Dstillery Audiences

COACH

Audience Size: 816.1 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 816.1 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.20x
Work Hard, Play Hard Travelers 0.03% 2.02x
Work Comes First Travelers 0.11% 1.86x
Philadelphia Trip Planners 1.57% 1.78x
New York City Events Researchers 2.24% 1.65x
New York Trip Planners 2.21% 1.61x
Ballet Enthusiasts 2.13% 1.59x
Preppy Clothing Shoppers 2.23% 1.56x
Last Minute Travelers 1.89% 1.51x
Venture Capitalists 1.97% 1.50x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Uniqlo.

Location Composition Index
Uniqlo 5.66% 36.67x
Ralph Lauren 3.58% 34.52x
Eddie Bauer 5.34% 30.59x
LL Bean 1.83% 30.06x
Abercrombie & Fitch 11.99% 28.77x
Saint Laurent Paris 2.95% 28.02x
Michael Kors 7.09% 27.77x
Columbia 3.62% 27.76x
Club Monaco 3.16% 26.78x
Calvin Klein 2.93% 25.69x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.04% 4.45x
Assorted Topics (Television, Origami, Men's Health) 0.04% 4.17x
Tahoe & Reno Tourism 0.80% 4.08x
Franco-African Cluster 0.05% 3.10x
Canadian Lifestyle 0.06% 3.05x
Maine Cluster 0.80% 3.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.82x
Philadelphia Cluster 1.56% 2.76x
Turkey & Iran Cluster 0.05% 2.67x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.55x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male