Dstillery Audiences

COX HEALTH

Audience Size: 43.8 Thousand Devices

Explore the Cox Health Audience

Below you'll find more information about the Cox Health audience, broken down in different categories based on their digital and physical behaviors. These are 43.8 thousand unique devices whose actions qualify for the Cox Health audience.

Dstillery Crafted Audiences

INTERESTS

The Cox Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cox Health audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 15.60% 12.29x
St. Louis Cardinals Fans 14.18% 10.89x
Milk and Dairy Shoppers 13.48% 10.07x
Arkansas Razorbacks Fans 10.64% 8.42x
Kansas City Chiefs Fans 8.51% 7.16x
Cattle Industry New Readers 7.09% 6.44x
Lottery Enthusiasts 0.71% 6.14x
Speedway Event Enthusiasts 7.80% 5.44x
Blu-ray & DVD Movie Shoppers 0.71% 5.35x
Black Friday Deal Shoppers 7.09% 5.20x
Composition Percentage: The overlap percentage between the Cox Health audience and the Interest attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cox Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cox Health audience is Express Outlets.

Location Composition Index
Express Outlets 1.17% 8.42x
Dressbarn 3.83% 5.04x
Coach 4.48% 4.71x
Belk 0.88% 3.97x
Carhartt 5.36% 3.96x
Hollister 1.86% 3.60x
Chicos 2.88% 3.58x
White House Black Market 2.40% 3.55x
Buckle 2.31% 3.50x
The Childrens Place 3.64% 3.50x
Composition Percentage: The overlap percentage between the Cox Health audience and the Location attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cox Health audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.13% 83.14x
Missouri Travel & Outdoors Cluster 41.84% 78.15x
Assorted Topics (Viral Media, Paid Traffic) 0.13% 62.35x
England Tourism 0.19% 58.44x
Survey Websites 0.14% 34.02x
Drawing & Animation 0.41% 33.93x
Washington D.C. Hotels 0.08% 28.11x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.23% 25.96x
Consumer Rewards 0.71% 23.97x
Active Lifestyle Enthusiasts 0.16% 21.90x
Composition Percentage: The overlap percentage between the Cox Health audience and the Content Affinity attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cox Health audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female