Dstillery Audiences

CRUNCH

Audience Size: 72.1 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 72.1 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.29% 3.72x
Big Box Store Jewelry Sale Shoppers 0.43% 3.35x
Travel Book Readers 1.14% 2.90x
Wedding Registrants 1.71% 2.88x
Modern Art Museum Researchers 2.14% 2.83x
Wedding Content Readers 1.28% 2.64x
New York Trip Planners 2.28% 2.61x
Ballet Enthusiasts 2.57% 2.49x
Craft Spirits Enthusiasts 1.28% 2.48x
Supermarket Shoppers 1.43% 2.45x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Topshop.

Location Composition Index
Topshop 0.24% 26.05x
Intermix 0.55% 20.95x
Uniqlo 1.06% 16.32x
American Apparel 2.65% 14.55x
Zara 1.59% 13.32x
Armani 1.33% 12.85x
Saint Laurent Paris 0.48% 12.41x
LL Bean 0.50% 12.39x
Calvin Klein 0.35% 12.13x
Bonobos 0.69% 11.66x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 0.86% 4.52x
Hudson Valley New York Media 1.00% 4.37x
Sewing, Embroidery & Fabrics 0.43% 4.06x
Conservatives & Conspiracies 0.25% 3.75x
US Cycling 0.71% 3.68x
Tiny & Modular Home Researchers 0.29% 3.68x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Latin American Spanish Language News 1.00% 3.47x
New York City Family & Activity Cluster 2.00% 3.42x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male