Dstillery Audiences

COLDWELL BANKER

Audience Size: 286.5 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 286.5 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 2.29x
Social Distancing Content Readers 0.12% 2.23x
Mowing Equipment Shoppers 4.50% 1.88x
Big 12 Fans 4.25% 1.82x
Sailing Enthusiasts 3.37% 1.79x
Canoeing and Kayaking Enthusiasts 3.44% 1.79x
Portland Trail Blazers Fans 3.81% 1.78x
Oregon Trip Planners 4.06% 1.78x
Pontoon Boat Researchers 4.68% 1.74x
Kansas City Trip Planners 5.00% 1.73x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.

Location Composition Index
Maurices 2.25% 9.01x
Supreme 0.10% 7.10x
Belk 1.17% 5.82x
Carhartt 30.18% 4.93x
Johnston and Murphy 0.01% 4.87x
Columbia 0.50% 4.66x
Buckle 3.37% 4.26x
The North Face 0.88% 4.21x
Patagonia 0.44% 4.04x
Talbots 1.97% 3.91x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.19% 4.31x
Action Sports 0.19% 4.19x
Bowling 0.25% 4.00x
Lacrosse College Athletics 0.14% 3.98x
New Hampshire News 1.69% 3.93x
Farming & Agriculture 0.19% 3.83x
Bird Watching 0.12% 3.45x
Psychology & Social Work 0.12% 3.43x
Celebrity Gossip 0.25% 3.26x
Networking Marketing 0.12% 2.75x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male