Explore the Courtyard Audience
Below you'll find more information about the Courtyard audience, broken down in different categories based on their digital and physical behaviors. These are 325 thousand unique devices whose actions qualify for the Courtyard audience.
INTERESTS
The Courtyard audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Courtyard audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.15% | 3.08x |
| Wireless Headphone Researchers | 0.53% | 2.59x |
| Essential Oils Enthusiasts | 0.03% | 1.92x |
| Yale University Fans | 1.99% | 1.89x |
| Modern Art Museum Researchers | 1.70% | 1.88x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.53% | 1.84x |
| School Closings Updates Readers | 1.13% | 1.81x |
| Readers of Bengali Content | 1.49% | 1.80x |
| Executive Travelers | 0.78% | 1.79x |
| Italy Trip Planners | 1.91% | 1.78x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Interest attribute.
Index: A comparison of the Courtyard audience to the internet population.
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APPAREL RETAILERS
The Courtyard audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Courtyard audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 7.63x |
| Bonobos | 0.78% | 5.98x |
| Armani | 1.25% | 5.65x |
| Madewell | 1.94% | 5.24x |
| Club Monaco | 0.46% | 5.22x |
| Free People | 1.82% | 5.21x |
| Topshop | 0.08% | 5.18x |
| The North Face | 1.37% | 5.13x |
| Brooks Brothers | 2.14% | 5.12x |
| Ann Taylor | 1.28% | 5.08x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Location attribute.
Index: A comparison of the Courtyard audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Courtyard audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 0.18% | 5.14x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 4.95x |
| Personal Finance Researchers | 0.11% | 4.40x |
| Alaska Cluster | 0.11% | 4.33x |
| Law School | 0.11% | 3.76x |
| Southeast College Athletics | 0.28% | 3.66x |
| Legal Information Research Cluster | 0.25% | 3.56x |
| New England & Ivy League Sports | 0.11% | 3.39x |
| International Travel | 0.07% | 3.38x |
| New York City Education & News Cluster | 0.21% | 3.23x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Content Affinity attribute.
Index: A comparison of the Courtyard audience to the internet population.
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DEMOGRAPHICS
The Courtyard audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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