Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| Commercial Truck Researchers | 1.53% | 1.51x |
| Smoky Mountains Trip Planners | 1.68% | 1.50x |
| Nashville Trip Planners | 1.76% | 1.41x |
| Rapid City Trip Planners | 1.39% | 1.41x |
| Mowing Equipment Shoppers | 1.21% | 1.39x |
| Tractor Shoppers | 1.55% | 1.38x |
| Affordable Hotel Bookers | 1.85% | 1.37x |
| Horse Race Enthusiasts | 1.44% | 1.37x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 8.37x |
| Supreme | 0.28% | 7.99x |
| Levi Strauss | 1.05% | 6.75x |
| Intermix | 0.78% | 6.37x |
| Express Outlets | 0.60% | 6.02x |
| Ralph Lauren | 0.85% | 6.02x |
| Hugo Boss | 2.31% | 5.57x |
| American Apparel | 2.77% | 5.53x |
| Belk | 1.28% | 5.52x |
| Eddie Bauer | 1.30% | 5.44x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.04% | 2.99x |
| Credit Unions & Consumer Protection | 0.04% | 2.87x |
| Italy Cluster | 0.03% | 2.48x |
| South Carolina Travel | 0.04% | 2.36x |
| Scuba Diving | 0.03% | 2.23x |
| Fire Fighting | 0.10% | 2.23x |
| South Dakota Cluster | 0.45% | 2.21x |
| Quebec Vacation Research Cluster | 0.03% | 2.18x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.54% | 2.07x |
| Trucks | 0.36% | 2.03x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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