Dstillery Audiences

CRICKET WIRELESS

Audience Size: 3.5 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.39% 1.65x
Readers of Caribbean Content 2.20% 1.62x
Readers of South American Content 2.12% 1.56x
Readers of El Salvadoran Content 2.11% 1.56x
Readers of Honduran Content 4.71% 1.54x
Readers of Mexican Content 2.27% 1.53x
Hip Hop Fans 1.98% 1.53x
Readers of Guatemalan Content 2.09% 1.52x
Readers of Belizean Content 2.24% 1.51x
Readers of Puerto Rican Content 1.74% 1.49x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is The Childrens Place.

Location Composition Index
The Childrens Place 6.62% 12.25x
Everlane 0.05% 8.51x
Hollister 1.07% 8.05x
Journeys 1.60% 7.01x
Zumiez 1.70% 6.84x
Charlotte Russe 1.11% 6.78x
Forever 21 1.98% 6.51x
Express 1.27% 6.27x
Aeropostale 1.90% 6.26x
Express Outlets 0.19% 6.26x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 0.21% 2.14x
Spanish Lifestyle & Health 0.10% 2.07x
New York City Education & News Cluster 0.84% 2.03x
Caribbean Cluster 0.22% 1.98x
Franco-African Cluster 0.03% 1.94x
Spanish Health & Wellness 0.43% 1.87x
Vietnam Cluster 0.07% 1.83x
Latin American News 0.19% 1.76x
Mexico Cluster 0.45% 1.76x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.76x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female