Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.30% | 2.64x |
| Sprint Customers | 0.06% | 1.96x |
| Verizon Wireless Customers | 0.10% | 1.93x |
| Luxury Boutique Hotel Researchers | 1.36% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Holiday Cocktail Researchers | 0.83% | 1.85x |
| Wyoming Cowboys Fans | 1.20% | 1.82x |
| Commercial Contractors & Designers | 0.75% | 1.80x |
| Asheville Trip Planners | 1.36% | 1.70x |
| Golden Retriever Content Readers | 0.60% | 1.69x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.46% | 4.58x |
| Joe's Jeans | 0.02% | 4.16x |
| Express Outlets | 0.27% | 3.92x |
| Eddie Bauer | 0.35% | 3.89x |
| REI | 0.32% | 3.84x |
| Intermix | 0.07% | 3.84x |
| Lane Bryant | 0.85% | 3.68x |
| Buckle | 1.46% | 3.65x |
| Forever 21 | 0.60% | 3.55x |
| Brooks Brothers | 0.32% | 3.44x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.23% | 4.05x |
| Celebrity Gossip | 0.07% | 4.00x |
| Spanish Health & Wellness | 0.14% | 3.78x |
| Photography | 0.53% | 3.46x |
| London Tourism | 0.03% | 3.35x |
| Arabic News | 0.08% | 3.01x |
| Motorcycle Racing Researchers | 0.16% | 2.97x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.15% | 2.66x |
| Caribbean Cluster | 0.23% | 2.65x |
| Spanish Lifestyle & Health | 0.08% | 2.57x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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