Dstillery Audiences

CRACKER BARREL

Audience Size: 176.5 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 176.5 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Sunglasses Shoppers 1.13% 2.43x
Gas Discount Researchers 0.47% 2.41x
True Crime Podcast Listeners 0.71% 2.32x
Mac Users 0.55% 2.05x
Pressure Cooking Recipe Researchers 1.10% 2.02x
Home Kitchen Chefs 0.78% 2.00x
Airfrying Enthusiasts 1.65% 1.99x
Competitive Car Brand Shoppers 2.20% 1.94x
Tennessee Volunteers Fans 4.31% 1.88x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 1.14% 11.49x
Eddie Bauer 0.60% 6.94x
Charlotte Russe 0.60% 5.85x
Lane Bryant 1.24% 5.67x
Buckle 2.05% 5.40x
Journeys 2.88% 5.26x
Chicos 1.52% 4.85x
Aeropostale 1.69% 4.80x
Jos A. Bank Clothiers 0.74% 4.78x
Dressbarn 1.29% 4.75x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.86% 7.67x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.24% 4.50x
Assorted Topics (Freebies, Gardens, Jewelry) 0.24% 4.09x
Paper & Packaging 0.04% 3.48x
K-Pop 0.16% 3.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Crossword & Puzzle Players 0.31% 3.11x
Tennessee Cluster 2.20% 2.97x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.04% 2.90x
Studio & Franchise Video Game Players 0.47% 2.82x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female