Dstillery Audiences

CROSSFIT

Audience Size: 4.8 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 2.96% 1.27x
Seattle Trip Planners 3.60% 1.21x
Santa Cruz Trip Planners 2.81% 1.18x
Seattle Seahawks Fans 2.72% 1.17x
Los Angeles Mass Transit Commuters 2.96% 1.14x
North West State Fair Visitors 2.66% 1.14x
Portland Trail Blazers Fans 2.27% 1.14x
Online Grocery Shoppers 3.23% 1.13x
Oregon Trip Planners 2.56% 1.13x
Readers of Chinese Content 1.90% 1.13x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.

Location Composition Index
Supreme 0.24% 8.50x
Everlane 0.16% 8.06x
Joe's Jeans 0.42% 6.76x
Calvin Klein 0.56% 6.32x
Topshop 0.45% 6.19x
Intermix 0.94% 6.05x
Patagonia 1.51% 5.75x
Zara 2.39% 5.74x
American Apparel 3.36% 5.70x
Bonobos 1.42% 5.62x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 1.95x
Crossfit & Obstacle Race Enthusiasts 0.48% 1.95x
Texas Off-Roading 0.01% 1.89x
Southern California Cluster 0.10% 1.76x
Local & Travel England - East Midlands 0.03% 1.68x
Chat Rooms 0.03% 1.60x
Law School Research Cluster 0.05% 1.58x
Los Angeles Cluster 0.04% 1.55x
Fire Fighting 0.09% 1.52x
Home Office Products 0.03% 1.51x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male