Dstillery Audiences

COLUMBIA

Audience Size: 68.5 Thousand Devices

Explore the Columbia Audience

Below you'll find more information about the Columbia audience, broken down in different categories based on their digital and physical behaviors. These are 68.5 thousand unique devices whose actions qualify for the Columbia audience.

Dstillery Crafted Audiences

INTERESTS

The Columbia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Columbia audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.19% 5.85x
Oregon Trip Planners 9.00% 4.26x
Rideshare App Users 4.00% 3.72x
Western Canada Skiers and Snowboarders 3.77% 3.47x
Oregon County and Local Fair Visitors 9.00% 3.45x
Atlanta Falcons Fans 8.00% 3.35x
Seattle Trip Planners 8.00% 3.35x
Major Airline Customers 6.00% 3.35x
Rome Trip Planners 6.00% 3.32x
Credit Cards Rewards Researchers 6.00% 3.24x
Composition Percentage: The overlap percentage between the Columbia audience and the Interest attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Columbia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Columbia audience is Topshop.

Location Composition Index
Topshop 6.88% 208.52x
Free People 18.75% 54.30x
Zara 15.40% 49.36x
Uniqlo 9.09% 48.50x
Madewell 15.27% 46.92x
The North Face 10.82% 43.26x
Calvin Klein 2.04% 39.61x
Eddie Bauer 15.00% 39.34x
Ralph Lauren 9.52% 38.46x
Patagonia 4.51% 35.20x
Composition Percentage: The overlap percentage between the Columbia audience and the Location attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Columbia audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.51% 5.91x
Oregon News 10.00% 4.78x
Movie Reviews 5.00% 4.34x
Pet Adoption 3.00% 4.00x
India Cluster 0.40% 3.96x
Shoes & Accessories 0.75% 3.95x
Sports - Climbing, Non-traditional 2.00% 3.79x
Furniture Shopping 4.00% 3.71x
Austin Cluster 4.35% 3.58x
Foreign Language Education 0.22% 3.36x
Composition Percentage: The overlap percentage between the Columbia audience and the Content Affinity attribute.
Index: A comparison of the Columbia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Columbia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female