Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.20x |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| North Midwest State Fair Visitors | 3.34% | 1.41x |
| Ohio County and Local Fair Visitors | 3.23% | 1.38x |
| Tractor Shoppers | 2.98% | 1.36x |
| Online Maps and Driving Directions Searchers | 2.44% | 1.31x |
| Iowa County and Local Fair Visitors | 2.98% | 1.31x |
| RV Shoppers | 2.80% | 1.31x |
| Cattle Industry New Readers | 2.48% | 1.30x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.35% | 4.66x |
| Express Outlets | 0.83% | 4.42x |
| Eddie Bauer | 1.91% | 4.36x |
| Levi Strauss | 1.47% | 4.23x |
| Columbia | 1.11% | 4.23x |
| Carhartt | 0.41% | 4.23x |
| Belk | 0.92% | 4.16x |
| Calvin Klein | 0.37% | 4.16x |
| Buckle | 4.25% | 4.15x |
| REI | 1.26% | 4.06x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.02% | 3.99x |
| Mid-Atlantic Beaches | 0.07% | 3.70x |
| Active Lifestyle Enthusiasts | 0.02% | 2.85x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.43x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.35x |
| Memphis News | 0.22% | 2.13x |
| Franco-African Cluster | 0.03% | 2.03x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 1.89x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 1.89x |
| Sewing, Embroidery & Quilting | 0.32% | 1.86x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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