Dstillery Audiences

COX HEALTH

Audience Size: 46.2 Thousand Devices

Explore the Cox Health Audience

Below you'll find more information about the Cox Health audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Cox Health audience.

Dstillery Crafted Audiences

INTERESTS

The Cox Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cox Health audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 10.03% 9.05x
Milk and Dairy Shoppers 7.49% 6.93x
St. Louis Cardinals Fans 6.07% 6.21x
Kansas City Chiefs Fans 5.37% 5.17x
Kansas City Royals Fans 5.51% 4.99x
Mowing Equipment Shoppers 3.67% 4.14x
Arkansas Razorbacks Fans 3.67% 3.56x
Outdoors Enthusiasts 4.10% 3.45x
Fishing Equipment Shoppers 4.24% 3.33x
Fishing Enthusiasts 3.95% 3.27x
Composition Percentage: The overlap percentage between the Cox Health audience and the Interest attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cox Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cox Health audience is Express Outlets.

Location Composition Index
Express Outlets 0.78% 7.82x
Aeropostale 3.02% 6.74x
Dressbarn 4.00% 5.95x
Belk 1.17% 5.05x
Coach 3.69% 4.23x
Journeys 2.48% 4.20x
The Childrens Place 3.43% 4.16x
Chicos 2.72% 4.06x
Carhartt 8.50% 3.97x
White House Black Market 0.91% 3.84x
Composition Percentage: The overlap percentage between the Cox Health audience and the Location attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cox Health audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 23.31% 70.67x
Arkansas News 3.25% 10.01x
Kansas City News 7.34% 8.07x
Missouri News Content Cluster 2.97% 5.84x
Fishing 0.99% 3.85x
Equestrian Cluster 0.85% 3.77x
Scrapbooking & Home Art Projects 0.71% 3.31x
Coupons & Family 0.99% 3.26x
Sewing, Embroidery & Fabrics 0.99% 3.22x
Home Remodeling 1.13% 3.12x
Composition Percentage: The overlap percentage between the Cox Health audience and the Content Affinity attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cox Health audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female