Dstillery Audiences

COMFORT INN

Audience Size: 476.9 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 476.9 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
Restaurant Supply Shoppers 0.17% 1.61x
Kansas City Trip Planners 4.49% 1.61x
Hulu Users 1.96% 1.60x
Cininnati Reds Fans 3.49% 1.58x
Vacuum Shoppers 3.03% 1.55x
North Midwest State Fair Visitors 4.55% 1.55x
Washington County and Local Fair Visitors 3.89% 1.54x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.58x
Maurices 7.43% 2.37x
Patagonia 0.33% 2.34x
Eddie Bauer 1.88% 2.25x
REI 0.82% 2.19x
Carhartt 32.26% 2.05x
Levi Strauss 0.02% 2.01x
Buckle 4.20% 2.00x
Kate Spade 1.20% 1.96x
Joe's Jeans 0.06% 1.93x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Nursing.

Content Affinity Composition Index
Nursing 0.10% 5.93x
Canada Online Shopping Cluster 0.07% 4.25x
Canadian Lifestyle 0.08% 3.77x
College Sports 0.07% 3.41x
Police Gear 0.07% 3.41x
Community Planning & Transportation 0.08% 3.40x
London Tourism 0.03% 3.35x
Medical & Pharmaceutical Scholarship 0.10% 2.93x
Perfume, Makeup & Cosmetics 0.10% 2.93x
Children's Health 0.08% 2.79x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male