Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 52.4 thousand unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.16% | 3.19x |
| Smoky Mountains Trip Planners | 6.26% | 2.97x |
| South Carolina Gamecocks Fans | 3.59% | 2.61x |
| Louisville Cardinals Fans | 4.00% | 2.57x |
| SEC Fans | 4.17% | 2.54x |
| Atlanta Braves Fans | 3.84% | 2.49x |
| Country Music Fans | 3.75% | 2.49x |
| Tennessee Volunteers Fans | 4.34% | 2.44x |
| Cleveland Cavaliers Fans | 3.09% | 2.41x |
| NCAA Fans | 3.09% | 2.39x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 1.74% | 9.11x |
| Aeropostale | 2.27% | 4.69x |
| Talbots | 1.97% | 4.45x |
| Express Outlets | 0.41% | 4.44x |
| Lane Bryant | 2.68% | 4.40x |
| Buckle | 2.32% | 4.33x |
| Journeys | 3.47% | 4.33x |
| Jos A. Bank Clothiers | 2.02% | 4.23x |
| Hollister | 1.30% | 4.17x |
| Gymboree | 1.72% | 4.15x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 0.25% | 5.77x |
| Clean Energy | 0.21% | 5.37x |
| Auto Tires & Parts Repair Researchers | 0.17% | 3.85x |
| Ohio Universities | 1.08% | 3.80x |
| South Carolina Beach Travel | 0.17% | 3.79x |
| Reproductive Health | 0.12% | 3.78x |
| Youth Educational Resources | 0.11% | 3.59x |
| Paper & Packaging | 0.04% | 3.48x |
| Yard Structures | 0.18% | 3.36x |
| Natural Diet & Supplement Researchers | 0.17% | 3.36x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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