Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.06x |
| Houston Activity Researchers | 1.82% | 1.58x |
| Verizon Wireless Customers | 0.08% | 1.56x |
| Latin TV Enthusiasts | 4.94% | 1.55x |
| AT&T Wireless Customers | 0.06% | 1.53x |
| Phoenix Trip Planners | 2.14% | 1.49x |
| Arizona Trip Planners | 3.65% | 1.46x |
| Big Box Store Jewelry Sale Shoppers | 0.14% | 1.45x |
| Texas County and Local Fair Visitors | 3.71% | 1.42x |
| Readers of Argentinian Content | 4.16% | 1.39x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 3.99x |
| Buckle | 5.76% | 3.34x |
| The Childrens Place | 7.23% | 3.32x |
| Aeropostale | 4.83% | 3.31x |
| Journeys | 7.70% | 3.28x |
| Hollister | 3.39% | 3.27x |
| Lane Bryant | 4.55% | 3.25x |
| Charlotte Russe | 0.39% | 3.24x |
| Maurices | 7.90% | 3.21x |
| Victoria's Secret | 7.97% | 3.13x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.02% | 3.54x |
| Horse Racing | 0.02% | 3.40x |
| Nepal News | 0.02% | 3.38x |
| Vietnam Cluster | 0.03% | 2.90x |
| Survival Guides | 0.02% | 2.84x |
| Lawns & Pest Control | 0.02% | 2.75x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.68x |
| Mail Order Food | 0.02% | 2.62x |
| London Tourism & Events | 0.01% | 2.53x |
| Shopping Catalogs | 0.01% | 2.45x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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