Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 181.3 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.07% | 6.02x |
| Countdown to the Beach Travelers | 0.04% | 4.31x |
| Work Comes First Travelers | 0.03% | 2.65x |
| Cape Cod News Readers | 3.70% | 2.53x |
| Trendy Denim Shoppers | 3.98% | 2.44x |
| Ballet Enthusiasts | 4.53% | 2.41x |
| Canada Trip Planners | 3.37% | 2.36x |
| Luxury Womens Brands Shoppers | 3.31% | 2.26x |
| Work Hard, Play Hard Travelers | 0.03% | 2.21x |
| SMB Commercial Insurance Researchers | 2.98% | 2.20x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.14% | 63.03x |
| Supreme | 1.46% | 42.73x |
| Intermix | 5.42% | 41.07x |
| Topshop | 1.61% | 35.58x |
| Levi Strauss | 6.24% | 30.63x |
| Hollister | 15.66% | 30.35x |
| Bonobos | 5.04% | 29.43x |
| Club Monaco | 5.14% | 29.23x |
| Uniqlo | 6.54% | 29.09x |
| Zara | 11.47% | 28.95x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 54.35x |
| Washington D.C. Hotels | 0.04% | 35.08x |
| Decoration & Fabric | 0.11% | 31.49x |
| Local & Travel England - North Midlands | 0.05% | 26.61x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 18.78x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.05% | 17.41x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 13.67x |
| Quinceanera Planning | 0.04% | 13.01x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 11.78x |
| As Seen On TV Products | 0.04% | 10.53x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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