Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Headphone Review Readers.
| Interest | Composition | Index |
| Headphone Review Readers | 0.02% | 2.13x |
| Denver Trip Planners | 2.73% | 1.71x |
| Aspen Trip Planners | 2.22% | 1.61x |
| Colorado Skiers and Snowboarders | 2.88% | 1.55x |
| Washington Skiers and Snowboarders | 2.88% | 1.54x |
| Telluride Trip Planners | 2.34% | 1.52x |
| Rock Climbing Enthusiasts | 2.07% | 1.52x |
| Colorado County and Local Fair Visitors | 3.13% | 1.49x |
| South West State Fair Visitors | 4.04% | 1.44x |
| Quarantine Planners | 0.91% | 1.43x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.49% | 3.23x |
| Everlane | 0.01% | 2.98x |
| REI | 1.14% | 2.81x |
| Lorna Jane | 0.36% | 2.81x |
| Bonobos | 0.52% | 2.64x |
| Madewell | 1.32% | 2.51x |
| Columbia | 0.60% | 2.48x |
| The North Face | 0.86% | 2.47x |
| Joe's Jeans | 0.08% | 2.47x |
| Intermix | 0.16% | 2.44x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 0.04% | 4.83x |
| Psychology & Social Work | 0.04% | 4.14x |
| Engineering | 0.02% | 3.75x |
| Christian Music | 0.04% | 3.61x |
| Survival Guides | 0.01% | 3.39x |
| South Carolina Travel | 0.02% | 3.19x |
| Writing & Publishing | 0.01% | 3.15x |
| Italy Cluster | 0.02% | 3.04x |
| Telescopes | 0.01% | 3.04x |
| Visa & Immigration | 0.02% | 3.03x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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