Dstillery Audiences

CRUNCH

Audience Size: 18.9 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 3.94% 4.95x
School Closings Updates Readers 3.94% 4.86x
Online Investors 7.09% 3.76x
Russia Trip Planners 6.30% 3.53x
Travel Researchers 5.51% 3.50x
Broadway Fans 5.51% 3.45x
Burger Enthusiast 7.09% 3.44x
Sightseeing Travelers 6.30% 3.39x
Work Visa Researchers 4.72% 3.38x
Stay-at-Home Parents 6.30% 3.31x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is LL Bean.

Location Composition Index
LL Bean 1.44% 26.77x
Uniqlo 0.98% 22.04x
American Apparel 1.85% 20.50x
Zara 1.44% 16.36x
Armani 1.10% 13.49x
Urban Outfitters 1.91% 11.57x
Hugo Boss 1.62% 11.10x
Lululemon 2.37% 10.79x
The North Face 1.04% 10.51x
Club Monaco 0.35% 10.13x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.72% 6.60x
Florida Naples News Cluster 3.94% 6.21x
Guitars & Instruments 2.36% 5.23x
Northern Texas Cluster 4.72% 4.71x
US Military Cluster 2.36% 4.64x
Home Decoration Content Readers 3.15% 4.20x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.57% 3.93x
Idaho Cluster 1.57% 3.87x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female