Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 472.7 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 5.95% | 2.78x |
| North West State Fair Visitors | 7.19% | 2.71x |
| Oregon Trip Planners | 5.40% | 2.49x |
| Western Canada Skiers and Snowboarders | 4.10% | 2.39x |
| Seattle Seahawks Fans | 5.34% | 2.38x |
| Washington County and Local Fair Visitors | 6.17% | 2.33x |
| Costco Deal Blog Readers | 3.19% | 2.33x |
| Food Bank Researchers | 1.79% | 2.32x |
| Seattle Trip Planners | 5.83% | 2.27x |
| Montana and Idaho Trip Planners | 4.86% | 2.22x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is REI.
| Location | Composition | Index |
| REI | 0.92% | 6.68x |
| Lorna Jane | 0.20% | 5.29x |
| Abercrombie & Fitch | 0.19% | 4.60x |
| Eddie Bauer | 1.15% | 4.03x |
| Calvin Klein | 0.07% | 3.98x |
| Columbia | 0.32% | 3.92x |
| Ann Taylor | 0.43% | 3.85x |
| Uniqlo | 0.23% | 3.79x |
| Hugo Boss | 0.63% | 3.71x |
| LL Bean | 0.20% | 3.65x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.46% | 7.22x |
| Toys Shopping | 0.12% | 6.64x |
| Business News & Information Readers | 0.08% | 5.48x |
| Natural Diet & Supplement Researchers | 0.08% | 5.42x |
| Healthcare Jobs | 0.06% | 4.82x |
| Pacific Northwest Sports & News Cluster | 1.67% | 4.74x |
| Malaya | 0.06% | 4.70x |
| Korea Cluster | 0.28% | 4.19x |
| India Cluster | 0.42% | 3.98x |
| French News & Gossip Cluster | 0.10% | 3.87x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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