Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 722.2 thousand unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.15% | 1.84x |
| Seattle Trip Planners | 2.29% | 1.80x |
| Montana and Idaho Trip Planners | 2.82% | 1.76x |
| Social Distancing Content Readers | 0.97% | 1.58x |
| Washington Skiers and Snowboarders | 2.99% | 1.58x |
| Western Canada Skiers and Snowboarders | 2.00% | 1.56x |
| Seattle Seahawks Fans | 3.26% | 1.53x |
| North West State Fair Visitors | 3.91% | 1.51x |
| Oregon Trip Planners | 2.54% | 1.48x |
| Modern Art Museum Researchers | 1.28% | 1.47x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.02% | 3.78x |
| Topshop | 0.03% | 3.62x |
| REI | 0.32% | 3.33x |
| Lorna Jane | 0.10% | 3.14x |
| Columbia | 0.21% | 3.08x |
| Zara | 0.29% | 3.06x |
| Uniqlo | 0.16% | 3.01x |
| Free People | 0.36% | 3.01x |
| Jos A. Bank Clothiers | 1.01% | 2.97x |
| Mens Wearhouse | 1.66% | 2.87x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 0.07% | 4.40x |
| Italy Cluster | 0.03% | 4.34x |
| Idaho Cluster | 1.28% | 4.11x |
| Canada Online Shopping Cluster | 0.02% | 3.83x |
| Visa & Immigration | 0.03% | 3.75x |
| Engineering | 0.02% | 3.73x |
| MBA Education | 0.02% | 3.49x |
| Turkey & Iran Cluster | 0.02% | 3.22x |
| Pacific Northwest Sports & News Cluster | 0.44% | 3.21x |
| Lacrosse College Athletics | 0.03% | 3.00x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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