Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 169.5 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 1.08% | 4.70x |
| New York City Events Researchers | 4.61% | 3.98x |
| Online Grocery Shoppers | 4.99% | 3.20x |
| Remdesivir Information Researchers | 1.78% | 3.08x |
| Northeastern Voters | 4.61% | 2.60x |
| Real Estate Decision Makers | 3.84% | 2.45x |
| Office Reopening Researchers | 1.92% | 2.41x |
| Rideshare App Users | 2.69% | 2.39x |
| Chloroquine Information Researchers | 1.60% | 2.35x |
| Louisville Cardinals Fans | 5.76% | 2.34x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.45% | 47.13x |
| Supreme | 0.43% | 43.10x |
| Topshop | 0.73% | 29.10x |
| Calvin Klein | 1.13% | 27.38x |
| Intermix | 1.65% | 25.36x |
| Uniqlo | 3.48% | 23.20x |
| American Apparel | 6.91% | 22.97x |
| Zara | 4.91% | 19.36x |
| Saint Laurent Paris | 1.24% | 16.33x |
| Armani | 3.98% | 16.29x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.96% | 6.81x |
| NYC Tourist Attractions | 1.34% | 6.58x |
| New York City Real Estate Research Cluster | 2.30% | 6.36x |
| Weight Lifting Enthusiasts | 1.15% | 5.14x |
| Startup Investment | 0.58% | 5.13x |
| Business News & Information Readers | 0.58% | 4.09x |
| Sports Apparel | 0.58% | 4.02x |
| Crossfit & Obstacle Race Enthusiasts | 0.38% | 3.92x |
| Florida Naples News Cluster | 3.84% | 3.74x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.58% | 3.73x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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