Dstillery Audiences

CRUNCH

Audience Size: 47.8 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 4.83% 2.65x
Ballet Enthusiasts 4.11% 2.64x
Mens Business Clothes Shoppers 3.62% 2.46x
New York City Events Researchers 3.38% 2.42x
Getaways Researchers 2.42% 2.37x
Venture Capitalists 3.62% 2.35x
School Closings Updates Readers 2.17% 2.32x
Web Design Researchers 3.86% 2.30x
Supply Chain Professionals 4.35% 2.19x
Readers of Puerto Rican Content 4.59% 2.18x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.35% 23.66x
American Apparel 2.84% 22.19x
Intermix 0.56% 21.96x
Uniqlo 0.95% 20.52x
Saint Laurent Paris 0.35% 17.86x
Armani 1.36% 15.59x
Zara 1.53% 14.82x
Lorna Jane 0.32% 13.06x
Urban Outfitters 2.95% 12.90x
LL Bean 0.77% 12.28x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 1.21% 5.81x
Gossip & Entertainment 0.72% 5.41x
New York City Real Estate Research Cluster 1.45% 4.92x
Studio & Franchise Video Game Players 0.72% 4.54x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.72% 4.51x
Electronic Accessories 0.97% 4.01x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Tennis, Golf & Boxing 0.48% 3.44x
Sports Apparel 0.48% 3.32x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male