Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 240.2 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 5.27% | 2.64x |
| Oregon Trip Planners | 5.34% | 2.47x |
| Restaurant Supply Shoppers | 0.33% | 2.28x |
| Seattle Seahawks Fans | 5.27% | 2.27x |
| Western Canada Skiers and Snowboarders | 3.56% | 2.26x |
| North West State Fair Visitors | 5.74% | 2.26x |
| Oregon Ducks Fans | 3.43% | 2.16x |
| Global Destinations Reopening Researchers | 2.50% | 2.14x |
| Washington County and Local Fair Visitors | 5.14% | 2.07x |
| Social Distancing Content Readers | 2.04% | 2.04x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.29% | 12.18x |
| REI | 1.43% | 8.96x |
| Joe's Jeans | 0.05% | 8.58x |
| Abercrombie & Fitch | 0.29% | 6.72x |
| Ann Taylor | 0.87% | 6.27x |
| Hugo Boss | 1.12% | 5.92x |
| Eddie Bauer | 2.07% | 5.69x |
| Columbia | 0.49% | 5.67x |
| Forever 21 | 2.72% | 5.64x |
| Club Monaco | 0.26% | 5.38x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.26% | 7.26x |
| Pac 12 Sports | 0.20% | 4.38x |
| Cakes & Sweets | 0.20% | 4.38x |
| Numerology & Astrology | 0.20% | 4.19x |
| Tahoe & Reno Tourism | 0.59% | 3.98x |
| Shopping Catalogs | 0.10% | 3.77x |
| Free Online Game Players | 0.07% | 3.74x |
| Electronic Cabling | 0.04% | 3.71x |
| Fashion & Retail | 0.20% | 3.59x |
| Minnesota Community Business Cluster | 0.33% | 3.59x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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