Dstillery Audiences

CRUNCH

Audience Size: 110.3 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 110.3 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Last Minute Travelers.

Interest Composition Index
Last Minute Travelers 3.52% 2.28x
Hard Rock Hotel & Casino Trip Planners 4.09% 1.98x
Opera Enthusiasts 3.97% 1.94x
South Atlantic State Fair Visitors 3.97% 1.83x
Investment Services Intenders 2.84% 1.83x
Charitable Donors 3.06% 1.83x
Getaways Researchers 2.04% 1.81x
Advertising Professionals 1.59% 1.76x
Tampa and St Petersburg Trip Planners 1.93% 1.74x
Real Estate Decision Makers 2.38% 1.73x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Topshop.

Location Composition Index
Topshop 0.20% 10.53x
Uniqlo 1.41% 9.32x
Calvin Klein 0.38% 8.37x
Joe's Jeans 0.21% 7.75x
American Apparel 2.23% 6.87x
Lorna Jane 0.70% 6.33x
Charlotte Russe 0.92% 6.32x
Saint Laurent Paris 0.35% 6.02x
LL Bean 0.83% 6.00x
Intermix 0.34% 5.94x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New Parents.

Content Affinity Composition Index
New Parents 0.34% 5.95x
Los Angeles Tourism 0.34% 5.15x
Canada Consumer Product Cluster 0.53% 4.73x
NYC Tourist Attractions 0.34% 4.25x
Colorado Snow 0.35% 4.00x
Antiques & Auctions 0.35% 3.93x
Calendar & Holidays 0.35% 3.69x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Caribbean Cluster 0.34% 3.57x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male