Dstillery Audiences

COMFORT INN

Audience Size: 1 Million Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.71x
Work Hard, Play Hard Travelers 0.02% 1.54x
Mowing Equipment Shoppers 1.26% 1.45x
Tractor Shoppers 1.49% 1.43x
Military Benefits Researchers 1.55% 1.41x
Xtreme Sports Fans 1.54% 1.40x
Nashville Trip Planners 1.68% 1.38x
Fishing Enthusiasts 1.51% 1.36x
Quads and ATV Enthusiasts 1.68% 1.35x
Georgia Trip Planners 1.99% 1.35x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Everlane.

Location Composition Index
Everlane 0.13% 12.02x
Supreme 0.31% 10.94x
Levi Strauss 1.11% 8.31x
Intermix 0.78% 7.70x
Hugo Boss 2.09% 7.52x
Club Monaco 0.81% 6.90x
Express Outlets 0.38% 6.87x
Ralph Lauren 0.71% 6.85x
American Apparel 2.54% 6.64x
Zara 2.04% 6.50x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.09x
Memphis News 0.18% 2.53x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.57% 2.28x
Apartment & Community Real Estate Researchers 0.04% 2.08x
Paper & Packaging 0.06% 2.03x
North Dakota Cluster 0.56% 2.02x
Auctions & Repossessions 0.12% 1.99x
Malaya 0.02% 1.97x
Consumer Rewards 0.07% 1.96x
Canadian Seniors Real Estate Research Cluster 0.03% 1.93x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female