Dstillery Audiences

COACH

Audience Size: 805.6 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 805.6 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.92% 2.65x
Ballet Enthusiasts 4.62% 2.29x
Online Grocery Shoppers 4.78% 2.22x
New York Trip Planners 4.26% 2.20x
Restaurant Menu Researchers 3.72% 2.15x
Real Estate Decision Makers 3.63% 2.10x
Retail Job Seekers 3.94% 1.91x
United Arab Emirates Trip Planners 3.36% 1.91x
Major Airline Customers 3.66% 1.89x
New York Mets Fans 3.44% 1.88x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.46% 33.43x
Joe's Jeans 1.36% 33.13x
Michael Kors 34.42% 32.57x
Express Outlets 6.61% 31.20x
Topshop 2.18% 30.71x
Kate Spade 17.04% 30.67x
Abercrombie & Fitch 6.86% 30.58x
Lorna Jane 2.61% 28.72x
Hugo Boss 19.40% 27.97x
Ann Taylor 11.20% 27.54x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Canada Travel & Tourism.

Content Affinity Composition Index
Canada Travel & Tourism 0.16% 7.47x
Serbia & Albania Cluster 0.14% 4.39x
NYC Tourist Attractions 2.00% 4.04x
Cosmetics Business 0.05% 3.89x
Costumes 0.08% 3.87x
New York City Real Estate Research Cluster 1.59% 3.73x
Upstate New York State Athletics 0.04% 3.70x
New York City Education & News Cluster 1.26% 3.68x
Canadian Lifestyle 0.05% 3.58x
Retail Industry News 0.16% 3.57x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male