Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 449.2 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.21% | 3.64x |
| AT&T Wireless Customers | 0.15% | 2.29x |
| Oregon Trip Planners | 4.28% | 2.27x |
| Kansas City Trip Planners | 4.69% | 1.99x |
| Oregon Ducks Fans | 2.90% | 1.89x |
| Smoking Cessation Intenders | 3.79% | 1.86x |
| South Atlantic State Fair Visitors | 4.28% | 1.86x |
| Washington County and Local Fair Visitors | 3.86% | 1.82x |
| Cattle Industry New Readers | 3.24% | 1.80x |
| Keto Receipe Researchers | 2.90% | 1.79x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.34% | 8.26x |
| Belk | 1.62% | 6.19x |
| Carhartt | 26.69% | 4.97x |
| Lorna Jane | 0.33% | 4.79x |
| Buckle | 4.92% | 4.51x |
| Columbia | 0.78% | 4.39x |
| Johnston and Murphy | 2.50% | 4.30x |
| REI | 1.08% | 4.28x |
| Ralph Lauren | 1.19% | 4.27x |
| Patagonia | 0.67% | 4.26x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.21% | 3.83x |
| Winter Sports & Gear | 0.28% | 3.59x |
| National Parks | 0.28% | 3.30x |
| Colorado Snow | 0.34% | 3.28x |
| Psychology & Social Work | 0.14% | 3.25x |
| Online Mini Game Players | 0.21% | 3.17x |
| Action Sports | 0.14% | 3.16x |
| West Virginia News | 2.21% | 3.04x |
| Amateur Radios | 0.41% | 3.00x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 2.98x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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