Dstillery Audiences

CROSSFIT

Audience Size: 1.3 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.05% 1.83x
Winter Sports Destination Seekers 1.09% 1.58x
Washington Skiers and Snowboarders 2.65% 1.45x
Telluride Trip Planners 1.80% 1.43x
Ski and Snowboard Trip Planners 2.56% 1.42x
AT&T Wireless Customers 0.05% 1.42x
Oregon Trip Planners 2.49% 1.41x
Food Bank Researchers 0.77% 1.41x
Ski Enthusiasts 2.29% 1.41x
True Crime Podcast Listeners 0.79% 1.39x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.

Location Composition Index
Patagonia 0.62% 3.24x
Supreme 0.01% 3.20x
Topshop 0.10% 2.95x
Lorna Jane 0.48% 2.86x
REI 1.47% 2.67x
Bonobos 0.67% 2.65x
Joe's Jeans 0.10% 2.59x
Everlane 0.01% 2.57x
Intermix 0.22% 2.56x
Armani 1.06% 2.52x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.05% 5.33x
Engineering 0.02% 3.73x
Art News & Products 0.02% 3.61x
Healthcare Jobs 0.02% 3.53x
Vancouver British Columbia Research Cluster 0.03% 3.50x
Malaya 0.03% 3.28x
Paleo & Keto Diet Enthusiasts 0.03% 3.23x
Romanian News 0.02% 3.20x
French Canadian Cluster 0.05% 3.11x
Women Shoppers 0.02% 3.02x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male