Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 489.5 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.20% | 1.59x |
| Caribbean Trip Planners | 1.86% | 1.47x |
| Broadway Fans | 1.43% | 1.43x |
| Northeastern Voters | 1.51% | 1.39x |
| Online Grocery Shoppers | 3.64% | 1.37x |
| New York Rangers Fans | 1.45% | 1.36x |
| Stay-at-Home Parents | 1.83% | 1.35x |
| Jamband Fans | 1.48% | 1.35x |
| UConn Huskies Fans | 1.12% | 1.33x |
| Readers of Jamaican Content | 1.38% | 1.32x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.88% | 11.13x |
| Supreme | 0.17% | 10.05x |
| Levi Strauss | 0.74% | 9.56x |
| Intermix | 0.55% | 8.97x |
| American Apparel | 1.72% | 8.08x |
| Talbots | 2.95% | 7.97x |
| Ann Taylor | 6.52% | 7.67x |
| Armani | 1.09% | 7.48x |
| Uniqlo | 0.63% | 7.34x |
| Zara | 1.36% | 7.20x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.24% | 2.83x |
| New York City Real Estate Research Cluster | 0.87% | 2.69x |
| NYC Tourist Attractions | 1.40% | 2.28x |
| New York City Family & Activity Cluster | 1.07% | 2.15x |
| Sports Apparel | 0.10% | 2.00x |
| Memphis News | 0.14% | 1.99x |
| Hudson Valley New York Media | 0.52% | 1.99x |
| New Hampshire News | 0.37% | 1.84x |
| Airsoft & Paintball Equipment | 0.07% | 1.80x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.05% | 1.66x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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