Dstillery Audiences

CROSSFIT

Audience Size: 645.5 Thousand Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 645.5 thousand unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.47% 1.93x
College Aspirants 2.15% 1.92x
Yale University Fans 1.68% 1.88x
Gonzaga Bulldogs Fans 1.89% 1.81x
Reusable Drinkware Shoppers 2.54% 1.80x
Louisiana State University Tigers Fans 1.76% 1.72x
Colorado Skiers and Snowboarders 2.54% 1.71x
Road Trip Planners 2.15% 1.70x
Rowing Enthusiasts 1.98% 1.69x
Home Networking Researchers 2.19% 1.67x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.01% 8.21x
Supreme 0.01% 7.15x
Patagonia 0.44% 6.86x
Lorna Jane 0.14% 5.58x
Topshop 0.03% 5.46x
Saint Laurent Paris 0.11% 4.85x
American Apparel 0.62% 4.81x
Urban Outfitters 1.09% 4.72x
The North Face 0.64% 4.71x
Columbia 0.46% 4.64x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is California Universities.

Content Affinity Composition Index
California Universities 0.07% 5.67x
Diet & Weight Loss 0.21% 4.61x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.21% 4.30x
Pac 12 Sports 0.07% 4.22x
International Travel 0.17% 4.15x
College Greek Life 0.05% 3.97x
Meeting Planning & Hotels 0.04% 3.64x
Christian Music 0.04% 3.61x
Teen Hair 0.17% 3.56x
Vietnam Cluster 0.03% 3.30x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male