Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 4.63% | 1.93x |
| Countdown to the Beach Travelers | 0.02% | 1.91x |
| Santa Cruz Trip Planners | 4.48% | 1.84x |
| Oregon Trip Planners | 4.20% | 1.80x |
| North West State Fair Visitors | 4.26% | 1.78x |
| Montana and Idaho Trip Planners | 4.17% | 1.77x |
| California Skiers and Snowboarders | 3.93% | 1.70x |
| San Diego Trip Planners | 4.47% | 1.68x |
| Tahoe Skiers and Snowboarders | 4.17% | 1.68x |
| Oregon County and Local Fair Visitors | 3.74% | 1.66x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.69% | 9.18x |
| REI | 2.30% | 7.53x |
| Columbia | 1.72% | 6.61x |
| Gymboree | 5.18% | 6.55x |
| Tommy Bahama | 3.05% | 6.44x |
| Eddie Bauer | 2.73% | 6.40x |
| Abercrombie & Fitch | 3.75% | 5.97x |
| Hollister | 4.37% | 5.96x |
| Chicos | 5.60% | 5.94x |
| Zumiez | 7.23% | 5.89x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 9.48x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.34x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.24x |
| Environmental Conservation | 0.01% | 5.79x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.87x |
| Romanian News | 0.04% | 2.98x |
| Southern California Cluster | 0.17% | 2.80x |
| Arts & Crafts | 0.12% | 2.80x |
| Content Streamers & Downloaders | 0.01% | 2.57x |
| Vietnam Cluster | 0.08% | 2.54x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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