Dstillery Audiences

COMFORT INN

Audience Size: 1.4 Million Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.20x
Getting Off the Grid Travelers 0.03% 1.71x
Work Hard, Play Hard Travelers 0.02% 1.54x
North Midwest State Fair Visitors 3.34% 1.41x
Ohio County and Local Fair Visitors 3.23% 1.38x
Tractor Shoppers 2.98% 1.36x
Online Maps and Driving Directions Searchers 2.44% 1.31x
Iowa County and Local Fair Visitors 2.98% 1.31x
RV Shoppers 2.80% 1.31x
Cattle Industry New Readers 2.48% 1.30x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Topshop.

Location Composition Index
Topshop 0.35% 4.66x
Express Outlets 0.83% 4.42x
Eddie Bauer 1.91% 4.36x
Levi Strauss 1.47% 4.23x
Columbia 1.11% 4.23x
Carhartt 0.41% 4.23x
Belk 0.92% 4.16x
Calvin Klein 0.37% 4.16x
Buckle 4.25% 4.15x
REI 1.26% 4.06x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.02% 3.99x
Mid-Atlantic Beaches 0.07% 3.70x
Active Lifestyle Enthusiasts 0.02% 2.85x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.43x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.35x
Memphis News 0.22% 2.13x
Franco-African Cluster 0.03% 2.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.89x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 1.89x
Sewing, Embroidery & Quilting 0.32% 1.86x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female