Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.05% | 1.83x |
| Winter Sports Destination Seekers | 1.09% | 1.58x |
| Washington Skiers and Snowboarders | 2.65% | 1.45x |
| Telluride Trip Planners | 1.80% | 1.43x |
| Ski and Snowboard Trip Planners | 2.56% | 1.42x |
| AT&T Wireless Customers | 0.05% | 1.42x |
| Oregon Trip Planners | 2.49% | 1.41x |
| Food Bank Researchers | 0.77% | 1.41x |
| Ski Enthusiasts | 2.29% | 1.41x |
| True Crime Podcast Listeners | 0.79% | 1.39x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.62% | 3.24x |
| Supreme | 0.01% | 3.20x |
| Topshop | 0.10% | 2.95x |
| Lorna Jane | 0.48% | 2.86x |
| REI | 1.47% | 2.67x |
| Bonobos | 0.67% | 2.65x |
| Joe's Jeans | 0.10% | 2.59x |
| Everlane | 0.01% | 2.57x |
| Intermix | 0.22% | 2.56x |
| Armani | 1.06% | 2.52x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.05% | 5.33x |
| Engineering | 0.02% | 3.73x |
| Art News & Products | 0.02% | 3.61x |
| Healthcare Jobs | 0.02% | 3.53x |
| Vancouver British Columbia Research Cluster | 0.03% | 3.50x |
| Malaya | 0.03% | 3.28x |
| Paleo & Keto Diet Enthusiasts | 0.03% | 3.23x |
| Romanian News | 0.02% | 3.20x |
| French Canadian Cluster | 0.05% | 3.11x |
| Women Shoppers | 0.02% | 3.02x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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