Dstillery Audiences

COACH

Audience Size: 954 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 954 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.08% 3.19x
New York City Events Researchers 4.64% 2.16x
Ballet Enthusiasts 4.61% 2.01x
New York Trip Planners 4.20% 1.87x
Sightseeing Travelers 4.06% 1.80x
Restaurant Menu Researchers 3.54% 1.79x
Opera Enthusiasts 3.66% 1.78x
Broadway Fans 3.57% 1.75x
Thrift Store Shoppers 3.85% 1.74x
Online Grocery Shoppers 4.06% 1.72x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.59% 32.95x
Michael Kors 35.41% 30.72x
Levi Strauss 6.17% 30.34x
Topshop 2.45% 29.64x
Express Outlets 6.76% 29.21x
Kate Spade 17.65% 28.53x
Abercrombie & Fitch 9.58% 27.08x
Lorna Jane 2.88% 26.93x
Hugo Boss 19.68% 26.51x
J. Crew 24.34% 25.63x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Malaya.

Content Affinity Composition Index
Malaya 0.04% 5.83x
Upstate New York State Athletics 0.05% 4.47x
Nepal News 0.04% 4.02x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.92x
Vietnam Cluster 0.11% 3.76x
New York City Education & News Cluster 1.28% 3.72x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 3.69x
NYC Tourist Attractions 1.76% 3.39x
Canadian Universities 0.03% 3.30x
Institutional Investing 0.18% 3.20x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male