Dstillery Audiences

COLUMBIA

Audience Size: 228.2 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 228.2 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.35% 3.29x
Oregon Trip Planners 3.65% 2.94x
Getting Off the Grid Travelers 0.31% 2.65x
Executive Travelers 0.18% 2.58x
Seattle Trip Planners 4.23% 2.55x
Family Adventures Travelers 0.35% 2.49x
Washington Skiers and Snowboarders 3.69% 2.47x
Oregon Ducks Fans 2.20% 2.33x
Seattle Seahawks Fans 2.90% 2.12x
Western Canada Skiers and Snowboarders 2.61% 1.94x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 3.43% 75.93x
Express Outlets 8.19% 59.11x
Ralph Lauren 8.71% 43.76x
Free People 14.43% 41.41x
Levi Strauss 7.88% 38.64x
Madewell 10.01% 27.91x
Hugo Boss 13.35% 27.72x
Brooks Brothers 15.25% 26.19x
The North Face 8.76% 25.49x
Michael Kors 12.35% 24.97x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 30.19x
Local & Travel England - North Midlands 0.04% 20.98x
Barcode Site & App Users 0.04% 16.79x
Decoration & Fabric 0.04% 15.83x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 15.61x
Canadian Construction & Renovation Research Cluster 0.04% 14.94x
England Tourism 0.03% 12.06x
Local & Travel England - Northern England 0.12% 10.16x
Toronto Tourism 0.05% 9.88x
Active Lifestyle Enthusiasts 0.12% 9.54x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male