Dstillery Audiences

CRICKET WIRELESS

Audience Size: 1.3 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.06x
Houston Activity Researchers 1.52% 1.89x
Phoenix Trip Planners 2.39% 1.75x
Texas County and Local Fair Visitors 3.91% 1.61x
Arizona Trip Planners 2.24% 1.58x
Latin TV Enthusiasts 5.83% 1.57x
Wireless Headphone Researchers 0.05% 1.57x
Verizon Wireless Customers 0.08% 1.56x
AT&T Wireless Customers 0.06% 1.53x
Houston Trip Planners 1.91% 1.45x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is The Childrens Place.

Location Composition Index
The Childrens Place 2.31% 4.17x
Buckle 2.07% 3.86x
Journeys 3.05% 3.85x
Aeropostale 1.91% 3.82x
Hollister 1.23% 3.81x
Lane Bryant 1.44% 3.71x
Victoria's Secret 2.68% 3.54x
Charlotte Russe 0.30% 3.41x
Maurices 2.88% 3.37x
Express 1.85% 3.26x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.01% 3.53x
Survival Guides 0.01% 3.45x
Horse Racing 0.01% 3.33x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.16x
Turkey & Iran Cluster 0.02% 2.93x
Feminism 0.01% 2.82x
Beauty & Cosmetics 0.01% 2.63x
London Tourism & Events 0.01% 2.53x
Phoenix News 2.46% 2.46x
Shopping Catalogs 0.01% 2.45x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female