Dstillery Audiences

COSTCO

Audience Size: 1.2 Million Devices

Explore the Costco Audience

Below you'll find more information about the Costco audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Costco audience.

Dstillery Crafted Audiences

INTERESTS

The Costco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.91x
Santa Cruz Trip Planners 4.38% 1.82x
South West State Fair Visitors 4.45% 1.71x
California Trip Planners 3.94% 1.66x
Tahoe Skiers and Snowboarders 3.85% 1.62x
Mobile Phone Purchase Intenders 4.32% 1.60x
Oregon Trip Planners 3.63% 1.57x
Los Angeles Mass Transit Commuters 4.01% 1.55x
San Diego Trip Planners 3.94% 1.54x
California Skiers and Snowboarders 3.45% 1.53x
Composition Percentage: The overlap percentage between the Costco audience and the Interest attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.77% 9.08x
REI 2.45% 7.93x
Gymboree 5.80% 6.43x
Columbia 1.74% 6.39x
Abercrombie & Fitch 3.59% 6.29x
Eddie Bauer 2.95% 6.29x
Tommy Bahama 3.24% 6.27x
Levi Strauss 1.89% 5.94x
Forever 21 5.70% 5.93x
Hollister 4.79% 5.91x
Composition Percentage: The overlap percentage between the Costco audience and the Location attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.04% 3.28x
Beach & Intimate Wear 0.11% 3.16x
Alternative Streaming Services 0.04% 2.90x
Russia Cluster 0.11% 2.57x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 2.54x
Bags & Luggage 0.33% 2.53x
Consumer Rewards 0.04% 2.52x
Tattoos & Costumes 0.04% 2.51x
Foreign Language Education 0.20% 2.50x
Northern California Cluster 1.86% 2.49x
Composition Percentage: The overlap percentage between the Costco audience and the Content Affinity attribute.
Index: A comparison of the Costco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male