Dstillery Audiences

CRUNCH

Audience Size: 175.9 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 175.9 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.73% 3.56x
World Spa Day Researchers 0.20% 2.72x
Lunar New Year Researchers 1.22% 2.56x
Major Airline Customers 3.46% 2.38x
New York Trip Planners 3.36% 2.37x
Getaways Researchers 1.83% 2.27x
Cape Cod News Readers 2.14% 2.20x
Ballet Enthusiasts 2.65% 2.15x
Canada Trip Planners 2.34% 2.13x
Movie Ticket Buyers 2.75% 2.09x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Supreme.

Location Composition Index
Supreme 0.06% 13.08x
Everlane 0.07% 11.85x
Topshop 0.29% 7.91x
Uniqlo 1.86% 7.51x
Calvin Klein 0.52% 7.41x
Joe's Jeans 0.29% 6.70x
Lorna Jane 1.10% 6.15x
American Apparel 3.15% 6.00x
Charlotte Russe 1.40% 5.60x
Zara 2.39% 5.47x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.81% 4.60x
Tahoe & Reno Tourism 0.41% 4.31x
Caribbean Cluster 0.31% 4.30x
Idaho Cluster 1.12% 4.01x
Antiques & Auctions 0.35% 3.93x
China Cluster 0.20% 3.82x
RPG Games 0.20% 3.75x
Conservatives & Conspiracies 0.41% 3.70x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male