooks Brothers | 10.17% | 73.82x |
| Hugo Boss | 10.03% | 64.17x |
| Ann Taylor | 5.85% | 62.27x |
| Madewell | 7.93% | 59.49x |
| Ralph Lauren | 5.62% | 58.75x |
| J. Crew | 16.87% | 56.91x |
| Levi Strauss | 4.26% | 56.72x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.55% | 6.93x |
| Running & Marathons | 1.10% | 4.04x |
| DIY Decoration & Furniture | 0.28% | 3.93x |
| Charity Walks | 0.29% | 3.79x |
| Sewing, Embroidery & Fabrics | 0.41% | 3.61x |
| Car Shopping | 0.96% | 3.57x |
| Vegetarian Diet | 0.57% | 3.49x |
| Teaching Tools for Kids | 0.41% | 3.40x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 3.32x |
| Vermont Cluster | 0.28% | 3.27x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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