Dstillery Audiences

COSTCO

Audience Size: 1.2 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.91x
Tahoe Skiers and Snowboarders 2.48% 1.86x
Oregon Trip Planners 2.43% 1.83x
California Skiers and Snowboarders 2.43% 1.80x
Montana and Idaho Trip Planners 2.13% 1.76x
Santa Cruz Trip Planners 2.65% 1.76x
San Diego Trip Planners 2.89% 1.72x
Electric Vehicle Shoppers 1.74% 1.72x
Readers of Chinese Content 1.85% 1.68x
Sale Seekers 1.74% 1.67x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.92% 10.71x
Gymboree 4.16% 9.50x
Columbia 1.64% 8.75x
Abercrombie & Fitch 4.24% 8.73x
Tommy Bahama 3.15% 8.69x
Eddie Bauer 2.06% 8.40x
Chicos 5.69% 8.29x
REI 2.64% 7.97x
Hollister 3.32% 7.76x
Uniqlo 1.47% 7.67x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.15% 4.04x
Los Angeles Cluster 0.10% 3.51x
Central California Cluster 0.68% 2.39x
Holistic Medicine 0.09% 2.31x
Survival Guides 0.04% 2.28x
Credit Unions & Consumer Protection 0.03% 2.27x
China Cluster 0.27% 2.26x
South Carolina Travel 0.04% 2.24x
Tahoe & Reno Tourism 0.44% 2.22x
Mining & Natural Resources 0.02% 2.22x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male