Dstillery Audiences

COMFORT INN

Audience Size: 1.2 Million Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.18% 1.75x
South State Fair Visitors 3.92% 1.46x
Burger Enthusiast 0.04% 1.41x
Tractor Shoppers 2.84% 1.40x
Iowa County and Local Fair Visitors 3.23% 1.37x
Xtreme Sports Fans 3.02% 1.36x
Mowing Equipment Shoppers 2.58% 1.33x
Online Auto Shoppers 3.10% 1.33x
Right Wing Radicals 3.13% 1.33x
Pizza Lovers 2.80% 1.33x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Topshop.

Location Composition Index
Topshop 0.40% 4.96x
Levi Strauss 0.87% 4.90x
Belk 1.30% 4.51x
Eddie Bauer 2.47% 4.47x
REI 1.32% 4.31x
American Apparel 2.45% 4.31x
Columbia 1.08% 4.28x
Buckle 5.25% 4.27x
Express Outlets 0.96% 4.26x
Everlane 0.10% 4.24x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.06% 4.78x
Canada Online Shopping Cluster 0.06% 4.25x
Malaya 0.03% 3.96x
Canada Tax and Finance Research Cluster 0.04% 3.75x
Scotland Travel 0.03% 3.37x
London Tourism 0.03% 3.35x
Franco-African Cluster 0.03% 3.35x
Tattoos & Costumes 0.06% 3.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.96x
Local & Travel England - East Midlands 0.04% 2.91x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male