Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 72.1 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.29% | 3.72x |
| Big Box Store Jewelry Sale Shoppers | 0.43% | 3.35x |
| Travel Book Readers | 1.14% | 2.90x |
| Wedding Registrants | 1.71% | 2.88x |
| Modern Art Museum Researchers | 2.14% | 2.83x |
| Wedding Content Readers | 1.28% | 2.64x |
| New York Trip Planners | 2.28% | 2.61x |
| Ballet Enthusiasts | 2.57% | 2.49x |
| Craft Spirits Enthusiasts | 1.28% | 2.48x |
| Supermarket Shoppers | 1.43% | 2.45x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.24% | 26.05x |
| Intermix | 0.55% | 20.95x |
| Uniqlo | 1.06% | 16.32x |
| American Apparel | 2.65% | 14.55x |
| Zara | 1.59% | 13.32x |
| Armani | 1.33% | 12.85x |
| Saint Laurent Paris | 0.48% | 12.41x |
| LL Bean | 0.50% | 12.39x |
| Calvin Klein | 0.35% | 12.13x |
| Bonobos | 0.69% | 11.66x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 0.86% | 4.52x |
| Hudson Valley New York Media | 1.00% | 4.37x |
| Sewing, Embroidery & Fabrics | 0.43% | 4.06x |
| Conservatives & Conspiracies | 0.25% | 3.75x |
| US Cycling | 0.71% | 3.68x |
| Tiny & Modular Home Researchers | 0.29% | 3.68x |
| Instagram Management | 0.04% | 3.64x |
| Southern California Cluster | 0.08% | 3.58x |
| Latin American Spanish Language News | 1.00% | 3.47x |
| New York City Family & Activity Cluster | 2.00% | 3.42x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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