Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 176.5 thousand unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.16% | 3.19x |
| Sunglasses Shoppers | 1.13% | 2.43x |
| Gas Discount Researchers | 0.47% | 2.41x |
| True Crime Podcast Listeners | 0.71% | 2.32x |
| Mac Users | 0.55% | 2.05x |
| Pressure Cooking Recipe Researchers | 1.10% | 2.02x |
| Home Kitchen Chefs | 0.78% | 2.00x |
| Airfrying Enthusiasts | 1.65% | 1.99x |
| Competitive Car Brand Shoppers | 2.20% | 1.94x |
| Tennessee Volunteers Fans | 4.31% | 1.88x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 1.14% | 11.49x |
| Eddie Bauer | 0.60% | 6.94x |
| Charlotte Russe | 0.60% | 5.85x |
| Lane Bryant | 1.24% | 5.67x |
| Buckle | 2.05% | 5.40x |
| Journeys | 2.88% | 5.26x |
| Chicos | 1.52% | 4.85x |
| Aeropostale | 1.69% | 4.80x |
| Jos A. Bank Clothiers | 0.74% | 4.78x |
| Dressbarn | 1.29% | 4.75x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 0.86% | 7.67x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.24% | 4.50x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.24% | 4.09x |
| Paper & Packaging | 0.04% | 3.48x |
| K-Pop | 0.16% | 3.48x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.25x |
| Crossword & Puzzle Players | 0.31% | 3.11x |
| Tennessee Cluster | 2.20% | 2.97x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.04% | 2.90x |
| Studio & Franchise Video Game Players | 0.47% | 2.82x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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