Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is United Nations Donors.
| Interest | Composition | Index |
| United Nations Donors | 7.21% | 5.17x |
| Crypto Market Investors | 9.91% | 5.00x |
| League of Legends Video Game Fans | 11.71% | 4.44x |
| Toronto Blue Jays Fans | 8.11% | 4.40x |
| SEO Specialists | 8.11% | 4.31x |
| Online Grocery Shoppers | 7.21% | 3.76x |
| Entry Level Luxury Sedan Auto Intenders | 4.50% | 3.71x |
| Mid-Prestige Luxury Sedan Auto Intenders | 4.50% | 3.64x |
| Miami Marlins Fans | 8.11% | 3.54x |
| Readers of South American Content | 7.21% | 3.48x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Madewell.
| Location | Composition | Index |
| Madewell | 8.00% | 74.96x |
| LL Bean | 2.44% | 60.53x |
| Armani | 3.28% | 57.00x |
| Ann Taylor | 4.19% | 52.00x |
| Zara | 3.58% | 47.02x |
| Urban Outfitters | 7.77% | 42.78x |
| Hugo Boss | 4.73% | 42.75x |
| Anthropologie | 8.92% | 40.30x |
| Free People | 4.95% | 39.19x |
| The North Face | 3.28% | 37.46x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 3.60% | 6.36x |
| College Planning | 2.70% | 5.25x |
| Texas News Cluster | 3.60% | 4.78x |
| Psychics & Horoscopes | 4.50% | 4.51x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 2.70% | 4.44x |
| Vitamin Shoppers | 0.54% | 4.28x |
| US Cycling | 3.60% | 4.15x |
| Smart Travel | 1.17% | 3.94x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.87% | 3.87x |
| Winter Sports & Gear | 0.36% | 3.83x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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