Explore the Columbia Audience
Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Columbia audience.
INTERESTS
The Columbia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Columbia audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.58% | 3.89x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 1.00% | 3.48x |
| St Patricks Day Celebrators | 1.15% | 3.24x |
| Advertising Professionals | 1.73% | 3.17x |
| Big Box Store Jewelry Sale Shoppers | 0.67% | 3.16x |
| Fathers Day Celebrators | 1.44% | 3.07x |
| Small Business COVID-19 Relief Researchers | 1.44% | 3.04x |
| Telemedicine Content Readers | 0.86% | 3.02x |
| Miami Trip Planners | 2.88% | 2.98x |
| Apartment Furniture Shoppers | 1.73% | 2.88x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Curious about what else the Columbia audience is interested in?
Sign Up
APPAREL RETAILERS
The Columbia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Columbia audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 6.45% | 85.84x |
| Ralph Lauren | 6.64% | 69.43x |
| Express Outlets | 3.91% | 49.32x |
| The North Face | 3.72% | 45.19x |
| Kate Spade | 4.85% | 39.57x |
| Brooks Brothers | 5.37% | 38.96x |
| Uniqlo | 1.74% | 33.35x |
| Coach | 7.02% | 33.23x |
| Hugo Boss | 5.18% | 33.13x |
| Michael Kors | 9.46% | 31.65x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Want to find more of the Columbia audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Columbia audience is Canada General Information Seeker Cluster.
| Content Affinity | Composition | Index |
| Canada General Information Seeker Cluster | 1.15% | 6.28x |
| Oregon News | 4.03% | 4.48x |
| Savannah Georgia News | 1.15% | 4.36x |
| Live Music | 1.33% | 4.13x |
| Wedding Planning | 1.00% | 3.99x |
| Coupons | 1.15% | 3.96x |
| Apple Blogs & Hacks | 0.67% | 3.69x |
| Hockey | 0.86% | 3.59x |
| Foreign Language Education | 0.22% | 3.36x |
| Computers & Accessories | 1.33% | 3.22x |
Composition Percentage:
The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Want to see more of the Content Affinities the Columbia audience visits?
Sign Up
DEMOGRAPHICS
The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Columbia audience?
Sign Up