Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.04% | 3.76x |
| New York Trip Planners | 4.18% | 2.51x |
| Stay-at-Home Parents | 4.45% | 2.42x |
| Modern Art Museum Researchers | 2.16% | 2.41x |
| Major Airline Customers | 4.72% | 2.40x |
| Ballet Enthusiasts | 3.23% | 2.37x |
| Telemedicine Content Readers | 0.94% | 2.32x |
| Readers of Jewish Content | 2.43% | 2.32x |
| Caribbean Trip Planners | 4.72% | 2.20x |
| Sightseeing Travelers | 4.18% | 2.18x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
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APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.20% | 12.84x |
| Calvin Klein | 0.40% | 12.21x |
| Uniqlo | 1.31% | 11.84x |
| Joe's Jeans | 0.21% | 11.37x |
| American Apparel | 2.80% | 11.06x |
| Lorna Jane | 0.77% | 10.02x |
| Intermix | 0.45% | 9.48x |
| Zara | 1.64% | 8.04x |
| Charlotte Russe | 0.91% | 7.88x |
| LL Bean | 0.82% | 7.85x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.08% | 7.35x |
| Middle East News | 0.54% | 5.95x |
| New York City Real Estate Research Cluster | 1.35% | 5.80x |
| Online Games | 0.40% | 4.32x |
| New York City Family & Activity Cluster | 3.64% | 4.22x |
| Online Arcade Games | 0.54% | 4.21x |
| Broadway Information | 0.67% | 3.99x |
| New York City Education & News Cluster | 0.27% | 3.95x |
| Studio & Franchise Video Game Players | 0.65% | 3.92x |
| India Cluster | 0.40% | 3.83x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
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DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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