Dstillery Audiences

COMFORT INN

Audience Size: 1.4 Million Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.20x
Getting Off the Grid Travelers 0.03% 1.71x
Work Hard, Play Hard Travelers 0.02% 1.54x
Mowing Equipment Shoppers 1.70% 1.51x
Smoky Mountains Trip Planners 2.09% 1.48x
Tractor Shoppers 1.93% 1.39x
Archery Enthusiasts 1.68% 1.37x
Diesel Vehicle Shoppers 1.79% 1.37x
Speedway Event Enthusiasts 1.83% 1.37x
Commercial Truck Researchers 1.56% 1.36x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Supreme.

Location Composition Index
Supreme 0.18% 5.21x
Carhartt 7.01% 5.19x
Express Outlets 0.70% 5.03x
Everlane 0.09% 4.93x
Topshop 0.22% 4.93x
Levi Strauss 0.99% 4.86x
Belk 1.05% 4.75x
Eddie Bauer 1.49% 4.72x
Calvin Klein 0.51% 4.64x
Columbia 0.99% 4.53x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.01% 9.38x
Environmentally Friendly Cars 0.02% 4.35x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 4.13x
Toronto Tourism 0.03% 3.86x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.96x
Home Printing 0.06% 2.50x
Canada Online Shopping Cluster 0.03% 2.47x
Malaya 0.02% 2.09x
Memphis News 0.20% 2.03x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.11% 1.94x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female