Dstillery Audiences

CONCENTRA

Audience Size: 136.5 Thousand Devices

Explore the Concentra Audience

Below you'll find more information about the Concentra audience, broken down in different categories based on their digital and physical behaviors. These are 136.5 thousand unique devices whose actions qualify for the Concentra audience.

Dstillery Crafted Audiences

INTERESTS

The Concentra audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Concentra audience is Netflix Users.

Interest Composition Index
Netflix Users 12.50% 5.84x
Restaurant Supply Shoppers 0.44% 2.83x
Pantry Recipes Researchers 0.52% 2.64x
California Trip Planners 4.23% 2.50x
San Diego Trip Planners 4.37% 2.27x
Post COVID-19 Restaurant Reopening Researchers 1.46% 2.15x
Corona Virus and COVID-19 News Readers 8.33% 2.10x
Austin Trip Planners 4.66% 2.05x
Home-Made Face Mask Researchers 1.23% 2.03x
Restaurant Researchers 2.92% 2.03x
Composition Percentage: The overlap percentage between the Concentra audience and the Interest attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Concentra audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Concentra audience is J. Crew.

Location Composition Index
J. Crew 2.97% 8.32x
Michael Kors 3.81% 8.17x
Banana Republic 5.08% 7.01x
REI 1.95% 6.92x
Hugo Boss 1.69% 6.42x
Jos A. Bank Clothiers 4.39% 6.32x
Lane Bryant 2.97% 6.24x
Joe's Jeans 0.08% 6.03x
Abercrombie & Fitch 0.30% 5.88x
Lululemon 2.93% 5.79x
Composition Percentage: The overlap percentage between the Concentra audience and the Location attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Concentra audience is Trucks.

Content Affinity Composition Index
Trucks 0.87% 7.50x
Auto Tires & Parts Repair Researchers 0.44% 5.77x
Low Budget Shoppers 0.29% 3.67x
Maps & Navigation 0.29% 3.54x
Celebrity Gossip & News 12.50% 3.38x
Big Box Retail 12.50% 3.29x
Texas News Cluster 2.33% 3.23x
Women Shoppers 1.17% 3.23x
College Sports 0.22% 3.13x
Corporate Employment Pages 0.29% 2.94x
Composition Percentage: The overlap percentage between the Concentra audience and the Content Affinity attribute.
Index: A comparison of the Concentra audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Concentra audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male