Dstillery Audiences

CONCENTRA

Audience Size: 151.7 Thousand Devices

Explore the Concentra Audience

Below you'll find more information about the Concentra audience, broken down in different categories based on their digital and physical behaviors. These are 151.7 thousand unique devices whose actions qualify for the Concentra audience.

Dstillery Crafted Audiences

INTERESTS

The Concentra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Concentra audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.35% 2.46x
Getting Off the Grid Travelers 0.27% 2.33x
Work Hard, Play Hard Travelers 0.23% 2.17x
Denver Trip Planners 3.45% 2.11x
Houston Trip Planners 2.79% 1.76x
Readers of Belizean Content 2.83% 1.70x
Auto Show Enthusiasts 2.17% 1.70x
Readers of Nicaraguan Content 2.40% 1.69x
Austin Trip Planners 2.59% 1.66x
Readers of Dominican Republic Content 2.59% 1.66x
Composition Percentage: The overlap percentage between the Concentra audience and the Interest attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Concentra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Concentra audience is Express Outlets.

Location Composition Index
Express Outlets 0.50% 9.69x
Jos A. Bank Clothiers 4.57% 9.39x
Eddie Bauer 1.50% 8.83x
Joe's Jeans 0.50% 8.77x
Express 2.64% 7.93x
Club Monaco 0.93% 7.81x
Brooks Brothers 4.04% 7.73x
Zumiez 2.98% 7.60x
Charlotte Russe 1.97% 7.58x
Tommy Bahama 2.27% 7.57x
Composition Percentage: The overlap percentage between the Concentra audience and the Location attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Concentra audience is Peru Media.

Content Affinity Composition Index
Peru Media 0.31% 3.67x
Quebec Hunting & Outdoors Cluster 0.16% 3.55x
Bowling 0.23% 3.20x
New Mexico News 1.16% 3.15x
Healthcare Jobs 0.43% 3.13x
Colorado Snow 0.74% 2.87x
Latin American News 0.35% 2.68x
Maine Cluster 0.74% 2.64x
Engineering 0.43% 2.60x
Alternative Movie Streaming 0.23% 2.51x
Composition Percentage: The overlap percentage between the Concentra audience and the Content Affinity attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Concentra audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male