Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.05% | 2.40x |
| True Crime Podcast Listeners | 0.03% | 2.36x |
| Telemedicine Content Readers | 0.04% | 1.77x |
| Social Distancing Content Readers | 0.04% | 1.68x |
| Small Business COVID-19 Relief Researchers | 0.05% | 1.65x |
| Home-Made Face Mask Researchers | 0.04% | 1.57x |
| Washington Skiers and Snowboarders | 3.19% | 1.54x |
| Western Canada Skiers and Snowboarders | 1.84% | 1.49x |
| Seattle Trip Planners | 3.33% | 1.45x |
| AT&T Wireless Customers | 0.05% | 1.42x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.06% | 7.40x |
| Patagonia | 0.69% | 6.78x |
| Supreme | 0.06% | 6.63x |
| Intermix | 0.36% | 5.83x |
| Topshop | 0.13% | 5.53x |
| REI | 0.94% | 5.26x |
| American Apparel | 1.49% | 5.25x |
| Club Monaco | 0.53% | 5.25x |
| Joe's Jeans | 0.08% | 5.14x |
| Uniqlo | 0.71% | 5.13x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Cigars.
| Content Affinity | Composition | Index |
| Cigars | 0.04% | 3.37x |
| London Tourism | 0.02% | 3.18x |
| Electronic Cabling | 0.05% | 2.96x |
| Assorted Topics (Television, Origami, Men's Health) | 0.21% | 2.74x |
| Discount Books | 0.04% | 2.72x |
| Higher-End Fashion Brands | 0.02% | 2.66x |
| Film Production | 0.08% | 2.47x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 2.46x |
| Turkey & Iran Cluster | 0.04% | 2.36x |
| Real Estate Cluster | 0.06% | 2.34x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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