Dstillery Audiences

COACH

Audience Size: 66 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 66 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.41% 4.99x
Fall/Winter 2021 Fashion Trend Researchers 0.28% 2.89x
Home Design Enthusiasts 0.83% 2.36x
Hulu Users 1.51% 2.33x
Volkswagen Vehicle Shopper 2.34% 2.33x
Stress Researchers 1.93% 2.32x
Automotive Racing Enthusiasts 2.75% 2.32x
T-Mobile Customers 0.17% 2.30x
Social Distancing Content Readers 1.38% 2.29x
Pet Boarding and Sitter Researchers 1.51% 2.27x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.

Location Composition Index
Michael Kors 25.25% 84.47x
Abercrombie & Fitch 5.72% 82.07x
Kate Spade 9.56% 78.01x
Brooks Brothers 10.17% 73.82x
Hugo Boss 10.03% 64.17x
Ann Taylor 5.85% 62.27x
Madewell 7.93% 59.49x
Ralph Lauren 5.62% 58.75x
J. Crew 16.87% 56.91x
Levi Strauss 4.26% 56.72x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.55% 6.93x
Running & Marathons 1.10% 4.04x
DIY Decoration & Furniture 0.28% 3.93x
Charity Walks 0.29% 3.79x
Sewing, Embroidery & Fabrics 0.41% 3.61x
Car Shopping 0.96% 3.57x
Vegetarian Diet 0.57% 3.49x
Teaching Tools for Kids 0.41% 3.40x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.32x
Vermont Cluster 0.28% 3.27x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male