Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 5.18% | 2.38x |
| Montana and Idaho Trip Planners | 4.59% | 2.23x |
| North West State Fair Visitors | 5.28% | 2.22x |
| California Trip Planners | 5.03% | 2.17x |
| Tahoe Skiers and Snowboarders | 5.12% | 2.15x |
| Santa Cruz Trip Planners | 6.14% | 2.13x |
| San Diego Trip Planners | 5.21% | 2.13x |
| California Skiers and Snowboarders | 4.99% | 2.09x |
| Western Canada Skiers and Snowboarders | 2.76% | 2.02x |
| South West State Fair Visitors | 6.08% | 2.01x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.86% | 9.50x |
| REI | 2.50% | 8.46x |
| Joe's Jeans | 0.32% | 7.76x |
| Abercrombie & Fitch | 1.58% | 7.06x |
| Eddie Bauer | 3.42% | 6.44x |
| Gymboree | 7.00% | 6.35x |
| Levi Strauss | 0.63% | 6.09x |
| Tommy Bahama | 2.67% | 6.06x |
| Forever 21 | 5.94% | 5.99x |
| Hollister | 6.00% | 5.93x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.05% | 5.83x |
| Los Angeles Cluster | 0.06% | 5.53x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 4.24x |
| Malaya | 0.03% | 3.99x |
| Southern California Cluster | 0.08% | 3.62x |
| Memes & Comedy | 0.07% | 3.56x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.52x |
| Illinois Education | 0.13% | 3.51x |
| Chat Rooms | 0.05% | 3.48x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.38x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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