Dstillery Audiences

COLUMBIA

Audience Size: 58 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Colorado Skiers and Snowboarders.

Interest Composition Index
Colorado Skiers and Snowboarders 7.63% 4.03x
E-cycling Enthusiasts 6.11% 3.69x
Shared Work Space Researchers 6.11% 3.60x
Electric Vehicle Shoppers 6.11% 3.29x
Tesla Enthusiasts 5.73% 3.28x
Business Accounting Software Researchers 5.73% 3.26x
Crypto Market Investors 4.96% 3.17x
Oregon County and Local Fair Visitors 8.02% 3.10x
Washington Skiers and Snowboarders 5.73% 3.03x
Commercial Banking Market Intelligence Researchers 5.73% 3.02x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 2.78% 121.78x
Uniqlo 3.78% 21.21x
Patagonia 3.23% 20.93x
The North Face 5.48% 15.76x
Ralph Lauren 6.34% 12.12x
Brooks Brothers 7.37% 11.74x
Eddie Bauer 7.81% 8.62x
Gymboree 14.38% 8.38x
Abercrombie & Fitch 1.16% 8.22x
Express Outlets 2.85% 7.57x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Golf Travel & Gear.

Content Affinity Composition Index
Golf Travel & Gear 1.53% 4.98x
Theme Park Tourism 1.91% 4.56x
Math Reference 1.53% 4.24x
Data Analysis & Scripting 0.69% 3.99x
Utah Cluster 1.91% 3.69x
India Bollywood, Weddings & Gossip 1.53% 3.54x
Personal Investment & Advisor Researchers 0.54% 3.49x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.78% 3.36x
Foreign Language Education 0.22% 3.36x
Healthcare - Dermatology & Aging 0.78% 3.20x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male