Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.98% | 1.62x |
| Readers of Mexican Content | 2.90% | 1.51x |
| Readers of El Salvadoran Content | 2.83% | 1.44x |
| Readers of Guatemalan Content | 2.66% | 1.44x |
| Readers of Caribbean Content | 2.82% | 1.37x |
| Readers of Dominican Republic Content | 2.53% | 1.35x |
| Readers of Belizean Content | 2.67% | 1.35x |
| Texas Trip Planners | 3.61% | 1.35x |
| Readers of South American Content | 2.62% | 1.29x |
| Texas County and Local Fair Visitors | 3.25% | 1.28x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.40% | 4.72x |
| Charlotte Russe | 3.71% | 4.38x |
| The Childrens Place | 6.88% | 4.33x |
| Aeropostale | 4.32% | 4.18x |
| Hollister | 3.37% | 4.15x |
| Forever 21 | 3.93% | 4.09x |
| Zumiez | 5.35% | 4.06x |
| Old Navy | 6.93% | 4.02x |
| Levi Strauss | 1.28% | 4.02x |
| Buckle | 4.44% | 3.96x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 2.20x |
| Texas News | 1.79% | 2.09x |
| Memphis News | 0.20% | 2.01x |
| Chat Rooms | 0.04% | 1.98x |
| Mexico Cluster | 0.68% | 1.65x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.63x |
| Texas Media | 2.66% | 1.62x |
| Spanish Health & Wellness | 0.34% | 1.58x |
| East Texas Cluster | 0.39% | 1.57x |
| New Mexico News | 0.86% | 1.56x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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