Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.23% | 1.64x |
| Ballet Enthusiasts | 2.19% | 1.63x |
| New York Trip Planners | 2.11% | 1.54x |
| Online Grocery Shoppers | 3.90% | 1.44x |
| Real Estate Decision Makers | 3.87% | 1.42x |
| Restaurant Menu Researchers | 1.75% | 1.42x |
| Last Minute Travelers | 1.77% | 1.41x |
| Broadway Fans | 1.56% | 1.39x |
| Miami Trip Planners | 1.94% | 1.39x |
| Men's Shoe Shoppers | 1.83% | 1.39x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 11.14x |
| Supreme | 0.25% | 8.63x |
| Club Monaco | 0.94% | 7.98x |
| Intermix | 0.76% | 7.56x |
| Levi Strauss | 0.95% | 7.14x |
| Zara | 2.19% | 6.96x |
| Hugo Boss | 1.85% | 6.65x |
| Saint Laurent Paris | 0.70% | 6.60x |
| American Apparel | 2.52% | 6.58x |
| Armani | 1.72% | 6.57x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.01% | 2.76x |
| New York City Education & News Cluster | 1.01% | 2.25x |
| Barcode Site & App Users | 0.01% | 2.19x |
| New York City Real Estate Research Cluster | 0.82% | 2.16x |
| Crossfit & Obstacle Race Enthusiasts | 0.51% | 2.12x |
| NYC Tourist Attractions | 1.26% | 2.03x |
| Italy Cluster | 0.02% | 1.99x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 1.92x |
| Philanthropy - Nonprofits | 0.08% | 1.90x |
| LGBTQ Advocacy | 0.81% | 1.84x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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