Dstillery Audiences

COLUMBIA

Audience Size: 200.8 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 200.8 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.35% 3.29x
Getting Off the Grid Travelers 0.31% 2.65x
Executive Travelers 0.18% 2.58x
Seattle Trip Planners 4.48% 2.55x
Family Adventures Travelers 0.35% 2.49x
Oregon Trip Planners 3.09% 2.38x
Miami Trip Planners 3.43% 2.37x
Minnesota Twins Fans 2.28% 2.33x
Oregon Ducks Fans 2.12% 2.23x
Readers of Nicaraguan Content 2.51% 2.23x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 1.70% 79.50x
Express Outlets 6.77% 67.72x
Ralph Lauren 7.25% 51.19x
Free People 14.15% 47.89x
The North Face 10.79% 32.67x
Madewell 8.88% 31.31x
Brooks Brothers 16.73% 30.84x
Hollister 12.56% 30.08x
Calvin Klein 3.79% 29.92x
Levi Strauss 4.59% 29.48x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.01% 4.02x
Minnesota Community Business Cluster 1.04% 3.94x
Weather Information 0.31% 3.37x
Oregon News 2.93% 2.99x
Minnesota Local News Cluster 2.82% 2.84x
Home Improvement Contractor 0.19% 2.75x
Latin American News 0.42% 2.68x
Hobby Vehicles 0.23% 2.52x
LGBTQ Advocacy 1.27% 2.49x
Fashion & Cosmetics 0.07% 2.47x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male