Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 3.24% | 1.65x |
| Texas Trip Planners | 3.97% | 1.64x |
| Readers of Mexican Content | 3.38% | 1.62x |
| Houston Trip Planners | 3.86% | 1.60x |
| Texas County and Local Fair Visitors | 3.65% | 1.60x |
| Readers of El Salvadoran Content | 3.04% | 1.51x |
| Hip Hop Fans | 3.55% | 1.44x |
| Readers of Guatemalan Content | 2.89% | 1.43x |
| Readers of South American Content | 2.81% | 1.41x |
| Readers of Belizean Content | 2.88% | 1.41x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.41% | 4.73x |
| Charlotte Russe | 3.90% | 4.54x |
| The Childrens Place | 8.42% | 4.39x |
| Aeropostale | 5.62% | 4.29x |
| Hollister | 4.06% | 4.29x |
| Joe's Jeans | 0.20% | 4.18x |
| Buckle | 4.78% | 4.14x |
| Zumiez | 6.20% | 4.14x |
| Forever 21 | 4.25% | 4.12x |
| Lane Bryant | 3.97% | 4.10x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.89x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.67x |
| Texas News | 2.10% | 2.26x |
| Romanian News | 0.02% | 2.08x |
| Vietnam Cluster | 0.06% | 1.97x |
| Mexico Cluster | 0.84% | 1.94x |
| Texas Media | 2.89% | 1.85x |
| Spanish Health & Wellness | 0.36% | 1.74x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.73x |
| Gossip & Entertainment | 0.44% | 1.72x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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