Dstillery Audiences

COLUMBIA

Audience Size: 41.7 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 3.78% 4.89x
Oregon Trip Planners 6.49% 3.99x
Ski Enthusiasts 5.95% 3.75x
POS Systems & Software Researchers 4.86% 3.71x
Ski and Snowboard Trip Planners 6.49% 3.69x
E-cycling Enthusiasts 5.95% 3.50x
Snowboard Enthusiasts 3.78% 3.42x
Colorado Skiers and Snowboarders 5.41% 3.26x
Oregon County and Local Fair Visitors 7.57% 3.22x
Womens Fashion Brands Shoppers 5.41% 3.19x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 2.40% 70.81x
Patagonia 4.36% 22.54x
Uniqlo 3.60% 16.10x
The North Face 6.86% 13.55x
Ralph Lauren 7.47% 12.52x
Brooks Brothers 8.17% 10.01x
Express Outlets 3.57% 7.56x
Gymboree 16.59% 7.06x
Eddie Bauer 7.96% 6.68x
J. Crew 10.64% 6.54x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Oregon News.

Content Affinity Composition Index
Oregon News 7.57% 5.99x
Utah Cluster 2.16% 4.45x
All-Terrain Vehicles 2.16% 4.18x
Motorcycle Lifestyle Researchers 1.08% 4.00x
Knitting & Crochet 0.82% 3.95x
Equestrian Cluster 0.51% 3.85x
Sports Apparel 1.08% 3.47x
Foreign Language Education 0.22% 3.36x
Wisconsin Universities 2.16% 3.14x
North Carolina Education 1.62% 3.02x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male