Dstillery Audiences

CRACKER BARREL

Audience Size: 234.5 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 234.5 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Tennessee Volunteers Fans 5.52% 2.23x
Arkansas Razorbacks Fans 4.94% 2.07x
Florida Gulf Coast Travel Researchers 5.59% 1.98x
Country Music Fans 3.58% 1.98x
Cowboy Boots Shoppers 5.80% 1.96x
Auburn Tigers Fans 4.73% 1.95x
South Atlantic Voters 5.30% 1.94x
Florida Gators Fans 4.94% 1.94x
Marines 3.08% 1.91x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.47% 8.64x
Express Outlets 0.79% 5.38x
Ralph Lauren 1.00% 4.48x
Lane Bryant 3.47% 4.36x
Buckle 3.81% 4.29x
Talbots 2.20% 4.15x
Maurices 5.78% 4.03x
Journeys 5.39% 4.03x
Jos A. Bank Clothiers 2.34% 3.98x
Abercrombie & Fitch 0.19% 3.95x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 0.22% 4.48x
Spam Call Number Searchers 0.43% 4.33x
Pharmacy 0.29% 3.72x
Youth Educational Resources 0.11% 3.59x
African-American Hair 0.14% 3.56x
Paper & Packaging 0.04% 3.48x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 3.38x
Shoes & Accessories 0.14% 3.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
International Travel 0.21% 3.18x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female