Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 200.8 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.35% | 3.29x |
| Getting Off the Grid Travelers | 0.31% | 2.65x |
| Executive Travelers | 0.18% | 2.58x |
| Seattle Trip Planners | 4.48% | 2.55x |
| Family Adventures Travelers | 0.35% | 2.49x |
| Oregon Trip Planners | 3.09% | 2.38x |
| Miami Trip Planners | 3.43% | 2.37x |
| Minnesota Twins Fans | 2.28% | 2.33x |
| Oregon Ducks Fans | 2.12% | 2.23x |
| Readers of Nicaraguan Content | 2.51% | 2.23x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.70% | 79.50x |
| Express Outlets | 6.77% | 67.72x |
| Ralph Lauren | 7.25% | 51.19x |
| Free People | 14.15% | 47.89x |
| The North Face | 10.79% | 32.67x |
| Madewell | 8.88% | 31.31x |
| Brooks Brothers | 16.73% | 30.84x |
| Hollister | 12.56% | 30.08x |
| Calvin Klein | 3.79% | 29.92x |
| Levi Strauss | 4.59% | 29.48x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.01% | 4.02x |
| Minnesota Community Business Cluster | 1.04% | 3.94x |
| Weather Information | 0.31% | 3.37x |
| Oregon News | 2.93% | 2.99x |
| Minnesota Local News Cluster | 2.82% | 2.84x |
| Home Improvement Contractor | 0.19% | 2.75x |
| Latin American News | 0.42% | 2.68x |
| Hobby Vehicles | 0.23% | 2.52x |
| LGBTQ Advocacy | 1.27% | 2.49x |
| Fashion & Cosmetics | 0.07% | 2.47x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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