Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 2.22x |
| Retirement Planning Amid Covid-19 | 0.06% | 2.12x |
| Small Business COVID-19 Relief Researchers | 0.02% | 2.08x |
| T-Mobile Customers | 0.10% | 2.06x |
| Social Distancing Content Readers | 0.01% | 1.94x |
| Amazon Prime Movie Subscribers | 0.02% | 1.79x |
| Texas Trip Planners | 5.14% | 1.77x |
| Houston Trip Planners | 4.43% | 1.76x |
| Texas County and Local Fair Visitors | 4.63% | 1.70x |
| Texas Longhorn Fans | 4.08% | 1.65x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.30% | 5.20x |
| The Childrens Place | 5.52% | 4.50x |
| Charlotte Russe | 0.34% | 4.44x |
| Aeropostale | 3.57% | 4.26x |
| Journeys | 5.70% | 4.18x |
| Lane Bryant | 2.71% | 4.16x |
| Buckle | 3.29% | 4.16x |
| Hollister | 2.46% | 4.14x |
| Zumiez | 3.77% | 4.02x |
| Old Navy | 5.03% | 3.99x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 5.32x |
| Alternative Streaming Services | 0.01% | 3.06x |
| Right Wing Blogs - Political Activism | 0.04% | 2.84x |
| Environmental Conservation | 0.01% | 2.81x |
| Gadgets | 0.02% | 2.75x |
| Texas News | 4.11% | 2.49x |
| Spanish Lifestyle & Health | 0.19% | 2.44x |
| Winnipeg Canada News | 0.01% | 2.25x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 2.24x |
| Greece Cluster | 0.02% | 2.14x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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