Dstillery Audiences

COACH

Audience Size: 991 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 991 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.01% 2.22x
United Arab Emirates Trip Planners 3.62% 2.09x
Ballet Enthusiasts 3.96% 2.05x
Burger Enthusiast 2.63% 2.04x
Online Grocery Shoppers 4.15% 1.92x
Restaurant Menu Researchers 3.07% 1.90x
Los Angeles Mass Transit Commuters 4.40% 1.90x
Los Angeles Trip Planners 3.98% 1.80x
New York Trip Planners 3.45% 1.77x
Real Estate Decision Makers 3.43% 1.77x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.55% 32.29x
Michael Kors 33.84% 31.71x
Express Outlets 6.70% 30.75x
Topshop 2.61% 30.35x
Kate Spade 17.30% 29.57x
Levi Strauss 8.00% 29.55x
Hugo Boss 18.12% 25.98x
Lorna Jane 2.55% 25.93x
J. Crew 22.84% 25.84x
Abercrombie & Fitch 12.20% 25.40x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.07% 5.75x
Retail Industry News 0.26% 4.57x
Canada Shopping - General Commerce 0.05% 4.52x
Men's Fashion Shopping 0.03% 4.29x
Canadian Lifestyle 0.22% 4.20x
Instagram Management 0.05% 3.78x
Greece Cluster 0.05% 3.78x
Electronic Document Assembly 0.07% 3.67x
China Cluster 0.48% 3.54x
Winnipeg Canada News 0.04% 3.32x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male