Dstillery Audiences

COSTCO

Audience Size: 950.4 Thousand Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 950.4 thousand unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 6.33% 2.83x
Social Distancing Content Readers 1.56% 2.73x
Seattle Seahawks Fans 5.30% 2.56x
Oregon Trip Planners 4.94% 2.54x
Washington County and Local Fair Visitors 5.26% 2.40x
Seattle Trip Planners 5.09% 2.38x
Washington Skiers and Snowboarders 4.66% 2.37x
Montana and Idaho Trip Planners 4.52% 2.35x
Oregon Ducks Fans 3.57% 2.25x
Phoenix Trip Planners 3.93% 2.20x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.72% 10.49x
REI 2.24% 8.87x
Abercrombie & Fitch 0.82% 8.79x
Joe's Jeans 0.25% 8.37x
Eddie Bauer 3.16% 6.92x
Gymboree 6.35% 6.70x
Levi Strauss 0.04% 6.52x
Zumiez 8.54% 6.26x
Columbia 1.11% 6.23x
Hollister 5.46% 6.21x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.42% 5.45x
Visa & Immigration 0.11% 4.49x
Mexico Travel 0.06% 4.22x
Paper & Packaging 0.04% 3.78x
Costumes 0.08% 3.66x
Pacific Northwest Sports & News Cluster 1.84% 3.59x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 3.46x
Law School Research Cluster 0.03% 3.44x
Pacific Northwest Information Research Cluster 4.90% 3.42x
Humor & Entertainment 0.11% 3.41x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male