Dstillery Audiences

CRICKET WIRELESS

Audience Size: 2.5 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.06x
Houston Activity Researchers 1.82% 1.58x
Verizon Wireless Customers 0.08% 1.56x
Latin TV Enthusiasts 4.94% 1.55x
AT&T Wireless Customers 0.06% 1.53x
Phoenix Trip Planners 2.14% 1.49x
Arizona Trip Planners 3.65% 1.46x
Big Box Store Jewelry Sale Shoppers 0.14% 1.45x
Texas County and Local Fair Visitors 3.71% 1.42x
Readers of Argentinian Content 4.16% 1.39x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 3.99x
Buckle 5.76% 3.34x
The Childrens Place 7.23% 3.32x
Aeropostale 4.83% 3.31x
Journeys 7.70% 3.28x
Hollister 3.39% 3.27x
Lane Bryant 4.55% 3.25x
Charlotte Russe 0.39% 3.24x
Maurices 7.90% 3.21x
Victoria's Secret 7.97% 3.13x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.02% 3.54x
Horse Racing 0.02% 3.40x
Nepal News 0.02% 3.38x
Vietnam Cluster 0.03% 2.90x
Survival Guides 0.02% 2.84x
Lawns & Pest Control 0.02% 2.75x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.68x
Mail Order Food 0.02% 2.62x
London Tourism & Events 0.01% 2.53x
Shopping Catalogs 0.01% 2.45x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female