Dstillery Audiences

COSTCO

Audience Size: 236.9 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 236.9 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.16% 3.43x
Seattle Trip Planners 3.01% 2.68x
Costco Deal Blog Readers 1.08% 2.52x
Food Bank Researchers 1.43% 2.41x
Men's Clothing Shoppers 1.04% 2.40x
Oregon Trip Planners 3.87% 2.36x
North West State Fair Visitors 5.99% 2.36x
Charitable Organization Supporters 1.68% 2.32x
Instantpot Enthusiasts 1.40% 2.19x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.07% 2.17x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.30% 9.50x
REI 0.73% 7.53x
Eddie Bauer 1.24% 6.46x
Joe's Jeans 0.04% 6.20x
Banana Republic 2.29% 6.16x
Madewell 0.80% 5.98x
Abercrombie & Fitch 0.41% 5.88x
White House Black Market 2.61% 5.78x
Ann Taylor 0.54% 5.77x
Forever 21 1.68% 5.74x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 0.18% 5.10x
Calendar & Holidays 0.22% 4.44x
Pacific Northwest Sports & News Cluster 0.54% 3.90x
Electronic Cabling 0.04% 3.71x
Korea Cluster 0.18% 3.58x
Assorted Topics (Viral Media, Paid Traffic) 0.18% 3.43x
Law School 0.08% 3.40x
Cars, Travel & Food 0.02% 3.21x
Utah Cluster 1.08% 3.13x
Pacific Northwest Information Research Cluster 2.54% 3.09x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male