Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 13.02x |
| Countdown to the Beach Travelers | 0.02% | 1.72x |
| Minnesota Twins Fans | 1.98% | 1.61x |
| Mowing Equipment Shoppers | 1.75% | 1.55x |
| Wyoming Cowboys Fans | 1.90% | 1.52x |
| Tractor Shoppers | 2.10% | 1.50x |
| Rapid City Trip Planners | 1.70% | 1.49x |
| Montana and Idaho Trip Planners | 1.78% | 1.47x |
| Xtreme Sports Fans | 1.74% | 1.45x |
| Oregon Trip Planners | 1.78% | 1.42x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.98% | 7.40x |
| Tommy Bahama | 2.76% | 7.03x |
| Lorna Jane | 0.54% | 6.74x |
| The North Face | 2.19% | 6.36x |
| Carhartt | 8.54% | 6.32x |
| Ralph Lauren | 1.23% | 6.17x |
| Club Monaco | 1.04% | 5.94x |
| Uniqlo | 1.28% | 5.70x |
| Levi Strauss | 1.15% | 5.65x |
| Saint Laurent Paris | 0.76% | 5.65x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 15.85x |
| ISPs & Local Services | 0.04% | 8.54x |
| Local & Travel England - North Midlands | 0.04% | 8.30x |
| Environmental Conservation | 0.03% | 6.59x |
| Decoration & Fabric | 0.01% | 6.28x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 6.25x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.72x |
| Content Streamers & Downloaders | 0.04% | 4.50x |
| Saskatchewan Media & Retail Cluster | 0.01% | 4.48x |
| Quinceanera Planning | 0.01% | 4.31x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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