Dstillery Audiences

COX HEALTH

Audience Size: 27.3 Thousand Devices

Explore the Cox Health Audience

Below you'll find more information about the Cox Health audience, broken down in different categories based on their digital and physical behaviors. These are 27.3 thousand unique devices whose actions qualify for the Cox Health audience.

Dstillery Crafted Audiences

INTERESTS

The Cox Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cox Health audience is Milk and Dairy Shoppers.

Interest Composition Index
Milk and Dairy Shoppers 17.28% 7.78x
Southern Central Voters 16.05% 7.21x
St. Louis Cardinals Fans 14.81% 6.88x
North Midwest State Fair Visitors 12.35% 5.25x
Kansas City Chiefs Fans 11.11% 5.13x
South State Fair Visitors 12.35% 4.84x
Cattle Industry New Readers 9.88% 4.83x
Arkansas Razorbacks Fans 9.88% 4.45x
Alabama Trip Planners 11.11% 4.31x
Little Rock Trip Planners 9.88% 4.14x
Composition Percentage: The overlap percentage between the Cox Health audience and the Interest attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cox Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cox Health audience is Express Outlets.

Location Composition Index
Express Outlets 1.55% 7.87x
Belk 1.48% 6.32x
Coach 4.81% 4.66x
Dressbarn 3.83% 4.24x
Journeys 3.53% 3.40x
Chicos 3.43% 3.32x
White House Black Market 4.07% 3.20x
Buckle 3.50% 3.12x
Talbots 2.25% 2.92x
Victoria's Secret 5.85% 2.82x
Composition Percentage: The overlap percentage between the Cox Health audience and the Location attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cox Health audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 8.64% 8.85x
Kansas City News 12.35% 7.93x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.30% 5.63x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.22% 5.06x
Custom T-Shirts 0.15% 3.95x
Scientology 0.15% 3.78x
Texas University Athletics 2.47% 3.77x
Conscious Living 2.47% 3.74x
Mining & Natural Resources 0.15% 3.59x
Handyman Tools 0.15% 3.53x
Composition Percentage: The overlap percentage between the Cox Health audience and the Content Affinity attribute.
Index: A comparison of the Cox Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cox Health audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female