Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 127.1 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.31% | 2.31x |
| Solar Energy Solution Shoppers | 3.91% | 2.06x |
| Sprint Customers | 0.06% | 1.96x |
| Federal Employee Benefits Researchers | 3.29% | 1.96x |
| Verizon Wireless Customers | 0.10% | 1.93x |
| Professional Lacrosse Fans | 4.38% | 1.93x |
| T-Mobile Customers | 0.10% | 1.91x |
| Retired Government Employees | 3.13% | 1.84x |
| Mid-Atlantic Voters | 4.23% | 1.82x |
| Federal Employees | 4.23% | 1.80x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.38% | 4.44x |
| Topshop | 0.03% | 3.90x |
| Maurices | 5.20% | 3.70x |
| Eddie Bauer | 1.29% | 3.56x |
| Ralph Lauren | 0.68% | 3.50x |
| Patagonia | 0.20% | 3.47x |
| Brooks Brothers | 0.87% | 3.43x |
| Express Outlets | 0.44% | 3.20x |
| Carhartt | 30.00% | 3.18x |
| Dressbarn | 2.08% | 3.05x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.07% | 4.25x |
| Charity Walks | 0.63% | 3.98x |
| Niche Dating Websites | 0.94% | 3.97x |
| K-Pop | 0.40% | 3.75x |
| Fishing | 0.63% | 3.66x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.31% | 3.40x |
| London Tourism | 0.03% | 3.35x |
| Back & Spine | 0.40% | 3.06x |
| Hair & Beauty | 0.13% | 3.06x |
| Los Angeles Tourism | 0.31% | 3.05x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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