Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 758.9 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 13.02x |
| Essential Oils Enthusiasts | 0.01% | 2.72x |
| Countdown to the Beach Travelers | 0.02% | 1.72x |
| Oregon County and Local Fair Visitors | 3.44% | 1.55x |
| Oregon Trip Planners | 3.46% | 1.50x |
| North Midwest State Fair Visitors | 3.33% | 1.49x |
| Washington County and Local Fair Visitors | 3.27% | 1.42x |
| Tractor Shoppers | 3.14% | 1.42x |
| Iowa County and Local Fair Visitors | 3.14% | 1.42x |
| RV Owners and Upgraders | 2.86% | 1.40x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Belk.
| Location | Composition | Index |
| Belk | 1.12% | 5.14x |
| Carhartt | 0.52% | 4.96x |
| Lorna Jane | 0.34% | 4.54x |
| Ralph Lauren | 1.10% | 4.42x |
| Columbia | 1.13% | 4.35x |
| Buckle | 4.25% | 4.31x |
| Express Outlets | 0.80% | 4.25x |
| Intermix | 0.64% | 4.11x |
| Tommy Bahama | 1.93% | 4.09x |
| Zumiez | 4.92% | 4.01x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 14.13x |
| Handyman Tools | 0.01% | 12.28x |
| Canada News | 0.01% | 11.44x |
| Local & Travel England - North Midlands | 0.04% | 8.30x |
| Fashion & Cosmetics | 0.01% | 6.51x |
| Decoration & Fabric | 0.01% | 6.28x |
| Saskatchewan Media & Retail Cluster | 0.03% | 6.18x |
| England Tourism | 0.01% | 4.90x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.72x |
| Content Streamers & Downloaders | 0.04% | 4.50x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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