Dstillery Audiences

COLUMBIA

Audience Size: 142.1 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 142.1 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 3.41% 3.48x
Work Hard, Play Hard Travelers 0.35% 3.29x
Oregon Trip Planners 4.32% 3.07x
Getting Off the Grid Travelers 0.31% 2.65x
Seattle Trip Planners 4.50% 2.64x
Executive Travelers 0.18% 2.58x
Western Canada Skiers and Snowboarders 3.23% 2.56x
Family Adventures Travelers 0.35% 2.49x
Washington Skiers and Snowboarders 3.52% 2.41x
Miami Trip Planners 3.45% 2.40x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Express Outlets.

Location Composition Index
Express Outlets 4.67% 84.76x
Free People 11.75% 55.21x
Ralph Lauren 4.83% 46.63x
The North Face 13.87% 43.76x
Calvin Klein 4.73% 41.52x
Hollister 9.65% 37.68x
Brooks Brothers 17.55% 34.10x
Levi Strauss 4.20% 31.52x
Abercrombie & Fitch 12.14% 29.12x
Hugo Boss 8.03% 28.92x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.60% 6.06x
Pacific Northwest Sports & News Cluster 2.14% 5.05x
Oregon News 4.21% 4.66x
Minnesota Local News Cluster 3.34% 3.55x
Pacific Northwest Information Research Cluster 1.82% 3.12x
LGBTQ Advocacy 1.31% 2.91x
Vancouver British Columbia Locals Cluster 0.69% 2.74x
Hawaii News 0.91% 2.72x
Organic Beauty & Skincare Products 0.33% 2.67x
Canadian Healthcare 0.15% 2.59x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male