Dstillery Audiences

COSTCO

Audience Size: 1.2 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.21% 2.27x
North West State Fair Visitors 5.47% 2.22x
Oregon Trip Planners 4.69% 2.20x
Tahoe Skiers and Snowboarders 4.72% 2.15x
South West State Fair Visitors 5.48% 2.11x
Montana and Idaho Trip Planners 4.45% 2.06x
California Skiers and Snowboarders 4.17% 2.05x
San Diego Trip Planners 4.82% 2.03x
California Trip Planners 4.09% 2.00x
Washington Skiers and Snowboarders 4.48% 1.92x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.87% 8.89x
REI 2.47% 8.11x
Joe's Jeans 0.35% 7.23x
Gymboree 6.86% 6.19x
Abercrombie & Fitch 2.95% 6.15x
Columbia 1.69% 6.14x
Eddie Bauer 3.27% 6.05x
Levi Strauss 1.62% 5.98x
Tommy Bahama 3.29% 5.97x
Hollister 5.54% 5.85x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Malaya.

Content Affinity Composition Index
Malaya 0.03% 3.46x
Korea Cluster 0.23% 3.36x
Central California Cluster 1.36% 3.04x
Holistic Medicine 0.08% 3.00x
Bulgaria Cluster 0.02% 2.88x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.88x
Pacific Northwest Sports & News Cluster 1.31% 2.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.80x
China Cluster 0.40% 2.78x
Poland Cluster 0.14% 2.71x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male