Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 53.4 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 5.64% | 3.67x |
| New York City Events Researchers | 4.87% | 3.63x |
| School Closings Updates Readers | 3.33% | 3.61x |
| Fast Fashion Shoppers | 5.13% | 3.11x |
| Tokyo Trip Planners | 4.10% | 2.78x |
| Rideshare App Users | 3.33% | 2.76x |
| Telemedicine Content Readers | 2.31% | 2.74x |
| Online Grocery Shoppers | 4.87% | 2.69x |
| Sightseeing Travelers | 5.13% | 2.68x |
| Web Design Researchers | 4.62% | 2.65x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.30% | 30.30x |
| American Apparel | 2.65% | 24.05x |
| Saint Laurent Paris | 0.28% | 22.45x |
| Uniqlo | 0.73% | 22.42x |
| Intermix | 0.38% | 19.63x |
| Club Monaco | 0.45% | 16.65x |
| Armani | 0.92% | 15.88x |
| Zara | 1.18% | 15.25x |
| Urban Outfitters | 2.40% | 13.20x |
| Hugo Boss | 1.16% | 10.44x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.28% | 9.22x |
| Dial-Up Internet | 1.03% | 7.50x |
| Public Policy Media | 1.03% | 5.39x |
| Caribbean Cluster | 1.03% | 5.31x |
| NYC Tourist Attractions | 1.03% | 5.03x |
| New York City Real Estate Research Cluster | 2.05% | 4.88x |
| Instagram Management | 0.04% | 3.64x |
| Southern California Cluster | 0.08% | 3.58x |
| Data Analysis & Scripting | 1.03% | 3.53x |
| Middle East News | 0.77% | 3.51x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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