Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 431.5 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 5.33% | 2.58x |
| Oregon Trip Planners | 5.57% | 2.52x |
| Seattle Seahawks Fans | 5.57% | 2.37x |
| North West State Fair Visitors | 5.92% | 2.32x |
| Social Distancing Content Readers | 2.75% | 2.30x |
| Western Canada Skiers and Snowboarders | 3.43% | 2.27x |
| Oregon Ducks Fans | 3.95% | 2.22x |
| Personal Stock Portfolio Managers | 3.27% | 2.13x |
| Seattle Trip Planners | 5.29% | 2.11x |
| Phoenix Trip Planners | 4.38% | 2.10x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.19% | 9.75x |
| REI | 1.41% | 8.85x |
| Joe's Jeans | 0.03% | 7.03x |
| Abercrombie & Fitch | 0.27% | 6.97x |
| The North Face | 0.59% | 6.77x |
| Topshop | 0.03% | 6.59x |
| Calvin Klein | 0.07% | 6.27x |
| Patagonia | 0.34% | 6.21x |
| Eddie Bauer | 1.38% | 5.86x |
| Free People | 0.75% | 5.85x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.13% | 8.23x |
| India Cluster | 0.61% | 5.59x |
| Southern California Tourism | 0.10% | 5.07x |
| Electrical Engineering | 0.20% | 4.48x |
| Human Resources & Employee Management | 0.07% | 4.37x |
| Job Interview Process | 0.07% | 4.37x |
| Pacific Northwest Sports & News Cluster | 2.19% | 4.30x |
| Data Centers | 0.20% | 3.74x |
| China Cluster | 0.20% | 3.67x |
| Motorcycle Racing Researchers | 0.22% | 3.65x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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