Dstillery Audiences

COACH

Audience Size: 998.8 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 998.8 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.02x
Online Grocery Shoppers 4.23% 1.65x
New York City Events Researchers 3.63% 1.53x
Ballet Enthusiasts 3.68% 1.49x
Readers of Dominican Republic Content 2.60% 1.44x
Readers of Colombian Content 2.62% 1.44x
Countdown to the Beach Travelers 0.01% 1.43x
Las Vegas Nightlife Researchers 3.94% 1.42x
New York Trip Planners 3.61% 1.41x
Readers of Chinese Content 2.29% 1.39x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.

Location Composition Index
Michael Kors 29.23% 33.83x
Joe's Jeans 1.85% 32.49x
Kate Spade 15.39% 31.49x
Express Outlets 6.04% 30.74x
Topshop 2.50% 29.84x
Levi Strauss 9.26% 29.08x
Saint Laurent Paris 4.22% 27.09x
J. Crew 20.38% 26.63x
Hugo Boss 16.71% 26.40x
Eddie Bauer 12.28% 26.14x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.04% 5.72x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.69x
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 3.20x
Vietnam Cluster 0.09% 2.98x
Mid-Atlantic Beaches 0.04% 2.47x
NYC Tourist Attractions 1.49% 2.27x
Alternative Streaming Services 0.03% 2.14x
New York City Real Estate Research Cluster 1.15% 2.10x
Brazil & Portugal News 0.12% 2.01x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.99x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male