Dstillery Audiences

CROSSFIT

Audience Size: 5.2 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.24% 1.56x
Online Grocery Shoppers 2.47% 1.54x
Ballet Enthusiasts 2.18% 1.53x
Real Estate Decision Makers 2.72% 1.43x
New York Trip Planners 2.34% 1.41x
Seattle Trip Planners 2.41% 1.37x
Luxury Retail Researchers 1.85% 1.37x
Last Minute Travelers 1.92% 1.36x
Venture Capitalists 1.62% 1.35x
Men's Shoe Shoppers 2.04% 1.35x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Everlane.

Location Composition Index
Everlane 0.15% 9.88x
Supreme 0.29% 8.38x
Intermix 0.88% 7.25x
Club Monaco 0.91% 7.00x
Levi Strauss 1.07% 6.88x
Zara 2.46% 6.48x
Lorna Jane 0.51% 6.09x
American Apparel 3.02% 6.05x
Saint Laurent Paris 0.78% 6.00x
Uniqlo 1.13% 5.98x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.55% 2.33x
Philanthropy - Nonprofits 0.11% 2.16x
New York City Real Estate Research Cluster 0.97% 2.09x
Italy Cluster 0.02% 2.06x
New York City Education & News Cluster 0.95% 1.98x
NYC Tourist Attractions 1.34% 1.89x
Home Office Products 0.04% 1.89x
France Online Music & Quiz Content Cluster 0.02% 1.85x
Franchising 0.03% 1.80x
French Education 0.01% 1.70x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male