Dstillery Audiences

CROSSFIT

Audience Size: 1.6 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.05% 2.40x
True Crime Podcast Listeners 0.03% 2.36x
Telemedicine Content Readers 0.04% 1.77x
Social Distancing Content Readers 0.04% 1.68x
Small Business COVID-19 Relief Researchers 0.05% 1.65x
Home-Made Face Mask Researchers 0.04% 1.57x
Washington Skiers and Snowboarders 3.19% 1.54x
Western Canada Skiers and Snowboarders 1.84% 1.49x
Seattle Trip Planners 3.33% 1.45x
AT&T Wireless Customers 0.05% 1.42x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.06% 7.40x
Patagonia 0.69% 6.78x
Supreme 0.06% 6.63x
Intermix 0.36% 5.83x
Topshop 0.13% 5.53x
REI 0.94% 5.26x
American Apparel 1.49% 5.25x
Club Monaco 0.53% 5.25x
Joe's Jeans 0.08% 5.14x
Uniqlo 0.71% 5.13x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Cigars.

Content Affinity Composition Index
Cigars 0.04% 3.37x
London Tourism 0.02% 3.18x
Electronic Cabling 0.05% 2.96x
Assorted Topics (Television, Origami, Men's Health) 0.21% 2.74x
Discount Books 0.04% 2.72x
Higher-End Fashion Brands 0.02% 2.66x
Film Production 0.08% 2.47x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 2.46x
Turkey & Iran Cluster 0.04% 2.36x
Real Estate Cluster 0.06% 2.34x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female