Dstillery Audiences

COLUMBIA

Audience Size: 246.9 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 246.9 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.35% 3.29x
Getting Off the Grid Travelers 0.31% 2.65x
Oregon Trip Planners 5.56% 2.65x
Oregon County and Local Fair Visitors 5.96% 2.65x
Executive Travelers 0.18% 2.58x
North West State Fair Visitors 5.96% 2.55x
Oregon Ducks Fans 4.42% 2.52x
Family Adventures Travelers 0.35% 2.49x
Washington Skiers and Snowboarders 5.36% 2.35x
Seattle Seahawks Fans 5.09% 2.14x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 6.17% 69.62x
Levi Strauss 14.40% 48.83x
Express Outlets 9.14% 42.76x
Free People 14.29% 35.09x
Uniqlo 9.65% 30.85x
Ralph Lauren 7.70% 27.70x
Kate Spade 14.97% 26.99x
Zara 11.94% 25.73x
Eddie Bauer 12.48% 23.80x
The North Face 9.13% 23.62x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.14% 5.63x
Roleplay & Fantasy Games 0.20% 5.41x
Pacific Northwest Sports & News Cluster 2.01% 4.36x
Higher-End Fashion Brands 0.13% 3.98x
Oregon News 5.63% 3.82x
Community Planning & Transportation 0.14% 3.42x
Minnesota Community Business Cluster 1.14% 3.32x
Human Resources & Employee Management 0.13% 3.25x
Law School Research Cluster 0.09% 3.16x
New Hampshire News 1.00% 2.99x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female