Dstillery Audiences

COACH

Audience Size: 103.8 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 103.8 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Online Test Prep Users.

Interest Composition Index
Online Test Prep Users 17.65% 5.31x
Post COVID-19 Restaurant Reopening Researchers 1.96% 2.95x
Small Business Administration Cares Act Researchers 0.59% 2.71x
Chicago Trip Planners 5.87% 2.64x
New York Mets Fans 4.31% 2.39x
Online Investors 3.33% 2.38x
T-Mobile Customers 0.17% 2.30x
Soccer Fans 4.50% 2.25x
Mid Size Sedan Auto Intenders 2.74% 2.19x
New York City Events Researchers 2.54% 2.16x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.

Location Composition Index
Michael Kors 26.62% 57.02x
Banana Republic 30.22% 41.68x
White House Black Market 17.27% 28.49x
Express 23.74% 28.14x
Zumiez 21.58% 28.09x
Gap 21.58% 28.09x
Hollister 11.51% 27.76x
LOFT 15.11% 26.32x
Gymboree 14.39% 26.26x
Everlane 0.18% 24.37x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Illinois.

Content Affinity Composition Index
Illinois 0.78% 6.56x
Canada Consumer Product Cluster 0.78% 6.01x
Furniture & Home Improvement 0.78% 4.51x
Business News & Information Readers 0.59% 4.40x
Public Policy Media 0.78% 4.01x
NYC Tourist Attractions 0.78% 3.75x
Delaware Cluster 1.37% 3.48x
Costumes 0.06% 3.33x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.32x
High-End Audio 0.98% 3.12x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female