Dstillery Audiences

CRUNCH

Audience Size: 586.2 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 586.2 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.05% 4.36x
Work Hard, Play Hard Travelers 0.01% 4.35x
Getting Off the Grid Travelers 0.01% 3.48x
Online Grocery Shoppers 7.08% 2.50x
New York City Events Researchers 6.39% 2.48x
Ballet Enthusiasts 6.22% 2.42x
New York Trip Planners 6.21% 2.27x
Opera Enthusiasts 4.89% 2.22x
Real Estate Decision Makers 5.47% 1.99x
New York Rangers Fans 3.86% 1.87x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.81% 40.09x
Supreme 1.07% 38.05x
Calvin Klein 2.07% 23.13x
Intermix 3.01% 19.29x
American Apparel 10.22% 17.32x
Zara 7.01% 16.79x
Uniqlo 4.37% 16.58x
Topshop 1.19% 16.48x
Joe's Jeans 0.91% 14.71x
Saint Laurent Paris 2.10% 14.14x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 16.25x
Quebec Hunting & Outdoors Cluster 0.02% 12.70x
Handyman Tools 0.01% 9.17x
Canadian Construction & Renovation Research Cluster 0.01% 8.89x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.69x
Malaya 0.07% 8.63x
Fashion & Cosmetics 0.02% 8.20x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 6.47x
ISPs & Local Services 0.04% 6.20x
England Tourism 0.02% 6.17x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male