Dstillery Audiences

CROSSFIT

Audience Size: 813.6 Thousand Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 813.6 thousand unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.23% 2.23x
Western Canada Skiers and Snowboarders 2.74% 1.59x
Washington Skiers and Snowboarders 3.36% 1.55x
Oregon Trip Planners 3.51% 1.55x
Summer Festivals and Fairs Visitors 3.66% 1.47x
Quarantine Planners 1.32% 1.47x
Telluride Trip Planners 2.88% 1.46x
Social Distancing Content Readers 1.41% 1.46x
Rock Climbing Enthusiasts 2.62% 1.45x
Oregon County and Local Fair Visitors 4.11% 1.44x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.

Location Composition Index
Patagonia 0.19% 3.83x
REI 0.46% 3.71x
Joe's Jeans 0.03% 3.33x
Calvin Klein 0.05% 3.30x
Intermix 0.06% 3.10x
Bonobos 0.17% 3.06x
Madewell 0.41% 2.87x
The North Face 0.30% 2.84x
Urban Outfitters 0.53% 2.74x
Topshop 0.02% 2.72x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.04% 5.70x
California Universities 0.07% 5.67x
Natural Diet & Supplement Researchers 0.05% 3.80x
Perfume, Makeup & Cosmetics 0.03% 3.70x
Meeting Planning & Hotels 0.04% 3.64x
Christian Music 0.04% 3.61x
Winter Sports & Gear 0.07% 3.57x
Marketing Professionals 0.05% 3.52x
Greece Cluster 0.03% 3.36x
Engineering 0.04% 3.23x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male