Dstillery Audiences

COMFORT INN

Audience Size: 949.5 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 949.5 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.20x
Getting Off the Grid Travelers 0.03% 1.71x
North Midwest State Fair Visitors 3.50% 1.61x
Iowa County and Local Fair Visitors 3.45% 1.56x
Work Hard, Play Hard Travelers 0.02% 1.54x
Smoky Mountains Trip Planners 2.94% 1.51x
Mowing Equipment Shoppers 2.58% 1.50x
Tennessee Volunteers Fans 2.58% 1.44x
Rapid City Trip Planners 2.44% 1.42x
Tractor Shoppers 2.82% 1.41x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Topshop.

Location Composition Index
Topshop 0.42% 4.80x
Levi Strauss 1.38% 4.61x
Eddie Bauer 2.19% 4.35x
Belk 1.07% 4.25x
Express Outlets 0.88% 4.24x
Columbia 1.19% 4.23x
Calvin Klein 0.35% 4.16x
LL Bean 0.50% 4.13x
Carhartt 1.55% 4.09x
Buckle 4.63% 4.08x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 0.04% 4.18x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.72x
Mining & Natural Resources 0.03% 3.49x
Local & Travel England - Northern England 0.02% 3.46x
Quebec Vacation Research Cluster 0.02% 3.06x
Active Lifestyle Enthusiasts 0.02% 2.85x
Canadian Real Estate Researcher Cluster 0.02% 2.81x
France Online Music & Quiz Content Cluster 0.04% 2.59x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 2.53x
Texas Sporting & Outdoors Cluster 0.03% 2.45x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female