Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 591 thousand unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.16% | 3.19x |
| Sunglasses Shoppers | 1.13% | 2.43x |
| Restaurant Supply Shoppers | 0.19% | 2.19x |
| Smoky Mountains Trip Planners | 4.17% | 2.17x |
| Wireless Headphone Researchers | 0.09% | 2.13x |
| Asheville Trip Planners | 2.63% | 1.90x |
| Tennessee Volunteers Fans | 4.23% | 1.83x |
| Southeastern Voters | 4.67% | 1.80x |
| Clemson Tigers Fans | 4.05% | 1.77x |
| Smokie Mountain Trip Planner | 6.68% | 1.76x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 4.78% | 4.63x |
| Johnston and Murphy | 0.02% | 2.66x |
| Lane Bryant | 6.43% | 2.34x |
| Talbots | 3.45% | 2.21x |
| Carhartt | 43.53% | 2.20x |
| Jos A. Bank Clothiers | 4.76% | 2.18x |
| Maurices | 9.87% | 2.16x |
| Express Outlets | 1.01% | 2.14x |
| Buckle | 7.13% | 2.12x |
| Old Navy | 9.94% | 2.06x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Unique & Personalized Fashion.
| Content Affinity | Composition | Index |
| Unique & Personalized Fashion | 0.16% | 5.42x |
| Humor & Entertainment | 0.05% | 4.37x |
| Community Planning & Transportation | 0.05% | 3.74x |
| Spam Call Number Searchers | 0.06% | 3.70x |
| Children's Health | 0.06% | 3.54x |
| Nursing | 0.05% | 3.53x |
| Paper & Packaging | 0.04% | 3.48x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.25x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.04% | 2.90x |
| Career Cluster A | 0.09% | 2.79x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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