Dstillery Audiences

CROSSFIT

Audience Size: 5.1 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 2.63% 1.36x
Seattle Trip Planners 2.28% 1.36x
New York City Events Researchers 2.45% 1.34x
Ballet Enthusiasts 2.47% 1.32x
Santa Cruz Trip Planners 1.71% 1.29x
Brooklyn Nets Fans 1.67% 1.27x
Seattle Seahawks Fans 1.75% 1.27x
Arsenal Fans 1.71% 1.26x
Portland Trail Blazers Fans 1.46% 1.26x
Washington Skiers and Snowboarders 1.90% 1.26x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.15% 8.52x
Supreme 0.27% 8.01x
Intermix 0.91% 6.90x
Joe's Jeans 0.47% 6.43x
Calvin Klein 0.68% 6.19x
Topshop 0.28% 6.13x
Zara 2.39% 6.02x
Patagonia 1.49% 5.90x
Levi Strauss 1.20% 5.88x
Club Monaco 1.00% 5.70x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.67% 2.37x
Greece Cluster 0.04% 2.14x
Flags & Trump 0.01% 1.97x
France Online Music & Quiz Content Cluster 0.03% 1.88x
Malaya 0.02% 1.85x
Scotland Travel 0.03% 1.78x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.75x
New York City Real Estate Research Cluster 1.02% 1.64x
NYC Tourist Attractions 1.43% 1.63x
Pacific Northwest Sports & News Cluster 1.07% 1.62x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male