Dstillery Audiences

CRUNCH

Audience Size: 147 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 147 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.24% 3.15x
Online Grocery Shoppers 7.61% 2.93x
Real Estate Decision Makers 5.60% 2.51x
Restaurant Menu Researchers 2.85% 2.49x
Broadway Fans 2.45% 2.49x
Venture Capitalists 2.22% 2.43x
Caribbean Trip Planners 2.88% 2.35x
Miami Trip Planners 2.72% 2.35x
New York Rangers Fans 2.27% 2.27x
Jamband Fans 2.50% 2.24x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Levi Strauss.

Location Composition Index
Levi Strauss 2.76% 38.32x
American Apparel 6.37% 37.46x
Calvin Klein 2.48% 35.29x
Intermix 1.85% 35.15x
Armani 4.63% 34.96x
Zara 5.27% 32.01x
Club Monaco 2.84% 31.40x
Hugo Boss 2.50% 27.44x
Uniqlo 2.06% 26.31x
H&M 6.30% 25.92x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.10% 6.80x
New York City Education & News Cluster 2.77% 6.62x
NYC Tourist Attractions 3.61% 6.20x
New York City Family & Activity Cluster 1.65% 3.60x
LGBTQ Advocacy 1.42% 3.41x
Hudson Valley New York Media 0.78% 3.24x
Marketing Professionals 0.61% 3.11x
Film Production 0.29% 3.11x
Men's Dress Shirt Shopping 0.30% 3.02x
Broadway Information 0.67% 2.78x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male