Dstillery Audiences

COLUMBIA

Audience Size: 21.5 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 0.58% 3.89x
Fall/Winter 2021 High-End Fashion Brands Content Readers 1.00% 3.48x
St Patricks Day Celebrators 1.15% 3.24x
Advertising Professionals 1.73% 3.17x
Big Box Store Jewelry Sale Shoppers 0.67% 3.16x
Fathers Day Celebrators 1.44% 3.07x
Small Business COVID-19 Relief Researchers 1.44% 3.04x
Telemedicine Content Readers 0.86% 3.02x
Miami Trip Planners 2.88% 2.98x
Apartment Furniture Shoppers 1.73% 2.88x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Levi Strauss.

Location Composition Index
Levi Strauss 6.45% 85.84x
Ralph Lauren 6.64% 69.43x
Express Outlets 3.91% 49.32x
The North Face 3.72% 45.19x
Kate Spade 4.85% 39.57x
Brooks Brothers 5.37% 38.96x
Uniqlo 1.74% 33.35x
Coach 7.02% 33.23x
Hugo Boss 5.18% 33.13x
Michael Kors 9.46% 31.65x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Canada General Information Seeker Cluster.

Content Affinity Composition Index
Canada General Information Seeker Cluster 1.15% 6.28x
Oregon News 4.03% 4.48x
Savannah Georgia News 1.15% 4.36x
Live Music 1.33% 4.13x
Wedding Planning 1.00% 3.99x
Coupons 1.15% 3.96x
Apple Blogs & Hacks 0.67% 3.69x
Hockey 0.86% 3.59x
Foreign Language Education 0.22% 3.36x
Computers & Accessories 1.33% 3.22x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female