Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 187.8 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 3.40% | 3.03x |
| Winter Sports Destination Seekers | 0.98% | 2.97x |
| Costco Deal Blog Readers | 0.71% | 2.86x |
| North West State Fair Visitors | 6.52% | 2.57x |
| New Years Eve Party Ticket Purchasers | 1.79% | 2.53x |
| Wellness Enthusiasts | 0.27% | 2.51x |
| Commercial Contractors & Designers | 0.98% | 2.49x |
| Oregon Ducks Fans | 2.41% | 2.44x |
| Santa Monica Trip Planners | 2.06% | 2.30x |
| Oregon Trip Planners | 5.45% | 2.30x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.90% | 10.45x |
| REI | 0.74% | 8.53x |
| Tommy Bahama | 0.98% | 8.52x |
| Hugo Boss | 0.88% | 8.07x |
| Calvin Klein | 0.23% | 8.02x |
| The North Face | 0.48% | 8.02x |
| Lorna Jane | 0.24% | 7.87x |
| White House Black Market | 2.29% | 7.80x |
| Abercrombie & Fitch | 0.63% | 7.71x |
| Hollister | 1.38% | 7.49x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.26% | 5.72x |
| Korea Cluster | 0.25% | 5.17x |
| New England & Ivy League Sports | 0.10% | 5.16x |
| Central California Cluster | 0.27% | 5.14x |
| Science Education & Resources | 0.27% | 4.29x |
| Electronic Cabling | 0.04% | 3.71x |
| Book Publishers | 0.04% | 3.64x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.18% | 3.38x |
| Pacific Northwest Information Research Cluster | 3.31% | 3.35x |
| Tiny & Modular Home Researchers | 0.27% | 3.25x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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