Dstillery Audiences

CRACKER BARREL

Audience Size: 149.2 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 149.2 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.16% 3.19x
Family Tree Enthusiasts 4.08% 2.68x
Smokie Mountain Trip Planner 9.44% 2.59x
Kentucky Wildcats Fans 4.94% 2.51x
Nashville Trip Planners 5.15% 2.40x
Food Delivery Service Users 1.50% 2.40x
Southeastern Voters 6.01% 2.35x
Atlanta Braves Fans 4.72% 2.32x
SEC Fans 4.51% 2.25x
Tennessee Volunteers Fans 4.94% 2.23x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.11% 6.79x
Express Outlets 0.70% 4.88x
Lane Bryant 3.29% 4.00x
Buckle 3.98% 3.99x
Ralph Lauren 0.82% 3.88x
Talbots 1.92% 3.70x
Maurices 5.30% 3.61x
Chicos 2.84% 3.51x
Brooks Brothers 0.96% 3.48x
Journeys 5.24% 3.47x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 0.22% 4.48x
Sewing, Embroidery & Quilting 0.28% 3.86x
Memphis News 0.43% 3.80x
Youth Educational Resources 0.11% 3.59x
Promo Codes 0.22% 3.59x
Child Development 0.24% 3.55x
Paper & Packaging 0.04% 3.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.43% 3.21x
Food Cluster 0.11% 3.07x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female