Explore the Cracker Barrel Audience
Below you'll find more information about the Cracker Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 363.8 thousand unique devices whose actions qualify for the Cracker Barrel audience.
INTERESTS
The Cracker Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cracker Barrel audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.16% | 3.19x |
| Sunglasses Shoppers | 1.13% | 2.43x |
| Smoky Mountains Trip Planners | 6.33% | 2.39x |
| Southeastern Voters | 5.66% | 1.99x |
| Tennessee Volunteers Fans | 5.32% | 1.95x |
| SEC Fans | 4.65% | 1.93x |
| Smokie Mountain Trip Planner | 6.59% | 1.86x |
| South State Fair Visitors | 6.78% | 1.80x |
| Nashville Trip Planners | 4.45% | 1.75x |
| Readers of Christian Content | 5.94% | 1.73x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Interest attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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APPAREL RETAILERS
The Cracker Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cracker Barrel audience is Belk.
| Location | Composition | Index |
| Belk | 1.20% | 5.10x |
| Express Outlets | 0.33% | 2.80x |
| Lane Bryant | 1.55% | 2.54x |
| Carhartt | 18.57% | 2.45x |
| Ralph Lauren | 0.42% | 2.45x |
| Talbots | 1.00% | 2.43x |
| Dressbarn | 1.27% | 2.32x |
| Maurices | 2.67% | 2.30x |
| Buckle | 1.73% | 2.29x |
| The Childrens Place | 2.33% | 2.26x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Location attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cracker Barrel audience is Toys Shopping.
| Content Affinity | Composition | Index |
| Toys Shopping | 0.08% | 4.68x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.08% | 4.59x |
| Cardiac & Other Health Research | 0.22% | 4.48x |
| Data Centers | 0.14% | 4.33x |
| Beach Vacations | 0.08% | 3.98x |
| Paper & Packaging | 0.04% | 3.48x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.25x |
| Unique & Personalized Fashion | 0.14% | 3.22x |
| Food Cluster | 0.11% | 3.07x |
| Eye Health & Vision | 0.12% | 2.99x |
Composition Percentage:
The overlap percentage between the Cracker Barrel audience and the Content Affinity attribute.
Index: A comparison of the Cracker Barrel audience to the internet population.
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DEMOGRAPHICS
The Cracker Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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