Dstillery Audiences

COLDWELL BANKER

Audience Size: 1.3 Million Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 13.02x
Countdown to the Beach Travelers 0.02% 1.72x
Minnesota Twins Fans 1.98% 1.61x
Mowing Equipment Shoppers 1.75% 1.55x
Wyoming Cowboys Fans 1.90% 1.52x
Tractor Shoppers 2.10% 1.50x
Rapid City Trip Planners 1.70% 1.49x
Montana and Idaho Trip Planners 1.78% 1.47x
Xtreme Sports Fans 1.74% 1.45x
Oregon Trip Planners 1.78% 1.42x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.

Location Composition Index
Intermix 0.98% 7.40x
Tommy Bahama 2.76% 7.03x
Lorna Jane 0.54% 6.74x
The North Face 2.19% 6.36x
Carhartt 8.54% 6.32x
Ralph Lauren 1.23% 6.17x
Club Monaco 1.04% 5.94x
Uniqlo 1.28% 5.70x
Levi Strauss 1.15% 5.65x
Saint Laurent Paris 0.76% 5.65x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 15.85x
ISPs & Local Services 0.04% 8.54x
Local & Travel England - North Midlands 0.04% 8.30x
Environmental Conservation 0.03% 6.59x
Decoration & Fabric 0.01% 6.28x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 6.25x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.72x
Content Streamers & Downloaders 0.04% 4.50x
Saskatchewan Media & Retail Cluster 0.01% 4.48x
Quinceanera Planning 0.01% 4.31x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female