Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Colorado Skiers and Snowboarders.
| Interest | Composition | Index |
| Colorado Skiers and Snowboarders | 7.63% | 4.03x |
| E-cycling Enthusiasts | 6.11% | 3.69x |
| Shared Work Space Researchers | 6.11% | 3.60x |
| Electric Vehicle Shoppers | 6.11% | 3.29x |
| Tesla Enthusiasts | 5.73% | 3.28x |
| Business Accounting Software Researchers | 5.73% | 3.26x |
| Crypto Market Investors | 4.96% | 3.17x |
| Oregon County and Local Fair Visitors | 8.02% | 3.10x |
| Washington Skiers and Snowboarders | 5.73% | 3.03x |
| Commercial Banking Market Intelligence Researchers | 5.73% | 3.02x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.78% | 121.78x |
| Uniqlo | 3.78% | 21.21x |
| Patagonia | 3.23% | 20.93x |
| The North Face | 5.48% | 15.76x |
| Ralph Lauren | 6.34% | 12.12x |
| Brooks Brothers | 7.37% | 11.74x |
| Eddie Bauer | 7.81% | 8.62x |
| Gymboree | 14.38% | 8.38x |
| Abercrombie & Fitch | 1.16% | 8.22x |
| Express Outlets | 2.85% | 7.57x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Golf Travel & Gear.
| Content Affinity | Composition | Index |
| Golf Travel & Gear | 1.53% | 4.98x |
| Theme Park Tourism | 1.91% | 4.56x |
| Math Reference | 1.53% | 4.24x |
| Data Analysis & Scripting | 0.69% | 3.99x |
| Utah Cluster | 1.91% | 3.69x |
| India Bollywood, Weddings & Gossip | 1.53% | 3.54x |
| Personal Investment & Advisor Researchers | 0.54% | 3.49x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.78% | 3.36x |
| Foreign Language Education | 0.22% | 3.36x |
| Healthcare - Dermatology & Aging | 0.78% | 3.20x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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