Dstillery Audiences

CRICKET WIRELESS

Audience Size: 5.8 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.81% 1.67x
Texas Trip Planners 3.63% 1.62x
Houston Trip Planners 3.53% 1.58x
Readers of Mexican Content 3.45% 1.58x
Texas County and Local Fair Visitors 3.29% 1.57x
Readers of El Salvadoran Content 3.49% 1.51x
Texas State Fairs 3.18% 1.48x
Hip Hop Fans 3.35% 1.47x
Dallas Cowboys Fans 3.12% 1.44x
Readers of Hispanic Content 2.72% 1.43x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.56% 4.83x
The Childrens Place 9.05% 4.64x
Topshop 0.32% 4.55x
Aeropostale 6.06% 4.49x
Hollister 4.50% 4.45x
Buckle 5.29% 4.41x
Lane Bryant 4.24% 4.39x
Journeys 8.06% 4.37x
Zumiez 6.68% 4.34x
Forever 21 4.28% 4.31x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 3.81x
Texas Sporting & Outdoors Cluster 0.02% 2.43x
Texas News 2.22% 2.32x
Peru Media 0.21% 1.93x
Memphis News 0.20% 1.88x
Mexico Cluster 0.76% 1.88x
Spanish Lifestyle & Health 0.10% 1.87x
Electronic Document Assembly 0.02% 1.78x
Texas Media 2.77% 1.76x
Gossip & Entertainment 0.42% 1.76x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female