Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 902.5 thousand unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 5.37% | 2.74x |
| Tennessee Volunteers Fans | 4.45% | 2.47x |
| Cabin Rental Researchers | 5.64% | 2.41x |
| SEC Fans | 4.28% | 2.27x |
| Nashville Trip Planners | 4.21% | 2.15x |
| Family Values Advocates | 3.90% | 2.12x |
| South State Fair Visitors | 5.29% | 2.12x |
| Kentucky Wildcats Fans | 3.79% | 2.11x |
| Southeastern Voters | 3.94% | 2.09x |
| Florida Gulf Coast Travel Researchers | 4.74% | 2.08x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 2.44% | 9.71x |
| Express Outlets | 1.10% | 5.30x |
| Buckle | 5.41% | 4.77x |
| Lane Bryant | 4.30% | 4.52x |
| Talbots | 3.35% | 4.22x |
| Chicos | 4.55% | 4.16x |
| Charlotte Russe | 3.79% | 4.12x |
| Jos A. Bank Clothiers | 3.92% | 4.06x |
| American Eagle Outfitters | 6.25% | 4.01x |
| Dressbarn | 3.76% | 3.99x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.03% | 4.93x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 4.42x |
| Illinois College Sports | 0.07% | 3.20x |
| Tennessee Cluster | 3.21% | 3.16x |
| Right Wing Blogs - Political Activism | 0.20% | 2.92x |
| Tennessee News | 3.20% | 2.82x |
| Texas Off-Roading | 0.02% | 2.81x |
| Southeast College Athletics | 0.25% | 2.75x |
| Kentucky News | 3.41% | 2.62x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.61x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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