Explore the Coldwell Banker Audience
Below you'll find more information about the Coldwell Banker audience, broken down in different categories based on their digital and physical behaviors. These are 643.5 thousand unique devices whose actions qualify for the Coldwell Banker audience.
INTERESTS
The Coldwell Banker audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coldwell Banker audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 4.21% | 1.88x |
| North West State Fair Visitors | 3.86% | 1.68x |
| Burger Enthusiast | 0.04% | 1.67x |
| Washington County and Local Fair Visitors | 3.53% | 1.63x |
| North Midwest State Fair Visitors | 3.73% | 1.61x |
| Quads and ATV Enthusiasts | 3.34% | 1.54x |
| Rodeo Enthusiasts | 3.34% | 1.54x |
| Tractor Shoppers | 3.01% | 1.53x |
| Oregon County and Local Fair Visitors | 3.60% | 1.53x |
| Oregon Trip Planners | 3.14% | 1.52x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Interest attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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APPAREL RETAILERS
The Coldwell Banker audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coldwell Banker audience is Belk.
| Location | Composition | Index |
| Belk | 1.66% | 5.69x |
| Carhartt | 17.74% | 4.86x |
| Columbia | 1.21% | 4.63x |
| REI | 1.39% | 4.50x |
| Johnston and Murphy | 7.54% | 4.41x |
| Buckle | 5.36% | 4.32x |
| Joe's Jeans | 0.21% | 4.31x |
| Lorna Jane | 0.46% | 4.31x |
| Ralph Lauren | 1.39% | 4.25x |
| The North Face | 1.68% | 4.23x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Location attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coldwell Banker audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.07% | 4.73x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.87x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.09% | 3.84x |
| Survival Guides | 0.04% | 3.73x |
| Vietnam Cluster | 0.11% | 3.67x |
| Scuba Diving | 0.04% | 3.66x |
| London Tourism & Events | 0.04% | 3.13x |
| Virginia Athletics | 0.08% | 2.90x |
| Law School Research Cluster | 0.04% | 2.85x |
| Alternative Movie Streaming | 0.09% | 2.84x |
Composition Percentage:
The overlap percentage between the Coldwell Banker audience and the Content Affinity attribute.
Index: A comparison of the Coldwell Banker audience to the internet population.
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DEMOGRAPHICS
The Coldwell Banker audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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