Dstillery Audiences

COLDWELL BANKER

Audience Size: 124.6 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 124.6 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 3.57% 2.51x
Sightseeing Travelers 2.62% 2.35x
Michigan County and Local Fair Visitors 4.52% 2.31x
AT&T Wireless Customers 0.15% 2.29x
Grill Masters 2.38% 2.23x
Kentucky Wildcats Fans 2.38% 2.21x
Streaming Linear TV Watchers (National Channels) 2.14% 2.19x
Cocktail Recipe Researchers 3.10% 2.15x
Cannabis News Readers 2.14% 2.13x
Financial News Readers 1.43% 2.09x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Patagonia.

Location Composition Index
Patagonia 0.40% 6.34x
The North Face 0.67% 5.60x
Maurices 7.81% 5.59x
Club Monaco 0.21% 5.43x
LL Bean 0.31% 5.41x
REI 0.84% 4.78x
Eddie Bauer 1.63% 4.77x
Abercrombie & Fitch 0.19% 4.50x
Belk 1.13% 4.34x
Buckle 3.58% 4.27x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Conscious Living.

Content Affinity Composition Index
Conscious Living 0.95% 6.38x
Backpacking 0.95% 5.17x
Live Music 0.95% 4.83x
West Virginia News 1.67% 4.41x
Sports News & Apparel 0.95% 3.90x
Assorted Topics (Power Trains, Drones, Web Design) 0.21% 3.88x
Assorted Topics (Freebies, Gardens, Jewelry) 0.71% 3.68x
Colorado Snow 0.21% 3.61x
Hudson Valley New York Media 0.71% 3.45x
Central & South American News 0.21% 3.23x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female