Dstillery Audiences

CRUNCH

Audience Size: 391.8 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 391.8 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Professional Medical Journal Readers.

Interest Composition Index
Professional Medical Journal Readers 0.32% 3.00x
New York City Events Researchers 4.84% 2.83x
Ballet Enthusiasts 4.76% 2.63x
Real Estate Decision Makers 4.52% 2.45x
Online Grocery Shoppers 4.84% 2.32x
Media Buying Professionals 3.79% 2.19x
New York Trip Planners 4.12% 2.17x
Retail Job Seekers 4.36% 2.10x
New York Rangers Fans 4.28% 2.09x
United Arab Emirates Trip Planners 3.47% 2.07x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.83% 49.96x
Supreme 0.87% 49.82x
Calvin Klein 1.86% 27.11x
Intermix 2.75% 25.49x
Topshop 1.30% 24.57x
Uniqlo 5.57% 22.26x
American Apparel 9.99% 21.62x
Zara 7.65% 19.49x
Joe's Jeans 0.58% 19.08x
Saint Laurent Paris 2.32% 18.13x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.02% 7.78x
Institutional Investing 0.28% 6.75x
Work Productivity 0.32% 5.55x
NYC Tourist Attractions 2.02% 5.50x
New York City Real Estate Research Cluster 2.10% 5.25x
Clean Energy 0.24% 4.58x
Startup Investment 0.81% 4.53x
Chef & Restaurant Resources 0.32% 4.50x
Marketing Professionals 0.40% 4.46x
Canadian Auto 0.24% 4.45x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male