Dstillery Audiences

COLDWELL BANKER

Audience Size: 563.1 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 563.1 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Washington County and Local Fair Visitors.

Interest Composition Index
Washington County and Local Fair Visitors 4.63% 2.08x
North West State Fair Visitors 4.33% 1.80x
RV Owners and Upgraders 3.34% 1.76x
Oregon County and Local Fair Visitors 4.00% 1.75x
North Midwest State Fair Visitors 3.86% 1.75x
Oregon Trip Planners 3.83% 1.74x
Montana and Idaho Trip Planners 3.48% 1.67x
Identity Theft Protection Researchers 2.11% 1.67x
Tractor Shoppers 3.09% 1.67x
Rodeo Enthusiasts 3.67% 1.64x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Belk.

Location Composition Index
Belk 1.64% 5.80x
Carhartt 21.55% 4.83x
Lorna Jane 0.41% 4.55x
Columbia 1.02% 4.50x
Johnston and Murphy 5.60% 4.39x
Buckle 5.24% 4.37x
REI 1.26% 4.26x
Ralph Lauren 1.30% 4.22x
The North Face 1.58% 4.19x
LL Bean 0.53% 4.18x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.90x
Southern California Tourism 0.44% 3.73x
Scuba Diving 0.04% 3.66x
Mid-Atlantic Beaches 0.05% 3.52x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.22x
Illinois College Sports 0.05% 3.01x
Memes & Comedy 0.05% 2.85x
Healthy Eating Researchers 0.22% 2.78x
Home Decoration - Crafts & Kids 0.14% 2.63x
Art News & Products 0.16% 2.62x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female