Dstillery Audiences

COLDWELL BANKER

Audience Size: 702.2 Thousand Devices

Explore the Coldwell Banker Audience

Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 702.2 thousand unique devices whose actions qualify for the Coldwell Banker audience.

Dstillery Crafted Audiences

INTERESTS

The Coldwell Banker audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coldwell Banker audience is Oregon County and Local Fair Visitors.

Interest Composition Index
Oregon County and Local Fair Visitors 4.11% 1.78x
North Midwest State Fair Visitors 3.99% 1.73x
Oregon Trip Planners 3.57% 1.71x
Mowing Equipment Shoppers 3.00% 1.67x
Hunters 3.85% 1.67x
Camping Enthusiasts 3.02% 1.65x
Tractor Shoppers 3.28% 1.65x
Oregon Ducks Fans 2.80% 1.65x
Horse Owners 3.00% 1.64x
Xtreme Sports Fans 3.07% 1.63x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coldwell Banker audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Belk.

Location Composition Index
Belk 1.44% 5.29x
Carhartt 9.89% 4.71x
Columbia 1.24% 4.51x
Joe's Jeans 0.21% 4.40x
Lorna Jane 0.43% 4.34x
Johnston and Murphy 8.15% 4.24x
Levi Strauss 1.14% 4.22x
Buckle 4.85% 4.21x
REI 1.28% 4.20x
Ralph Lauren 1.25% 4.18x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coldwell Banker audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.14% 4.07x
Texas Sporting & Outdoors Cluster 0.05% 3.74x
Scuba Diving 0.05% 3.41x
Cheerleading 0.19% 3.11x
Sports Apparel 0.10% 2.99x
Computer Printers 0.05% 2.93x
Shopping Catalogs 0.24% 2.88x
Cosmetics Business 0.05% 2.88x
Chat Rooms 0.05% 2.84x
New Hampshire News 0.86% 2.75x
Composition Percentage: The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male