Dstillery Audiences

CRUNCH

Audience Size: 332.3 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 332.3 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.20% 4.03x
Ballet Enthusiasts 6.05% 3.87x
New York Trip Planners 5.57% 3.54x
Executive Travelers 0.23% 3.37x
Online Grocery Shoppers 9.31% 3.02x
Restaurant Menu Researchers 3.76% 2.72x
Real Estate Decision Makers 7.84% 2.71x
Broadway Fans 3.36% 2.65x
Miami Trip Planners 3.98% 2.60x
New York Rangers Fans 2.93% 2.56x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.89% 84.03x
Supreme 1.13% 41.55x
Intermix 3.25% 33.21x
Levi Strauss 4.19% 31.98x
Club Monaco 3.47% 28.80x
Armani 6.73% 27.67x
Calvin Klein 3.14% 27.44x
Zara 7.68% 25.16x
American Apparel 9.25% 25.00x
Hugo Boss 5.59% 22.27x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.13% 7.90x
New York City Education & News Cluster 3.38% 7.08x
NYC Tourist Attractions 4.63% 6.97x
Art News & Products 0.43% 4.82x
New York City Family & Activity Cluster 2.63% 4.49x
Russia Cluster 0.21% 4.20x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.11% 4.00x
Broadway Information 0.99% 3.61x
LGBTQ Advocacy 1.64% 3.52x
Marketing Professionals 0.80% 3.50x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male