Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 805.6 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.92% | 2.65x |
| Ballet Enthusiasts | 4.62% | 2.29x |
| Online Grocery Shoppers | 4.78% | 2.22x |
| New York Trip Planners | 4.26% | 2.20x |
| Restaurant Menu Researchers | 3.72% | 2.15x |
| Real Estate Decision Makers | 3.63% | 2.10x |
| Retail Job Seekers | 3.94% | 1.91x |
| United Arab Emirates Trip Planners | 3.36% | 1.91x |
| Major Airline Customers | 3.66% | 1.89x |
| New York Mets Fans | 3.44% | 1.88x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.46% | 33.43x |
| Joe's Jeans | 1.36% | 33.13x |
| Michael Kors | 34.42% | 32.57x |
| Express Outlets | 6.61% | 31.20x |
| Topshop | 2.18% | 30.71x |
| Kate Spade | 17.04% | 30.67x |
| Abercrombie & Fitch | 6.86% | 30.58x |
| Lorna Jane | 2.61% | 28.72x |
| Hugo Boss | 19.40% | 27.97x |
| Ann Taylor | 11.20% | 27.54x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Canada Travel & Tourism.
| Content Affinity | Composition | Index |
| Canada Travel & Tourism | 0.16% | 7.47x |
| Serbia & Albania Cluster | 0.14% | 4.39x |
| NYC Tourist Attractions | 2.00% | 4.04x |
| Cosmetics Business | 0.05% | 3.89x |
| Costumes | 0.08% | 3.87x |
| New York City Real Estate Research Cluster | 1.59% | 3.73x |
| Upstate New York State Athletics | 0.04% | 3.70x |
| New York City Education & News Cluster | 1.26% | 3.68x |
| Canadian Lifestyle | 0.05% | 3.58x |
| Retail Industry News | 0.16% | 3.57x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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