Dstillery Audiences

COLUMBIA

Audience Size: 21.4 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Toronto Blue Jays Fans.

Interest Composition Index
Toronto Blue Jays Fans 3.57% 9.10x
MLB Fans 7.86% 7.39x
2022 FIFA World Cup Enthusiasts 3.57% 5.75x
NHL Fans 5.71% 5.52x
San Francisco Giants Fans 7.86% 5.47x
Whiskey Enthusiasts 2.14% 5.43x
Washington Nationals Fans 7.14% 5.38x
Ice Skating Enthusiasts 4.29% 5.20x
San Antonio Spurs Fans 7.14% 5.11x
Brooklyn Nets Fans 7.14% 4.99x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.16% 110.07x
Ralph Lauren 7.35% 104.50x
Levi Strauss 9.90% 86.18x
Kate Spade 4.04% 82.92x
Express Outlets 4.60% 67.87x
The North Face 3.53% 59.35x
Hugo Boss 6.32% 58.58x
Coach 7.76% 53.04x
Banana Republic 6.88% 50.16x
Brooks Brothers 4.32% 48.39x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Oregon News.

Content Affinity Composition Index
Oregon News 5.71% 6.15x
Colorado Cluster 2.86% 6.04x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 4.29% 4.85x
Las Vegas Hotels 2.14% 4.01x
Boating & Yachts 1.80% 3.93x
Nebraska Cluster 2.14% 3.78x
Small Business Resources 1.43% 3.72x
South Carolina News 4.29% 3.48x
Baltimore Cluster 2.86% 3.47x
Wisconsin Local Research Cluster 1.82% 3.37x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male