Dstillery Audiences

COLDWELL BANKER

Audience Size: 1.8 Million Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.72x
Yachting Enthusiasts 1.78% 1.44x
Vermont Trip Planners 2.06% 1.44x
Sailing Enthusiasts 1.62% 1.41x
Tahoe Skiers and Snowboarders 2.29% 1.39x
Boston Trip Planners 1.43% 1.39x
Western Canada Skiers and Snowboarders 1.91% 1.39x
Surfers 1.64% 1.38x
Canoeing and Kayaking Enthusiasts 1.98% 1.37x
Luxury Home Fixture Shoppers 2.23% 1.36x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.

Location Composition Index
Intermix 0.85% 8.67x
Tommy Bahama 2.47% 8.21x
Club Monaco 0.99% 8.17x
Ralph Lauren 0.77% 7.79x
Uniqlo 1.09% 7.29x
Saint Laurent Paris 0.74% 7.14x
American Apparel 2.59% 7.01x
The North Face 2.20% 6.80x
Free People 1.37% 6.79x
Express 2.24% 6.79x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 0.87% 2.09x
Rural Living 0.01% 2.00x
Teaching Abroad 0.03% 1.83x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 1.82x
Mysticism 0.03% 1.79x
New England & Ivy League Sports 0.41% 1.79x
ISPs & Local Services 0.01% 1.74x
As Seen On TV Products 0.01% 1.73x
Scientology 0.02% 1.71x
Online Games 0.19% 1.70x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male