Dstillery Audiences

COACH

Audience Size: 63.7 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 63.7 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 2.32% 2.36x
Chicago Blackhawks Fans 4.77% 2.30x
T-Mobile Customers 0.17% 2.30x
Bitcoin Enthusiasts 3.99% 2.19x
Chicago Trip Planners 4.64% 2.18x
Self Storage Shoppers 3.87% 2.12x
Family Adventures Travelers 2.84% 2.12x
St. Louis Cardinals Fans 4.51% 2.04x
Work Comes First Travelers 2.45% 2.02x
Commercial Contractors & Designers 2.84% 2.02x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 15.03% 68.88x
Abercrombie & Fitch 2.68% 63.92x
Michael Kors 26.09% 63.66x
Hugo Boss 9.57% 60.59x
Kate Spade 14.12% 58.26x
Ann Taylor 5.89% 51.24x
Ralph Lauren 8.66% 46.70x
Madewell 6.51% 45.55x
J. Crew 19.44% 44.70x
Uniqlo 2.11% 43.90x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Gossip & Entertainment.

Content Affinity Composition Index
Gossip & Entertainment 0.77% 6.58x
Peru Media 0.39% 5.40x
Design Software 0.39% 5.03x
Tennis, Golf & Boxing 0.39% 3.76x
South Africa News Cluster 0.39% 3.73x
New York City Education & News Cluster 0.26% 3.70x
Beer, Wine & Alcohol 0.32% 3.47x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.32x
Fashion & Retail 0.26% 3.31x
Latin American News 0.77% 3.25x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male