Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.36x |
| Seattle Trip Planners | 3.38% | 1.64x |
| Seattle Seahawks Fans | 3.23% | 1.61x |
| Rock Climbing Enthusiasts | 2.43% | 1.60x |
| Washington Skiers and Snowboarders | 3.03% | 1.59x |
| Western Canada Skiers and Snowboarders | 1.69% | 1.55x |
| North West State Fair Visitors | 3.33% | 1.54x |
| Oregon Ducks Fans | 2.33% | 1.52x |
| Aspen Trip Planners | 2.50% | 1.49x |
| Canada Trip Planners | 1.58% | 1.48x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 9.12x |
| Supreme | 0.15% | 8.44x |
| Topshop | 0.38% | 7.42x |
| Joe's Jeans | 0.22% | 7.36x |
| Patagonia | 1.14% | 7.30x |
| Intermix | 0.74% | 7.05x |
| Club Monaco | 1.16% | 6.40x |
| Uniqlo | 1.58% | 6.38x |
| American Apparel | 2.91% | 6.37x |
| Zara | 2.45% | 6.32x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.02% | 3.18x |
| Cigars | 0.04% | 3.12x |
| Romanian News | 0.03% | 3.07x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.02x |
| Italy Cluster | 0.03% | 2.78x |
| Office Furniture Design | 0.02% | 2.53x |
| San Francisco Tourism | 0.03% | 2.42x |
| Crossfit & Obstacle Race Enthusiasts | 0.26% | 2.40x |
| Pacific Northwest Sports & News Cluster | 1.12% | 2.37x |
| Canada Online Shopping Cluster | 0.02% | 2.36x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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