Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 67.1 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 2.49% | 3.00x |
| Washington Skiers and Snowboarders | 3.69% | 2.95x |
| Oregon Trip Planners | 3.62% | 2.91x |
| Seattle Trip Planners | 3.94% | 2.75x |
| Seattle Seahawks Fans | 3.27% | 2.60x |
| Canada Trip Planners | 2.13% | 2.26x |
| Readers of South American Content | 2.98% | 2.21x |
| Portland Trail Blazers Fans | 2.31% | 2.15x |
| Readers of Puerto Rican Content | 2.34% | 2.09x |
| Western Canada Skiers and Snowboarders | 2.17% | 2.06x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Free People.
| Location | Composition | Index |
| Free People | 8.76% | 78.28x |
| Hollister | 8.04% | 64.07x |
| Abercrombie & Fitch | 8.25% | 61.26x |
| The North Face | 12.74% | 53.58x |
| Coach | 18.74% | 46.30x |
| Hugo Boss | 4.13% | 45.44x |
| Brooks Brothers | 16.60% | 39.08x |
| Michael Kors | 5.05% | 36.05x |
| Zumiez | 8.28% | 35.14x |
| Charlotte Russe | 5.48% | 34.76x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.31% | 6.10x |
| Oregon News | 3.48% | 4.08x |
| Minnesota Community Business Cluster | 1.10% | 4.03x |
| Pacific Northwest Information Research Cluster | 1.35% | 2.82x |
| Backpacking | 1.07% | 2.81x |
| Minnesota Local News Cluster | 2.52% | 2.73x |
| South Florida Cluster | 2.88% | 2.24x |
| Spanish Health & Wellness | 0.53% | 2.23x |
| Mexico Cluster | 0.57% | 2.21x |
| Colorado Snow | 0.53% | 2.21x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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