Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 3.68% | 3.24x |
| Tennessee Volunteers Fans | 2.79% | 2.88x |
| Cabin Rental Researchers | 3.28% | 2.51x |
| Southeastern Voters | 2.46% | 2.42x |
| SEC Fans | 2.34% | 2.36x |
| Nashville Trip Planners | 2.96% | 2.34x |
| Mowing Equipment Shoppers | 2.01% | 2.28x |
| Arkansas Razorbacks Fans | 2.28% | 2.23x |
| North Carolina Travel Researchers | 3.44% | 2.16x |
| Georgia Trip Planners | 3.11% | 2.15x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 2.93% | 12.38x |
| Express Outlets | 0.65% | 6.28x |
| Lane Bryant | 4.35% | 5.26x |
| Buckle | 1.83% | 5.24x |
| Carhartt | 11.23% | 5.16x |
| Aeropostale | 2.31% | 5.05x |
| Jos A. Bank Clothiers | 3.63% | 5.03x |
| Dressbarn | 3.43% | 4.97x |
| Chicos | 3.37% | 4.91x |
| Brooks Brothers | 2.59% | 4.67x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 2.76% | 4.46x |
| Arkansas News | 1.19% | 3.73x |
| Homeschooling | 0.07% | 3.34x |
| South Carolina Beach Travel | 0.47% | 3.32x |
| Tennessee News | 2.53% | 3.28x |
| North Carolina | 1.79% | 3.00x |
| Motorsports | 0.20% | 2.89x |
| Christian Youth | 0.14% | 2.82x |
| Memphis News | 0.20% | 2.71x |
| Farming & Agriculture | 0.22% | 2.59x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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