Dstillery Audiences

COX HEALTH

Audience Size: 30.5 Thousand Devices

Explore the Cox Health Audience

Below you'll find more information about the Cox Health audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Cox Health audience.

Dstillery Crafted Audiences

INTERESTS

The Cox Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cox Health audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 10.02% 8.77x
St. Louis Cardinals Fans 5.88% 6.07x
Milk and Dairy Shoppers 5.88% 4.81x
Kansas City Chiefs Fans 4.45% 4.15x
Kansas City Royals Fans 4.77% 4.12x
Black Friday Deal Shoppers 3.82% 3.18x
Arkansas Razorbacks Fans 3.18% 3.03x
Fishing Enthusiasts 3.34% 2.85x
Mowing Equipment Shoppers 2.38% 2.64x
Fishing Equipment Shoppers 3.18% 2.60x
Composition Percentage: The overlap percentage between the Cox Health audience and the Interest attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cox Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cox Health audience is Aeropostale.

Location Composition Index
Aeropostale 3.92% 8.80x
Dressbarn 3.46% 6.34x
Chicos 3.27% 5.91x
Belk 1.29% 5.62x
Journeys 2.09% 5.36x
The Childrens Place 3.57% 4.95x
Carhartt 11.63% 4.03x
Charlotte Russe 0.99% 3.84x
Eddie Bauer 0.49% 2.98x
Coach 2.02% 2.61x
Composition Percentage: The overlap percentage between the Cox Health audience and the Location attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cox Health audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 26.39% 75.94x
Kansas City News 6.36% 7.22x
Arkansas News 1.75% 5.69x
Missouri News Content Cluster 2.23% 4.57x
Coupons & Family 1.11% 3.47x
Fishing 0.79% 2.88x
Nursing 0.95% 2.70x
Coupons 1.91% 2.65x
Pet Supplies 0.79% 2.58x
Online Games for Kids 0.79% 2.28x
Composition Percentage: The overlap percentage between the Cox Health audience and the Content Affinity attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cox Health audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female