Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 319.6 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.07% | 3.87x |
| AT&T Wireless Customers | 0.15% | 2.29x |
| Winter Sports Destination Seekers | 1.34% | 1.92x |
| Kansas City Trip Planners | 5.35% | 1.89x |
| Kitchen & Bathroom Remodelers | 1.17% | 1.78x |
| Oregon Trip Planners | 3.18% | 1.77x |
| Seasonal Recipe Blog Readers | 1.62% | 1.74x |
| Seasonal Lifestyle Blog Readers | 1.78% | 1.71x |
| Jam Band Festival Fans | 3.18% | 1.70x |
| Kansas City Royals Fans | 3.73% | 1.69x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Maurices.
| Location | Composition | Index |
| Maurices | 12.80% | 2.82x |
| Topshop | 0.09% | 2.67x |
| Belk | 2.71% | 2.63x |
| Patagonia | 0.47% | 2.45x |
| Columbia | 0.65% | 2.29x |
| The North Face | 1.12% | 2.23x |
| Carhartt | 43.30% | 2.20x |
| Club Monaco | 0.36% | 2.09x |
| Buckle | 6.96% | 2.08x |
| Lorna Jane | 0.33% | 1.97x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.22% | 4.97x |
| New York City Education & News Cluster | 0.22% | 4.38x |
| DIY Decoration & Furniture | 0.33% | 4.05x |
| Online Ticket Buyers | 0.22% | 3.97x |
| Ancestry & Memorial Researchers | 0.09% | 3.48x |
| Australia & New Zealand Media | 0.17% | 3.43x |
| Unique & Personalized Fashion | 0.09% | 3.04x |
| Muscle Cars | 1.00% | 2.88x |
| Sewing, Embroidery & Quilting | 0.11% | 2.83x |
| Pac 12 Sports | 0.22% | 2.82x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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