Dstillery Audiences

CRACKER BARREL

Audience Size: 1.3 Million Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 3.73% 2.65x
Cabin Rental Researchers 3.24% 2.28x
Alabama Trip Planners 3.73% 2.16x
Tennessee Volunteers Fans 2.36% 2.10x
Southeastern Voters 2.45% 2.06x
SEC Fans 2.33% 1.99x
Myrtle Beach Trip Planners 2.44% 1.94x
Florida Gulf Coast Travel Researchers 3.13% 1.89x
North Carolina Travel Researchers 3.21% 1.87x
Louisville Cardinals Fans 2.06% 1.83x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.42% 10.90x
Express Outlets 0.82% 5.91x
Buckle 3.47% 5.27x
Carhartt 6.62% 4.90x
Lane Bryant 4.14% 4.80x
Jos A. Bank Clothiers 4.31% 4.69x
Chicos 3.63% 4.50x
Dressbarn 3.41% 4.48x
Aeropostale 2.46% 4.21x
Mens Wearhouse 6.80% 4.20x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 7.47x
England Tourism 0.02% 5.66x
Quinceanera Planning 0.02% 4.81x
Survey Websites 0.02% 3.90x
Parenting & Nutrition 0.01% 3.52x
As Seen On TV Products 0.02% 3.37x
Tennessee Cluster 2.80% 3.19x
Mid-Atlantic Beaches 0.06% 3.15x
Fire Fighting 0.18% 3.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.12x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female