Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 83.4 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 4.92% | 2.53x |
| Horse Owners | 4.92% | 2.49x |
| COVID Treatment Researchers | 3.83% | 2.44x |
| Gastroenterologists | 4.92% | 2.42x |
| North Midwest State Fair Visitors | 6.56% | 2.30x |
| AT&T Wireless Customers | 0.15% | 2.29x |
| Sleep Disorder Researchers | 5.19% | 2.18x |
| Michigan County and Local Fair Visitors | 7.65% | 2.17x |
| Rock Climbing Enthusiasts | 3.55% | 2.14x |
| United Kingdom News Readers | 3.28% | 2.12x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.31% | 5.48x |
| Lorna Jane | 0.13% | 5.37x |
| Maurices | 6.93% | 4.88x |
| Belk | 1.45% | 4.63x |
| LL Bean | 0.30% | 4.02x |
| Buckle | 3.89% | 4.01x |
| The North Face | 0.54% | 3.99x |
| Abercrombie & Fitch | 0.17% | 3.95x |
| Ralph Lauren | 0.73% | 3.73x |
| Carhartt | 35.24% | 3.71x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Medical Diagnostics.
| Content Affinity | Composition | Index |
| Medical Diagnostics | 0.73% | 5.68x |
| Equestrian Cluster | 0.82% | 5.37x |
| Back & Spine | 0.57% | 5.00x |
| Tahoe & Reno Tourism | 0.73% | 4.98x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.21% | 3.88x |
| Colorado Snow | 0.21% | 3.61x |
| Alberta Canada Cluster | 0.49% | 3.41x |
| Caribbean Cluster | 0.55% | 3.29x |
| Travel Adventure | 0.82% | 3.17x |
| Homesteading | 0.55% | 3.15x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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