Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 3.81% | 1.67x |
| Texas Trip Planners | 3.63% | 1.62x |
| Houston Trip Planners | 3.53% | 1.58x |
| Readers of Mexican Content | 3.45% | 1.58x |
| Texas County and Local Fair Visitors | 3.29% | 1.57x |
| Readers of El Salvadoran Content | 3.49% | 1.51x |
| Texas State Fairs | 3.18% | 1.48x |
| Hip Hop Fans | 3.35% | 1.47x |
| Dallas Cowboys Fans | 3.12% | 1.44x |
| Readers of Hispanic Content | 2.72% | 1.43x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.56% | 4.83x |
| The Childrens Place | 9.05% | 4.64x |
| Topshop | 0.32% | 4.55x |
| Aeropostale | 6.06% | 4.49x |
| Hollister | 4.50% | 4.45x |
| Buckle | 5.29% | 4.41x |
| Lane Bryant | 4.24% | 4.39x |
| Journeys | 8.06% | 4.37x |
| Zumiez | 6.68% | 4.34x |
| Forever 21 | 4.28% | 4.31x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.01% | 3.81x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.43x |
| Texas News | 2.22% | 2.32x |
| Peru Media | 0.21% | 1.93x |
| Memphis News | 0.20% | 1.88x |
| Mexico Cluster | 0.76% | 1.88x |
| Spanish Lifestyle & Health | 0.10% | 1.87x |
| Electronic Document Assembly | 0.02% | 1.78x |
| Texas Media | 2.77% | 1.76x |
| Gossip & Entertainment | 0.42% | 1.76x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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