Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 991 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.01% | 2.22x |
| United Arab Emirates Trip Planners | 3.62% | 2.09x |
| Ballet Enthusiasts | 3.96% | 2.05x |
| Burger Enthusiast | 2.63% | 2.04x |
| Online Grocery Shoppers | 4.15% | 1.92x |
| Restaurant Menu Researchers | 3.07% | 1.90x |
| Los Angeles Mass Transit Commuters | 4.40% | 1.90x |
| Los Angeles Trip Planners | 3.98% | 1.80x |
| New York Trip Planners | 3.45% | 1.77x |
| Real Estate Decision Makers | 3.43% | 1.77x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.55% | 32.29x |
| Michael Kors | 33.84% | 31.71x |
| Express Outlets | 6.70% | 30.75x |
| Topshop | 2.61% | 30.35x |
| Kate Spade | 17.30% | 29.57x |
| Levi Strauss | 8.00% | 29.55x |
| Hugo Boss | 18.12% | 25.98x |
| Lorna Jane | 2.55% | 25.93x |
| J. Crew | 22.84% | 25.84x |
| Abercrombie & Fitch | 12.20% | 25.40x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.07% | 5.75x |
| Retail Industry News | 0.26% | 4.57x |
| Canada Shopping - General Commerce | 0.05% | 4.52x |
| Men's Fashion Shopping | 0.03% | 4.29x |
| Canadian Lifestyle | 0.22% | 4.20x |
| Instagram Management | 0.05% | 3.78x |
| Greece Cluster | 0.05% | 3.78x |
| Electronic Document Assembly | 0.07% | 3.67x |
| China Cluster | 0.48% | 3.54x |
| Winnipeg Canada News | 0.04% | 3.32x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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