Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.18% | 1.75x |
| South State Fair Visitors | 3.92% | 1.46x |
| Burger Enthusiast | 0.04% | 1.41x |
| Tractor Shoppers | 2.84% | 1.40x |
| Iowa County and Local Fair Visitors | 3.23% | 1.37x |
| Xtreme Sports Fans | 3.02% | 1.36x |
| Mowing Equipment Shoppers | 2.58% | 1.33x |
| Online Auto Shoppers | 3.10% | 1.33x |
| Right Wing Radicals | 3.13% | 1.33x |
| Pizza Lovers | 2.80% | 1.33x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.40% | 4.96x |
| Levi Strauss | 0.87% | 4.90x |
| Belk | 1.30% | 4.51x |
| Eddie Bauer | 2.47% | 4.47x |
| REI | 1.32% | 4.31x |
| American Apparel | 2.45% | 4.31x |
| Columbia | 1.08% | 4.28x |
| Buckle | 5.25% | 4.27x |
| Express Outlets | 0.96% | 4.26x |
| Everlane | 0.10% | 4.24x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.06% | 4.78x |
| Canada Online Shopping Cluster | 0.06% | 4.25x |
| Malaya | 0.03% | 3.96x |
| Canada Tax and Finance Research Cluster | 0.04% | 3.75x |
| Scotland Travel | 0.03% | 3.37x |
| London Tourism | 0.03% | 3.35x |
| Franco-African Cluster | 0.03% | 3.35x |
| Tattoos & Costumes | 0.06% | 3.26x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.96x |
| Local & Travel England - East Midlands | 0.04% | 2.91x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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