Dstillery Audiences

COSTCO

Audience Size: 1.1 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Costco Deal Blog Readers.

Interest Composition Index
Costco Deal Blog Readers 2.25% 2.86x
Oregon Trip Planners 4.40% 2.58x
Washington Skiers and Snowboarders 4.56% 2.56x
North West State Fair Visitors 5.75% 2.40x
Western Canada Skiers and Snowboarders 3.06% 2.32x
Seattle Seahawks Fans 4.49% 2.18x
Food Bank Researchers 1.19% 2.16x
Seattle Trip Planners 5.07% 2.15x
Oregon Ducks Fans 2.02% 2.13x
Montana and Idaho Trip Planners 3.49% 2.13x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.01% 5.60x
REI 2.70% 4.75x
Joe's Jeans 0.18% 4.13x
Abercrombie & Fitch 0.80% 3.84x
Johnston and Murphy 0.02% 3.81x
Uniqlo 0.89% 3.58x
Patagonia 0.71% 3.58x
Columbia 1.15% 3.57x
Hugo Boss 2.41% 3.38x
Lululemon 4.40% 3.35x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.09% 5.80x
Korea Cluster 0.31% 5.21x
Tahoe & Reno Tourism 0.50% 4.80x
Malaya 0.04% 4.14x
Pacific Northwest Sports & News Cluster 0.84% 4.00x
India Cluster 0.41% 3.78x
Electronic Cabling 0.04% 3.71x
China Cluster 0.22% 3.70x
France Online Music & Quiz Content Cluster 0.03% 3.62x
Pacific Northwest Information Research Cluster 3.16% 3.58x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male