Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 82.9 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.95% | 3.16x |
| Opera Enthusiasts | 6.50% | 3.11x |
| Social Distancing Content Readers | 1.69% | 3.10x |
| School Closings Updates Readers | 1.41% | 2.87x |
| French Language Learners | 5.65% | 2.87x |
| Canada Trip Planners | 3.11% | 2.83x |
| Beer Aficionados | 2.26% | 2.57x |
| Commercial Architects and Designers | 2.82% | 2.56x |
| Readers of Tamil Content | 4.80% | 2.47x |
| Business Filing Researchers | 2.82% | 2.44x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.44% | 38.61x |
| Intermix | 2.18% | 23.04x |
| Zara | 8.54% | 19.38x |
| Lorna Jane | 3.48% | 19.21x |
| LL Bean | 4.23% | 18.81x |
| Madewell | 13.61% | 17.44x |
| Everlane | 0.11% | 16.99x |
| Bonobos | 4.36% | 15.86x |
| Armani | 7.06% | 15.86x |
| Free People | 11.44% | 15.30x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.54% | 4.28x |
| Winter Sports & Gear | 0.36% | 3.83x |
| Canadian Healthcare | 0.21% | 3.82x |
| Party Planning & Invitations | 0.74% | 3.79x |
| Northern California Cluster | 1.13% | 3.42x |
| Psychology & Social Work | 0.20% | 3.40x |
| Children's Learning Tools | 0.51% | 3.35x |
| Rhode Island Cluster | 0.85% | 3.30x |
| Ohio Universities | 0.56% | 3.25x |
| Vegetarian Diet | 0.56% | 3.02x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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