Dstillery Audiences

COSTCO

Audience Size: 240.2 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 240.2 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 5.27% 2.64x
Oregon Trip Planners 5.34% 2.47x
Restaurant Supply Shoppers 0.33% 2.28x
Seattle Seahawks Fans 5.27% 2.27x
Western Canada Skiers and Snowboarders 3.56% 2.26x
North West State Fair Visitors 5.74% 2.26x
Oregon Ducks Fans 3.43% 2.16x
Global Destinations Reopening Researchers 2.50% 2.14x
Washington County and Local Fair Visitors 5.14% 2.07x
Social Distancing Content Readers 2.04% 2.04x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.29% 12.18x
REI 1.43% 8.96x
Joe's Jeans 0.05% 8.58x
Abercrombie & Fitch 0.29% 6.72x
Ann Taylor 0.87% 6.27x
Hugo Boss 1.12% 5.92x
Eddie Bauer 2.07% 5.69x
Columbia 0.49% 5.67x
Forever 21 2.72% 5.64x
Club Monaco 0.26% 5.38x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.26% 7.26x
Pac 12 Sports 0.20% 4.38x
Cakes & Sweets 0.20% 4.38x
Numerology & Astrology 0.20% 4.19x
Tahoe & Reno Tourism 0.59% 3.98x
Shopping Catalogs 0.10% 3.77x
Free Online Game Players 0.07% 3.74x
Electronic Cabling 0.04% 3.71x
Fashion & Retail 0.20% 3.59x
Minnesota Community Business Cluster 0.33% 3.59x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male