Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 175.9 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.73% | 3.56x |
| World Spa Day Researchers | 0.20% | 2.72x |
| Lunar New Year Researchers | 1.22% | 2.56x |
| Major Airline Customers | 3.46% | 2.38x |
| New York Trip Planners | 3.36% | 2.37x |
| Getaways Researchers | 1.83% | 2.27x |
| Cape Cod News Readers | 2.14% | 2.20x |
| Ballet Enthusiasts | 2.65% | 2.15x |
| Canada Trip Planners | 2.34% | 2.13x |
| Movie Ticket Buyers | 2.75% | 2.09x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.06% | 13.08x |
| Everlane | 0.07% | 11.85x |
| Topshop | 0.29% | 7.91x |
| Uniqlo | 1.86% | 7.51x |
| Calvin Klein | 0.52% | 7.41x |
| Joe's Jeans | 0.29% | 6.70x |
| Lorna Jane | 1.10% | 6.15x |
| American Apparel | 3.15% | 6.00x |
| Charlotte Russe | 1.40% | 5.60x |
| Zara | 2.39% | 5.47x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.81% | 4.60x |
| Tahoe & Reno Tourism | 0.41% | 4.31x |
| Caribbean Cluster | 0.31% | 4.30x |
| Idaho Cluster | 1.12% | 4.01x |
| Antiques & Auctions | 0.35% | 3.93x |
| China Cluster | 0.20% | 3.82x |
| RPG Games | 0.20% | 3.75x |
| Conservatives & Conspiracies | 0.41% | 3.70x |
| Instagram Management | 0.04% | 3.64x |
| Southern California Cluster | 0.08% | 3.58x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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