Dstillery Audiences

CRACKER BARREL

Audience Size: 363.8 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 363.8 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Sunglasses Shoppers 1.13% 2.43x
Smoky Mountains Trip Planners 6.33% 2.39x
Southeastern Voters 5.66% 1.99x
Tennessee Volunteers Fans 5.32% 1.95x
SEC Fans 4.65% 1.93x
Smokie Mountain Trip Planner 6.59% 1.86x
South State Fair Visitors 6.78% 1.80x
Nashville Trip Planners 4.45% 1.75x
Readers of Christian Content 5.94% 1.73x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 1.20% 5.10x
Express Outlets 0.33% 2.80x
Lane Bryant 1.55% 2.54x
Carhartt 18.57% 2.45x
Ralph Lauren 0.42% 2.45x
Talbots 1.00% 2.43x
Dressbarn 1.27% 2.32x
Maurices 2.67% 2.30x
Buckle 1.73% 2.29x
The Childrens Place 2.33% 2.26x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.08% 4.68x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.08% 4.59x
Cardiac & Other Health Research 0.22% 4.48x
Data Centers 0.14% 4.33x
Beach Vacations 0.08% 3.98x
Paper & Packaging 0.04% 3.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Unique & Personalized Fashion 0.14% 3.22x
Food Cluster 0.11% 3.07x
Eye Health & Vision 0.12% 2.99x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female