Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 68.5 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.19% | 5.85x |
| Oregon Trip Planners | 9.00% | 4.26x |
| Rideshare App Users | 4.00% | 3.72x |
| Western Canada Skiers and Snowboarders | 3.77% | 3.47x |
| Oregon County and Local Fair Visitors | 9.00% | 3.45x |
| Atlanta Falcons Fans | 8.00% | 3.35x |
| Seattle Trip Planners | 8.00% | 3.35x |
| Major Airline Customers | 6.00% | 3.35x |
| Rome Trip Planners | 6.00% | 3.32x |
| Credit Cards Rewards Researchers | 6.00% | 3.24x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 6.88% | 208.52x |
| Free People | 18.75% | 54.30x |
| Zara | 15.40% | 49.36x |
| Uniqlo | 9.09% | 48.50x |
| Madewell | 15.27% | 46.92x |
| The North Face | 10.82% | 43.26x |
| Calvin Klein | 2.04% | 39.61x |
| Eddie Bauer | 15.00% | 39.34x |
| Ralph Lauren | 9.52% | 38.46x |
| Patagonia | 4.51% | 35.20x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.51% | 5.91x |
| Oregon News | 10.00% | 4.78x |
| Movie Reviews | 5.00% | 4.34x |
| Pet Adoption | 3.00% | 4.00x |
| India Cluster | 0.40% | 3.96x |
| Shoes & Accessories | 0.75% | 3.95x |
| Sports - Climbing, Non-traditional | 2.00% | 3.79x |
| Furniture Shopping | 4.00% | 3.71x |
| Austin Cluster | 4.35% | 3.58x |
| Foreign Language Education | 0.22% | 3.36x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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