Dstillery Audiences

COMFORT INN

Audience Size: 489.5 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 489.5 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.20% 1.59x
Caribbean Trip Planners 1.86% 1.47x
Broadway Fans 1.43% 1.43x
Northeastern Voters 1.51% 1.39x
Online Grocery Shoppers 3.64% 1.37x
New York Rangers Fans 1.45% 1.36x
Stay-at-Home Parents 1.83% 1.35x
Jamband Fans 1.48% 1.35x
UConn Huskies Fans 1.12% 1.33x
Readers of Jamaican Content 1.38% 1.32x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Hugo Boss.

Location Composition Index
Hugo Boss 1.88% 11.13x
Supreme 0.17% 10.05x
Levi Strauss 0.74% 9.56x
Intermix 0.55% 8.97x
American Apparel 1.72% 8.08x
Talbots 2.95% 7.97x
Ann Taylor 6.52% 7.67x
Armani 1.09% 7.48x
Uniqlo 0.63% 7.34x
Zara 1.36% 7.20x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.24% 2.83x
New York City Real Estate Research Cluster 0.87% 2.69x
NYC Tourist Attractions 1.40% 2.28x
New York City Family & Activity Cluster 1.07% 2.15x
Sports Apparel 0.10% 2.00x
Memphis News 0.14% 1.99x
Hudson Valley New York Media 0.52% 1.99x
New Hampshire News 0.37% 1.84x
Airsoft & Paintball Equipment 0.07% 1.80x
Canada Shopping - Lifestyle and Mommy Blogs 0.05% 1.66x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male