Dstillery Audiences

COX HEALTH

Audience Size: 16.6 Thousand Devices

Explore the Cox Health Audience

Below you'll find more information about the Cox Health audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Cox Health audience.

Dstillery Crafted Audiences

INTERESTS

The Cox Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cox Health audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 4.45% 4.34x
Working Parents 2.90% 2.96x
Alzheimer and Dementia Researchers 3.09% 2.88x
Crochet Enthusiasts 2.71% 2.78x
Black Friday Deal Shoppers 3.09% 2.63x
Backyard Farmers 5.61% 2.55x
Drive-In Theater Enthusiasts 2.71% 2.51x
Speedway Event Enthusiasts 2.51% 2.50x
Cook at Home Parents 2.32% 2.36x
Outdoors Enthusiasts 2.32% 2.30x
Composition Percentage: The overlap percentage between the Cox Health audience and the Interest attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cox Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cox Health audience is Chicos.

Location Composition Index
Chicos 1.84% 5.66x
Carhartt 6.10% 3.69x
Coach 1.27% 3.14x
Victoria's Secret 1.46% 2.72x
The Childrens Place 1.14% 2.20x
Gap 1.27% 1.78x
Old Navy 0.63% 1.44x
J. Crew 0.44% 1.23x
Banana Republic 0.51% 1.10x
American Eagle Outfitters 0.32% 0.80x
Composition Percentage: The overlap percentage between the Cox Health audience and the Location attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cox Health audience is Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).

Content Affinity Composition Index
Assorted Topics #11497 (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.71% 2.74x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 5.03% 2.19x
Kitchen Blog Readers 6.77% 1.97x
Food Blogs 7.93% 1.95x
Cooking Blog Content Enthusiasts 4.26% 1.82x
Christianity - Evangelism & Creationism 1.93% 1.73x
Gun Enthusiast - Hunting & Self Defense 1.93% 1.68x
Assorted Topics #11218 (Art, Life Hacks, Banking, Humor) 6.19% 1.65x
People Search 2.32% 1.65x
Assorted Topics #11563 (Entertainment, Fashion, Viral Media) 2.13% 1.55x
Composition Percentage: The overlap percentage between the Cox Health audience and the Content Affinity attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cox Health audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female