Dstillery Audiences

COLUMBIA

Audience Size: 26.7 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.19% 5.85x
Aspen Trip Planners 6.92% 3.81x
Philadelphia Trip Planners 5.66% 3.75x
Oregon Trip Planners 8.18% 3.75x
North East State Fair Visitors 7.55% 3.67x
Executive and C-Suite 4.40% 3.62x
Budget Small Business Researchers 5.03% 3.55x
Caribbean Destination Reopening Researchers 3.14% 3.52x
Ski House Second Home Owners 5.66% 3.48x
Food Bank Researchers 2.52% 3.47x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Club Monaco.

Location Composition Index
Club Monaco 2.29% 25.90x
Intermix 1.03% 19.19x
Tommy Bahama 2.39% 15.39x
Joe's Jeans 0.19% 15.38x
Armani 2.86% 14.43x
Ann Taylor 1.79% 10.81x
Bonobos 1.13% 10.14x
LOFT 7.16% 9.62x
Lorna Jane 0.28% 8.24x
Buckle 4.27% 6.63x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 3.77% 9.43x
Trucking 2.52% 6.49x
Data Centers 0.51% 5.91x
Motorcycles & Snowmobiles 3.14% 5.36x
Teaching Tools for Kids 1.89% 4.78x
Car Enthusiasts 2.52% 4.72x
Hawaii News 1.89% 4.47x
Writing Tools & Citation 3.14% 4.29x
Wisconsin Universities 4.40% 4.18x
Oregon News 8.18% 4.15x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male