Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 228.1 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 6.57% | 3.18x |
| Seattle Trip Planners | 7.60% | 2.92x |
| Oregon County and Local Fair Visitors | 6.22% | 2.64x |
| Oregon Ducks Fans | 4.56% | 2.59x |
| North West State Fair Visitors | 5.81% | 2.52x |
| Washington Skiers and Snowboarders | 5.74% | 2.48x |
| Seattle Seahawks Fans | 4.84% | 2.09x |
| Luxury Retail Researchers | 4.35% | 2.04x |
| Western Canada Skiers and Snowboarders | 2.97% | 1.96x |
| Portland Trail Blazers Fans | 3.80% | 1.92x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Curious about what else the Columbia audience is interested in?
Sign Up
APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 6.77% | 82.06x |
| Levi Strauss | 10.91% | 53.68x |
| Free People | 16.92% | 36.14x |
| Express Outlets | 7.81% | 33.76x |
| Uniqlo | 10.66% | 31.53x |
| Zara | 14.33% | 28.39x |
| The North Face | 10.67% | 26.93x |
| Ralph Lauren | 8.70% | 26.68x |
| Eddie Bauer | 14.63% | 25.85x |
| Kate Spade | 15.57% | 25.17x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Want to find more of the Columbia audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.21% | 4.94x |
| Minnesota Community Business Cluster | 1.52% | 4.89x |
| Men's Dress Shirt Shopping | 0.21% | 4.74x |
| International Development & Health | 0.28% | 4.24x |
| Oregon News | 5.81% | 3.95x |
| Pacific Northwest Information Research Cluster | 3.39% | 3.65x |
| Spanish Lifestyle & Health | 0.21% | 3.64x |
| Weather Information | 0.28% | 3.57x |
| Lighting & Power | 0.28% | 3.46x |
| Canadian Lifestyle | 0.21% | 3.28x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Want to see more of the Content Affinities the Columbia audience visits?
Sign Up
DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Columbia audience?
Sign Up