Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is Hematology Content Readers.
| Interest | Composition | Index |
| Hematology Content Readers | 2.82% | 4.49x |
| Professional Medical Journal Readers | 3.52% | 4.37x |
| Tequila Enthusiasts | 3.52% | 4.27x |
| Getaways Researchers | 3.12% | 4.17x |
| Online Grammar Tool Users | 2.11% | 3.84x |
| Harvard University Fans | 2.11% | 3.72x |
| Modern Art Museum Researchers | 3.52% | 3.66x |
| Trendy Shoe Shoppers | 2.11% | 3.63x |
| Masters in Management Researchers | 4.93% | 3.59x |
| Elite Cycling Gear Shoppers | 4.93% | 3.56x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.98% | 64.15x |
| Intermix | 2.16% | 45.52x |
| Lorna Jane | 3.27% | 42.81x |
| LL Bean | 4.31% | 41.21x |
| Zara | 7.56% | 37.00x |
| Madewell | 11.60% | 32.73x |
| Tommy Bahama | 6.76% | 30.52x |
| Free People | 9.34% | 28.03x |
| Armani | 5.56% | 26.07x |
| Ann Taylor | 6.17% | 25.58x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 1.13% | 5.82x |
| Vitamin Shoppers | 0.54% | 4.28x |
| Hockey | 1.41% | 3.93x |
| Winter Sports & Gear | 0.36% | 3.83x |
| Canadian Healthcare | 0.21% | 3.82x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.25% | 3.68x |
| Utah Cluster | 1.41% | 3.49x |
| Psychology & Social Work | 0.20% | 3.40x |
| Car Enthusiasts | 1.25% | 3.21x |
| Photography | 0.88% | 3.06x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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