Explore the Courtyard Audience
Below you'll find more information about the Courtyard audience, broken down in different categories based on their digital and physical behaviors. These are 465.2 thousand unique devices whose actions qualify for the Courtyard audience.
INTERESTS
The Courtyard audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Courtyard audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.15% | 3.08x |
| Yale University Fans | 2.11% | 1.82x |
| Duke Blue Devils Fans | 3.43% | 1.76x |
| Private Jet Traveler | 3.26% | 1.76x |
| Men's Shoe Shoppers | 2.54% | 1.71x |
| Swimming Enthusiasts | 2.43% | 1.71x |
| Horse Race Enthusiasts | 2.83% | 1.68x |
| College Athletic Scholarships Researchers | 3.26% | 1.61x |
| Competitive Tri-Athletes | 3.36% | 1.60x |
| Surfers | 2.72% | 1.59x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Interest attribute.
Index: A comparison of the Courtyard audience to the internet population.
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APPAREL RETAILERS
The Courtyard audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Courtyard audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 6.59x |
| Johnston and Murphy | 0.02% | 5.25x |
| Bonobos | 0.76% | 4.27x |
| Patagonia | 0.55% | 3.88x |
| Armani | 1.05% | 3.80x |
| American Apparel | 1.27% | 3.66x |
| Saint Laurent Paris | 0.22% | 3.60x |
| Madewell | 1.69% | 3.52x |
| Intermix | 0.22% | 3.51x |
| Club Monaco | 0.41% | 3.41x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Location attribute.
Index: A comparison of the Courtyard audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Courtyard audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 4.95x |
| Painting & Renovation | 0.11% | 4.01x |
| Southeast College Athletics | 0.25% | 3.98x |
| Poland Cluster | 0.14% | 3.88x |
| Russia Cluster | 0.07% | 3.45x |
| Bags & Luggage | 0.10% | 2.90x |
| Data, Analytics & Coding | 0.18% | 2.89x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.11% | 2.78x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 2.77x |
| Mortgages & Insurance | 0.07% | 2.67x |
Composition Percentage:
The overlap percentage between the Courtyard audience and the Content Affinity attribute.
Index: A comparison of the Courtyard audience to the internet population.
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DEMOGRAPHICS
The Courtyard audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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