Dstillery Audiences

COACH

Audience Size: 570.3 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 570.3 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.08% 3.35x
China Trip Planners 4.79% 2.80x
Real Estate Decision Makers 4.26% 2.71x
Restaurant Menu Researchers 3.72% 2.59x
New York Trip Planners 3.55% 2.37x
T-Mobile Customers 0.17% 2.30x
Santa Monica Trip Planners 4.43% 2.30x
Ballet Enthusiasts 3.01% 2.28x
California Trip Planners 3.55% 2.26x
Chicago Trip Planners 4.26% 2.26x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.12% 37.88x
Abercrombie & Fitch 3.52% 37.77x
Michael Kors 33.02% 36.44x
Express Outlets 6.39% 34.91x
Kate Spade 16.30% 34.54x
Lorna Jane 2.28% 33.08x
Topshop 1.70% 32.95x
Hugo Boss 18.09% 32.18x
Ann Taylor 10.64% 32.16x
J. Crew 24.02% 30.76x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.60% 6.45x
New York City Real Estate Research Cluster 1.77% 5.78x
Illinois 0.71% 4.71x
Caribbean Vacation 0.89% 4.48x
Broadway Information 1.06% 4.40x
Startup Investment 0.53% 3.90x
Cosmetics Business 0.05% 3.89x
Assorted Topics (Car News, Animals, Viral Media) 0.35% 3.72x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.35% 3.56x
Calendar & Holidays 0.35% 3.44x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male