Explore the Coach Audience
Below you'll find more information about the Coach audience, broken down in different categories based on their digital and physical behaviors. These are 100.8 thousand unique devices whose actions qualify for the Coach audience.
INTERESTS
The Coach audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coach audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.17% | 2.30x |
| Rome Trip Planners | 4.35% | 2.18x |
| Tutoring Resources Researchers | 3.83% | 2.16x |
| Preppy Clothing Shoppers | 4.35% | 2.03x |
| Blood Donors | 5.80% | 2.01x |
| Harvard University Fans | 3.17% | 1.99x |
| College Aspirants | 4.75% | 1.99x |
| Online Test Prep Resource Readers | 4.88% | 1.98x |
| EDM Festival Enthusiasts | 4.35% | 1.96x |
| Readers of Muslim Content | 3.17% | 1.95x |
Composition Percentage:
The overlap percentage between the Coach audience and the Interest attribute.
Index: A comparison of the Coach audience to the internet population.
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APPAREL RETAILERS
The Coach audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coach audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 2.55% | 67.39x |
| Michael Kors | 21.76% | 57.53x |
| Brooks Brothers | 10.67% | 56.97x |
| Kate Spade | 10.43% | 51.03x |
| Hugo Boss | 7.76% | 50.93x |
| Ann Taylor | 5.15% | 50.19x |
| Lorna Jane | 1.32% | 41.17x |
| Madewell | 5.71% | 39.77x |
| J. Crew | 15.15% | 39.75x |
| Banana Republic | 21.59% | 37.34x |
Composition Percentage:
The overlap percentage between the Coach audience and the Location attribute.
Index: A comparison of the Coach audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coach audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.26% | 3.98x |
| International Travel | 0.26% | 3.93x |
| Design Software | 0.40% | 3.92x |
| Tennis, Golf & Boxing | 0.39% | 3.76x |
| RPG Games | 0.26% | 3.74x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.26% | 3.53x |
| Science Education & Resources | 0.53% | 3.46x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 3.32x |
| Middle East News | 0.40% | 2.96x |
| College Planning | 1.45% | 2.89x |
Composition Percentage:
The overlap percentage between the Coach audience and the Content Affinity attribute.
Index: A comparison of the Coach audience to the internet population.
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DEMOGRAPHICS
The Coach audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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