Dstillery Audiences

CROSSFIT

Audience Size: 4.1 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.23% 1.64x
Ballet Enthusiasts 2.19% 1.63x
New York Trip Planners 2.11% 1.54x
Online Grocery Shoppers 3.90% 1.44x
Real Estate Decision Makers 3.87% 1.42x
Restaurant Menu Researchers 1.75% 1.42x
Last Minute Travelers 1.77% 1.41x
Broadway Fans 1.56% 1.39x
Miami Trip Planners 1.94% 1.39x
Men's Shoe Shoppers 1.83% 1.39x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.12% 11.14x
Supreme 0.25% 8.63x
Club Monaco 0.94% 7.98x
Intermix 0.76% 7.56x
Levi Strauss 0.95% 7.14x
Zara 2.19% 6.96x
Hugo Boss 1.85% 6.65x
Saint Laurent Paris 0.70% 6.60x
American Apparel 2.52% 6.58x
Armani 1.72% 6.57x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.01% 2.76x
New York City Education & News Cluster 1.01% 2.25x
Barcode Site & App Users 0.01% 2.19x
New York City Real Estate Research Cluster 0.82% 2.16x
Crossfit & Obstacle Race Enthusiasts 0.51% 2.12x
NYC Tourist Attractions 1.26% 2.03x
Italy Cluster 0.02% 1.99x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.92x
Philanthropy - Nonprofits 0.08% 1.90x
LGBTQ Advocacy 0.81% 1.84x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male