Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 563.1 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Washington County and Local Fair Visitors.
| Interest | Composition | Index |
| Washington County and Local Fair Visitors | 4.63% | 2.08x |
| North West State Fair Visitors | 4.33% | 1.80x |
| RV Owners and Upgraders | 3.34% | 1.76x |
| Oregon County and Local Fair Visitors | 4.00% | 1.75x |
| North Midwest State Fair Visitors | 3.86% | 1.75x |
| Oregon Trip Planners | 3.83% | 1.74x |
| Montana and Idaho Trip Planners | 3.48% | 1.67x |
| Identity Theft Protection Researchers | 2.11% | 1.67x |
| Tractor Shoppers | 3.09% | 1.67x |
| Rodeo Enthusiasts | 3.67% | 1.64x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Belk.
| Location | Composition | Index |
| Belk | 1.64% | 5.80x |
| Carhartt | 21.55% | 4.83x |
| Lorna Jane | 0.41% | 4.55x |
| Columbia | 1.02% | 4.50x |
| Johnston and Murphy | 5.60% | 4.39x |
| Buckle | 5.24% | 4.37x |
| REI | 1.26% | 4.26x |
| Ralph Lauren | 1.30% | 4.22x |
| The North Face | 1.58% | 4.19x |
| LL Bean | 0.53% | 4.18x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).
| Content Affinity | Composition | Index |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.90x |
| Southern California Tourism | 0.44% | 3.73x |
| Scuba Diving | 0.04% | 3.66x |
| Mid-Atlantic Beaches | 0.05% | 3.52x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.22x |
| Illinois College Sports | 0.05% | 3.01x |
| Memes & Comedy | 0.05% | 2.85x |
| Healthy Eating Researchers | 0.22% | 2.78x |
| Home Decoration - Crafts & Kids | 0.14% | 2.63x |
| Art News & Products | 0.16% | 2.62x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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