Dstillery Audiences

COACH

Audience Size: 75 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 75 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.44% 2.78x
Telemedicine Content Readers 2.17% 2.52x
Restaurant Supply Shoppers 0.27% 2.50x
Luxury Retail Researchers 3.65% 2.42x
Readers of South Asian Content 3.79% 2.37x
T-Mobile Customers 0.17% 2.30x
Remdesivir Information Researchers 2.57% 2.29x
Entry Level Luxury Sedan Auto Intenders 2.03% 2.20x
Yale University Fans 2.98% 2.18x
Retail Job Seekers 3.65% 2.10x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 15.28% 74.86x
Michael Kors 23.08% 66.09x
Kate Spade 12.71% 60.02x
Hugo Boss 8.07% 59.93x
Abercrombie & Fitch 2.26% 51.27x
J. Crew 18.61% 47.77x
Ann Taylor 4.68% 47.76x
Lorna Jane 0.97% 47.15x
Madewell 5.74% 44.12x
Ralph Lauren 7.60% 43.49x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.68% 6.70x
Parenting & Children's Activities 0.41% 5.51x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.54% 4.84x
India Cluster 0.41% 4.55x
African-American Hair 0.27% 3.99x
Teen Hair 0.41% 3.83x
NYC Tourist Attractions 0.54% 3.77x
Parenting Blogs 0.27% 3.58x
Australia & New Zealand Media 0.54% 3.55x
Central & South American News 0.27% 3.48x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male