Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 897.8 thousand unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.16% | 3.19x |
| Sunglasses Shoppers | 1.13% | 2.43x |
| Smoky Mountains Trip Planners | 4.71% | 2.29x |
| Nashville Trip Planners | 4.23% | 2.12x |
| Smokie Mountain Trip Planner | 7.23% | 2.09x |
| South State Fair Visitors | 6.42% | 1.91x |
| SEC Fans | 3.96% | 1.85x |
| South Carolina Gamecocks Fans | 2.76% | 1.84x |
| Southeastern Voters | 4.64% | 1.83x |
| Myrtle Beach Trip Planners | 3.46% | 1.75x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 4.02% | 4.48x |
| Johnston and Murphy | 0.01% | 2.73x |
| Lane Bryant | 5.99% | 2.35x |
| Express Outlets | 1.07% | 2.24x |
| Maurices | 9.18% | 2.19x |
| Carhartt | 41.73% | 2.19x |
| Talbots | 3.28% | 2.16x |
| Jos A. Bank Clothiers | 4.38% | 2.13x |
| Old Navy | 9.50% | 2.05x |
| Buckle | 5.94% | 2.05x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.07% | 5.01x |
| College Greek Life | 0.05% | 3.97x |
| Paper & Packaging | 0.04% | 3.48x |
| Unique & Personalized Fashion | 0.10% | 3.28x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.25x |
| Women Shoppers | 0.05% | 3.22x |
| Tennessee Cluster | 3.03% | 2.88x |
| Ancestry & Memorial Researchers | 0.07% | 2.87x |
| Serbia & Albania Cluster | 0.06% | 2.83x |
| College Sports | 0.05% | 2.82x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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