Dstillery Audiences

COSTCO

Audience Size: 877.1 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 877.1 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.91x
Oregon Ducks Fans 2.00% 1.89x
Oregon Trip Planners 3.09% 1.86x
Santa Cruz Trip Planners 3.36% 1.82x
California Skiers and Snowboarders 3.07% 1.82x
Tahoe Skiers and Snowboarders 2.98% 1.81x
California Trip Planners 2.85% 1.77x
Montana and Idaho Trip Planners 2.47% 1.76x
San Diego Trip Planners 2.88% 1.70x
Washington Skiers and Snowboarders 2.62% 1.67x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.80% 9.81x
Gymboree 3.95% 9.35x
Abercrombie & Fitch 3.87% 9.32x
Columbia 1.16% 9.25x
Zumiez 3.43% 8.86x
Tommy Bahama 2.66% 8.83x
Chicos 4.80% 8.69x
Hollister 2.01% 8.57x
Express Outlets 0.43% 8.49x
Eddie Bauer 1.41% 8.42x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.13% 3.25x
Holistic Medicine 0.10% 3.03x
China Cluster 0.30% 2.60x
Korea Cluster 0.13% 2.55x
Malaya 0.02% 2.47x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.35x
Tahoe & Reno Tourism 0.50% 2.33x
Romanian News 0.03% 2.32x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.30x
Northern California Cluster 1.25% 2.26x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female