Dstillery Audiences

CRICKET WIRELESS

Audience Size: 1.8 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.06x
Texas Trip Planners 4.61% 1.75x
Readers of Honduran Content 3.21% 1.66x
Texas Longhorn Fans 3.77% 1.64x
Readers of Mexican Content 3.34% 1.61x
Houston Trip Planners 4.06% 1.59x
Texas County and Local Fair Visitors 4.11% 1.57x
Readers of Argentinian Content 2.31% 1.57x
Verizon Wireless Customers 0.08% 1.56x
Texas Energy Providers 3.57% 1.54x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Aeropostale.

Location Composition Index
Aeropostale 2.04% 4.22x
Express Outlets 0.38% 4.07x
Journeys 3.24% 4.04x
The Childrens Place 3.34% 4.02x
Buckle 2.12% 3.97x
Hollister 1.23% 3.94x
Maurices 4.24% 3.91x
Lane Bryant 2.37% 3.89x
Zumiez 1.68% 3.88x
Victoria's Secret 3.13% 3.87x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Gadgets.

Content Affinity Composition Index
Gadgets 0.03% 6.91x
Franco-African Cluster 0.02% 3.46x
Alternative Movie Streaming 0.02% 3.44x
Professional Audio Visual 0.02% 3.31x
Canadian Lifestyle 0.02% 2.82x
Environmental Conservation 0.01% 2.81x
Mining & Natural Resources 0.02% 2.53x
London Tourism & Events 0.01% 2.53x
Hipster Clothing 0.02% 2.45x
Audio Clips & Sound Effects 0.03% 2.38x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male