Dstillery Audiences

COACH

Audience Size: 233.2 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 233.2 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.17% 2.30x
Readers of Greek Content 3.02% 1.93x
Chile Trip Planners 4.19% 1.83x
California Skiers and Snowboarders 3.72% 1.80x
Phoenix Trip Planners 2.64% 1.74x
Competitive Tri-Athletes 3.64% 1.69x
IT News Readers 3.41% 1.68x
San Diego Trip Planners 3.02% 1.65x
Readers of Hispanic Content 2.40% 1.64x
School Closings Updates Readers 1.01% 1.63x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 2.96% 21.12x
Michael Kors 25.13% 19.82x
Brooks Brothers 11.61% 18.59x
Kate Spade 11.94% 18.04x
Hugo Boss 8.87% 17.94x
Lorna Jane 2.28% 17.86x
Ann Taylor 5.86% 16.57x
Joe's Jeans 0.51% 15.37x
J. Crew 18.04% 14.41x
Madewell 7.30% 13.80x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.23% 4.08x
Korea Cluster 0.23% 3.94x
Promo Codes 0.19% 3.77x
International Travel 0.16% 3.44x
Healthcare - Doctors & Diagnosis 0.14% 3.39x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.32x
Spanish Health & Wellness 0.16% 3.28x
Antiques & Auctions 0.16% 3.24x
RPG Games 0.14% 3.23x
Maps & Navigation 0.16% 3.16x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male