Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 954 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 3.19x |
| New York City Events Researchers | 4.64% | 2.16x |
| Ballet Enthusiasts | 4.61% | 2.01x |
| New York Trip Planners | 4.20% | 1.87x |
| Sightseeing Travelers | 4.06% | 1.80x |
| Restaurant Menu Researchers | 3.54% | 1.79x |
| Opera Enthusiasts | 3.66% | 1.78x |
| Broadway Fans | 3.57% | 1.75x |
| Thrift Store Shoppers | 3.85% | 1.74x |
| Online Grocery Shoppers | 4.06% | 1.72x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.59% | 32.95x |
| Michael Kors | 35.41% | 30.72x |
| Levi Strauss | 6.17% | 30.34x |
| Topshop | 2.45% | 29.64x |
| Express Outlets | 6.76% | 29.21x |
| Kate Spade | 17.65% | 28.53x |
| Abercrombie & Fitch | 9.58% | 27.08x |
| Lorna Jane | 2.88% | 26.93x |
| Hugo Boss | 19.68% | 26.51x |
| J. Crew | 24.34% | 25.63x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.04% | 5.83x |
| Upstate New York State Athletics | 0.05% | 4.47x |
| Nepal News | 0.04% | 4.02x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 3.92x |
| Vietnam Cluster | 0.11% | 3.76x |
| New York City Education & News Cluster | 1.28% | 3.72x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 3.69x |
| NYC Tourist Attractions | 1.76% | 3.39x |
| Canadian Universities | 0.03% | 3.30x |
| Institutional Investing | 0.18% | 3.20x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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