Dstillery Audiences

COLLEGES

Audience Size: 11.9 Million Devices

Explore the Colleges Audience

Below you'll find more information about the Colleges audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 million unique devices whose actions qualify for the Colleges audience.

Dstillery Crafted Audiences

INTERESTS

The Colleges audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colleges audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.73x
Verizon Wireless Customers 0.08% 1.69x
True Crime Podcast Listeners 0.02% 1.50x
College Professors 2.28% 1.50x
Clinic & Lab Immunologist Professionals 2.53% 1.48x
Online Test Prep Users 5.12% 1.47x
College Students 1.90% 1.47x
Harvard University Fans 1.95% 1.47x
Coders & Developers 2.45% 1.45x
Rock Climbing Enthusiasts 2.15% 1.45x
Composition Percentage: The overlap percentage between the Colleges audience and the Interest attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colleges audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colleges audience is Everlane.

Location Composition Index
Everlane 0.07% 4.22x
Supreme 0.07% 3.89x
Topshop 0.19% 3.63x
Urban Outfitters 2.42% 3.49x
Intermix 0.35% 3.35x
American Apparel 1.53% 3.35x
Patagonia 0.51% 3.26x
Joe's Jeans 0.10% 3.24x
Uniqlo 0.79% 3.21x
Zara 1.24% 3.19x
Composition Percentage: The overlap percentage between the Colleges audience and the Location attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colleges audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.04% 3.28x
Medical Supplies and Information 0.18% 3.06x
Online Learning 0.01% 2.95x
Education Cluster 0.42% 2.71x
Bulgaria Cluster 0.02% 2.66x
Law School Research Cluster 0.02% 2.63x
Community Planning & Transportation 0.06% 2.35x
Alternative Streaming Services 0.01% 2.34x
Educational Publishing 0.84% 2.27x
MBA Education 0.27% 2.23x
Composition Percentage: The overlap percentage between the Colleges audience and the Content Affinity attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colleges audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male