Dstillery Audiences

COSTCO

Audience Size: 324.6 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 324.6 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.22% 2.70x
North West State Fair Visitors 6.29% 2.61x
Social Distancing Content Readers 2.29% 2.39x
Western Canada Skiers and Snowboarders 3.61% 2.33x
Oregon Ducks Fans 3.41% 2.30x
Montana and Idaho Trip Planners 4.30% 2.23x
Costco Deal Blog Readers 2.81% 2.22x
Seattle Seahawks Fans 4.77% 2.20x
Washington Skiers and Snowboarders 4.38% 2.11x
Washington County and Local Fair Visitors 4.80% 2.09x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.31% 12.51x
REI 1.65% 9.12x
Joe's Jeans 0.06% 8.69x
Abercrombie & Fitch 0.36% 7.34x
Ann Taylor 0.86% 6.55x
The North Face 0.88% 6.51x
Patagonia 0.42% 6.46x
Eddie Bauer 2.30% 6.27x
Calvin Klein 0.11% 6.26x
Columbia 0.60% 6.03x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.44% 4.35x
Canada Shopping - Lifestyle and Mommy Blogs 0.05% 3.92x
Arts & Crafts 0.05% 3.91x
Arabic News 0.10% 3.88x
Shopping Catalogs 0.10% 3.76x
Vietnam Cluster 0.05% 3.76x
Free Online Game Players 0.07% 3.74x
Electronic Cabling 0.04% 3.71x
Korea Cluster 0.15% 3.69x
K-Pop 0.42% 3.57x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male