Dstillery Audiences

COMFORT INN

Audience Size: 196.8 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.30% 2.64x
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
Luxury Boutique Hotel Researchers 1.36% 1.92x
T-Mobile Customers 0.10% 1.91x
Holiday Cocktail Researchers 0.83% 1.85x
Wyoming Cowboys Fans 1.20% 1.82x
Commercial Contractors & Designers 0.75% 1.80x
Asheville Trip Planners 1.36% 1.70x
Golden Retriever Content Readers 0.60% 1.69x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Belk.

Location Composition Index
Belk 0.46% 4.58x
Joe's Jeans 0.02% 4.16x
Express Outlets 0.27% 3.92x
Eddie Bauer 0.35% 3.89x
REI 0.32% 3.84x
Intermix 0.07% 3.84x
Lane Bryant 0.85% 3.68x
Buckle 1.46% 3.65x
Forever 21 0.60% 3.55x
Brooks Brothers 0.32% 3.44x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.23% 4.05x
Celebrity Gossip 0.07% 4.00x
Spanish Health & Wellness 0.14% 3.78x
Photography 0.53% 3.46x
London Tourism 0.03% 3.35x
Arabic News 0.08% 3.01x
Motorcycle Racing Researchers 0.16% 2.97x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.15% 2.66x
Caribbean Cluster 0.23% 2.65x
Spanish Lifestyle & Health 0.08% 2.57x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male