Dstillery Audiences

COMFORT INN

Audience Size: 603.9 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 603.9 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
Essential Oils Enthusiasts 0.13% 1.90x
Big Box Store Jewelry Sale Shoppers 0.07% 1.88x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.03% 1.63x
Pittsburgh Steelers Fans 2.48% 1.55x
Christmas Tree Shoppers 1.98% 1.53x
Restaurant News Readers 2.68% 1.50x
Cincinnati Bengals Fans 2.21% 1.50x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.00x
Maurices 11.76% 2.46x
REI 1.34% 2.36x
Eddie Bauer 3.08% 2.35x
Patagonia 0.45% 2.27x
Buckle 7.36% 2.13x
Carhartt 43.11% 2.10x
Express Outlets 1.11% 2.03x
Columbia 0.65% 1.98x
Dressbarn 4.74% 1.95x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Painting & Renovation.

Content Affinity Composition Index
Painting & Renovation 0.10% 5.11x
Canada Online Shopping Cluster 0.07% 4.25x
Illinois College Sports 0.10% 4.02x
International Travel 0.13% 4.01x
Accounting 0.10% 4.00x
Poland Cluster 0.13% 3.97x
London Tourism 0.03% 3.35x
Smart Travel 0.10% 3.01x
Perfume, Makeup & Cosmetics 0.10% 2.93x
Maps & Navigation 0.10% 2.90x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female