Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 766.2 thousand unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.36x |
| Washington Skiers and Snowboarders | 2.95% | 1.45x |
| Podcast Listeners | 2.52% | 1.45x |
| Web Conferences and Remote Workers | 2.21% | 1.44x |
| Colorado Skiers and Snowboarders | 3.28% | 1.44x |
| Yale University Fans | 1.91% | 1.43x |
| Elite Cycling Gear Shoppers | 2.43% | 1.42x |
| Luxury Boutique Hotel Researchers | 2.46% | 1.42x |
| AT&T Wireless Customers | 0.05% | 1.42x |
| Jam Band Festival Fans | 3.31% | 1.42x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.38% | 6.98x |
| Lorna Jane | 0.13% | 6.88x |
| Joe's Jeans | 0.02% | 5.07x |
| American Apparel | 0.54% | 4.95x |
| Urban Outfitters | 0.89% | 4.84x |
| The North Face | 0.41% | 4.66x |
| REI | 0.74% | 4.62x |
| Bonobos | 0.24% | 4.60x |
| Club Monaco | 0.13% | 4.59x |
| Armani | 0.26% | 4.41x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.06% | 5.22x |
| Germany Cluster | 0.04% | 4.00x |
| Tattoos & Costumes | 0.03% | 3.55x |
| Vietnam Cluster | 0.03% | 3.30x |
| London Tourism | 0.02% | 3.18x |
| Engineering | 0.15% | 2.99x |
| Human Resources & Employee Management | 0.04% | 2.95x |
| English as a Second Language | 0.07% | 2.83x |
| Health & Safety Compliance | 0.03% | 2.72x |
| College Greek Life | 0.06% | 2.64x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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