Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 973.3 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.02x |
| Venture Capitalists | 1.85% | 1.55x |
| United Arab Emirates Trip Planners | 2.05% | 1.54x |
| Opera Enthusiasts | 1.92% | 1.53x |
| San Francisco Giants Fans | 1.56% | 1.53x |
| Santa Cruz Trip Planners | 2.24% | 1.52x |
| Tahoe Skiers and Snowboarders | 1.94% | 1.49x |
| San Francisco Trip Planners | 2.48% | 1.48x |
| New York Trip Planners | 2.43% | 1.48x |
| Readers of Chinese Content | 1.58% | 1.47x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 5.86% | 31.09x |
| Calvin Klein | 3.63% | 28.63x |
| Joe's Jeans | 2.12% | 28.44x |
| Saint Laurent Paris | 3.61% | 27.96x |
| Abercrombie & Fitch | 13.21% | 27.76x |
| Eddie Bauer | 6.52% | 27.41x |
| Michael Kors | 8.60% | 26.34x |
| Ralph Lauren | 3.71% | 26.20x |
| Columbia | 4.42% | 24.08x |
| The North Face | 7.91% | 23.94x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.09% | 2.62x |
| Los Angeles Cluster | 0.07% | 2.57x |
| Professional Audio Visual | 0.07% | 2.50x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.47x |
| Meeting Planning & Hotels | 0.10% | 2.41x |
| Russia Cluster | 0.11% | 2.40x |
| Motorcycle Racing Researchers | 0.07% | 2.36x |
| Home Printing | 0.05% | 2.32x |
| French News & Gossip Cluster | 0.07% | 2.28x |
| Visa & Immigration | 0.13% | 2.26x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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