Dstillery Audiences

CRICKET WIRELESS

Audience Size: 4.7 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.06x
Readers of Argentinian Content 3.70% 1.68x
Readers of Mexican Content 4.04% 1.66x
Readers of Honduran Content 3.73% 1.64x
Readers of El Salvadoran Content 3.85% 1.62x
Verizon Wireless Customers 0.08% 1.56x
AT&T Wireless Customers 0.06% 1.53x
Texas County and Local Fair Visitors 4.03% 1.52x
Houston Activity Researchers 1.83% 1.51x
Houston Trip Planners 3.83% 1.46x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 2.65x
Aeropostale 6.39% 2.13x
Buckle 7.23% 2.10x
The Childrens Place 9.40% 2.09x
Zumiez 5.51% 2.08x
Maurices 9.87% 2.07x
Journeys 9.98% 2.07x
Lane Bryant 6.10% 2.06x
Hollister 4.43% 2.05x
Charlotte Russe 0.52% 2.03x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Robotics.

Content Affinity Composition Index
Robotics 0.01% 3.46x
London Tourism & Events 0.01% 2.53x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.01% 2.27x
Science Education & Academia 0.02% 2.27x
National Parks 0.01% 2.20x
Custom Printing 0.02% 2.09x
Beach Vacations 0.02% 2.07x
Texas News 2.12% 2.05x
Mexico Cluster 0.66% 2.01x
Discount Shopping 0.01% 1.95x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female