Dstillery Audiences

CROSSFIT

Audience Size: 4.7 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 3.30% 1.27x
Seattle Trip Planners 3.52% 1.22x
Santa Cruz Trip Planners 2.91% 1.21x
Seattle Seahawks Fans 2.92% 1.18x
Oregon Trip Planners 2.70% 1.17x
Los Angeles Mass Transit Commuters 3.00% 1.16x
North West State Fair Visitors 2.97% 1.16x
Rock Climbing Enthusiasts 2.60% 1.14x
Surfers 2.39% 1.14x
Washington Skiers and Snowboarders 2.86% 1.13x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.

Location Composition Index
Supreme 0.22% 8.41x
Everlane 0.17% 7.83x
Joe's Jeans 0.38% 6.71x
Topshop 0.54% 6.42x
Calvin Klein 0.54% 6.24x
Intermix 0.98% 6.09x
Patagonia 1.43% 5.83x
American Apparel 3.38% 5.74x
Zara 2.48% 5.71x
Bonobos 1.64% 5.62x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.62x
Crossfit & Obstacle Race Enthusiasts 0.47% 2.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.99x
Scientology 0.01% 1.68x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.66x
Office Furniture Design 0.05% 1.65x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 1.62x
Pacific Northwest Sports & News Cluster 0.87% 1.57x
Home Printing 0.03% 1.54x
Franco-African Cluster 0.02% 1.54x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male