Dstillery Audiences

COLDWELL BANKER

Audience Size: 869.7 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 869.7 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 1.92% 1.51x
Tahoe Skiers and Snowboarders 1.81% 1.44x
Vermont Trip Planners 1.64% 1.43x
Boston Trip Planners 1.14% 1.40x
Sailing Enthusiasts 1.23% 1.39x
Aspen Skiers and Snowboarders 1.62% 1.37x
Yachting Enthusiasts 1.42% 1.36x
Canoeing and Kayaking Enthusiasts 1.58% 1.35x
Surfers 1.27% 1.34x
San Francisco Trip Planners 1.64% 1.33x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.

Location Composition Index
Intermix 0.59% 11.15x
American Apparel 1.63% 9.56x
Uniqlo 0.68% 8.69x
Club Monaco 0.78% 8.62x
Tommy Bahama 1.55% 8.50x
Saint Laurent Paris 0.46% 8.16x
Express 1.49% 7.98x
Madewell 0.74% 7.80x
Zara 1.26% 7.66x
Lorna Jane 0.24% 7.41x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 0.83% 2.20x
Northern California Cluster 0.92% 1.76x
Winter Sports & Gear 0.24% 1.71x
Canada Business Cluster 0.03% 1.70x
New England & Ivy League Sports 0.34% 1.69x
San Francisco Tourism 0.17% 1.64x
San Francisco Bay Area Cluster 1.38% 1.59x
Online Games 0.15% 1.58x
Cosmetics Business 0.04% 1.56x
Electronic Document Assembly 0.04% 1.56x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male