Dstillery Audiences

CROSSFIT

Audience Size: 4.2 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 4.09% 1.51x
Western Canada Skiers and Snowboarders 2.10% 1.51x
Oregon Trip Planners 3.11% 1.48x
Washington Skiers and Snowboarders 3.32% 1.45x
Rock Climbing Enthusiasts 2.86% 1.45x
Los Angeles Activities Researchers 2.82% 1.43x
San Diego Activities Researchers 2.57% 1.42x
Elite Cycling Gear Shoppers 2.56% 1.42x
California Trip Planners 2.85% 1.42x
Seattle Seahawks Fans 3.28% 1.41x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.

Location Composition Index
Supreme 0.21% 9.04x
Everlane 0.19% 7.71x
Topshop 0.59% 6.81x
Joe's Jeans 0.32% 6.62x
Intermix 1.03% 6.27x
Patagonia 1.36% 6.21x
Calvin Klein 0.53% 6.20x
American Apparel 3.57% 5.98x
Zara 2.79% 5.85x
Uniqlo 1.90% 5.85x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 4.83x
Barcode Site & App Users 0.01% 4.01x
Environmentally Friendly Cars 0.01% 3.37x
Crossfit & Obstacle Race Enthusiasts 0.60% 3.33x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.80x
General Interest 0.02% 2.42x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.28x
Scotland Travel 0.02% 2.26x
Office Furniture Design 0.05% 2.23x
Drawing & Animation 0.01% 2.22x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male