Dstillery Audiences

CRACKER BARREL

Audience Size: 902.5 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 902.5 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 5.37% 2.74x
Tennessee Volunteers Fans 4.45% 2.47x
Cabin Rental Researchers 5.64% 2.41x
SEC Fans 4.28% 2.27x
Nashville Trip Planners 4.21% 2.15x
Family Values Advocates 3.90% 2.12x
South State Fair Visitors 5.29% 2.12x
Kentucky Wildcats Fans 3.79% 2.11x
Southeastern Voters 3.94% 2.09x
Florida Gulf Coast Travel Researchers 4.74% 2.08x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.44% 9.71x
Express Outlets 1.10% 5.30x
Buckle 5.41% 4.77x
Lane Bryant 4.30% 4.52x
Talbots 3.35% 4.22x
Chicos 4.55% 4.16x
Charlotte Russe 3.79% 4.12x
Jos A. Bank Clothiers 3.92% 4.06x
American Eagle Outfitters 6.25% 4.01x
Dressbarn 3.76% 3.99x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.03% 4.93x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 4.42x
Illinois College Sports 0.07% 3.20x
Tennessee Cluster 3.21% 3.16x
Right Wing Blogs - Political Activism 0.20% 2.92x
Tennessee News 3.20% 2.82x
Texas Off-Roading 0.02% 2.81x
Southeast College Athletics 0.25% 2.75x
Kentucky News 3.41% 2.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.61x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female