Dstillery Audiences

CONCENTRA

Audience Size: 418.7 Thousand Devices

Explore the Concentra Audience

Below you'll find more information about the Concentra audience, broken down in different categories based on their digital and physical behaviors. These are 418.7 thousand unique devices whose actions qualify for the Concentra audience.

Dstillery Crafted Audiences

INTERESTS

The Concentra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Concentra audience is Compact Pickup Auto Intenders.

Interest Composition Index
Compact Pickup Auto Intenders 2.21% 2.09x
Boxing Fans 3.51% 2.08x
Texas Trip Planners 5.12% 2.04x
Seattle Seahawks Fans 4.02% 2.00x
Land Rover Shoppers 3.61% 1.96x
San Antonio Spurs Fans 3.71% 1.96x
Phoenix Suns Fans 3.71% 1.95x
Dallas Mavericks Fans 4.02% 1.93x
Oklahoma City Thunder Fans 3.61% 1.92x
Los Angeles Lakers Fans 3.71% 1.92x
Composition Percentage: The overlap percentage between the Concentra audience and the Interest attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Concentra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Concentra audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.31% 10.60x
Lorna Jane 0.69% 9.99x
Abercrombie & Fitch 0.81% 8.67x
REI 1.72% 6.80x
Topshop 0.34% 6.62x
Patagonia 1.03% 6.59x
Madewell 2.40% 6.56x
Free People 2.64% 6.47x
American Apparel 2.81% 6.16x
Tommy Bahama 1.95% 5.97x
Composition Percentage: The overlap percentage between the Concentra audience and the Location attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Concentra audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.30% 5.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.12% 3.15x
Auto Body Upkeep & Repair Researchers 0.40% 3.12x
Real Estate Cluster 0.12% 3.09x
Food Cluster 0.20% 3.05x
Electrical Engineering 0.20% 3.03x
Pakistan Cluster 0.20% 2.86x
French News & Gossip Cluster 0.09% 2.86x
Sports Apparel 0.20% 2.86x
Home Remodeling 0.20% 2.82x
Composition Percentage: The overlap percentage between the Concentra audience and the Content Affinity attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Concentra audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male