Dstillery Audiences

COACH

Audience Size: 973.3 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 973.3 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.02x
Venture Capitalists 1.85% 1.55x
United Arab Emirates Trip Planners 2.05% 1.54x
Opera Enthusiasts 1.92% 1.53x
San Francisco Giants Fans 1.56% 1.53x
Santa Cruz Trip Planners 2.24% 1.52x
Tahoe Skiers and Snowboarders 1.94% 1.49x
San Francisco Trip Planners 2.48% 1.48x
New York Trip Planners 2.43% 1.48x
Readers of Chinese Content 1.58% 1.47x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Uniqlo.

Location Composition Index
Uniqlo 5.86% 31.09x
Calvin Klein 3.63% 28.63x
Joe's Jeans 2.12% 28.44x
Saint Laurent Paris 3.61% 27.96x
Abercrombie & Fitch 13.21% 27.76x
Eddie Bauer 6.52% 27.41x
Michael Kors 8.60% 26.34x
Ralph Lauren 3.71% 26.20x
Columbia 4.42% 24.08x
The North Face 7.91% 23.94x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.09% 2.62x
Los Angeles Cluster 0.07% 2.57x
Professional Audio Visual 0.07% 2.50x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.47x
Meeting Planning & Hotels 0.10% 2.41x
Russia Cluster 0.11% 2.40x
Motorcycle Racing Researchers 0.07% 2.36x
Home Printing 0.05% 2.32x
French News & Gossip Cluster 0.07% 2.28x
Visa & Immigration 0.13% 2.26x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male