Dstillery Audiences

COMFORT INN

Audience Size: 477.7 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 477.7 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Hulu Users.

Interest Composition Index
Hulu Users 0.10% 2.82x
Pantry Recipes Researchers 0.50% 2.65x
Amazon Prime Movie Subscribers 0.10% 2.53x
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
Washington DC Trip Planners 3.72% 1.66x
Mid-Atlantic Voters 3.07% 1.60x
World Cup Enthusiasts 3.02% 1.55x
Home-Made Face Mask Researchers 0.29% 1.52x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Maurices.

Location Composition Index
Maurices 1.61% 5.89x
Eddie Bauer 1.24% 4.25x
Carhartt 24.51% 4.07x
Ralph Lauren 0.71% 3.71x
Belk 0.69% 3.67x
Levi Strauss 0.01% 3.65x
Lane Bryant 2.23% 3.62x
Old Navy 4.28% 3.62x
Buckle 2.64% 3.61x
Express Outlets 0.41% 3.58x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 0.07% 4.25x
English as a Second Language 0.15% 3.98x
Cub & Girl Scouts 0.15% 3.83x
US Soccer 0.20% 3.56x
Cuba & Mexico Media 0.10% 3.51x
London Tourism 0.03% 3.35x
Website Launchers 0.10% 3.34x
Auto Tires & Parts Repair Researchers 0.25% 3.32x
Fire Fighting 0.15% 3.26x
Children's Health 0.20% 3.11x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female