Dstillery Audiences

COACH

Audience Size: 901.3 Thousand Devices

Explore the Coach Audience

Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 901.3 thousand unique devices whose actions qualify for the Coach audience.

Dstillery Crafted Audiences

INTERESTS

The Coach audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coach audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.02x
New York Trip Planners 4.88% 1.88x
Ballet Enthusiasts 4.23% 1.78x
New York City Events Researchers 4.12% 1.77x
Chelsea Fans 3.27% 1.75x
Major Airline Customers 3.60% 1.67x
New York Knicks Fans 3.16% 1.64x
Readers of El Salvadoran Content 2.48% 1.64x
Men's Shoe Shoppers 3.82% 1.64x
Real Estate Decision Makers 3.87% 1.63x
Composition Percentage: The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coach audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coach audience is Michael Kors.

Location Composition Index
Michael Kors 14.60% 27.32x
Uniqlo 6.52% 26.20x
Joe's Jeans 2.19% 24.84x
Calvin Klein 3.23% 24.65x
Topshop 1.18% 24.64x
Eddie Bauer 8.48% 24.33x
Abercrombie & Fitch 15.64% 24.00x
Saint Laurent Paris 3.79% 23.98x
Kate Spade 8.22% 22.65x
Express Outlets 3.37% 21.70x
Composition Percentage: The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coach audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 15.26x
Sports - Skiing, Snowboarding 0.03% 12.02x
Canada News 0.01% 11.86x
Washington D.C. Hotels 0.01% 11.06x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.73x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 6.53x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.11% 6.40x
Local & Travel England - North Midlands 0.03% 5.59x
Winnipeg Canada News 0.11% 5.57x
Quinceanera Planning 0.03% 5.44x
Composition Percentage: The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male