Dstillery Audiences

COMFORT INN

Audience Size: 311.2 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 311.2 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
Essential Oils Enthusiasts 0.13% 1.90x
Audi Vehicle Shoppers 1.90% 1.79x
Penn State Nittany Lions Fans 2.14% 1.74x
Metal Detecting Enthusiasts 3.13% 1.70x
Florida Trip Planners 2.89% 1.69x
Job Seekers 1.03% 1.67x
Wyoming Cowboys Fans 2.30% 1.66x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 7.70x
Maurices 8.49% 3.65x
Buckle 5.30% 3.29x
Express Outlets 0.68% 3.18x
Eddie Bauer 1.93% 3.18x
Carhartt 33.22% 3.16x
Mens Wearhouse 6.08% 3.06x
Dressbarn 3.12% 2.94x
Columbia 0.40% 2.93x
REI 0.81% 2.91x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.12% 5.88x
Brazil & Portugal News 0.16% 5.54x
Online Games for Kids 0.16% 5.38x
Low Budget Shoppers 0.12% 5.00x
Law School 0.12% 3.97x
Public Policy Media 0.16% 3.87x
Online Ticket Buyers 0.20% 3.82x
Personal Finance Researchers 0.11% 3.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 3.81x
Data Centers 0.08% 3.63x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male