Dstillery Audiences

COMFORT INN

Audience Size: 205.6 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 205.6 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 0.36% 2.83x
Orlando Trip Planners 3.62% 2.30x
Online Home Decor Shoppers 0.56% 2.29x
Beach House Second Home Owners 0.79% 2.28x
Nashville Activity Researchers 0.56% 2.21x
Work Comes First Travelers 0.60% 2.18x
Florida Trip Planners 2.94% 2.13x
Theme Park Researchers 2.74% 2.08x
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Belk.

Location Composition Index
Belk 0.49% 3.22x
Joe's Jeans 0.02% 3.21x
Express Outlets 0.25% 3.10x
Carhartt 9.68% 3.00x
Kate Spade 0.36% 2.86x
Ralph Lauren 0.27% 2.75x
Buckle 1.49% 2.74x
Maurices 2.32% 2.69x
Lane Bryant 1.05% 2.66x
REI 0.25% 2.51x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 0.20% 4.00x
Celebrity Gossip 0.07% 4.00x
Personal Finance Researchers 0.11% 3.82x
Accounting 0.08% 3.73x
Teen Hair 0.12% 3.70x
DIY Decoration & Furniture 0.28% 3.61x
Pakistan Cluster 0.08% 3.50x
London Tourism 0.03% 3.35x
Personal Investment & Advisor Researchers 0.12% 3.15x
Sewing, Embroidery & Quilting 0.12% 3.14x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female