Dstillery Audiences

COMFORT INN

Audience Size: 238.3 Thousand Devices

Explore the Comfort Inn Audience

Below you'll find more information about the Comfort Inn audience, broken down in different categories based on their digital and physical behaviors. These are 238.3 thousand unique devices whose actions qualify for the Comfort Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Comfort Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Comfort Inn audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.96x
Verizon Wireless Customers 0.10% 1.93x
T-Mobile Customers 0.10% 1.91x
North Midwest State Fair Visitors 5.33% 1.66x
Federal Employee Benefits Researchers 2.56% 1.61x
Holiday Season Home Improvement Deal Shoppers 3.21% 1.59x
Retired Government Employees 2.56% 1.59x
Cininnati Reds Fans 4.04% 1.59x
Price Conscious Grocery Shoppers 2.71% 1.57x
Retirement Planning Amid Covid-19 1.68% 1.55x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Interest attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Comfort Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Comfort Inn audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.06% 3.61x
REI 0.36% 2.93x
Eddie Bauer 0.70% 2.77x
Columbia 0.20% 2.75x
Carhartt 17.84% 2.55x
Maurices 2.69% 2.54x
Patagonia 0.13% 2.54x
Kate Spade 0.49% 2.39x
Joe's Jeans 0.02% 2.39x
The North Face 0.25% 2.36x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Location attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Comfort Inn audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 0.07% 4.25x
Lacrosse College Athletics 0.10% 3.73x
Online Ticket Buyers 0.28% 3.51x
Video Content Sites 0.20% 3.47x
London Tourism 0.03% 3.35x
Philanthropy - Charities & Fundraising 0.10% 3.22x
Unique & Personalized Fashion 0.15% 3.19x
Home Remodeling 0.15% 3.18x
Hair & Beauty 0.13% 3.06x
Perfume, Makeup & Cosmetics 0.10% 2.93x
Composition Percentage: The overlap percentage between the Comfort Inn audience and the Content Affinity attribute.
Index: A comparison of the Comfort Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Comfort Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male