Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.19% | 5.85x |
| Aspen Trip Planners | 6.92% | 3.81x |
| Philadelphia Trip Planners | 5.66% | 3.75x |
| Oregon Trip Planners | 8.18% | 3.75x |
| North East State Fair Visitors | 7.55% | 3.67x |
| Executive and C-Suite | 4.40% | 3.62x |
| Budget Small Business Researchers | 5.03% | 3.55x |
| Caribbean Destination Reopening Researchers | 3.14% | 3.52x |
| Ski House Second Home Owners | 5.66% | 3.48x |
| Food Bank Researchers | 2.52% | 3.47x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 2.29% | 25.90x |
| Intermix | 1.03% | 19.19x |
| Tommy Bahama | 2.39% | 15.39x |
| Joe's Jeans | 0.19% | 15.38x |
| Armani | 2.86% | 14.43x |
| Ann Taylor | 1.79% | 10.81x |
| Bonobos | 1.13% | 10.14x |
| LOFT | 7.16% | 9.62x |
| Lorna Jane | 0.28% | 8.24x |
| Buckle | 4.27% | 6.63x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 3.77% | 9.43x |
| Trucking | 2.52% | 6.49x |
| Data Centers | 0.51% | 5.91x |
| Motorcycles & Snowmobiles | 3.14% | 5.36x |
| Teaching Tools for Kids | 1.89% | 4.78x |
| Car Enthusiasts | 2.52% | 4.72x |
| Hawaii News | 1.89% | 4.47x |
| Writing Tools & Citation | 3.14% | 4.29x |
| Wisconsin Universities | 4.40% | 4.18x |
| Oregon News | 8.18% | 4.15x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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