Dstillery Audiences

COLLEGES

Audience Size: 5.4 Million Devices

Explore the Colleges Audience

Below you'll find more information about the Colleges audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Colleges audience.

Dstillery Crafted Audiences

INTERESTS

The Colleges audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colleges audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 2.08% 1.86x
Charitable Donors 2.23% 1.80x
College Professors 2.13% 1.77x
College Aspirants 2.05% 1.74x
Yale University Fans 1.78% 1.72x
Clinic & Lab Immunologist Professionals 2.07% 1.68x
Healthcare Thought Leaders 2.01% 1.67x
Sports Medicine Health Care Professionals 1.98% 1.65x
College Students 1.76% 1.63x
Internal Medicine Journal Researchers 1.79% 1.58x
Composition Percentage: The overlap percentage between the Colleges audience and the Interest attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colleges audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colleges audience is Patagonia.

Location Composition Index
Patagonia 0.17% 2.87x
Club Monaco 0.29% 2.80x
Free People 0.08% 2.44x
Lululemon 0.17% 2.26x
Michael Kors 0.26% 2.21x
Banana Republic 1.10% 2.15x
J. Crew 0.89% 2.09x
The North Face 0.51% 1.99x
Brooks Brothers 0.90% 1.94x
REI 0.81% 1.74x
Composition Percentage: The overlap percentage between the Colleges audience and the Location attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colleges audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 0.49% 2.69x
Educational Publishing 1.48% 2.65x
College Greek Life 0.18% 2.62x
Education Cluster 0.80% 2.52x
Law School Research Cluster 0.10% 2.48x
University Press 0.67% 2.36x
MBA Education 0.62% 2.18x
University Research 4.15% 2.08x
Upstate New York State Athletics 0.02% 2.07x
Writing Tools & Citation 2.62% 2.04x
Composition Percentage: The overlap percentage between the Colleges audience and the Content Affinity attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colleges audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999