Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 110.3 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Last Minute Travelers.
| Interest | Composition | Index |
| Last Minute Travelers | 3.52% | 2.28x |
| Hard Rock Hotel & Casino Trip Planners | 4.09% | 1.98x |
| Opera Enthusiasts | 3.97% | 1.94x |
| South Atlantic State Fair Visitors | 3.97% | 1.83x |
| Investment Services Intenders | 2.84% | 1.83x |
| Charitable Donors | 3.06% | 1.83x |
| Getaways Researchers | 2.04% | 1.81x |
| Advertising Professionals | 1.59% | 1.76x |
| Tampa and St Petersburg Trip Planners | 1.93% | 1.74x |
| Real Estate Decision Makers | 2.38% | 1.73x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.20% | 10.53x |
| Uniqlo | 1.41% | 9.32x |
| Calvin Klein | 0.38% | 8.37x |
| Joe's Jeans | 0.21% | 7.75x |
| American Apparel | 2.23% | 6.87x |
| Lorna Jane | 0.70% | 6.33x |
| Charlotte Russe | 0.92% | 6.32x |
| Saint Laurent Paris | 0.35% | 6.02x |
| LL Bean | 0.83% | 6.00x |
| Intermix | 0.34% | 5.94x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 0.34% | 5.95x |
| Los Angeles Tourism | 0.34% | 5.15x |
| Canada Consumer Product Cluster | 0.53% | 4.73x |
| NYC Tourist Attractions | 0.34% | 4.25x |
| Colorado Snow | 0.35% | 4.00x |
| Antiques & Auctions | 0.35% | 3.93x |
| Calendar & Holidays | 0.35% | 3.69x |
| Instagram Management | 0.04% | 3.64x |
| Southern California Cluster | 0.08% | 3.58x |
| Caribbean Cluster | 0.34% | 3.57x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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