Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 51.7 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 1.19% | 5.97x |
| Medical Advice Researchers | 1.38% | 4.38x |
| Tea Drinkers | 2.76% | 3.85x |
| Home Heating and Cooling Researchers | 1.49% | 3.76x |
| Moving Services Shoppers | 0.99% | 3.65x |
| Utility Workwear Shoppers | 1.49% | 3.40x |
| Study Abroad Researchers | 1.84% | 3.37x |
| Weight Loss Researchers | 1.84% | 3.29x |
| Las Vegas Hotel Researchers | 3.23% | 3.25x |
| Spain Trip Planners | 3.69% | 3.20x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 7.12% | 145.55x |
| Calvin Klein | 3.65% | 126.43x |
| Club Monaco | 3.31% | 118.08x |
| Michael Kors | 23.33% | 111.09x |
| Intermix | 2.06% | 104.11x |
| Abercrombie & Fitch | 8.06% | 98.15x |
| Eddie Bauer | 7.94% | 92.13x |
| Hugo Boss | 9.66% | 89.55x |
| Ann Taylor | 5.29% | 84.51x |
| Ralph Lauren | 5.73% | 81.89x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.55% | 6.93x |
| Hometown Livability | 0.62% | 5.94x |
| Hudson Valley New York Media | 1.19% | 5.44x |
| Mommy Bloggers | 1.38% | 4.56x |
| Hockey | 1.38% | 4.48x |
| West Virginia News | 2.30% | 4.38x |
| Magic & Games | 1.84% | 4.32x |
| Nebraska Cluster | 2.30% | 4.24x |
| San Francisco Bay Area Cluster | 0.92% | 3.94x |
| Charity Walks | 0.29% | 3.79x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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