Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 228.2 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.35% | 3.29x |
| Oregon Trip Planners | 3.65% | 2.94x |
| Getting Off the Grid Travelers | 0.31% | 2.65x |
| Executive Travelers | 0.18% | 2.58x |
| Seattle Trip Planners | 4.23% | 2.55x |
| Family Adventures Travelers | 0.35% | 2.49x |
| Washington Skiers and Snowboarders | 3.69% | 2.47x |
| Oregon Ducks Fans | 2.20% | 2.33x |
| Seattle Seahawks Fans | 2.90% | 2.12x |
| Western Canada Skiers and Snowboarders | 2.61% | 1.94x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.43% | 75.93x |
| Express Outlets | 8.19% | 59.11x |
| Ralph Lauren | 8.71% | 43.76x |
| Free People | 14.43% | 41.41x |
| Levi Strauss | 7.88% | 38.64x |
| Madewell | 10.01% | 27.91x |
| Hugo Boss | 13.35% | 27.72x |
| Brooks Brothers | 15.25% | 26.19x |
| The North Face | 8.76% | 25.49x |
| Michael Kors | 12.35% | 24.97x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 30.19x |
| Local & Travel England - North Midlands | 0.04% | 20.98x |
| Barcode Site & App Users | 0.04% | 16.79x |
| Decoration & Fabric | 0.04% | 15.83x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 15.61x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 14.94x |
| England Tourism | 0.03% | 12.06x |
| Local & Travel England - Northern England | 0.12% | 10.16x |
| Toronto Tourism | 0.05% | 9.88x |
| Active Lifestyle Enthusiasts | 0.12% | 9.54x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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