Dstillery Audiences

CRACKER BARREL

Audience Size: 1.3 Million Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 6.63% 2.64x
Smoky Mountains Trip Planners 5.02% 2.48x
Cabin Rental Researchers 5.51% 2.30x
South State Fair Visitors 5.73% 2.18x
Southeastern Voters 4.27% 2.00x
Florida Gulf Coast Travel Researchers 4.82% 1.99x
Georgia Trip Planners 4.72% 1.94x
Alabama Trip Planners 5.26% 1.92x
SEC Fans 4.06% 1.91x
Tennessee Volunteers Fans 4.04% 1.91x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 3.04% 10.41x
Express Outlets 1.24% 5.34x
Buckle 6.20% 4.99x
Lane Bryant 4.89% 4.82x
Carhartt 17.04% 4.66x
Talbots 3.52% 4.45x
Charlotte Russe 3.07% 4.44x
Chicos 5.10% 4.40x
Dressbarn 4.08% 4.36x
Jos A. Bank Clothiers 4.24% 4.26x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.02% 3.54x
Men's Fashion Shopping 0.02% 3.38x
Homeschooling 0.06% 3.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.03x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.91x
Arts & Crafts 0.08% 2.89x
Holiday Gifts 0.09% 2.78x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.73x
Tennessee Cluster 2.82% 2.66x
Scotland Travel 0.02% 2.63x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female