Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 435.7 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.67% | 2.05x |
| Oregon Trip Planners | 2.26% | 1.80x |
| Tahoe Skiers and Snowboarders | 2.19% | 1.72x |
| California Skiers and Snowboarders | 2.46% | 1.70x |
| Readers of Chinese Content | 1.99% | 1.68x |
| Washington Skiers and Snowboarders | 2.07% | 1.64x |
| Oregon Ducks Fans | 1.34% | 1.61x |
| Los Angeles Mass Transit Commuters | 2.15% | 1.55x |
| California Trip Planners | 2.10% | 1.54x |
| Mobile Phone Purchase Intenders | 1.93% | 1.52x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.38% | 12.37x |
| Abercrombie & Fitch | 1.39% | 11.13x |
| Saint Laurent Paris | 0.53% | 9.84x |
| Hollister | 1.14% | 9.70x |
| Madewell | 0.83% | 9.39x |
| Uniqlo | 0.69% | 9.37x |
| Columbia | 0.66% | 9.27x |
| Zumiez | 2.03% | 9.14x |
| Forever 21 | 2.38% | 8.96x |
| Gymboree | 2.83% | 8.71x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.15% | 3.41x |
| China Cluster | 0.31% | 2.68x |
| Southern California Cluster | 0.20% | 2.31x |
| Pacific Northwest Information Research Cluster | 1.03% | 2.14x |
| San Francisco Bay Area Cluster | 1.87% | 2.14x |
| San Francisco Tourism | 0.22% | 2.10x |
| Pacific Northwest Sports & News Cluster | 0.79% | 2.09x |
| Holistic Medicine | 0.07% | 2.04x |
| Visa & Immigration | 0.11% | 1.98x |
| Philippines News | 0.21% | 1.97x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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