Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 2.96% | 1.27x |
| Seattle Trip Planners | 3.60% | 1.21x |
| Santa Cruz Trip Planners | 2.81% | 1.18x |
| Seattle Seahawks Fans | 2.72% | 1.17x |
| Los Angeles Mass Transit Commuters | 2.96% | 1.14x |
| North West State Fair Visitors | 2.66% | 1.14x |
| Portland Trail Blazers Fans | 2.27% | 1.14x |
| Online Grocery Shoppers | 3.23% | 1.13x |
| Oregon Trip Planners | 2.56% | 1.13x |
| Readers of Chinese Content | 1.90% | 1.13x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.24% | 8.50x |
| Everlane | 0.16% | 8.06x |
| Joe's Jeans | 0.42% | 6.76x |
| Calvin Klein | 0.56% | 6.32x |
| Topshop | 0.45% | 6.19x |
| Intermix | 0.94% | 6.05x |
| Patagonia | 1.51% | 5.75x |
| Zara | 2.39% | 5.74x |
| American Apparel | 3.36% | 5.70x |
| Bonobos | 1.42% | 5.62x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 1.95x |
| Crossfit & Obstacle Race Enthusiasts | 0.48% | 1.95x |
| Texas Off-Roading | 0.01% | 1.89x |
| Southern California Cluster | 0.10% | 1.76x |
| Local & Travel England - East Midlands | 0.03% | 1.68x |
| Chat Rooms | 0.03% | 1.60x |
| Law School Research Cluster | 0.05% | 1.58x |
| Los Angeles Cluster | 0.04% | 1.55x |
| Fire Fighting | 0.09% | 1.52x |
| Home Office Products | 0.03% | 1.51x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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