Dstillery Audiences

CROSSFIT

Audience Size: 2.1 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 1.95% 1.45x
Real Estate Decision Makers 3.20% 1.43x
Online Grocery Shoppers 3.70% 1.42x
Seattle Trip Planners 2.02% 1.42x
Washington Skiers and Snowboarders 1.75% 1.41x
Executive Travelers 1.41% 1.37x
Venture Capitalists 1.25% 1.37x
Business Communication Product Researchers 1.18% 1.37x
Last Minute Travelers 1.52% 1.37x
New York Mets Fans 1.46% 1.36x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.06% 11.52x
Supreme 0.12% 9.49x
Club Monaco 0.74% 8.15x
Levi Strauss 0.58% 8.12x
Zara 1.28% 7.78x
American Apparel 1.32% 7.78x
Intermix 0.39% 7.46x
Lorna Jane 0.24% 7.43x
Madewell 0.68% 7.16x
Uniqlo 0.56% 7.13x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.70% 2.19x
Credit Unions & Consumer Protection 0.03% 2.04x
Crossfit & Obstacle Race Enthusiasts 0.46% 2.00x
New York City Education & News Cluster 0.85% 1.96x
NYC Tourist Attractions 1.18% 1.95x
Institutional Investing 0.09% 1.82x
Pacific Northwest Sports & News Cluster 0.67% 1.79x
Scientology 0.02% 1.77x
Bulgaria Cluster 0.01% 1.75x
Consumer Rewards 0.07% 1.71x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male