Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Costco Deal Blog Readers.
| Interest | Composition | Index |
| Costco Deal Blog Readers | 2.25% | 2.86x |
| Oregon Trip Planners | 4.40% | 2.58x |
| Washington Skiers and Snowboarders | 4.56% | 2.56x |
| North West State Fair Visitors | 5.75% | 2.40x |
| Western Canada Skiers and Snowboarders | 3.06% | 2.32x |
| Seattle Seahawks Fans | 4.49% | 2.18x |
| Food Bank Researchers | 1.19% | 2.16x |
| Seattle Trip Planners | 5.07% | 2.15x |
| Oregon Ducks Fans | 2.02% | 2.13x |
| Montana and Idaho Trip Planners | 3.49% | 2.13x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.01% | 5.60x |
| REI | 2.70% | 4.75x |
| Joe's Jeans | 0.18% | 4.13x |
| Abercrombie & Fitch | 0.80% | 3.84x |
| Johnston and Murphy | 0.02% | 3.81x |
| Uniqlo | 0.89% | 3.58x |
| Patagonia | 0.71% | 3.58x |
| Columbia | 1.15% | 3.57x |
| Hugo Boss | 2.41% | 3.38x |
| Lululemon | 4.40% | 3.35x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.09% | 5.80x |
| Korea Cluster | 0.31% | 5.21x |
| Tahoe & Reno Tourism | 0.50% | 4.80x |
| Malaya | 0.04% | 4.14x |
| Pacific Northwest Sports & News Cluster | 0.84% | 4.00x |
| India Cluster | 0.41% | 3.78x |
| Electronic Cabling | 0.04% | 3.71x |
| China Cluster | 0.22% | 3.70x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.62x |
| Pacific Northwest Information Research Cluster | 3.16% | 3.58x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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