Dstillery Audiences

COSTCO

Audience Size: 560.9 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 560.9 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 5.82% 2.32x
Oregon Trip Planners 3.87% 2.02x
Western Canada Skiers and Snowboarders 2.89% 2.01x
Costco Deal Blog Readers 1.34% 1.98x
Big Box Store Jewelry Sale Shoppers 0.12% 1.97x
Seattle Seahawks Fans 4.31% 1.94x
Montana and Idaho Trip Planners 3.38% 1.90x
Washington Skiers and Snowboarders 3.46% 1.88x
Gonzaga Bulldogs Fans 2.89% 1.85x
Subaru Vehicle Shoppers 1.75% 1.82x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.72% 9.17x
REI 2.25% 7.68x
Abercrombie & Fitch 0.60% 6.45x
Columbia 0.87% 6.01x
Free People 1.91% 5.46x
Ann Taylor 1.36% 5.39x
Lululemon 3.35% 5.35x
Hugo Boss 1.87% 5.31x
Uniqlo 0.61% 5.26x
Joe's Jeans 0.10% 5.17x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.06% 5.58x
English as a Second Language 0.05% 5.11x
Comedy Content 0.07% 4.32x
Alberta Canada Cluster 0.45% 4.16x
Electronic Cabling 0.04% 3.71x
Aid Groups 0.08% 3.39x
Personal Finance Researchers 0.09% 3.32x
Korea Cluster 0.16% 3.24x
Cars, Travel & Food 0.02% 3.21x
French News & Gossip Cluster 0.05% 3.20x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male