Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 286.5 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.15% | 2.29x |
| Social Distancing Content Readers | 0.12% | 2.23x |
| Mowing Equipment Shoppers | 4.50% | 1.88x |
| Big 12 Fans | 4.25% | 1.82x |
| Sailing Enthusiasts | 3.37% | 1.79x |
| Canoeing and Kayaking Enthusiasts | 3.44% | 1.79x |
| Portland Trail Blazers Fans | 3.81% | 1.78x |
| Oregon Trip Planners | 4.06% | 1.78x |
| Pontoon Boat Researchers | 4.68% | 1.74x |
| Kansas City Trip Planners | 5.00% | 1.73x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.25% | 9.01x |
| Supreme | 0.10% | 7.10x |
| Belk | 1.17% | 5.82x |
| Carhartt | 30.18% | 4.93x |
| Johnston and Murphy | 0.01% | 4.87x |
| Columbia | 0.50% | 4.66x |
| Buckle | 3.37% | 4.26x |
| The North Face | 0.88% | 4.21x |
| Patagonia | 0.44% | 4.04x |
| Talbots | 1.97% | 3.91x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Hobby Drones & Remote-Controlled Cars.
| Content Affinity | Composition | Index |
| Hobby Drones & Remote-Controlled Cars | 0.19% | 4.31x |
| Action Sports | 0.19% | 4.19x |
| Bowling | 0.25% | 4.00x |
| Lacrosse College Athletics | 0.14% | 3.98x |
| New Hampshire News | 1.69% | 3.93x |
| Farming & Agriculture | 0.19% | 3.83x |
| Bird Watching | 0.12% | 3.45x |
| Psychology & Social Work | 0.12% | 3.43x |
| Celebrity Gossip | 0.25% | 3.26x |
| Networking Marketing | 0.12% | 2.75x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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