Dstillery Audiences

CRICKET WIRELESS

Audience Size: 1.6 Million Devices

Explore the Cricket Wireless Audience

Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Cricket Wireless audience.

Dstillery Crafted Audiences

INTERESTS

The Cricket Wireless audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 2.06x
Texas Trip Planners 4.76% 1.67x
Houston Trip Planners 4.20% 1.63x
Verizon Wireless Customers 0.08% 1.56x
Texas Longhorn Fans 3.95% 1.54x
AT&T Wireless Customers 0.06% 1.53x
Texas County and Local Fair Visitors 4.13% 1.52x
Readers of Argentinian Content 2.98% 1.52x
Texas Energy Providers 3.64% 1.49x
Southern Central Voters 4.09% 1.45x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cricket Wireless audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.29x
Aeropostale 2.92% 4.11x
The Childrens Place 4.50% 3.95x
Buckle 3.05% 3.92x
Hollister 1.88% 3.90x
Journeys 4.52% 3.90x
Zumiez 2.39% 3.85x
Victoria's Secret 4.44% 3.80x
Lane Bryant 2.83% 3.78x
Maurices 5.15% 3.78x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cricket Wireless audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.02% 4.20x
Germany Cluster 0.02% 4.05x
Holiday Gifts 0.02% 3.43x
Men's Dress Shirt Shopping 0.02% 3.24x
Canadian Lifestyle 0.02% 3.11x
Vietnam Cluster 0.04% 3.00x
Audio Clips & Sound Effects 0.02% 2.80x
Alternative Movie Streaming 0.02% 2.75x
France Online Music & Quiz Content Cluster 0.03% 2.60x
Scotland Travel 0.02% 2.57x
Composition Percentage: The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male