Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 2.29x |
| Ski House Second Home Owners | 3.40% | 2.02x |
| Camping Enthusiasts | 3.73% | 1.81x |
| Oregon Trip Planners | 4.05% | 1.78x |
| Farming Real Estate Researchers | 4.11% | 1.77x |
| North West State Fair Visitors | 4.82% | 1.76x |
| Big 12 Fans | 4.62% | 1.74x |
| Washington Skiers and Snowboarders | 3.79% | 1.74x |
| Airstream Enthusiasts | 4.37% | 1.72x |
| Work Comes First Travelers | 2.25% | 1.71x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 5.56x |
| Maurices | 3.92% | 3.70x |
| Calvin Klein | 0.06% | 3.41x |
| Patagonia | 0.16% | 3.23x |
| Club Monaco | 0.11% | 2.92x |
| Belk | 0.62% | 2.89x |
| REI | 0.35% | 2.87x |
| Carhartt | 19.14% | 2.73x |
| Ralph Lauren | 0.40% | 2.64x |
| Buckle | 1.82% | 2.63x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.51% | 7.35x |
| Poland Cluster | 0.19% | 4.73x |
| Furniture & Home Improvement | 0.26% | 4.56x |
| Healthcare - Doctors & Diagnosis | 0.19% | 3.29x |
| Internet Service Provider Sites | 0.13% | 3.21x |
| Alaska Cluster | 0.19% | 3.15x |
| India Cluster | 0.21% | 2.97x |
| Minnesota Community Business Cluster | 0.19% | 2.93x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.19% | 2.90x |
| Home Remodeling | 0.13% | 2.79x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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