Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Smokie Mountain Trip Planner.
| Interest | Composition | Index |
| Smokie Mountain Trip Planner | 6.41% | 2.56x |
| Smoky Mountains Trip Planners | 4.81% | 2.41x |
| Cabin Rental Researchers | 5.55% | 2.23x |
| Tennessee Volunteers Fans | 4.55% | 2.20x |
| SEC Fans | 4.49% | 2.16x |
| Kentucky Wildcats Fans | 3.88% | 2.01x |
| Family Values Advocates | 3.49% | 1.98x |
| Southeastern Voters | 4.06% | 1.97x |
| South State Fair Visitors | 4.64% | 1.93x |
| Florida Gulf Coast Travel Researchers | 4.18% | 1.92x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 2.93% | 10.37x |
| Express Outlets | 1.11% | 5.24x |
| Buckle | 5.93% | 4.94x |
| Lane Bryant | 4.63% | 4.80x |
| Carhartt | 20.59% | 4.61x |
| Dressbarn | 3.74% | 4.39x |
| Talbots | 3.20% | 4.31x |
| Chicos | 4.76% | 4.30x |
| Journeys | 7.86% | 4.25x |
| Charlotte Russe | 2.23% | 4.22x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.03% | 3.50x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.25x |
| Unique & Personalized Fashion | 0.33% | 3.14x |
| Concert Posters | 0.06% | 3.04x |
| South Carolina Beach Travel | 0.33% | 3.02x |
| Tennessee Cluster | 3.48% | 2.96x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.91x |
| Gadgets | 0.04% | 2.77x |
| Motorsports | 0.21% | 2.74x |
| Home Improvement Contractor | 0.04% | 2.65x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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