Dstillery Audiences

CRACKER BARREL

Audience Size: 481.1 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 481.1 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 0.10% 3.50x
Verizon Wireless Customers 0.16% 3.19x
Chloroquine Information Researchers 0.15% 2.79x
Smoky Mountains Trip Planners 6.02% 2.42x
Smokie Mountain Trip Planner 7.59% 2.27x
Southeastern Voters 5.67% 2.22x
Georgia Trip Planners 6.07% 2.20x
Cabin Rental Researchers 6.93% 2.19x
Atlanta United Fans 4.35% 2.12x
South State Fair Visitors 6.63% 2.12x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 1.86% 9.94x
Express Outlets 0.58% 5.08x
Lane Bryant 2.91% 4.72x
Maurices 1.28% 4.68x
Buckle 3.30% 4.51x
Carhartt 26.15% 4.35x
Chicos 3.02% 4.28x
Dressbarn 2.12% 4.13x
Journeys 5.16% 4.11x
Aeropostale 3.10% 4.04x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 0.20% 4.86x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.15% 4.65x
Homemade Jewelry & Crafts 0.20% 3.48x
Paper & Packaging 0.04% 3.48x
Internet Service Provider Sites 0.15% 3.31x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Auto Tires & Parts Repair Researchers 0.25% 3.25x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 3.20x
Natural & Healthy Living Researchers 0.15% 3.14x
Maps & Navigation 0.25% 3.03x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female