Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.24% | 1.56x |
| Online Grocery Shoppers | 2.47% | 1.54x |
| Ballet Enthusiasts | 2.18% | 1.53x |
| Real Estate Decision Makers | 2.72% | 1.43x |
| New York Trip Planners | 2.34% | 1.41x |
| Seattle Trip Planners | 2.41% | 1.37x |
| Luxury Retail Researchers | 1.85% | 1.37x |
| Last Minute Travelers | 1.92% | 1.36x |
| Venture Capitalists | 1.62% | 1.35x |
| Men's Shoe Shoppers | 2.04% | 1.35x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 9.88x |
| Supreme | 0.29% | 8.38x |
| Intermix | 0.88% | 7.25x |
| Club Monaco | 0.91% | 7.00x |
| Levi Strauss | 1.07% | 6.88x |
| Zara | 2.46% | 6.48x |
| Lorna Jane | 0.51% | 6.09x |
| American Apparel | 3.02% | 6.05x |
| Saint Laurent Paris | 0.78% | 6.00x |
| Uniqlo | 1.13% | 5.98x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.55% | 2.33x |
| Philanthropy - Nonprofits | 0.11% | 2.16x |
| New York City Real Estate Research Cluster | 0.97% | 2.09x |
| Italy Cluster | 0.02% | 2.06x |
| New York City Education & News Cluster | 0.95% | 1.98x |
| NYC Tourist Attractions | 1.34% | 1.89x |
| Home Office Products | 0.04% | 1.89x |
| France Online Music & Quiz Content Cluster | 0.02% | 1.85x |
| Franchising | 0.03% | 1.80x |
| French Education | 0.01% | 1.70x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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