Dstillery Audiences

COLDWELL BANKER

Audience Size: 319.6 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 319.6 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.07% 3.87x
AT&T Wireless Customers 0.15% 2.29x
Winter Sports Destination Seekers 1.34% 1.92x
Kansas City Trip Planners 5.35% 1.89x
Kitchen & Bathroom Remodelers 1.17% 1.78x
Oregon Trip Planners 3.18% 1.77x
Seasonal Recipe Blog Readers 1.62% 1.74x
Seasonal Lifestyle Blog Readers 1.78% 1.71x
Jam Band Festival Fans 3.18% 1.70x
Kansas City Royals Fans 3.73% 1.69x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.

Location Composition Index
Maurices 12.80% 2.82x
Topshop 0.09% 2.67x
Belk 2.71% 2.63x
Patagonia 0.47% 2.45x
Columbia 0.65% 2.29x
The North Face 1.12% 2.23x
Carhartt 43.30% 2.20x
Club Monaco 0.36% 2.09x
Buckle 6.96% 2.08x
Lorna Jane 0.33% 1.97x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.22% 4.97x
New York City Education & News Cluster 0.22% 4.38x
DIY Decoration & Furniture 0.33% 4.05x
Online Ticket Buyers 0.22% 3.97x
Ancestry & Memorial Researchers 0.09% 3.48x
Australia & New Zealand Media 0.17% 3.43x
Unique & Personalized Fashion 0.09% 3.04x
Muscle Cars 1.00% 2.88x
Sewing, Embroidery & Quilting 0.11% 2.83x
Pac 12 Sports 0.22% 2.82x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female