Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 256.5 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.05% | 4.36x |
| New York City Events Researchers | 6.40% | 3.74x |
| Ballet Enthusiasts | 6.30% | 3.46x |
| New York Trip Planners | 6.44% | 3.32x |
| Online Grocery Shoppers | 6.66% | 3.22x |
| Real Estate Decision Makers | 5.77% | 2.92x |
| Opera Enthusiasts | 4.88% | 2.89x |
| Burger Enthusiast | 0.40% | 2.84x |
| Symphony Music Enthusiasts | 4.88% | 2.57x |
| Restaurant Menu Researchers | 3.94% | 2.54x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.02% | 41.08x |
| Everlane | 0.85% | 37.26x |
| Calvin Klein | 2.02% | 23.95x |
| Intermix | 3.08% | 19.05x |
| Uniqlo | 5.45% | 18.03x |
| American Apparel | 10.28% | 17.24x |
| Topshop | 1.51% | 17.11x |
| Zara | 7.45% | 16.58x |
| Anthropologie | 3.60% | 16.08x |
| Joe's Jeans | 0.82% | 15.47x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.69% | 6.66x |
| Cosmetics Business | 0.12% | 6.15x |
| New York City Education & News Cluster | 2.01% | 6.07x |
| NYC Tourist Attractions | 2.93% | 5.83x |
| French News & Gossip Cluster | 0.15% | 5.37x |
| Canada Tax and Finance Research Cluster | 0.07% | 5.32x |
| Retail Industry News | 0.30% | 4.75x |
| France Online Music & Quiz Content Cluster | 0.07% | 4.40x |
| Institutional Investing | 0.30% | 4.34x |
| Work Productivity | 0.38% | 3.96x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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