Dstillery Audiences

COLUMBIA

Audience Size: 255.9 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 255.9 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.35% 3.29x
Oregon County and Local Fair Visitors 5.84% 2.66x
Getting Off the Grid Travelers 0.31% 2.65x
Executive Travelers 0.18% 2.58x
Family Adventures Travelers 0.35% 2.49x
Oregon Trip Planners 5.39% 2.36x
North West State Fair Visitors 5.43% 2.32x
Oregon Ducks Fans 3.97% 2.20x
Portland Trail Blazers Fans 3.79% 1.90x
Seattle Seahawks Fans 4.38% 1.88x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 4.94% 68.54x
Express Outlets 9.32% 49.87x
Levi Strauss 16.74% 47.97x
Free People 14.33% 38.00x
Ralph Lauren 8.82% 35.29x
Uniqlo 7.54% 28.63x
Zara 10.96% 26.27x
Kate Spade 11.52% 26.13x
Madewell 11.62% 26.04x
Hugo Boss 14.44% 24.30x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 30.19x
Local & Travel England - North Midlands 0.04% 20.98x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 19.35x
ISPs & Local Services 0.05% 17.31x
Decoration & Fabric 0.04% 15.83x
Canadian Construction & Renovation Research Cluster 0.04% 12.49x
England Tourism 0.03% 12.06x
Environmental Conservation 0.05% 11.34x
Barcode Site & App Users 0.04% 10.36x
Local & Travel England - Northern England 0.12% 10.16x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male