Dstillery Audiences

COLUMBIA

Audience Size: 25 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 25 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 7.88% 3.48x
Oregon County and Local Fair Visitors 8.87% 3.10x
Canada Trip Planners 3.94% 2.71x
Human Resources Professionals 6.90% 2.71x
Small Business Administration Cares Act Researchers 3.45% 2.59x
IT News Readers 5.91% 2.58x
Global Destinations Reopening Researchers 2.96% 2.55x
Resume Writing Researchers 3.94% 2.53x
Oregon Ducks Fans 3.94% 2.52x
Getaways Researchers 2.96% 2.51x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Uniqlo.

Location Composition Index
Uniqlo 3.25% 60.86x
The North Face 4.71% 44.86x
Ralph Lauren 6.23% 40.80x
Patagonia 1.80% 36.01x
Brooks Brothers 4.84% 25.86x
Free People 3.60% 24.19x
Abercrombie & Fitch 0.90% 23.79x
Eddie Bauer 5.88% 23.12x
Zara 1.94% 20.48x
Express Outlets 2.15% 20.18x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Oregon News.

Content Affinity Composition Index
Oregon News 8.87% 4.76x
Hawaii News 1.48% 4.19x
Pacific Northwest Sports & News Cluster 1.48% 4.14x
Travel Adventure 1.48% 4.06x
Delaware Cluster 0.99% 3.51x
Writing Tools & Citation 2.46% 3.46x
Math Reference 1.97% 3.43x
Foreign Language Education 0.22% 3.36x
Sports Apparel 0.99% 3.29x
Math Education 0.99% 3.22x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female