Dstillery Audiences

COLUMBIA

Audience Size: 67.1 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 67.1 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 2.49% 3.00x
Washington Skiers and Snowboarders 3.69% 2.95x
Oregon Trip Planners 3.62% 2.91x
Seattle Trip Planners 3.94% 2.75x
Seattle Seahawks Fans 3.27% 2.60x
Canada Trip Planners 2.13% 2.26x
Readers of South American Content 2.98% 2.21x
Portland Trail Blazers Fans 2.31% 2.15x
Readers of Puerto Rican Content 2.34% 2.09x
Western Canada Skiers and Snowboarders 2.17% 2.06x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Free People.

Location Composition Index
Free People 8.76% 78.28x
Hollister 8.04% 64.07x
Abercrombie & Fitch 8.25% 61.26x
The North Face 12.74% 53.58x
Coach 18.74% 46.30x
Hugo Boss 4.13% 45.44x
Brooks Brothers 16.60% 39.08x
Michael Kors 5.05% 36.05x
Zumiez 8.28% 35.14x
Charlotte Russe 5.48% 34.76x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.31% 6.10x
Oregon News 3.48% 4.08x
Minnesota Community Business Cluster 1.10% 4.03x
Pacific Northwest Information Research Cluster 1.35% 2.82x
Backpacking 1.07% 2.81x
Minnesota Local News Cluster 2.52% 2.73x
South Florida Cluster 2.88% 2.24x
Spanish Health & Wellness 0.53% 2.23x
Mexico Cluster 0.57% 2.21x
Colorado Snow 0.53% 2.21x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male