Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 949.5 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.20x |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| North Midwest State Fair Visitors | 3.50% | 1.61x |
| Iowa County and Local Fair Visitors | 3.45% | 1.56x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| Smoky Mountains Trip Planners | 2.94% | 1.51x |
| Mowing Equipment Shoppers | 2.58% | 1.50x |
| Tennessee Volunteers Fans | 2.58% | 1.44x |
| Rapid City Trip Planners | 2.44% | 1.42x |
| Tractor Shoppers | 2.82% | 1.41x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.42% | 4.80x |
| Levi Strauss | 1.38% | 4.61x |
| Eddie Bauer | 2.19% | 4.35x |
| Belk | 1.07% | 4.25x |
| Express Outlets | 0.88% | 4.24x |
| Columbia | 1.19% | 4.23x |
| Calvin Klein | 0.35% | 4.16x |
| LL Bean | 0.50% | 4.13x |
| Carhartt | 1.55% | 4.09x |
| Buckle | 4.63% | 4.08x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.04% | 4.18x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.72x |
| Mining & Natural Resources | 0.03% | 3.49x |
| Local & Travel England - Northern England | 0.02% | 3.46x |
| Quebec Vacation Research Cluster | 0.02% | 3.06x |
| Active Lifestyle Enthusiasts | 0.02% | 2.85x |
| Canadian Real Estate Researcher Cluster | 0.02% | 2.81x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.59x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 2.53x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.45x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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