Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 438.3 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 2.29x |
| Airstream Enthusiasts | 3.53% | 1.69x |
| Oregon County and Local Fair Visitors | 4.06% | 1.62x |
| RV Shoppers | 3.93% | 1.58x |
| Outdoors Enthusiasts | 3.93% | 1.54x |
| North Midwest State Fair Visitors | 4.59% | 1.54x |
| North West State Fair Visitors | 3.80% | 1.53x |
| RV Owners and Upgraders | 3.17% | 1.53x |
| Farming Real Estate Researchers | 2.87% | 1.53x |
| Truck Drivers | 3.57% | 1.52x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.
| Location | Composition | Index |
| Maurices | 9.73% | 2.87x |
| Club Monaco | 0.35% | 2.65x |
| Belk | 1.71% | 2.55x |
| The North Face | 0.85% | 2.45x |
| Patagonia | 0.36% | 2.36x |
| Topshop | 0.05% | 2.24x |
| Lorna Jane | 0.28% | 2.20x |
| Carhartt | 36.42% | 2.19x |
| Joe's Jeans | 0.07% | 2.16x |
| Levi Strauss | 0.02% | 2.15x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 0.13% | 4.25x |
| Home Remodeling | 0.13% | 4.06x |
| Parenting Blogs | 0.17% | 3.92x |
| Low Budget Shoppers | 0.10% | 3.57x |
| Russia Cluster | 0.07% | 3.18x |
| Spam Call Number Searchers | 0.13% | 3.17x |
| Child Development | 0.10% | 3.16x |
| Antiques & Auctions | 0.13% | 2.93x |
| Watches Retail | 0.07% | 2.88x |
| Medical & Pharmaceutical Scholarship | 0.10% | 2.83x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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