Dstillery Audiences

CRUNCH

Audience Size: 18.7 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Readers of Puerto Rican Content.

Interest Composition Index
Readers of Puerto Rican Content 6.53% 3.30x
Los Angeles Mass Transit Commuters 5.53% 2.93x
New York City Events Researchers 3.52% 2.86x
Software Directory Researchers 5.03% 2.74x
China Trip Planners 5.03% 2.58x
Sightseeing Travelers 4.52% 2.58x
Crypto Market Investors 4.52% 2.56x
European Trip Planners 4.52% 2.45x
Ecommerce Platform Researchers 4.52% 2.44x
Hard Rock Hotel & Casino Trip Planners 6.03% 2.42x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.49% 29.93x
LL Bean 1.12% 16.10x
Armani 1.53% 15.30x
Bonobos 0.91% 13.98x
Lorna Jane 0.31% 13.56x
Aeropostale 8.16% 12.88x
Saint Laurent Paris 0.26% 11.70x
Gap 7.79% 11.06x
Hugo Boss 1.89% 10.27x
The Childrens Place 9.18% 10.01x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Sports Fanatics.

Content Affinity Composition Index
Sports Fanatics 25.00% 4.23x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.57% 3.93x
Wine, Liquor & Mixology 1.50% 3.83x
Idaho Cluster 1.51% 3.78x
New York City Real Estate Research Cluster 1.01% 3.74x
Magic & Games 1.01% 3.74x
Instagram Management 0.04% 3.64x
Southern California Cluster 0.08% 3.58x
Math Education 1.08% 3.41x
Custom Printing 0.38% 3.31x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female