Dstillery Audiences

CROSSFIT

Audience Size: 766.2 Thousand Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 766.2 thousand unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.36x
Washington Skiers and Snowboarders 2.95% 1.45x
Podcast Listeners 2.52% 1.45x
Web Conferences and Remote Workers 2.21% 1.44x
Colorado Skiers and Snowboarders 3.28% 1.44x
Yale University Fans 1.91% 1.43x
Elite Cycling Gear Shoppers 2.43% 1.42x
Luxury Boutique Hotel Researchers 2.46% 1.42x
AT&T Wireless Customers 0.05% 1.42x
Jam Band Festival Fans 3.31% 1.42x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.

Location Composition Index
Patagonia 0.38% 6.98x
Lorna Jane 0.13% 6.88x
Joe's Jeans 0.02% 5.07x
American Apparel 0.54% 4.95x
Urban Outfitters 0.89% 4.84x
The North Face 0.41% 4.66x
REI 0.74% 4.62x
Bonobos 0.24% 4.60x
Club Monaco 0.13% 4.59x
Armani 0.26% 4.41x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.06% 5.22x
Germany Cluster 0.04% 4.00x
Tattoos & Costumes 0.03% 3.55x
Vietnam Cluster 0.03% 3.30x
London Tourism 0.02% 3.18x
Engineering 0.15% 2.99x
Human Resources & Employee Management 0.04% 2.95x
English as a Second Language 0.07% 2.83x
Health & Safety Compliance 0.03% 2.72x
College Greek Life 0.06% 2.64x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male