Dstillery Audiences

CRUNCH

Audience Size: 86.4 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.04% 3.76x
New York Trip Planners 4.18% 2.51x
Stay-at-Home Parents 4.45% 2.42x
Modern Art Museum Researchers 2.16% 2.41x
Major Airline Customers 4.72% 2.40x
Ballet Enthusiasts 3.23% 2.37x
Telemedicine Content Readers 0.94% 2.32x
Readers of Jewish Content 2.43% 2.32x
Caribbean Trip Planners 4.72% 2.20x
Sightseeing Travelers 4.18% 2.18x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Topshop.

Location Composition Index
Topshop 0.20% 12.84x
Calvin Klein 0.40% 12.21x
Uniqlo 1.31% 11.84x
Joe's Jeans 0.21% 11.37x
American Apparel 2.80% 11.06x
Lorna Jane 0.77% 10.02x
Intermix 0.45% 9.48x
Zara 1.64% 8.04x
Charlotte Russe 0.91% 7.88x
LL Bean 0.82% 7.85x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.08% 7.35x
Middle East News 0.54% 5.95x
New York City Real Estate Research Cluster 1.35% 5.80x
Online Games 0.40% 4.32x
New York City Family & Activity Cluster 3.64% 4.22x
Online Arcade Games 0.54% 4.21x
Broadway Information 0.67% 3.99x
New York City Education & News Cluster 0.27% 3.95x
Studio & Franchise Video Game Players 0.65% 3.92x
India Cluster 0.40% 3.83x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male