Dstillery Audiences

COLLEGES

Audience Size: 1.9 Million Devices

Explore the Colleges Audience

Below you'll find more information about the Colleges audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Colleges audience.

Dstillery Crafted Audiences

INTERESTS

The Colleges audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colleges audience is Yale University Fans.

Interest Composition Index
Yale University Fans 2.43% 1.75x
School Closings Updates Readers 1.50% 1.74x
Sprint Customers 0.03% 1.73x
Harvard University Fans 2.53% 1.70x
Verizon Wireless Customers 0.08% 1.69x
College Aspirants 2.88% 1.65x
College Students 2.39% 1.63x
Online Thesaurus Users 3.56% 1.62x
United Nations Donors 2.00% 1.62x
College Professors 2.72% 1.61x
Composition Percentage: The overlap percentage between the Colleges audience and the Interest attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colleges audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colleges audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.94% 5.18x
American Apparel 0.51% 4.67x
Topshop 0.02% 4.48x
Patagonia 0.22% 4.11x
Intermix 0.07% 3.92x
Bonobos 0.20% 3.86x
Club Monaco 0.10% 3.84x
Saint Laurent Paris 0.05% 3.84x
Uniqlo 0.12% 3.76x
Zara 0.27% 3.54x
Composition Percentage: The overlap percentage between the Colleges audience and the Location attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colleges audience is Law School Research Cluster.

Content Affinity Composition Index
Law School Research Cluster 0.02% 5.07x
Medical Supplies and Information 0.18% 4.03x
Italy Cluster 0.04% 3.38x
Education Cluster 0.41% 3.35x
New England & Ivy League Sports 0.19% 3.33x
Nepal News 0.03% 3.28x
Illinois College Sports 0.04% 3.25x
Virginia Athletics 0.04% 3.13x
Malaya 0.01% 3.08x
University Press 0.17% 2.98x
Composition Percentage: The overlap percentage between the Colleges audience and the Content Affinity attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colleges audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male