Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.71x |
| Seattle Trip Planners | 3.88% | 1.50x |
| Washington Skiers and Snowboarders | 3.20% | 1.39x |
| Los Angeles Activities Researchers | 2.90% | 1.39x |
| Elite Cycling Gear Shoppers | 2.85% | 1.39x |
| Western Canada Skiers and Snowboarders | 2.09% | 1.39x |
| Opera Enthusiasts | 2.91% | 1.38x |
| New York City Events Researchers | 3.04% | 1.38x |
| Symphony Music Enthusiasts | 3.17% | 1.38x |
| Los Angeles Mass Transit Commuters | 3.62% | 1.37x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.21% | 9.21x |
| Everlane | 0.20% | 8.16x |
| Topshop | 0.60% | 7.23x |
| Joe's Jeans | 0.34% | 6.95x |
| Intermix | 1.04% | 6.45x |
| Patagonia | 1.37% | 6.36x |
| American Apparel | 3.67% | 6.33x |
| Club Monaco | 1.50% | 6.25x |
| Calvin Klein | 0.55% | 6.18x |
| Uniqlo | 2.06% | 6.10x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.89x |
| Nepal News | 0.03% | 2.45x |
| Alternative Streaming Services | 0.03% | 2.44x |
| Crossfit & Obstacle Race Enthusiasts | 0.42% | 2.42x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.34x |
| Online Learning | 0.02% | 2.24x |
| Pacific Northwest Sports & News Cluster | 0.94% | 2.13x |
| Romanian News | 0.02% | 2.11x |
| Franco-African Cluster | 0.02% | 2.09x |
| Real Estate Cluster | 0.10% | 1.88x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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