Dstillery Audiences

COACH

Audience Size: 210.2 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 210.2 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 1.68% 2.93x
St Patricks Day Celebrators 0.89% 2.42x
Readers of South Asian Content 1.68% 2.36x
Los Angeles Activities Researchers 1.57% 2.33x
T-Mobile Customers 0.17% 2.30x
New York City Events Researchers 1.79% 2.28x
Telemedicine Content Readers 0.78% 2.21x
School Closings Updates Readers 0.89% 2.13x
Podcast Listeners 2.46% 2.10x
Resume Writing Researchers 2.01% 2.09x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 3.38% 17.42x
Michael Kors 27.59% 15.60x
Brooks Brothers 12.07% 14.65x
Hugo Boss 9.89% 14.49x
Kate Spade 12.27% 14.11x
Ann Taylor 6.71% 13.34x
Lorna Jane 2.26% 13.17x
Madewell 9.02% 12.18x
J. Crew 19.14% 11.66x
Supreme 0.04% 11.03x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.34% 4.40x
Charity Walks 0.34% 4.29x
Tahoe & Reno Tourism 0.45% 4.10x
People Search 0.34% 4.04x
Philippines News 0.56% 3.69x
Peru Media 0.22% 3.63x
Electronic Accessories 0.34% 3.58x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.32x
Broadway Information 0.56% 3.21x
India Bollywood, Weddings & Gossip 1.23% 3.11x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female