Dstillery Audiences

CRACKER BARREL

Audience Size: 1.4 Million Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 5.20% 2.38x
Cabin Rental Researchers 5.05% 2.15x
South State Fair Visitors 4.86% 2.09x
Alabama Trip Planners 5.04% 1.95x
Southeastern Voters 3.68% 1.87x
Tennessee Volunteers Fans 3.72% 1.86x
North Carolina Travel Researchers 4.28% 1.83x
Family Values Advocates 3.68% 1.82x
Florida Gulf Coast Travel Researchers 4.79% 1.81x
South Atlantic Voters 3.92% 1.80x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.17% 9.98x
Express Outlets 0.98% 5.24x
Buckle 4.83% 4.91x
Lane Bryant 4.02% 4.45x
Chicos 4.00% 4.24x
Talbots 3.16% 4.24x
Jos A. Bank Clothiers 3.70% 4.10x
Charlotte Russe 3.02% 4.07x
American Eagle Outfitters 5.63% 4.00x
Dressbarn 3.42% 3.99x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.02% 9.89x
Fashion & Cosmetics 0.02% 7.47x
England Tourism 0.02% 5.66x
Quinceanera Planning 0.02% 4.81x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 4.77x
As Seen On TV Products 0.02% 4.62x
Tennessee Cluster 3.28% 3.17x
Tennessee News 3.07% 2.71x
Christian Youth 0.14% 2.62x
Texas Off-Roading 0.02% 2.54x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female