Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 391.8 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Professional Medical Journal Readers.
| Interest | Composition | Index |
| Professional Medical Journal Readers | 0.32% | 3.00x |
| New York City Events Researchers | 4.84% | 2.83x |
| Ballet Enthusiasts | 4.76% | 2.63x |
| Real Estate Decision Makers | 4.52% | 2.45x |
| Online Grocery Shoppers | 4.84% | 2.32x |
| Media Buying Professionals | 3.79% | 2.19x |
| New York Trip Planners | 4.12% | 2.17x |
| Retail Job Seekers | 4.36% | 2.10x |
| New York Rangers Fans | 4.28% | 2.09x |
| United Arab Emirates Trip Planners | 3.47% | 2.07x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.83% | 49.96x |
| Supreme | 0.87% | 49.82x |
| Calvin Klein | 1.86% | 27.11x |
| Intermix | 2.75% | 25.49x |
| Topshop | 1.30% | 24.57x |
| Uniqlo | 5.57% | 22.26x |
| American Apparel | 9.99% | 21.62x |
| Zara | 7.65% | 19.49x |
| Joe's Jeans | 0.58% | 19.08x |
| Saint Laurent Paris | 2.32% | 18.13x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.02% | 7.78x |
| Institutional Investing | 0.28% | 6.75x |
| Work Productivity | 0.32% | 5.55x |
| NYC Tourist Attractions | 2.02% | 5.50x |
| New York City Real Estate Research Cluster | 2.10% | 5.25x |
| Clean Energy | 0.24% | 4.58x |
| Startup Investment | 0.81% | 4.53x |
| Chef & Restaurant Resources | 0.32% | 4.50x |
| Marketing Professionals | 0.40% | 4.46x |
| Canadian Auto | 0.24% | 4.45x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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