Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 674.7 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.06% | 4.63x |
| Washington Skiers and Snowboarders | 5.37% | 2.60x |
| North West State Fair Visitors | 6.57% | 2.58x |
| Oregon Trip Planners | 5.81% | 2.54x |
| Seattle Seahawks Fans | 6.07% | 2.48x |
| Food Bank Researchers | 1.80% | 2.44x |
| Phoenix Trip Planners | 4.74% | 2.44x |
| Western Canada Skiers and Snowboarders | 2.96% | 2.38x |
| Small Business Administration Cares Act Researchers | 0.06% | 2.35x |
| Financially Aware (COVID-19 related) | 0.06% | 2.31x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.45% | 10.71x |
| REI | 1.65% | 8.81x |
| Abercrombie & Fitch | 0.49% | 7.65x |
| Eddie Bauer | 2.11% | 6.65x |
| Columbia | 0.68% | 6.31x |
| Gymboree | 3.86% | 5.97x |
| Chicos | 4.36% | 5.87x |
| White House Black Market | 4.74% | 5.70x |
| Forever 21 | 3.34% | 5.62x |
| Zumiez | 5.26% | 5.60x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.13% | 7.56x |
| Russia Cluster | 0.08% | 5.18x |
| Korea Cluster | 0.19% | 4.55x |
| Food Cluster | 0.23% | 4.32x |
| Organic Beauty & Skincare Products | 0.19% | 3.77x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.77x |
| Pacific Northwest Sports & News Cluster | 1.97% | 3.67x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.67x |
| Concert Posters | 0.04% | 3.46x |
| Law School Research Cluster | 0.03% | 3.44x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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