Explore the Crossfit Audience
Below you'll find more information about the Crossfit audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Crossfit audience.
INTERESTS
The Crossfit audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crossfit audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 1.74x |
| E-cycling Enthusiasts | 3.09% | 1.46x |
| Rock Climbing Enthusiasts | 2.72% | 1.40x |
| Seattle Trip Planners | 3.58% | 1.39x |
| Western Canada Skiers and Snowboarders | 1.88% | 1.38x |
| Washington Skiers and Snowboarders | 3.00% | 1.38x |
| Fitness Activity Tracker Users | 1.83% | 1.38x |
| Oregon Trip Planners | 2.99% | 1.37x |
| Las Vegas Nightlife Researchers | 3.36% | 1.37x |
| California Trip Planners | 3.13% | 1.35x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Interest attribute.
Index: A comparison of the Crossfit audience to the internet population.
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APPAREL RETAILERS
The Crossfit audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crossfit audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.18% | 8.73x |
| Everlane | 0.19% | 8.55x |
| Topshop | 0.51% | 7.21x |
| Joe's Jeans | 0.29% | 7.08x |
| Intermix | 0.92% | 6.75x |
| Patagonia | 1.26% | 6.63x |
| American Apparel | 3.39% | 6.39x |
| Club Monaco | 1.37% | 6.22x |
| Uniqlo | 1.88% | 6.19x |
| Calvin Klein | 0.50% | 6.14x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Location attribute.
Index: A comparison of the Crossfit audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crossfit audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 2.59x |
| General Interest | 0.02% | 2.56x |
| Crossfit & Obstacle Race Enthusiasts | 0.39% | 2.55x |
| Professional Audio Visual | 0.05% | 2.55x |
| Electronic Document Assembly | 0.03% | 2.46x |
| French Education | 0.01% | 2.37x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.34x |
| Survival Guides | 0.02% | 2.22x |
| Scotland Travel | 0.02% | 2.21x |
| London Tourism & Events | 0.02% | 2.17x |
Composition Percentage:
The overlap percentage between the Crossfit audience and the Content Affinity attribute.
Index: A comparison of the Crossfit audience to the internet population.
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DEMOGRAPHICS
The Crossfit audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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