Dstillery Audiences

COLUMBIA

Audience Size: 19.3 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 19.3 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 3.65% 3.62x
Chelsea Fans 8.03% 3.37x
Washington Skiers and Snowboarders 6.57% 3.01x
Aspen Trip Planners 5.11% 2.94x
Fertility Treatment Researchers 4.38% 2.70x
Neurologists 5.11% 2.64x
Lobbyists 5.11% 2.60x
Microsoft Friendly Developers 5.11% 2.56x
Readers of Costa Rican Content 5.11% 2.53x
Military Families 5.84% 2.51x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Zara.

Location Composition Index
Zara 6.98% 62.01x
Free People 9.06% 51.65x
The North Face 6.79% 50.01x
Uniqlo 2.63% 48.73x
Patagonia 3.07% 46.74x
Madewell 7.83% 46.09x
Ralph Lauren 9.06% 40.83x
Eddie Bauer 13.03% 35.63x
Banana Republic 20.80% 27.40x
Brooks Brothers 7.13% 27.00x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 1.84% 5.17x
India Bollywood, Weddings & Gossip 1.46% 3.40x
Foreign Language Education 0.22% 3.36x
Space & National Security 1.23% 3.34x
Oregon News 5.84% 3.27x
University Research 1.46% 2.85x
Luxury Sneakers 1.10% 2.78x
Las Vegas Hotels 2.19% 2.73x
Discount Books 0.09% 2.63x
Missouri News Content Cluster 2.33% 2.61x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male