Dstillery Audiences

CRUNCH

Audience Size: 443.5 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 443.5 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.04% 3.47x
Ballet Enthusiasts 4.89% 3.35x
New York Trip Planners 4.81% 2.89x
Online Grocery Shoppers 7.94% 2.59x
Restaurant Menu Researchers 3.13% 2.52x
Brooklyn Nets Fans 2.76% 2.45x
Venture Capitalists 2.83% 2.38x
Broadway Fans 3.10% 2.37x
Jamband Fans 2.90% 2.31x
New York Rangers Fans 2.51% 2.30x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.99% 69.40x
Supreme 1.43% 42.43x
Intermix 3.72% 31.63x
Levi Strauss 4.51% 29.99x
Calvin Klein 3.26% 26.31x
Club Monaco 3.28% 26.17x
Zara 8.73% 23.68x
American Apparel 10.95% 22.70x
Armani 7.98% 20.59x
Uniqlo 3.65% 19.91x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.86% 5.77x
NYC Tourist Attractions 4.19% 5.73x
New York City Real Estate Research Cluster 2.61% 5.46x
New York City Family & Activity Cluster 2.35% 3.45x
Fashion Cluster 1.61% 2.74x
Cincinnati Cluster 2.05% 2.66x
San Francisco Bay Area Cluster 2.05% 2.00x
New Jersey News Cluster 2.90% 1.95x
Travel Adventure 1.70% 1.87x
Connecticut News 2.51% 1.79x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male