Dstillery Audiences

CRICKET WIRELESS

Audience Size: 6.4 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.14% 1.70x
Readers of Mexican Content 3.41% 1.63x
Readers of El Salvadoran Content 3.13% 1.57x
Readers of Guatemalan Content 2.88% 1.48x
Texas County and Local Fair Visitors 3.40% 1.45x
Texas Trip Planners 3.68% 1.44x
Readers of South American Content 2.92% 1.44x
Hip Hop Fans 3.02% 1.42x
Readers of Caribbean Content 2.82% 1.42x
Readers of Hispanic Content 2.44% 1.42x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.29% 4.75x
Topshop 0.39% 4.74x
The Childrens Place 9.38% 4.55x
Aeropostale 6.38% 4.46x
Hollister 4.72% 4.40x
Buckle 5.43% 4.37x
Lane Bryant 4.42% 4.35x
Joe's Jeans 0.21% 4.30x
Journeys 7.73% 4.30x
Zumiez 7.00% 4.29x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.58x
Texas News 1.90% 2.40x
Apartment & Community Real Estate Researchers 0.03% 2.17x
Franchising 0.03% 2.11x
Spanish Lifestyle & Health 0.11% 1.99x
Mexico Cluster 0.76% 1.98x
Spanish Health & Wellness 0.36% 1.90x
Texas Sporting & Outdoors Cluster 0.02% 1.89x
Electronic Document Assembly 0.03% 1.81x
Texas Media 2.40% 1.75x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male