Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 246.9 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.35% | 3.29x |
| Getting Off the Grid Travelers | 0.31% | 2.65x |
| Oregon Trip Planners | 5.56% | 2.65x |
| Oregon County and Local Fair Visitors | 5.96% | 2.65x |
| Executive Travelers | 0.18% | 2.58x |
| North West State Fair Visitors | 5.96% | 2.55x |
| Oregon Ducks Fans | 4.42% | 2.52x |
| Family Adventures Travelers | 0.35% | 2.49x |
| Washington Skiers and Snowboarders | 5.36% | 2.35x |
| Seattle Seahawks Fans | 5.09% | 2.14x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 6.17% | 69.62x |
| Levi Strauss | 14.40% | 48.83x |
| Express Outlets | 9.14% | 42.76x |
| Free People | 14.29% | 35.09x |
| Uniqlo | 9.65% | 30.85x |
| Ralph Lauren | 7.70% | 27.70x |
| Kate Spade | 14.97% | 26.99x |
| Zara | 11.94% | 25.73x |
| Eddie Bauer | 12.48% | 23.80x |
| The North Face | 9.13% | 23.62x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.14% | 5.63x |
| Roleplay & Fantasy Games | 0.20% | 5.41x |
| Pacific Northwest Sports & News Cluster | 2.01% | 4.36x |
| Higher-End Fashion Brands | 0.13% | 3.98x |
| Oregon News | 5.63% | 3.82x |
| Community Planning & Transportation | 0.14% | 3.42x |
| Minnesota Community Business Cluster | 1.14% | 3.32x |
| Human Resources & Employee Management | 0.13% | 3.25x |
| Law School Research Cluster | 0.09% | 3.16x |
| New Hampshire News | 1.00% | 2.99x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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