Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 63.7 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 2.32% | 2.36x |
| Chicago Blackhawks Fans | 4.77% | 2.30x |
| T-Mobile Customers | 0.17% | 2.30x |
| Bitcoin Enthusiasts | 3.99% | 2.19x |
| Chicago Trip Planners | 4.64% | 2.18x |
| Self Storage Shoppers | 3.87% | 2.12x |
| Family Adventures Travelers | 2.84% | 2.12x |
| St. Louis Cardinals Fans | 4.51% | 2.04x |
| Work Comes First Travelers | 2.45% | 2.02x |
| Commercial Contractors & Designers | 2.84% | 2.02x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 15.03% | 68.88x |
| Abercrombie & Fitch | 2.68% | 63.92x |
| Michael Kors | 26.09% | 63.66x |
| Hugo Boss | 9.57% | 60.59x |
| Kate Spade | 14.12% | 58.26x |
| Ann Taylor | 5.89% | 51.24x |
| Ralph Lauren | 8.66% | 46.70x |
| Madewell | 6.51% | 45.55x |
| J. Crew | 19.44% | 44.70x |
| Uniqlo | 2.11% | 43.90x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.77% | 6.58x |
| Peru Media | 0.39% | 5.40x |
| Design Software | 0.39% | 5.03x |
| Tennis, Golf & Boxing | 0.39% | 3.76x |
| South Africa News Cluster | 0.39% | 3.73x |
| New York City Education & News Cluster | 0.26% | 3.70x |
| Beer, Wine & Alcohol | 0.32% | 3.47x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 3.32x |
| Fashion & Retail | 0.26% | 3.31x |
| Latin American News | 0.77% | 3.25x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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