Dstillery Audiences

COLDWELL BANKER

Audience Size: 438.3 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 438.3 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.15% 2.29x
Airstream Enthusiasts 3.53% 1.69x
Oregon County and Local Fair Visitors 4.06% 1.62x
RV Shoppers 3.93% 1.58x
Outdoors Enthusiasts 3.93% 1.54x
North Midwest State Fair Visitors 4.59% 1.54x
North West State Fair Visitors 3.80% 1.53x
RV Owners and Upgraders 3.17% 1.53x
Farming Real Estate Researchers 2.87% 1.53x
Truck Drivers 3.57% 1.52x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.

Location Composition Index
Maurices 9.73% 2.87x
Club Monaco 0.35% 2.65x
Belk 1.71% 2.55x
The North Face 0.85% 2.45x
Patagonia 0.36% 2.36x
Topshop 0.05% 2.24x
Lorna Jane 0.28% 2.20x
Carhartt 36.42% 2.19x
Joe's Jeans 0.07% 2.16x
Levi Strauss 0.02% 2.15x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.13% 4.25x
Home Remodeling 0.13% 4.06x
Parenting Blogs 0.17% 3.92x
Low Budget Shoppers 0.10% 3.57x
Russia Cluster 0.07% 3.18x
Spam Call Number Searchers 0.13% 3.17x
Child Development 0.10% 3.16x
Antiques & Auctions 0.13% 2.93x
Watches Retail 0.07% 2.88x
Medical & Pharmaceutical Scholarship 0.10% 2.83x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male