Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 901.3 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.02x |
| New York Trip Planners | 4.88% | 1.88x |
| Ballet Enthusiasts | 4.23% | 1.78x |
| New York City Events Researchers | 4.12% | 1.77x |
| Chelsea Fans | 3.27% | 1.75x |
| Major Airline Customers | 3.60% | 1.67x |
| New York Knicks Fans | 3.16% | 1.64x |
| Readers of El Salvadoran Content | 2.48% | 1.64x |
| Men's Shoe Shoppers | 3.82% | 1.64x |
| Real Estate Decision Makers | 3.87% | 1.63x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 14.60% | 27.32x |
| Uniqlo | 6.52% | 26.20x |
| Joe's Jeans | 2.19% | 24.84x |
| Calvin Klein | 3.23% | 24.65x |
| Topshop | 1.18% | 24.64x |
| Eddie Bauer | 8.48% | 24.33x |
| Abercrombie & Fitch | 15.64% | 24.00x |
| Saint Laurent Paris | 3.79% | 23.98x |
| Kate Spade | 8.22% | 22.65x |
| Express Outlets | 3.37% | 21.70x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 15.26x |
| Sports - Skiing, Snowboarding | 0.03% | 12.02x |
| Canada News | 0.01% | 11.86x |
| Washington D.C. Hotels | 0.01% | 11.06x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.73x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 6.53x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.11% | 6.40x |
| Local & Travel England - North Midlands | 0.03% | 5.59x |
| Winnipeg Canada News | 0.11% | 5.57x |
| Quinceanera Planning | 0.03% | 5.44x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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