Dstillery Audiences

CRACKER BARREL

Audience Size: 897.8 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 897.8 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Sunglasses Shoppers 1.13% 2.43x
Smoky Mountains Trip Planners 4.71% 2.29x
Nashville Trip Planners 4.23% 2.12x
Smokie Mountain Trip Planner 7.23% 2.09x
South State Fair Visitors 6.42% 1.91x
SEC Fans 3.96% 1.85x
South Carolina Gamecocks Fans 2.76% 1.84x
Southeastern Voters 4.64% 1.83x
Myrtle Beach Trip Planners 3.46% 1.75x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 4.02% 4.48x
Johnston and Murphy 0.01% 2.73x
Lane Bryant 5.99% 2.35x
Express Outlets 1.07% 2.24x
Maurices 9.18% 2.19x
Carhartt 41.73% 2.19x
Talbots 3.28% 2.16x
Jos A. Bank Clothiers 4.38% 2.13x
Old Navy 9.50% 2.05x
Buckle 5.94% 2.05x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.07% 5.01x
College Greek Life 0.05% 3.97x
Paper & Packaging 0.04% 3.48x
Unique & Personalized Fashion 0.10% 3.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Women Shoppers 0.05% 3.22x
Tennessee Cluster 3.03% 2.88x
Ancestry & Memorial Researchers 0.07% 2.87x
Serbia & Albania Cluster 0.06% 2.83x
College Sports 0.05% 2.82x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female