Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 311.2 thousand unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 1.96x |
| Verizon Wireless Customers | 0.10% | 1.93x |
| T-Mobile Customers | 0.10% | 1.91x |
| Essential Oils Enthusiasts | 0.13% | 1.90x |
| Audi Vehicle Shoppers | 1.90% | 1.79x |
| Penn State Nittany Lions Fans | 2.14% | 1.74x |
| Metal Detecting Enthusiasts | 3.13% | 1.70x |
| Florida Trip Planners | 2.89% | 1.69x |
| Job Seekers | 1.03% | 1.67x |
| Wyoming Cowboys Fans | 2.30% | 1.66x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 7.70x |
| Maurices | 8.49% | 3.65x |
| Buckle | 5.30% | 3.29x |
| Express Outlets | 0.68% | 3.18x |
| Eddie Bauer | 1.93% | 3.18x |
| Carhartt | 33.22% | 3.16x |
| Mens Wearhouse | 6.08% | 3.06x |
| Dressbarn | 3.12% | 2.94x |
| Columbia | 0.40% | 2.93x |
| REI | 0.81% | 2.91x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.12% | 5.88x |
| Brazil & Portugal News | 0.16% | 5.54x |
| Online Games for Kids | 0.16% | 5.38x |
| Low Budget Shoppers | 0.12% | 5.00x |
| Law School | 0.12% | 3.97x |
| Public Policy Media | 0.16% | 3.87x |
| Online Ticket Buyers | 0.20% | 3.82x |
| Personal Finance Researchers | 0.11% | 3.82x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.12% | 3.81x |
| Data Centers | 0.08% | 3.63x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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