Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 603.9 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 1.96x |
| Verizon Wireless Customers | 0.10% | 1.93x |
| T-Mobile Customers | 0.10% | 1.91x |
| Essential Oils Enthusiasts | 0.13% | 1.90x |
| Big Box Store Jewelry Sale Shoppers | 0.07% | 1.88x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.03% | 1.63x |
| Pittsburgh Steelers Fans | 2.48% | 1.55x |
| Christmas Tree Shoppers | 1.98% | 1.53x |
| Restaurant News Readers | 2.68% | 1.50x |
| Cincinnati Bengals Fans | 2.21% | 1.50x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.00x |
| Maurices | 11.76% | 2.46x |
| REI | 1.34% | 2.36x |
| Eddie Bauer | 3.08% | 2.35x |
| Patagonia | 0.45% | 2.27x |
| Buckle | 7.36% | 2.13x |
| Carhartt | 43.11% | 2.10x |
| Express Outlets | 1.11% | 2.03x |
| Columbia | 0.65% | 1.98x |
| Dressbarn | 4.74% | 1.95x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Painting & Renovation.
| Content Affinity | Composition | Index |
| Painting & Renovation | 0.10% | 5.11x |
| Canada Online Shopping Cluster | 0.07% | 4.25x |
| Illinois College Sports | 0.10% | 4.02x |
| International Travel | 0.13% | 4.01x |
| Accounting | 0.10% | 4.00x |
| Poland Cluster | 0.13% | 3.97x |
| London Tourism | 0.03% | 3.35x |
| Smart Travel | 0.10% | 3.01x |
| Perfume, Makeup & Cosmetics | 0.10% | 2.93x |
| Maps & Navigation | 0.10% | 2.90x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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