Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 75 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.44% | 2.78x |
| Telemedicine Content Readers | 2.17% | 2.52x |
| Restaurant Supply Shoppers | 0.27% | 2.50x |
| Luxury Retail Researchers | 3.65% | 2.42x |
| Readers of South Asian Content | 3.79% | 2.37x |
| T-Mobile Customers | 0.17% | 2.30x |
| Remdesivir Information Researchers | 2.57% | 2.29x |
| Entry Level Luxury Sedan Auto Intenders | 2.03% | 2.20x |
| Yale University Fans | 2.98% | 2.18x |
| Retail Job Seekers | 3.65% | 2.10x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 15.28% | 74.86x |
| Michael Kors | 23.08% | 66.09x |
| Kate Spade | 12.71% | 60.02x |
| Hugo Boss | 8.07% | 59.93x |
| Abercrombie & Fitch | 2.26% | 51.27x |
| J. Crew | 18.61% | 47.77x |
| Ann Taylor | 4.68% | 47.76x |
| Lorna Jane | 0.97% | 47.15x |
| Madewell | 5.74% | 44.12x |
| Ralph Lauren | 7.60% | 43.49x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.68% | 6.70x |
| Parenting & Children's Activities | 0.41% | 5.51x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.54% | 4.84x |
| India Cluster | 0.41% | 4.55x |
| African-American Hair | 0.27% | 3.99x |
| Teen Hair | 0.41% | 3.83x |
| NYC Tourist Attractions | 0.54% | 3.77x |
| Parenting Blogs | 0.27% | 3.58x |
| Australia & New Zealand Media | 0.54% | 3.55x |
| Central & South American News | 0.27% | 3.48x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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