Explore the Crunch Audience
Below you'll find more information about the Crunch audience, broken down in different categories based on their digital and physical behaviors. These are 489.1 thousand unique devices whose actions qualify for the Crunch audience.
INTERESTS
The Crunch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Crunch audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.15% | 4.41x |
| New York City Events Researchers | 6.21% | 3.36x |
| Ballet Enthusiasts | 6.39% | 3.19x |
| Online Grocery Shoppers | 6.59% | 3.07x |
| New York Trip Planners | 5.39% | 2.80x |
| Real Estate Decision Makers | 4.70% | 2.73x |
| Opera Enthusiasts | 4.06% | 2.61x |
| Restaurant Menu Researchers | 4.22% | 2.45x |
| Venture Capitalists | 3.91% | 2.42x |
| Italian Mens National Soccer Team Fans | 4.27% | 2.40x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Interest attribute.
Index: A comparison of the Crunch audience to the internet population.
Curious about what else the Crunch audience is interested in?
Sign Up
APPAREL RETAILERS
The Crunch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Crunch audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.98% | 44.45x |
| Supreme | 0.93% | 44.31x |
| Calvin Klein | 2.15% | 26.19x |
| Intermix | 3.13% | 23.04x |
| Topshop | 1.58% | 22.30x |
| American Apparel | 10.92% | 20.57x |
| Uniqlo | 6.21% | 20.51x |
| Joe's Jeans | 0.76% | 18.53x |
| Zara | 8.44% | 18.43x |
| Saint Laurent Paris | 2.82% | 17.65x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Location attribute.
Index: A comparison of the Crunch audience to the internet population.
Want to find more of the Crunch audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Crunch audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.10% | 7.33x |
| New York City Education & News Cluster | 2.02% | 5.97x |
| New York City Real Estate Research Cluster | 2.30% | 5.46x |
| NYC Tourist Attractions | 2.61% | 5.32x |
| Institutional Investing | 0.23% | 4.39x |
| European Museums, Restaurants & Events | 0.41% | 4.16x |
| Retail Industry News | 0.18% | 3.92x |
| Real Estate Cluster | 0.18% | 3.87x |
| New York City Family & Activity Cluster | 2.94% | 3.71x |
| Instagram Management | 0.04% | 3.64x |
Composition Percentage:
The overlap percentage between the Crunch audience and the Content Affinity attribute.
Index: A comparison of the Crunch audience to the internet population.
Want to see more of the Content Affinities the Crunch audience visits?
Sign Up
DEMOGRAPHICS
The Crunch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Crunch audience?
Sign Up