Dstillery Audiences

CRUNCH

Audience Size: 256.5 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 256.5 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.05% 4.36x
New York City Events Researchers 6.40% 3.74x
Ballet Enthusiasts 6.30% 3.46x
New York Trip Planners 6.44% 3.32x
Online Grocery Shoppers 6.66% 3.22x
Real Estate Decision Makers 5.77% 2.92x
Opera Enthusiasts 4.88% 2.89x
Burger Enthusiast 0.40% 2.84x
Symphony Music Enthusiasts 4.88% 2.57x
Restaurant Menu Researchers 3.94% 2.54x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Supreme.

Location Composition Index
Supreme 1.02% 41.08x
Everlane 0.85% 37.26x
Calvin Klein 2.02% 23.95x
Intermix 3.08% 19.05x
Uniqlo 5.45% 18.03x
American Apparel 10.28% 17.24x
Topshop 1.51% 17.11x
Zara 7.45% 16.58x
Anthropologie 3.60% 16.08x
Joe's Jeans 0.82% 15.47x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.69% 6.66x
Cosmetics Business 0.12% 6.15x
New York City Education & News Cluster 2.01% 6.07x
NYC Tourist Attractions 2.93% 5.83x
French News & Gossip Cluster 0.15% 5.37x
Canada Tax and Finance Research Cluster 0.07% 5.32x
Retail Industry News 0.30% 4.75x
France Online Music & Quiz Content Cluster 0.07% 4.40x
Institutional Investing 0.30% 4.34x
Work Productivity 0.38% 3.96x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male