Dstillery Audiences

CRUNCH

Audience Size: 169.5 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 169.5 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 1.08% 4.70x
New York City Events Researchers 4.61% 3.98x
Online Grocery Shoppers 4.99% 3.20x
Remdesivir Information Researchers 1.78% 3.08x
Northeastern Voters 4.61% 2.60x
Real Estate Decision Makers 3.84% 2.45x
Office Reopening Researchers 1.92% 2.41x
Rideshare App Users 2.69% 2.39x
Chloroquine Information Researchers 1.60% 2.35x
Louisville Cardinals Fans 5.76% 2.34x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.45% 47.13x
Supreme 0.43% 43.10x
Topshop 0.73% 29.10x
Calvin Klein 1.13% 27.38x
Intermix 1.65% 25.36x
Uniqlo 3.48% 23.20x
American Apparel 6.91% 22.97x
Zara 4.91% 19.36x
Saint Laurent Paris 1.24% 16.33x
Armani 3.98% 16.29x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.96% 6.81x
NYC Tourist Attractions 1.34% 6.58x
New York City Real Estate Research Cluster 2.30% 6.36x
Weight Lifting Enthusiasts 1.15% 5.14x
Startup Investment 0.58% 5.13x
Business News & Information Readers 0.58% 4.09x
Sports Apparel 0.58% 4.02x
Crossfit & Obstacle Race Enthusiasts 0.38% 3.92x
Florida Naples News Cluster 3.84% 3.74x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.58% 3.73x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male