Dstillery Audiences

CROSSFIT

Audience Size: 1.4 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 1.94% 1.47x
Seattle Trip Planners 2.06% 1.45x
Venture Capitalists 1.21% 1.42x
Washington Skiers and Snowboarders 1.71% 1.41x
Real Estate Decision Makers 3.13% 1.41x
Online Grocery Shoppers 3.56% 1.40x
Los Angeles Mass Transit Commuters 2.01% 1.40x
Western Canada Skiers and Snowboarders 1.39% 1.39x
Executive Travelers 1.25% 1.37x
Last Minute Travelers 1.57% 1.37x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Free People.

Location Composition Index
Free People 0.17% 5.17x
Michael Kors 0.58% 4.85x
Club Monaco 0.51% 4.80x
Lululemon 0.32% 4.42x
Patagonia 0.23% 3.78x
REI 1.58% 3.38x
Banana Republic 1.68% 3.29x
J. Crew 1.34% 3.15x
The North Face 0.77% 3.00x
Brooks Brothers 1.36% 2.95x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.47% 2.10x
Philanthropy - Nonprofits 0.07% 2.08x
New York City Real Estate Research Cluster 0.60% 2.03x
New York City Education & News Cluster 0.83% 1.87x
NYC Tourist Attractions 1.06% 1.87x
Institutional Investing 0.08% 1.78x
LGBTQ Advocacy 0.77% 1.78x
Pacific Northwest Sports & News Cluster 0.67% 1.78x
New York City Family & Activity Cluster 0.77% 1.73x
Greece Cluster 0.03% 1.71x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999