Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 702.2 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Oregon County and Local Fair Visitors.
| Interest | Composition | Index |
| Oregon County and Local Fair Visitors | 4.11% | 1.78x |
| North Midwest State Fair Visitors | 3.99% | 1.73x |
| Oregon Trip Planners | 3.57% | 1.71x |
| Mowing Equipment Shoppers | 3.00% | 1.67x |
| Hunters | 3.85% | 1.67x |
| Camping Enthusiasts | 3.02% | 1.65x |
| Tractor Shoppers | 3.28% | 1.65x |
| Oregon Ducks Fans | 2.80% | 1.65x |
| Horse Owners | 3.00% | 1.64x |
| Xtreme Sports Fans | 3.07% | 1.63x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Belk.
| Location | Composition | Index |
| Belk | 1.44% | 5.29x |
| Carhartt | 9.89% | 4.71x |
| Columbia | 1.24% | 4.51x |
| Joe's Jeans | 0.21% | 4.40x |
| Lorna Jane | 0.43% | 4.34x |
| Johnston and Murphy | 8.15% | 4.24x |
| Levi Strauss | 1.14% | 4.22x |
| Buckle | 4.85% | 4.21x |
| REI | 1.28% | 4.20x |
| Ralph Lauren | 1.25% | 4.18x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.14% | 4.07x |
| Texas Sporting & Outdoors Cluster | 0.05% | 3.74x |
| Scuba Diving | 0.05% | 3.41x |
| Cheerleading | 0.19% | 3.11x |
| Sports Apparel | 0.10% | 2.99x |
| Computer Printers | 0.05% | 2.93x |
| Shopping Catalogs | 0.24% | 2.88x |
| Cosmetics Business | 0.05% | 2.88x |
| Chat Rooms | 0.05% | 2.84x |
| New Hampshire News | 0.86% | 2.75x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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