Dstillery Audiences

CRUNCH

Audience Size: 489.1 Thousand Devices

Explore the Crunch Audience

Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 489.1 thousand unique devices whose actions qualify for the Crunch audience.

Dstillery Crafted Audiences

INTERESTS

The Crunch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crunch audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.15% 4.41x
New York City Events Researchers 6.21% 3.36x
Ballet Enthusiasts 6.39% 3.19x
Online Grocery Shoppers 6.59% 3.07x
New York Trip Planners 5.39% 2.80x
Real Estate Decision Makers 4.70% 2.73x
Opera Enthusiasts 4.06% 2.61x
Restaurant Menu Researchers 4.22% 2.45x
Venture Capitalists 3.91% 2.42x
Italian Mens National Soccer Team Fans 4.27% 2.40x
Composition Percentage: The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crunch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.

Location Composition Index
Everlane 0.98% 44.45x
Supreme 0.93% 44.31x
Calvin Klein 2.15% 26.19x
Intermix 3.13% 23.04x
Topshop 1.58% 22.30x
American Apparel 10.92% 20.57x
Uniqlo 6.21% 20.51x
Joe's Jeans 0.76% 18.53x
Zara 8.44% 18.43x
Saint Laurent Paris 2.82% 17.65x
Composition Percentage: The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crunch audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.10% 7.33x
New York City Education & News Cluster 2.02% 5.97x
New York City Real Estate Research Cluster 2.30% 5.46x
NYC Tourist Attractions 2.61% 5.32x
Institutional Investing 0.23% 4.39x
European Museums, Restaurants & Events 0.41% 4.16x
Retail Industry News 0.18% 3.92x
Real Estate Cluster 0.18% 3.87x
New York City Family & Activity Cluster 2.94% 3.71x
Instagram Management 0.04% 3.64x
Composition Percentage: The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male