Dstillery Audiences

CRUNCH

Audience Size: 53.4 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 53.4 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 5.64% 3.67x
New York City Events Researchers 4.87% 3.63x
School Closings Updates Readers 3.33% 3.61x
Fast Fashion Shoppers 5.13% 3.11x
Tokyo Trip Planners 4.10% 2.78x
Rideshare App Users 3.33% 2.76x
Telemedicine Content Readers 2.31% 2.74x
Online Grocery Shoppers 4.87% 2.69x
Sightseeing Travelers 5.13% 2.68x
Web Design Researchers 4.62% 2.65x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.30% 30.30x
American Apparel 2.65% 24.05x
Saint Laurent Paris 0.28% 22.45x
Uniqlo 0.73% 22.42x
Intermix 0.38% 19.63x
Club Monaco 0.45% 16.65x
Armani 0.92% 15.88x
Zara 1.18% 15.25x
Urban Outfitters 2.40% 13.20x
Hugo Boss 1.16% 10.44x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.28% 9.22x
Dial-Up Internet 1.03% 7.50x
Public Policy Media 1.03% 5.39x
Caribbean Cluster 1.03% 5.31x
NYC Tourist Attractions 1.03% 5.03x
New York City Real Estate Research Cluster 2.05% 4.88x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Data Analysis & Scripting 1.03% 3.53x
Middle East News 0.77% 3.51x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male