Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.59% | 1.75x |
| Readers of El Salvadoran Content | 2.46% | 1.71x |
| Readers of Dominican Republic Content | 2.70% | 1.67x |
| Readers of South American Content | 2.21% | 1.67x |
| Readers of Mexican Content | 2.39% | 1.67x |
| Readers of Belizean Content | 2.50% | 1.63x |
| Readers of Honduran Content | 5.68% | 1.62x |
| Readers of Guatemalan Content | 2.49% | 1.59x |
| Colombia Trip Planners | 2.45% | 1.58x |
| Readers of Panamanian Content | 2.00% | 1.57x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.62% | 15.17x |
| Michael Kors | 1.05% | 8.80x |
| Lululemon | 0.56% | 7.64x |
| Club Monaco | 0.63% | 5.96x |
| Banana Republic | 2.09% | 4.08x |
| Brooks Brothers | 1.68% | 3.64x |
| Patagonia | 0.21% | 3.54x |
| J. Crew | 1.49% | 3.48x |
| Gymboree | 1.03% | 3.43x |
| REI | 1.56% | 3.34x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Latin American Spanish Language News.
| Content Affinity | Composition | Index |
| Latin American Spanish Language News | 0.20% | 2.24x |
| New York City Education & News Cluster | 0.94% | 2.24x |
| Vietnam Cluster | 0.10% | 2.08x |
| Spanish Health & Wellness | 0.54% | 2.07x |
| Mexico Cluster | 0.44% | 2.03x |
| Parenting & Nutrition | 0.02% | 1.98x |
| Gossip & Entertainment | 0.31% | 1.96x |
| France Online Music & Quiz Content Cluster | 0.01% | 1.95x |
| Spain News - Madrid & Seville | 0.23% | 1.94x |
| Spanish Lifestyle & Health | 0.10% | 1.92x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000
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