Explore the Courtyard Audience
Below you'll find more information about the Courtyard audience, broken down in different categories based on their digital and physical behaviors. These are 216 thousand unique devices whose actions qualify for the Courtyard audience.
INTERESTS
The Courtyard audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Courtyard audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.36% | 3.49x |
| Verizon Wireless Customers | 0.15% | 3.08x |
| College Athletic Scholarships Researchers | 5.15% | 1.96x |
| Professional Lacrosse Fans | 5.88% | 1.93x |
| Post COVID-19 Restaurant Reopening Researchers | 1.57% | 1.88x |
| Office Reopening Researchers | 2.13% | 1.88x |
| Telemedicine Content Readers | 1.45% | 1.88x |
| Ivy League College Researchers | 2.01% | 1.84x |
| Social Distancing Content Readers | 1.73% | 1.82x |
| Restaurant Researchers | 2.35% | 1.82x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Interest attribute.
Index: A comparison of the Courtyard audience to the internet population.
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APPAREL RETAILERS
The Courtyard audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Courtyard audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.62% | 6.06x |
| Topshop | 0.04% | 5.87x |
| Bonobos | 0.31% | 5.55x |
| Uniqlo | 0.28% | 5.24x |
| Intermix | 0.10% | 5.22x |
| Armani | 0.45% | 5.01x |
| Calvin Klein | 0.07% | 4.75x |
| Zara | 0.44% | 4.68x |
| Ann Taylor | 0.47% | 4.60x |
| Madewell | 0.66% | 4.58x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Location attribute.
Index: A comparison of the Courtyard audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Courtyard audience is Medical Journals.
| Content Affinity | Composition | Index |
| Medical Journals | 0.22% | 5.16x |
| Korea Cluster | 0.34% | 5.02x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 4.95x |
| International Travel | 0.28% | 4.30x |
| Historical Information - Museums & Libraries | 0.22% | 3.88x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.28% | 3.82x |
| Pet Supplies | 0.11% | 3.77x |
| Philanthropy - Charities & Fundraising | 0.11% | 3.77x |
| South Africa News Cluster | 0.22% | 3.69x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.46% | 3.51x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Content Affinity attribute.
Index: A comparison of the Courtyard audience to the internet population.
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DEMOGRAPHICS
The Courtyard audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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