Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Toronto Blue Jays Fans.
| Interest | Composition | Index |
| Toronto Blue Jays Fans | 3.57% | 9.10x |
| MLB Fans | 7.86% | 7.39x |
| 2022 FIFA World Cup Enthusiasts | 3.57% | 5.75x |
| NHL Fans | 5.71% | 5.52x |
| San Francisco Giants Fans | 7.86% | 5.47x |
| Whiskey Enthusiasts | 2.14% | 5.43x |
| Washington Nationals Fans | 7.14% | 5.38x |
| Ice Skating Enthusiasts | 4.29% | 5.20x |
| San Antonio Spurs Fans | 7.14% | 5.11x |
| Brooklyn Nets Fans | 7.14% | 4.99x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
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APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.16% | 110.07x |
| Ralph Lauren | 7.35% | 104.50x |
| Levi Strauss | 9.90% | 86.18x |
| Kate Spade | 4.04% | 82.92x |
| Express Outlets | 4.60% | 67.87x |
| The North Face | 3.53% | 59.35x |
| Hugo Boss | 6.32% | 58.58x |
| Coach | 7.76% | 53.04x |
| Banana Republic | 6.88% | 50.16x |
| Brooks Brothers | 4.32% | 48.39x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 5.71% | 6.15x |
| Colorado Cluster | 2.86% | 6.04x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 4.29% | 4.85x |
| Las Vegas Hotels | 2.14% | 4.01x |
| Boating & Yachts | 1.80% | 3.93x |
| Nebraska Cluster | 2.14% | 3.78x |
| Small Business Resources | 1.43% | 3.72x |
| South Carolina News | 4.29% | 3.48x |
| Baltimore Cluster | 2.86% | 3.47x |
| Wisconsin Local Research Cluster | 1.82% | 3.37x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
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DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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