Dstillery Audiences

CROSSFIT

Audience Size: 1.7 Million Devices

Explore the Crossfit Audience

Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Crossfit audience.

Dstillery Crafted Audiences

INTERESTS

The Crossfit audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crossfit audience is Headphone Review Readers.

Interest Composition Index
Headphone Review Readers 0.02% 2.13x
Denver Trip Planners 2.73% 1.71x
Aspen Trip Planners 2.22% 1.61x
Colorado Skiers and Snowboarders 2.88% 1.55x
Washington Skiers and Snowboarders 2.88% 1.54x
Telluride Trip Planners 2.34% 1.52x
Rock Climbing Enthusiasts 2.07% 1.52x
Colorado County and Local Fair Visitors 3.13% 1.49x
South West State Fair Visitors 4.04% 1.44x
Quarantine Planners 0.91% 1.43x
Composition Percentage: The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crossfit audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crossfit audience is Patagonia.

Location Composition Index
Patagonia 0.49% 3.23x
Everlane 0.01% 2.98x
REI 1.14% 2.81x
Lorna Jane 0.36% 2.81x
Bonobos 0.52% 2.64x
Madewell 1.32% 2.51x
Columbia 0.60% 2.48x
The North Face 0.86% 2.47x
Joe's Jeans 0.08% 2.47x
Intermix 0.16% 2.44x
Composition Percentage: The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crossfit audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.04% 4.83x
Psychology & Social Work 0.04% 4.14x
Engineering 0.02% 3.75x
Christian Music 0.04% 3.61x
Survival Guides 0.01% 3.39x
South Carolina Travel 0.02% 3.19x
Writing & Publishing 0.01% 3.15x
Italy Cluster 0.02% 3.04x
Telescopes 0.01% 3.04x
Visa & Immigration 0.02% 3.03x
Composition Percentage: The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crossfit audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male