Dstillery Audiences

CRACKER BARREL

Audience Size: 327.9 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 327.9 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 3.39% 3.16x
Cabin Rental Researchers 3.69% 2.68x
Tennessee Volunteers Fans 2.42% 2.47x
Georgia Trip Planners 3.28% 2.46x
SEC Fans 2.60% 2.39x
Nashville Trip Planners 2.63% 2.30x
Florida Gulf Coast Travel Researchers 2.90% 2.26x
Southeastern Voters 2.48% 2.26x
Alabama Trip Planners 6.86% 2.17x
Myrtle Beach Trip Planners 2.41% 2.14x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 1.90% 13.02x
Express Outlets 0.22% 7.76x
Dressbarn 1.81% 5.96x
Lane Bryant 1.93% 5.79x
Old Navy 2.38% 5.35x
Carhartt 8.73% 5.20x
Aeropostale 1.46% 5.18x
American Eagle Outfitters 1.98% 4.89x
Brooks Brothers 2.04% 4.79x
Chicos 1.54% 4.68x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 2.19% 3.98x
North Carolina 1.82% 3.56x
Arkansas News 0.99% 3.43x
Tennessee News 2.35% 3.35x
Memphis News 0.21% 2.94x
South Carolina News 1.92% 2.85x
Savannah Georgia News 0.45% 2.68x
Kentucky News 1.96% 2.62x
Christians Prosperity Gospel 0.36% 2.41x
Alabama News 2.36% 2.41x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female