Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 48.3 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Financial News Readers.
| Interest | Composition | Index |
| Financial News Readers | 4.76% | 3.46x |
| Promotional Products Purchasers | 6.35% | 3.35x |
| Resume Writing Researchers | 4.37% | 3.33x |
| Womens Fashion Brands Shoppers | 6.75% | 3.31x |
| Career Focused Individuals | 3.97% | 3.06x |
| France Trip Planners | 5.16% | 3.02x |
| Hematologists | 3.57% | 3.01x |
| Sporting Goods Shoppers | 4.37% | 2.98x |
| Men's Health Researchers | 3.97% | 2.98x |
| Jazz Festival Enthusiasts | 6.35% | 2.95x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 14.77% | 57.57x |
| Abercrombie & Fitch | 2.38% | 54.85x |
| Hugo Boss | 9.58% | 50.66x |
| Michael Kors | 24.98% | 49.39x |
| Kate Spade | 13.20% | 47.70x |
| Lorna Jane | 1.05% | 44.89x |
| Madewell | 7.63% | 43.73x |
| Ann Taylor | 5.92% | 42.96x |
| J. Crew | 18.92% | 37.81x |
| Ralph Lauren | 7.39% | 37.68x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Local Events & Travel Guide.
| Content Affinity | Composition | Index |
| Local Events & Travel Guide | 3.17% | 6.51x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.98% | 5.55x |
| Legal Information Research Cluster | 1.19% | 5.10x |
| Design Software | 0.39% | 5.03x |
| Electronic Accessories | 1.19% | 4.79x |
| Tiny & Modular Home Researchers | 1.19% | 4.69x |
| Health Issues Cluster | 1.98% | 4.51x |
| Liberal Media - Political Activism | 1.19% | 4.05x |
| Crossword & Puzzle Players | 0.67% | 3.97x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.19% | 3.96x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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