Explore the Comfort Inn Audience
Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Comfort Inn audience.
INTERESTS
The Comfort Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Comfort Inn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.20x |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| Mowing Equipment Shoppers | 1.70% | 1.51x |
| Smoky Mountains Trip Planners | 2.09% | 1.48x |
| Tractor Shoppers | 1.93% | 1.39x |
| Archery Enthusiasts | 1.68% | 1.37x |
| Diesel Vehicle Shoppers | 1.79% | 1.37x |
| Speedway Event Enthusiasts | 1.83% | 1.37x |
| Commercial Truck Researchers | 1.56% | 1.36x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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APPAREL RETAILERS
The Comfort Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Comfort Inn audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.18% | 5.21x |
| Carhartt | 7.01% | 5.19x |
| Express Outlets | 0.70% | 5.03x |
| Everlane | 0.09% | 4.93x |
| Topshop | 0.22% | 4.93x |
| Levi Strauss | 0.99% | 4.86x |
| Belk | 1.05% | 4.75x |
| Eddie Bauer | 1.49% | 4.72x |
| Calvin Klein | 0.51% | 4.64x |
| Columbia | 0.99% | 4.53x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Comfort Inn audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.01% | 9.38x |
| Environmentally Friendly Cars | 0.02% | 4.35x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 4.13x |
| Toronto Tourism | 0.03% | 3.86x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.96x |
| Home Printing | 0.06% | 2.50x |
| Canada Online Shopping Cluster | 0.03% | 2.47x |
| Malaya | 0.02% | 2.09x |
| Memphis News | 0.20% | 2.03x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.11% | 1.94x |
Composition Percentage:
The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
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DEMOGRAPHICS
The Comfort Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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