Dstillery Audiences

COSTCO

Audience Size: 674.7 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 674.7 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.06% 4.63x
Washington Skiers and Snowboarders 5.37% 2.60x
North West State Fair Visitors 6.57% 2.58x
Oregon Trip Planners 5.81% 2.54x
Seattle Seahawks Fans 6.07% 2.48x
Food Bank Researchers 1.80% 2.44x
Phoenix Trip Planners 4.74% 2.44x
Western Canada Skiers and Snowboarders 2.96% 2.38x
Small Business Administration Cares Act Researchers 0.06% 2.35x
Financially Aware (COVID-19 related) 0.06% 2.31x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.45% 10.71x
REI 1.65% 8.81x
Abercrombie & Fitch 0.49% 7.65x
Eddie Bauer 2.11% 6.65x
Columbia 0.68% 6.31x
Gymboree 3.86% 5.97x
Chicos 4.36% 5.87x
White House Black Market 4.74% 5.70x
Forever 21 3.34% 5.62x
Zumiez 5.26% 5.60x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.13% 7.56x
Russia Cluster 0.08% 5.18x
Korea Cluster 0.19% 4.55x
Food Cluster 0.23% 4.32x
Organic Beauty & Skincare Products 0.19% 3.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.77x
Pacific Northwest Sports & News Cluster 1.97% 3.67x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.67x
Concert Posters 0.04% 3.46x
Law School Research Cluster 0.03% 3.44x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male