Dstillery Audiences

COACH

Audience Size: 1 Million Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.02x
Luxury Womens Brands Shoppers 1.91% 1.66x
Online Grocery Shoppers 2.57% 1.65x
Ballet Enthusiasts 2.51% 1.63x
New York City Events Researchers 2.42% 1.60x
Readers of Chinese Content 1.50% 1.60x
New York Trip Planners 2.65% 1.56x
Fast Fashion Shoppers 2.42% 1.50x
Real Estate Decision Makers 2.10% 1.50x
Brooklyn Nets Fans 1.91% 1.49x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.

Location Composition Index
Michael Kors 19.93% 33.39x
Joe's Jeans 2.10% 31.70x
Kate Spade 10.72% 29.74x
Topshop 1.63% 29.36x
Saint Laurent Paris 3.81% 27.71x
Express Outlets 4.29% 27.69x
Calvin Klein 2.72% 27.54x
Eddie Bauer 9.70% 27.37x
Levi Strauss 6.97% 27.02x
Abercrombie & Fitch 15.60% 26.62x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 11.86x
Washington D.C. Hotels 0.01% 11.06x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.73x
Fashion & Cosmetics 0.02% 6.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 6.53x
Canadian Construction & Renovation Research Cluster 0.01% 5.22x
England Tourism 0.01% 4.46x
Italy Cluster 0.05% 3.54x
Scientology 0.03% 3.49x
Canada Online Shopping Cluster 0.03% 2.66x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male