Dstillery Audiences

COACH

Audience Size: 48.3 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 48.3 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Financial News Readers.

Interest Composition Index
Financial News Readers 4.76% 3.46x
Promotional Products Purchasers 6.35% 3.35x
Resume Writing Researchers 4.37% 3.33x
Womens Fashion Brands Shoppers 6.75% 3.31x
Career Focused Individuals 3.97% 3.06x
France Trip Planners 5.16% 3.02x
Hematologists 3.57% 3.01x
Sporting Goods Shoppers 4.37% 2.98x
Men's Health Researchers 3.97% 2.98x
Jazz Festival Enthusiasts 6.35% 2.95x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 14.77% 57.57x
Abercrombie & Fitch 2.38% 54.85x
Hugo Boss 9.58% 50.66x
Michael Kors 24.98% 49.39x
Kate Spade 13.20% 47.70x
Lorna Jane 1.05% 44.89x
Madewell 7.63% 43.73x
Ann Taylor 5.92% 42.96x
J. Crew 18.92% 37.81x
Ralph Lauren 7.39% 37.68x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Local Events & Travel Guide.

Content Affinity Composition Index
Local Events & Travel Guide 3.17% 6.51x
Assorted Topics (Freebies, Gardens, Jewelry) 1.98% 5.55x
Legal Information Research Cluster 1.19% 5.10x
Design Software 0.39% 5.03x
Electronic Accessories 1.19% 4.79x
Tiny & Modular Home Researchers 1.19% 4.69x
Health Issues Cluster 1.98% 4.51x
Liberal Media - Political Activism 1.19% 4.05x
Crossword & Puzzle Players 0.67% 3.97x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.19% 3.96x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female