Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 443.5 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.04% | 3.47x |
| Ballet Enthusiasts | 4.89% | 3.35x |
| New York Trip Planners | 4.81% | 2.89x |
| Online Grocery Shoppers | 7.94% | 2.59x |
| Restaurant Menu Researchers | 3.13% | 2.52x |
| Brooklyn Nets Fans | 2.76% | 2.45x |
| Venture Capitalists | 2.83% | 2.38x |
| Broadway Fans | 3.10% | 2.37x |
| Jamband Fans | 2.90% | 2.31x |
| New York Rangers Fans | 2.51% | 2.30x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.99% | 69.40x |
| Supreme | 1.43% | 42.43x |
| Intermix | 3.72% | 31.63x |
| Levi Strauss | 4.51% | 29.99x |
| Calvin Klein | 3.26% | 26.31x |
| Club Monaco | 3.28% | 26.17x |
| Zara | 8.73% | 23.68x |
| American Apparel | 10.95% | 22.70x |
| Armani | 7.98% | 20.59x |
| Uniqlo | 3.65% | 19.91x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.86% | 5.77x |
| NYC Tourist Attractions | 4.19% | 5.73x |
| New York City Real Estate Research Cluster | 2.61% | 5.46x |
| New York City Family & Activity Cluster | 2.35% | 3.45x |
| Fashion Cluster | 1.61% | 2.74x |
| Cincinnati Cluster | 2.05% | 2.66x |
| San Francisco Bay Area Cluster | 2.05% | 2.00x |
| New Jersey News Cluster | 2.90% | 1.95x |
| Travel Adventure | 1.70% | 1.87x |
| Connecticut News | 2.51% | 1.79x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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