Dstillery Audiences

COSTCO

Audience Size: 1.2 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.95% 2.23x
Oregon Trip Planners 2.50% 1.99x
Electric Vehicle Shoppers 2.28% 1.98x
Countdown to the Beach Travelers 0.02% 1.91x
Tahoe Skiers and Snowboarders 2.40% 1.90x
California Skiers and Snowboarders 2.33% 1.89x
Tesla Enthusiasts 2.17% 1.80x
Oregon Ducks Fans 1.67% 1.74x
Mobile Phone Purchase Intenders 2.64% 1.74x
Mobile Phone Comparison Shoppers 2.35% 1.73x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.78% 9.83x
Gymboree 4.31% 7.87x
Columbia 1.71% 7.79x
REI 2.44% 7.69x
Tommy Bahama 2.98% 7.57x
Eddie Bauer 2.38% 7.55x
Abercrombie & Fitch 4.24% 7.31x
Hollister 3.65% 7.07x
Chicos 5.60% 6.95x
Zumiez 6.16% 6.70x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.02% 9.48x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.34x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.24x
Environmental Conservation 0.01% 5.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.56x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.50x
Survey Websites 0.02% 3.50x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.07x
Central California Cluster 1.00% 2.79x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male