Dstillery Audiences

COSTCO

Audience Size: 1.1 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.18% 2.38x
Montana and Idaho Trip Planners 4.59% 2.23x
North West State Fair Visitors 5.28% 2.22x
California Trip Planners 5.03% 2.17x
Tahoe Skiers and Snowboarders 5.12% 2.15x
Santa Cruz Trip Planners 6.14% 2.13x
San Diego Trip Planners 5.21% 2.13x
California Skiers and Snowboarders 4.99% 2.09x
Western Canada Skiers and Snowboarders 2.76% 2.02x
South West State Fair Visitors 6.08% 2.01x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.86% 9.50x
REI 2.50% 8.46x
Joe's Jeans 0.32% 7.76x
Abercrombie & Fitch 1.58% 7.06x
Eddie Bauer 3.42% 6.44x
Gymboree 7.00% 6.35x
Levi Strauss 0.63% 6.09x
Tommy Bahama 2.67% 6.06x
Forever 21 5.94% 5.99x
Hollister 6.00% 5.93x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.05% 5.83x
Los Angeles Cluster 0.06% 5.53x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 4.24x
Malaya 0.03% 3.99x
Southern California Cluster 0.08% 3.62x
Memes & Comedy 0.07% 3.56x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.52x
Illinois Education 0.13% 3.51x
Chat Rooms 0.05% 3.48x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.38x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male