Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is IT News Readers.
| Interest | Composition | Index |
| IT News Readers | 7.69% | 4.11x |
| Senior Living Center Researchers | 5.92% | 2.87x |
| Telluride Trip Planners | 5.92% | 2.82x |
| Shared Work Space Researchers | 4.14% | 2.76x |
| Aspen Skiers and Snowboarders | 5.33% | 2.65x |
| Oregon Trip Planners | 4.73% | 2.59x |
| Background Check Users | 6.51% | 2.56x |
| Human Resources Professionals | 4.73% | 2.52x |
| Sports Medicine Health Care Professionals | 4.73% | 2.46x |
| Los Angeles Mass Transit Commuters | 4.73% | 2.42x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Zara.
| Location | Composition | Index |
| Zara | 7.24% | 81.71x |
| The North Face | 6.32% | 59.80x |
| Free People | 8.77% | 59.36x |
| Madewell | 7.57% | 57.95x |
| Patagonia | 3.31% | 54.94x |
| Uniqlo | 1.77% | 45.02x |
| Ralph Lauren | 7.52% | 42.76x |
| Eddie Bauer | 12.07% | 42.56x |
| Brooks Brothers | 6.61% | 32.27x |
| Banana Republic | 18.69% | 31.85x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 1.84% | 5.17x |
| Hometown Livability | 1.78% | 3.96x |
| Woodwork | 1.26% | 3.92x |
| Fishing | 1.23% | 3.82x |
| Delaware Cluster | 1.18% | 3.72x |
| Golf Travel & Gear | 2.45% | 3.51x |
| Foreign Language Education | 0.22% | 3.36x |
| Los Angeles Tourism | 1.23% | 3.35x |
| Space & National Security | 1.23% | 3.34x |
| South Dakota Cluster | 1.78% | 3.32x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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