Dstillery Audiences

CROSSFIT

Audience Size: 400.8 Thousand Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 400.8 thousand unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Colorado Skiers and Snowboarders.

Interest Composition Index
Colorado Skiers and Snowboarders 3.46% 1.69x
School Closings Updates Readers 1.15% 1.62x
San Diego Trip Planners 2.92% 1.57x
Thrift Store Shoppers 2.26% 1.56x
Restaurant Supply Shoppers 0.21% 1.53x
Telluride Trip Planners 2.88% 1.53x
Nature and Outdoors Book Readers 1.93% 1.48x
Indian Food Enthusiasts 2.02% 1.48x
Quarantine Planners 1.11% 1.48x
Headphone Shoppers 2.80% 1.47x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.

Location Composition Index
Patagonia 0.34% 6.16x
Topshop 0.04% 5.20x
Saint Laurent Paris 0.10% 5.12x
Armani 0.50% 4.87x
Intermix 0.10% 4.78x
Club Monaco 0.22% 4.72x
Joe's Jeans 0.03% 4.52x
REI 0.70% 4.49x
Madewell 0.76% 4.43x
Free People 0.72% 4.41x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is California Universities.

Content Affinity Composition Index
California Universities 0.07% 5.67x
Action Sports 0.12% 4.35x
Internet Service Provider Sites 0.12% 3.93x
Meeting Planning & Hotels 0.04% 3.64x
Christian Music 0.04% 3.61x
Dental Health 0.08% 3.56x
Internet Radio 0.09% 3.46x
Canada Culture and Tourism 0.08% 3.42x
Medical Supplies and Information 0.08% 3.19x
London Tourism 0.02% 3.18x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male