Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 4.09% | 1.51x |
| Western Canada Skiers and Snowboarders | 2.10% | 1.51x |
| Oregon Trip Planners | 3.11% | 1.48x |
| Washington Skiers and Snowboarders | 3.32% | 1.45x |
| Rock Climbing Enthusiasts | 2.86% | 1.45x |
| Los Angeles Activities Researchers | 2.82% | 1.43x |
| San Diego Activities Researchers | 2.57% | 1.42x |
| Elite Cycling Gear Shoppers | 2.56% | 1.42x |
| California Trip Planners | 2.85% | 1.42x |
| Seattle Seahawks Fans | 3.28% | 1.41x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.21% | 9.04x |
| Everlane | 0.19% | 7.71x |
| Topshop | 0.59% | 6.81x |
| Joe's Jeans | 0.32% | 6.62x |
| Intermix | 1.03% | 6.27x |
| Patagonia | 1.36% | 6.21x |
| Calvin Klein | 0.53% | 6.20x |
| American Apparel | 3.57% | 5.98x |
| Zara | 2.79% | 5.85x |
| Uniqlo | 1.90% | 5.85x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 4.83x |
| Barcode Site & App Users | 0.01% | 4.01x |
| Environmentally Friendly Cars | 0.01% | 3.37x |
| Crossfit & Obstacle Race Enthusiasts | 0.60% | 3.33x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.80x |
| General Interest | 0.02% | 2.42x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.28x |
| Scotland Travel | 0.02% | 2.26x |
| Office Furniture Design | 0.05% | 2.23x |
| Drawing & Animation | 0.01% | 2.22x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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