Dstillery Audiences

COSTCO

Audience Size: 1.2 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.30% 2.30x
Tahoe Skiers and Snowboarders 4.95% 2.18x
Oregon Trip Planners 4.52% 2.17x
California Trip Planners 4.98% 2.13x
North West State Fair Visitors 4.87% 2.10x
South West State Fair Visitors 5.48% 2.08x
Montana and Idaho Trip Planners 4.31% 2.08x
San Diego Trip Planners 4.78% 2.03x
California Skiers and Snowboarders 4.80% 2.02x
Washington Skiers and Snowboarders 4.47% 1.92x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.99% 9.23x
REI 2.59% 8.38x
Joe's Jeans 0.37% 7.63x
Abercrombie & Fitch 2.34% 6.62x
Gymboree 7.48% 6.26x
Eddie Bauer 3.53% 6.24x
Levi Strauss 1.24% 6.08x
Tommy Bahama 3.11% 6.07x
Columbia 1.57% 6.01x
Forever 21 6.40% 5.95x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Malaya.

Content Affinity Composition Index
Malaya 0.03% 3.83x
Korea Cluster 0.23% 3.09x
Russia Cluster 0.11% 2.91x
Central California Cluster 1.18% 2.82x
India Cluster 0.28% 2.82x
Visa & Immigration 0.12% 2.77x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 2.73x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 2.62x
Tahoe & Reno Tourism 0.56% 2.60x
Pacific Northwest Sports & News Cluster 1.18% 2.59x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male