Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 19.3 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 3.65% | 3.62x |
| Chelsea Fans | 8.03% | 3.37x |
| Washington Skiers and Snowboarders | 6.57% | 3.01x |
| Aspen Trip Planners | 5.11% | 2.94x |
| Fertility Treatment Researchers | 4.38% | 2.70x |
| Neurologists | 5.11% | 2.64x |
| Lobbyists | 5.11% | 2.60x |
| Microsoft Friendly Developers | 5.11% | 2.56x |
| Readers of Costa Rican Content | 5.11% | 2.53x |
| Military Families | 5.84% | 2.51x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Zara.
| Location | Composition | Index |
| Zara | 6.98% | 62.01x |
| Free People | 9.06% | 51.65x |
| The North Face | 6.79% | 50.01x |
| Uniqlo | 2.63% | 48.73x |
| Patagonia | 3.07% | 46.74x |
| Madewell | 7.83% | 46.09x |
| Ralph Lauren | 9.06% | 40.83x |
| Eddie Bauer | 13.03% | 35.63x |
| Banana Republic | 20.80% | 27.40x |
| Brooks Brothers | 7.13% | 27.00x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 1.84% | 5.17x |
| India Bollywood, Weddings & Gossip | 1.46% | 3.40x |
| Foreign Language Education | 0.22% | 3.36x |
| Space & National Security | 1.23% | 3.34x |
| Oregon News | 5.84% | 3.27x |
| University Research | 1.46% | 2.85x |
| Luxury Sneakers | 1.10% | 2.78x |
| Las Vegas Hotels | 2.19% | 2.73x |
| Discount Books | 0.09% | 2.63x |
| Missouri News Content Cluster | 2.33% | 2.61x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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