Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 205.6 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.36% | 2.83x |
| Orlando Trip Planners | 3.62% | 2.30x |
| Online Home Decor Shoppers | 0.56% | 2.29x |
| Beach House Second Home Owners | 0.79% | 2.28x |
| Nashville Activity Researchers | 0.56% | 2.21x |
| Work Comes First Travelers | 0.60% | 2.18x |
| Florida Trip Planners | 2.94% | 2.13x |
| Theme Park Researchers | 2.74% | 2.08x |
| Sprint Customers | 0.06% | 1.96x |
| Verizon Wireless Customers | 0.10% | 1.93x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.49% | 3.22x |
| Joe's Jeans | 0.02% | 3.21x |
| Express Outlets | 0.25% | 3.10x |
| Carhartt | 9.68% | 3.00x |
| Kate Spade | 0.36% | 2.86x |
| Ralph Lauren | 0.27% | 2.75x |
| Buckle | 1.49% | 2.74x |
| Maurices | 2.32% | 2.69x |
| Lane Bryant | 1.05% | 2.66x |
| REI | 0.25% | 2.51x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 0.20% | 4.00x |
| Celebrity Gossip | 0.07% | 4.00x |
| Personal Finance Researchers | 0.11% | 3.82x |
| Accounting | 0.08% | 3.73x |
| Teen Hair | 0.12% | 3.70x |
| DIY Decoration & Furniture | 0.28% | 3.61x |
| Pakistan Cluster | 0.08% | 3.50x |
| London Tourism | 0.03% | 3.35x |
| Personal Investment & Advisor Researchers | 0.12% | 3.15x |
| Sewing, Embroidery & Quilting | 0.12% | 3.14x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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