Dstillery Audiences

CRACKER BARREL

Audience Size: 995.2 Thousand Devices

Explore the Cracker Barrel Audience

Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 995.2 thousand unique devices whose actions qualify for the Cracker Barrel audience.

Dstillery Crafted Audiences

INTERESTS

The Cracker Barrel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cracker Barrel audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 5.16% 2.40x
Smokie Mountain Trip Planner 5.68% 2.22x
Family Values Advocates 4.25% 2.08x
Cabin Rental Researchers 5.36% 2.08x
Tennessee Volunteers Fans 4.81% 2.05x
Nashville Trip Planners 4.16% 2.01x
South State Fair Visitors 4.97% 1.90x
Kentucky Wildcats Fans 3.93% 1.87x
Southeastern Voters 4.42% 1.87x
SEC Fans 4.38% 1.86x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cracker Barrel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.

Location Composition Index
Belk 2.84% 10.87x
Express Outlets 1.02% 5.55x
Buckle 5.61% 5.13x
Lane Bryant 4.29% 4.98x
Carhartt 24.57% 4.73x
Dressbarn 3.41% 4.66x
Maurices 0.14% 4.53x
Chicos 4.40% 4.49x
Journeys 8.05% 4.47x
Talbots 2.91% 4.41x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cracker Barrel audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.06% 3.61x
Paper & Packaging 0.04% 3.48x
Health & Safety Compliance 0.06% 3.47x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.16% 3.33x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.25x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 3.20x
Southeast College Athletics 0.23% 3.03x
Tennessee Cluster 4.48% 2.95x
Bird Watching 0.10% 2.92x
Farming & Agriculture 0.13% 2.83x
Composition Percentage: The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female