Dstillery Audiences

COMFORT INN

Audience Size: 1.4 Million Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.71x
Work Hard, Play Hard Travelers 0.02% 1.54x
Commercial Truck Researchers 1.53% 1.51x
Smoky Mountains Trip Planners 1.68% 1.50x
Nashville Trip Planners 1.76% 1.41x
Rapid City Trip Planners 1.39% 1.41x
Mowing Equipment Shoppers 1.21% 1.39x
Tractor Shoppers 1.55% 1.38x
Affordable Hotel Bookers 1.85% 1.37x
Horse Race Enthusiasts 1.44% 1.37x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Everlane.

Location Composition Index
Everlane 0.12% 8.37x
Supreme 0.28% 7.99x
Levi Strauss 1.05% 6.75x
Intermix 0.78% 6.37x
Express Outlets 0.60% 6.02x
Ralph Lauren 0.85% 6.02x
Hugo Boss 2.31% 5.57x
American Apparel 2.77% 5.53x
Belk 1.28% 5.52x
Eddie Bauer 1.30% 5.44x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.04% 2.99x
Credit Unions & Consumer Protection 0.04% 2.87x
Italy Cluster 0.03% 2.48x
South Carolina Travel 0.04% 2.36x
Scuba Diving 0.03% 2.23x
Fire Fighting 0.10% 2.23x
South Dakota Cluster 0.45% 2.21x
Quebec Vacation Research Cluster 0.03% 2.18x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.54% 2.07x
Trucks 0.36% 2.03x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female