Dstillery Audiences

COLUMBIA

Audience Size: 228.1 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 228.1 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.57% 3.18x
Seattle Trip Planners 7.60% 2.92x
Oregon County and Local Fair Visitors 6.22% 2.64x
Oregon Ducks Fans 4.56% 2.59x
North West State Fair Visitors 5.81% 2.52x
Washington Skiers and Snowboarders 5.74% 2.48x
Seattle Seahawks Fans 4.84% 2.09x
Luxury Retail Researchers 4.35% 2.04x
Western Canada Skiers and Snowboarders 2.97% 1.96x
Portland Trail Blazers Fans 3.80% 1.92x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 6.77% 82.06x
Levi Strauss 10.91% 53.68x
Free People 16.92% 36.14x
Express Outlets 7.81% 33.76x
Uniqlo 10.66% 31.53x
Zara 14.33% 28.39x
The North Face 10.67% 26.93x
Ralph Lauren 8.70% 26.68x
Eddie Bauer 14.63% 25.85x
Kate Spade 15.57% 25.17x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.21% 4.94x
Minnesota Community Business Cluster 1.52% 4.89x
Men's Dress Shirt Shopping 0.21% 4.74x
International Development & Health 0.28% 4.24x
Oregon News 5.81% 3.95x
Pacific Northwest Information Research Cluster 3.39% 3.65x
Spanish Lifestyle & Health 0.21% 3.64x
Weather Information 0.28% 3.57x
Lighting & Power 0.28% 3.46x
Canadian Lifestyle 0.21% 3.28x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male