Dstillery Audiences

COLUMBIA

Audience Size: 176 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 176 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 9.66% 3.56x
Oregon Trip Planners 7.50% 3.33x
North West State Fair Visitors 8.13% 3.31x
Washington Skiers and Snowboarders 7.62% 3.26x
Seattle Seahawks Fans 7.62% 3.16x
Oregon Ducks Fans 5.34% 3.04x
Oregon County and Local Fair Visitors 7.37% 3.03x
Western Canada Skiers and Snowboarders 4.19% 2.92x
Washington County and Local Fair Visitors 6.10% 2.69x
Canada Trip Planners 3.56% 2.57x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 7.03% 103.92x
Levi Strauss 4.21% 56.75x
Free People 17.88% 39.84x
Uniqlo 10.18% 34.66x
Zara 14.89% 33.17x
Express Outlets 6.42% 30.99x
The North Face 11.20% 30.26x
Eddie Bauer 15.00% 28.68x
Madewell 11.69% 28.40x
Ralph Lauren 8.66% 28.34x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.94% 8.63x
India Cluster 0.76% 8.40x
Minnesota Community Business Cluster 1.91% 6.39x
Data Centers 0.51% 5.91x
Action Sports 0.33% 5.37x
Medical Supplies and Information 0.51% 4.79x
Online Media Converters 0.51% 4.46x
Oregon News 6.48% 4.26x
Alaska Cluster 0.64% 4.26x
Vancouver British Columbia Locals Cluster 1.91% 4.13x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male