Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 1.94% | 1.47x |
| Seattle Trip Planners | 2.06% | 1.45x |
| Venture Capitalists | 1.21% | 1.42x |
| Washington Skiers and Snowboarders | 1.71% | 1.41x |
| Real Estate Decision Makers | 3.13% | 1.41x |
| Online Grocery Shoppers | 3.56% | 1.40x |
| Los Angeles Mass Transit Commuters | 2.01% | 1.40x |
| Western Canada Skiers and Snowboarders | 1.39% | 1.39x |
| Executive Travelers | 1.25% | 1.37x |
| Last Minute Travelers | 1.57% | 1.37x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Free People.
| Location | Composition | Index |
| Free People | 0.17% | 5.17x |
| Michael Kors | 0.58% | 4.85x |
| Club Monaco | 0.51% | 4.80x |
| Lululemon | 0.32% | 4.42x |
| Patagonia | 0.23% | 3.78x |
| REI | 1.58% | 3.38x |
| Banana Republic | 1.68% | 3.29x |
| J. Crew | 1.34% | 3.15x |
| The North Face | 0.77% | 3.00x |
| Brooks Brothers | 1.36% | 2.95x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.47% | 2.10x |
| Philanthropy - Nonprofits | 0.07% | 2.08x |
| New York City Real Estate Research Cluster | 0.60% | 2.03x |
| New York City Education & News Cluster | 0.83% | 1.87x |
| NYC Tourist Attractions | 1.06% | 1.87x |
| Institutional Investing | 0.08% | 1.78x |
| LGBTQ Advocacy | 0.77% | 1.78x |
| Pacific Northwest Sports & News Cluster | 0.67% | 1.78x |
| New York City Family & Activity Cluster | 0.77% | 1.73x |
| Greece Cluster | 0.03% | 1.71x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999
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