Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.02x |
| Luxury Womens Brands Shoppers | 1.91% | 1.66x |
| Online Grocery Shoppers | 2.57% | 1.65x |
| Ballet Enthusiasts | 2.51% | 1.63x |
| New York City Events Researchers | 2.42% | 1.60x |
| Readers of Chinese Content | 1.50% | 1.60x |
| New York Trip Planners | 2.65% | 1.56x |
| Fast Fashion Shoppers | 2.42% | 1.50x |
| Real Estate Decision Makers | 2.10% | 1.50x |
| Brooklyn Nets Fans | 1.91% | 1.49x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 19.93% | 33.39x |
| Joe's Jeans | 2.10% | 31.70x |
| Kate Spade | 10.72% | 29.74x |
| Topshop | 1.63% | 29.36x |
| Saint Laurent Paris | 3.81% | 27.71x |
| Express Outlets | 4.29% | 27.69x |
| Calvin Klein | 2.72% | 27.54x |
| Eddie Bauer | 9.70% | 27.37x |
| Levi Strauss | 6.97% | 27.02x |
| Abercrombie & Fitch | 15.60% | 26.62x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 11.86x |
| Washington D.C. Hotels | 0.01% | 11.06x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.73x |
| Fashion & Cosmetics | 0.02% | 6.85x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 6.53x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 5.22x |
| England Tourism | 0.01% | 4.46x |
| Italy Cluster | 0.05% | 3.54x |
| Scientology | 0.03% | 3.49x |
| Canada Online Shopping Cluster | 0.03% | 2.66x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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