Dstillery Audiences

COLUMBIA

Audience Size: 21.2 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is IT News Readers.

Interest Composition Index
IT News Readers 7.69% 4.11x
Senior Living Center Researchers 5.92% 2.87x
Telluride Trip Planners 5.92% 2.82x
Shared Work Space Researchers 4.14% 2.76x
Aspen Skiers and Snowboarders 5.33% 2.65x
Oregon Trip Planners 4.73% 2.59x
Background Check Users 6.51% 2.56x
Human Resources Professionals 4.73% 2.52x
Sports Medicine Health Care Professionals 4.73% 2.46x
Los Angeles Mass Transit Commuters 4.73% 2.42x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Zara.

Location Composition Index
Zara 7.24% 81.71x
The North Face 6.32% 59.80x
Free People 8.77% 59.36x
Madewell 7.57% 57.95x
Patagonia 3.31% 54.94x
Uniqlo 1.77% 45.02x
Ralph Lauren 7.52% 42.76x
Eddie Bauer 12.07% 42.56x
Brooks Brothers 6.61% 32.27x
Banana Republic 18.69% 31.85x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 1.84% 5.17x
Hometown Livability 1.78% 3.96x
Woodwork 1.26% 3.92x
Fishing 1.23% 3.82x
Delaware Cluster 1.18% 3.72x
Golf Travel & Gear 2.45% 3.51x
Foreign Language Education 0.22% 3.36x
Los Angeles Tourism 1.23% 3.35x
Space & National Security 1.23% 3.34x
South Dakota Cluster 1.78% 3.32x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male