Dstillery Audiences

CROSSFIT

Audience Size: 2.8 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.36x
Seattle Trip Planners 3.38% 1.64x
Seattle Seahawks Fans 3.23% 1.61x
Rock Climbing Enthusiasts 2.43% 1.60x
Washington Skiers and Snowboarders 3.03% 1.59x
Western Canada Skiers and Snowboarders 1.69% 1.55x
North West State Fair Visitors 3.33% 1.54x
Oregon Ducks Fans 2.33% 1.52x
Aspen Trip Planners 2.50% 1.49x
Canada Trip Planners 1.58% 1.48x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.15% 9.12x
Supreme 0.15% 8.44x
Topshop 0.38% 7.42x
Joe's Jeans 0.22% 7.36x
Patagonia 1.14% 7.30x
Intermix 0.74% 7.05x
Club Monaco 1.16% 6.40x
Uniqlo 1.58% 6.38x
American Apparel 2.91% 6.37x
Zara 2.45% 6.32x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.02% 3.18x
Cigars 0.04% 3.12x
Romanian News 0.03% 3.07x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.02x
Italy Cluster 0.03% 2.78x
Office Furniture Design 0.02% 2.53x
San Francisco Tourism 0.03% 2.42x
Crossfit & Obstacle Race Enthusiasts 0.26% 2.40x
Pacific Northwest Sports & News Cluster 1.12% 2.37x
Canada Online Shopping Cluster 0.02% 2.36x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male