Dstillery Audiences

CRACKER BARREL

Audience Size: 826.5 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 826.5 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 4.01% 3.23x
Cabin Rental Researchers 3.34% 2.58x
Tennessee Volunteers Fans 2.48% 2.50x
Getting Off the Grid Travelers 0.04% 2.48x
Family Adventures Travelers 0.05% 2.42x
Southeastern Voters 2.56% 2.37x
Florida Gulf Coast Travel Researchers 2.98% 2.33x
South Carolina Gamecocks Fans 2.16% 2.30x
Myrtle Beach Trip Planners 2.39% 2.30x
Georgia Trip Planners 3.45% 2.30x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 3.01% 13.43x
Express Outlets 0.37% 6.61x
Jos A. Bank Clothiers 2.86% 5.69x
Lane Bryant 3.51% 5.64x
Dressbarn 3.04% 5.49x
Aeropostale 2.31% 5.31x
Chicos 2.91% 5.22x
Carhartt 13.63% 5.10x
Gymboree 2.08% 5.07x
Brooks Brothers 2.55% 4.97x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.04% 4.50x
Tennessee Cluster 2.52% 4.38x
Arkansas News 1.07% 3.74x
Tennessee News 2.36% 3.19x
North Carolina 1.55% 2.85x
Savannah Georgia News 0.50% 2.85x
West Virginia News 0.70% 2.80x
Memphis News 0.20% 2.77x
South Carolina News 1.81% 2.74x
South Carolina Beach Travel 0.35% 2.52x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female