Dstillery Audiences

COMFORT INN

Audience Size: 888.1 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 888.1 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
Burger Enthusiast 0.10% 1.69x
Republicans 2.39% 1.59x
Washington DC Trip Planners 3.34% 1.59x
Kansas City Trip Planners 3.72% 1.59x
Cininnati Reds Fans 3.34% 1.59x
Full Size Pickup Auto Intenders 1.86% 1.58x
Blood Donors 1.67% 1.58x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Maurices.

Location Composition Index
Maurices 0.22% 5.16x
Levi Strauss 0.03% 5.02x
Topshop 0.23% 4.51x
Belk 1.15% 4.42x
Eddie Bauer 2.00% 4.39x
Joe's Jeans 0.13% 4.23x
Carhartt 22.56% 4.20x
Columbia 0.74% 4.17x
Buckle 4.53% 4.15x
Ralph Lauren 1.16% 4.15x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Canadian News.

Content Affinity Composition Index
Canadian News 0.19% 5.65x
Canada Online Shopping Cluster 0.07% 4.25x
Aid Groups 0.14% 3.82x
Roleplay & Fantasy Games 0.10% 3.61x
Office Furniture Design 0.04% 3.60x
Home Remodeling 0.24% 3.42x
Spanish Lifestyle & Health 0.19% 3.41x
Cub & Girl Scouts 0.14% 3.37x
London Tourism 0.03% 3.35x
Canada Tourism Research Cluster 0.19% 3.31x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female