Explore the Courtyard Audience
Below you'll find more information about the Courtyard audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Courtyard audience.
INTERESTS
The Courtyard audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Courtyard audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 2.55% | 1.30x |
| Last Minute Travelers | 3.41% | 1.30x |
| Luxury Hotel Guests | 3.59% | 1.29x |
| Luxury Boutique Hotel Researchers | 3.86% | 1.28x |
| Duke Blue Devils Fans | 2.90% | 1.28x |
| Preppy Clothing Shoppers | 3.50% | 1.28x |
| Miami Trip Planners | 3.27% | 1.28x |
| Lacrosse Enthusiasts | 3.04% | 1.28x |
| Ballet Enthusiasts | 3.27% | 1.28x |
| Travel Reward Points Enthusiasts | 3.37% | 1.27x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Interest attribute.
Index: A comparison of the Courtyard audience to the internet population.
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APPAREL RETAILERS
The Courtyard audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Courtyard audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 9.21x |
| Topshop | 0.62% | 8.59x |
| Uniqlo | 2.03% | 7.70x |
| Ann Taylor | 3.10% | 7.64x |
| Bonobos | 1.93% | 7.63x |
| Zara | 3.14% | 7.52x |
| Supreme | 0.21% | 7.49x |
| Intermix | 1.16% | 7.47x |
| Levi Strauss | 2.61% | 7.47x |
| Calvin Klein | 0.66% | 7.34x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Location attribute.
Index: A comparison of the Courtyard audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Courtyard audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.21x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 3.69x |
| Ontario Canada Cluster | 0.03% | 2.59x |
| Flags & Trump | 0.01% | 2.15x |
| Italy Cluster | 0.03% | 2.13x |
| General Interest | 0.03% | 2.13x |
| Law School Research Cluster | 0.06% | 2.10x |
| Survival Guides | 0.03% | 2.05x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.96x |
| Cars, Travel & Food | 0.05% | 1.94x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Content Affinity attribute.
Index: A comparison of the Courtyard audience to the internet population.
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DEMOGRAPHICS
The Courtyard audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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