Dstillery Audiences

COACH

Audience Size: 100.8 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 100.8 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.17% 2.30x
Rome Trip Planners 4.35% 2.18x
Tutoring Resources Researchers 3.83% 2.16x
Preppy Clothing Shoppers 4.35% 2.03x
Blood Donors 5.80% 2.01x
Harvard University Fans 3.17% 1.99x
College Aspirants 4.75% 1.99x
Online Test Prep Resource Readers 4.88% 1.98x
EDM Festival Enthusiasts 4.35% 1.96x
Readers of Muslim Content 3.17% 1.95x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 2.55% 67.39x
Michael Kors 21.76% 57.53x
Brooks Brothers 10.67% 56.97x
Kate Spade 10.43% 51.03x
Hugo Boss 7.76% 50.93x
Ann Taylor 5.15% 50.19x
Lorna Jane 1.32% 41.17x
Madewell 5.71% 39.77x
J. Crew 15.15% 39.75x
Banana Republic 21.59% 37.34x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.26% 3.98x
International Travel 0.26% 3.93x
Design Software 0.40% 3.92x
Tennis, Golf & Boxing 0.39% 3.76x
RPG Games 0.26% 3.74x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.26% 3.53x
Science Education & Resources 0.53% 3.46x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.32x
Middle East News 0.40% 2.96x
College Planning 1.45% 2.89x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female