Dstillery Audiences

CONCENTRA

Audience Size: 556.6 Thousand Devices

Explore the Concentra Audience

Below you'll find more information about the Concentra audience, broken down in different categories based on their digital and physical behaviors. These are 556.6 thousand unique devices whose actions qualify for the Concentra audience.

Dstillery Crafted Audiences

INTERESTS

The Concentra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Concentra audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 5.23% 2.02x
Burger Enthusiast 0.05% 1.81x
Santa Cruz Trip Planners 4.01% 1.77x
California Trip Planners 3.84% 1.68x
Los Angeles Mass Transit Commuters 4.41% 1.67x
San Diego Activities Researchers 3.47% 1.66x
San Diego Trip Planners 3.80% 1.64x
Tahoe Skiers and Snowboarders 3.63% 1.63x
San Diego Events Researchers 3.33% 1.61x
Opera Enthusiasts 3.35% 1.60x
Composition Percentage: The overlap percentage between the Concentra audience and the Interest attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Concentra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Concentra audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.51% 10.46x
Lorna Jane 0.89% 8.33x
Topshop 0.64% 7.79x
Free People 3.11% 6.64x
American Apparel 3.84% 6.62x
REI 2.04% 6.61x
Patagonia 1.41% 6.52x
Levi Strauss 1.32% 6.52x
The North Face 2.54% 6.41x
Abercrombie & Fitch 2.26% 6.38x
Composition Percentage: The overlap percentage between the Concentra audience and the Location attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Concentra audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 0.07% 5.31x
Germany Cluster 0.04% 3.98x
Computer Printers 0.05% 3.35x
Texas Sporting & Outdoors Cluster 0.04% 3.27x
Brazil & Portugal News 0.19% 3.20x
Paper & Packaging 0.05% 3.12x
San Francisco Tourism 0.14% 2.99x
Colorado Snow 0.42% 2.99x
San Diego Cluster 2.46% 2.91x
Gadgets 0.05% 2.90x
Composition Percentage: The overlap percentage between the Concentra audience and the Content Affinity attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Concentra audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male