Dstillery Audiences

CRICKET WIRELESS

Audience Size: 6.7 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.24% 1.65x
Texas Trip Planners 3.97% 1.64x
Readers of Mexican Content 3.38% 1.62x
Houston Trip Planners 3.86% 1.60x
Texas County and Local Fair Visitors 3.65% 1.60x
Readers of El Salvadoran Content 3.04% 1.51x
Hip Hop Fans 3.55% 1.44x
Readers of Guatemalan Content 2.89% 1.43x
Readers of South American Content 2.81% 1.41x
Readers of Belizean Content 2.88% 1.41x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Topshop.

Location Composition Index
Topshop 0.41% 4.73x
Charlotte Russe 3.90% 4.54x
The Childrens Place 8.42% 4.39x
Aeropostale 5.62% 4.29x
Hollister 4.06% 4.29x
Joe's Jeans 0.20% 4.18x
Buckle 4.78% 4.14x
Zumiez 6.20% 4.14x
Forever 21 4.25% 4.12x
Lane Bryant 3.97% 4.10x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.89x
Texas Sporting & Outdoors Cluster 0.03% 2.67x
Texas News 2.10% 2.26x
Romanian News 0.02% 2.08x
Vietnam Cluster 0.06% 1.97x
Mexico Cluster 0.84% 1.94x
Texas Media 2.89% 1.85x
Spanish Health & Wellness 0.36% 1.74x
Apartment & Community Real Estate Researchers 0.03% 1.73x
Gossip & Entertainment 0.44% 1.72x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male