Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 2.63% | 1.36x |
| Seattle Trip Planners | 2.28% | 1.36x |
| New York City Events Researchers | 2.45% | 1.34x |
| Ballet Enthusiasts | 2.47% | 1.32x |
| Santa Cruz Trip Planners | 1.71% | 1.29x |
| Brooklyn Nets Fans | 1.67% | 1.27x |
| Seattle Seahawks Fans | 1.75% | 1.27x |
| Arsenal Fans | 1.71% | 1.26x |
| Portland Trail Blazers Fans | 1.46% | 1.26x |
| Washington Skiers and Snowboarders | 1.90% | 1.26x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 8.52x |
| Supreme | 0.27% | 8.01x |
| Intermix | 0.91% | 6.90x |
| Joe's Jeans | 0.47% | 6.43x |
| Calvin Klein | 0.68% | 6.19x |
| Topshop | 0.28% | 6.13x |
| Zara | 2.39% | 6.02x |
| Patagonia | 1.49% | 5.90x |
| Levi Strauss | 1.20% | 5.88x |
| Club Monaco | 1.00% | 5.70x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.67% | 2.37x |
| Greece Cluster | 0.04% | 2.14x |
| Flags & Trump | 0.01% | 1.97x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.88x |
| Malaya | 0.02% | 1.85x |
| Scotland Travel | 0.03% | 1.78x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.75x |
| New York City Real Estate Research Cluster | 1.02% | 1.64x |
| NYC Tourist Attractions | 1.43% | 1.63x |
| Pacific Northwest Sports & News Cluster | 1.07% | 1.62x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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