Explore the Crate and Barrel Audience
Below you'll find more information about the Crate and Barrel audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Crate and Barrel audience.
INTERESTS
The Crate and Barrel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crate and Barrel audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 6.96% | 4.45x |
| Symphony Music Enthusiasts | 6.96% | 4.19x |
| Real Estate Decision Makers | 6.96% | 4.03x |
| Houston Rockets Fans | 7.83% | 3.99x |
| Caribbean Destination Reopening Researchers | 4.35% | 3.92x |
| Executive and C-Suite | 5.15% | 3.77x |
| Readers of Chinese Content | 6.96% | 3.74x |
| World Cup Apparel Shoppers | 7.83% | 3.74x |
| Full Size SUV Auto Intenders | 2.61% | 3.68x |
| Readers of Buddhist Content | 4.35% | 3.57x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Interest attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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APPAREL RETAILERS
The Crate and Barrel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crate and Barrel audience is Madewell.
| Location | Composition | Index |
| Madewell | 11.28% | 73.88x |
| LL Bean | 3.43% | 54.97x |
| Zara | 5.05% | 48.83x |
| Ann Taylor | 5.55% | 47.70x |
| Armani | 4.11% | 47.04x |
| Club Monaco | 1.74% | 42.94x |
| Bonobos | 2.74% | 42.39x |
| Free People | 6.92% | 42.08x |
| Uniqlo | 1.81% | 38.94x |
| Anthropologie | 11.21% | 38.66x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Location attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crate and Barrel audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.54% | 4.28x |
| India Bollywood, Weddings & Gossip | 2.21% | 4.23x |
| Northern California Cluster | 2.21% | 4.21x |
| Winter Sports & Gear | 0.36% | 3.83x |
| Canadian Healthcare | 0.21% | 3.82x |
| Computers & Accessories | 2.61% | 3.74x |
| Networking Marketing | 0.23% | 3.69x |
| Maine Cluster | 1.74% | 3.52x |
| Psychology & Social Work | 0.20% | 3.40x |
| Las Vegas Hotels | 2.61% | 3.30x |
Composition Percentage:
The overlap percentage between the Crate and Barrel audience and the Content Affinity attribute.
Index: A comparison of the Crate and Barrel audience to the internet population.
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DEMOGRAPHICS
The Crate and Barrel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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