Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 142.1 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 3.41% | 3.48x |
| Work Hard, Play Hard Travelers | 0.35% | 3.29x |
| Oregon Trip Planners | 4.32% | 3.07x |
| Getting Off the Grid Travelers | 0.31% | 2.65x |
| Seattle Trip Planners | 4.50% | 2.64x |
| Executive Travelers | 0.18% | 2.58x |
| Western Canada Skiers and Snowboarders | 3.23% | 2.56x |
| Family Adventures Travelers | 0.35% | 2.49x |
| Washington Skiers and Snowboarders | 3.52% | 2.41x |
| Miami Trip Planners | 3.45% | 2.40x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 4.67% | 84.76x |
| Free People | 11.75% | 55.21x |
| Ralph Lauren | 4.83% | 46.63x |
| The North Face | 13.87% | 43.76x |
| Calvin Klein | 4.73% | 41.52x |
| Hollister | 9.65% | 37.68x |
| Brooks Brothers | 17.55% | 34.10x |
| Levi Strauss | 4.20% | 31.52x |
| Abercrombie & Fitch | 12.14% | 29.12x |
| Hugo Boss | 8.03% | 28.92x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.60% | 6.06x |
| Pacific Northwest Sports & News Cluster | 2.14% | 5.05x |
| Oregon News | 4.21% | 4.66x |
| Minnesota Local News Cluster | 3.34% | 3.55x |
| Pacific Northwest Information Research Cluster | 1.82% | 3.12x |
| LGBTQ Advocacy | 1.31% | 2.91x |
| Vancouver British Columbia Locals Cluster | 0.69% | 2.74x |
| Hawaii News | 0.91% | 2.72x |
| Organic Beauty & Skincare Products | 0.33% | 2.67x |
| Canadian Healthcare | 0.15% | 2.59x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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