Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 592.1 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 3.98x |
| New York City Events Researchers | 6.82% | 3.14x |
| Ballet Enthusiasts | 6.97% | 3.00x |
| Online Grocery Shoppers | 6.76% | 2.83x |
| New York Trip Planners | 6.37% | 2.80x |
| Real Estate Decision Makers | 6.04% | 2.60x |
| Restaurant Menu Researchers | 4.77% | 2.38x |
| Opera Enthusiasts | 4.86% | 2.33x |
| Venture Capitalists | 4.63% | 2.23x |
| Brooklyn Nets Fans | 4.59% | 2.22x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.95% | 42.76x |
| Everlane | 0.94% | 38.15x |
| Calvin Klein | 2.13% | 23.95x |
| Topshop | 1.65% | 19.93x |
| Intermix | 3.11% | 19.36x |
| American Apparel | 10.87% | 18.74x |
| Uniqlo | 6.31% | 18.68x |
| Joe's Jeans | 0.84% | 17.46x |
| Zara | 8.42% | 16.68x |
| Saint Laurent Paris | 2.88% | 16.57x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.12% | 7.90x |
| New York City Education & News Cluster | 2.21% | 6.22x |
| NYC Tourist Attractions | 3.13% | 5.86x |
| New York City Real Estate Research Cluster | 2.09% | 5.10x |
| Institutional Investing | 0.29% | 5.06x |
| Beach & Intimate Wear | 0.12% | 5.02x |
| Vietnam Cluster | 0.14% | 4.84x |
| Instagram Management | 0.06% | 4.55x |
| Greece Cluster | 0.06% | 4.45x |
| Office Furniture Design | 0.08% | 4.24x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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