Dstillery Audiences

CRACKER BARREL

Audience Size: 193.4 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 193.4 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Smoky Mountains Trip Planners 3.68% 2.74x
Nashville Activity Researchers 0.55% 2.64x
Nashville Trip Planners 2.59% 2.49x
Sunglasses Shoppers 1.13% 2.43x
Tennessee Volunteers Fans 3.59% 2.02x
SEC Fans 2.91% 1.98x
Louisville Cardinals Fans 2.91% 1.91x
Smokie Mountain Trip Planner 5.78% 1.84x
Southeastern Voters 4.23% 1.84x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 1.36% 9.04x
Lane Bryant 1.64% 4.20x
Carhartt 13.20% 4.16x
Jos A. Bank Clothiers 1.25% 3.68x
Buckle 1.91% 3.57x
The Childrens Place 1.97% 3.55x
Maurices 3.02% 3.53x
Express Outlets 0.28% 3.52x
Chicos 1.53% 3.49x
Journeys 2.74% 3.47x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.05% 4.37x
Gun Enthusiast - Rifles & Ammo 0.18% 4.32x
Law School 0.11% 3.94x
Smart Travel 0.09% 3.89x
Diet & Weight Loss 0.07% 3.54x
Nursing 0.05% 3.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.09% 3.50x
Paper & Packaging 0.04% 3.48x
School Curriculum 0.09% 3.39x
Central California Cluster 0.23% 3.36x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female