Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.72x |
| Yachting Enthusiasts | 1.78% | 1.44x |
| Vermont Trip Planners | 2.06% | 1.44x |
| Sailing Enthusiasts | 1.62% | 1.41x |
| Tahoe Skiers and Snowboarders | 2.29% | 1.39x |
| Boston Trip Planners | 1.43% | 1.39x |
| Western Canada Skiers and Snowboarders | 1.91% | 1.39x |
| Surfers | 1.64% | 1.38x |
| Canoeing and Kayaking Enthusiasts | 1.98% | 1.37x |
| Luxury Home Fixture Shoppers | 2.23% | 1.36x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.85% | 8.67x |
| Tommy Bahama | 2.47% | 8.21x |
| Club Monaco | 0.99% | 8.17x |
| Ralph Lauren | 0.77% | 7.79x |
| Uniqlo | 1.09% | 7.29x |
| Saint Laurent Paris | 0.74% | 7.14x |
| American Apparel | 2.59% | 7.01x |
| The North Face | 2.20% | 6.80x |
| Free People | 1.37% | 6.79x |
| Express | 2.24% | 6.79x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 0.87% | 2.09x |
| Rural Living | 0.01% | 2.00x |
| Teaching Abroad | 0.03% | 1.83x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 1.82x |
| Mysticism | 0.03% | 1.79x |
| New England & Ivy League Sports | 0.41% | 1.79x |
| ISPs & Local Services | 0.01% | 1.74x |
| As Seen On TV Products | 0.01% | 1.73x |
| Scientology | 0.02% | 1.71x |
| Online Games | 0.19% | 1.70x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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