Dstillery Audiences

COMFORT INN

Audience Size: 234.1 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 234.1 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
Yellowstone Park Trip Planners 4.25% 1.59x
North Midwest State Fair Visitors 4.57% 1.57x
High School Sports Researchers 3.61% 1.55x
Home Rug Shoppers 2.85% 1.54x
Home Goods Supercenter Shoppers 2.85% 1.54x
Nashville Trip Planners 3.68% 1.54x
Farm Finance Researchers 2.92% 1.52x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Maurices.

Location Composition Index
Maurices 4.91% 4.34x
Eddie Bauer 0.98% 4.17x
Kate Spade 0.69% 3.89x
Supreme 0.02% 3.74x
Buckle 2.00% 3.64x
Ralph Lauren 0.53% 3.56x
REI 0.57% 3.54x
Patagonia 0.19% 3.50x
Columbia 0.27% 3.48x
Carhartt 32.35% 3.45x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Internet Radio.

Content Affinity Composition Index
Internet Radio 0.25% 4.76x
Canada Online Shopping Cluster 0.07% 4.25x
Cardiac & Other Health Research 0.19% 4.02x
Trucks 0.32% 3.84x
Engineering 0.19% 3.73x
Auctions & Repossessions 0.11% 3.48x
Bathrooms & Plumbing 0.13% 3.37x
London Tourism 0.03% 3.35x
Chef & Restaurant Resources 0.13% 3.34x
US Soccer 0.18% 3.25x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female