Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 3.94% | 4.95x |
| School Closings Updates Readers | 3.94% | 4.86x |
| Online Investors | 7.09% | 3.76x |
| Russia Trip Planners | 6.30% | 3.53x |
| Travel Researchers | 5.51% | 3.50x |
| Broadway Fans | 5.51% | 3.45x |
| Burger Enthusiast | 7.09% | 3.44x |
| Sightseeing Travelers | 6.30% | 3.39x |
| Work Visa Researchers | 4.72% | 3.38x |
| Stay-at-Home Parents | 6.30% | 3.31x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.44% | 26.77x |
| Uniqlo | 0.98% | 22.04x |
| American Apparel | 1.85% | 20.50x |
| Zara | 1.44% | 16.36x |
| Armani | 1.10% | 13.49x |
| Urban Outfitters | 1.91% | 11.57x |
| Hugo Boss | 1.62% | 11.10x |
| Lululemon | 2.37% | 10.79x |
| The North Face | 1.04% | 10.51x |
| Club Monaco | 0.35% | 10.13x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.72% | 6.60x |
| Florida Naples News Cluster | 3.94% | 6.21x |
| Guitars & Instruments | 2.36% | 5.23x |
| Northern Texas Cluster | 4.72% | 4.71x |
| US Military Cluster | 2.36% | 4.64x |
| Home Decoration Content Readers | 3.15% | 4.20x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.57% | 3.93x |
| Idaho Cluster | 1.57% | 3.87x |
| Instagram Management | 0.04% | 3.64x |
| Southern California Cluster | 0.08% | 3.58x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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