Dstillery Audiences

CRUNCH

Audience Size: 510.1 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 510.1 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.05% 4.36x
Work Hard, Play Hard Travelers 0.01% 4.35x
Getting Off the Grid Travelers 0.01% 3.48x
Ballet Enthusiasts 5.99% 3.24x
New York City Events Researchers 5.78% 3.19x
Online Grocery Shoppers 5.94% 3.11x
New York Trip Planners 5.83% 2.72x
Real Estate Decision Makers 4.51% 2.53x
Opera Enthusiasts 3.25% 2.49x
Venture Capitalists 3.71% 2.36x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.92% 50.90x
Supreme 1.37% 40.07x
Intermix 3.34% 25.28x
Calvin Klein 2.69% 24.46x
Levi Strauss 4.03% 19.76x
Zara 7.73% 19.52x
American Apparel 11.01% 19.14x
Uniqlo 3.91% 17.39x
Club Monaco 3.04% 17.29x
Topshop 0.78% 17.18x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 17.33x
Quebec Hunting & Outdoors Cluster 0.02% 12.70x
Handyman Tools 0.01% 9.17x
Home Décor, Furniture, & Decorating 0.02% 8.95x
Canadian Construction & Renovation Research Cluster 0.01% 8.89x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.69x
Parenting & Nutrition 0.04% 8.04x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 7.49x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 6.97x
ISPs & Local Services 0.04% 6.20x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male