Explore the Costco Audience
Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 236.9 thousand unique devices whose actions qualify for the Costco audience.
INTERESTS
The Costco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Costco audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.16% | 3.43x |
| Seattle Trip Planners | 3.01% | 2.68x |
| Costco Deal Blog Readers | 1.08% | 2.52x |
| Food Bank Researchers | 1.43% | 2.41x |
| Men's Clothing Shoppers | 1.04% | 2.40x |
| Oregon Trip Planners | 3.87% | 2.36x |
| North West State Fair Visitors | 5.99% | 2.36x |
| Charitable Organization Supporters | 1.68% | 2.32x |
| Instantpot Enthusiasts | 1.40% | 2.19x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.07% | 2.17x |
Composition Percentage:
The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
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APPAREL RETAILERS
The Costco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.30% | 9.50x |
| REI | 0.73% | 7.53x |
| Eddie Bauer | 1.24% | 6.46x |
| Joe's Jeans | 0.04% | 6.20x |
| Banana Republic | 2.29% | 6.16x |
| Madewell | 0.80% | 5.98x |
| Abercrombie & Fitch | 0.41% | 5.88x |
| White House Black Market | 2.61% | 5.78x |
| Ann Taylor | 0.54% | 5.77x |
| Forever 21 | 1.68% | 5.74x |
Composition Percentage:
The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Costco audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 0.18% | 5.10x |
| Calendar & Holidays | 0.22% | 4.44x |
| Pacific Northwest Sports & News Cluster | 0.54% | 3.90x |
| Electronic Cabling | 0.04% | 3.71x |
| Korea Cluster | 0.18% | 3.58x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.18% | 3.43x |
| Law School | 0.08% | 3.40x |
| Cars, Travel & Food | 0.02% | 3.21x |
| Utah Cluster | 1.08% | 3.13x |
| Pacific Northwest Information Research Cluster | 2.54% | 3.09x |
Composition Percentage:
The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
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DEMOGRAPHICS
The Costco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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