Dstillery Audiences

CRACKER BARREL

Audience Size: 1.2 Million Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 6.41% 2.56x
Smoky Mountains Trip Planners 4.81% 2.41x
Cabin Rental Researchers 5.55% 2.23x
Tennessee Volunteers Fans 4.55% 2.20x
SEC Fans 4.49% 2.16x
Kentucky Wildcats Fans 3.88% 2.01x
Family Values Advocates 3.49% 1.98x
Southeastern Voters 4.06% 1.97x
South State Fair Visitors 4.64% 1.93x
Florida Gulf Coast Travel Researchers 4.18% 1.92x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.93% 10.37x
Express Outlets 1.11% 5.24x
Buckle 5.93% 4.94x
Lane Bryant 4.63% 4.80x
Carhartt 20.59% 4.61x
Dressbarn 3.74% 4.39x
Talbots 3.20% 4.31x
Chicos 4.76% 4.30x
Journeys 7.86% 4.25x
Charlotte Russe 2.23% 4.22x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.03% 3.50x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Unique & Personalized Fashion 0.33% 3.14x
Concert Posters 0.06% 3.04x
South Carolina Beach Travel 0.33% 3.02x
Tennessee Cluster 3.48% 2.96x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.91x
Gadgets 0.04% 2.77x
Motorsports 0.21% 2.74x
Home Improvement Contractor 0.04% 2.65x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female