Dstillery Audiences

COLLEGES

Audience Size: 18.9 Million Devices

Explore the Colleges Audience

Below you'll find more information about the Colleges audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the Colleges audience.

Dstillery Crafted Audiences

INTERESTS

The Colleges audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colleges audience is Online Test Prep Users.

Interest Composition Index
Online Test Prep Users 4.93% 1.81x
Critical Care Journal Researchers 3.83% 1.64x
League of Legends Video Game Fans 4.21% 1.49x
College Professors 3.22% 1.37x
Harvard University Fans 2.95% 1.33x
Clinic & Lab Immunologist Professionals 3.22% 1.33x
Hearthstone Video Game Fans 3.56% 1.30x
Comedy Movie and TV Enthusiasts 2.90% 1.29x
Healthcare Thought Leaders 2.90% 1.29x
Sports Medicine Health Care Professionals 3.27% 1.28x
Composition Percentage: The overlap percentage between the Colleges audience and the Interest attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colleges audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colleges audience is Everlane.

Location Composition Index
Everlane 0.08% 3.60x
Supreme 0.09% 3.55x
American Apparel 1.80% 3.06x
Urban Outfitters 2.51% 3.01x
Topshop 0.25% 3.00x
Intermix 0.48% 2.96x
Bonobos 0.85% 2.92x
Uniqlo 0.82% 2.87x
Zara 1.24% 2.86x
Joe's Jeans 0.16% 2.86x
Composition Percentage: The overlap percentage between the Colleges audience and the Location attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colleges audience is Educational Publishing.

Content Affinity Composition Index
Educational Publishing 1.42% 2.27x
Education Cluster 0.88% 2.25x
Medical Supplies and Information 0.37% 2.22x
University Press 0.61% 1.96x
Nepal News 0.03% 1.84x
Law School Research Cluster 0.04% 1.82x
College Greek Life 0.09% 1.80x
Writing Tools & Citation 1.67% 1.79x
College Sports 0.18% 1.76x
MBA Education 0.61% 1.72x
Composition Percentage: The overlap percentage between the Colleges audience and the Content Affinity attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colleges audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male