Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is Online Content Creators.
| Interest | Composition | Index |
| Online Content Creators | 1.70% | 3.84x |
| St Patricks Day Celebrators | 1.28% | 3.75x |
| Family Adventures Travelers | 1.47% | 3.31x |
| TV Advertising Professionals | 1.70% | 3.30x |
| Executive Travelers | 0.85% | 3.27x |
| Plant Based & Vegan Food Recipe Shoppers | 1.28% | 3.26x |
| Running Enthusiasts | 2.13% | 3.06x |
| Office Supply Shoppers | 1.28% | 3.01x |
| Georgia Activities Researchers | 2.13% | 2.98x |
| Modern Art Museum Researchers | 2.55% | 2.81x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.64% | 82.77x |
| Madewell | 8.75% | 65.21x |
| LL Bean | 2.64% | 59.39x |
| Tommy Bahama | 6.87% | 56.01x |
| Abercrombie & Fitch | 3.70% | 52.81x |
| Hugo Boss | 7.57% | 48.09x |
| Free People | 5.34% | 44.16x |
| Brooks Brothers | 5.81% | 41.79x |
| Zara | 4.05% | 41.59x |
| Anthropologie | 9.81% | 41.33x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 1.13% | 5.82x |
| Wisconsin Local Research Cluster | 2.55% | 4.43x |
| Vitamin Shoppers | 0.54% | 4.28x |
| Rhode Island Cluster | 1.28% | 4.10x |
| Winter Sports & Gear | 0.36% | 3.83x |
| Canadian Healthcare | 0.21% | 3.82x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.85% | 3.69x |
| US Cycling | 0.98% | 3.55x |
| Assorted Topics (Events, Tickets, Fitness) | 0.85% | 3.50x |
| Psychology & Social Work | 0.20% | 3.40x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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