Dstillery Audiences

COSTCO

Audience Size: 1.3 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 4.63% 1.93x
Countdown to the Beach Travelers 0.02% 1.91x
Santa Cruz Trip Planners 4.48% 1.84x
Oregon Trip Planners 4.20% 1.80x
North West State Fair Visitors 4.26% 1.78x
Montana and Idaho Trip Planners 4.17% 1.77x
California Skiers and Snowboarders 3.93% 1.70x
San Diego Trip Planners 4.47% 1.68x
Tahoe Skiers and Snowboarders 4.17% 1.68x
Oregon County and Local Fair Visitors 3.74% 1.66x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.69% 9.18x
REI 2.30% 7.53x
Columbia 1.72% 6.61x
Gymboree 5.18% 6.55x
Tommy Bahama 3.05% 6.44x
Eddie Bauer 2.73% 6.40x
Abercrombie & Fitch 3.75% 5.97x
Hollister 4.37% 5.96x
Chicos 5.60% 5.94x
Zumiez 7.23% 5.89x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.02% 9.48x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.34x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.24x
Environmental Conservation 0.01% 5.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.87x
Romanian News 0.04% 2.98x
Southern California Cluster 0.17% 2.80x
Arts & Crafts 0.12% 2.80x
Content Streamers & Downloaders 0.01% 2.57x
Vietnam Cluster 0.08% 2.54x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male