Dstillery Audiences

COLLEGES

Audience Size: 18.9 Million Devices

Explore the Colleges Audience

Below you'll find more information about the Colleges audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the Colleges audience.

Dstillery Crafted Audiences

INTERESTS

The Colleges audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Colleges audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 2.34% 1.73x
College Professors 2.37% 1.72x
Healthcare Thought Leaders 2.26% 1.65x
Charitable Donors 2.52% 1.65x
Yale University Fans 2.19% 1.64x
College Students 1.94% 1.64x
Clinic & Lab Immunologist Professionals 2.26% 1.61x
Sports Medicine Health Care Professionals 2.36% 1.61x
College Aspirants 2.17% 1.61x
Internal Medicine Journal Researchers 2.10% 1.59x
Composition Percentage: The overlap percentage between the Colleges audience and the Interest attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Colleges audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Colleges audience is Everlane.

Location Composition Index
Everlane 0.04% 4.05x
Club Monaco 0.39% 3.33x
Intermix 0.33% 3.22x
American Apparel 1.23% 3.22x
Supreme 0.09% 3.18x
Urban Outfitters 1.98% 3.17x
Uniqlo 0.47% 3.04x
Zara 0.93% 2.96x
Levi Strauss 0.39% 2.90x
Madewell 0.58% 2.84x
Composition Percentage: The overlap percentage between the Colleges audience and the Location attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Colleges audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 0.47% 2.61x
Education Cluster 0.88% 2.58x
Educational Publishing 1.33% 2.39x
Law School Research Cluster 0.08% 2.34x
College Greek Life 0.16% 2.33x
University Press 0.73% 2.25x
Upstate New York State Athletics 0.03% 2.24x
MBA Education 0.69% 2.11x
Virginia Athletics 0.07% 2.06x
University Research 4.26% 1.98x
Composition Percentage: The overlap percentage between the Colleges audience and the Content Affinity attribute.
Index: A comparison of the Colleges audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Colleges audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male