Dstillery Audiences

CRACKER BARREL

Audience Size: 1.2 Million Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 3.68% 3.24x
Tennessee Volunteers Fans 2.79% 2.88x
Cabin Rental Researchers 3.28% 2.51x
Southeastern Voters 2.46% 2.42x
SEC Fans 2.34% 2.36x
Nashville Trip Planners 2.96% 2.34x
Mowing Equipment Shoppers 2.01% 2.28x
Arkansas Razorbacks Fans 2.28% 2.23x
North Carolina Travel Researchers 3.44% 2.16x
Georgia Trip Planners 3.11% 2.15x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.93% 12.38x
Express Outlets 0.65% 6.28x
Lane Bryant 4.35% 5.26x
Buckle 1.83% 5.24x
Carhartt 11.23% 5.16x
Aeropostale 2.31% 5.05x
Jos A. Bank Clothiers 3.63% 5.03x
Dressbarn 3.43% 4.97x
Chicos 3.37% 4.91x
Brooks Brothers 2.59% 4.67x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 2.76% 4.46x
Arkansas News 1.19% 3.73x
Homeschooling 0.07% 3.34x
South Carolina Beach Travel 0.47% 3.32x
Tennessee News 2.53% 3.28x
North Carolina 1.79% 3.00x
Motorsports 0.20% 2.89x
Christian Youth 0.14% 2.82x
Memphis News 0.20% 2.71x
Farming & Agriculture 0.22% 2.59x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female