Dstillery Audiences

CRUNCH

Audience Size: 592.1 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 592.1 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 3.98x
New York City Events Researchers 6.82% 3.14x
Ballet Enthusiasts 6.97% 3.00x
Online Grocery Shoppers 6.76% 2.83x
New York Trip Planners 6.37% 2.80x
Real Estate Decision Makers 6.04% 2.60x
Restaurant Menu Researchers 4.77% 2.38x
Opera Enthusiasts 4.86% 2.33x
Venture Capitalists 4.63% 2.23x
Brooklyn Nets Fans 4.59% 2.22x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Supreme.

Location Composition Index
Supreme 0.95% 42.76x
Everlane 0.94% 38.15x
Calvin Klein 2.13% 23.95x
Topshop 1.65% 19.93x
Intermix 3.11% 19.36x
American Apparel 10.87% 18.74x
Uniqlo 6.31% 18.68x
Joe's Jeans 0.84% 17.46x
Zara 8.42% 16.68x
Saint Laurent Paris 2.88% 16.57x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.12% 7.90x
New York City Education & News Cluster 2.21% 6.22x
NYC Tourist Attractions 3.13% 5.86x
New York City Real Estate Research Cluster 2.09% 5.10x
Institutional Investing 0.29% 5.06x
Beach & Intimate Wear 0.12% 5.02x
Vietnam Cluster 0.14% 4.84x
Instagram Management 0.06% 4.55x
Greece Cluster 0.06% 4.45x
Office Furniture Design 0.08% 4.24x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male