Dstillery Audiences

COACH

Audience Size: 51.7 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 51.7 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 1.19% 5.97x
Medical Advice Researchers 1.38% 4.38x
Tea Drinkers 2.76% 3.85x
Home Heating and Cooling Researchers 1.49% 3.76x
Moving Services Shoppers 0.99% 3.65x
Utility Workwear Shoppers 1.49% 3.40x
Study Abroad Researchers 1.84% 3.37x
Weight Loss Researchers 1.84% 3.29x
Las Vegas Hotel Researchers 3.23% 3.25x
Spain Trip Planners 3.69% 3.20x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Kate Spade.

Location Composition Index
Kate Spade 7.12% 145.55x
Calvin Klein 3.65% 126.43x
Club Monaco 3.31% 118.08x
Michael Kors 23.33% 111.09x
Intermix 2.06% 104.11x
Abercrombie & Fitch 8.06% 98.15x
Eddie Bauer 7.94% 92.13x
Hugo Boss 9.66% 89.55x
Ann Taylor 5.29% 84.51x
Ralph Lauren 5.73% 81.89x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.55% 6.93x
Hometown Livability 0.62% 5.94x
Hudson Valley New York Media 1.19% 5.44x
Mommy Bloggers 1.38% 4.56x
Hockey 1.38% 4.48x
West Virginia News 2.30% 4.38x
Magic & Games 1.84% 4.32x
Nebraska Cluster 2.30% 4.24x
San Francisco Bay Area Cluster 0.92% 3.94x
Charity Walks 0.29% 3.79x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female