Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.06x |
| Houston Activity Researchers | 1.52% | 1.89x |
| Phoenix Trip Planners | 2.39% | 1.75x |
| Texas County and Local Fair Visitors | 3.91% | 1.61x |
| Arizona Trip Planners | 2.24% | 1.58x |
| Latin TV Enthusiasts | 5.83% | 1.57x |
| Wireless Headphone Researchers | 0.05% | 1.57x |
| Verizon Wireless Customers | 0.08% | 1.56x |
| AT&T Wireless Customers | 0.06% | 1.53x |
| Houston Trip Planners | 1.91% | 1.45x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 2.31% | 4.17x |
| Buckle | 2.07% | 3.86x |
| Journeys | 3.05% | 3.85x |
| Aeropostale | 1.91% | 3.82x |
| Hollister | 1.23% | 3.81x |
| Lane Bryant | 1.44% | 3.71x |
| Victoria's Secret | 2.68% | 3.54x |
| Charlotte Russe | 0.30% | 3.41x |
| Maurices | 2.88% | 3.37x |
| Express | 1.85% | 3.26x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.01% | 3.53x |
| Survival Guides | 0.01% | 3.45x |
| Horse Racing | 0.01% | 3.33x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 3.16x |
| Turkey & Iran Cluster | 0.02% | 2.93x |
| Feminism | 0.01% | 2.82x |
| Beauty & Cosmetics | 0.01% | 2.63x |
| London Tourism & Events | 0.01% | 2.53x |
| Phoenix News | 2.46% | 2.46x |
| Shopping Catalogs | 0.01% | 2.45x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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