Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 813.6 thousand unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.23% | 2.23x |
| Western Canada Skiers and Snowboarders | 2.74% | 1.59x |
| Washington Skiers and Snowboarders | 3.36% | 1.55x |
| Oregon Trip Planners | 3.51% | 1.55x |
| Summer Festivals and Fairs Visitors | 3.66% | 1.47x |
| Quarantine Planners | 1.32% | 1.47x |
| Telluride Trip Planners | 2.88% | 1.46x |
| Social Distancing Content Readers | 1.41% | 1.46x |
| Rock Climbing Enthusiasts | 2.62% | 1.45x |
| Oregon County and Local Fair Visitors | 4.11% | 1.44x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.19% | 3.83x |
| REI | 0.46% | 3.71x |
| Joe's Jeans | 0.03% | 3.33x |
| Calvin Klein | 0.05% | 3.30x |
| Intermix | 0.06% | 3.10x |
| Bonobos | 0.17% | 3.06x |
| Madewell | 0.41% | 2.87x |
| The North Face | 0.30% | 2.84x |
| Urban Outfitters | 0.53% | 2.74x |
| Topshop | 0.02% | 2.72x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Mobile Phone Networks.
| Content Affinity | Composition | Index |
| Mobile Phone Networks | 0.04% | 5.70x |
| California Universities | 0.07% | 5.67x |
| Natural Diet & Supplement Researchers | 0.05% | 3.80x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.70x |
| Meeting Planning & Hotels | 0.04% | 3.64x |
| Christian Music | 0.04% | 3.61x |
| Winter Sports & Gear | 0.07% | 3.57x |
| Marketing Professionals | 0.05% | 3.52x |
| Greece Cluster | 0.03% | 3.36x |
| Engineering | 0.04% | 3.23x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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