Dstillery Audiences

COSTCO

Audience Size: 472.7 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 472.7 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 5.95% 2.78x
North West State Fair Visitors 7.19% 2.71x
Oregon Trip Planners 5.40% 2.49x
Western Canada Skiers and Snowboarders 4.10% 2.39x
Seattle Seahawks Fans 5.34% 2.38x
Washington County and Local Fair Visitors 6.17% 2.33x
Costco Deal Blog Readers 3.19% 2.33x
Food Bank Researchers 1.79% 2.32x
Seattle Trip Planners 5.83% 2.27x
Montana and Idaho Trip Planners 4.86% 2.22x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is REI.

Location Composition Index
REI 0.92% 6.68x
Lorna Jane 0.20% 5.29x
Abercrombie & Fitch 0.19% 4.60x
Eddie Bauer 1.15% 4.03x
Calvin Klein 0.07% 3.98x
Columbia 0.32% 3.92x
Ann Taylor 0.43% 3.85x
Uniqlo 0.23% 3.79x
Hugo Boss 0.63% 3.71x
LL Bean 0.20% 3.65x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.46% 7.22x
Toys Shopping 0.12% 6.64x
Business News & Information Readers 0.08% 5.48x
Natural Diet & Supplement Researchers 0.08% 5.42x
Healthcare Jobs 0.06% 4.82x
Pacific Northwest Sports & News Cluster 1.67% 4.74x
Malaya 0.06% 4.70x
Korea Cluster 0.28% 4.19x
India Cluster 0.42% 3.98x
French News & Gossip Cluster 0.10% 3.87x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male