Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.91x |
| Tahoe Skiers and Snowboarders | 2.48% | 1.86x |
| Oregon Trip Planners | 2.43% | 1.83x |
| California Skiers and Snowboarders | 2.43% | 1.80x |
| Montana and Idaho Trip Planners | 2.13% | 1.76x |
| Santa Cruz Trip Planners | 2.65% | 1.76x |
| San Diego Trip Planners | 2.89% | 1.72x |
| Electric Vehicle Shoppers | 1.74% | 1.72x |
| Readers of Chinese Content | 1.85% | 1.68x |
| Sale Seekers | 1.74% | 1.67x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.92% | 10.71x |
| Gymboree | 4.16% | 9.50x |
| Columbia | 1.64% | 8.75x |
| Abercrombie & Fitch | 4.24% | 8.73x |
| Tommy Bahama | 3.15% | 8.69x |
| Eddie Bauer | 2.06% | 8.40x |
| Chicos | 5.69% | 8.29x |
| REI | 2.64% | 7.97x |
| Hollister | 3.32% | 7.76x |
| Uniqlo | 1.47% | 7.67x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.15% | 4.04x |
| Los Angeles Cluster | 0.10% | 3.51x |
| Central California Cluster | 0.68% | 2.39x |
| Holistic Medicine | 0.09% | 2.31x |
| Survival Guides | 0.04% | 2.28x |
| Credit Unions & Consumer Protection | 0.03% | 2.27x |
| China Cluster | 0.27% | 2.26x |
| South Carolina Travel | 0.04% | 2.24x |
| Tahoe & Reno Tourism | 0.44% | 2.22x |
| Mining & Natural Resources | 0.02% | 2.22x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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