Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 645.5 thousand unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.47% | 1.93x |
| College Aspirants | 2.15% | 1.92x |
| Yale University Fans | 1.68% | 1.88x |
| Gonzaga Bulldogs Fans | 1.89% | 1.81x |
| Reusable Drinkware Shoppers | 2.54% | 1.80x |
| Louisiana State University Tigers Fans | 1.76% | 1.72x |
| Colorado Skiers and Snowboarders | 2.54% | 1.71x |
| Road Trip Planners | 2.15% | 1.70x |
| Rowing Enthusiasts | 1.98% | 1.69x |
| Home Networking Researchers | 2.19% | 1.67x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 8.21x |
| Supreme | 0.01% | 7.15x |
| Patagonia | 0.44% | 6.86x |
| Lorna Jane | 0.14% | 5.58x |
| Topshop | 0.03% | 5.46x |
| Saint Laurent Paris | 0.11% | 4.85x |
| American Apparel | 0.62% | 4.81x |
| Urban Outfitters | 1.09% | 4.72x |
| The North Face | 0.64% | 4.71x |
| Columbia | 0.46% | 4.64x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is California Universities.
| Content Affinity | Composition | Index |
| California Universities | 0.07% | 5.67x |
| Diet & Weight Loss | 0.21% | 4.61x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.21% | 4.30x |
| Pac 12 Sports | 0.07% | 4.22x |
| International Travel | 0.17% | 4.15x |
| College Greek Life | 0.05% | 3.97x |
| Meeting Planning & Hotels | 0.04% | 3.64x |
| Christian Music | 0.04% | 3.61x |
| Teen Hair | 0.17% | 3.56x |
| Vietnam Cluster | 0.03% | 3.30x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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