Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Readers of Puerto Rican Content.
| Interest | Composition | Index |
| Readers of Puerto Rican Content | 6.53% | 3.30x |
| Los Angeles Mass Transit Commuters | 5.53% | 2.93x |
| New York City Events Researchers | 3.52% | 2.86x |
| Software Directory Researchers | 5.03% | 2.74x |
| China Trip Planners | 5.03% | 2.58x |
| Sightseeing Travelers | 4.52% | 2.58x |
| Crypto Market Investors | 4.52% | 2.56x |
| European Trip Planners | 4.52% | 2.45x |
| Ecommerce Platform Researchers | 4.52% | 2.44x |
| Hard Rock Hotel & Casino Trip Planners | 6.03% | 2.42x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.49% | 29.93x |
| LL Bean | 1.12% | 16.10x |
| Armani | 1.53% | 15.30x |
| Bonobos | 0.91% | 13.98x |
| Lorna Jane | 0.31% | 13.56x |
| Aeropostale | 8.16% | 12.88x |
| Saint Laurent Paris | 0.26% | 11.70x |
| Gap | 7.79% | 11.06x |
| Hugo Boss | 1.89% | 10.27x |
| The Childrens Place | 9.18% | 10.01x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is Sports Fanatics.
| Content Affinity | Composition | Index |
| Sports Fanatics | 25.00% | 4.23x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.57% | 3.93x |
| Wine, Liquor & Mixology | 1.50% | 3.83x |
| Idaho Cluster | 1.51% | 3.78x |
| New York City Real Estate Research Cluster | 1.01% | 3.74x |
| Magic & Games | 1.01% | 3.74x |
| Instagram Management | 0.04% | 3.64x |
| Southern California Cluster | 0.08% | 3.58x |
| Math Education | 1.08% | 3.41x |
| Custom Printing | 0.38% | 3.31x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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