Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 998.8 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.02x |
| Online Grocery Shoppers | 4.23% | 1.65x |
| New York City Events Researchers | 3.63% | 1.53x |
| Ballet Enthusiasts | 3.68% | 1.49x |
| Readers of Dominican Republic Content | 2.60% | 1.44x |
| Readers of Colombian Content | 2.62% | 1.44x |
| Countdown to the Beach Travelers | 0.01% | 1.43x |
| Las Vegas Nightlife Researchers | 3.94% | 1.42x |
| New York Trip Planners | 3.61% | 1.41x |
| Readers of Chinese Content | 2.29% | 1.39x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 29.23% | 33.83x |
| Joe's Jeans | 1.85% | 32.49x |
| Kate Spade | 15.39% | 31.49x |
| Express Outlets | 6.04% | 30.74x |
| Topshop | 2.50% | 29.84x |
| Levi Strauss | 9.26% | 29.08x |
| Saint Laurent Paris | 4.22% | 27.09x |
| J. Crew | 20.38% | 26.63x |
| Hugo Boss | 16.71% | 26.40x |
| Eddie Bauer | 12.28% | 26.14x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.04% | 5.72x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.69x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.09% | 3.20x |
| Vietnam Cluster | 0.09% | 2.98x |
| Mid-Atlantic Beaches | 0.04% | 2.47x |
| NYC Tourist Attractions | 1.49% | 2.27x |
| Alternative Streaming Services | 0.03% | 2.14x |
| New York City Real Estate Research Cluster | 1.15% | 2.10x |
| Brazil & Portugal News | 0.12% | 2.01x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.99x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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