Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 3.78% | 4.89x |
| Oregon Trip Planners | 6.49% | 3.99x |
| Ski Enthusiasts | 5.95% | 3.75x |
| POS Systems & Software Researchers | 4.86% | 3.71x |
| Ski and Snowboard Trip Planners | 6.49% | 3.69x |
| E-cycling Enthusiasts | 5.95% | 3.50x |
| Snowboard Enthusiasts | 3.78% | 3.42x |
| Colorado Skiers and Snowboarders | 5.41% | 3.26x |
| Oregon County and Local Fair Visitors | 7.57% | 3.22x |
| Womens Fashion Brands Shoppers | 5.41% | 3.19x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.40% | 70.81x |
| Patagonia | 4.36% | 22.54x |
| Uniqlo | 3.60% | 16.10x |
| The North Face | 6.86% | 13.55x |
| Ralph Lauren | 7.47% | 12.52x |
| Brooks Brothers | 8.17% | 10.01x |
| Express Outlets | 3.57% | 7.56x |
| Gymboree | 16.59% | 7.06x |
| Eddie Bauer | 7.96% | 6.68x |
| J. Crew | 10.64% | 6.54x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 7.57% | 5.99x |
| Utah Cluster | 2.16% | 4.45x |
| All-Terrain Vehicles | 2.16% | 4.18x |
| Motorcycle Lifestyle Researchers | 1.08% | 4.00x |
| Knitting & Crochet | 0.82% | 3.95x |
| Equestrian Cluster | 0.51% | 3.85x |
| Sports Apparel | 1.08% | 3.47x |
| Foreign Language Education | 0.22% | 3.36x |
| Wisconsin Universities | 2.16% | 3.14x |
| North Carolina Education | 1.62% | 3.02x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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