Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 168.8 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.97% | 2.77x |
| Western Canada Skiers and Snowboarders | 3.59% | 2.70x |
| Venture Capitalists | 4.14% | 2.63x |
| Home Interior Design Enthusiasts | 4.42% | 2.52x |
| Travel Reward Points Enthusiasts | 4.70% | 2.49x |
| Real Estate Decision Makers | 4.14% | 2.47x |
| Online Grocery Shoppers | 5.16% | 2.47x |
| New York Trip Planners | 4.51% | 2.40x |
| Thrift Store Shoppers | 4.70% | 2.37x |
| Ballet Enthusiasts | 4.60% | 2.36x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.63% | 77.17x |
| Everlane | 1.32% | 59.88x |
| Topshop | 3.22% | 45.51x |
| Joe's Jeans | 1.79% | 43.65x |
| Intermix | 5.06% | 37.25x |
| Madewell | 14.82% | 34.97x |
| Lorna Jane | 2.81% | 30.97x |
| Zara | 13.45% | 29.38x |
| LL Bean | 3.74% | 29.36x |
| Saint Laurent Paris | 4.56% | 28.53x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.55% | 7.66x |
| Pac 12 Sports | 0.28% | 5.72x |
| Aid Groups | 0.28% | 5.01x |
| Startup Investment | 1.01% | 4.62x |
| Foreign Language Education | 0.28% | 4.55x |
| Maine Cluster | 1.84% | 4.41x |
| Smart Travel | 1.38% | 4.00x |
| New England & Ivy League Sports | 0.55% | 3.97x |
| Homemade Jewelry & Crafts | 0.28% | 3.94x |
| New York City Real Estate Research Cluster | 1.57% | 3.91x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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