Dstillery Audiences

CRACKER BARREL

Audience Size: 52.4 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 52.4 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Smoky Mountains Trip Planners 6.26% 2.97x
South Carolina Gamecocks Fans 3.59% 2.61x
Louisville Cardinals Fans 4.00% 2.57x
SEC Fans 4.17% 2.54x
Atlanta Braves Fans 3.84% 2.49x
Country Music Fans 3.75% 2.49x
Tennessee Volunteers Fans 4.34% 2.44x
Cleveland Cavaliers Fans 3.09% 2.41x
NCAA Fans 3.09% 2.39x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 1.74% 9.11x
Aeropostale 2.27% 4.69x
Talbots 1.97% 4.45x
Express Outlets 0.41% 4.44x
Lane Bryant 2.68% 4.40x
Buckle 2.32% 4.33x
Journeys 3.47% 4.33x
Jos A. Bank Clothiers 2.02% 4.23x
Hollister 1.30% 4.17x
Gymboree 1.72% 4.15x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 0.25% 5.77x
Clean Energy 0.21% 5.37x
Auto Tires & Parts Repair Researchers 0.17% 3.85x
Ohio Universities 1.08% 3.80x
South Carolina Beach Travel 0.17% 3.79x
Reproductive Health 0.12% 3.78x
Youth Educational Resources 0.11% 3.59x
Paper & Packaging 0.04% 3.48x
Yard Structures 0.18% 3.36x
Natural Diet & Supplement Researchers 0.17% 3.36x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male