Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 665.5 thousand unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.06x |
| Readers of Argentinian Content | 3.38% | 1.78x |
| Readers of Mexican Content | 3.69% | 1.73x |
| Readers of Honduran Content | 3.22% | 1.68x |
| Texas Longhorn Fans | 4.44% | 1.66x |
| Burger Enthusiast | 3.25% | 1.65x |
| Texas Trip Planners | 5.21% | 1.64x |
| Texas County and Local Fair Visitors | 4.75% | 1.62x |
| Texas State Fairs | 4.69% | 1.57x |
| Verizon Wireless Customers | 0.08% | 1.56x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.61x |
| Hollister | 2.23% | 4.62x |
| Lorna Jane | 0.09% | 4.61x |
| Aeropostale | 3.21% | 4.57x |
| Buckle | 3.50% | 4.50x |
| Abercrombie & Fitch | 0.16% | 4.48x |
| Topshop | 0.02% | 4.45x |
| Zumiez | 2.59% | 4.36x |
| Journeys | 4.98% | 4.36x |
| Victoria's Secret | 4.81% | 4.35x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Writing Resources.
| Content Affinity | Composition | Index |
| Writing Resources | 0.04% | 3.88x |
| Canadian Auto | 0.13% | 3.84x |
| Vaping | 0.04% | 3.83x |
| Spanish Health & Wellness | 0.15% | 3.52x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.08% | 3.22x |
| Canadian Lifestyle | 0.02% | 3.11x |
| Work Productivity | 0.04% | 3.08x |
| Electrical Engineering | 0.05% | 3.07x |
| Startup Investment | 0.09% | 3.04x |
| Toys Shopping | 0.06% | 2.99x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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