Dstillery Audiences

COSTCO

Audience Size: 431.5 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 431.5 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 5.33% 2.58x
Oregon Trip Planners 5.57% 2.52x
Seattle Seahawks Fans 5.57% 2.37x
North West State Fair Visitors 5.92% 2.32x
Social Distancing Content Readers 2.75% 2.30x
Western Canada Skiers and Snowboarders 3.43% 2.27x
Oregon Ducks Fans 3.95% 2.22x
Personal Stock Portfolio Managers 3.27% 2.13x
Seattle Trip Planners 5.29% 2.11x
Phoenix Trip Planners 4.38% 2.10x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.19% 9.75x
REI 1.41% 8.85x
Joe's Jeans 0.03% 7.03x
Abercrombie & Fitch 0.27% 6.97x
The North Face 0.59% 6.77x
Topshop 0.03% 6.59x
Calvin Klein 0.07% 6.27x
Patagonia 0.34% 6.21x
Eddie Bauer 1.38% 5.86x
Free People 0.75% 5.85x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.13% 8.23x
India Cluster 0.61% 5.59x
Southern California Tourism 0.10% 5.07x
Electrical Engineering 0.20% 4.48x
Human Resources & Employee Management 0.07% 4.37x
Job Interview Process 0.07% 4.37x
Pacific Northwest Sports & News Cluster 2.19% 4.30x
Data Centers 0.20% 3.74x
China Cluster 0.20% 3.67x
Motorcycle Racing Researchers 0.22% 3.65x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male