Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 147 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.24% | 3.15x |
| Online Grocery Shoppers | 7.61% | 2.93x |
| Real Estate Decision Makers | 5.60% | 2.51x |
| Restaurant Menu Researchers | 2.85% | 2.49x |
| Broadway Fans | 2.45% | 2.49x |
| Venture Capitalists | 2.22% | 2.43x |
| Caribbean Trip Planners | 2.88% | 2.35x |
| Miami Trip Planners | 2.72% | 2.35x |
| New York Rangers Fans | 2.27% | 2.27x |
| Jamband Fans | 2.50% | 2.24x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.76% | 38.32x |
| American Apparel | 6.37% | 37.46x |
| Calvin Klein | 2.48% | 35.29x |
| Intermix | 1.85% | 35.15x |
| Armani | 4.63% | 34.96x |
| Zara | 5.27% | 32.01x |
| Club Monaco | 2.84% | 31.40x |
| Hugo Boss | 2.50% | 27.44x |
| Uniqlo | 2.06% | 26.31x |
| H&M | 6.30% | 25.92x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.10% | 6.80x |
| New York City Education & News Cluster | 2.77% | 6.62x |
| NYC Tourist Attractions | 3.61% | 6.20x |
| New York City Family & Activity Cluster | 1.65% | 3.60x |
| LGBTQ Advocacy | 1.42% | 3.41x |
| Hudson Valley New York Media | 0.78% | 3.24x |
| Marketing Professionals | 0.61% | 3.11x |
| Film Production | 0.29% | 3.11x |
| Men's Dress Shirt Shopping | 0.30% | 3.02x |
| Broadway Information | 0.67% | 2.78x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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