Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 950.4 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 6.33% | 2.83x |
| Social Distancing Content Readers | 1.56% | 2.73x |
| Seattle Seahawks Fans | 5.30% | 2.56x |
| Oregon Trip Planners | 4.94% | 2.54x |
| Washington County and Local Fair Visitors | 5.26% | 2.40x |
| Seattle Trip Planners | 5.09% | 2.38x |
| Washington Skiers and Snowboarders | 4.66% | 2.37x |
| Montana and Idaho Trip Planners | 4.52% | 2.35x |
| Oregon Ducks Fans | 3.57% | 2.25x |
| Phoenix Trip Planners | 3.93% | 2.20x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.72% | 10.49x |
| REI | 2.24% | 8.87x |
| Abercrombie & Fitch | 0.82% | 8.79x |
| Joe's Jeans | 0.25% | 8.37x |
| Eddie Bauer | 3.16% | 6.92x |
| Gymboree | 6.35% | 6.70x |
| Levi Strauss | 0.04% | 6.52x |
| Zumiez | 8.54% | 6.26x |
| Columbia | 1.11% | 6.23x |
| Hollister | 5.46% | 6.21x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.42% | 5.45x |
| Visa & Immigration | 0.11% | 4.49x |
| Mexico Travel | 0.06% | 4.22x |
| Paper & Packaging | 0.04% | 3.78x |
| Costumes | 0.08% | 3.66x |
| Pacific Northwest Sports & News Cluster | 1.84% | 3.59x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 3.46x |
| Law School Research Cluster | 0.03% | 3.44x |
| Pacific Northwest Information Research Cluster | 4.90% | 3.42x |
| Humor & Entertainment | 0.11% | 3.41x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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