Explore the Cricket Wireless Audience
Below you'll find more information about the Cricket Wireless audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Cricket Wireless audience.
INTERESTS
The Cricket Wireless audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cricket Wireless audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 2.06x |
| Texas Trip Planners | 4.76% | 1.67x |
| Houston Trip Planners | 4.20% | 1.63x |
| Verizon Wireless Customers | 0.08% | 1.56x |
| Texas Longhorn Fans | 3.95% | 1.54x |
| AT&T Wireless Customers | 0.06% | 1.53x |
| Texas County and Local Fair Visitors | 4.13% | 1.52x |
| Readers of Argentinian Content | 2.98% | 1.52x |
| Texas Energy Providers | 3.64% | 1.49x |
| Southern Central Voters | 4.09% | 1.45x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Interest attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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APPAREL RETAILERS
The Cricket Wireless audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cricket Wireless audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.29x |
| Aeropostale | 2.92% | 4.11x |
| The Childrens Place | 4.50% | 3.95x |
| Buckle | 3.05% | 3.92x |
| Hollister | 1.88% | 3.90x |
| Journeys | 4.52% | 3.90x |
| Zumiez | 2.39% | 3.85x |
| Victoria's Secret | 4.44% | 3.80x |
| Lane Bryant | 2.83% | 3.78x |
| Maurices | 5.15% | 3.78x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Location attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cricket Wireless audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.02% | 4.20x |
| Germany Cluster | 0.02% | 4.05x |
| Holiday Gifts | 0.02% | 3.43x |
| Men's Dress Shirt Shopping | 0.02% | 3.24x |
| Canadian Lifestyle | 0.02% | 3.11x |
| Vietnam Cluster | 0.04% | 3.00x |
| Audio Clips & Sound Effects | 0.02% | 2.80x |
| Alternative Movie Streaming | 0.02% | 2.75x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.60x |
| Scotland Travel | 0.02% | 2.57x |
Composition Percentage:
The overlap percentage between the Cricket Wireless audience and the Content Affinity attribute.
Index: A comparison of the Cricket Wireless audience to the internet population.
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DEMOGRAPHICS
The Cricket Wireless audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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