Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 761.9 thousand unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 1.91% | 1.75x |
| Aspen Trip Planners | 1.01% | 1.65x |
| Restaurant Supply Shoppers | 0.17% | 1.49x |
| Pain Management Researchers | 0.89% | 1.49x |
| Beekeeping Enthusiasts | 0.51% | 1.44x |
| Rock Climbing Enthusiasts | 1.00% | 1.43x |
| Harvard University Fans | 0.29% | 1.42x |
| AT&T Wireless Customers | 0.05% | 1.42x |
| Costco Deal Blog Readers | 0.35% | 1.42x |
| Denver Trip Planners | 1.89% | 1.41x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 5.93x |
| Joe's Jeans | 0.03% | 5.36x |
| Intermix | 0.10% | 5.15x |
| Zara | 0.40% | 4.34x |
| Uniqlo | 0.19% | 4.16x |
| The North Face | 0.24% | 4.10x |
| Club Monaco | 0.11% | 4.01x |
| Abercrombie & Fitch | 0.33% | 4.00x |
| Everlane | 0.01% | 4.00x |
| REI | 0.33% | 3.89x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.05% | 5.35x |
| Italy Cluster | 0.03% | 4.34x |
| International Travel | 0.05% | 4.33x |
| Art News & Products | 0.03% | 3.57x |
| Grilling | 0.04% | 3.54x |
| Trucking | 0.09% | 3.42x |
| Pakistan Cluster | 0.05% | 3.10x |
| Bags & Luggage | 0.06% | 3.04x |
| Winter Sports & Gear | 0.02% | 2.93x |
| Child Development | 0.03% | 2.91x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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