Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 191.9 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 5.83% | 2.45x |
| Venture Capitalists | 5.04% | 2.43x |
| United Arab Emirates Trip Planners | 4.93% | 2.39x |
| Burger Enthusiast | 3.21% | 2.35x |
| Travel Reward Points Enthusiasts | 5.27% | 2.33x |
| Luxury Retail Researchers | 4.76% | 2.27x |
| Los Angeles Mass Transit Commuters | 5.89% | 2.26x |
| Seattle Trip Planners | 5.72% | 2.24x |
| Shared Work Space Researchers | 5.10% | 2.17x |
| Executive and C-Suite | 3.74% | 2.15x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.78% | 79.75x |
| Everlane | 1.40% | 56.79x |
| Joe's Jeans | 2.13% | 44.01x |
| Topshop | 3.54% | 42.91x |
| Intermix | 5.64% | 35.10x |
| Madewell | 16.04% | 33.53x |
| Saint Laurent Paris | 5.13% | 29.48x |
| Lorna Jane | 3.13% | 29.19x |
| Club Monaco | 6.86% | 28.63x |
| Bonobos | 8.28% | 28.62x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.17% | 5.08x |
| Institutional Investing | 0.28% | 5.00x |
| Brazil & Portugal News | 0.28% | 4.73x |
| Work Productivity | 0.40% | 4.58x |
| Psychology & Social Work | 0.28% | 4.49x |
| Homemade Jewelry & Crafts | 0.34% | 4.28x |
| New Hampshire News | 1.19% | 4.01x |
| Canada Shopping - General Commerce | 0.09% | 3.72x |
| Startup Investment | 0.96% | 3.65x |
| Cuba & Mexico Media | 0.11% | 3.63x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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