Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 233.2 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.17% | 2.30x |
| Readers of Greek Content | 3.02% | 1.93x |
| Chile Trip Planners | 4.19% | 1.83x |
| California Skiers and Snowboarders | 3.72% | 1.80x |
| Phoenix Trip Planners | 2.64% | 1.74x |
| Competitive Tri-Athletes | 3.64% | 1.69x |
| IT News Readers | 3.41% | 1.68x |
| San Diego Trip Planners | 3.02% | 1.65x |
| Readers of Hispanic Content | 2.40% | 1.64x |
| School Closings Updates Readers | 1.01% | 1.63x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 2.96% | 21.12x |
| Michael Kors | 25.13% | 19.82x |
| Brooks Brothers | 11.61% | 18.59x |
| Kate Spade | 11.94% | 18.04x |
| Hugo Boss | 8.87% | 17.94x |
| Lorna Jane | 2.28% | 17.86x |
| Ann Taylor | 5.86% | 16.57x |
| Joe's Jeans | 0.51% | 15.37x |
| J. Crew | 18.04% | 14.41x |
| Madewell | 7.30% | 13.80x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.23% | 4.08x |
| Korea Cluster | 0.23% | 3.94x |
| Promo Codes | 0.19% | 3.77x |
| International Travel | 0.16% | 3.44x |
| Healthcare - Doctors & Diagnosis | 0.14% | 3.39x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 3.32x |
| Spanish Health & Wellness | 0.16% | 3.28x |
| Antiques & Auctions | 0.16% | 3.24x |
| RPG Games | 0.14% | 3.23x |
| Maps & Navigation | 0.16% | 3.16x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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