Dstillery Audiences

CRACKER BARREL

Audience Size: 591 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 591 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Sunglasses Shoppers 1.13% 2.43x
Restaurant Supply Shoppers 0.19% 2.19x
Smoky Mountains Trip Planners 4.17% 2.17x
Wireless Headphone Researchers 0.09% 2.13x
Asheville Trip Planners 2.63% 1.90x
Tennessee Volunteers Fans 4.23% 1.83x
Southeastern Voters 4.67% 1.80x
Clemson Tigers Fans 4.05% 1.77x
Smokie Mountain Trip Planner 6.68% 1.76x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 4.78% 4.63x
Johnston and Murphy 0.02% 2.66x
Lane Bryant 6.43% 2.34x
Talbots 3.45% 2.21x
Carhartt 43.53% 2.20x
Jos A. Bank Clothiers 4.76% 2.18x
Maurices 9.87% 2.16x
Express Outlets 1.01% 2.14x
Buckle 7.13% 2.12x
Old Navy 9.94% 2.06x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.16% 5.42x
Humor & Entertainment 0.05% 4.37x
Community Planning & Transportation 0.05% 3.74x
Spam Call Number Searchers 0.06% 3.70x
Children's Health 0.06% 3.54x
Nursing 0.05% 3.53x
Paper & Packaging 0.04% 3.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.04% 2.90x
Career Cluster A 0.09% 2.79x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female