Dstillery Audiences

CROSSFIT

Audience Size: 3.5 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.74x
E-cycling Enthusiasts 3.09% 1.46x
Rock Climbing Enthusiasts 2.72% 1.40x
Seattle Trip Planners 3.58% 1.39x
Western Canada Skiers and Snowboarders 1.88% 1.38x
Washington Skiers and Snowboarders 3.00% 1.38x
Fitness Activity Tracker Users 1.83% 1.38x
Oregon Trip Planners 2.99% 1.37x
Las Vegas Nightlife Researchers 3.36% 1.37x
California Trip Planners 3.13% 1.35x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.

Location Composition Index
Supreme 0.18% 8.73x
Everlane 0.19% 8.55x
Topshop 0.51% 7.21x
Joe's Jeans 0.29% 7.08x
Intermix 0.92% 6.75x
Patagonia 1.26% 6.63x
American Apparel 3.39% 6.39x
Club Monaco 1.37% 6.22x
Uniqlo 1.88% 6.19x
Calvin Klein 0.50% 6.14x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 2.59x
General Interest 0.02% 2.56x
Crossfit & Obstacle Race Enthusiasts 0.39% 2.55x
Professional Audio Visual 0.05% 2.55x
Electronic Document Assembly 0.03% 2.46x
French Education 0.01% 2.37x
France Online Music & Quiz Content Cluster 0.05% 2.34x
Survival Guides 0.02% 2.22x
Scotland Travel 0.02% 2.21x
London Tourism & Events 0.02% 2.17x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male