Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.91x |
| Santa Cruz Trip Planners | 4.38% | 1.82x |
| South West State Fair Visitors | 4.45% | 1.71x |
| California Trip Planners | 3.94% | 1.66x |
| Tahoe Skiers and Snowboarders | 3.85% | 1.62x |
| Mobile Phone Purchase Intenders | 4.32% | 1.60x |
| Oregon Trip Planners | 3.63% | 1.57x |
| Los Angeles Mass Transit Commuters | 4.01% | 1.55x |
| San Diego Trip Planners | 3.94% | 1.54x |
| California Skiers and Snowboarders | 3.45% | 1.53x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.77% | 9.08x |
| REI | 2.45% | 7.93x |
| Gymboree | 5.80% | 6.43x |
| Columbia | 1.74% | 6.39x |
| Abercrombie & Fitch | 3.59% | 6.29x |
| Eddie Bauer | 2.95% | 6.29x |
| Tommy Bahama | 3.24% | 6.27x |
| Levi Strauss | 1.89% | 5.94x |
| Forever 21 | 5.70% | 5.93x |
| Hollister | 4.79% | 5.91x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.04% | 3.28x |
| Beach & Intimate Wear | 0.11% | 3.16x |
| Alternative Streaming Services | 0.04% | 2.90x |
| Russia Cluster | 0.11% | 2.57x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 2.54x |
| Bags & Luggage | 0.33% | 2.53x |
| Consumer Rewards | 0.04% | 2.52x |
| Tattoos & Costumes | 0.04% | 2.51x |
| Foreign Language Education | 0.20% | 2.50x |
| Northern California Cluster | 1.86% | 2.49x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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