Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 586.2 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.05% | 4.36x |
| Work Hard, Play Hard Travelers | 0.01% | 4.35x |
| Getting Off the Grid Travelers | 0.01% | 3.48x |
| Online Grocery Shoppers | 7.08% | 2.50x |
| New York City Events Researchers | 6.39% | 2.48x |
| Ballet Enthusiasts | 6.22% | 2.42x |
| New York Trip Planners | 6.21% | 2.27x |
| Opera Enthusiasts | 4.89% | 2.22x |
| Real Estate Decision Makers | 5.47% | 1.99x |
| New York Rangers Fans | 3.86% | 1.87x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.81% | 40.09x |
| Supreme | 1.07% | 38.05x |
| Calvin Klein | 2.07% | 23.13x |
| Intermix | 3.01% | 19.29x |
| American Apparel | 10.22% | 17.32x |
| Zara | 7.01% | 16.79x |
| Uniqlo | 4.37% | 16.58x |
| Topshop | 1.19% | 16.48x |
| Joe's Jeans | 0.91% | 14.71x |
| Saint Laurent Paris | 2.10% | 14.14x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 16.25x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 12.70x |
| Handyman Tools | 0.01% | 9.17x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 8.89x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.69x |
| Malaya | 0.07% | 8.63x |
| Fashion & Cosmetics | 0.02% | 8.20x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 6.47x |
| ISPs & Local Services | 0.04% | 6.20x |
| England Tourism | 0.02% | 6.17x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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