Dstillery Audiences

COSTCO

Audience Size: 435.7 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 435.7 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.67% 2.05x
Oregon Trip Planners 2.26% 1.80x
Tahoe Skiers and Snowboarders 2.19% 1.72x
California Skiers and Snowboarders 2.46% 1.70x
Readers of Chinese Content 1.99% 1.68x
Washington Skiers and Snowboarders 2.07% 1.64x
Oregon Ducks Fans 1.34% 1.61x
Los Angeles Mass Transit Commuters 2.15% 1.55x
California Trip Planners 2.10% 1.54x
Mobile Phone Purchase Intenders 1.93% 1.52x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.38% 12.37x
Abercrombie & Fitch 1.39% 11.13x
Saint Laurent Paris 0.53% 9.84x
Hollister 1.14% 9.70x
Madewell 0.83% 9.39x
Uniqlo 0.69% 9.37x
Columbia 0.66% 9.27x
Zumiez 2.03% 9.14x
Forever 21 2.38% 8.96x
Gymboree 2.83% 8.71x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.15% 3.41x
China Cluster 0.31% 2.68x
Southern California Cluster 0.20% 2.31x
Pacific Northwest Information Research Cluster 1.03% 2.14x
San Francisco Bay Area Cluster 1.87% 2.14x
San Francisco Tourism 0.22% 2.10x
Pacific Northwest Sports & News Cluster 0.79% 2.09x
Holistic Medicine 0.07% 2.04x
Visa & Immigration 0.11% 1.98x
Philippines News 0.21% 1.97x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male