Dstillery Audiences

COLDWELL BANKER

Audience Size: 1.8 Million Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 1.84% 1.82x
Countdown to the Beach Travelers 0.02% 1.72x
Outdoors Enthusiasts 1.99% 1.70x
Xtreme Sports Fans 1.74% 1.64x
Tractor Shoppers 1.80% 1.59x
RV Owners and Upgraders 1.74% 1.59x
RV Shoppers 1.77% 1.56x
Airstream Enthusiasts 1.56% 1.56x
Hunters 1.81% 1.53x
Alabama Trip Planners 3.40% 1.53x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.

Location Composition Index
Intermix 1.06% 8.66x
Tommy Bahama 2.99% 8.44x
Club Monaco 1.04% 8.04x
Ralph Lauren 1.07% 7.52x
The North Face 2.40% 7.26x
Uniqlo 1.36% 7.23x
Lorna Jane 0.60% 7.20x
Saint Laurent Paris 0.91% 7.04x
Levi Strauss 1.09% 7.03x
Chicos 4.63% 6.92x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 1.01% 3.50x
Health & Safety Compliance 0.08% 2.57x
Utah Cluster 0.96% 2.54x
North Dakota Cluster 0.77% 2.54x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.64% 2.42x
Right Wing Blogs - Political Activism 0.25% 2.41x
New Hampshire News 0.52% 2.26x
Home Decoration - Crafts & Kids 0.19% 2.14x
Professional Audio Visual 0.06% 2.13x
Farming & Agriculture 0.18% 2.02x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female