Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 103.8 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Online Test Prep Users.
| Interest | Composition | Index |
| Online Test Prep Users | 17.65% | 5.31x |
| Post COVID-19 Restaurant Reopening Researchers | 1.96% | 2.95x |
| Small Business Administration Cares Act Researchers | 0.59% | 2.71x |
| Chicago Trip Planners | 5.87% | 2.64x |
| New York Mets Fans | 4.31% | 2.39x |
| Online Investors | 3.33% | 2.38x |
| T-Mobile Customers | 0.17% | 2.30x |
| Soccer Fans | 4.50% | 2.25x |
| Mid Size Sedan Auto Intenders | 2.74% | 2.19x |
| New York City Events Researchers | 2.54% | 2.16x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 26.62% | 57.02x |
| Banana Republic | 30.22% | 41.68x |
| White House Black Market | 17.27% | 28.49x |
| Express | 23.74% | 28.14x |
| Zumiez | 21.58% | 28.09x |
| Gap | 21.58% | 28.09x |
| Hollister | 11.51% | 27.76x |
| LOFT | 15.11% | 26.32x |
| Gymboree | 14.39% | 26.26x |
| Everlane | 0.18% | 24.37x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.78% | 6.56x |
| Canada Consumer Product Cluster | 0.78% | 6.01x |
| Furniture & Home Improvement | 0.78% | 4.51x |
| Business News & Information Readers | 0.59% | 4.40x |
| Public Policy Media | 0.78% | 4.01x |
| NYC Tourist Attractions | 0.78% | 3.75x |
| Delaware Cluster | 1.37% | 3.48x |
| Costumes | 0.06% | 3.33x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 3.32x |
| High-End Audio | 0.98% | 3.12x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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