Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 869.7 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 1.92% | 1.51x |
| Tahoe Skiers and Snowboarders | 1.81% | 1.44x |
| Vermont Trip Planners | 1.64% | 1.43x |
| Boston Trip Planners | 1.14% | 1.40x |
| Sailing Enthusiasts | 1.23% | 1.39x |
| Aspen Skiers and Snowboarders | 1.62% | 1.37x |
| Yachting Enthusiasts | 1.42% | 1.36x |
| Canoeing and Kayaking Enthusiasts | 1.58% | 1.35x |
| Surfers | 1.27% | 1.34x |
| San Francisco Trip Planners | 1.64% | 1.33x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.59% | 11.15x |
| American Apparel | 1.63% | 9.56x |
| Uniqlo | 0.68% | 8.69x |
| Club Monaco | 0.78% | 8.62x |
| Tommy Bahama | 1.55% | 8.50x |
| Saint Laurent Paris | 0.46% | 8.16x |
| Express | 1.49% | 7.98x |
| Madewell | 0.74% | 7.80x |
| Zara | 1.26% | 7.66x |
| Lorna Jane | 0.24% | 7.41x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 0.83% | 2.20x |
| Northern California Cluster | 0.92% | 1.76x |
| Winter Sports & Gear | 0.24% | 1.71x |
| Canada Business Cluster | 0.03% | 1.70x |
| New England & Ivy League Sports | 0.34% | 1.69x |
| San Francisco Tourism | 0.17% | 1.64x |
| San Francisco Bay Area Cluster | 1.38% | 1.59x |
| Online Games | 0.15% | 1.58x |
| Cosmetics Business | 0.04% | 1.56x |
| Electronic Document Assembly | 0.04% | 1.56x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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