Dstillery Audiences

COLDWELL BANKER

Audience Size: 197.4 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 2.29x
Ski House Second Home Owners 3.40% 2.02x
Camping Enthusiasts 3.73% 1.81x
Oregon Trip Planners 4.05% 1.78x
Farming Real Estate Researchers 4.11% 1.77x
North West State Fair Visitors 4.82% 1.76x
Big 12 Fans 4.62% 1.74x
Washington Skiers and Snowboarders 3.79% 1.74x
Airstream Enthusiasts 4.37% 1.72x
Work Comes First Travelers 2.25% 1.71x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.06% 5.56x
Maurices 3.92% 3.70x
Calvin Klein 0.06% 3.41x
Patagonia 0.16% 3.23x
Club Monaco 0.11% 2.92x
Belk 0.62% 2.89x
REI 0.35% 2.87x
Carhartt 19.14% 2.73x
Ralph Lauren 0.40% 2.64x
Buckle 1.82% 2.63x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.51% 7.35x
Poland Cluster 0.19% 4.73x
Furniture & Home Improvement 0.26% 4.56x
Healthcare - Doctors & Diagnosis 0.19% 3.29x
Internet Service Provider Sites 0.13% 3.21x
Alaska Cluster 0.19% 3.15x
India Cluster 0.21% 2.97x
Minnesota Community Business Cluster 0.19% 2.93x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.19% 2.90x
Home Remodeling 0.13% 2.79x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female