Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| Mowing Equipment Shoppers | 1.26% | 1.45x |
| Tractor Shoppers | 1.49% | 1.43x |
| Military Benefits Researchers | 1.55% | 1.41x |
| Xtreme Sports Fans | 1.54% | 1.40x |
| Nashville Trip Planners | 1.68% | 1.38x |
| Fishing Enthusiasts | 1.51% | 1.36x |
| Quads and ATV Enthusiasts | 1.68% | 1.35x |
| Georgia Trip Planners | 1.99% | 1.35x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 12.02x |
| Supreme | 0.31% | 10.94x |
| Levi Strauss | 1.11% | 8.31x |
| Intermix | 0.78% | 7.70x |
| Hugo Boss | 2.09% | 7.52x |
| Club Monaco | 0.81% | 6.90x |
| Express Outlets | 0.38% | 6.87x |
| Ralph Lauren | 0.71% | 6.85x |
| American Apparel | 2.54% | 6.64x |
| Zara | 2.04% | 6.50x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Assorted Topics (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.09x |
| Memphis News | 0.18% | 2.53x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.57% | 2.28x |
| Apartment & Community Real Estate Researchers | 0.04% | 2.08x |
| Paper & Packaging | 0.06% | 2.03x |
| North Dakota Cluster | 0.56% | 2.02x |
| Auctions & Repossessions | 0.12% | 1.99x |
| Malaya | 0.02% | 1.97x |
| Consumer Rewards | 0.07% | 1.96x |
| Canadian Seniors Real Estate Research Cluster | 0.03% | 1.93x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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