Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 1.84% | 1.82x |
| Countdown to the Beach Travelers | 0.02% | 1.72x |
| Outdoors Enthusiasts | 1.99% | 1.70x |
| Xtreme Sports Fans | 1.74% | 1.64x |
| Tractor Shoppers | 1.80% | 1.59x |
| RV Owners and Upgraders | 1.74% | 1.59x |
| RV Shoppers | 1.77% | 1.56x |
| Airstream Enthusiasts | 1.56% | 1.56x |
| Hunters | 1.81% | 1.53x |
| Alabama Trip Planners | 3.40% | 1.53x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.06% | 8.66x |
| Tommy Bahama | 2.99% | 8.44x |
| Club Monaco | 1.04% | 8.04x |
| Ralph Lauren | 1.07% | 7.52x |
| The North Face | 2.40% | 7.26x |
| Uniqlo | 1.36% | 7.23x |
| Lorna Jane | 0.60% | 7.20x |
| Saint Laurent Paris | 0.91% | 7.04x |
| Levi Strauss | 1.09% | 7.03x |
| Chicos | 4.63% | 6.92x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 1.01% | 3.50x |
| Health & Safety Compliance | 0.08% | 2.57x |
| Utah Cluster | 0.96% | 2.54x |
| North Dakota Cluster | 0.77% | 2.54x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.64% | 2.42x |
| Right Wing Blogs - Political Activism | 0.25% | 2.41x |
| New Hampshire News | 0.52% | 2.26x |
| Home Decoration - Crafts & Kids | 0.19% | 2.14x |
| Professional Audio Visual | 0.06% | 2.13x |
| Farming & Agriculture | 0.18% | 2.02x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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