Dstillery Audiences

COLLEGES

Audience Size: 9.8 Million Devices

Explore the Colleges Audience

Below you'll find more information about the Colleges audience, broken down in different categories based on their digital and physical behaviors. These are 9.8 million unique devices whose actions qualify for the Colleges audience.

Dstillery Crafted Audiences

INTERESTS

The Colleges audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colleges audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 2.07% 1.81x
College Professors 2.12% 1.69x
Yale University Fans 1.91% 1.64x
Healthcare Thought Leaders 2.04% 1.62x
Clinic & Lab Immunologist Professionals 2.03% 1.58x
College Students 1.81% 1.56x
Boston Trip Planners 1.29% 1.55x
College Aspirants 1.96% 1.55x
Internal Medicine Journal Researchers 1.83% 1.53x
Charitable Donors 2.05% 1.53x
Composition Percentage: The overlap percentage between the Colleges audience and the Interest attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colleges audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colleges audience is Everlane.

Location Composition Index
Everlane 0.03% 5.02x
Urban Outfitters 1.06% 4.10x
American Apparel 0.68% 4.02x
Club Monaco 0.36% 3.97x
Intermix 0.21% 3.93x
Uniqlo 0.29% 3.73x
Zara 0.58% 3.54x
Patagonia 0.25% 3.50x
Levi Strauss 0.25% 3.41x
Forever 21 0.94% 3.34x
Composition Percentage: The overlap percentage between the Colleges audience and the Location attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colleges audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 0.48% 2.61x
Education Cluster 0.81% 2.46x
New England Universities 0.84% 2.20x
New England & Ivy League Sports 0.43% 2.17x
Illinois College Sports 0.05% 2.09x
College Greek Life 0.16% 1.98x
MBA Education 0.60% 1.94x
Virginia Athletics 0.06% 1.94x
University Press 0.60% 1.93x
China Cluster 0.22% 1.89x
Composition Percentage: The overlap percentage between the Colleges audience and the Content Affinity attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colleges audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male