Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 255.9 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.35% | 3.29x |
| Oregon County and Local Fair Visitors | 5.84% | 2.66x |
| Getting Off the Grid Travelers | 0.31% | 2.65x |
| Executive Travelers | 0.18% | 2.58x |
| Family Adventures Travelers | 0.35% | 2.49x |
| Oregon Trip Planners | 5.39% | 2.36x |
| North West State Fair Visitors | 5.43% | 2.32x |
| Oregon Ducks Fans | 3.97% | 2.20x |
| Portland Trail Blazers Fans | 3.79% | 1.90x |
| Seattle Seahawks Fans | 4.38% | 1.88x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 4.94% | 68.54x |
| Express Outlets | 9.32% | 49.87x |
| Levi Strauss | 16.74% | 47.97x |
| Free People | 14.33% | 38.00x |
| Ralph Lauren | 8.82% | 35.29x |
| Uniqlo | 7.54% | 28.63x |
| Zara | 10.96% | 26.27x |
| Kate Spade | 11.52% | 26.13x |
| Madewell | 11.62% | 26.04x |
| Hugo Boss | 14.44% | 24.30x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 30.19x |
| Local & Travel England - North Midlands | 0.04% | 20.98x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 19.35x |
| ISPs & Local Services | 0.05% | 17.31x |
| Decoration & Fabric | 0.04% | 15.83x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 12.49x |
| England Tourism | 0.03% | 12.06x |
| Environmental Conservation | 0.05% | 11.34x |
| Barcode Site & App Users | 0.04% | 10.36x |
| Local & Travel England - Northern England | 0.12% | 10.16x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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