Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 560.9 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 5.82% | 2.32x |
| Oregon Trip Planners | 3.87% | 2.02x |
| Western Canada Skiers and Snowboarders | 2.89% | 2.01x |
| Costco Deal Blog Readers | 1.34% | 1.98x |
| Big Box Store Jewelry Sale Shoppers | 0.12% | 1.97x |
| Seattle Seahawks Fans | 4.31% | 1.94x |
| Montana and Idaho Trip Planners | 3.38% | 1.90x |
| Washington Skiers and Snowboarders | 3.46% | 1.88x |
| Gonzaga Bulldogs Fans | 2.89% | 1.85x |
| Subaru Vehicle Shoppers | 1.75% | 1.82x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.72% | 9.17x |
| REI | 2.25% | 7.68x |
| Abercrombie & Fitch | 0.60% | 6.45x |
| Columbia | 0.87% | 6.01x |
| Free People | 1.91% | 5.46x |
| Ann Taylor | 1.36% | 5.39x |
| Lululemon | 3.35% | 5.35x |
| Hugo Boss | 1.87% | 5.31x |
| Uniqlo | 0.61% | 5.26x |
| Joe's Jeans | 0.10% | 5.17x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.06% | 5.58x |
| English as a Second Language | 0.05% | 5.11x |
| Comedy Content | 0.07% | 4.32x |
| Alberta Canada Cluster | 0.45% | 4.16x |
| Electronic Cabling | 0.04% | 3.71x |
| Aid Groups | 0.08% | 3.39x |
| Personal Finance Researchers | 0.09% | 3.32x |
| Korea Cluster | 0.16% | 3.24x |
| Cars, Travel & Food | 0.02% | 3.21x |
| French News & Gossip Cluster | 0.05% | 3.20x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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